WO2018018497A1 - 不同时延在视频广告接收中策略方法及系统 - Google Patents

不同时延在视频广告接收中策略方法及系统 Download PDF

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Publication number
WO2018018497A1
WO2018018497A1 PCT/CN2016/092041 CN2016092041W WO2018018497A1 WO 2018018497 A1 WO2018018497 A1 WO 2018018497A1 CN 2016092041 W CN2016092041 W CN 2016092041W WO 2018018497 A1 WO2018018497 A1 WO 2018018497A1
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Prior art keywords
time interval
video advertisement
server
transmission delay
video
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PCT/CN2016/092041
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English (en)
French (fr)
Inventor
王晓光
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王晓光
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Priority to PCT/CN2016/092041 priority Critical patent/WO2018018497A1/zh
Publication of WO2018018497A1 publication Critical patent/WO2018018497A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2662—Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof

Definitions

  • the invention relates to the field of video advertisements, in particular to a strategy method and system for receiving video ads in different delays.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a strategy method for receiving video advertisements with different delays is provided, which solves the shortcomings of the prior art that the definition of video advertisements cannot be achieved.
  • a method for policy in receiving video advertisements with different delays comprising the following steps:
  • the time interval is specifically a high time interval, a medium time interval, and a low time interval.
  • the method further includes:
  • the resolution request sent to the server is adjusted according to the time interval after the change.
  • a policy system for different time delays in video advertisement reception comprising:
  • An obtaining unit configured to obtain a transmission delay of a transmission path of the video advertisement
  • a determining unit configured to determine and obtain a time interval in which the transmission delay is located
  • the transceiver unit is configured to send the resolution corresponding to the time interval to the server, so that the server delivers the video advertisement of the definition.
  • the time interval is specifically a high time interval, a medium time interval, and a low time interval.
  • system further includes:
  • the adjusting unit is configured to adjust, according to the time interval after the change, a resolution request sent to the server, if the transmission delay changes.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission delay of the transmission path of the video advertisement, determines and acquires the time interval in which the transmission delay is located, and sends the resolution corresponding to the time interval to the server to enable the server to deliver the clearness.
  • Degree of video advertising so it has the advantage of achieving the choice of video advertising clarity.
  • FIG. 1 is a flowchart of a strategy method for receiving video in different time delays according to the present invention
  • FIG. 2 is a structural diagram of a policy system for receiving video in different time delays according to the present invention.
  • FIG. 1 is a flowchart of a method for policy for receiving video advertisements with different delays according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device, and the method is as shown in FIG. 1 .
  • Step S101 Obtain a transmission delay of a transmission path of the video advertisement.
  • Step S102 Determine and obtain a time interval in which the transmission delay is located
  • Step S103 Send the resolution corresponding to the time interval to the server to enable the server to deliver the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission delay of the transmission path of the video advertisement, determines and acquires the time interval in which the transmission delay is located, and sends the resolution corresponding to the time interval to the server to enable the server to deliver the clearness.
  • Degree of video advertising so it has the advantage of achieving the choice of video advertising clarity.
  • the time interval may be a high time interval (corresponding to ultra high definition), a medium time interval (corresponding to high definition), and a low time interval (corresponding to standard definition), and the interval value of the interval may be: a high time interval of 100 ms or more
  • the medium time interval is between 100ms and 50ms, and the low time interval is below 50ms.
  • the foregoing method may further include:
  • the resolution request sent to the server is adjusted according to the time interval after the change.
  • FIG. 2 is a schematic diagram of a policy system for receiving video in different time delays according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to acquire a transmission delay of a transmission path of the video advertisement
  • the determining unit 202 is configured to determine and acquire a time interval in which the transmission delay is located;
  • the transceiver unit 203 is configured to send the resolution corresponding to the time interval to the server to enable the server to deliver the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission delay of the transmission path of the video advertisement, determines and acquires the time interval in which the transmission delay is located, and sends the resolution corresponding to the time interval to the server to enable the server to deliver the clearness.
  • Degree of video advertising so it has the advantage of achieving the choice of video advertising clarity.
  • the time interval may be a high time interval (corresponding to ultra high definition), a medium time interval (corresponding to high definition), and a low time interval (corresponding to standard definition), and the interval value of the interval may be: a high time interval of 100 ms or more
  • the medium time interval is between 100ms and 50ms, and the low time interval is below 50ms.
  • the above system may further include:
  • the adjusting unit 204 is configured to adjust, according to the time interval after the change, a resolution request sent to the server, if the transmission delay changes.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

一种不同时延在视频广告接收中策略方法及系统，所述方法包括如下步骤：获取视频广告的传输路径的传输延时（S101）；判断并获取该传输延时所在的时间区间（S102）；向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告（S103）。采用所述方法，用户体验度好。

Description

不同时延在视频广告接收中策略方法及系统 技术领域
本发明涉及视频广告领域，尤其涉及一种不同时延在视频广告接收中策略方法及系统。
 背景技术
视频（Video）泛指将一系列静态影像以电信号的方式加以捕捉、纪录、处理、储存、传送与重现的各种技术。连续的图像变化每秒超过24帧（frame）画面以上时，根据视觉暂留原理，人眼无法辨别单幅的静态画面；看上去是平滑连续的视觉效果，这样连续的画面叫做视频。视频技术最早是为了电视系统而发展，但现在已经发展为各种不同的格式以利消费者将视频记录下来。网络技术的发达也促使视频的纪录片段以串流媒体的形式存在于因特网之上并可被电脑接收与播放。视频与电影属于不同的技术，后者是利用照相术将动态的影像捕捉为一系列的静态照片。视频广告为以视频形式呈现到客户面前的一种广告。
现有的视频广告无法选择视频广告接收的清晰度，用户体验度低。
 技术问题
提供一种不同时延在视频广告接收中策略方法，其解决了现有技术无法实现视频广告清晰度的选择缺点。
 技术解决方案
一方面，提供一种不同时延在视频广告接收中策略方法，所述方法包括如下步骤：
获取视频广告的传输路径的传输延时；
判断并获取该传输延时所在的时间区间；
向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
可选的，所述时间区间具体为，高时间区间、中时间区间，低时间区间。
可选的，所述方法还包括：
如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
第二方面，提供一种不同时延在视频广告接收中策略系统，所述系统包括：
获取单元，用于获取视频广告的传输路径的传输延时；
判断单元，用于判断并获取该传输延时所在的时间区间；
收发单元，用于向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
可选的，所述时间区间具体为，高时间区间、中时间区间，低时间区间。
可选的，所述系统还包括：
调整单元，用于如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
 有益效果
本发明具体实施方式提供的技术方案获取视频广告的传输路径的传输延时，判断并获取该传输延时所在的时间区间，向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告，所以其具有实现视频广告清晰度的选择的优点。
 附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为本发明提供的一种不同时延在视频广告接收中策略方法的流程图；
图2为本发明提供的一种不同时延在视频广告接收中策略系统的结构图。
 本发明的实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
参阅图1，图1为本发明第一较佳实施方式提供的一种不同时延在视频广告接收中策略方法的流程图，该方法由终端设备来完成，该方法如图1所示，包括如下步骤：
步骤S101、获取视频广告的传输路径的传输延时；
步骤S102、判断并获取该传输延时所在的时间区间；
步骤S103、向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
本发明具体实施方式提供的技术方案获取视频广告的传输路径的传输延时，判断并获取该传输延时所在的时间区间，向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告，所以其具有实现视频广告清晰度的选择的优点。
可选的，上述时间区间具体可以为，高时间区间（对应超高清）、中时间区间（对应高清），低时间区间（对应标清），区间的分界值可以为：100ms以上的为高时间区间，100ms到50ms之间为中时间区间，50ms以下为低时间区间。
可选的，上述方法在步骤S103之后还可以包括：
如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
参阅图2，图2为本发明第二较佳实施方式提供的一种不同时延在视频广告接收中策略系统，该系统包括：
获取单元201，用于获取视频广告的传输路径的传输延时；
判断单元202，用于判断并获取该传输延时所在的时间区间；
收发单元203，用于向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
本发明具体实施方式提供的技术方案获取视频广告的传输路径的传输延时，判断并获取该传输延时所在的时间区间，向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告，所以其具有实现视频广告清晰度的选择的优点。
可选的，上述时间区间具体可以为，高时间区间（对应超高清）、中时间区间（对应高清），低时间区间（对应标清），区间的分界值可以为：100ms以上的为高时间区间，100ms到50ms之间为中时间区间，50ms以下为低时间区间。
可选的，上述系统还可以包括：
调整单元204，用于如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
需要说明的是，对于前述的各方法实施方式或实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明并不受所描述的动作顺序的限制，因为根据本发明，某些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述实施方式或实施例均属于优选实施例，所涉及的动作和单元并不一定是本发明所必须的。
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详述的部分，可以参见其他实施例的相关描述。
本发明实施例方法中的步骤可以根据实际需要进行顺序调整、合并和删减。
本发明实施例装置中的单元可以根据实际需要进行合并、划分和删减。本领域的技术人员可以将本说明书中描述的不同实施例以及不同实施例的特征进行结合或组合。
通过以上的实施方式的描述，所属领域的技术人员可以清楚地了解到本发明可以用硬件实现，或固件实现，或它们的组合方式来实现。当使用软件实现时，可以将上述功能存储在计算机可读介质中或作为计算机可读介质上的一个或多个指令或代码进行传输。计算机可读介质包括计算机存储介质和通信介质，其中通信介质包括便于从一个地方向另一个地方传送计算机程序的任何介质。存储介质可以是计算机能够存取的任何可用介质。以此为例但不限于：计算机可读介质可以包括随机存取存储器(Random Access Memory，RAM)、只读存储器(Read-Only Memory，ROM)、电可擦可编程只读存储器(Electrically Erasable Programmable Read-Only Memory，EEPROM)、只读光盘(Compact Disc Read-Only Memory，CD-ROM)或其他光盘存储、磁盘存储介质或者其他磁存储设备、或者能够用于携带或存储具有指令或数据结构形式的期望的程序代码并能够由计算机存取的任何其他介质。此外。任何连接可以适当的成为计算机可读介质。例如，如果软件是使用同轴电缆、光纤光缆、双绞线、数字用户线（Digital Subscriber Line，DSL）或者诸如红外线、无线电和微波之类的无线技术从网站、服务器或者其他远程源传输的，那么同轴电缆、光纤光缆、双绞线、DSL或者诸如红外线、无线和微波之类的无线技术包括在所属介质的定影中。如本发明所使用的，盘（Disk）和碟（disc）包括压缩光碟（CD）、激光碟、光碟、数字通用光碟（DVD）、软盘和蓝光光碟，其中盘通常磁性的复制数据，而碟则用激光来光学的复制数据。上面的组合也应当包括在计算机可读介质的保护范围之内。
总之，以上所述仅为本发明技术方案的较佳实施例而已，并非用于限定本发明的保护范围。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (6)

  1. 一种不同时延在视频广告接收中策略方法，其特征在于，所述方法包括如下步骤：
    获取视频广告的传输路径的传输延时；
    判断并获取该传输延时所在的时间区间；
    向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
  2. 根据权利要求1所述的方法，其特征在于，所述时间区间具体为，高时间区间、中时间区间，低时间区间。
  3. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
  4. 一种不同时延在视频广告接收中策略系统，其特征在于，所述系统包括：
    获取单元，用于获取视频广告的传输路径的传输延时；
    判断单元，用于判断并获取该传输延时所在的时间区间；
    收发单元，用于向服务器发送该时间区间对应的清晰度以使服务器下发所述清晰度的视频广告。
  5. 根据权利要求4所述的系统，其特征在于，
    所述时间区间具体为，高时间区间、中时间区间，低时间区间。
  6. 根据权利要求4所述的系统，其特征在于，所述系统还包括：
    调整单元，用于如传输延时发生变化，依据该发生变化后的时间区间调整向服务器发送的清晰度请求。
PCT/CN2016/092041 2016-07-28 2016-07-28 不同时延在视频广告接收中策略方法及系统 WO2018018497A1 (zh)

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