WO2018016763A1

WO2018016763A1 - System and method for bi-directional service using automatic user screen implementation and linked functionality

Info

Publication number: WO2018016763A1
Application number: PCT/KR2017/006886
Authority: WO
Inventors: 장윤수
Original assignee: 주식회사 티티랩씨
Priority date: 2016-07-22
Filing date: 2017-06-29
Publication date: 2018-01-25
Also published as: KR101706339B1

Abstract

The present invention relates to a system and method for a bi-directional service using automatic user screen implementation and linked functionality, the system comprising: a service server for generating units for linking and implementing, for each function, a screen comprising user requested-information, inserting each generated unit into a cell of a table generated on the basis of corresponding apparatus data, and providing the generated units to a set-top box; a set-top box for implementing the overall screen by executing the table into which the units have been inserted, and when a control command is received from a user, transmitting the control command to a corresponding unit and implementing the resultant screen; and a media output apparatus, connected to the set-top box, for displaying the screen implemented thereby.

Description

Interactive service system and method through automatic user screen configuration and function linkage

The present invention relates to an interactive service system and method through automatic user screen configuration and function interworking, and more specifically, to develop a function unit for interworking and specific functions with an internal / external system stored in a service server at a predetermined screen position. By automatically configuring the screen according to the user's requirements in the set-top box, the system and method for the automatic configuration of the user screen and interworking with the necessary work system or internal / external system to provide the interactive service It is about.

Since the low performance client terminal is difficult to process a large amount of image data, the cloud server to process the data by a remote cloud server (Cloud Server), and the client terminal receives the processed result screen only cloud computing (Cloud Computing) technology is being used recently.

IPTV (Internet Protocol Television) receives image content from a service server such as a cloud server through a set top box and provides it to a user.

When a set-top box connected to a media output device such as an IPTV is received by an application running screen as an application is run on a service server such as a cloud server, the RDP (Remote Desktop Protocol) or VNC (Virtual Network Computing) Set-top box screen virtualization technology that processes through the same screen virtualization technology and outputs it to a media output device is used.

However, the technology of providing a set-top box by configuring a virtual screen in a service server has a limitation in realizing by interlocking screens and functions required by a user in real time, and affects the entire service even when an error occurs due to a network between service servers. There is a problem that the service is interrupted.

[Patent Documents]

(Patent Document 1) Prior Art 1: Korean Patent No. 1,173,599 (August 13, 2012)

An object of the present invention is to configure the screen according to the user's work or purpose in the set-top box that provided only the interactive service and TV service provided by the broadcast, and to provide the interactive service for business purposes in conjunction with the work system or external system It is to provide an interactive service system and method through automatic user screen configuration and function linkage.

Another object of the present invention is to pre-store a unit for the function and interworking required by the user in the set-top box, to implement the screen configuration and the function linkage required by the user in real time, so that the service is not interrupted in the event of a network error It is to provide an interactive service system and method through automatic screen configuration and function linkage.

Still another object of the present invention is to automatically generate a search keyword configured at a specific time and information related to the broadcast while the user watches the broadcast, so that the search information for each category can be viewed using his terminal device (eg, a smartphone). It is to provide an interactive service system and method through automatic configuration of user screens and function interworking.

Still another object of the present invention is to provide an interactive service system and method through automatic configuration of user screens and function interworking, which enables the user to watch broadcasts at a certain time and store them in a statistical log so that the viewer can investigate the broadcast viewing rate more precisely. will be.

Still another object of the present invention is to provide an interactive service system and method through automatic configuration of a user screen and a function interworking, which enables payment of goods output through a media output device to be easily made using a user's terminal device.

On the other hand, the technical problem to be achieved by the present invention is not limited to the above-mentioned technical problem, various technical problems can be included within the scope apparent to those skilled in the art from the following description.

According to an aspect of the present invention for solving the above problems, generating a unit for the screen configuration and interworking for each function including the user request information, each of the generated table based on the corresponding device information A service server that inserts into a cell and provides the set-top box to the set-top box, and executes a table in which the unit is inserted to form a full screen. In connection with the set-top box, there is provided an interactive service system through the user screen configuration and function interworking including a media output device for displaying the screen configured in the set-top box.

The set-top box may capture current screen information and transmit a search request signal including the captured screen information to the service server when a search command is input from a user while outputting content through the media output device. .

The service server analyzes the captured screen information to generate a search word according to the search request signal received, collects the search result for the generated search word through an internal or external device, and collects the collected search result. Can be transmitted to the terminal device.

The set-top box may search for a terminal device for short-range communication and transmit a payment request signal to the searched terminal device when a payment command is input from a user while outputting content through the media output device.

The terminal device receiving the payment request signal may display a payment screen and perform payment.

According to another aspect of the present invention, a unit for screen configuration and interworking for each function of a communication unit, user request information, retrieval and payment, which communicates through a set-top box and a communication network, and generates each unit based on the corresponding device information It is provided with a service server including a unit management unit for inserting into each cell of the generated table to provide to the set-top box.

When the service server receives a search request signal including the screenshot information from the set-top box, the service server analyzes the screenshot information and generates a search word, collects the search result for the generated search word through an internal or external device, The apparatus may further include a search processor for transmitting the collected search results to a user terminal device.

According to another aspect of the invention, the communication unit for receiving a table inserted into each cell unit for the screen configuration and interworking for each function of the user request information, search and payment, by executing the table inserted in each cell When configuring the entire screen, and receiving a control command from the user, a viewfinder for transmitting the control command to the unit to form a result screen, an image output unit for transmitting the screen configured in the viewfinder to the media output device, from an external device A set top box including an image input unit for receiving content is provided.

When the search command is input from the user, the viewfinder may capture screen information received through the image input unit and transmit a search request signal including the captured screen information to a service server.

In addition, when the payment command is input from the user, the viewfinder may search for a terminal device for short-range communication and transmit a payment request signal to the found terminal device.

According to the present invention, the set-top box which provided only the interactive service and the TV service provided by the broadcast may configure the screen according to the user's work or purpose, and provide the interactive service for the purpose of work by interworking with the work system or the external system.

In addition, by storing in advance a unit for the functions and interworking required by the user in the set-top box, it is possible to implement the screen configuration and the interlocking function required by the user in real time, the service can be stopped even in the event of a network error.

In addition, while a user watches a broadcast, information related to the broadcast and a search keyword configured at a specific time are automatically generated to view search information for each category using a terminal (eg, a smartphone).

In addition, it is possible to more precisely examine the broadcast viewing rate by storing in the statistics log what broadcasting the user is watching at what time.

In addition, payment for goods output through the media output device can be easily paid using the user's terminal device.

On the other hand, the effects of the present invention is not limited to the above-mentioned effects, various effects may be included within the scope apparent to those skilled in the art from the following description.

1 is a diagram illustrating an interactive service system through automatic user screen configuration and function interworking according to an embodiment of the present invention.

2 is a block diagram schematically showing the configuration of a service server according to an embodiment of the present invention.

3 is a block diagram schematically showing the configuration of a set-top box according to an embodiment of the present invention.

4 is a diagram illustrating a method of automatically configuring a user screen and interworking a function according to an exemplary embodiment of the present invention.

5 is a view showing a search service providing method using a set-top box according to an embodiment of the present invention.

6 is a view showing a payment service providing method using a set-top box according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described in detail 'bidirectional service system and method through automatic user screen configuration and function interworking' according to the present invention. The described embodiments are provided to enable those skilled in the art to easily understand the technical spirit of the present invention, and the present invention is not limited thereto. In addition, matters represented in the accompanying drawings may be different from the form actually embodied in the schematic drawings in order to easily explain the embodiments of the present invention.

In addition, each component expressed below is only an example for implementing this invention. Thus, other implementations may be used in other implementations of the invention without departing from the spirit and scope of the invention. In addition, each component may be implemented by purely hardware or software configurations, but may also be implemented by a combination of various hardware and software components that perform the same function. In addition, two or more components may be implemented together by one hardware or software.

In addition, the expression "comprising" certain components merely refers to the presence of the components as an 'open' expression, and should not be understood as excluding additional components.

Referring to FIG. 1, an interactive service system through automatic user screen configuration and function interworking includes a service server 100, a set-top box 200, and a media output device 300.

The service server 100 generates a unit for interworking with the screen configuration for each function including user request information, and inserts each generated unit into each cell of the generated table based on the corresponding device information to the set-top box 200. to provide. That is, the service server 100 generates a unit for designing a screen according to the needs of an individual or a company, and for configuring and linking functions. Here, the unit may include an application (application), a standard, an API, location (coordinate) information, etc. for configuring and interworking a corresponding function. Thereafter, the service server 100 generates a table based on the device information of the media output device 300, inserts a unit into each cell of the table, and provides the table to the set-top box 200.

The service server 100 may be, for example, a cloud server, may communicate with other electronic devices through various communication standards, and may be implemented through an electronic device capable of performing various data processing operations. For example, the service server 100 may be implemented in the form of a server device, and may be implemented in the form of various electronic devices in addition to the form of the server device. In addition, the service server 100 may be implemented in the form of a single electronic device, or may be implemented in the form of a combination of two or more electronic devices.

Detailed description of the service server 100 will be described with reference to FIG. 2.

The set-top box 200 configures the entire screen by executing a table in which units for screen configuration and interworking for each user request information, search, and payment function are inserted into each cell, and receiving a control command from the user, and sends the control command to the corresponding unit. Pass the result to configure the result screen.

The set top box 200 is connected to the service server 100 through a communication network, and is also connected to a media output device 300 such as an IPTV through a communication line.

The set-top box 200 captures current screen information and outputs a search request signal including the captured screen information when a search command is input from a user while outputting content through the media output device 300. To send). Then, the service server 100 generates a search word by analyzing the captured screen information, collects the search result for the generated search word through an internal or external device, and collects the collected search result of the user's terminal device (not shown). To send. The terminal device of the user is connected to the set-top box 200 or the service server 100 through a communication network to receive a search result, a payment request signal, and the like. It refers to a terminal that can send and receive, tablet PC (Laptop), laptop (Laptop), personal computer (PC: Personal Computer), smart phone (Smart Phone), personal digital assistant (PDA) and mobile It may be any one of a mobile communication terminal and the like.

In addition, the set-top box 200, while outputting the content through the media output device 300, when a payment command is input from the user, searches for the terminal device of the short-range communication, and transmits a payment request signal to the retrieved terminal device. In this way, the user may perform payment using the terminal device.

The set-top box 200 is a hardware layer composed of STB hardware such as a CPU, a media processor, flash RAM, and an Ethernet module, a system software layer including system software such as device drivers and an operating system, and a Java virtual machine (Java Virtual Machine: JVM). ), Middle access layer with conditional access system (CAS) module and digital rights management (DRM) interface module, streaming protocol (RTP, RTSP), MPEG2, MPEG4, MPEG7, H.264, It may include four layers of an application layer that supports various multi codecs such as WMV-9 and includes an electronic program guide (EPG) for selecting an IPTV service channel. In this case, the user's set top box 300 may be assigned an IPv4 address or an IPv6 address.

A detailed description of the set top box 200 will be described with reference to FIG. 3.

The media output device 300 is connected to the set top box 200 and outputs a screen configured in the set top box 200. The media output device 300 is a device for reproducing multimedia data such as broadcast video or moving picture. For example, the media output device 300 may include an IPTV, an LCD TV, a PDP TV, a projection TV, a computer monitor, a beam projector, and the like.

On the other hand, IPTV or cable TV which provided only interactive service and TV service provided by broadcasting through the above system is configured for the user's work or purpose, and interlocked with work system or external system for business purpose. In addition, by storing the necessary functions and units for the user in the set-top box 200 in advance, the user inputs a control command using the remote control or touch console of the set-top box 200 In this case, the control corresponding to the control command may be executed through the unit stored in the set-top box 200 and output through the media output device 300.

Referring to FIG. 2, the service server 100 includes a database 120, a communication unit 110, a unit manager 130, and a controller 150.

The database 120 stores device information on the set-top box managed by the service server 100, user request information set on each set-top box, units generated based on user request information, and tables. The device information may include an IP address, a MAC address of the set top box, a screen size, a resolution, and the like of a media output device connected to the set top box.

The communication unit 110 is a communication means for connecting the service server 100 and the set-top box to each other through a communication network. For example, a wireless communication module such as mobile communication or satellite communication, a wired communication module such as the Internet, and a short range wireless communication such as Wi-Fi. It may include a communication module.

The unit manager 130 generates a unit for screen configuration and interworking for each user request information, search, and payment function, and inserts each generated unit into each cell of a table generated based on the corresponding device information and provides it to the set-top box. do. Here, the user request information includes a user type such as an individual, a lodging company, a hospital, a gym, a required function, a screen arrangement, and a type of content to be displayed on each arranged screen. The necessary function may include, for example, a hotel introduction function, a reservation function, an auxiliary facility introduction function, and the like, and the content type may include broadcast content, advertisement content, an application, and order content.

The unit manager 130 generates a unit in conjunction with the screen configuration for each function, such as the required function, search, payment of the user request information. Here, the unit may include an application, an API, a position (coordinate) to be arranged in connection with an internal and external system and a specific function.

Then, the unit manager 130 generates a table (table) corresponding to screen information such as screen size and resolution of the media output device connected to the set-top box, and inserts a unit into each cell of the generated table to set-top box. To provide.

When the service server 100 configured as described above receives a search request signal including the screenshot information from the set-top box, the service server 100 analyzes the screenshot information to generate a search term, and generates a search result for the generated search term in an internal or external device. It may further include a search processor 140 for collecting through, and transmitting the collected search results to the user terminal device.

That is, when the search request signal is received, the search processor 140 analyzes the capture screen information to obtain capture time and capture broadcast information, and automatically generates a search word by comparing the obtained information with EPG (broadcasting schedule) information. . In this case, the generated search word may be in the form of a keyword.

Then, the search processing unit 140 searches the big data of the service server internal or external device (for example, a server that provides news, shopping, cafes, blogs, etc.) to collect search results and collect the search results for the user. Send to the terminal device. Then, the user can easily view information related to the broadcast using his smartphone while watching the broadcast.

The search processor 140 may interwork with an external device to search for big data.

The controller 150 is a component that controls operations of various components of the service server 100 including the database 120, the communication unit 110, the unit manager 130, and the search processor 140.

The controller 160 may include at least one arithmetic unit, wherein the arithmetic unit is a general purpose central arithmetic unit (CPU), programmable device elements (CPLDs, FPGAs) implemented for specific purposes, and custom semiconductor arithmetic. It may be an apparatus (ASIC) or a microcontroller chip.

Such components that may be included in the service server 100 may be implemented in hardware, software, or a combination thereof, and two or more components may be simultaneously implemented by one hardware or software.

Referring to FIG. 3, the set top box 200 includes a communication unit 210, a storage unit 220, an image input unit 230, an image output unit 240, a viewfinder 250, and a controller 260.

The communication unit 210 is a communication means for connecting the set-top box 200 and the service server to each other through a communication network. For example, a wireless communication module such as mobile communication or satellite communication, a wired communication module such as the Internet, and a near field wireless communication such as Wi-Fi. It may include a communication module.

The storage unit 220 stores a program necessary for controlling the operation of the set-top box 200 and data generated while executing the program. In particular, the storage unit 220 stores a table in which units for screen configuration and interworking of respective user request information, search, and payment function are inserted into each cell. The storage unit 220 may be implemented in a form including various types of memory elements.

The image input unit 230 is a component for receiving content from an external device and may be, for example, HDMI IN. The video input unit 230 receives content from a device such as a service server or a broadcast server.

The image output unit 240 is a configuration for transmitting a screen configured in the viewfinder 250 to the media output device. For example, the image output unit 240 may be an HDMI OUT.

The viewfinder 250 receives a table in which a unit for screen configuration and interworking of each user request information, search, and payment function is inserted into each cell from the service server and stores the table in the storage unit 220.

The viewfinder 250 configures the entire screen by executing a table inserted in each cell, and when receiving a control command from the user, transmits the control command to the corresponding unit to form a result screen. That is, when a user inputs a control command using a remote controller or a touch console, the viewfinder 250 transmits a control command to a unit that will execute the control command, and the unit that receives the control command includes a unit necessary for executing the function. Configure the result screen by linking. The viewfinder 250 transmits the configured result screen to the media output device through the image output unit 240.

In addition, when a search command is input from the user, the viewfinder 250 captures screen information received through the image input unit 230 and transmits a search request signal including the captured screen information to the service server. Then, the service server analyzes the captured screen information, generates a search word, collects the search result for the generated search word through an internal or external device, and transmits the collected search result to the user's terminal device.

In addition, when a payment command is input from the user, the viewfinder 250 searches for a terminal device for short-range communication and transmits a payment request signal to the searched terminal device. In this case, the viewfinder 250 may transmit a payment request signal including a product information inputted with a payment command and payment information of the product to the searched terminal device. Then, the user may make a payment using the terminal device.

That is, when the user presses the payment command on the remote control or the screen, the viewfinder 250 searches for the connected smartphone through the Wi-Fi AP and is connected, and provides the mobile payment function through the smartphone linked app. As such, the viewfinder 250 may be directly paid through the Wi-Fi smart phone mirroring function.

The controller 260 controls the overall function of the set-top box 200 by executing a driving program stored in the storage 230. The controller 260 controls the operations of each unit such as the communication unit 210, the storage unit 220, the image input unit 230, the image output unit 240, and the viewfinder 250.

The controller 260 may include at least one arithmetic unit, wherein the arithmetic unit is a general purpose central arithmetic unit (CPU), programmable device elements (CPLDs, FPGAs), and on-demand semiconductor arithmetic units suited for a specific purpose. (ASIC) or microcontroller chip.

4 is a diagram illustrating a user screen configuration and a function interworking method according to an embodiment of the present invention.

Referring to FIG. 4, when user request information is received (S402), the service server generates a unit for interworking with a screen configuration for each function including the user request information (S404).

Thereafter, the service server generates a table based on the device information of the media output apparatus (S406), inserts a unit into each cell of the table (S408), and transmits it to the set-top box (S410).

The set-top box executes the table into which the unit is inserted to construct the entire screen (S412). When the control command is received from the user (S414), the set-top box transmits the control command to the corresponding unit (S416). Then, the set-top box transmits the configured screen to the media output device, and the media output device displays the screen.

Referring to FIG. 5, the set-top box captures current screen information (S506) while outputting content through the media output device (S502), and when a search command is input from the user (S504), and includes the captured screen information. The search request signal is transmitted to the service server (S508).

Then, the service server analyzes the captured screen information (S510), generates a search word (S512), collects the search result for the generated search word through an internal or external device (S514), and collects the collected search result. Transmit to the terminal device (S516).

Then, while viewing the content through the media output device, the user can view information related to the screen information captured using his terminal device.

Referring to FIG. 6, when the set-top box is outputting content through a media output device (S602) and a payment command is input from a user (S604), the set-top box searches for a terminal device for short-range communication (S606).

Thereafter, the set-top box connects the searched terminal device to short-range communication and transmits a payment request signal (S608). In this case, the set-top box may transmit a payment request signal including a product information inputted with a payment command, payment information of the product, and the like to the searched terminal device. Then, the user may make a payment using the terminal device.

Conventionally, when payment is required while watching TV, a user can enter a password on a TV screen or enter a mobile phone number and pay from a mobile phone. However, the present invention can pay directly with a mobile phone while watching TV directly through the Wi-Fi smart phone mirroring function.

On the other hand, the interactive service method through the automatic configuration of the user screen and the function linkage can be written as a program, the codes and code segments constituting the program can be easily inferred by a programmer in the art. In addition, a program related to an interactive service method through automatic user screen configuration and function linkage may be stored in a readable media that can be read by the electronic device, and read and executed by the electronic device.

As such, those skilled in the art will recognize that the present invention can be implemented in other specific embodiments without changing the technical spirit or essential features thereof. Therefore, it should be understood that the embodiments described above are merely exemplary and are not limitative in scope. In addition, the flowcharts shown in the drawings are merely sequential orders illustrated to achieve the most desirable results in practicing the present invention, and other additional steps may be provided or some steps may be omitted. .

The technical features and implementations described herein may be embodied in digital electronic circuitry, implemented in computer software, firmware, or hardware, including the structures and structural equivalents described herein, or a combination of one or more of these. It can be implemented. An implementation that implements the technical features described herein is also a module relating to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a computer program product, ie a processing system. It may be implemented.

In addition, the "computer-readable medium" described herein includes any medium that contributes to providing instructions to a processor for program execution. Specifically, the present invention includes, but is not limited to, nonvolatile media such as data storage devices, optical disks, magnetic disks, and the like, volatile media such as dynamic memory, and the like, and transmission media such as coaxial cables, copper wires, and optical fibers.

On the other hand, the term "apparatus" or "system" herein includes all the apparatus, apparatus and machines for processing data, including, for example, a processor, a computer, or a multiprocessor or a computer. The processing system includes, in addition to hardware, all code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. can do. Computer programs, known as programs, software, software applications, scripts, or code, may be written in any form of programming language, including compiled or interpreted languages, or a priori, procedural languages. It may be implemented in any form, including other units suitable for use in a routine or computer environment.

Elements embodying the technical features of the present invention included in the block diagrams and flowcharts shown in the accompanying drawings herein indicate logical boundaries between the elements. However, according to an embodiment of the software or hardware, the illustrated configuration and its functions are executed in the form of stand-alone software modules, monolithic software structures, codes, services, and combinations thereof, and can execute stored program codes, instructions, and the like. All such embodiments should also be considered to be within the scope of the present invention, as the functions may be implemented by being stored in a computer executable processor.

Accordingly, although the accompanying drawings and descriptions thereof illustrate technical features of the present invention, they should not be inferred simply unless the specific arrangement of software for implementing such technical features is clearly stated. That is, there may be various embodiments described above, and such embodiments may be modified in part while having the same technical features as the present invention, which should also be regarded as falling within the scope of the present invention.

In addition, although flowcharts depict operations in the drawings in a particular order, they are shown to obtain the most desirable results, which must be performed in the specific order shown or in the sequential order shown or all illustrated actions must be executed. It should not be understood to be. In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of the various system components of the embodiments described above should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated together into a single software product or may be combined into multiple software products. It should be understood that it can be packaged.

As such, this specification is not intended to limit the invention by the specific terms presented. Thus, although the present invention has been described in detail with reference to the embodiments described above, those skilled in the art to which the present invention pertains without departing from the scope of the invention modifications, changes and Modifications can be made. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts are included in the scope of the present invention. Should be.

[Description of the code]

100: service server 110, 210: communication unit

120: database 130: unit management unit

140: search processing unit 150, 260: control unit

200: set-top box 220: storage unit

230: Image input unit 240: Image output unit

250: viewfinder 300: media output device

Claims

A service server which generates units for function-specific screen configuration and interworking including user request information, and inserts each generated unit into each cell of a table generated based on the corresponding device information and provides it to the set-top box;

A set-top box that executes a table into which the units are inserted to compose a full screen, and transmits a control command received from a user to the unit to form a result screen; And

A media output device connected to the set top box to display a screen configured in the set top box;

Two-way service system through the user screen automatic configuration and function interworking.
The method of claim 1,

The set-top box, if a search command is input from the user while outputting the content through the media output device, the user to capture the current screen information, and transmits a search request signal including the captured screen information to the service server Interactive service system through automatic screen configuration and function linkage.
The method of claim 2,

The service server analyzes the captured screen information, generates a search word, and automatically configures a user screen and transmits a search result according to the generated search word to the user's terminal device.
The method of claim 1,

When the payment command is input from the user while the content is output through the media output device, the set-top box searches for a terminal device for short-range communication and transmits a payment request signal to the searched terminal device. Bidirectional service system through configuration and function linkage.
The method of claim 4, wherein

The terminal device receiving the payment request signal displays a payment screen to perform a payment.
A communication unit communicating with the set top box through a communication network;

Unit management unit which generates units for screen configuration and interworking for each function of user request information, search and payment, and inserts each generated unit into each cell of a table generated based on the corresponding device information and provides the set top box to the set top box. ;

Service server comprising a.
The method of claim 6,

When receiving a search request signal including the screenshot information from the set-top box, further comprising a search processor for analyzing the screenshot information to generate a search word, and transmits a search result according to the generated search term to a user terminal device. Service server.
A communication unit for receiving a table in which units for screen configuration and interworking for each function of user request information, search and payment are inserted into each cell;

A viewfinder configured to form a full screen by executing a table inserted into each cell by the unit, and to transmit a control command received from a user to a corresponding unit to form a result screen;

An image output unit which transmits the screen configured in the viewfinder to a media output device; And

An image input unit configured to receive content from an external device;

Set top box comprising a.
The method of claim 8,

The viewfinder captures screen information received through the image input unit when a search command is input from a user, and transmits a search request signal including the captured screen information to a service server.
The method of claim 8,

The viewfinder, when a payment command is input from a user, searches for a terminal device for short-range communication and transmits a payment request signal to the searched terminal device.