WO2017185744A1 - 互联网广告创意自动生成方法及装置 - Google Patents

互联网广告创意自动生成方法及装置 Download PDF

Info

Publication number
WO2017185744A1
WO2017185744A1 PCT/CN2016/107902 CN2016107902W WO2017185744A1 WO 2017185744 A1 WO2017185744 A1 WO 2017185744A1 CN 2016107902 W CN2016107902 W CN 2016107902W WO 2017185744 A1 WO2017185744 A1 WO 2017185744A1
Authority
WO
WIPO (PCT)
Prior art keywords
area
information element
information
template
advertisement
Prior art date
Application number
PCT/CN2016/107902
Other languages
English (en)
French (fr)
Inventor
谢统玲
吴海洋
陈万锋
李韶辉
Original Assignee
广州筷子信息科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 广州筷子信息科技有限公司 filed Critical 广州筷子信息科技有限公司
Publication of WO2017185744A1 publication Critical patent/WO2017185744A1/zh

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization

Definitions

  • the present invention relates to an advertisement generation technology, and in particular, to an automatic generation method and apparatus for an Internet advertisement creative.
  • one of the objects of the present invention is to provide an automatic generation method for an Internet advertisement creative, which can reduce the cost of creating an advertisement, and help the enterprise to automatically generate an advertisement automatically.
  • Another object of the present invention is to provide an Internet advertising creative automatic generating apparatus for achieving one of the objects of the present invention.
  • the present invention adopts the following technical solutions:
  • An automatic method for generating an internet advertisement idea includes the following steps:
  • Step 1 Obtain a plurality of different information elements forming a database
  • Step 2 Create a plurality of advertisement templates that meet a preset size, the advertisement template includes a plurality of regions, each region corresponding to one information field, and each information field corresponds to at least one information element;
  • Step 3 receiving a creative request, the creative request includes a total number of creatives and a plurality of information elements, wherein each information element corresponds to an information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
  • Step 4 determining whether any area in the advertisement template has an information field corresponding to the area in the creative request, and if yes, filling the corresponding information element in the information field into the area corresponding to the advertisement template, otherwise, An information element corresponding to the area is obtained in the database, and the information element is filled into the area.
  • the preset algorithm includes the following steps:
  • Step A According to the formula Calculate the number of ad template requirements, according to the formula Calculate the number of creatives of any one of the ad templates;
  • M is the number of ad template requirements
  • N is the total number of creatives
  • T is the total number of ad templates created
  • C is the number of creatives of any ad template;
  • Score(i) is the score of the advertisement template i
  • auditRate(i) is the delivery approval rate of the advertisement template i
  • ctr(i) is the overall click rate of the advertisement template i
  • matchRate(i) is the advertisement template i and the creativity
  • the matching degree of the request useRate(i) is the combined usage rate of the advertisement template i
  • freshnessRate(i) is the freshness of the advertisement template i
  • a, c, m, u, and f are coefficients, respectively, a ⁇ 0, c ⁇ 0 , m ⁇ 0, u ⁇ 0, f ⁇ 0.
  • the step 4 specifically includes the following sub-steps:
  • Step 41 Obtain the number of creatives of the advertisement template, and perform information component quantity allocation for each area of the advertisement template, so that each area of the advertisement template corresponds to a preset number of information elements;
  • Step 42 Determine whether an area of the advertisement template has an information field corresponding to the area in the creative request, and if yes, fill the information element corresponding to the information field into an area corresponding to the advertisement template, and define the area. Is the first area, after which step 43 is performed; otherwise, step 44 is performed;
  • Step 43 determining whether the number of information elements in the first area is the same as the number of preset information elements, and if yes, completing the information element in the first area; otherwise, acquiring information elements corresponding to the first area in the database, The information element is filled to the first area such that the number of information elements in the first area is the same as the number of preset information elements;
  • Step 44 Define the area as the second area, obtain an information element corresponding to the area from the database, and fill the information element into the second area, the number of the information element and the preset of the second area The number of information elements is the same.
  • obtaining the information element corresponding to the first area from the database and acquiring the information element corresponding to the second area from the database comprise the following steps:
  • the audit pass rate, ctr(k) is the click rate of the corresponding information element, freshnessRate(k) is the freshness of the corresponding information element, and ea, ec, and ef are coefficients, ea ⁇ 0, ec ⁇ 0, ef ⁇ 0, respectively.
  • the information element comprises one or more of a picture, a text and a video.
  • An automatic creation device for internet advertisements comprising:
  • Acquisition unit used to acquire a plurality of different information element forming databases
  • the advertisement template includes a plurality of regions, each region corresponding to one information field, and each information field corresponds to at least one information element;
  • a receiving unit configured to receive a creative request, where the creative request includes a total number of creatives and a plurality of information elements, wherein each information element corresponds to an information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
  • a judging unit configured to determine whether an area of the advertisement template has an information field corresponding to the area in the creative request, and if yes, fill the information element corresponding to the information field in an area corresponding to the advertisement template, otherwise Obtaining an information element corresponding to the area from the database, and filling the information element into the area.
  • the preset algorithm includes the following steps:
  • Step A According to the formula Calculate the number of ad template requirements, according to the formula Calculate the number of creatives of any one of the ad templates;
  • M is the number of ad template requirements
  • N is the total number of creatives
  • T is the total number of ad templates created
  • C is the number of creatives of any ad template;
  • Score(i) is the score of the advertisement template i
  • auditRate(i) is the delivery approval rate of the advertisement template i
  • ctr(i) is the overall click rate of the advertisement template i
  • matchRate(i) is the advertisement template i and the creativity
  • the matching degree of the request useRate(i) is the combined usage rate of the advertisement template i
  • freshnessRate(i) is the freshness of the advertisement template i
  • a, c, m, u, and f are coefficients, respectively, a ⁇ 0, c ⁇ 0 , m ⁇ 0, u ⁇ 0, f ⁇ 0.
  • the receiving unit specifically includes the following submodules:
  • a first obtaining sub-module the number of the creatives used to obtain the advertising template, and the information component quantity is allocated to each area of the advertising template, so that each area of the advertising template corresponds to a preset number of information elements;
  • the first determining sub-module is configured to determine whether any one of the areas in the advertisement template has an information field corresponding to the area in the creative request, and if yes, the information field is Corresponding information component is filled into the area corresponding to the advertisement template, and the area is defined as the first area, and then the second determining sub-module is executed; otherwise, the second obtaining sub-module is executed;
  • a second determining sub-module determining whether the number of information elements in the first area is the same as the number of preset information elements, and if yes, completing the information element in the first area; otherwise, acquiring the information element corresponding to the first area in the database Filling the information element to the first area such that the number of information elements in the first area is the same as the number of preset information elements;
  • a second obtaining sub-module defining the area as a second area, acquiring an information element corresponding to the area from the database, and filling the information element into the second area, the number of the information element and the second area
  • the number of preset information elements is the same.
  • obtaining the information element corresponding to the first area from the database and acquiring the information element corresponding to the second area from the database comprise the following steps:
  • the audit pass rate, ctr(k) is the click rate of the corresponding information element, freshnessRate(k) is the freshness of the corresponding information element, and ea, ec, and ef are coefficients, ea ⁇ 0, ec ⁇ 0, ef ⁇ 0, respectively.
  • the information element comprises one or more of a picture, a text and a video.
  • Ad templates provided by the present invention without the client's ability to design It can automatically generate corresponding multiple advertising ideas, which is convenient for customers to select, easy to make and easy to get started.
  • FIG. 1 is a flowchart of a method for automatically generating an internet advertisement creative according to the present invention.
  • the advertisement creative in the present invention is a so-called advertisement.
  • An advertisement creative includes multiple information fields, that is, an advertisement element, and the advertisement element includes a corporate logo.
  • Products, copywriting, industry categories, industry subcategories, company names, etc., after each information field will include multiple information elements, such as corporate LOGO has multiple, for example, an ad template includes 4 information fields, the first The information field corresponds to three information elements, the second information field corresponds to two information elements, and the third information field and the fourth information field correspond to one information element, and the advertisement template can form 3*2*1* in total.
  • 1 6 ad creatives, the number of customers' creative needs for this ad is also the total number of ideas described later.
  • Step S1 Acquiring a plurality of different information elements to form a database; the information element may preferably include one or more of a picture, a text, and a video, and the picture may be purchased from a gallery company or selected with a high quality copyrighted picture.
  • Pictures can include portrait images, scene images, button images, and more.
  • the recruitment industry buys different industries and different
  • the image of the characters of the work including sales, waiters, mechanics, housekeeping and aunts, etc.
  • the home improvement industry buys the background of the workers' decoration and the interior of the house.
  • the text is generally a corresponding copy, which can be supplemented by usual accumulation or from daily ideas.
  • Step S2 creating a plurality of advertisement templates that meet the preset size, the advertisement template includes a plurality of regions, each region corresponding to one information field, each information field corresponding to at least one information element; and the information field corresponding to each region may be Different from each other, there may be the same.
  • an advertisement template includes four regions, one of which corresponds to the enterprise logo, one region corresponds to the model map, and the other two regions correspond to different product maps. The sequence between step S1 and step S2 is actually interchangeable.
  • the same advertising template can also be of different sizes to meet the various needs of customers.
  • Step S3 receiving a creative request, the creative request includes a total number of creatives and a plurality of information elements, wherein each information element corresponds to an information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm; It is the number of advertising ideas mentioned earlier.
  • the creative request is initiated by the customer. After receiving the creative request, the information field in the creative request, such as industry category, corporate LOGO, salary, welfare, work place, etc., is extracted; then the advertisement template matching the creative request is selected.
  • the information field in the creative request such as industry category, corporate LOGO, salary, welfare, work place, etc.
  • the preset algorithm includes:
  • Step A According to the formula Calculate the number of ad template requirements, according to the formula (The formula indicates that N/M is rounded up) to calculate the number of creatives of any one of the ad templates; where M is the number of ad template requirements, N is the total number of creatives, T is the total number of ad templates created, and C is any one. The number of creative templates for the ad template;
  • step S2 the advertisement template is created, and the total number of advertisement templates created in the step is T, N is the customer's independent demand, for example, a total of 50 advertisement templates are created, and the total number of creatives is 12, and the number of advertisement template requirements is Is 12.
  • Score(i) is the score of the advertisement template i, and the advertisement template i indicates any one of the advertisement templates described in the previous step, and is marked with the symbol i;
  • auditRate(i) is the delivery approval rate of the ad template i. It is assumed that the customer has created 100 creative totals using the ad template i, and 95 of them pass the review, the ad review rate of the ad template i is 0.95;
  • Ctr(i) is the overall click rate of the advertisement template i. It is assumed that the total exposure of the advertisement creative generated by the advertisement template i is 10000, and the total click volume is 100, the overall click rate is 100/10000;
  • a, c, m, u, and f are coefficients respectively, indicating the contribution of different factors to the total score.
  • Step S4 determining whether any one of the areas in the advertisement template has an information field corresponding to the area in the creative request, and if so, filling the information element corresponding to the information field into the area corresponding to the advertisement template, otherwise, An information element corresponding to the area is obtained in the database, and the information element is filled into the area.
  • step S4 includes the following steps:
  • Step 41 Obtain the number of creatives of the advertisement template, and allocate the number of information elements in each area of the advertisement template, so that each area of the advertisement template corresponds to a preset number of information elements; as can be seen from the algorithm described above, The number of creatives in the ad template is related to the total number of creatives the customer needs;
  • Step 42 Determine whether an area of the advertisement template has an information field corresponding to the area in the creative request, and if yes, fill the information element corresponding to the information field into an area corresponding to the advertisement template, and define the area. Is the first area, after which step 43 is performed; otherwise, step 44 is performed;
  • Step 43 Determine whether the number of information elements in the first area and its preset information element The number of pieces is the same, if yes, the first area completes the filling of the information element; otherwise, the information element corresponding to the first area is acquired in the database, and the information element is filled into the first area, so that the number of information elements in the first area The same number of preset information elements;
  • Step 44 Define the area as the second area, obtain an information element corresponding to the area from the database, and fill the information element into the second area, the number of the information element and the preset of the second area The number of information elements is the same.
  • the number of creative templates of the advertisement template is 10, wherein the advertisement template has three information fields, which are a first information field, a second information field, and a third information field, and each information of the advertisement template is according to a preset setting table.
  • the field performs the information element number allocation, for example, the first information field corresponds to five, the second information field corresponds to two, and the third information field corresponds to one.
  • the corresponding first information field There are two information elements, one information element corresponding to the second information field, and one information element corresponding to the third information field, and three information elements are selected from the database for the first information field, which is the second.
  • the information field selects one information element.
  • the obtaining, by the database, the information element corresponding to the first area and the obtaining the information element corresponding to the second area from the database include the following steps:
  • the audit pass rate, ctr(k) is the click rate of the corresponding information element, freshnessRate(k) is the freshness of the corresponding information element, and ea, ec, and ef are coefficients, ea ⁇ 0, ec ⁇ 0, ef ⁇ 0, respectively.
  • the present invention also provides an automatic creation device for internet advertising ideas, including:
  • Acquisition unit used to acquire a plurality of different information element forming databases
  • the advertisement template includes a plurality of regions, each region corresponding to one information field, each information field corresponding to at least one information element; correspondingly, the information element may Including one or more of images, text, and video;
  • a receiving unit configured to receive a creative request, where the creative request includes a total number of creatives and a plurality of information elements, wherein each information element corresponds to an information field, and an advertisement template corresponding to the creative request is selected according to a preset algorithm;
  • a judging unit configured to determine whether an area of the advertisement template has an information field corresponding to the area in the creative request, and if yes, fill the information element corresponding to the information field in an area corresponding to the advertisement template, otherwise Obtaining an information element corresponding to the area from the database, and filling the information element into the area.
  • the preset algorithm includes the following steps:
  • Step A According to the formula Calculate the number of ad template requirements, according to the formula Calculate the number of creatives of any one of the ad templates;
  • M is the number of ad template requirements
  • N is the total number of creatives
  • T is the total number of ad templates created
  • C is the number of creatives of any ad template;
  • Score(i) is the score of the advertisement template i
  • auditRate(i) is the delivery approval rate of the advertisement template i
  • ctr(i) is the overall click rate of the advertisement template i
  • matchRate(i) is the advertisement template i and the creativity
  • the matching degree of the request useRate(i) is the combined usage rate of the advertisement template i
  • freshnessRate(i) is the freshness of the advertisement template i
  • a, c, m, u, and f are coefficients, respectively, a ⁇ 0, c ⁇ 0 , m ⁇ 0, u ⁇ 0, f ⁇ 0.
  • the receiving unit specifically includes the following submodules:
  • a first obtaining sub-module the number of the creatives used to obtain the advertising template, and the information component quantity is allocated to each area of the advertising template, so that each area of the advertising template corresponds to a preset number of information elements;
  • a first judging sub-module configured to determine whether an area of the advertisement template has an information field corresponding to the area in the creative request, and if yes, fill the information element corresponding to the information field with the area corresponding to the advertisement template Defining the area as the first area, and then executing the second determining sub-module; otherwise, executing the second obtaining sub-module;
  • a second determining sub-module determining whether the number of information elements in the first area is the same as the number of preset information elements, and if yes, completing the information element in the first area; otherwise, acquiring the information element corresponding to the first area in the database , filling the information element into the first area a field such that the number of information elements in the first area is the same as the number of preset information elements;
  • a second obtaining sub-module defining the area as a second area, acquiring an information element corresponding to the area from the database, and filling the information element into the second area, the number of the information element and the second area
  • the number of preset information elements is the same.
  • Obtaining the information element corresponding to the first area from the database and acquiring the information element corresponding to the second area from the database include the following steps:
  • the audit pass rate, ctr(k) is the click rate of the corresponding information element, freshnessRate(k) is the freshness of the corresponding information element, and ea, ec, and ef are coefficients, ea ⁇ 0, ec ⁇ 0, ef ⁇ 0, respectively.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

互联网广告创意自动生成方法及装置，包括：获取多个不同的信息元件形成资料库；创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段。客户不需要任何设计能力的情况下通过本方法及装置提供的广告模板即可自动生成相应的多个广告创意，方便客户挑选，制作简单方便，上手容易。

Description

互联网广告创意自动生成方法及装置 技术领域
本发明涉及广告生成技术，尤其涉及互联网广告创意自动生成方法及装置。
背景技术
现在的广告形式往往集成了图片和文案，更加的直观和形象。目前互联网的大量的广告都是以图片和文字进行搭配，往往是经过专门的广告公司、设计公司进行设计，顾客满意后再进行投放。而很多中小企业都有互联网广告投放需求，往往不具备设计能力，如果自己雇聘设计师专职做创意，或者请创意公司外包制作，都会造成成本很高，给企业带来严重的经济负担，并且效率也很低。
发明内容
针对上述技术问题，本发明的目的之一在于提供一种互联网广告创意自动生成方法，其能够降低企业制作广告的成本，帮助企业自动快速生成广告。
本发明的目的之二在于提供一种互联网广告创意自动生成装置，其用于实现本发明的目的之一。
为实现上述目的之一，本发明采用如下技术方案：
一种互联网广告创意自动生成方法，包括如下步骤：
步骤一：获取多个不同的信息元件形成资料库；
步骤二：创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；
步骤三：接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；
步骤四：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
优选的，步骤三中，所述预设算法包括如下步骤：
步骤A：根据公式
Figure PCTCN2016107902-appb-000001
计算得到广告模板需求个数，根据公式
Figure PCTCN2016107902-appb-000002
计算得到任意一个广告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数，C为任意一个广告模板的创意个数；
步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
其中，Score(i)为广告模板i的得分，auditRate(i)为广告模板i的投放审核通过率，ctr(i)为广告模板i的整体点击率，matchRate(i)为广告模板i与创意请求的匹配度，useRate(i)为广告模板i的组合使用率，freshnessRate(i)为广告模板i的新鲜度，a、c、m、u、f分别为系数，a≠0,c≠0,m≠0,u≠0，f≠0。
优选的，所述步骤四具体包括如下子步骤：
步骤41：获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；
步骤42：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行步骤43；否则，执行步骤44；
步骤43：判断第一区域中的信息元件数量是否与其预设信息元件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区域，以使第一区域中的信息元件数量与其预设信息元件数相同；
步骤44：定义该区域为第二区域，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
优选的，从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
优选的，所述信息元件包括图片、文字和视频中的一种或多种。
为实现上述目的之二，本发明采用如下技术方案：
一种互联网广告创意自动生成装置，包括：
获取单元：用于获取多个不同的信息元件形成资料库；
创建单元：用于创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；
接收单元：用于接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；
判断单元：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
优选的，在接收单元中，所述预设算法包括如下步骤：
步骤A：根据公式
Figure PCTCN2016107902-appb-000003
计算得到广告模板需求个数，根据公式
Figure PCTCN2016107902-appb-000004
计算得到任意一个广告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数，C为任意一个广告模板的创意个数；
步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
其中，Score(i)为广告模板i的得分，auditRate(i)为广告模板i的投放审核通过率，ctr(i)为广告模板i的整体点击率，matchRate(i)为广告模板i与创意请求的匹配度，useRate(i)为广告模板i的组合使用率，freshnessRate(i)为广告模板i的新鲜度，a、c、m、u、f分别为系数，a≠0,c≠0,m≠0,u≠0，f≠0。
优选的，所述接收单元具体包括如下子模块：
第一获取子模块：用于获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；
第一判断子模块：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中 对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行第二判断子模块；否则，执行第二获取子模块；
第二判断子模块：判断第一区域中的信息元件数量是否与其预设信息元件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区域，以使第一区域中的信息元件数量与其预设信息元件数相同；
第二获取子模块：定义该区域为第二区域，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
优选的，从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
优选的，所述信息元件包括图片、文字和视频中的一种或多种。
相比现有技术，本发明的有益效果在于：
客户不需要任何设计能力的情况下通过本发明提供的广告模板 即可自动生成相应的多个广告创意，方便客户挑选，制作简单方便，上手容易。
附图说明
图1为本发明的互联网广告创意自动生成方法的流程图。
具体实施方式
下面，结合附图以及具体实施方式，对本发明做进一步描述：
参见图1，本发明提供互联网广告创意自动生成方法，本发明中的广告创意即是平常所谓的广告，一个广告创意里面会包含多个信息字段，也就是广告元素，广告元素会包括企业LOGO、产品、文案、行业大类、行业小类、企业名称等，之后，每一个信息字段会包括多个信息元件，比如企业LOGO具有多个，例如，一个广告模板包括4个信息字段，第一个信息字段对应3个信息元件，第二个信息字段对应2个信息元件，第三个信息字段和第四个信息字段都对应1个信息元件，则该广告模板总共可以形成3*2*1*1＝6个广告创意，顾客对这个广告创意需求的数量也就是后文所述的创意总数。
具体包括如下步骤：
步骤S1：获取多个不同的信息元件形成资料库；信息元件可优选包括图片、文字和视频中的一种或多种，对于图片可从图库公司进行购买或者挑选优质的拥有自主版权的图片，图片可包括人物形象图片、场景图片、按钮图片等。例如招聘行业购买的是不同行业、不同 工种的人物图像，包括销售、服务员、技工、家政保洁阿姨等，家装行业采买的是工人装修和房屋内饰背景图。而文字一般是对应文案，可通过平常积累或者从日常构思中不断补充。
步骤S2：创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；每一个区域对应的信息字段可以互不相同，也可以有相同，例如，一个广告模板包括四个区域，其中一个区域对应企业LOGO，一个区域对应模特图，另外两个区域分别对应不同的产品图。步骤S1和步骤S2之间的顺序实际上是可以调换的。
即是同一种广告模板，也可以存在不同的尺寸，以便符合顾客多种需求。
步骤S3：接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；这里的创意总数也就是前面提到的广告创意的数量。
创意请求由顾客发起，接收到创意请求后，会提取出创意请求中的信息字段，如行业大类、企业LOGO、薪水、福利、工作地点等；然后选取与创意请求符合的广告模板。
具体来讲，预设算法包括：
步骤A：根据公式
Figure PCTCN2016107902-appb-000005
计算得到广告模板需求个数，根据公式
Figure PCTCN2016107902-appb-000006
(该公式表示N/M向上取整)计算得到任意一个广 告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数，C为任意一个广告模板的创意个数；
在步骤S2中对广告模板进行创建，该步骤中创建的广告模板的总数即是T，N是顾客的自主需求，例如总共创建了50个广告模板，创意总数为12，则广告模板需求个数为12。
步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
其中，Score(i)为广告模板i的得分，广告模板i表示前面步骤描述的广告模板中的任意一个，用标号i标记；
auditRate(i)为广告模板i的投放审核通过率，假设顾客供使用广告模板i制作了100个创意总数，有95个审核通过，则该广告模板i的投放审核通过率为0.95；
ctr(i)为广告模板i的整体点击率，假设广告模板i产生的广告创意总曝光量为10000，总点击量为100，则整体点击率为100/10000；
matchRate(i)为广告模板i与创意请求的匹配度，假设广告模板i对应有四个信息元件，其中有三个都能够从创意请求中的信息元件直接填充，则matchRate(i)为＝3/4；
useRate(i)表示广告模板i的组合使用率，假设广告模板i包括3个信息字段，每个信息字段分别有对应3、4、5个信息元件，那么 该广告模板i的基础组合数为3*4*5＝60,如果用该广告模板i只制作了30个广告创意，则useRate(i)＝30/60；
freshnessRate(i)为新鲜度，假设当前用户最近一次使用该广告模板i的时间戳为1460217600，当前时间戳为1460397594，则freshnessRate(i)＝1460217600/1460397594；
在上述公式中，a、c、m、u、f分别为系数，表示不同的因子对于总得分的贡献，系数值越大代表该因子越重要，a≠0,c≠0,m≠0,u≠0，f≠0。
步骤S4：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
具体的，步骤S4包括如下步骤：
步骤41：获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；由前面阐述的算法可知，该广告模板的创意个数跟顾客需求的创意总数有关；
步骤42：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行步骤43；否则，执行步骤44；
步骤43：判断第一区域中的信息元件数量是否与其预设信息元 件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区域，以使第一区域中的信息元件数量与其预设信息元件数相同；
步骤44：定义该区域为第二区域，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
这里对区域进行定义只是为了方便叙述。例如广告模板的创意个数为10，其中该广告模板具有三个信息字段，为第一信息字段、第二信息字段、第三信息字段，根据预设的设置表，会对广告模板每一个信息字段进行信息元件数量分配，例如分配为第一信息字段对应5个，第二信息字段对应2个，第三信息字段对应1个，此时假如顾客输入的创意请求中，对应第一信息字段的信息元件有2个，对应第二信息字段的信息元件为1个，对应第三信息字段的信息元件为1个，则需要从资料库中为第一信息字段选取3个信息元件，为第二信息字段选取1个信息元件。
其中，从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k 的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
另一方面，本发明还提供一种互联网广告创意自动生成装置，包括：
获取单元：用于获取多个不同的信息元件形成资料库；
创建单元：用于创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；相应的，信息元件可包括图片、文字和视频中的一种或多种；
接收单元：用于接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；
判断单元：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
在接收单元中，所述预设算法包括如下步骤：
步骤A：根据公式
Figure PCTCN2016107902-appb-000007
计算得到广告模板需求个数，根据公式
Figure PCTCN2016107902-appb-000008
计算得到任意一个广告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数， C为任意一个广告模板的创意个数；
步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
其中，Score(i)为广告模板i的得分，auditRate(i)为广告模板i的投放审核通过率，ctr(i)为广告模板i的整体点击率，matchRate(i)为广告模板i与创意请求的匹配度，useRate(i)为广告模板i的组合使用率，freshnessRate(i)为广告模板i的新鲜度，a、c、m、u、f分别为系数，a≠0,c≠0,m≠0,u≠0，f≠0。
接收单元具体包括如下子模块：
第一获取子模块：用于获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；
第一判断子模块：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行第二判断子模块；否则，执行第二获取子模块；
第二判断子模块：判断第一区域中的信息元件数量是否与其预设信息元件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区 域，以使第一区域中的信息元件数量与其预设信息元件数相同；
第二获取子模块：定义该区域为第二区域，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
对本领域的技术人员来说，可根据以上描述的技术方案以及构思，做出其它各种相应的改变以及形变，而所有的这些改变以及形变都应该属于本发明权利要求的保护范围之内。

Claims (10)

  1. 一种互联网广告创意自动生成方法，其特征在于，包括如下步骤：
    步骤一：获取多个不同的信息元件形成资料库；
    步骤二：创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；
    步骤三：接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设算法选取与该创意请求对应的广告模板；
    步骤四：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
  2. 如权利要求1所述的互联网广告创意自动生成方法，其特征在于，步骤三中，所述预设算法包括如下步骤：
    步骤A：根据公式
    Figure PCTCN2016107902-appb-100001
    计算得到广告模板需求个数，根据公式
    Figure PCTCN2016107902-appb-100002
    计算得到任意一个广告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数，C为任意一个广告模板的创意个数；
    步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝ a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
    其中，Score(i)为广告模板i的得分，auditRate(i)为广告模板i的投放审核通过率，ctr(i)为广告模板i的整体点击率，matchRate(i)为广告模板i与创意请求的匹配度，useRate(i)为广告模板i的组合使用率，freshnessRate(i)为广告模板i的新鲜度，a、c、m、u、f分别为系数，a≠0,c≠0,m≠0,u≠0，f≠0。
  3. 如权利要求2所述的互联网广告创意自动生成方法，其特征在于，所述步骤四具体包括如下子步骤：
    步骤41：获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；
    步骤42：判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行步骤43；否则，执行步骤44；
    步骤43：判断第一区域中的信息元件数量是否与其预设信息元件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区域，以使第一区域中的信息元件数量与其预设信息元件数相同；
    步骤44：定义该区域为第二区域，从资料库中获取与该区域对 应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
  4. 如权利要求3所述的互联网广告创意自动生成方法，其特征在于，从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
    步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
  5. 如权利要求1所述的互联网广告创意自动生成方法，其特征在于，所述信息元件包括图片、文字和视频中的一种或多种。
  6. 一种互联网广告创意自动生成装置，其特征在于，包括：
    获取单元：用于获取多个不同的信息元件形成资料库；
    创建单元：用于创建多个符合预设尺寸的广告模板，所述广告模板包括多个区域，每一个区域分别对应一个信息字段，每一个信息字段对应至少一个信息元件；
    接收单元：用于接收创意请求，所述创意请求包括创意总数和若干个信息元件，其中，每一个信息元件对应一个信息字段，根据预设 算法选取与该创意请求对应的广告模板；
    判断单元：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，否则，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该区域中。
  7. 如权利要求6所述的互联网广告创意自动生成装置，其特征在于，在接收单元中，所述预设算法包括如下步骤：
    步骤A：根据公式
    Figure PCTCN2016107902-appb-100003
    计算得到广告模板需求个数，根据公式
    Figure PCTCN2016107902-appb-100004
    计算得到任意一个广告模板的创意个数；其中，M为广告模板需求个数，N为创意总数，T为所创建的广告模板总数，C为任意一个广告模板的创意个数；
    步骤B：获取任意一个广告模板的投放审核通过率、整体点击率、与创意请求的匹配度、组合使用率和新鲜度，根据公式Score(i)＝a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+f*freshnessRate(i)计算得到广告模板的得分，并选取得分最高的广告模板；
    其中，Score(i)为广告模板i的得分，auditRate(i)为广告模板i的投放审核通过率，ctr(i)为广告模板i的整体点击率，matchRate(i)为广告模板i与创意请求的匹配度，useRate(i)为广告模板i的组合使用率，freshnessRate(i)为广告模板i的新鲜度，a、c、m、u、f分别为系数，a≠0,c≠0,m≠0,u≠0，f≠0。
  8. 如权利要求7所述的互联网广告创意自动生成装置，其特征在于，所述接收单元具体包括如下子模块：
    第一获取子模块：用于获取该广告模板的创意个数，对该广告模板的每一个区域进行信息元件数量分配，以使广告模板的每一个区域分别对应一个预设信息元件数；
    第一判断子模块：用于判断该广告模板中任意一个区域是否在创意请求中存在有与该区域对应的信息字段，若是，将与该信息字段中对应的信息元件填充至广告模板对应的区域中，定义该区域为第一区域，之后执行第二判断子模块；否则，执行第二获取子模块；
    第二判断子模块：判断第一区域中的信息元件数量是否与其预设信息元件数相同，若是，则第一区域完成信息元件填充；否则，将资料库中获取与第一区域对应的信息元件，将该信息元件填充至第一区域，以使第一区域中的信息元件数量与其预设信息元件数相同；
    第二获取子模块：定义该区域为第二区域，从资料库中获取与该区域对应的信息元件，并将该信息元件填充至该第二区域中，该信息元件的数量与该第二区域的预设信息元件数量相同。
  9. 如权利要求8所述的互联网广告创意自动生成装置，其特征在于，从资料库中获取与第一区域对应的信息元件和从资料库中获取与第二区域对应的信息元件均包括如下步骤：
    步骤C：将与第一区域或第二区域对应的信息元件定义为对应信息元件，获取任意一个对应信息元件的审核通过率、点击率和新鲜度，根据公式Score(k)＝ea*auditRate(k)+ec*ctr(k)+ ef*freshnessRate(k)计算得到每一个对应信息元件的得分，其中，Score(k)为对应信息元件k的得分，auditRate(k)为对应信息元件k的审核通过率，ctr(k)为对应信息元件的点击率，freshnessRate(k)为对应信息元件的新鲜度，ea、ec、ef分别为系数，ea≠0,ec≠0,ef≠0。
  10. 如权利要求6所述的互联网广告创意自动生成装置，其特征在于，所述信息元件包括图片、文字和视频中的一种或多种。
PCT/CN2016/107902 2016-04-28 2016-11-30 互联网广告创意自动生成方法及装置 WO2017185744A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201610280597.9A CN105976203B (zh) 2016-04-28 2016-04-28 互联网广告创意自动生成方法及装置
CN201610280597.9 2016-04-28

Publications (1)

Publication Number Publication Date
WO2017185744A1 true WO2017185744A1 (zh) 2017-11-02

Family

ID=56993592

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/107902 WO2017185744A1 (zh) 2016-04-28 2016-11-30 互联网广告创意自动生成方法及装置

Country Status (2)

Country Link
CN (1) CN105976203B (zh)
WO (1) WO2017185744A1 (zh)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111325607A (zh) * 2020-02-26 2020-06-23 上海携程商务有限公司 营销页面的搭建方法、系统、设备及介质
CN112561549A (zh) * 2019-09-25 2021-03-26 北京国双科技有限公司 广告生成方法、投放方法、广告生成装置及投放装置
CN117829911A (zh) * 2024-03-06 2024-04-05 湖南创研科技股份有限公司 一种ai驱动的广告创意优化方法及系统

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105956874B (zh) * 2016-04-20 2021-06-11 腾讯科技（深圳）有限公司 广告创意处理方法及广告创意处理装置
CN105976203B (zh) * 2016-04-28 2020-10-30 广州筷子信息科技有限公司 互联网广告创意自动生成方法及装置
CA2992118A1 (en) 2016-06-23 2017-12-28 Guangzhou Kuaizi Information Technology Co., Ltd. Methods and systems for automatically generating advertisements
CN107992500A (zh) * 2016-10-27 2018-05-04 腾讯科技（北京）有限公司 一种信息处理方法及服务器
CN108388661A (zh) * 2018-03-09 2018-08-10 北京搜狐新媒体信息技术有限公司 广告创意图片的生成方法及系统
TWI763971B (zh) * 2019-01-29 2022-05-11 美商雅虎廣告技術有限責任公司 用於個人化廣告橫幅產生和顯示之裝置、系統與方法
US20200273062A1 (en) 2019-02-26 2020-08-27 Soundhound, Inc. Artificial Intelligence Generation of Advertisements
KR102340724B1 (ko) * 2019-10-24 2021-12-17 엔에이치엔애드 (주) 사용자 단말기들에 웹 페이지들을 제공하는 네트워크 서버 및 방법
CN111080363B (zh) * 2019-12-19 2023-09-29 湖南快乐阳光互动娱乐传媒有限公司 广告行为监测方法及装置
CN111612547B (zh) * 2020-05-27 2023-11-03 恩亿科(北京)数据科技有限公司 广告创意图片生成方法、装置、计算机设备及存储介质
CN111489419B (zh) * 2020-06-28 2021-01-08 广州筷子信息科技有限公司 一种海报生成的方法和系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101861596A (zh) * 2007-08-23 2010-10-13 谷歌公司 用于使用合成模板生成创意的系统和方法
CN102314655A (zh) * 2010-07-09 2012-01-11 百度在线网络技术（北京）有限公司 一种生成广告的方法和设备
US20130117107A1 (en) * 2011-11-05 2013-05-09 Jon C. Evans System and method for building advertisements from imported data
CN105976203A (zh) * 2016-04-28 2016-09-28 广州筷子信息科技有限公司 互联网广告创意自动生成方法及装置

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8417568B2 (en) * 2006-02-15 2013-04-09 Microsoft Corporation Generation of contextual image-containing advertisements
US8694379B2 (en) * 2007-05-14 2014-04-08 Microsoft Corporation One-click posting
KR20090039129A (ko) * 2007-10-17 2009-04-22 케이티엔 (주) 광고도안 자동제작 방법
CN101651550A (zh) * 2008-08-15 2010-02-17 阿里巴巴集团控股有限公司 广告生成及显示方法和系统、广告制作及显示客户端
CN205139996U (zh) * 2015-11-26 2016-04-06 孙莉 一种智能广告设计系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101861596A (zh) * 2007-08-23 2010-10-13 谷歌公司 用于使用合成模板生成创意的系统和方法
CN102314655A (zh) * 2010-07-09 2012-01-11 百度在线网络技术（北京）有限公司 一种生成广告的方法和设备
US20130117107A1 (en) * 2011-11-05 2013-05-09 Jon C. Evans System and method for building advertisements from imported data
CN105976203A (zh) * 2016-04-28 2016-09-28 广州筷子信息科技有限公司 互联网广告创意自动生成方法及装置

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112561549A (zh) * 2019-09-25 2021-03-26 北京国双科技有限公司 广告生成方法、投放方法、广告生成装置及投放装置
CN111325607A (zh) * 2020-02-26 2020-06-23 上海携程商务有限公司 营销页面的搭建方法、系统、设备及介质
CN117829911A (zh) * 2024-03-06 2024-04-05 湖南创研科技股份有限公司 一种ai驱动的广告创意优化方法及系统
CN117829911B (zh) * 2024-03-06 2024-06-04 湖南创研科技股份有限公司 一种ai驱动的广告创意优化方法及系统

Also Published As

Publication number Publication date
CN105976203A (zh) 2016-09-28
CN105976203B (zh) 2020-10-30

Similar Documents

Publication Publication Date Title
WO2017185744A1 (zh) 互联网广告创意自动生成方法及装置
US9135719B1 (en) Color name generation from images and color palettes
US9514543B2 (en) Color name generation from images and color palettes
US20140201023A1 (en) System and Method for Virtual Fitting and Consumer Interaction
US8812376B2 (en) Techniques for generating an electronic shopping list
US20130103592A1 (en) Interactive Licensing Of Media With Negotiation And Dynamic Pricing Guidance
US10198590B2 (en) Content sharing collections and navigation
US9881407B1 (en) Systems, methods, and devices for integrated product and electronic image fulfillment
KR102114294B1 (ko) 이미지 기반 가구 또는 인테리어 상품 견적 방법
US10037615B2 (en) System and method facilitating palette-based color editing
WO2019127819A1 (zh) 品牌宣传项目管理方法、装置、终端设备及介质
US20170132252A1 (en) Content Sharing Collections and Navigation
US20170076319A1 (en) Method and System for Informing Content with Data
KR20160105007A (ko) 웹 및 모바일을 기반으로 한 예술품 중개 서비스 제공 시스템
CN113256377A (zh) 一种室内设计方法智能学习系统
US20210334887A1 (en) System and Method for Continuous Virtual Fitting Using Virtual Fitting Catalogs
CN115187348A (zh) 一种线上投标方法、设备及介质
Cassar et al. ARC: augmented reality for catering
US20170270539A1 (en) Retail website user interface, systems, and methods for displaying trending looks by location
JP2010200170A (ja) 画像情報提供システム、画像情報提供方法、および画像情報提供プログラム
US10210550B2 (en) Automatic image composer
Ashraf et al. HBIM as a tool for branding historical Egyptian sites by utilizing augmented reality
WO2014107559A1 (en) Methods and apparatus for determining a score value for criteria associated with a gift
US10776860B2 (en) Retail website user interface, systems, and methods for displaying trending looks
CN113391742B (zh) 数据信息的输出方法和装置，计算机存储介质和电子设备

Legal Events

Date Code Title Description
NENP Non-entry into the national phase

Ref country code: DE

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16900249

Country of ref document: EP

Kind code of ref document: A1

122 Ep: pct application non-entry in european phase

Ref document number: 16900249

Country of ref document: EP

Kind code of ref document: A1

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 15.05.2019)

122 Ep: pct application non-entry in european phase

Ref document number: 16900249

Country of ref document: EP

Kind code of ref document: A1