WO2017185598A1 - 信息推送的方法及系统 - Google Patents

信息推送的方法及系统 Download PDF

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Publication number
WO2017185598A1
WO2017185598A1 PCT/CN2016/099829 CN2016099829W WO2017185598A1 WO 2017185598 A1 WO2017185598 A1 WO 2017185598A1 CN 2016099829 W CN2016099829 W CN 2016099829W WO 2017185598 A1 WO2017185598 A1 WO 2017185598A1
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WO
WIPO (PCT)
Prior art keywords
information
push
program
display information
display
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/099829
Other languages
English (en)
French (fr)
Inventor
叶清骅
朱中庆
胡晓亮
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Le Holdings Beijing Co Ltd
Leshi Zhixin Electronic Technology Tianjin Co Ltd
Original Assignee
Le Holdings Beijing Co Ltd
Leshi Zhixin Electronic Technology Tianjin Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Le Holdings Beijing Co Ltd, Leshi Zhixin Electronic Technology Tianjin Co Ltd filed Critical Le Holdings Beijing Co Ltd
Publication of WO2017185598A1 publication Critical patent/WO2017185598A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots

Definitions

  • the embodiments of the present invention relate to the field of communications technologies, and in particular, to a method and system for information push.
  • the merchant may choose to push pre-generated media information (eg, advertisements, animations, pictures, etc.) to the user, such as before, after, or during a pause in playing an Internet video, or at a "fragment time" such as opening or exiting a software program.
  • pre-generated media information eg, advertisements, animations, pictures, etc.
  • the inventors have found that at least the following problems exist in the related art: the user experience is poor due to the inappropriateness of the time, frequency, and content of the push media information.
  • Embodiments of the present invention provide a method and system for information push to at least partially solve the problems in the prior art.
  • an embodiment of the present invention provides a method for information push, where the method includes:
  • the push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • an embodiment of the present invention provides a system for information push, where the system includes:
  • An attribute information acquiring unit configured to acquire attribute information associated with the currently displayed first display information
  • a push information determining unit configured to determine push information based on the attribute information
  • the push information pushing unit is configured to push the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • an embodiment of the present invention further provides a non-volatile computer storage medium storing computer-executable instructions for performing the method for pushing information of any of the above-mentioned items of the present invention.
  • an embodiment of the present invention further provides an electronic device, including: at least one processor; and a memory; wherein the memory stores a program executable by the at least one processor, where the instruction is The at least one processor executes to enable the at least one processor to perform the method of any of the above-described information pushes of the present invention.
  • an embodiment of the present invention further provides a computer program product, the computer program product comprising a computing program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program When the instruction is executed by the computer, the computer is caused to perform the method of pushing any of the above information.
  • the present invention can display the second display information while displaying the first display information in real time by pushing the information to the terminal, and can perform information interaction, and the image is vivid and contrasted, and the second display is enhanced when the first display information is displayed.
  • the fun of displaying information improves the interactive effect of displaying information and improves people's experience.
  • FIG. 1 is a schematic flow chart of a method for pushing information according to an embodiment of the present invention
  • FIG. 2 is a schematic diagram of an application scenario of first display information and push information according to an embodiment of the present invention
  • FIG. 3 is a schematic diagram of an operational background configuration matched with the scenario of FIG. 2 according to an embodiment of the present invention
  • FIG. 4 is a schematic diagram of still another operational background configuration matched with the scenario of FIG. 2 according to an embodiment of the present invention
  • FIG. 5 is a schematic structural diagram of a system for information push according to an embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of a frame of an information push system according to an embodiment of the present disclosure.
  • FIG. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
  • FIG. 1 there is shown a flow chart of a method of information pushing in accordance with one embodiment of the present invention.
  • the information pushing method may include:
  • Step 11 The server acquires attribute information associated with the currently displayed first display information (this step will be described in detail below).
  • Step 12 The server determines the push information based on the attribute information.
  • Step 13 The server pushes the push information to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time (between a specific server and a client) The interaction will be described in detail below).
  • the server determining the push information based on the attribute information may include sub-step 1 and sub-step 2. among them:
  • Sub-step 1 The server determines the push material associated with the second display information.
  • Sub-step 2 The server generates the push information based on the push material.
  • the sub-step 2 may include: determining, by the server, second display information to be displayed based on the attribute information, and generating push information based on the second display information.
  • the server may be a device for information push
  • the information display device may be, for example, a terminal having a display function such as a television, a computer, a mobile phone, or the like, which is not limited in this respect.
  • the first display information (which will be described in detail later) is the television program displayed at the first time (for example, 20:00).
  • the first display information may be, for example, a live television program displayed on a television.
  • the second display information may be a television program displayed at a second time (eg, 20:30) after the first time (eg, 20:00), and the attribute information is a program list of the television program.
  • the pushing information includes: pushing the material, and displaying an interactive interface of the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • the interactive interface is a two-dimensional code.
  • the push information may be card type information, for example, It is a shopping card for a product in a live TV show. More specifically, for example, a shopping card of a player's jersey in the playing scene of a CCTV5 live basketball game.
  • the present invention can make timely and effective information related to the television program accurately displayed on the television by making card information related to the program to be played, and enhance the push information.
  • the fun of the information has improved the interactive effect of the push information and improved the people's experience.
  • FIG. 2 there is shown a usage scenario diagram of first display information and second display information according to an embodiment of the present invention.
  • the scenario shown in Figure 2 can be used for online TV shopping.
  • the specific scenario of the online shopping may specifically be:
  • a Marbury fan watched the live basketball game on the CCTV5 channel in the signal source application (which can also be the source of the program, which can be set according to actual needs).
  • the player Marbury puts a basketball in the show, which coincides with a shopping card of the Marbury jersey popping up on the screen.
  • a shopping card pops up below the LeTV Super TV.
  • the card may include a product name, a price, a picture, and a two-dimensional code for purchase, and the specific card content may be set according to requirements.
  • the Marbury fans can use the mobile phone to scan the QR code in the shopping card, which makes it easy to buy Marbury's jersey.
  • FIG. 3 an operational background configuration diagram matching one of the scenarios of FIG. 2 is shown in one embodiment of the present invention.
  • the background configuration may specifically be as follows:
  • Commodity channel own phone products
  • QR code can be generated according to the product url.
  • the background configuration may be as follows:
  • the application scenario of the present embodiment may also be to push other information about the television program, such as the identity information of the actor, the architectural history description in the program, etc., and no limitation is imposed in this respect.
  • the information push is pushed according to a predetermined period (eg, 15 minutes) before the second display information is displayed.
  • the push information arrival rate (reaching the terminal) basically reaches the highest value within 15 minutes after the server sends the push message.
  • the server database executes the command to send a batch of PUSH requests every 15 minutes (in order to ensure that no duplication is repeated, the preferred choice here is 15 minutes).
  • the server's pop-up card system is only responsible for the card configuration and pop-up. As for the user's purchase behavior after the card pops up, it can be handled by the regular order system.
  • the card information includes at least: a name of the information, a link to the index information.
  • the viewer can timely know the name, index request and information link of the pop-up information while watching the TV, and can easily submit an index request and obtain information according to the information link.
  • the pop-up screen information is simple and practical, and has a strong interaction with the TV, which improves people's experience.
  • the above link is a two-dimensional code.
  • the viewer can scan the two-dimensional code with the mobile phone while watching the television, and easily complete the request for index information.
  • the operation is simple and convenient, and the operation of the viewer's mobile phone can be fully utilized without the need to configure additional equipment.
  • the above link comes from: an existing link to the index, or a currently compiled link.
  • the link source may be a link to a self-owned item, a product link ordered by phone, or a link to a product in LeMall, which can be ordered by scanning code.
  • the server may send details of the item (ie, push information) to the service terminal (ie, the client, such as LeTV Super TV) via the API.
  • the client can also request product details from the server.
  • Part of the code for the implementation of the interaction between the specific server and the client can be set as follows:
  • API interactive PUSH rules (as shown in Table 3):
  • Push push message type (msgType) Type description cardList Card list update, broadcast client
  • Push push message type (msgType) Type description popCard Pop up card, broadcast client
  • the pop-up card is broadcast to the client interface, and the parameters are returned (as shown in Table 4):
  • the card list is broadcasted to the client interface, and the parameters are returned (as shown in Table 5):
  • micro code logic can be:
  • the server side (Server side) writes data of products, programs, and cards through the operation background, and the UI side can request the API to return all the detailed data of the feature goods through the product ID.
  • the server scans the database every 15 minutes and broadcasts the ejected card to be pushed to each online TV through PUSH.
  • the UI side receives the PUSH message and parses the eject time of the product, program, and card when the network status is normal.
  • the product information can be returned through the API request.
  • Program information can be obtained through the station and program list.
  • the pop-up time can be based on the system time. In this way, after the three elements of the shopping card pop-up (for example, goods, programs, and pop-ups) are all ready, the predetermined shopping card can be smoothly popped up at a predetermined time.
  • LeTV Super TV can achieve a superior user experience. Buying (popping cards) while watching is no longer just exclusive to the on-demand program, but also matching the shopping card for the live broadcast of the source.
  • the addition of the PUSH service also allows the card to pop up without missing, repeating, and not delaying.
  • the client receives the information pushed by the server on the client's display.
  • the implementation shown on the interface can be:
  • Step 11 The server acquires attribute information (such as a program list of a television station) associated with the currently displayed first display information (for example, may be a live television program displayed on the terminal).
  • attribute information such as a program list of a television station
  • the specific implementation of the step may include:
  • the server obtains a screenshot of the currently displayed first display information (eg, a television screen with a television logo).
  • the server sends the acquired screenshot for identification (specifically, it can be sent to a third party to identify the TV logo in the TV screen).
  • the server receives the recognition result and determines the attribute information (determining the program list of the television station according to the television station logo).
  • Step 12 Determine second display information based on the attribute information (for example, may be a shopping card of a certain product in a live TV program. More specifically, for example, a player's jersey in a playing scene in a CCTV5 live basketball game) Shopping card). as well as
  • Step 13 Display the second display information in an interactive manner in the preset area while displaying the first display information in real time (the manner of interaction between the specific server and the client has been described above, and details are not described herein again).
  • the acquiring the attribute information associated with the currently displayed first display information ie, the step 11 in FIG. 1 is specifically used in a live television program, specifically, synchronously acquiring television program information in the television
  • Implementations can include:
  • Step 1 The server acquires the station logo information of the currently played TV program.
  • Step 2 The server determines whether the station logo information is included in the authorized television station table.
  • Step 3 If yes, obtain the corresponding program list according to the station logo information.
  • Step 4 Pushing an index instruction to the terminal, so that the terminal displays the second display information in an interactive manner in a preset area while displaying the first display information in real time.
  • the television set should be of a limited type, and may be a conventional television set or a network television set.
  • the above-mentioned client paired with the television set should not be limited in type, and may be a smart terminal, including a computer client or a mobile phone client paired with the television.
  • the above-mentioned logo information should also be of a non-limiting type, which may be the logo information of a traditional television program television station (for example, CCTV, Beijing TV station logo, etc.), or an emerging network television station that broadcasts programs in the form of a television station (for example, the station logo of the LeTV carousel, etc., correspondingly, the program list may also be a television program timetable of the above various forms of television stations.
  • a traditional television program television station for example, CCTV, Beijing TV station logo, etc.
  • an emerging network television station that broadcasts programs in the form of a television station
  • the station logo of the LeTV carousel, etc. correspondingly, the program list may also be a television program timetable of the above various forms of television stations.
  • a method for synchronously acquiring television program information in a television set so that a user can obtain a television program list of a currently broadcasted television station through a client synchronization, so that the user can know the television currently being played by the television.
  • the program thus enhances the user experience.
  • the logo information is obtained by identifying the screenshot of the current television program.
  • the screenshot of the current TV program may be generated by a screenshot of the television itself, or may be generated by a screenshot of the television by an accessory device of the television (such as a television set-top box).
  • the screen mark of the current television program is determined by using the screen shot of the current television program of the television, thereby ensuring that the acquired station logo information corresponding to the current television program has high accuracy.
  • Sub-step 11 The server determines the introduction information of the currently played program according to the generation time of the screenshot of the screen and the playing time of each program in the program table.
  • Sub-step 12 The server sends the introduction information of the currently played program together with the program list to the client paired with the television.
  • the generation time of the screenshot can be determined at the time of the screenshot generation.
  • the introduction information about the currently broadcasted program may be, but is not limited to, the name of the program currently playing the program, and the main program Want actors, program overviews, etc.
  • the user can synchronously obtain the program list of the television program currently played by the television and the introduction information of the currently played program through the client, thereby improving the user experience.
  • the sub-step 11 in the preferred embodiment of the method of the embodiment of the present invention is performed, and more specifically, includes:
  • the program introduction information associated with the program information is pre-stored to the media asset association library.
  • the currently played program is determined according to the generation time and the playback time of each program in the program table.
  • the media asset association library is queried according to the program information of the currently played program to obtain program introduction information associated with the pre-stored program information.
  • the pre-stored program introduction information is pushed to the client, and in one case, the advertisement is added to the pre-stored program introduction information, thereby achieving a certain service for the service provider. Economic benefits.
  • a screenshot of the current television program is identified by a remote server communicatively coupled to the television.
  • the step of the remote server identifying the logo information in the method of the preferred embodiment includes:
  • the remote server is used to identify the screenshot of the processing of the television program, thereby reducing the resource consumption of the television and the television accessory equipment, and ensuring
  • the method of the embodiment of the invention does not affect the normal working operation of the television set.
  • the currently played program is from The signal source of the TV.
  • the method of the embodiment of the present invention can obtain the program information and the program introduction information of the currently broadcasted program according to the television program played by the television signal source, so that the method of the embodiment of the present invention has versatility in the field of television, and can perform the traditional The identification of the current broadcast program of TV and Internet TV.
  • the method before obtaining the logo information by identifying the screenshot of the current television program, the method further includes:
  • the screen of the currently broadcasted program of the above television set is taken once every three seconds.
  • the preferred embodiment method can be applied to a television set or to an accessory device (e.g., a set top box) of a television set.
  • an accessory device e.g., a set top box
  • the program information and/or program introduction information of the current television program of the television is synchronously pushed for the client in real time according to the requirements of the client.
  • it has been prepared to transmit program information and program introduction information on the client side, which improves the user experience and reduces the consumption of TV or TV accessory equipment resources.
  • the program introduction information is text, image and/or video.
  • the method of the embodiment of the present invention realizes diversification of the form of the program introduction information carrier. More precisely, the carrier form of the corresponding most suitable program introduction information can be determined by the program content or the program type. For example, when the program is a variety show, the program introduction information can be expressed by the carrier of the small video. When the program has a very popular artist, you can choose to add artist-related images to express the program introduction information to enhance the operator's market competitiveness.
  • the client is a TV remote controller.
  • the above remote controller is a remote controller having a display screen.
  • the remote controller not only has the ordinary functions of the remote controller, but also can acquire the program information of the television program currently played by the television, and expands the use function of the remote controller.
  • the television is a television with an organic set top box
  • the client is a mobile phone client matching the set top box of the television, and each television set top box has unique address information.
  • the user can send a synchronous acquisition program information request to the matched television set through the mobile phone client.
  • the television set top box may take a screenshot of the current television program and generate a current screenshot, and send the current screenshot, address information and current screenshot time to the communication connection with the television set top box.
  • Remote server When receiving the above-mentioned request for synchronously acquiring program information, the television set top box may take a screenshot of the current television program and generate a current screenshot, and send the current screenshot, address information and current screenshot time to the communication connection with the television set top box.
  • the remote server identifies the received current screenshot to determine the logo information included in the current screenshot. For the specific identification, refer to the previous preferred embodiment method, and thus no further details are provided herein.
  • the remote server may send the station logo information, the address information, and the current screenshot time to an operator server that is communicatively connected to the television.
  • the operator server pre-stores the authorized authorized television station table of the operator, and determines the above. Whether the logo information is included in the above-mentioned authorized TV station table.
  • a program list corresponding to each station logo information may be pre-stored.
  • the corresponding program list is obtained according to the station logo information, and the address information is obtained according to the address information.
  • the program list is sent to the set top box of the corresponding television set, and the set top box of the television forwards the program list to the mobile phone client that sends the request for synchronously acquiring the program information, and displays the program list on the mobile phone client. Further, the user can follow the above The program schedule and current play time determine the program information being played.
  • the operator server determines, according to the program list of the current television station logo information and the current screenshot time, the television program played by the current television set, and the program introduction information corresponding to each program under the program list is pre-stored in the operator server.
  • the program introduction information corresponding to the television program currently played by the television set is forwarded to the matched mobile phone client via the television set top box. Thereby, the user of the television set has a better user experience.
  • the carrier form of the program introduction information may be a text type, an image type, and/or a video type.
  • the program introduction information is customized according to an operator and stored in the operator server, and may be determined by the operator according to the content of the program. Program introduction information. Further, the operator can add advertisements to the program introduction information to achieve certain economic benefits.
  • the accurate transmission of the data information between the television, the remote server and the operation server is ensured by the above unique address information, and the introduction information of the television program is displayed on the mobile phone client of the user, thereby helping the user to further Learn about the current TV shows on your TV.
  • the information push system may include: an attribute information acquisition unit, a push information determination unit, and a push information push unit. among them:
  • the attribute information obtaining unit may be configured to acquire attribute information associated with the currently displayed first display information.
  • the push information determining unit may be configured to determine the push information based on the attribute information acquired by the attribute information acquiring unit. as well as
  • the push information pushing unit may be configured to push the push information determined by the push information determining unit to the terminal, so that the terminal displays the push information in an interactive manner in the preset area while displaying the first display information in real time.
  • the push information determining unit includes: a second display information determining module and a push information generating module. among them:
  • the second display information determining module is configured to determine second display information to be displayed based on the attribute information acquired by the attribute information acquiring unit.
  • the push information generating module may be configured to generate the push information based on the second display information determined by the second display information determining module.
  • the push information generating module is configured to: determine a push material related to the second display information; and generate push information based on the push material.
  • the push information includes: pushing the material, and an interactive interface that interactively displays the push information in the preset area while displaying the first display information in real time.
  • the interactive interface is a two-dimensional code.
  • the information push is pushed at a predetermined period prior to the second display information.
  • the first display information is a television program displayed at a first time.
  • the second display information is a television program displayed at a second time after the first time.
  • the attribute information is a program list of a television program.
  • the attribute information obtaining unit is configured to:
  • the push information pushing unit is configured to push an index instruction to the terminal, so that the terminal displays the second display information in an interactive manner in a preset area while displaying the first display information in real time.
  • a related function module can be implemented by a hardware processor.
  • FIG. 6 is a schematic structural diagram of a frame of an information push system according to an embodiment of the present invention.
  • the information push system can include:
  • processor for executing the program stored by the memory, the program causing the processor to perform the following operations:
  • Pushing the push information to the terminal so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • the information push system may include:
  • a processor a communications interface, a memory, and a bus for communication. among them:
  • the processor, the communication interface, and the memory communicate with each other through the bus.
  • the communication interface can be used to communicate with a network element such as a client.
  • the processor can be used to execute a program, and specifically can perform the relevant steps in the foregoing method embodiments.
  • the program can include program code, the program code including computer operating instructions.
  • the processor may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present invention.
  • CPU central processing unit
  • ASIC Application Specific Integrated Circuit
  • the memory can be used to store programs.
  • the memory may include a high speed RAM memory and may also include a non-volatile memory such as at least one disk memory.
  • the program may be specifically configured to cause the information push device to perform the operations described above.
  • the method of the embodiment of the present invention can be applied to a server having a television service, thereby enabling a user to synchronously acquire program related information of a television program currently being played by the television through the client. Improve the user experience.
  • An embodiment of the present invention provides a non-volatile computer storage medium, where the computer storage medium stores computer-executable instructions, and the computer-executable instructions may perform the method of pushing information in any of the foregoing method embodiments;
  • the non-volatile computer storage medium of the present invention stores computer-executable instructions that are set to:
  • the push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • non-volatile computer readable storage medium can be used for storing non-volatile software programs, non-volatile computer executable programs, and modules, such as information push methods in embodiments of the present invention Corresponding program instructions/modules (for example, the attribute information acquiring unit, the push information determining unit, and the push information pushing unit shown in FIG. 5).
  • the one or more modules are stored in the non-transitory computer readable storage medium, and when executed by the processor, perform the method of information push in any of the above method embodiments.
  • the non-transitory computer readable storage medium may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application required for at least one function; and the storage data area may store usage of the device pushed according to the information The data created, etc.
  • the non-transitory computer readable storage medium may include a high speed random access memory, and may also include a nonvolatile memory such as at least one magnetic disk storage device, flash memory device, or other nonvolatile solid state storage device.
  • the non-transitory computer readable storage medium optionally includes a memory remotely disposed relative to the processor, the remote memory being connectable to the device for information push over a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
  • the embodiment of the present invention further provides a computer program product, the computer program product comprising a calculation program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instruction is executed by the computer, causing the computer to execute the above Any method of information push.
  • FIG. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention. As shown in FIG. 7, the device includes:
  • processors 710 and memory 720 one processor 710 is taken as an example in FIG.
  • the apparatus of the method of information push may further include: an input device 730 and an output device 740.
  • the processor 710, the memory 720, the input device 730, and the output device 740 may be connected by a bus or other means, as exemplified by a bus connection in FIG.
  • the memory 720 is the non-volatile computer readable storage medium described above.
  • the processor 710 executes various functional applications and data processing of the server by running non-volatile software programs, instructions, and modules stored in the memory 720, that is, a method of implementing information push of the above method embodiments.
  • Input device 730 can receive input numeric or character information, as well as generate key signal inputs related to user settings and function control of the device for information push.
  • Output device 740 can include a display Such as display devices.
  • the above product can perform the method provided by the embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method.
  • the above product can perform the method provided by the embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method.
  • the electronic device includes: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor, The instructions are executed by the at least one processor to enable the at least one processor to:
  • the push information is pushed to the terminal, so that the terminal displays the push information in an interactive manner in a preset area while displaying the first display information in real time.
  • the electronic device of the embodiment of the invention exists in various forms, including but not limited to:
  • Mobile communication devices These devices are characterized by mobile communication functions and are mainly aimed at providing voice and data communication.
  • Such terminals include: smart phones (such as iPhone), multimedia phones, functional phones, and low-end phones.
  • Ultra-mobile personal computer equipment This type of equipment belongs to the category of personal computers, has computing and processing functions, and generally has mobile Internet access.
  • Such terminals include: PDAs, MIDs, and UMPC devices, such as the iPad.
  • Portable entertainment devices These devices can display and play multimedia content. Such devices include: audio, video players (such as iPod), handheld game consoles, e-books, and smart toys and portable car navigation devices.
  • the server consists of a processor, a hard disk, a memory, a system bus, etc.
  • the server is similar to a general-purpose computer architecture, but because of the need to provide highly reliable services, processing power and stability High reliability in terms of reliability, security, scalability, and manageability.
  • the device embodiments described above are merely illustrative, wherein the units or modules described as separate components may or may not be physically separate, and the components displayed as units or modules may or may not be physical units. , can be located in one place, or can be distributed to multiple network units. Some or all of the units or modules may be selected according to actual needs to achieve the objectives of the solution of the embodiment. Those of ordinary skill in the art can understand and implement without deliberate labor.

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Abstract

本发明公开了一种信息推送的方法，包括：获取与当前显示的第一显示信息相关联的属性信息；基于所述属性信息确定推送信息；以及向终端推送所述推送信息，以使得所述终端在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息。由此，本发明通过向终端推送信息，可在实时显示所述第一显示信息的同时显示第二显示信息，并可进行信息交互，形象生动，对比强烈，增强了在第一显示信息时显示第二显示信息的趣味性，提高了显示信息的互动效果，改善了人们的体验。

Description

信息推送的方法及系统 技术领域
本发明实施例涉及通信技术领域，尤其涉及一种信息推送的方法及系统。
背景技术
随着互联网技术的飞速发展，人们会通过互联网向电视、手机或者电脑等终端推送各种各样的信息。例如各种品牌厂商将融合视频、音频、图像及动画等元素的内容(例如广告、动画、图片等)向用户推送。
通常，商家会选择例如在播放互联网视频的前、后或暂停时段，或在开启或退出软件程序等“碎片时间”向用户推送预先生成的媒体信息(例如广告、动画、图片等)。在实现本发明的过程中，发明人发现相关技术中至少存在如下问题：由于推送媒体信息的时间、频率和内容的不恰当，使得用户体验较差。
发明内容
本发明实施例提供一种信息推送的方法及系统，用以至少部分的解决现有技术中存在的问题。
第一方面，本发明实施例提供了一种信息推送的方法，该方法包括：
获取与当前显示的第一显示信息相关联的属性信息；
基于属性信息确定推送信息；以及
向终端推送推送信息，以使得终端在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息。
第二方面，本发明实施例提供了一种信息推送的系统，该系统包括：
属性信息获取单元，用于获取与当前显示的第一显示信息相关联的属性信息；
推送信息确定单元，用于基于属性信息确定推送信息；以及
推送信息推送单元，用于向终端推送推送信息，以使得终端在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息。
第三方面，本发明实施例还提供了一种非易失性计算机存储介质，存储有计算机可执行指令，所述计算机可执行指令用于执行本发明上述任一项信息推送的方法。
第四方面，本发明实施例还提供了一种电子设备，包括：至少一个处理器；以及存储器；其中，所述存储器存储有可被所述至少一个处理器执行的程序，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行本发明上述任一项信息推送的方法。
第五方面，本发明实施例还提供一种计算机程序产品，所述计算机程序产品包括存储在非易失性计算机可读存储介质上的计算程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行上述任一项信息推送的方法。
由此，本发明通过向终端推送信息，可以在实时显示第一显示信息的同时显示第二显示信息，并可进行信息交互，形象生动，对比强烈，增强了在第一显示信息时显示第二显示信息的趣味性，提高了显示信息的互动效果，改善了人们的体验。
附图说明
为了更清楚地说明本发明实施例的技术方案，下面将对实施例描述中所需要使用的附图作一简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为根据本发明一个实施例提供的信息推送的方法流程示意图；
图2为根据本发明一个实施例提供的第一显示信息和推送信息的运用场景示意图；
图3为根据本发明一个实施例提供的与图2中场景相配套的一运营后台配置示意图；
图4为根据本发明一个实施例提供的与图2中场景相配套的又一运营后台配置示意图；
图5为根据本发明一个实施例提供的信息推送的系统结构示意图；
图6为本发明实施例提供的一种信息推送系统的框架结构示意图；
图7为本发明一实施例提供的电子设备的结构示意图。
具体实施例
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
参考图1，其示出了本发明一个实施例的信息推送的方法流程图。
如图1所示，信息推送方法可以包括：
步骤11：服务器获取与当前显示的第一显示信息相关联的属性信息(该步骤将在下文进行详细描述)。
步骤12：服务器基于属性信息确定推送信息。
步骤13：服务器向终端推送所述推送信息，以使得所述终端在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息(具体服务器与客户端之间的交互将在下文详细描述)。
在一些实施例中，服务器基于所述属性信息确定推送信息(即上述步骤12)可以包括：子步骤1和子步骤2。其中：
子步骤1：服务器确定与所述第二显示信息相关的推送素材。
子步骤2：服务器基于推送素材，生成所述推送信息。
具体的，子步骤2可以包括：服务器基于属性信息确定待显示的第二显示信息，基于所述第二显示信息，生成推送信息。
在上述实施例中，服务器可以是用于信息推送的的装置，信息显示的设备例如可以是电视、电脑、手机等具有显示功能的终端，此方面不做限制。
在上述实施例中，第一显示信息(下面还将详细描述)为在第一时间(例如20:00)显示的电视节目。具体的，第一显示信息例如可以是电视上显示的直播电视节目。
在本实施例中，第二显示信息可以是在所述第一时间(例如20:00)之后的第二时间(例如20:30)显示的电视节目，该属性信息为电视节目的节目单。
在本实施例中，推送信息包括：推送素材，以及在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息的交互接口。较佳的，该交互接口为二维码。
具体的，推送信息(下文还将详细描述)可以是卡片式信息，例如可以 是直播电视节目中的某个产品的购物卡片。更具体的，例如，CCTV5直播的篮球比赛中的正在播放的镜头中球员的球衣的购物卡片。
由此，本发明通过制作与待播放的节目相关的卡片信息，使得在电视直播节目时，可以在电视上准确展示与电视节目相关的及时、有效的信息，形象生动对比强烈，增强了推送信息的趣味性，提高了推送信息的互动效果，改善了人们的体验。
参考图2，其示出了本发明一个实施例的第一显示信息和第二显示信息的运用场景图。
如图2所示的场景，可以用于在线的电视购物。该在线购物的具体场景具体可以是：
某周末晚上20:00点，一个马布里的球迷在信号源应用(也可以是节目源，具体可以按实际需要进行设置)的CCTV5频道观看直播篮球比赛。此时，节目中球员马布里投入一个篮球，恰逢此时屏幕上弹出一件马布里球衣的购物卡片。如图2所示，例如在乐视超级电视上的下方弹出了一个购物卡片。该卡片可以包括商品名称、价格、图片及用于购买的二维码，具体卡片内容可以根据需求进行设置。此时，这位马布里的球迷可以用手机扫描购物卡片中的二维码，从而轻松购买下马布里的球衣。
参考图3，其示出了本发明一个实施例的与图2中场景相配套的一个运营后台配置图。
如图3所示，在编辑商品时，该后台配置具体可以如下：
商品ID：1458123138
商品频道：自有电话商品
商品名称：马布里球迷版球衣AAYK429-1 XX
商品原价：199
商品现价：199
商品url:http://m.lemall.com/products/view/pid-1000716.html
二维码：可以根据商品url生成。
参考图4，其示出了本发明一个实施例的与图2中场景相配套的又一个运营后台配置图。
如图4所示，在编辑购物子卡片时，该后台配置具体可以如下：
卡片ID：POP1458123709
商品：马布里球迷版球衣AAYK429-1XX
权限：信号源
频道：CCTV5
推送时间：2016-03-16 19:15
本实施方式的运用场景还可以是推送关于电视节目的其它信息，例如演员的身份资料、节目中建筑历史说明等，此方面不做限制。
在一些实施方式中，所述信息推送在所述第二显示信息显示前按照预定周期(例如15分钟)推送。
具体的，由于服务器受PUSH资源限制，推送信息到达率(到达终端)在服务器发出推送消息后15分钟内基本到达最高值。同时，服务器数据库执行每15分钟发送一批PUSH请求的命令(为保证不遗漏不重复，此处较佳的选择15分钟)。结合以上两点，如果想要及时弹出卡片(即推送信息，具体的可以是购物卡片)，运营人员必须要在节目开始30(15+15＝30)分钟前配置好卡片，以满足直播电视实时性的要求。
服务器的弹出卡片系统只负责卡片的配置与弹出，至于卡片弹出后用户的购买行为，可以由常规的订单系统负责。
在一些实施方式中，卡片信息至少包括：信息的名称、索引信息的链接。
由此，观众可以在观看电视的同时，及时了解弹出的信息的名称、索引请求和信息链接，可以很方便的提出索引请求，并根据信息链接获取信息。弹出的画面信息简单实用，与电视互动感强，改善了人们的体验。
在一些实施方式中，上述链接为二维码。
由此，观众可以在观看电视的同时，可以用手机扫描二维码，轻松完成索引信息的请求。操作简单、方便，可以充分利用观众的手机完成操作，无需配置额外的设备。
在一些实施方式中，上述链接来自：索引的现有链接，或者当前编制的链接。例如，链接来源可能是自有商品的链接，通过电话订购的商品链接；也可能是乐视商城LeMall中商品链接，这些商品可以通过扫码进行订购。
由此，通过所有现有的链接，可以轻松从现有的商城移植商品的链接，操作简单、速度快，可以满足电视直播的过程中制作信息卡片的快速要求，另外，链接可以方便替换，满足了人们对商品快速更新的要求。
由此，通过当前编制链接，可以满足个性化定制要求，增强了灵活性，扩大了适用范围。
在一些实施方式中，服务器端可以通过API向服务终端(即客户端，例如乐视超级电视)发送商品的详情(即推送信息)。同理，客户端也可以向服务器端请求商品详情。
具体服务器与客户端之间的交互实现方式的部分代码可以如下设置：
接口路径：api/v1/ShopCard/getWareInfo
请求类型：GET
请求参数(如表1所示)：
字段名称 数据类型 是否必填 说明
wareId String Y 商品标识
表1
返回结果(如表2所示)：
字段名称 数据类型 是否必填 说明
wareId String Y 商品id
wareName String Y 商品名称
price double Y 商品原价
curPrice double Y 当前价格
phoneNum int Y 购买电话
icon String Y 商品图片
wareDetailUrl String Y 商城商品详情页
表2
返回结果
Figure PCTCN2016099829-appb-000001
Figure PCTCN2016099829-appb-000002
API互动PUSH规则(如表3所示)：
push推送消息类型(msgType) 类型说明
cardList 卡片列表更新，广播客户端
push推送消息类型(msgType) 类型说明
popCard 弹出卡片，广播客户端
表3
弹出卡片广播给客户端接口，返回参数(如表4所示)：
Figure PCTCN2016099829-appb-000003
Figure PCTCN2016099829-appb-000004
表4
返回示例
"{\"errno\":\"10000\",\"errmsg\":\"\",\"data\":{\"msgType\":\"popCard\",\"list\":[{\"cardId\":\"POP1453778671\",\"parentCardId\":\"LETV1452070774\",\"option\":\"[{\\\"options\\\":\\\"\\\\u5185\\\\u4e92\\\\u6253\\\"},{\\\"options\\\":\\\"\\\\u5feb\\\\u70b9\\\\u54c8\\\"},{\\\"options\\\":\\\"\\\\u770b\\\\u6765\\\\u662f\\\"},{\\\"options\\\":\\\"kiosk\\\"},{\\\"options\\\":\\\"\\\\u7535\\\\u98ce\\\\u6247\\\"},{\\\"options\\\":\\\"\\\\u6c34\\\\u7535\\\\u8d39\\\"},{\\\"options\\\":\\\"\\\\u6c34\\\\u7535\\\\u8d39\\\"},{\\\"options\\\":\\\"we've\\\"},{\\\"options\\\":\\\"\\\\u53d1\\\\u751f\\\"},{\\\"options\\\":\\\"323\\\"}]\",\"scope\":\"2\",\"channelId\":\"hebei\",\"pushSTime\":\"1453805400\",\"pushETime\":null}]}}"
API：卡片列表上下线广播给客户端接口，返回参数(如表5所示)：
Figure PCTCN2016099829-appb-000005
Figure PCTCN2016099829-appb-000006
Figure PCTCN2016099829-appb-000007
表5
返回示例：
{\"errno\":\"10000\",\"errmsg\":\"\",\"data\":{\"msgType\":\
"cardList\",\"list\":[{\"id\":\"24826\",\"cardId\":\"LETV1450
其中，微观代码逻辑可以是：
服务器端(Server端)通过运营后台写入商品、节目和卡片的数据，UI端通过商品ID可以请求API返回特征商品的全部详情数据。Server端每隔15分钟扫一次数据库，将待推送的弹出卡片通过PUSH(推送)广播到每一台线上电视。UI端在网络状况正常的情况下接收PUSH消息并解析出商品、节目和卡片弹出时间。其中商品信息可以通过API请求返回。节目信息可以通过识台和节目单获取。弹出时间可以系统时间为准。这样购物卡片弹出的三要素(例如：商品、节目、弹出世间)都齐备后，便能够顺利的在预定的时间弹出预定的购物卡片。
通过以上的技术方案，乐视超级电视可以实现卓越的用户体验。边看边买(弹出卡片)不再只是点播节目的专属，更可以为信号源直播节目匹配购物卡片。PUSH服务的加入也让卡片弹出不遗漏、不重复、不延迟。
相对于服务器端的操作，客户端接收服务器推送的信息在客户端的显示 界面上显示的实现方式可以是：
步骤11：服务器获取与当前显示的第一显示信息(例如可以是终端上显示的直播电视节目)相关联的属性信息(例如电视台的节目单)。
该步骤具体的实现方式可以包括：
服务器获取当前显示的第一显示信息的截图(例如带有电视台标的电视画面)。
服务器将获取的截图发送以待识别(具体可以发送至第三方来识别到电视画面中的电视台标)。
服务器接收识别结果，并确定属性信息(根据电视台标来确定电视台的节目单)。
步骤12：基于所述属性信息确定第二显示信息(例如可以是直播电视节目中的某个产品的购物卡片。更具体的，例如，CCTV5直播的篮球比赛中的正在播放的镜头中球员的球衣的购物卡片)。以及
步骤13：在实时显示所述第一显示信息的同时在预设区域以可交互方式显示第二显示信息(具体服务器与客户端之间的交互方式上文已经描述，在此不再赘述)。在一些实施例中，所述获取与当前显示的第一显示信息相关联的属性信息(即图1中步骤11具体在直播电视节目中的应用，具体的，同步获取电视机中电视节目信息)的实现可以包括：
步骤1：服务器获取当前播放的电视节目的台标信息。
步骤2：服务器判断台标信息是否包含在授权电视台台标表中。
步骤3：若是，则根据台标信息，获取相应的节目表。
步骤4：向终端推送索引指令，以使所述终端实时显示所述第一显示信息的同时在预设区域以可交互方式显示第二显示信息。
应当说明的是，本发明实施例方法中电视机应不限定类型，可以是传统的电视机，也可以是网络电视机等。上述与电视机配对的客户端应不限定类型，可以是智能终端，包含与电视配对的电脑客户端或手机客户端等。以及，上述台标信息也应不限定类型，可以是传统电视节目电视台的台标信息(例如，中央电视台，北京电视台的台标等)，也可以是新兴的以电视台形式播放节目的网络电视台(例如，乐视轮播台的台标等)，相应地节目表也可以是上述各种形式的电视台的电视节目时刻表。
通过本发明实施例所提供的一种同步获取电视机中电视节目信息的方法，使得用户可以通过客户端同步获取当前所播放的电视台的电视节目表，以使用户获知电视机当前所播放的电视节目，由此提高了用户体验。
作为本发明实施例方法的一种优选实施例，台标信息是通过对当前电视节目的画面截图的识别所获得的。
应当说明的是，上述当前电视节目的画面截图可以是由电视机自身截图生成的，也可以是由电视机的附属设备(如电视机机顶盒)对电视机的画面截图生成的。
通过本发明实施例方法，利用电视机的当前电视节目的画面截图确定当前电视节目的台标信息，保障了所获取的当前电视节目所对应的台标信息具有较高的精确度。
在一些实施方式中，还可以包括如下子步骤：
子步骤11：服务器根据画面截图的生成时间以及节目表中的各个节目的播放时间，确定当前播放节目的介绍信息。
子步骤12：服务器将上述当前播放节目的介绍信息连同所述节目表发送至与所述电视配对的客户端。
应当说明的是，画面截图的生成时间可以在截图生成之时确定。关于当前播放节目的介绍信息可以是但不限于当前播放节目的节目名称、节目的主 要演员、节目概述等。
通过本发明优选实施例方法，使得用户可以通过客户端同步获取当前电视机所播放的电视节目的节目表及当前播放节目的介绍信息，由此提高了用户体验。
关于本发明实施例方法优选实施例中的子骤11执行，更具体地，包括：
预存储与节目信息相关联的节目介绍信息至媒资关联库。当接收到画面截图的生成时间时，根据上述生成时间以及节目表中的各个节目的播放时间确定当前播放节目。根据上述当前播放节目的节目信息查询上述媒资关联库以获取与预存储的与节目信息相关联的节目介绍信息。
通过本优选具体实施例方法，实现了将预存储的节目介绍信息推送至客户端，在一种情况下，在上述预存储的节目介绍信息中加入广告，由此可以实现为服务商带来一定的经济效益。
作为本发明实施例方法的一种优选实施例，利用与电视机通信连接的远程服务器对当前电视节目的画面截图进行识别。
关于本优选实施例方法中远程服务器识别台标信息的步骤，更具体地，包括：
预存有各电视台台标信息和相对应的台标图样的台标数据库；
接收与远程服务器通信连接的电视机所发送的画面截图；
解析获取上述画面截图中所包含的台标图样，根据上述所包含的台标图样遍历查询上述台标数据库，以确定画面截图中所包含的台标信息。
相比于在电视机本身或者电视机附属设备(例如，机顶盒)中执行识别电台信息的工作，利用远程服务器识别处理电视节目的画面截图，降低了电视机及电视机附属设备的资源消耗，保障了本发明实施例方法不会影响到电视机的正常工作运行。
作为本发明实施例方法的一种优选实施例，上述当前播放的节目来自于 电视机的信号源。
利用本发明实施例的方法可以根据电视机信号源所播放的电视节目获取当前播放节目的节目信息和节目介绍信息，使得本发明实施例的方法在电视机领域具有通用性，可以执行对包含传统电视、网络电视的当前播放节目的识别工作。
作为本发明实施例方法的一种优选实施例，在通过对当前电视节目的画面截图的识别获得台标信息之前还包括：
接收客户端所发送的节目介绍信息同步获取请求；
响应于客户端所发送的同步获取请求，对电视机当前播放节目的画面进行截图；
作为进一步地优化，每三秒对上述电视机当前播放节目的画面截图一次。
应当解释的是，本优选实施例方法可以应用在电视机中，也可以应用在电视机的附属设备(例如，机顶盒)中。
通过本优选实施例的方法，实现了根据客户端的需求，实时为客户端同步推送电视机当前电视节目的节目信息和/或节目介绍信息。相比于电视机或者电视及附属设备一直准备在客户端执行传送节目信息和节目介绍信息的方式，实现了在提升了用户体验的同时也降低了对电视机或电视机附属设备资源的消耗。
作为本发明实施例方法的一种优选实施例，上述节目介绍信息为文字、图像和/或视频。
通过本发明实施例方法实现了节目介绍信息载体形式的多样化，更优化地，可以通过节目内容或节目类型确定相应的最适合的节目介绍信息的载体形式。例如：当节目为综艺节目时，可以选择以小视频的载体方式来表达节目介绍信息。当节目有某位非常当红的艺人时，可以选着以添加艺人相关的图像来表达节目介绍信息，以提升运营商的市场竞争力。
作为本发明实施例方法的一种优选实施例，上述客户端为电视机遥控器。
作为进一步的优化，上述遥控器为具有显示屏幕的遥控器。
通过本优选实施例方法，使得遥控器不仅具备了遥控器的普通功能，还便能够获取当前电视所播放的电视节目相关节目信息，扩展了遥控器的使用功能。
在本发明实施例方法的一种具体实施例中，电视机为带有机顶盒的电视机，客户端为与电视机的机顶盒相匹配的手机客户端，每一电视机机顶盒具有唯一的地址信息。
在用户需要获取当前电视机所播放的节目相关信息时，用户可以通过上述手机客户端向相匹配的电视机发送同步获取节目信息请求。
电视机机顶盒在接收到上述同步获取节目信息请求时，可以对当前电视节目的画面进行截图并生成当前画面截图，并发送上述当前画面截图、地址信息和当前截图时间至与电视机机顶盒通信连接的远程服务器。
远程服务器对所接收到的当前画面截图进行识别确定当前画面截图中所包含的台标信息；关于具体识别的步骤可以参照之前的优选实施例方法，故在此不加以赘述。
上述远程服务器可以将台标信息、地址信息和当前截图时间下发至与电视机通信连接的运营商服务器，在上述运营商服务器中预存储有运营商被授权的授权电视台台标表，判断上述台标信息是否包含在上述授权电视台台标表中。
在上述运营商服务器中还可以预存有各个台标信息所对应的节目表，当确认台标信息包含在授权电视台台标表中时，根据上述台标信息获取相应的节目表，并根据地址信息将上述节目表发送至相应的电视机的机顶盒，电视机的机顶盒转发上述节目表至上述发送同步获取节目信息请求的手机客户端，并在手机客户端上进行展示上述节目表。进一步地，用户可以根据上述 节目表和当前播放时间确定所播放的节目信息。
运营商服务器根据当前电视机的台标信息的节目表和当前截图时间确定当前电视机所播放的电视节目，在上述运营商服务器中还预存有与节目表下各个节目相对应的节目介绍信息，将与当前电视机所播放的电视节目相对应的节目介绍信息经由电视机机顶盒转发至上述相匹配的手机客户端。由此，使得电视机的用户具有更加良好的用户体验。关于节目介绍信息的载体形式可以是文字类型、图像类型和/或视频类型，上述节目介绍信息是根据运营商自定义设置并存储至上述运营商服务器中，可以是运营商根据节目内容自定义确定的节目介绍信息。更进一步地，运营商可以在节目介绍信息中添加广告以实现一定的经济效益。在本具体实施例中，通过上述唯一的地址信息确保数据信息在电视机、远程服务器和运营服务器之间的精确传输，并且电视节目的介绍信息在用户的手机客户端进行展示，帮助用户进一步的了解当前电视机所播放的电视节目的相关信息。
最后参考图5，其示出了本发明一个实施例的推送信息的系统结构图。
如图5所示，信息推送的系统可以包括：属性信息获取单元、推送信息确定单元和推送信息推送单元。其中：
属性信息获取单元可以用于获取与当前显示的第一显示信息相关联的属性信息。
推送信息确定单元可以用于基于属性信息获取单元获取的属性信息确定推送信息。以及
推送信息推送单元可以用于向终端推送推送信息确定单元确定的推送信息，以使得终端在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息。
在一些可选的实施例中，推送信息确定单元包括：第二显示信息确定模块和推送信息生成模块。其中：
第二显示信息确定模块，用于基于属性信息获取单元获取的属性信息确定待显示的第二显示信息。
推送信息生成模块可以用于基于第二显示信息确定模块确定的第二显示信息，生成推送信息。
在一些可选的实施例中，推送信息生成模块用于：确定与第二显示信息相关的推送素材；基于推送素材，生成推送信息。
在一些可选的实施例中，推送信息包括：推送素材，以及在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息的交互接口。
在一些可选的实施例中，交互接口为二维码。
在一些可选的实施例中，信息推送在第二显示信息前按照预定周期推送。
在一些可选的实施例中，第一显示信息为在第一时间显示的电视节目。第二显示信息为在第一时间之后的第二时间显示的电视节目。属性信息为电视节目的节目单。
在一些可选的实施例中，属性信息获取单元用于：
获取当前播放的电视节目的台标信息。
判断台标信息是否包含在授权电视台台标表中。
若是，则根据台标信息，获取相应的节目表。
在一些可选的实施例中，推送信息推送单元用于向终端推送索引指令，以使终端在实时显示第一显示信息的同时在预设区域以可交互方式显示第二显示信息。
由于上述实施例的信息推送的系统与信息推送的方法的功能相对应，因此，信息推送的方法所具有的功能，以及其可以实现的技术效果同样适用于信息推送的系统。在此，不再赘述二者相同或者相关的内容。
本发明实施例中可以通过硬件处理器(hardware processor)来实现相关功能模块。
图6为本发明实施例的一种信息推送系统的框架结构示意图。信息推送系统可以包括：
存储器，用于存放程序；
处理器，用于执行所述存储器存储的程序，所述程序使得所述处理器执行以下操作：
获取与当前显示的第一显示信息相关联的属性信息；
基于所述属性信息确定推送信息；以及
向终端推送所述推送信息，以使得所述终端在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息。
本发明具体实施例并不对信息推送系统的具体实现做限定。如图6所示，该信息推送系统可以包括：
处理器(processor)、通信接口(Communications Interface)、存储器(memory)、以及用于通信的总线。其中：
处理器、通信接口、以及存储器通过总线完成相互间的通信。
通信接口可以用于与比如客户端等的网元通信。
处理器可以用于执行程序，具体可以执行上述方法实施例中的相关步骤。
具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。
处理器可能是一个中央处理器CPU，或者是特定集成电路ASIC(Application Specific Integrated Circuit)，或者是被配置成实施本发明实施例的一个或多个集成电路。
存储器可以用于存放程序。存储器可能包含高速RAM存储器，也可能还包括非易失性存储器(non-volatile memory)，例如至少一个磁盘存储器。程序具体可以用于使得信息推送装置执行上述的各项操作。
程序中各步骤的具体实现可以参见上述实施例中的相应步骤和单元中对应的描述，在此不赘述。所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，上述描述的设备的具体工作过程，可以参考前述方法实施例中的对应过程描述，在此不再赘述。
在本发明实施例方法一方面的应用上，本发明实施例方法可以应用在具有电视业务的服务器上，由此使得用户通过客户端能够同步获取电视机当前所播放的电视节目的节目相关信息，提高了用户体验。
本发明实施例提供了一种非易失性计算机存储介质，所述计算机存储介质存储有计算机可执行指令，该计算机可执行指令可执行上述任意方法实施例中的信息推送的方法；
作为一种实施方式，本发明的非易失性计算机存储介质存储有计算机可执行指令，所述计算机可执行指令设置为:
获取与当前显示的第一显示信息相关联的属性信息；
基于属性信息确定推送信息；以及
向终端推送推送信息，以使得终端在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息。
作为一种非易失性计算机可读存储介质，可用于存储非易失性软件程序、非易失性计算机可执行程序以及模块，如本发明实施例中的信息推送的方法 对应的程序指令/模块(例如，附图5所示的属性信息获取单元、推送信息确定单元和推送信息推送单元)。所述一个或者多个模块存储在所述非易失性计算机可读存储介质中，当被处理器执行时，执行上述任意方法实施例中的信息推送的方法。
非易失性计算机可读存储介质可以包括存储程序区和存储数据区，其中，存储程序区可存储操作系统、至少一个功能所需要的应用程序；存储数据区可存储根据信息推送的装置的使用所创建的数据等。此外，非易失性计算机可读存储介质可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件、闪存器件、或其他非易失性固态存储器件。在一些实施例中，非易失性计算机可读存储介质可选包括相对于处理器远程设置的存储器，这些远程存储器可以通过网络连接至信息推送的装置。上述网络的实例包括但不限于互联网、企业内部网、局域网、移动通信网及其组合。
本发明实施例还提供一种计算机程序产品，计算机程序产品包括存储在非易失性计算机可读存储介质上的计算程序，计算机程序包括程序指令，当程序指令被计算机执行时，使计算机执行上述任一项信息推送的方法。
图7是本发明一实施例提供的电子设备的结构示意图，如图7所示，该设备包括：
一个或多个处理器710以及存储器720，图7中以一个处理器710为例。
信息推送的方法的设备还可以包括：输入装置730和输出装置740。
处理器710、存储器720、输入装置730和输出装置740可以通过总线或者其他方式连接，图7中以通过总线连接为例。
存储器720为上述的非易失性计算机可读存储介质。处理器710通过运行存储在存储器720中的非易失性软件程序、指令以及模块，从而执行服务器的各种功能应用以及数据处理，即实现上述方法实施例信息推送的方法。
输入装置730可接收输入的数字或字符信息，以及产生与信息推送的装置的用户设置以及功能控制有关的键信号输入。输出装置740可包括显示屏 等显示设备。
上述产品可执行本发明实施例所提供的方法，具备执行方法相应的功能模块和有益效果。未在本实施例中详尽描述的技术细节，可参见本发明实施例所提供的方法。
作为一种实施方式，上述电子设备包括：至少一个处理器；以及，与所述至少一个处理器通信连接的存储器；其中，所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够：
获取与当前显示的第一显示信息相关联的属性信息；
基于属性信息确定推送信息；以及
向终端推送推送信息，以使得终端在实时显示第一显示信息的同时在预设区域以可交互方式显示推送信息。
本发明实施例的电子设备以多种形式存在，包括但不限于：
(1)移动通信设备：这类设备的特点是具备移动通信功能，并且以提供话音、数据通信为主要目标。这类终端包括:智能手机(例如iPhone)、多媒体手机、功能性手机，以及低端手机等。
(2)超移动个人计算机设备：这类设备属于个人计算机的范畴，有计算和处理功能，一般也具备移动上网特性。这类终端包括：PDA、MID和UMPC设备等，例如iPad。
(3)便携式娱乐设备：这类设备可以显示和播放多媒体内容。该类设备包括:音频、视频播放器(例如iPod)，掌上游戏机，电子书，以及智能玩具和便携式车载导航设备。
(4)服务器:提供计算服务的设备，服务器的构成包括处理器、硬盘、内存、系统总线等，服务器和通用的计算机架构类似，但是由于需要提供高可靠的服务，因此在处理能力、稳定性、可靠性、安全性、可扩展性、可管理性等方面要求较高。
(5)其他具有数据交互功能的电子装置。
以上所描述的装置实施例仅仅是示意性的，其中所述作为分离部件说明的单元或模块可以是或者也可以不是物理上分开的，作为单元或模块显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元或模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性的劳动的情况下，即可以理解并实施。
通过以上的实施例的描述，本领域的技术人员可以清楚地了解到各实施例可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件。基于这样的理解，上述技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品可以存储在计算机可读存储介质中，如ROM/RAM、磁碟、光盘等，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行各个实施例或者实施例的某些部分所述的方法。
最后应说明的是：以上实施例仅用以说明本发明的技术方案，而非对其限制。尽管参照前述实施例对本发明进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。

Claims (19)

  1. 一种信息推送方法，包括：
    服务器获取与当前显示的第一显示信息相关联的属性信息；
    所述服务器基于所述属性信息确定推送信息；以及
    所述服务器向终端推送所述推送信息，以使得所述终端在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息。
  2. 根据权利要求1所述的方法，其中，所述服务器基于所述属性信息确定推送信息包括：
    所述服务器基于所述属性信息确定待显示的第二显示信息；
    所述服务器基于所述第二显示信息，生成推送信息。
  3. 根据权利要求2所述的方法，其中，所述服务器基于所述第二显示信息，生成推送信息包括：
    所述服务器确定与所述第二显示信息相关的推送素材；
    所述服务器基于所述推送素材，生成所述推送信息。
  4. 根据权利要求3所述的方法，其中，所述推送信息包括：
    所述推送素材，以及
    在实时显示所述第一显示信息的同时在预设区域以可交互方式显示的所述推送信息的交互接口。
  5. 据权利要求4所述的方法，其中，所述交互接口为二维码。
  6. 根据权利要求2所述的方法，其中，所述推送信息在所述第二显示信息显示前按照预定周期推送。
  7. 根据权利要求2-6中任一项所述的方法，其中，
    所述第一显示信息为在第一时间显示的电视节目；
    所述第二显示信息为在所述第一时间之后的第二时间显示的电视节目；
    所述属性信息为电视节目的节目单。
  8. 据权利要求7所述的方法，其中，所述服务器获取与当前显示的第一显示信息相关联的属性信息包括：
    所述服务器获取当前播放的电视节目的台标信息；
    所述服务器判断台标信息是否包含在授权电视台台标表中；
    若是，则根据所述台标信息，获取相应的节目表。
  9. 一种信息推送系统，包括：
    属性信息获取单元，用于获取与当前显示的第一显示信息相关联的属性信息；
    推送信息确定单元，用于基于所述属性信息确定推送信息；以及
    推送信息推送单元，用于向终端推送所述推送信息，以使得所述终端在实时显示所述第一显示信息的同时在预设区域以可交互方式显示所述推送信息。
  10. 根据权利要求9所述的系统，其中，所述推送信息确定单元包括：
    第二显示信息确定模块，用于基于所述属性信息确定待显示的第二显示信息；
    推送信息生成模块，用于基于所述第二显示信息，生成推送信息。
  11. 根据权利要求10所述的系统，其中，所述推送信息生成模块用于：
    确定与所述第二显示信息相关的推送素材；
    基于所述推送素材，生成所述推送信息。
  12. 根据权利要求11所述的系统，其中，所述推送信息包括：
    所述推送素材，以及
    在实时显示所述第一显示信息的同时在预设区域以可交互方式显示的所述推送信息的交互接口。
  13. 根据权利要求12所述的系统，其中，所述交互接口为二维码。
  14. 根据权利要求10所述的系统，其中，所述推送信息在所述第二显示信息显示前按照预定周期推送。
  15. 根据权利要求10-14中任一项所述的系统，其中，
    所述第一显示信息为在第一时间显示的电视节目；
    所述第二显示信息为在所述第一时间之后的第二时间显示的电视节目；
    所述属性信息为电视节目的节目单。
  16. 据权利要求15所述的系统，其中，所述属性信息获取单元用于：
    获取当前播放的电视节目的台标信息；
    判断台标信息是否包含在授权电视台台标表中；
    若是，则根据所述台标信息，获取相应的节目表。
  17. 一种电子设备，包括：
    至少一个处理器；以及，
    与所述至少一个处理器通信连接的存储器；其中，
    所述存储器存储有可被所述一个处理器执行的指令，所述指令被所述至少一个处理器执行，以使所述至少一个处理器能够执行权利要求1-8任一所 述的方法。
  18. 一种非易失性计算机可读存储介质，其特征在于，所述非易失性计算机可读存储介质存储计算机指令，所述计算机指令用于使所述计算机执行权利要求1-8任一所述方法。
  19. 一种计算机程序产品，所述计算机程序产品包括存储在非易失性计算机可读存储介质上的计算程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行权利要求1-8任一所述的方法。
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