WO2017133703A1 - 一种性价比实时竞价的方法和装置 - Google Patents

一种性价比实时竞价的方法和装置 Download PDF

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Publication number
WO2017133703A1
WO2017133703A1 PCT/CN2017/072965 CN2017072965W WO2017133703A1 WO 2017133703 A1 WO2017133703 A1 WO 2017133703A1 CN 2017072965 W CN2017072965 W CN 2017072965W WO 2017133703 A1 WO2017133703 A1 WO 2017133703A1
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Prior art keywords
cost
bidding
user
dimension
merchant
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PCT/CN2017/072965
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English (en)
French (fr)
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徐璇炫
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徐璇炫
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Publication of WO2017133703A1 publication Critical patent/WO2017133703A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination

Definitions

  • the present invention relates to the field of computer technology, and in particular, to a technology for cost-effective real-time bidding.
  • the user can only sort the individual products according to the established dimensions, and select the product objects that they need, in the process, the merchant can not participate in the real-time, therefore, the user After selecting a sorting rule, the order of these sorted commodity objects will not change.
  • the existing method has been difficult to meet the increasing needs of users.
  • the existing bidding system usually only considers the single dimension of price, but in fact, the judging dimension can be not only limited to price, in particular, for the procurement of non-standard goods and services, the judging dimension can also include user satisfaction, Dimensions such as service guarantees and preferential terms. Therefore, how to provide a cost-effective real-time bidding method to meet the needs of users to a greater extent has become one of the problems that those skilled in the art need to solve.
  • a method for real-time bidding comprises the following steps:
  • the cost-effectively reordered objects that are pre-sorted by the cost performance are obtained to obtain an object after cost-performance reordering
  • d provides the cost-reordered object to the user.
  • the method further comprises:
  • the steps b, c, and d are repeated until a predetermined condition is satisfied, wherein the predetermined condition includes at least one of the following:
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • the step a further comprises:
  • the object corresponding to the requirement is obtained by screening to participate in the cost-performance pre-sorting.
  • the method further comprises:
  • step a further includes:
  • the method further comprises:
  • the notification includes at least one of the following:
  • the bid information includes at least one of the following:
  • a bidding device for real-time bidding is also provided, wherein the bidding device includes:
  • a pre-sorting device configured to perform cost-performance pre-sorting on the object according to a dimension of the object set by the user and a weight corresponding to the dimension, to obtain an object with a cost-effective pre-sorting
  • a bid acquiring device configured to acquire bidding information provided by a merchant corresponding to the object for the object
  • a reordering device configured to reorder the cost-aligned objects according to the bidding information to obtain an object after cost-price reordering
  • the bid acquisition device, the reordering device, and the providing device repeatedly perform operations in sequence until a predetermined condition is satisfied, wherein the predetermined condition includes at least one of the following:
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • the pre-sorting device is further configured to: according to the requirement of the user input, combine the cognitive calculation, and select an object corresponding to the requirement to participate in the cost-effective pre-sorting.
  • the bidding device further comprises:
  • an adjusting device configured to adjust a dimension of the object and a weight corresponding thereto based on a cognitive calculation of the network data
  • the pre-sorting device is further configured to:
  • the bidding device further comprises:
  • the notification device is configured to send a notification to the merchant corresponding to the object according to the cost-aligned object to guide the merchant to provide bidding information for the object.
  • the notification includes at least one of the following:
  • the bid information includes at least one of the following:
  • the present invention performs cost-performance pre-sorting on the object according to the dimension of the object set by the user and the weight corresponding to the dimension, to obtain an object with cost-effective pre-sorting;
  • the bidding information provided by the merchant for the object according to the bidding information, re-sorting the pre-sorted objects to obtain a cost-reordered object; and providing the cost-reordered objects To the user; to enable the merchant to participate in the bidding in real time, the sorting of each object is more in line with the user's needs, the user can obtain more cost-effective objects from it, and no longer need to select from the vast objects, saving the user's time cost.
  • the dimension of the sorting reference is no longer limited to the single dimension of price, but a comprehensive consideration of multiple dimensions, and the user can set the dimension and the corresponding weight, thereby making the result of cost-effective sorting. More in line with the needs of users.
  • the bidding device 1 cyclically executes the bidding information provided by the merchant in real time, reclassifies the object of the cost performance, and provides the object of the cost-reordered object to the user until the predetermined condition is met, and the result of the multiple loop operation is caused multiple times.
  • the cost-reordered objects are more in line with the needs of users, further enhancing the user experience.
  • the bidding device 1 selects an object that satisfies the demand according to the demand input by the user. Participate in the cost-performance pre-sorting, and further, combined with cognitive computing, the selected objects further meet the needs of users and improve the user experience.
  • the bidding device 1 further combines the cognitive calculation of the network data, adjusts the dimension of the object and the corresponding weight, so that the object price pre-sorting is more accurate, more in line with the user's expectation, and further improves the user experience.
  • the bidding device 1 notifies the corresponding merchant to participate in the bid according to the result of the cost-performance reordering, so as to improve the competitiveness thereof.
  • the notification sent to the merchant may further include the dimension, weight or other demand that the user pays attention to.
  • FIG. 1 is a block diagram showing the structure of an apparatus for cost-effective real-time bidding in accordance with an aspect of the present invention
  • FIG. 2 is a block diagram showing the structure of an apparatus for cost-effective real-time bidding in accordance with a preferred embodiment of the present invention
  • FIG. 3 is a flow chart showing a method for cost-effective real-time bidding in accordance with another aspect of the present invention.
  • FIG. 4 is a flow diagram showing a method for cost-effective real-time bidding in accordance with a preferred embodiment of the present invention.
  • Computer device also referred to as “computer” in the context, is meant an intelligent electronic device that can perform predetermined processing, such as numerical calculations and/or logical calculations, by running a predetermined program or instruction, which can include a processor and The memory is executed by the processor to execute a predetermined process pre-stored in the memory to execute a predetermined process, or is executed by hardware such as an ASIC, an FPGA, a DSP, or the like, or a combination of the two.
  • Computer devices include, but are not limited to, servers, personal computers, notebook computers, tablets, smart phones, and the like.
  • the computer device includes a user device and a network device.
  • the user equipment includes, but is not limited to, a computer, a smart phone, a PDA, etc.
  • the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing based computer Or a cloud composed of a network server, wherein cloud computing is a type of distributed computing, a super virtual computer composed of a group of loosely coupled computers.
  • the computer device can be operated separately to implement the present invention, and can also access the network and implement the present invention by interacting with other computer devices in the network.
  • the network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
  • the user equipment, the network equipment, the network, and the like are merely examples, and other existing or future possible computer equipment or networks, such as those applicable to the present invention, are also included in the scope of the present invention. It is included here by reference.
  • the bidding device 1 shows a block diagram of an apparatus for cost-effective real-time bidding in accordance with an aspect of the present invention.
  • the bidding device 1 is for example located in a computer device comprising a pre-sorting device 101, a bidding acquisition device 102, a reordering device 103 and a providing device 104.
  • the bidding device 1 is connected to the user device through the network to obtain the user settings acquired by the user device.
  • the dimension of the object and the weight corresponding to the dimension; according to the dimension of the object set by the user and the weight corresponding to the dimension, the object is pre-sorted in cost performance to obtain a cost-effective pre-sorted object;
  • the latter object is provided to the user device for viewing by the user.
  • the user equipment includes, but is not limited to, a personal computer, a notebook computer, a tablet computer, a smart phone, a PDA, etc., and the user completes setting the dimension of the object and the corresponding weight through the user equipment, thereby obtaining a cost-effective pre-sorting. And the object after the price reordering is combined with the merchant bid information.
  • the pre-sorting device 101 performs cost-performance pre-sorting on the object according to the dimension of the object set by the user and the weight corresponding to the dimension, to obtain a cost-effective pre-sorted object.
  • the user inputs multiple dimensions of the object and weights corresponding to the dimensions in the input box through interaction with the user equipment, or selects multiple objects that the user desires to set in the dimension and weight options provided to the user.
  • the dimension and the weight corresponding to the dimension; the pre-sorting device 101 acquires the user by interacting with the user device, for example, by calling the application program interface (API) provided by the user device one or more times or other agreed communication methods.
  • API application program interface
  • the dimension of the set object and the weight corresponding to the dimension subsequently, the pre-sorting device 101 combines the scoring of the object in each set dimension according to the dimension of the object set by the user and the corresponding weight thereof.
  • the weighting calculation is used to calculate the scoring values of the respective objects, and further, according to the scoring values, the objects are pre-sorted in price/performance ratio, for example, according to the level of the scoring values, the objects are sorted according to the scoring values from high to low, thereby Get the cost-effective pre-sorted objects.
  • the price/performance ratio means the performance price ratio, which is a proportional relationship between performance and price, for example, the satisfaction of the user's demand.
  • the dimension of the sorting reference is no longer limited to the single dimension of price, but a comprehensive consideration of multiple dimensions, and the user can set the dimension and the corresponding weight by himself, so that the result of cost-effective pre-sorting is more in line with the user's demand. .
  • the dimension of the object comprises at least one of the following:
  • objects for standardized products such as various types of goods, location Dimensions such as the place of delivery of the goods, the place of production, and the like.
  • location dimensions such as the specific location, location value, traffic status, etc.
  • objects for standardized products such as various types of goods, location Dimensions such as the place of delivery of the goods, the place of production, and the like.
  • the user prefers the products shipped in Jiangsu, Zhejiang and Shanghai, it can increase the weight of the position dimension, so as to satisfy the higher order of the goods in the place of delivery in Jiangsu, Zhejiang and Shanghai; for example, the user has higher weight on the origin of the goods.
  • the order of goods produced from the counterfeit goods is more backward, and the order of goods produced from the special origin is more advanced.
  • the order from Ordos is more advanced.
  • the price dimension can be either the total price of the item or the unit price of the item, such as the unit price of each item, or the price of the item per unit weight.
  • Service dimensions include, but are not limited to, after-sales, warranty, extended warranty services provided by the merchant, credit card or installment payment services, star ratings for hotels, restaurants, conference services, travel arrangements, and other users' evaluations.
  • the terms and conditions of the reservation include, but are not limited to, some of the terms offered by the merchant, such as the purchase of five get one free, the reservation of 100 rooms for free use of the conference room and other terms, or other terms such as trade-in, unconditional return within seven days.
  • the industry-specific dimension refers to the unique dimensions of each industry.
  • the hotel's facility dimension can be regarded as the industry-specific dimension of the hotel industry.
  • the hotel's facility dimensions such as whether the hotel has a swimming pool, gym, meeting room and other facilities.
  • the richness of the hotel facilities and the design of the old and new can be included as a unique dimension of the industry.
  • the user's setting of the dimension and weight of the object may be not only the above-mentioned location dimension, price dimension, service dimension, predetermined term dimension, industry-specific dimension, etc., but also the finer of these dimensions.
  • the subdimension of the sub For example, pre-hotel
  • the location dimension includes more sub-dimensions such as the specific location, location value, and traffic status of the hotel.
  • the user can set the sub-dimensions of these subdivisions and their weights. For example, two sub-dimensions of specific location and lot value are selected from the above three sub-dimensions, and corresponding weights are set for them.
  • the bid acquisition device 102 acquires bid information for the object provided by the merchant corresponding to the object.
  • the merchant corresponding to each object may provide bidding information to the object of the home, and the merchant may provide the bidding information autonomously, or may provide the bidding information according to the notification of the bidding device 1.
  • Bidding information includes not only price information, price-related offers, but also the quality of goods and services provided to users, and the fit with users' needs.
  • a merchant submits bidding information for an object of its own by interacting with a computer device it uses, and the bidding device 102 interacts with the computer device in real time, such as by calling the application provided by the computer device one or more times.
  • Program interface API or other agreed communication method to obtain the bid information provided by the merchant in real time.
  • the bidding device 1 also provides, for example, a bidding platform for each merchant, through which the merchant can participate in the bidding, for example, providing the merchant with a bidding page, which contains information of various dimensions of the object of the merchant. Merchants can bid on this basis.
  • the bid information includes at least one of the following:
  • the bidding information provided by the merchant for the object includes price information, such as lowering the total price or the unit price, etc.; the user satisfaction satisfaction information, such as the fit of the object with the demand input by the user, and the dimension or weight set by the user.
  • the degree of agreement, etc. for example, buy 10 get 1 free, book 100 rooms for free use of meeting room and other preferential terms; additional service information such as extended warranty service, installment payment service, etc.
  • the bid information provided by the merchant may also be comprehensive cost performance information for the object.
  • the discount terms are reduced, and therefore, the total cost performance of the merchant's object is not improved.
  • Subsequent reordering device 103 should fully consider the bidding information provided by the merchant when re-sorting the cost-effective pre-sorted objects.
  • bidding information is only an example, and other existing or future bidding information may be applicable to the present invention, and should also be included in the protection scope of the present invention. And is included here by reference.
  • the re-sorting device 103 performs cost-performance reordering on the cost-effectively pre-sorted objects according to the bidding information to obtain an object after cost-price reordering.
  • the reordering device 103 performs cost-performance reordering on the cost-pre-ordered objects of the pre-sorting device 101 according to the bid information provided by the merchant acquired by the bidding device 102 in real time, for example, according to the pre-sorting device 101.
  • the obtained scoring values of the respective objects, the bidding information provided by the merchant corresponding to each object is subjected to a certain calculation according to a certain weight, and the scoring value is calculated, for example, a weighting calculation, thereby obtaining new scoring values of the objects, and then according to the new
  • the scoring value recosts these objects, for example, by reordering the objects in a high-to-low order of new scoring values.
  • the cost-performance reordering is also no longer limited to the single dimension of price, but based on the proportional relationship between the performance of the object and the price, the performance is ranked, for example,
  • the cost-effective reordering combines the bidding information provided by the merchant in real time on the basis of the aforementioned cost-effective pre-sorting.
  • the providing device 104 provides the cost-reordered object to the user.
  • the providing device 104 reorders the reordering device 103 by cost-reordering, for example, by one or more calls to dynamic page technologies such as JSP, ASP, or PHP, to the user in an agreed display manner.
  • the providing device 104 provides the cost-reordered object to the user in a predetermined number of pages per page, and the user can continue to view the cost-performance reordering by pulling down the screen or clicking the “next page” icon button. After the object.
  • the providing device 104 may further set the dimension set by the user, and the score value of the object of the cost-reordered object in the dimension, or the specific information in the dimension, or the bid information provided by the merchant. Provided to the user together, so that the user can view it.
  • the providing device 104 may obtain specific location information of the object after the cost-performance reordering, such as the place of delivery, the place of production, or the specific geographical location, location value, traffic status, and the like.
  • the scoring value in the location dimension or the detailed scoring value of each specific location information, or combined with the bidding information provided by the merchant, such as the reduced price, the increased preferential terms, etc., are provided to the user together.
  • the bidding device 1 performs cost-performance pre-sorting on the object according to the dimension of the object set by the user and the weight corresponding to the dimension, so as to obtain the cost-pre-sorted object; and obtain the merchant corresponding to the object in real time.
  • the merchants participate in the bidding in real time, and the sorting of each object is more in line with the user's needs, and the user can obtain more cost-effective objects from the user, instead of selecting from the vast objects, saving the user's time cost and improving the user.
  • the experience of using, and the dimension of the sorting reference is no longer limited to the single dimension of price, but the comprehensive consideration of multiple dimensions, and the user can set the dimension and the corresponding weight, so that the result of cost-effective sorting is more in line with the user. Demand.
  • the bid acquisition device 102, the reordering device 103, and the providing device 104 repeatedly perform operations until the predetermined condition is met, wherein the predetermined condition includes at least one of the following:
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • the bidding obtaining device 102, the reordering device 103, and the providing device 104 may repeatedly perform the operations in sequence, that is, the merchant repeatedly provides the bidding information continuously, and the bid acquiring device 102 acquires in real time the merchant corresponding to the object
  • the above device repeatedly performs the above operations in sequence until the predetermined condition is met, for example, until the user selects an object from the object of the cost-price reordering, Alternatively, until the merchant ceases to provide the bidding information, or until a predetermined time threshold is reached, or until a predetermined price/performance threshold or the like is reached.
  • the user selects an object from the cost-reordered objects, indicating that the user has selected the object that is satisfactory, and the cost performance of the object meets the needs of the user. Therefore, the bidding device 1 does not need to be the user again. Strive for the bidding of the business.
  • the merchant stops providing the bidding information, indicating that the merchant has no longer wish to participate in the bidding.
  • the bidding platform for the merchant may have an option such as “this round of bidding is the final bidding”. When all merchants check this option, then The bidding device 1 stops bidding.
  • the bidding device 1 may preset a predetermined time threshold, or the user may also set a predetermined time threshold according to his needs, such as 30 minutes, when the bidding device 1 stops bidding, the starting point of the timing is set from the user, for example.
  • the dimension of each object and the weight corresponding to the dimension start, and may also start from the first time that the bidding device 1 obtains the bid information provided by the merchant.
  • the bidding device 1 can also preset a predetermined price/performance threshold, or the user can set a predetermined price/performance threshold according to the requirement. When the predetermined price/performance threshold is reached, the bidding device 1 stops bidding.
  • any of the above conditions may be superimposed with a logical "AND", for example, the bid acquisition device 102, the reordering device 103, and the providing device 104 sequentially perform the operations, If and only if all of the above four conditions are met, the conditions are stopped; any of the above conditions (here, greater than 0 and less than 4) may also be superimposed with a logical "or", for example, the bid acquisition device 102, heavy
  • the sorting means 103 and the providing means 104 repeatedly perform the operations in sequence, and any one of the four conditions is stopped.
  • predetermined conditions are only examples, and other existing or future predetermined conditions may be applicable to the present invention, and are also included in the protection scope of the present invention. And is included here by reference.
  • the bidding device 1 cyclically executes the bidding information provided by the merchant in real time, reclassifies the object of the cost performance, and provides the object of the cost-reordered object to the user until the predetermined condition is met, and the result of the multiple loop operation is caused multiple times.
  • the cost-reordered objects are more in line with the needs of users, further enhancing the user experience.
  • the pre-sorting device 101 further selects an object corresponding to the requirement according to the requirement of the user input, combined with the cognitive calculation, to participate in the cost-performance pre-sorting.
  • the user may have a certain requirement that, through interaction with the user equipment, input its detailed requirements in a place such as an input box, for example, assuming that the user needs to reserve a hotel, which may be in an input box of the hotel reservation page,
  • the input requirements are "natural lighting, convenient transportation, meeting rooms capable of accommodating more than 1000 people, high barrier-free floor requirements, heavy equipment direct access to the venue", etc.;
  • the pre-sorting device 101 interacts with the user equipment, for example, once Or calling the application program interface (API) or other agreed communication mode provided by the user equipment multiple times to obtain the detailed requirement input by the user; then, the pre-sorting device 101 performs the demand according to the demand input by the user.
  • API application program interface
  • Semantic analysis for example, cutting, denoising, and semantic analysis of the string input by the user, obtaining the processed string, and combining with the cognitive calculation, screening in each object, thereby screening to obtain the user's demand.
  • Object as an object that participates in cost-performance pre-sorting. For example, assuming that the user needs to book a hotel, which inputs the demand "high on" in the input box of the hotel reservation page, the pre-sorting device 101 performs semantic analysis on the demand, and then combines cognitive calculations, for example, converting the user demand into The actual demand is “located in the city center, five-star or above, luxury brand hotels, well-known hotels”. Then, based on the objects obtained by the screening, the pre-sorting device 1 performs cost-performance pre-sorting on the objects according to the dimensions and weights set by the user.
  • the bidding device 1 can also guide the user to modify its requirements.
  • the bidding device 1 can guide the user to modify its requirements, thereby filtering out the user's needs. Object.
  • the user sets a budget as the demand input by the user.
  • the auction device 1 can guide the user to adjust the budget, such as raising the budget or lowering the standard.
  • the method can guide the user to purchase reasonably, so that the user can normally purchase the goods while protecting the interests of the merchant.
  • the bidding device 1 selects and obtains the object satisfying the demand to participate in the cost-performance pre-sorting according to the demand input by the user, and further, combined with the cognitive calculation, the selected object further satisfies the user's demand and improves the user experience. .
  • the bidding device 1 is a block diagram showing the structure of a device for cost-effective real-time bidding in accordance with a preferred embodiment of the present invention.
  • the bidding device 1 also includes an adjustment device 205.
  • the bid acquisition device 202, the reordering device 203, and the providing device 204 are corresponding to the device shown in FIG. The same or substantially the same, so will not be described here, and is hereby incorporated by reference.
  • the adjusting device 205 adjusts the dimensions of the object and the corresponding weights based on the cognitive calculation of the network data; the pre-sorting device 201 compares the adjusted dimensions and their corresponding weights.
  • the object performs cost-performance pre-sorting to obtain the cost-effective pre-sorted object.
  • the adjustment device 205 recognizes the massive network data. The calculation can help the user to know the data information in time, and adjust the dimensions of the object and the corresponding weights in time; thus, the pre-sorting device 201 can more accurately calculate the scoring value of the object according to the adjusted dimensions and weights, thereby These objects are more accurate and cost-effective pre-sorting.
  • the user of the predetermined hotel may not know the information, and the adjustment device 205 By cognizing the network data, the information can be obtained in time, thereby adjusting the weight or scoring value of the location dimension of the hotel located in the lot, for example, lowering the weight or scoring value of the traffic state dimension of the hotel in the lot. Then, the pre-sorting device 201 calculates the scores of each hotel according to the adjusted dimensions and their corresponding weights, and combines the scores of the respective hotels in the dimension, thereby performing more accurate cost-performance pre-sorting for each hotel.
  • the bidding device 1 further combines the cognitive calculation of the network data, adjusts the dimension of the object and the corresponding weight, so that the object price pre-sorting is more accurate, more in line with the user's expectation, and further improves the user experience.
  • the bidding device 1 further comprises a notification device 206.
  • the notification device 206 sends a notification to the merchant corresponding to the object according to the cost-aligned object to guide the merchant to provide bidding information for the object.
  • the notification device 206 can generate a corresponding notification according to the cost-effective pre-sorted object, and then the notification device 206 interacts with the merchant, for example, by one time or Calling the application interface (API) provided by the computer device used by these merchants multiple times, or sending the notification to the merchant corresponding to these objects through other agreed communication methods, for example, telling those merchants to rank lower, hope It provides more competitive bidding information to increase its rankings, which in turn leads these merchants to provide bidding information for individual audiences.
  • API application interface
  • the notifications sent by the notification device 206 to the merchants may be preset by the system or may be adjusted according to actual conditions, for example, sending notifications to all merchants, and sending notifications to merchants ranked 30% after the cost-effective pre-sorting, to the price/performance ratio After pre-sorting, the merchants who are ranked in the bottom 50% send notifications, etc.
  • the notification includes at least one of the following:
  • the notification device 206 can not only simply notify the merchant to provide bidding information for the object, but also can inform the merchant together with the specific requirements related to the user, for example, the dimension corresponding to the object that is pre-sorted by the price/performance ratio. Or the weight corresponding to the dimension is used to inform the merchant, or directly, the demand input by the user is provided to the merchant, or further, after the semantic input analysis, word meaning conversion and the like of the user input requirement are processed, the demand is provided to the merchant, so that The merchant knows the needs of the user and provides more targeted bidding information.
  • the notification device 206 is based on the merchant A.
  • notifying the merchant A to provide competitive bidding information for example, notifying the merchant A that the price/performance pre-sorting ranking of the object a is not optimistic, and hopes that it participates in the bidding, and the notification device 206 further In the notification, the location dimension that the user pays particular attention to is notified to the merchant A. After the merchant A obtains the notification, it is found that the location dimension of the object a cannot be changed, no The law satisfies the needs of the user, so the merchant A abandons the bid.
  • the notification device 206 pre-sorts according to the cost performance of the object a corresponding to the merchant A.
  • the merchant A is notified to provide competitive bidding information, for example, notifying the merchant A that the price/performance pre-sorting ranking of the object a is not optimistic, and he is expected to participate in the bidding, and the notifying device 206 also in the notification the user's
  • the demand "cheap and good" together informs the merchant A that after the merchant A obtains the notification, the unit price of the object a is lowered to participate in the bidding; subsequently, the bid acquiring device 202 acquires the bid information provided by the merchant A, such as the object The price reduction range of a, or the new unit price of the object a; the reordering device 203 performs cost-performance reordering on the cost-effective pre-sorted objects according to the bidding information to obtain an object after cost-price reordering; Provide the user with the cost-reordered object.
  • the notification device 206 continues to notify the lower ranked merchants to participate in the bid after the cost-performance reordering; the bid acquiring device 202 continues to obtain these.
  • the bidding information provided by the new bidding merchants; the reordering device 203 re-orders the objects according to the bidding information again to obtain the cost-reordered objects; and the providing device 204 provides the objects after the cost-reordering The user until the user selects an object that meets his or her needs, or until all merchants stop participating in the auction, or until a predetermined time threshold or predetermined price/performance threshold set by the user or system is met.
  • the bidding device 1 notifies the corresponding merchant to participate in the bid according to the result of the cost-performance reordering, so as to improve the competitiveness thereof.
  • the notification sent to the merchant may further include the dimension, weight or other demand that the user pays attention to.
  • the results after the cost-performance reordering are more consistent. The user's needs further enhance the user experience.
  • the bidding device 1 guides the interaction between the merchant and the user, and automatically prompts the merchant to bid according to the multiple dimensions of the object set by the user and the weights corresponding to the respective dimensions, but does not completely disclose the trade secret of the user.
  • the merchant cannot see the user's budget reserve price, only know whether the current round of the merchant's bid is competitive, or the difference from the user's preset price dimension's total score value, or, The score difference of the score points corresponding to each sub-dimension included in the price dimension preset by the user.
  • the merchant does not immediately know the updated cost-performance ranking, but can know whether the re-bidding or the order has been obtained at the predetermined time node.
  • the bidding device 1 fully mobilizes the performance of the market competition on the basis of the dimensions and weights set by the user, and guides the merchant to reasonably bid, thereby improving the cost performance of the object corresponding to the merchant.
  • FIG. 3 shows a flow diagram of a method for real-time bidding in accordance with another aspect of the present invention.
  • step S301 the bidding device 1 performs cost-performance pre-sorting on the object according to the dimension of the object set by the user and the weight corresponding to the dimension, to obtain an object with a cost-effective pre-sorting.
  • the user inputs multiple dimensions of the object and weights corresponding to the dimensions in the input box through interaction with the user equipment, or selects multiple objects that the user desires to set in the dimension and weight options provided to the user.
  • API application program interface
  • the bidding device 1 combines the object according to the dimension of the object set by the user and the corresponding weight thereof,
  • the scoring on the set dimension for example, by weighting calculation, calculating the scoring value of each object, and then, according to the scoring value, pre-sorting the cost-effectiveness of the objects, for example, according to the scoring value, the object is scored according to the scoring value from high to Sort in a low order to get a cost-effective pre-sorted object.
  • the price/performance ratio refers to the performance price ratio, which is a ratio between performance and price. This performance is, for example, the satisfaction of the user's needs.
  • the dimension of the sorting reference is no longer limited to the single dimension of price, but a comprehensive consideration of multiple dimensions, and the user can set the dimension and the corresponding weight by himself, so that the result of cost-effective pre-sorting is more in line with the user's demand. .
  • the dimension of the object comprises at least one of the following:
  • objects for standardized products such as various types of goods, location Dimensions such as the place of delivery of the goods, the place of production, and the like.
  • location dimensions such as the specific location, location value, traffic status, etc.
  • objects for standardized products such as various types of goods, location Dimensions such as the place of delivery of the goods, the place of production, and the like.
  • the user prefers the products shipped in Jiangsu, Zhejiang and Shanghai, it can increase the weight of the position dimension, so as to satisfy the higher order of the goods in the place of delivery in Jiangsu, Zhejiang and Shanghai; for example, the user has higher weight on the origin of the goods.
  • the order of goods produced from the counterfeit goods is more backward, and the order of goods produced from the special origin is more advanced.
  • the order from Ordos is more advanced.
  • the price dimension can be either the total price of the item or the unit price of the item, such as the unit price of each item, or the price of the item per unit weight.
  • Service dimensions include, but are not limited to, after-sales, warranty, extended warranty services provided by the merchant, credit card or installment payment services, star ratings for hotels, restaurants, conference services, travel arrangements, and other users' evaluations.
  • the terms and conditions of the reservation include, but are not limited to, some of the terms offered by the merchant, such as the purchase of five get one free, the reservation of 100 rooms for free use of the conference room and other terms, or other terms such as trade-in, unconditional return within seven days.
  • the industry-specific dimension refers to the unique dimensions of each industry.
  • the hotel's facility dimension can be regarded as the industry-specific dimension of the hotel industry.
  • the hotel's facility dimensions such as whether the hotel has a swimming pool, gym, meeting room and other facilities. Hotel facilities The richness and design of the old and new, etc. can be involved in the sorting as a unique dimension of the industry.
  • the user's setting of the dimension and weight of the object may be not only the above-mentioned location dimension, price dimension, service dimension, predetermined term dimension, industry-specific dimension, etc., but also the finer of these dimensions.
  • the subdimension of the sub For example, taking a hotel reservation as an example, the location dimension includes sub-dimensions of the hotel's specific location, location value, traffic status, etc., and the user can set the subdimens of these subdivisions when setting the dimensions and weights of the hotel. And its weight, for example, two sub-dimensions of specific position and lot value are selected from the above three sub-dimensions, and corresponding weights are set for them.
  • step S302 the bidding device 1 acquires bidding information provided by the merchant corresponding to the object for the object.
  • the merchant corresponding to each object may provide bidding information to the object of the home, and the merchant may provide the bidding information autonomously, or may provide the bidding information according to the notification of the bidding device 1.
  • Bidding information includes not only price information, price-related offers, but also the quality of goods and services provided to users, and the fit with users' needs.
  • the merchant submits bidding information for its own object through interaction with the computer device it uses, in step S302, the bidding device 1 interacts with the computer device in real time, for example by calling the computer device one or more times.
  • the provided application programming interface (API) or other agreed communication means to obtain the bid information provided by the merchant in real time.
  • API application programming interface
  • the bidding device 1 also provides, for example, a bidding platform for each merchant, through which the merchant can participate in the bidding, for example, providing the merchant with a bidding page, which contains information of various dimensions of the object of the merchant. Merchants can bid on this basis.
  • the bid information includes at least one of the following:
  • the bidding information provided by the merchant for the object includes price information, such as lowering the total price or the unit price, etc.; the user satisfaction satisfaction information, such as the fit of the object with the demand input by the user, and the dimension or weight set by the user.
  • the degree of agreement, etc. for example, buy 10 get 1 free, book 100 rooms for free use of meeting room and other preferential terms; additional service information such as extended warranty service, installment payment service, etc.
  • the bid information provided by the merchant may also be comprehensive cost performance information for the object.
  • the discount terms are reduced, and therefore, the total cost performance of the merchant's object is not improved.
  • the subsequent bidding equipment 1 should fully consider the bidding information provided by the merchant when re-sorting the cost-effective pre-sorted objects.
  • bidding information is only an example, and other existing or future bidding information may be applicable to the present invention, and should also be included in the protection scope of the present invention. And is included here by reference.
  • step S303 the bidding device 1 performs cost-performance reordering on the cost-effectively sorted objects according to the bidding information to obtain an object after cost-price reordering.
  • the bidding device 1 performs cost-performance reordering on the objects that are pre-sorted in the cost ratio in step S301 according to the bid information provided by the merchant acquired in real time in step S302, for example, according to step S301.
  • the scoring value of each object calculated by the bidding device 1 is obtained by performing a certain calculation on the bidding information provided by the merchant corresponding to each object according to a certain weight, such as a weighting calculation, thereby obtaining new objects of the objects. Score the value, and then re-price the objects according to the new score value, for example, the price of these objects in the order of the new scores from high to low. Sort by gravity.
  • the cost-performance reordering is also no longer limited to the single dimension of price, but based on the proportional relationship between the performance of the object and the price, the performance is ranked, for example,
  • the cost-effective reordering combines the bidding information provided by the merchant in real time on the basis of the aforementioned cost-effective pre-sorting.
  • step S304 the bidding device 1 provides the cost-reordered object to the user.
  • step S304 the bidding device 1 provides the object after the cost-reordering in step S303, for example, by calling the dynamic page technology such as JSP, ASP or PHP one or more times, in an agreed display manner.
  • the bidding device 1 provides the cost-reordered object to the user in a predetermined number of pages per page, and the user can pull down the screen or click the “next page” icon button, thereby Continue to see the object after recosting.
  • the bidding device 1 may further set the dimension set by the user, and the score value of the object after the cost-reordering in the dimension, or the specific information in the dimension, or the merchant.
  • the bid information provided is provided to the user together, so that the user can view it.
  • the bidding device 1 may determine the specific location information of the object after the cost performance reordering, such as the place of delivery, the place of production, or the specific geographical location, the value of the lot, Information such as traffic status, and the scoring value of the location dimension or the detailed scoring value of each specific location information, or combined with the bidding information provided by the merchant, such as the reduced price, the increased preferential terms, etc., are provided to the user together .
  • the specific location information of the object after the cost performance reordering such as the place of delivery, the place of production, or the specific geographical location, the value of the lot, Information such as traffic status, and the scoring value of the location dimension or the detailed scoring value of each specific location information, or combined with the bidding information provided by the merchant, such as the reduced price, the increased preferential terms, etc.
  • the bidding device 1 performs cost-performance pre-sorting on the object according to the dimension of the object set by the user and the weight corresponding to the dimension, so as to obtain the cost-pre-sorted object; and obtain the merchant corresponding to the object in real time.
  • the bidding information for the object according to the bidding information, the cost-effectively reordered objects are reordered to obtain an object after cost-price reordering; and the cost-reordered object is provided to the user So that the merchants participate in the bidding in real time, the sorting of each object is more in line with the user's needs, the user can obtain more cost-effective objects from it, and no longer need to select from the vast objects, saving the user's time cost and improving
  • the user's experience, and the dimension of the sorting reference is no longer limited to the single dimension of price, but the comprehensive consideration of multiple dimensions, and the user can set the dimension and the corresponding weight, so that the result of cost-effective sorting is more consistent. User needs.
  • the bidding device 1 repeatedly performs the steps S302, S303, and S304 until a predetermined condition is met, wherein the predetermined condition includes at least one of the following:
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • the bidding device 1 repeatedly performs the step S302, the step S303, and the step S304, that is, the merchant repeatedly provides the bid information continuously, and in step S302, the bidding device 1 acquires the merchant offer corresponding to the object in real time.
  • the bidding device 1 performs cost-performance reordering on the pre-sorted objects according to the bidding information to obtain an object after cost-price reordering; in step S304, The bidding device 1 provides the cost-reordered object to the user; if the user is still not satisfied with the result of the cost-performance reordering, the bidding device 1 repeatedly performs the above steps in sequence until the predetermined condition is met, for example, until the user Recosting reordering An object is selected from the subsequent objects, or until the merchant stops providing the bidding information, or until a predetermined time threshold is reached, or until a predetermined price/performance threshold or the like is reached.
  • the user selects an object from the cost-reordered objects, indicating that the user has selected the object that is satisfactory, and the cost performance of the object meets the needs of the user. Therefore, the bidding device 1 does not need to be the user again. Strive for the bidding of the business.
  • the merchant stops providing the bidding information, indicating that the merchant has no longer wish to participate in the bidding.
  • the bidding platform for the merchant may have an option such as “this round of bidding is the final bidding”. When all merchants check this option, then The bidding device 1 stops bidding.
  • the bidding device 1 may preset a predetermined time threshold, or the user may also set a predetermined time threshold according to his needs, such as 30 minutes, when the bidding device 1 stops bidding, the starting point of the timing is set from the user, for example.
  • the dimension of each object and the weight corresponding to the dimension start, and may also start from the first time that the bidding device 1 obtains the bid information provided by the merchant.
  • the bidding device 1 can also preset a predetermined price/performance threshold, or the user can set a predetermined price/performance threshold according to the requirement. When the predetermined price/performance threshold is reached, the bidding device 1 stops bidding.
  • any of the above conditions may be superimposed with a logical "AND", for example, the bidding device 1 repeatedly performs the steps S302, S303, and S304 in sequence. And only if all the above four conditions are met, the condition is stopped; any of the above conditions (here, more than 0 and less than 4) can also be superimposed by a logical "or", for example, the bidding device 1 repeats the execution in sequence. Step S302, step S303, and step S304 are performed, and any one of the four conditions is satisfied.
  • predetermined conditions are only examples, and other existing or future predetermined conditions may be applicable to the present invention, and are also included in the protection scope of the present invention. And is included here by reference.
  • the bidding device 1 cyclically executes the bidding information provided by the merchant in real time, reclassifies the object of the cost performance, and provides the object of the cost-reordered object to the user until the predetermined condition is met, and the result of the multiple loop operation is caused multiple times. Pair after price reordering It is more in line with the needs of users, further enhancing the user experience.
  • the bidding device 1 further selects an object corresponding to the requirement according to the demand input by the user, combined with the cognitive calculation, to participate in the cost-performance pre-sorting.
  • the user may have a certain requirement that, through interaction with the user equipment, input its detailed requirements in a place such as an input box, for example, assuming that the user needs to reserve a hotel, which may be in an input box of the hotel reservation page,
  • the input requirements are “natural lighting, convenient transportation, meeting rooms capable of accommodating more than 1000 people, high barrier-free floor requirements, heavy equipment direct access to the venue”, etc.; in step S301, the bidding device 1 interacts with the user equipment, for example, once. Or calling the application program interface (API) or other agreed communication mode provided by the user equipment multiple times to obtain the detailed requirement input by the user; then, in step S301, the bidding device 1 according to the demand input by the user,
  • the requirement is semantically analyzed.
  • the user input string is cut, denoised, and analyzed, and the processed string is obtained, and then combined with cognitive calculation, screening is performed in each object, so that the screening is satisfied.
  • the object that the user needs is the object that participates in the cost-performance pre-sorting. For example, suppose that the user needs to reserve a hotel, and the demand "high on" is input in the input box of the hotel reservation page, then in step S301, the bidding device 1 performs semantic analysis on the demand, and then combines cognitive calculation, for example, User needs are translated into actual demand “located in the city center, five-star or above, luxury brand hotels, well-known hotels”. Then, based on the objects obtained by the screening, the pre-sorting device 1 performs cost-performance pre-sorting on the objects according to the dimensions and weights set by the user.
  • the bidding device 1 can also guide the user to modify its requirements. For example, when the bidding device 1 fails to filter out an object that satisfies the user's needs in step S301, the bidding device 1 can guide the user to modify its demand, thereby screening An object that meets the needs of the user.
  • the user sets a budget as the demand input by the user.
  • the auction device 1 can guide the user to adjust the budget, such as raising the budget or lowering the standard.
  • the method can guide the user to purchase reasonably, so that the user can normally purchase the goods while protecting the interests of the merchant.
  • the bidding device 1 selects and obtains the object satisfying the demand to participate in the cost-performance pre-sorting according to the demand input by the user, and further, combined with the cognitive calculation, the selected object further satisfies the user's demand and improves the user experience. .
  • the method 1 further includes a step S405.
  • the steps S402, S403, and S404 are the same as or substantially the same as the corresponding steps shown in FIG. 3, and therefore are not described herein again, and are included herein by reference.
  • step S405 the bidding device 1 adjusts the dimension of the object and the corresponding weight based on the cognitive calculation of the network data; in step S401, the bidding device 1 according to the adjusted dimension and its Corresponding weights are used to perform cost-performance pre-sorting on the objects to obtain the cost-effective pre-sorted objects.
  • the bidding device 1 passes these massive amounts.
  • the cognitive calculation of the network data can help the user to know the data information in time, and adjust the dimensions of the object and the corresponding weights in time; thus, in step S401, the bidding device 1 can more accurately according to the adjusted dimensions and weights. Calculate the scoring values of the objects so that they can be more accurately cost-effectively pre-sorted.
  • the user of the predetermined hotel may not know the information, but in step S405
  • the bidding device 1 can obtain the information in time by cognizing the network data, thereby adjusting the weight or scoring value of the location dimension of the hotel located in the lot, for example, lowering the traffic status dimension of the hotel in the lot. Weighting or scoring value; then, in step S401, the bidding device 1 calculates the score according to the adjusted dimension and its corresponding weight, and combines the scores of the respective hotels in the dimension.
  • the scores of each hotel are used to provide more accurate price/performance pre-sorting for each hotel.
  • the bidding device 1 further combines the cognitive calculation of the network data, adjusts the dimension of the object and the corresponding weight, so that the object price pre-sorting is more accurate, more in line with the user's expectation, and further improves the user experience.
  • the method further comprises step S406.
  • the bidding device 1 sends a notification to the merchant corresponding to the object according to the cost-aligned object to guide the merchant to provide bidding information for the object.
  • step S401 after the bidding device 1 performs cost-performance pre-sorting on each object, in step S406, the bidding device 1 may generate a corresponding notification according to the cost-optimized object, and then, in step S406, bidding.
  • the device 1 sends the notification to the objects by interacting with the merchant, for example, by one or more calls to an application program interface (API) provided by the computer device used by the merchants, or by other agreed communication means.
  • API application program interface
  • Businesses for example, tell these businesses to rank lower, hoping to provide more competitive auction information to increase their rankings, thereby guiding these merchants to provide bidding information for individual objects.
  • the notifications sent by the bidding device 1 to the merchants may be preset by the system or may be adjusted according to actual conditions, for example, sending notifications to all merchants, ranking 30% of the merchants after pre-sorting the price/performance ratio Send notifications, send notifications to merchants ranked 50% after the pre-sorting of price/performance ratios, etc.
  • the notification includes at least one of the following:
  • the bidding device 1 can not only simply notify the merchant to provide bidding information for the object, but also can specify specific requirements related to the user in the notification. Informing the merchant together, for example, notifying the merchant of the dimension corresponding to the cost-pre-sorted object or the weight corresponding to the dimension, or directly providing the user-entered demand to the merchant, or further, semantically inputting the demand of the user input
  • the demand is provided to the merchant, so that the merchant can know the demand of the user, so as to provide the bidding information more specifically.
  • step S406 the bidding device 1 according to the price-performance pre-sorting situation of the object a corresponding to the merchant A, notifying the merchant A to provide competitive bidding information, for example, notifying the merchant A that the price-performance pre-sorting ranking of the object a is not optimistic, and hopes that it participates in the bidding, and
  • the bidding device 1 also informs the merchant A of the location dimension that the user pays particular attention to in the notification. After the merchant A obtains the notification, it finds that the location dimension of the object a cannot be changed, and the content cannot be satisfied. The user's needs, therefore, the merchant A abandoned the bid.
  • step S406 the bidding device 1 is based on the object corresponding to the merchant A.
  • the cost performance pre-sorting situation of a notifying the merchant A to provide competitive bidding information, for example, notifying the merchant A that the price/performance pre-sorting ranking of the object a is not optimistic, wishing to participate in the bidding, and, in step S406, the bidding device 1 also informs the merchant A of the user's demand "cheap and good" in the notification, after the merchant A obtains the notification, lowers the unit price of the object a, thereby participating in the bid; subsequently, in step S402, the bidding device 1 acquiring the bid information provided by the merchant A, such as the price reduction range of the object a, or the new unit price of the object a; in step S403, the bidding device 1 pre-sorts the price/performance ratio according to the bidding information.
  • the object performs cost-performance reordering to obtain the cost-reordered object; in step S404, the bidding device 1 provides the cost-reordered object to the user. If the user is satisfied with the object after re-sorting the price-performance ratio, the user selects, if not, the bidding device 1 continues to notify the lower-ranking merchants to participate in the bid after the price-performance reordering; continue to obtain these new participating bids.
  • Bidding information provided by the merchant based on these bidding information, the price of these objects is again Sort the weights to obtain the object after the cost-reordering; provide the cost-reordered objects to the user until the user selects the object that meets their needs, or until all the merchants stop participating in the auction, or until the user is satisfied
  • the bidding device 1 notifies the corresponding merchant to participate in the bid according to the result of the cost-performance reordering, so as to improve the competitiveness thereof.
  • the notification sent to the merchant may further include the dimension, weight or other demand that the user pays attention to.
  • the bidding device 1 guides the interaction between the merchant and the user, and automatically prompts the merchant to bid according to the multiple dimensions of the object set by the user and the weights corresponding to the respective dimensions, but does not completely disclose the trade secret of the user.
  • the merchant cannot see the user's budget reserve price, only know whether the current round of the merchant's bid is competitive, or the difference from the user's preset price dimension's total score value, or, The score difference of the score points corresponding to each sub-dimension included in the price dimension preset by the user.
  • the merchant does not immediately know the updated cost-performance ranking, but can know whether the re-bidding or the order has been obtained at the predetermined time node.
  • the bidding device 1 fully mobilizes the performance of the market competition on the basis of the dimensions and weights set by the user, and guides the merchant to reasonably bid, thereby improving the cost performance of the object corresponding to the merchant.
  • the present invention can be implemented in software and/or a combination of software and hardware.
  • the various devices of the present invention can be implemented using an application specific integrated circuit (ASIC) or any other similar hardware device.
  • the software program of the present invention may be executed by a processor to implement the steps or functions described above.
  • the software program of the present invention The sequence (including related data structures) may be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like.
  • some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.
  • a method for cost-effective real-time bidding comprising the following steps:
  • the cost-effectively reordered objects that are pre-sorted by the cost performance are obtained to obtain an object after cost-performance reordering
  • d provides the cost-reordered object to the user.
  • the steps b, c, and d are repeated until a predetermined condition is satisfied, wherein the predetermined condition includes at least one of the following:
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • step a further comprises:
  • the object corresponding to the requirement is obtained by screening to participate in the cost-performance pre-sorting.
  • step a further includes:
  • a bidding device for cost-effective real-time bidding wherein the bidding device comprises:
  • a pre-sorting device configured to perform cost-performance pre-sorting on the object according to a dimension of the object set by the user and a weight corresponding to the dimension, to obtain an object with a cost-effective pre-sorting
  • a bid acquiring device configured to acquire bidding information provided by a merchant corresponding to the object for the object
  • a reordering device configured to perform cost-performance reordering on the pre-sorted objects according to the bidding information to obtain an object after cost-price reordering
  • the user selects an object from the objects after the cost performance reordering
  • the merchant stops providing the bidding information
  • a predetermined price/performance threshold is reached.
  • pre-sorting device is further configured to: according to the demand input by the user, combine the cognitive calculation, and select an object corresponding to the requirement to participate in the Cost-effective pre-sorting.
  • bidding device of clause 8 or 9, wherein the bidding device further comprises:
  • an adjusting device configured to adjust a dimension of the object and a weight corresponding thereto based on a cognitive calculation of the network data
  • the pre-sorting device is further configured to:
  • bidding device of clause 8 or 9, wherein the bidding device further comprises:
  • the notification device is configured to send a notification to the merchant corresponding to the object according to the cost-aligned object to guide the merchant to provide bidding information for the object.
  • bidding information comprises at least one of the following:
  • a computer readable storage medium storing computer code, the method of any one of clauses 1 to 7 being executed when the computer code is executed.
  • a computer program product when the computer program product is executed by a computer device, the method of any one of clauses 1 to 7 being performed.
  • a computer device comprising a memory and a processor, the memory storing computer code, the processor being configured to execute the computer code to perform any of clauses 1 to 7 Said method.

Abstract

一种性价比实时竞价的方法和装置，根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象(S301)；实时获取对象所对应的商家提供的针对该对象的竞价信息(S302)；根据该竞价信息，对该性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象(S303)；将性价比重排序后的对象提供给用户(S304)；使得商家实时地参与竞价，对各个对象的排序更符合用户的需求，用户从中获得更具性价比的对象，而不再需要从浩瀚的对象中进行选择，节约了用户的时间成本，提升了用户的使用体验。商家也可以更加清晰地理解用户需求，有针对性的提供竞价信息，提升性价比和有效客户成单率。

Description

一种性价比实时竞价的方法和装置
相关申请的交叉引用
本申请享有2016年02月07日提交的专利申请号为201610084397.6，名称为“一种性价比实时竞价的方法和装置”的中国专利申请的优先权，该在先申请的内容以引用方式合并于此。
技术领域
本发明涉及计算机技术领域，尤其涉及一种性价比实时竞价的技术。
背景技术
针对现有的采购领域或普通商品购买领域，用户仅能根据既定的维度，为各个商品进行排序，从中选择其需要的商品对象，在此过程中，商家并不能实时地参与其中，因此，用户选定一种排序规则之后，这些排序后的商品对象的次序将不再改变，显然，现有的这种方式已经很难满足用户日益增长的需求。
此外，现有的竞价系统通常只考虑价格这一单一维度，而实际上，评判维度可以不仅限于价格，特别地，对于非标准商品及服务等的采购，评判维度还可以包括用户需求满足度、服务保障、优惠条款等维度。因此，如何提供一种性价比实时竞价的方法，更大程度上满足用户的需求，成为本领域技术人员亟需解决的问题之一。
发明内容
本发明的目的是提供一种性价比实时竞价的方法和装置。
根据本发明的一个方面，提供了一种实时竞价的方法，其中，该方法包括以下步骤：
a根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
b获取所述对象所对应的商家提供的针对所述对象的竞价信息；
c根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；
d将所述性价比重排序后的对象提供给用户。
优选地，该方法还包括：
重复所述步骤b、c和d，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
优选地，所述步骤a还包括：
根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
优选地，该方法还包括：
基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
其中，所述步骤a还包括：
根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
优选地，该方法还包括：
根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
更优选地，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
优选地，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
根据本发明的另一个方面，还提供了一种实时竞价的竞价设备，其中，该竞价设备包括：
预排序装置，用于根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
竞价获取装置，用于获取所述对象所对应的商家提供的针对所述对象的竞价信息；
重排序装置，用于根据所述竞价信息，对所述性价比预排序后的对象进行重排序，以获得性价比重排序后的对象；
提供装置，用于将所述性价比重排序后的对象提供给用户。
优选地，所述竞价获取装置、重排序装置和提供装置依次重复执行操作，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
优选地，预排序装置还用于：根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
优选地，该竞价设备还包括：
调整装置，用于基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
其中，所述预排序装置还用于：
根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
优选地，该竞价设备还包括：
通知装置，用于根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
更优选地，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
优选地，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
与现有技术相比，本发明根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；实时获取所述对象所对应的商家提供的针对所述对象的竞价信息；根据所述竞价信息，对所述预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；将所述性价比重排序后的对象提供给用户；使得商家实时地参与竞价，对各个对象的排序更符合用户的需求，用户可以从中获得更具性价比的对象，而不再需要从浩瀚的对象中进行选择，节约了用户的时间成本，提升了用户的使用体验，并且，排序参考的维度不再仅限于价格这个单一的维度，而是多个维度的综合考虑，并且，用户可以自行设置维度及对应的权重，从而使得性价比排序的结果更符合用户的需求。
在此，竞价设备1循环执行实时获取商家提供的竞价信息、对对象进行性价比重排序、将性价比重排序后的对象提供给用户的操作，直至满足预定条件，多次循环操作的结果使得多次性价比重排序后的对象更符合用户的需求，进一步提升了用户的使用体验。
在此，竞价设备1根据用户输入的需求，筛选获得满足需求的对象 参与到性价比预排序中，进一步地，结合认知计算，使得筛选得到的对象进一步满足用户的需求，提升了用户的使用体验。
在此，竞价设备1进一步结合网络数据的认知计算，调整对象的维度和对应的权重，从而使得对象的性价比预排序更加精准，更符合用户的期望，进一步提升了用户的使用体验。
在此，竞价设备1根据性价比重排序后的结果，通知对应的商家参与竞价，以提高其竞争力，进一步地，发送给商家的通知中还可以包括用户所关注的维度、权重或其他需求，以告知商家用户的关注点，从而引导商家进行有针对性的竞价，改进了传统方式中商家缺乏对于自身竞争力的了解的弊端，同时，使得性价比重排序后的结果更符合用户的需求，进一步提升用户的使用体验。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本发明的其它特征、目的和优点将会变得更明显：
图1示出根据本发明一个方面的用于性价比实时竞价的装置的结构示意图；
图2示出根据本发明一个优选实施例的用于性价比实时竞价的装置的结构示意图；
图3示出根据本发明另一个方面的用于性价比实时竞价的方法的流程示意图；
图4示出根据本发明一个优选实施例的用于性价比实时竞价的方法的流程示意图。
附图中相同或相似的附图标记代表相同或相似的部件。
具体实施方式
在更加详细地讨论示例性实施例之前应当提到的是，一些示例性实施例被描述成作为流程图描绘的处理或方法。虽然流程图将各项操作描述成顺序的处理，但是其中的许多操作可以被并行地、并发地或 者同时实施。此外，各项操作的顺序可以被重新安排。当其操作完成时所述处理可以被终止，但是还可以具有未包括在附图中的附加步骤。所述处理可以对应于方法、函数、规程、子例程、子程序等等。
在上下文中所称“计算机设备”，也称为“电脑”，是指可以通过运行预定程序或指令来执行数值计算和/或逻辑计算等预定处理过程的智能电子设备，其可以包括处理器与存储器，由处理器执行在存储器中预存的存续指令来执行预定处理过程，或是由ASIC、FPGA、DSP等硬件执行预定处理过程，或是由上述二者组合来实现。计算机设备包括但不限于服务器、个人电脑、笔记本电脑、平板电脑、智能手机等。
所述计算机设备包括用户设备与网络设备。其中，所述用户设备包括但不限于电脑、智能手机、PDA等；所述网络设备包括但不限于单个网络服务器、多个网络服务器组成的服务器组或基于云计算(Cloud Computing)的由大量计算机或网络服务器构成的云，其中，云计算是分布式计算的一种，由一群松散耦合的计算机集组成的一个超级虚拟计算机。其中，所述计算机设备可单独运行来实现本发明，也可接入网络并通过与网络中的其他计算机设备的交互操作来实现本发明。其中，所述计算机设备所处的网络包括但不限于互联网、广域网、城域网、局域网、VPN网络等。
需要说明的是，所述用户设备、网络设备和网络等仅为举例，其他现有的或今后可能出现的计算机设备或网络如可适用于本发明，也应包含在本发明保护范围以内，并以引用方式包含于此。
后面所讨论的方法(其中一些通过流程图示出)可以通过硬件、软件、固件、中间件、微代码、硬件描述语言或者其任意组合来实施。当用软件、固件、中间件或微代码来实施时，用以实施必要任务的程序代码或代码段可以被存储在机器或计算机可读介质(比如存储介质)中。(一个或多个)处理器可以实施必要的任务。
这里所公开的具体结构和功能细节仅仅是代表性的，并且是用于描述本发明的示例性实施例的目的。但是本发明可以通过许多替换形 式来具体实现，并且不应当被解释成仅仅受限于这里所阐述的实施例。
应当理解的是，虽然在这里可能使用了术语“第一”、“第二”等等来描述各个单元，但是这些单元不应当受这些术语限制。使用这些术语仅仅是为了将一个单元与另一个单元进行区分。举例来说，在不背离示例性实施例的范围的情况下，第一单元可以被称为第二单元，并且类似地第二单元可以被称为第一单元。这里所使用的术语“和/或”包括其中一个或更多所列出的相关联项目的任意和所有组合。
应当理解的是，当一个单元被称为“连接”或“耦合”到另一单元时，其可以直接连接或耦合到所述另一单元，或者可以存在中间单元。与此相对，当一个单元被称为“直接连接”或“直接耦合”到另一单元时，则不存在中间单元。应当按照类似的方式来解释被用于描述单元之间的关系的其他词语(例如“处于...之间”相比于“直接处于...之间”，“与...邻近”相比于“与...直接邻近”等等)。
这里所使用的术语仅仅是为了描述具体实施例而不意图限制示例性实施例。除非上下文明确地另有所指，否则这里所使用的单数形式“一个”、“一项”还意图包括复数。还应当理解的是，这里所使用的术语“包括”和/或“包含”规定所陈述的特征、整数、步骤、操作、单元和/或组件的存在，而不排除存在或添加一个或更多其他特征、整数、步骤、操作、单元、组件和/或其组合。
还应当提到的是，在一些替换实现方式中，所提到的功能/动作可以按照不同于附图中标示的顺序发生。举例来说，取决于所涉及的功能/动作，相继示出的两幅图实际上可以基本上同时执行或者有时可以按照相反的顺序来执行。
下面结合附图对本发明作进一步详细描述。
图1示出根据本发明一个方面的用于性价比实时竞价的装置的结构示意图。该竞价设备1例如位于计算机设备中，其包括预排序装置101、竞价获取装置102、重排序装置103和提供装置104。
以下以竞价设备1位于网络设备中为例进行详细描述，该竞价设备1与用户设备通过网络相连接，获取该用户设备所获取的用户设置 的对象的维度及所述维度所对应的权重；根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；获取所述对象所对应的商家提供的针对所述对象的竞价信息；根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；将所述性价比重排序后的对象提供给该用户设备，以供用户查看。在此，所述用户设备包括但不限于个人电脑、笔记本电脑、平板电脑、智能手机、PDA等，用户通过该用户设备，完成对对象的维度及对应的权重的设置，从而获得性价比预排序后的、且结合商家竞价信息进行性价比重排序后的对象。
其中，预排序装置101根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象。
具体地，用户通过与用户设备的交互，在输入框内输入对象的多个维度及这些维度对应的权重，或者，在提供给用户的维度及权重选项中勾选多个该用户期望设置的对象的维度及该维度对应的权重；预排序装置101通过与该用户设备的交互，例如通过一次或多次调用该用户设备所提供的应用程序接口(API)或其他约定的通信方式，获取该用户所设置的对象的维度及该维度所对应的权重；随后，该预排序装置101根据该用户设置的对象的维度及其所对应的权重，结合该对象在每个被设置的维度上的打分，例如通过加权计算，计算各个对象的打分值，进而，根据该打分值，对这些对象进行性价比预排序，例如，根据打分值的高低，将对象按照打分值从高到低的顺序进行排序，从而获得性价比预排序后的对象。
在此，性价比意指性能价格比，是一个性能与价格之间的比例关系，该性能例如为用户需求的满足度。在此，排序参考的维度不再仅限于价格这个单一的维度，而是多个维度的综合考虑，并且，用户可以自行设置维度及对应的权重，从而使得性价比预排序的结果更符合用户的需求。
较佳地，所述对象的维度包括以下至少任一项：
位置维度；
价格维度；
服务维度；
预定条款维度；
行业特有维度。
在此，针对酒店、饭店、会务服务、旅行安排等非标准化产品的对象，位置维度例如这些对象所处的具体位置、地段价值、交通状态等信息，针对各类商品等标准化产品的对象，位置维度例如商品的发货地、生产地等信息。例如，用户偏好江浙沪发货的产品，则其可以提高位置维度的权重，从而满足发货地在江浙沪的商品具有更高的排序；又如，用户对商品的产地的权重设置较高，则产自假货集中地的商品的排序更靠后，产自特色产地的商品的排序更靠前，如针对羊绒商品，产自鄂尔多斯的则排序更靠前等。
价格维度既可以是商品的总价格，也可以是商品的单位价格，如每个商品的单价、或每单位重量的商品的价格等。
服务维度包括但不限于商家所提供的售后、保修、延保等服务，提供信用卡或分期付款的服务，酒店、饭店、会务服务、旅行安排等的星级，其他用户的评价等信息。
预定条款维度包括但不限于商家所提供的一些优惠条款，如买五赠一、订满100个房间可免费使用会议室等预定条款，或者其他诸如以旧换新、七天内无条件退换货等预定条款。
行业特有维度是指各个行业所特有的维度，例如，针对酒店行业，可以将酒店的设施维度作为该酒店行业的行业特有维度，酒店的设施维度例如酒店是否具备游泳池、健身房、会议室等设施。酒店设施的丰富程度和设计的新旧等均可作为行业特有维度参与到排序中来。
较佳地，用户对对象的维度及权重的设置，不仅可以是上述位置维度、价格维度、服务维度、预定条款维度、行业特有维度等较宽泛的维度，也可以是这些维度所包含的更细分的子维度。例如，以酒店预 定为例，位置维度又包含了酒店的具体位置、地段价值、交通状态等更细分的子维度，则用户在设置酒店的维度及权重时，可以设置这些细分的子维度及其权重，例如，从上述三个子维度中选择了具体位置与地段价值两个子维度，并为其设置了对应的权重。
本领域技术人员应能理解，上述基于用户设置的对象的维度及其对应的权重对对象进行性价比预排序的方式仅为举例，其他现有的或今后可能出现的基于用户设置的对象的维度及其对应的权重对对象进行性价比预排序的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
竞价获取装置102获取所述对象所对应的商家提供的针对所述对象的竞价信息。
具体地，各个对象所对应的商家可以对其自家的对象提供竞价信息，这些商家可以是自主提供竞价信息，也可以应竞价设备1的通知而提供竞价信息。竞价信息不仅包括单纯的价格信息、与价格有关的优惠信息，还包括提供给用户的商品和服务的品质、与用户的需求的契合度等。例如，商家通过与其使用的计算机设备的交互，提交了针对其自家的对象的竞价信息，竞价获取装置102通过与该计算机设备的实时交互，例如通过一次或多次调用该计算机设备所提供的应用程序接口(API)或其他约定的通信方式，实时获取该商家提供的竞价信息。在此，竞价设备1例如也为各个商家提供了一个竞价平台，通过该竞价平台，商家可以参与竞价，例如，提供给商家一个竞价页面，该页面上包含有该商家的对象的各个维度的信息，商家可以据此进行竞价。
本领域技术人员应能理解，上述获取商家所提供的竞价信息的方式仅为举例，其他现有的或今后可能出现的获取商家所提供的竞价信息的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
优选地，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
在此，商家所提供的针对对象的竞价信息包括价格信息，该价格信息例如降低总价或单价等；用户需求满足度信息例如对象与用户输入的需求的契合度、与用户设置的维度或权重的契合度等；优惠条款信息例如买10送1，预定100个房间可以免费使用会议室等优惠条款；额外服务信息例如提供延保服务、分期付款服务等。
在此，商家所提供的竞价信息还可以是针对对象的综合性价比信息，例如，虽然商家针对其对象降低了价格，但是减少了优惠条款，因此，该商家的对象的总性价比并没有提高。后续的重排序装置103在对性价比预排序后的对象进行性价比重排序时，应充分考虑该商家所提供的各项竞价信息。
本领域技术人员应能理解，上述竞价信息仅为举例，其他现有的或今后可能出现的竞价信息如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
重排序装置103根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象。
具体地，重排序装置103根据竞价获取装置102所实时获取的商家所提供的竞价信息，对该预排序装置101所性价比预排序后的对象进行性价比重排序，例如，根据预排序装置101所计算获得的各个对象的打分值，将各个对象对应的商家提供的竞价信息按照一定的权重，与该打分值进行一定的计算，如加权计算，从而获得这些对象的新的打分值，再按照新的打分值对这些对象进行性价比重排序，例如，按照新的打分值从高到低的顺序，对这些对象进行性价比重排序。
在此，与前述性价比预排序相类似地，性价比重排序也同样不再仅限于价格这个单一的维度，而是基于对象的性能与价格之间的比例关系，对这些对象进行排序，该性能例如为用户需求的满足度，性价比重排序在前述性价比预排序的基础上更加结合了商家所实时提供的竞价信息。
本领域技术人员应能理解，上述对性价比预排序后的对象进行性价比重排序的方式仅为举例，其他现有的或今后可能出现的对性价比预排序后的对象进行性价比重排序的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
提供装置104将所述性价比重排序后的对象提供给用户。
具体地，提供装置104将重排序装置103性价比重排序后的对象，例如通过一次或多次调用诸如JSP、ASP或PHP等动态页面技术，以约定的显示方式，提供给所述用户。例如，提供装置104将该性价比重排序后的对象，以每页展示预定数量的形式，提供给所述用户，用户可以通过下拉屏幕或点击“下一页”图标按钮，从而继续查看性价比重排序后的对象。
较佳地，提供装置104还可以将该用户所设置的维度，以及该性价比重排序后的对象在该维度上的打分值，或在该维度上的具体信息，或商家所提供的竞价信息，一起提供给所述用户，从而方便用户查看。例如，当用户设置位置维度时，提供装置104可以将该性价比重排序后的对象的具体位置信息，如发货地、生产地，或所处的具体地理位置、地段价值、交通状态等信息，以及在该位置维度上的打分值或各项具体位置信息的详细打分值，或再结合商家具体提供的竞价信息，如降低的价格、增加的优惠条款等，一起提供给用户。
本领域技术人员应能理解，上述将性价比重排序后的对象提供给用户的方式仅为举例，其他现有的或今后可能出现的将性价比重排序后的对象提供给用户的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；实时获取所述对象所对应的商家提供的针对所述对象的竞价信息；根据所述竞价信息，对所述性价比预排序后的对象进行重排序，以获得性价比重排序后的对象；将所述性价比重排序后的对象提供给用户； 使得商家实时地参与竞价，对各个对象的排序更符合用户的需求，用户可以从中获得更具性价比的对象，而不再需要从浩瀚的对象中进行选择，节约了用户的时间成本，提升了用户的使用体验，并且，排序参考的维度不再仅限于价格这个单一的维度，而是多个维度的综合考虑，并且，用户可以自行设置维度及对应的权重，从而使得性价比排序的结果更符合用户的需求。
优选地，所述竞价获取装置102、重排序装置103和提供装置104依次重复执行操作，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
具体地，竞价获取装置102、重排序装置103和提供装置104可以依次重复执行操作，即，商家重复不断地提供竞价信息，竞价获取装置102实时获取所述对象所对应的商家提供的针对所述对象的竞价信息；重排序装置103根据所述竞价信息，对所述预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；提供装置104将所述性价比重排序后的对象提供给用户；若用户仍不满意该性价比重排序后的结果，则上述装置一直依次重复执行上述操作，直至满足预定条件，例如，直至用户从所述性价比重排序后的对象中选择某个对象，或者，直至所述商家停止提供所述竞价信息，或者，直至达到预定时间阈值，或者，直至达到预定性价比阈值等。
在此，用户从所述性价比重排序后的对象中选择某个对象，表示该用户已经选中了其满意的对象，该对象的性价比符合该用户的需求，因此，竞价设备1无需再为该用户争取商家的竞价。
所述商家停止提供所述竞价信息，表示商家已不愿再参与竞价，例如，针对商家的竞价平台可以有诸如“本轮竞价为最终竞价”的选项，当所有商家都勾选该选项，则竞价设备1停止竞价。
竞价设备1可以预置一预定时间阈值，或者，用户也可以根据其需要设置一个预定时间阈值，如30分钟，则当到达30分钟时，竞价设备1停止竞价，该计时的起点例如从用户设置各个对象的维度及该维度对应的权重开始，也可以从竞价设备1第一次获取商家提供的竞价信息开始。
竞价设备1还可以预置一预定性价比阈值，或者，用户也可以根据其需要设置一个预定性价比阈值，当达到该预定性价比阈值时，竞价设备1停止竞价。
在此，上述条件中的任意多个(在此，大于0小于4个)条件可以采用逻辑“与”进行叠加，例如，竞价获取装置102、重排序装置103和提供装置104依次重复执行操作，当且仅当满足上述所有4个条件才会停止；上述条件中的任意多个(在此，大于0小于4个)条件也可以采用逻辑“或”进行叠加，例如，竞价获取装置102、重排序装置103和提供装置104依次重复执行操作，满足该4个条件中的任意一个就会停止。
本领域技术人员应能理解，上述预定条件仅为举例，其他现有的或今后可能出现的预定条件如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1循环执行实时获取商家提供的竞价信息、对对象进行性价比重排序、将性价比重排序后的对象提供给用户的操作，直至满足预定条件，多次循环操作的结果使得多次性价比重排序后的对象更符合用户的需求，进一步提升了用户的使用体验。
优选地，预排序装置101还根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
具体地，用户可以具有一定的需求，其通过与用户设备的交互，在诸如输入框等地方输入了其详细的需求，例如，假设用户需要预定酒店，其可以在酒店预订页面的输入框内，输入需求“自然采光、交通便利、具有可容纳1000人以上的会议室，无障碍层高要求，重型器械直达会场”等；预排序装置101通过与用户设备的交互，例如通过一次 或多次调用该用户设备所提供的应用程序接口(API)或其他约定的通信方式，获取该用户所输入的详细需求；随后，该预排序装置101根据该用户输入的需求，对该需求进行语义分析，例如，对用户输入的字符串进行切割、去噪、文意分析等处理，获得处理后的字符串，再结合认知计算，在各个对象中进行筛选，从而筛选获得满足用户需求的对象，将其作为参与性价比预排序的对象。例如，假设用户需要预定酒店，其在酒店预订页面的输入框内输入了需求“高大上”，则预排序装置101对该需求进行语义分析，再结合认知计算，例如将该用户需求转化为实际需求“位于市中心、五星级以上，奢侈品牌酒店，知名酒店”等。接着，预排序设备1在这些筛选获得的对象的基础上，根据用户设置的维度与权重，对这些对象进行性价比预排序。
较佳地，该竞价设备1还可以引导用户修改其需求，例如，当预排序装置101未能筛选出满足用户需求的对象时，竞价设备1可以引导用户修改其需求，从而筛选出满足用户需求的对象。
又如，用户设置了某个预算，将该预算作为该用户输入的需求，当市场平均价格远高于用户预算时，该竞价设备1可以引导用户调整预算，例如提高预算或降低标准。采用该方法可以引导用户合理采购，使得用户能正常购买商品的同时保护商家的权益。
本领域技术人员应能理解，上述结合认知计算筛选获得满足用户需求的对象的方式仅为举例，其他现有的或今后可能出现的结合认知计算筛选获得满足用户需求的对象的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据用户输入的需求，筛选获得满足需求的对象参与到性价比预排序中，进一步地，结合认知计算，使得筛选得到的对象进一步满足用户的需求，提升了用户的使用体验。
图2示出根据本发明一个优选实施例的用于性价比实时竞价的装置的结构示意图。该竞价设备1还包括调整装置205。其中，所述竞价获取装置202、重排序装置203和提供装置204与图1所示对应装 置相同或基本相同，故此处不再赘述，并通过引用的方式包含于此。
其中，该调整装置205基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；所述预排序装置201根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
具体地，由于网络上具有海量的数据，并且，每时每刻都会涌现新的数据信息，而用户可能并不能及时地获取这些数据信息，而调整装置205通过对这些海量的网络数据的认知计算，可以帮助用户及时获知数据信息，并及时调整对象的维度及其所对应的权重；从而可以使得预排序装置201根据调整后的维度及权重，更准确地计算对象的打分值，从而可以对这些对象进行更精准的性价比预排序。
以酒店预订为例，假设某个地段正在举办大型会议，由于交通管制等因素，从而影响到该地段的交通状态，对于预定酒店的用户来讲，其可能并不知晓该信息，而调整装置205通过对网络数据的认知计算，可以及时获取该信息，从而据此调整位于该地段的酒店的位置维度的权重或打分值，例如，调低该地段的酒店的交通状态维度的权重或打分值；随后，预排序装置201根据调整后的维度及其所对应的权重，再结合各个酒店在该维度上的打分，计算各个酒店的打分值，从而为各个酒店进行更为精准的性价比预排序。
本领域技术人员应能理解，上述对网络数据的认知计算的方式仅为举例，其他现有的或今后可能出现的对网络数据的认知计算的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1进一步结合网络数据的认知计算，调整对象的维度和对应的权重，从而使得对象的性价比预排序更加精准，更符合用户的期望，进一步提升了用户的使用体验。
优选地，该竞价设备1还包括通知装置206。该通知装置206根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
具体地，预排序装置201对各个对象进行性价比预排序之后，通知装置206可以根据该性价比预排序后的对象生成对应的通知，随后，该通知装置206通过与商家的交互，例如，通过一次或多次调用这些商家所使用的计算机设备所提供的应用程序接口(API)，或通过其他约定的通信方式，将该通知发送给这些对象所对应的商家，例如，告知这些商家排名靠后，希望其提供更有竞争力的竞价信息，从而提高其排名，以此引导这些商家提供针对各个对象的竞价信息。
在此，通知装置206向哪些商家发送通知可以是系统预置的也可以根据实际情况进行调整，例如，向所有商家发送通知，向性价比预排序之后排在倒数30％的商家发送通知，向性价比预排序之后排在倒数50％的商家发送通知等。
更优选地，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
具体地，通知装置206不仅可以简单地通知商家提供针对对象的竞价信息，还可以将与用户相关的具体需求，在该通知中一起告知商家，例如，将性价比预排序后的对象所对应的维度或该维度对应的权重告知商家，或者，直接将用户输入的需求提供给商家，或进一步地，对用户输入的需求进行语义分析、词义转换等处理之后，再将该需求提供给商家，以使商家获知用户所关注的需求，从而更有针对性地提供竞价信息。
例如，假设商家A对应的对象a，在性价比预排序之后排在最后一名，用户设置的对象的维度包括位置维度和价格维度，且位置维度的权重特别高，则通知装置206根据该商家A对应的对象a的性价比预排序情况，通知该商家A提供有竞争力的竞价信息，例如，通知该商家A其对象a的性价比预排序排名不够乐观，希望其参与竞价，并且，通知装置206还在该通知中将该用户特别关注的位置维度，一起告知该商家A，该商家A获得该通知之后，发现其对象a的位置维度无法改变，无 法满足该用户的需求，因此，该商家A放弃竞价。
又如，假设商家A对应的对象a，在性价比预排序之后排在最后一名，而用户输入的需求为“价廉物美”，则通知装置206根据该商家A对应的对象a的性价比预排序情况，通知该商家A提供有竞争力的竞价信息，例如，通知该商家A其对象a的性价比预排序排名不够乐观，希望其参与竞价，并且，通知装置206还在该通知中将该用户的需求“价廉物美”一起告知该商家A，该商家A获得该通知之后，降低其对象a的单价，从而参与竞价；随后，竞价获取装置202获取该商家A所提供的竞价信息，如该对象a的降价幅度、或该对象a的新的单价；重排序装置203根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；提供装置204将性价比重排序后的对象提供给用户。若该用户对此次性价比重排序后的对象满意，则从中进行选择，若不满意，则通知装置206继续通知此次性价比重排序之后排名靠后的商家参与竞价；竞价获取装置202继续获取这些新参与竞价的商家所提供的竞价信息；重排序装置203根据这些竞价信息，对这些对象再次进行性价比重排序，以获得性价比重排序后的对象；提供装置204将性价比重排序后的对象提供给用户，直至该用户选择满足其需求的对象，或者，直至所有的商家都停止参与竞价，或者，直至满足该用户设置的或系统预设的预定时间阈值或预定性价比阈值。
本领域技术人员应能理解，上述发送给商家的通知所包括的内容仅为举例，其他现有的或今后可能出现的发送给商家的通知所包括的内容如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据性价比重排序后的结果，通知对应的商家参与竞价，以提高其竞争力，进一步地，发送给商家的通知中还可以包括用户所关注的维度、权重或其他需求，以告知商家用户的关注点，从而引导商家进行有针对性的竞价，改进了传统方式中商家缺乏对于自身竞争力的了解的弊端，同时，使得性价比重排序后的结果更符合 用户的需求，进一步提升用户的使用体验。
在此，竞价设备1引导商家和用户之间的互动，根据用户设置的对象的多个维度及这些维度所分别对应的权重，自动提示引导商家进行竞价，但不完全泄露用户的商业机密。例如，在竞价过程中，商家无法看到用户的预算底价，仅知道该商家的本轮竞价是否具有竞争力，或者，与用户预设的价格维度的总打分值的分值差距，或者，与用户预设的价格维度所包括的各个子维度所分别对应的打分值的分值差距。较佳地，商户在重新竞价后，不会马上得知更新的性价比排序，而可以在预定的时间节点，获知是否需要重新竞价或者已获得订单。
在此，竞价设备1在符合用户设置的维度和权重的基础上，充分调动市场竞争的效能，引导商家合理竞价，从而提升商家所对应的对象的性价比。
图3示出根据本发明另一个方面的用于实时竞价的方法的流程示意图。
在步骤S301中，竞价设备1根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象。
具体地，用户通过与用户设备的交互，在输入框内输入对象的多个维度及这些维度对应的权重，或者，在提供给用户的维度及权重选项中勾选多个该用户期望设置的对象的维度及该维度对应的权重；在步骤S301中，竞价设备1通过与该用户设备的交互，例如通过一次或多次调用该用户设备所提供的应用程序接口(API)或其他约定的通信方式，获取该用户所设置的对象的维度及该维度所对应的权重；随后，在步骤S301中，竞价设备1根据该用户设置的对象的维度及其所对应的权重，结合该对象在每个被设置的维度上的打分，例如通过加权计算，计算各个对象的打分值，进而，根据该打分值，对这些对象进行性价比预排序，例如，根据打分值的高低，将对象按照打分值从高到低的顺序进行排序，从而获得性价比预排序后的对象。
在此，性价比意指性能价格比，是一个性能与价格之间的比例关 系，该性能例如为用户需求的满足度。在此，排序参考的维度不再仅限于价格这个单一的维度，而是多个维度的综合考虑，并且，用户可以自行设置维度及对应的权重，从而使得性价比预排序的结果更符合用户的需求。
较佳地，所述对象的维度包括以下至少任一项：
位置维度；
价格维度；
服务维度；
预定条款维度；
行业特有维度。
在此，针对酒店、饭店、会务服务、旅行安排等非标准化产品的对象，位置维度例如这些对象所处的具体位置、地段价值、交通状态等信息，针对各类商品等标准化产品的对象，位置维度例如商品的发货地、生产地等信息。例如，用户偏好江浙沪发货的产品，则其可以提高位置维度的权重，从而满足发货地在江浙沪的商品具有更高的排序；又如，用户对商品的产地的权重设置较高，则产自假货集中地的商品的排序更靠后，产自特色产地的商品的排序更靠前，如针对羊绒商品，产自鄂尔多斯的则排序更靠前等。
价格维度既可以是商品的总价格，也可以是商品的单位价格，如每个商品的单价、或每单位重量的商品的价格等。
服务维度包括但不限于商家所提供的售后、保修、延保等服务，提供信用卡或分期付款的服务，酒店、饭店、会务服务、旅行安排等的星级，其他用户的评价等信息。
预定条款维度包括但不限于商家所提供的一些优惠条款，如买五赠一、订满100个房间可免费使用会议室等预定条款，或者其他诸如以旧换新、七天内无条件退换货等预定条款。
行业特有维度是指各个行业所特有的维度，例如，针对酒店行业，可以将酒店的设施维度作为该酒店行业的行业特有维度，酒店的设施维度例如酒店是否具备游泳池、健身房、会议室等设施。酒店设施的 丰富程度和设计的新旧等均可作为行业特有维度参与到排序中来。
较佳地，用户对对象的维度及权重的设置，不仅可以是上述位置维度、价格维度、服务维度、预定条款维度、行业特有维度等较宽泛的维度，也可以是这些维度所包含的更细分的子维度。例如，以酒店预定为例，位置维度又包含了酒店的具体位置、地段价值、交通状态等更细分的子维度，则用户在设置酒店的维度及权重时，可以设置这些细分的子维度及其权重，例如，从上述三个子维度中选择了具体位置与地段价值两个子维度，并为其设置了对应的权重。
本领域技术人员应能理解，上述基于用户设置的对象的维度及其对应的权重对对象进行性价比预排序的方式仅为举例，其他现有的或今后可能出现的基于用户设置的对象的维度及其对应的权重对对象进行性价比预排序的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在步骤S302中，竞价设备1获取所述对象所对应的商家提供的针对所述对象的竞价信息。
具体地，各个对象所对应的商家可以对其自家的对象提供竞价信息，这些商家可以是自主提供竞价信息，也可以应竞价设备1的通知而提供竞价信息。竞价信息不仅包括单纯的价格信息、与价格有关的优惠信息，还包括提供给用户的商品和服务的品质、与用户的需求的契合度等。例如，商家通过与其使用的计算机设备的交互，提交了针对其自家的对象的竞价信息，在步骤S302中，竞价设备1通过与该计算机设备的实时交互，例如通过一次或多次调用该计算机设备所提供的应用程序接口(API)或其他约定的通信方式，实时获取该商家提供的竞价信息。在此，竞价设备1例如也为各个商家提供了一个竞价平台，通过该竞价平台，商家可以参与竞价，例如，提供给商家一个竞价页面，该页面上包含有该商家的对象的各个维度的信息，商家可以据此进行竞价。
本领域技术人员应能理解，上述获取商家所提供的竞价信息的方式仅为举例，其他现有的或今后可能出现的获取商家所提供的竞价信 息的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
优选地，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
在此，商家所提供的针对对象的竞价信息包括价格信息，该价格信息例如降低总价或单价等；用户需求满足度信息例如对象与用户输入的需求的契合度、与用户设置的维度或权重的契合度等；优惠条款信息例如买10送1，预定100个房间可以免费使用会议室等优惠条款；额外服务信息例如提供延保服务、分期付款服务等。
在此，商家所提供的竞价信息还可以是针对对象的综合性价比信息，例如，虽然商家针对其对象降低了价格，但是减少了优惠条款，因此，该商家的对象的总性价比并没有提高。后续竞价设备1在对性价比预排序后的对象进行性价比重排序时，应充分考虑该商家所提供的各项竞价信息。
本领域技术人员应能理解，上述竞价信息仅为举例，其他现有的或今后可能出现的竞价信息如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在步骤S303中，竞价设备1根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象。
具体地，在步骤S303中，竞价设备1根据在步骤S302中所实时获取的商家所提供的竞价信息，对在步骤S301中所性价比预排序后的对象进行性价比重排序，例如，根据在步骤S301中，竞价设备1所计算获得的各个对象的打分值，将各个对象对应的商家提供的竞价信息按照一定的权重，与该打分值进行一定的计算，如加权计算，从而获得这些对象的新的打分值，再按照新的打分值对这些对象进行性价比重排序，例如，按照新的打分值从高到低的顺序，对这些对象进行性价 比重排序。
在此，与前述性价比预排序相类似地，性价比重排序也同样不再仅限于价格这个单一的维度，而是基于对象的性能与价格之间的比例关系，对这些对象进行排序，该性能例如为用户需求的满足度，性价比重排序在前述性价比预排序的基础上更加结合了商家所实时提供的竞价信息。
本领域技术人员应能理解，上述对性价比预排序后的对象进行性价比重排序的方式仅为举例，其他现有的或今后可能出现的对性价比预排序后的对象进行性价比重排序的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在步骤S304中，竞价设备1将所述性价比重排序后的对象提供给用户。
具体地，在步骤S304中，竞价设备1将在步骤S303中性价比重排序后的对象，例如通过一次或多次调用诸如JSP、ASP或PHP等动态页面技术，以约定的显示方式，提供给所述用户。例如，在步骤S304中，竞价设备1将该性价比重排序后的对象，以每页展示预定数量的形式，提供给所述用户，用户可以通过下拉屏幕或点击“下一页”图标按钮，从而继续查看性价比重排序后的对象。
较佳地，在步骤S304中，竞价设备1还可以将该用户所设置的维度，以及该性价比重排序后的对象在该维度上的打分值，或在该维度上的具体信息，或商家所提供的竞价信息，一起提供给所述用户，从而方便用户查看。例如，当用户设置位置维度时，在步骤S304中，竞价设备1可以将该性价比重排序后的对象的具体位置信息，如发货地、生产地，或所处的具体地理位置、地段价值、交通状态等信息，以及在该位置维度上的打分值或各项具体位置信息的详细打分值，或再结合商家具体提供的竞价信息，如降低的价格、增加的优惠条款等，一起提供给用户。
本领域技术人员应能理解，上述将性价比重排序后的对象提供给 用户的方式仅为举例，其他现有的或今后可能出现的将性价比重排序后的对象提供给用户的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；实时获取所述对象所对应的商家提供的针对所述对象的竞价信息；根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；将所述性价比重排序后的对象提供给用户；使得商家实时地参与竞价，对各个对象的排序更符合用户的需求，用户可以从中获得更具性价比的对象，而不再需要从浩瀚的对象中进行选择，节约了用户的时间成本，提升了用户的使用体验，并且，排序参考的维度不再仅限于价格这个单一的维度，而是多个维度的综合考虑，并且，用户可以自行设置维度及对应的权重，从而使得性价比排序的结果更符合用户的需求。
优选地，所述竞价设备1重复执行所述步骤S302、步骤S303和步骤S304，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
具体地，所述竞价设备1依次重复执行所述步骤S302、步骤S303和步骤S304，即，商家重复不断地提供竞价信息，在步骤S302中，竞价设备1实时获取所述对象所对应的商家提供的针对所述对象的竞价信息；在步骤S303中，竞价设备1根据所述竞价信息，对所述预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；在步骤S304中，竞价设备1将所述性价比重排序后的对象提供给用户；若用户仍不满意该性价比重排序后的结果，则竞价设备1一直依次重复执行上述步骤，直至满足预定条件，例如，直至用户从所述性价比重排序 后的对象中选择某个对象，或者，直至所述商家停止提供所述竞价信息，或者，直至达到预定时间阈值，或者，直至达到预定性价比阈值等。
在此，用户从所述性价比重排序后的对象中选择某个对象，表示该用户已经选中了其满意的对象，该对象的性价比符合该用户的需求，因此，竞价设备1无需再为该用户争取商家的竞价。
所述商家停止提供所述竞价信息，表示商家已不愿再参与竞价，例如，针对商家的竞价平台可以有诸如“本轮竞价为最终竞价”的选项，当所有商家都勾选该选项，则竞价设备1停止竞价。
竞价设备1可以预置一预定时间阈值，或者，用户也可以根据其需要设置一个预定时间阈值，如30分钟，则当到达30分钟时，竞价设备1停止竞价，该计时的起点例如从用户设置各个对象的维度及该维度对应的权重开始，也可以从竞价设备1第一次获取商家提供的竞价信息开始。
竞价设备1还可以预置一预定性价比阈值，或者，用户也可以根据其需要设置一个预定性价比阈值，当达到该预定性价比阈值时，竞价设备1停止竞价。
在此，上述条件中的任意多个(在此，大于0小于4个)条件可以采用逻辑“与”进行叠加，例如，竞价设备1依次重复执行所述步骤S302、步骤S303和步骤S304，当且仅当满足上述所有4个条件才会停止；上述条件中的任意多个(在此，大于0小于4个)条件也可以采用逻辑“或”进行叠加，例如，竞价设备1依次重复执行所述步骤S302、步骤S303和步骤S304，满足该4个条件中的任意一个就会停止。
本领域技术人员应能理解，上述预定条件仅为举例，其他现有的或今后可能出现的预定条件如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1循环执行实时获取商家提供的竞价信息、对对象进行性价比重排序、将性价比重排序后的对象提供给用户的操作，直至满足预定条件，多次循环操作的结果使得多次性价比重排序后的对 象更符合用户的需求，进一步提升了用户的使用体验。
优选地，在步骤S301中，竞价设备1还根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
具体地，用户可以具有一定的需求，其通过与用户设备的交互，在诸如输入框等地方输入了其详细的需求，例如，假设用户需要预定酒店，其可以在酒店预订页面的输入框内，输入需求“自然采光、交通便利、具有可容纳1000人以上的会议室，无障碍层高要求，重型器械直达会场”等；在步骤S301中，竞价设备1通过与用户设备的交互，例如通过一次或多次调用该用户设备所提供的应用程序接口(API)或其他约定的通信方式，获取该用户所输入的详细需求；随后，在步骤S301中，竞价设备1根据该用户输入的需求，对该需求进行语义分析，例如，对用户输入的字符串进行切割、去噪、文意分析等处理，获得处理后的字符串，再结合认知计算，在各个对象中进行筛选，从而筛选获得满足用户需求的对象，将其作为参与性价比预排序的对象。例如，假设用户需要预定酒店，其在酒店预订页面的输入框内输入了需求“高大上”，则在步骤S301中，竞价设备1对该需求进行语义分析，再结合认知计算，例如将该用户需求转化为实际需求“位于市中心、五星级以上，奢侈品牌酒店，知名酒店”等。接着，预排序设备1在这些筛选获得的对象的基础上，根据用户设置的维度与权重，对这些对象进行性价比预排序。
较佳地，该竞价设备1还可以引导用户修改其需求，例如，当在步骤S301中，竞价设备1未能筛选出满足用户需求的对象时，竞价设备1可以引导用户修改其需求，从而筛选出满足用户需求的对象。
又如，用户设置了某个预算，将该预算作为该用户输入的需求，当市场平均价格远高于用户预算时，该竞价设备1可以引导用户调整预算，例如提高预算或降低标准。采用该方法可以引导用户合理采购，使得用户能正常购买商品的同时保护商家的权益。
本领域技术人员应能理解，上述结合认知计算筛选获得满足用户 需求的对象的方式仅为举例，其他现有的或今后可能出现的结合认知计算筛选获得满足用户需求的对象的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据用户输入的需求，筛选获得满足需求的对象参与到性价比预排序中，进一步地，结合认知计算，使得筛选得到的对象进一步满足用户的需求，提升了用户的使用体验。
图4示出根据本发明一个优选实施例的用于性价比实时竞价的方法的流程示意图。该方法1还包括步骤S405。其中，所述步骤S402、S403和S404与图3所示对应步骤相同或基本相同，故此处不再赘述，并通过引用的方式包含于此。
其中，在步骤S405中，竞价设备1基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；在步骤S401中，竞价设备1根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
具体地，由于网络上具有海量的数据，并且，每时每刻都会涌现新的数据信息，而用户可能并不能及时地获取这些数据信息，而在步骤S405中，竞价设备1通过对这些海量的网络数据的认知计算，可以帮助用户及时获知数据信息，并及时调整对象的维度及其所对应的权重；从而可以使得在步骤S401中，竞价设备1根据调整后的维度及权重，更准确地计算对象的打分值，从而可以对这些对象进行更精准的性价比预排序。
以酒店预订为例，假设某个地段正在举办大型会议，由于交通管制等因素，从而影响到该地段的交通状态，对于预定酒店的用户来讲，其可能并不知晓该信息，而在步骤S405中，竞价设备1通过对网络数据的认知计算，可以及时获取该信息，从而据此调整位于该地段的酒店的位置维度的权重或打分值，例如，调低该地段的酒店的交通状态维度的权重或打分值；随后，在步骤S401中，竞价设备1根据调整后的维度及其所对应的权重，再结合各个酒店在该维度上的打分，计算 各个酒店的打分值，从而为各个酒店进行更为精准的性价比预排序。
本领域技术人员应能理解，上述对网络数据的认知计算的方式仅为举例，其他现有的或今后可能出现的对网络数据的认知计算的方式如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1进一步结合网络数据的认知计算，调整对象的维度和对应的权重，从而使得对象的性价比预排序更加精准，更符合用户的期望，进一步提升了用户的使用体验。
优选地，该方法还包括步骤S406。在步骤S406中，竞价设备1根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
具体地，在步骤S401中，竞价设备1对各个对象进行性价比预排序之后，在步骤S406中，竞价设备1可以根据该性价比预排序后的对象生成对应的通知，随后，在步骤S406中，竞价设备1通过与商家的交互，例如，通过一次或多次调用这些商家所使用的计算机设备所提供的应用程序接口(API)，或通过其他约定的通信方式，将该通知发送给这些对象所对应的商家，例如，告知这些商家排名靠后，希望其提供更有竞争力的竞价信息，从而提高其排名，以此引导这些商家提供针对各个对象的竞价信息。
在此，在步骤S406中，竞价设备1向哪些商家发送通知可以是系统预置的也可以根据实际情况进行调整，例如，向所有商家发送通知，向性价比预排序之后排在倒数30％的商家发送通知，向性价比预排序之后排在倒数50％的商家发送通知等。
更优选地，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
具体地，在步骤S406中，竞价设备1不仅可以简单地通知商家提供针对对象的竞价信息，还可以将与用户相关的具体需求，在该通知 中一起告知商家，例如，将性价比预排序后的对象所对应的维度或该维度对应的权重告知商家，或者，直接将用户输入的需求提供给商家，或进一步地，对用户输入的需求进行语义分析、词义转换等处理之后，再将该需求提供给商家，以使商家获知用户所关注的需求，从而更有针对性地提供竞价信息。
例如，假设商家A对应的对象a，在性价比预排序之后排在最后一名，用户设置的对象的维度包括位置维度和价格维度，且位置维度的权重特别高，则在步骤S406中，竞价设备1根据该商家A对应的对象a的性价比预排序情况，通知该商家A提供有竞争力的竞价信息，例如，通知该商家A其对象a的性价比预排序排名不够乐观，希望其参与竞价，并且，在步骤S406中，竞价设备1还在该通知中将该用户特别关注的位置维度，一起告知该商家A，该商家A获得该通知之后，发现其对象a的位置维度无法改变，无法满足该用户的需求，因此，该商家A放弃竞价。
又如，假设商家A对应的对象a，在性价比预排序之后排在最后一名，而用户输入的需求为“价廉物美”，则在步骤S406中，竞价设备1根据该商家A对应的对象a的性价比预排序情况，通知该商家A提供有竞争力的竞价信息，例如，通知该商家A其对象a的性价比预排序排名不够乐观，希望其参与竞价，并且，在步骤S406中，竞价设备1还在该通知中将该用户的需求“价廉物美”一起告知该商家A，该商家A获得该通知之后，降低其对象a的单价，从而参与竞价；随后，在步骤S402中，竞价设备1获取该商家A所提供的竞价信息，如该对象a的降价幅度、或该对象a的新的单价；在步骤S403中，竞价设备1根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；在步骤S404中，竞价设备1将性价比重排序后的对象提供给用户。若该用户对此次性价比重排序后的对象满意，则从中进行选择，若不满意，则竞价设备1继续通知此次性价比重排序之后排名靠后的商家参与竞价；继续获取这些新参与竞价的商家所提供的竞价信息；根据这些竞价信息，对这些对象再次进行性价 比重排序，以获得性价比重排序后的对象；将性价比重排序后的对象提供给用户，直至该用户选择满足其需求的对象，或者，直至所有的商家都停止参与竞价，或者，直至满足该用户设置的或系统预设的预定时间阈值或预定性价比阈值。
本领域技术人员应能理解，上述发送给商家的通知所包括的内容仅为举例，其他现有的或今后可能出现的发送给商家的通知所包括的内容如可适用于本发明，也应包含在本发明的保护范围之内，此处不再赘述，并通过引用的方式包含于此。
在此，竞价设备1根据性价比重排序后的结果，通知对应的商家参与竞价，以提高其竞争力，进一步地，发送给商家的通知中还可以包括用户所关注的维度、权重或其他需求，以告知商家用户的关注点，从而引导商家进行有针对性的竞价，改进了传统方式中商家缺乏对于自身竞争力的了解的弊端，同时，使得性价比重排序后的结果更符合用户的需求，进一步提升用户的使用体验。
在此，竞价设备1引导商家和用户之间的互动，根据用户设置的对象的多个维度及这些维度所分别对应的权重，自动提示引导商家进行竞价，但不完全泄露用户的商业机密。例如，在竞价过程中，商家无法看到用户的预算底价，仅知道该商家的本轮竞价是否具有竞争力，或者，与用户预设的价格维度的总打分值的分值差距，或者，与用户预设的价格维度所包括的各个子维度所分别对应的打分值的分值差距。较佳地，商户在重新竞价后，不会马上得知更新的性价比排序，而可以在预定的时间节点，获知是否需要重新竞价或者已获得订单。
在此，竞价设备1在符合用户设置的维度和权重的基础上，充分调动市场竞争的效能，引导商家合理竞价，从而提升商家所对应的对象的性价比。
需要注意的是，本发明可在软件和/或软件与硬件的组合体中被实施，例如，本发明的各个装置可采用专用集成电路(ASIC)或任何其他类似硬件设备来实现。在一个实施例中，本发明的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本发明的软件程 序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本发明的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个步骤或功能的电路。
对于本领域技术人员而言，显然本发明不限于上述示范性实施例的细节，而且在不背离本发明的精神或基本特征的情况下，能够以其他的具体形式实现本发明。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本发明的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本发明内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。系统权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。
在权利要求书中规定了各个实施例的各个方面。在下列编号条款中规定了各个实施例的这些和其他方面：
1.一种性价比实时竞价的方法，其中，该方法包括以下步骤：
a根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
b获取所述对象所对应的商家提供的针对所述对象的竞价信息；
c根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；
d将所述性价比重排序后的对象提供给用户。
2.根据条款1所述的方法，其中，该方法还包括：
重复所述步骤b、c和d，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
3.根据条款1或2所述的方法，其中，所述步骤a还包括：
根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
4.根据条款1或2所述的方法，其中，该方法还包括：
基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
其中，所述步骤a还包括：
根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
5.根据条款1或2所述的方法，其中，该方法还包括：
根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
6.根据条款5所述的方法，其中，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
7.根据条款1或2所述的方法，其中，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
8.一种性价比实时竞价的竞价设备，其中，该竞价设备包括：
预排序装置，用于根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
竞价获取装置，用于获取所述对象所对应的商家提供的针对所述对象的竞价信息；
重排序装置，用于根据所述竞价信息，对所述预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；
提供装置，用于将所述性价比重排序后的对象提供给用户。
9.根据条款8所述的竞价设备，其中，所述竞价获取装置、重排序装置和提供装置依次重复执行操作，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
所述用户从所述性价比重排序后的对象中选择某个对象；
所述商家停止提供所述竞价信息；
达到预定时间阈值；
达到预定性价比阈值。
10.根据条款8或9所述的竞价设备，其中，预排序装置还用于：根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
11.根据条款8或9所述的竞价设备，其中，该竞价设备还包括：
调整装置，用于基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
其中，所述预排序装置还用于：
根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
12.根据条款8或9所述的竞价设备，其中，该竞价设备还包括：
通知装置，用于根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
13.根据条款12所述的竞价设备，其中，所述通知包括以下至少任一项：
所述性价比预排序后的对象所对应的维度；
所述维度所对应的权重；
所述用户所输入的需求。
14.根据条款8或9所述的竞价设备，其中，所述竞价信息包括以下至少任一项：
价格信息；
用户需求满足度信息；
优惠条款信息；
额外服务信息。
15.一种计算机可读存储介质，所述计算机可读存储介质存储有计算机代码，当所述计算机代码被执行时，如条款1至7中任一项所述的方法被执行。
16.一种计算机程序产品，当所述计算机程序产品被计算机设备执行时，如条款1至7中任一项所述的方法被执行。
17.一种计算机设备，所述计算机设备包括存储器和处理器，所述存储器中存储有计算机代码，所述处理器被配置来通过执行所述计算机代码以执行如条款1至7中任一项所述的方法。

Claims (17)

  1. 一种性价比实时竞价的方法，其中，该方法包括以下步骤：
    a根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
    b获取所述对象所对应的商家提供的针对所述对象的竞价信息；
    c根据所述竞价信息，对所述性价比预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；
    d将所述性价比重排序后的对象提供给用户。
  2. 根据权利要求1所述的方法，其中，该方法还包括：
    重复所述步骤b、c和d，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
    所述用户从所述性价比重排序后的对象中选择某个对象；
    所述商家停止提供所述竞价信息；
    达到预定时间阈值；
    达到预定性价比阈值。
  3. 根据权利要求1或2所述的方法，其中，所述步骤a还包括：
    根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
  4. 根据权利要求1或2所述的方法，其中，该方法还包括：
    基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
    其中，所述步骤a还包括：
    根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
  5. 根据权利要求1或2所述的方法，其中，该方法还包括：
    根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
  6. 根据权利要求5所述的方法，其中，所述通知包括以下至少任 一项：
    所述性价比预排序后的对象所对应的维度；
    所述维度所对应的权重；
    所述用户所输入的需求。
  7. 根据权利要求1或2所述的方法，其中，所述竞价信息包括以下至少任一项：
    价格信息；
    用户需求满足度信息；
    优惠条款信息；
    额外服务信息。
  8. 一种性价比实时竞价的竞价设备，其中，该竞价设备包括：
    预排序装置，用于根据用户设置的对象的维度及所述维度所对应的权重，对所述对象进行性价比预排序，以获得性价比预排序后的对象；
    竞价获取装置，用于获取所述对象所对应的商家提供的针对所述对象的竞价信息；
    重排序装置，用于根据所述竞价信息，对所述预排序后的对象进行性价比重排序，以获得性价比重排序后的对象；
    提供装置，用于将所述性价比重排序后的对象提供给用户。
  9. 根据权利要求8所述的竞价设备，其中，所述竞价获取装置、重排序装置和提供装置依次重复执行操作，直至满足预定条件，其中，所述预定条件包括以下至少任一项：
    所述用户从所述性价比重排序后的对象中选择某个对象；
    所述商家停止提供所述竞价信息；
    达到预定时间阈值；
    达到预定性价比阈值。
  10. 根据权利要求8或9所述的竞价设备，其中，预排序装置还用于：根据所述用户输入的需求，结合认知计算，筛选获得与所述需求相对应的对象，以参与所述性价比预排序。
  11. 根据权利要求8或9所述的竞价设备，其中，该竞价设备还包括：
    调整装置，用于基于对网络数据的认知计算，调整所述对象的维度及其所对应的权重；
    其中，所述预排序装置还用于：
    根据调整后的所述维度及其所对应的权重，对所述对象进行性价比预排序，以获得所述性价比预排序后的对象。
  12. 根据权利要求8或9所述的竞价设备，其中，该竞价设备还包括：
    通知装置，用于根据所述性价比预排序后的对象，向所述对象所对应的商家发送通知，以引导所述商家提供针对所述对象的竞价信息。
  13. 根据权利要求12所述的竞价设备，其中，所述通知包括以下至少任一项：
    所述性价比预排序后的对象所对应的维度；
    所述维度所对应的权重；
    所述用户所输入的需求。
  14. 根据权利要求8或9所述的竞价设备，其中，所述竞价信息包括以下至少任一项：
    价格信息；
    用户需求满足度信息；
    优惠条款信息；
    额外服务信息。
  15. 一种计算机可读存储介质，所述计算机可读存储介质存储有计算机代码，当所述计算机代码被执行时，如权利要求1至7中任一项所述的方法被执行。
  16. 一种计算机程序产品，当所述计算机程序产品被计算机设备执行时，如权利要求1至7中任一项所述的方法被执行。
  17. 一种计算机设备，所述计算机设备包括存储器和处理器，所述存储器中存储有计算机代码，所述处理器被配置来通过执行所述计算机代码以执行如权利要求1至7中任一项所述的方法。
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