WO2017118440A1 - 一种信息处理方法、服务器及终端、计算机存储介质 - Google Patents

一种信息处理方法、服务器及终端、计算机存储介质 Download PDF

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Publication number
WO2017118440A1
WO2017118440A1 PCT/CN2017/070680 CN2017070680W WO2017118440A1 WO 2017118440 A1 WO2017118440 A1 WO 2017118440A1 CN 2017070680 W CN2017070680 W CN 2017070680W WO 2017118440 A1 WO2017118440 A1 WO 2017118440A1
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WIPO (PCT)
Prior art keywords
information
media
user
terminal
media object
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PCT/CN2017/070680
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English (en)
French (fr)
Inventor
王倩
董冰峰
姚伶伶
陈俊良
罗新铭
王媛
李烈强
周建勋
王兵
Original Assignee
腾讯科技（深圳）有限公司
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Publication of WO2017118440A1 publication Critical patent/WO2017118440A1/zh
Priority to US15/937,578 priority Critical patent/US11449900B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Definitions

  • the present invention relates to communication technologies, and in particular, to an information processing method, a server and a terminal, and a computer storage medium.
  • Information recommendations are widely used in the Internet field.
  • the recommended information content is relatively simple. For example, only one information related to a specific keyword is recommended, and the information selectable by the user has limitations.
  • the recommended information content does not take into account the user's personality, such as the user's age, gender, interests, social, and does not provide users with the information content they need, that is, the information recommendation is not accurate enough. There is no effective solution.
  • the embodiments of the present invention are intended to provide an information processing method, a server, a terminal, and a computer storage medium, which at least solve the problems existing in the prior art, and can provide users with instantness, diversity, and personalized information recommendation. Thereby providing users with accurate aggregate information.
  • An embodiment of the present invention provides an information processing method, where the method includes:
  • the terminal Acquiring the first information from the terminal, where the first information includes at least: an operated media object and a user identifier;
  • the second information including a More than one piece of media information
  • third information includes at least one of basic user information, user behavior information, and user relationship chain information;
  • the fourth information including one or more pieces of media information
  • the operation for the media object is obtained, sending the first information, where the first information includes at least: an operated media object and a user identifier;
  • the second information includes one or more media information associated with the operated media object
  • the fourth information includes one or more user basic information and/or user behavior information determined by the user identifier and/or Or media information associated with user relationship chain information.
  • the first obtaining unit is configured to acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier;
  • a second acquiring unit configured to acquire second information associated with the operated media object, where the second information includes one or more pieces of media information
  • a third acquiring unit configured to acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and acquiring, associated with the third information, Fourth information, the fourth information includes one or more media information;
  • a sending unit configured to send the second information and the fourth information to provide to the The terminal performs aggregate display of media information.
  • a first display unit configured to display more than one media object on the first interface
  • An obtaining unit configured to obtain an operation for the media object
  • a sending unit configured to: when the obtaining unit obtains an operation for the media object, send the first information, where the first information includes at least: an operated media object and a user identifier;
  • a receiving unit configured to receive the second information and the fourth information
  • a second display unit configured to perform aggregation display on the second information and the fourth information on the second interface
  • the second information includes one or more media information associated with the operated media object
  • the fourth information includes one or more user basic information and/or user behavior information determined by the user identifier and/or Or media information associated with user relationship chain information.
  • the computer storage medium provided by the embodiment of the present invention stores a computer program for executing the above information processing method.
  • the first information is obtained from the terminal, where the first information includes at least: an operated media object and a user identifier; and acquiring second information associated with the operated media object, where the The second information includes one or more pieces of media information.
  • the third information is obtained according to the user identifier, and the third information includes at least one of user basic information, user behavior information, and user relationship chain information; and the acquiring is associated with the third information.
  • the fourth information, the fourth information includes one or more pieces of media information; and the second information and the fourth information are sent to provide the terminal with an aggregated display of the media information.
  • the second information provided for the terminal to be aggregated and displayed is associated with the operated media object. Since the operated media object represents the current target of the user, the information recommendation content is more timely and accurate.
  • the fourth information provided to the terminal for aggregation display is associated with user basic information and/or user behavior information and/or user relationship chain information, such that the information recommendation content More diverse and personalized.
  • FIG. 1 is a schematic diagram 1 of an aggregate display scenario
  • FIG. 2 is a schematic diagram of a page jump page and a second page jump page
  • FIG. 3 is a schematic diagram of hardware entities of each party performing information interaction in an embodiment of the present invention.
  • FIG. 4 is a schematic flowchart of an information processing method according to Embodiment 1 of the present invention.
  • FIG. 5 is a schematic flowchart of an information processing method according to Embodiment 2 of the present invention.
  • FIG. 6 is a schematic diagram of a social interest map according to an embodiment of the present invention.
  • FIG. 7 is a second schematic diagram of an aggregation display scenario according to an embodiment of the present invention.
  • FIG. 8 is a schematic flowchart of an information processing method according to Embodiment 3 of the present invention.
  • FIG. 9 is a schematic diagram 3 of an aggregation display scenario according to an embodiment of the present invention.
  • FIG. 10 is a schematic flowchart diagram of an information processing method according to Embodiment 4 of the present invention.
  • FIG. 11 is a schematic diagram 4 of an aggregation display scenario according to an embodiment of the present invention.
  • FIG. 12 is a schematic flowchart of an information processing method according to Embodiment 5 of the present invention.
  • FIG. 13 is a flowchart of accurate recommendation and personalized recommendation according to an embodiment of the present invention.
  • FIG. 14 is a flowchart of media information from advertisement to aggregation display according to an embodiment of the present invention.
  • FIG. 15 is a schematic diagram of association between media information bits according to an embodiment of the present invention.
  • FIG. 16 is a schematic flowchart of an information processing method according to Embodiment 7 of the present invention.
  • FIG. 17 is a schematic structural diagram of a server according to Embodiment 8 of the present invention.
  • FIG. 18 is a schematic structural diagram of a server according to Embodiment 9 of the present invention.
  • FIG. 19 is a schematic structural diagram of a terminal according to Embodiment 8 of the present invention.
  • Aggregated page ads Referring to Figure 1, in the new traffic page introduced by normal ad slot traffic, An innovative form of advertising that aggregates multiple ads and optimizes the CVR (Click Value Rate) performance and revenue of the ad platform through technical means or techniques.
  • CVR Click Value Rate
  • Social graph It is a map based on the social relationship between people and people. It analyzes the "people" in the online and offline social scenes as the smallest unit, and constructs a network map of the two-way relationship between social friends.
  • Interest map A map based on the common interests of people and people. According to the click data of the advertisement, the audience interest is analyzed with the “point of interest” as the smallest unit, and the network map of similar and related audiences is constructed.
  • Social interest map a product of mutual precipitation, expansion and symbiosis between social graphs and interest maps.
  • One hop page refers to the general advertising location of the traffic party accessed by the advertising platform.
  • Two-hop page Refer to Figure 2, which refers to multiple aggregated ad slots displayed on the newly added two-hop aggregate page.
  • FIG. 3 is a schematic diagram of hardware entities of each party performing information interaction according to an embodiment of the present invention.
  • FIG. 3 includes: a server 11...1n, a terminal 21-24, and the terminal 21-24 performs information interaction with a server through a wired network or a wireless network.
  • the terminal includes a mobile phone, a desktop computer, a PC, an all-in-one, etc.
  • the servers 11...1n can also interact with the terminal where the advertiser (or the object providing the creative and the content promotion) is located through the network. After the advertiser submits the advertisement to be placed, it is stored in the server cluster, and can be equipped with a series of processes such as an administrator reviewing the advertisement of the advertiser.
  • the terminal 21-24 is a terminal where a normal user (or an object called an advertisement display or exposure) is located. Among them, all applications installed in the terminal or specified applications (such as game applications, video applications, navigation applications, etc.) can add advertisements to show users more recommendation information. According to the embodiment of the present invention, based on the system shown in FIG. 3, the first information is obtained from the terminal, where the first information includes at least: an operated media object and a user identifier; and the first associated with the operated media object is obtained.
  • the second information includes more than one medium
  • obtaining third information according to the user identifier where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and acquiring fourth information associated with the third information, where The fourth information includes one or more pieces of media information; and the second information and the fourth information are sent to provide the terminal with an aggregated display of the media information.
  • the second information provided to the terminal for the aggregated presentation is associated with the operated media object, the operated media object represents the current target of the user, which can provide the user with instant and accurate information recommendation content.
  • the fourth information provided to the terminal for aggregation display is associated with the user basic information and/or the user behavior information and/or the user relationship chain information, so that the user can be provided with a variety of personalized information recommendation content.
  • FIG. 3 is only a system architecture example for implementing the embodiment of the present invention.
  • the embodiment of the present invention is not limited to the system architecture described in FIG. 3 above, and various embodiments of the present invention are proposed based on the system architecture.
  • Embodiment 1 is a diagrammatic representation of Embodiment 1:
  • FIG. 4 An information processing method according to an embodiment of the present invention is shown in FIG. 4, where the method includes:
  • Step 401 Acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier.
  • the terminal is a terminal where a normal user (or an object called an advertisement display or exposure) is located.
  • the users in the embodiment of the present invention all correspond to one user identifier, and the user identifier can distinguish different users in the social network.
  • the user identification can be implemented by a combination of any of the characters.
  • the first interface When the user browses the first interface on the terminal, more than one media object is displayed on the first interface.
  • the first interface is referred to as a page jump, and each media object displayed on a page skips a normal display position.
  • the media object is an interactive object that can respond to the operation.
  • the media information corresponding to the media object is displayed as a specific content, and the media information is any combination of the following information: text, Pictures, videos, audio.
  • the terminal When the user selects a media object to perform an operation (for example, clicking), the terminal carries the operated media object and the user identifier in the first information and sends the message to the server.
  • the server obtains the first information from the terminal, and after parsing the first information, obtains the operated media object and the user identifier.
  • Step 402 Acquire second information associated with the operated media object, the second information including one or more pieces of media information.
  • the user explicitly expresses the immediate interest of the user at the time of the operation of the media object in the page, and therefore, the second information associated with the operated media object is required by the user. Higher degrees.
  • the obtaining the second information associated with the media object of the operation is specifically: determining, according to the media object of the operation, a target keyword, where the target keyword is a keyword of the media object, such as a certain Branded shoes, clothes with certain characteristics, and so on. Then, all the media information whose keywords are consistent with the target keyword are grouped together as the second information.
  • the second information includes one or more media information, and each of the media information is associated with the media object, that is, the keywords are consistent.
  • the second information is displayed on the second interface through the second interface.
  • the second interface is a second hop page.
  • the media information displayed on the second hop page occupies an aggregate display position. Since the second information includes more than one piece of media information, the presentation of the second information is referred to as an aggregated display.
  • the user can be provided with instant and accurate information recommendation content.
  • Step 403 Acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and acquire fourth information associated with the third information,
  • the fourth information includes one or more pieces of media information.
  • a user ID uniquely identifies a user and can be determined based on the user ID.
  • the user's third information includes: user basic information and/or user behavior information and/or user relationship chain information; wherein, for the user basic information, for example, the user's age, gender, location, etc.; In terms of behavioral information, for example, whether the user likes to shop, whether he likes to play the game, whether the user is interested in the content of an advertisement information, etc.; for the user relationship chain information, such as QQ friend chain, WeChat friend circle, QQ space friend, High school classmates, college classmates, networking circles, etc.
  • the user basic information represents the user's natural attributes
  • the user behavior information represents the user's long-term interest
  • the user relationship chain information represents the user's social friends and social friends' interests.
  • the fourth information is associated with the third information, and the fourth information displayed on the second hop page is recommended according to the user's natural attributes, long-term interests, social friends, and social friends' interests, so that the user can be provided with a Diversity and personalized information recommendation content.
  • all the media information including the second information and the fourth information is uploaded to the server through the terminal by the advertiser (or the object providing the advertisement and the content promotion).
  • Media information in the case of advertising, includes many types, such as basic information such as the performance elements (speaker, advertising copy, music, etc.) contained in the advertising work; for example, brand-related information conveyed through advertising or exists in Brand information such as brand use experience in the consumer's memory; for example, information on the demand for life actions or values that are satisfied by using the brand; for example, purchase action information about the purchase or use of the brand by the consumer.
  • the information display style parameter it refers to how the content of the advertisement information is displayed. For example, the content of the advertisement information is displayed in the dynamic form of flash, or the static form of the gif, the background color of the advertisement information content, the background music, and the like. .
  • Step 404 Send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • the second information and the fourth information are sent to the terminal, and after the terminal receives the second information and the fourth information, the second information and the first Four
  • the multimedia information included in the information is aggregated and displayed.
  • the second information and the fourth information are displayed in a two-hop page.
  • one or more pieces of media information included in the second information are aggregated and displayed at a first area in the second page, and one or more pieces of media information included in the fourth information are performed in a second area of the second page.
  • the first area and the second area can be flexibly set according to the website scene, so that the user can view the instant and accurate information recommendation content in the first area, and view the diverse and personalized information recommendation content in the second area. .
  • Embodiment 2 is a diagrammatic representation of Embodiment 1:
  • FIG. 5 An information processing method according to an embodiment of the present invention is shown in FIG. 5, where the method includes:
  • Step 501 Acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier.
  • the terminal is a terminal where a normal user (or an object called an advertisement display or exposure) is located.
  • the users in the embodiment of the present invention all correspond to one user identifier, and the user identifier can distinguish different users in the social network.
  • the user identification can be implemented by a combination of any of the characters.
  • the first interface When the user browses the first interface on the terminal, more than one media object is displayed on the first interface.
  • the first interface is referred to as a page jump, and each media object displayed on a page skips a normal display position.
  • the media object is an interactive object that can respond to the operation.
  • the media information corresponding to the media object is displayed as a specific content, and the media information is any combination of the following information: text, Pictures, videos, audio.
  • the terminal When the user selects a media object to perform an operation (for example, clicking), the terminal carries the operated media object and the user identifier in the first information and sends the message to the server.
  • the server obtains the first information from the terminal, and after parsing the first information, obtains the operated media object and the user identifier.
  • Step 502 Acquire second information associated with the operated media object, the second letter The information includes more than one media information.
  • the user explicitly expresses the immediate interest of the user at the time of the operation of the media object in the page, and therefore, the second information associated with the operated media object is required by the user. Higher degrees.
  • the obtaining the second information associated with the media object of the operation is specifically: determining, according to the media object of the operation, a target keyword, where the target keyword is a keyword of the media object, such as a certain Branded shoes, clothes with certain characteristics, and so on. Then, all the media information whose keywords are consistent with the target keyword are grouped together as the second information.
  • the second information includes one or more media information, and each of the media information is associated with the media object, that is, the keywords are consistent.
  • the second information is displayed on the second interface through the second interface.
  • the second interface is a second hop page.
  • the media information displayed on the second hop page occupies an aggregate display position. Since the second information includes more than one piece of media information, the presentation of the second information is referred to as an aggregated display.
  • the user can be provided with instant and accurate information recommendation content.
  • Step 503 Analyze the social relationship chain data of each user, construct a social topological relationship between the users, analyze the user data for each media information operation, and construct a topological relationship of interest between the media information and the user;
  • the social topology relationship and the interest topological relationship are associated to construct a social interest topological relationship.
  • the social relationship chain data of each user is analyzed, a social topological relationship between the users is constructed, and the social topological relationship is drawn to form a social graph.
  • the friend relationship chain data of each user is mined and analyzed, and the “person” in the online and offline social scenes is analyzed as the smallest unit, and the social topological relationship of the two-way relationship between the social friends is constructed.
  • a two-way relationship between social friends for example, user A is a friend of user B, however, User B is not a friend of User A.
  • user data that operates on each piece of media information is analyzed, a topological relationship of interest between the media information and the user is constructed, and the interest topological relationship is mapped to form an interest map.
  • the crowd data is clicked according to the media information, and the user interest is analyzed by using the “point of interest” as a minimum unit, and the topological relationship of interest of the similar and related user interest groups is constructed.
  • the social topological relationship and the interest topological relationship are associated, a social interest topological relationship is constructed, and the social interest topological relationship is drawn to form a social interest map.
  • the social interest map includes the relationship between the social users and the relationship between the social users and the points of interest, and the social interest topological relationship displayed by the social interest map may be User basic information and/or user behavior information and/or user relationship chain information of each user in the network are determined.
  • Step 504 Determine, according to the social interest topological relationship, third information associated with the user identifier, where the third information includes at least one of user basic information, user behavior information, and user relationship chain information; The fourth information associated with the third information, the fourth information including one or more pieces of media information.
  • a user identifier uniquely identifies a user
  • the third information of the user can be determined according to the user identifier, including: basic user information and/or user behavior information and/or user relationship chain information; wherein, for the user basic information For example, the user's age, gender, location, etc.; for user behavior information, for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, etc.; Information, such as QQ friends chain, WeChat friends circle, QQ space friends, high school classmates, university classmates, people circle and so on.
  • the user basic information represents the user's natural attributes
  • the user behavior information represents the user's long-term interest
  • the user relationship chain information represents the user's social friends and social friends' interests.
  • the fourth information is associated with the third information
  • the fourth information displayed on the second hop page is According to the user's natural attributes, long-term interests, social friends and the interests of social friends, this can provide users with a variety of personalized information recommendations.
  • a user clicks on a brand of clothes (media objects) on a page jump page, and a pop-up page jumps on the page to display clothes that the friends like to wear related to the brand's clothes.
  • the clothes are recommended based on the interests of social friends, which can provide users with a variety of personalized information recommendation content.
  • all the media information including the second information and the fourth information is uploaded to the server through the terminal by the advertiser (or the object providing the advertisement and the content promotion).
  • Media information in the case of advertising, includes many types, such as basic information such as the performance elements (speaker, advertising copy, music, etc.) contained in the advertising work; for example, brand-related information conveyed through advertising or exists in Brand information such as brand use experience in the consumer's memory; for example, information on the demand for life actions or values that are satisfied by using the brand; for example, purchase action information about the purchase or use of the brand by the consumer.
  • the information display style parameter it refers to how the content of the advertisement information is displayed. For example, the content of the advertisement information is displayed in the dynamic form of flash, or the static form of the gif, the background color of the advertisement information content, the background music, and the like. .
  • Step 505 Send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • the second information and the fourth information are sent to the terminal, and after the terminal receives the second information and the fourth information, the second information and the first
  • the four pieces of information included in the multimedia information are aggregated and displayed.
  • the second information and the fourth information are displayed in a two-hop page.
  • one or more pieces of media information included in the second information are aggregated and displayed at a first area in the second page, and one or more pieces of media information included in the fourth information are performed in a second area of the second page.
  • the first area and the second area can be flexibly set according to the website scene, so that the user can watch the instant fine in the first area.
  • the quasi-information recommends the content, and the diverse, personalized information recommendation content is viewed at the second area.
  • Embodiment 3 is a diagrammatic representation of Embodiment 3
  • Step 801 Acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier.
  • the terminal is a terminal where a normal user (or an object called an advertisement display or exposure) is located.
  • the users in the embodiment of the present invention all correspond to one user identifier, and the user identifier can distinguish different users in the social network.
  • the user identification can be implemented by a combination of any of the characters.
  • the first interface When the user browses the first interface on the terminal, more than one media object is displayed on the first interface.
  • the first interface is referred to as a page jump, and each media object displayed on a page skips a normal display position.
  • the media object is an interactive object that can respond to the operation.
  • the media information corresponding to the media object is displayed as a specific content, and the media information is any combination of the following information: text, Pictures, videos, audio.
  • the terminal When the user selects a media object to perform an operation (for example, clicking), the terminal carries the operated media object and the user identifier in the first information and sends the message to the server.
  • the server obtains the first information from the terminal, and after parsing the first information, obtains the operated media object and the user identifier.
  • Step 802 Acquire second information associated with the operated media object, the second information including one or more pieces of media information.
  • the user explicitly expresses the immediate interest of the user at the time of the operation of the media object in the page, and therefore, the second information associated with the operated media object is required by the user. Higher degrees.
  • the second information associated with the media object of the operation is specifically: root According to the operated media object, a target keyword is determined, and the target keyword is a keyword of the media object, such as shoes of a certain brand, clothes with certain characteristics, and the like. Then, all the media information whose keywords are consistent with the target keyword are grouped together as the second information.
  • the second information includes one or more media information, and each of the media information is associated with the media object, that is, the keywords are consistent.
  • the second information is displayed on the second interface through the second interface.
  • the second interface is a second hop page.
  • the media information displayed on the second hop page occupies an aggregate display position. Since the second information includes more than one piece of media information, the presentation of the second information is referred to as an aggregated display.
  • the user can be provided with instant and accurate information recommendation content.
  • Step 803 Acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and acquire fourth information associated with the third information,
  • the fourth information includes one or more pieces of media information.
  • a user identifier uniquely identifies a user
  • the third information of the user can be determined according to the user identifier, including: basic user information and/or user behavior information and/or user relationship chain information; wherein, for the user basic information For example, the user's age, gender, location, etc.; for user behavior information, for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, etc.; Information, such as QQ friends chain, WeChat friends circle, QQ space friends, high school classmates, university classmates, people circle and so on.
  • the user basic information represents the user's natural attributes
  • the user behavior information represents the user's long-term interest
  • the user relationship chain information represents the user's social friends and social friends' interests.
  • the fourth information is associated with the third information, and the fourth information displayed on the second hop page is recommended according to the natural attributes of the user, long-term interests, social friends, and interests of social friends. This can provide users with a variety of personalized information recommendations.
  • all the media information including the second information and the fourth information is uploaded to the server through the terminal by the advertiser (or the object providing the advertisement and the content promotion).
  • Media information in the case of advertising, includes many types, such as basic information such as the performance elements (speaker, advertising copy, music, etc.) contained in the advertising work; for example, brand-related information conveyed through advertising or exists in Brand information such as brand use experience in the consumer's memory; for example, information on the demand for life actions or values that are satisfied by using the brand; for example, purchase action information about the purchase or use of the brand by the consumer.
  • the information display style parameter it refers to how the content of the advertisement information is displayed. For example, the content of the advertisement information is displayed in the dynamic form of flash, or the static form of the gif, the background color of the advertisement information content, the background music, and the like. .
  • Step 804 Acquire the promotion information corresponding to each media information in the second information and the fourth information.
  • the promotion object information is simultaneously sent to provide
  • the terminal performs aggregation display of media information and displays promotion object information corresponding to each media information.
  • the promotion object information refers to the advertiser information.
  • the promotion object information of the media information is also displayed, so that the user can contact the promotion object of the media information.
  • the media information such as an advertisement
  • the information of the merchant such as a phone
  • the two-page page aggregation to display the media information of each merchant, it can help the promotion target of small and medium-sized media information to enhance the competitiveness by means of “carrying the group”.
  • the aggregate display method of the embodiment of the present invention can provide small and medium-sized long-term advertisers with the ability to compete in groups, so that the advertisements of multiple small and medium-sized advertisers can be displayed on one page, thereby improving the overall competitiveness. More ads exposure.
  • the second information and the fourth information are sent to the terminal, and after the terminal receives the second information and the fourth information, the second information and the first
  • the four pieces of information included in the multimedia information are aggregated and displayed.
  • the second information and the fourth information are displayed in a two-hop page.
  • one or more pieces of media information included in the second information are aggregated and displayed at a first area in the second page, and one or more pieces of media information included in the fourth information are performed in a second area of the second page.
  • the first area and the second area can be flexibly set according to the website scene, so that the user can view the instant and accurate information recommendation content in the first area, and view the diverse and personalized information recommendation content in the second area. .
  • Embodiment 4 is a diagrammatic representation of Embodiment 4:
  • FIG. 10 An information processing method according to an embodiment of the present invention is as shown in FIG. 10, where the method includes:
  • Step 1001 Acquire first information from a terminal, where the first information includes at least: an operated media object and a user identifier.
  • the terminal is a terminal where a normal user (or an object called an advertisement display or exposure) is located.
  • the users in the embodiment of the present invention all correspond to one user identifier, and the user identifier can distinguish different users in the social network.
  • the user identification can be implemented by a combination of any of the characters.
  • the first interface When the user browses the first interface on the terminal, more than one media object is displayed on the first interface.
  • the first interface is referred to as a page jump, and each media object displayed on a page skips a normal display position.
  • the media object is an interactive object that can respond to the operation.
  • the media information corresponding to the media object is displayed as a specific content, and the media information is any combination of the following information: text, Pictures, videos, audio.
  • the terminal When the user selects a media object to perform an operation (for example, clicking), the terminal carries the operated media object and the user identifier in the first information and sends the message to the server. In this way, the server slave terminal The first information is obtained, and after the first information is parsed, the operated media object and the user identifier are obtained.
  • Step 1002 Determine, according to the operated media object, a media library that is adapted to the media object, where media information in the media library is consistent with a display style parameter of the operated media object.
  • the media object has a display style parameter
  • the display style parameter indicates how the media object is displayed.
  • the media object is displayed in the form of a product.
  • the product elements included in the display style parameter are: product image, product Quotes, product links, product briefs, and more.
  • Step 1003 Acquire, from the media library, second information associated with the operated media object, where the second information includes one or more pieces of media information.
  • the user explicitly expresses the immediate interest of the user at the time of the operation of the media object in the page, and therefore, the second information associated with the operated media object is required by the user. Higher degrees.
  • the obtaining the second information associated with the media object of the operation is specifically: determining, according to the media object of the operation, a target keyword, where the target keyword is a keyword of the media object, such as a certain Branded shoes, clothes with certain characteristics, and so on. Then, all the media information whose keywords are consistent with the target keyword are grouped together as the second information.
  • the second information includes one or more media information, and each of the media information is associated with the media object, that is, the keywords are consistent.
  • the second information is displayed on the second interface through the second interface.
  • the second interface is a second page, and the media information displayed on the second page is occupied by the second information. Is the aggregate display position. Since the second information includes more than one piece of media information, the presentation of the second information is referred to as an aggregated display.
  • the user can be provided with instant and accurate information recommendation content.
  • Step 1004 Acquire third information according to the user identifier, where the third information includes at least one of user basic information, user behavior information, and user relationship chain information; and obtaining, from the media library, the third information
  • the fourth information, the fourth information includes one or more pieces of media information.
  • a user identifier uniquely identifies a user
  • the third information of the user can be determined according to the user identifier, including: basic user information and/or user behavior information and/or user relationship chain information; wherein, for the user basic information For example, the user's age, gender, location, etc.; for user behavior information, for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, etc.; Information, such as QQ friends chain, WeChat friends circle, QQ space friends, high school classmates, university classmates, people circle and so on.
  • the user basic information represents the user's natural attributes
  • the user behavior information represents the user's long-term interest
  • the user relationship chain information represents the user's social friends and social friends' interests.
  • the fourth information is associated with the third information, and the fourth information displayed on the second hop page is recommended according to the user's natural attributes, long-term interests, social friends, and social friends' interests, so that the user can be provided with a Diversity and personalized information recommendation content.
  • all the media information including the second information and the fourth information is uploaded to the server through the terminal by the advertiser (or the object providing the advertisement and the content promotion).
  • Media information in the case of advertising, includes many types, such as basic information such as the performance elements (speaker, advertising copy, music, etc.) contained in the advertising work; for example, brand-related information conveyed through advertising or exists in Brands such as brand use experience in consumer memory Information; for example, information about the needs of a life action or value that is met by using a brand; for example, purchase action information about a consumer's purchase or use of a brand.
  • the information display style parameter it refers to how the content of the advertisement information is displayed. For example, the content of the advertisement information is displayed in the dynamic form of flash, or the static form of the gif, the background color of the advertisement information content, the background music, and the like. .
  • Step 1005 Send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • the second information and the fourth information are sent to the terminal, and after the terminal receives the second information and the fourth information, the second information and the first
  • the four pieces of information included in the multimedia information are aggregated and displayed.
  • the second information and the fourth information are displayed in a two-hop page.
  • one or more pieces of media information included in the second information are aggregated and displayed at a first area in the second page, and one or more pieces of media information included in the fourth information are performed in a second area of the second page.
  • the first area and the second area can be flexibly set according to the website scene, so that the user can view the instant and accurate information recommendation content in the first area, and view the diverse and personalized information recommendation content in the second area. .
  • the second information and the fourth information recommended for the user are selected from the media library, and the display style parameter of the media information in the media library is consistent with the display style parameter of the operated media object.
  • the aggregated display application in the example is shown in FIG.
  • the media information is presented to the user in the form of a product, and the user can easily click on "select" in a plurality of products (advertisements) of interest, without damaging the user experience of the marketing, and avoiding the inability of the user to distinguish between the advertisement and the product. Wrong click.
  • FIG. 12 An information processing method according to an embodiment of the present invention is as shown in FIG. 12, where the method includes:
  • Step 1201 Acquire first information and fifth information from the terminal, where the first information includes at least: an operated media object and a user identifier; and the fifth information includes at least: terminal location information and/or terminal network information.
  • the terminal is a terminal where a normal user (or an object called an advertisement display or exposure) is located.
  • the users in the embodiment of the present invention all correspond to one user identifier, and the user identifier can distinguish different users in the social network.
  • the user identification can be implemented by a combination of any of the characters.
  • the first interface When the user browses the first interface on the terminal, more than one media object is displayed on the first interface.
  • the first interface is referred to as a page jump, and each media object displayed on a page skips a normal display position.
  • the media object is an interactive object that can respond to the operation.
  • the media information corresponding to the media object is displayed as a specific content, and the media information is any combination of the following information: text, Pictures, videos, audio.
  • the terminal When the user selects a media object to perform an operation (for example, clicking), the terminal carries the operated media object and the user identifier in the first information and sends the message to the server.
  • the server obtains the first information from the terminal, and after parsing the first information, obtains the operated media object and the user identifier.
  • Step 1202 Acquire, according to the fifth information, second information associated with the operated media object, where the second information includes one or more pieces of media information.
  • the user explicitly expresses the immediate interest of the user at the time of the operation of the media object in the page, and therefore, the second information associated with the operated media object is required by the user. Higher degrees.
  • the obtaining the second information associated with the media object of the operation is specifically: determining, according to the media object of the operation, a target keyword, where the target keyword is a keyword of the media object, such as a certain Branded shoes, clothes with certain characteristics, and so on. Then, all the media information whose keywords are consistent with the target keyword are grouped together as the second information. Place The second information includes one or more pieces of media information, and each of the pieces of media information has an association with the media object, that is, the keywords are consistent.
  • the second information is displayed on the second interface through the second interface.
  • the second interface is a second hop page.
  • the media information displayed on the second hop page occupies an aggregate display position. Since the second information includes more than one piece of media information, the presentation of the second information is referred to as an aggregated display.
  • the user can be provided with instant and accurate information recommendation content.
  • Step 1203 Acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and the fifth information is associated with the third information.
  • the fourth information, the fourth information includes one or more pieces of media information.
  • a user identifier uniquely identifies a user
  • the third information of the user can be determined according to the user identifier, including: basic user information and/or user behavior information and/or user relationship chain information; wherein, for the user basic information For example, the user's age, gender, location, etc.; for user behavior information, for example, whether the user likes to shop, or likes to play the game, whether the user is interested in the content of an advertisement information, etc.; Information, such as QQ friends chain, WeChat friends circle, QQ space friends, high school classmates, university classmates, people circle and so on.
  • the user basic information represents the user's natural attributes
  • the user behavior information represents the user's long-term interest
  • the user relationship chain information represents the user's social friends and social friends' interests.
  • the fourth information is associated with the third information, and the fourth information displayed on the second hop page is recommended according to the user's natural attributes, long-term interests, social friends, and social friends' interests, so that the user can be provided with a Diversity and personalized information recommendation content.
  • all media information including the second information and the fourth information is determined by
  • the advertiser or the object that provides the creative and content promotion
  • Media information in the case of advertising, includes many types, such as basic information such as the performance elements (speaker, advertising copy, music, etc.) contained in the advertising work; for example, brand-related information conveyed through advertising or exists in Brand information such as brand use experience in the consumer's memory; for example, information on the demand for life actions or values that are satisfied by using the brand; for example, purchase action information about the purchase or use of the brand by the consumer.
  • the information display style parameter it refers to how the content of the advertisement information is displayed. For example, the content of the advertisement information is displayed in the dynamic form of flash, or the static form of the gif, the background color of the advertisement information content, the background music, and the like. .
  • Step 1204 Send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • the second information and the fourth information are sent to the terminal, and after the terminal receives the second information and the fourth information, the second information and the first
  • the four pieces of information included in the multimedia information are aggregated and displayed.
  • the second information and the fourth information are displayed in a two-hop page.
  • one or more pieces of media information included in the second information are aggregated and displayed at a first area in the second page, and one or more pieces of media information included in the fourth information are performed in a second area of the second page.
  • the first area and the second area can be flexibly set according to the website scene, so that the user can view the instant and accurate information recommendation content in the first area, and view the diverse and personalized information recommendation content in the second area. .
  • the media information recommendation on the second hop page is divided into an accurate recommendation and a personalized recommendation, and the accurate recommendation corresponds to the second information, and the personalized recommendation corresponds to the fourth information.
  • the solid line process is an accurate recommendation
  • the dotted line process is a personalized recommendation.
  • the operated media object represents the user's instant interest, and then combined with the environment information (fifth information) of the terminal, the media information is retrieved, the second information is obtained, and the second information is displayed in the area corresponding to the second information.
  • Personalized recommendation comprehensive user's natural attributes (user basic information), long-term interests (user behavior information), and social interests (user relationship chain information), and then combined with the terminal's environmental information (fifth information), the media information is retrieved, The fourth information is obtained and displayed in the area corresponding to the fourth information. Due to the instant, accurate and personalized media information recommendation, the high media information click rate and return on investment are brought about.
  • FIG. 14 is a flowchart of media information from advertisement to aggregation display according to an embodiment of the present invention, where the process includes:
  • Steps 1-5 are offline processing.
  • a single page application (SPA, single page web application) automatically delivers media objects in a page (by virtual gold); media objects promote the media information in the second page, or directly from the current media information.
  • Curry selects the existing media information as the media information in the second page.
  • Step 1 The media information of one page jump and the media information of two jump pages are subscribed and released together.
  • Step 2 Read the media information of a page jump, search the entire library offline, find all media information related to the media information of a page jump, and add a targeting id to the media information.
  • the added orientation The id is the media information id of a page jump.
  • Steps 3 and 4 The result of the output of the aggregate page index is built into the index. If it is the media information in the newly-launched second-hop page, then steps 3 and 4 are not performed.
  • Step 5 The index is loaded into the online sunfish. The offline process ends.
  • Steps 6-14 are the online search process.
  • Step 6 The media information display front end presents the CGI request media information to the media information, which is the first media information request.
  • Step 7 Media Information Showcases CGI Request Mixer.
  • Step 8 The mixer requests sunfish.
  • Step 9 The media information in the jump page is in line with this targeted recommendation and is effective for thousands of exhibitions.
  • the ECPM Effective Cost Per Mille
  • the ECPM is located in the top 75 (top-75) and is retrieved by the sunfish and sent to the mixer.
  • Step 10 Reranking calculates the ECPM of the media information in a page.
  • Step 11 The mixer returns the media information in the page to the media information display CGI. If not, return normal media information.
  • Step 12 The media information in the jump page is displayed to the front end of the media information display.
  • Step 13 If the user clicks on the media information in the page, jumps to the front end of the aggregate page.
  • the front end of the aggregated page uses the "media information id in one hop page" as a parameter to request the media information display CGI again, which is the second media information request.
  • the next process is the second media information request, which is different from the normal media information request in that: in the second media information request, the media information in the one-hop page needs to be considered, and one time in the retrieval
  • the media information id in the page is used as a retrieval condition for retrieving other media information related to media information in a page skip.
  • the media information bits in the second hop page are associated with the media information bits in the hop page, as shown in FIG.
  • the revenue in the second hop page is included in the media information bit traffic in the hop page, and the value of the aggregate page media information is bound to the traffic party value in a semi-decoupled manner.
  • it can be traced to which one-hop page traffic bit is introduced from a two-hop page, which facilitates the tracking of the effect optimization of the aggregated page item.
  • advertisers can target targeted e-commerce shopping interests based on the user's interest tags. It can also be targeted based on the behavior of the click-through ad, such as a shopping interest for a woman, a cosmetic brand, or an item; advertisers can choose to have users who have viewed the relevant product or brand. You can also click on the media information of the first page and the second page according to the history to perform targeted delivery. For example, a page skip advertisement label is “female skirt, summer dress”. The user clicks on this label to express interest in the skirt and summer dress, and dynamically calculates the second. An advertisement that jumps pages, sorting advertisements of aggregated pages in order of relevance scores.
  • An information processing method is as shown in FIG. 16, and the method includes:
  • Step 1601 Display more than one media object on the first interface.
  • the first interface is referred to as a page jump.
  • Step 1602 When obtaining an operation for the media object, sending the first information, where the first information includes at least: an operated media object and a user identifier.
  • Step 1603 Receive the second information and the fourth information, and perform aggregation display on the second information and the fourth information on the second interface.
  • the second interface is called a two-hop page.
  • the second information includes one or more media information associated with the operated media object
  • the fourth information includes one or more user basic information and/or user behavior information determined by the user identifier and/or Or media information associated with user relationship chain information.
  • the second object information and the promotion object information corresponding to each media information in the fourth information are simultaneously received;
  • the second information and the fourth information are aggregated and displayed on the second interface, the second information and the promotion object information corresponding to each media information in the fourth information are simultaneously displayed.
  • the embodiment of the present invention is applied to the terminal side, and the object that the terminal interacts with is the service side and the server side.
  • the method of acquiring the second information and the fourth information according to the first information is similar to the foregoing embodiment, and details are not described herein.
  • the server includes:
  • the first obtaining unit 171 is configured to acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier;
  • the second obtaining unit 172 is configured to acquire second information associated with the operated media object, where the second information includes one or more pieces of media information;
  • the third obtaining unit 173 is configured to acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; and acquiring the third information is associated with Fourth information, the fourth information includes one or more media information;
  • the sending unit 174 is configured to send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • a server according to an embodiment of the present invention includes:
  • the first obtaining unit 181 is configured to acquire first information from the terminal, where the first information includes at least: an operated media object and a user identifier;
  • the second obtaining unit 182 is configured to acquire second information associated with the operated media object, where the second information includes one or more pieces of media information;
  • the third obtaining unit 183 is configured to acquire third information according to the user identifier, where the third information includes at least one of basic user information, user behavior information, and user relationship chain information; And taking fourth information associated with the third information, where the fourth information includes one or more pieces of media information;
  • the sending unit 184 is configured to send the second information and the fourth information to provide the terminal with an aggregated display of media information.
  • the constructing unit 185 is configured to analyze the social relationship chain data of each user, construct a social topological relationship between the users, analyze the user data that operates the respective media information, and construct a topological relationship of interest between the media information and the user; Associating the social topological relationship and the interest topological relationship to construct a social interest topological relationship;
  • the third obtaining unit 183 is further configured to: determine third information associated with the user identifier according to the social interest topological relationship.
  • the server further includes:
  • the fourth obtaining unit 186 is configured to acquire the promotion object information corresponding to each media information in the second information and the fourth information;
  • the sending unit 184 is further configured to: when the second information and the fourth information are sent, simultaneously send the promotion object information to provide the terminal with the promotion object information corresponding to each media information.
  • the server further includes:
  • the determining unit 187 is configured to determine, according to the operated media object, a media library that is adapted to the media object, where media information in the media library is consistent with a display style parameter of the operated media object;
  • the second obtaining unit 182 is further configured to: acquire second information associated with the operated media object from the media library.
  • the third obtaining unit 183 is further configured to: acquire fourth information associated with the third information from the media library.
  • the server further includes:
  • the fifth obtaining unit 188 is configured to acquire fifth information from the terminal, where the fifth information includes at least: terminal location information and/or terminal network information;
  • the second obtaining unit 182 is further configured to: acquire, in combination with the fifth information, second information associated with the operated media object;
  • the third obtaining unit 183 is further configured to acquire, according to the fifth information, fourth information associated with the third information.
  • a terminal of the embodiment of the present invention as shown in FIG. 19, the terminal includes:
  • the first display unit 191 is configured to display more than one media object on the first interface
  • An obtaining unit 192 configured to obtain an operation for the media object
  • the sending unit 193 is configured to: when the obtaining unit obtains an operation for the media object, send the first information, where the first information includes at least: an operated media object and a user identifier;
  • the receiving unit 194 is configured to receive the second information and the fourth information
  • the second display unit 195 is configured to perform aggregation display on the second information and the fourth information on the second interface.
  • the second information includes one or more media information associated with the operated media object
  • the fourth information includes one or more user basic information and/or user behavior information determined by the user identifier and/or Or media information associated with user relationship chain information.
  • the receiving unit 194 is further configured to: when receiving the second information and the fourth information, simultaneously receive the promotion object information corresponding to each media information in the second information and the fourth information;
  • the second display unit 195 is further configured to: pair the second on the second interface When the information and the fourth information are aggregated and displayed, the second information and the promotion object information corresponding to each media information in the fourth information are simultaneously displayed.
  • the disclosed apparatus and method may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed.
  • the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.
  • the units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units, that is, may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be integrated into one unit;
  • the unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed.
  • the foregoing storage device includes the following steps: the foregoing storage medium includes: a mobile storage device, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.
  • ROM read-only memory
  • RAM random access memory
  • magnetic disk or an optical disk.
  • optical disk A medium that can store program code.
  • the above-described integrated unit of the present invention may be stored in a computer readable storage medium if it is implemented in the form of a software function module and sold or used as a standalone product.
  • the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions.
  • a computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a ROM, a RAM, a magnetic disk, or an optical disk.
  • the embodiment of the present invention further provides a computer storage medium, wherein a computer program is stored, and the computer program is used to execute the information processing method of the embodiment of the present invention.

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Abstract

一种信息处理方法、服务器（11……1n）及终端（21，22，23，24）、计算机存储介质，包括：从终端（21，22，23，24）获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识（401）；获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息（402）；根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息（403）；发送所述第二信息以及所述第四信息，以提供给所述终端（21，22，23，24）进行媒体信息的聚合展示（404）。

Description

一种信息处理方法、服务器及终端、计算机存储介质 技术领域
本发明涉及通讯技术，尤其涉及一种信息处理方法、服务器及终端、计算机存储介质。
背景技术
本申请发明人在实现本申请实施例技术方案的过程中，至少发现相关技术中存在如下技术问题：
信息推荐被广泛应用于互联网领域。通过互联网媒介进行信息推荐时，所推荐的信息内容较为单一，比如只推荐与特定关键词相关的一个信息，用户可选择的信息具有局限性。
此外，所推荐的信息内容没有考虑到用户的个性，比如用户的年龄、性别、兴趣、社交，并不能很好的为用户提供其所需要的信息内容，也即信息推荐不够精准，对于该问题，尚无有效解决方案。
发明内容
有鉴于此，本发明实施例希望提供一种信息处理方法、服务器及终端、计算机存储介质，至少解决了现有技术存在的问题，能为用户提供即时性、多样性以及个性化的信息推荐，从而为用户提供精准的聚合信息。
本发明实施例的技术方案是这样实现的：
本发明实施例提供了一种信息处理方法，所述方法包括：
从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一 个以上媒体信息；
根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；
获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
本发明另一实施例提供的信息处理方法，包括：
在第一界面上展示一个以上媒体对象；
获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
接收第二信息以及第四信息，在第二界面上对所述第二信息以及所述第四信息进行聚合展示；
其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
本发明实施例提供的服务器，包括：
第一获取单元，配置为从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
第二获取单元，配置为获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；
第三获取单元，配置为根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
发送单元，配置为发送所述第二信息以及所述第四信息，以提供给所 述终端进行媒体信息的聚合展示。
本发明实施例提供的终端，包括：
第一展示单元，配置为在第一界面上展示一个以上媒体对象；
获取单元，配置为获得针对所述媒体对象的操作；
发送单元，配置为当所述获取单元获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
接收单元，配置为接收第二信息以及第四信息；
第二展示单元，配置为在第二界面上对所述第二信息以及所述第四信息进行聚合展示；
其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
本发明实施例提供的计算机存储介质存储有计算机程序，该计算机程序用于执行上述信息处理方法。
本发明实施例的技术方案中，从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
采用本发明实施例，提供给终端进行聚合展示的第二信息与操作的媒体对象相关联，由于操作的媒体对象代表了用户当前的关注目标，这样信息推荐内容更加即时精准。提供给终端进行聚合展示的第四信息与用户基本信息和/或用户行为信息和/或用户关系链信息相关联，这样信息推荐内容 更加多样性、个性化。
附图说明
图1为聚合展示场景示意图一；
图2为一跳页与二跳页示意图；
图3为本发明实施例中进行信息交互的各方硬件实体的示意图；
图4为本发明实施例一的信息处理方法的流程示意图；
图5为本发明实施例二的信息处理方法的流程示意图；
图6为本发明实施例的社交兴趣图谱示意图；
图7为本发明实施例的聚合展示场景示意图二；
图8为本发明实施例三的信息处理方法的流程示意图；
图9为本发明实施例的聚合展示场景示意图三；
图10为本发明实施例四的信息处理方法的流程示意图；
图11为本发明实施例的聚合展示场景示意图四；
图12为本发明实施例五的信息处理方法的流程示意图；
图13为本发明实施例的精准推荐和个性化推荐的流程图；
图14为本发明实施例的媒体信息从投放至聚合展示的流程图；
图15为本发明实施例的媒体信息位之间的关联示意图；
图16为本发明实施例七的信息处理方法的流程示意图；
图17为本发明实施例八的服务器的结构组成示意图；
图18为本发明实施例九的服务器的结构组成示意图；
图19为本发明实施例八的终端的结构组成示意图。
具体实施方式
以下为本发明实施例中的相关术语的解释说明：
聚合页广告：参照图1，通过普通广告位流量引入的新增流量页面中， 将多个广告进行聚合展示，并通过技术手段或技巧优化广告主转化率(CVR，Click Value Rate)效果与提升广告平台收入的一种创新广告形式。
社交图谱：是以人和人的社会关系为线索建立的图谱，以互联网线上及线下社交场景中的“人”为最小单元进行分析，构建社交好友之间双向关系的网络图谱。
兴趣图谱：是以人和人的共同兴趣为线索建立的图谱，依据广告点击人群数据，以“兴趣点”为最小单位分析受众兴趣，构建相似及相关受众兴趣人群的网络图谱。
社交兴趣图谱：社交图谱与兴趣图谱互相沉淀、拓展与共生的产物。
一跳页：参照图2，指的是广告平台接入的流量方的普通广告位置。
二跳页：参照图2，指的是新增的二跳聚合页面上展示的多个聚合广告位置。
下面结合附图对技术方案的实施作进一步的详细描述。
图3为本发明实施例中进行信息交互的各方硬件实体的示意图，图3中包括：服务器11……1n、终端21-24，终端21-24通过有线网络或者无线网络与服务器进行信息交互，终端包括手机、台式机、PC机、一体机等类型，一个示例中，服务器11……1n还可以通过网络与广告主(或称为提供广告素材和内容推广的对象)所在的终端进行交互，广告主将想要投放的广告提交后，被存储在服务器集群中，可以配备管理员对广告主投放的广告进行审核等一系列处理。终端21-24为普通用户(或称为广告展示或曝光的对象)所在的终端。其中，终端中安装的所有应用或者指定的应用(如游戏应用，视频应用，导航应用等等)都可以添加广告以展示给用户更多的推荐信息。采用本发明实施例，基于上述图3所示的系统，从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体 信息；根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。由于提供给终端进行聚合展示的第二信息与操作的媒体对象相关联，操作的媒体对象代表了用户当前的关注目标，这样可以为用户提供即时精准的信息推荐内容。并且，提供给终端进行聚合展示的第四信息与用户基本信息和/或用户行为信息和/或用户关系链信息相关联，这样可以为用户提供个多样性、个性化的信息推荐内容。
上述图3的例子只是实现本发明实施例的一个系统架构实例，本发明实施例并不限于上述图3所述的系统架构，基于该系统架构，提出本发明各个实施例。
实施例一：
本发明实施例的一种信息处理方法，如图4所示，所述方法包括：
步骤401：从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识。
这里，所述终端为普通用户(或称为广告展示或曝光的对象)所在的终端。本发明实施例中的用户均对应一个用户标识，通过该用户标识可以区分社交网络中的不同用户。一个示例中，所述用户标识可以由任意字符的组合来实现。
当用户在终端上浏览第一界面时，第一界面上展示了一个以上媒体对象。这里，第一界面称为一跳页，一跳页上展示的各个媒体对象占用的是普通展示位。媒体对象是一种能够响应操作的交互对象，媒体对象在一跳页上进行展示时，以该媒体对象对应的媒体信息为具体内容进行展示，所述媒体信息为以下信息的任意组合：文字、图片、视频、音频。
当用户选择一个媒体对象进行操作(例如点击)时，终端将操作的媒体对象和用户标识携带在第一信息中发送给服务器。这样，服务器从终端获取第一信息，对第一信息进行解析后，便得到操作的媒体对象和用户标识。
步骤402：获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息。
本发明实施例中，用户针对一跳页中的媒体对象的操作，明确的表达了该用户当时的即时兴趣，因此，与所述操作的媒体对象相关联的第二信息，对于用户而言需求度较高。
本示例中，获取与所述操作的媒体对象相关联的第二信息具体为：根据所述操作的媒体对象，确定出目标关键词，该目标关键词为所述媒体对象的关键词，例如某品牌的鞋子、具有某特征的衣服等等。然后，将关键词与该目标关键词一致的所有媒体信息集合在一起作为所述第二信息。所述第二信息包括一个以上媒体信息，所述第二信息中的各个媒体信息与所述媒体对象都具有关联性，即关键词一致。
本示例中，第二信息在终端进行展示时，通过第二界面对第二信息进行展示，这里，第二界面为二跳页，二跳页上展示的各个媒体信息占用的是聚合展示位。由于第二信息包括一个以上媒体信息，因此，对第二信息的展示称为聚合展示。
本示例中，由于二跳页上所展示的各个媒体信息与一跳页上的媒体对象具有相关性，这样可以为用户提供即时精准的信息推荐内容。
步骤403：根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息。
本示例中，一个用户标识唯一确定一个用户，根据用户标识能够确定 该用户的第三信息，包括：用户基本信息和/或用户行为信息和/或用户关系链信息；其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等；对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣等等；对于用户关系链信息而言，比如QQ好友链，微信朋友圈，QQ空间好友，高中同学，大学同学，人脉圈等等。
可见，用户基本信息代表了用户的自然属性，用户行为信息代表了用户的长期兴趣，用户关系链信息代表了用户的社交好友以及社交好友的兴趣。基于此，第四信息与第三信息相关联，二跳页上所展示的第四信息是根据用户的自然属性、长期兴趣、社交好友以及社交好友的兴趣来推荐的，这样可以为用户提供个多样性、个性化的信息推荐内容。
本发明实施例中，包括第二信息和第四信息在内的所有媒体信息，由广告主(或称为提供广告素材和内容推广的对象)通过其终端上传至服务器。媒体信息，以广告为例，包括很多类型，比如：包含在广告作品内的表现要素(代言人、广告文案、音乐等)等广告基本信息；比如：通过广告传达的与品牌相关的信息或存在于消费者记忆中的品牌使用经验等品牌信息；比如：通过使用品牌从而得到满足的生活行动或价值观的需求信息；比如有关消费者购买或使用品牌方面等的购买行动信息。对于信息展示样式参数而言，是指广告信息的内容如何展现，比如广告信息的内容是以flash的动态形式展现，还是gif的静态形式展现，广告信息内容的背景色，背景音乐等等广告素材。
步骤404：发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
本示例中，将所述第二信息以及所述第四信息发送给所述终端，所述终端接收到所述第二信息和所述第四信息后，对所述第二信息和所述第四 信息包括的多媒体信息进行聚合展示。具体地，在二跳页中展示所述第二信息和所述第四信息。一个示例中，将第二信息所包括的一个以上媒体信息在二跳页中的第一区域处进行聚合展示，将第四信息所包括的一个以上媒体信息在二跳页中的第二区域进行聚合展示。第一区域与第二区域可以根据网站场景进行灵活设置，这样，用户可以在第一区域处观看到即时精准的信息推荐内容，并且在第二区域处观看到多样性、个性化的信息推荐内容。
实施例二：
本发明实施例的一种信息处理方法，如图5所示，所述方法包括：
步骤501：从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识。
这里，所述终端为普通用户(或称为广告展示或曝光的对象)所在的终端。本发明实施例中的用户均对应一个用户标识，通过该用户标识可以区分社交网络中的不同用户。一个示例中，所述用户标识可以由任意字符的组合来实现。
当用户在终端上浏览第一界面时，第一界面上展示了一个以上媒体对象。这里，第一界面称为一跳页，一跳页上展示的各个媒体对象占用的是普通展示位。媒体对象是一种能够响应操作的交互对象，媒体对象在一跳页上进行展示时，以该媒体对象对应的媒体信息为具体内容进行展示，所述媒体信息为以下信息的任意组合：文字、图片、视频、音频。
当用户选择一个媒体对象进行操作(例如点击)时，终端将操作的媒体对象和用户标识携带在第一信息中发送给服务器。这样，服务器从终端获取第一信息，对第一信息进行解析后，便得到操作的媒体对象和用户标识。
步骤502：获取与所述操作的媒体对象相关联的第二信息，所述第二信 息包括一个以上媒体信息。
本发明实施例中，用户针对一跳页中的媒体对象的操作，明确的表达了该用户当时的即时兴趣，因此，与所述操作的媒体对象相关联的第二信息，对于用户而言需求度较高。
本示例中，获取与所述操作的媒体对象相关联的第二信息具体为：根据所述操作的媒体对象，确定出目标关键词，该目标关键词为所述媒体对象的关键词，例如某品牌的鞋子、具有某特征的衣服等等。然后，将关键词与该目标关键词一致的所有媒体信息集合在一起作为所述第二信息。所述第二信息包括一个以上媒体信息，所述第二信息中的各个媒体信息与所述媒体对象都具有关联性，即关键词一致。
本示例中，第二信息在终端进行展示时，通过第二界面对第二信息进行展示，这里，第二界面为二跳页，二跳页上展示的各个媒体信息占用的是聚合展示位。由于第二信息包括一个以上媒体信息，因此，对第二信息的展示称为聚合展示。
本示例中，由于二跳页上所展示的各个媒体信息与一跳页上的媒体对象具有相关性，这样可以为用户提供即时精准的信息推荐内容。
步骤503：对各个用户的社交关系链数据进行分析，构建用户之间的社交拓扑关系；对各个媒体信息进行操作的用户数据进行分析，构建媒体信息与用户之间的兴趣拓扑关系；对所述社交拓扑关系以及所述兴趣拓扑关系进行关联，构建社交兴趣拓扑关系。
本示例中，对各个用户的社交关系链数据进行分析，构建用户之间的社交拓扑关系，将所述社交拓扑关系绘图出来形成社交图谱。具体实现时，对各个用户的好友关系链数据进行挖掘分析，以互联网线上及线下社交场景中的“人”为最小单元进行分析，构建社交好友之间双向关系的社交拓扑关系。这里，社交好友之间双向关系，例如，用户A是用户B的好友，但是， 用户B不是用户A的好友。
本示例中，对各个媒体信息进行操作的用户数据进行分析，构建媒体信息与用户之间的兴趣拓扑关系，将所述兴趣拓扑关系绘图出来形成兴趣图谱。具体实现时，依据媒体信息点击人群数据，以“兴趣点”为最小单位分析用户兴趣，构建相似及相关用户兴趣人群的兴趣拓扑关系。
本示例中，对所述社交拓扑关系以及所述兴趣拓扑关系进行关联，构建社交兴趣拓扑关系，将所述社交兴趣拓扑关系绘图出来形成社交兴趣图谱。具体实现时，参照图6，社交兴趣图谱中既包括了社交用户之间的关系，还包括了社交用户与兴趣点之间的关系，从社交兴趣图谱所展示出的社交兴趣拓扑关系中，可以确定出网络中各个用户的用户基本信息和/或用户行为信息和/或用户关系链信息。
步骤504：根据所述社交兴趣拓扑关系，确定与所述用户标识相关联的第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息。
本示例中，一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第三信息，包括：用户基本信息和/或用户行为信息和/或用户关系链信息；其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等；对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣等等；对于用户关系链信息而言，比如QQ好友链，微信朋友圈，QQ空间好友，高中同学，大学同学，人脉圈等等。
可见，用户基本信息代表了用户的自然属性，用户行为信息代表了用户的长期兴趣，用户关系链信息代表了用户的社交好友以及社交好友的兴趣。基于此，第四信息与第三信息相关联，二跳页上所展示的第四信息是 根据用户的自然属性、长期兴趣、社交好友以及社交好友的兴趣来推荐的，这样可以为用户提供个多样性、个性化的信息推荐内容。
参照图7，在一应用场景中，用户在一跳页上针对某品牌的衣服(媒体对象)进行点击，弹出二跳页上聚合展示了与该品牌的衣服相关的好友喜欢的衣服，好友喜欢的衣服(第四信息)是基于社交好友的兴趣来推荐的，这样可以为用户提供个多样性、个性化的信息推荐内容。
本发明实施例中，包括第二信息和第四信息在内的所有媒体信息，由广告主(或称为提供广告素材和内容推广的对象)通过其终端上传至服务器。媒体信息，以广告为例，包括很多类型，比如：包含在广告作品内的表现要素(代言人、广告文案、音乐等)等广告基本信息；比如：通过广告传达的与品牌相关的信息或存在于消费者记忆中的品牌使用经验等品牌信息；比如：通过使用品牌从而得到满足的生活行动或价值观的需求信息；比如有关消费者购买或使用品牌方面等的购买行动信息。对于信息展示样式参数而言，是指广告信息的内容如何展现，比如广告信息的内容是以flash的动态形式展现，还是gif的静态形式展现，广告信息内容的背景色，背景音乐等等广告素材。
步骤505：发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
本示例中，将所述第二信息以及所述第四信息发送给所述终端，所述终端接收到所述第二信息和所述第四信息后，对所述第二信息和所述第四信息包括的多媒体信息进行聚合展示。具体地，在二跳页中展示所述第二信息和所述第四信息。一个示例中，将第二信息所包括的一个以上媒体信息在二跳页中的第一区域处进行聚合展示，将第四信息所包括的一个以上媒体信息在二跳页中的第二区域进行聚合展示。第一区域与第二区域可以根据网站场景进行灵活设置，这样，用户可以在第一区域处观看到即时精 准的信息推荐内容，并且在第二区域处观看到多样性、个性化的信息推荐内容。
实施例三：
本发明实施例的一种信息处理方法，如图8所示，所述方法包括：
步骤801：从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识。
这里，所述终端为普通用户(或称为广告展示或曝光的对象)所在的终端。本发明实施例中的用户均对应一个用户标识，通过该用户标识可以区分社交网络中的不同用户。一个示例中，所述用户标识可以由任意字符的组合来实现。
当用户在终端上浏览第一界面时，第一界面上展示了一个以上媒体对象。这里，第一界面称为一跳页，一跳页上展示的各个媒体对象占用的是普通展示位。媒体对象是一种能够响应操作的交互对象，媒体对象在一跳页上进行展示时，以该媒体对象对应的媒体信息为具体内容进行展示，所述媒体信息为以下信息的任意组合：文字、图片、视频、音频。
当用户选择一个媒体对象进行操作(例如点击)时，终端将操作的媒体对象和用户标识携带在第一信息中发送给服务器。这样，服务器从终端获取第一信息，对第一信息进行解析后，便得到操作的媒体对象和用户标识。
步骤802：获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息。
本发明实施例中，用户针对一跳页中的媒体对象的操作，明确的表达了该用户当时的即时兴趣，因此，与所述操作的媒体对象相关联的第二信息，对于用户而言需求度较高。
本示例中，获取与所述操作的媒体对象相关联的第二信息具体为：根 据所述操作的媒体对象，确定出目标关键词，该目标关键词为所述媒体对象的关键词，例如某品牌的鞋子、具有某特征的衣服等等。然后，将关键词与该目标关键词一致的所有媒体信息集合在一起作为所述第二信息。所述第二信息包括一个以上媒体信息，所述第二信息中的各个媒体信息与所述媒体对象都具有关联性，即关键词一致。
本示例中，第二信息在终端进行展示时，通过第二界面对第二信息进行展示，这里，第二界面为二跳页，二跳页上展示的各个媒体信息占用的是聚合展示位。由于第二信息包括一个以上媒体信息，因此，对第二信息的展示称为聚合展示。
本示例中，由于二跳页上所展示的各个媒体信息与一跳页上的媒体对象具有相关性，这样可以为用户提供即时精准的信息推荐内容。
步骤803：根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息。
本示例中，一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第三信息，包括：用户基本信息和/或用户行为信息和/或用户关系链信息；其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等；对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣等等；对于用户关系链信息而言，比如QQ好友链，微信朋友圈，QQ空间好友，高中同学，大学同学，人脉圈等等。
可见，用户基本信息代表了用户的自然属性，用户行为信息代表了用户的长期兴趣，用户关系链信息代表了用户的社交好友以及社交好友的兴趣。基于此，第四信息与第三信息相关联，二跳页上所展示的第四信息是根据用户的自然属性、长期兴趣、社交好友以及社交好友的兴趣来推荐的， 这样可以为用户提供个多样性、个性化的信息推荐内容。
本发明实施例中，包括第二信息和第四信息在内的所有媒体信息，由广告主(或称为提供广告素材和内容推广的对象)通过其终端上传至服务器。媒体信息，以广告为例，包括很多类型，比如：包含在广告作品内的表现要素(代言人、广告文案、音乐等)等广告基本信息；比如：通过广告传达的与品牌相关的信息或存在于消费者记忆中的品牌使用经验等品牌信息；比如：通过使用品牌从而得到满足的生活行动或价值观的需求信息；比如有关消费者购买或使用品牌方面等的购买行动信息。对于信息展示样式参数而言，是指广告信息的内容如何展现，比如广告信息的内容是以flash的动态形式展现，还是gif的静态形式展现，广告信息内容的背景色，背景音乐等等广告素材。
步骤804：获取所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；发送所述第二信息以及所述第四信息时，同时发送所述推广对象信息，以提供给所述终端进行媒体信息的聚合展示以及展示各个媒体信息对应的推广对象信息。
这里，以媒体信息为广告为例，推广对象信息是指广告主信息。在某些场景下，展示媒体信息时，需要该媒体信息的推广对象信息也展示出来，这样，方便用户可以联系到媒体信息的推广对象。参照图9，通过二跳页聚合展示媒体信息比如广告时，将商家的信息比如电话也展示出来，可通过在各个媒体信息的尾部增加电话拨打按钮来实现，进一步优化展示效果。此外，通过二跳页聚合展示各个商家的媒体信息，能够帮助中小媒体信息的推广对象以“抱团”的方式提升竞争力，以广告商为例，中小长尾广告商面临营销经费少、竞争力不够导致曝光不足等问题，采用本发明实施例的聚合展示方式能够给中小长尾广告主提供抱团竞争能力，让多个中小广告主的广告聚合在一个页面上显示，从而提升整体竞争力，争取更多的广告 曝光。
本示例中，将所述第二信息以及所述第四信息发送给所述终端，所述终端接收到所述第二信息和所述第四信息后，对所述第二信息和所述第四信息包括的多媒体信息进行聚合展示。具体地，在二跳页中展示所述第二信息和所述第四信息。一个示例中，将第二信息所包括的一个以上媒体信息在二跳页中的第一区域处进行聚合展示，将第四信息所包括的一个以上媒体信息在二跳页中的第二区域进行聚合展示。第一区域与第二区域可以根据网站场景进行灵活设置，这样，用户可以在第一区域处观看到即时精准的信息推荐内容，并且在第二区域处观看到多样性、个性化的信息推荐内容。
实施例四：
本发明实施例的一种信息处理方法，如图10所示，所述方法包括：
步骤1001：从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识。
这里，所述终端为普通用户(或称为广告展示或曝光的对象)所在的终端。本发明实施例中的用户均对应一个用户标识，通过该用户标识可以区分社交网络中的不同用户。一个示例中，所述用户标识可以由任意字符的组合来实现。
当用户在终端上浏览第一界面时，第一界面上展示了一个以上媒体对象。这里，第一界面称为一跳页，一跳页上展示的各个媒体对象占用的是普通展示位。媒体对象是一种能够响应操作的交互对象，媒体对象在一跳页上进行展示时，以该媒体对象对应的媒体信息为具体内容进行展示，所述媒体信息为以下信息的任意组合：文字、图片、视频、音频。
当用户选择一个媒体对象进行操作(例如点击)时，终端将操作的媒体对象和用户标识携带在第一信息中发送给服务器。这样，服务器从终端 获取第一信息，对第一信息进行解析后，便得到操作的媒体对象和用户标识。
步骤1002：根据所述操作的媒体对象，确定出与所述媒体对象相适配的媒体库，所述媒体库中的媒体信息与所述操作的媒体对象的展示样式参数一致。
这里，媒体对象具有展示样式参数，展示样式参数表明了该媒体对象以何种方式进行展示，例如，媒体对象以产品形式进行展示，具体地，展示样式参数包括的产品要素有：产品图片、产品报价、产品链接、产品简介等等。为了让用户体验到所推荐的是媒体信息也通过产品来展示，需要确定出与所述媒体对象相适配的媒体库，所述媒体库中的媒体信息与所述操作的媒体对象的展示样式参数一致。这样，媒体库中的媒体信息也均以产品的形式进行展示。
步骤1003：从所述媒体库中获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息。
本发明实施例中，用户针对一跳页中的媒体对象的操作，明确的表达了该用户当时的即时兴趣，因此，与所述操作的媒体对象相关联的第二信息，对于用户而言需求度较高。
本示例中，获取与所述操作的媒体对象相关联的第二信息具体为：根据所述操作的媒体对象，确定出目标关键词，该目标关键词为所述媒体对象的关键词，例如某品牌的鞋子、具有某特征的衣服等等。然后，将关键词与该目标关键词一致的所有媒体信息集合在一起作为所述第二信息。所述第二信息包括一个以上媒体信息，所述第二信息中的各个媒体信息与所述媒体对象都具有关联性，即关键词一致。
本示例中，第二信息在终端进行展示时，通过第二界面对第二信息进行展示，这里，第二界面为二跳页，二跳页上展示的各个媒体信息占用的 是聚合展示位。由于第二信息包括一个以上媒体信息，因此，对第二信息的展示称为聚合展示。
本示例中，由于二跳页上所展示的各个媒体信息与一跳页上的媒体对象具有相关性，这样可以为用户提供即时精准的信息推荐内容。
步骤1004：根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；从所述媒体库中获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息。
本示例中，一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第三信息，包括：用户基本信息和/或用户行为信息和/或用户关系链信息；其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等；对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣等等；对于用户关系链信息而言，比如QQ好友链，微信朋友圈，QQ空间好友，高中同学，大学同学，人脉圈等等。
可见，用户基本信息代表了用户的自然属性，用户行为信息代表了用户的长期兴趣，用户关系链信息代表了用户的社交好友以及社交好友的兴趣。基于此，第四信息与第三信息相关联，二跳页上所展示的第四信息是根据用户的自然属性、长期兴趣、社交好友以及社交好友的兴趣来推荐的，这样可以为用户提供个多样性、个性化的信息推荐内容。
本发明实施例中，包括第二信息和第四信息在内的所有媒体信息，由广告主(或称为提供广告素材和内容推广的对象)通过其终端上传至服务器。媒体信息，以广告为例，包括很多类型，比如：包含在广告作品内的表现要素(代言人、广告文案、音乐等)等广告基本信息；比如：通过广告传达的与品牌相关的信息或存在于消费者记忆中的品牌使用经验等品牌 信息；比如：通过使用品牌从而得到满足的生活行动或价值观的需求信息；比如有关消费者购买或使用品牌方面等的购买行动信息。对于信息展示样式参数而言，是指广告信息的内容如何展现，比如广告信息的内容是以flash的动态形式展现，还是gif的静态形式展现，广告信息内容的背景色，背景音乐等等广告素材。
步骤1005：发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
本示例中，将所述第二信息以及所述第四信息发送给所述终端，所述终端接收到所述第二信息和所述第四信息后，对所述第二信息和所述第四信息包括的多媒体信息进行聚合展示。具体地，在二跳页中展示所述第二信息和所述第四信息。一个示例中，将第二信息所包括的一个以上媒体信息在二跳页中的第一区域处进行聚合展示，将第四信息所包括的一个以上媒体信息在二跳页中的第二区域进行聚合展示。第一区域与第二区域可以根据网站场景进行灵活设置，这样，用户可以在第一区域处观看到即时精准的信息推荐内容，并且在第二区域处观看到多样性、个性化的信息推荐内容。
本示例中，为用户推荐的第二信息和第四信息是从媒体库中选取的，媒体库中的媒体信息的展示样式参数与操作的媒体对象的展示样式参数一致。本示例中的聚合展示应用在购物场景中，参照图11，聚合展示出来的媒体信息也是以商品的形式进行展示，作为广告的媒体信息类原生的展示在社交购物场景中，这样，将所推荐的媒体信息以产品的形式呈现给用户，用户可以在多个感兴趣的产品(广告)中轻松点击“挑选”，既不破坏营销的用户体验，又避免了用户无法区分广告与产品而进行的误点击。
实施例五
本发明实施例的一种信息处理方法，如图12所示，所述方法包括：
步骤1201：从终端获取第一信息和第五信息，所述第一信息至少包括：操作的媒体对象和用户标识；所述第五信息至少包括：终端位置信息和/或终端网络信息。
这里，所述终端为普通用户(或称为广告展示或曝光的对象)所在的终端。本发明实施例中的用户均对应一个用户标识，通过该用户标识可以区分社交网络中的不同用户。一个示例中，所述用户标识可以由任意字符的组合来实现。
当用户在终端上浏览第一界面时，第一界面上展示了一个以上媒体对象。这里，第一界面称为一跳页，一跳页上展示的各个媒体对象占用的是普通展示位。媒体对象是一种能够响应操作的交互对象，媒体对象在一跳页上进行展示时，以该媒体对象对应的媒体信息为具体内容进行展示，所述媒体信息为以下信息的任意组合：文字、图片、视频、音频。
当用户选择一个媒体对象进行操作(例如点击)时，终端将操作的媒体对象和用户标识携带在第一信息中发送给服务器。这样，服务器从终端获取第一信息，对第一信息进行解析后，便得到操作的媒体对象和用户标识。
步骤1202：结合所述第五信息获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息。
本发明实施例中，用户针对一跳页中的媒体对象的操作，明确的表达了该用户当时的即时兴趣，因此，与所述操作的媒体对象相关联的第二信息，对于用户而言需求度较高。
本示例中，获取与所述操作的媒体对象相关联的第二信息具体为：根据所述操作的媒体对象，确定出目标关键词，该目标关键词为所述媒体对象的关键词，例如某品牌的鞋子、具有某特征的衣服等等。然后，将关键词与该目标关键词一致的所有媒体信息集合在一起作为所述第二信息。所 述第二信息包括一个以上媒体信息，所述第二信息中的各个媒体信息与所述媒体对象都具有关联性，即关键词一致。
本示例中，第二信息在终端进行展示时，通过第二界面对第二信息进行展示，这里，第二界面为二跳页，二跳页上展示的各个媒体信息占用的是聚合展示位。由于第二信息包括一个以上媒体信息，因此，对第二信息的展示称为聚合展示。
本示例中，由于二跳页上所展示的各个媒体信息与一跳页上的媒体对象具有相关性，这样可以为用户提供即时精准的信息推荐内容。
步骤1203：根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；结合所述第五信息获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息。
本示例中，一个用户标识唯一确定一个用户，根据用户标识能够确定该用户的第三信息，包括：用户基本信息和/或用户行为信息和/或用户关系链信息；其中，对于用户基本信息而言，比如，用户的年龄，性别，所在地区等等；对于用户行为信息而言，比如，用户喜好购物，还是喜欢打游戏，用户对某个广告信息内容是否感兴趣等等；对于用户关系链信息而言，比如QQ好友链，微信朋友圈，QQ空间好友，高中同学，大学同学，人脉圈等等。
可见，用户基本信息代表了用户的自然属性，用户行为信息代表了用户的长期兴趣，用户关系链信息代表了用户的社交好友以及社交好友的兴趣。基于此，第四信息与第三信息相关联，二跳页上所展示的第四信息是根据用户的自然属性、长期兴趣、社交好友以及社交好友的兴趣来推荐的，这样可以为用户提供个多样性、个性化的信息推荐内容。
本发明实施例中，包括第二信息和第四信息在内的所有媒体信息，由 广告主(或称为提供广告素材和内容推广的对象)通过其终端上传至服务器。媒体信息，以广告为例，包括很多类型，比如：包含在广告作品内的表现要素(代言人、广告文案、音乐等)等广告基本信息；比如：通过广告传达的与品牌相关的信息或存在于消费者记忆中的品牌使用经验等品牌信息；比如：通过使用品牌从而得到满足的生活行动或价值观的需求信息；比如有关消费者购买或使用品牌方面等的购买行动信息。对于信息展示样式参数而言，是指广告信息的内容如何展现，比如广告信息的内容是以flash的动态形式展现，还是gif的静态形式展现，广告信息内容的背景色，背景音乐等等广告素材。
步骤1204：发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
本示例中，将所述第二信息以及所述第四信息发送给所述终端，所述终端接收到所述第二信息和所述第四信息后，对所述第二信息和所述第四信息包括的多媒体信息进行聚合展示。具体地，在二跳页中展示所述第二信息和所述第四信息。一个示例中，将第二信息所包括的一个以上媒体信息在二跳页中的第一区域处进行聚合展示，将第四信息所包括的一个以上媒体信息在二跳页中的第二区域进行聚合展示。第一区域与第二区域可以根据网站场景进行灵活设置，这样，用户可以在第一区域处观看到即时精准的信息推荐内容，并且在第二区域处观看到多样性、个性化的信息推荐内容。
本发明实施例中，二跳页上的媒体信息推荐分为精准推荐和个性化推荐，精准推荐对应第二信息，个性化推荐对应第四信息。参照图13，实线流程为精准推荐，虚线流程为个性化推荐。对于精准推荐，操作的媒体对象代表了用户的即时兴趣，然后结合终端的环境信息(第五信息)，对媒体信息进行检索，得到第二信息，并在第二信息对应的区域进行展示。对于 个性化推荐，综合用户的自然属性(用户基本信息)、长期兴趣(用户行为信息)以及社交兴趣(用户关系链信息)，然后结合终端的环境信息(第五信息)，对媒体信息进行检索，得到第四信息，并在第四信息对应的区域进行展示。由于即时、精准且个性化的媒体信息推荐，带来了较高的媒体信息点击率和投资回报率。
实施例六
参照图14，图14为本发明实施例的媒体信息从投放至聚合展示的流程图，该流程包括：
第1-5步是离线处理流程。由单页网页应用(SPA，single page web application)自行投放一跳页中的媒体对象(按虚拟金计费)；媒体信息的推广对象投放二跳页中的媒体信息，或者直接从目前媒体信息库里选择现有的媒体信息作为二跳页中的媒体信息。
第1步：一跳页的媒体信息和二跳页的媒体信息，一同订阅发布。
第2步：读取一跳页的媒体信息，离线检索全库，查找与一跳页的媒体信息相关的所有媒体信息，对这些媒体信息新增定向id，一种示例中，新增的定向id为一跳页的媒体信息id。
第3、4步：将聚合页索引输出的结果建立到索引(index)中。如果是新投的二跳页中的媒体信息，则不用执行第3步和第4步。
第5步：索引加载到线上sunfish。离线流程结束。
第6-14步是在线检索流程。
第6步：媒体信息展示前端向媒体信息展示CGI请求媒体信息，这是第一次媒体信息请求。
第7步：媒体信息展示CGI请求mixer。
第8步：mixer请求sunfish。
第9步：一跳页中的媒体信息如果符合本次定向推荐，且有效千次展 示费用(ECPM，Effective Cost Per Mille)位于前75位(top-75)，则被sunfish检索出，送往mixer。
第10步：重排序(reranking)计算一跳页中媒体信息的ECPM。
这里，一跳页中媒体信息不计费，一跳页中媒体信息的按点击付费cpc_1计算公式为：cpc_1＝sum{ctr_2×cpc_2}，其中ctr_2，cpc_2分别是二跳页中媒体信息的点击率和出价。
第11步：mixer将一跳页中的媒体信息返回给媒体信息展示CGI。如果无，则返回正常媒体信息。
第12步：一跳页中的媒体信息展示到媒体信息展示前端。
第13步：如果用户点击了一跳页中的媒体信息，则跳转到聚合页前端。
聚合页前端以“一跳页中的媒体信息id”为参数，再次请求媒体信息展示CGI，这是第二次媒体信息请求。接下来的流程，则是第二次媒体信息请求，和普通媒体信息请求不同之处在于：在第二次媒体信息请求时，需要考虑到一跳页中的媒体信息，在检索时，一跳页中的媒体信息id作为检索条件，用于检索与一跳页中的媒体信息相关的其他媒体信息。
为了更好的将聚合页(二跳页)中的媒体信息流量与普通流量进行一体化融合，将二跳页中的媒体信息位与一跳页中的媒体信息位进行关联，参照图15，通过此关联方式，可以灵活实现：二跳页中的收入计入到一跳页中媒体信息位流量中，将聚合页媒体信息的价值与流量方价值通过半解耦的方式进行了绑定。此外，可以追踪到某个二跳页从哪一个一跳页流量位引入，便于聚合页项目进行效果优化的追踪。
以多媒体信息为广告为例，大部分的广告主在投放广告时，并不一定十分清晰的了解自己的产品适合投放给哪一部分的用户，造成曝光量少，点击率低的结果。采用本发明实施例的聚合展示，将很大程度上帮助广告主进行广告效果的优化。
从优化定向需求出发，广告主可以根据用户的兴趣标签进行定向投放，电商购物兴趣。还可以根据点击广告的行为进行定向投放，例如对某女装、某化妆品品牌或某件商品的购物兴趣；广告主投放的时候可以选择已经浏览过相关商品或品牌的用户进行投放。还可以根据历史点击一跳页和二跳页的媒体信息进行定向投放，例如一跳页广告标签为“女裙、夏装”，用户点击此标签表示对女裙、夏装感兴趣，动态计算出二跳页的广告，按照相关性的得分排序排列聚合页面的广告。
实施例七
本发明实施例的一种信息处理方法，如图16所示，所述方法包括：
步骤1601：在第一界面上展示一个以上媒体对象。
这里，第一界面称为一跳页。
步骤1602：获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识。
步骤1603：接收第二信息以及第四信息，在第二界面上对所述第二信息以及所述第四信息进行聚合展示。
这里，第二界面称为二跳页。
其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
本示例中，接收所述第二信息以及所述第四信息时，同时接收所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
在所述第二界面上对所述第二信息以及所述第四信息进行聚合展示时，同时展示所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息。
本发明实施例应用于终端侧，终端所交互的对象为服务侧，服务器侧 根据第一信息获取第二信息以及第四信息的方法与上述实施例类似，不做赘述。
实施例八
本发明实施例的一种服务器，如图17所示，所述服务器包括：
第一获取单元171，配置为从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
第二获取单元172，配置为获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；
第三获取单元173，配置为根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
发送单元174，配置为发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
这里需要指出的是：以上涉及服务器的描述，与上述方法描述是类似的，不做赘述。对于本发明服务器实施例中未披露的技术细节，请参照本发明方法实施例的描述。
实施例九
本发明实施例的一种服务器，如图18所示，所述服务器包括：
第一获取单元181，配置为从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
第二获取单元182，配置为获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；
第三获取单元183，配置为根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获 取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
发送单元184，配置为发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
构建单元185，配置为对各个用户的社交关系链数据进行分析，构建用户之间的社交拓扑关系；对各个媒体信息进行操作的用户数据进行分析，构建媒体信息与用户之间的兴趣拓扑关系；对所述社交拓扑关系以及所述兴趣拓扑关系进行关联，构建社交兴趣拓扑关系；
所述第三获取单元183，进一步配置为：根据所述社交兴趣拓扑关系，确定与所述用户标识相关联的第三信息。
所述服务器还包括：
第四获取单元186，配置为获取所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
所述发送单元184，进一步配置为：发送所述第二信息以及所述第四信息时，同时发送所述推广对象信息，以提供给所述终端展示各个媒体信息对应的推广对象信息。
所述服务器还包括：
确定单元187，配置为根据所述操作的媒体对象，确定出与所述媒体对象相适配的媒体库，所述媒体库中的媒体信息与所述操作的媒体对象的展示样式参数一致；
所述第二获取单元182，进一步配置为：从所述媒体库中获取与所述操作的媒体对象相关联的第二信息。
所述第三获取单元183，进一步配置为：从所述媒体库中获取与所述第三信息相关联的第四信息。
所述服务器还包括：
第五获取单元188，配置为从所述终端获取第五信息，所述第五信息至少包括：终端位置信息和/或终端网络信息；
所述第二获取单元182，进一步配置为：结合所述第五信息获取与所述操作的媒体对象相关联的第二信息；
所述第三获取单元183，进一步配置为：结合所述第五信息获取与所述第三信息相关联的第四信息。
这里需要指出的是：以上涉及服务器的描述，与上述方法描述是类似的，不做赘述。对于本发明服务器实施例中未披露的技术细节，请参照本发明方法实施例的描述。
实施例十
本发明实施例的一种终端，如图19所示，所述终端包括：
第一展示单元191，配置为在第一界面上展示一个以上媒体对象；
获取单元192，配置为获得针对所述媒体对象的操作；
发送单元193，配置为当所述获取单元获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
接收单元194，配置为接收第二信息以及第四信息；
第二展示单元195，配置为在第二界面上对所述第二信息以及所述第四信息进行聚合展示；
其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
所述接收单元194，进一步配置为：接收所述第二信息以及所述第四信息时，同时接收所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
所述第二展示单元195，进一步配置为：在所述第二界面上对所述第二 信息以及所述第四信息进行聚合展示时，同时展示所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息。
在本申请所提供的几个实施例中，应该理解到，所揭露的设备和方法，可以通过其它的方式实现。以上所描述的设备实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，如：多个单元或组件可以结合，或可以集成到另一个系统，或一些特征可以忽略，或不执行。另外，所显示或讨论的各组成部分相互之间的耦合、或直接耦合、或通信连接可以是通过一些接口，设备或单元的间接耦合或通信连接，可以是电性的、机械的或其它形式的。
上述作为分离部件说明的单元可以是、或也可以不是物理上分开的，作为单元显示的部件可以是、或也可以不是物理单元，即可以位于一个地方，也可以分布到多个网络单元上；可以根据实际的需要选择其中的部分或全部单元来实现本实施例方案的目的。
另外，在本发明各实施例中的各功能单元可以全部集成在一个处理单元中，也可以是各单元分别单独作为一个单元，也可以两个或两个以上单元集成在一个单元中；上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
本领域普通技术人员可以理解：实现上述方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成，前述的程序可以存储于一计算机可读取存储介质中，该程序在执行时，执行包括上述方法实施例的步骤；而前述的存储介质包括：移动存储设备、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
或者，本发明上述集成的单元如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。 基于这样的理解，本发明实施例的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机、服务器、或者网络设备等)执行本发明各个实施例所述方法的全部或部分。而前述的存储介质包括：移动存储设备、ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。
相应地，本发明实施例还提供一种计算机存储介质，其中存储有计算机程序，该计算机程序用于执行本发明实施例的信息处理方法。
以上所述，仅为本发明的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以所述权利要求的保护范围为准。

Claims (15)

  1. 一种信息处理方法，所述方法包括：
    从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
    获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；
    根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；
    获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
    发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
  2. 根据权利要求1所述的信息处理方法，其中，所述方法还包括：
    对各个用户的社交关系链数据进行分析，构建用户之间的社交拓扑关系；
    对各个媒体信息进行操作的用户数据进行分析，构建媒体信息与用户之间的兴趣拓扑关系；
    对所述社交拓扑关系以及所述兴趣拓扑关系进行关联，构建社交兴趣拓扑关系；
    所述根据所述用户标识，获取第三信息，包括：
    根据所述社交兴趣拓扑关系，确定与所述用户标识相关联的第三信息。
  3. 根据权利要求1所述的信息处理方法，其中，所述方法还包括：
    获取所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
    发送所述第二信息以及所述第四信息时，同时发送所述推广对象信息， 以提供给所述终端展示各个媒体信息对应的推广对象信息。
  4. 根据权利要求1所述的信息处理方法，其中，所述方法还包括：
    根据所述操作的媒体对象，确定出与所述媒体对象相适配的媒体库，所述媒体库中的媒体信息与所述操作的媒体对象的展示样式参数一致；
    所述获取与所述操作的媒体对象相关联的第二信息，包括：
    从所述媒体库中获取与所述操作的媒体对象相关联的第二信息；
    所述获取与所述第三信息相关联的第四信息，包括：
    从所述媒体库中获取与所述第三信息相关联的第四信息。
  5. 根据权利要求1至4任一项所述的信息处理方法，其中，所述方法还包括：
    从所述终端获取第五信息，所述第五信息至少包括：终端位置信息和/或终端网络信息；
    所述获取与所述操作的媒体对象相关联的第二信息，包括：
    结合所述第五信息获取与所述操作的媒体对象相关联的第二信息；
    所述获取与所述第三信息相关联的第四信息，包括：
    结合所述第五信息获取与所述第三信息相关联的第四信息。
  6. 一种信息处理方法，所述方法包括：
    在第一界面上展示一个以上媒体对象；
    获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
    接收第二信息以及第四信息，在第二界面上对所述第二信息以及所述第四信息进行聚合展示；
    其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
  7. 根据权利要求6所述的信息处理方法，其中，所述方法还包括：
    接收所述第二信息以及所述第四信息时，同时接收所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
    在所述第二界面上对所述第二信息以及所述第四信息进行聚合展示时，同时展示所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息。
  8. 一种服务器，所述服务器包括：
    第一获取单元，配置为从终端获取第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
    第二获取单元，配置为获取与所述操作的媒体对象相关联的第二信息，所述第二信息包括一个以上媒体信息；
    第三获取单元，配置为根据所述用户标识，获取第三信息，所述第三信息至少包括用户基本信息、用户行为信息和用户关系链信息之一；获取与所述第三信息相关联的第四信息，所述第四信息包括一个以上媒体信息；
    发送单元，配置为发送所述第二信息以及所述第四信息，以提供给所述终端进行媒体信息的聚合展示。
  9. 根据权利要求8所述的服务器，其中，所述服务器还包括：
    构建单元，配置为对各个用户的社交关系链数据进行分析，构建用户之间的社交拓扑关系；对各个媒体信息进行操作的用户数据进行分析，构建媒体信息与用户之间的兴趣拓扑关系；对所述社交拓扑关系以及所述兴趣拓扑关系进行关联，构建社交兴趣拓扑关系；
    所述第三获取单元，进一步配置为：根据所述社交兴趣拓扑关系，确定与所述用户标识相关联的第三信息。
  10. 根据权利要求8所述的服务器，其中，所述服务器还包括：
    第四获取单元，配置为获取所述第二信息以及所述第四信息中各个媒 体信息对应的推广对象信息；
    所述发送单元，进一步配置为：发送所述第二信息以及所述第四信息时，同时发送所述推广对象信息，以提供给所述终端展示各个媒体信息对应的推广对象信息。
  11. 根据权利要求8所述的服务器，其中，所述服务器还包括：
    确定单元，配置为根据所述操作的媒体对象，确定出与所述媒体对象相适配的媒体库，所述媒体库中的媒体信息与所述操作的媒体对象的展示样式参数一致；
    所述第二获取单元，进一步配置为：从所述媒体库中获取与所述操作的媒体对象相关联的第二信息。
    所述第三获取单元，进一步配置为：从所述媒体库中获取与所述第三信息相关联的第四信息。
  12. 根据权利要求8至11任一项所述的服务器，其中，所述服务器还包括：
    第五获取单元，配置为从所述终端获取第五信息，所述第五信息至少包括：终端位置信息和/或终端网络信息；
    所述第二获取单元，进一步配置为：结合所述第五信息获取与所述操作的媒体对象相关联的第二信息；
    所述第三获取单元，进一步配置为：结合所述第五信息获取与所述第三信息相关联的第四信息。
  13. 一种终端，所述终端包括：
    第一展示单元，配置为在第一界面上展示一个以上媒体对象；
    获取单元，配置为获得针对所述媒体对象的操作；
    发送单元，配置为当所述获取单元获得针对所述媒体对象的操作时，发送第一信息，所述第一信息至少包括：操作的媒体对象和用户标识；
    接收单元，配置为接收第二信息以及第四信息；
    第二展示单元，配置为在第二界面上对所述第二信息以及所述第四信息进行聚合展示；
    其中，所述第二信息包括一个以上与所述操作的媒体对象相关联的媒体信息，所述第四信息包括一个以上与所述用户标识确定出的用户基本信息和/或用户行为信息和/或用户关系链信息相关联的媒体信息。
  14. 根据权利要求13所述的终端，其中，
    所述接收单元，进一步配置为：接收所述第二信息以及所述第四信息时，同时接收所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息；
    所述第二展示单元，进一步配置为：在所述第二界面上对所述第二信息以及所述第四信息进行聚合展示时，同时展示所述第二信息以及所述第四信息中各个媒体信息对应的推广对象信息。
  15. 一种计算机存储介质，所述计算机存储介质中存储有计算机可执行指令，该计算机可执行指令配置为执行权利要求1-7任一项所述的信息处理方法。
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