WO2017101413A1 - 一种信息推送方法及信息推送装置 - Google Patents

一种信息推送方法及信息推送装置 Download PDF

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Publication number
WO2017101413A1
WO2017101413A1 PCT/CN2016/089532 CN2016089532W WO2017101413A1 WO 2017101413 A1 WO2017101413 A1 WO 2017101413A1 CN 2016089532 W CN2016089532 W CN 2016089532W WO 2017101413 A1 WO2017101413 A1 WO 2017101413A1
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Prior art keywords
information
user
interest
type
spam
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English (en)
French (fr)
Inventor
柯真东
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Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Priority to US15/241,868 priority Critical patent/US20170171330A1/en
Publication of WO2017101413A1 publication Critical patent/WO2017101413A1/zh
Anticipated expiration legal-status Critical
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding

Definitions

  • the present invention relates to the field of information push, and in particular to an information push method and an information push device.
  • APPs such as text information, picture information, sound information, and video information.
  • many APPs currently recommend information that may be of interest to users so that they can directly present the information they need to reduce the user. Search for demand.
  • the information currently pushed by the screening is based only on the browsing history of the user information, and the information to be pushed is determined from the existing information base, and then recommended to the user.
  • the information pushed by the above push method cannot accurately match the information that the user is really interested in, that is, it usually contains a lot of information that the user is not interested in, so often it is not appropriate to push the user interested in it.
  • the information in essence, does not substantially give the user high satisfaction, and if the accuracy is too low, it will lead to user dissatisfaction.
  • An object of the embodiments of the present invention is to provide an information pushing method and an information pushing device, the information
  • the push method can push the information of interest to the user more accurately, thereby greatly improving the user's satisfaction.
  • an embodiment of the present invention provides an information pushing method, where the information pushing method includes: determining a type of information that is of interest to a user and a degree of interest in the information type; and determining information according to the source information base.
  • the feature quantity and the user's interest in the information weight the information in the source information base, and when the weighted value of the information exceeds the preset value, the information is pushed to the client.
  • the information pushing method further includes: establishing a spam list; and having, in the source information repository, spam that matches information in the spam list and the spam information is not of interest to the user. In the case of the type of information, the spam is blocked for the user.
  • the type of information of interest to the user and the degree of interest in the type of information are determined based on information viewed and/or searched by the user.
  • the feature quantity of the information is at least one of the following: a click amount, a click rate, and a time efficiency.
  • an embodiment of the present invention further provides an information pushing apparatus, where the information pushing apparatus includes: an information information determining module, configured to determine a type of information of interest to the user and a degree of interest in the type of the information; and The module weights the information in the source information base according to the feature quantity of the information in the source information base and the degree of interest of the user to the information, and pushes the information to the customer if the weighted value of the information exceeds a preset value. end.
  • the information pushing apparatus includes: an information information determining module, configured to determine a type of information of interest to the user and a degree of interest in the type of the information; and The module weights the information in the source information base according to the feature quantity of the information in the source information base and the degree of interest of the user to the information, and pushes the information to the customer if the weighted value of the information exceeds a preset value. end.
  • the information pushing device further includes a list establishing module, configured to establish a spam list; the processing module is further configured to: match the information in the spam list in the source information library The spam is blocked if the spam does not belong to the type of information that the user is interested in.
  • the information of interest determination module is viewed and/or searched according to the user.
  • the information is used to determine the type of information the user is interested in and the degree of interest in the type of information.
  • the feature quantity of the information is at least one of the following: a click amount, a click rate, and a time efficiency.
  • FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of an information pushing method according to an embodiment of the present invention.
  • the information pushing method provided in this embodiment may include: at step 10, determining a type of information and a user's interest of the user. The degree of interest of the type of information; and at step 11, based on the source letter
  • the feature quantity of the information in the information base and the user's interest in the information weight the information in the source information base, and when the weighted value of the information exceeds the preset value, the information is pushed to the client. In this way, information matching the information of interest to the user can be more accurately pushed to the user, thereby improving the user's experience.
  • the type of information that the user is interested in and the degree of interest in the type of information may be determined according to the information viewed and/or searched by the user, for example, according to the number of times the information of the information type is viewed and/or searched.
  • the user's interest in the type of information may be text information, picture information, voice information, and/or video information, etc., of course, the embodiment is not limited thereto.
  • the feature quantity of the information in the source information base needs to meet a predetermined condition.
  • the feature quantity of the information may be at least one of the following: the click amount, the click rate, and the timeliness.
  • the information satisfies at least one of the following predetermined conditions, it can be added to the source information base: the click amount of the information exceeds the preset value; the click rate of the information exceeds the preset value; the information meets the timeliness (for example, the information is published within one week, etc.) Wait).
  • the information pushing method further includes: establishing a spam list, the information list including the information type that the judgment information is spam.
  • the information may be set to multiple types according to different aspects, for example, according to the first classification method, the information is divided into: political, entertainment, life, etc.; according to the author or performer, the type is divided according to the expression form; : Songs, instrumental performances, square dances, etc.
  • the determination of the information type of the spam in this embodiment is mainly determined according to the degree of attention of all users using the APP to information of a certain information type. If less than a predetermined number of users pay attention to a certain type of information, Types are added to the spam list, and the type of information for spam can be added to the list of information by manual input.
  • the spam information matching the information in the spam list exists in the source information database and the spam information does not belong to the information type of interest of the user
  • the The user shields the spam, and the so-called mask does not push the spam to the user, so as to further filter the source information to ensure high matching of the information pushed to the user and the information of interest to the user.
  • the spam filtering is performed, the information that is not classified as spam is weighted according to the feature quantity of the information and the degree of interest of the user, and when the weighted value of the information exceeds a preset value, the information is pushed to the information.
  • Client the spam filtering
  • the server since the square dance type exists in the garbage list and the user A is not interested in the information of the square dance type, when the square dance about the legendary song of the phoenix appears, since the information belongs to the square dance type, Even if the square dance uses the legendary song of the Phoenix as the accompaniment song, the server will block the information and not push it to User A. Conversely, if it is determined that the user A is also interested in the video information of the square dance type, and the amount of click of the information is large, and the weight of the feature amount assigned to the information is also large, the information provided according to the embodiment is Pushing method, the server will weight the information according to the feature quantity of the information and the user's interest in the information.
  • the server Since the weight values of the two are larger, the weighting value will exceed the preset value, and the server will The information of the Phoenix legend song belonging to the square dance type is pushed to the client for recommendation to the user. In this way, it is possible to accurately recommend the information of interest to the user, thereby improving the user's experience.
  • FIG. 1 is a schematic structural diagram of an information pushing device according to the embodiment.
  • the information pushing apparatus provided in this embodiment may include: an information-information determining module 21 for determining the type of information of interest to the user. And a degree of interest in the type of information; and the processing module 22 weights the information in the source information base according to the feature quantity of the information in the source information base and the degree of interest of the user to the information, and the weighted value in the information If the preset value is exceeded, the information is pushed to the client. In this way, information matching the information of interest to the user can be more accurately pushed to the user, thereby improving the user's experience.
  • the information of interest information determining module 21 may determine the type of information of interest to the user and the degree of interest in the type of information according to the information viewed and/or searched by the user, for example, according to the information of the information type.
  • the number of views and/or searches determines the user's level of interest in the type of information.
  • the information may be text information, picture information, voice information, and/or video information, etc., of course, the embodiment is not limited thereto.
  • the information pushing apparatus may further include a source information determining module, configured to add information that the feature quantity meets a predetermined condition to the source In the information library.
  • the feature quantity of the information may be at least one of the following: the click amount, the click rate, and the timeliness. When the information satisfies at least one of the following predetermined conditions, it can be added to the source information base: the click amount of the information exceeds the preset value; the click rate of the information exceeds the preset value; the information meets the timeliness (for example, the information is published within one week, etc.) Wait).
  • the information pushing device may further comprise a list establishing module, configured to establish a spam list, wherein the information list includes the judging information as spam.
  • Type of information The information may be set to multiple types according to different aspects, for example, according to the first classification method, the information is divided into: political, entertainment, life, etc.; according to the author or performer, the type is divided according to the expression form; : Songs, instrumental performances, square dances, etc.
  • the determination of the information type of the spam in this embodiment is mainly determined according to the degree of attention of all users using the APP to information of a certain information type. If less than a predetermined number of users pay attention to a certain type of information, Types are added to the spam list, and the type of information for spam can be added to the list of information by manual input.
  • the processing module 22 may be further configured to: when there is spam information in the source information database that matches the information in the spam list, and the spam information does not belong to the information type that the user is interested in, The user shields the spam, and the so-called mask does not push the spam to the user, so as to further filter the source information, and ensure high matching of the information pushed to the user and the information of interest to the user.
  • the information that is not classified as spam is weighted according to the feature quantity of the information and the degree of interest of the user, and when the weighted value of the information exceeds a preset value, the information is pushed to the information.
  • the weighted value of the information exceeds a preset value, the information is pushed to the information.

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  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
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Abstract

本发明涉及信息推送领域，公开了一种信息推送方法及信息推送装置，所述信息推送方法包括：确定用户感兴趣的信息类型及对所述信息类型的感兴趣度；以及根据源信息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。采用本发明实施例，能够较为准确的推送用户，提高用户的体验感。

Description

一种信息推送方法及信息推送装置
本申请要求于2015年12月15日提交中国专利局、申请号为201510933642.1、发明名称为“一种信息推送方法及信息推送装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及信息推送领域，具体地，涉及一种信息推送方法及信息推送装置。
背景技术
随着网络技术的大力发展，能够通过各种APP来向用户展示其所需求的信息，例如文字信息、图片信息、声音信息以及视频信息等等。为了能够为用户提供更多其感兴趣的信息，来进一步提高用户使用的满意度，目前许多APP通常会为用户推荐其可能感兴趣的信息，以便能够向用户直接展现其所需信息从而降低用户搜索的需求。
但是，目前筛选所推送的信息均仅仅是基于用户信息浏览历史，从现有的信息库中确定所要推送的信息，进而推荐给用户。上述推送方式所推送的信息，并不能准确的与用户真正所感兴趣的信息相匹配，即，其中通常会含有很多用户并不感兴趣的信息，如此往往并不能极为恰当地向用户推送其感兴趣的信息，因而实质上并未使用户获得高满意度，并且如果准确性太低，反而会导致用户的不满。
发明内容
本发明实施例的目的是提供一种信息推送方法及信息推送装置，该信息 推送方法能够较为准确的向用户推送其感兴趣的信息，进而极大地提高了用户的满意度。
为了实现上述目的，本发明实施例提供了一种信息推送方法，所述信息推送方法包括：确定用户感兴趣的信息类型及对所述信息类型的感兴趣度；以及根据源信息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。
在一个实施例中，所述信息推送方法还包括：建立垃圾信息列表；在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且该垃圾信息不属于用户感兴趣的信息类型的情况下，针对该用户屏蔽所述垃圾信息。
在一个实施例中，其中根据所述用户观看和/或搜索的信息来确定用户感兴趣的信息类型及对所述信息类型的感兴趣度。
在一个实施例中，所述信息的特征量为以下至少一者：点击量、点击率及时效性。
相应地，本发明实施例还提供一种信息推送装置，所述信息推送装置包括：感兴趣信息确定模块，用于确定用户感兴趣的信息类型及对所述信息类型的感兴趣度；以及处理模块，根据源信息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。
在一个实施例中，所述信息推送装置还包括列表建立模块，用于建立垃圾信息列表；所述处理模块还用于在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且该垃圾信息不属于用户感兴趣的信息类型的情况下，屏蔽所述垃圾信息。
在一个实施例中，所述感兴趣信息确定模块根据所述用户观看和/或搜 索的信息来确定用户感兴趣的信息类型及对所述信息类型的感兴趣度。
在一个实施例中，所述信息的特征量为以下至少一者：点击量、点击率及时效性。
通过上述技术方案，确定用户感兴趣的信息类型及对所述信息类型的感兴趣度，然后根据源信息库中的信息的特征量及用户对该信息的感兴趣度对所述信息进行加权，基于加权值来推送信息至客户端，如此能够较为准确的推送用户，提高用户的体验感。
本发明的其它特征和优点将在随后的具体实施方式部分予以详细说明。
附图说明
附图是用来提供对本发明的进一步理解，并且构成说明书的一部分，与下面的具体实施方式一起用于解释本发明，但并不构成对本发明的限制。在附图中：
图1是根据本发明实施例提供的信息推送方法的流程图；以及
图2是根据本发明实施例提供的信息推送装置的结构示意图。
附图标记说明
21  感兴趣信息确定模块  22  处理模块
具体实施方式
以下结合附图对本发明的具体实施方式进行详细说明。应当理解的是，此处所描述的具体实施方式仅用于说明和解释本发明，并不用于限制本发明。
图1是根据本发明实施例提供的信息推送方法的流程图，如图1所示，本实施例提供的信息推送方法可以包括：在步骤10处，确定用户感兴趣的信息类型及用户对所述信息类型的感兴趣度；以及在步骤11处，根据源信 息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。如此能更加准确的将与用户感兴趣的信息相匹配的信息推送给用户，从而提高用户的体验感。
其中，可以根据所述用户观看和/或搜索的信息来确定用户感兴趣的信息类型以及对所述信息类型的感兴趣度，例如根据所述信息类型的信息被观看和/或搜索的次数确定用户对该信息类型的感兴趣度。其中，所述信息可以是文字信息、图片信息、声音信息和/或视频信息等等，当然本实施例并不限制于此。
其中，所述源信息库中的信息的特征量需要符合预定条件。信息的所述特征量可以为以下至少一者：点击量、点击率及时效性。当信息满足以下至少一个预定条件时可以将其添加至源信息库中：信息的点击量超过预设值；信息的点击率超过预设值；信息满足时效性(例如信息发布时间为一周内等等)。
为了进一步保证最后所推送的信息更准确地匹配于用户所感兴趣的信息，所述信息推送方法还包括：建立垃圾信息列表，该信息列表中包括了判断信息为垃圾信息的信息类型。其中，所述信息可以根据不同的方面被设置为多种类型，例如，按照第一分类方式经信息划分为：政治、娱乐、生活等类型；按照作者或表演者划分类型；按照表现形式划分为：歌曲、乐器演奏、广场舞等等。而本实施例对于垃圾信息的信息类型的判定主要是根据使用APP的所有用户对某一信息类型的信息的关注度来确定的，如果小于预定数量的用户关注某一类型的信息，则将该类型添加至垃圾信息列表中，另外还可以通过手动输入来在信息列表中增加垃圾信息的信息类型。
其中，在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且该垃圾信息不属于用户感兴趣的信息类型的情况下，可以针对该用 户屏蔽所述垃圾信息，所谓屏蔽即不将该垃圾信息推送给用户，以对源信息进行进一步的筛选，确保推送给用户的信息与用户感兴趣的信息的高匹配性。在进行完垃圾信息筛选之后，将不属于垃圾信息的信息按照信息的特征量及用户对该信息的感兴趣度进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。
以下将通过具体实施方式来详细描述本实施例，但是应该注意的是本实施例并不限制于此。
用户A在视频APP上经常观看或搜索关于凤凰传奇的歌曲，但是其基本不观看也不搜索广场舞的相关视频。因此会针对该用户将特征量为凤凰传奇歌曲的信息分配较为大的权重，对特征量为广场舞的相关视频分配为小于某一预设值的权重，即将广场舞类型的信息确定为用户A不感兴趣的信息类型，而且在垃圾信息列表中存储了广场舞类型。根据本实施例提供的推送方法，由于垃圾列表中存在广场舞类型并且用户A对广场舞类型的信息并不感兴趣，当关于凤凰传奇歌曲的广场舞出现时，由于该信息属于广场舞类型，因而即使该广场舞采用的是凤凰传奇的歌曲作为伴奏歌曲，服务器也会将该信息屏蔽，而并不将其推送给用户A。相反地，如果确定用户A对于广场舞类型的视频信息也感兴趣，而且该信息的点击量很大，因而分配给该信息的特征量的权重也将较大，那么根据本实施例提供的信息推送方法，服务器会根据用户A对该信息的特征量和用户对该信息的感兴趣度对该信息进行加权，由于二者的权重值较大，加权值将超过预设值，因而服务器会将该属于广场舞类型的凤凰传奇歌曲的信息推送至客户端，以推荐给用户。如此，能够向用户准确推荐其感兴趣的信息，提高用户的体验感。
相应地，本发明实施例还提供一种信息推送装置，图1是根据本实施例提供的信息推送装置的结构示意图。如图1所述，本实施例所提供的信息推送装置可以包括：感兴趣信息确定模块21，用于确定用户感兴趣的信息类型 及对所述信息类型的感兴趣度；以及处理模块22，根据源信息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。如此能更加准确的将与用户感兴趣的信息相匹配的信息推送给用户，提高用户的体验感。
其中，所述感兴趣信息确定模块21可以根据所述用户观看和/或搜索的信息来确定用户感兴趣的信息类型以及对所述信息类型的感兴趣度，例如根据所述信息类型的信息被观看和/或搜索的次数确定用户对该信息类型的感兴趣度。其中，所述信息可以是文字信息、图片信息、声音信息和/或视频信息等等，当然本实施例并不限制于此。
其中，所述源信息库中的信息的特征量需要符合预定条件，因此，所述信息推送装置还可以包括源信息确定模块，用于将所述特征量符合预定条件的信息加入至所述源信息库中。信息的所述特征量可以为以下至少一者：点击量、点击率及时效性。当信息满足以下至少一个预定条件时可以将其添加至源信息库中：信息的点击量超过预设值；信息的点击率超过预设值；信息满足时效性(例如信息发布时间为一周内等等)。
为了进一步保证最后所推送的信息更准确地匹配于用户所感兴趣的信息，所述信息推送装置还可以包括列表建立模块，用于建立垃圾信息列表，该信息列表中包括了判断信息为垃圾信息的信息类型。其中，所述信息可以根据不同的方面被设置为多种类型，例如，按照第一分类方式经信息划分为：政治、娱乐、生活等类型；按照作者或表演者划分类型；按照表现形式划分为：歌曲、乐器演奏、广场舞等等。而本实施例对于垃圾信息的信息类型的判定主要是根据使用APP的所有用户对某一信息类型的信息的关注度来确定的，如果小于预定数量的用户关注某一类型的信息，则将该类型添加至垃圾信息列表中，另外还可以通过手动输入来在信息列表中增加垃圾信息的信息类型。
其中，所述处理模块22还可以用于在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且该垃圾信息不属于用户感兴趣的信息类型的情况下，针对该用户屏蔽所述垃圾信息，所谓屏蔽即不将该垃圾信息推送给用户，以对源信息进行进一步的筛选，确保推送给用户的信息与用户感兴趣的信息的高匹配性。
在进行完垃圾信息筛选之后，将不属于垃圾信息的信息按照信息的特征量及用户对该信息的感兴趣度进行加权，在信息的加权值超过预设值的情况下，将该信息推送给客户端。
以上结合附图详细描述了本发明的可选实施方式，但是，本发明并不限于上述实施方式中的具体细节，在本发明的技术构思范围内，可以对本发明的技术方案进行多种简单变型，这些简单变型均属于本发明的保护范围。
另外需要说明的是，在上述具体实施方式中所描述的各个具体技术特征，在不矛盾的情况下，可以通过任何合适的方式进行组合，为了避免不必要的重复，本发明对各种可能的组合方式不再另行说明。
此外，本发明的各种不同的实施方式之间也可以进行任意组合，只要其不违背本发明的思想，其同样应当视为本发明所公开的内容。

Claims (8)

  1. 一种信息推送方法，所述信息推送方法包括：
    确定用户感兴趣的信息类型及对所述信息类型的感兴趣度；以及
    根据源信息库中的信息的特征量及所述用户对所述信息的感兴趣度对所述源信息库中的所述信息进行加权，在所述信息的加权值超过预设值的情况下，将所述信息推送给客户端。
  2. 根据权利要求1所述的信息推送方法，其中，所述信息推送方法还包括：建立垃圾信息列表；
    在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且所述垃圾信息不属于用户感兴趣的信息类型的情况下，针对所述用户屏蔽所述垃圾信息。
  3. 根据权利要求1或2所述的信息推送方法，其中，其中根据所述用户观看和/或搜索的信息来确定所述用户感兴趣的信息类型及对所述信息类型的感兴趣度。
  4. 根据权利要求1至3中任一项所述的推送方法，其中，所述信息的特征量为以下至少一者：点击量、点击率及时效性。
  5. 一种信息推送装置，所述信息推送装置包括：
    感兴趣信息确定模块，用于确定用户感兴趣的信息类型及对所述信息类型的感兴趣度；以及
    处理模块，根据源信息库中的信息的特征量及所述用户对所述信息的感兴趣度对所述源信息库中的所述信息进行加权，在所述信息的加权值超过预设值的情况下，将所述信息推送给客户端。
  6. 根据权利要求5所述的信息推送装置，其中，所述信息推送装置还包括列表建立模块，用于建立垃圾信息列表；
    所述处理模块还用于在所述源信息库中存在与所述垃圾信息列表中的信息相匹配的垃圾信息且所述垃圾信息不属于所述用户感兴趣的信息类型的情况下，屏蔽所述垃圾信息。
  7. 根据权利要求5或6所述的信息推送装置，其中，所述感兴趣信息确定模块还用于，根据所述用户观看和/或搜索的信息来确定所述用户感兴趣的信息类型及对所述信息类型的感兴趣度。
  8. 根据权利要求5至7中任一项所述的信息推送装置，其中，所述信息的特征量为以下至少一者：点击量、点击率及时效性。
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