WO2017088410A1 - 一种视频购物的实现方法、系统和装置 - Google Patents
一种视频购物的实现方法、系统和装置 Download PDFInfo
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- WO2017088410A1 WO2017088410A1 PCT/CN2016/083725 CN2016083725W WO2017088410A1 WO 2017088410 A1 WO2017088410 A1 WO 2017088410A1 CN 2016083725 W CN2016083725 W CN 2016083725W WO 2017088410 A1 WO2017088410 A1 WO 2017088410A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
- G06F3/04886—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
- G06Q30/0625—Directed, with specific intent or strategy
- G06Q30/0627—Directed, with specific intent or strategy using item specifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8545—Content authoring for generating interactive applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Definitions
- the present invention relates to the field of video control technologies, and in particular, to a method, system and device for implementing video shopping.
- the prior art has at least the following problems: the first method is cumbersome, the user needs to search according to the product feature keywords, and if the feature description is not accurate, the corresponding product cannot be found; The third method needs to occupy part of the video time to display the product information during the video playback, and affects the user who does not have the purchase requirement to watch the video normally.
- gesture operation functions such as interface switching, parameter adjustment and the like through simple gestures such as tap, swipe, and two-finger opening and closing; however, in most video players, tapping For playback and pause, swipe for volume, brightness adjustment, and video progress adjustment, and dual-finger is usually used for partial magnification.
- Other types of gestures may be mishandled due to their complexity and may be inconvenient for use in video players.
- the purpose of the embodiments of the present invention is to provide a method, a system, and a device for implementing video shopping, which are used to simplify the operation process of video shopping and prevent the user from watching the video normally.
- an embodiment of the present invention provides a method for implementing video shopping, including the following steps:
- touch signal is a first preset signal, displaying a product label of the video
- the touch signal is the second preset signal
- the shopping link of the product indicated by the second preset signal is searched for by the product tag, and the shopping link is displayed.
- the merchandise tag includes a menu-style merchandise list; the merchandise list includes merchandise information; and the step of adding a merchandise tag for implementing the shopping function to the video includes the following sub-steps:
- a product list including the product is created using the product information.
- the step of adding a product tag for implementing the shopping function in the video further includes the following sub-steps:
- Displaying the product list determining whether the current time is within the incentive time period of a certain product, and if so, displaying the product in the product list; if not, hiding the product; repeating the above process until all the products are traversed.
- the merchandise tag includes a merchandise block, the merchandise block being an area displayed in a video screen and containing a single commodity, the merchandise block being bolded by the edge, Highlighted by version, highlight, etc.; add a product tag for the shopping function in the video
- the steps include the following substeps:
- the steps of obtaining the first preset signal and displaying the commodity block include the following sub-steps:
- the step of adding a product tag for implementing the shopping function in the video further includes the following sub-steps:
- the product tag identification number associated with the product is searched, and the product tag corresponding to the product tag identification serial number is loaded.
- the first preset signal is any one of a tap signal, a click signal, a slide signal, and a drag signal;
- the second preset signal is a re-press signal, a click signal One of a sliding signal and a drag signal, the second preset signal being different from the first preset signal.
- a label setting module for adding a product label for implementing a shopping function in the video
- a touch signal acquisition module configured to play a video, and configured to acquire a touch signal in the video display range when the video is played;
- a label management module configured to identify the touch signal; if the touch signal is a first preset signal, controlling the touch signal acquisition module to display a product label of the video; if the touch signal is a second preset signal Displaying the shopping link of the item indicated by the second preset signal through the product label, displaying the Shopping link.
- the product label includes a menu item list; the item list includes item information; and the label setting module is configured to obtain item information of all items to be added, and use the item information Create a list of items that contain the item.
- the label setting module is further configured to acquire an incentive time period of each commodity, and add each of the commodities to the product list according to an incentive time period of each of the commodities;
- the tag management module is configured to acquire a current time of the video when the first preset signal is received, where the touch signal acquisition module is configured to display the product list, and determine whether the current time is in a certain time. If the item is in the incentive period, if it is, the item is displayed in the item list; if not, the item is hidden; the above process is repeated until all items are traversed.
- the merchandise tag includes a merchandise block, the merchandise block being an area displayed in a video screen and containing a single commodity, the merchandise block being bolded by the edge, Highlighted by version, highlight, etc.;
- the label setting module is configured to acquire commodity information of all commodities to be added; acquire an incentive time period of each of the commodities; and add the commodity block to the video according to an incentive time period of each of the commodities;
- the tag management module is configured to acquire a current time of the video when the first preset signal is received, and determine whether the current time is within an excitation time period of a certain product, and if yes, display the product.
- the commodity block if not, hide the product block of the product; repeat the above process until the entire product is traversed.
- the label setting module is configured to allocate a product label identification number to the product label, acquire video identification information of the video, and associate the video identification information with the product label identification number.
- the tag management module is configured to search for a product tag identification number associated with the video identification information of the current video, and load a product list corresponding to the product list identification number.
- the first preset signal is a tap signal, a click signal, and a sliding And any one of a signal and a drag signal;
- the second preset signal is one of a re-press signal, a click signal, a sliding signal and a drag signal, and the second preset signal is different from the first preset signal.
- an apparatus in still another aspect of the embodiments of the present invention, an apparatus is provided, and an embodiment of the apparatus includes:
- a touch screen for receiving a touch signal and for displaying a picture
- One or more processors optionally, the one or more processors for performing the steps defined in the method of any one or more of the above embodiments;
- a memory for storing operational instructions
- the one or more processors are configured to retrieve an operational instruction from the memory and execute:
- the touch signal is a first preset signal, displaying a product label of the video
- the shopping link of the product indicated by the second preset signal is searched for by the product label, and the shopping link is displayed.
- the merchandise tag includes a menu-based merchandise list; the merchandise list includes merchandise information; and the processor is further configured to:
- a product list including the product is created using the product information.
- the processor is further configured to:
- Displaying the product list determining whether the current time is within the incentive time period of a certain product, and if so, displaying the product in the product list; if not, hiding the product; repeating the above process until all the products are traversed.
- the merchandise tag includes a merchandise block
- the merchandise tile is an area displayed in a video screen and including a single commodity,
- the commodity block is highlighted by edge thickening, masking, highlighting, etc.; the processor is also used to execute:
- the processor is further configured to:
- the product tag identification number associated with the product is searched, and the product tag corresponding to the product tag identification serial number is loaded.
- the first preset signal is any one of a tap signal, a click signal, a slide signal, and a drag signal;
- the second preset The signal is one of a re-press signal, a click signal, a sliding signal, and a drag signal, and the second preset signal is different from the first preset signal.
- the method, system and device for implementing video shopping utilize multi-dimensional touch technology to realize product information through touch operation on the screen at any time during video playback.
- the video shopping can be conveniently implemented.
- the user can display the product label in one touch video interface, and then touch the specific label to trigger the purchase of the link function, and propose a new intuitive and simple video shopping form, which greatly simplifies the operation process of the video shopping. .
- FIG. 1 is a flowchart of an embodiment of a method for implementing video shopping according to the present invention
- FIG. 2 is another flowchart of an embodiment of a method for implementing video shopping according to the present invention
- FIG. 3 is another flowchart of an embodiment of a method for implementing video shopping according to the present invention.
- FIG. 4 is a flowchart of a first extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 5 is a schematic diagram of a first extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 6 is a schematic diagram of a second extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 7 is a flowchart of a third extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 8 is another flowchart of a third extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 9 is a schematic diagram of a third extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 10 is a flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 11 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 12 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 13 is a schematic diagram of a fourth extended embodiment of a method for implementing video shopping according to an embodiment of the present invention.
- FIG. 14 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 15 is a schematic diagram of a fourth extended embodiment of a method for implementing video shopping according to an embodiment of the present invention.
- FIG. 16 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention.
- FIG. 17 is a schematic block diagram of an embodiment of a video shopping implementation system according to the present invention.
- FIG. 1 is a flowchart of an embodiment of a method for implementing video shopping according to the present invention.
- the present invention provides a method for implementing video shopping, including the following steps:
- the touch signal is a first preset signal, displaying a product label of the video.
- the product label includes product information of the product in the video, wherein the product information includes, but is not limited to, the name of the product, an example picture, a brief introduction, and a shopping link.
- the first preset signal is any one of a tap signal, a click signal, a sliding signal, and a drag signal;
- the second preset signal is a re-press signal, a click signal, a sliding signal, and a drag One of the ⁇ signals, the second preset signal being different from the first preset signal.
- the first preset signal is a light press signal
- the second threshold signal is a re-press signal. Pressing and re-pressing means that the finger touches the screen, and a certain pressure is applied and maintained for a period of time. If the pressure is small, it is lightly pressed, and if the pressure is large, it is pressed again.
- a touch screen having a pressure sensing function to measure whether the touch event is lightly pressed or re-pressed by measuring the touch pressure and comparing it with a preset first pressure threshold, that is, a re-pressing that is greater than the first pressure threshold , the light pressure is less than or equal to the first pressure threshold;
- the touch area can be monitored by using a touch screen capable of measuring the touch area (where the touch area is monitored only for the finger), and when the contact area of the finger and the touch screen is smaller than the first touch area threshold during the first touch event, it is determined to be light. Pressing, when the contact area of the finger and the touch screen is greater than the threshold of the first touch area during the second touch event occurrence, it is determined to be a heavy press;
- tapping and re-pressing can also be done directly through the terminal with 3D Touch technology, such as IOS9.0 and above, and the device is iPhone 6S, iPhone 6S plus, iPad pro and later devices.
- the shopping method of the embodiment does not affect the gesture of the user using the existing video player, and the click operation of the existing video player is represented as a video pause, and when the user wishes to view the product information of the product appearing in the video, by tapping the screen , you can display the product label, browse the product introduction, and the video will continue to play. If you are not interested, just let go and the product label disappears, you can continue to browse the video.
- the first preset signal is a light press signal
- the second preset signal is a re-press signal
- the light tap signal and the re-press signal are described.
- FIG. 2 is another flowchart of an embodiment of a method for implementing video shopping according to the present invention. As shown in the figure, optionally, the method further includes the step S201: if the touch signal is a click signal, a tap signal, or a re-press signal, the video playback is suspended.
- the touch signal is a click signal, a tap signal, or a re-press signal
- the video playback may be paused, so this function is integrated into the step of acquiring the touch signal in this embodiment, that is, as long as the light is received Press the touch operation to pause the video playback first.
- This function can be turned on or off by the user.
- the method further includes a step S202: when the product label is in the display state, if a new click signal is acquired, and the contact of the click signal is outside the display range of the product label, the product label is hidden. And resume video playback.
- FIG. 3 is another flowchart of an embodiment of a method for implementing video shopping according to the present invention. As shown in the figure, further, in step S100, adding a product tag for implementing the shopping function in the video includes the following sub-steps:
- S103 During video playback, according to the video identification information of the current video, search for the product tag identification number associated with the product, and load the product list corresponding to the product list identification number.
- the second-level sub-step sets an identification number for the product label, and associates the product label identification number with the video identification information of the video to which it belongs.
- the product label can be saved locally, or saved on the server, downloaded when needed, and can avoid affecting the video when editing the product label, and can enhance the flexibility of the product list when editing and editing.
- the product tags can be pre-bound with the video and added to the video content as an attachment to the video.
- FIG. 4 is a flowchart of a first extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 5 is a schematic diagram of a first extended embodiment of a method for implementing video shopping according to the present invention. schematic diagram.
- the product label includes a menu-type product list; the product list is provided with a product option, and the product information is displayed on the product option.
- step S100 the step of adding the product label in the video includes the following sub-steps:
- the item information includes, but is not limited to, a product name, an example picture, a product description, and a shopping link.
- the product list 2 is popped up on the video side, and the product list 2 is set to appear in the video. All preset product options 3. The user can drag and drop, slide the item option 3, and press the item option 3 to obtain the shopping link corresponding to the item.
- the product list may also be bound to the video as an attachment to the video to generate a single file.
- the first extended embodiment described above is relatively easy to implement, and the content of the product list is relatively fixed, which is convenient for production, and is suitable for video with a short length and a small number of products.
- the list of the above items may be long, and it may be inconvenient to slide up and down. In view of this, the following improvements are proposed.
- FIG. 6 is a schematic diagram of a second extended embodiment of a method for implementing video shopping according to the present invention in a light tap state.
- the product list 2 is further provided with an adding option 4 for adding a new product item.
- option 4 may describe the time point, location, appearance, etc. of the product appearing in the video, and obtain the consultation, the information added by the user. Will be synced to the video comment area for other users to discuss and answer. If the user already knows the information of the item, he can also choose to add option 4 to actively add a new item option; the item option is temporarily saved locally and can only be seen by the adder. The new item option will be uploaded to the server, and after being approved by the staff member, it will be added to the original item list 1, and the item option can be seen by all users who watch the video.
- the first extended embodiment described above is relatively easy to implement, and the product list is fixed, easy to manufacture, and suitable for video with a short length and a small number of products.
- the list of the above items may be long, and it may be inconvenient to slide up and down. In view of this, the following improvements are proposed.
- FIG. 7 is a flowchart of a third extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 8 is another flowchart of a third extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 9 is a schematic diagram of a third extended embodiment of a method for implementing video shopping provided in a light tap state according to the present invention.
- the item label is still a menu item list.
- the list of items including all the items appearing in the video may be long, and it is inconvenient to find the item of interest to the user, so this embodiment is proposed.
- step S100 the step of adding the product label in the video includes the following sub-steps:
- the excitation time period is a plurality of discrete time segments corresponding to time segments in which each item appears in the video; that is, when an item appears in the video, an incentive start time point is added when the item is in the Add a stimulus termination time point when the video disappears; When the item appears again, the process is repeated.
- the time period between the excitation start time point and the excitation termination time point is the excitation time period in which the commodity appears in the video.
- the incentive period is preset based on the time period during which each item of the video plays in the video.
- S122 Add each of the commodities to the product list according to an incentive period of each of the commodities.
- each item is an option, and the item name, instance picture, and product description are displayed on the item.
- the option of each item additionally has a hidden attribute of “stimulus time period” as a determination of a certain item option when the user's tap operation occurs. Whether it appears in the list of products.
- step S300 the step of acquiring the tapping signal and displaying the product label includes the following sub-steps.
- S311 Display the product list, and if the current frame is within the incentive time period of a certain product, display the certain product in the product list.
- step S311 the sub-step of displaying the certain item in the item list according to the incentive period of each item includes the following two sub-steps:
- S3111 Determine whether the time point of the current frame is within the incentive time period of a certain product, and if so, display the product in the product list; if not, hide the product; repeat the above process until the entire product is traversed.
- the tapping signal When receiving the tapping signal, acquiring the video frame at the moment, and retrieving the time point of the video frame in the video, comparing the time point with the excitation time period of all the commodities in the video, if the time point is at a certain time During the incentive period of the item, the option for the item is displayed in the item list, otherwise the option for the item is hidden. In the user's perspective, only the product information appearing in the current picture of the video is displayed.
- Listing 2 contains only item 3 of item A and item B where the current picture of the video appears. User You can slide the item option 3 by dragging it up and down, and by pressing the item option 3, you can get the shopping link corresponding to the item.
- the embodiment may be combined with the second extended embodiment, and the product list 2 is further provided with an adding option 4 for adding a new item of merchandise.
- the product information is displayed by using the product list, and the interface is clear, but the operation is slightly complicated. In view of this, the following examples are provided which are more intuitive and simple.
- FIG. 10 is a flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 11 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 12 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 13 is a fourth extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 14 is a flowchart of a fourth extended embodiment of a method for implementing video shopping according to the present invention
- FIG. 15 is a flowchart of a method for implementing video shopping according to the present invention.
- FIG. 16 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to an embodiment of the present invention.
- FIG. 16 is another flowchart of a fourth extended embodiment of a method for implementing video shopping according to an embodiment of the present invention.
- the commodity label includes a commodity block.
- step S100 the step of adding the product label to the video includes the following sub-steps:
- the commodity block is an area containing a single commodity, the area being as small as possible, including all of the outer contours of the single commodity displayed in the video, or containing as much as possible of the single commodity All of the outlines displayed in the video (for example, for some items that are not completely present in the current picture, or items that are more complex and inconvenient to completely surround), the product blocks are bolded, masked, highlighted, etc. The way is highlighted.
- the commodity block 5 in FIGS. 13 and 15 Since the angle, size, and the like of the product are constantly changing during the video playback, the shape of the product block also changes with the progress of the video playback.
- the specific addition method can identify the outline of the product through image processing software. After that, it is automatically added to the video; the staff can also roughly determine the range of the product in advance, and determine the shape of the product block and manually add it.
- This step can take the above step S121, refer to FIG. 10; or take step S122, referring to FIG. 11, if the step S122 is followed, the product list and the commodity block are simultaneously displayed.
- step S300 the step of obtaining a tap signal and displaying the product label includes the following sub-steps:
- the step S310 is performed, and after acquiring the current frame of the video when the tap signal is received, if the current frame is in the excitation time period of a certain product, displaying the Commodity block.
- the excitation time period is a discrete time interval during which the commodity block is expected to be displayed, and outside the incentive time period, the commodity area The block is expected to be hidden. That is, it is determined whether the time point of the current frame is within the incentive time period of a certain product, and if so, the product block of the product is displayed; if not, the product block of the product is hidden; the above process is repeated until all the goods are traversed.
- the video screen includes the product A and the product B, and after receiving the tap signal 1 located in the display range of the video player, the product block 5 of the product A and the product B is displayed, which can be highlighted. , highlight lines, etc. to highlight.
- the click signal 1 located in a certain product block 5 is acquired, as shown in FIG. 15, when the click signal 1 located in the product block of the product A is acquired, the product description 6 of the product A is displayed, including the product. A's name, picture and intro text. By pressing a product block 5, you can get the shopping link for that item.
- step S300 the step of obtaining a tap signal and displaying the commodity block further includes the following sub-steps:
- the product introduction may be displayed on the product in the form of a floating frame. Beside the block, or other location within the video range.
- step S400 the step of acquiring a re-press signal and displaying a merchandise shopping link further includes:
- the function of directly triggering the product introduction and the function of directly obtaining the product link are added.
- the extended embodiment increases the setting of the commodity block.
- the product block of all the products appearing in the screen for the user to select, and at the same time, the product will appear in the video. List; the user can browse the product description corresponding to the item by clicking on any block.
- the product list is automatically slid to the corresponding product option in the product list.
- the embodiment does not need to use the manual page turning mode, and the highlighted block in the video interface can also play a prompt role, which provides greater convenience for the user to purchase.
- the embodiment can be implemented separately, without adding a product list, and only using the commodity block to prompt the product, when receiving the light press command, if the contact is detected to fall within the range of a certain commodity block , the product block is displayed, and the product description frame containing the product is displayed on the side of the product block.
- the above describes a method for implementing video shopping through some embodiments.
- the following describes a system for implementing video shopping.
- FIG. 17 is a schematic block diagram of an embodiment of a video shopping implementation system according to the present invention.
- a video shopping implementation system in this embodiment includes:
- a label setting module 701 configured to add a product label for implementing a shopping function in the video
- the touch signal acquisition module 702 is configured to play a video, and is further configured to acquire a touch signal in the video display range when the video is played;
- a label management module 703 configured to identify the touch signal; if the touch signal is a tap signal, control the touch signal acquisition module 702 to display a product label in a current frame of the video when the tap signal is received If the touch signal is a re-press signal, the tag management module 703 is configured to search the shopping link of the product indicated by the contact of the re-press signal by the product tag, and control the touch signal acquisition module 702 to display the shopping link.
- the product label is a menu-type product list; the product list includes product information; the label setting module 701 is configured to obtain product information of all products to be added, and the A list of products for all products.
- the product label is a menu-type product list; the product list includes product information; the tag setting module 701 is configured to obtain product information of all items to be added, and obtain an incentive time of each of the products. a segment, each of the commodities is added to the product list according to an incentive period of each of the commodities; the tag management module 703 is configured to acquire a current frame of the video when the tapping signal is received; The touch signal acquisition module 702 is configured to display the product list, and if the current frame is in the excitation time period of a certain product, the touch signal acquisition module 702 is controlled to display the certain product in the product list.
- a commodity is configured to display the product list, and if the current frame is in the excitation time period of a certain product, the touch signal acquisition module 702 is controlled to display the certain product in the product list.
- the tag management module 703 is configured to determine whether a time point of the current frame is within an excitation time period of a certain product, and if so, controlling the touch signal acquisition module 702 to display the product in the product list; Then, the touch signal acquisition module 702 is controlled to hide the commodity; the above process is repeated until all the commodities are traversed.
- the product label includes a product block, and the product block is an area displayed in a video screen and includes a certain product, and the product block is highlighted by edge thickening, masking, highlighting, and the like.
- the label setting module 701 is configured to acquire commodity information of all commodities to be added, obtain an incentive time period of each of the commodities, and add the commodity block to the video;
- the tag management module 703 is configured to acquire a current frame of the video when the tap signal is received, and if the current frame is within the excitation time period of a certain product, control the touch signal acquisition. Module 702 displays the item of merchandise for the item.
- the label management module 703 is configured to determine whether the time point of the current frame is within the excitation time period of the certain product, and if so, control the touch signal acquisition module 702 to display the commodity block of the commodity; The touch signal acquisition module 702 is controlled to hide the commodity block of the commodity; the above process is repeated until all the commodities are traversed.
- the label setting module 701 is configured to allocate a product list identification number for the product label, acquire video identification information of the video, and associate the video identification information with the product label identification serial number;
- the tag management module 703 is configured to search for a product tag identification number associated with the video identification information of the current video, and load a product list corresponding to the product list identification number.
- an apparatus for implementing video shopping includes:
- a touch screen for receiving a touch signal and for displaying a picture
- One or more processors optionally, the one or more processors for performing the steps defined in the method of any one or more of the above embodiments;
- a memory for storing operational instructions
- the one or more processors are configured to retrieve an operational instruction from the memory and execute:
- the touch signal is a first preset signal, displaying a product label of the video
- the shopping link of the product indicated by the second preset signal is searched for by the product label, and the shopping link is displayed.
- the merchandise tag includes a menu-based merchandise list; the merchandise list includes merchandise information; and the processor is further configured to:
- a product list including the product is created using the product information.
- the processor is further configured to:
- Displaying the product list determining whether the current time is within the incentive time period of a certain product, and if so, displaying the product in the product list; if not, hiding the product; repeating the above process until all the products are traversed.
- the merchandise tag includes a merchandise block
- the merchandise tile is an area displayed in a video screen and including a single commodity,
- the commodity block is highlighted by edge thickening, masking, highlighting, etc.; the processor is also used to execute:
- the processor is further configured to:
- the product tag identification number associated with the product is searched, and the product tag corresponding to the product tag identification serial number is loaded.
- the first preset signal is any one of a tap signal, a click signal, a slide signal, and a drag signal;
- the second preset The signal is one of a re-press signal, a click signal, a sliding signal and a drag signal, and the second preset signal and the first preset signal The number is different.
- the invention provides a method, a system and a device for implementing video shopping, which utilize multi-dimensional touch technology to realize product information in a video playing process at any time through a touch operation on a screen, thereby facilitating video shopping.
- a new intuitive and simple video shopping form is proposed, which greatly simplifies the operation process of the video shopping.
- the device described in the present disclosure may be various electronic terminal devices, such as a mobile phone, a personal digital assistant (PDA), a tablet computer (PAD), a smart TV, etc., and thus the scope of protection of the present disclosure should not be limited to a certain A specific type of electronic device.
- the system described in the present disclosure may be applied to any of the above-described electronic terminal devices in the form of electronic hardware, computer software, or a combination of both.
- the method according to the present disclosure may also be implemented as a computer program executed by a CPU, which may be stored in a computer readable storage medium.
- the above-described functions defined in the method of the present disclosure are performed when the computer program is executed by the CPU.
- the method steps and system units described above may also be implemented with a controller and a computer readable storage medium for storing a computer program that causes the controller to implement the steps or unit functions described above.
- non-volatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash.
- ROM read only memory
- PROM programmable ROM
- EPROM electrically programmable ROM
- EEPROM electrically erasable programmable ROM
- flash flash.
- Volatile memory can include random access memory (RAM), which can act as external cache memory.
- RAM can be obtained in a variety of forms, such as synchronous RAM (DRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM) and direct RambusRAM (DRRAM).
- DRAM synchronous RAM
- DRAM dynamic RAM
- SDRAM synchronous DRAM
- DDR SDRAM double data rate SDRAM
- ESDRAM enhanced SDRAM
- SLDRAM Synchronous Link DRAM
- DRRAM direct RambusRAM
- Storage devices of the disclosed aspects are intended to comprise, without being limited to, these and other suitable types of memory.
- DSPs digital signal processors
- ASIC dedicated An integrated circuit
- FPGA field programmable gate array
- a general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine.
- the processor may also be implemented as a combination of computing devices, e.g., a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.
- a software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
- An exemplary storage medium is coupled to the processor, such that the processor can read information from or write information to the storage medium.
- the storage medium can be integrated with a processor.
- the processor and the storage medium can reside in an ASIC.
- the ASIC can reside in the user terminal.
- the processor and the storage medium may reside as discrete components in the user terminal.
- the functions may be implemented in hardware, software, firmware, or any combination thereof. If implemented in software, the functions may be stored on or transmitted as one or more instructions or code on a computer readable medium.
- Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
- a storage medium may be any available media that can be accessed by a general purpose or special purpose computer.
- the computer readable medium may comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage device, disk storage device or other magnetic storage device, or may be used to carry or store a form of instructions Or the required program code of the data structure and any other medium that can be accessed by a general purpose or special purpose computer or a general purpose or special purpose processor. Also, any connection is properly termed a computer-readable medium.
- a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technology such as infrared, radio, and microwave is used to transmit software from a website, server, or other remote source
- the coaxial line Cables, fiber optic cables, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are all included in the definition of the medium.
- a magnetic disk and an optical disk include a compact disk (CD), a laser disk, an optical disk, a digital versatile disk (DVD), a floppy disk, a Blu-ray disk, in which a disk generally reproduces data magnetically, and the optical disk optically reproduces data using a laser. . Combinations of the above should also be included within the scope of computer readable media.
- a person skilled in the art may understand that all or part of the steps of implementing the above embodiments may be completed by hardware, or may be instructed by a program to execute related hardware, and the program may be stored in a computer readable storage medium.
- the storage medium mentioned may be a read only memory, a magnetic disk or an optical disk or the like.
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Abstract
Description
Claims (18)
- 一种视频购物的实现方法,其中,包括以下步骤:在视频中添加用于实现购物功能的商品标签;所述视频播放时,获取所述视频显示范围内的触摸信号;若所述触摸信号为第一预置信号,显示所述视频的商品标签;若所述触摸信号为第二预置信号,通过商品标签查找第二预置信号所指示的商品的购物链接,显示该购物链接。
- 根据权利要求1所述的方法,其中,所述商品标签包括菜单式的商品列表;所述商品列表包括商品信息;则,在所述视频中添加用于实现购物功能的商品标签的步骤包括以下子步骤:获取待添加的全部商品的商品信息;利用所述商品信息制作包含所述商品的商品列表。
- 根据权利要求2所述的方法,其中,在所述视频中添加用于实现购物功能的商品标签的步骤还包括以下子步骤:获取每个所述商品的激励时间段;按照每个所述商品的激励时间段,将每个所述商品添加至所述商品列表;则,获取第一预置信号并显示商品标签的步骤包括以下子步骤:获取接收到所述第一预置信号时所述视频的当前时刻;显示所述商品列表,判断当前时刻是否处于某一商品的激励时间段内,若是,则在所述商品列表中显示该商品;若否,则隐藏该商品;重复以上过程直至遍历全部商品。
- 根据权利要求1所述的方法,其中,所述商品标签包括商品区块,所述商品区块为在视频画面中显示的、包含某一单一商品的区域,所述商品区块通过边缘加粗、蒙版、高亮等方式突出显示;在所述视频中添加用于实现购物 功能的商品标签的步骤包括以下子步骤:获取待添加的全部商品的商品信息;获取每个所述商品的激励时间段;按照每个所述商品的激励时间段,添加所述商品区块至所述视频;则,获取第一预置信号并显示商品区块的步骤包括以下子步骤:获取接收到所述第一预置信号时所述视频的当前时刻;判断当前时刻是否处于某一商品的激励时间段内,若是,则显示该商品的商品区块;若否,则隐藏该商品的商品区块;重复以上过程直至遍历全部商品。
- 根据权利要求1-4任意一项所述的方法,其中,在视频中添加用于实现购物功能的商品标签的步骤还包括以下子步骤:为所述商品标签分配商品标签识别序号;获取所述视频的视频识别信息,将所述视频识别信息与所述商品标签识别序号关联;视频播放时,根据当前视频的视频识别信息,查找与其关联的商品标签识别序号,加载该商品标签识别序号对应的商品标签。
- 根据权利要求1所述的方法,其中,所述第一预置信号为轻按信号、点击信号、滑动信号和拖拽信号中的任意一种;所述第二预置信号为重按信号、点击信号、滑动信号和拖拽信号中的一种,第二预置信号与第一预置信号不同。
- 一种视频购物的实现系统,其中,包括:标签设置模块,用于在视频中添加用于实现购物功能的商品标签;触摸信号获取模块,用于播放视频,还用于在所述视频播放时,获取所述视频显示范围内的触摸信号;标签管理模块,用于识别所述触摸信号;若所述触摸信号为第一预置信号,控制所述触摸信号获取模块显示所述视频的商品标签;若所述触摸信号为第二预置信号,通过商品标签查找第二预置信号所指示的商品的购物链接,显示该 购物链接。
- 根据权利要求7所述的系统,其中,所述商品标签包括菜单式的商品列表;所述商品列表包括商品信息;则,所述标签设置模块,具体用于获取待添加的全部商品的商品信息,利用所述商品信息制作包含所述商品的商品列表。
- 根据权利要求8所述的系统,其中,所述标签设置模块还用于,获取每个商品的激励时间段,按照每个所述商品的激励时间段,将每个所述商品添加至所述商品列表;则,在视频播放时,所述标签管理模块用于获取接收到所述第一预置信号时所述视频的当前时刻;所述触摸信号获取模块用于显示所述商品列表,判断当前时刻是否处于某一商品的激励时间段内,若是,则在所述商品列表中显示该商品;若否,则隐藏该商品;重复以上过程直至遍历全部商品。
- 根据权利要求7所述的系统,其中,所述商品标签包括商品区块,所述商品区块为在视频画面中显示的、包含某一单一商品的区域,所述商品区块通过边缘加粗、蒙版、高亮等方式突出显示;所述标签设置模块用于获取待添加的全部商品的商品信息;获取每个所述商品的激励时间段;按照每个所述商品的激励时间段,添加所述商品区块至所述视频;在视频播放时,所述标签管理模块用于获取接收到所述第一预置信号时所述视频的当前时刻,判断当前时刻是否处于某一商品的激励时间段内,若是,则显示该商品的商品区块;若否,则隐藏该商品的商品区块;重复以上过程直至遍历全部商品。
- 根据权利要求7-10任意一项所述的系统,其中,所述标签设置模块用于为所述商品标签分配商品标签识别序号,获取所述视频的视频识别信息,将所述视频识别信息与所述商品标签识别序号关联;视频播放时,所述标签管理模块用于根据当前视频的视频识别信息,查找 与其关联的商品标签识别序号,加载该商品列表识别序号对应的商品列表。
- 根据权利要求7所述的系统,其中,所述第一预置信号为轻按信号、点击信号、滑动信号和拖拽信号中的任意一种;所述第二预置信号为重按信号、点击信号、滑动信号和拖拽信号中的一种,第二预置信号与第一预置信号不同。
- 一种视频购物的实现装置,其中,包括:用于接收触摸信号且用于显示画面的触摸屏;一个或多个处理器,可选的,所述一个或多个处理器用于执行上面任意一个或多个实施例所述的方法中所限定的步骤;以及用于存储操作指令的存储器;所述一个或多个处理器被配置为从所述存储器中获取操作指令并执行:在视频中添加用于实现购物功能的商品标签;所述视频播放时,获取所述触摸屏的视频显示范围内的触摸信号;若判定所述触摸信号为第一预置信号,显示所述视频的商品标签;若判定所述触摸信号为第二预置信号,通过商品标签查找第二预置信号所指示的商品的购物链接,显示该购物链接。
- 根据权利要求13所述的装置,其中,所述商品标签包括菜单式的商品列表;所述商品列表包括商品信息;所述处理器还用于执行:获取待添加的全部商品的商品信息;利用所述商品信息制作包含所述商品的商品列表。
- 根据权利要求14所述的装置,其中,所述处理器还用于执行:获取每个所述商品的激励时间段;按照每个所述商品的激励时间段,将每个所述商品添加至所述商品列表;获取接收到所述第一预置信号时所述视频的当前时刻;显示所述商品列表,判断当前时刻是否处于某一商品的激励时间段内,若是,则在所述商品列表中显示该商品;若否,则隐藏该商品;重复以上过程直 至遍历全部商品。
- 根据权利要求13所述的装置,其中,所述商品标签包括商品区块,所述商品区块为在视频画面中显示的、包含某一单一商品的区域,所述商品区块通过边缘加粗、蒙版、高亮等方式突出显示;所述处理器还用于执行:获取待添加的全部商品的商品信息;获取每个所述商品的激励时间段;按照每个所述商品的激励时间段,添加所述商品区块至所述视频;获取接收到所述第一预置信号时所述视频的当前时刻;判断当前时刻是否处于某一商品的激励时间段内,若是,则显示该商品的商品区块;若否,则隐藏该商品的商品区块;重复以上过程直至遍历全部商品。
- 根据权利要求13-16任意一项所述的装置,其中,所述处理器还用于执行:为所述商品标签分配商品标签识别序号;获取所述视频的视频识别信息,将所述视频识别信息与所述商品标签识别序号关联;视频播放时,根据当前视频的视频识别信息,查找与其关联的商品标签识别序号,加载该商品标签识别序号对应的商品标签。
- 根据权利要求13所述的装置,其中,所述第一预置信号为轻按信号、点击信号、滑动信号和拖拽信号中的任意一种;所述第二预置信号为重按信号、点击信号、滑动信号和拖拽信号中的一种,第二预置信号与第一预置信号不同。
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CN113221822A (zh) * | 2021-05-31 | 2021-08-06 | 深圳市朝明科技信息有限公司 | 企业对个人的电子商务服务方法及系统 |
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CN109754275B (zh) * | 2017-11-06 | 2023-06-27 | 阿里巴巴集团控股有限公司 | 数据对象信息提供方法、装置及电子设备 |
CN109547861A (zh) * | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | 基于视频播放的购物推荐处理方法、装置及存储介质 |
CN111479119A (zh) * | 2020-04-01 | 2020-07-31 | 腾讯科技(成都)有限公司 | 直播中反馈信息的收集方法、装置、系统及存储介质 |
CN111652678B (zh) * | 2020-05-27 | 2023-11-14 | 腾讯科技(深圳)有限公司 | 物品信息显示方法、装置、终端、服务器及可读存储介质 |
CN112184336B (zh) * | 2020-10-28 | 2024-06-04 | 深圳乐播科技有限公司 | 一种投屏广告的推送系统及推送方法 |
CN112434251A (zh) * | 2021-01-26 | 2021-03-02 | 浙江口碑网络技术有限公司 | 对象获取方法、系统、装置、计算机设备及可读存储介质 |
CN113344663A (zh) * | 2021-05-31 | 2021-09-03 | 北京达佳互联信息技术有限公司 | 物品信息的显示方法及装置 |
CN113395568B (zh) * | 2021-06-15 | 2024-04-12 | 北京字跳网络技术有限公司 | 视频互动方法、装置、电子设备和存储介质 |
CN113596496A (zh) * | 2021-07-28 | 2021-11-02 | 广州博冠信息科技有限公司 | 虚拟直播间的交互控制方法、装置、介质及电子设备 |
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