WO2017076038A1 - 搜索推荐方法及装置 - Google Patents

搜索推荐方法及装置 Download PDF

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Publication number
WO2017076038A1
WO2017076038A1 PCT/CN2016/088773 CN2016088773W WO2017076038A1 WO 2017076038 A1 WO2017076038 A1 WO 2017076038A1 CN 2016088773 W CN2016088773 W CN 2016088773W WO 2017076038 A1 WO2017076038 A1 WO 2017076038A1
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Prior art keywords
search
recommended
user
recommended content
page
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English (en)
French (fr)
Inventor
黄际洲
万璐
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Baidu Online Network Technology Beijing Co Ltd
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Baidu Online Network Technology Beijing Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to a search recommendation method and apparatus.
  • a user in the process of using a mobile terminal by a user, a user often obtains a search result of a search term from the Internet through a search engine.
  • the search engine provides the search result related to the current search term to the user, so as to facilitate the user to view the recommended content related to the search term.
  • the user can only provide limited recommendation results in the search result page.
  • a recommendation card of a limited area size can be provided in the search result page, and a limited form is provided in the recommendation card.
  • the user cannot view more recommended content than the recommended content in the recommended card, and the user is inconvenient to obtain more recommended content related to the search term, thereby causing the user's search experience to be deteriorated.
  • the present invention aims to solve at least one of the technical problems in the related art to some extent.
  • an object of the present invention is to provide a search recommendation method, which provides a user with recommended content of a search term in a recommended intermediate page, and the recommended intermediate page can provide the user with more recommended content related to the search term, which is convenient.
  • the user views the recommended content of the search term.
  • a second object of the present invention is to provide a search recommendation device.
  • a third object of the present invention is to provide a storage medium.
  • a fourth object of the present invention is to propose a search engine.
  • the first aspect of the present invention provides a search recommendation method, including: receiving a search term input by a user; acquiring a search result and recommended content of the search term, and adding the recommended content to the recommendation In the middle page; displaying the search result and the guide information in the search result page; and receiving the user to the guide The first triggering operation of the information, and displaying the recommended intermediate page according to the first triggering operation.
  • the search recommendation method of the embodiment of the present invention receives a search term input by a user, acquires a search result and recommended content of the search term, and adds the recommended content to the recommended intermediate page, and then displays the search result and the guide information in the search result page. And receiving a first triggering operation of the user on the guiding information, and displaying the recommended intermediate page according to the first triggering operation, thereby providing the user with the recommended content of the search term in the recommended intermediate page, and the recommended intermediate page may provide the user with more
  • the search content related to the search word facilitates the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search experience.
  • the second aspect of the present invention provides a search recommendation apparatus, including: a receiving module, configured to receive a search term input by a user; and an obtaining module, configured to acquire a search result and recommended content of the search term. Adding a module for adding the recommended content to the recommended intermediate page; a display module for displaying the search result and the guiding information in the search result page; and a first processing module, configured to receive the user pair The first triggering operation of the guiding information, and displaying the recommended intermediate page according to the first triggering operation.
  • the search recommendation device of the embodiment of the present invention receives the search term input by the user through the receiving module, and obtains the search result and the recommended content of the search term through the obtaining module, and then adds the module to add the recommended content to the recommended intermediate page, and the display module searches for The search result and the guidance information are displayed in the result page, and the first processing module receives the first triggering operation of the user on the guiding information, and displays the recommended intermediate page according to the first triggering operation, thereby providing the user with the search term in the recommended intermediate page.
  • the recommended intermediate page can provide users with more recommended content related to the search term, which is convenient for the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search.
  • Recommended content the recommended intermediate page can provide users with more recommended content related to the search term, which is convenient for the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search.
  • a storage medium for storing an application for executing the search recommendation method according to the first aspect of the present invention.
  • a search engine includes: one or more processors; a memory; one or more modules, the one or more modules being stored in the memory, when When the one or more processors are executed, the following operations are performed: receiving a search term input by the user; acquiring search results and recommended content of the search term, and adding the recommended content to the recommended intermediate page; in the search result page Displaying the search result and the guiding information; and receiving a first triggering operation of the guiding information by the user, and displaying the recommended intermediate page according to the first triggering operation.
  • FIG. 1 is a flow chart of a search recommendation method in accordance with an embodiment of the present invention.
  • 2a-2c are specific illustrations of a search recommendation process in accordance with one embodiment of the present invention.
  • 3a-3d are specific illustrations of a search recommendation process in accordance with one embodiment of the present invention.
  • 4a-4b are specific illustrations of a search recommendation process in accordance with one embodiment of the present invention.
  • FIG. 5 is a flow chart of a search recommendation method according to another embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of a search recommendation device according to an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of a search recommendation device according to another embodiment of the present invention.
  • embodiments of the present invention are preferably applicable to mobile terminals, for example, an IOS operating system (IOS is a handheld operating system developed by Apple), an Android operating system (Android system is a Linux-based free and open source code The operating system), the Windows Phone operating system (Windows Phone is a mobile phone operating system issued by Microsoft Corporation) mobile terminal, of course, is also applicable to personal computers and other smart mobile terminals, the invention is not limited thereto.
  • the mobile terminal may be a hardware device having various operating systems such as a mobile phone, a tablet computer, a personal digital assistant, an e-book, and the like.
  • FIG. 1 is a flow chart of a search recommendation method in accordance with an embodiment of the present invention.
  • the search recommendation method includes:
  • S101 Receive a search term input by a user.
  • the user can enter a search term in a search box provided by the search engine.
  • the search term may be a character such as a Chinese character, a letter, a number, or the like, or a combination thereof, such as a letter plus a number.
  • a user can input a search term in various ways, for example, a user can input a search term in a text, voice, or image manner.
  • the search engine may obtain the search result corresponding to the search term, and obtain the recommended content corresponding to the search term.
  • the process for the search engine to obtain the recommended content corresponding to the search term is: first determining the category of the search term, then determining the demand dimension of the category, and obtaining the search term according to the demand dimension and the search term. Recommended content.
  • the above categories may include, but are not limited to, a character class, a movie class, a novel class, an anime class, a pet class, an attraction class, and the like.
  • the demand dimension is related to the category of the search term, the search term belongs to a different category, and the corresponding demand dimension is different.
  • the search term is “Siberian Husky”
  • the corresponding category of the search term is an animal
  • the corresponding demand dimension is to obtain the Husky-related animal
  • the content of the user who is concerned about the Husky and the user’s favorable purchase of the Husky. What are the dimensions of the website.
  • the search term is "Andy Lau"
  • the category corresponding to the search term is a character class
  • the corresponding demand dimension is Andy Lau _ related characters, Andy Lau _ popular movies, etc., or Andy Lau concert tickets purchase Equal dimensions.
  • interactive search can also be provided when the search term belongs to the character class, for example, tag (label) screening, PK, question and answer and other interactive recommendations.
  • the category of the recommended content may be determined, and the recommended content is added according to the category of the recommended content. Recommended in the middle page.
  • the recommended content may be displayed in the search result page. Recommend a card and display the boot information on the recommended card.
  • the guiding information is an operation entry into the recommended intermediate page, that is, the user can enter the recommended intermediate page by triggering the guiding information to view more recommended content of the search term.
  • search result page may provide the user with an operation entry into the recommendation intermediate page, and may also provide the user with multiple operation entries into the recommended intermediate page.
  • the search engine provides a search result page for the user, as shown in FIG. 2a, which provides the user with two operation portals for entering the recommended intermediate page, namely “husky_related animals” and “more recommendations”.
  • the recommended intermediate page including the recommended content may be displayed to facilitate the user to view more recommended content through the recommended intermediate page.
  • the search engine provides the search result page for the user, as shown in FIG. 2a.
  • some of the huskies-related animals are displayed in the form of recommended cards in the search result page shown in FIG. 2a, and the guide information entering the recommended intermediate page in FIG. 2a is on the recommendation card, and the guidance on the recommended cards is The information is "Siberian Husky _ related animals” and “More recommendations”, users can click on the title of "Siberian Husky _ related animals", or in the recommendation card In the "More Recommended” area, open the recommended middle page. If the user receives the title of "Husky_related animal", the search engine provides the user with a recommendation intermediate page according to the user's click operation, wherein the form of the intermediate page is recommended, as shown in FIG. 2b.
  • the search engine provides the search result page for the user, as shown in FIG. 3a.
  • the part of the recommended intermediate page can be directly viewed in the search result page, and the search result page displays some of the related characters with Andy Lau in the form of a recommended card, and enters the recommended intermediate page in FIG. 3a.
  • the guidance information is on the recommendation card.
  • the guidance information on the recommendation card is “Andy Lau _ related characters” and “more recommendations”. The user can click on the title of “Andy Lau _ related characters” or “more recommendations in the recommendation card”.
  • FIG. 3b is only an example of recommending an intermediate page, and the form of the recommended intermediate page may also be as shown in FIG. 3c or 3d.
  • the search engine provides the search result page for the user, such as As shown in FIG. 4a, it should be noted that, in the search result page shown in FIG. 4a, some of Beijing's delicious snacks are displayed in the form of recommended cards, and the guiding information in FIG. 4a is on the recommendation card, and the recommendation card is recommended.
  • the guidance information on the guide is “Beijing delicious snacks _ related food” and “More recommendations about Beijing delicious snacks _ related foods”, users can click on the “Beijing delicious snacks _ related foods” title, or click In the area of the recommendation card, please refer to the area of "Beijing's delicious snacks _ related food recommendations", open the recommended middle page. If the user receives a title of "Beijing's delicious snacks_related foods", the search engine provides the user with a recommendation intermediate page according to the user's click operation, wherein the form of the intermediate page is recommended, as shown in FIG. 4b.
  • the user is shown the famous Beijing snacks, the Beijing-style restaurant worthy of a visit, the Beijing snack take-out, the Beijing food hot group purchase and other recommended content, thus providing users with more delicious food in Beijing.
  • the recommended content of the snacks provides the recommended content to the user from multiple dimensions, which facilitates other related selections directly in the recommendation intermediate page, improves search efficiency and quality, and improves the user search experience.
  • the search recommendation method of the embodiment of the present invention receives a search term input by a user, acquires a search result and recommended content of the search term, and adds the recommended content to the recommended intermediate page, and then displays the search result and the guide information in the search result page. And receiving a first triggering operation of the user on the guiding information, and displaying the recommended intermediate page according to the first triggering operation, thereby providing the user with the recommended content of the search term in the recommended intermediate page, and the recommended intermediate page may provide the user with more
  • the search content related to the search word facilitates the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search experience.
  • FIG. 5 is a flow chart of a search recommendation method according to an embodiment of the present invention.
  • the search recommendation method includes:
  • S501 Receive a search term input by a user.
  • the user can enter a search term in a search box provided by the search engine.
  • the search term may be a character such as a Chinese character, a letter, a number, or the like, or a combination thereof, such as a letter plus a number.
  • a user can input a search term in various ways, for example, a user can input a search term in a text, voice, or image manner.
  • the search engine may obtain the search result corresponding to the search term, and obtain the recommended content corresponding to the search term.
  • the process for the search engine to obtain the recommended content corresponding to the search term is: first determining the category of the search term, then determining the demand dimension of the category, and obtaining the search term according to the demand dimension and the search term. Recommended content.
  • the above categories may include, but are not limited to, a character class, a movie class, a novel class, an anime class, a pet class, an attraction class, and the like.
  • the demand dimension is related to the category of the search term, the search term belongs to a different category, and the corresponding demand dimension is different.
  • the search term is “Siberian Husky”
  • the corresponding category of the search term is an animal
  • the corresponding demand dimension is to obtain the Husky-related animal
  • the content of the user who is concerned about the Husky and the user’s favorable purchase of the Husky. What are the dimensions of the website.
  • the search term is "Andy Lau"
  • the category corresponding to the search term is a character class
  • the corresponding demand dimension is Andy Lau _ related characters, Andy Lau _ popular movies, etc., or Andy Lau concert tickets purchase Equal dimensions.
  • interactive search can also be provided when the search term belongs to the character class, for example, tag (label) screening, PK, question and answer and other interactive recommendations.
  • the category of the recommended content may be determined, and the recommended content is added according to the category of the recommended content. Recommended in the middle page.
  • the push result page may be displayed in the search result page. Recommend a recommendation card for the content and display the guidance information on the recommendation card.
  • the guiding information is an operation entry into the recommended intermediate page, that is, the user can enter the recommended intermediate page by triggering the guiding information to view more recommended content of the search term.
  • search result page may provide the user with an operation entry into the recommendation intermediate page, and may also provide the user with multiple operation entries into the recommended intermediate page.
  • the search engine provides a search result page for the user, as shown in FIG. 2a, which provides the user with two operation portals for entering the recommended intermediate page, namely “husky_related animals” and “more recommendations”.
  • the recommended intermediate page including the recommended content may be displayed to facilitate the user to view more recommended content through the recommended intermediate page.
  • the search engine provides the search result page for the user, as shown in FIG. 2a.
  • some of the huskies-related animals are displayed in the form of recommended cards in the search result page shown in FIG. 2a, and the guide information entering the recommended intermediate page in FIG. 2a is on the recommendation card, and the guidance on the recommended cards is The information is "Siberian Husky _ related animals" and "More recommendations”, the user can open the recommended intermediate page by clicking on the title of "Siberian Husky _ related animals" or the "More Recommended” area in the recommendation card. If the user receives the title of "Husky_related animal", the search engine provides the user with a recommendation intermediate page according to the user's click operation, wherein the form of the intermediate page is recommended, as shown in FIG. 2b.
  • the search engine provides the search result page for the user, as shown in FIG. 3a.
  • the part of the recommended intermediate page can be directly viewed in the search result page, and the search result page displays some of the related characters with Andy Lau in the form of a recommended card, and enters the recommended intermediate page in FIG. 3a.
  • the guidance information is on the recommendation card.
  • the guidance information on the recommendation card is “Andy Lau _ related characters” and “more recommendations”. The user can click on the title of “Andy Lau _ related characters” or “more recommendations in the recommendation card”.
  • FIG. 3b is only an example of recommending an intermediate page, and the form of the recommended intermediate page may also be as shown in FIG. 3c or 3d.
  • the search engine obtains the search term, and After obtaining the search result and the recommended content of the search term, the search result page provided by the search engine for the user is as shown in FIG. 4a. It should be noted that the search result page shown in FIG. 4a displays the part in the form of a recommendation card.
  • the guide information on the recommended card is "Beijing delicious snacks _ related food” and "more about Beijing delicious snacks _ related "Recommended food”
  • users can open the recommended middle page by clicking on the "Beijing delicious snacks _ related foods” title, or by clicking on the "More about Beijing delicious snacks _ related food recommendations” in the recommendation card.
  • the search engine provides the user with a recommendation intermediate page according to the user's click operation, wherein the form of the intermediate page is recommended, as shown in FIG. 4b.
  • the user is shown the famous Beijing snacks, the Beijing-style restaurant worthy of a visit, the Beijing snack take-out, the Beijing food hot group purchase and other recommended content, thus providing users with more delicious food in Beijing.
  • the recommended content of the snacks provides the recommended content to the user from multiple dimensions, which facilitates other related selections directly in the recommendation intermediate page, improves search efficiency and quality, and improves the user search experience.
  • the form of the recommended intermediate page is as shown in FIG. 2b.
  • the search engine receives the title of the user who clicks “Love Dog Loves Life”, the search engine opens the corresponding dog website page according to the user's trigger operation. Therefore, it is convenient for the user to view the service website purchased by the Husky by clicking the recommended content in the recommendation middle page, thereby eliminating the trouble of the user searching for the service website purchased by the Husky, reducing the steps for the user to obtain the resource himself, and improving The user's search experience.
  • the schematic diagram of the interface including the dog website page is shown in Figure 2c.
  • the recommended intermediate page shown in Figure 2 will be further subdivided with the Husky _ related animals and divided into “long wolf dogs”. "Important is a bruised dog”, “Sled dogs around”, “Domestic pets around a thousand dollars”, “Warming obedient domestic dogs” and “Medium dogs”, after receiving the user click "about 1,000 yuan” After the pet is raised, the search engine will obtain the “family pets of about 1,000 yuan” according to the trigger operation of the user, and the recommended animals displayed in the corresponding recommended intermediate page will also change accordingly.
  • the recommended intermediate page shown in FIG. 2b Taking the recommended intermediate page shown in FIG. 2b as an example, if the user clicks on the recommended content in the “Following the Husky's User Paying Attention” in the recommended intermediate page, the recommended content clicked by the user is used as the search engine. Searching for a word and searching for the search term, and providing the user with the search result corresponding to the search term, thereby facilitating the user to obtain more information of interest by clicking the recommended content in the recommended middle page.
  • the search recommendation method of the embodiment of the present invention receives a search term input by a user, acquires a search result and recommended content of the search term, and adds the recommended content to the recommended intermediate page, and then displays the search result and the guide information in the search result page. And receiving a first triggering operation of the user on the guiding information, and displaying the recommended intermediate page according to the first triggering operation, thereby providing the user with the recommended content of the search term in the recommended intermediate page, and the recommended intermediate page may provide the user with more
  • the search content related to the search term facilitates the user to view the recommended content of the search term, thereby facilitating the user's direct
  • the user's search experience is improved by making other related choices in the recommended middle page.
  • the present invention also proposes a search recommendation device.
  • FIG. 6 is a schematic structural diagram of a search recommendation device according to an embodiment of the present invention.
  • the search recommendation device includes a receiving module 100 , an obtaining module 200 , an adding module 300 , a display module 400 , and a first processing module 500 .
  • the receiving module 100 is configured to receive a search term input by a user.
  • the receiving module 100 provides a search box, and the user can input the search word into the search box in various ways.
  • the user can input the search word in text, voice or image.
  • the search term may be a character such as a Chinese character, a letter, a number, or the like, or a combination thereof, such as a letter plus a number.
  • the obtaining module 200 is configured to obtain search results and recommended content of the search term.
  • the obtaining module 200 may first determine the category of the search term, then determine the demand dimension of the category, and obtain the recommended content of the search term according to the demand dimension and the search term.
  • the above categories may include, but are not limited to, a character class, a movie class, a novel class, an anime class, a pet class, an attraction class, and the like.
  • the demand dimension is related to the category of the search term, the search term belongs to a different category, and the corresponding demand dimension is different.
  • the obtaining module 200 may determine that the category corresponding to the search term is an animal, and the corresponding demand dimension is to acquire the Husky-related animal, what are the users who pay attention to the Husky, and the user’s praise. What are the dimensions of the Husky acquisition website?
  • the obtaining module 200 may determine that the category corresponding to the search term is a character class, the corresponding demand dimension is Andy Lau _ related characters, Andy Lau _ popular movies, etc., or Liu Dehua sings Will buy tickets and other dimensions.
  • interactive search can also be provided when the search term belongs to the character class, for example, tag (label) screening, PK, question and answer and other interactive recommendations.
  • the adding module 300 is for adding the recommended content to the recommended intermediate page.
  • the adding module 300 may determine the category of the recommended content, and according to the recommended content. The category adds the recommended content to the recommendation middle page.
  • the display module 400 is configured to display search results and guidance information in a search result page.
  • the adding module 300 adds the recommended content corresponding to the search term to the recommended intermediate page.
  • the display module 400 may display the recommended card containing the recommended content in the search result page, and display the guiding information on the recommended card.
  • the guiding information is an operation entry of the user to enter the recommended intermediate page, that is, the user can enter the recommended intermediate page by triggering the guiding information to view more recommended content of the search term.
  • search result page may provide the user with an operation entry into the recommendation intermediate page, and may also provide the user with multiple operation entries into the recommended intermediate page.
  • the first processing module 500 is configured to receive a first triggering operation of the user on the guiding information, and display the recommended intermediate page according to the first triggering operation.
  • the device may further include a second processing module 600, and the second processing module 600 is configured to display a recommendation according to the first triggering operation by the first processing module 500.
  • the second triggering operation of the recommended content in the recommended intermediate page is received by the user, and the corresponding resource is obtained according to the second triggering operation, and is provided to the user.
  • the form of the recommended intermediate page is as shown in FIG. 2b.
  • the second processing module 600 receives the title that the user clicks “Love Dog Loves Life”, the second processing module 600 opens the user according to the trigger operation of the user.
  • the corresponding dog website page thereby facilitating the user to view the service website purchased by the Husky by clicking the recommended content in the recommendation middle page, thereby eliminating the trouble of the user searching for the service website purchased by the Husky, reducing the user's own
  • the steps to get resources improve the user's search experience.
  • the schematic diagram of the interface including the dog website page is shown in Figure 2c.
  • search recommendation method embodiment is also applicable to the search recommendation device of the embodiment, and details are not described herein again.
  • the search recommendation device of the embodiment of the present invention receives the search term input by the user through the receiving module, and obtains the search result and the recommended content of the search term through the obtaining module, and then adds the module to add the recommended content to the recommended intermediate page, and the display module searches for The search result and the guidance information are displayed in the result page, and the first processing module receives the first triggering operation of the user on the guiding information, and displays the recommended intermediate page according to the first triggering operation, thereby providing the user with the search term in the recommended intermediate page.
  • the recommended intermediate page can provide users with more recommended content related to the search term, which is convenient for the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search.
  • Recommended content the recommended intermediate page can provide users with more recommended content related to the search term, which is convenient for the user to view the recommended content of the search term, thereby facilitating the user to directly perform other related selections in the recommended intermediate page, thereby improving the user's search.
  • the present invention also provides a storage medium for storing an application for performing the search recommendation method according to any of the embodiments of the present invention.
  • the present invention also proposes a search engine comprising: one or more processors; a memory; one or more modules, one or more modules stored in the memory, when processed by one or more When the device is executed, do the following:
  • first and second are used for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated.
  • features defining “first” or “second” may include at least one of the features, either explicitly or implicitly.
  • the meaning of "a plurality” is at least two, such as two, three, etc., unless specifically defined otherwise.
  • a "computer-readable medium” can be any apparatus that can contain, store, communicate, propagate, or transport a program for use in an instruction execution system, apparatus, or device, or in conjunction with the instruction execution system, apparatus, or device.
  • computer readable media include the following: electrical connections (electronic devices) having one or more wires, portable computer disk cartridges (magnetic devices), random access memory (RAM), Read only memory (ROM), erasable editable read only memory (EPROM or flash memory), fiber optic devices, and portable compact disk read only memory (CDROM). Additionally, the computer readable medium may even be capable of printing the same thereon Program paper or other suitable medium, as the program can be obtained electronically, for example by optical scanning of paper or other media, followed by editing, interpretation or, if necessary, processing in other suitable manner, and then storing it In computer memory.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.
  • each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
  • the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
  • the integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.
  • the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

一种搜索推荐方法及装置，其中，该方法包括：接收用户输入的搜索词（S101）；获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中（S102）；在搜索结果页面中显示搜索结果和引导信息（S103）；以及接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面（S104）。所述搜索推荐方法及装置，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。

Description

搜索推荐方法及装置
相关申请的交叉引用
本申请要求百度在线网络技术(北京)有限公司于2015年11月05日提交的、发明名称为“搜索推荐方法及装置”的、中国专利申请号“201510745566.1”的优先权。
技术领域
本发明涉及互联网技术领域，尤其涉及一种搜索推荐方法及装置。
背景技术
随着移动互联网时代的不断发展，移动终端例如智能手机的功能越来强大，用户可根据需求在移动终端中安装各种功能的应用程序，移动终端已经成为人们生活和工作的一部分。
目前，在用户使用移动终端的过程中，用户经常通过搜索引擎从互联网中获取搜索词的搜索结果。当用户输入搜索词时，搜索引擎在提供搜索结果的同时，还会向用户提供与当前搜索词相关的推荐结果，以方便用户查看与搜索词相关的推荐内容。
然而，由于移动终端的屏幕大小有限，在搜索结果页面中只能为用户提供有限的推荐结果，例如，可在搜索结果页面中提供有限区域大小的推荐卡片，并在推荐卡片中提供有限、形式单一的推荐内容，用户无法查看除了推荐卡片中的推荐内容之外的其他更多推荐内容，用户不方便获取与搜索词相关的更多推荐内容，从而导致用户的搜索体验变差。
发明内容
本发明旨在至少在一定程度上解决相关技术中的技术问题之一。
为此，本发明的一个目的在于提出一种搜索推荐方法，该方法在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容。
本发明的第二个目的在于提出一种搜索推荐装置。
本发明的第三个目的在于提出一种存储介质。
本发明的第四个目的在于提出一种搜索引擎。
为达上述目的，本发明第一方面实施例提出了一种搜索推荐方法，包括：接收用户输入的搜索词；获取所述搜索词的搜索结果和推荐内容，并将所述推荐内容添加至推荐中间页面中；在搜索结果页面中显示所述搜索结果和引导信息；以及接收所述用户对所述引导 信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
本发明实施例的搜索推荐方法，接收用户输入的搜索词，并获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中，之后在搜索结果页面中显示搜索结果和引导信息，以及接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面，由此，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。
为达上述目的，本发明第二方面实施例提出了一种搜索推荐装置，包括：接收模块，用于接收用户输入的搜索词；获取模块，用于获取所述搜索词的搜索结果和推荐内容；添加模块，用于将所述推荐内容添加至推荐中间页面中；显示模块，用于在搜索结果页面中显示所述搜索结果和引导信息；以及第一处理模块，用于接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
本发明实施例的搜索推荐装置，通过接收模块接收用户输入的搜索词，并通过获取模块获取搜索词的搜索结果和推荐内容，然后添加模块将推荐内容添加至推荐中间页面中，显示模块在搜索结果页面中显示搜索结果和引导信息，以及第一处理模块接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面，由此，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。
为了实现上述目的，本发明第三方面实施例的存储介质，用于存储应用程序，所述应用程序用于执行本发明第一方面实施例所述的搜索推荐方法。
为了实现上述目的，本发明第四方面实施例的搜索引擎，包括：一个或者多个处理器；存储器；一个或者多个模块，所述一个或者多个模块存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：接收用户输入的搜索词；获取所述搜索词的搜索结果和推荐内容，并将所述推荐内容添加至推荐中间页面中；在搜索结果页面中显示所述搜索结果和引导信息；以及接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
附图说明
图1是本发明一个实施例的搜索推荐方法的流程图。
图2a-图2c为根据本发明一个实施例的搜索推荐过程的具体图例。
图3a-图3d为根据本发明一个实施例的搜索推荐过程的具体图例。
图4a-图4b为根据本发明一个实施例的搜索推荐过程的具体图例。
图5是本发明另一个实施例的搜索推荐方法的流程图。
图6是本发明一个实施例的搜索推荐装置的结构示意图。
图7是本发明另一个实施例的搜索推荐装置的结构示意图。
具体实施方式
下面详细描述本发明的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，旨在用于解释本发明，而不能理解为对本发明的限制。
下面参考附图描述本发明实施例的搜索推荐方法及装置。
应当理解，本发明实施例优选适用于移动终端，例如，IOS操作系统(IOS是由苹果公司开发的手持设备操作系统)、安卓操作系统(Android系统是一种基于Linux的自由及开放源代码的操作系统)、Windows Phone操作系统(Windows Phone是微软公司发布的一款手机操作系统)的移动终端，当然也适用于个人计算机以及其他智能移动终端，本发明对此不作限定。应当理解，在本发明的实施例中，移动终端可以是手机、平板电脑、个人数字助理、电子书等具有各种操作系统的硬件设备。
图1是本发明一个实施例的搜索推荐方法的流程图。
如图1所示，该搜索推荐方法包括：
S101，接收用户输入的搜索词。
具体地，用户可在搜索引擎提供的搜索框中输入搜索词。
其中，搜索词可以是汉字、字母、数字等字符，也可以是它们的组合，如字母加数字等。
在向搜索引擎输入搜索词的过程中，用户可通过多种方式输入搜索词，例如，用户可以以文本、语音或图像的方式输入搜索词。
S102，获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中。
在搜索引擎接收到用户输入的搜索词后，搜索引擎可获取搜索词对应的搜索结果，并获得搜索词对应的推荐内容。
在本发明的一个实施例中，搜索引擎获取搜索词对应的推荐内容的过程为：可先确定搜索词的类别，然后，确定类别的需求维度，以及根据需求维度和搜索词，获取搜索词的推荐内容。
其中，上述类别可包括但不限于人物类、电影类、小说类、动漫类、宠物类、景点类等。
其中，需求维度与搜索词的类别有关，搜索词所属的类别不同，对应的需求维度不同。
例如，如果搜索词为“哈士奇”，可确定该搜索词对应的类别为动物类，对应的需求维度为获取哈士奇相关的动物，关注哈士奇的用户还关注的内容有哪些，以及用户好评的哈士奇购买网站有哪些等维度。
再例如，如果搜索词为“刘德华”，可确定该搜索词对应的类别为人物类，对应的需求维度为刘德华_相关人物有哪些、刘德华_热门电影有哪些等内容、或者刘德华演唱会门票购买等维度。
为了提高了人机交互体验，对于搜索词所属的类型为人物类时，还可以提供交互式推荐，例如，tag(标签)筛选、PK、问答等交互式推荐。
在本发明的一个实施例中，在获取搜索词对应的推荐内容后，为了方便用户后续在推荐中间页面中查看推荐内容，可确定推荐内容的类别，并根据推荐内容的类别将推荐内容添加至推荐中间页面中。
S103，在搜索结果页面中显示搜索结果和引导信息。
本发明的一个实施例中，在将搜索词对应的推荐内容添加至推荐中间页面之后，为了方便用户可以直接看到推荐中间页面中的部分推荐内容，可在搜索结果页面中显示包含推荐内容的推荐卡片，并在推荐卡片上显示引导信息。
需要理解的是，为了减少搜索词的推荐内容在搜索结果页面中的占用，推荐卡片中仅显示部分推荐内容。
其中，引导信息是进入推荐中间页面的操作入口，也就是说，用户可通过触发引导信息进入推荐中间页面，以查看搜索词的更多推荐内容。
需要理解的是，搜索结果页面上可以为用户提供一个进入推荐中间页面的操作入口，也可以为用户提供多个进入推荐中间页面的操作入口。
例如，搜索引擎为用户提供的搜索结果页面，如图2a所示，该图中为用户提供了两个进入推荐中间页面的操作入口，分别为“哈士奇_相关动物”和“更多推荐”。
S104，接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面。
具体地，在接收到用户点击搜索结果页面上的引导信息后，可显示包含推荐内容的推荐中间页面，以方便用户通过该推荐中间页面查看更多推荐内容。
例如，如果用户输入的搜索词为“哈士奇”，搜索引擎在获得该搜索词，并获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图2a所示，需要说明的是，图2a所示的搜索结果页面中以推荐卡片的形式显示了部分与哈士奇相关的动物，且图2a中的进入推荐中间页面的引导信息在推荐卡片上，推荐卡片上的引导信息为“哈士奇_相关动物”和“更多推荐”，用户可通过点击“哈士奇_相关动物”的标题，或者推荐卡片中 的“更多推荐”的区域，打开推荐中间页面。如果接收到用户点击“哈士奇_相关动物”标题，搜索引擎根据用户的点击操作，为用户提供推荐中间页面，其中，推荐中间页面的形式，如图2b所示。
再例如，如果用户输入的搜索词为“刘德华”，搜索引擎在获得该搜索词，并获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图3a所示，同样地，为了方便用户可以直接在搜索结果页面中可以查看推荐中间页面中部分内容，搜索结果页面中以推荐卡片的形式显示了部分与刘德华_相关人物，并且图3a中的进入推荐中间页面的引导信息在推荐卡片上，推荐卡片上的引导信息为“刘德华_相关人物”和“更多推荐”，用户可通过点击“刘德华_相关人物”的标题，或者推荐卡片中的“更多推荐”的区域，打开推荐中间页面。其中，推荐中间页面的形式如图3b，图3b中的推荐中间页面中对与刘德华_相关人物进行了细分，分为了香港知名艺人、刘德华家人和与刘德华搭档过的女演员。图3b所示的推荐中间页面中还为用户推荐了刘德华相关电影信息、以获取刘德华更多信息为目的的问题卡片等内容。需要说明的是，图3b仅是推荐中间页面的一种示例，推荐中间页面的形式，还可以如图3c或者3d所示。
又例如，如果用户输入的搜索词为“北京好吃的小吃”，搜索引擎在获得该搜索词，并获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图4a所示，需要说明的是，图4a所示的搜索结果页面中以推荐卡片的形式显示了部分北京好吃的小吃_相关美食，且图4a中的引导信息在推荐卡片上，推荐卡片上的引导信息为“北京好吃的小吃_相关美食”和“更多有关北京好吃的小吃_相关美食的推荐”，用户可通过点击“北京好吃的小吃_相关美食”标题，或者点击推荐卡片中的更多有关“北京好吃的小吃_相关美食的推荐”的区域，打开推荐中间页面。如果接收到用户点击“北京好吃的小吃_相关美食”标题，搜索引擎根据用户的点击操作，为用户提供推荐中间页面，其中，推荐中间页面的形式，如图4b所示。图4b的推荐中间页面中为用户显示了闻名全国的北京小吃、值得一去的京味餐馆、北京小吃外卖、北京美食热门团购等推荐内容，由此，为用户提供了更多与北京好吃的小吃的推荐内容，从多个维度为用户提供推荐内容，方便了直接在推荐中间页面中进行其他相关选择，提升了搜索效率和质量，进而提高用户搜索体验。
本发明实施例的搜索推荐方法，接收用户输入的搜索词，并获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中，之后在搜索结果页面中显示搜索结果和引导信息，以及接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面，由此，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。
图5是本发明一个实施例的搜索推荐方法的流程图。
如图5所示，该搜索推荐方法包括：
S501，接收用户输入的搜索词。
具体地，用户可在搜索引擎提供的搜索框中输入搜索词。
其中，搜索词可以是汉字、字母、数字等字符，也可以是它们的组合，如字母加数字等。
在向搜索引擎输入搜索词的过程中，用户可通过多种方式输入搜索词，例如，用户可以以文本、语音或图像的方式输入搜索词。
S502，获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中。
在搜索引擎接收到用户输入的搜索词后，搜索引擎可获取搜索词对应的搜索结果，并获得搜索词对应的推荐内容。
在本发明的一个实施例中，搜索引擎获取搜索词对应的推荐内容的过程为：可先确定搜索词的类别，然后，确定类别的需求维度，以及根据需求维度和搜索词，获取搜索词的推荐内容。
其中，上述类别可包括但不限于人物类、电影类、小说类、动漫类、宠物类、景点类等。
其中，需求维度与搜索词的类别有关，搜索词所属的类别不同，对应的需求维度不同。
例如，如果搜索词为“哈士奇”，可确定该搜索词对应的类别为动物类，对应的需求维度为获取哈士奇相关的动物，关注哈士奇的用户还关注的内容有哪些，以及用户好评的哈士奇购买网站有哪些等维度。
再例如，如果搜索词为“刘德华”，可确定该搜索词对应的类别为人物类，对应的需求维度为刘德华_相关人物有哪些、刘德华_热门电影有哪些等内容、或者刘德华演唱会门票购买等维度。
为了提高了人机交互体验，对于搜索词所属的类型为人物类时，还可以提供交互式推荐，例如，tag(标签)筛选、PK、问答等交互式推荐。
在本发明的一个实施例中，在获取搜索词对应的推荐内容后，为了方便用户后续在推荐中间页面中查看推荐内容，可确定推荐内容的类别，并根据推荐内容的类别将推荐内容添加至推荐中间页面中。
S503，在搜索结果页面中显示搜索结果和引导信息。
本发明的一个实施例中，在将搜索词对应的推荐内容添加至推荐中间页面之后，为了方便用户可以直接看到推荐中间页面中的部分推荐内容，可在搜索结果页面中显示包含推 荐内容的推荐卡片，并在推荐卡片上显示引导信息。
其中，引导信息是进入推荐中间页面的操作入口，也就是说，用户可通过触发引导信息进入推荐中间页面，以查看搜索词的更多推荐内容。
需要理解的是，为了减少搜索词的推荐内容在搜索结果页面中的占用，推荐卡片中仅显示部分推荐内容。
需要理解的是，搜索结果页面上可以为用户提供一个进入推荐中间页面的操作入口，也可以为用户提供多个进入推荐中间页面的操作入口。
例如，搜索引擎为用户提供的搜索结果页面，如图2a所示，该图中为用户提供了两个进入推荐中间页面的操作入口，分别为“哈士奇_相关动物”和“更多推荐”。
S504，接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面。
具体地，在接收到用户点击搜索结果页面上的引导信息后，可显示包含推荐内容的推荐中间页面，以方便用户通过该推荐中间页面查看更多推荐内容。
例如，如果用户输入的搜索词为“哈士奇”，搜索引擎在获得该搜索词，并获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图2a所示，需要说明的是，图2a所示的搜索结果页面中以推荐卡片的形式显示了部分与哈士奇相关的动物，且图2a中的进入推荐中间页面的引导信息在推荐卡片上，推荐卡片上的引导信息为“哈士奇_相关动物”和“更多推荐”，用户可通过点击“哈士奇_相关动物”的标题，或者推荐卡片中的“更多推荐”的区域，打开推荐中间页面。如果接收到用户点击“哈士奇_相关动物”标题，搜索引擎根据用户的点击操作，为用户提供推荐中间页面，其中，推荐中间页面的形式，如图2b所示。
再例如，如果用户输入的搜索词为“刘德华”，搜索引擎在获得该搜索词，并获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图3a所示，同样地，为了方便用户可以直接在搜索结果页面中可以查看推荐中间页面中部分内容，搜索结果页面中以推荐卡片的形式显示了部分与刘德华_相关人物，并且图3a中的进入推荐中间页面的引导信息在推荐卡片上，推荐卡片上的引导信息为“刘德华_相关人物”和“更多推荐”，用户可通过点击“刘德华_相关人物”的标题，或者推荐卡片中的“更多推荐”的区域，打开推荐中间页面。其中，推荐中间页面的形式如图3b，图3b中的推荐中间页面中对与刘德华_相关人物进行了细分，分为了香港知名艺人、刘德华家人和与刘德华搭档过的女演员。图3b所示的推荐中间页面中还为用户推荐了刘德华相关电影信息、以获取刘德华更多信息为目的的问题卡片等内容。需要说明的是，图3b仅是推荐中间页面的一种示例，推荐中间页面的形式，还可以如图3c或者3d所示。
又例如，如果用户输入的搜索词为“北京好吃的小吃”，搜索引擎在获得该搜索词，并 获得该搜索词的搜索结果和推荐内容后，搜索引擎为用户提供的搜索结果页面，如图4a所示，需要说明的是，图4a所示的搜索结果页面中以推荐卡片的形式显示了部分北京好吃的小吃_相关美食，且图4a中的引导信息在推荐卡片上，推荐卡片上的引导信息为“北京好吃的小吃_相关美食”和“更多有关北京好吃的小吃_相关美食的推荐”，用户可通过点击“北京好吃的小吃_相关美食”标题，或者点击推荐卡片中的“更多有关北京好吃的小吃_相关美食的推荐”的区域，打开推荐中间页面。如果接收到用户点击“北京好吃的小吃_相关美食”标题，搜索引擎根据用户的点击操作，为用户提供推荐中间页面，其中，推荐中间页面的形式，如图4b所示。图4b的推荐中间页面中为用户显示了闻名全国的北京小吃、值得一去的京味餐馆、北京小吃外卖、北京美食热门团购等推荐内容，由此，为用户提供了更多与北京好吃的小吃的推荐内容，从多个维度为用户提供推荐内容，方便了直接在推荐中间页面中进行其他相关选择，提升了搜索效率和质量，进而提高用户搜索体验。
S505，接收用户对推荐中间页面中的推荐内容的第二触发操作。
S506，根据第二触发操作获取相应的资源，并提供给用户。
例如，推荐中间页面的形式如图2b所示，在搜索引擎接收到用户点击“爱狗网爱狗狗爱生活”的标题时，搜索引擎根据用户的触发操作为用户打开对应的爱狗网站页面，由此，方便了用户通过点击推荐中间页面中的推荐内容，即可查看哈士奇购买的服务网站，免去了用户自己搜索哈士奇购买的服务网站的麻烦，减少了用户自己获取资源的步骤，提高了用户的搜索体验。其中，包含爱狗网站页面的界面的示意图，如图2c所示。
再以图2b所示的推荐中间页面为例进行说明，图2中所示的推荐中间页面，将与哈士奇_相关动物又进行了进一步细分，分为了“长的像狼的狗狗”、“智商是硬伤的呆萌犬”、“各地雪橇犬”、“千元左右的家养宠物”、“温顺听话的家养犬”和“中型犬”，在接收到用户点击“千元左右的家养宠物”后，搜索引擎将根据用户的触发操作为用户获取“千元左右的家养宠物”，对应的推荐中间页面中显示的推荐的动物也会随之变化。
再以图2b所示的推荐中间页面为例进行说明，如果监控到用户点击推荐中间页面中的“关注哈士奇的用户还关注”中的推荐内容时，则将用户点击的推荐内容作为搜索引擎的搜索词，并以该搜索词进行搜索，并为用户提供该搜索词对应的搜索结果，由此，方便了用户通过点击推荐中间页面中的推荐内容即可获得更多自己感兴趣的其他信息。
本发明实施例的搜索推荐方法，接收用户输入的搜索词，并获取搜索词的搜索结果和推荐内容，并将推荐内容添加至推荐中间页面中，之后在搜索结果页面中显示搜索结果和引导信息，以及接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面，由此，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直 接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。
为了实现上述实施例，本发明还提出一种搜索推荐装置。
图6是本发明一个实施例的搜索推荐装置的结构示意图。
如图6所示，该搜索推荐装置包括接收模块100、获取模块200、添加模块300、显示模块400和第一处理模块500。
具体地，接收模块100用于接收用户输入的搜索词。
具体而言，接收模块100提供搜索框，用户可通过多种方式向搜索框中输入搜索词，例如，用户可以以文本、语音或图像的方式输入搜索词。
其中，搜索词可以是汉字、字母、数字等字符，也可以是它们的组合，如字母加数字等。
获取模块200用于获取搜索词的搜索结果和推荐内容。
具体地，在接收模块100接收到用户输入的搜索词后，获取模块200可先确定搜索词的类别，然后，确定类别的需求维度，以及根据需求维度和搜索词，获取搜索词的推荐内容。
其中，上述类别可包括但不限于人物类、电影类、小说类、动漫类、宠物类、景点类等。
其中，需求维度与搜索词的类别有关，搜索词所属的类别不同，对应的需求维度不同。
例如，如果搜索词为“哈士奇”，获取模块200可确定该搜索词对应的类别为动物类，对应的需求维度为获取哈士奇相关的动物，关注哈士奇的用户还关注的内容有哪些，以及用户好评的哈士奇购买网站有哪些等维度。
再例如，如果搜索词为“刘德华”，获取模块200可确定该搜索词对应的类别为人物类，对应的需求维度为刘德华_相关人物有哪些、刘德华_热门电影有哪些等内容、或者刘德华演唱会门票购买等维度。
为了提高了人机交互体验，对于搜索词所属的类型为人物类时，还可以提供交互式推荐，例如，tag(标签)筛选、PK、问答等交互式推荐。
添加模块300用于将推荐内容添加至推荐中间页面中。
在本发明的一个实施例中，在获取模块200获取搜索词对应的推荐内容后，为了方便用户后续在推荐中间页面中查看推荐内容，添加模块300可确定推荐内容的类别，并根据推荐内容的类别将推荐内容添加至推荐中间页面中。
显示模块400用于在搜索结果页面中显示搜索结果和引导信息。
本发明的一个实施例中，在添加模块300将搜索词对应的推荐内容添加至推荐中间页 面之后，为了方便用户可以直接看到推荐中间页面中的部分推荐内容，显示模块400可在搜索结果页面中显示包含推荐内容的推荐卡片，并在推荐卡片上显示引导信息。
其中，引导信息是用户进入推荐中间页面的操作入口，也就是说，用户可通过触发引导信息进入推荐中间页面，以查看搜索词的更多推荐内容。
需要理解的是，搜索结果页面上可以为用户提供一个进入推荐中间页面的操作入口，也可以为用户提供多个进入推荐中间页面的操作入口。
第一处理模块500用于接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面。
在图6所示的实施例的基础上，如图7所示，上述装置还可以包括第二处理模块600，该第二处理模块600用于在第一处理模块500根据第一触发操作显示推荐中间页面之后，接收用户对推荐中间页面中的推荐内容的第二触发操作，并根据第二触发操作获取相应的资源，并提供给用户。
例如，推荐中间页面的形式如图2b所示，在第二处理模块600接收到用户点击“爱狗网爱狗狗爱生活”的标题时，第二处理模块600根据用户的触发操作为用户打开对应的爱狗网站页面，由此，方便了用户通过点击推荐中间页面中的推荐内容，即可查看哈士奇购买的服务网站，免去了用户自己搜索哈士奇购买的服务网站的麻烦，减少了用户自己获取资源的步骤，提高了用户的搜索体验。其中，包含爱狗网站页面的界面的示意图，如图2c所示。
需要说明的是，前述对搜索推荐方法实施例的解释说明也适用于该实施例的搜索推荐装置，此处不再赘述。
本发明实施例的搜索推荐装置，通过接收模块接收用户输入的搜索词，并通过获取模块获取搜索词的搜索结果和推荐内容，然后添加模块将推荐内容添加至推荐中间页面中，显示模块在搜索结果页面中显示搜索结果和引导信息，以及第一处理模块接收用户对引导信息的第一触发操作，并根据第一触发操作显示推荐中间页面，由此，在推荐中间页面为用户提供搜索词的推荐内容，推荐中间页面可以为用户提供更多与搜索词相关的推荐内容，方便了用户查看搜索词的推荐内容，进而方便了用户直接在推荐中间页面中进行其他相关选择，提高了用户的搜索体验。
为了实现上述实施例，本发明还提出了一种存储介质，用于存储应用程序，该应用程序用于执行本发明任一个实施例所述的搜索推荐方法。
为了实现上述实施例，本发明还提出了一种搜索引擎，包括：一个或者多个处理器；存储器；一个或者多个模块，一个或者多个模块存储在存储器中，当被一个或者多个处理器执行时进行如下操作：
S101’，接收用户输入的搜索词；
S102’，获取所述搜索词的搜索结果和推荐内容，并将所述推荐内容添加至推荐中间页面中；
S103’，在搜索结果页面中显示所述搜索结果和引导信息；以及
S104’，接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不必须针对的是相同的实施例或示例。而且，描述的具体特征、结构、材料或者特点可以在任一个或多个实施例或示例中以合适的方式结合。此外，在不相互矛盾的情况下，本领域的技术人员可以将本说明书中描述的不同实施例或示例以及不同实施例或示例的特征进行结合和组合。
此外，术语“第一”、“第二”仅用于描述目的，而不能理解为指示或暗示相对重要性或者隐含指明所指示的技术特征的数量。由此，限定有“第一”、“第二”的特征可以明示或者隐含地包括至少一个该特征。在本发明的描述中，“多个”的含义是至少两个，例如两个，三个等，除非另有明确具体的限定。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。
在流程图中表示或在此以其他方式描述的逻辑和/或步骤，例如，可以被认为是用于实现逻辑功能的可执行指令的定序列表，可以具体实现在任何计算机可读介质中，以供指令执行系统、装置或设备(如基于计算机的系统、包括处理器的系统或其他可以从指令执行系统、装置或设备取指令并执行指令的系统)使用，或结合这些指令执行系统、装置或设备而使用。就本说明书而言，"计算机可读介质"可以是任何可以包含、存储、通信、传播或传输程序以供指令执行系统、装置或设备或结合这些指令执行系统、装置或设备而使用的装置。计算机可读介质的更具体的示例(非穷尽性列表)包括以下：具有一个或多个布线的电连接部(电子装置)，便携式计算机盘盒(磁装置)，随机存取存储器(RAM)，只读存储器(ROM)，可擦除可编辑只读存储器(EPROM或闪速存储器)，光纤装置，以及便携式光盘只读存储器(CDROM)。另外，计算机可读介质甚至可以是可在其上打印所述 程序的纸或其他合适的介质，因为可以例如通过对纸或其他介质进行光学扫描，接着进行编辑、解译或必要时以其他合适方式进行处理来以电子方式获得所述程序，然后将其存储在计算机存储器中。
应当理解，本发明的各部分可以用硬件、软件、固件或它们的组合来实现。在上述实施方式中，多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。例如，如果用硬件来实现，和在另一实施方式中一样，可用本领域公知的下列技术中的任一项或他们的组合来实现：具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路，具有合适的组合逻辑门电路的专用集成电路，可编程门阵列(PGA)，现场可编程门阵列(FPGA)等。
本技术领域的普通技术人员可以理解实现上述实施例方法携带的全部或部分步骤是可以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，该程序在执行时，包括方法实施例的步骤之一或其组合。
此外，在本发明各个实施例中的各功能单元可以集成在一个处理模块中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。
上述提到的存储介质可以是只读存储器，磁盘或光盘等。尽管上面已经示出和描述了本发明的实施例，可以理解的是，上述实施例是示例性的，不能理解为对本发明的限制，本领域的普通技术人员在本发明的范围内可以对上述实施例进行变化、修改、替换和变型。

Claims (12)

  1. 一种搜索推荐方法，其特征在于，包括以下步骤：
    接收用户输入的搜索词；
    获取所述搜索词的搜索结果和推荐内容，并将所述推荐内容添加至推荐中间页面中；
    在搜索结果页面中显示所述搜索结果和引导信息；以及
    接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
  2. 如权利要求1所述的方法，其特征在于，在所述根据所述第一触发操作显示所述推荐中间页面之后，还包括：
    接收所述用户对所述推荐中间页面中的推荐内容的第二触发操作；
    根据所述第二触发操作获取相应的资源，并提供给所述用户。
  3. 如权利要求1或2所述的方法，其特征在于，所述获取所述搜索词的推荐内容，具体包括：
    确定所述搜索词的类别；
    确定所述类别的需求维度；以及
    根据所述需求维度和所述搜索词，获取所述搜索词的推荐内容。
  4. 如权利要求1-3中任一项所述的方法，其特征在于，所述在搜索结果页面中显示引导信息，包括：
    在搜索结果页面中显示推荐卡片，其中，所述推荐卡片上包含所述推荐内容；以及
    在所述推荐卡片上显示所述引导信息。
  5. 如权利要求1-4任一项所述的方法，其特征在于，所述将所述推荐内容添加至推荐中间页面中，具体包括：
    确定所述推荐内容的类别，并根据所述推荐内容的类别将所述推荐内容添加至所述推荐中间页面中。
  6. 一种搜索推荐装置，其特征在于，包括：
    接收模块，用于接收用户输入的搜索词；
    获取模块，用于获取所述搜索词的搜索结果和推荐内容；
    添加模块，用于将所述推荐内容添加至推荐中间页面中；
    显示模块，用于在搜索结果页面中显示所述搜索结果和引导信息；以及
    第一处理模块，用于接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
  7. 如权利要求6所述的装置，其特征在于，还包括：
    第二处理模块，用于在所述第一处理模块根据所述第一触发操作显示所述推荐中间页面之后，接收所述用户对所述推荐中间页面中的推荐内容的第二触发操作，并根据所述第二触发操作获取相应的资源，并提供给所述用户。
  8. 如权利要求6或7所述的装置，其特征在于，所述获取模块，具体用于：
    确定所述搜索词的类别；
    确定所述类别的需求维度；以及
    根据所述需求维度和所述搜索词，获取所述搜索词的推荐内容。
  9. 如权利要求6-8中任一项所述的装置，其特征在于，所述显示模块，具体用于：
    在搜索结果页面中显示推荐卡片，其中，所述推荐卡片上包含所述推荐内容，以及在所述推荐卡片上显示所述引导信息。
  10. 如权利要求6-9任一项所述的装置，其特征在于，所述添加模块，具体用于：
    确定所述推荐内容的类别，并根据所述推荐内容的类别将所述推荐内容添加至所述推荐中间页面中。
  11. 一种存储介质，其特征在于，用于存储应用程序，所述应用程序用于执行权利要求1至5中任一项所述的搜索推荐方法。
  12. 一种搜索引擎，其特征在于，包括：
    一个或者多个处理器；
    存储器；
    一个或者多个模块，所述一个或者多个模块存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：
    接收用户输入的搜索词；
    获取所述搜索词的搜索结果和推荐内容，并将所述推荐内容添加至推荐中间页面中；
    在搜索结果页面中显示所述搜索结果和引导信息；以及
    接收所述用户对所述引导信息的第一触发操作，并根据所述第一触发操作显示所述推荐中间页面。
PCT/CN2016/088773 2015-11-05 2016-07-06 搜索推荐方法及装置 Ceased WO2017076038A1 (zh)

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