WO2017069529A1

WO2017069529A1 - Landing page control server

Info

Publication number: WO2017069529A1
Application number: PCT/KR2016/011813
Authority: WO
Inventors: 이판정; 배진현; 이석문; 권용석
Original assignee: 주식회사 콤피아
Priority date: 2015-10-21
Filing date: 2016-10-20
Publication date: 2017-04-27
Also published as: KR102579583B1; KR20170046359A

Abstract

A landing page control server has a database and a control unit. The database matches multiple tab identifiers to a keyword and stores the matched tab identifiers, and matches specialized contents to the tab identifiers and stores the matched specialized contents. When a keyword is received, the control unit extracts the uppermost specialized content and multiple tab identifiers corresponding to the keyword from the database and transmits the uppermost specialized content and the multiple tab identifiers to a user terminal. When one of the multiple tab identifiers is clicked, the control unit extracts a specialized content corresponding to the clicked tab identifier from the database and transmits the specialized content to the user terminal.

Description

Landing Page Control Server

The present invention relates to a landing page control server, and more particularly, to a landing page control server capable of selecting or ranking one of a plurality of landing pages through tab selection, satisfaction, and the like.

Information retrieval through the Internet can be obtained as quickly as desired regardless of time and place, and is recognized as an important information acquisition means in daily life or work.

When a user accesses a search site through a user terminal and enters a keyword in a search box, the search site performs a search on the keyword and then returns a search result, for example, a related company, related information, or knowledge IN, to the user terminal. to provide. After the keyword search, the web page displayed on the user terminal, i.e., the landing page, plays an important role in user satisfaction, and may determine whether the user will access later.

In the prior art, for example, Patent Registration No. 0881832, when a landing page is displayed, the optimal landing page related to the detailed keyword included in the keyword is searched for to the user terminal without uniformly exposing the landing page associated with the keyword. It shows how to display.

However, such a prior art provides only one landing page for one search keyword, and starts from the idea of maximizing advertisement revenue from a provider center, and thus has a limit in increasing user's choice or satisfaction.

The present invention is to solve the problems of the prior art,

First, the user can select or change the landing page,

Second, you can improve the quality of your landing page through competition.

Third, it is to provide a landing page control server that can sufficiently compensate for a high quality landing page.

Landing page control server of the present invention for achieving this object may be configured to include a database, a control unit and the like.

The database may match and store multiple tab identifiers with keywords. The database may match and store the full text content in the tab identifier.

When the controller receives the keyword, the controller may extract a plurality of tap identifiers that are matched and stored in the keyword and the specialized content corresponding to the highest tap identifier among the plurality of tap identifiers from the database and transmit the extracted content to the user terminal. When one of the plurality of tap identifiers is clicked, the controller may extract the specialized content corresponding to the tap identifier from the database and transmit it to the user terminal.

In the landing page control server according to the present invention, the database may store a satisfaction score by matching the tab identifier. The controller may store a satisfaction score received from the user terminal in a database. The controller may list the plurality of tap identifiers according to the satisfaction scores and display them on the user terminal. The controller may transmit and display the specialized content corresponding to the tap identifier having the highest satisfaction score to the user terminal.

In the landing page control server according to the present invention, the control unit may delete or replace a tab identifier and a corresponding content corresponding to a low-satisfaction score lasting period in the database.

In the landing page control server according to the present invention, the database may store advertisement click information. The controller may store the advertisement click information by matching the highest tap identifier or the clicked tap identifier displayed on the user terminal.

According to the landing page control server of the present invention having such a configuration, when a user clicks one of a plurality of tabs in the landing page, it can be easily changed to another landing page related to the same keyword.

According to the landing page control server of the present invention, since the user will prefer a landing page containing the latest and high quality information, a competition for selection as the final landing page among a plurality of landing pages can be achieved, resulting in a higher landing page quality. have.

In addition, according to the landing page control server of the present invention, by allocating all or most of the advertising revenue to the operator of the displayed landing page, the cost of developing and maintaining a high quality landing page can be sufficiently compensated.

1 is a block diagram of a landing page control system according to an exemplary embodiment of the present invention.

2A and 2B are screens and data flow diagrams illustrating a process of selecting and changing a landing page in the landing page control system.

3A and 3B are screens and data flow diagrams illustrating a process of changing a ranking of landing pages in a landing page control system.

4A and 4B are screen and data flow diagrams illustrating a process of replacing a specific specialized content in the landing page control system.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the landing page control system of the present invention may be configured by connecting the user terminal 100, the landing page control server 200, and the like through a network.

The network may be a wireless or wired communication network. Recently, since the use of smartphones has rapidly increased and searches through mobile applications have become commonplace, it may be desirable to configure a smartphone app and a wireless communication network. In addition, the network may be configured in various forms such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN).

The user terminal 100 is a terminal for accessing the Internet or mobile, and may include any device capable of accessing the Internet or mobile, including, for example, a PC such as a desktop or a laptop, a portable terminal such as a smartphone, a tablet, and the like. .

In the case of a mobile terminal, the user terminal 100 may include a separate search program (hereinafter, referred to as a search app) such as a mobile application. The search app can display an input window for inputting a keyword, for example, an address bar, a search box, and can display a search page corresponding to the keyword. The search app may include a voice recognizer.

In the user terminal 100, the search app may connect with the landing page control server 200. The search app may transmit the keyword input in the input window to the landing page control server 200. The search app may transmit a keyword to the landing page control server 200 and then receive and display a search page corresponding to the keyword.

Search pages may include advertising areas (PowerLink, Bizsite, etc.), language dictionaries, map information, web documents, etc., such as Naver, Daum, Google, etc., in addition to specialized content areas that display professional information related to keywords. It may include. For example, the specialized content area of the keyword 'patent' may be an area that is independently / independently operated by a patent attorney, a patent attorney, a Korean Intellectual Property Office, etc. who have expertise in patents. The specialized content area may list a plurality of tab identifiers in the horizontal direction at the top thereof, and display the specialized content corresponding to the topmost tap identifier under the specialized content area. Each specialized content corresponding to the tab identifier may be independently created / managed / deleted by an individual agent such as a patent attorney, a patent attorney, and a patent office. The patent related information may include the latest / professional information related to the 'patent', such as patent news, patent precedent, bidding information, patent attorney test information, and patent Q & A. The specialized content may include an external specialized database, for example, access information that can be linked to a database such as a referee or a patent court.

In the user terminal 100, when an advertisement in the advertisement area is clicked, the search app may transmit advertisement click information including an advertisement identifier to the landing page control server 200. In this case, the search app may transmit a tab identifier of the specialized content displayed in the specialized content area.

In the user terminal 100, the advertisement of the advertisement area (powerlink, bizsite, etc.) may be configured to include a tap identifier of the specialized content being displayed.

In the user terminal 100, when the user clicks one of the plurality of tab identifiers, the search app may transmit the clicked tab identifier to the landing page control server 200. When the search app receives the specialized content corresponding to the clicked tab identifier from the landing page control server 200, the search app may display the content on the screen.

In the user terminal 100, the search app may display a satisfaction evaluation area in the specialized content area. The search app may transmit the click or input satisfaction evaluation result to the landing page control server 200 when a click or input occurs in the satisfaction evaluation region. When the search app receives a tab identifier and a top-level content that have been changed according to a satisfaction evaluation result from the landing page control server 200, the search app may display it on the screen.

In the user terminal 100, the search app may receive a plurality of tab identifiers and top-level professional contents changed from the landing page control server 200, for example, some tab identifiers are deleted or replaced. The search app can display the changed tab identifier and the top text content on the screen.

The landing page control server 200 may be configured to include a database 210, a controller 220, and the like.

The database 210 may be divided into shortcut keyword groups, search keyword groups, and the like.

Shortcut keyword group includes a company name and a product name, such as 'Samsung Electronics', 'Patent Office', 'Sonata', etc., and it is possible to identify a company related to a keyword. Therefore, it may be desirable to directly link the keywords of the shortcut keyword group to the corresponding advertisement page or homepage. The keywords of the shortcut keyword group may match and store access information of an advertisement page or a homepage, for example, domain or URL information, an IP address, and the like.

The search keyword group includes general nouns such as 'patent', 'flower delivery', 'car', etc., and it is difficult to identify a specific company. For keywords in the search keyword group, it may be desirable to provide relevant information, such as relevant latest news, related company information, and the like.

The database 210 may match and store a plurality of specialized contents for each keyword belonging to the search keyword group. For example, the keyword 'patent' may be matched and stored with specialized content having a tab identifier of 'Hong Gil Dong Patent Attorney', 'Hwang Jin Yi Patent Attorney', 'Patent Attorney', 'Patent Office', and 'Patent Corporation'. The specialized content may include various specialized information such as news, knowledge, community, and company related to the keyword. The specialized content may be selectively displayed in the specialized content area of the user terminal 100.

The database 210 may additionally match and store tab identifiers when storing a plurality of specialized contents by matching keywords. For example, Hong Gil-dong Patent Attorney, Hwang Jin-yi Patent Attorney, Patent Attorney, Patent and Trademark Office, and Patent Firm are the operators of specialized content. For patent lawyer Hong Gil-dong, Patent attorney Hwang Jin-hee, Patent attorney, Korean Intellectual Property Office, and Patent Firm Bar, separate tab identifiers such as Patent TAP1, Patent TAP2, Patent TAP3, Patent TAP4, and Patent TAP5 Can be.

The database 210 may store the ranking by matching the tap identifier. Only the specialized content corresponding to the tap identifier of the highest rank may be displayed in the specialized content area.

The database 210 may store a satisfaction score by matching the tap identifier. Satisfaction scores may be indicated by numbers such as 93, 84, 71, grades such as A, B, or C.

The database 210 may store the advertising revenue by matching the tab identifier.

When the controller 220 receives the keyword from the user terminal 100, the controller 220 may search the database 210 to determine whether the keyword belongs to the shortcut keyword group or the search keyword group.

If the keyword belongs to the shortcut keyword group, the controller 220 may transmit the domain or URL information, the IP address, and the like, matched with the keyword, to the user terminal 100.

If the keyword belongs to the search keyword group, the controller 220 may search the database 210, extract a plurality of tab identifiers and the highest content contents that are matched and stored in the keyword, and transmit the same to the user terminal 100.

When the controller 220 receives the click information of the tab identifier from the user terminal 100, the controller 220 may extract the specialized content matched to the clicked tab identifier from the database 210 and transmit the extracted content to the user terminal 100. The controller 220 may activate the tab identifier clicked on by the user terminal 100.

When the controller 220 receives the satisfaction score and the tap identifier from the user terminal 100, the controller 220 may store or update the satisfaction score by matching the tap identifier. The controller 220 may set the tap identifier having the highest satisfaction score as the highest level and set the corresponding specialized content as the highest specialized content. The controller 220 may transmit the changed tab identifier rank and the highest level of professional content to the user terminal 100 in real time by reflecting the satisfaction score.

The controller 220 checks the rank of the tab identifier every setting period of one month, three months, and the like, and deletes or replaces the tab identifier and the corresponding specialized content that are kept at the lowest level during the setting period, that is, the modified tab. The identifier ranking and the highest professional content may be transmitted to the user terminal 100.

When the controller 220 receives the advertisement click information including the advertisement identifier and the tab identifier corresponding thereto, the controller 220 may match the advertisement click information to the tab identifier and store the advertisement click information in the database 210. The controller 220 may calculate and store the advertisement revenue for each tab identifier based on the advertisement click information every predetermined period. The advertising revenue may be calculated based on the advertising identifier, the CPC unit price, the operator profit ratio, and the like.

As shown in FIGS. 2A and 2B, when a keyword, for example, 'patent' is input to the input window 310 while the search app is operated in the user terminal 100, the search app lands the keyword 'patent'. The page control server 200 may transmit the same.

The landing page control server 200 may determine whether the keyword is a shortcut keyword or a search keyword. If the keyword is a shortcut, the landing page control server 200 may transmit domain or URL information or an IP address to the user terminal 100 so as to access a related homepage. If the keyword is a search keyword, the controller 220 may search the database 210 to determine whether a tap identifier corresponding to the keyword exists. If there is a tab identifier corresponding to the keyword, the searched tab identifier and the full text content corresponding to the top tab identifier may be extracted from the database 210, and a landing page including the same may be transmitted to the user terminal 100. The landing page may include an advertisement area 320, a specialized content area 331, a robot search area 340, and the like, as shown in FIG. 2A.

The user terminal 100 may list a plurality of tab identifiers in the specialized content area 331 according to the ranking, and display the highest specialized content corresponding to the highest tap identifier in the specialized content area. Here, in the user terminal 100, the search app may limit the number of displayed tap identifiers to 5, for example.

When the user clicks on the tap identifier 'TAP3' while the tap identifier 'TAP1' is activated in the user terminal 100, the search app may transmit the tap identifier 'TAP3' to the landing page control server 200.

In the landing page control server 200, the controller 220 may extract the specialized content corresponding to the selected tap identifier 'TAP3' from the database 210 and transmit it to the user terminal 100.

In the user terminal 100, the search app may activate the selected tap identifier 'TAP3' and display the specialized content corresponding to the 'TAP3' in the specialized content area 431.

As shown in FIG. 2A, the landing page may include an advertisement area 320. The advertisement area 320 includes a list of advertisements, and each advertisement includes connection information, for example, domain or URL information. In the user terminal 100, when a user clicks on one of the advertisement lists, the search app may access a related page using domain or URL information and IP address included in the advertisement. In addition, in the user terminal 100, when a user clicks on one advertisement, the search app may transmit advertisement click information including an advertisement identifier and an activated tab identifier to the landing page control server 200.

In the landing page control server 200, the controller 220 may match the received advertisement identifier with the tab identifier and store it in the database 210. The controller 220 may calculate the revenue of the professional content operator based on the CPC unit price, the operator profit ratio, and the like and store the revenue in the database 210.

As shown in FIGS. 3A and 3B, the rank of the tab identifier may be changed according to the user's satisfaction with the specialized content, and accordingly, the highest content of the specialized content may be always displayed in the specialized content area.

In the user terminal 100, the user may express the satisfaction with respect to the specialized content activated in the satisfaction evaluation area of the specialized content area in the form of a score or a grade. When the satisfaction score is input by a click or the like, the search app may transmit the satisfaction score to the landing page control server 200 together with the tab identifier. Satisfaction can be evaluated individually or in combination of two or more of the number of clicks, tab-related sales, etc., in addition to the star form shown.

In the landing page control server 200, the controller 220 may match the satisfaction score with the tab identifier and store the satisfaction score in the database 210.

In the user terminal 100, when the keyword 'patent' is input through the input window 310, the keyword 'patent' may be transmitted to the landing page control server 200.

In the landing page control server 200, the controller 220 may search the database 210 to determine whether the received keyword is a search keyword and whether a tap identifier corresponding to the keyword exists. The controller 220 may extract all the tap identifiers corresponding to the keyword and check the tap identifier of the highest satisfaction among the tap identifiers by using the ranking information and the satisfaction score. The controller 220 may extract the highest content content of the highest satisfaction from the database 210 and transmit a landing page including the tap content and the plurality of tab identifiers to the user terminal 100. As shown in FIG. 3A, the landing page may include an advertisement area 320, a specialized content area 333, a robot search area 340, and the like.

The user terminal 100 may list a plurality of tab identifiers in the specialized content area 333 according to the ranking, and display the professional content having the highest satisfaction level in the specialized content area 333.

3A and 3B, when a user clicks on one advertisement, the search app may transmit advertisement click information including the advertisement identifier and the activated tab identifier to the landing page control server 200. In the landing page control server 200, the controller 220 may match the received advertisement identifier with the tab identifier and store it in the database 210.

As shown in FIGS. 4A and 4B, the lowest tap identifier may be replaced or deleted according to the user's satisfaction with the specialized content, thereby preventing the low-quality specialized content from being displayed in the specialized content area.

In the user terminal 100, when the user evaluates satisfaction in the specialized content area, the satisfaction score may be transmitted to the landing page control server 200 together with the tab identifier.

When the specific tap identifier displays the lowest, e.g., five tap identifiers for a set period, for example, one month and three months, the controller 220 maintains the ranking five times. The tab identifier may be replaced with or deleted from the database 210.

If the tab identifier is changed, the controller 220 may transmit the modified tap identifier to the user terminal 100.

In the user terminal 100, the search app may list and display the modified tap identifier.

Claims

A database for matching and storing a plurality of tab identifiers in keywords and matching and storing specialized content in the tab identifiers;

Upon receiving the keyword, the plurality of tap identifiers corresponding to the keyword and the specialized content corresponding to the highest tap identifier among the plurality of tap identifiers are extracted from the database and transmitted to the user terminal, and one of the plurality of tap identifiers is received. And a controller for extracting the specialized content corresponding to the clicked tab identifier from the database and transmitting the extracted content to the user terminal.
According to claim 1,

The database stores a satisfaction score by matching the tap identifier;

The control unit stores the satisfaction score received from the user terminal in the database, displays the plurality of tap identifiers on the user terminal according to the satisfaction score, and specialized content corresponding to the tap identifier having the highest satisfaction score. Landing page control server for transmitting to the user terminal.
The method of claim 2, wherein the control unit

A landing page control server for deleting or replacing, from the database, a tab identifier for which the satisfaction score lasts at the bottom of a setting period and the specialized content corresponding to the lowest tab identifier.
The method according to any one of claims 1 to 3,

The database stores ad click information,

And the controller stores the advertisement click information in correspondence with the highest tap identifier or clicked tap identifier displayed on the user terminal.