WO2017037520A1 - Système et procédé pour distribuer des contenus non publicitaires et publicitaires à des dispositifs mobiles - Google Patents

Système et procédé pour distribuer des contenus non publicitaires et publicitaires à des dispositifs mobiles Download PDF

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Publication number
WO2017037520A1
WO2017037520A1 PCT/IB2015/056807 IB2015056807W WO2017037520A1 WO 2017037520 A1 WO2017037520 A1 WO 2017037520A1 IB 2015056807 W IB2015056807 W IB 2015056807W WO 2017037520 A1 WO2017037520 A1 WO 2017037520A1
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WIPO (PCT)
Prior art keywords
advertisement content
advertisement
account balance
balance information
computer
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PCT/IB2015/056807
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English (en)
Inventor
Roberto RONQUILLO
Original Assignee
Ronquillo Roberto
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Application filed by Ronquillo Roberto filed Critical Ronquillo Roberto
Priority to PCT/IB2015/056807 priority Critical patent/WO2017037520A1/fr
Publication of WO2017037520A1 publication Critical patent/WO2017037520A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates generally to systems for and methods of delivering non-advertisement and advertisement contents to mobile devices, and more particularly to such a system for and method of delivering non-advertisement and advertisement contents in order to update an account balance information based on user interactions with relevant portions of the non-advertisement and advertisement contents.
  • Display-based advertising solutions provide a wide array of advertisers with digital sales potential and strengthened brand loyalty through active targeting.
  • This type of advertising presents advertisements on electronic devices (e.g., computers, tablets, and mobile phones) in different formats (e.g., text, images, audio, video, and flash). Advertisers engaged in display-based advertising are commonly charged on a performance based model each time a consumer interacts with their advertisements.
  • CPC cost-per-click
  • CPM cost-per-impression
  • CPL cost-per-lead
  • 20080232561 published on 25 September 2008 to Microsoft Corporation discloses an apparatus which comprises: a computer- readable storage medium; and a processor responsive to the computer-readable storage medium and to computer-executable instructions stored on the computer-readable medium, wherein the computer-executable instructions are executable by the processor to: (i) identify a user of a personal electronic device; (ii) identify a data access service that is accessible via the personal electronic device; (iii) identify a data item that is accessible via the data access service; (iv) identify digital advertising content for consumption by the user, wherein the digital advertising content originates from an advertising source; (v) associate the digital advertising content with the data item; (vi) access an account for recording exchanges of consideration between the user and the data access service, wherein the account has an account balance; (vii) when the user uses the personal electronic device to access the data item via the data access service, adjust the account balance to reflect a consideration provided by the data access service; and (viii) when the user consumes the digital advertising content, adjust the account balance to
  • the data access service funded by the account sustained by the advertising source represents any client-side or network-side services that allow the user to access the data items.
  • Examples of data access services include broadcast media reception services, media rendering services, media downloading services, data synchronization services, email services, file sharing services, data storage services, data streaming services, messaging services, or document processing services (such as word processing applications or spreadsheet applications).
  • a problem with the above-cited prior art is that the simultaneous delivery of various data such as non-advertisement data through the data access service and the digital advertising content originating from the advertising source consumes a significant amount of system resources associated with the processor and the computer-readable storage medium.
  • the separate yet continuous delivery of the data items and the advertising content to the mobile device still causes the system resources of the mobile device to act in an undesirable, non-linear manner such as delay in processing speed, inconsistencies in the rendering of the data items and the advertisement content, and interference with other tasks in another application.
  • One aspect of the invention provides a computer-based system for delivering non- advertisement and advertisement contents to mobile devices.
  • the system comprises a processor responsive to a computer-readable tangible storage device and to computer- executable program instructions stored on the computer-readable tangible storage device.
  • the computer-executable program instructions are executable by the processor from the computer-readable tangible storage device to display a non-advertisement content and an advertisement content on a display area of a mobile device, wherein the non-advertisement content and the advertisement content are separately and independently displayable on the display area of the mobile device.
  • the computer-executable program instructions are further executable by the processor to access an electronic account which records first and second interaction data representative of user interactions with relevant portions, respectively, of the non- advertisement content and the advertisement content, wherein the electronic account has an account balance information, and to update the account balance information based on the first and second interaction data.
  • the account balance information has a predetermined limit.
  • the program instructions are further executable by the processor to prevent display of a further advertisement content.
  • the provision of the separately and independently displayable non-advertisement content and the advertisement content ensures that only one of them is handled by the system resources of the mobile device at any given time. In other words, if the non- advertisement content is displayed on the display area of the mobile device within a given time interval, the advertisement content cannot be displayed within that time interval, and vice versa. This ensures that objects associated with either the non-advertisement content or the advertisement content can delivered to and rendered on the mobile device at a faster rate.
  • the provision of delivering any of the non-advertisement content and the advertisement content based on the first and second interaction data, respectively guarantees that the content can only be displayed on the display area of the mobile device based on user request thereby conserving the system resources of the mobile device.
  • the delivery of the non-advertisement and advertisement contents is based on interaction data which are user generated.
  • the provision of the predetermined limit applied against the account balance information ensures that in delivering non-advertisement and advertisement contents to mobile devices, the consumption of the non-advertisement contents may be compensated by the consumption of the advertisement contents, and that the system resources of the mobile devices continue to act desirably and linearly in relation to data processing tasks associated with the consumption of the non-advertisement and advertisement contents.
  • Figure 1 is a block diagram of a system for delivering non-advertisement and advertisement contents to mobile devices in accordance with one or more embodiments of the invention.
  • FIG. 2 is a block diagram of an exemplary content generator engine suitable for use in the system of Figure 1.
  • Figure 3 is a flow diagram of an exemplary process suitable for use in the system of Figure 1.
  • Figure 4 is a flow diagram of another exemplary process suitable for use in the system of Figure 1.
  • Figure 5 is a flow diagram of yet another exemplary process suitable for use in the system of Figure 1.
  • Figure 6 is a hardware architecture suitable for use in the system of Figure 1.
  • FIG. 1 there is shown a block diagram illustrating a computer- implemented system for delivering non-advertisement and advertisement contents to mobile devices in accordance with one or more embodiments of the present invention.
  • This one aspect of the present invention the computer-implemented system, is consistently designated by reference numeral 100 throughout the ensuing description of preferred embodiments of the present invention. It is to be understood and appreciated by a person skilled in the art that some specific details which are known in the art of digital computing do not need to be illustrated in order to practice the present invention.
  • the system 100 includes a content server device 102 and a mobile device 104 which are capable of communicating with one another through a communication infrastructure 106.
  • the content server device 102 which acts as a server computer, has a processor 108, a computer-readable tangible storage device 110 in operative communication with the processor 108, and a wireless transceiver 112 in operative communication with the processor 108.
  • Stored in the computer-readable tangible storage device 110 are computer-executable program instructions 114 that, when executed by the processor 108, cause the processor 108 to perform various operations or sequences of operations at a precisely controlled time interval in a run-time environment based on request.
  • the computer-executable program instructions 114 are hereinafter referred to as "software," and the computer-readable tangible storage device 110 as “memory.”
  • the software 114 may be executed by the processor 108 as machine codes in a direct manner or as scripts in an indirect manner, and may be stored on the memory 110 as source codes, object codes, or any other suitable computer-readable format.
  • the software 114 may include a set of routines, a set of functions, a set of modules, a set of scripts, a set of processes, or the like, each of which may be composed using any suitable programming language such as C, C++, Java, Javascript, C#, Perl, and the like.
  • the memory 114 may be one of or a combination of any of a random access memory, a read-only memory, a flash memory, an external memory, a hard drive storage device, an optical disk drive storage device, a magnetic disk drive storage device, and a solid state drive storage device. It is to be understood and appreciated that, while the software 114 is embodied to be stored on the memory 110, the same software 114 may be desirably loaded directly on the processor 108. It is also to be understood and appreciated that one or more components or the entire components of the software 114 may be localized on a single computing device, as characterized by the content server device 102, or distributed across multiple computing devices in communication with one another through wired or wireless connections.
  • the processor 108 of the content server device 102 may be a general-purpose processor, a special-purpose processor such as an application- specific or task-specific processor, or a multi-core processor.
  • the processor 108 of the content server device 102 is preferably of the type that is capable of performing coding of signals, decoding of signals, processing of data, processing input/output, providing graphical unit interface and/or being operable in a wireless environment such that it communicates with one or more computers or one or more computer systems that are external to the content server device 102.
  • the wireless environment may refer to the communication infrastructure 106 which provides a channel for the content server device 102 to communicate with external computers or computer systems.
  • These external computer systems embodying the mobile device 104 may include any of desktop computer, a personal computer, a tablet computer, a smartphone, a streaming media device, a subscription-based set top box, and the like, as long as they are capable of receiving and displaying digital contents on their display areas or user interface units.
  • the communication infrastructure 106 may be of the type that is known in the field of electronic communications such as, by way of examples, a packet network which includes an IP (Internet Protocol) network or Ethernet network facilitating exchange of variable sized packets and frames, an ATM (Asynchronous Transfer Mode) network facilitating exchange of fixed-sized packets as a result of asynchronous time-division multiplexing, a 4G wireless broadband network such as the LTE (Long Term Evolution) network facilitating exchange of particularly small-sized packets, a 5G wireless broadband network, and the like.
  • the communication infrastructure 106 is a medium used to transfer data to and from the content server device 102 of the system 100 of the present invention.
  • the communication infrastructure 106 is embodied herein as that characterized by data communications, exchange of packets in the field of telecommunications through, for example, a PSTN (Public Switched Telephone Network) may alternatively be used in performing or enabling some or all of the components or features of the system 100 of the present invention.
  • the processor 108 is capable of connecting to the communication infrastructure 106 through the wireless transceiver 112 which may be in the form of a network interface device capable of receiving and transmitting signals.
  • the operations or sequences of operations that can be performed by the processor 108, which is responsive to the memory 110 and to the software 114 stored on the memory 110, when the processor 108 executes the software 114 from the memory 110 includes displaying a non-advertisement content 116 and an advertisement content 118 on a display area 120 or display screen or interface unit of the mobile device 104.
  • the display of the non-advertisement content 116 and the advertisement content 118 on the display area 120 of the mobile device 104 may be made by the processor 108 of the mobile device 104 based on request from the mobile device 104 through the communication infrastructure 106.
  • non-advertisement content 116 and the advertisement content 118 may share the display area 120 of the mobile device 104, it is preferable that the non- advertisement content 116 and the advertisement content 118 are separately and independently displayable on the display area 120 of the mobile device 104. This means that when non-advertisement content 116 is currently displayed on the display area 120 of the mobile device 104, no advertisement content 118 is displayed on the same area, and vice versa. Switching between display of the non-advertisement content 116 and display of the advertisement content 118 may be made based on user request.
  • the non-advertisement content 116 may include newsfeeds, minifeeds, or web feeds in multiple output formats such as RSS, Atom, JSON, XML, and the likes.
  • the non- advertisement content 116 may also include any media items such as journals, news, weather bulletins, notifications, announcements, invitations to events, polls or surveys, trivia, and the like.
  • the advertisement content 118 may include any media items which promote merchants, businesses, or similar entities in the form of still image, motion image, or text. Any of these media items may be presented on the display area 120 of the mobile device 104 through the communication infrastructure 106 either in an interactive or programmatic manner.
  • the abovementioned media items may be displayed on the display area 120 of the mobile device 104 based on the responsiveness of the software 114 to user input made by a human user through the display area 120 which may act as a user interface of the mobile device 104.
  • the media items may be displayed on the display area 120 of the mobile device 104 through program codes rather than through the user interface or the display area 120 of the mobile device 104.
  • the non-advertisement content 116 residing on the memory 110 of the content server device 102 may originate from a publisher computer 122 through the communication infrastructure 106.
  • a publisher or a set of publishers operating the publisher computer 122 may charge subscription fees for access to various non- advertisement contents 116.
  • the publisher computer 122 may communicate with the content server device 102 all non-advertising monetary data representing such subscription fees to be levied upon an electronic account 124 maintained in the content server device 102.
  • the electronic account 124 may be created by and is associated with the human user through a mobile application 126 which corresponds to one or more components of the software 114 residing on the content server device 102.
  • the mobile application 126 may be installed and made operable on the mobile device 104 from the content server device 102 through the communication infrastructure 106.
  • the mobile application 126 may be hosted on the mobile device 104 through the content server device 102 as a "backend as a service” (BaaS) or Mobile Backend as a service (MBaaS), a "Software as a Service” (SaaS), an "infrastructure as a service” (IaaS), or a “platform as a service” (PaaS).
  • BaaS Backend as a service
  • MaaS Mobile Backend as a service
  • SaaS Software as a Service
  • IaaS infrastructure as a service
  • PaaS platform as a service
  • the advertisement content 118 residing on the memory 110 of the content server device 102 may originate from an advertiser computer 126 through the communication infrastructure 106.
  • An advertiser or a set of advertisers operating the advertiser computer 126 may pay for advertising fees in exchange for displaying various advertisement contents 118 on the display area 120 of the mobile device 104.
  • the advertiser computer 126 may communicate with the content server device 102 all advertising monetary data representing such advertising fees to be credited the electronic account 124 maintained in the content server device 102. Advertising fees can be paid on a per-ad basis or subscription basis.
  • the publisher computer 122 from which the non-advertisement content 116 originates may be considered as a publishing source.
  • the advertiser computer 126 from which the advertisement content 118 originates may be considered as an advertising source.
  • These publishing and advertising sources may be remotely located from the content server device 102. Data communications between each of the publishing and advertising sources and the content server device 102 may be done through any suitable application programming interfaces (APIs).
  • campaigns associated with any of the non-advertisement content 116 and the advertisement content 118 may be manually loaded on the content server device 102 using any suitable computer such as the publisher computer 122 and the advertiser computer 126.
  • the operations or sequences of operations that can be performed by the processor 108, which is responsive to the memory 110 and to the software 114 stored on the memory 110, when the processor 108 executes the software 114 from the memory 110 further includes accessing the electronic account 124 which records first and second interaction data 128, 130 representative of user interactions with relevant portions of the non- advertisement content 116 and the advertisement content 118, respectively.
  • the electronic account 124 has an account balance information 132 with a predetermined limit 134.
  • the account balance information 132 is adjustable based on first and second interaction data 128, 130 generated using the interactions of the user with the relevant portions of the non-advertisement content 116 and advertisement content 118, respectively.
  • clicking or moving an icon on the non-advertisement content 116 from one point to another may cause the non-advertisement content 116 to be replaced by a further non-advertisement content 116.
  • swiping from one point to another point on the advertisement content 118 may cause the advertisement content 118 to be replaced by a further advertisement content 118.
  • the operations or sequences of operations that can be performed by the processor 108, which is responsive to the memory 110 and to the software 114 stored on the memory 110, when the processor 108 executes the software 114 from the memory 110 further includes updating the account balance information 132 based on the first and second interaction data 128, 130.
  • the system 100 is so configured such that, when the account balance information 132 is updated to the predetermined limit 134, the software 114 prevents display of the further advertisement content 118.
  • the subscription fees for the publishers which can be determined through, by way of example, the publisher computer 122 may be levied upon the electronic account 124 for each instance that the software 114 detects the first user interaction data 128 generated through the interaction of the user with the relevant portions of the non-advertisement content 116 displayed on the display area 120 of the mobile device 104.
  • the account balance information 132 is set to decrease taking into account the subscription fee associated with the non-advertisement content 116.
  • the subscription fee represents the value of the non-advertisement content 116.
  • the advertising fees from the advertisers which can be determined through, by way of example, the advertiser computer 126 may be credited to the electronic account 124 for each instance that the software 114 detects the second user interaction data 130 generated through the interaction of the user with the relevant portions of the advertisement content 118 displayed on the display area 120 of the mobile device 104.
  • the account balance information 132 is set to increase taking into account the advertising fee associated with the advertisement content 118.
  • the advertising fee represents the value of the advertisement content 118.
  • the predetermined limit 134 associated with the account balance information 132 may have a predetermined maximum limit and a predetermined minimum limit.
  • the software 114 characterized by the computer-executable program instructions may be further executable to prevent the display of the further advertisement content 118 when the account balance information 132 is updated to the predetermined maximum limit, and to provide a prompt to display the further non- advertisement content 116 when the account balance information 132 is updated to the predetermined maximum limit.
  • the prompt to display the further non-advertisement content 116 may direct the user from the advertisement content 118 to the non-advertisement content 116.
  • the display of the further advertisement content 118 may be prevented and hence the delivery of stream of the advertisement contents 118 is ceased.
  • the updating of the account balance information 132 based on the second interaction data 130 generated through the display of the advertisement content 118 causes the increase in the account balance information 132 until the predetermined maximum limit is reached. Consequently, the system resources of the mobile device 104 is conserved in relation to data processing tasks associated with the consumption of the advertisement contents 118 by the user.
  • the software 114 detects that the user interaction corresponds to switching from the advertisement content 118 to the non-advertisement content 116 in response to the prompt to display the non-advertisement content 116, the non-advertisement content 116 may then be displayed on the display area 120 of the mobile device 104. Consumption of a certain volume or quantity of the non-advertisement content 116 by the user causes a decrease in the account balance information 132. Specifically, the updating of the account balance information 132 based on the first interaction data 128 generated through the display of the non-advertisement content 116 on the display area 120 of the mobile device 104 causes the decrease in the account balance information 132.
  • the software 114 characterized by the computer- executable program instructions may be further executable to prevent display of the further non-advertisement content 116. Consequently, the system resources of the mobile device 104 is conserved in relation to data processing tasks associated with the consumption of the non-advertisement contents 116 by the user.
  • the software 114 characterized by the computer-executable program instructions may be further executable to provide a prompt to display the further advertisement content 118 when the account balance information 132 is updated to the predetermined minimum limit due to viewing of the non-advertisement content 116. Consequently, the system resources of the mobile device 104 is conserved in relation to data processing tasks associated with the consumption of the non-advertisement contents 116 by the user. These resources may be characterized by a computational resources associated with a processor 136, a storage device 138, and a wireless transceiver 140 of the mobile device 104.
  • the provision of the separately and independently displayable non-advertisement content 116 and the advertisement content 118 ensures that only one of them is handled by the system resources of the mobile device 104 at any given time. In other words, if the non-advertisement content 116 is displayed on the display area 120 of the mobile device 104 within a given time interval, the advertisement content 118 cannot be displayed within that time interval, and vice versa. This ensures that objects associated with either the non- advertisement content or the advertisement content can delivered to and rendered on the mobile device at a faster rate.
  • the provision of delivering any of the non-advertisement content 116 and the advertisement content 118 based on the first and second interaction data 128, 130, respectively, guarantees that the content 116, 118 can only be displayed on the display area 120 of the mobile device 104 based on user request thereby conserving the system resources of the mobile device 104.
  • This means that the delivery of the non-advertisement and advertisement contents is based on interaction data which are user generated.
  • the provision of the predetermined limit 134 applied against the account balance information 132 ensures that in delivering non-advertisement and advertisement contents 116, 118 to mobile devices 104, the consumption of the non-advertisement contents 116 is compensated by the consumption of the advertisement contents 118, and that the system resources of the mobile devices 104 continue to act desirably and linearly in relation to data processing tasks associated with the consumption of the non-advertisement and advertisement contents 116, 118.
  • the software 114 characterized by the computer-executable program instructions are further executable to categorize a plurality of the electronic accounts 124 based on any of a plurality of the first interaction data 128 and a plurality of the second interaction data 130. Through this categorization, electronic accounts with common interests and/or profiles may be grouped together or are enabled to follow one another. While it is preferable that the identity of the users who own and operate the electronic accounts 124 are not visible on the display area 120 of the mobile device 104 for security purposes, the electronic accounts 124 may be used by the users to view anonymously the interests and profiles of other users within the circles of their own interests and profiles.
  • FIG. 2 there is shown a block diagram illustrating an exemplary content generator engine 200 suitable for use in the system of Figure 1.
  • the block diagram of Figure 2 shows hardware and software components which interact with one another, and some of which are illustrated in Figure 1.
  • the content generator engine 200 is a software component which may reside on the content server device illustrated in Figure 1 and which is arranged to manage delivery of contents from the content server device to mobile devices 104 over any suitable communication infrastructure.
  • the content generator engine 200 may be in operative communication with the processor 108 enabling the processor 108 to receive non-advertisement contents 116 from publisher computers 122 and as well as advertisement contents 118 from advertiser computers 126 through any suitable communication infrastructure. Through the content generator engine 200, the processor 108 is further enabled to deliver any of the non- advertisement contents 116 and advertisement contents 118 to the mobile devices 104 over any suitable communication infrastructure.
  • the content generator engine 200 may include an interaction data manager module 202 and a display manager module 204, each of which is executable by the processor 108.
  • the interaction data manager module 202 may be arranged to analyze all interaction data that may originate from the mobile devices 104 and may be stored in an interaction database 206.
  • interaction data are representative of user actions such as swiping, tapping, scrolling, long-pressing, touching, multi-touching, pinching, reverse pinching, pecking, dragging, tilting, flicking, holding within a predetermined time period, and the like.
  • the display management module 204 may be arranged to analyze contents 116, 118 which may originate from the publisher and advertiser computers 122, 126, and which may be delivered to the mobile devices 104 over any suitable communication infrastructure.
  • the contents may be stored in a content database 208. It is to be understood and appreciated that two or more database systems may constitute the content database 208 for more efficient handling of electronic data representative of the non-advertisement contents 116 and advertisement contents 118.
  • the interaction data manager module 202 and the display manager module 204 may be arranged to cooperate with one another in such a manner that display of the non- advertisement contents 116 and advertisement contents 118 on the mobile devices 104 are based on user interactions.
  • the display manager module 204 may be arranged to switch from one non-advertisement content 116 to another or from one advertisement content 118 to another based on user interaction or gestures that the interaction data manager module 202 detects and collects from the mobile devices 104 through the display areas of the mobile devices 104.
  • the display manager module 204 may be arranged to replace the non-advertisement content 116 currently displayed on one of the mobile devices 104 with a further non-advertisement 116 if the interaction data manager module 202 detects a swiping action in an upward direction effected upon the display area of the same mobile device 104. Moreover, the display manager module 204 may be arranged to associate any non-advertisement content 116 with any electronic account if the interaction data manager module 202 detects a swiping action in a downward direction effected upon the display area of the mobile device 104. The association of any content 116, 118 with any electronic account may cause the content 116, 118 to be locally saved on the mobile device 104.
  • Any content 116, 118 that is locally saved on the mobile device 104 may be retrieved anytime by the user who owns the electronic account.
  • the display manager module 204 may also be arranged to switch from one content 116, 118 to another if the interaction data manager module 202 detects a swiping action towards the left portion of the display area of the mobile device 104.
  • the interaction data manager module 202 may also perform analytics to generate context-based interaction data.
  • the upward or downward swiping direction may be regarded by the interaction data manager module 202 as a gesture which indicates that the user likes the content 116 or 118 against which the same swiping action is effected through the display area of the mobile device 104.
  • the left swiping direction may be regarded by the interaction data manager module 202 as a gesture which indicates that the user does not like the content 116 or 118 against which the same swiping action is effected through the display area of the mobile device 104.
  • the subsequent contents 116, 118 may then be delivered to the mobile devices in accordance with the context-based interaction data. For example, if a tag of the content 116 or 118 liked by the user is "basketball,” then all subsequent contents 116 or 118 that are set to be displayed on the display area of the mobile device 104 should have the tag "basketball.” This ensures that the contents 116, 118 that are set for display on the display area of the mobile device 104 fit the interests and profile of the user who operates the same mobile device 104. In effect, the interaction data manager module 202 automatically adapts to the changing preferences and/or tastes of the users.
  • the display manager module 204 may also be arranged to display prompt on the display area of the mobile device 104, prompting the user to share with one or more external systems any of the contents 116, 118 displayed on the display area of the mobile device 104.
  • These external systems may include email platforms, SMS (short messaging service) platforms, social media platforms, and the like.
  • the content 116 or 118 itself or a link to the content 116 or 118 may be shared with such systems which are external to the system of the present invention.
  • FIG. 3 there is shown a flow diagram illustrating an exemplary process suitable for use in the system of Figure 1.
  • the process of Figure 3 may be implemented by the processor of the content server device illustrated in Figure 1.
  • the flow starts at block 300 wherein the processor receives request to display content from a mobile device over any suitable communication infrastructure.
  • the processor determines whether the content which accompanies the request in the previous block 300 is a non-advertisement content or an advertisement content.
  • the flow proceeds to block 304 wherein the processor delivers the non-advertisement content to the mobile device and displays on the non-advertisement on a display area of the mobile device.
  • the processor accesses a content database from which the non-advertisement content may be retrieved and delivered to the mobile device over any suitable communication infrastructure.
  • the processor monitors the user interaction as shown in block 306.
  • the user interaction that can be monitoring by the processor may include swiping, tapping, scrolling, long-pressing, touching, multi-touching, pinching, reverse pinching, pecking, dragging, tilting, flicking, holding within a predetermined time period, and the like. These exemplary interactions may be passively or actively monitored by the processor.
  • the processor determines whether it receives request to display a further non-advertisement content. As long as the processor does not such request to display the further non-advertisement content, the processor may continue to monitor user interaction as shown in the previous block 306. Otherwise, the processor proceeds with displaying the further non-advertisement content as shown in subsequent block 310. Displaying the further non-advertisement content replaces the prior non- advertisement content displayed on the display area of the mobile device.
  • the display of the further non-advertisement content in the previous block 310 causes the processor to decrease the account balance information based on value of the non-advertisement content as shown in block 312. For example, if the subscription fee for viewing the currently displayed non-advertisement has a value of 50 cents, then the same value may be deducted from the account balance information.
  • a plurality of the non- advertisement contents may be continuously displayed on the display area of the mobile area based on user request as long as the account balance information is sufficient to cover the subscriptions fees which accompany the non-advertisement contents.
  • an account database may be accessed by the processor to update the account balance information associated with the user.
  • the account balance information may be consumed by the user by viewing more of the non-advertisement contents.
  • a predetermined minimum limit may also be set such that the processor prompts the user to increase or reload the account balance information associated with him if he desires to view more of the non-advertisement contents.
  • the processor may be arranged to prevent display of the non- advertisement contents.
  • the processor detects that the content which accompanies the request in the previous block 300 is an advertisement content
  • the flow proceeds to block 314 wherein the processor delivers the advertisement content to the mobile device and displays the advertisement content on the display area of the mobile device.
  • the processor accesses the content database from which the advertisement content may be retrieved and delivered to the mobile device over any suitable communication infrastructure.
  • the processor monitors the user interaction as shown in block 316.
  • the user interaction that can be monitored by the processor may also include swiping, tapping, scrolling, long-pressing, touching, multi-touching, pinching, reverse pinching, pecking, dragging, tilting, flicking, holding within a predetermined time period, and the like. These exemplary interactions may be passively or actively monitored by the processor.
  • the processor determines whether it receives request to display a further advertisement content. As long as the processor does not such request to display the further advertisement content, the processor may continue to monitor user interaction as shown in the previous block 316. Otherwise, the processor proceeds with displaying the further advertisement content as shown in subsequent block 320.
  • Displaying the further advertisement content replaces the prior advertisement content displayed on the display area of the mobile device.
  • the display of the further advertisement content in the previous block 320 causes the processor to increase the account balance information based on value of the advertisement content as shown in block 322. For example, if the advertising fee for delivering the currently displayed advertisement has a value of 25 cents, then the same value may be added to the account balance information.
  • a plurality of the advertisement contents may be continuously displayed on the display area of the mobile area based on user request as long as the account balance information does not reach yet a predetermined maximum limit.
  • the account database may be accessed by the processor to update the account balance information associated with the user.
  • the account balance information may be increased by the user by viewing more of the advertisement contents.
  • the processor may be arranged to prompt the user at the moment the account balance information reaches the predetermined maximum limit. In that case, once the account balance information reaches the predetermined maximum limit, the processor may be arranged to prevent display of the advertisement contents. The user may then respond to the prompt by switching to the non-advertisement contents through which he may consume the account balance information.
  • FIG. 4 there is a shown a flow diagram illustrating another exemplary process suitable for use in the system of Figure 1.
  • the process of Figure 4 may be implemented by the processor of the content server device illustrated in Figure 1, and is particularly directed to displaying a non-advertisement content based on an updated account balance information.
  • the flow commences at block 400 wherein the processor receives request to display the non-advertisement content from a mobile device over any suitable communication infrastructure based on user's request.
  • the flow continues to block 402 by obtaining value of the non-advertisement content. This value may correspond to the subscription fee associated with the non- advertisement content.
  • the flow advances to block 404 by retrieving the account balance information associated with the user.
  • the value of the non-advertisement content obtained in the previous block 402 and the account balance information retrieved in the previous block 404 are compared with one another. It is to be understood and appreciated that the steps in the previous blocks 402 and 404 may be precede or succeed one another.
  • decision block 408 it is determined whether the value of the non-advertisement content obtained in the previous block 402 is less than or equal to the account balance information retrieved in the previous block 404.
  • the flow moves to blocks 410 and 412 wherein, respectively, the non-advertisement content is displayed on the display area of the mobile device and the value of the non-advertisement content is deducted from the account balance information.
  • the updated account balance information may then be graphically rendered on the display area of the mobile device.
  • the flow redirects to block 414 wherein the request to display the non-advertisement content is ignored by the processor. Since the account balance information is insufficient at this point, the flow may proceed with prompting the user to switch to the display of the advertisement content as shown in block 416 wherein the user may increase the value of the account balance information by viewing a certain volume or quantity of advertisement contents.
  • FIG. 5 there is a shown a flow diagram illustrating yet another exemplary process suitable for use in the system of Figure 1.
  • the process of Figure 5 may be implemented by the processor of the content server device illustrated in Figure 1, and is particularly directed to displaying an advertisement content based on a predetermined limit associated with an account balance information.
  • the flow commences at block 500 wherein the processor receives request to display further advertisement content, relative to a currently displayed advertisement content, from a mobile device over any suitable communication infrastructure based on user's request.
  • the flow continues to block 502 by obtaining value of the further advertisement content. This value may correspond to the advertising fee or portion of the advertising fee associated with the advertisement content.
  • the flow moves to block 504 by retrieving the account balance information associated with the user.
  • the account balance information is updated by adding to it the value of the further advertisement content obtained in the previous block 502.
  • the predetermined account limit associated with the account balance information of the user is retrieved.
  • the updated account balance information in the previous block 506 and the predetermined account limit retrieved in the previous block 508 are compared with one another. It is to be understood and appreciated that the steps in the previous blocks relative to block 508 may be precede or succeed one another.
  • the flow advances to block 514 wherein the request to display the further advertisement content in the previous block 500 is ignored, and then immediately to block 516 wherein the user is prompted to switch to display of the non-advertisement content.
  • the user may consume the account balance information by viewing non-advertisement contents of various values.
  • a loop may be formed from the block 500 to the block 518, and the loop may only be broken once the processor determines that the predetermined account limit retrieved in the previous block 508 is greater than or equal to the updated account balance information determined in the previous block 506. It is to be understood and appreciated that the user may consume the account balance information associated with him at any point by viewing non- advertisement content or engaging with a game play provided that the same account balance information has sufficient value. Any type of game play may be configured for this purpose such as lottery type of games.
  • the hardware architecture may include a system bus 600 that enables communication of the following components: a central processing unit 602, a main memory 604 containing computer-executable program instructions, a storage interface 606 for storing an operating system, routines and program instructions, an external disk drive 608, input/output controller 610 connected with a keyboard 612, a pointing device 614, an audio 616 and a microphone 618, a display controller 620 connected with a display screen 622, and a network interface 624 for enabling data communication with other devices over the communication network 626.
  • a system bus 600 that enables communication of the following components: a central processing unit 602, a main memory 604 containing computer-executable program instructions, a storage interface 606 for storing an operating system, routines and program instructions, an external disk drive 608, input/output controller 610 connected with a keyboard 612, a pointing device 614, an audio 616 and a microphone 618, a display controller 620 connected with a display screen 622, and a
  • Another aspect of the present invention provides a computer-implemented method for delivering non-advertisement and advertisement contents to mobile devices.
  • the method includes displaying a non-advertisement content and an advertisement content on a display area of a mobile device, wherein the non-advertisement content and the advertisement content are separately and independently displayable on the display area of the mobile device.
  • the method also includes accessing an electronic account which records first and second interaction data representative of user interactions with relevant portions, respectively, of the non-advertisement content and the advertisement content, wherein the electronic account has an account balance information.
  • the method further includes updating the account balance information based on the first and second interaction data, wherein the account balance information has a predetermined limit.
  • the account balance information is updated to the predetermined limit, display of a further advertisement content is prevented.

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Abstract

Selon un aspect, l'invention concerne un système mis en œuvre par ordinateur pour distribuer des contenus non publicitaires et publicitaires à des dispositifs mobiles. Le système comprend un processeur réagissant à un dispositif de mémoire tangible lisible par ordinateur et à des instructions de programme pouvant être exécutées par ordinateur stockées sur le dispositif de mémoire. Les instructions de programme peuvent être exécutées par le processeur à partir du dispositif de mémoire pour : (i) afficher un contenu non publicitaire et un contenu publicitaire sur une zone d'affichage d'un dispositif mobile d'une manière séparée et indépendante; (ii) accéder à un compte électronique ayant des informations de solde de compte et qui enregistre des premières et secondes données d'interaction représentatives d'interactions d'utilisateur avec des parties pertinentes, respectivement, du contenu non publicitaire et du contenu publicitaire; (iii) mettre à jour les informations de solde de compte sur la base des premières et secondes données d'interaction; et (iv) lorsque les informations de solde de compte sont mises à jour à une limite prédéterminée, empêcher l'affichage d'un autre contenu publicitaire.
PCT/IB2015/056807 2015-09-06 2015-09-06 Système et procédé pour distribuer des contenus non publicitaires et publicitaires à des dispositifs mobiles WO2017037520A1 (fr)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110689372A (zh) * 2019-09-24 2020-01-14 微梦创科网络科技（中国）有限公司 广告投放实验的控制方法、装置及广告投放实验平台
CN112633907A (zh) * 2019-09-24 2021-04-09 北京沃东天骏信息技术有限公司 一种基于多目标优化的物品管理方法和装置

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US20080232561A1 (en) 2007-03-20 2008-09-25 Microsoft Corporation Advertising funded data access services
WO2015116533A1 (fr) * 2014-01-28 2015-08-06 Aol Advertising Inc. Systèmes et procédés pour plans de données à l'échelle d'un mobile soutenus par la publicité

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US20080232561A1 (en) 2007-03-20 2008-09-25 Microsoft Corporation Advertising funded data access services
WO2015116533A1 (fr) * 2014-01-28 2015-08-06 Aol Advertising Inc. Systèmes et procédés pour plans de données à l'échelle d'un mobile soutenus par la publicité

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110689372A (zh) * 2019-09-24 2020-01-14 微梦创科网络科技（中国）有限公司 广告投放实验的控制方法、装置及广告投放实验平台
CN112633907A (zh) * 2019-09-24 2021-04-09 北京沃东天骏信息技术有限公司 一种基于多目标优化的物品管理方法和装置

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