WO2017033198A2

WO2017033198A2 - Selectable media content system and method

Info

Publication number: WO2017033198A2
Application number: PCT/IL2016/050941
Authority: WO
Inventors: Ronen SHOVAL; David Braginsky
Original assignee: Elastic Media Ltd
Priority date: 2015-08-27
Filing date: 2016-08-28
Publication date: 2017-03-02
Also published as: WO2017033198A3

Abstract

A method of providing selectable media content to a user, the method constituted of: initiating a first of a plurality of media players to play a first media item; during the playing of the first media item, controlling a second of the plurality of media players to prepare a second media item for play; and initiating the second media player to play the prepared second media item.

Description

SELECTABLE MEDIA CONTENT SYSTEM AND METHOD

CROSS-REFERENCE TO RELATED APPLICATIONS

[0001] The present disclosure claims priority from: U.S. provisional patent application S/N 62/210,526, filed August 27, 2015, and entitled "SELECTABLE TIME ELAPSED CONTENT SYSTEM AND METHOD"; U.S. provisional patent application S/N 62/258,471, filed November 22, 2015, and entitled "MEDIA CONTENT SERVER"; U.S. provisional patent application S/N 62/261,891, filed December 2, 2015, and entitled "ADVERTISEMENT DISPLAY DEVICE AND METHOD"; and U.S. provisional patent application S/N 62/366,046, filed July 24, 2016, and entitled "POTENTIAL DISPLAY ITEM LOCATION DETECTION SERVER AND METHOD", the entire contents of each of with are incorporated herein by reference.

TECHNICAL FIELD

[0002] The invention relates generally to the field of media content play and in particular to a selectable media content system and method.

BACKGROUND

[0003] In recent years, an increased amount of video and audio content has been provided over the internet. For example, news companies have significantly increased the amount of news videos being provided on the internet. In order to watch these videos, typically a user needs to go through several pages of a news web site, select which video to watch and wait until the video loads and begins playing. This is very cumbersome and many times impractical.

[0004] U.S. patent application publication S/N US 2010/0275221, published

October 28, 2010 to DuVall et al., and entitled "USING MULTI MEDIA PLAYERS TO INSERT DATA ITEMS INTO A MEDIA STREAM OF A STREAMING MEDIA", the entire contents of which are incorporated herein by reference, is addressed to a method of playing advertisements within an online radio broadcast. The radio broadcast, comprising web tags distributed throughout, is played in a first media player. When the audio stream reaches a tag, the first media player mutes the radio broadcast and a second media player plays an advertisement. Unfortunately, this is only good for advertisements where the timing of the advertisement play is decided in advance and not responsive to any user selections. Additionally, no method is provided for seamlessly playing the advertisement as soon as the web tag is reached.

SUMMARY OF THE INVENTION

[0005] Accordingly, it is a principal object of the present invention to overcome at least some of the disadvantages of prior art media content providers. This is provided in one embodiment by a system arranged to provide selectable media content to a user, the system comprising: a memory having instructions stored thereon; a processor; a content output module; and a user input module, wherein the processor is further arranged, responsive to the stored instructions, to: initiate a first of a plurality of media players to play a first media item at the content output module; during the playing of the first media item, control a second of the plurality of media players to prepare a second media item for play; and initiate the second media player to play the prepared second media item at the content output module responsive to an output of said user input module.

[0006] In one embodiment, wherein responsive to a pre-defined user gesture at the user input module received during the playing of the first media item, the initiation of the second media player to play the prepared second media item is before the first media player finishes playing the first media item, and wherein in the absence of the pre-defined user gesture at the user input module during the playing of the first media item, the initiation of the second media player to play the prepared second media item is upon completion of the playing of the first media item. In another embodiment, the initiation of the second media player to play the second media item at the content output module is responsive to a pre-defined user gesture at the user input module received during the playing of the first media item, and wherein the processor is further arranged, responsive to the stored instructions, and responsive to the absence of the pre-defined user gesture received during the playing of the first media item, to initiate any of the media players, other than the second media player, to play a third media item at the content output module.

[0007] In another embodiment, the initiation of the second media player to play the second media item at the content output module is responsive to the absence of a pre-defined user gesture at the user input module received during the playing of the first media item, and wherein the processor is further arranged, responsive to the stored instructions, and responsive to the pre-defined user gesture received during the playing of the first media item, to initiate any of the media players, other than the second media player, to play a third media item at the content output module. In one further embodiment, the processor is further arranged, responsive to the stored instructions, and during the playing of the first media item, to control a third of the media players to prepare the third media item for play, the third media item played at the content output module by the third media player.

[0008] In one embodiment, the preparation of the second media item comprises achieving a ready for playback state for the second media item, wherein the processor is further arranged, responsive to the stored instructions and responsive to the ready for playback state being achieved, to display at the content output module a visual marker while the first media item is being played, and wherein the pre-defined user gesture is received during the display of the visual marker. In another embodiment, the system further comprises a communication module in communication with a server, wherein the preparation of the second media item comprises: downloading the second media item from the server via the communication module; and achieving a ready for playback state for the downloaded second media item.

[0009] In one embodiment, the first media item comprises a lead item of a first media set and the second media item comprises an expanded item of the first media set. In another embodiment, the first and second media items are each time elapsed content items. In one further embodiment, the first and second media items are each video items.

[00010] In one independent embodiment, a method of providing selectable media content to a user is provided, the method comprising: initiating a first of a plurality of media players to play a first media item; during the playing of the first media item, controlling a second of the plurality of media players to prepare a second media item for play; and initiating the second media player to play the prepared second media item.

[00011] In one embodiment, responsive to a pre-defined user gesture received during the playing of the first media item, the initiation of the second media player to play the prepared second media item is before the first media player finishes playing the first media item, and wherein in the absence of the pre-defined user gesture during the playing of the first media item, the initiation of the second media player to play the prepared second media item is upon completion of the playing of the first media item. In another embodiment, the initiation of the second media player to play the second media item is responsive to a pre-defined user gesture received during the playing of the first media item, and wherein the method further comprises, responsive to the absence of the pre-defined user gesture received during the playing of the first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

[00012] In another embodiment, the initiation of the second media player to play the second media item is responsive to the absence of a pre-defined user gesture received during the playing of the first media item, and wherein the method further comprises, responsive to the pre-defined user gesture received during the playing of the first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item. In one further embodiment, the method further comprises, during the playing of the first media item, controlling a third of the plurality of media players to prepare the third media item for play, the third media item played by the third media player.

[00013] In one embodiment, the preparation of the second media item comprises achieving a ready for playback state for the second media item, wherein the method further comprises, responsive to the ready for playback state being achieved, displaying a visual marker while the first media item is being played, and wherein the pre-defined user gesture is received during the display of the visual marker. In another embodiment, the preparation of the second media item comprises: downloading the second media item from a server; and achieving a ready for playback state for the downloaded second media item.

[00014] In one embodiment, the first media item comprises a lead item of a first media set and the second media item comprises an expanded item of the first media set. In another embodiment, wherein the first and second media items are each time elapsed content items. In one further embodiment, the first and second media items are each video items.

[00015] In another independent embodiment, a non-transitory computer readable medium is provided, the non-transitory computer readable medium having instructions stored thereon, which, when executed by one or more processors, causes the one or more processors to perform operations, the operations comprising: initiating a first of a plurality of media players to play a first media item; during the playing of the first media item, controlling a second of the plurality of media players to prepare a second media item for play; and initiating the second media player to play the prepared second media item. [00016] In one embodiment, responsive to a pre-defined user gesture received during the playing of the first media item, the initiation of the second media player to play the prepared second media item is before the first media player finishes playing the first media item, and wherein in the absence of the pre-defined user gesture during the playing of the first media item, the initiation of the second media player to play the prepared second media item is upon completion of the playing of the first media item. In another embodiment, the initiation of the second media player to play the second media item is responsive to a pre-defined user gesture received during the playing of the first media item, and wherein the operations further comprise, responsive to the absence of the pre-defined user gesture received during the playing of the first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

[00017] In another embodiment, the initiation of the second media player to play the second media item is responsive to the absence of a pre-defined user gesture received during the playing of the first media item, and wherein the operations further comprise, responsive to the pre-defined user gesture received during the playing of the first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item. In one further embodiment, the operations further comprise, during the playing of the first media item, controlling a third of the plurality of media players to prepare the third media item for play, the third media item played by the third media player.

[00018] In one embodiment, the preparation of the second media item comprises achieving a ready for playback state for the second media item, wherein the operations further comprise, responsive to the ready for playback state being achieved, displaying a visual marker while the first media item is being played, and wherein the pre-defined user gesture is received during the display of the visual marker. In another embodiment, the preparation of the second media item comprises: downloading the second media item from a server; and achieving a ready for playback state for the downloaded second media item.

[00019] In one embodiment, the first media item comprises a lead item of a first media set and the second media item comprises an expanded item of the first media set. In another embodiment, the first and second media items are each time elapsed content items. [00020] Additional features and advantages of the invention will become apparent from the following drawings and description.

BRIEF DESCRIPTION OF THE DRAWINGS

[00021] For a better understanding of the invention and to show how the same may be carried into effect, reference will now be made, purely by way of example, to the accompanying drawings in which like numerals designate corresponding sections or elements throughout.

[00022] With specific reference now to the drawings in detail, it is stressed that the particulars shown are by way of example and for purposes of illustrative discussion of the preferred embodiments of the present invention only, and are presented in the cause of providing what is believed to be the most useful and readily understood description of the principles and conceptual aspects of the invention. In this regard, no attempt is made to show structural details of the invention in more detail than is necessary for a fundamental understanding of the invention, the description taken with the drawings making apparent to those skilled in the art how several forms of the invention may be embodied in practice. In the accompanying drawings:

[00023] FIG. 1A illustrates a high level schematic diagram of a selectable time elapsed content system comprising a server and a plurality of user devices, according to certain embodiments;

[00024] FIG. IB, illustrates a more detailed embodiment of the user device of

FIG. 1A, according to certain embodiments;

[00025] FIG. 2 illustrates a high level flow chart of a first method for providing selectable time elapsed content to a user, according to certain embodiments;

[00026] FIG. 3 illustrates a high level flow chart of a second method for providing selectable time elapsed content to a user, according to certain embodiments;

[00027] FIG. 4 illustrates a high level flow chart of a first method for providing selectable media content to a user, utilizing a plurality of media players, according to certain embodiments;

[00028] FIG. 5 illustrates a high level flow chart of a second method for providing selectable media content to a user, utilizing a plurality of media players, according to certain embodiments; and [00029] FIG. 6 illustrates a high level flow chart of a third method for providing selectable media content to a user, utilizing a plurality of media player, according to certain embodiments. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[00030] Before explaining at least one embodiment of the invention in detail, it is to be understood that the invention is not limited in its application to the details of construction and the arrangement of the components set forth in the following description or illustrated in the drawings. The invention is applicable to other embodiments or of being practiced or carried out in various ways. Also, it is to be understood that the phraseology and terminology employed herein is for the purpose of description and should not be regarded as limiting.

[00031] FIG. 1A illustrates a high level schematic diagram of a selectable time elapsed content system 10. Selectable time elapsed content system 10 comprises: a server 20; and a plurality of user devices 30. FIG. IB illustrates a high level schematic diagram of a detailed embodiment of user device 30, FIGs. 1A - IB being described together.

[00032] Server 20 comprises: a communication module 40; a memory 50; and a processor 60. In one embodiment, server 20 is implemented as a cloud server. User device 30 comprises a content output module 70; a user input module 75; a communication module 80; a memory 90; and a processor 100. In one embodiment, user device 30 is a mobile device, such as a smartphone. In another embodiment, user device 30 is a computer or a television in communication with the internet. In one embodiment, content output module 70 comprises a display screen and an audio speaker. In one embodiment, user input module 75 comprises a touch screen and utilizes the display screen of time elapsed content output module 70. In another embodiment, user input module 75 comprises any of a keyboard, mouse or remote control, without limitation. Communication module 80 comprises a connection to the internet, particularly being one or more of a cellular antenna, a Wi-Fi antenna and a connection to an ADSL or cable modem. In one non-limiting embodiment, processor 60 of server 20 and processor 100 of user device 30 are each arranged to perform instructions stored on the respective one of memories 50 and 90. In another non- limiting embodiment, processor 60 of server 20 and/or processor 100 of user device 30 are each implemented as a micro-processor. Communication module 80 of each user device 30 is arranged to be in communication with communication module 40 of server 20 via a network 85. In one embodiment, network 85 is a cellular network.

[00033] Memory 50 of server 20 has stored thereon a plurality of time elapsed content sets. The term 'time elapsed content' as used herein is meant to include any content which is played over a predetermined time period, the content changing over the predetermined time period, such as video content and audio content, in any of a plurality of media file formats. In one embodiment, each time elapsed content set comprises a lead item and an expanded item which is an expansion of the lead item. As such, the expanded item is longer than the lead item. For example, the lead item can be a short video describing a news story and the expanded item is a longer video including an interview or a journalist investigation expanding on the short description. In another embodiment, each time elapsed content set further comprises a summarized item, in addition to the lead and expanded items. The summarized item comprises a summary of the expanded item and as such is shorter than the associated expanded item. In another embodiment, a first subset of the plurality of time elapsed content sets each further comprises a summarized item whilst a second subset of the plurality of time elapsed content sets do not comprise summarized items. In one further embodiment, each summarized item is shorter than the associated lead item.

[00034] Processor 60 is arranged to transmit to user device 30, via communication module 40 and communication module 80, the lead item of each of the plurality of time elapsed content sets. In one embodiment, only the lead items of the plurality of time elapsed content sets are downloaded. In another embodiment, one or more of the expanded items are also downloaded. In one further embodiment, user preferences associated with the user of user device 30 are stored on memory 50 of server 20 and some, or all, of the expanded items are downloaded responsive to the stored user preferences. For example, server 20 is arranged to download to user device 30 expanded items related to a subject which the user usually watches, or listens to. In the embodiment where there are time elapsed content sets which comprise summarized items, optionally the summarized items are downloaded with the associated lead items. The downloaded lead items, and optionally downloaded expanded items and summarized items are stored on memory 90.

[00035] In another embodiment, as will be described below, the lead item of a first time elapsed content set is downloaded. In such an embodiment, the expanded item of the first time elapsed content set and a lead item of a second time elapsed content set are downloaded while the lead item of the first time elapsed content set is being played.

[00036] Responsive to a user gesture at user input module 75, such as a touch on a touch screen, processor 100 is arranged to play the downloaded lead item of a first of the plurality of time elapsed content sets at content output module 70. In one embodiment, responsive to the lead item being played, processor 100 is arranged to transmit a signal to server 20, via communication module 80 and communication module 40, notifying server 20 that the lead item is being played. Responsive to the received signal, the associated expanded item and optional summarized item are downloaded to user device 30 via communication module 40 and communication module 80. In another embodiment, the expanded item is downloaded later, as will be described below.

[00037] Processor 100 is further arranged to display at content output module 70, for a predetermined time period of the played lead item, a visual marker. In one embodiment, the predetermined time period is less than the time period of the played lead item, i.e. less than the playing time of the played lead item. In one embodiment, the visual marker is displayed from the beginning of the played lead item until a point before the end thereof. In another embodiment, the visual marker is stored on memory 90 and processor 100 is arranged to display the visual marker such that it is overlaid on the displayed frames of the played lead item. In the event that the played lead item comprises only audio content, the audio content is output from the audio speaker of content output module 70 and the visual marker is displayed on the display thereof. The displayed visual marker is arranged to be selected responsive to a user gesture at user input module 75. In one embodiment, the displayed visual marker is selected by touching a touch screen at a point corresponding with the displayed visual marker.

[00038] In a first embodiment, responsive to the user gesture at user input module

75 received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded lead item of a second of the plurality of time elapsed content sets. Particularly, when the first lead item finishes playing, the second lead item is played. In one embodiment, the second lead item is played immediately after the first lead item finishes playing. In the absence of a user gesture received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded expanded item associated with the played lead item. In one embodiment, the expanded item is played immediately after the first lead item finishes playing. After the downloaded expanded item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of the second of the plurality of time elapsed content sets. Thus, in the event where each of the downloaded lead items is a short introductory video describing a news story, the user will watch each news story and tap the visual marker so that the next short video will play upon completion of the current one. If the user wishes to watch the expanded news story, the visual marker is not tapped and the expanded story is played upon completion of the short story.

[00039] In a second embodiment, responsive to the user gesture at user input module 75 received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded expanded item associated with the played lead item. In one embodiment, the expanded item is played immediately after the first lead item finishes playing. After the downloaded expanded item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of the second of the plurality of time elapsed content sets. In the absence of a user gesture received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded lead item of a second of the plurality of time elapsed content sets. Particularly, when the first lead item finishes playing, the second lead item is played. In one embodiment, the second lead item is played immediately after the first lead item finishes playing. Thus, in the event where each of the downloaded lead items is a short introductory video describing a news story, the user will watch each news story and tap the visual marker in order to watch the expanded news story. If the user does not wish to watch the expanded news story, the visual marker is not tapped and the next short video will play upon completion of the current one.

[00040] In one embodiment, the expanded item is downloaded only in response to the user gesture being received during the predetermined time period when the visual marker is displayed. In another embodiment, the expanded item associated with the played lead item begins to download when the lead item begins to play and the download is completed only if the user gesture is received during the predetermined time period when the visual marker is displayed.

[00041] In a third embodiment, responsive to the user gesture at user input module 75 received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded expanded item associated with the played lead item. In one embodiment, the expanded item is played immediately after the first lead item finishes playing. After the downloaded expanded item is played, processor 100 is arranged to play at content output module 70 the downloaded summarized item associated with the played lead item and expanded item. After the summarized item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of the second of the plurality of time elapsed content sets.

[00042] In the absence of a user gesture received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the summarized item associated with the played lead item. In one embodiment, the summarized item is played immediately after the first lead item finishes playing. After the summarized item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of a second of the plurality of time elapsed content sets. Particularly, when the first summarized item finishes playing, the second lead item is played. Thus, in the event where each of the downloaded lead items is a short introductory video describing a news story, the user will watch each news story and tap the visual marker in order to watch the expanded news story followed by a summarized version of the news story. If the user does not wish to watch the expanded news story, the visual marker is not tapped and the summarized version of the news story is played upon completion of the short introductory version, and the short introductory video of the next news item will play upon completion of the current summarized version.

[00043] In one embodiment, the expanded item and/or the summarized item is downloaded only in response to the user gesture being received during the predetermined time period when the visual marker is displayed. In another embodiment, the expanded item and/or the summarized item, associated with the played lead item, begins to download when the lead item begins to play and the download is completed only if the user gesture is received during the predetermined time period when the visual marker is displayed. [00044] In a fourth embodiment, responsive to the user gesture at user input module 75 received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the summarized item associated with the played lead item. In one embodiment, the summarized item is played immediately after the first lead item finishes playing. After the summarized item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of a second of the plurality of time elapsed content sets. Particularly, when the first summarized item finishes playing, the second lead item is played.

[00045] In the absence of a user gesture received during the predetermined time period when the visual marker is displayed, processor 100 is arranged to play at content output module 70, upon completion of the played lead item, the downloaded expanded item associated with the played lead item. In one embodiment, the expanded item is played immediately after the first lead item finishes playing. After the downloaded expanded item is played, processor 100 is arranged to play at content output module 70 the downloaded summarized item associated with the played lead item and expanded item. After the summarized item is played, processor 100 is arranged to play at content output module 70 the downloaded lead item of the second of the plurality of time elapsed content sets. Thus, in the event where each of the downloaded lead items is a short introductory video describing a news story, the user will watch each news story and tap the visual marker in order to continue with a summarized version of the news story and then the next news story. If the user wishes to watch the expanded news story, the visual marker is not tapped and the expanded version of the news story, followed by the summarized version of the news story is played upon completion of the short introductory version. The short introductory video of the next news story will play upon completion of the current summarized version.

[00046] In one embodiment, the expanded item is downloaded only in response to the user gesture being received during the predetermined time period when the visual marker is displayed. In another embodiment, the expanded item associated with the played item begins to download when the lead item begins to play and the download is completed only if the user gesture is received during the predetermined time period when the visual marker is displayed. [00047] Optionally, the above described four embodiments may be combined such that server 20 and user device 30 allow users to choose which embodiment they wish to activate.

[00048] In the embodiment where a plurality of lead items are stored on memory 90, server 20 is arranged to periodically update the lead items which were downloaded to user device 30, responsive to an update event. In one embodiment, the update event is stored on memory 50. In another embodiment, the update event is received from an external server, such as a news provider. In one embodiment, as described above, user device 30 notifies server 20 that a lead item has been played. Responsive to the received notification, server 20 does not update the played lead item at least for a predetermined time period. Since the lead item has already been watched, an update is unnecessary since the user won't see it again.

[00049] In a fifth embodiment, processor 100 is arranged to control a plurality of media players to play content at content output module 70, as will be described herein. In one non-limiting embodiment, wherein processor 100 runs an Android based operating system, ExoPlayer media players are run by processor 100 to play content at content output module 70. Processor 100 is arranged to control a first media player to play a lead item of a first time elapsed content set responsive to a user gesture at user input module 75, such as the user opening an App or selecting a channel or subject to be watched. As described above, in one embodiment the lead items of a plurality of time elapsed content sets are stored on memory 90. In another embodiment, the lead item of the first time elapsed content set begins downloading from server 30 responsive to the user gesture at user input module 75. In one embodiment, as described above, processor 100 is arranged to display at content output module 70 a visual marker while the lead item of the first time elapsed content set is being played.

[00050] While the lead item of the first time elapsed content set is being played by the first media player, the expanded item of the first time elapsed content set is prepared by a second media player. Particularly, preparing the expanded item by the second media player comprises retrieving the expanded item and achieving a ready for playback state for the retrieved expanded item, i.e. that the second media player is ready to play the retrieved expanded item, as known to those skilled in the art at the time of the invention. In one embodiment, wherein the expanded item of the first time elapsed content set is previously stored on memory 90, the second media player retrieves the expanded item from memory 90. In another embodiment, wherein the expanded item of the first time elapsed content set has not been previously downloaded, the second media player is arranged to download the expanded item from server 20, via communication module 80. In one embodiment, only a portion of the expanded item is downloaded and the remainder of the expanded item is downloaded when the expanded item is being played. Processor 100 is further arranged, while the first media player is playing the lead item of the first time elapsed content set, to control a third media player to prepare for play the lead item of a second time elapsed content set, i.e. retrieve from memory 90 or server 20 and achieve a ready for playback state such that the third media player is ready to play the retrieved lead item.

[00051] In one embodiment, responsive to the pre-defined user gesture at user input module 75, such as a swipe or a tap on a touch screen, optionally where the visual marker is displayed, processor 100 is arranged to control the second media player to play the expanded item of the first time elapsed content set at content output module 70. Preferably, the second media player is arranged to play the expanded item of the first time elapsed content set only after the first media player has finished playing the lead item of the first time elapsed content set.

[00052] In the absence of the pre-defined user gesture at user input module 75 while the lead item of the first time elapsed content set is being played, optionally in the absence of the user gesture while the visual marker is being displayed, processor 100 is arranged to control the third media player to play at content output module 70 the lead item of the second time elapsed content set. While the lead item of the second time elapsed content set is being played by the third media player, processor 100 is arranged to: control one of the other media players to prepare the expanded item of the second time elapsed content set for play; control another of the other media players to prepare the lead item of a third time elapsed content set for play; and optionally display the visual marker at content output module 70.

[00053] It is noted that the 'absence of the user gesture' is not meant to exclude other user gestures. Particularly, in one embodiment, the detection of a first user gesture, such as a swipe, causes the second media player to play the expanded item and the detection of a second user gesture, such as a tap, instead of the first user gesture, i.e. responsive to the presence of the second user gesture and the absence of the first user gesture, causes the third media player to play the second lead item upon completion of the playing of the lead item. [00054] In an alternate embodiment, responsive to a pre-defined user gesture received while the first media player is playing the lead item of the first time elapsed content set, processor 100 is arranged to control the third media player to play the lead item of the second time elapsed content set at content output module 70, optionally after the first media player finishes playing the lead item of the first time elapsed content set. In the absence of a user gesture while the first media player is playing the lead item of the first time elapsed content set, processor 100 is arranged to control the second media player to play the expanded item of the first time elapsed content set at content output module 70 when the first media player finishes playing the lead item. As described above, the 'absence of the user gesture' is not meant to exclude other user gestures replacing the pre-defined user gesture.

[00055] The above has been described in an embodiment where the lead item of the first time elapsed content set is played by the first media player and the lead item of the second time elapsed content set is played by the third media player, however this is not meant to be limiting in any way. In another embodiment, the lead items of a plurality of time elapsed content sets are provided in a single media file and the first media player is arranged to play the lead items of both the first and second time elapsed content sets. Particularly, as described above, in one embodiment the second media player is arranged to play the expanded item of the first time elapsed content set responsive to a user gesture at user input module 75 while the first media player is playing the lead item of the first time elapsed content set. Therefore, in the absence of the user gesture while the lead item is being played, the first media player is arranged, when finishing playing the lead item of the first time elapsed content set, to play the lead item of the second time elapsed content set. In another embodiment, as described above, the second media player is arranged to play the expanded item of the first time elapsed content set in the absence of a user gesture at user input module 75 while the first media player is playing the lead item of the first time elapsed content set. Therefore, responsive to the user gesture while the lead item is being played, the first media player is arranged, optionally when finishing playing the lead item of the first time elapsed content set, to play the lead item of the second time elapsed content set.

[00056] The above embodiment is not intended to limit the method of playing lead items which are located in a single media file. In another embodiment, while the first media player is playing the lead item of the first time elapsed content set and the second media player is preparing the expanded item of the first time elapsed content set for playback, processor 100 is arranged to control the third media player to prepare the lead item of the second time elapsed content set which is in the same media file as the lead item of the first time elapsed content set.

[00057] Similarly, in another embodiment, each time elapsed content set is provided in a single media file. Thus, when the first media player is playing the lead item of the first time elapsed content set, processor 100 is arranged to control the second media player to prepare for playback the second time elapsed content set.

[00058] Although the above has been described in relation to time elapsed content sets comprising a lead item and an expanded item, this is not meant to be limiting in any way. Particularly, the above system can be used for playing any of a variety of time elapsed content items such that when a first time elapsed content item is being played by a first media player a second time elapsed content item is being prepared by a second media player, and optionally a third time elapsed content item is being played by a third media player. Advantageously, a first item can be played while other items are being prepared to be played responsive to a user input.

[00059] Although the above embodiment has been described in relation to time elapsed content items, this is not meant to be limiting in any way, and the above system can be utilized for displaying any media types, such as text and illustrations.

[00060] In a sixth embodiment, processor 100 is arranged to control a plurality of media players to play content at content output module 70, as will be described herein. In one non-limiting embodiment, wherein processor 100 runs an Android based operating system, ExoPlayer media players are run by processor 100 to play content at content output module 70. Processor 100 is arranged to control a first media player to play a lead item of a first time elapsed content set responsive to a user gesture at user input module 75, such as the user opening an App or selecting a channel or subject to be watched. As described above, in one embodiment the lead items of a plurality of time elapsed content sets are stored on memory 90. In another embodiment, the lead item of the first time elapsed content set begins downloading from server 30 responsive to the user gesture at user input module 75. In one embodiment, as described above, processor 100 is arranged to display at content output module 70 a visual marker while the lead item of the first time elapsed content set is being played.

[00061] While the lead item of the first time elapsed content set is being played by the first media player, the lead item of a second time elapsed content set is prepared by a second media player. Particularly, preparing the second lead item by the second media player comprises retrieving the second lead item and achieving a ready for playback state for the retrieved lead item, i.e. that the second media player is ready to play the retrieved lead item, as known to those skilled in the art at the time of the invention. In one embodiment, wherein the lead item of the second time elapsed content set is previously stored on memory 90, the second media player retrieves the second lead item from memory 90. In another embodiment, wherein the lead item of the second time elapsed content set has not been previously downloaded, the second media player is arranged to download the expanded item from server 20, via communication module 80. In one embodiment, only a portion of the lead item is downloaded and the remainder of the lead item is downloaded when the lead item is being played.

[00062] Responsive to a pre-defined user gesture at user input module 75, such as a swipe or a tap on a touch screen, optionally where the visual marker is displayed, processor 100 is arranged to control the second media player to play the lead item of the second time elapsed content set at content output module 70 as soon as the ready for playback state is achieved, although in one embodiment the second lead item may be played after a short predetermined delay period. Further optionally, processor 100 is arranged to display the visual marker described above only after the second media player indicates that it has achieved the ready for playback state.

[00063] In the absence of the pre-defined user gesture at user input module 75 while the lead item of the first time elapsed content set is being played, optionally in the absence of the pre-defined user gesture while the visual marker is being displayed, processor 100 is arranged to control the second media player to play the lead item of the second time elapsed content set only after the first media player has finished playing the lead item of the first time elapsed content set. Thus, a user is provided with a list of lead items, optionally news headlines, and the user can at any point skip to the next headline which has already been prepared by the second media player or watch the entire headline and then watch the next headline which was prepared by the second media player.

[00064] Although the above embodiment has been described such that the second lead item is played immediately responsive to a user gesture and played after completion of the lead item responsive to the absence of the user gesture, this is not meant to be limiting to an absence of any user gesture. Rather, the user gesture is considered to be absent when a particular type of user gesture is absent. For example, the pre-defined user gesture is a swipe on a screen. In the absence of the swipe, the second lead item is played by the second media player upon completion of the lead item at the first media player, however this does not exclude other user gestures. In one embodiment, responsive to a swipe the second lead item is immediately played and responsive to a tap instead of a swipe, i.e. the presence of a tap and the absence of a swipe, the second lead item is played upon completion of the lead item.

[00065] Although the above embodiment has been described in relation to time elapsed content set comprising a lead item and an expanded item, this is not meant to be limiting in any way. Particularly, the above system can be used for playing any of a variety of time elapsed content items such that when a first time elapsed content item is being played by a first media player a second time elapsed content item is being prepared by a second media player.

[00066] Although the above has been described in relation to time elapsed content items, this is not meant to be limiting in any way, and the above system can be utilized for displaying any media types, such as text and illustrations.

[00067] The term 'download' as used herein is meant to include any method of data transmission for media content over a network, such as the internet, particularly including progressive download and various streaming protocols.

[00068] FIG. 2 illustrates a high level flow chart of a first method for providing selectable time elapsed content to a user, from a plurality of time elapsed content sets, each of the time elapsed content sets comprising a lead item and an expanded item. In stage 1000, the lead item of each of the plurality of time elapsed content sets is downloaded to a first user device. Optionally, the first user device is a mobile device such a smartphone.

[00069] In stage 1010, responsive to a first user gesture at the user input module, a first of the downloaded lead items of stage 1000 is played at the first user device.

[00070] In stage 1020, a visual marker is displayed at the first user device for a predetermined time period of the played first downloaded lead item of stage 1010, the predetermined time period less than a time period of the played first downloaded lead item.

[00071] In stage 1030, in a first state, a second of the downloaded lead items of stage 1000 is played at the first user device upon completion of the played first downloaded lead item. The first state is responsive to one of: a pre-defined second user gesture at the first user device received during the predetermined time period of stage 1020; and the absence of the pre-defined second user gesture received during the predetermined time period of stage 1020. In one embodiment, the pre-defined second user gesture is a touch on a touch screen at the location of the displayed visual marker.

[00072] In stage 1040, in a second state, the expanded item associated with the played first downloaded item of stage 1010 is played at the first user device upon completion of the played first downloaded lead item, and then the lead item of the second of the downloaded lead items of stage 1000 is played at the first user device. The second state is responsive to the other of: a pre-defined second user gesture at the first user device received during the predetermined time period of stage 1020; and the absence of the pre-defined second user gesture received during the predetermined time period of stage 1020. Particularly, in the event that the first state of stage 1030 is responsive to the received pre-defined second user gesture, the second state is responsive to the absence of the pre-defined second user gesture being received. In the event that the first state of stage 1030 is responsive to the absence of the pre-defined second user gesture being received, the second state is responsive to pre-defined second user gesture being received.

[00073] In optional stage 1050, responsive to the first user gesture of stage 1010, a request is transmitted to a server to download to the first user device the expanded item associated with the first of the downloaded lead items of stage 1000.

[00074] In optional stage 1060, the lead item of each of the plurality of time elapsed content sets is downloaded to a second user device; an updated lead item of each of the plurality of time elapsed content sets is downloaded to each of the first and second user devices responsive to an update event; and responsive to an indication received from the first user device that the first of the downloaded lead items is being played, the updated lead item of the first of the plurality of time elapsed content sets is not downloaded to the first user device.

[00075] FIG. 3 illustrates a high level flow chart of a first method for providing selectable time elapsed content to a user, from a plurality of time elapsed content sets, each of the time elapsed content sets comprising a lead item, an expanded item and a summarized item. In stage 2000, the lead item of each of the plurality of time elapsed content sets is downloaded to a first user device. Optionally, the first user device is a mobile device such a smartphone.

[00076] In stage 2010, responsive to a first user gesture at the user input module, a first of the downloaded lead items of stage 2000 is played at the first user device. [00077] In stage 2020, a visual marker is displayed at the first user device for a predetermined time period of the played first downloaded lead item of stage 2010, the predetermined time period less than a time period of the played first downloaded lead item.

[00078] In stage 2030, in a first state, the summarized item associated with the played first downloaded lead item of stage 2010 is played at the first user device upon completion of the played first downloaded lead item. Upon the completion of the played summarized item, a second of the downloaded lead items of stage 2000 is played at the first user device. The first state is responsive to one of: a pre-defined second user gesture at the first user device received during the predetermined time period of stage 2020; and the absence of the pre-defined second user gesture received during the predetermined time period of stage 2020. In one embodiment, the pre-defined second user gesture is a touch on a touch screen at the location of the displayed visual marker.

[00079] In stage 2040, in a second state, the expanded item associated with the played first downloaded item of stage 2010 is played at the first user device upon completion of the played first downloaded lead item. Upon completion of the played expanded item, the summarized item associated with the played first downloaded lead item and played expanded item is played at the first user device. The second state is responsive to the other of: a pre-defined second user gesture at the first user device received during the predetermined time period of stage 2020; and the absence of the predefined second user gesture received during the predetermined time period of stage 2020. Particularly, in the event that the first state of stage 2030 is responsive to the received pre-defined second user gesture, the second state is responsive to the absence of the pre-defined second user gesture being received. In the event that the first state of stage 2030 is responsive to the absence of the pre-defined second user gesture being received, the second state is responsive to pre-defined second user gesture being received.

[00080] In optional stage 2050, responsive to the first user gesture of stage 1010, a request is transmitted to a server to download to the first user device the expanded item associated with the first of the downloaded lead items of stage 1000.

[00081] In optional stage 2060, the summarized item of each of the plurality of time elapsed content sets is downloaded to the first user device prior to the first user gesture of stage 2010. [00082] In optional stage 2070, responsive to the first user gesture of stage 2010, a request is transmitted to a server to download to the first user device the summarized item associated with the first of the downloaded lead items of stage 2000.

[00083] In optional stage 2080, the lead item of each of the plurality of time elapsed content sets is downloaded to a second user device; an updated lead item of each of the plurality of time elapsed content sets is downloaded to each of the first and second user devices responsive to an update event; and responsive to an indication received from the first user device that the first of the downloaded lead items is being played, the updated lead item of the first of the plurality of time elapsed content sets is not downloaded to the first user device.

[00084] FIG. 4 illustrates a high level flow chart of a first method of providing selectable media content to a user, utilizing a plurality of media players, according to certain embodiments. In stage 3000, a first of the plurality of media players is initiated to play a first media item, i.e. a command is sent to the first media player to play the first media item. During the playing of the first media item of stage 3000, in stage 3010 a second of the plurality of media players is controlled to prepare a second media item for play. Optionally, the second media item is an expanded item of a first media set and the first media item is a lead item of the first media set. Further optionally, the first and second media items are time elapsed content items, optionally video items. In optional stage 3012, the preparation of the second media item of stage 3010 comprises: downloading the second media item from a server; and achieving a ready for playback state for the downloaded second media item, i.e. a state where the second media player is ready to play the downloaded second media item.

[00085] In optional stage 3014, the preparation of the second media item of stage 3010 comprises achieving a ready for playback state for the second media item. Additionally, responsive to the ready for playback state being achieved, a visual marker is displayed while the first media item is being played.

[00086] In optional stage 3020, during the playing of the first media item of stage

3000, a third of the plurality of media players is controlled to prepare a third media item for play.

[00087] In stage 3030, a user input module is analyzed to determine whether a pre-defined user gesture was received during the playing of the first media item of stage 3000. Optionally, the user input module is analyzed to determine whether the predefined user gesture is received during the display of the visual marker. In the event that the pre-defined user gesture was received during the playing of the first media item, optionally while the visual marker was displayed, in stage 3040 the second media player of stage 3010 is initiated to play the second media item, i.e. a command is sent to the second media player to play the second media item. In the event that in stage 3030 the pre-defined user gesture was not received during the playing of the first media item, in stage 3050 any of the plurality of media players, other than the second media player of stage 3010, is initiated to play a third media item, i.e. a command is sent to the media player to play the third media item. Optionally, the third media item is the prepared third media item of optional stage 3020 and the third media item is played by the third media player. Optionally, the third media item is a lead item of a second media set. Further optionally, the third media item is a time elapsed content item, optionally a video item.

[00088] FIG. 5 illustrates a high level flow chart of a second method of providing selectable media content to a user, utilizing a plurality of media players, according to certain embodiments. In stage 4000, a first of the plurality of media players is initiated to play a first media item, i.e. a command is sent to the first media player to play the first media item. During the playing of the first media item of stage 4000, in stage 4010 a second of the plurality of media players is controlled to prepare a second media item for play. Optionally, the second media item is an expanded item of a first media set and the first media item is a lead item of the first media set. Further optionally, the first and second media items are time elapsed content items, optionally video items. In optional stage 4012, the preparation of the second media item of stage 4010 comprises: downloading the second media item from a server; and achieving a ready for playback state for the downloaded second media item, i.e. a state where the second media player is ready to play the downloaded second media item.

[00089] In optional stage 4014, the preparation of the second media item of stage

4010 comprises achieving a ready for playback state for the second media item. Additionally, responsive to the ready for playback state being achieved, a visual marker is displayed while the first media item is being played.

[00090] In optional stage 4020, during the playing of the first media item of stage

4000, a third of the plurality of media players is controlled to prepare a third media item for play.

[00091] In stage 4030, a user input module is analyzed to determine whether a pre-defined user gesture was received during the playing of the first media item of stage 4000. Optionally, the user input module is analyzed to determine whether the predefined user gesture is received during the display of the visual marker. In the event that the pre-defined user gesture was received during the playing of the first media item, optionally while the visual marker was displayed, in stage 4040 the second media player of stage 4010 is initiated to play the second media item, i.e. a command is sent to the second media player to play the second media item. In the event that in stage 4040 the pre-defined user gesture was not received during the playing of the first media item, in stage 4050 any of the plurality of media players, other than the second media player of stage 4010, is initiated to play a third media item. Optionally, the third media item is the prepared third media item of optional stage 4020 and the third media item is played by the third media player. Optionally, the third media item is a lead item of a second media set. Further optionally, the third media item is a time elapsed content item, optionally a video item.

[00092] FIG. 6 illustrates a high level flow chart of a third method of providing selectable media content to a user, utilizing a plurality of media players, according to certain embodiments. In stage 5000, a first of the plurality of media players is initiated to play a first media item, i.e. a command is sent to the first media player to play the first media item. During the playing of the first media item of stage 5000, in stage 5010 a second of the plurality of media players is controlled to prepare a second media item for play. Optionally, the second media item is a lead item of a second media set and the first media item is a lead item of a first media set. Further optionally, the first and second media items are time elapsed content items, optionally video items. In optional stage 5012, the preparation of the second media item of stage 5010 comprises: downloading the second media item from a server; and achieving a ready for playback state for the downloaded second media item, i.e. a state where the second media player is ready to play the downloaded second media item.

[00093] In optional stage 5014, the preparation of the second media item of stage

5010 comprises achieving a ready for playback state for the second media item. Additionally, responsive to the ready for playback state being achieved, a visual marker is displayed while the first media item is being played.

[00094] In stage 5020, a user input module is analyzed to determine whether a pre-defined user gesture was received during the playing of the first media item of stage 5000. Optionally, the user input module is analyzed to determine whether the predefined user gesture is received during the display of the visual marker. In the event that the pre-defined user gesture was received during the playing of the first media item, optionally while the visual marker was displayed, in stage 5030 the second media player of stage 5010 is initiated to play the second media item before the first media player finishes playing the first media item, i.e. a command is sent to the second media player to play the second media item. Optionally, the second media item is played immediately responsive to the received pre-defined user gesture. Alternately, there is a short predetermined delay period before the second media item is played by the second media player. In the event that in stage 5020 the pre-defined user gesture was not received during the playing of the first media item, in stage 5030 the second media player is initiated to play the second media item when the first media player finishes playing the first media item.

[00095] It is appreciated that certain features of the invention, which are, for clarity, described in the context of separate embodiments, may also be provided in combination in a single embodiment. Conversely, various features of the invention which are, for brevity, described in the context of a single embodiment, may also be provided separately or in any suitable subcombination. In particular, the invention has been described with an identification of each powered device by a class, however this is not meant to be limiting in any way. In an alternative embodiment, all powered device are treated equally, and thus the identification of class with its associated power requirements is not required.

[00096] Unless otherwise defined, all technical and scientific terms used herein have the same meanings as are commonly understood by one of ordinary skill in the art to which this invention belongs. Although methods similar or equivalent to those described herein can be used in the practice or testing of the present invention, suitable methods are described herein.

[00097] All publications, patent applications, patents, and other references mentioned herein are incorporated by reference in their entirety. In case of conflict, the patent specification, including definitions, will prevail. In addition, the materials, methods, and examples are illustrative only and not intended to be limiting.

[00098] It will be appreciated by persons skilled in the art that the present invention is not limited to what has been particularly shown and described hereinabove. Rather the scope of the present invention is defined by the appended claims and includes both combinations and subcombinations of the various features described hereinabove as well as variations and modifications thereof which would occur to persons skilled in the art upon reading the foregoing description.

Claims

1. A system arranged to provide selectable media content to a user, the system comprising:

a memory having instructions stored thereon;

a processor;

a content output module; and

a user input module,

wherein said processor is further arranged, responsive to said stored instructions, to:

initiate a first of a plurality of media players to play a first media item at said content output module;

during said playing of said first media item, control a second of the plurality of media players to prepare a second media item for play; and

initiate said second media player to play said prepared second media item at said content output module responsive to an output of said user input module.

2. The system of claim 1, wherein responsive to a pre-defined user gesture at said user input module received during said playing of said first media item, said initiation of said second media player to play said prepared second media item is before said first media player finishes playing said first media item, and

wherein in the absence of said pre-defined user gesture at said user input module during said playing of said first media item, said initiation of said second media player to play said prepared second media item is upon completion of said playing of said first media item.

3. The system of claim 1, wherein said initiation of said second media player to play said second media item at said content output module is responsive to a pre-defined user gesture at said user input module during said playing of said first media item, and

wherein said processor is further arranged, responsive to said stored instructions, and responsive to the absence of said pre-defined user gesture received during said playing of said first media item, to play a third media item at said content output module.

4. The system of claim 1, wherein said initiation of said second media player to play said second media item at said content output module is responsive to the absence of a pre-defined user gesture at said user input module during said playing of said first media item, and

wherein said processor is further arranged, responsive to said stored instructions, and responsive to said pre-defined user gesture received during said playing of said first media item, to play a third media item at said content output module.

5. The system of any of claims 3 - 4, wherein said processor is further arranged, responsive to said stored instructions, and during said playing of said first media item, to control a third of said media players to prepare said third media item for play, said third media item played at said content output module by said third media player.

6. The system of any of claims 2 - 4, wherein said preparation of said second media item comprises achieving a ready for playback state for said second media item,

wherein said processor is further arranged, responsive to said stored instructions and responsive to said ready for playback state being achieved, to display at said content output module a visual marker while said first media item is being played, and

wherein said pre-defined user gesture is received during said display of said visual marker.

7. The system of claim 1, further comprising a communication module in communication with a server, wherein said preparation of said second media item comprises:

downloading said second media item from the server via said communication module; and

achieving a ready for playback state for said downloaded second media item.

8. The system of claim 1, wherein said first media item comprises a lead item of a first media set and said second media item comprises an expanded item of said first media set.

9. The system of claim 1, wherein said first and second media items are each time elapsed content items.

10. The system of claim 9, wherein said first and second media items are each video items.

11. A method of providing selectable media content to a user, the method comprising: initiating a first of a plurality of media players to play a first media item;

during said playing of said first media item, controlling a second of the plurality of media players to prepare a second media item for play; and

initiating the second media player to play said prepared second media item.

12. The method of claim 11, wherein responsive to a pre-defined user gesture received during said playing of said first media item, said initiation of the second media player to play said prepared second media item is before said first media player finishes playing said first media item, and

wherein in the absence of said pre-defined user gesture during said playing of said first media item, said initiation of the second media player to play said prepared second media item is upon completion of said playing of said first media item.

13. The method of claim 11, wherein said initiation of the second media player to play said second media item is responsive to a pre-defined user gesture received during said playing of said first media item, and

wherein the method further comprises, responsive to the absence of said predefined user gesture received during said playing of said first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

14. The method of claim 11, wherein said initiation of the second media player to play said second media item is responsive to the absence of a pre-defined user gesture received during said playing of said first media item, and

wherein the method further comprises, responsive to said pre-defined user gesture received during said playing of said first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

15. The method of any of claims 13 - 14, wherein the method further comprises, during said playing of said first media item, controlling a third of the plurality of media players to prepare said third media item for play, said third media item played by the third media player.

16. The method of any of claims 12 - 14, wherein said preparation of said second media item comprises achieving a ready for playback state for said second media item,

wherein the method further comprises, responsive to said ready for playback state being achieved, displaying a visual marker while said first media item is being played, and

17. The method of claim 11, wherein said preparation of said second media item comprises:

downloading said second media item from a server; and

achieving a ready for playback state for said downloaded second media item.

18. The method of claim 11, wherein said first media item comprises a lead item of a first media set and said second media item comprises an expanded item of said first media set.

19. The method of claim 11, wherein said first and second media items are each time elapsed content items.

20. The method of claim 19, wherein said first and second media items are each video items.

21. A non-transitory computer readable medium having instructions stored thereon, which, when executed by one or more processors, causes the one or more processors to perform operations, the operations comprising:

initiating a first of a plurality of media players to play a first media item;

during said playing of said first media item, controlling a second of the plurality of media players to prepare a second media item for play; and initiating the second media player to play said prepared second media item.

22. The non-transitory computer readable medium of claim 21, wherein responsive to a pre-defined user gesture received during said playing of said first media item, said initiation of the second media player to play said prepared second media item is before said first media player finishes playing said first media item, and

23. The non-transitory computer readable medium of claim 21, wherein said initiation of the second media player to play said second media item is responsive to a pre-defined user gesture received during said playing of said first media item, and

wherein the operations further comprise, responsive to the absence of said pre- defined user gesture received during said playing of said first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

24. The non-transitory computer readable medium of claim 21, wherein said initiation of the second media player to play said second media item is responsive to the absence a pre-defined user gesture received during said playing of said first media item, and

wherein the operations further comprise, responsive to said pre-defined user gesture received during said playing of said first media item, initiating any of the plurality of media players, other than the second media player, to play a third media item.

25. The non-transitory computer readable medium of any of claims 23 - 24, wherein the operations further comprise, during said playing of said first media item, controlling a third of the plurality of media players to prepare said third media item for play, said third media item played by the third media player.

26. The non-transitory computer readable medium of any of claims 22 - 24, wherein said preparation of said second media item comprises achieving a ready for playback state for said second media item, wherein the operations further comprise, responsive to said ready for playback state being achieved, displaying a visual marker while said first media item is being played, and

27. The non-transitory computer readable medium of claim 21, wherein said preparation of said second media item comprises:

downloading said second media item from a server; and

achieving a ready for playback state for said downloaded second media item.

28. The non-transitory computer readable medium of claim 21, wherein said first media item comprises a lead item of a first media set and said second media item comprises an expanded item of said first media set.

29. The non-transitory computer readable medium of claim 21, wherein said first and second media items are each time elapsed content items.

30. A system arranged to provide selectable media content to a user, the system comprising:

a memory having instructions stored thereon;

a processor;

a content output module; and

a user input module,

during said playing of said first media item, control a second plurality of media players to prepare a second media item for play; and

initiate said second media player to play said prepared second media item at said content output module responsive to an output of said user input module, wherein said first media item is a lead item of a first time elapsed content set.

31. The system of claim 30, wherein said second media item is a lead item of a second time elapsed content set,

wherein responsive to a pre-defined user gesture at said user input module received during said playing of said first lead item, said initiation of said second media player to play said prepared second lead item is before said first media player finishes playing said first lead item, and

wherein in the absence of said pre-defined user gesture at said user input module during said playing of said first lead item, said initiation of said second media player to play said prepared second lead item is upon completion of said playing of said first lead item.

32. The system of claim 1, wherein said second media item is an expanded item of the first time elapsed content set,

wherein said initiation of said second media player to play said expanded item at said content output module is responsive to a pre-defined user gesture at said user input module during said playing of said first media item, said expanded item played upon completion of said playing of said lead item.