WO2017033088A1 - Système informatique permettant de fournir des publicités sur des véhicules d'après des données collectées à distance - Google Patents

Système informatique permettant de fournir des publicités sur des véhicules d'après des données collectées à distance Download PDF

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Publication number
WO2017033088A1
WO2017033088A1 PCT/IB2016/054882 IB2016054882W WO2017033088A1 WO 2017033088 A1 WO2017033088 A1 WO 2017033088A1 IB 2016054882 W IB2016054882 W IB 2016054882W WO 2017033088 A1 WO2017033088 A1 WO 2017033088A1
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WIPO (PCT)
Prior art keywords
computer
data
client computer
advertisement
location information
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PCT/IB2016/054882
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English (en)
Inventor
Eddie YBAÑEZ
Original Assignee
Ybañez Eddie
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Application filed by Ybañez Eddie filed Critical Ybañez Eddie
Publication of WO2017033088A1 publication Critical patent/WO2017033088A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Definitions

  • the present utility model generally relates to a computer system for providing advertisements, and more particularly relates to a computer system for providing advertisements based on remotely collected data.
  • United States Patent Publication No. 2008/0270235 published on 30 October 2008 to Nam-ju Yoon and Hyong-chol Choi discloses a system for providing real-time advertisements based on location under navigation's operation, established in a server- client environment using a wire or wireless network, which receives a location-based advertisement from an advertiser, transmits the advertisement to at least one navigation terminal in a wire or wireless network environment, and in the case that a user's location on a map is in an advertisement area registered by the advertiser, informs the user of the advertisement corresponding to the advertisement area in real-time.
  • the cited prior art system comprises: (i) an advertisement providing server for receiving application of an advertisement from an advertiser, storing the advertisement therein and transmitting the advertisement to at least one navigation terminal; and (ii) a navigation terminal for receiving the advertisement from the advertisement providing server, storing the advertisement therein, comparing a user's current location displayed on a map screen with an advertisement area in real-time, and in the case that the user's location is in the advertisement area, informing the corresponding advertisement to the user.
  • the data processing system of the navigation terminal is heavily loaded with various computing tasks such as real-time navigation, receiving the incoming advertisement, storing the incoming advertisement, determining the current location of the terminal based on its navigation features, determining the location defined by or accompanying the incoming advertisement, comparing the current location and the location associated with the incoming advertisement, and displaying on an advertisement area the incoming advertisement if the two aforesaid locations are matching one another.
  • a problem associated with the navigation terminal performing the heavy computing tasks in the above cited prior patent publication is that the computing resources of the same navigation terminal are commonly limited due to its mobility or portability.
  • navigation terminals are commonly operated under wireless conditions.
  • batteries are the customary sources of power of the navigation terminals. The abilities of these batteries to supply different amounts of power to a terminal depend on how computing tasks are managed in the data processing system of that terminal.
  • the utility model provides a computer system for providing advertisements based on remotely collected data.
  • the computer system includes server and client computers in communication with one another over a communication network.
  • the computer system also includes a database system coupled to the server computer and containing a preconfigured set of data.
  • a memory system containing computer-executable instructions is also provided in the computer system.
  • the computer-executable instructions may be grouped into a location information analyzer, a time information generator, and an advertisement information controller.
  • the location information analyzer is operative to collect and analyze a set of global location information associated with the client computer.
  • the time information generator is operative to generate a set of time information at which a first subset of data representative of a first advertisement is preconfigured to be transmitted to the client computer.
  • the advertisement information controller is operative to retrieve from the database system and transmit to the client computer the first subset of data based on the set of global location information and the set of time information.
  • the transmission of the first subset of data from the server computer to the client computer is responsive to change in any of the set of global location information collected and analyzed by the location information analyzer and the set of time information generated by the time information generator.
  • the client computer has an interface unit for providing output signals in any one of a plurality of signal formats corresponding to any of the first subset of data from the client computer and to a second subset of data representative of a second advertisement previously transmitted to the client computer by the server computer and currently provided via the interface unit of the client computer.
  • the output signals corresponding to any of the first and second subsets of data may be read, interpreted, compiled, and recorded by a processor of the client computer.
  • the interface unit includes a display unit having a visual indicator which uses light-emitting diodes (LEDs).
  • LEDs light-emitting diodes
  • an audio unit is provided in the interface unit whereby the output signals in an audio format can be played through the audio unit.
  • the client computer is configured to compare the first subset of data with the second subset of data in such a manner that, if the first and second subsets of data do not match one another, the client computer provides via the interface unit the output signals in any one of the plurality of signal formats which correspond to the first subset of data.
  • the client computer may be arranged to disregard, partially or completely, the first subset of data.
  • the output signals in any one of the plurality of signal formats corresponding to the first subset of data are not provided via the interface unit.
  • the provision of allocating to the server computer various computing operations such as the analysis of the location information, the generation of the time information, the storage of records in the database system containing predefined location and time information at which advertisement data are preconfigured to be served, and the selection of advertisement data based on every new or updated location and time information, among other substantial computing operations which require high specifications of computing resources (i.e., the enumerated examples of computing operations are performed by the server computer independently of the computing resources of the client computer) ensures that the client-side computing operations of the client computer are at the minimum. Since client computers are usually disposed in remote and/or mobile locations and hence under wireless conditions, they normally lack in sophisticated information technology (IT) infrastructure and are generally characterized by low specifications of hardware components.
  • IT information technology
  • the utility model provides for a computer system that allocates most of the required computing operations to the server computer which is normally placed in a fixed position and come with high specifications of hardware components. The utility model minimizes the computing requirements and/or computing operations on the part of the client computer.
  • the client computer is configured merely to transmit location information to the server computer through its GPS unit, receive advertisement data at predetermined time intervals or based on the location and time information, and compare advertisement data with one another.
  • the client computer may be arranged to perform various computing tasks in an efficient manner, and the risk of the client computer breaking down or malfunctioning in any way is low.
  • the computer system of the utility model provides for the server computer that is configured to perform pre-processing of advertisement data in relation to other data and for the client computer that is arranged to efficiently perform various computing tasks in a highly volatile and dynamic environment with limited computational, memory and energy resources.
  • Figure 1 is a block diagram illustrating a computer system for providing advertisements based on remotely collected data in accordance with an implementation of the utility model.
  • Figure 2 is a flow diagram illustrating a method of providing advertisements based on remotely collected data in accordance with an implementation of the utility model.
  • Figure 3 is a flow diagram illustrating a process performed by a server computer of the computer system of Figure 1.
  • Figure 3 A is a continuation of the flow diagram of Figure 3.
  • Figure 4 is a flow diagram illustrating a process performed by a client computer of the computer system of Figure 1.
  • Figure 5 is a block diagram illustrating a detailed software architecture of a server computer of the computer system of Figure 1.
  • Figure 6 is a block diagram illustrating a detailed hardware architecture of a server computer of the computer system of Figure 1.
  • Figure 7 is a block diagram illustrating a detailed hardware architecture of a client computer of the computer system of Figure 1.
  • FIG. 1 there is shown a block diagram illustrating a computer system for providing advertisements based on remotely collected data in accordance with an implementation of the present utility model.
  • the system is consistently designated by reference numeral 100 throughout the ensuing description.
  • the system 100 mainly comprises a server computer 102 and a client computer 104 which are in remote communication with one another over a communication network 106.
  • Communications between the server computer 102 and the client computer 104 are preferably characterized by data communications, wherein data such as video data, audio data, text data, image data, and the like can be transmitted from the server computer 102 to the client computer 104, or vice versa, over the communication network 106.
  • These data are preconfigured set of data which may be contained in a database system 108 coupled to the server computer 102.
  • the communication network 106 through which the server computer 102 and the client computer 104 communicate with one another may be a wireless mobile communication network that can be implemented in conformity to any one of several wireless communication standards such as 3G (3rd generation) and 4G (4th generation)/LTE (Long Term Evolution), WiMAX (Worldwide Interoperability for Microwave Access), and IEEE 802.11 (Wi-Fi), to name a few.
  • data communications between the server computer 102 and the client computer 104 through the communication network 106 are effected by a network interface device 110 operably situated in the server computer 102 and a client-side network interface device 112 operably situated in the client computer 104.
  • the client-side network interface device 112 may be a wireless network interface device with an internal antenna assembly for receiving and sending information from and
  • the communication network 106 may also be characterized by communication standards or technologies which may include 2G (2nd generation), 5G (5th generation), Ethernet (for local area network), two-way radio, hybrid public and private network, Bluetooth, IR (infrared), and the like. Selection from any of these standards and/or technologies may be suitably carried out depending on the intended design of the computer system 100 and/or on the characteristics of data involved in network-dependent data transfer operations between the server computer 102 and the client computer 104.
  • 2G (2nd generation), 5G (5th generation), Ethernet (for local area network), two-way radio, hybrid public and private network, Bluetooth, IR (infrared), and the like Selection from any of these standards and/or technologies may be suitably carried out depending on the intended design of the computer system 100 and/or on the characteristics of data involved in network-dependent data transfer operations between the server computer 102 and the client computer 104.
  • the server computer 102 includes a memory system 114 for storing various data 116a, 116c, 118, 120 and computer-executable instructions 122.
  • the server computer 102 also includes a processor 124 configured to access any of the data 116a, 116c, 118, 120 from the memory system 114.
  • the processor 124 may be a general-purpose processor, a special-purpose processor, a single-core processor, or a multi-core processor.
  • the processor 124 may also be characterized by a self-contained computing system.
  • the computer-executable instructions 122 stored in the memory system 114 may include programs, engines, program modules, objects, data structures, routines, subroutines, classes, and functions, among others, that may be accessed, read, and executed by the processor 124.
  • the computer-executable instructions 122 may be grouped into a location information analyzer 126, and a time information generator 128, and an advertisement information controller 130. It is to be understood and appreciated that the computer- executable instructions 122 may be grouped or categorized according to other functions or procedures that may not be covered by the location information analyzer 126, the time information generator 128, and the advertisement information controller 130. Such other functions and procedures may include inherent and support program modules such as a content management program, a content reproduction program, a content transmission program, a calendar program, a navigation program, a mapping program, a function calling program, a notification generation program, and so forth.
  • the location information analyzer 126 is operative to collect and analyze a set of global location information 120 associated with the client computer 104.
  • a Global Positioning System (GPS) unit 132 may be coupled to the client computer 104 for generating the set of global location information 120 which, in turn, can be transmitted from the client computer 104 to the server computer 102 through the communication network 106.
  • the location information analyzer 126 may be arranged to collect and analyze the set of global location information 120 separately or simultaneously.
  • the set of global location information 120 may include a set of geographical coordinates (e.g., longitudinal and latitudinal values) representing a current location of the client computer 104 in which the GPS unit 132 is operably installed.
  • the GPS unit 132 which can be characterized by the United States Global Positioning System may also be replaced by other suitable satellite positioning systems such as the Russian Glonass System, the European Galileo System, any unitary system which utilizes one or more combinations of such individual satellite positioning systems, or any system which utilizes pseudolites operable in conjunction with satellites.
  • suitable satellite positioning systems such as the Russian Glonass System, the European Galileo System, any unitary system which utilizes one or more combinations of such individual satellite positioning systems, or any system which utilizes pseudolites operable in conjunction with satellites.
  • the GPS unit 132 may include a GPS sensor for sensing visible GPS satellites and a GPS receiver for receiving and processing GPS coordinates and related data.
  • the sensor of the GPS unit 132 may be arranged to resolve anomalies associated with readings of the GPS coordinates and obtain various measurements which may represent, among others, pseudorange or the pseudo distance between a satellite and a navigation satellite receiver, delta range or the difference in accumulated phase from one GPS measurement period to the next, or time difference of arrival or frequency difference of arrival.
  • GPS units 132 may be coupled to the client computer 104, and that the sensor of the GPS unit 132 may or may not provide navigation functions.
  • the computer system 100 of the present utility model is not provided with a navigation function as the same requires large-scale computational resources such as more memory space and computational power to function properly and efficiently.
  • the time information generator 128 is operative to generate a set of time information 118 at which a first subset of data 116a stored in the database system 108 is preconfigured to be transmitted from the server computer 102 to the client computer 104 through the communication network 106.
  • the first subset of data 116a is representative of a first advertisement that can be served on the client computer 104 by the server computer 102 over the communication network 106.
  • the set of time information 118 may include values indicative of hours, minutes, and seconds (e.g., 08:00:00, 14:20:00, 16:30:00, etc.) at which the first subset of data 116a stored in the database system 108 is preconfigured to be transmitted from the server computer 102 to the client computer 104.
  • the set of time information 118 may also include a time duration (e.g., 10 seconds, 10 minutes, 1 hour) within which the first subset of data 116a are preconfigured to be served on the client computer 104 by the server computer 104 under certain conditions of the communication network 106.
  • the time information generator 128 may be arranged to collect a further set of time information which represents a common reference time at which a set of geographical coordinates is determined by the GPS unit 132 and transmitted to the server computer 102 from the client computer 104.
  • the advertisement information controller 130 is operative to retrieve from the database system 108 and transmit to the client computer 104 the first subset of data 116a based on the set of global location information 120 and the set of time information 118.
  • the transmission of the first subset of data 116a from the server computer 102 to the client computer 104 is preferably responsive to change in any of the set of global location information 120 collected and analyzed by the location information analyzer 126 and the set of time information 118 generated by the time information generator 128.
  • such transmission may be arranged to be performed by the server computer 102 in real-time or near real-time and, preferably, within short time intervals (e.g., 2 seconds, 5 seconds, 10 seconds, etc.).
  • a new or updated first subset of data 116a may be arranged to be transmitted from the server computer 102 to the client computer 104 over the communication network 106.
  • the client computer 104 has a client-side memory system 134 for storing client data and client-side computer-executable instructions (not illustrated) and a client-side processor 136 configured to access the data and the computer-executable instructions from the client-side memory system 134.
  • the client-side computer-executable instructions stored in the client-side memory system 134 of the client computer 104 may include client-side programs, program modules, objects, data structures, routines, subroutines, classes, and functions, similar to those of the server computer 102. These client-side instructions stored in the client-side memory system 134 may be accessed, fetched, read, and executed by the client-side processor 136.
  • the client computer 104 is preferably a microprocessor-based device (e.g., a microcontroller) having programmable inputs, outputs, throughput, and memory system, among others, to perform customized functions ascribed to it.
  • the microprocessor of the microprocessor-based device may be characterized by a data processing unit that can be connected to analog-to-digital converters for processing analog inputs into digital outputs, or to digital-to-analog converters for processing digital inputs into analog outputs.
  • the client computer 104 may alternatively be a personal computer, a laptop computer, a smartphone, or other electronic apparatus provided with an interface unit 138 and is enabled to have access to the communication network 106 in order to communicate with the server computer 102.
  • the interface unit 138 of the client computer 104 may be used for providing output signals in any one of a plurality of signal formats corresponding to any of the first subset of data 116a from the server computer 102 and to a second subset of data 116c.
  • the second subset of data 116c is representative of a second advertisement previously transmitted to the client computer 104 by the server computer 102, prior to the scheduled transmission of the first subset of data 116a from the server computer 102 to the client computer 104 based on the set of global location information 120 and the set of time information 118.
  • the second subset of data 116c specifically corresponds to the second advertisement currently provided via the interface unit 138 of the client computer 104 at the time of receipt of the client computer 104 of the first subset of data 116a from the server computer 102 over the communication network 106.
  • the interface unit 138 may include a display unit having a visual indicator which uses light-emitting diodes (LEDs). The visual indicator may also render the output signals in a video format.
  • the interface unit 138 may include an audio unit whereby the output signals in an audio format can be played through the audio unit. It is to be understood and appreciated that the LEDs may be suitably replaced by any one or more of plasma displays, liquid crystal displays (LCD), electro-luminescent displays, projected displays, field emission displays, and vacuum fluorescent displays, among others.
  • the client computer 104 is further configured to compare the first subset of data 116a with the second subset of data 116c. If the first and second subsets of data 116a, 116c do not match one another, the client computer 104 is preferably arranged to provide via the interface unit 138 the output signals in any one of the plurality of signal formats which correspond to the first subset of data 116a. Correspondingly, if the first and second subsets of data 116a, 116c match one another, the client computer 104 is preferably arranged to disregard the output signals which correspond to the first subset of data 116a or removed, partially or completely, from the client-side memory system 134.
  • the provision of allocating to the server computer 102 various computing operations such as the analysis of the location information 120, the generation of the time information 118, the storage of records in the database system 108 containing predefined location and time information 120, 118 at which advertisement data are preconfigured to be served, and the selection of advertisement data represented by the first and second subsets of data 116a, 116c based on every new or updated location and time information 120, 118, among other substantial computing operations which require high specifications of computing resources (i.e., the enumerated examples of computing operations are performed by the server computer 102 independently of the computing resources of the client computer 104) ensures that the client-side computing operations of the client computer 104 are at the minimum.
  • client computers commonly used in the advertising industry such as the illustrated client computer 104
  • client computer 104 are usually disposed in remote and/or mobile locations and hence under wireless conditions, they normally lack in sophisticated information technology (IT) infrastructure and are generally characterized by low specifications of hardware components.
  • IT information technology
  • the present utility model provides for the computer system 100 that allocates most of the required computing operations to the server computer 102 which is normally placed in a fixed position and come with high specifications of hardware components.
  • the present utility model minimizes the computing requirements and/or computing operations on the part of the client computer 104.
  • the client computer 104 is configured merely to transmit the location information 120 to the server computer 102 through the aid of the GPS unit 132, receive advertisement data at predetermined time intervals or based on the location and time information 120, 118, and compare advertisement data 116a, 116c with one another.
  • the client computer 104 may be arranged to perform various computing tasks in an efficient manner, and the risk of the client computer 104 breaking down or malfunctioning in any way is low.
  • the computer system 100 of the present utility model provides for the server computer 102 that is configured to perform pre-processing of advertisement data in relation to other data and for the client computer 104 that is arranged to efficiently perform various computing tasks in a highly volatile and dynamic environment with limited computational, memory and energy resources.
  • FIG. 2 there is a shown a flow diagram illustrating a method of providing advertisements based on remotely collected data in accordance with an implementation of the present utility model.
  • the flow diagram of Figure 2 characterizes a procedure or algorithm that can be performed by the server computer of Figure 1.
  • the flow starts at block 200 wherein the server computer obtains time information by initializing the time information generator of Figure 1 which may be embodied as an engine or computer software that performs predetermined functions.
  • the time information generator is preconfigured to record in a database system all time information associated with the procedures which are arranged to be carried out by the server computer.
  • the initialization of the time information generator in block 200 causes the server computer to determine whether there is at least one available time information as shown in decision block 202.
  • the time information may be embodied, for example, by a particular time data set (e.g., 11:00:00 hours) at which an advertisement data must be transmitted to the client computer by the server computer over any suitable communication network.
  • the advertisement data also comes with location information or location data which define a geographical location of the client computer on which the advertisement data are preconfigured to be served. Serving of the advertisement data to the client computer by the server computer is preferably carried out is real-time or near real-time fashion.
  • the flow may be arranged to move back to the previous block 200, waiting for the time information to become available for retrieval from the database system. Otherwise, the flow proceeds with obtaining global location information by initializing the location information analyzer of Figure 1, as shown in succeeding block 204, which may be embodied as an engine or computer software that performs predetermined functions similar to the time information generator.
  • the initialization of the location information analyzer causes the server computer to specifically determine location information embodied by GPS coordinates defining the current global location information (e.g., latitude 10.0001, longitudinal: 123.8008 III N 10 18'57" E 123 53'8") of the client computer.
  • location information embodied by GPS coordinates defining the current global location information (e.g., latitude 10.0001, longitudinal: 123.8008 III N 10 18'57" E 123 53'8") of the client computer.
  • the determination of the location information is based on the real-time GPS coordinates that are collected by one or more GPS units and are transmitted by the client computer to the server computer.
  • the flow may be arranged to move back to the previous block 204 wherein the server computer passively awaits the GPS coordinates to arrive from the client computer through any suitable communication network. Otherwise, the flow progresses to block 208 wherein the server computer transmits the advertisement data to the client computer based on the time information and as well as on the global location information by initializing the advertisement information controller of Figure 1 which may be embodied as an engine or computer software that performs predetermined functions similar to the time information generator and the location information analyzer.
  • FIG 3 there is shown a flow diagram illustrating a process performed by the server computer of the computer system of Figure 1 in accordance with an exemplary implementation of the present utility model.
  • the flow diagram of Figure 3 characterizes a procedure or algorithm.
  • Figure 3 A is a continuation of the flow diagram of Figure 3, and the continuation point is marked by encircled letter "A.”
  • the flow commences by obtaining current global location information of the client computer of Figure 1 as shown in block 300.
  • the location information of the client computer may be transmitted by the client computer to the server computer over any suitable communication network.
  • the transmission of the location information from the client computer to the server computer may be performed in various ways. For example, as long as the lines of communication between the server computer and the client computer are open, the client computer may be arranged to generate GPS coordinates embodying the global location information and transmit the same to the server computer over any suitable communication network at predetermined time intervals. In which case, the server computer may be arranged to continuously receive the GPS coordinates from the client computer as long as it communicates with the client computer. In another example, the server computer may be arranged to actively check whether it receives the GPS coordinates at predetermined time intervals. While no location information is received by the server computer as determined in decision block 302, the flow may be arranged to go back to the previous block 300 to wait for the location information to arrive in the server computer from the client computer. Otherwise, receipt of the location information by the server computer causes the flow to be directed to block 304 wherein the server computer determines the current time information upon, or at the moment of, arrival of the location information.
  • the time information may be " 11:00:00 hours” at the moment of the receipt of the computer server of the current global location information which may be "latitude 10.0001, longitudinal: 123.8008 III N 10 18 * 57" E 123 53 * 8".”
  • the client computer is located in a geographical area or spot (e.g., an area or spot in Cebu City, Philippines) represented by the given location information.
  • the server computer accesses an advertisement information database (represented by database block 308) containing previous location and time information at which advertisement data are preconfigured to be served on the client computer over any suitable communication network.
  • the previous location and time information stored in the advertisement information database 308 are preconfigured data. The configuration of the location and time information may be made according to preferences of advertisers.
  • the advertiser-specified time and geographical location information must be stored in the advertisement information database 308 such that they are associated with or linked to that advertisement.
  • One or more time information and location information could be associated with one advertisement.
  • the advertisement information database 308 may contain multiple advertisements arranged to be provided on the client computer based on the location and time information.
  • the flow is caused to move forward to block 310 wherein the server computer matches the current location and time information with all the previous location and time information associated with one or more advertisements stored in the advertisement information database 308.
  • the server computer determines whether the "latitude 10.0001, longitudinal: 123.8008 III N 10 18 * 57" E 123 53 * 8" location information and the " 11:00:00 hours" time information match any record previously arranged in the advertisement information database 308.
  • the flow may be arranged to move back for the previous block 300 wherein the server computer obtains another location information associated with the client computer and form a loop from the block 300 to the decision block 312 as long as there is no record in the advertisement information database that matches any current location information and its accompanying time information obtained by the server computer in the block 300.
  • the continuation point between the decision block 312 and the previous block 300 is marked by the encircled letter "B".
  • the server computer determines that the " 11:00:00 hours” time information and the "latitude 10.0001, longitudinal: 123.8008 III N 10 18'57” E 123 53'8" location information match any record in the advertisement information database 308, then the flow advances to blocks 314 and 316, wherein, respectively, the server computer determines a first advertisement data associated with the matching current and previous location and time information stored in the advertisement information database 308, and serves the determined first advertisement data on the client computer over any suitable communication network.
  • the flow diagram of Figure 3 may be suitably altered without departing from its intended purpose of determining an advertisement data to be served on the client computer based on the location information associated with the client computer and the time information accompanying the location information.
  • the time information mentioned in block 304 may be determined first prior to obtaining the global location information in block 300.
  • the advertisement information database 308 can be accessed first prior to determining the location and time information.
  • One or more databases may also be utilized as part of the advertisement information database 308.
  • FIG. 4 there is shown a flow diagram illustrating a process performed by a client computer of the computer system of Figure 1 in accordance with an exemplary implementation of the present utility model.
  • the flow diagram of Figure 4 characterizes a procedure or algorithm.
  • the flow starts at decision block 400 wherein the client computer determines whether it receives a first advertisement data from the server computer over any suitable communication network.
  • the first advertisement data represent a first advertisement and are transmitted by the server computer as illustrated in the flow diagram of Figure 3.
  • the current advertisement is represented by a second advertisement data that may be similar to or different from the first advertisement data served on the client computer by the server computer through any suitable communication network.
  • the second advertisement data represent a second advertisement and are previously transmitted from the server computer to the client computer prior to the transmission of the first advertisement from and to the same server and client computers.
  • the client computer receives the first advertisement data from the server computer at the decision block 400, the flow moves to block 404 wherein the client computer determines or identifies the second advertisement data currently provided on its interface unit.
  • the flow advances to the step of comparing the first advertisement data with the second advertisement data. This comparison determines whether the first and second advertisement data are similar or different, as shown in decision block 408.
  • the client computer may suitably use identifiers uniquely identifying the two advertisement data.
  • the flow is redirected to the previously mentioned block 402 wherein the client computer continues to provide via its interface unit the second advertisement data. Otherwise, the determination that the two advertisement data do not match one another (i.e., they are different) causes the flow to conclude at block 410 wherein the client computer replaces the second advertisement data with the first advertisement data provided via the interface unit thereof. In which case, the second advertisement data replaced by the first advertisement data may be disregarded or completely deleted from the client computer.
  • Figure 5 there is shown a block diagram illustrating a detailed software architecture of the server computer of the computer system of Figure 1 in accordance with an exemplary implementation of the present utility model.
  • the software architecture of Figure 5 is a high-level architecture which shows how the server computer determines and serves on any client computer an advertisement data based on global location information it receives from the mobile or remotely located client computer.
  • the software architecture of Figure 5 may mainly include a location information analyzer engine 500, a time information generator engine 502, and an advertisement information controller engine 504, all of which are associated with one another.
  • the location information analyzer engine 500, the time information generator engine 502, and the advertisement information controller engine 504 and as well as their respective program modules may be executed on one or more processors resident in the server computer of Figure 1, and may be coded in any suitable programming or scripting language such as BASIC or Visual Basic, Pascal, C, C++, Java, assembler, COBOL, PERL, AJAX, or the like.
  • the illustrated engines 500, 502, 504 are exemplary only and, as such, additional or fewer engines may be implemented within the illustrated software architecture of the server computer as long as the function of providing advertisements based on location and time information can be achieved.
  • the location information analyzer engine 500 corresponds to the location information analyzer of Figure 1 and may specifically include a location information receiving module 506, a location information processing module 508, and a location information lookup module 510, all of which are associated with one another.
  • the time information generator engine 502 corresponds to the time information generator of Figure 1 and may specifically include a time indexing module 512.
  • the advertisement information controller engine 504 corresponds to the advertisement information controller of Figure 1, and may specifically include an advertisement selection module 514.
  • the global location information enter the location receiving module 506 which prepares the data for processing by the location information processing module 508.
  • the validity of the location information is checked by the location information processing module 508. This validation procedure ensures that the location information can be properly used in subsequent procedures until the generation of the advertisement data by the advertisement selection module 514 of the advertisement information controller engine 504.
  • Anomalies in the location information that enter the location information receiving module 506 may also be detected and consequently resolved by the location information processing module 508, thereby ensuring that all location information that will be used in all subsequent procedures in different modules are accurate and will not cause disparity in the resulting advertisement data to be provided by the advertisement selection module 514 of the advertisement information controller engine 504.
  • a location information table 516 stored in a location information database 518 is accessed by the location information lookup module 510 in order to check whether the location information it received from the location information processing module 508 and originating from the location information receiving module 506 has a matching record in the location information database 518.
  • the time indexing module 512 of the time information generator engine 502 may be arranged to schedule and periodically perform a process and storing in and retrieving from the location information database 518 a set of location information.
  • the time indexing module 512 may also be arranged to schedule and periodically perform a process for storing in and retrieving from an advertisement information database 520 a set of advertisement data which may be considered as time-based data.
  • indexes for ordered records associated with the time-based advertisement data may be created in the advertisement information database 520 using columns of a database table which, in turn, may be used for efficient lookups and speedy data retrieval operations.
  • the advertisement selection module 514 may be arranged to select an advertisement data from an advertisement information table 522 stored in the advertisement information database 520 based on the location information analyzed by the location information analyzer engine 500 and as well as on the time information determined by the time information generator engine 512.
  • the aforementioned engines and modules associated with the server computer of the computer system of the present utility model may or may not correspond to discrete blocks of software codes, depending on how they are arranged.
  • the functions described for each of the aforementioned engines and/or modules can be performed by executing various code portions which are stored on one or more non-transitory, non- volatile computer-readable memory system of the server computer of Figure 1 at predetermined time intervals.
  • FIG. 6 there is shown a block diagram illustrating a detailed hardware architecture of the server computer of the computer system of Figure 1 in accordance with an exemplary implementation of the present utility model.
  • the hardware architecture of Figure 6 may include a system bus 600 that enables communication of the following components: a processor or central processing unit 602 for processing computer-executable instructions, a main memory system 604 for containing data and the computer-executable instructions, a static memory system 606, and a network interface device 608 for interfacing the computer server with any suitable communication network.
  • the hardware architecture of Figure 6 may also include a hard disk drive controller 610 connected to a hard disk drive 610a, a keyboard controller 612 connected to a keyboard 612a, an interface controller 614 connected to a peripheral device 614a, and a display controller 616 connected to a display device 616a such as a computer monitor.
  • Two or more peripheral devices may communicate with the server computer through the system bus 600 and the interface controller 614. These peripheral devices may include a pointing device, a printer, a scanner, a video projector, and the like.
  • FIG. 7 there is shown a block diagram illustrating a detailed hardware architecture of the client computer of the computer system of Figure 1 in accordance with an exemplary implementation of the present utility model.
  • the client computer which is preferably a microcontroller may include a client processor 700 in communication with a client-side memory system 702, programmable circuit elements 704, timers and counters 706, interrupt control 708, analog-to-digital converter 710, and digital-to-analog converter 712.
  • the memory system 702 may include a RAM (random access memory) 702a, a ROM (read-only memory) 702c, flash memory 702e, and EEPROM (electrically erasable programmable read-only memory) 702g.
  • the programmable circuit elements 704 are programmable or configurable circuitry and operable in various modes in such a manner that when the client computer receives new or updated advertisement data from the server computer over any suitable communication network, corresponding output signals are produced and compared with those of the advertisement data currently provided via the interface unit of the client computer.
  • the programmable circuit elements 704 are also operable in such a manner that the advertisement data currently provided via the interface of the client computer is replaced with the new or updated advertisement data if they do not match one another, and that the advertisement data currently provided via the interface unit of the client computer may be disregarded or removed, partially or completely, from the memory system 702 of the same client computer if the two advertisement data match one another.
  • the programming associated with the programmable circuit elements 704 may use any suitable programming language such as C, C++, and assembler.

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Abstract

Un mode de réalisation du modèle utilitaire concerne un système informatique permettant de fournir des publicités sur des véhicules d'après des données collectées à distance. Le système informatique comprend un ordinateur serveur et un ordinateur client en communication l'un avec l'autre au moyen d'un réseau de communication. Un système de base de données contenant des données publicitaires est couplé à l'ordinateur serveur. L'ordinateur serveur comprend également : des instructions exécutables par ordinateur qui peuvent être regroupées dans un analyseur d'informations de localisation permettant de collecter et d'analyser des informations de localisation globales associées à l'ordinateur client ; un générateur d'informations temporelles permettant de générer une information temporelle à laquelle une première donnée publicitaire est préconfigurée pour être transmise à l'ordinateur client ; et un contrôleur d'informations publicitaires permettant d'extraire du système de base de données système et de transmettre à l'ordinateur client la première donnée publicitaire d'après les informations de lieu et de temps. L'ordinateur client remplace une seconde donnée publicitaire actuellement fournie par le biais de son unité d'interface par la première donnée publicitaire si les deux données publicitaires ne correspondent pas l'une à l'autre.
PCT/IB2016/054882 2015-08-24 2016-08-13 Système informatique permettant de fournir des publicités sur des véhicules d'après des données collectées à distance WO2017033088A1 (fr)

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PCT/IB2016/054882 WO2017033088A1 (fr) 2015-08-24 2016-08-13 Système informatique permettant de fournir des publicités sur des véhicules d'après des données collectées à distance

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US11064241B2 (en) * 2018-10-01 2021-07-13 Uvertz, Llc Rendering content at a vehicle transmitted from a content distribution system
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