WO2017030281A1 - Appareil de plateforme de publicité et son procédé de commande, et kit de développement de logiciel de publicité - Google Patents

Appareil de plateforme de publicité et son procédé de commande, et kit de développement de logiciel de publicité Download PDF

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Publication number
WO2017030281A1
WO2017030281A1 PCT/KR2016/006609 KR2016006609W WO2017030281A1 WO 2017030281 A1 WO2017030281 A1 WO 2017030281A1 KR 2016006609 W KR2016006609 W KR 2016006609W WO 2017030281 A1 WO2017030281 A1 WO 2017030281A1
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Prior art keywords
advertisement
policy
advertisements
ratio
request
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PCT/KR2016/006609
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English (en)
Korean (ko)
Inventor
한민호
고영관
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에스케이플래닛 주식회사
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Priority claimed from KR1020150117267A external-priority patent/KR20170022381A/ko
Priority claimed from KR1020150190623A external-priority patent/KR20170079738A/ko
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Publication of WO2017030281A1 publication Critical patent/WO2017030281A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for determining an advertisement providing rate using an advertisement selection frequency and an advertisement stopping time for each of a plurality of advertisements (free advertisements) and providing each of the plurality of advertisements according to the determined advertisement providing ratio.
  • the present invention relates to a method for requesting an advertisement, inquiring a pre-stored advertising policy, to determine whether the advertisement request is possible, and to request and receive the advertisement when the advertisement request is possible as a result of the determination.
  • a mobile device receives and displays an advertisement provided from an advertisement platform device when executing an application as an advertisement medium or accessing a service page (for example, a web page).
  • the paid advertisement registered from the advertiser is provided to the terminal device, and when the registered paid advertisement is used up, the free advertisement is provided to the terminal device.
  • Such free advertisements may include, for example, self advertisements, house advertisements, or barter advertisements provided for affiliated advertisement media provided by the advertisement platform device for advertisement media directly associated with them.
  • the advertisement service apparatus when the advertisement service apparatus satisfies an operational requirement, the advertisement service apparatus returns ERROR or NO_AD in response to the requested advertisement request.
  • the present invention further proposes a method of eliminating the above connection cost at source.
  • the present invention was created in view of the above circumstances, and an object of the present invention is to determine an advertisement provision rate using an advertisement selection frequency and an advertisement stop time for each of a plurality of advertisements (free advertisements), Each advertisement is provided according to the determined advertisement provision rate.
  • an object of the present invention is to provide a connection cost for requesting an advertisement to an advertisement service device in connection with limiting an advertisement request AD_REQUEST from an advertisement medium. It is to eliminate the source to additionally obtain the efficient resource management benefits of the advertising service device.
  • the advertisement platform apparatus determines the advertising process accuracy for each of the plurality of advertisements based on the number of times the advertisement is selected in the terminal device, the advertisement for the terminal device A determination unit which determines an advertisement providing reliability for each of the plurality of advertisements based on the advertisement stopping time at which the providing is stopped; A determination unit determining an advertisement provision ratio for each of the plurality of advertisements based on the advertisement production accuracy and the advertisement provision reliability; And a controller configured to, when the advertisement request is received from the terminal device, provide a specific advertisement selected according to the advertisement provision rate among the plurality of advertisements to the terminal device.
  • the advertisement production process accuracy is determined based on a ratio of the advertisement selection frequency to the advertisement display frequency in which the advertisement is displayed on the terminal device, and the determination unit determines the advertisement selection frequency with respect to the advertisement display frequency.
  • the larger the occupancy ratio is characterized by identifying the high degree of accuracy of the advertising process.
  • the determination unit when there are two or more advertisements having the same ratio of the advertisement selection frequency to the advertisement display frequency, the accuracy of the advertising process process of the specific advertisement of the less than the advertisement display frequency of the two or more advertisements; Characterized in that it is determined higher than the advertising process accuracy of the remaining advertisements.
  • the advertisement providing reliability is determined based on a ratio of the advertisement stopping time to the advertisement providing time for providing the advertisement to the terminal device, wherein the determination unit is configured to provide the advertisement providing time with respect to the advertisement providing time.
  • the determining unit may determine the advertisement providing ratio of the specific advertisement having the high advertisement manufacturing process accuracy and the advertisement providing reliability among the plurality of advertisements to be larger than the advertisement ratio of the remaining advertisements.
  • control unit when there is a first advertisement determined as the first advertisement provision ratio and the second advertisement determined as the second advertisement provision ratio of the plurality of advertisements, the size corresponding to the first advertisement provision ratio Selecting an arbitrary point within an advertisement selection section including a first selection section and a second selection section having a size corresponding to the second advertisement providing ratio, and if the selected arbitrary point is the first selection section,
  • the first advertisement may be provided to the terminal device, and the second advertisement may be provided to the terminal device when the selected random point is the second selection section.
  • a method of operating an advertisement platform device which determines an advertisement manufacturing process accuracy for each of a plurality of advertisements based on an advertisement selection frequency selected by the terminal device.
  • the advertisement production process accuracy is determined based on a ratio of the advertisement selection frequency to the advertisement display frequency in which the advertisement is displayed in the terminal device, and the determining step includes the advertisement selection frequency with respect to the advertisement display frequency.
  • the advertisement production process accuracy of the specific advertisement having the smallest advertisement display number among the two or more advertisements is characterized in that the higher than the advertising process accuracy of the remaining advertising.
  • the advertisement providing reliability is determined based on a ratio of the advertisement stopping time to the advertisement providing time for providing the advertisement to the terminal device, and the determining step includes: The smaller the ratio of the advertisement interruption time is, the higher the reliability of the advertisement providing is characterized.
  • the determining step characterized in that for determining the advertisement provision rate of the particular advertisement high accuracy of the advertisement production process and the advertisement provision reliability of the plurality of advertisements than the advertisement ratio of the remaining advertisements.
  • control step when there is a first advertisement determined as the first advertisement provision ratio and the second advertisement determined as the second advertisement provision ratio of the plurality of advertisements, the size corresponding to the first advertisement provision ratio Selects an arbitrary point within the first selection section and an advertisement selection section including a second selection section having a size corresponding to the second advertisement providing ratio, and if the selected arbitrary point is the first selection section,
  • the first advertisement may be provided to the terminal device, and the second advertisement may be provided to the terminal device if the selected random point is the second selection section.
  • the policy storage unit for storing the advertising policy;
  • a policy request unit for determining whether a predetermined policy period expires when an API request is made for an advertisement and transmitting an advertisement policy request signal to a policy service device when the policy period expires;
  • a policy receiver for receiving an advertisement policy from the policy service device and storing the advertisement policy in the policy storage unit;
  • a policy checker to determine whether an advertisement request is possible by querying an advertisement policy stored in the policy storage unit;
  • An advertisement request unit for transmitting an advertisement request signal to an advertisement service device when an advertisement request is possible as a result of the inspection of the policy inspector;
  • An advertisement receiver configured to receive an advertisement including a latest advertisement policy version from the advertisement service apparatus;
  • an advertisement exposure (display) unit for displaying (displaying) the received advertisement.
  • the policy history storage unit More specifically, the policy history storage unit; And an activity recorder which stores the result of the advertisement request or advertisement exposure (display) in the policy history storage unit.
  • the policy checker compares the version of the advertisement policy included in the advertisement received by the advertisement receiver with the version of the advertisement policy stored in the policy storage, and, if the two versions are not the same, the advertisement policy stored in the policy storage. It characterized in that to delete.
  • each of the plurality of advertisements by determining the advertisement provision rate using the number of advertisement selection and the advertisement stop time, each of the plurality of advertisements By providing according to the determined advertisement provision ratio, the effect that can predict or improve the advertising effect is achieved.
  • the advertisement software development kit in connection with limiting the advertisement request AD_REQUEST from the advertisement medium that satisfies a specific condition, the connection cost of the advertisement request to the advertisement service apparatus is inherently sourced. By removing it, it is possible to additionally obtain an efficient resource management benefit of the advertisement service device.
  • FIG. 1 is a schematic configuration diagram of an advertisement service system according to a first embodiment of the present invention.
  • FIG. 2 is a schematic configuration diagram of an advertisement platform device according to a first embodiment of the present invention.
  • FIG. 3 is a view for explaining an advertisement request delivery method according to a first embodiment of the present invention.
  • FIG. 4 is a schematic configuration diagram of a hardware system for implementing an advertisement platform device according to a first embodiment of the present invention.
  • FIG. 5 is a flow chart for explaining the operation flow in the advertising platform device according to a first embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of an advertisement service system according to a second embodiment of the present invention.
  • FIG. 7 is a block diagram for explaining the function of the advertising SDK according to a second embodiment of the present invention.
  • FIG. 8 is a block diagram schematically showing the configuration of a policy service apparatus according to a second embodiment of the present invention.
  • FIG. 9 is a block diagram schematically showing a configuration of an advertisement service apparatus according to a second embodiment of the present invention.
  • FIG. 10 is a flowchart illustrating an advertisement service method according to a second embodiment of the present invention.
  • first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.
  • first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.
  • FIG. 1 is a diagram illustrating an advertisement service system according to a first embodiment of the present invention.
  • the advertisement service system includes a terminal device 100 for receiving an advertisement and an advertisement platform device 200 for providing an advertisement to the terminal device 100. It has a configuration.
  • the terminal device 100 refers to a mobile device that receives an advertisement through an advertisement medium and performs a series of operations such as accessing a service page through selection of an advertisement.
  • the terminal device 100 may include, for example, a smartphone, a tablet PC, a PDA, and the like, and is not limited thereto.
  • the advertisement may be received through an advertisement medium, and a service page (eg, a web page) may be used. All browser-enabled devices for connection may be included.
  • the advertisement medium enabling the advertisement reception in the terminal device 100 may correspond to, for example, an application executed in the terminal device 100 or a service page that can be accessed by calling a browser in the terminal device 100. There will be.
  • Such an advertisement medium includes a software development kit (SDK) related to receiving an advertisement during the development process.
  • SDK software development kit
  • a terminal device 100 receives a series of requests, receptions, and displays of advertisements through the SDK included in the advertisement medium. It will perform the action.
  • the advertisement medium may support a function of collecting advertisement processing information made by the advertisement platform device 200 as well as the above-described series of functions leading to advertisement request, reception, and display.
  • the terminal device 100 may collect it as advertisement processing information and transmit it to the advertisement platform device 200.
  • the terminal device 100 receives an advertisement through a pull method for requesting and receiving an advertisement from the advertisement platform device 200 using its own device identification information. .
  • the present invention is not limited to the above advertisement receiving method, and may receive an advertisement even by a push method for receiving an advertisement provided by the advertisement platform apparatus 200 without a separate advertisement request for the advertisement platform apparatus 200. Of course it can.
  • the advertisement platform device 200 refers to an advertisement server that provides an advertisement to the terminal device 100.
  • the advertisement platform device 200 when an advertisement is requested from the terminal device 100, the advertisement platform device 200 selects an advertisement having a high probability of being clicked on the terminal device 100, and selects the selected advertisement to the terminal device 100. Advertisement is guaranteed through the provision method.
  • the advertisement platform device 200 when an advertisement is requested from the terminal device 100, a paid advertisement registered by an advertiser is first provided, and an advertisement quantity of the registered paid advertisement is provided. If all are exhausted, a free advertisement is provided to the terminal device 100 in place of the paid advertisement.
  • free advertisements unlike paid advertisements, cannot be individually managed for advertisements such as predicting or improving future advertisement effects, because the quantity of advertisements cannot be specified.
  • the advertisement providing reliability of the free advertisement is based on the advertisement providing reliability of the paid advertisement. This means that they will fall significantly.
  • the characteristics of the free advertisement in which the reliability of providing the advertisement is lower than that of the paid advertisement, may serve as a factor that makes individual management of the free advertisement more difficult, such as predicting or improving future advertisement effects.
  • the first embodiment of the present invention is to propose a separate management scheme for free advertising, and will be described in detail below the configuration of the advertising platform device 200 for implementing this.
  • the advertisements mentioned below are not paid advertisements registered by advertisers, but are self-advertising, house advertisements, or affiliated advertisement media provided by the advertisement platform apparatus 100 directly with the advertisement media directly associated with them. It is assumed that it is a free advertisement such as a barter advertisement provided.
  • FIG. 2 is a diagram illustrating a schematic configuration of an advertisement flat apparatus 200 according to a first embodiment of the present invention.
  • the advertisement flat apparatus 200 includes a determination unit 210 for determining advertisement process accuracy and advertisement provision reliability for a plurality of advertisements, each of which has a plurality of advertisements.
  • Determining unit 220 for determining the advertisement provision rate for the control unit, a control unit 230 for providing each of a plurality of advertisements in accordance with the determined advertisement provision ratio, and the providing unit 240 for providing the advertisement to the terminal device 100 It may have a configuration including.
  • the advertisement manufacturing process accuracy is information that can be determined based on the number of advertisement selections in which the advertisement is selected in the terminal device 100, and may indicate how much probability the advertisement displayed in the terminal device 100 is selected.
  • the advertisement providing reliability may be determined based on the advertisement interruption time during which the advertisement is suspended during the advertisement period, and may indicate how continuously the advertisement may be provided throughout the advertisement period.
  • the whole or at least part of the configuration of the advertisement platform device 200 including the determination unit 210, the determination unit 220, the control unit 230, and the providing unit 240 may be in the form of a software module executed by a processor or It may be implemented in the form of a hardware module, or may be implemented in the form of a combination of a software module and a hardware module.
  • the advertisement platform apparatus 200 may determine the advertisement providing rate for each of the plurality of advertisements through the above configurations, and provide an advertisement according to the determined advertisement providing rate. In the following will be described in detail for each component in the advertising platform device 200 to implement this.
  • the determination unit 210 performs a function of determining the advertisement manufacturing process accuracy and the advertisement providing reliability.
  • the determination unit 210 determines the accuracy of the advertising process for each of the plurality of advertisements by using the advertisement selection frequency in which the advertisement is selected in the terminal apparatus 100, and the advertisement providing to the terminal apparatus 100 is stopped.
  • the advertisement interruption time is used to determine the reliability of advertisement provision for each of a plurality of advertisements.
  • the determination unit 210 may determine, as shown in Equation 1 below, the ratio of the advertisement selection frequency to the advertisement display frequency in which the advertisement is displayed in the terminal device 100 as the advertisement production accuracy.
  • the determination unit 210 determines the accuracy of the advertisement production process as the ratio of the advertisement selection frequency to the advertisement display frequency is large according to the above [Formula 1].
  • Equation 1 Applying the square root of the number of advertisement display in Equation 1 above is to give a higher weight to the number of advertisement selection than the number of advertisement display in determining the advertising process accuracy.
  • the determination unit 210 determines the advertisement process accuracy of the specific advertisement having the smallest advertisement display number among the two or more advertisements. It can be determined higher than the advertising process accuracy.
  • adding the integer '1' to the advertisement display frequency in [Formula 1] is to prevent the denominator from being '0' when the advertisement display number is '0'.
  • the number of advertisement display and the number of advertisement selection used to determine the accuracy of the advertisement production process may be confirmed from the advertisement processing information received from the terminal device 100.
  • the determination unit 210 confirms the advertisement display number and the advertisement selection frequency from the advertisement processing information received from the terminal device 100, and uses the ratio of the confirmed advertisement selection number to the confirmed advertisement display number to occupy the advertisement. The accuracy of provision can be determined.
  • the determination unit 210 as shown in Equation 2 below, to determine the ratio of the advertisement interruption time to the advertisement providing time for the advertisement providing time (advertisement period) that can provide the advertisement to the terminal device 100 as the advertisement providing reliability. Can be.
  • the integer '1' is added to the advertisement stop time to prevent the denominator from being '0' when the advertisement stop time is '0'.
  • the determination unit 210 determines the reliability of the advertisement provision as the ratio of the advertisement interruption time to the advertisement provision time is smaller according to Equation 2 above.
  • the advertisement providing time is generally of a fixed size (time), it may be interpreted that the smaller the advertisement focusing time, the higher the advertisement providing reliability is determined.
  • the determination unit 220 performs a function of determining an advertisement providing rate for each of the plurality of advertisements.
  • the determination unit 220 determines the advertisement provision rate for each of the plurality of advertisements using the advertisement process accuracy and the advertisement provision reliability when the determination of the advertisement process accuracy and the advertisement provision reliability is completed.
  • the advertisement provision ratio may be determined using priority weights and priority scores calculated for each of the plurality of advertisements.
  • the determination unit 220 calculates priority weights for each of the plurality of advertisements using advertisement process accuracy and advertisement provision reliability, as shown in Equation 3 below.
  • the determination unit 220 may calculate the priority weighting value of the specific advertisement, which is determined to have high advertisement process accuracy and advertisement providing reliability, among the plurality of advertisements, according to the above Equation 3, to be greater than the priority weighting of the remaining advertisements.
  • the determination unit 220 calculates the priority level weight value calculated as shown in Equation 4 below and the amount of advertisement provision provided to the terminal device 100 during the previous advertisement period (number of advertisements). Calculate the priority score for each of the plurality of advertisements using.
  • preventing the priority score from becoming '0' reduces the exception handling resource (cost) of excluding advertisements having the priority score of '0' in determining the advertisement serving rate for each of a plurality of advertisements. To do this.
  • the determination unit 220 may calculate a priority score of a specific advertisement having a large amount of advertisement offerings or a large priority weighting value larger than the priority weighting of the remaining advertisements according to Equation 4 above. have.
  • the priority weights and priority scores may be calculated as shown in Table 1 below.
  • Ad display frequency Number of ads selected Ad break time Priority weight Priority score Ad 1 110 99 One 0 0.01 1.1 Ad 2 1100 999 One 0 0.0001 0.11 Ad 3 2100 1999 10 0 0.00025 0.525
  • the advertisement providing stop time is all '0', the reliability of advertisement provision for advertisement 1, advertisement 2, and advertisement 3 are all the same, whereas for advertisement process accuracy, the number of advertisement display is the lowest. It may be determined that the advertisement providing reliability of the advertisement 1 having the largest ratio of the advertisement selection frequency to the advertisement display frequency is the largest.
  • the priority weighting value and the priority score of the advertisement 1 having the highest advertising process accuracy are calculated to be the highest.
  • Ad 3 despite the lowest advertising process accuracy, it can be seen that the final calculated priority score precedes Ad 2, which adds much more ad serving volume to Ad Priority Score. Because it was considered.
  • the determination unit 220 determines an advertisement provision ratio for each of the plurality of advertisements by using the advertisement priority score calculated as in Equation 5 below.
  • 'ROUND' is a rounding function that rounds off at the first decimal place.
  • the determination unit 220 is a result of summing the previously determined advertising provision ratio in the advertisement provision ratio '100' as shown in Equation 6 below for the last advertisement of the plurality of advertisements is determined. By subtracting the rate of advertisement provision can be determined.
  • the advertisement provision ratio for the advertisement 1, the advertisement 2, and the advertisement 3 may be determined as shown in [Table 2] below.
  • the determination unit 220 determines the advertisement providing rate of the specific advertisement having the highest priority score among the plurality of advertisements according to the above [Equation 5] and [Equation 6] higher than the advertisement providing rate of the remaining ads, which is In other words, it means that a high advertisement provision ratio can be determined among advertisements with high advertising process accuracy and reliability of advertisement provision.
  • the controller 230 performs a function of controlling the advertisement to be provided according to the advertisement provision rate.
  • the controller 230 when an advertisement request is received from the terminal device 100, a specific advertisement selected according to the advertisement providing rate among the plurality of advertisements will be provided to the terminal device 100. To control it.
  • the controller 230 selects an arbitrary point within an advertisement selection section in which a selection section of each of the plurality of advertisements exists, so that an advertisement of a specific selection section to which the selected arbitrary point belongs may be provided to the terminal device 100.
  • the advertisement selection section includes a first selection section having a size corresponding to the first advertisement providing rate, a second selection section having a size corresponding to the second advertisement providing rate, and a third advertisement.
  • a third selection section which is a size corresponding to the provision rate, may be designated.
  • the controller 230 selects an arbitrary point within the device selection section, and if the selected random point is the first selection section, the advertisement 1 is provided to the terminal device 100, and the selected arbitrary point is In the second selection section, the advertisement 2 may be provided to the terminal device 100, and the oral advertisement 3, which is the third selection section, may be provided to the terminal device 100.
  • control unit 230 may perform a random function as shown in [Equation 7].
  • the random function 100 refers to a function that returns an integer of one hundred numbers.
  • the controller 230 may select an arbitrary point within the advertisement selection section according to [Equation 7] above, wherein, in the selection section of each designated section of the advertisement selection section, It can be seen that the probability that the selection section having the largest size is selected by the controller 230 becomes the highest.
  • the providing unit 240 performs a function of providing an advertisement.
  • the providing unit 240 may provide the terminal device 100 with a specific advertisement selected according to the advertisement providing ratio among the plurality of advertisements according to the control signal received from the control unit 230.
  • Each component in the advertisement platform device 200 described above may be implemented in the form of a software module or a hardware module executed by a processor, or may be implemented in a combination of a software module and a hardware module.
  • a software module executed by a processor, a hardware module, or a combination of software modules and hardware modules may be implemented as a hardware system (eg, a computer system).
  • each component in the advertisement platform device 200 described above in the hardware system 1000 is an example for implementing each component in the advertisement platform device 200 described above in the hardware system 1000, and each configuration and its operation may be different from the actual system. Of course.
  • FIG. 4 is a diagram illustrating a structure of a hardware system for implementing the advertisement platform device 200 according to the first embodiment of the present invention.
  • the hardware system 1000 for implementing the advertisement platform device 200 may include a processor 1100, a memory interface 1200, and a peripheral device interface 1300. It may have a configuration that includes).
  • Such components in hardware system 1000 may be individual components or integrated into one or more integrated circuits, each of which may be coupled to a bus system (not shown).
  • the processor 1100 communicates with the memory 1210 through the memory interface 1200 to perform various functions in the hardware system, thereby executing various software modules stored in the memory 1210.
  • the determination unit 210, the determination unit 220, the control unit 230, and the providing unit 240 which are respective components in the advertisement platform device 200 described with reference to FIG. 2, may be in the form of a software module. It can be stored as, and additional operating system can be stored.
  • operating systems e.g., embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS, or VxWorks
  • common system tasks e.g. memory management, storage devices
  • the memory 1210 may include a memory hierarchy including, but not limited to, cache, main memory, and secondary memory.
  • a memory hierarchy including, but not limited to, cache, main memory, and secondary memory.
  • RAM eg, SRAM, DRAM.
  • DDRAM DDRAM
  • ROM FLASH
  • magnetic and / or optical storage devices eg, disk drives, magnetic tapes, compact disks (CDs) and digital video discs (DVDs, etc.
  • the peripheral device interface 1300 serves to enable communication between the processor 1100 and the peripheral device.
  • the communication device 1310 may be included.
  • the communication device 1310 performs a role of providing a communication function with other devices, for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, a digital signal processor, a codec. (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • other devices for example, an antenna system, an RF transceiver, one or more amplifiers, tuners, one or more oscillators, a digital signal processor, a codec. (CODEC) chipsets, memory, and the like, but may include, but are not limited to, known circuitry for performing this function.
  • CDEC codec.
  • Such communication protocols supported by the communication device 1310 include, for example, Long Term Evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM), and EDGE. (Enhanced Data GSM Environment), wideband code division multiple access (W-CDMA), Wi-Fi (such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), Bluetooth, Wi-MAX, VoIP ( Voice over Internet Protocol), email, instant messaging, and a protocol for short message service (SMS) may be included, and the like, but is not limited thereto, and may include all protocols for providing a communication environment with other devices.
  • LTE Long Term Evolution
  • TDMA time division multiple access
  • CDMA code division multiple access
  • GSM global system for mobile communications
  • EDGE Enhanced Data GSM Environment
  • W-CDMA Wideband code division multiple access
  • Wi-Fi such as IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.
  • each component in the advertisement platform device 200 stored in the memory 1210 in the form of a software module may be executed through the memory interface 2100 and the peripheral device interface 1300 when executed by the processor 1100.
  • the communication device 1310 By performing communication with the communication device 1310, it is possible to determine the advertisement providing rate for each of the plurality of advertisements, and to provide advertisements according to the determined advertisement providing rate.
  • the advertisement platform device 200 for each of a plurality of advertisements (free ads) by determining the advertisement provision rate using the advertisement selection frequency and the advertisement stop time, By providing each of the plurality of advertisements in accordance with the determined advertisement provision rate, an effect of predicting or improving the advertisement effect is achieved.
  • the determination unit 210 determines the advertisement production process accuracy for each of a plurality of advertisements by checking the number of advertisement selections in which the advertisement is selected in the terminal device 100, and stops the advertisement of the advertisement providing to the terminal device 100. Check the time to determine the reliability of advertisement provision for each of the plurality of advertisements (S110-S120).
  • the determination unit 210 may determine, as the advertising process accuracy, the ratio of the advertisement selection frequency to the advertisement display frequency in which the advertisement is displayed on the terminal device 100, and the ratio of the advertisement selection frequency to the advertisement display frequency is determined. The larger the value, the higher the level of advertisement process.
  • the determination unit 210 determines the accuracy of the advertising process of the specific advertisement having the fewer advertisement display times among the two or more advertisements. It can be determined higher than the advertising process accuracy.
  • the number of advertisement display and the number of advertisement selection used to determine the accuracy of the advertisement production process may be confirmed from the advertisement processing information received from the terminal device 100.
  • the determination unit 210 confirms the advertisement display number and the advertisement selection frequency from the advertisement processing information received from the terminal device 100, and uses the ratio of the confirmed advertisement selection number to the confirmed advertisement display number to occupy the advertisement. The accuracy of provision can be determined.
  • the determination unit 210 may determine, as the advertisement providing reliability, the ratio of the advertisement stopping time to the advertisement providing time (advertising period) for providing the advertisement to the terminal device 100. The smaller the ratio of advertisement interruption time is, the higher the reliability of advertisement provision is determined.
  • the advertisement providing time is generally of a fixed size (time), it may be interpreted that the smaller the advertisement focusing time, the higher the advertisement providing reliability is determined.
  • the determination unit 220 determines the advertisement provision ratio for each of the plurality of advertisements using the advertisement production process accuracy and the advertisement providing reliability when the determination of the advertisement production process accuracy and the advertisement providing reliability is completed (S130).
  • the advertisement provision ratio may be determined using priority weights and priority scores calculated for each of the plurality of advertisements.
  • the determination unit 220 calculates a priority weight for each of the plurality of advertisements using the advertisement manufacturing process accuracy and the advertisement providing reliability.
  • the determination unit 220 may calculate the priority weight value of the specific advertisement, which is determined among the plurality of advertisements, the advertisement process accuracy and the reliability of providing the advertisement to be greater than the priority weight value of the remaining advertisements.
  • the determination unit 220 uses the calculated priority level weights and the amount of advertisements provided to the terminal device 100 (number of advertisements provided) during the previous advertisement period to each of the plurality of advertisements. Calculate the priority score for the terminal device 100 (number of advertisements provided) during the previous advertisement period to each of the plurality of advertisements. Calculate the priority score for the terminal device 100 (number of advertisements provided) during the previous advertisement period to each of the plurality of advertisements. Calculate the priority score for
  • the determination unit 220 may calculate a priority score of a specific advertisement having a large amount of advertisement provision quantity or a large priority weight value among the plurality of advertisements, than the priority weight value of the remaining advertisements.
  • the determination unit 220 determines an advertisement provision ratio for each of the plurality of advertisements by using the advertisement priority score calculated as in Equation 5 below.
  • the determination unit 220 determines the advertisement providing ratio of the specific advertisement having the highest priority score among the plurality of advertisements higher than the advertisement providing ratio of the remaining advertisements, which is the advertisement process accuracy and the reliability of the advertisement provision among the plurality of advertisements. Will be able to determine a high advertisement provision rate for high advertisement.
  • the control unit 230 when an advertisement request is received from the terminal device 100, a specific advertisement selected according to the advertisement providing rate among a plurality of advertisements may be provided to the terminal device 100. It is controlled so as to (S140-S150).
  • the controller 230 selects an arbitrary point within an advertisement selection section in which a selection section of each of the plurality of advertisements exists, so that an advertisement of a specific selection section to which the selected arbitrary point belongs may be provided to the terminal device 100.
  • a first selection section that is a size corresponding to the first advertisement providing rate, a second selection section that is a size corresponding to the second advertisement providing rate, and a third selection section that is a size corresponding to the third advertisement providing rate may be designated.
  • the controller 230 selects an arbitrary point within the device selection section, and if the selected random point is the first selection section, the advertisement 1 is provided to the terminal device 100, and the selected arbitrary point is In the second selection section, the advertisement 2 may be provided to the terminal device 100, and the oral advertisement 3, which is the third selection section, may be provided to the terminal device 100.
  • the selection section of the advertisement having the highest advertisement providing ratio that is, the selection section having the largest size, among the selection sections of the designated advertisements within the advertisement selection section has the highest probability of being selected by the controller 230.
  • the providing unit 240 provides the terminal apparatus 100 with a specific advertisement selected according to the advertisement providing ratio among the plurality of advertisements according to the control signal received from the controller 230 (S160).
  • the advertisement providing rate using the advertisement selection frequency and the advertisement stop time for each of a plurality of advertisements (free advertisement)
  • the effect of predicting or improving the advertisement effect is achieved.
  • FIG. 6 is a view for explaining an advertisement service system according to a second embodiment of the present invention.
  • the advertisement service system includes a terminal device 300 having an advertisement medium 510 through which an advertisement is displayed (displayed), a policy service device 500 providing an advertisement policy for limiting an advertisement request, and an advertisement. It includes an advertising service device 600 for providing, they are connected via a wired or wireless communication network.
  • the configuration of the terminal device 300 according to the second embodiment of the present invention may be understood to be the same as at least the configuration of the terminal device 100 described in the first embodiment of the present invention, or a configuration of a corresponding relationship, and a policy service.
  • the configuration including the apparatus 500 and the advertisement service apparatus 600 may be understood as the configuration of the advertisement platform apparatus 200 described in the first embodiment of the present invention, or at least the corresponding relationship.
  • the terminal device 300 includes an advertisement medium 510 which is a medium through which an advertisement is exposed (displayed) to a user.
  • an advertisement medium 510 which is a medium through which an advertisement is exposed (displayed) to a user.
  • the advertising medium 510 is in the form of an application, it is called in-application (in-app).
  • the advertising medium 510 is in the form of a website, it is called a mobile web (m-web).
  • the advertisement medium 510 includes a main program 520 and an advertisement software development kit (SDK) 530.
  • SDK advertisement software development kit
  • the main program 520 may include an application, a web site, and the like.
  • the advertisement SDK 530 may be a module inserted in an advertisement medium in the form of a sub-program to request / receive / exposure (display) an advertisement.
  • the advertisement SDK 530 receives and receives an advertisement policy from the policy service device 500 when an API requesting an advertisement is called from the developer of an advertisement medium or at regular intervals.
  • the advertisement SDK 530 may execute the corresponding application.
  • the application may be executed in the background or may be executed so that the user may directly view the information of the corresponding application on the display screen.
  • the background state refers to a state in which the application is executed but does not appear to be directly executed on the display and occupies space in the flash memory and maintains the execution of the application.
  • Software development kits are a set of development tools that enable software technicians to create applications for specific software packages, software frameworks, hardware platforms, computer systems, game consoles, and operating systems. In terms of certain files that contain complex hardware that accesses a particular programming language or communicates with a particular embedded system, it can simply be described as an application programming interface (API). Common tools include debugging aids and other utilities in the form of an integrated development environment (IDE).
  • IDE integrated development environment
  • the software development kit also provides clear points to the user by supporting technical references or supporting documents, including sample code.
  • the advertisement SDK 530 determines whether the policy cycle for requesting an advertisement policy has expired when an API requesting an advertisement is called from the developer of the advertisement medium, and if the policy cycle has expired, the advertisement service service device 500 sends the advertisement policy to the policy service device 500.
  • the policy cycle is a cycle for accessing the policy service apparatus 500 to check whether a new advertisement policy is set, and may be a predetermined cycle.
  • the advertisement policy is a policy for controlling the advertisement request at the client end, and includes an advertisement request restriction condition.
  • the advertisement request restriction condition may be a restriction condition such as user restriction, advertisement medium restriction, exposure (display) restriction, request restriction, etc., which is set in at least one unit of time unit, daily unit, cycle unit, number unit, and ratio unit.
  • the advertisement SDK 530 may check the version of the pre-stored advertisement policy and may transmit an advertisement policy request signal including the confirmed advertisement policy version to the policy service apparatus 500. By sending the advertising policy version, the advertising SDK 530 can receive the upgraded advertising policy.
  • the advertisement SDK 530 checks whether a policy cycle for checking whether a new advertisement policy is set has expired, and if the policy cycle has expired, accesses the policy service apparatus 500 to check whether there is a new advertisement policy, and a new advertisement. If there is a policy, a new advertisement policy is received from the policy service apparatus 500 and stored.
  • the advertisement SDK 530 searches the previously stored advertisement policy, and if an advertisement request is possible, requests the advertisement from the advertisement service apparatus 600 and receives an advertisement including the latest advertisement policy version.
  • the advertisement SDK 530 exposes (displays) the received advertisement and compares the advertisement policy version included in the advertisement with the previously stored advertisement policy version, and deletes the previously stored advertisement policy when the two versions are not the same. After that, when the API for requesting an advertisement from the advertisement medium developer is called, the advertisement SDK 530 determines that the policy cycle has expired because there is no stored advertisement policy, and accesses the policy service apparatus 500 to obtain the latest advertisement policy. Can be received.
  • Terminal device 300 of the present invention has a transceiver (not shown), wherein the transceiver is a RF transmission means for up-converting and amplifying the frequency of the transmitted signal and RF for low-noise amplifying the received signal and down-converting the frequency Receiving means and the like.
  • the transceiver may include at least one of a wireless communication module (not shown) and a wired communication module (not shown).
  • the wireless communication module includes a wireless network communication module, a wireless local area network (WLAN), a wireless fidelity or WiMAX, a worldwide interoperability for microwave access (WPAN) communication module, and a wireless fan (WPAN) wireless communication module. It may include at least one of.
  • the terminal device 300 may further include a display unit (not shown) for displaying an advertisement transmitted from the advertisement service device 600.
  • the display unit includes a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), organic light emitting diodes (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), a flexible display, and It may be configured as a three-dimensional display (3 Dimension).
  • the display unit may be configured in the form of a touch screen. As such, when the display unit is formed in the form of a touch screen, the display unit may perform some or all of the functions of the input unit.
  • the display unit according to an embodiment of the present invention may display an advertisement requested by the terminal device 300.
  • the terminal device 300 is a device having a display unit that can display (display) the advertisement, PDA (Personal Digital Assistant), smart phone, cellular phone, PCS (Personal Communication Service) that can be applied to various wired and wireless environments Phones, Global System for Mobile (GSM) phones, Wideband CDMA (W-CDMA) phones, CDMA-2000 phones, Mobile Broadband System (MBS) phones, and the like.
  • GSM Global System for Mobile
  • W-CDMA Wideband CDMA
  • CDMA-2000 Code Division Multiple Access-2000
  • MBS Mobile Broadband System
  • the terminal device 300 may represent a portable small device, but when the terminal device 300 includes a camcorder or a laptop computer, the terminal device 300 may be referred to as a mobile communication terminal. Therefore, the terminal device 300 will not be specifically limited thereto.
  • the policy service apparatus 500 receives an advertisement policy from a policy setter and stores the advertisement policy in the policy database 400.
  • the advertisement policy may be an advertisement request restriction condition
  • the advertisement request restriction condition may include a user restriction, an advertisement medium restriction, an exposure (display) restriction, a request restriction, and the like.
  • User restriction refers to limiting an advertisement request of a specific user
  • advertisement medium restriction means restricting an advertisement request from a specific advertisement medium or an advertisement request according to an advertisement SDK version from the advertisement medium.
  • Exposure (display) limit means limiting the number of advertisement exposure (display), request limit means limiting the number of advertisement request.
  • Each constraint can be set in various ways such as time unit, daily unit, period unit, frequency unit, ratio unit, and so on.
  • the policy service apparatus 500 updates the version of the advertisement policy whenever the advertisement policy is changed. For example, whenever the advertising policy is changed, the revision number of the advertising policy may be increased by one.
  • the policy service apparatus 500 When the policy service device 500 receives the advertisement policy request signal from the advertisement SDK 530, the policy service apparatus 500 obtains the latest advertisement policy from the policy database 400 and provides the advertisement policy to the advertisement SDK 530.
  • the policy service apparatus 500 compares the advertisement policy version stored in the policy database 400 with the advertisement policy version included in the advertisement policy request signal. As a result of the comparison, when the latest advertisement policy is stored in the policy database 400, the latest advertisement policy is provided. If the two versions are the same, the policy service apparatus 500 may provide information indicating that the versions are the same in response to the advertisement policy request signal without providing the advertisement policy.
  • the policy service device 500 may be implemented as a single computing device or in the form of a collection device in which two or more computing devices are connected to each other.
  • the policy service apparatus 500 may be implemented as a single server or in a form in which two or more servers are connected.
  • the advertisement service apparatus 600 obtains the latest advertisement policy version from the policy database 400, and the corresponding advertisement from the advertisement database (not shown). Acquires and includes the latest advertisement policy version in the obtained advertisement and provides it to the advertisement SDK 530.
  • the advertisement service apparatus 600 may be implemented as a single computing device or in the form of a collection device in which two or more computing devices are connected to each other.
  • the advertisement service apparatus 600 may be implemented as a single server or in a form in which two or more servers are connected.
  • the terminal device 300, the policy service device 500, the advertisement service device 600, and the policy DB 200 configured as described above are connected to a wired / wireless communication network, wherein the communication network includes a base station controller, a base station transmitter, and / or a repeater. It includes.
  • the base station controller serves to relay signals between the supporting station transmitter and the switching center.
  • the network supports both synchronous and asynchronous.
  • the transmitting and receiving base station transmitter will be a base station transmission system (BTS)
  • BSC base station controller
  • RNC Radio Network Controller
  • the communication network according to the second embodiment of the present invention is not limited thereto, and may be referred to collectively as those which can be used for access networks of GSM networks and future mobile communication systems to be implemented in the future.
  • the communication network may further include an access point.
  • An access point represents a small base station, such as a femto or pico base station, which is frequently installed in a building.
  • the femto or pico base station is classified according to the maximum number of servers and devices that can be connected according to the classification of the small base station.
  • the access point also includes a short range communication module for performing short range communication such as Wi-Fi with the terminal device 300.
  • short-range communication includes a variety of applications such as Bluetooth, Zigbee, Infrared (IrDA), Ultra High Frequency (UHF), and Very High Frequency (VHF) and Ultra Wideband (UWB). Can be carried out to the specification.
  • the access point may extract the location of the data packet, specify the best communication path for the extracted location, and forward the data packet to the next device, such as the terminal device 300, along the designated communication path.
  • An access point can share multiple lines in a typical network environment.
  • the access point is largely divided into a fixed access point and a mobile access point.
  • Fixed access points may include routers, repeaters, repeaters, and the like, and mobile access points include bridge products from certain manufacturers, such as, for example, KT's eggs.
  • Such a mobile access point can read the receiving side address from the transmitting side information, designate the most appropriate communication path, and transmit it while ensuring freedom of mobility.
  • the policy service apparatus 500 for managing the advertisement policy and the advertisement service apparatus 600 for managing the advertisement have been separately described, but the policy service apparatus 500 and the advertisement service apparatus 600 are one apparatus. You can also implement
  • the device may receive the advertisement policy from the policy setter and store it in the policy database 400 and update the version of the advertisement policy whenever the advertisement policy is changed.
  • the device may obtain the latest advertisement policy from the policy database 400 and provide the latest advertisement policy to the advertisement SDK 530.
  • the device when the advertisement request signal is received from the advertisement SDK 530 of the terminal device 300, the device obtains the latest advertisement policy version from the policy database 400, and obtains the corresponding advertisement from the advertisement database (not shown).
  • the latest advertisement policy version may be included in the obtained advertisement and provided to the advertisement SDK 530.
  • FIG. 7 is a block diagram for explaining the function of the advertising SDK according to a second embodiment of the present invention.
  • the advertisement SDK 530 includes an advertisement request unit 331, an advertisement receiver 332, an advertisement exposure (display) unit 333, an advertisement statistics unit 334, a policy request unit 335, and a policy.
  • Receiving unit 336, policy inspecting unit 337, activity recording unit 338, policy storage unit 339, policy history storage unit 540 is included.
  • the advertisement request unit 331 transmits an advertisement request signal for requesting an advertisement to the advertisement service apparatus.
  • the advertisement request unit 331 transmits an advertisement request signal to the advertisement service apparatus when it is determined that the advertisement request is possible as a result of the inspection of the policy inspector.
  • the advertisement request signal may include user identification information (eg, terminal identification information, user ID, etc.).
  • the advertisement receiving unit 332 receives an advertisement including the latest advertisement policy version from the advertisement service device in response to the advertisement request signal. That is, the advertisement receiver 332 receives an advertisement including the latest advertisement policy version in response to the advertisement request signal.
  • the advertisement exposure (display) unit 333 exposes (displays) the advertisement received by the advertisement receiver 332.
  • the advertisement statistics unit 334 performs statistical processing on the number of exposures (displays), the number of clicks, and the like of the advertisements exposed (displayed) in the advertisement exposure (display) unit 333.
  • the policy request unit 335 determines whether the policy period set for requesting an advertisement policy has expired when an API requesting an advertisement is called from the developer of an advertisement medium, and if the policy period has expired, requests the policy policy from the policy service device. do. In this case, the policy request unit 335 may check the version of the advertisement policy stored in the policy storage unit 339 and transmit an advertisement policy request signal including the advertisement policy version to the policy service device.
  • the policy request unit 335 may request the advertisement policy at a predetermined period.
  • the policy receiver 336 receives the advertisement policy from the policy service device in response to the advertisement policy request signal of the policy request unit 335, and stores the received advertisement policy in the policy storage unit 339. At this time, the policy receiver 335 compares the version of the advertisement policy received from the policy service device with the version of the advertisement policy stored in the policy storage unit 339, and receives the latest version of the advertisement policy as a result of the comparison.
  • An advertisement policy may be stored in the policy storage unit 339.
  • the policy inspector 337 queries the advertisement policy stored in the policy storage 339 to determine whether an advertisement request is possible.
  • the policy inspector 337 looks up the advertisement request constraints of the advertisement policy, determines whether the advertisement request constraints are met, and determines that the advertisement request is impossible if the advertisement request constraints are met. If it does not match, it is determined that an advertisement request is possible.
  • the policy checker 337 checks the current number of daily ads from the policy history storage unit 540, and if the current number of daily ad requests is less than five times. In this case, it is determined that an advertisement request is possible, and if it is five or more times, it is determined that an advertisement request is impossible.
  • the policy inspector 337 checks the number of advertisement requests for the current time from the policy history storage unit 540, and the number of advertisement requests for the current time is 3 If it is less than times, it is determined that an advertisement request is possible, and if it is more than 3 times, it is determined that an advertisement request is impossible.
  • the policy inspector 337 checks the number of advertisement exposure (display) during the current time from the policy history storage unit 540, the current time If the number of advertisement exposures (displays) is less than five times, it is determined that an advertisement request is possible, and if it is more than five times, it is determined that an advertisement request is impossible.
  • the policy checker 337 checks the user based on the terminal identification information or the user identification information (eg, ID), and if the user verification result is not the A user, the advertisement request may be made. In case of user A, it is determined that an advertisement request is impossible.
  • the policy inspector 337 checks whether the A app (or site), and if it is not A app (or site), determines that the ad request is possible, In the case of an A app (or site), it is determined that an advertisement request is impossible.
  • the policy checker 337 checks its version, and determines that the request is possible if the version is not the limited version, and determines that the request is not possible if the limited version. .
  • the policy inspecting unit 337 restricts the advertisement request if the inspection result satisfies the advertisement request restriction condition of the advertisement policy, and requests the advertisement to the advertisement service device if the advertisement request constraint is not satisfied.
  • the policy checker 337 compares the version of the advertisement policy included in the advertisement response received from the advertisement receiver 332 with the version of the advertisement policy stored in the policy storage unit 339, and stores the policy if the two versions are not the same.
  • the advertisement policy stored in the unit 339 is deleted.
  • the policy inspector 337 may check the version of the advertisement policy again through the advertisement response.
  • the activity recorder 338 stores the result of the advertisement request or advertisement exposure (display) in the policy history storage 540. That is, the activity recorder 338 counts the number of advertisement requests and the number of advertisement exposures (displays) for each hour, daily, weekly, and the like, and stores them in the policy history storage 540.
  • the policy storage unit 339 stores the advertisement policy received by the policy receiver 336.
  • the policy history storage 540 stores the result of the advertisement request or advertisement exposure (display) counted by the activity recorder 338.
  • the policy storage unit 339 and the policy history storage unit 540 may be implemented to include various types of memory devices.
  • FIG. 8 is a block diagram schematically showing the configuration of a policy service apparatus according to a second embodiment of the present invention.
  • the policy service apparatus 500 includes a policy setting unit 510, a policy service unit 520, a policy database 530, and a control unit 540.
  • the policy database 530 stores information about an advertisement policy. That is, the policy database 530 stores an advertisement policy, a version, and the like.
  • the policy database 530 may be, for example, a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, Orion, O2, or the like.
  • RDBMS relational database management system
  • ODDBMS object oriented database management system
  • policy database 530 is shown to be included in the policy service device 500, the policy database 530 may be configured separately from the policy service device 500 according to the needs of those skilled in the art for implementing the present invention. It may be.
  • the policy setting unit 510 receives an advertisement policy from a policy setter and stores it in the policy database 530.
  • the advertisement policy may be an advertisement request restriction condition
  • the advertisement request restriction condition may include a user restriction, an advertisement medium restriction, an exposure (display) restriction, a request restriction, and the like.
  • User restriction refers to limiting an advertisement request of a specific user
  • advertisement medium restriction means restricting an advertisement request from a specific advertisement medium or an advertisement request according to an advertisement SDK version from the advertisement medium.
  • Exposure (display) limit means limiting the number of advertisement exposure (display), request limit means limiting the number of advertisement request.
  • Each constraint can be set in various ways such as time unit, daily unit, period unit, frequency unit, ratio unit, and so on.
  • limit daily ad requests For example, limit daily ad requests, probability limit ad requests, limit ad requests per unit time, limit ad impressions (display) per unit time, limit ad impressions (display) per day (not 24 hours), specific
  • the advertisement policy may set a restriction on the advertisement request of the user, an advertisement request restriction on a specific app or site, and an advertisement request restriction using an advertisement SDK version.
  • the policy setting unit 510 updates the version of the advertisement policy whenever the advertisement policy is changed. For example, whenever the advertising policy is changed, the revision number of the advertising policy may be increased by one.
  • the policy service unit 520 When the policy service unit 520 receives the advertisement policy request signal from the advertisement SDK of the terminal, the policy service unit 520 obtains the latest advertisement policy from the policy database 530 and provides it to the advertisement SDK. In this case, when the advertisement policy request signal is included in the advertisement policy request signal, the policy service unit 520 compares the advertisement policy version stored in the policy database 530 with the advertisement policy version included in the advertisement policy request signal. As a result of the comparison, when the latest advertisement policy is stored in the policy database 530, the policy service unit 520 provides the latest advertisement policy to the advertisement SDK. If the two versions are the same, the policy service unit 520 may provide information indicating that the versions are the same in response to the advertisement policy request signal without providing the advertisement policy.
  • each of the policy setting unit 510 and the policy service unit 520 may be implemented by a processor required to execute a program on the computing device.
  • the policy setting unit 510 and the policy service unit 520 may be implemented by physically independent components, or may be implemented in a functionally separated form in one processor.
  • the controller 540 controls the operation of various components of the policy service device 100 including the policy setting unit 510, the policy service unit 520, and the policy database 530.
  • the control unit 540 is configured to give a specific command to each component to operate each component to its original function, and may be implemented by a processor capable of processing data, each of which is separated and may be implemented by a different processor. It may be functionally separated within one processor. That is, the controller 540 may include at least one computing device, wherein the computing device may be a general-purpose central processing unit (CPU), programmable device elements (CPLDs, FPGAs), and application-specific semiconductors, which are implemented for specific purposes. It may be an ASIC or a microcontroller chip.
  • CPU central processing unit
  • CPLDs programmable device elements
  • FPGAs field-programmable gate arrays
  • FIG. 9 is a block diagram schematically showing the configuration of an advertisement service apparatus according to a second embodiment of the present invention.
  • the advertisement service apparatus 600 includes an advertisement database 610, an advertisement service unit 620, and a controller 630.
  • the advertisement database 610 stores information about the advertisement.
  • the advertisement database 610 may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, DB2, or Gemston, Orion, O2, or the like.
  • RDBMS relational database management system
  • ODDBMS object oriented database management system
  • the advertisement database 610 is illustrated as being included in the advertisement service apparatus 600, but according to the needs of those skilled in the art for implementing the present invention, the advertisement database 610 may be configured separately from the advertisement service apparatus 600. It may be.
  • the advertisement service unit 620 When an advertisement request signal is received from the advertisement SDK of the terminal, the advertisement service unit 620 provides an advertisement including the latest advertisement policy version in response to the advertisement request signal. That is, when the advertisement request signal is received, the advertisement service unit 620 obtains the latest advertisement policy version from the policy database (not shown), obtains the advertisement from the advertisement database 610, and the latest advertisement policy together with the advertisement. Send the version to the advertising SDK of the terminal.
  • the advertisement service unit 620 may be implemented by a processor required to execute a program on the computing device. As such, the advertisement service unit 620 may be implemented by each physically independent configuration, or may be implemented in a functionally divided form within one processor.
  • the controller 630 is a component for controlling operations of various components of the advertisement service apparatus 600 including the database 610 and the advertisement service unit 620.
  • the control unit 630 is a configuration that allows each configuration to operate according to its original function by giving a specific command to each configuration, and may be implemented by a processor capable of processing data, and each may be separated and implemented by a different processor. It may be functionally separated within one processor. That is, the controller 630 may include at least one computing device, wherein the computing device may be a general-purpose central processing unit (CPU), programmable device elements (CPLDs, FPGAs), and application-specific semiconductors that are implemented for specific purposes. It may be an ASIC or a microcontroller chip.
  • CPU central processing unit
  • CPLDs programmable device elements
  • FPGAs field-programmable gate array
  • FIG. 10 is a diagram showing an advertisement service method according to a second embodiment of the present invention.
  • the advertisement SDK determines whether the policy cycle has expired (S220).
  • the policy period is a period for checking whether a new advertisement policy is set, and may be a predetermined period.
  • the advertisement policy is a policy for controlling the advertisement request at the client end and includes an advertisement request restriction condition.
  • the advertisement SDK requests and receives an advertisement policy from the policy service apparatus (S230), and stores the received advertisement policy (S240).
  • the advertisement SDK may check the version of the pre-stored advertisement policy and transmit an advertisement policy request signal including the confirmed advertisement policy version to the policy service device.
  • the policy service apparatus compares the advertisement policy version stored in the policy database with the advertisement policy version included in the advertisement policy request signal. As a result of comparison, when the latest advertisement policy is stored in the policy database, the advertisement SDK is provided with the latest advertisement policy. If the two versions are the same, the policy service device may not provide the advertisement policy but may provide information indicating that the versions are the same in response to the advertisement policy request signal.
  • the advertisement SDK looks up the stored advertisement policy (S250) and determines whether an advertisement request is possible (S260).
  • the Ad SDK looks up the ad request constraints in the advertising policy to determine whether the ad request constraints are met. If the ad SDK meets the ad request constraints, it determines that the ad request is impossible and does not meet the ad request constraints. If the request is determined to be possible.
  • the Ad SDK determines that an ad request is possible if the current number of ad requests is less than five times, and that an ad request is impossible if there are five or more times. do.
  • the ad SDK determines that the ad request is possible if the number of ad requests is less than three times during the current time, and that the ad request is impossible if more than three times. do.
  • the ad SDK determines that an ad request is possible if the number of ad impressions (displays) is less than five times during the current time, If the request is determined to be impossible.
  • the advertising SDK checks the user based on the terminal identification information or the user identification information, and determines that the user can request an advertisement if the user verification result is not A user. It is determined that an advertisement request is impossible.
  • the Ads SDK checks whether it is A App (or Site), and if it is not A App (or Site), determines that an ad request is possible and A App ( Or site), it is determined that an advertisement request is impossible.
  • the ad SDK checks its version and determines that an ad request is possible if it is not a specific version. To judge.
  • the advertisement SDK transmits an advertisement request signal to the advertisement service apparatus (S270), and receives an advertisement including an advertisement policy version from the advertisement service apparatus (S280). That is, when the advertisement SDK transmits an advertisement request signal to the advertisement service apparatus, the advertisement service apparatus includes the latest advertisement policy version in the advertisement and transmits the advertisement to the advertisement SDK.
  • the advertisement policy version may be the latest advertisement policy version.
  • the advertisement SDK exposes (displays) the received advertisement (S290), and determines whether the advertisement policy version is the same as the previously stored advertisement policy version (S300). At this time, the advertisement SDK counts the number of advertisement requests and the number of advertisement exposures (displays).
  • the advertisement SDK deletes the previously stored advertising policy (S310). After that, when an API requesting an advertisement from an advertisement medium developer is called, the advertisement SDK may determine that the policy cycle is expired because there is no stored advertisement policy, and access the policy service device to receive the latest advertisement policy.
  • the advertisement SDK does not make an advertisement request (S320).
  • the advertisement SDK performs S250.
  • Implementations of the subject matter described in this specification may be implemented in digital electronic circuitry, computer software, firmware or hardware including the structures and structural equivalents disclosed herein, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, ie one or more modules pertaining to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a processing system. Can be implemented.
  • the computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.
  • system encompasses all the instruments, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers.
  • the processing system may include, in addition to hardware, code that forms an execution environment for a computer program on demand, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof. .
  • Computer programs may be written in any form of programming language, including compiled or interpreted languages, or a priori or procedural languages. It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system.
  • a program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document).
  • the computer program may be deployed to run on a single computer or on multiple computers located at one site or distributed across multiple sites and interconnected by a communication network.
  • Computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks.
  • semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. It may include all types of nonvolatile memory, media and memory devices, including -ROM and DVD-ROM disks.
  • the processor and memory can be supplemented by or integrated with special purpose logic circuitry.
  • Implementations of the subject matter described herein may include, for example, a backend component such as a data server, or include a middleware component such as, for example, an application server, or a web browser or graphical user, for example, where a user may interact with the implementation of the subject matter described herein. It may be implemented in a computing system that includes a front end component, such as a client computer with an interface, or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network.

Abstract

L'invention concerne un appareil de plateforme de publicité et son procédé de commande. L'appareil détermine une probabilité de distribution tout en prenant en considération à la fois un volume de fourniture de publicités et une priorité de requête de publicité pour chacun d'une pluralité de dispositifs d'agence de publicité qui travaillent ensemble pour traiter une requête de publicité associée à un appareil de terminal, et distribuer la requête de publicité selon la probabilité de distribution déterminée, permettant ainsi de résoudre un phénomène de déséquilibre dans lequel une requête de publicité est uniquement distribuée à un dispositif d'agence de publicité spécifique parmi une pluralité de dispositifs d'agence de publicité.
PCT/KR2016/006609 2015-08-20 2016-06-22 Appareil de plateforme de publicité et son procédé de commande, et kit de développement de logiciel de publicité WO2017030281A1 (fr)

Applications Claiming Priority (4)

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KR10-2015-0117267 2015-08-20
KR1020150117267A KR20170022381A (ko) 2015-08-20 2015-08-20 광고 제공 방법 및 이에 적용되는 장치
KR10-2015-0190623 2015-12-31
KR1020150190623A KR20170079738A (ko) 2015-12-31 2015-12-31 광고 서비스 시스템 및 방법

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