WO2016187765A1 - Method for pushing advertising, and game machine - Google Patents

Method for pushing advertising, and game machine Download PDF

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Publication number
WO2016187765A1
WO2016187765A1 PCT/CN2015/079647 CN2015079647W WO2016187765A1 WO 2016187765 A1 WO2016187765 A1 WO 2016187765A1 CN 2015079647 W CN2015079647 W CN 2015079647W WO 2016187765 A1 WO2016187765 A1 WO 2016187765A1
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Prior art keywords
advertisement information
pushing
information
data
advertisement
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PCT/CN2015/079647
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French (fr)
Chinese (zh)
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阮元
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阮元
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Priority to PCT/CN2015/079647 priority Critical patent/WO2016187765A1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention belongs to the field of internet, and in particular relates to an advertisement pushing method and a game machine.
  • the typical representative with the above two features is the game "Blood Source” which has just been released on the PS4 platform.
  • the game is known as "Easy Death", and because of the huge and complex scene of the game, it will produce 20 seconds after each death. Reading time. And with the global success of the game, similar survival games will be more and more. And 10 seconds or more is a huge business opportunity for advertising.
  • the embodiment of the invention provides an advertisement pushing method, which aims to solve the problem that the downloading time is long and the utility model is not effectively utilized in the current game reading disk (reading data).
  • an advertising push method comprising the following steps:
  • the data of the advertisement information that has been pushed is fed back to the server.
  • the embodiment of the invention further provides a game machine, comprising:
  • a storage unit for storing advertisement information
  • the information pushing unit is connected to the storage unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the reading of the disk ends;
  • the data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
  • the gaming machine further includes:
  • a data downloading unit the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
  • the advertisement service provider/vendor it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.
  • FIG. 1 is a schematic flowchart of an advertisement pushing method according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of a game machine according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of an advertisement pushing method according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 advertisement information is stored.
  • the advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
  • step S102 when the disc is detected, the advertisement information is pushed.
  • the advertisement information is pushed to the player;
  • step S103 when the reading of the disc ends, the push advertisement information is terminated.
  • step S104 after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server.
  • the purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity.
  • the server may be an advertiser's server and/or a vendor's server.
  • the advertisement service provider/vendor it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.
  • FIG. 2 is a schematic structural diagram of a game machine according to an embodiment of the present invention, including:
  • a storage unit 201 configured to store advertisement information
  • the information pushing unit 202 is connected to the storage unit 201, and is configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the reading of the disk ends;
  • the data feedback unit 203 is connected to the information pushing unit 202 for feeding back data of the advertisement information that has been pushed to the server.
  • the working principle is that the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the information pushing unit 202 is configured to push the advertisement information when detecting the disk being read, and terminate the push advertisement when the disk is finished.
  • the information, data feedback unit 203 is configured to feed back data of the advertisement information that has been pushed to the server.
  • the gaming machine When the advertisement information is downloaded from the Internet periodically or in real time, the gaming machine further includes a data downloading unit connected to the input end of the storage unit for downloading the advertisement information data from the network.
  • the advertisement service provider/vendor it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
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Abstract

Provided are a method for pushing advertising, and a game machine. The method comprises: storing advertising information (S101); when disk reading is detected, pushing advertising information (S102); when disk reading ends, terminating pushing of advertising information (S103); feeding back to a server data relative to advertising information already pushed (S104). The present invention allows for pushing advertising information when a game is reading a disk, thus allowing advertising services or manufacturers to increase the range of their advertising reach, while also improving the user experience of game players waiting for a disk to be read.

Description

广告推送方法以及游戏机Advertising push method and game machine 技术领域Technical field
本发明属于互联网领域，尤其是涉及一种广告推送方法以及游戏机。The invention belongs to the field of internet, and in particular relates to an advertisement pushing method and a game machine.
背景技术Background technique
现在以PS4等次时代游戏机平台上的游戏往往有很大的数据量，所以在进入一个新场景或者读取记录时，往往需要10秒左右的时间读盘，有的游戏由于场景建设的数据量较大，往往需要更长的时间。Nowadays, games on the console platform of the PS4 era often have a large amount of data, so when entering a new scene or reading a record, it often takes about 10 seconds to read the disc, and some games are based on the data of the scene construction. Large amounts often take longer.
此外，现在有一种游戏类型为“生存类”游戏，这种游戏的特征是通过设置高难度的关卡，让玩家在不断死亡中积累经验，从而得到“终于过关”了的畅爽以及成就感。In addition, there is now a game type of "survival" game, which is characterized by setting a difficult level, allowing the player to accumulate experience in the process of dying, so as to get the "final clearance" and the sense of accomplishment.
具备上述两个特征的典型代表就行PS4平台上刚刚发售的游戏《血源》，该游戏以“轻易死亡”而著称，且由于该游戏的场景巨大和复杂，每次死亡后都会产生20秒的读盘时间。而且伴随着该游戏在全球的成功，类似的生存类游戏将会越来越多。而10秒或更长的时间，对广告的推送而言，是巨大的商业机会。The typical representative with the above two features is the game "Blood Source" which has just been released on the PS4 platform. The game is known as "Easy Death", and because of the huge and complex scene of the game, it will produce 20 seconds after each death. Reading time. And with the global success of the game, similar survival games will be more and more. And 10 seconds or more is a huge business opportunity for advertising.
发明内容Summary of the invention
本发明实施例提供了一种广告推送方法，目的在于解决当前游戏读盘(读取数据)过程中下载时间较长而没有有效利用的问题。 The embodiment of the invention provides an advertisement pushing method, which aims to solve the problem that the downloading time is long and the utility model is not effectively utilized in the current game reading disk (reading data).
本发明是这样实现的：一种广告推送方法，包括以下步骤：The present invention is implemented as follows: an advertising push method, comprising the following steps:
存储广告信息；Store advertising information;
当检测到读盘时，推送广告信息；Pushing advertisement information when a disc is detected;
读盘结束时，终止推送广告信息；At the end of the reading, the push advertisement information is terminated;
将已经推送的广告信息的数据反馈至服务器。The data of the advertisement information that has been pushed is fed back to the server.
本发明实施例还提供了一种游戏机，包括：The embodiment of the invention further provides a game machine, comprising:
存储单元，用于存储广告信息；a storage unit for storing advertisement information;
信息推送单元，与所述存储单元连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束是，终止推送广告信息；The information pushing unit is connected to the storage unit, configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the reading of the disk ends;
数据反馈单元，与所述信息推送单元连接，用于将已经推送的广告信息的数据反馈至服务器。The data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
进一步地，所述游戏机还包括：Further, the gaming machine further includes:
数据下载单元，其输出端与所述存储单元的输入端连接，用于从网络上下载广告信息数据。a data downloading unit, the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
通过该发明，可以在游戏读盘时推送广告信息，既可以让广告服务商/厂商扩大广告投放的范围，同时也改善玩家等待读盘时的体验。According to the invention, it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.
附图说明DRAWINGS
图1是本发明实施例提供的一种广告推送方法的流程示意图；1 is a schematic flowchart of an advertisement pushing method according to an embodiment of the present invention;
图2是本发明实施例提供的游戏机的结构示意图。FIG. 2 is a schematic structural diagram of a game machine according to an embodiment of the present invention.
具体实施方式detailed description
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实 施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。In order to make the objects, technical solutions and advantages of the present invention more clear, the following The invention will be further described in detail by way of examples. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种广告推送方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。FIG. 1 is a schematic flowchart of an advertisement pushing method according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S101中，存储广告信息。所述广告信息可以由游戏光碟或游戏卡中自带，也可以预先从网上下载到游戏机的存储空间中存储，也可以实时地从网上下载到游戏机的存储空间中存储。In step S101, advertisement information is stored. The advertisement information may be included in the game disc or the game card, or may be downloaded from the Internet to the storage space of the game machine in advance, or may be downloaded from the Internet to the storage space of the game machine in real time.
在步骤S102中，当检测到读盘时，推送广告信息。在该步骤中，当游戏机进入读盘状态(loading)进行数据的读取和重建时，向玩家推送广告信息；In step S102, when the disc is detected, the advertisement information is pushed. In this step, when the gaming machine enters a reading state to read and reconstruct data, the advertisement information is pushed to the player;
在步骤S103中，当读盘结束时，终止推送广告信息。In step S103, when the reading of the disc ends, the push advertisement information is terminated.
在步骤S104中，终止推送广告信息后，将已经推送的广告信息的数据反馈至服务器。该步骤的目的在于，通过反馈的数据有效证明广告的投放力度，从而可以根据投放次数和力度向厂家收取相应的广告费用。所述服务器可以为广告商的服务器和/或厂商的服务器。In step S104, after the push advertisement information is terminated, the data of the advertisement information that has been pushed is fed back to the server. The purpose of this step is to effectively prove the delivery of the advertisement through the feedback data, so that the corresponding advertisement fee can be charged to the manufacturer according to the number of times of delivery and the intensity. The server may be an advertiser's server and/or a vendor's server.
通过该发明，可以在游戏读盘时推送广告信息，既可以让广告服务商/厂商扩大广告投放的范围，同时也改善玩家等待读盘时的体验。According to the invention, it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.
图2是本发明实施例提供的一种游戏机的结构示意图，包括：FIG. 2 is a schematic structural diagram of a game machine according to an embodiment of the present invention, including:
存储单元201，用于存储广告信息；a storage unit 201, configured to store advertisement information;
信息推送单元202，与所述存储单元201连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束是，终止推送广告信息；The information pushing unit 202 is connected to the storage unit 201, and is configured to push the advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the reading of the disk ends;
数据反馈单元203，与所述信息推送单元202连接，用于将已经推送的广告信息的数据反馈至服务器。 The data feedback unit 203 is connected to the information pushing unit 202 for feeding back data of the advertisement information that has been pushed to the server.
其工作原理是：存储单元201用于存储来自游戏卡本身或者来自互联网上的广告信息，信息推送单元202用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息，数据反馈单元203，用于将已经推送的广告信息的数据反馈至服务器。The working principle is that the storage unit 201 is configured to store advertisement information from the game card itself or from the Internet, and the information pushing unit 202 is configured to push the advertisement information when detecting the disk being read, and terminate the push advertisement when the disk is finished. The information, data feedback unit 203 is configured to feed back data of the advertisement information that has been pushed to the server.
当广告信息来自网上定期或者实时下载时，所述游戏机还包括输出端与所述存储单元的输入端连接的数据下载单元，用于从网络上下载广告信息数据。When the advertisement information is downloaded from the Internet periodically or in real time, the gaming machine further includes a data downloading unit connected to the input end of the storage unit for downloading the advertisement information data from the network.
通过该发明，可以在游戏读盘时推送广告信息，既可以让广告服务商/厂商扩大广告投放的范围，同时也改善玩家等待读盘时的体验。According to the invention, it is possible to push the advertisement information when the game is read, which allows the advertisement service provider/vendor to expand the scope of the advertisement and also improve the experience of the player waiting to read the disc.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.

Claims (3)

  1. 一种广告推送方法，其特征在于，所述方法包括如下步骤：An advertisement pushing method, characterized in that the method comprises the following steps:
    存储广告信息；Store advertising information;
    当检测到读盘时，推送广告信息；Pushing advertisement information when a disc is detected;
    读盘结束时，终止推送广告信息；At the end of the reading, the push advertisement information is terminated;
    将已经推送的广告信息的数据反馈至服务器。The data of the advertisement information that has been pushed is fed back to the server.
  2. 一种游戏机，其特征在于，所述游戏机包括：A gaming machine, characterized in that the gaming machine comprises:
    存储单元，用于存储广告信息；a storage unit for storing advertisement information;
    信息推送单元，与所述存储单元连接，用于在检测到正在读盘时，推送广告信息，并在读盘结束时，终止推送广告信息；An information pushing unit is connected to the storage unit, configured to push advertisement information when detecting that the disk is being read, and terminate the push advertisement information when the disk is finished;
    数据反馈单元，与所述信息推送单元连接，用于将已经推送的广告信息的数据反馈至服务器。The data feedback unit is connected to the information pushing unit for feeding back data of the advertisement information that has been pushed to the server.
  3. 如权利要求2所述的游戏机，其特征在于，所述游戏机还包括：The gaming machine according to claim 2, wherein the gaming machine further comprises:
    数据下载单元，其输出端与所述存储单元的输入端连接，用于从网络上下载广告信息数据。 a data downloading unit, the output end of which is connected to the input end of the storage unit for downloading advertisement information data from the network.
PCT/CN2015/079647 2015-05-24 2015-05-24 Method for pushing advertising, and game machine WO2016187765A1 (en)

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Citations (4)

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CN101330397A (en) * 2008-07-01 2008-12-24 腾讯科技（深圳）有限公司 Method and system for feeding advertisement for game client terminal
US20090077158A1 (en) * 2007-09-17 2009-03-19 Areae, Inc. System and method for embedding a view of a virtual space in a banner ad and enabling user interaction with the virtual space within the banner ad
CN101540029A (en) * 2009-04-03 2009-09-23 上海锐酷文化传播有限公司 System and method for releasing and managing advertisement in real time in online game
CN101609534A (en) * 2008-06-16 2009-12-23 上海艾腾信息技术有限公司 A kind of in Subscriber Management System the control device and the method for issuing advertisement information

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090077158A1 (en) * 2007-09-17 2009-03-19 Areae, Inc. System and method for embedding a view of a virtual space in a banner ad and enabling user interaction with the virtual space within the banner ad
CN101609534A (en) * 2008-06-16 2009-12-23 上海艾腾信息技术有限公司 A kind of in Subscriber Management System the control device and the method for issuing advertisement information
CN101330397A (en) * 2008-07-01 2008-12-24 腾讯科技（深圳）有限公司 Method and system for feeding advertisement for game client terminal
CN101540029A (en) * 2009-04-03 2009-09-23 上海锐酷文化传播有限公司 System and method for releasing and managing advertisement in real time in online game

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