WO2016185508A1

WO2016185508A1 - Presentation device, presentation method, program, and recording medium

Info

Publication number: WO2016185508A1
Application number: PCT/JP2015/063973
Authority: WO
Inventors: 啓浩児玉
Original assignee: 楽天株式会社
Priority date: 2015-05-15
Filing date: 2015-05-15
Publication date: 2016-11-24
Also published as: JP5901864B1; JPWO2016185508A1

Abstract

In the present invention, an acquisition unit (101) acquires, for each of commodities purchased by a shopper within a first designated period, the purchase price of the commodity and a first reference price of the commodity for within the first designated period. An extraction unit (102) extracts a commodity, purchased by the shopper within the first designated period, for which the acquired purchase price is below the acquired first reference price. A calculation unit (103) calculates a sum total of differences between the purchase prices of the commodities extracted by the extraction unit (102) and the first reference prices of the commodities. An output unit (104) outputs the calculated sum total as an amount saved by the shopper within the first designated period.

Description

Presentation device, presentation method, program, and recording medium

The present invention relates to a presentation device, a presentation method, a program, and a recording medium, and particularly relates to grasping a saving situation. More specifically, the present invention relates to grasping the state of savings in the purchase price in an electronic market where a plurality of stores open.

Conventionally, an electronic market where goods can be bought and sold on the Internet is known. In recent years, groceries and daily necessities usually sold in supermarkets are bought and sold at shopping sites on the Internet. For example, Patent Document 1 discloses a technique related to a net super site in which a plurality of supermarkets participate. In such a shopping site, a shopper may repeatedly purchase similar products in a certain cycle such as weekly or monthly.

JP 2011-159059 A

You can check the history of the products you purchased on the shopping site, but the prices of the products fluctuate from day to day, so it is difficult for shoppers to know how much they can save by shopping well. . That is, there is a problem that it is difficult for the shopper to grasp the amount of saving.

The present invention solves the above-described problems, and an object of the present invention is to provide a presentation device, a presentation method, a program, and a recording medium suitable for grasping the amount saved in shopping.

A presentation device according to a first aspect of the present invention includes:
For each of the products purchased by the shopper within the first designated period, an acquisition unit that obtains the purchase price of the product and the first reference price of the product for the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. When,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
And an output unit that outputs the calculated sum as a shopper saving amount within the first designated period.

In the above presentation device,
The first reference price of the product is an average selling price of the product before the first designated period.

In the above presentation device,
The first reference price of the product is an average selling price of the product within the first designated period.

In the above presentation device,
The first reference price of the product is an average selling price of the product from the start of the first designated period until the purchase of the product by the shopper.

In the above presentation device,
The first reference price of the product is a suggested retail price of the product.

In the above presentation device,
A first reference price of the product,
The average selling price of the product before the first designated period,
The average selling price of the product within the first designated period,
The average selling price of the product from the start of the first specified period until the purchase of the product by the shopper, and the manufacturer's suggested retail price of the product,
It is characterized by the highest price.

In the above presentation device,
When the shopper tries to purchase a new product,
The acquisition unit acquires a sales price of the product to be newly purchased and a first reference price of the product to be newly purchased within a first designated period,
The calculating unit calculates a difference between a sales price of the product to be newly purchased and a first reference price of the product to be newly purchased;
The output unit outputs the calculated difference as a saving amount when the product to be newly purchased is purchased.

In the above presentation device,
The calculation unit reflects the benefit obtained by purchasing the product to be newly purchased in the calculated difference,
The output unit outputs a difference in which the privilege is reflected as a saving amount when the product to be newly purchased is purchased.

In the above presentation device,
The acquisition unit acquires a sales price of a product purchased by the shopper a plurality of times before the first designated period,
The extraction unit is configured to detect one or more products and the products from the products purchased a plurality of times before the first designated period until the difference between the sales price of the products and the saving amount reaches a predetermined range. Extract the sales price,
The output unit outputs the one or more products as recommended products to the shopper, and outputs a difference between a sum of selling prices of the one or more products and the saved amount.

In the above presentation device,
The acquisition unit acquires a second reference price of the product for the second designated period including the current time, and a selling price of the product,
The extraction unit extracts products whose acquired sales price is lower than the second reference price,
The calculation unit calculates a sum of differences between the sales price of the extracted product and the second reference price;
The output unit outputs the extracted products as recommended products, and outputs the sum as a shopper saving amount within the second designated period.

The presentation method according to the second aspect of the present invention is:
A presentation method executed by a presentation device,
The presenting device acquires a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period. Acquisition process;
The product that the presentation device is a product purchased by the shopper within the first designated period and the purchase price of the acquired product is lower than the first reference price of the acquired product An extraction process for extracting
A calculation step in which the presenting device calculates a sum of differences between the purchase price of the product extracted in the extraction step and the first reference price of the product;
The presenting device includes an output step of outputting the calculated sum as a shopper saving amount within the first designated period.

The program according to the third aspect of the present invention is:
Computer
An acquisition unit for acquiring a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. ,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
The calculated total is made to function as an output unit that outputs the saved amount of the shopper within the first designated period.

A non-transitory computer-readable recording medium according to the fourth aspect of the present invention is provided.
Computer
An acquisition unit for acquiring a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. ,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
A program is recorded that causes the calculated sum to function as an output unit that outputs the saved amount of the shopper within the first designated period.

Note that the non-transitory recording medium can be distributed and sold independently of the computer. Here, the non-temporary recording medium refers to a tangible recording medium. Non-temporary recording media are, for example, compact disks, flexible disks, hard disks, magneto-optical disks, digital video disks, magnetic tapes, semiconductor memories, and the like. The transitory recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, an electromagnetic wave, or the like. The temporary storage area is an area for temporarily storing data and programs, and is, for example, a volatile memory such as a RAM (Random Access Memory).

According to the present invention, it is possible to provide a presentation device, a presentation method, a program, and a recording medium suitable for grasping the amount saved in shopping.

It is a figure which shows the relationship between the presentation apparatus which concerns on embodiment of this invention, a shopper terminal, a shop terminal, and a shopping server. It is a figure which shows the example of the communication performed between a presentation apparatus, a shopper terminal, and a shopping server. It is a figure which shows the physical structure of the typical information processing apparatus with which the presentation apparatus which concerns on embodiment of this invention is implement | achieved. It is a figure which shows the function structure of the presentation apparatus which concerns on Embodiment 1. FIG. It is a figure for demonstrating a purchase history table. It is a figure for demonstrating a sales price table. It is a figure for demonstrating a manufacturer desired retail price table. It is a figure for demonstrating the top page of the shopping site containing a money-saving amount. 6 is a flowchart for explaining a presentation process performed by the presentation device according to the first embodiment. It is a figure for demonstrating the sales page containing a money-saving amount. It is a figure for demonstrating the sales page which does not include the savings amount. It is a figure for demonstrating the sales page containing a savings amount and a 1st reference price. 10 is a flowchart for explaining a presentation process performed by the presentation device according to the second embodiment. It is a figure for demonstrating the page regarding the purchase history information of a shopper. 10 is a flowchart for explaining a presentation process performed by the presentation device according to the third embodiment. It is a figure for demonstrating the page regarding the purchase history information of a shopper. 14 is a flowchart for explaining a presentation process performed by the presentation device according to the fourth embodiment.

(1. Overall configuration)
A presentation device 100 according to an embodiment of the present invention is connected to the Internet 500 as shown in FIG. In addition to the presentation device 100, the Internet 500 includes

shopper terminals

201, 202 to 20m (hereinafter collectively referred to as “shopper terminal 200”) and

store terminals

301, 302 to 30n (hereinafter collectively referred to as “shopper terminal 200”). And the shopping server 400 are connected to each other.

The presenting device 100 presents the saving amount based on an output request for the saving amount from the shopper terminal 200 or the shopping server 400.

The shopper terminal 200 is a terminal used by a shopper who browses and purchases products sold by a store in the electronic market.

The store terminal 300 is a terminal used in a store (seller) that sells products in the electronic market.

The shopping server 400 is a device that manages an electronic market in which goods and services are bought and sold on the Internet.

The relationship between the presentation device 100 and the shopping server 400 is not limited to that shown in FIG. For example, the presentation device 100 may be directly connected to the shopping server 400, or the presentation device 100 and the shopping server 400 may be configured integrally.

FIG. 2 shows an example of communication performed between the presentation device 100, the shopper terminal 200, and the shopping server 400 in the present application when the shopper terminal 200 requests presentation of the saving amount.

The shopper terminal 200 transmits a request for output of the saving amount within the designated period to the presentation device 100 (1-1).

The presenting apparatus 100 calculates a saving amount for the shopper that has transmitted the request from the shopper terminal 200, and outputs the calculated saving amount to the shopper terminal 200 (1-2).

Alternatively, the shopper terminal 200 performs a product browsing or purchasing procedure on the shopping server 400 (2-1).

When the shopping server 400 receives a product browsing or purchasing procedure from the shopper terminal 200, the shopping server 400 transmits a request to the presentation apparatus 100 for an output of the saving amount for the shopper who is browsing or purchasing the product from the shopper terminal 200. (2-2).

The presentation device 100 calculates a saving amount based on the request received from the shopping server 400, and transmits the saving amount to the shopping server 400 (2-3).

Shopping server 400 notifies shopper terminal 200 of the savings received from presentation device 100 (2-4).

(2. Outline configuration of information processing apparatus)
A physical configuration of a typical information processing apparatus 600 in which the presentation apparatus 100 according to the embodiment of the present invention is realized will be described.

As illustrated in FIG. 3, the information processing apparatus 600 includes a CPU (Central Processing Unit) 601, a ROM (Read Only Memory) 602, a RAM (Random Access Memory) 603, a storage device 604, and a NIC (Network Interface Card). 605, an image processing unit 606, an audio processing unit 607, a display 608, a speaker 609, and a controller 610.

The CPU 601 controls the operation of the information processing apparatus 600 as a whole, is connected to each component, and exchanges control signals and data.

The ROM 602 records an operating system program and various data necessary for operation control of the entire information processing apparatus 600.

The RAM 603 is for temporarily storing data and programs, and holds programs and data read from the storage device 604 and other data necessary for communication.

The storage device 604 includes a hard disk, a flash memory, and the like, and stores data processed by the information processing device 600. Further, the storage device 604 may be configured to include a device that reads data from a recording medium such as a CD (Compact Disc).

The NIC 605 is used to connect the information processing apparatus 600 to a computer communication network such as the Internet, and communicates with other information processing apparatuses and the like via the NIC 605.

The image processing unit 606 processes the data read from the storage device or the like by the image processor included in the CPU 601 or the image processing unit 606 and records the processed data in a frame memory included in the image processing unit 606. The image information recorded in the frame memory is converted into a video signal at a predetermined synchronization timing and output to the display 608.

The sound processing unit 607 converts the data read from the storage device or the like into an analog sound signal and outputs it from the speaker 609.

The controller 610 receives an instruction input from the user.

Hereinafter, the presentation apparatus 100 realized in the information processing apparatus 600 will be described with reference to FIGS. 1 to 17. When the information processing apparatus 600 is turned on, a program that functions as the presentation apparatus 100 according to the embodiment is executed, and the presentation apparatus 100 according to the embodiment is realized.

(3. Functional configuration of the presentation device of Embodiment 1)
The presentation device according to the first embodiment presents the shopper with the savings for the first designated period.

As shown in FIG. 4, the presentation device 100 includes an acquisition unit 101, an extraction unit 102, a calculation unit 103, and an output unit 104.

In the present embodiment and the embodiments described later, the CPU 601 and the NIC 605 cooperate to function as the acquisition unit 101 and the output unit 104, and the CPU 601 functions as the extraction unit 102 and the calculation unit 103.

The acquisition unit 101 acquires, for each product purchased by the shopper within the first designated period, the purchase price of the product and the first reference price of the product for the first designated period. .

The first designated period is a period for which a shopper's savings are calculated. For example, “last month”, “this month”, a specific month (for example, “February”), a specific week (for example, “twelfth week”), and the like. Hereinafter, the present embodiment will be described assuming that the first designated period is “last month”.

The first designated period may be set by an administrator of the electronic market, or may be set appropriately by the shopper.

The first reference price is a price that is used as a guide when calculating the savings for products purchased by the shopper within the first designated period.

For example, the first reference price is (1) the average selling price of the product before the first designated period, (2) the average selling price of the product within the first designated period, and (3) the first designated period. Either the average selling price of the product from the start to the purchase by the shopper, or (4) the manufacturer's suggested retail price of the product. Alternatively, the first reference price may be the highest price among the prices (1) to (4).

It should be noted that the electronic market manager, shopper, or seller who sells the product can select whether the first reference price is set to one of the above.

For example, the acquisition unit 101 refers to the purchase history DB 701 in which a history of purchases of products and services by the shopper in the electronic market is recorded, and for each of the products purchased by the shopper within the first designated period, Get the purchase price of a product.

For example, the purchase history DB 701 stores a purchase history table 701a as shown in FIG.

In the purchase history table 701a, a shopper ID 701a1, a purchased product ID 701a2 of a purchased product, a purchase date and time 701a3 of purchasing the product, and a purchase price 701a4 are registered in association with each other.

For example, the second line of the purchase history table 701a in FIG. 5 shows that a shopper with a shopper ID “A” (hereinafter “shopper A”) has a product with a purchase product ID “X” (hereinafter “product X”). It shows that it purchased for "4000 yen" at "10:00 on April 1, 2015".

Here, it is assumed that shopper A requests the presentation apparatus 100 to present a saving amount. For example, assume that the current time is “May 10, 2015” and the first designated period is set to “Last month”. In this case, the acquisition unit 101 refers to the purchase history table of FIG. 5 and determines the purchase product ID (for example, from the purchase history from “April 1, 2015” to “April 30, 2015” of shopper A. , “Y”, “X”, “Z”) and purchase price (for example, “4000 yen”, “2000 yen”, “3100 yen”).

In addition, the acquisition unit 101 refers to the product information DB 702 in which information such as products sold on the shopping site is registered, for each product purchased by the shopper within the first designated period. The first reference price of is acquired.

For example, in the product information DB 702, a sales price table 702a as shown in FIG. 6 is stored.

In the sales price table 702a, a product ID 702a1, a sales period 702a2, and a sales price 702a3 are registered in association with each other.

For example, the second line of the sales price table 702a in FIG. 6 shows that the product with the product ID “X” is “from March 1, 2015 at 0:00 to March 10, 2015 at 11:59:59” on the shopping site. "4500 yen" until "."

Alternatively, the product information DB 702 may store a manufacturer suggested retail price table 702b as shown in FIG.

In the manufacturer desired retail price table 702b, a product ID 702b1 and a manufacturer desired retail price 702b2 are registered in association with each other.

For example, the first line of the manufacturer suggested retail price table 702b in FIG. 7 indicates that the manufacturer suggested retail price of the product with the product ID “X” is “4600 yen”.

For example, when the first reference price is (1) the average sales price of the product before the first specified period, the acquisition unit 101 acquires the product purchased in the first specified period “last month (April)”. For each, the sales price for a predetermined period (for example, “March” or “January to March”) before the first designated period is obtained from the sales price table 702a of FIG. And the acquisition part 101 calculates | requires the average of the obtained sales price, and makes the said average the 1st reference price.

Alternatively, if the first reference price is (2) the average selling price of the product within the first designated period, the acquiring unit 101 may obtain the product purchased during the first designated period “last month (April)”. For each, the sales price within the first designated period (“April”) is obtained from the sales price table 702a of FIG. And the acquisition part 101 calculates | requires the average of the obtained sales price, and makes the said average the 1st reference price.

Alternatively, when the first reference price is (3) the average selling price of the product from the start of the first specified period until the purchase of the product by the shopper, the acquisition unit 101 obtains the first specified period “ For each product purchased in “Last month (April)”, from the start of the first designated period (“April 1”) to the time of purchase of each product by Shopper A (for example, for product X, at the time of purchase) The sales price up to “May 9, 2015”) is obtained from the sales price table 702a of FIG. And the acquisition part 101 calculates | requires the average of the obtained sales price, and makes the said average the 1st reference price.

Alternatively, when the first reference price is (4) the manufacturer's suggested retail price of the product, the acquisition unit 101 performs the processing shown in FIG. 7 for each product purchased in the first designated period “last month (April)”. The manufacturer's suggested retail price of the product X is obtained with reference to the manufacturer's suggested retail price table 702b. Then, the acquisition unit 101 sets the obtained price as the first reference price.

Alternatively, if the first reference price is the highest price among the prices (1) to (4), the acquisition unit 101 obtains the prices (1) to (4) and compares them. The maximum amount is specified, and the maximum amount is set as the first reference price.

Note that a shopper or an electronic market manager can set the first reference price as described above (1) to (4) or the highest price among them.

Further, the purchase history table 701a may be created by the presentation device 100 or may be created by another device. Further, the sales price table 702a and the manufacturer's suggested retail price table 702b may be created in the shopping server 400 or may be created by other devices.

Further, the purchase history DB 701 and the product information DB 702 may be stored in a storage device such as an external server, or may be stored in the RAM 603 or the storage device 604.

The extraction unit 102 extracts products that are purchased by the shopper within the first designated period, and for which the purchase price of the acquired product is lower than the first reference price of the acquired product.

For example, it is assumed that the first reference prices of the product X, the product Y, and the product Z are “4500 yen”, “1900 yen”, and “3100 yen”, respectively. The extraction unit 102 compares the first reference price with the purchase prices of the product X, the product Y, and the product Z purchased by the shopper A last month, “4000 yen”, “2000 yen”, and “3000 yen”. Then, the product X and the product Z whose purchase price is lower than the first reference price are extracted.

The calculation unit 103 calculates the sum of the differences between the purchase price of the product extracted by the extraction unit 102 and the first reference price of the product.

For example, for the product X and the product Z, the calculation unit obtains the total difference between the purchase price and the first reference price, “500 yen” + “100 yen” = “600 yen”.

The output unit 104 outputs the calculated sum as a shopper saving amount within the first designated period.

That is, the output unit 104 outputs “600 yen” as the saving amount of the shopper A last month. For example, when the shopper A logs in to a shopping site in the electronic market, the output unit 104 displays a saving amount (box 811) on the top page 810 of the shopping site as shown in FIG.

The display example is not limited to the above. For example, a message notifying how much the shopper has saved can be displayed on a page displaying a list of product search results or next to a shopping cart display included in a sales page. It may be displayed.

In addition, in order to notify what kind of product the saving amount has been obtained, a list including the product extracted by the extraction unit 102, its purchase price and the first reference price is displayed. You may make it display on request.

According to this embodiment, it is possible to appropriately acquire savings for a specified period, such as “savings for shopping last month” and “savings for shopping this month”. Then, by presenting the amount saved in the past to the shopper, the willingness to purchase a new product can be enhanced.

In addition, by setting the first reference price as the average sales price of the product before the first designated period (1), how much from the average price of the selling price fluctuated in a predetermined period before the designated period You can show your shopper what you saved.

In addition, by setting the first reference price as the average selling price of the product within the first designated period (2), the saving amount from the average price of the selling price fluctuated in the designated period can be presented to the shopper. it can.

In addition, by changing the first reference price to (3) the average selling price of the product from the start of the first specified period until the purchase of the product by the shopper, it fluctuates in the most recent period until the purchase. The savings from the average price of the sold price can be presented.

Also, by making the first reference price the (4) manufacturer suggested retail price of the product, it is possible to present the saving amount of the product purchased at a lower price than the manufacturer suggested retail price.

Alternatively, by making the first reference price the highest price among the prices (1) to (4) above, it is possible to extract more products that could be saved, and to increase the amount of money saved Can be presented.

Note that if the extraction unit 102 does not extract a product whose purchase price is lower than the first reference price, that is, if the product cannot be saved, the calculation unit 103 does not calculate the sum of the differences, and the output unit 104 Do not display savings.

構成 With such a configuration, it is possible to present only information that has an effect of prompting a shopper to purchase. In addition, notifying that the saving has not been possible may reduce the purchase intention of the shopper, but this can be prevented.

(4. Operation of the presentation device of the first embodiment)
An operation until the presentation apparatus 100 according to the present embodiment outputs a saving amount will be described. For example, when the presentation apparatus 100 receives an output request for savings from the shopper terminal 200, the presentation apparatus 100 starts the process illustrated in FIG. In the following, it is assumed that the shopper A transmits a savings amount output request from the shopper terminal 200 to the presentation device 100 so that the savings amount of last month is output.

The acquisition unit 101 acquires, for each product purchased by the shopper within the first designated period, the purchase price of the product and the first reference price of the product for the first designated period. (Step S101).

For example, the acquisition unit 101 refers to the purchase history table 701a in FIG. 5 and acquires the purchase price of the product X, the product Y, and the product Z purchased by the shopper A last month (“April”). Further, the acquisition unit 101 refers to the sales price table 702a in FIG. 6 or the manufacturer's suggested retail price table 702b in FIG. 7, and the above prices (1) to (4) or the highest price among these prices. A first reference price is obtained.

The extraction unit 102 extracts products that are purchased by the shopper within the first designated period, and for which the purchase price of the acquired product is lower than the first reference price of the acquired product ( Step S102).

For example, the extraction unit 102 compares the purchase price of the product X, the product Y, and the product Z purchased during the last month (within the first designated period) with the first reference price of each product, Extract products whose purchase price is lower than the base price. For example, the purchase prices of the product X, the product Y, and the product Z are “4000 yen”, “2000 yen”, and “3000 yen”, respectively, and the first reference price of the product X, the product Y, and the product Z is Assuming that they are “4500 yen”, “1900 yen”, and “3100 yen”, respectively, the extraction unit 102 extracts the product X and the product Z.

The calculating unit 103 calculates the total difference between the purchase price of the extracted product and the first reference price (step S103).

For example, for the product X and the product Z extracted by the extraction unit 102, the calculation unit 103 obtains “600 yen”, the total sum of the differences obtained by subtracting the purchase price from the first reference price. On the other hand, since the purchase price of the product Y last month is “2000 yen” and the first base price of the product Y is “1900 yen”, subtracting the purchase price from the first base price becomes a negative value. In such a case, the product is not extracted by the extraction unit 102, and is excluded from the calculation target of the saving amount (the sum of the differences).

The output unit 104 outputs the calculated sum as a shopper saving amount within the first designated period (step S104).

For example, as shown in FIG. 8, the output unit 104 displays the saving amount “600 yen” of the shopper A last month on a page presented to the shopper.

(5. Functional configuration of the presentation device of Embodiment 2)
The presentation device according to the second embodiment presents a saving amount when a product to be newly purchased is purchased.

The presentation device 100 of this embodiment includes an acquisition unit 101, an extraction unit 102, a calculation unit 103, and an output unit 104, as in the first embodiment. Hereinafter, functions that are added to or replaced with the functions of the first embodiment will be described.

When the shopper tries to purchase a new product, the acquisition unit 101 obtains the sales price of the product to be newly purchased and the first reference price of the product to be newly purchased within the first designated period. , Get.

“The shopper wants to purchase a new product” means, for example, “display the product sales page in the browser”, “put the product in the shopping cart”, “add the product to the shopping cart or register it as a favorite” It has been purchased but not yet purchased, and the contents list of the shopping cart and the favorite list are displayed on the browser. "

For example, when the shopper intends to purchase a new product X, that is, when the shopper displays the sales page of the product X in the browser, the acquisition unit 101 refers to the sales price table 702a in FIG. And the first reference price of the product X within the first designated period (for example, “during last month”).

The calculation unit 103 calculates the difference between the sales price of the product to be newly purchased and the first reference price of the product to be newly purchased.

For example, if the sales price of the product X to be newly purchased is “4200 yen” and the first reference price of the product X is “4500 yen”, the calculation unit 103 calculates the difference between these prices. Ask for "300 yen".

The output unit 104 outputs the calculated difference as a saving amount when a product to be newly purchased is purchased.

For example, the output unit 104 displays the calculated saving amount on the sales page 820 (FIG. 10) of the product X to be newly purchased (box 821).

Further, the output unit 104 may not calculate a saving amount for a product to be newly purchased, that is, the selling price of the product to be newly purchased is the first reference price of the product to be newly purchased. If the difference is not less than, the difference calculated by the calculation unit 103 is not output.

For example, when the difference obtained by subtracting the sales price of the product X from the first reference price of the product X is 0 yen or less, the output unit 104 displays a sales page 820 that does not include the saving amount as illustrated in FIG. Display.

Further, when the screen on which the saving amount is displayed is clicked and the mouse is moved to such a screen, the details of the first reference price used for calculating the saving amount may be displayed.

For example, when the mouse is moved over the box 821 in FIG. 12 with the cursor 822, a pop-up 823 is displayed. For example, if the first base price is the average selling price “4500 yen” of the product X within the first designated period (last month), the pop-up 823 will display “The last month's average selling price was 4500 yen. "You can save 300 yen because it is currently 4200 yen." If the first base price is from the start of the first designated period (this month) to the time of purchase of the product (when trying to purchase), a pop-up 823 displays “Average from the beginning of this month to today” “The selling price was 4500 yen. Currently it is 4200 yen, so you can save 300 yen.”

According to the present embodiment, when the shopper indicates the intention of purchasing the product in some form, the saving amount when the product is purchased is presented, so that the purchase can be promoted. In addition, if the saving cannot be made, the intention to purchase can be prevented from being reduced by not informing that the saving cannot be made. Also, by showing information that is the basis for the savings, the shopper can purchase the savings with peace of mind.

In addition, the calculation unit 103 may reflect the benefit obtained when purchasing a product to be newly purchased in the calculated difference.

Then, the output unit 104 may output a difference reflecting the benefit as a saving amount when a product to be newly purchased is purchased.

Suppose, for example, that when the purchase of the product X is completed, “100 points” are given as points that can be used on the shopping site. Assuming that “1 point” can be purchased for “1 yen”, the calculation unit 103 converts the points into an amount of money, and adds “100 yen” to the sum of the calculated differences “300 yen” to save. The amount is calculated as “400 yen”.

Then, the output unit 104 presents to the shopper as “400 yen” as the saving amount when the product X is newly purchased.

Note that the privilege is not limited to the points given when the purchase is completed, and may be, for example, an amount to be returned after the first designated period has elapsed.

With such a configuration, it is possible to present a higher amount of savings by reflecting the benefits obtained when purchased in the amount of savings, thereby further promoting the purchase of shoppers.

(6. Operation of the presentation device of the second embodiment)
An operation until the presentation apparatus 100 according to the present embodiment outputs a saving amount will be described. For example, when the presentation apparatus 100 receives a browsing request for a product sales page from the shopper terminal 200, the presentation apparatus 100 starts the process illustrated in FIG.

The acquiring unit 101 acquires the sales price of the product to be newly purchased and the first reference price of the product to be newly purchased within the first designated period (step S201).

For example, the acquisition unit 101 refers to the sales price table 702a in FIG. 6 and acquires the current sales price of the product X and the first reference price of the product X within the first designated period.

Next, the calculation unit 103 determines whether or not the acquired sales price is lower than the acquired first reference price (step S202). When it is determined that the acquired sales price is lower than the acquired first reference price (step S202: Yes), the calculation unit 103 determines the sales price of the product to be newly purchased and the new purchase price. A difference from the first reference price of the product to be purchased is calculated (step S203). On the other hand, when it is determined that the acquired sales price does not fall below the acquired first reference price (step S202: No), the process ends.

For example, when the sales price of the product X to be newly purchased is “4200 yen” and the first reference price of the product X is “4500 yen”, the calculation unit 103 sets the sales price to the first price. Judge that the price is below the base price, and calculate the difference between the prices as “300 yen”. On the other hand, if the sales price of the product X to be newly purchased is “4200 yen” and the first reference price of the product X is “4100 yen”, the calculation unit 103 sets the sales price to the first price. It is determined that the price is not lower than the reference price, and the process ends.

For example, as illustrated in FIG. 10, the output unit 104 displays the calculated saving amount “300 yen” on the sales page of the product X.

(7. Functional configuration of the presentation device of Embodiment 3)
The presentation device according to the third embodiment recommends a product to the shopper based on the saving amount in the first designated period.

The acquisition unit 101 acquires the selling price of a product that has been purchased a plurality of times before the first designated period.

For example, when the first designated period is “last month”, the acquisition unit 101 refers to the purchase history table 701a, identifies a product purchased multiple times before the previous month, and refers to the sales price table 702a. To obtain the current selling price of those products.

The extraction unit 102 selects one or more products and the sales price of the product from the products purchased a plurality of times before the first designated period until the difference between the sales price of the product and the saving amount reaches a predetermined range. To extract.

For example, it is assumed that the products purchased a plurality of times before the first designated period are “product X”, “product Y”, “product Z”, “product V”, “product W”, and “product U”. In addition, the respective selling prices are “1000 yen”, “950 yen”, “1200 yen”, “500 yen”, “300 yen”, and “800 yen”. Further, it is assumed that the shopper's saving amount within the first designated period is “1000 yen”. Then, the predetermined range is set to a range of difference obtained by subtracting the selling price from the saved amount, and is set to “100 yen or more”. When the selling price of “product X”, “product Y”, and “product Z” is compared with the saving amount, the difference does not satisfy the predetermined range (the difference is less than the predetermined range or a negative value). 102 does not extract these products. On the other hand, the difference obtained by subtracting the selling price of “product V” from the saved amount is “500 yen”, which satisfies the predetermined range. Further, the difference “200 yen” obtained by subtracting “300 yen” of “product W” from this difference also satisfies the predetermined range. Therefore, the extraction unit 102 extracts “product V” and “product W”. In this way, the extraction unit 102 repeatedly extracts products until the difference between the sum of sales prices and the amount of saving reaches a predetermined range.

In addition, when there are a plurality of combinations of products (including a case where there is only one product) satisfying the predetermined range, a combination of products closest to the predetermined range may be extracted. In addition, when there are a plurality of combinations closest to the predetermined range, the one having a larger number of products may be extracted.

The output unit 104 outputs one or more products extracted by the extraction unit 102 as recommended products to the shopper, and outputs the difference between the sum of the selling prices of the one or more products and the saving amount.

For example, the output unit 104 presents “product V” and “product W” extracted by the extraction unit 102 as recommended products to the shopper, and presents a difference “200 yen” between the total sales price and the saving amount. To do.

For example, in the page 900 including the purchase history information of the shopper A, the output unit 104 includes the recommended product and the total sales price of the recommended product, together with the saving amount and the first reference price within the designated first designated period. Display the difference from the savings. For example, the first designated period is “last month”, and the total purchase price of the products X and Z purchased last month is “7000 yen”, and the first reference price of these products (here, the average of last month) Suppose the sum of sales price is “8000 yen”. As shown in FIG. 14, the output unit 104, on the page 900 including purchase shopper A's purchase history information, “Purchased product X and product Z for a total of 7000 yen last month. The total sales price was “8000 yen, so the amount saved last month is 1000 yen” is displayed.

According to this embodiment, a product that has been purchased a plurality of times in the past and can be purchased with a saved amount can be recommended to the shopper. Thereby, it is possible to prompt the shopper to purchase a product with a high probability of purchase. Furthermore, by presenting an amount that can be saved by purchasing a recommended product, the shopper can be more motivated to purchase.

Note that the predetermined range is not limited to the above example. For example, the predetermined range may be “± 100 yen”, and one or more products may be extracted so as to be within this range. That is, even if the sum of the selling prices of one or more products is higher than the savings, it may be presented to the shopper as a recommended product if it is within a predetermined range. With such a configuration, it is possible to recommend a product that uses up the saved amount. Also, if the sum of the selling prices of one or more products is higher than the saving amount, the saving amount is not displayed. Thereby, it is possible to prevent the willingness to purchase to be reduced.

(8. Operation of the presentation device of the third embodiment)
An operation until the presentation apparatus 100 according to the present embodiment outputs a saving amount will be described. For example, when the presentation apparatus 100 receives an output request for savings from the shopper terminal 200, the presentation apparatus 100 starts the process illustrated in FIG. Note that the processing in steps S301 to S303 in the flowchart in FIG. 15 is the same as the processing in steps S101 to S103 in the flowchart in FIG. Therefore, these processes are omitted.

The acquisition unit 101 acquires the selling price of a product that has been purchased a plurality of times before the first designated period (step S304).

The extraction unit 102 extracts a product satisfying a predetermined range in the difference between the sales price of the product and the saving amount from the product purchased a plurality of times before the first designated period, and the sales price of the product (step) S305).

For example, the extraction unit 102 selects “product X”, “product Y”, “product Z”, “product V”, “product W”, and “product U” purchased multiple times before the first designated period. Then, “product V” having a selling price of “500 yen” and satisfying “100 yen or more” within a predetermined range is extracted from the saving amount “1000 yen”.

The extraction unit 102 determines whether or not the difference between the total sales price of the extracted products and the saving amount satisfies a predetermined range (step S306). When the extraction unit 102 determines that the difference satisfies the predetermined range (step S306; Yes), the extraction unit 102 returns to step S305. On the other hand, if the extraction unit 102 determines that the difference does not satisfy the predetermined range (step S306; No), the extraction unit 102 discards the most recently extracted product (step S307).

For example, in the case where “product V” is first extracted, the extraction unit 102 calculates a difference “500 yen” obtained by subtracting the sales price “500 yen” of “product V” from the saving amount “1000 yen”. It is determined that the range is satisfied, and the process returns to step S305 to extract other products (such as “product W”). On the other hand, if “product U” is extracted in a state where “product V” and “product W” have already been extracted, the extraction unit 102 sums the extracted products “1600 yen” (500 yen + 300 yen + 800). The difference “−600 yen” between the yen) and the saving amount “1000 yen” is determined not to satisfy the predetermined range, and the most recently extracted “product U” is discarded from the extracted product group.

The output unit 104 outputs the saving amount, the recommended product (extracted product), and the difference between the sum of the sales amount of the recommended product and the saving amount (step S308).

For example, the output unit 104 determines that the difference “200 yen” between the sum of the selling prices and the saving amount satisfies the predetermined range “100 yen or more”, so that “product V” and “product W” are recommended products to the shopper. And a saving amount “1000 yen” for the first designated period, and a difference “200 yen” between the sum of the sales amounts of the recommended products and the saving amount are presented (FIG. 14). Note that if there is no recommended product, step S308 is skipped.

(9. Functional configuration of presentation device of embodiment 4)
The presentation device according to the fourth embodiment recommends a product to the shopper based on the saving amount in the second designated period.

The acquisition unit 101 acquires the second reference price of the product for the second designated period including the current time and the selling price of the product.

For example, the second designated period including the present time is “this month”. The second designated period may be set by an administrator of the electronic market, or may be set appropriately by the shopper.

For example, the acquisition unit 101 refers to the sales price table 702a, the second reference price of the product X, the product Y, and the product Z being sold in the second designated period, the current sales price of the product, To get.

Note that the second reference price is, for example, (1) the average selling price of the product before the second designated period, (2) the average selling price of the product within the second designated period, and (3) the second designated price. The average selling price of the product from the start of the period until the purchase by the shopper, (4) the manufacturer's suggested retail price of the product, or the highest price among the prices of (1) to (4) Also good.

For example, the first base price of the product for the first specified period is “the average selling price of the product last month”, and the second base price of the product for the second specified period including the current time is “this month Is the “average selling price of the product so far”.

The extraction unit 102 extracts products whose acquired selling price is lower than the second reference price.

The extraction unit 102 assumes that the sales prices of the acquired product X, product Y, and product Z are “4000 yen”, “2000 yen”, and “3000 yen”, respectively. If the base price of 2 (the average sales price of product X, product Y, and product Z so far this month) is “4400 yen”, “2100 yen”, and “2900 yen”, the extraction unit 102 X and product Y are extracted.

The calculation unit 103 calculates the sum of the differences between the sales price of the extracted product and the second reference price.

For example, the calculation unit 103 obtains the sales prices “4000 yen” and “2000 yen” for the products X and Y, and the average sales prices “4400 yen” and “2100 yen” for the products X and Y this month. The total difference of “500 yen” is calculated.

The output unit 104 outputs the extracted products as recommended products, and outputs the sum as a shopper saving amount within the second specified period.

For example, as illustrated in FIG. 16, the output unit 104 displays the extracted product X and product Y as recommended products on the page 900 related to the purchase history information of the shopper A, and within the first designated period (last month). Along with the saving amount “1000 yen”, “500 yen” is displayed as the saving amount of the shopper within the second designated period (this month). In FIG. 16, “the current selling prices of the product X and the product Y are“ 4000 yen ”and“ 2000 yen ”. The average selling price of the product X and the product Y this month so far“ 4400 yen ”,“ 2100 "Yen", so if you purchase these products, you may display the message "The savings are" 500 yen "."

According to this embodiment, it is possible to prompt the shopper to purchase by knowing the amount of money that can be saved if the product is purchased.

(10. Operation of presentation device according to embodiment 4)
An operation until the presentation apparatus 100 according to the present embodiment outputs a saving amount will be described. For example, when the presentation apparatus 100 receives an output request for savings from the shopper terminal 200, the presentation apparatus 100 starts the process illustrated in FIG. Note that the processing in steps S401 to S403 in the flowchart in FIG. 17 is the same as the processing in steps S101 to S103 in the flowchart in FIG. Therefore, these processes are omitted.

The acquisition unit 101 acquires the second reference price of the product for the second specified period including the current time and the selling price of the product (step S404).

For example, the acquisition unit 101 refers to the sales price table 702a, the second reference price “4400 yen” of the products X, Y, and Z being sold within the second designated period (“this month”), “2100 yen” and “2900 yen” and the current selling prices “4000 yen”, “2000 yen”, and “3000 yen” of the product are acquired.

The extraction unit 102 extracts products whose acquired selling price is lower than the second reference price (step S405).

For example, the extraction unit 102 extracts the product X and the product Y.

The calculating unit 103 calculates the sum of the differences between the sales price of the extracted product and the second reference price (step S406).

For example, the calculation unit 103 calculates the sum “500” of the difference between the sales prices “4000 yen” and “2000 yen” of the products X and Y and the reference prices “4400 yen” and “2100 yen” of the products X and Y. Yen "is calculated.

The output unit 104 outputs the extracted products as recommended products, and outputs the sum as a shopper saving amount within the second designated period (step S407).

For example, in the page 900 related to the purchase history information of the shopper A, the output unit 104, together with the saving amount “1000 yen” within the first designated period (last month), the recommended products X and Y, the second The saving amount “500 yen” within the specified period (this month) is displayed.

The present invention is capable of various embodiments and modifications without departing from the broad spirit and scope of the present invention. The above-described embodiments are for explaining the present invention and do not limit the scope of the present invention. In other words, the scope of the present invention is shown not by the embodiments but by the claims. Various modifications within the scope of the claims and within the scope of the equivalent invention are considered to be within the scope of the present invention.

DESCRIPTION OF SYMBOLS 100 Presentation apparatus 101 Acquisition part 102 Extraction part 103 Calculation part 104

Output part

200, 201, 202-20m Shoppers terminal 300, 301, 302-30n Shop terminal 400 Shopping server 500 Internet 600 Information processing apparatus 601 CPU
602 ROM
603 RAM
604 Storage device 605 NIC
606 Image processing unit 607 Audio processing unit 608 Display 609 Speaker 610 Controller 701 Purchase history DB
702 Product Information DB
810 Shopping

site top page

811, 821 Box 820 Sales page 822 Cursor 823 Pop-up 900 pages

Claims

For each of the products purchased by the shopper within the first designated period, an acquisition unit that obtains the purchase price of the product and the first reference price of the product for the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. When,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
An output device, comprising: an output unit that outputs the calculated sum as a shopper saving amount within the first designated period.
The presentation device according to claim 1,
The first reference price of the product is an average selling price of the product before the first designated period.
The presentation device according to claim 1,
The first reference price of the product is an average selling price of the product within the first designated period.
The presentation device according to claim 1,
The first reference price of the product is an average selling price of the product from the start of the first designated period until the purchase of the product by the shopper.
The presentation device according to claim 1,
The presentation device, wherein the first reference price of the product is a manufacturer's suggested retail price of the product.
The presentation device according to claim 1,
A first reference price of the product,
The average selling price of the product before the first designated period,
The average selling price of the product within the first designated period,
The average selling price of the product from the start of the first specified period until the purchase of the product by the shopper, and the manufacturer's suggested retail price of the product,
A presentation device characterized by the highest price.
The presentation device according to claim 1,
When the shopper tries to purchase a new product,
The acquisition unit acquires a sales price of the product to be newly purchased and a first reference price of the product to be newly purchased within a first designated period,
The calculating unit calculates a difference between a sales price of the product to be newly purchased and a first reference price of the product to be newly purchased;
The output device, wherein the output unit outputs the calculated difference as a saving amount when the product to be newly purchased is purchased.
The presentation device according to claim 7,
The calculation unit reflects the benefit obtained by purchasing the product to be newly purchased in the calculated difference,
The said output part outputs the difference in which the said privilege was reflected as a money-saving amount when purchasing the goods which are going to purchase newly. The presentation apparatus characterized by the above-mentioned.
The presentation device according to claim 1,
The acquisition unit acquires a sales price of a product purchased by the shopper a plurality of times before the first designated period,
The extraction unit is configured to detect one or more products and the products from the products purchased a plurality of times before the first designated period until the difference between the sales price of the products and the saving amount reaches a predetermined range. Extract the sales price,

The output unit outputs the one or more products as recommended products to the shopper, and outputs a difference between a total sales price of the one or more products and the savings amount. .
The presentation device according to claim 1,
The acquisition unit acquires a second reference price of the product for the second designated period including the current time, and a selling price of the product,
The extraction unit extracts products whose acquired sales price is lower than the second reference price,
The calculation unit calculates a sum of differences between the sales price of the extracted product and the second reference price;
The output device outputs the extracted product as a recommended product, and outputs the sum as a saving amount of the shopper within the second designated period.
A presentation method executed by a presentation device,
The presenting device acquires a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period. Acquisition process;
The product that the presentation device is a product purchased by the shopper within the first designated period and the purchase price of the acquired product is lower than the first reference price of the acquired product An extraction process for extracting
A calculation step in which the presenting device calculates a sum of differences between the purchase price of the product extracted in the extraction step and the first reference price of the product;
The presentation method comprises: an output step of outputting the calculated sum as a shopper saving amount within the first designated period.
Computer
An acquisition unit for acquiring a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. ,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
A program that causes the calculated total to function as an output unit that outputs the saved amount of the shopper within the first designated period.
Computer
An acquisition unit for acquiring a purchase price of the product and a first reference price of the product for the first designated period for each of the products purchased by the shopper within the first designated period;
An extraction unit that extracts products that are purchased by the shopper within the first designated period and whose purchase price of the acquired product is lower than the first reference price of the acquired product. ,
A calculation unit that calculates a sum of differences between the purchase price of the product extracted by the extraction unit and the first reference price of the product;
A non-transitory computer-readable recording medium recording a program, wherein the calculated sum is made to function as an output unit that outputs the shopper's savings within the first designated period.