WO2016177216A1 - 一种内容植入的实现方法和装置 - Google Patents

一种内容植入的实现方法和装置 Download PDF

Info

Publication number
WO2016177216A1
WO2016177216A1 PCT/CN2016/078114 CN2016078114W WO2016177216A1 WO 2016177216 A1 WO2016177216 A1 WO 2016177216A1 CN 2016078114 W CN2016078114 W CN 2016078114W WO 2016177216 A1 WO2016177216 A1 WO 2016177216A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
user terminal
webpage address
connection
content
Prior art date
Application number
PCT/CN2016/078114
Other languages
English (en)
French (fr)
Inventor
张纪伟
吴丽梅
杨金舟
侯振强
Original Assignee
中兴通讯股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 中兴通讯股份有限公司 filed Critical 中兴通讯股份有限公司
Publication of WO2016177216A1 publication Critical patent/WO2016177216A1/zh

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/20—Network architectures or network communication protocols for network security for managing network security; network security policies in general
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding

Definitions

  • This document relates to, but is not limited to, the field of communication technologies, and in particular, to a method and apparatus for implementing content implantation.
  • the content embedding system has been developed in recent years, and it is a value-added service system for homepage embedding and content embedding for various terminals including mobile phones, PCs, and PADs.
  • the content embedding method in the related art directly inserts the content into the webpage that the user normally browses, so the content embedding has a great influence on the normal online activity of the user, which may cause slow opening of the webpage, increase of network access delay, etc.
  • the problem affects the user's normal online experience.
  • This paper provides an implementation method and device for content embedding, which enables the content embedding process to be executed in parallel with the normal online process of the user, and mitigates the influence of content embedding on the normal online activity of the user.
  • the embodiment of the invention provides a method for implementing content embedding, the method comprising:
  • connection request After detecting the connection request sent by the user terminal and connecting to the first webpage address, determining the attribute of the user according to the connection request;
  • connection response is used to instruct the user terminal to initiate a connection request to the first webpage address and the webpage address of the implanted content, respectively.
  • detecting a connection request of the first webpage address sent by the user terminal including:
  • a connection request sent by the user terminal to connect to the first webpage address is detected by the optical link that is connected in parallel at the exit of the access device.
  • determining a user attribute according to the connection request including:
  • the basic information of the user is extracted from the connection request, and the Radius message of the remote user dialing authentication system of the user is queried according to the basic information of the user, and the attribute information of the user is obtained.
  • the attribute information of the user includes at least one of the following information: a user account, a package type, a user terminal type, a user terminal location area, and a uniform resource locator URL of the HTTP GET request.
  • connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, including:
  • the script file is used by the user terminal to automatically execute the script file, and then initiates a connection request to the first webpage uniform resource locator URL and the implanted content URL respectively.
  • connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, including:
  • the script file is used to automatically perform the connection request to the first webpage uniform resource locator URL and the implanted content URL after the user terminal automatically executes the script file; and the server corresponding to the implanted content URL is returned. After the response content, the implanted content is displayed in a floating window.
  • An embodiment of the present invention provides an apparatus for implementing content embedding, the apparatus comprising:
  • the policy execution module is configured to: after detecting the connection request sent by the user terminal to connect to the first webpage address, determine the attribute of the user according to the connection request, and send a query request to the policy control center module, where the attribute information of the user is carried; After receiving the query response returned by the policy control center module, extracting the webpage address of the implanted content from the webpage; forging the broken chain packet and sending the packet to the first
  • the server corresponding to the webpage address cancels the connection request of the user terminal, and the connection response of the server corresponding to the first webpage address is forged and sent to the user terminal; the connection response is used to indicate that the user terminal separately Determining a connection request by the first webpage address and the webpage address of the implanted content;
  • the policy control center module is configured to: after receiving the query request sent by the policy execution module, determine the implanted content according to the attribute information of the user, and return a query response to the policy execution module, where the webpage address of the implanted content is carried .
  • the policy execution module is configured to detect, by using the following manner, a connection request of the first webpage address sent by the user terminal: detecting, by the optical link connected in parallel with the exit of the access device, the first webpage address sent by the user terminal. Connection request.
  • the policy execution module is configured to determine the attribute of the user according to the connection request in the following manner:
  • the basic information of the user is extracted from the connection request, and the Radius message of the remote user dialing authentication system of the user is queried according to the basic information of the user, and the attribute information of the user is obtained.
  • the attribute information of the user includes at least one of the following information: a user account, a package type, a user terminal type, a user terminal location area, and a uniform resource locator URL of the HTTP GET request.
  • the policy execution module is configured to forge the connection response of the server corresponding to the first webpage address and send the connection response to the user terminal: forging the connection response of the server corresponding to the first webpage address, Carrying a script file in the connection response;
  • the script file is used by the user terminal to automatically execute the script file, and then initiates a connection request to the first webpage uniform resource locator URL and the implanted content URL respectively.
  • the policy execution module is configured to forge the connection response of the server corresponding to the first webpage address and send the connection response to the user terminal: forging the connection response of the server corresponding to the first webpage address, Carrying a script file in the connection response;
  • the script file is used to automatically initiate a connection request to the first webpage URL and the embedded content URL after the user terminal automatically executes the script file; and after receiving the response content returned by the server corresponding to the embedded content URL,
  • the implanted content is displayed in a floating window.
  • the embodiment of the invention further provides a computer readable storage medium storing computer executable instructions, which are implemented when executed by a processor.
  • an implementation method and apparatus for content embedding determines a user attribute according to a connection request of a user terminal to connect to a first webpage address, and determines an implanted content according to a user attribute, and forges
  • the chain packet is sent to the server corresponding to the first webpage address to cancel the connection request of the user terminal, and the connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, and the user terminal according to the
  • the indication of the connection response initiates a connection request to the first webpage address and the webpage address of the implanted content, respectively, while displaying the webpage content and the implanted content.
  • the embodiment of the invention can enable the content embedding process to be performed in parallel with the normal online process of the user, and mitigate the influence of content embedding on the normal online activity of the user.
  • FIG. 1 is a flowchart of a method for implementing content implantation according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of an apparatus for implementing content embedding according to an embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of an implementation system for content embedding according to Embodiment 1 of the present invention.
  • FIG. 4 is an information interaction diagram of a method for implementing content embedding according to Embodiment 1 of the present invention.
  • an embodiment of the present invention provides a method for implementing content embedding, where the method includes:
  • Step S10 After detecting a connection request sent by the user terminal and connecting to the first webpage address, determining an attribute of the user according to the connection request;
  • Step S20 determining the implanted content according to the attribute of the user
  • step S30 the link packet is forged and sent to the server corresponding to the first webpage address to cancel the connection request of the user terminal, and the connection response of the server corresponding to the first webpage address is forged and sent to the user terminal.
  • the connection response is used to instruct the user terminal to initiate a connection request to the first webpage address and the webpage address of the implanted content, respectively;
  • the method may also include the following features:
  • detecting a connection request of the first webpage address sent by the user terminal including:
  • a connection request of the first webpage address sent by the user terminal is detected by the optical link that is connected in parallel at the exit of the access device;
  • the access device corresponding to the mobile phone network includes: a GGSN (Gateway GPRS Support Node), a PDSN (Packet Data Serving Node), or a PGW (PDN GateWay, PDN Gateway);
  • GGSN Gateway GPRS Support Node
  • PDSN Packet Data Serving Node
  • PGW Packet Data Serving Node
  • PDN Gateway PDN GateWay, PDN Gateway
  • the access device corresponding to the fixed network includes: a BRAS (Broadband Remote Access Server) or a CR (Core Router).
  • BRAS Broadband Remote Access Server
  • CR Core Router
  • connection request sent by the user terminal to connect to the first webpage address is a hypertext transfer protocol HTTP GET request;
  • determining a user attribute according to the connection request including:
  • the attribute information of the user includes at least one of the following information: a user account, a package type, a user terminal type, a user terminal location area, and a uniform resource locator URL of the HTTP GET request;
  • determining the implanted content according to the attributes of the user includes:
  • connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, including:
  • the script file is used to automatically initiate a connection request to the first webpage URL and the implanted content URL after the user terminal automatically executes the script file.
  • connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, including:
  • the script file is used to automatically initiate a connection request to the first webpage URL and the embedded content URL after the user terminal automatically executes the script file; and after receiving the response content returned by the server corresponding to the embedded content URL, Displaying the implanted content in a floating window;
  • an embodiment of the present invention provides an apparatus for implementing content embedding, the apparatus comprising:
  • the policy execution module 201 is configured to: after detecting the connection request sent by the user terminal to connect to the first webpage address, determine the attribute of the user according to the connection request, and send a query request to the policy control center module, where the attribute information of the user is carried Receiving the query response returned by the policy control center module, extracting the webpage address of the implanted content, and forging the broken chain packet and sending the packet to the server corresponding to the first webpage address to cancel the connection of the user terminal before And requesting to forge the connection response of the server corresponding to the first webpage address and sending the connection response to the user terminal; the connection response is used to instruct the user terminal to initiate the webpage address of the first webpage address and the implanted content respectively Connection request
  • the policy control center module 202 is configured to: after receiving the query request sent by the policy execution module, determine the implanted content according to the attribute information of the user, and return a query response to the policy execution module, where the webpage carrying the implanted content is carried Address
  • the device may also include the following features:
  • the policy execution module 201 is configured to detect a connection request of the first webpage address sent by the user terminal in the following manner:
  • a connection request of the first webpage address sent by the user terminal is detected by the optical link that is connected in parallel at the exit of the access device;
  • the access device corresponding to the mobile phone network includes: a GGSN (Gateway GPRS Support Node), a PDSN (Packet Data Serving Node), or a PGW (PDN GateWay, PDN Gateway);
  • GGSN Gateway GPRS Support Node
  • PDSN Packet Data Serving Node
  • PGW Packet Data Serving Node
  • PDN Gateway PDN GateWay, PDN Gateway
  • the access device corresponding to the fixed network includes: a BRAS (Broadband Remote Access Server) or a CR (Core Router).
  • BRAS Broadband Remote Access Server
  • CR Core Router
  • connection request of the first webpage address sent by the user terminal is a hypertext transfer protocol HTTP GET request
  • the policy execution module 201 is configured to determine a user attribute according to the connection request in the following manner:
  • the attribute information of the user includes at least one of the following information: a user account, a package type, a user terminal type, a user terminal location area, and a uniform resource locator URL of the HTTP GET request;
  • the policy execution module 201 is configured to forge the connection response of the server corresponding to the first webpage address in the following manner and send the connection response to the user terminal:
  • the script file is used to automatically initiate a connection request to the first webpage URL and the implanted content URL after the user terminal automatically executes the script file.
  • the policy execution module 201 is configured to forge the connection response of the server corresponding to the first webpage address in the following manner and send the connection response to the user terminal:
  • the script file is used to automatically initiate a connection request to the first webpage URL and the embedded content URL after the user terminal automatically executes the script file; and after receiving the response content returned by the server corresponding to the embedded content URL, Displaying the implanted content in a floating window;
  • FIG. 3 is a structural diagram of a system composition of an embodiment of the present invention.
  • the system includes: a policy execution module, a policy control center module, and a content advertisement platform.
  • the method for implementing content embedding includes the following steps:
  • Step 201 After the user network requests the authentication, the user terminal initiates an HTTP GET request to a service provider (SP) website.
  • SP service provider
  • Step 202 The policy execution module obtains an HTTP GET request to the user terminal by using the splitting deployment.
  • Step 203 The policy execution module associates with the user's Radius message, and associates with the user's HTTP GET request to obtain a user account and a package type. At the same time, the HTTP request URL, terminal type, location area and other information are obtained by parsing the user's HTTP GET request. The policy execution module sends the above information to the Policy Control Center module.
  • Step 204 The policy control center module matches the access preference data of the user according to the user account, the package type, the request URL, the terminal type, the location information, etc. according to the received information, and obtains a matching advertisement URL and a corresponding script, and returns Give the policy execution module.
  • Step 205 The policy execution module constructs the forged terminal broken link packet sent to the SP and the forged SP response packet sent to the terminal according to the advertisement URL and the script.
  • Step 206 The policy execution module sends the constructed forged terminal broken link packet to the SP.
  • Step 207 The policy execution module sends the constructed SP response packet to the terminal, and the returned SP response packet includes information such as the script content and the user original request URL, the advertisement content URL, and the terminal screen adaptation.
  • Step 208 After receiving the response packet, the terminal device executes a script in the response packet, and the script requests the terminal to sequentially initiate a corresponding HTTP request.
  • Step 209 The terminal device first initiates an HTTP request for the original URL to the SP website.
  • Step 210 The SP website returns the corresponding content.
  • Step 211 The terminal device further initiates an HTTP request for the advertisement content URL to the advertisement content platform.
  • Step 212 The advertisement content platform returns the corresponding content.
  • Step 213 The terminal device superimposes the content window on the user webpage according to the script requirement, and the window form may be a left-right couplet or banner window, a top or bottom pop-up window, a lower left corner pop-up window, a center pop-up window, etc., and the content of the advertisement displayed in the window .
  • an embodiment of the present invention further provides a computer readable storage medium storing computer executable instructions, which are implemented when executed by a processor.
  • the personalized user policy configuration of the terminal user level can be accessed through the network, and the content implantation service of a single user or a certain type of user can be conveniently realized. While increasing the viscosity of the user's operator brand, the operator will bring certain value-added business income.
  • the method and apparatus for implementing content embedding provided by the foregoing embodiment, determining an attribute of a user according to a connection request of a user terminal to connect to a first webpage address, determining an implanted content according to an attribute of the user, forging a broken chain packet, and transmitting the And the server corresponding to the first webpage address cancels the connection request of the user terminal, and the connection response of the server corresponding to the first webpage address is forged and sent to the user terminal, and the user terminal respectively reports according to the connection response
  • the first webpage address and the webpage address of the implanted content initiate a connection request, and simultaneously display the webpage content and the implanted content.
  • Ben The embodiment of the invention enables the content embedding process to be executed in parallel with the normal online process of the user.
  • the content can be segmented, sub-regional, content embedding according to user preferences, and the entire system is deployed in the operator network. It can greatly reduce the delay and reduce the impact of content implantation on users' normal online activities.
  • each module/unit in the above embodiment may be implemented in the form of hardware, for example, by implementing an integrated circuit to implement its corresponding function, or may be implemented in the form of a software function module, for example, executing a program stored in the memory by a processor. Instructions to achieve their corresponding functions. This application is not limited to any specific combination of hardware and software.
  • the technical solution provided by the embodiment of the present invention determines the attribute of the user according to the connection request of the user terminal to connect to the first webpage address, determines the implanted content according to the attribute of the user, forges the broken chain packet, and sends the packet to the server corresponding to the first webpage address. Deactivating a connection response of the server corresponding to the first webpage address and transmitting the connection response to the user terminal, and the user terminal respectively sends the first webpage address and the indication according to the connection response according to the connection request of the user terminal
  • the webpage address of the implanted content initiates a connection request while displaying webpage content and implanted content.
  • the embodiment of the invention can enable the content embedding process to be performed in parallel with the normal online process of the user, and mitigate the influence of content embedding on the normal online activity of the user.

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Hardware Design (AREA)
  • Computing Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

本文公开了一种内容植入的实现方法，该方法包括：检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性；根据用户的属性确定植入内容；伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求。

Description

一种内容植入的实现方法和装置 技术领域
本文涉及但不限于通信技术领域，尤其涉及的是一种内容植入的实现方法和装置。
背景技术
内容植入系统是近几年发展起来的，针对包含手机、PC、和PAD等各类终端进行主页植入、内容植入的增值业务系统。
相关技术中的内容植入方法，将内容直接植入用户正常浏览的网页中，因此内容植入对用户的正常上网活动影响较大，会导致诸如网页打开速度慢，网络访问时延增大等问题、影响了用户的正常上网体验。
发明内容
以下是对本文详细描述的主题的概述。本概述并非是为了限制权利要求的保护范围。
本文提供一种内容植入的实现方法和装置，能够使内容植入过程与用户的正常上网过程并行执行，减轻内容植入对用户正常上网活动的影响。
本发明实施例提供了一种内容植入的实现方法，该方法包括：
检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性；
根据用户的属性确定植入内容；
伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求。
可选地，检测到用户终端发送的第一网页地址的连接请求，包括：
通过并联在接入设备出口的分光链路检测到用户终端发送的连接第一网页地址的连接请求。
可选地，根据所述连接请求确定用户的属性，包括：
从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius消息，获得用户的属性信息。
可选地，用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL。
可选地，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求。
可选地，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容。
本发明实施例提供了一种内容植入的实现装置，该装置包括：
策略执行模块，设置为检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性，向策略控制中心模块发送查询请求，其中携带所述用户的属性信息；接收到所述策略控制中心模块返回的查询响应后，从中提取出植入内容的网页地址；伪造断链包并发送给所述第 一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求；
策略控制中心模块，设置为接收到策略执行模块发送的查询请求后，根据所述用户的属性信息确定植入内容，向所述策略执行模块返回查询响应，其中携带所述植入内容的网页地址。
可选地，策略执行模块，是设置为采用以下方式检测到用户终端发送的第一网页地址的连接请求：通过并联在接入设备出口的分光链路检测到用户终端发送的第一网页地址的连接请求。
可选地，策略执行模块，是设置为采用以下方式根据所述连接请求确定用户的属性：
从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius消息，获得用户的属性信息。
可选地，用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL。
可选地，策略执行模块，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求。
可选地，策略执行模块，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容。
本发明实施例还提供一种计算机可读存储介质，存储有计算机可执行指令，所述计算机可执行指令被处理器执行时实现上述方法。
与相关技术相比，本发明实施例提供的一种内容植入的实现方法和装置，根据用户终端连接第一网页地址的连接请求确定用户的属性，根据用户的属性确定植入内容，伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，用户终端根据所述连接响应的指示分别向所述第一网页地址和所述植入内容的网页地址发起连接请求，同时显示网页内容和植入内容。本发明实施例能够使内容植入过程与用户的正常上网过程并行执行，减轻内容植入对用户正常上网活动的影响。
在阅读并理解了附图和详细描述后，可以明白其他方面。
附图概述
图1为本发明实施例的一种内容植入的实现方法的流程图。
图2为本发明实施例的一种内容植入的实现装置的结构示意图。
图3为本发明实施例1的一种内容植入的实现系统的结构示意图。
图4为本发明实施例1的一种内容植入的实现方法的信息交互图。
本发明的实施方式
下文中将结合附图对本发明的实施例进行详细说明。需要说明的是，在不冲突的情况下，本申请中的实施例及实施例中的特征可以相互任意组合。
如图1所示，本发明实施例提供了一种内容植入的实现方法，该方法包括：
步骤S10，检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性；
步骤S20，根据用户的属性确定植入内容；
步骤S30，伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求；
所述方法还可以包括下述特点：
可选地，检测到用户终端发送的第一网页地址的连接请求，包括：
通过并联在接入设备出口的分光链路检测到用户终端发送的第一网页地址的连接请求；
其中，移动电话网对应的接入设备包括：GGSN(Gateway GPRS Support Node，网关GPRS支持节点)、PDSN(Packet Data Serving Node,分组数据服务节点)或PGW(PDN GateWay，PDN网关)；
固网对应的接入设备包括：BRAS(Broadband Remote Access Server，宽带远程接入服务器)、或CR(Core Router，核心路由器)；
可选地，所述用户终端发送的连接第一网页地址的连接请求为超文本传输协议HTTP GET请求；
可选地，根据所述连接请求确定用户的属性，包括：
从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius(Remote Authentication Dial In User Service)消息，获得用户的属性信息；
可选地，用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL；
可选地，根据用户的属性确定植入内容，包括：
根据获取到的用户属性信息向策略控制中心模块发送查询请求，接收所 述策略控制中心模块返回的查询响应，根据所述查询响应确定植入内容的URL；
可选地，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；
可选地，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容；
如图2所示，本发明实施例提供了一种内容植入的实现装置，该装置包括：
策略执行模块201，设置为检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性，向策略控制中心模块发送查询请求，其中携带所述用户的属性信息；接收到所述策略控制中心模块返回的查询响应后，从中提取出植入内容的网页地址；伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求；
策略控制中心模块202，设置为接收到策略执行模块发送的查询请求后，根据所述用户的属性信息确定植入内容，向所述策略执行模块返回查询响应，其中携带所述植入内容的网页地址；
所述装置还可以包括下述特点：
可选地，策略执行模块201，是设置为采用以下方式检测到用户终端发送的第一网页地址的连接请求：
通过并联在接入设备出口的分光链路检测到用户终端发送的第一网页地址的连接请求；
其中，移动电话网对应的接入设备包括：GGSN(Gateway GPRS Support Node，网关GPRS支持节点)、PDSN(Packet Data Serving Node,分组数据服务节点)或PGW(PDN GateWay，PDN网关)；
固网对应的接入设备包括：BRAS(Broadband Remote Access Server，宽带远程接入服务器)、或CR(Core Router，核心路由器)；
可选地，所述用户终端发送的第一网页地址的连接请求为超文本传输协议HTTP GET请求；
可选地，策略执行模块201，是设置为采用以下方式根据所述连接请求确定用户的属性：
从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius(Remote Authentication Dial In User Service)消息，获得用户的属性信息；
可选地，用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL；
可选地，策略执行模块201，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；
可选地，策略执行模块201，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：
伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容；
实施例1
如图3所示为本发明实施例的系统组成架构图。系统包括：策略执行模块、策略控制中心模块和内容广告平台。
如图4所示，本发明实施例的内容植入的实现方法，包括以下步骤：
步骤201：用户联网请求认证通过后，用户终端向某个服务提供商(Service Provider，SP)网站发起HTTP GET请求。
步骤202：策略执行模块通过分光部署，获取到用户终端的HTTP GET请求。
步骤203：策略执行模块结合用户的Radius消息，与用户的HTTP GET请求进行关联，获得用户帐号、套餐类型。同时通过解析用户的HTTP GET请求获得HTTP请求URL、终端类型、位置区域等信息。策略执行模块将上述信息发送给策略控制中心模块。
步骤204：策略控制中心模块根据收到的信息，根据用户帐号、套餐类型、请求URL、终端类型、位置信息等到数据库中匹配此用户的访问喜好数据，得到匹配的广告URL和对应的脚本，返回给策略执行模块。
步骤205：策略执行模块根据广告URL和脚本，构造发送给SP的伪造终端断链包和发送给终端的伪造SP响应包。
步骤206：策略执行模块将构造的伪造终端断链包发送给SP。
步骤207：策略执行模块将构造的SP响应包发送给终端，返回的SP响应包中含有脚本内容和用户原请求URL，广告内容URL及终端屏幕适配等信息。
步骤208：终端设备收到响应包后，执行响应包中脚本，所述脚本要求终端顺序陆续发起对应的HTTP请求。
步骤209：终端设备先向SP网站继续发起对原URL的HTTP请求。
步骤210：SP网站返回对应内容。
步骤211：终端设备再向广告内容平台发起对广告内容URL的HTTP请求。
步骤212：广告内容平台返回对应内容。
步骤213：终端设备按脚本要求，在用户网页上叠加内容窗口，窗口形式可以是左右对联或横幅窗口、顶端或下端弹出窗口、左下角弹出窗口、居中弹出窗口等方式，窗口中展示广告的内容。
此外，本发明实施例还提供一种计算机可读存储介质，存储有计算机可执行指令，所述计算机可执行指令被处理器执行时实现上述方法。
由上述的实施可见，在移动互联网时代，通过本发明实施例的这种实现方法，通过网络访问终端用户级别的个性化策略配置，可以很方便实现单一用户或某类用户的内容植入服务，提高了用户运营商品牌粘度的同时，更为运营商带来一定的增值业务收入。
上述实施例提供的一种内容植入的实现方法和装置，根据用户终端连接第一网页地址的连接请求确定用户的属性，根据用户的属性确定植入内容，伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，用户终端根据所述连接响应的指示分别向所述第一网页地址和所述植入内容的网页地址发起连接请求，同时显示网页内容和植入内容。本 发明实施例能够使内容植入过程与用户的正常上网过程并行执行，通过合理的内容植入策略，可分段，分区域，根据用户喜好进行内容植入且整个系统部署在运营商网络中，可大大减少时延，减轻内容植入对用户正常上网活动的影响。
本领域普通技术人员可以理解上述方法中的全部或部分步骤可通过程序来指令相关硬件(例如处理器)完成，所述程序可以存储于计算机可读存储介质中，如只读存储器、磁盘或光盘等。可选地，上述实施例的全部或部分步骤也可以使用一个或多个集成电路来实现。相应地，上述实施例中的各模块/单元可以采用硬件的形式实现，例如通过集成电路来实现其相应功能，也可以采用软件功能模块的形式实现，例如通过处理器执行存储于存储器中的程序指令来实现其相应功能。本申请不限制于任何特定形式的硬件和软件的结合。
需要说明的是，本申请还可有其他多种实施例，在不背离本申请精神及其实质的情况下，熟悉本领域的技术人员可根据本申请作出各种相应的改变和变形，但这些相应的改变和变形都应属于本申请所附的权利要求的保护范围。
工业实用性
本发明实施例提供的技术方案，根据用户终端连接第一网页地址的连接请求确定用户的属性，根据用户的属性确定植入内容，伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，用户终端根据所述连接响应的指示分别向所述第一网页地址和所述植入内容的网页地址发起连接请求，同时显示网页内容和植入内容。本发明实施例能够使内容植入过程与用户的正常上网过程并行执行，减轻内容植入对用户正常上网活动的影响。

Claims (12)

  1. 一种内容植入的实现方法，包括：
    检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性；
    根据用户的属性确定植入内容；
    伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求。
  2. 如权利要求1所述的实现方法，其中：
    检测到用户终端发送的第一网页地址的连接请求，包括：
    通过并联在接入设备出口的分光链路检测到用户终端发送的连接第一网页地址的连接请求。
  3. 如权利要求1或2所述的实现方法，其中：
    根据所述连接请求确定用户的属性，包括：
    从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius消息，获得用户的属性信息。
  4. 如权利要求3所述的实现方法，其中：
    用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL。
  5. 如权利要求1或2所述的实现方法，其中：
    伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
    伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
    其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求。
  6. 如权利要求1或2所述的实现方法，其中：
    伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端，包括：
    伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
    其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容。
  7. 一种内容植入的实现装置，包括：
    策略执行模块，设置为检测到用户终端发送的连接第一网页地址的连接请求后，根据所述连接请求确定用户的属性，向策略控制中心模块发送查询请求，其中携带所述用户的属性信息；接收到所述策略控制中心模块返回的查询响应后，从中提取出植入内容的网页地址；伪造断链包并发送给所述第一网页地址对应的服务器以取消之前所述用户终端的连接请求，伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端；所述连接响应用于指示用户终端分别向所述第一网页地址和所述植入内容的网页地址发起连接请求；
    策略控制中心模块，设置为接收到策略执行模块发送的查询请求后，根据所述用户的属性信息确定植入内容，向所述策略执行模块返回查询响应，其中携带所述植入内容的网页地址。
  8. 如权利要求7所述的实现装置，其中：
    策略执行模块，是设置为采用以下方式检测到用户终端发送的第一网页地址的连接请求：
    通过并联在接入设备出口的分光链路检测到用户终端发送的第一网页地 址的连接请求。
  9. 如权利要求7或8所述的实现装置，其中：
    策略执行模块，是设置为采用以下方式根据所述连接请求确定用户的属性：
    从所述连接请求中提取出用户的基本信息，根据用户的基本信息查询用户的远程用户拨号认证系统Radius消息，获得用户的属性信息。
  10. 如权利要求9所述的实现装置，其中：
    用户的属性信息包括以下信息的至少一种：用户账号、套餐类型、用户终端类型、用户终端位置区域、HTTP GET请求的统一资源定位符URL。
  11. 如权利要求7或8所述的实现装置，其中：
    策略执行模块，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：
    伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
    其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页统一资源定位符URL和所述植入内容URL发起连接请求。
  12. 如权利要求7或8所述的实现装置，其中：
    策略执行模块，是设置为采用以下方式伪造所述第一网页地址对应的服务器的连接响应并发送给所述用户终端：
    伪造所述第一网页地址对应的服务器的连接响应，在所述连接响应中携带脚本文件；
    其中，所述脚本文件用于用户终端自动执行该脚本文件后，分别向所述第一网页URL和所述植入内容URL发起连接请求；接收到植入内容URL对应的服务器返回的响应内容后，以漂浮窗口显示所述植入内容。
PCT/CN2016/078114 2015-07-06 2016-03-31 一种内容植入的实现方法和装置 WO2016177216A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510392204.9 2015-07-06
CN201510392204.9A CN106341367A (zh) 2015-07-06 2015-07-06 一种内容植入的实现方法和装置

Publications (1)

Publication Number Publication Date
WO2016177216A1 true WO2016177216A1 (zh) 2016-11-10

Family

ID=57217505

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/078114 WO2016177216A1 (zh) 2015-07-06 2016-03-31 一种内容植入的实现方法和装置

Country Status (2)

Country Link
CN (1) CN106341367A (zh)
WO (1) WO2016177216A1 (zh)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102510410A (zh) * 2011-12-26 2012-06-20 北京亿赞普网络技术有限公司 在线广告投放方法、系统及广告控制设备
CN103077254A (zh) * 2013-02-06 2013-05-01 人民搜索网络股份公司 网页获取方法和装置
CN103458388A (zh) * 2012-05-31 2013-12-18 中兴通讯股份有限公司 内容的植入方法、装置及系统
CN103685346A (zh) * 2012-09-03 2014-03-26 百度在线网络技术（北京）有限公司 一种向用户提供对一个或多个文档的预览信息的方法与装置
WO2014153457A1 (en) * 2013-03-22 2014-09-25 Alibaba Group Holding Limited Merging web page style addresses
CN104410716A (zh) * 2014-12-17 2015-03-11 百度在线网络技术（北京）有限公司 从论坛网页下载附件的方法、设备及系统
CN104657499A (zh) * 2015-03-11 2015-05-27 网易（杭州）网络有限公司 一种客户端app的网页加载方法及装置

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9324081B2 (en) * 2006-04-21 2016-04-26 Fortinet, Inc. Network advertising system
CN1889440A (zh) * 2006-07-31 2007-01-03 南京信风软件有限公司 Web信息推送所使用的http响应合成方法
CN101127782B (zh) * 2007-07-19 2011-04-20 中兴通讯股份有限公司 一种强制门户业务的实现方法
CN101370033B (zh) * 2008-09-26 2011-09-14 成都市华为赛门铁克科技有限公司 一种推送消息的方法和设备
CN102164311B (zh) * 2010-12-02 2013-04-10 青岛海信传媒网络技术有限公司 广告策略的验证方法、装置及系统

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102510410A (zh) * 2011-12-26 2012-06-20 北京亿赞普网络技术有限公司 在线广告投放方法、系统及广告控制设备
CN103458388A (zh) * 2012-05-31 2013-12-18 中兴通讯股份有限公司 内容的植入方法、装置及系统
CN103685346A (zh) * 2012-09-03 2014-03-26 百度在线网络技术（北京）有限公司 一种向用户提供对一个或多个文档的预览信息的方法与装置
CN103077254A (zh) * 2013-02-06 2013-05-01 人民搜索网络股份公司 网页获取方法和装置
WO2014153457A1 (en) * 2013-03-22 2014-09-25 Alibaba Group Holding Limited Merging web page style addresses
CN104410716A (zh) * 2014-12-17 2015-03-11 百度在线网络技术（北京）有限公司 从论坛网页下载附件的方法、设备及系统
CN104657499A (zh) * 2015-03-11 2015-05-27 网易（杭州）网络有限公司 一种客户端app的网页加载方法及装置

Also Published As

Publication number Publication date
CN106341367A (zh) 2017-01-18

Similar Documents

Publication Publication Date Title
CN104584011B (zh) 用于web内容和web服务的安全网络内插入的方法和系统
US9684636B2 (en) Ad blocking page display method and device
CN109636488B (zh) 广告投放方法及装置
US20140366117A1 (en) Method and system of managing a captive portal with a router
EP3142020A1 (en) Resource downloading method and device
US20120096366A1 (en) Technique for handling urls for different mobile devices that use different user interface platforms
US20180018795A1 (en) Method and apparatus for processing tab in graphical interface
KR20130028916A (ko) 다른 사용자의 사용자 선호에 기초하여 사용자에 대하여 디스플레이되는 컨텐츠 커스터마이징
EP2695357A1 (en) Systems, apparatus, and methods for mobile device detection
US11605107B2 (en) Handling search queries
CN109688280A (zh) 请求处理方法、请求处理设备、浏览器及存储介质
US8028089B2 (en) On-deck detection for a web site
EP3528474B1 (en) Webpage advertisement anti-shielding methods and content distribution network
WO2016000507A1 (zh) 省流量模式搜索服务的方法、服务器、客户端和系统
KR20140111265A (ko) 웹 페이지들을 제공하기 위한 방법 및 장치
CN104572777A (zh) 基于UIWebView组件的网页加载方法及装置
CN106209857B (zh) 数据传输方法和装置
US11064052B2 (en) Page insertion method and device
US9641674B1 (en) Identifying website activities as being those of a telephone caller
US20130268662A1 (en) Hypertext transfer protocol http stream association method and device
EP2998885A1 (en) Method and device for information search
JP5220090B2 (ja) 広告配信装置、広告配信方法及びプログラム
WO2016177216A1 (zh) 一种内容植入的实现方法和装置
CN105589870B (zh) 网页广告的过滤方法和系统
US11743261B2 (en) Preventing counterfeit communication devices from accessing resources

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16789210

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16789210

Country of ref document: EP

Kind code of ref document: A1