WO2016141075A1 - Système de notifications poussées pour la publicité - Google Patents

Système de notifications poussées pour la publicité Download PDF

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Publication number
WO2016141075A1
WO2016141075A1 PCT/US2016/020478 US2016020478W WO2016141075A1 WO 2016141075 A1 WO2016141075 A1 WO 2016141075A1 US 2016020478 W US2016020478 W US 2016020478W WO 2016141075 A1 WO2016141075 A1 WO 2016141075A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
promotional information
server
electronic device
signage
Prior art date
Application number
PCT/US2016/020478
Other languages
English (en)
Inventor
Kaur PARDEEP
Amber Rai MARWAH
Original Assignee
Ajuba, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ajuba, Llc filed Critical Ajuba, Llc
Publication of WO2016141075A1 publication Critical patent/WO2016141075A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates generally to content delivery of data, and more particularly to a push notification system for location-based content delivery to mobile devices based on the location proximity to an advertisement location.
  • Figure 1 is a schematic of a push notification system for use in advertising according to an embodiment of the present application
  • Figure 2 is a schematic of an exemplary electronic system used in the system of Figure 1 ;
  • Figure 3 is a secondary schematic of the system of Figure 1 , illustrating more detailed views of a device and a server.
  • the system and method in accordance with the present application overcomes one or more of the above-discussed problems commonly associated with existing advertisements.
  • the system of the present application is configured to provide detailed information on the phone or other electronic device of a user regarding an advertisement for a product or service, based upon the geographical proximity of the electronic device to such advertisement.
  • the advertisement may be displayed in any location, whether such location be static or mobile in nature. Details regarding the product/service as well as promotional coupons may be transmitted to the electronic device as part of an internal application either specific to the promoter or a collective application for the system provider.
  • the system and method of the present application includes the networking of a system operable between a promoter, a user, and location signage.
  • the promoter locates an advertisement for a product/service onto a server of the system provider.
  • This advertisement is networked to a location signage for sensory dissemination.
  • electronic data related to the advertisement is transmitted to the user on the electronic device.
  • This electronic data is stored for viewable instantly or may be stored for later recollection.
  • System 99 is configured to deliver optimal rich media content to a consumer that is passing by an advertisement.
  • System 99 includes server 200 in selective communication with location signage 102 and user's consumer electronic device 100 over a wireless network 130.
  • a system provider operates server 200 for the storage and dissemination of advertisements of a promoter.
  • the promoter is similar to a company, entity, or individual seeking to display and/or provide promotional information to the public.
  • the promoter works with the system provider for uploading promotional information onto server 200. This information is transmitted to one or more location signage 102. As consumer electronic device 100 is within a predetermined geographical proximity to signage 102, promotional information related to signage 102 is transmitted through network 130 to device 100.
  • FIG. 300 a schematic of a general electronic device 300 is illustrated.
  • the various members of system 99 are each individual electronic devices in their own way.
  • Server 200, network 130, signage 102, and device 100 are electronic computerized devices that may include some degree of programming and transmitting equipment.
  • signage 102 may not include electronic computerized equipment but could still be associated with one or more types of equipment so as to communicate over network 130.
  • each of server 200, device 100, and in some cases signage 102 may be configured to interface with one or more remote devices, process information, and/or transmit/receive data.
  • Figure 2 illustrates an exemplary configuration for each of the three named devices.
  • Figure 2 illustrates a generic electronic device 300, of which server 200, device 100, and signage 102 may each be described by.
  • the device 300 includes an input/output (I/O) interface 12, a processor 14, a database 16, and a maintenance interface 18. Alternative embodiments can combine or distribute the input/output (I/O) interface 12, processor 14, database 16, and maintenance interface 18 as desired.
  • Embodiments of device 300 can include one or more computers that include one or more processors and memories configured for performing tasks described herein below. This can include, for example, a computer having a central processing unit (CPU) and non-volatile memory that stores software instructions for instructing the CPU to perform at least some of the tasks described herein.
  • CPU central processing unit
  • This can also include, for example, two or more computers that are in communication via a computer network, where one or more of the computers includes a CPU and non-volatile memory, and one or more of the computer's non-volatile memory stores software instructions for instructing any of the CPU(s) to perform any of the tasks described herein.
  • the exemplary embodiment is described in terms of a discrete machine, it should be appreciated that this description is non-limiting, and that the present description applies equally to numerous other arrangements involving one or more machines performing tasks distributed in any way among the one or more machines. It should also be appreciated that such machines need not be dedicated to performing tasks described herein, but instead can be multi-purpose machines, for example smart phones, electronic tablets, and computer workstations, that are suitable for also performing other tasks.
  • the I/O interface 12 provides a communication link between external users, systems, and data sources and components of device 300.
  • the I/O interface 12 can be configured for allowing one or more users to input information to device 300 via any known input device, such as display 1 13. Examples can include a keyboard, mouse, touch screen, microphone, and/or any other desired input device.
  • the I/O interface 12 can be configured for allowing one or more users to receive information output from device 300 via any known output device.
  • the I/O interface 12 can be configured for allowing other systems to communicate with device 300.
  • the I/O interface 12 can allow one or more remote computers to access information, input information, and/or remotely instruct device 300 to perform one or more of the tasks described herein.
  • the I/O interface 12 can be configured for allowing communication with one or more remote data sources, such as between server 200, network 130, device 100, and advertisement 1 10.
  • the database 16 provides persistent data storage for device 300. While the term
  • database is primarily used, a memory or other suitable data storage arrangement may provide the functionality of the database 16.
  • the database 16 can be integral to or separate from device 300 and can operate on one or more computers.
  • the database 16 preferably provides non-volatile data storage for any information suitable to support the operation of device 300.
  • Database 16 stores information. Examples may include, advertisement, coupons, messages, directions, phone numbers, and so forth.
  • the maintenance interface 18 is configured to allow users to maintain desired operation of device 300.
  • the maintenance interface 18 can be configured to allow for reviewing and/or revising the data stored in the database 16 and/or performing any suitable administrative tasks commonly associated with database management. This can include, for example, updating database management software, revising security settings, and/or performing data backup operations.
  • the maintenance interface 18 can be configured to allow for maintenance of processor 14 and/or the I/O interface 12. This can include, for example, software updates and/or administrative tasks such as security management and/or adjustment of certain tolerance settings.
  • the processor 14 is configured to process any one of a number of functions and information, including at least some of proximity data and to transmit and receive advertisement data and promotional information. Processor 14 may access and compare information stored on database 16. Processor 14 can include various combinations of one or more processors, memories, and software components. Additionally, processor 14 may be configured to run various software based applications to perform various tasks and store specific information for a user.
  • server 200 may each contain some or all of the same features, including at least a processor, database for storage, and I/O interface to permit the transmission of data.
  • the promoter can be any one of a restaurant, a gas station, government entity, store, or other entity wishing to promote a message.
  • the promoter is not herein limited to these. This list is to serve as examples only.
  • the promoter develops an advertisement and wishes to promote it to the public, the promoter communicates with system 99. This may be done via an automated process (online) or through physical representatives (employees of system 99).
  • the promoter is able to upload the advertisement and/or register a particular advertisement with server 200.
  • a fast food chain wishes to advertise a new special. The special is placed in the windows via a poster.
  • the poster is not digital, nor in communication with server 200.
  • the promoter would register the advertisement on server 200 and manually locate the advertisement.
  • the promoter places the advertisement on a billboard that is digital and is even possibly configured to have network capabilities with system 99.
  • the advertisement may be routed through server 200 for display on the billboard.
  • the promoter may choose to still only register the billboard advertisement only and separately activate the advertisement through another system or process.
  • Registration of an advertisement involves the promoter providing promotional information (digital visual and/or audible content) configured to convey to a user information related to the advertisement and/or promoter. Examples could be textual or pictorial data for coupons, reviews, messages, and product information. Registration may also include the location of the advertisement when not set up for display through system 99.
  • promotional information digital visual and/or audible content
  • Examples could be textual or pictorial data for coupons, reviews, messages, and product information.
  • Registration may also include the location of the advertisement when not set up for display through system 99.
  • the location of signage 102 is important.
  • System 99 is configured to relay information to device 100 dependent upon its geographical proximity to signage 102.
  • Signage 102 may be either mobile or static.
  • Mobile signage may refer to any sign or advertisement that is not fixed in a single location and which its location may be tracked. This may include buses and trains or other modes of transportation.
  • Static signage refers to fixed location advertisements. This may include bill boards, signs, store fronts, and so forth. Static signage need only be registered with a single location. Mobile signage may be registered as such and would need to include a method of locating and transmitting its location on a regular basis. This tracking and locating equipment may be included within system 99.
  • Device 100 is configured to typically track and monitor its location through one or more different types of locating devices and software.
  • the location of device 100 may be determined by wireless signal communications and/or assorted sensors located either adjacent signage 102 or via network 130 and communicated to server 200.
  • promotional information related to the advertisement on signage 102 is communicated to device 100 for storage and viewing on a software application.
  • the desired and selected proximity may be selected by the promoter, system 99, and or design constraints of equipment.
  • the application software 101 is installed on device 100 by a user or other authorized individual.
  • the application software may be supplied by a promoter or by system 99.
  • a restaurant may elect to have system 99 transmit promotional material to its own software application for users to find. Additionally, the restaurant may elect to have the promotional material transmitted to application software of the system provider. Promotional information may be relayed to both types of application software as well.
  • Application software 101 is configured to store the promotional material so as to be sorted and categorized initially by system 99 or the promoter application software. Various levels of categories are possible to simplify navigation. Categorization may be done by type of advertisement, promoter, type of service or good, quality of promotion, and others for example.
  • System Application is configured to further permit the user to re- categorize and even rank or prioritize types of promotional information. These may relate to his/her interests and needs so as to minimize undesired promotions.
  • Promotional information may include promoter information such as: website links, logos, coupons, call buttons, directions, conditions related to the promotion, and so forth.
  • system 99 may allow a user to block selected promoters and/or types of promotional material based on any number of factors, including: preference, promoter type, type of good or service, and so forth.
  • promotional information may be transmitted from either server 200 and/or through signage 102.
  • Signage 102 may be configured to include one or more servers for the transmission of promotional information.
  • Communication between each of the entities within system 99 occurs through network 130 which may include any number of wired and wireless communication methods.
  • Location signage 102 is illustrated as billboard 1 10, however, it is understood that billboard 1 10 may be any other type of outdoor media display and is not solely limited to a billboard as depicted.
  • device 100 receives electronic data related to one or more advertisements from billboard 1 10 based on the proximity of device 100 to billboard 1 10. Data may be received via network 130 in communication with both server 200 and device 100.
  • Server 200 may be located in direct communication with billboard 1 10 or may be remotely located offsite from billboard 1 10.
  • Server 200 is configured to store and selectively transmit advertisement data to device 100 when device 100 is located within a predetermined proximity to billboard 1 10.
  • the proximity of device 100 may be determined by wireless signal communications and/or assorted sensors located either adjacent advertise billboard 1 10 or via network 130 and communicated to server 200.
  • Server 200 stores the location of each billboard 1 10 and is configured to selectively transmit such advertisement data.
  • System 99 is illustrated with device 100 including a mobile application 101 .
  • System 99 is configured to permit for the transmission of promotional information (i.e. advertisement graphics and data, coupons, messages, directions, phone numbers,%) for viewing on a personal electronic device such as device 100 (mobile phone, tablet).
  • promotional information i.e. advertisement graphics and data, coupons, messages, directions, phone numbers, etc.
  • the promotional information may be received directly on device 100 via direct messaging platforms or through a web portal. Examples of direct messaging platforms may be text messaging or other instant messaging programs and through the use of application software 101 within device 100. Where a web portal is used, a consumer may be able to log into an account in communication with server 200 and view advertisements for a particular date range or based on other queriable search criteria.
  • Application software 101 finds the current location of device 100 and then queries server 200 to compare its location with that of billboard 1 10.
  • promotional information is transmitted to device 100.
  • Billboard 1 10 may include: BB campaign content engine 201 and BB notification engine 202 configured to push the promotional information directly to device 100. It is understood that there are multiple different ways in which system 99 may recognize the proximity of device 100 to billboard 1 10 and then transmit such information. The above noted methods are exemplary and are in no way meant to be limiting.
  • the current application has many advantages over the prior art including at least the following: (1 ) capturing of promotional information automatically for a user; (2) customizable sorting and searching of advertisements on an electronic device through application software; (3) transmission of promotional information to users based on proximity to the advertisement; and (4) ability to increase the effectiveness and reach of advertisements in locations where users are distracted.
  • the particular embodiments disclosed above are illustrative only, as the application may be modified and practiced in different but equivalent manners apparent to those skilled in the art having the benefit of the teachings herein. It is therefore evident that the particular embodiments disclosed above may be altered or modified, and all such variations are considered within the scope and spirit of the application. Accordingly, the protection sought herein is as set forth in the description. It is apparent that an application with significant advantages has been described and illustrated. Although the present application is shown in a limited number of forms, it is not limited to just these forms, but is amenable to various changes and modifications without departing from the spirit thereof.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système conçu pour remettre un contenu de médias enrichis optimal à un consommateur qui passe par une publicité. Le système comprend un serveur en communication sélective avec un support de localisation et un dispositif électronique de consommation appartenant à un utilisateur sur un réseau sans fil. Un fournisseur de système utilise le serveur pour mémoriser et diffuser des publicités d'un promoteur. Le promoteur est comparable à une société, une entité ou un individu cherchant à présenter et/ou fournir des informations promotionnelles au public. Le promoteur travaille avec le fournisseur de système pour télécharger sur le serveur des informations promotionnelles qui concernent une publicité particulière. Les informations promotionnelles sont transmises au dispositif électronique de consommation lorsque celui-ci se trouve à une distance prédéfinie du support. Les informations promotionnelles sont transmises par le biais d'un réseau à un logiciel d'application du dispositif électronique afin d'être mémorisées et visualisées plus tard par le consommateur.
PCT/US2016/020478 2015-03-02 2016-03-02 Système de notifications poussées pour la publicité WO2016141075A1 (fr)

Applications Claiming Priority (2)

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US201562126990P 2015-03-02 2015-03-02
US62/126,990 2015-03-02

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WO2016141075A1 true WO2016141075A1 (fr) 2016-09-09

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020248377A1 (fr) * 2019-06-14 2020-12-17 平安科技（深圳）有限公司 Procédé et appareil de poussée d'informations, support de stockage lisible par ordinateur et dispositif informatique
US11057673B2 (en) 2019-01-22 2021-07-06 International Business Machines Corporation Personalized content aggregation and delivery

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050228719A1 (en) * 2003-09-11 2005-10-13 Greg Roberts Method and system for electronic delivery of incentive information based on user proximity
US20060056368A1 (en) * 2004-09-10 2006-03-16 Nivis, Llc System and method for a wireless mesh network of configurable signage
US20120185319A1 (en) * 2011-01-14 2012-07-19 Scott Visger Method for distributiong promotional offers to consumers
US20140344062A1 (en) * 2013-05-14 2014-11-20 Carl LaMont Methods, devices and systems for providing mobile advertising and on-demand information to user communication devices

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050228719A1 (en) * 2003-09-11 2005-10-13 Greg Roberts Method and system for electronic delivery of incentive information based on user proximity
US20060056368A1 (en) * 2004-09-10 2006-03-16 Nivis, Llc System and method for a wireless mesh network of configurable signage
US20120185319A1 (en) * 2011-01-14 2012-07-19 Scott Visger Method for distributiong promotional offers to consumers
US20140344062A1 (en) * 2013-05-14 2014-11-20 Carl LaMont Methods, devices and systems for providing mobile advertising and on-demand information to user communication devices

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11057673B2 (en) 2019-01-22 2021-07-06 International Business Machines Corporation Personalized content aggregation and delivery
WO2020248377A1 (fr) * 2019-06-14 2020-12-17 平安科技（深圳）有限公司 Procédé et appareil de poussée d'informations, support de stockage lisible par ordinateur et dispositif informatique

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