WO2016134629A1 - Interaction method based on facial expression recognition and device for executing same - Google Patents

Interaction method based on facial expression recognition and device for executing same Download PDF

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WO2016134629A1
WO2016134629A1 PCT/CN2016/072356 CN2016072356W WO2016134629A1 WO 2016134629 A1 WO2016134629 A1 WO 2016134629A1 CN 2016072356 W CN2016072356 W CN 2016072356W WO 2016134629 A1 WO2016134629 A1 WO 2016134629A1
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user
interaction
interaction method
facial data
interactive
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PCT/CN2016/072356
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French (fr)
Chinese (zh)
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张斯聪
刘旭
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北京京东尚科信息技术有限公司
北京京东世纪贸易有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

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  • the field of electronic commerce of the present invention relates in particular to an expression recognition based interaction method in electronic commerce.
  • the present invention will be directed to current user interactions in e-commerce to improve the user's shopping experience.
  • an interaction method based on expression recognition comprising: receiving a request to start an interaction operation from a user; presenting an interaction interface for the interaction operation to the user; collecting the face of the user Data; performing facial expression analysis on the user using the collected facial data of the user; and adjusting presentation of the interactive operation according to a result of the expression analysis.
  • the request includes a request for viewing product specific information
  • the interaction interface includes the product specific information
  • the request includes a request to start an online customer service
  • the interaction interface includes an online customer service window.
  • the step of collecting facial data of the user includes: collecting the user in real time during presenting the interaction interface for the interaction operation to the user Facial data.
  • the step of collecting facial data of the user includes: presenting the interaction boundary for the interaction operation to the user only after a period of time Collecting the user's data.
  • the method further comprises: presenting to the user an interaction interface for requesting to collect facial data of the user .
  • the step of performing expression analysis on the user includes: performing face positioning on the collected facial data of the user; according to the positioned face, Performing expression recognition; and using the result of the expression recognition, calculating the satisfaction of the user with the content presented on the interactive interface.
  • the step of adjusting the presentation of the interaction operation comprises: adjusting a product arrangement order of the product recommendation list presented on the interaction interface.
  • the step of adjusting the presentation of the interaction operation includes: switching a manner of the online customer service.
  • the interaction method according to an embodiment of the present invention preferably further comprises: presenting to the user an interactive interface for ending collecting facial data of the user.
  • an apparatus for performing an expression recognition based interaction method comprising: means for receiving a request to start an interaction operation from a user; presenting to the user for the interaction operation Means of an interactive interface; means for collecting facial data of the user; means for performing facial expression analysis on the user using the collected facial data of the user; and adjusting the interactive operation according to a result of the expression analysis The device presented.
  • the invention introduces the expression recognition technology and the data processing in the interaction operation of the electronic commerce, realizes the real-time analysis of the response of the current user to the browsed content, and can specifically recommend the product or optimize the online customer for the current user. Service process, which achieves the effect of improving the user's shopping experience.
  • 1 is a schematic diagram showing a correspondence relationship between an expression and a mental state
  • FIG. 2 is a general flow chart of an expression recognition based interaction method in accordance with the present invention.
  • FIG. 3 is a detailed flow chart of expression analysis in an expression recognition based interaction method according to the present invention.
  • FIG. 4 is a flowchart of an expression recognition based interaction method according to a first embodiment of the present invention.
  • FIG. 5 is a flow chart of an expression recognition based interaction method in accordance with a second embodiment of the present invention.
  • the invention is based on face recognition technology and expression recognition technology.
  • the face recognition technology and the expression recognition technology can use a general-purpose imaging device as the identification information acquisition device to acquire the face image of the recognition object in a non-contact manner, and then compare and analyze the acquired image with the database obtained by the pre-learning. , processing, to complete the identification process.
  • the pre-learned database used in the expression recognition technology is usually based on the happy expressions of sadness, sadness, surprise, fear, anger and disgust as shown in Fig. 1, and according to the biological characteristics of the face, various
  • the expression is related to the details of the facial movement, and is obtained by comprehensively collecting samples and extracting features.
  • commercially available algorithms and software tools have been developed for face recognition technology and expression recognition technology.
  • FIG. 2 shows a processing flow of an expression recognition-based interaction method according to the present invention, including: receiving a request to start an interaction operation from a user (ST10); presenting an interaction interface for an interaction operation to a user (ST20); collecting a user's Face data (ST40); performing facial expression analysis on the user using the collected face data of the user (ST60); and adjusting the presentation of the interactive operation based on the result of the expression analysis (ST70).
  • the interaction method in order to respect the user's choice and protect the user's privacy, in the interaction method according to the first embodiment of the present invention, preferably, before the step of collecting the user's face data, the user may first be presented for requesting to collect it.
  • the interactive interface of the face data ST30, so that the user can select the camera device that activates the terminal used.
  • the interaction method preferably, it further includes presenting to the user an interactive interface for ending the collection of the user's face data (ST50).
  • ST50 the interaction by collecting the facial data should be arbitrarily canceled at any time, so that the virtual page can be set on the web page of the e-commerce website.
  • the button corresponds to an operation of ending the collection of the user's face data; or the operation of ending the collection of the user's face data may be associated with a specific key in the keyboard or the soft keyboard; or the operation of ending the collection of the user's face data may be performed.
  • a specific button on the mobile terminal is associated.
  • FIG. 4 illustrates a flow of an expression recognition based interaction method in accordance with a first embodiment of the present invention, wherein the interaction method involves adjusting a product ranking order of the presented product recommendation list based on the user's satisfaction with the viewed product.
  • FIG. 4 is a process flow for adjusting a product arrangement order of a presented product recommendation list according to the present invention, wherein the user click is received as a request to start an interaction operation (S110), and the mobile terminal to be used by the user Or an interactive interface including product specific information is displayed on the computer (S120).
  • the camera device of the mobile terminal used by the user or the attached or external camera device of the computer to collect the face data of the user (S140).
  • the software tool preset in the mobile terminal or the computer the collected facial data can be used to perform expression analysis on the user (S160). Then, using the result of the above expression analysis, the presentation of the interactive operation can be adjusted (S171, S172, S173).
  • the user's face may be collected in real time when the product specific information is presented to the user through the interactive interface.
  • the data is analyzed in real time on the acquired facial data to obtain an analysis result.
  • the user's face may be collected only within a certain period of time, for example, 5-10 seconds after the product specific information is presented to the user through the interactive interface. Data, and facial expression analysis of the collected facial data, and directly lead to the analysis results.
  • the product will often be “interested”, “disappointed” or “feeling general” in the short time after viewing the specific information of the product.
  • Collecting and analyzing the user's expression can not only achieve the purpose of rationally adjusting the presentation of the interactive operation through the expression analysis, but also achieve the effect of reducing the power consumption and reducing the background processing load for the terminal used by the user.
  • the step of performing expression analysis on the user may preferably include: performing face positioning on the collected face data of the user (ST61); The human face is subjected to expression recognition (ST62); and the result of the expression recognition is used to calculate the satisfaction of the user with the content presented on the interactive interface (ST63).
  • the satisfaction can be described by calculating the score according to the user's expression.
  • the data used to describe the user's satisfaction with the product can be a score of any form, any interval, for example, a score of 0 to 100, 0 to 1 The score and so on.
  • the step of adjusting the presentation of the interaction operation may include: advancing the product in the product ranking of the recommendation list when determining that the user likes the viewed product ( S172); when it is judged that the user does not like the product being viewed, the product is moved backward in the product ranking of the recommended list (S171); and thereby, the product arrangement order of the product recommendation list presented on the interactive interface is adjusted ( S173).
  • the user can be rated according to the degree of preference of the products viewed, and the products are sorted by rating, and the products are presented to the user in a more friendly manner. specifically. For example, it may be displayed in such a way that the products that the user likes are ranked higher, or other related products that other users who like the product prefer.
  • a manual online customer service is often provided, and the interaction method according to the present invention can also be applied to the online customer service to improve the service quality. Further improve the user's shopping experience.
  • a user can initiate a request to start an online customer service by clicking on a corresponding button or icon.
  • 5 illustrates a flow of an expression recognition based interaction method in accordance with a second embodiment of the present invention, wherein the interaction method involves adjusting the manner of online customer service based on user satisfaction with online customer service.
  • FIG. 5 shows a processing flow of a manner of adjusting an online customer service according to a second embodiment of the present invention, in which this user click is received as a request to start an interactive operation (S210), and the mobile terminal to be used by the user or The interactive interface of the online customer service window is displayed on the computer (S220).
  • the camera device of the mobile terminal used by the user or the attached or external camera device of the computer to collect the face data of the user (S240).
  • the software tool preset in the mobile terminal or the computer the collected facial data can be used to perform expression analysis on the user (S260). Then, using the result of the above expression analysis, the presentation of the interactive operation can be adjusted (S271, S272).
  • the face data of the user in order to capture the mental state of the user when accepting the online customer service, may be collected in real time when the online customer service is performed, and in real time Perform an expression analysis on the collected facial data to obtain an analysis result.
  • the user before the step of collecting the face data of the user, the user may also be presented with an interactive interface for requesting to collect his face data so that the user can select to activate it.
  • the camera of the terminal used; and, also, includes an interactive interface for presenting the user with the facial data for collecting the user.
  • the step of performing facial expression analysis on the user may preferably include: performing face positioning on the collected facial data of the user; and performing facial expression recognition according to the positioned facial face; And using the results of the expression recognition to calculate the user's satisfaction with the content provided by the online customer service.
  • the satisfaction can be described by calculating the score according to the user's expression, and specifically, the data used to describe the satisfaction of the user with the content provided by the online customer service can be any form, any interval score. For example: a score from 0 to 100, a score from 0 to 1, and so on.
  • the step of adjusting the presentation of the interaction operation may include maintaining the manner of the current online customer service when determining that the user is satisfied with the content provided by the online customer service (S272) And; when the user is judged to be dissatisfied with the content provided by the online customer service, the manner of switching the online customer service (S271).
  • the switching by the automatic online customer service and the manual online customer service is usually initiated by the user in the case where multiple automatic responses fail to solve the problem, however, the above switching can be automatically implemented by using the interactive method of the present invention.
  • the interaction method according to the second embodiment of the present invention when the user's satisfaction with the content provided by the automatic online customer service is calculated to be low, the switching request by the automatic online customer service and the manual online customer service is automatically initiated. . Through this automatic switching, the user's time can be saved, thereby avoiding further accumulation of the user's dissatisfaction.
  • the interaction method according to the second embodiment of the present invention can also feedback the satisfaction of the user to the content provided by the customer service personnel to the customer service personnel in real time, and can also enable the customer service personnel to The mental state has an intuitive understanding so that further follow-up services can be provided in a targeted manner.
  • the background service interacting with the user may also be evaluated according to the result of the expression analysis.
  • the service of the customer service personnel who provide online customer service for the user can be scored according to the result of the expression analysis of the user. Compared with the way of scoring by the user, by analyzing the expression of the user in the service process, the service can be evaluated more realistically and accurately.

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Abstract

An interaction method based on facial expression recognition and a device for executing same.The interaction method comprises: receiving a request for beginning an interaction operation from a user; presenting an interaction interface for the interaction operation to the user; acquiring facial data of the user; analysing the facial expression of the user by utilizing the acquired facial data of the user; and adjusting the presentation of the interaction operation according to a result of the expression analysis. It is capable of recommending a product to a current user in a targetted manner or optimizing an on-line client service flow, thereby achieving an effect of improving the user shopping experience.

Description

基于表情识别的交互方法和执行该方法的设备Expression method based on expression recognition and device for performing the method 技术领域Technical field
本发明电子商务领域,特别涉及在电子商务中的基于表情识别的交互方法。The field of electronic commerce of the present invention relates in particular to an expression recognition based interaction method in electronic commerce.
背景技术Background technique
近年来,通过电子商务购买产品或服务已成为人们的购买习惯。目前为了使得用户能够获得更好的购物体验,在电子商务网站或移动终端应用(APP)上,会根据用户所浏览的产品给出产品列表。一般来说,这样的产品列表或者仅是用户所浏览的产品的简单罗列,而并没有对所浏览的产品的进一步分析以形成产品推荐;或者仅限于根据多个用户的浏览统计信息以及其下单的信息而做出产品推荐,诸如“浏览了某一产品的用户最终所购买的产品”、“某一产品的相关产品的排行”、“购买了某一产品的用户还购买了哪些产品”、“浏览了某一产品的用户还浏览了哪些产品”等。然而,这样的产品列表或者产品推荐仅仅考虑了多数用户的购买习惯或者产品间的联系,而并没有考虑当前用户对所浏览的产品的好恶以及对推荐结果满意与否,因此对于当前用户来说缺乏针对性。In recent years, purchasing products or services through e-commerce has become a buying habit. At present, in order to enable users to obtain a better shopping experience, on the e-commerce website or mobile terminal application (APP), a product list is given according to the products browsed by the user. Generally speaking, such a product list is only a simple list of products viewed by the user, and there is no further analysis of the products viewed to form a product recommendation; or only based on browsing statistics of multiple users and under them Product recommendation, such as "products that have been purchased by users who browsed a product", "ranking of related products of a certain product", "what products have been purchased by users who purchased a certain product" "Which products are viewed by users who have browsed a product" and so on. However, such a product list or product recommendation only considers the purchasing habits of most users or the connections between products, and does not consider the current user's likes and dislikes of the products being viewed and the satisfaction of the recommendation results, so for the current user Lack of targeting.
发明内容Summary of the invention
鉴于上述,本发明将针对于当前用户对电子商务中的交互操作加以改进,以改善用户的购物体验。In view of the above, the present invention will be directed to current user interactions in e-commerce to improve the user's shopping experience.
根据本发明的一个方面,提供了一种基于表情识别的交互方法,包括:从用户接收开始交互操作的请求;向所述用户呈现用于所述交互操作的交互界面;采集所述用户的面部数据;使用所采集的所述用户的面部数据,对所述用户进行表情分析;以及根据所述表情分析的结果,调整所述交互操作的呈现。 According to an aspect of the present invention, an interaction method based on expression recognition is provided, comprising: receiving a request to start an interaction operation from a user; presenting an interaction interface for the interaction operation to the user; collecting the face of the user Data; performing facial expression analysis on the user using the collected facial data of the user; and adjusting presentation of the interactive operation according to a result of the expression analysis.
根据本发明的实施例所述的交互方法,优选地,所述请求包括对于查看产品具体信息的请求,并且所述交互界面包括所述产品具体信息。According to the interaction method according to an embodiment of the present invention, preferably, the request includes a request for viewing product specific information, and the interaction interface includes the product specific information.
根据本发明的实施例所述的交互方法,优选地,所述请求包括对于开始在线客户服务的请求,并且所述交互界面包括在线客户服务窗口。According to the interaction method of the embodiment of the present invention, preferably, the request includes a request to start an online customer service, and the interaction interface includes an online customer service window.
根据本发明的实施例所述的交互方法,优选地,所述采集所述用户的面部数据的步骤包括:在向所述用户呈现用于所述交互操作的交互界面期间,实时采集所述用户的面部数据。According to the interaction method according to the embodiment of the present invention, preferably, the step of collecting facial data of the user includes: collecting the user in real time during presenting the interaction interface for the interaction operation to the user Facial data.
根据本发明的实施例所述的交互方法,优选地,所述采集所述用户的面部数据的步骤包括:在向所述用户呈现用于所述交互操作的交互界而后的仅在一段时间内,采集所述用户的而部数据。According to the interaction method according to an embodiment of the present invention, preferably, the step of collecting facial data of the user includes: presenting the interaction boundary for the interaction operation to the user only after a period of time Collecting the user's data.
根据本发明的实施例所述的交互方法,优选地,在所述采集所述用户的面部数据的步骤之前,进一步包括:向所述用户呈现用于请求采集所述用户的面部数据的交互界面。According to the interaction method according to the embodiment of the present invention, preferably, before the step of collecting the facial data of the user, the method further comprises: presenting to the user an interaction interface for requesting to collect facial data of the user .
根据本发明的实施例所述的交互方法,优选地,所述对所述用户进行表情分析的步骤包括:对所采集的所述用户的面部数据进行人脸定位;根据定位出的人脸,进行表情识别;以及利用所述表情识别的结果,计算所述用户对所述交互界面上所呈现的内容的满意度。According to the interaction method of the embodiment of the present invention, preferably, the step of performing expression analysis on the user includes: performing face positioning on the collected facial data of the user; according to the positioned face, Performing expression recognition; and using the result of the expression recognition, calculating the satisfaction of the user with the content presented on the interactive interface.
根据本发明的实施例所述的交互方法,优选地,所述调整所述交互操作的呈现的步骤包括:调整在所述交互界面上所呈现的产品推荐列表的产品排列顺序。 According to the interaction method according to the embodiment of the present invention, preferably, the step of adjusting the presentation of the interaction operation comprises: adjusting a product arrangement order of the product recommendation list presented on the interaction interface.
根据本发明的实施例所述的交互方法,优选地,所述调整所述交互操作的呈现的步骤包括:切换所述在线客户服务的方式。According to the interaction method according to an embodiment of the present invention, preferably, the step of adjusting the presentation of the interaction operation includes: switching a manner of the online customer service.
根据本发明的实施例所述的交互方法,优选地,进一步包括:向所述用户呈现用于结束采集所述用户的面部数据的交互界面。The interaction method according to an embodiment of the present invention preferably further comprises: presenting to the user an interactive interface for ending collecting facial data of the user.
根据本发明的另一个方面,还提供了一种执行基于表情识别的交互方法的设备,所述设备包括:从用户接收开始交互操作的请求的装置;向所述用户呈现用于所述交互操作的交互界面的装置;采集所述用户的面部数据的装置;使用所采集的所述用户的面部数据对所述用户进行表情分析的装置;以及根据所述表情分析的结果调整所述交互操作的呈现的装置。According to another aspect of the present invention, there is also provided an apparatus for performing an expression recognition based interaction method, the apparatus comprising: means for receiving a request to start an interaction operation from a user; presenting to the user for the interaction operation Means of an interactive interface; means for collecting facial data of the user; means for performing facial expression analysis on the user using the collected facial data of the user; and adjusting the interactive operation according to a result of the expression analysis The device presented.
本发明通过在电子商务的交互操作中引入了表情识别技术并结合数据处理,实现了对当前用户对所浏览内容的反应的实时分析,而能够有针对性地为当前用户推荐产品或优化在线客户服务流程,从而达到了提升用户购物体验的效果。The invention introduces the expression recognition technology and the data processing in the interaction operation of the electronic commerce, realizes the real-time analysis of the response of the current user to the browsed content, and can specifically recommend the product or optimize the online customer for the current user. Service process, which achieves the effect of improving the user's shopping experience.
附图说明DRAWINGS
附图图示了本发明的实施例,并与说明书一起用于解释本发明的原理。在附图中:The drawings illustrate embodiments of the invention and, together with In the drawing:
图1是显示表情与心理状态的对应关系的示意图;1 is a schematic diagram showing a correspondence relationship between an expression and a mental state;
图2是根据本发明的基于表情识别的交互方法的总体流程图;2 is a general flow chart of an expression recognition based interaction method in accordance with the present invention;
图3是根据本发明的基于表情识别的交互方法中的表情分析的具体流程图;3 is a detailed flow chart of expression analysis in an expression recognition based interaction method according to the present invention;
图4是根据本发明的第一实施例的基于表情识别的交互方法的流程图;以及4 is a flowchart of an expression recognition based interaction method according to a first embodiment of the present invention;
图5是根据本发明的第二实施例的基于表情识别的交互方法的流程图。 5 is a flow chart of an expression recognition based interaction method in accordance with a second embodiment of the present invention.
具体实施方式detailed description
下面结合附图对本申请优选的实现方式进行详细说明。The preferred implementation of the present application will be described in detail below with reference to the accompanying drawings.
与语言或者肢体语言一样,表情能够反映人们对所接触的事物的好恶。本发明建立在人脸识别技术和表情识别技术的基础之上。人脸识别技术和表情识别技术可以使用通用的摄像装置作为识别信息获取装置,以非接触的方式获取识别对象的面部图像,然后通过将所获取的图像与预先学习而得到的数据库比对、分析、处理,从而完成识别过程。在表情识别技术中所采用的预先学习而得到的数据库,通常是以如图1所示的高兴、悲伤、惊讶、恐惧、愤怒和厌恶作为基本表情,并且依据人脸的生物特征,将各种表情同脸部运动细节相关联,在广泛收集样本并提取特征的基础上,综合而得到的。目前,对于人脸识别技术和表情识别技术均已开发出了可商用的算法以及软件工具。Like language or body language, expressions reflect people's likes and dislikes of what they are exposed to. The invention is based on face recognition technology and expression recognition technology. The face recognition technology and the expression recognition technology can use a general-purpose imaging device as the identification information acquisition device to acquire the face image of the recognition object in a non-contact manner, and then compare and analyze the acquired image with the database obtained by the pre-learning. , processing, to complete the identification process. The pre-learned database used in the expression recognition technology is usually based on the happy expressions of sadness, sadness, surprise, fear, anger and disgust as shown in Fig. 1, and according to the biological characteristics of the face, various The expression is related to the details of the facial movement, and is obtained by comprehensively collecting samples and extracting features. At present, commercially available algorithms and software tools have been developed for face recognition technology and expression recognition technology.
图2示出了根据本发明的基于表情识别的交互方法的处理流程,包括:从用户接收开始交互操作的请求(ST10);向用户呈现用于交互操作的交互界面(ST20);采集用户的面部数据(ST40);使用所采集的用户的面部数据,对用户进行表情分析(ST60);以及根据表情分析的结果,调整交互操作的呈现(ST70)。2 shows a processing flow of an expression recognition-based interaction method according to the present invention, including: receiving a request to start an interaction operation from a user (ST10); presenting an interaction interface for an interaction operation to a user (ST20); collecting a user's Face data (ST40); performing facial expression analysis on the user using the collected face data of the user (ST60); and adjusting the presentation of the interactive operation based on the result of the expression analysis (ST70).
优选地,为了尊重用户选择权以及保护用户隐私,在根据本发明的第一实施例的交互方法中,优选地,在采集用户的面部数据的步骤之前,可以首先向用户呈现用于请求采集其面部数据的交互界面(ST30),以使得用户可以选择启动其所用终端的摄像装置。Preferably, in order to respect the user's choice and protect the user's privacy, in the interaction method according to the first embodiment of the present invention, preferably, before the step of collecting the user's face data, the user may first be presented for requesting to collect it. The interactive interface of the face data (ST30), so that the user can select the camera device that activates the terminal used.
在根据本发明的第一实施例的交互方法中,优选地,进一步包括了向用户呈现用于结束采集用户的面部数据的交互界面(ST50)。对于用户来说,应当可以随时随意取消这种通过采集其面部数据而进行的交互操作,因此,可以通过在电子商务网站的网页页面上设置虚拟 按钮以对应于结束采集用户的面部数据的操作;或者也可以将结束采集用户的面部数据的操作与键盘或者软键盘中的特定按键相关联;或者也可以将结束采集用户的面部数据的操作与移动终端上的特定按键相关联。In the interaction method according to the first embodiment of the present invention, preferably, it further includes presenting to the user an interactive interface for ending the collection of the user's face data (ST50). For the user, the interaction by collecting the facial data should be arbitrarily canceled at any time, so that the virtual page can be set on the web page of the e-commerce website. The button corresponds to an operation of ending the collection of the user's face data; or the operation of ending the collection of the user's face data may be associated with a specific key in the keyboard or the soft keyboard; or the operation of ending the collection of the user's face data may be performed. A specific button on the mobile terminal is associated.
以下将参考两个实施例来具体描述根据本发明的基于表情识别的交互方法的处理流程。The processing flow of the expression recognition-based interaction method according to the present invention will be specifically described below with reference to two embodiments.
在通过电子商务网站或者APP挑选产品时,用户可以通过点击产品的图片或产品名称,而转入产品详情页面去查看产品具体信息。图4示出了根据本发明的第一实施例的基于表情识别的交互方法的流程,其中交互方法涉及根据用户对所观看产品的满意度来调整所呈现的产品推荐列表的产品排列顺序。When selecting a product through an e-commerce website or an APP, the user can click on the product picture or product name and go to the product details page to view the product specific information. 4 illustrates a flow of an expression recognition based interaction method in accordance with a first embodiment of the present invention, wherein the interaction method involves adjusting a product ranking order of the presented product recommendation list based on the user's satisfaction with the viewed product.
如图4示出了根据本发明的调整所呈现的产品推荐列表的产品排列顺序的处理流程,其中将接收此用户点击作为开始交互操作的请求(S110),并且将在用户所使用的移动终端或者计算机上显示包括产品具体信息的交互界面(S120)。同时,还可以启动用户所使用的移动终端的摄像装置或者计算机的附带或外接的摄像装置,来采集用户的面部数据(S140)。而且,通过预置于移动终端或者计算机内的软件工具,可以使用所采集的面部数据,对用户进行表情分析(S160)。然后,利用上述表情分析的结果,可以调整交互操作的呈现(S171、S172、S173)。4 is a process flow for adjusting a product arrangement order of a presented product recommendation list according to the present invention, wherein the user click is received as a request to start an interaction operation (S110), and the mobile terminal to be used by the user Or an interactive interface including product specific information is displayed on the computer (S120). At the same time, it is also possible to activate the camera device of the mobile terminal used by the user or the attached or external camera device of the computer to collect the face data of the user (S140). Moreover, by using the software tool preset in the mobile terminal or the computer, the collected facial data can be used to perform expression analysis on the user (S160). Then, using the result of the above expression analysis, the presentation of the interactive operation can be adjusted (S171, S172, S173).
优选地,在根据本发明的第一实施例的交互方法中,为了随时捕捉用户在查看产品具体信息时的心理状态,可以在通过交互界面向用户呈现产品具体信息时,实时地采集用户的面部数据,并且实时地对所采集的面部数据进行表情分析,从而得出分析结果。Preferably, in the interaction method according to the first embodiment of the present invention, in order to capture the mental state of the user when viewing the product specific information at any time, the user's face may be collected in real time when the product specific information is presented to the user through the interactive interface. The data is analyzed in real time on the acquired facial data to obtain an analysis result.
然而,这样的实时处理往往会增加用户所用终端的功耗以及增加 后台处理负荷。因此,优选地,在根据本发明的第一实施例的交互方法中,可以在通过交互界面向用户呈现产品具体信息后的仅在一段时间内,例如5-10秒之内,采集用户的面部数据,并且对所采集的面部数据进行表情分析,而直接得出分析结果。对于一般用户,往往会在查看产品具体信息之初的短时间内,对产品反映出“有兴趣”、“失望”或者“感觉一般”,因此,仅在呈现产品具体信息后的一段时间内,采集并分析用户表情不仅能够实现通过表情分析而合理调整交互操作的呈现的目的,而且也能够实现为用户所用终端降低功耗以及减少后台处理负荷的效果。However, such real-time processing tends to increase the power consumption of the terminals used by the user and increase Background processing load. Therefore, preferably, in the interaction method according to the first embodiment of the present invention, the user's face may be collected only within a certain period of time, for example, 5-10 seconds after the product specific information is presented to the user through the interactive interface. Data, and facial expression analysis of the collected facial data, and directly lead to the analysis results. For the average user, the product will often be “interested”, “disappointed” or “feeling general” in the short time after viewing the specific information of the product. Therefore, only for a period of time after the product specific information is presented, Collecting and analyzing the user's expression can not only achieve the purpose of rationally adjusting the presentation of the interactive operation through the expression analysis, but also achieve the effect of reducing the power consumption and reducing the background processing load for the terminal used by the user.
如图3所示,在根据本发明的第一实施例的交互方法中,对用户进行表情分析的步骤优选地可以包括:对所采集的用户的面部数据进行人脸定位(ST61);根据定位出的人脸,进行表情识别(ST62);以及利用表情识别的结果,计算用户对交互界面上所呈现的内容的满意度(ST63)。此处,满意度可以通过根据用户表情来计算评分来描述,具体地,用来描述用户对产品满意度的数据可以是任何形式、任何区间的分数,例如:0到100的分数,0到1的分数等。As shown in FIG. 3, in the interaction method according to the first embodiment of the present invention, the step of performing expression analysis on the user may preferably include: performing face positioning on the collected face data of the user (ST61); The human face is subjected to expression recognition (ST62); and the result of the expression recognition is used to calculate the satisfaction of the user with the content presented on the interactive interface (ST63). Here, the satisfaction can be described by calculating the score according to the user's expression. Specifically, the data used to describe the user's satisfaction with the product can be a score of any form, any interval, for example, a score of 0 to 100, 0 to 1 The score and so on.
在根据本发明的第一实施例的交互方法中,优选地,调整交互操作的呈现的步骤可以包括:当判断用户喜欢所观看的产品时,将该产品在推荐列表的产品排序中前移(S172);当判断用户不喜欢所观看的产品时,将该产品在推荐列表的产品排序中后移(S171);以及由此,调整在交互界面上所呈现的产品推荐列表的产品排列顺序(S173)。例如可以根据用户对所浏览过的产品喜爱程度进行评分,并且按评分对产品进行排序,并将这些产品以较为友好的方式展示给用户。具体地。例如可以采用使得本用户喜欢的产品排序更靠前、或者其他喜欢这个产品的用户还喜欢的其他相关产品排序更靠前等的方式来展示。In the interaction method according to the first embodiment of the present invention, preferably, the step of adjusting the presentation of the interaction operation may include: advancing the product in the product ranking of the recommendation list when determining that the user likes the viewed product ( S172); when it is judged that the user does not like the product being viewed, the product is moved backward in the product ranking of the recommended list (S171); and thereby, the product arrangement order of the product recommendation list presented on the interactive interface is adjusted ( S173). For example, the user can be rated according to the degree of preference of the products viewed, and the products are sorted by rating, and the products are presented to the user in a more friendly manner. specifically. For example, it may be displayed in such a way that the products that the user likes are ranked higher, or other related products that other users who like the product prefer.
在电子商务服务中,往往会提供人工在线客户服务,根据本发明的交互方法同样也可以应用于在线客户服务中,以改善服务质量,以 进一步改善用户的购物体验。通常,用户可以通过点击相应按钮或图标,而发起开始在线客户服务的请求。图5示出了根据本发明的第二实施例的基于表情识别的交互方法的流程,其中交互方法涉及根据用户对在线客户服务的满意度来调整在线客户服务的方式。In the e-commerce service, a manual online customer service is often provided, and the interaction method according to the present invention can also be applied to the online customer service to improve the service quality. Further improve the user's shopping experience. Typically, a user can initiate a request to start an online customer service by clicking on a corresponding button or icon. 5 illustrates a flow of an expression recognition based interaction method in accordance with a second embodiment of the present invention, wherein the interaction method involves adjusting the manner of online customer service based on user satisfaction with online customer service.
图5示出了根据本发明的第二实施例的调整在线客户服务的方式的处理流程,其中将接收此用户点击作为开始交互操作的请求(S210),并且将在用户所使用的移动终端或者计算机上显示在线客户服务窗口的交互界面(S220)。同时,还可以启动用户所使用的移动终端的摄像装置或者计算机的附带或外接的摄像装置,来采集用户的面部数据(S240)。而且,通过预置于移动终端或者计算机内的软件工具,可以使用所采集的面部数据,对用户进行表情分析(S260)。然后,利用上述表情分析的结果,可以调整交互操作的呈现(S271、S272)。5 shows a processing flow of a manner of adjusting an online customer service according to a second embodiment of the present invention, in which this user click is received as a request to start an interactive operation (S210), and the mobile terminal to be used by the user or The interactive interface of the online customer service window is displayed on the computer (S220). At the same time, it is also possible to activate the camera device of the mobile terminal used by the user or the attached or external camera device of the computer to collect the face data of the user (S240). Moreover, by using the software tool preset in the mobile terminal or the computer, the collected facial data can be used to perform expression analysis on the user (S260). Then, using the result of the above expression analysis, the presentation of the interactive operation can be adjusted (S271, S272).
优选地,在根据本发明的第二实施例的交互方法中,为了随时捕捉用户在接受在线客户服务时的心理状态,可以在进行在线客户服务时,实时地采集用户的面部数据,并且实时地对所采集的面部数据进行表情分析,从而得出分析结果。Preferably, in the interaction method according to the second embodiment of the present invention, in order to capture the mental state of the user when accepting the online customer service, the face data of the user may be collected in real time when the online customer service is performed, and in real time Perform an expression analysis on the collected facial data to obtain an analysis result.
同样地,在根据本发明的第二实施例的交互方法中,在采集用户的面部数据的步骤之前,也可以向用户呈现用于请求采集其面部数据的交互界面,以使得用户可以选择启动其所用终端的摄像装置;而且,也包括向用户呈现用于结束采集用户的面部数据的交互界面。Similarly, in the interaction method according to the second embodiment of the present invention, before the step of collecting the face data of the user, the user may also be presented with an interactive interface for requesting to collect his face data so that the user can select to activate it. The camera of the terminal used; and, also, includes an interactive interface for presenting the user with the facial data for collecting the user.
在根据本发明的第二实施例的交互方法中,对用户进行表情分析的步骤优选地可以包括:对所采集的用户的面部数据进行人脸定位;根据定位出的人脸,进行表情识别;以及利用表情识别的结果,计算用户对在线客户服务所提供的内容的满意度。此处,满意度可以通过根据用户表情来计算评分来描述,具体地,用来描述用户对在线客户服务所提供内容的满意度的数据可以是任何形式、任何区间的分数, 例如:0到100的分数,0到1的分数等。In the interaction method according to the second embodiment of the present invention, the step of performing facial expression analysis on the user may preferably include: performing face positioning on the collected facial data of the user; and performing facial expression recognition according to the positioned facial face; And using the results of the expression recognition to calculate the user's satisfaction with the content provided by the online customer service. Here, the satisfaction can be described by calculating the score according to the user's expression, and specifically, the data used to describe the satisfaction of the user with the content provided by the online customer service can be any form, any interval score. For example: a score from 0 to 100, a score from 0 to 1, and so on.
在根据本发明的第二实施例的交互方法中,优选地,调整交互操作的呈现的步骤可以包括:当判断用户对在线客户服务所提供的内容满意时,保持当前在线客户服务的方式(S272);以及当判断用户对在线客户服务所提供的内容不满意时,切换在线客户服务的方式(S271)。In the interaction method according to the second embodiment of the present invention, preferably, the step of adjusting the presentation of the interaction operation may include maintaining the manner of the current online customer service when determining that the user is satisfied with the content provided by the online customer service (S272) And; when the user is judged to be dissatisfied with the content provided by the online customer service, the manner of switching the online customer service (S271).
对于在线客户服务,电子商务企业往往会提供自动在线客户服务和人工在线客户服务。目前,通常是由用户在多次自动回复未能解决问题的情况下,发起由自动在线客户服务和人工在线客户服务的切换,然而,通过使用本发明的交互方法则能够自动实现上述切换。在根据本发明的第二实施例的交互方法中,当计算出用户对自动在线客户服务所提供内容的满意度为低的情况下,自动发起由自动在线客户服务和人工在线客户服务的切换请求。通过这种自动切换,能够节省用户的时间,因而避免了用户的不满情绪的进一步积累。而且,在进行人工在线客户服务的情况下,根据本发明的第二实施例的交互方法还可以将用户对客服人员所提供内容的满意度实时地反馈给客服人员,也能够使得客服人员对用户心理状态有直观的了解,从而能够进一步有针对性地提供后续服务。For online customer service, e-commerce companies often offer automated online customer service and manual online customer service. At present, the switching by the automatic online customer service and the manual online customer service is usually initiated by the user in the case where multiple automatic responses fail to solve the problem, however, the above switching can be automatically implemented by using the interactive method of the present invention. In the interaction method according to the second embodiment of the present invention, when the user's satisfaction with the content provided by the automatic online customer service is calculated to be low, the switching request by the automatic online customer service and the manual online customer service is automatically initiated. . Through this automatic switching, the user's time can be saved, thereby avoiding further accumulation of the user's dissatisfaction. Moreover, in the case of performing the manual online customer service, the interaction method according to the second embodiment of the present invention can also feedback the satisfaction of the user to the content provided by the customer service personnel to the customer service personnel in real time, and can also enable the customer service personnel to The mental state has an intuitive understanding so that further follow-up services can be provided in a targeted manner.
为了对提供在线客户服务的客服人员的服务进行评价,目前电子商务企业多采用了在服务结束时要求用户打分的方式。此方式不仅给用户带来麻烦,而且难以客观地反映对服务的评价。优选地,根据本发明的第二实施例的交互方法,还可以根据表情分析的结果,对与用户进行交互操作的后台服务进行评价。具体地,可以根据对于用户的表情分析的结果,对为用户提供在线客户服务的客服人员的服务进行评价打分。与由用户打分的方式相比,通过在服务过程中对用户的表情进行分析,能够更加真实准确地对服务给出评价。 In order to evaluate the service of customer service personnel who provide online customer service, e-commerce companies currently adopt a method of requiring users to score at the end of the service. This method not only causes trouble to the user, but also makes it difficult to objectively reflect the evaluation of the service. Preferably, according to the interaction method of the second embodiment of the present invention, the background service interacting with the user may also be evaluated according to the result of the expression analysis. Specifically, the service of the customer service personnel who provide online customer service for the user can be scored according to the result of the expression analysis of the user. Compared with the way of scoring by the user, by analyzing the expression of the user in the service process, the service can be evaluated more realistically and accurately.
上述实施例仅是本发明的优选实施例,并不用于限制本发明。对本领域技术人员显而易见的是,在不脱离本发明的精神和范围的情况下,可以对本发明的实施例进行各种修改和改变。因此,本发明意在涵盖落入权利要求所限定的本发明的范围之内的所有这样的修改或变型。 The above embodiments are merely preferred embodiments of the invention and are not intended to limit the invention. It is apparent to those skilled in the art that various modifications and changes can be made to the embodiments of the present invention without departing from the spirit and scope of the invention. Accordingly, the present invention is intended to embrace all such modifications or modifications as fall within the scope of the invention.

Claims (11)

  1. 一种基于表情识别的交互方法,所述交互方法包括:An interaction method based on expression recognition, the interaction method includes:
    从用户接收开始交互操作的请求;Receiving a request to start an interaction operation from a user;
    向所述用户呈现用于所述交互操作的交互界面;Presenting to the user an interactive interface for the interaction;
    采集所述用户的面部数据;Collecting facial data of the user;
    使用所采集的所述用户的面部数据,对所述用户进行表情分析;以及Performing an expression analysis on the user using the collected facial data of the user;
    根据所述表情分析的结果,调整所述交互操作的呈现。The presentation of the interactive operation is adjusted based on the result of the expression analysis.
  2. 根据权利要求1所述的交互方法,其中,所述请求包括对于查看产品具体信息的请求,并且所述交互界面包括所述产品具体信息。The interaction method of claim 1, wherein the request comprises a request to view product specific information, and the interaction interface includes the product specific information.
  3. 根据权利要求1所述的交互方法,其中,所述请求包括对于开始在线客户服务的请求,并且所述交互界面包括在线客户服务窗口。The interaction method of claim 1, wherein the request comprises a request to start an online customer service, and the interaction interface comprises an online customer service window.
  4. 根据权利要求1-3中任意一项所述的交互方法,其中,所述采集所述用户的面部数据的步骤包括:The interaction method according to any one of claims 1 to 3, wherein the step of collecting facial data of the user comprises:
    在向所述用户呈现用于所述交互操作的交互界面期间,实时采集所述用户的面部数据。The facial data of the user is acquired in real time during presentation of the interactive interface for the interactive operation to the user.
  5. 根据权利要求1或2所述的交互方法,其中,所述采集所述用户的面部数据的步骤包括:The interaction method according to claim 1 or 2, wherein the step of collecting facial data of the user comprises:
    在向所述用户呈现用于所述交互操作的交互界面后的仅在一段时间内,采集所述用户的面部数据。The facial data of the user is acquired only for a period of time after the interactive interface for the interactive operation is presented to the user.
  6. 根据权利要求1所述的交互方法,其中,在所述采集所述用户的面部数据的步骤之前,进一步包括:The interaction method according to claim 1, wherein before the step of collecting the facial data of the user, the method further comprises:
    向所述用户呈现用于请求采集所述用户的面部数据的交互界面。 An interactive interface for requesting acquisition of facial data of the user is presented to the user.
  7. 根据权利要求1所述的交互方法,其中,所述对所述用户进行表情分析的步骤包括:The interaction method according to claim 1, wherein the step of performing expression analysis on the user comprises:
    对所采集的所述用户的面部数据进行人脸定位;Performing face positioning on the collected facial data of the user;
    根据定位出的人脸,进行表情识别;以及Perform facial expression recognition based on the positioned face;
    利用所述表情识别的结果,计算所述用户对所述交互界面上所呈现的内容的满意度。Using the results of the expression recognition, the user's satisfaction with the content presented on the interactive interface is calculated.
  8. 根据权利要求1或2所述的交互方法,其中,所述调整所述交互操作的呈现的步骤包括:The interaction method according to claim 1 or 2, wherein the step of adjusting the presentation of the interaction operation comprises:
    调整在所述交互界面上所呈现的产品推荐列表的产品排列顺序。Adjusting the product ranking order of the product recommendation list presented on the interactive interface.
  9. 根据权利要求1或3所述的交互方法,其中,所述调整所述交互操作的呈现的步骤包括:The interaction method according to claim 1 or 3, wherein the step of adjusting the presentation of the interaction operation comprises:
    切换所述在线客户服务的方式。The way to switch the online customer service.
  10. 根据权利要求1所述的交互方法,进一步包括:The interaction method of claim 1 further comprising:
    向所述用户呈现用于结束采集所述用户的面部数据的交互界面。An interactive interface for ending the collection of facial data of the user is presented to the user.
  11. 一种执行基于表情识别的交互方法的设备,所述设备包括:An apparatus for performing an expression recognition based interaction method, the apparatus comprising:
    从用户接收开始交互操作的请求的装置;Means receiving a request to initiate an interoperation from a user;
    向所述用户呈现用于所述交互操作的交互界面的装置;Means presenting to the user an interactive interface for the interactive operation;
    采集所述用户的面部数据的装置;Means for collecting facial data of the user;
    使用所采集的所述用户的面部数据对所述用户进行表情分析的装置;以及Means for performing an expression analysis on the user using the collected facial data of the user;
    根据所述表情分析的结果调整所述交互操作的呈现的装置。 Means for adjusting the presentation of the interactive operation based on the result of the expression analysis.
PCT/CN2016/072356 2015-02-28 2016-01-27 Interaction method based on facial expression recognition and device for executing same WO2016134629A1 (en)

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