WO2016119506A1 - 推广情况数据的监测方法、装置、设备及非易失性计算机存储介质 - Google Patents
推广情况数据的监测方法、装置、设备及非易失性计算机存储介质 Download PDFInfo
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- WO2016119506A1 WO2016119506A1 PCT/CN2015/094275 CN2015094275W WO2016119506A1 WO 2016119506 A1 WO2016119506 A1 WO 2016119506A1 CN 2015094275 W CN2015094275 W CN 2015094275W WO 2016119506 A1 WO2016119506 A1 WO 2016119506A1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
Definitions
- the invention relates to information promotion technology, in particular to a monitoring method, device, device and non-volatile computer storage medium for promoting situation data.
- the terminal integrates more and more functions, so that the system function list of the terminal contains more and more corresponding applications (Application, APP).
- Some applications involve information promotion services such as advertising, game promotion or application promotion.
- the promotion promotion account structure of the search promotion may be composed of four levels: an account level, a promotion plan level, a promotion unit level, and a keyword/creative level, and the promotion unit level may be composed of a many-to-many keyword list and Creative list composition.
- you can evaluate the promotion effect by querying the promotion data of different levels, for example, clicking on indicators.
- traffic flow-based monitoring methods can be used to monitor the correctness of each promotion data at a promotion level.
- aspects of the present invention provide a method, an apparatus, a device, and a non-volatile computer storage medium for monitoring the promotion situation data, so as to improve the reliability of the evaluation of the promotion effect.
- An aspect of the present invention provides a method for monitoring a promotion situation data, including:
- the abnormal monitoring result of the promotion account is obtained.
- promotion level includes:
- promotion situation data includes:
- sampling includes: at least two promotion level promotion data of the promotion account within the specified time range
- the method further includes:
- a specified time range around the current time is obtained according to the current time, the promotion situation data delay time, and the monitoring frequency.
- the aspect as described above and any possible implementation manner further provide an implementation manner, where the first promotion level is higher than the second promotion level; and according to the promotion data of the at least two promotion levels, Determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level, including:
- determining, according to whether the promotion situation data of the second promotion level is complete, determining the promotion situation data of the first promotion level and the Whether the data of the promotion of the second promotion level is consistent including:
- promotion data of the second promotion level is complete, it is determined that the promotion data of the first promotion level is inconsistent with the promotion data of the second promotion level.
- the aspect as described above and any possible implementation manner further provide an implementation manner, where the first promotion level is higher than the second promotion level; and according to the promotion data of the at least two promotion levels, Determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level, including:
- the promotion data of the first promotion node in the first promotion level is equal to the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, The promotion data of the first promotion level is consistent with the promotion data of the second promotion level;
- the promotion data of the first promotion node in the first promotion level is smaller than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the data of the promotion of the first promotion node is complete, indeed Whether the promotion situation data of the first promotion level is consistent with the promotion data of the second promotion level;
- promotion data of the first promotion node in the first promotion level is greater than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the promotion data of the second promotion node is complete, and determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- Whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level according to whether the promotion data of the first promotion node is complete including:
- Whether it is determined whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level according to whether the promotion data of the second promotion node is complete including:
- Determining the first promotion level if the promotion data of the second promotion node is complete The promotion situation data is inconsistent with the promotion data of the second promotion level.
- the method further includes:
- the suspicious monitoring result of the promotion account is obtained.
- a monitoring apparatus for promoting situation data including:
- a determining unit configured to determine, according to the promotion situation data of the at least two promotion levels, whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level;
- an obtaining unit configured to obtain an abnormal monitoring result of the promotion account if the promotion situation data of the first promotion level is inconsistent with the promotion situation data of the second promotion level.
- promotion level includes:
- promotion situation data includes:
- sampling unit is further used
- a specified time range around the current time is obtained according to the current time, the promotion situation data delay time, and the monitoring frequency.
- any possible implementation manner further provide an implementation manner, where the first promotion level is higher than the second promotion level; the determining unit is specifically used to
- the sum of the promotion data of the first promotion level is greater than the sum of the promotion data of the second promotion level, determining whether the promotion data of the second promotion level is complete, and determining the promotion of the first promotion level Whether the situation data is consistent with the promotion data of the second promotion level.
- promotion data of the second promotion level is complete, it is determined that the promotion data of the first promotion level is inconsistent with the promotion data of the second promotion level.
- any possible implementation manner further provide an implementation manner, where the first promotion level is higher than the second promotion level; the determining unit is specifically used to
- the promotion data of the first promotion node in the first promotion level is equal to the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, The promotion data of the first promotion level is consistent with the promotion data of the second promotion level;
- promotion data of the first promotion node in the first promotion level is smaller than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the data of the promotion situation of the first promotion node is complete, and whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level;
- promotion data of the first promotion node in the first promotion level is greater than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the promotion data of the second promotion node is complete, and determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- promotion data of the first promotion node in the first promotion level is smaller than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, and The promotion data of the first promotion node is incomplete, and the promotion situation data of the first promotion level and the promotion data of the second promotion level are determined.
- promotion data of the first promotion node in the first promotion level is smaller than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, and The promotion data of the first promotion node is complete, and the promotion situation data of the first promotion level is determined to be inconsistent with the promotion data of the second promotion level;
- promotion situation data of the first promotion node in the first promotion level is greater than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, and The promotion data of the second promotion node is incomplete, and the promotion situation data of the first promotion level is determined to be consistent with the promotion data of the second promotion level;
- the promotion situation data of the first promotion node in the first promotion level is greater than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, and The promotion data of the second promotion node is complete, and the promotion situation data of the first promotion level is determined to be inconsistent with the promotion data of the second promotion level.
- the determining unit is further used for
- the obtaining unit is also used for
- an apparatus comprising:
- One or more processors are One or more processors;
- One or more programs the one or more programs being stored in the memory, when executed by the one or more processors:
- the abnormal monitoring result of the promotion account is obtained.
- a nonvolatile computer storage medium storing one or more programs when the one or more programs are executed by a device causes The device:
- the abnormal monitoring result of the promotion account is obtained.
- the embodiment of the present invention determines the first promotion level by sampling the promotion data of at least two promotion levels of the promotion account within the specified time range, and further according to the promotion data of the at least two promotion levels. Whether the promotion situation data is consistent with the promotion data of the second promotion level, and if the promotion data of the first promotion level is inconsistent with the promotion data of the second promotion level, abnormal monitoring of the promotion account may be obtained. As a result, since the promotion data of the first promotion level in the plurality of promotion levels of the promotion account is inconsistent with the promotion data of the second promotion level, the abnormal monitoring result of the promotion account is obtained, so that the relevant personnel can timely according to the abnormal monitoring result. The corresponding maintenance operation is carried out, thereby improving the reliability of the promotion effect evaluation based on the promotion data.
- the specified time range near the current time is obtained by using the current time, the promotion data delay time, and the monitoring frequency, so that Real-time sampling and monitoring of the promotion data of each promotion level can be realized, which can effectively improve the real-time performance of the promotion data monitoring.
- the problem of promoting the situation data can be monitored in the first time, and the reliability of the promotion effect evaluation is effectively ensured, thereby improving the satisfaction of the promoter.
- FIG. 1 is a schematic flowchart of a method for monitoring promotion data according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a device for monitoring promotion situation data according to another embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for monitoring promotion data according to an embodiment of the present invention, as shown in FIG. 1 .
- the promotion promotion account structure of search promotion can be composed of four promotion levels: account level, promotion plan level, promotion unit level and keyword/creative level, and the promotion unit level can be composed of many-to-many keyword list. And a list of creatives.
- search promotion is the general term for promoting products or services by using search engines such as Baidu or Google.
- each promotion level There is a certain level structure relationship between each promotion level. Still taking search promotion as an example, the account level is the highest level of promotion level, followed by the promotion plan level, and then, the promotion unit level and the keyword/creative level. A promotion information needs to be promoted by different promotion levels. Therefore, the promotion data of each promotion level should be consistent and should reflect the same promotion effect. Otherwise, the promotion data of each promotion level will be reflected. Promotional effects may be inaccurate.
- the abnormal monitoring result of the promotion account can be output, for example, using the indicator mode output, the short message mode output, the mail mode output, etc., and the relevant personnel can timely perform the corresponding maintenance operation according to the abnormal monitoring result, thereby improving the The reliability of the evaluation of the promotion effect based on the promotion data.
- execution entities of 101 to 103 may be applications located in the local terminal, or may be plug-ins or software development kits (SDKs) installed in applications located in the local terminal.
- the functional unit may also be a processing engine located in the network side server, or may be a distributed system located on the network side, which is not specifically limited in this embodiment.
- the application may be a local application (nativeApp) installed on the terminal, or may be a web application (webApp) of the browser on the terminal, which is not limited in this embodiment.
- the abnormal monitoring result of the promotion account may be obtained, because the promotion account is monitored.
- the promotion data of the first promotion level in the plurality of promotion levels is inconsistent with the promotion data of the second promotion level, and the abnormal monitoring result of the promotion account is obtained, so that the relevant personnel can timely perform the corresponding maintenance operation according to the abnormal monitoring result, thereby Improve the reliability of the promotion effect evaluation based on the promotion data.
- the so-called promotion situation data can be used as an important indicator to measure the promotion effect, which can include but is not limited to:
- Showing indicators can refer to the amount of promotional information.
- Clicking on an indicator can refer to the number of clicks on the promotion information.
- Consumption indicators can refer to the promotion costs of promotional information.
- Conversion metrics can refer to the proportion of netizens who enter the promotion website by clicking on the promotion information.
- the quality indicator can refer to the degree of recognition of the keywords and keyword ideas of the netizens.
- the specified time range according to the sampling operation performed in 101 may be a historical time range, or may also be a real-time time range, this embodiment This is not particularly limited.
- the source data Since the sampled promotion data is calculated or queried according to the source data, the source data needs to undergo numerous processing links, for example, log output, log cutting, multi-level multiplex transmission, log distribution, log statistics, and invalid. Clicking on the filtering, returning, warehousing, business layer filtering and other processing links, so that the promotional data that can be sampled at the current time actually has a certain delay time, therefore, in order to be able to sample valid promotional data. Before 101, the step of setting the real-time time range is further performed.
- promotion data The delay time and the monitoring frequency are obtained for a specified time range around the current time.
- the delay time of the promotion situation data refers to the difference between the source data generation time and the current time corresponding to the promotion situation data that can be sampled at the current time.
- the start time of the corresponding source data, wherein the monitoring period can be obtained according to the monitoring frequency; the current time can be subtracted from the promotion time delay time, and the obtained second time is the second time current time-promotion data Delay time, as the cutoff time of the source data corresponding to the sampled promotion case data.
- the first promotion level is higher than the second promotion level, then in 102, according to the promotion of the first promotion level Whether the sum of the data is equal to the sum of the promotion data of the second promotion level, and determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- each promotion level can include multiple promotion nodes
- the sum of the so-called promotion level promotion data refers to the sum of the promotion data of each promotion node in the promotion level.
- the account hierarchy may include a promotion node, and the promotion node corresponds to a promotion account;
- the promotion plan level may include one or more promotion nodes, each promotion node may correspond to a promotion plan;
- the promotion unit level may include one Or multiple Promote nodes, each promotion node can correspond to a promotion unit.
- the keyword/creative level may include one or more promotion nodes, each of which may correspond to a set of keywords and ideas. Due to the hierarchical structure relationship between the promotion levels, the promotion data should be consistent regardless of the promotion level. Otherwise, the promotion effect reflected by the promotion data of each promotion level may be inaccurate.
- the technical solution provided by the present invention is applicable to the case of monitoring the same promotion data of each promotion level sampled in the process. If it is necessary to consider a variety of promotional situation data, then the operation of 101 to 103 can be performed separately for each case of the promotion situation data.
- the click level of the account level is equal to The sum of the click indicators of each promotion plan in the promotion plan level may determine that the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- an account level click indicator If the sum of the click indicators of each promotion plan in the promotion plan level is less than, the promotion status data of the first promotion level is inconsistent with the promotion data of the second promotion level.
- a promotion tier Since the querier has some simple query requirements during the actual query process, it may be necessary for a promotion tier to include only some of the promotion nodes, and no longer include all the promotion nodes.
- a promotion account has two promotion plans at the promotion plan level, but since the purpose of this inquiry is only to pay attention to the promotion data of one of the promotion plans, Therefore, in the query data obtained at the promotion plan level, only the promotion data of one of the promotion plans is included. Therefore, the promotion level data of the promotion level is incomplete. Then, the sum of the promotion level data of the promotion level is no longer equal to the sum of the promotion data of other promotion levels, but is smaller than the sum of the promotion data of other promotion levels. . That is to say, as long as the sum of the promotion data of the promotion level is smaller than the sum of the promotion data of the other promotion levels, it can be determined that the promotion level data of the promotion level is consistent with the promotion data of other promotion levels.
- an account level click indicator The sum of the click indicators of each promotion plan in the promotion plan level may be determined according to whether the promotion data of the second promotion level is complete, and the promotion data of the first promotion level and the second promotion level are determined. Whether the promotion situation data is consistent.
- the promotion data of the second promotion level is incomplete, it may be determined that the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the first promotion level is higher than the second promotion level, then, in 102, specifically, according to the first promotion level Whether the sum of the promotion situation data of a promotion node is equal to the promotion situation of the at least one second promotion node corresponding to the first promotion node in the second promotion level And a sum of the data, determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the promotion data of the first promotion node in the first promotion level is equal to the at least one second promotion node of the first promotion node in the second promotion level
- the sum of the promotion data for example, for a promotion account
- the click indicator of a promotion plan in the promotion plan level is equal to the sum of the click indicators of the promotion unit corresponding to the promotion plan in the promotion unit level, and then it can be determined
- the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the querier may cause a certain promotion node of a promotion level to include only part of the promotion data in a certain dimension, and no longer include all the promotion data. Therefore, the promotion data of the promotion node is incomplete, and then the sum of the promotion data of the promotion node corresponding to the promotion node at the other promotion level is no longer equal to the promotion data of the promotion node and the promotion of the promotion node.
- the sum of the promotion data of the other promotion nodes corresponding to the hierarchy is greater than the sum of the promotion data of the promotion node and the promotion data of the other promotion nodes corresponding to the promotion node.
- the promotion level data of the promotion level is consistent with the promotion data of other promotion levels.
- the promotion data of the first promotion node in the first promotion level is smaller than the at least one second promotion node corresponding to the first promotion node in the second promotion level.
- the sum of the promotional data for example, for a promotional account
- the click index of a promotion plan in the promotion plan level is smaller than the sum of the click indicators of the promotion unit corresponding to the promotion plan level in the promotion unit level, and the data may be complete according to the promotion status of the first promotion node. And determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the promotion situation data of the first promotion node is incomplete, it may be determined that the promotion situation data of the first promotion level is consistent with the promotion data of the second promotion level.
- the promotion status data of the first promotion node may be determined that the promotion status data of the first promotion level is inconsistent with the promotion status data of the second promotion level.
- the promotion data of the first promotion node in the first promotion level is greater than the at least one second promotion node corresponding to the first promotion node in the second promotion level
- the sum of the promotion data for example, for a promotion account
- the click index of a promotion plan in the promotion plan level is greater than the sum of the click indicators of the promotion unit corresponding to the promotion plan level in the promotion unit level, Whether the promotion situation data of the second promotion node is complete, and determining whether the promotion situation data of the first promotion level is consistent with the promotion data of the second promotion level.
- the promotion data of the second promotion node may be determined that the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the promotion status data of the second promotion node may be determined that the promotion status data of the first promotion level is inconsistent with the promotion status data of the second promotion level.
- promotion dimensions can also be defined, for example, promotion device dimensions such as PCs and mobile phones, or, for example, promotion geographic dimensions such as Beijing and Shanghai, etc., therefore, each promotion level is The promotional data on these promotional dimensions should also be consistent.
- each promotion level in the at least two promotion levels Specifies whether the promotion data on the promotion dimension is consistent. If the promotion data of each of the at least two promotion levels in the specified promotion dimension is inconsistent, the suspicious monitoring result of the promotion account may be obtained.
- the abnormal monitoring result of the promotion account can be output, for example, using the indicator mode output, the short message mode output, the mail mode output, etc., and the relevant personnel can timely perform the corresponding maintenance operation according to the suspicious monitoring result, thereby improving the The reliability of the evaluation of the promotion effect based on the promotion data.
- the promotion hierarchy is The promotion data on the specified promotion dimension is consistent.
- the promotion may be determined.
- the promotion data of the hierarchy on the specified promotion dimension is inconsistent.
- the method by sampling the promotion status data of at least two promotion levels of the promotion account within the specified time range, and further according to the promotion status of the at least two promotion levels According to the method, it is determined whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level, and if the promotion data of the first promotion level is inconsistent with the promotion data of the second promotion level, The abnormal monitoring result of the promotion account is obtained because the promotion data of the first promotion level in the plurality of promotion levels of the promotion account is inconsistent with the promotion data of the second promotion level, and the abnormal monitoring result of the promotion account is obtained, so that the correlation is The personnel can timely perform the corresponding maintenance operations according to the abnormal monitoring results, thereby improving the reliability of the promotion effect evaluation based on the promotion data.
- the specified time range near the current time is obtained according to the current time, the promotion data delay time and the monitoring frequency, so that the real-time sampling of the promotion data of each promotion level can be realized. Monitoring can effectively improve the real-time performance of the promotion data monitoring.
- the problem of promoting the situation data can be monitored in the first time, and the reliability of the promotion effect evaluation is effectively ensured, thereby improving the satisfaction of the promoter.
- the monitoring device for the promotion case data of the embodiment may include a sampling unit 21, a determination unit 22, and an obtaining unit 23.
- the sampling unit 21 is configured to sample the promotion situation data of at least two promotion levels of the promotion account within the specified time range;
- the determining unit 22 is configured to determine the first according to the promotion situation data of the at least two promotion levels Whether the promotion level data of the promotion level is consistent with the promotion situation data of the second promotion level;
- the obtaining unit 23 is configured to obtain, if the promotion situation data of the first promotion level is inconsistent with the promotion data of the second promotion level The abnormal monitoring results of the promotion account.
- the promotion promotion account structure of search promotion can be composed of four promotion levels: account level, promotion plan level, promotion unit level and keyword/creative level, and the promotion unit level can be composed of many-to-many keyword list. And a list of creatives.
- search promotion is the general term for promoting products or services by using search engines such as Baidu or Google.
- part or all of the monitoring device for the promotion situation data provided in this embodiment may be an application located in a local terminal, or may be a plug-in or a software development kit (Software) installed in an application located in the local terminal.
- the functional unit, such as the development kit (SDK) may also be a processing engine located in the network side server, or may be a distributed system located on the network side, which is not specifically limited in this embodiment.
- the application may be a local application (nativeApp) installed on the terminal, or may be a web application (webApp) of the browser on the terminal, which is not limited in this embodiment.
- the so-called promotion situation data can be used as an important indicator to measure the promotion effect, which can include but is not limited to:
- the sampling unit 21 may be further configured to obtain a specified time range in the vicinity of the current time according to the current time, the promotion data delay time, and the monitoring frequency. .
- the sampling unit 21 may be further configured to obtain a specified time range in the vicinity of the current time according to the current time, the promotion data delay time, and the monitoring frequency.
- the determining unit 22 may be specifically configured to be used in the first promotion.
- the sum of the promotion data of the hierarchy is equal to the sum of the promotion data of the second promotion level, and the promotion data of the first promotion level is determined to be consistent with the promotion data of the second promotion level. If the sum of the promotion data of the first promotion level is smaller than the sum of the promotion data of the second promotion level, determining that the promotion data of the first promotion level is inconsistent with the promotion data of the second promotion level .
- the sum of the promotion data of the first promotion level is greater than the sum of the promotion data of the second promotion level, determining whether the promotion data of the second promotion level is complete, and determining the promotion of the first promotion level Whether the situation data is consistent with the promotion data of the second promotion level.
- the determining unit 22 may be specifically configured to: if the promotion data of the second promotion level is incomplete, determine the promotion data of the first promotion level and the second promotion level. The promotion situation data is consistent; if the promotion data of the second promotion level is complete, the promotion data of the first promotion level is determined and the first The promotion data of the promotion level is inconsistent.
- the determining unit 22 may be specifically configured to be used in the first promotion.
- the promotion data of the first promotion node in the hierarchy is equal to the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion hierarchy, and determining the first promotion level
- the promotion situation data is consistent with the promotion data of the second promotion level.
- promotion data of the first promotion node in the first promotion level is smaller than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the promotion situation data of the first promotion node is complete, and whether the promotion situation data of the first promotion level is consistent with the promotion data of the second promotion level. If the promotion data of the first promotion node in the first promotion level is greater than the sum of the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level, Whether the promotion data of the second promotion node is complete, and determining whether the promotion data of the first promotion level is consistent with the promotion data of the second promotion level.
- the determining unit 22 may be specifically configured to: if the promotion data of the first promotion node in the first promotion level is smaller than the first promotion node in the second promotion level Determining the sum of the promotion data of the at least one second promotion node, and the promotion data of the first promotion node is incomplete, and determining the promotion data of the first promotion level and the promotion of the second promotion level The situation data is consistent; if the promotion data of the first promotion node in the first promotion level is smaller than the promotion data of the at least one second promotion node corresponding to the first promotion node in the second promotion level And, and the promotion data of the first promotion node is complete, and determining the first promotion layer The promotion status data of the level is inconsistent with the promotion situation data of the second promotion level; if the promotion situation data of the first promotion node in the first promotion level is greater than the first promotion node in the second promotion level Determining the sum of the promotion data of the at least one second promotion node, and the promotion data of the second promotion node is incomplete, and determining
- the determining unit 22 may be further configured to determine, according to the promotion situation data of the at least two promotion levels, each of the at least two promotion levels Whether the promotion level data of the promotion promotion level is consistent in the specified promotion dimension; correspondingly, the obtaining unit 23 may be further used to promote the promotion level of each promotion level in the at least two promotion levels The data is inconsistent and the suspicious monitoring results of the promotion account are obtained.
- the determining unit 22 may be specifically configured to: if the promotion node in the promotion hierarchy has the promotion data of the promotion node on the specified promotion dimension, the sum of the promotion nodes in the promotion hierarchy is equal to the promotion of the promotion node in the promotion hierarchy. Data, determining that the promotion level of the promotion level is consistent in the specified promotion dimension; if the promotion node in the promotion level has the promotion data on the specified promotion dimension is not equal to the promotion node in the promotion level The promotion situation data determines that the promotion level of the promotion level in the specified promotion dimension is inconsistent.
- the sampling unit is used to sample the promotion data of at least two promotion levels of the promotion account within the specified time range, and then the determining unit determines the first promotion level according to the promotion data of the at least two promotion levels. Whether the promotion situation data is consistent with the promotion situation data of the second promotion level, and the obtaining unit obtains the promotion account if the promotion situation data of the first promotion level is inconsistent with the promotion data of the second promotion level.
- the abnormal monitoring result is obtained because the promotion data of the first promotion level in the multiple promotion levels of the promotion account is inconsistent with the promotion data of the second promotion level, and the abnormal monitoring result of the promotion account is obtained, so that the relevant personnel can timely according to the abnormality
- the monitoring results and corresponding maintenance operations are carried out, thereby improving the reliability of the evaluation of the promotion effect based on the promotion data.
- the specified time range near the current time is obtained according to the current time, the promotion data delay time and the monitoring frequency, so that the real-time sampling of the promotion data of each promotion level can be realized. Monitoring can effectively improve the real-time performance of the promotion data monitoring.
- the problem of promoting the situation data can be monitored in the first time, and the reliability of the promotion effect evaluation is effectively ensured, thereby improving the satisfaction of the promoter.
- the disclosed system is The method of setting can be implemented in other ways.
- the device embodiments described above are merely illustrative.
- the division of the unit is only a logical function division.
- there may be another division manner for example, multiple units or components may be combined or Can be integrated into another system, or some features can be ignored or not executed.
- the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.
- the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
- each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
- the above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
- the above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium.
- the above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present invention. Part of the steps.
- the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
本发明提供一种推广情况数据的监测方法、装置、设备及非易失性计算机存储介质。本发明实施例通过采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据，进而根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，则可以获得所述推广账户的异常监测结果，由于监测到推广账户的多个推广层级中第一推广层级的推广情况数据与第二推广层级的推广情况数据不一致，获得该推广账户的异常监测结果，使得相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
Description
本申请要求了申请日为2015年01月30日，申请号为201510051414.1发明名称为“推广情况数据的监测方法及装置”的中国专利申请的优先权。
本发明涉及信息推广技术，特别涉及一种推广情况数据的监测方法、装置、设备及非易失性计算机存储介质。
随着通信技术的发展，终端集成了越来越多的功能，从而使得终端的系统功能列表中包含了越来越多相应的应用(Application，APP)。有些应用中会涉及一些信息推广服务，例如，广告推广、游戏推广或应用推广等。以搜索推广为例，搜索推广的推广账户结构可以由账户层级、推广计划层级、推广单元层级和关键词/创意层级这四个层级构成，且推广单元层级可以由多对多的关键词列表和创意列表构成。通常，可以通过查询不同层级的推广情况数据，例如，点击指标等，来评估推广效果。通常，可以采用基于业务流的监控方法，监测某个推广层级的每个推广情况数据的正确性。
然而，由于推广情况数据具有来源多样、处理环节较多等特点，仅仅监测每个推广情况数据的正确性，可能无法保证推广效果评估的可靠性。
发明内容
本发明的多个方面提供一种推广情况数据的监测方法、装置、设备及非易失性计算机存储介质，用以提高推广效果评估的可靠性。
本发明的一方面，提供一种推广情况数据的监测方法，包括：
采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；
根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；
若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述推广层级包括：
账户层级；或者
推广计划层级；或者
推广单元层级；或者
关键词/创意层级。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述推广情况数据包括：
展现指标；或者
点击指标；或者
消费指标；或者
转化指标；或者
质量度指标。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据之前，还包括：
根据当前时间、推广情况数据延迟时间和监测频率，获得所述当前时间附近的指定时间范围。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述第一推广层级高于所述第二推广层级；所述根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，包括：
若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；
若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，根据所述第二推广层级的推广情况数据是否完整，
确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：
若所述第二推广层级的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述第一推广层级高于所述第二推广层级；所述根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，包括：
若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第一推广节点的推广情况数据是否完整，确
定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致；
若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，
所述根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：
若所述第一推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；
或者
所述根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：
若所述第二推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第二推广节点的推广情况数据完整，确定所述第一推广层级
的推广情况数据与所述第二推广层级的推广情况数据不一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据之后，还包括：
根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致；
若所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据不一致，获得所述推广账户的可疑监测结果。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致，包括：
若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据一致；
若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
本发明的另一方面，提供一种推广情况数据的监测装置，包括：
采样单元，用于采样指定时间范围之内的推广账户的至少两个推广
层级的推广情况数据；
确定单元，用于根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；
获得单元，用于若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述推广层级包括：
账户层级；或者
推广计划层级；或者
推广单元层级；或者
关键词/创意层级。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述推广情况数据包括：
展现指标；或者
点击指标；或者
消费指标；或者
转化指标；或者
质量度指标。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述采样单元，还用于
根据当前时间、推广情况数据延迟时间和监测频率，获得所述当前时间附近的指定时间范围。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述第一推广层级高于所述第二推广层级；所述确定单元，具体用于
若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；
若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述确定单元，具体用于
若所述第二推广层级的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述第一推广层级高于所述第二推广层级；所述确定单元，具体用于
若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致；
若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述确定单元，具体用于
若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一
致；
若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；
若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；
若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，
所述确定单元，还用于
根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致；
所述获得单元，还用于
若所述至少两个推广层级中每个推广层级在指定推广维度上的推广
情况数据不一致，获得所述推广账户的可疑监测结果。
如上所述的方面和任一可能的实现方式，进一步提供一种实现方式，所述确定单元，具体用于
若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据一致；
若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
本发明的另一方面，提供一种设备，包括：
一个或者多个处理器；
存储器；
一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时：
采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；
根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；
若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
本发明的另一方面，提供一种非易失性计算机存储介质，所述非易失性计算机存储介质存储有一个或者多个程序，当所述一个或者多个程序被一个设备执行时，使得所述设备：
采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；
根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；
若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
由上述技术方案可知，本发明实施例通过采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据，进而根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，则可以获得所述推广账户的异常监测结果，由于监测到推广账户的多个推广层级中第一推广层级的推广情况数据与第二推广层级的推广情况数据不一致，获得该推广账户的异常监测结果，使得相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
另外，采用本发明提供的技术方案，通过根据当前时间、推广情况数据延迟时间和监测频率，获得该当前时间附近的指定时间范围，这样，
则可以实现各个推广层级的推广情况数据的实时采样与监测，能够有效提高推广情况数据监测的实时性。
另外，采用本发明提供的技术方案，能够第一时间监测到推广情况数据的问题，有效地保证了推广效果评估的可靠性，从而提升了推广者的满意度。
为了更清楚地说明本发明实施例中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1为本发明一实施例提供的推广情况数据的监测方法的流程示意图；
图2为本发明另一实施例提供的推广情况数据的监测装置的结构示意图。
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造
性劳动前提下所获得的全部其他实施例，都属于本发明保护的范围。
另外，本文中术语“和/或”，仅仅是一种描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。另外，本文中字符“/”，一般表示前后关联对象是一种“或”的关系。
图1为本发明一实施例提供的推广情况数据的监测方法的流程示意图，如图1所示。
101、采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据。
以搜索推广为例，搜索推广的推广账户结构可以由账户层级、推广计划层级、推广单元层级和关键词/创意层级这四个推广层级构成，且推广单元层级可以由多对多的关键词列表和创意列表构成。所谓的搜索推广即利用搜索引擎例如，百度或谷歌等，推广产品或服务的总称。
各个推广层级之间，存在一定的级别结构关系。仍以搜索推广为例，账户层级是级别最高的推广层级，推广计划层级次之，然后，依次是推广单元层级和关键词/创意层级。一个推广信息，需要由不同推广层级共同完成推广，因此，每个推广层级的推广情况数据应该都是一致的，都应该反映相同的推广效果，否则，各个推广层级的推广情况数据所反映出来的推广效果可能会不准确。
102、根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致。
103、若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
至此，则可以将推广账户的异常监测结果进行输出，例如，采用指示灯方式输出、短消息方式输出、邮件方式输出等，相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
需要说明的是，101～103的执行主体的部分或全部可以为位于本地终端的应用，或者还可以为设置在位于本地终端的应用中的插件或软件开发工具包(Software Development Kit，SDK)等功能单元，或者还可以为位于网络侧服务器中的处理引擎，或者还可以为位于网络侧的分布式系统，本实施例对此不进行特别限定。
可以理解的是，所述应用可以是安装在终端上的本地程序(nativeApp)，或者还可以是终端上的浏览器的一个网页程序(webApp)，本实施例对此不进行限定。
这样，通过采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据，进而根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，则可以获得所述推广账户的异常监测结果，由于监测到推广账户的多个推广层级中第一推广层级的推广情况数据与第二推广层级的推广情况数据不一致，获得该推广账户的异常监测结果，使得相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
所谓的推广情况数据，是可以作为衡量推广效果的重要指标，可以包括但不限于：
展现指标；或者
点击指标；或者
消费指标；或者
转化指标；或者
质量度指标。
展现指标，可以是指推广信息的展现量。
点击指标，可以是指推广信息的被点击的数量。
消费指标，可以是指推广信息的推广花费。
转化指标，可以是指通过点击推广信息，进入推广网站的网民形成转化的比例。
质量度指标，可以是指网民对推广信息的关键词以及关键词创意的认可程度。
可选地，在本实施例的一个可能的实现方式中，在101中所执行的采样操作所依据的指定时间范围，可以为一个历史时间范围，或者还可以为一个实时时间范围，本实施例对此不进行特别限定。
由于所采样的推广情况数据，是根据源数据进行计算或者查询获得，而这些源数据需要经历众多的处理环节，例如，日志输出、日志切割、多级多路传输、日志分发、日志统计、无效点击过滤、返款、入库、业务层过滤展示等处理环节，使得当前时间所能够采样到的推广情况数据实际上是具有一定的延迟时间，因此，为了能够保证能够采样到有效的推广情况数据，在101之前，还需要进一步执行设置所述实时时间范围的步骤。
在一个具体的实现过程中，具体可以根据当前时间、推广情况数据
延迟时间和监测频率，获得所述当前时间附近的指定时间范围。其中，所述推广情况数据延迟时间，是指当前时间所能够采样到的推广情况数据所对应的源数据产生时间与当前时间之间的差值。
例如，可以将当前时间减去推广情况数据延迟时间，再减去监测周期，所得到的第一时间即第一时间＝当前时间-推广情况数据延迟时间-监测周期，作为所采样的推广情况数据所对应的源数据的开始时间，其中，所述监测周期可以根据监测频率获得；可以将当前时间减去推广情况数据延迟时间，所得到的第二时间即第二时间＝当前时间-推广情况数据延迟时间，作为所采样的推广情况数据所对应的源数据的截止时间。
这样，通过根据当前时间、推广情况数据延迟时间和监测频率，获得该当前时间附近的指定时间范围，这样，则可以实现各个推广层级的推广情况数据的实时采样与监测，能够有效提高推广情况数据监测的实时性。
可选地，在本实施例的一个可能的实现方式中，假设所述第一推广层级高于所述第二推广层级，那么，在102中，具体可以根据所述第一推广层级的推广情况数据之和是否等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
由于每个推广层级可以包括多个推广节点，因此，所谓的推广层级的推广情况数据之和，是指该推广层级中的各个推广节点的推广情况数据之和。以搜索推广为例，账户层级可以包括一个推广节点，该推广节点对应一个推广账户；推广计划层级可以包括一个或多个推广节点，每个推广节点可以对应一个推广计划；推广单元层级可以包括一个或多个
推广节点，每个推广节点可以对应一个推广单元。关键词/创意层级可以包括一个或多个推广节点，每个推广节点可以对应一组关键词和创意。由于推广层级之间的级别结构关系，不论是哪个推广层级，其推广情况数据都应该是一致的，否则，各个推广层级的推广情况数据所反映出来的推广效果可能会不准确。
可以理解的是，本发明所提供的技术方案，适用于监测过程中所采样到的各个推广层级的同一种推广情况数据的情况。如果需要考虑多种推广情况数据的情况，那么可以针对每种推广情况数据的情况，分别执行101～103的操作。
在一个具体的实现过程中，若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，例如，对于一个推广账户来说，账户层级的点击指标等于推广计划层级中每个推广计划的点击指标之和，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。
在另一个具体的实现过程中，若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，例如，对于一个推广账户来说，账户层级的点击指标小于推广计划层级中每个推广计划的点击指标之和，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
由于在实际查询过程中，查询者存在一些简单的查询需求，可能会使得某个推广层级只需要包括部分的推广节点，不再包括全部的推广节点。例如，一个推广账户，在推广计划层级上，实际具有两个推广计划，但由于本次查询的目的只需要关注其中一个推广计划的推广情况数据，
因此，在推广计划层级上所获得的查询数据中，则只包括其中的一个推广计划的推广情况数据。因此，该推广层级的推广情况数据不完整，那么，该推广层级的推广情况数据之和则不再与其他推广层级的推广情况数据之和相等，而是小于其他推广层级的推广情况数据之和。也就是说，只要该推广层级的推广情况数据之和小于其他推广层级的推广情况数据之和，就能够确定该推广层级的推广情况数据与其他推广层级的推广情况数据一致。
在另一个具体的实现过程中，若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，例如，对于一个推广账户来说，账户层级的点击指标大于推广计划层级中每个推广计划的点击指标之和，则可以根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
例如，若所述第二推广层级的推广情况数据不完整，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。
或者，再例如，若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
可选地，在本实施例的一个可能的实现方式中，假设所述第一推广层级高于所述第二推广层级，那么，在102中，具体可以根据所述第一推广层级中的第一推广节点的推广情况数据之和是否等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况
数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
在一个具体的实现过程中，若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，例如，对于一个推广账户来说，推广计划层级中某个推广计划的点击指标等于该推广计划在推广单元层级中所对应的推广单元的点击指标之和，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。
由于在实际查询过程中，查询者存在一些简单的查询需求，可能会使得某个推广层级的某个推广节点在某个维度上只需要包括部分的推广情况数据，不再包括全部的推广情况数据，因此，该推广节点的推广情况数据不完整，那么，该推广节点在其他推广层级所对应的推广节点的推广情况数据之和则不再等于该推广节点的推广情况数据与该推广节点所在推广层级中所对应的其他推广节点的推广情况数据之和，而是大于该推广节点的推广情况数据与该推广节点所在推广层级中所对应的其他推广节点的推广情况数据之和。也就是说，只要该推广节点的推广情况数据与该推广节点所在推广层级中所对应的其他推广节点的推广情况数据之和小于该推广节点在其他推广层级所对应的推广节点的推广情况数据之和，就能够确定该推广层级的推广情况数据与其他推广层级的推广情况数据一致。
在另一个具体的实现过程中，若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，例如，对于一个推广账
户来说，推广计划层级中某个推广计划的点击指标小于该推广计划在推广单元层级中所对应的推广单元的点击指标之和，则可以根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
例如，若所述第一推广节点的推广情况数据不完整，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。
或者，再例如，若所述第一推广节点的推广情况数据完整，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
在另一个具体的实现过程中，若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，例如，对于一个推广账户来说，推广计划层级中某个推广计划的点击指标大于该推广计划在推广单元层级中所对应的推广单元的点击指标之和，则可以根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
例如，若所述第二推广节点的推广情况数据不完整，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。
或者，再例如，若所述第二推广节点的推广情况数据完整，则可以确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
通常，在推广层级的内部，还可以定义不同的推广维度，例如，PC、手机等推广设备维度，或者，再例如，北京、上海等推广地域维度，等等，因此，每个推广层级，在这些推广维度上的推广情况数据也应该是一致的。
可选地，在本实施例的一个可能的实现方式中，在101之后，还可以进一步根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致。若所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据不一致，则可以获得所述推广账户的可疑监测结果。至此，则可以将推广账户的异常监测结果进行输出，例如，采用指示灯方式输出、短消息方式输出、邮件方式输出等，相关人员能够及时根据可疑监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
在一个具体的实现过程中，若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，则可以确定所述推广层级在所述指定推广维度上的推广情况数据一致。
在另一个具体的实现过程中，若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，则可以确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
本实施例中，通过采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据，进而根据所述至少两个推广层级的推广情况数
据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，则可以获得所述推广账户的异常监测结果，由于监测到推广账户的多个推广层级中第一推广层级的推广情况数据与第二推广层级的推广情况数据不一致，获得该推广账户的异常监测结果，使得相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
另外，采用本发明提供的技术方案，通过根据当前时间、推广情况数据延迟时间和监测频率，获得该当前时间附近的指定时间范围，这样，则可以实现各个推广层级的推广情况数据的实时采样与监测，能够有效提高推广情况数据监测的实时性。
另外，采用本发明提供的技术方案，能够第一时间监测到推广情况数据的问题，有效地保证了推广效果评估的可靠性，从而提升了推广者的满意度。
需要说明的是，对于前述的各方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明并不受所描述的动作顺序的限制，因为依据本发明，某些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作和模块并不一定是本发明所必须的。
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详述的部分，可以参见其他实施例的相关描述。
图2为本发明另一实施例提供的推广情况数据的监测装置的结构示
意图，如图2所示。本实施例的推广情况数据的监测装置可以包括采样单元21、确定单元22和获得单元23。其中，采样单元21，用于采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；确定单元22，用于根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；获得单元23，用于若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
以搜索推广为例，搜索推广的推广账户结构可以由账户层级、推广计划层级、推广单元层级和关键词/创意层级这四个推广层级构成，且推广单元层级可以由多对多的关键词列表和创意列表构成。所谓的搜索推广即利用搜索引擎例如，百度或谷歌等，推广产品或服务的总称。
需要说明的是，本实施例所提供的推广情况数据的监测装置的部分或全部可以为位于本地终端的应用，或者还可以为设置在位于本地终端的应用中的插件或软件开发工具包(Software Development Kit，SDK)等功能单元，或者还可以为位于网络侧服务器中的处理引擎，或者还可以为位于网络侧的分布式系统，本实施例对此不进行特别限定。
可以理解的是，所述应用可以是安装在终端上的本地程序(nativeApp)，或者还可以是终端上的浏览器的一个网页程序(webApp)，本实施例对此不进行限定。
所谓的推广情况数据，是可以作为衡量推广效果的重要指标，可以包括但不限于：
展现指标；或者
点击指标；或者
消费指标；或者
转化指标；或者
质量度指标。
可选地，在本实施例的一个可能的实现方式中，所述采样单元21，还可以进一步用于根据当前时间、推广情况数据延迟时间和监测频率，获得所述当前时间附近的指定时间范围。这样，通过根据当前时间、推广情况数据延迟时间和监测频率，获得该当前时间附近的指定时间范围，这样，则可以实现各个推广层级的推广情况数据的实时采样与监测，能够有效提高推广情况数据监测的实时性。
可选地，在本实施例的一个可能的实现方式中，假设所述第一推广层级高于所述第二推广层级，那么，所述确定单元22，具体可以用于若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
在一个具体的实现过程中，所述确定单元22，具体可以用于若所述第二推广层级的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第
二推广层级的推广情况数据不一致。
可选地，在本实施例的一个可能的实现方式中，假设所述第一推广层级高于所述第二推广层级，那么，所述确定单元22，具体可以用于若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致。若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
在一个具体的实现过程中，所述确定单元22，具体可以用于若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据完整，确定所述第一推广层
级的推广情况数据与所述第二推广层级的推广情况数据不一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
可选地，在本实施例的一个可能的实现方式中，所述确定单元22，还可以进一步用于根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致；相应地，所述获得单元23，还可以进一步用于若所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据不一致，获得所述推广账户的可疑监测结果。
在一个具体的实现过程中，所述确定单元22，具体可以用于若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据一致；若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
需要说明的是，图1对应的实施例中方法，可以由本实施例提供的
推广情况数据的监测装置实现。详细描述可以参见图1对应的实施例中的相关内容，此处不再赘述。
本实施例中，通过采样单元采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据，进而由确定单元根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，获得单元若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，则可以获得所述推广账户的异常监测结果，由于监测到推广账户的多个推广层级中第一推广层级的推广情况数据与第二推广层级的推广情况数据不一致，获得该推广账户的异常监测结果，使得相关人员能够及时根据异常监测结果，进行相应的维护操作，从而提高了根据推广情况数据所进行的推广效果评估的可靠性。
另外，采用本发明提供的技术方案，通过根据当前时间、推广情况数据延迟时间和监测频率，获得该当前时间附近的指定时间范围，这样，则可以实现各个推广层级的推广情况数据的实时采样与监测，能够有效提高推广情况数据监测的实时性。
另外，采用本发明提供的技术方案，能够第一时间监测到推广情况数据的问题，有效地保证了推广效果评估的可靠性，从而提升了推广者的满意度。
所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，上述描述的系统，装置和单元的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。
在本发明所提供的几个实施例中，应该理解到，所揭露的系统，装
置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，例如多个单元或组件可以结合或者可以集成到另一个系统，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口，装置或单元的间接耦合或通信连接，可以是电性，机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外，在本发明各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
上述以软件功能单元的形式实现的集成的单元，可以存储在一个计算机可读取存储介质中。上述软件功能单元存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)或处理器(processor)执行本发明各个实施例所述方法的部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
最后应说明的是：以上实施例仅用以说明本发明的技术方案，而非
对其限制；尽管参照前述实施例对本发明进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。
Claims (22)
- 一种推广情况数据的监测方法，其特征在于，包括：采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
- 根据权利要求1所述的方法，其特征在于，所述推广层级包括：账户层级；或者推广计划层级；或者推广单元层级；或者关键词/创意层级。
- 根据权利要求1所述的方法，其特征在于，所述推广情况数据包括：展现指标；或者点击指标；或者消费指标；或者转化指标；或者质量度指标。
- 根据权利要求1所述的方法，其特征在于，所述采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据之前，还包括：根据当前时间、推广情况数据延迟时间和监测频率，获得所述当前 时间附近的指定时间范围。
- 根据权利要求1所述的方法，其特征在于，所述第一推广层级高于所述第二推广层级；所述根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，包括：若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
- 根据权利要求5所述的方法，其特征在于，所述根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：若所述第二推广层级的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
- 根据权利要求1所述的方法，其特征在于，所述第一推广层级高 于所述第二推广层级；所述根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致，包括：若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
- 根据权利要求7所述的方法，其特征在于，所述根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：若所述第一推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；或者所述根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致，包括：若所述第二推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第二推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
- 根据权利要求1～8任一权利要求所述的方法，其特征在于，所述采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据之后，还包括：根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致；若所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据不一致，获得所述推广账户的可疑监测结果。
- 根据权利要求9所述的方法，其特征在于，所述根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致，包括：若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据一致；若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
- 一种推广情况数据的监测装置，其特征在于，包括：采样单元，用于采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；确定单元，用于根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；获得单元，用于若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
- 根据权利要求11所述的装置，其特征在于，所述推广层级包括：账户层级；或者推广计划层级；或者推广单元层级；或者关键词/创意层级。
- 根据权利要求11所述的装置，其特征在于，所述推广情况数据包括：展现指标；或者点击指标；或者消费指标；或者转化指标；或者质量度指标。
- 根据权利要求11所述的装置，其特征在于，所述采样单元，还用于根据当前时间、推广情况数据延迟时间和监测频率，获得所述当前时间附近的指定时间范围。
- 根据权利要求11所述的装置，其特征在于，所述第一推广层级高于所述第二推广层级；所述确定单元，具体用于若所述第一推广层级的推广情况数据之和等于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级的推广情况数据之和小于所述第二推广层级的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；若所述第一推广层级的推广情况数据之和大于所述第二推广层级的推广情况数据之和，根据所述第二推广层级的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
- 根据权利要求15所述的装置，其特征在于，所述确定单元，具体用于若所述第二推广层级的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第二推广层级的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
- 根据权利要求11所述的装置，其特征在于，所述第一推广层 级高于所述第二推广层级；所述确定单元，具体用于若所述第一推广层级中的第一推广节点的推广情况数据等于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第一推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，根据所述第二推广节点的推广情况数据是否完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据是否一致。
- 根据权利要求17所述的装置，其特征在于，所述确定单元，具体用于若所述第一推广层级中的第一推广节点的推广情况数据小于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据小于所述第 一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第一推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据不完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据一致；若所述第一推广层级中的第一推广节点的推广情况数据大于所述第一推广节点在所述第二推广层级中所对应的至少一个第二推广节点的推广情况数据之和，且所述第二推广节点的推广情况数据完整，确定所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致。
- 根据权利要求11～18任一权利要求所述的装置，其特征在于，所述确定单元，还用于根据所述至少两个推广层级的推广情况数据，确定所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据是否一致；所述获得单元，还用于若所述至少两个推广层级中每个推广层级在指定推广维度上的推广情况数据不一致，获得所述推广账户的可疑监测结果。
- 根据权利要求19所述的装置，其特征在于，所述确定单元，具体用于若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据一致；若推广层级中的推广节点在所述指定推广维度上的推广情况数据之和不等于所述推广层级中的推广节点的推广情况数据，确定所述推广层级在所述指定推广维度上的推广情况数据不一致。
- 一种设备，包括：一个或者多个处理器；存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时：采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；根据所述至少两个推广层级的推广情况数据，确定第一推广层级的推广情况数据与第二推广层级的推广情况数据是否一致；若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
- 一种非易失性计算机存储介质，所述非易失性计算机存储介质存储有一个或者多个程序，当所述一个或者多个程序被一个设备执行时，使得所述设备：采样指定时间范围之内的推广账户的至少两个推广层级的推广情况数据；根据所述至少两个推广层级的推广情况数据，确定第一推广层级的 推广情况数据与第二推广层级的推广情况数据是否一致；若所述第一推广层级的推广情况数据与所述第二推广层级的推广情况数据不一致，获得所述推广账户的异常监测结果。
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| Publication number | Publication date |
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| JP6324534B2 (ja) | 2018-05-16 |
| CN104657437A (zh) | 2015-05-27 |
| US20160364749A1 (en) | 2016-12-15 |
| CN104657437B (zh) | 2018-07-13 |
| US11062350B2 (en) | 2021-07-13 |
| JP2017516202A (ja) | 2017-06-15 |
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