WO2016008432A1 - Method and device for searching content of page - Google Patents

Abstract

The present invention provides a method and a device for searching the content of a page. The method including: receiving a search word query from a user; searching a search result by using the search word, wherein the search result includes a plurality of search items; and judging whether or not the search word is the keyword to trigger the comment mechanism; if yes, generating a comment topic according to the content or the popular attribute of the search items, and drawing a comment window for the comment topic in the search page, in order for the user to comment on the comment topic; alternatively, If yes, creating a chat window for the comment topic in the search page, according to the comment topic hit by the search word. By adopting the present invention, not only an information search function can be provided, but also the comment window or chat window can be provided for user interactions in the search page, for commenting or chatting by users.

Description

Method and device for searching page content Technical field

The present invention relates to the field of Internet applications, and in particular, to a method and an apparatus for searching page content.

Background technique

In the Internet age, users can get most of the information they want to know through the search function. Therefore, the search function has a very large user base and a wide range. In the era of information explosion, users want to be able to provide their own opinions, opinions, etc. in addition to search information. Especially for some popular events, users are very eager to discuss, spit, etc.

The current search function can only provide information, tedious, lack of interaction between users, and can not provide users with the function of publishing opinions and claims, nor can it provide users with the function of chatting for search words.

Summary of the invention

The present invention provides a method and apparatus for searching page content to overcome the above problems or at least partially solve the above problems.

Based on an aspect of the present invention, an embodiment of the present invention provides a method for searching page content, including:

Receiving a search term from the user;

Searching for search results using the search term, the search results including a plurality of search terms;

Determining whether the search term is a keyword that triggers a comment mechanism;

If yes, generating a comment topic according to the content and/or the hot attribute of the search item, and drawing a comment window for the comment topic in the search page for the user to comment on the comment topic; or

If so, a chat window is created for the comment topic in the search page according to the comment topic of the search term hit.

Optionally, searching for the search result by using the search term includes: initiating a search request corresponding to the search term to the server, and receiving a search result fed back by the server according to the search term.

According to another aspect of the present invention, an embodiment of the present invention provides a device for searching a page content, including:

a receiving module configured to receive a search term from a user;

a search module configured to search for search results using the search term, the search results including a plurality of search entries;

a determining module, configured to determine whether the search term is a keyword that triggers a comment mechanism;

a generating module, configured to generate a comment topic according to content and/or a hot attribute of the search item if the judgment result of the determining module is yes;

a drawing module configured to draw a comment window for the comment topic generated by the generating module in the search page for the user to comment on the comment topic; or

a chat creation module, configured to: if the judgment result of the judgment module is yes, according to the search term In the comment topic, create a chat window for the comment topic in the search page.

Optionally, the search module is further configured to initiate a search request corresponding to the search term to the server, and receive a search result that is fed back by the server according to the search term.

According to still another aspect of the present invention, there is also provided a computer program comprising computer readable code, which when executed on a computing device causes the computing device to perform a method of searching for page content according to the above.

According to still another aspect of the present invention, there is also provided a computer readable medium, wherein the computer program described above is stored.

In the embodiment of the present invention, after receiving the search term from the user, on the basis of searching for multiple search items by using the search term, and implementing the information search function, it is also determined whether the search term can trigger the user comment and the chat interaction. mechanism. If yes, generating a comment topic according to the content and/or the hot attribute of the plurality of search items searched by the information search function, and drawing a comment window for the generated comment topic in the search page, for the user to comment on the comment topic, or, according to Search for the topic of the hit topic, create a chat window for the comment topic in the search page, and provide the user with a chat interaction mechanism. It can be seen that the embodiment of the present invention can not only provide the information search function, but also can draw a comment window of the comment topic on the search page, or provide a chat function for the comment topic for the user to make a comment or a live chat interaction. For users, you can discuss popular comment topics in the comments window, spit out, and see other users' comments, and participate in popular comment topics in real time, or chat with other users through chat window. Improve the user's interactive experience with the search engine.

The above description is only an overview of the technical solutions of the present invention, and the above-described and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below.

DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the preferred embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

1 shows a process flow diagram of a search page review method in accordance with one embodiment of the present invention;

2A shows a first interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention;

2B shows a second interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention;

3 shows a process flow diagram of a review review mechanism in accordance with one embodiment of the present invention;

4A illustrates a third interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention;

4B shows a fourth interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention;

FIG. 5 is a diagram showing a first display of a comment when a comment window adopts a barrage mode according to an embodiment of the present invention; FIG.

6 is a schematic diagram showing a second display of a comment when a comment window adopts a barrage mode according to an embodiment of the present invention;

7 is a third schematic diagram showing a comment when a comment window adopts a barrage mode according to an embodiment of the present invention;

FIG. 8 is a block diagram showing a first structure of a search page commenting apparatus according to an embodiment of the present invention; FIG.

FIG. 9 is a schematic diagram showing a second structure of a search page commenting apparatus according to an embodiment of the present invention; FIG.

FIG. 10 is a flowchart showing a process of a search page chat method according to an embodiment of the present invention; FIG.

11A shows a first interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention;

11B shows a second interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention;

FIG. 12 is a flowchart showing a process of a chat content review mechanism according to an embodiment of the present invention; FIG.

FIG. 13A illustrates a third interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention; FIG.

FIG. 13B illustrates a fourth interface diagram of a hot topic comment on a search page, in accordance with one embodiment of the present invention; FIG.

FIG. 14 is a schematic diagram showing a first display of a comment when a chat window adopts a barrage mode according to an embodiment of the present invention; FIG.

FIG. 15 is a schematic diagram showing a second display of a comment when a chat window adopts a barrage mode according to an embodiment of the present invention; FIG.

16 is a diagram showing a third display of a comment when a chat window adopts a barrage mode according to an embodiment of the present invention;

FIG. 17 is a schematic diagram showing the first structure of a search page chat client according to an embodiment of the present invention; FIG.

FIG. 18 is a schematic diagram showing a second structure of a search page chat client according to an embodiment of the present invention; FIG.

Figure 19 is a schematic block diagram of a computing device for performing a method of searching page content in accordance with the present invention;

Figure 20 schematically illustrates a storage unit for maintaining or carrying program code that implements a method of searching page content in accordance with the present invention.

detailed description

The invention is further described below in conjunction with the drawings and specific embodiments.

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the embodiments of the present invention have been shown in the drawings, the embodiments Rather, these embodiments are provided to enable a more thorough understanding of the present disclosure and The scope of the present disclosure is fully conveyed to those skilled in the art.

In the embodiment of the present invention, the content in the method for searching the page content may include a comment or a chat, and the two cases are respectively described below.

To solve the above technical problem, an embodiment of the present invention provides a search page commenting method. FIG. 1 shows a process flow diagram of a search page review method in accordance with one embodiment of the present invention. Referring to FIG. 1, the flow includes at least steps S102 to S108:

Step S102: Receive a search term from a user;

Step S104: Searching for multiple search items by using the search term received in step S102;

Step S106: determining whether the search term received in step S102 is a keyword that triggers a comment mechanism;

Step S108: If yes, generate a comment topic according to the content and/or the hot attribute of the search item searched in step S104, and draw a comment window for the generated comment topic in the search page for the user to comment on the comment topic.

In the embodiment of the present invention, after receiving the search term from the user, the search term is used to search for multiple search items to implement the information search function. In addition to this, the search term is also judged whether it can trigger the comment mechanism. If so, the comment topic is generated according to the content and/or the hot attribute of the plurality of search items searched by the information search function, and a comment window is drawn in the search page for the generated comment topic for the user to comment on the comment topic. It can be seen that the embodiment of the present invention can not only provide the information search function, but also can draw a comment window of the comment topic on the search page for the user to comment. For the user, you can discuss and comment on the popular comment topics in the comments window, and participate in the popular comment topics in real time to improve the user experience.

In step S106, it is mentioned whether the search word is a keyword that triggers the comment mechanism. When implemented, the search word can be matched with the set of keywords including the trigger comment mechanism. If the matching result is that there is a search term in the set, the search term is a keyword that triggers the comment mechanism. If the matching result is that there is no search term in the collection, the search term is not a keyword that triggers the comment mechanism.

Among them, in the collection of keywords including the triggering comment mechanism, in order to ensure the timeliness of popular topics, the keywords are updated in real time. In the collection, the duration of any keyword exceeds the time threshold, and the corresponding keyword is deleted, thereby avoiding generating a comment window for the expired comment topic and wasting resources. If there is a search item whose popularity attribute value exceeds the popular threshold, the item is parsed to obtain the keyword, and the obtained keyword is added to the collection to ensure that the latest and most popular topic will not be missed.

It is mentioned in step S108 that a comment subject is generated based on the content of the search item and/or the hot attribute. Since there are multiple search terms, one of the comment topics is generated by selecting one search item among the plurality of search items as the comment subject according to the content of the search item and/or the hot attribute; and the other subject of the comment The method is generated by combining at least two search items according to the content of the search item and/or the hot attribute to generate a comment topic.

It should be noted that because the generation of the comment topic involves the content of the search item and/or the hot attribute, the same search term may generate different comment topics. Similarly, different search words may be aggregated to generate the same comment. theme.

For example, the same search term "World Cup", the top four is more popular than the top eight, at this time the theme of the review should be "2014 World Cup Final Four", draw the "2014 World Cup Final Four" on the right side of the search term. Comment window. The hottest program in the finals is higher than the semi-finals. The theme of the review should be "2014 World Cup Finals", and the "2014 World Cup Finals" comment window will be drawn on the right side of the search term.

Similarly, different search terms may also be aggregated to generate the same comment subject. For example, using the "World Cup" as a search term, a popular theme "2014 World Cup" will be aggregated, and a comment window of "2014 World Cup" will be drawn on the right side of the search item. Change the search term to "German team", and also be able to aggregate to generate the popular theme "2014 World Cup", and then draw the "2014 World Cup" comment window on the right side of the search entry. Change the search term to "Argentina" again, and also be able to aggregate to generate the popular theme "2014 World Cup", and then draw the "2014 World Cup" comment window on the right side of the search entry.

Search for the word "World Cup" - "hot topic "2014 World Cup" - draw on the right side" 2014 World Cup "comment window search word" German team "-" door theme "2014 World Cup" - right draw "2014 World Cup" comment window implementation The comment window can not only receive comments from users, but also other users' comments. Specifically, at the time of implementation, aggregated comments of other users for the comment topic are extracted, and aggregated comments of other users are displayed in the comment window.

In order to increase the real-time nature of the comment window and satisfy the participation requirements of users participating in popular comment topics (hereinafter referred to as popular topics), the aggregate comments of other users are extracted in real time. Correspondingly, after the extraction, the aggregated comments of other users are displayed in real time in the comment window, so that the user can see other users' discussions, attitudes, opinions, opinions, and voicing on the hot topic in time.

In order to satisfy the two functions of displaying user comments (including user-entered comments and other users' aggregate comments) and inputting user comments, the comment window needs to include at least two parts:

The first part is a comment display area for displaying aggregated comments of other users and/or comments entered by the user;

The second part is the comment input area for entering user comments for the subject of the comment.

Separating the input and display areas can make the user's input simple and straightforward, and can make the display part display more concentrated information and increase contextual interactivity. 2A shows a first interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. Referring to FIG. 2A, the popular theme associated with the search term "World Cup" is "2014 World Cup", a search item such as a World Cup score appears on the lower side of the search bar, and on the right side, a "2014 World Cup" is drawn as a comment window for the comment theme. It presents multiple user comments on the topic (including comments entered by the current user and aggregated comments from other users).

When the step S108 is implemented, a comment window is drawn for the comment topic in the search page, after which the user comments on the hot topic in the comment window. In order to ensure the security of network information and to filter out malicious comments that are not in line with social ethics, it is necessary to review the identity of the user and the comments made by the user. When authenticating a user's identity, the user needs to register an identity (ID) to complete the input of the comment. For the comments made by users, the content of the comments needs to be reviewed according to the preset rules. For example, certain swearing words, swear words, impolite words, offensive words, etc. will not be reviewed and the comment will not be displayed. In Figure 2A, the bottom line of the comment window displays "Publish your opinion, please log in/register first". At this time, login or registration is to verify the identity of the user.

3 shows a process flow diagram of a review review mechanism in accordance with one embodiment of the present invention. Referring to FIG. 3, the flow includes at least steps S302 to S306:

Step S302, receiving, in the comment input area, a comment of the user who has registered the ID for the subject of the comment;

Step S304: Review the comment content of the comment according to the preset rule;

Step S306, if the review is passed, the ID of the user and the content of the comment are displayed in the comment display area.

The preset rules mentioned in step S304 may be various, such as the above-mentioned unspeakable swear words, swear words, impolite words, aggressive words, or directly defining certain words as Sensitive words, making it impossible to pass the review, but also words that are completely contrary to regional ethics, and so on.

In step S302 and step S306, the ID of the user is mentioned. In the implementation, since each hot topic corresponds to one comment window, in order to realize the management of the individual topic, each user usually has an ID in each comment window. If multiple comment windows are implemented on the same platform, the user can also use the same ID based on the same platform in multiple comment windows.

If the ID verification is passed, the comment input box (located in the comment display area mentioned above) is presented in the comment window in the original "Publish your opinion, please login/register first". 2B shows a second interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. 2B is substantially the same as FIG. 2A except that the user in FIG. 2B is able to comment in the comment input box by ID verification. Specifically, the comment input box in FIG. 2B (the comment of "five words fiercely" has been input) and the triggerable flag of "post comment". When the user clicks the "comment" to trigger the logo, the "playing fiercely" in the comment input box and the current user's ID corresponding to the comment display area can be output.

In the embodiment of the present invention, realizing the user's identity verification can add an insurance mechanism to the security performance of the comment, and the review of the comment content is the second insurance mechanism, and the double insurance mechanism increases the reliability of the user comment, and participates in the same Other users of popular topic reviews create a better and more engaging discussion environment.

Referring to FIG. 2A and FIG. 2B, the comment display area of the comment window can display a plurality of comments, and for the user, most of the comments are similar, and the amount of information is not high. For example, a brief congratulations on Germany's victory, or a pity for a team that is frustrated, or simply a good fight, these comments are similar, the text is short, the amount of information is low, but the number Larger, users are extremely time consuming and energetic to read. In order to improve the speed of obtaining the information amount, in the embodiment of the present invention, the comment can be further analyzed, and a part of the comment with a higher amount of information is searched out and displayed as an elite comment (and thus the number is relatively small). The comment display area in Fig. 2A and Fig. 2B has been divided into two parts, one part is called "talking" and the other part is called "essential talk". If the user does not have more time to participate in the "talking", or want to get more information in a short period of time, you can go directly to the elite to read the existing elite comments.

As mentioned above, the comments in the comment window are all captured and displayed in real time, and the comments in Figures 2A and 2B are also real-time. Use the same comment window to display the comments of multiple users in real time, to achieve information communication, chat, discussion and other functions between different users. Therefore, the comment window has a chat room function. Considering that the comment window has a fixed theme, when using the chat room function, the comment window can be considered as a chat room for a particular topic.

It should be noted that, in the embodiment of the present invention, the comment window is not static, and the display attribute can be adjusted according to the control instruction from the user. Specifically, display attributes or parameters such as the color, position, size, internal architecture ratio, and number of pieces of commented information of the drawing window can be performed. Adjustment. The different parameter adjustments are now described in turn.

For the color attribute of the drawing window, whether the drawing window has a background color, whether the color of the comment box itself can be adjusted, the comment text color (including the displayed comment text or the input comment text), etc., can be based on the user's control instruction. Make adjustments. For example, change the background color from white to red and green, and then, for example, change the displayed comment text to bright blue, change the input comment text to lavender, and so on.

For the position adjustment of the comment window, first of all, it should be noted that the comment window can be drawn anywhere on the search page, such as inserting a search item, or drawing in any area other than the display area of the search item. . It can be seen that the position of the comment window is not fixed. In the process of using, it is also possible to adjust its position. For example, it is transferred from the first search item to the bottom of the second search item. The upper right corner of the page can be adjusted to the lower right corner.

As mentioned above, the comment window consists of at least two parts, one is the comment display area and the other is the comment input area. The composition of these two parts is not fixed and can be adjusted according to user needs. For example, the user needs to enter a longer paragraph of text, in which case the comment input area needs to be enlarged. Similarly, if the user does not intend to input at present, and wants to see more comments from other users, the comment display area can also be enlarged.

In addition, the number of pieces of information displayed in the comment display area is preset in advance, for example, five or seven or ten items are displayed at a time. In order to allow the user to obtain a larger amount of information and satisfy the user's needs, the comment information can be changed in the comment window. Change the number of bars to display more bars (for example, more than ten). Similarly, if the user feels that there are too many current comments, the page is not enough to display all the comments, and the troublesome operation such as scrolling the page is required, then it can be changed to display fewer numbers (for example, three).

The size of the comment window is also adjustable. 4A shows a third interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. The hot topic of FIG. 4A is the same as that of FIG. 2A and FIG. 2B, and both are “2014 World Cup”. Compared to Figures 2A and 2B, the comment window in Figure 4A is longer in the longitudinal direction. In practical applications, the length and width of the comment window are adjustable, and can be adjusted proportionally, or can be adjusted by a single parameter, depending on the needs of the user. In addition to FIG. 4A, FIG. 4B also shows a fourth interface diagram for performing hot topic comments on a search page, in accordance with one embodiment of the present invention. In Figure 4A, the bottom line of the comment window displays “Publish your opinion, please login/register first”. At this time, the login or registration is to verify the identity of the user. At this time, the user has not yet verified, and the user can only see other from User's aggregated comments, no comments can be entered. FIG. 4B is a user authentication, and it is possible to input a comment in the comment input area, for example, "playing fiercely." The comment window of FIG. 4B is longitudinally longer than the comment window of FIG. 2B, for the same reason as FIG. 4A.

In addition, the comment window in FIGS. 4A and 4B can be regarded as a chat room of a specific topic as the comment window in FIGS. 2A and 2B, and the specific reason is as described above.

In addition to adjusting the display properties of the comment window, the comment window can also be displayed on the search page using a barrage. At this point, the comment window covers the display area of the entire search page, and the comment is swiped on the comment window. 5 to 7 are diagrams showing the display of comments when the comment window is in the barrage mode according to an embodiment of the present invention. In Figures 5 to 7, the comment slides from right to left. In Fig. 5, the comment has just been presented at the beginning, and in Fig. 6, the comment shows most of it, and in Fig. 7, the comment shows the end portion. Of course, the comments slide from right to left, from top to bottom, from bottom to top, and even from diagonally. Sliding from right to left in the figure is just an example. When the comment display area is displayed by the barrage method, a comment input area is provided below the entire barrage. See Figure 5 to Figure 7 for details. The comments entered by the user through the comment input area are also displayed on the barrage in real time, and all user comments are constantly refreshed to meet the requirements of real-time interaction.

Based on the same inventive concept, an embodiment of the present invention further provides a search page commenting apparatus for supporting the search page commenting method mentioned in any one of the above preferred embodiments or a combination thereof. FIG. 8 shows a first structural diagram of a search page commenting apparatus according to an embodiment of the present invention. Referring to Figure 8, the device includes at least:

The receiving module 810 is configured to receive a search term from the user;

The search module 820 is coupled to the receiving module 810 and configured to search for a plurality of search items by using a search term;

The determining module 830 is coupled to the receiving module 810 and configured to determine whether the search term is a keyword that triggers a comment mechanism;

The generating module 840 is respectively coupled to the search module 820 and the determining module 830, and configured to generate a comment subject according to the content of the search item and/or the hot attribute if the determining result of the determining module 830 is YES;

The drawing module 850 is coupled to the generating module 840 and configured to generate a comment topic drawing comment window generated by the module 840 in the search page for the user to comment on the comment topic.

In a preferred embodiment, FIG. 9 shows a second structural diagram of a search page commenting device in accordance with one embodiment of the present invention. Referring to FIG. 9, the above apparatus further includes:

The comment display module 860 is coupled to the drawing module 850 and configured to: extract aggregated comments of other users for the subject of the comment; display aggregated comments of other users in the comment window.

In a preferred embodiment, the comment display module 860 can also be configured to:

Extract aggregated comments from other users in real time;

Show aggregated comments from other users in the comments window, including: real-time display of aggregated comments from other users in the comments window.

In a preferred embodiment, the comment window includes at least two parts:

A comment display area for displaying aggregated comments of other users;

The comment input area is used to enter a user's comment on the subject of the comment.

In a preferred embodiment, the comment display module 860 can also be configured to:

Receiving a comment on the subject of the comment by the user who has logged in the ID in the comment input area;

Review the comments of the comments according to the preset rules;

If the review is approved, the user's identification ID and comment content are displayed in the comment display area.

In a preferred embodiment, the rendering module 850 can also be configured to adjust the display attributes of the comment window based on control commands from the user.

In a preferred embodiment, the display attributes of the comment window include at least one of the following:

Color, including at least one of a background color, a comment box color, and a text color;

The location of the comment window on the page;

The internal architecture ratio of the comment window;

Show the number of comments that have been commented;

The size of the comment window.

In a preferred embodiment, the drawing module 850 can also be configured to use the barrage mode when the comment window is When displayed on the search page, the adjustment comment window covers the display area of the entire search page.

In a preferred embodiment, the rendering module 850 can also be configured to:

In the search page,

Insert a comment window into the search entry; or

The comment window is drawn in an area outside the display area of the search item.

In a preferred embodiment, the generating module 840 can also be configured to:

A review topic is generated based on the content of the search item and/or the popular attribute, selecting one search item among the plurality of search items or combining at least two search items.

In a preferred embodiment, the determining module 830 can also be configured to:

Matching the search term with a collection of keywords including a triggering comment mechanism;

If the matching result is that there is a search term in the set, the search term is a keyword that triggers the comment mechanism;

If the matching result is that there is no search term in the collection, the search term is not a keyword that triggers the comment mechanism.

The search page commenting method and device provided by the embodiment of the present invention can achieve the following beneficial effects:

In the embodiment of the present invention, after receiving the search term from the user, on the basis of searching for multiple search items by using the search term, and implementing the information search function, it is also determined whether the search term can trigger the user comment and the chat interaction. mechanism. If so, the comment topic is generated according to the content and/or the hot attribute of the plurality of search items searched by the information search function, and a comment window is drawn in the search page for the generated comment topic for the user to comment on the comment topic. It can be seen that the embodiment of the present invention can not only provide the information search function, but also can draw a comment window of the comment topic on the search page for the user to make a comment and a live chat interaction. For the user, you can discuss and comment on the topic of popular comments in the comment window, and also see the comments of other users, and participate in the popular comment topics in real time to improve the user's interactive experience using the search engine.

The embodiment of the invention further provides a search page chat method. FIG. 10 shows a process flow diagram of a search page chat method in accordance with one embodiment of the present invention. Referring to FIG. 10, the flow includes at least steps S1002 to S1006:

Step S1002, receiving a search term from a user;

Step S1004: Initiating a search request corresponding to the search term to the server, and receiving a search result fed back by the server according to the search term;

Step S1006: The receiving server creates a chat window for the hit topic in the search page according to the comment topic hit by the search term.

In the embodiment of the present invention, after receiving the search term from the user, the search request corresponding to the search term is initiated to the server, and the search result fed back by the server is received, that is, the embodiment of the present invention provides a function of providing search information. On this basis, the embodiment of the present invention further receives a comment window that the server hits according to the search term, creates a chat window for the comment topic in the search page, and provides the user with a chat interaction mechanism. It can be seen that the embodiment of the present invention further provides a chat function for the subject of the comment, so that the user can discuss, spoof, and participate in the hot topic in real time during the search, and participate in the hot topic in real time. The user interacts with the chat to improve the user's interactive experience using the search engine. The search term hits the comment topic, indicating that the search term passes the operation of judging whether the search term is a keyword that triggers the comment mechanism, and belongs to Keywords that can trigger the comment mechanism, and search words that do not hit the comment topic are not keywords that can trigger the comment mechanism. In a preferred embodiment of the invention, the subject of the search term hit may be determined by the server based on the search term.

In order to realize the function of chatting with other users, after the search page creates a chat window for the comment topic, the chat content of other users in the comment topic fed back by the server is received and displayed in the chat window. And, if the current user inputs the chat content, it can also be displayed in the chat window. Of course, the most important part of the chat interaction is to ensure the real-time nature of the chat content. If the response time is too long, it will become a reply to the message. Therefore, the chat content of the current user and other users are acquired in real time and displayed in the chat window.

It is mentioned in step S1006 that the server hits the comment subject according to the search term. Generally, a keyword containing a trigger comment mechanism is saved on the server side, and when implemented, the search word can be matched with a set of keywords including a trigger comment mechanism. If the matching result is that there is a search term in the set, the search term is a keyword that triggers the comment mechanism, and there is a hit topic of the hit. If the matching result is that there is no search term in the collection, the search term is not a keyword that triggers the comment mechanism, and there is no comment topic of the hit.

Among them, in the collection of keywords including the triggering comment mechanism, in order to ensure the timeliness of the comment topic, the keywords are updated in real time. In the collection, the duration of any keyword exceeds the time threshold, and the corresponding keyword is deleted, thereby avoiding generating a chat window for the expired comment topic and wasting resources. If there is a search item whose popularity attribute value exceeds the popular threshold, the item is parsed to obtain the keyword, and the obtained keyword is added to the collection to ensure that the latest and most popular topic will not be missed.

It should be noted that because the hit of the comment topic involves the content and/or the hot attribute of the search item included in the search result, the same search word may generate different comment topics. Similarly, different search words may also be generated. Aggregate generates the same comment subject.

For example, the same search term "World Cup", the top four is more popular than the top eight, at this time the theme of the review should be "2014 World Cup Final Four", draw the "2014 World Cup Final Four" on the right side of the search term. chat window. The hottest program in the finals is higher than the semi-final. The theme of the review should be "2014 World Cup Finals", and the "2014 World Cup Finals" chat window will be drawn on the right side of the search term.

Similarly, different search terms may also be aggregated to generate the same comment subject. For example, if the "World Cup" is used as a search term, the popular theme "2014 World Cup" will be aggregated, and the "2014 World Cup" chat window will be drawn on the right side of the search item. Change the search term to "German team", and also be able to aggregate to generate the popular theme "2014 World Cup", and then draw the "2014 World Cup" chat window on the right side of the search entry. Change the search term to "Argentina" again, and also be able to aggregate to generate the popular theme "2014 World Cup", and then draw the "2014 World Cup" chat window on the right side of the search entry.

In order to satisfy the two functions of displaying user comments (including user-entered comments and other users' aggregate comments) and inputting user comments, the chat window needs to include at least two parts: the first part is a chat display area for displaying chat content of other users and / or chat content (including comments) entered by the user; the second part is a chat input area for inputting the chat content of the user for the subject of the comment.

Separating the input and display areas can make the user's input simple and straightforward, and can make the display part display more concentrated information and increase contextual interactivity. FIG. 11A illustrates a first interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. See Figure 11A, by the search term "World The popular theme of the World Cup hit is "2014 World Cup". The search items such as the World Cup score appear on the lower side of the search bar. On the right side, a "2014 World Cup" is drawn as the comment window of the comment theme, which presents multiple users for the theme. Comments (including the chat content entered by the current user and the chat content of other users).

When step S1006 is implemented, a chat window is drawn for the comment topic in the search page, after which the user comments on the hot topic in the chat window. In order to ensure the security of network information and to filter out malicious comments that are not in line with social ethics, it is necessary to review the identity of the user and the comments (chat content) spoken by the user. When authenticating a user's identity, the user needs to register an identity (ID) to complete the input of the chat content. For the comments made by users, the content of the comments needs to be reviewed according to the preset rules. For example, certain swear words, swear words, impolite words, offensive words, etc. will not be reviewed, and the chat content or some chats that do not meet the preset rules cannot be displayed. In Figure 11A, the bottom line of the chat window displays "Publish your opinion, please log in/register first". At this time, login or registration is to verify the identity of the user.

FIG. 12 shows a process flow diagram of a chat content review mechanism in accordance with one embodiment of the present invention. Referring to FIG. 12, the flow includes at least steps S1202 to S1206:

Step S1202: Receive a comment on the subject of the user of the registered ID in the chat input area;

Step S1204: Review the chat content of the comment according to a preset rule;

Step S1206: If the review is passed, the ID of the user and the content of the chat are displayed in the chat display area.

The preset rules mentioned in step S1204 may be various, such as the above-mentioned unspeakable swear words, swear words, impolite words, aggressive words, or directly defining certain words as Sensitive words, making it impossible to pass the review, but also words that are completely contrary to regional ethics, and so on.

In step S1202 and step S1206, the ID of the user is mentioned. In the implementation, since each hot topic corresponds to a chat window, in order to implement the management of the individual topics, each user usually has an ID in each chat window. If multiple chat windows are implemented based on the same platform, the user can also use the same ID based on the same platform in multiple chat windows.

If the ID verification is passed, the chat input box (located in the chat display area mentioned above) is presented in the chat window where the original "Publish your opinion, please login/register first". FIG. 11B illustrates a second interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. FIG. 11B is substantially the same as FIG. 11A except that the user in FIG. 11B is able to comment in the chat input box by ID verification. Specifically, the chat input box in FIG. 11B (the comment of "five words fiercely" has been input) and the triggerable flag of "post comment". When the user clicks the "comment" to trigger the logo, the "playing fiercely" in the chat input box and the current user's ID correspondingly output to the chat display area.

In the embodiment of the present invention, realizing the identity verification of the user can add an insurance mechanism to the security performance of the comment, and the review of the chat content is the second insurance mechanism, and the double insurance mechanism increases the reliability of the user comment, and participates in the same Other users of popular topic reviews create a better and more responsive chat environment.

Referring to FIG. 11A and FIG. 11B, the chat display area of the chat window can display a plurality of pieces of chat information (such as comments). For the user, most of the comments are similar, and the amount of information is not high. For example, a brief congratulations on Germany's victory, or a pity for a team that is frustrated, or simply a good fight, these comments are similar, the text is short, the amount of information is low, but the number Larger, users are extremely time consuming and energetic to read. In order to improve the speed of obtaining information, in the embodiment of the present invention, the comment can be further advanced. Step analysis, find some of the comments with higher information, and display them as the best comments (so the number is relatively small). The chat display area in Fig. 11A and Fig. 11B has been divided into two parts, one part is called "talking" and the other part is called "essential talk". If the user does not have more time to participate in the "talking", or want to get more information in a short period of time, you can go directly to the elite to read the existing elite comments.

As mentioned above, the comments in the chat window are all captured and displayed in real time, and the comments in FIGS. 11A and 11B are also real-time. Using the same chat window to display the comments of multiple users in real time, to achieve information communication, chat, discussion and other functions between different users, therefore, the chat window has a chat room function. Considering that the chat window provided by the embodiment of the present invention has a fixed theme, when the chat room function is used, the chat window can be regarded as a chat room of a specific theme.

It should be noted that, in the embodiment of the present invention, the chat window is not static, and the display attribute can be adjusted according to the control instruction from the user. Specifically, the display attributes or parameters such as the color, position, size, internal architecture ratio, and the number of pieces of the commented information displayed on the chat window can be adjusted. The different parameter adjustments are now described in turn.

For the color attribute of the chat window, whether the chat window has a background color, whether the color of the chat box itself can be adjusted, the chat text color (including the displayed chat text or the input chat text), etc., can be according to the user's control instruction. Make adjustments. For example, change the background color from white to red and green, and then, for example, change the displayed chat text to bright blue, change the input chat text to lavender, and so on.

For the position adjustment of the chat window, first of all, it should be noted that the chat window can be drawn anywhere on the search page, for example, inserted into the search item, or drawn in any area other than the display area of the search item. . It can be seen that the location of the chat window is not fixed. In the process of using, it is also possible to adjust its position. For example, it is transferred from the first search item to the bottom of the second search item, and is drawn in the search. The upper right corner of the page can be adjusted to the lower right corner.

As mentioned above, the chat window consists of at least two parts, one is the chat display area and the other is the chat input area. The composition of these two parts is not fixed and can be adjusted according to user needs. For example, the user needs to enter a longer paragraph of text, in which case the chat input area needs to be increased. Similarly, if the user does not intend to input at present, and wants to see more comments from other users, the chat display area can also be adjusted.

In addition, the number of pieces of information displayed in the chat display area is preset in advance, for example, five or seven or ten items are displayed at a time. In order to allow the user to obtain a larger amount of information and satisfy the user's needs, the comment information displayed in the chat window may be changed. Change the number of bars to display more bars (for example, more than ten). Similarly, if the user feels that the current number is too large, the page is not enough to display all the chat content, and the troublesome operation such as scrolling the page is required, then it can be changed to display fewer numbers (for example, three).

The size of the chat window is also adjustable. FIG. 13A illustrates a second interface diagram of a hot topic review on a search page, in accordance with one embodiment of the present invention. The hot theme of FIG. 13A is the same as that of FIGS. 11A and 11B, and both are "2014 World Cup". Compared with FIGS. 11A and 11B, the chat window in FIG. 13A is longer in the vertical direction. In practical applications, the length and width of the chat window are adjustable, and can be adjusted proportionally, or can be adjusted by a single parameter, depending on the needs of the user. In addition to FIG. 13A, FIG. 13B also shows a fourth interface diagram for performing hot topic comments on a search page, in accordance with one embodiment of the present invention. In Figure 13A, the bottom line of the chat window shows "fat" To view your opinion, please log in/register first. At this time, the login or registration is to verify the identity of the user. At this time, the authentication has not been performed. The user can only see the aggregated comments from other users, and cannot input the comments. Figure 13B Then, through user authentication, it is possible to input a comment in the chat input area, for example, “playing fiercely.” The chat window of FIG. 13B is longer than the chat window of FIG. 2B, and the chat window in FIG. 13B is longer. Figure 4A is the same.

In addition, the chat window in FIGS. 13A and 13B can be regarded as a chat room of a specific theme like the chat window in FIGS. 11A and 11B. For the specific reasons, please refer to the above.

In addition to adjusting the display properties of the chat window, the chat window can also be displayed on the search page using a barrage. At this point, the chat window covers the display area of the entire search page, and the comments are swiped on the chat window. 14 to FIG. 16 are diagrams showing the display of comments when the chat window adopts the barrage mode according to an embodiment of the present invention. In Figures 14 to 16, the comment slides from right to left. In Fig. 14, the comment has just been presented at the beginning, and in Fig. 15, the comment shows most of it, and in Fig. 16, the comment shows the end portion. Of course, the comments slide from right to left, from top to bottom, from bottom to top, and even from diagonally. Sliding from right to left in the figure is just an example. When the chat display area is displayed by the barrage mode, a chat input area is provided below the entire barrage, as shown in FIG. 14 to FIG. The comments entered by the user through the chat input area are also displayed on the barrage in real time, and the comments of all users are constantly refreshed to meet the requirements of real-time interaction.

Based on the same inventive concept, an embodiment of the present invention further provides a search page chat client (or a search page chat device) for supporting the search page chat method mentioned in any one of the above preferred embodiments or a combination thereof. FIG. 17 shows a first structural diagram of a search page chat client according to an embodiment of the present invention. Referring to Figure 17, the client includes at least:

a search word input module 1710 (which may also be referred to as a receiving module) configured to receive a search term from the user;

The search module 1720 is coupled to the search term input module 1710, configured to initiate a search request to the server according to the search term, and receive a search result that the server feeds back according to the query;

The chat creation module 1730 is coupled to the search term input module 1730, and configured to receive a comment window by the server according to the search topic hit, and create a chat window for the comment topic in the search page.

In a preferred embodiment, FIG. 18 illustrates a second block diagram of a search page chat client in accordance with one embodiment of the present invention. Referring to FIG. 18, the foregoing client further includes:

The user chat module 1740 is coupled to the chat creation module 1730, configured to receive, in the chat window, the chat content of other users in the comment subject fed back by the server, and display the content of the chat input by the user, and/or display the chat content input by the user.

In a preferred embodiment, the user chat module 1740 can also be configured to retrieve and display the chat content of the user and other users in real time.

In a preferred embodiment, referring to FIG. 18, the client further includes:

The verification module 1750 is coupled to the user chat module 1740, configured to verify the identifier of the user, and/or to perform audit verification on the chat content of the user according to a preset rule.

In a preferred embodiment, the chat creation module 1730 may be further configured to: adjust display attributes of the chat window according to control instructions from the user.

In a preferred embodiment, the display attributes of the chat window include at least one of the following:

Color, including at least one of a background color, a comment box color, and a text color;

The location of the chat window on the page;

The internal architecture ratio of the chat window;

Show the number of comments that have been commented;

The size of the chat window.

In a preferred embodiment, the chat creation module 1730 may be further configured to: when the chat window is displayed on the search page by using a barrage mode, adjust the chat window to cover the display area of the entire search page.

In a preferred embodiment, the chat creation module 1730 may be further configured to: slide and present the chat content on the chat window displayed in the barrage mode.

In a preferred embodiment, the chat creation module 1730 can also be configured to:

In the search page,

Insert a chat window into the search entry; or

The chat window is drawn in an area outside the display area of the search item.

The search page chat method and the client provided by the embodiment of the present invention can achieve the following beneficial effects:

In the embodiment of the present invention, after receiving the search term from the user, the search request corresponding to the search term is initiated to the server, and the search result fed back by the server is received, that is, the embodiment of the present invention provides a function of providing search information. On this basis, the embodiment of the present invention further receives a comment window that the server hits according to the search term, creates a chat window for the comment topic in the search page, and provides the user with a chat interaction mechanism. It can be seen that the embodiment of the present invention further provides a chat function for the subject of the comment, so that the user can discuss, spoof, and participate in the hot topic in real time during the search, and participate in the hot topic in real time. The user interacts with the chat to improve the user's interactive experience using the search engine.

In the description provided herein, numerous specific details are set forth. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of the description.

Similarly, the various features of the invention are sometimes grouped together into a single embodiment, in the above description of the exemplary embodiments of the invention, Figure, or a description of it. However, the method disclosed is not to be interpreted as reflecting the intention that the claimed invention requires more features than those recited in the claims. Rather, as the following claims reflect, inventive aspects reside in less than all features of the single embodiments disclosed herein. Therefore, the claims following the specific embodiments are hereby explicitly incorporated into the embodiments, and each of the claims as a separate embodiment of the invention.

Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components. In addition to such features and/or at least some of the processes or units being mutually exclusive, any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined. Unless otherwise stated, this specification (package) Each of the features disclosed in the accompanying claims, the abstract and the drawings may be replaced by alternative features that provide the same, equivalent or similar purpose.

In addition, those skilled in the art will appreciate that, although some embodiments described herein include certain features that are included in other embodiments and not in other features, combinations of features of different embodiments are intended to be within the scope of the present invention. Different embodiments are formed and formed. For example, in the following claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or digital signal processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components of the search page content device in accordance with embodiments of the present invention. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, Figure 19 illustrates a computing device that can implement a method of searching for page content in accordance with the present invention. The computing device conventionally includes a processor 1910 and a computer program product or computer readable medium in the form of a memory 1920. The memory 1920 may be an electronic memory such as a flash memory, an EEPROM (Electrically Erasable Programmable Read Only Memory), an EPROM, a hard disk, or a ROM. Memory 1920 has a memory space 1930 for program code 1931 for performing any of the method steps described above. For example, storage space 1930 for program code may include various program code 1931 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have storage segments, storage spaces, and the like that are similar to the storage 1920 in the computing device of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit includes computer readable code 1931', ie, code that can be read by, for example, a processor such as 1910, which when executed by a computing device causes the computing device to perform each of the methods described above step.

"an embodiment," or "an embodiment," or "an embodiment," In addition, it is noted that the phrase "in one embodiment" is not necessarily referring to the same embodiment.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to be limiting, and that the invention may be devised without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not recited in the claims. The word "a" or "an" The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names.

In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

Claims (44)

1. A method of searching page content, including:

   Receiving a search term from the user;

   Searching for search results using the search term, the search results including a plurality of search terms;

   Determining whether the search term is a keyword that triggers a comment mechanism;

   If yes, generating a comment topic according to the content and/or the hot attribute of the search item, and drawing a comment window for the comment topic in the search page for the user to comment on the comment topic; or

   If so, a chat window is created for the comment topic in the search page according to the comment topic of the search term hit.
2. The method of claim 1 wherein said searching for search results using said search term comprises:

   A search request corresponding to the search term is initiated to the server, and a search result fed back by the server according to the search term is received.
3. The method of claim 1 further comprising:

   Extracting aggregated comments from other users for the subject of the comment;

   The aggregated comments of the other users are displayed in the comment window.
4. The method of claim 3, wherein the extracting aggregated comments of other users for the comment subject comprises: extracting aggregated comments of the other users in real time;

   Displaying the aggregated comments of the other users in the comment window includes displaying the aggregated comments of the other users in real time in the comment window.
5. The method of claim 3 or 4, wherein the comment window comprises at least two parts:

   a comment display area for displaying aggregated comments of the other users and/or comments of the user for the subject of the comments;

   A comment input area for inputting a comment of the user for the comment subject.
6. The method of claim 5, wherein after the comment window is drawn for the comment topic in the search page, the method further comprises:

   Receiving, by the comment input area, the user's comment on the comment subject in the comment input area;

   Reviewing the comment content of the comment according to a preset rule;

   If the review is passed, the user's identification ID and the comment content are displayed in the comment display area.
7. The method according to any one of claims 3 to 6, wherein after the comment window is drawn for the comment topic in the search page, the method further comprises:

   The display attributes of the comment window are adjusted according to control instructions from the user.
8. The method of claim 7, wherein the display attribute of the comment window comprises at least one of the following:

   Color, including at least one of a background color, a comment box color, and a text color;

   The location of the comment window at the page;

   The internal architecture ratio of the comment window;

   Show the number of comments that have been commented;

   The size of the comment window.
9. The method according to any one of claims 3 to 8, wherein the comment window covers a display area of the entire search page when displayed on the search page in a barrage manner.
10. The method of claim 9 wherein said comment is slidably presented on said comment window.
11. The method according to any one of claims 3 to 10, wherein the comment window is drawn for the comment subject in the search page, comprising:

    In the search page,

    Inserting the comment window into the search entry; or

    The comment window is drawn in an area outside the display area of the search item.
12. The method according to any one of claims 3 to 11, wherein the generating a comment subject according to the content and/or the hot attribute of the search item comprises:

    And generating, according to the content and/or the hot attribute of the search item, one search item or combining at least two search items among the plurality of search items to generate the comment subject.
13. The method according to any one of claims 3 to 12, wherein determining whether the search term is a keyword triggering a comment mechanism comprises:

    Matching the search term with a set of keywords including a triggering comment mechanism;

    If the matching result is that the search term exists in the set, the search term is a keyword that triggers a comment mechanism;

    If the matching result is that the search term does not exist in the set, the search term is not a keyword that triggers a comment mechanism.
14. The method of claim 13 further comprising:

    In the set, the duration of any keyword exceeds a time threshold, and the corresponding keyword is deleted; and/or

    If an entry with a hot attribute value exceeding a popular threshold occurs, the entry is parsed to obtain a keyword, and the obtained keyword is added to the set.
15. The method of claim 2, wherein after the creating a chat window for the comment topic in the search page, the method further comprises:

    Receiving, in the chat window, chat content of other users in the comment subject fed back by the server, and displaying; and/or,

    Receiving the chat content input by the user and displaying it.
16. The method of claim 15, wherein the chat content of the user and the other user is acquired and displayed in real time.
17. The method according to claim 15 or 16, wherein before displaying the chat content input by the user, the method further comprises:

    Verifying the user's identification ID; and/or,

    The user's chat content is audited and verified according to a preset rule.
18. The method according to any one of claims 15 to 17, wherein the rating is in the search page After the topic creates a chat window, it also includes:

    The display attribute of the chat window is adjusted according to a control instruction from the user.
19. The method of claim 18, wherein the display attribute of the chat window comprises at least one of the following:

    Color, including at least one of a background color, a comment box color, and a text color;

    The location of the chat window at the page;

    The internal architecture ratio of the chat window;

    Show the number of comments that have been commented;

    The size of the chat window.
20. The method according to any one of claims 15 to 19, wherein the chat window covers a display area of the entire search page when displayed on the search page in a barrage manner.
21. The method of claim 20, wherein the chat content is slidably presented on the chat window displayed in a barrage mode.
22. A method according to any one of claims 15 to 21, wherein creating a chat window for the comment topic in a search page comprises:

    In the search page,

    Inserting the chat window into the search entry; or

    The chat window is drawn in an area outside the display area of the search item.
23. A device for searching page content, including:

    a receiving module configured to receive a search term from a user;

    a search module configured to search for search results using the search term, the search results including a plurality of search entries;

    a determining module, configured to determine whether the search term is a keyword that triggers a comment mechanism;

    a generating module, configured to generate a comment topic according to content and/or a hot attribute of the search item if the judgment result of the determining module is yes;

    a drawing module configured to draw a comment window for the comment topic generated by the generating module in the search page for the user to comment on the comment topic; or

    The chat creation module is configured to create a chat window for the comment topic in the search page according to the comment topic hit by the search term if the judgment result of the judgment module is YES.
24. The apparatus according to claim 23, wherein the search module is further configured to initiate a search request corresponding to the search term to the server, and receive a search result fed back by the server according to the search term.
25. The apparatus of claim 23, further comprising:

    The comment display module is configured to: extract aggregated comments of other users for the comment subject; display aggregated comments of the other users in the comment window.
26. The apparatus of claim 25 wherein said comment display module is further configured to:

    Extracting aggregated comments of the other users in real time;

    Displaying the aggregated comments of the other users in the comment window includes displaying the aggregated comments of the other users in real time in the comment window.
27. The apparatus according to claim 25 or 26, wherein said comment window comprises at least two parts:

    a comment display area for displaying aggregated comments of the other users;

    A comment input area for inputting a comment of the user for the comment subject.
28. The apparatus of claim 27, wherein the comment display module is further configured to:

    Receiving, by the comment input area, the user's comment on the comment subject in the comment input area;

    Reviewing the comment content of the comment according to a preset rule;

    If the review is passed, the user's identification ID and the comment content are displayed in the comment display area.
29. The apparatus of any one of claims 25 to 28, wherein the rendering module is further configured to adjust a display attribute of the comment window in accordance with a control instruction from the user.
30. The apparatus of claim 29, wherein the display attribute of the comment window comprises at least one of the following:

    Color, including at least one of a background color, a comment box color, and a text color;

    The location of the comment window at the page;

    The internal architecture ratio of the comment window;

    Show the number of comments that have been commented;

    The size of the comment window.
31. The apparatus according to any one of claims 25 to 30, wherein the drawing module is further configured to adjust the comment window to cover the entire search page when the comment window is displayed on the search page in a barrage manner Display area.
32. The apparatus according to any one of claims 25 to 31, wherein the rendering module is further configured to:

    In the search page,

    Inserting the comment window into the search entry; or

    The comment window is drawn in an area outside the display area of the search item.
33. The apparatus of any one of claims 25 to 32, wherein the generating module is further configured to:

    And generating, according to the content and/or the hot attribute of the search item, one search item or combining at least two search items among the plurality of search items to generate the comment subject.
34. The apparatus according to any one of claims 25 to 33, wherein the determining module is further configured to:

    Matching the search term with a set of keywords including a triggering comment mechanism;

    If the matching result is that the search term exists in the set, the search term is a keyword that triggers a comment mechanism;

    If the matching result is that the search term does not exist in the set, the search term is not a keyword that triggers a comment mechanism.
35. The apparatus of claim 24, further comprising:

    a user chat module, configured to receive, in the chat window, chat content of other users in the comment subject that is fed back by the server, and display; and/or receive the chat content input by the user, and display the content.
36. The apparatus of claim 35, wherein the user chat module is further configured to acquire and display chat content of the user and the other users in real time.
37. The apparatus according to claim 35 or 36, further comprising:

    The verification module is configured to verify the identifier ID of the user; and/or perform audit verification on the chat content of the user according to a preset rule.
38. The apparatus of any one of claims 35 to 37, wherein the chat creation module is further configured to adjust display attributes of the chat window in accordance with control instructions from the user.
39. The apparatus of claim 38, wherein the display attribute of the chat window comprises at least one of the following:

    Color, including at least one of a background color, a comment box color, and a text color;

    The location of the chat window at the page;

    The internal architecture ratio of the chat window;

    Show the number of comments that have been commented;

    The size of the chat window.
40. The device according to any one of claims 35 to 39, wherein the chat creation module is further configured to: adjust the chat window to cover the entire search when the chat window is displayed on the search page by using a barrage method The display area of the page.
41. The device according to claim 40, wherein the chat creation module is further configured to: slide and present the chat content on a chat window displayed in a barrage mode.
42. The apparatus of any one of claims 35 to 41, wherein the chat creation module is further configured to:

    In the search page,

    Inserting the chat window into the search entry; or

    The chat window is drawn in an area outside the display area of the search item.
43. A computer program comprising computer readable code, when the computer readable code is run on a computing device, causing the computing device to perform the method of searching for page content according to any of claims 1-22.
44. A computer readable medium storing the computer program of claim 43.

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