WO2016004509A1 - Système de délivrance de médias numériques à usage multiple - Google Patents

Système de délivrance de médias numériques à usage multiple Download PDF

Info

Publication number
WO2016004509A1
WO2016004509A1 PCT/CA2015/000424 CA2015000424W WO2016004509A1 WO 2016004509 A1 WO2016004509 A1 WO 2016004509A1 CA 2015000424 W CA2015000424 W CA 2015000424W WO 2016004509 A1 WO2016004509 A1 WO 2016004509A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
kiosk
electronic device
personal electronic
facility
Prior art date
Application number
PCT/CA2015/000424
Other languages
English (en)
Inventor
Joseph SCHULDHAUS
Christopher DUNSING
Original Assignee
West Edmonton Mall Property Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by West Edmonton Mall Property Inc. filed Critical West Edmonton Mall Property Inc.
Publication of WO2016004509A1 publication Critical patent/WO2016004509A1/fr

Links

Classifications

    • H04B5/73—
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/33—Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G06F21/32—User authentication using biometric data, e.g. fingerprints, iris scans or voiceprints
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q90/00—Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
    • G06Q90/20—Destination assistance within a business structure or complex
    • H04B5/72—
    • H04B5/77—

Definitions

  • the present invention relates to multi-purpose digital media delivery systems and methods for their use.
  • Maps and way-finding technologies have evolved greatly in the digital age. Means for people to identify their location and find the way to a desired destination are increasingly incorporating technology such as global positioning systems (GPS), satellite information on routes and locator technology that update in real-time a person's location.
  • GPS global positioning systems
  • kiosks and maps are commonly used to assist users in locating where they are and where they need to get to.
  • Many of these kiosks allow a user to input the name of the store, business or service they wish to reach and are in turn shown a route from their current location to the desired destination.
  • kiosks can further identify a listing of similar services or businesses from which a user may select a particular service or business to visit.
  • PED Personal Electronic Devices
  • a system for delivering targeted information to a user, said system comprising a processor; a memory that stores instructions that, when executed by the processor, cause the processor to perform transactional operations comprising detecting a user, said detection comprising an identifier that identifies a preference profile of the user; displaying a first targeted content to the user on a kiosk; receiving input from the user; in response to the input, displaying a first response on the kiosk and collecting data from the transactional operations and transmitting said data to a database stored on a remote network computing system and updating the user preference profile based on said data.
  • a method for delivering targeted information to a user comprising the steps of detecting, at a kiosk comprising a processor, a user, said detection comprising an identifier that identifies a preference profile of the user; displaying a first targeted content to the user on the kiosk; receiving input from the user; in response to the input, displaying a first response on the kiosk;
  • Figure 1 is a front perspective view of one embodiment of a kiosk of the present invention
  • Figure 2 is a hardware diagram of some embodiments of the hardware that can be used in a kiosk of the present invention
  • Figure 3 is a front perspective view of one embodiment of signage for the present invention
  • Figure 4 is a hardware diagram of one embodiment of the hardware that can be used in signage of the present invention
  • Figure 5 is a process flow diagram of the steps of one embodiment of a method of the present invention.
  • the present invention provides a means of presenting targeted marketing content
  • TMC TMC as well as other information on a kiosk that is made relevant to the user.
  • the present system and methods can be incorporated in interaction with users at any number of commercial and non-commercial facilities including for example, but not limited to office towers, shopping facilities, recreational facilities, sports complexes, educational facilities, hospitals, airports, hotels, train and bus stations, and in more temporary environments including festival and sporting event sites. In all of these areas there is a combined desire to not only assist in guiding the user but also in providing the user with relevant, targeted information on the businesses and services available within the facility.
  • the present invention is also able to transmit TMC that can include information on the facility, special opportunities, events, promotions and particular business information to the user through the user's PED.
  • the kiosk 2 comprises one or more independent input interfaces 4, such as for example keyboards, or more preferably touchscreens, and one or more independent display screens 6 that are preferably a fast speed, ultra-high definition screens.
  • each kiosk 2 comprises two input interfaces 4, each with a dedicated display screen 6 that allows two independent users to make use of the kiosk 2 at the same time.
  • a power source 10 and preferably an uninterrupted power source (USP) provides power to a central processing unit (CPU) 12, as well as power to the display screens 6, and preferably also to one or more motion sensors 16 that may in turn be connected to a dedicated power supply 14.
  • USB uninterrupted power source
  • CPU central processing unit
  • motion sensors 16 that may in turn be connected to a dedicated power supply 14.
  • the CPU 12 collects input signals from the input interface 4 and from a universal serial bus (USB) hub 18 and outputs signals to the one or more display screens 6 and to one or more speakers 20.
  • USB universal serial bus
  • the USB hub 18 powers and also collects signals from various sources including the motion sensor 16, the one or more display screens 6, one or more near field communication (NFC) sensors 8, the one or more speakers 20, one or more indoor proximity systems, also called beacons 22, and one or more lights or lit text 24, and preferably LED lights.
  • NFC near field communication
  • the CPU 12 preferably further transmits collected data, receives data and runs application via communication with a remote network computing system 26 such as a cloud computing system or the Internet in general.
  • a remote network computing system 26 such as a cloud computing system or the Internet in general.
  • the present invention relates to systems and method for identifying and gathering permission-based personal information from the user.
  • Such information can be collected from the user by a number of means including but not limited to participation in surveys, collection of consumer data through access to loyalty programs, and/or electronic and non-electronic subscription services, contests, promotional events, sales events, and membership lists, and social media profiles.
  • the present invention further relates to identifying the user through permission-based association of the user to their PED(s).
  • the permission-based association of the user to their PED can be accomplished by the installation of proprietary and/or non-proprietary software onto the PED of the user.
  • the software allows the PED to communicate wirelessly via the one or more near field communication (NFC) sensors 8 located on the kiosk 2 to deliver tailored consumer content and particular information about the facility to the user.
  • This transmitted information be it promotional information, maps, routes, coupons or event details, can then be carried on the PED as the user travels through the facility.
  • Permission-based software on the PED may send data back through the remote network computing system 26 to a service that interacts with the kiosk 2 in a manner that would emulate direct bi-directional interaction between the PED and the kiosk 2.
  • Permission-based software on the user's PED will allow the user to not only locate businesses and services, but may also allow them to browse merchandise or services offered and make purchases at the kiosk 2, which can then be collected at a later date and time as the user travels through the facility.
  • Communication with the PED can also occur via one or more wireless internet access points, sensors and/or indoor proximity systems, also called beacons 22 that are installed on and/or associated with the kiosk 2.
  • one or more wireless internet access points, sensors and/or beacons 22, networked or not may also be strategically positioned around or within the facility and within the businesses and services in the facility, for communication with the PED.
  • These wireless internet access points, sensors and/or beacons 22 can be located in individually varied locations throughout the facility, or they can be clustered on signage 30, one embodiment of which is illustrated in Figure 3, by way of example only.
  • the signage 30 may include any of lights or lit text 24, speakers 20, one or more display screens 6, which may or may not also incorporate one or more input interfaces 4, beacons 22, motion detection 16 and/or facial recognition sensors 26 or any combination of these elements.
  • the signage 30 may also have one or more NFC sensors 8 for communication with the user's PED.
  • Figure 4 illustrates one example of hardware arrangement for the signage 30 of the present invention, although it would be understood by a person of skill in the art that other hardware configurations are also possible without departing from the scope of the invention.
  • Wireless networks comprising of one or more wireless access points broadcast the availability of wireless services using a Service Set Identifier (SSID) or other methodology to any PEDs in range that are wireless internet enabled (Wi-Fi enabled) .
  • SSID Service Set Identifier
  • Wi-Fi enabled wireless internet enabled
  • the wireless network can transmit information, commonly through a captive portal, on the terms and conditions of the wireless network service use and features of wireless service offering as well as other information.
  • the wireless network may preferably further transmit information to the subscribed user about the facility and businesses within the facility, promotions, special events, and special offers only available to subscribed user's through their PEDs.
  • the information transmitted by each of the wireless internet access points may target the user with different information based on their location and movement through the facility or movement proximal to a particular kiosk 2.
  • the messages transmitted by one or more wireless internet access points in a network may be tailored to the proximity of a particular wireless internet access point to a particular service, retailer or business. In such cases, as the user travels within range of a particular wireless network access point, they will be alerted to location-specific consumer content.
  • the wireless internet access points not only transmit information to the PED, but can also receive information from the permission-based software on the PED, that provides a cu rated experience to the user by using information about the user associated with the PED from a cloud-hosted, third-party hosted, social media or other information stored in centralized storage database or databases including information on the identity of the user, prior purchases, loyalty program memberships and information on what interaction the user has historically had with one or more kiosk 2 in the facility.
  • wireless internet access points are located within businesses and services located in the facility.
  • the communication between the user's PED and the wireless internet access point may inform merchants in the business of the presence of the user and of the user's personal information, which can advantageously lead to a more targeted marketing approach by the merchant to the user.
  • permission-based software on the PED may further allow the user to make point of sale (POS) purchases via their PED at the business or service.
  • POS point of sale
  • the kiosk 2 is in the form of a way-finding kiosk
  • the user may have interacted with the kiosk 2, either directly or on their PED via near field communication to locate certain retail businesses.
  • the wireless internet access points within the retail business can alert the retailer to the fact that the user has retrieved way-finding information from the kiosk to arrive at the particular retailer. In this way an enhanced retail experience can be created by the retailer for the user when the user is detected and identified within the business.
  • beacons 22 may further be installed at or near the kiosk 2, on signage 30 or throughout the facility and could be managed and operated on a wireless area network (WAN).
  • WAN wireless area network
  • These beacons 22 deliver short range wireless signals, such as for example BluetoothTM Low Energy signals, to allow one or more PEDs to calculate and obtain proximity information between the beacon and the PED.
  • An application on the PED could use the proximity information to then alert the user of the proximity of a kiosk 2 or signage 30, and notify them of a number of features that can be accessed on the kiosk 2 or signage 30, thereby encouraging the user to interact with the kiosk 2 or signage 30.
  • the beacons 22 serve a continual pulse of data packets, commonly and usually repeated several time a second. These data packets contain within them identifying information that are typically unique to the beacon.
  • the identifying information consists of a universally unique identifier (UUID), and major and minor identifiers.
  • UUID universally unique identifier
  • Permission-based software on an user's PED is preferably programmed to only consider beacons with the UUID representation of a particular ASCII string relating to the facility.
  • beacons provisioned by a business or service tenant within the facility that have a different UUID representation than the facility
  • the facility it is possible for the facility to include that tenant-provisioned UUID in the facility's database and for the facility and tenant to coordinate on location and purpose of the tenant-provisioned beacon and what appropriate response might be triggered by the proprietary or non-proprietary tenant related software on the user's PED.
  • the permission-based software then communicates with a service to determine whether proximity of the PED to the particular beacon, using the major and minor identifiers, can result in delivering or alerting the user of a local, relevant and time-sensitive TMC or way- finding update.
  • beacons 22 can also be installed within the businesses and services in the facility and, in conjunction with a permission-based application on the PED, could then notify the user of set information relating to nearby goods and services, promotions and other targeted marketing content relating to the particular business or service.
  • Beacon transmissions can alternatively take the form of an audio message broadcast through the one or more speakers 20 associated with the beacon 22 at the kiosk 2 or at the signage 30 or at other locations were beacons 22 are positioned.
  • Sensors on the kiosk 2 or the signage 30 may detect the presence of users as they approach a kiosk 2 or a signage 30 or as move through the facility.
  • the kiosk 2 or the signage 30 includes one or more motion sensors 16 and gesture detecting interfaces that detect movement of the user and through which an user and use gestures that are read and interpreted into commands by the kiosk 2 or the signage 30.
  • biometric data is preferably primarily facial or voice recognition identified through either independent facial or voice recognition sensors 26 or through facial or voice recognition software within the motion sensors 16.
  • Permission-based identification of the location of the user may also be collected based upon the proximity of the user and/or PED of the user to the location of one or more kiosk 2 or signage 30 within the greater facility. Triangulation from this data can then locate the user.
  • the user can better be served through establishing a personal preference profile.
  • a permission-based database may be subscribed to by the user in which the user may input a profile including gender, age, demographics, as well as explicit indications of topical likes and dislikes of the user.
  • the likes and dislikes may or may not be based on goods and services being offered at various businesses or services within the facility.
  • the personal preference profile of an user registered in the permission-based database may include information on accessibility needs of the user.
  • the user may either identify themselves as having accessibility needs through direct input to the kiosk 2 or signage 30, or via sensing of the user's PED by the kiosk 2 or by the signage 30 via the FC system 8.
  • tailored information can be provided to the user. For example, but in to be in no way limiting, way-finding information can be tailored to highlight only accessible routes for the user, or the input interface 4 and display screen 6 of the kiosk 2 or signage 30 may be reoriented or automatically shifted to provided improved access or visibility to the self-identified user with an accessibility need.
  • a permission-based database may also be subscribed to that allows collection and then transmission of user data associated with the past and present vehicle traffic patterns, foot fall traffic pattern, and dwell times of the user within the facility as a whole and possibly further within particular businesses and services within the facility.
  • Data collected from the various wireless internet access points, sensors and beacons 22 on the kiosk 2, on the signage 30, throughout the facility and within particular businesses and services can also be used as a form of permission-based passive measurement, recording, and thereby predicting and improving upon the accuracy of the recorded personal profile of an user.
  • merchants and sales associates working in the business and services may also be able to better engage with the user and facilitate commerce with the user on the TMC through use of their own PEDs that are provisioned with proprietary and nonproprietary software.
  • the proprietary or non-proprietary software on the merchant's PED could alert the merchant in real-time to the physical proximity of the user as well as the nature of the TMC at the destination business based on the mutual proximity of both the user PED and merchant PED at or near the destination business' beacon 22.
  • Data stored by the proprietary and non-proprietary software associated with both the user and the merchant PEDs can be collected by the network of wireless internet access points, sensors and beacons 22 and used to establish accurate, high resolution, time-sensitive, proximity and telemetry permission-based information common to both the user and merchant within the business or service.
  • An alert can then be sent to the merchant's PED informing the merchant of this information of the user and the nature of the targeted market content that was presented to the user at the kiosk 2 or at the signage 30 at an earlier date and/or time.
  • an user arrives at a kiosk 2 or at signage 30 in the facility and views the targeted market content (TMC), that can include way-finding information, businesses or services information, events promotion etc.
  • TMC targeted market content
  • the user downloads the TMC onto his or her PED via an application that senses the proximity of the beacon signal 22, the NFC 8, or other means, from the kiosk 2 or the signage 30.
  • the TMC can now be carried with the user on their PED until they are within proximity of a particular business or service relating to the TMC.
  • the business or service associated with the TMC is installed with one or more beacons 22
  • permission-based software on the user's PED will detect the beacons associated with the TMC and the PED will then alert the user to his or her proximity to the TMC-related business or service.
  • the alert may inform the user that they are proximal to the business or service they had enquired about at the kiosk 2 or signage 30, or the alert might bring up the TMC or other related TMC with a goal to draw the user into the business or service.
  • the user's PED is also now able to receive beacon broadcasted information from the business's one or more beacons 22.
  • the user may wish to share the TMC with other loyalty program members or within their broader social network by way of an application on the PED that allows sharing with a network of loyalty program members or within the broader social network.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Security & Cryptography (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Signal Processing (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Hardware Design (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système destiné à délivrer des informations ciblées à un utilisateur. Le système comprend un processeur et une mémoire qui stocke des instructions qui, lorsqu'elles sont exécutées par le processeur, amènent le processeur à effectuer des opérations de transaction qui incluent la détection d'un utilisateur avec un identifiant qui identifie un profil des préférences de l'utilisateur; l'affichage d'un premier contenu ciblé à l'attention de l'utilisateur sur un kiosque; la réception d'une entrée de la part de l'utilisateur; en réponse à l'entrée, l'affichage d'une première réponse sur le kiosque et la collecte de données des opérations de transaction puis la transmission desdites données vers une base de données stockée sur un système informatique en réseau distant et la mise à jour du profil des préférences de l'utilisateur en se basant sur lesdites données. L'invention concerne également un procédé de délivrance d'informations ciblées à un utilisateur.
PCT/CA2015/000424 2014-07-07 2015-07-02 Système de délivrance de médias numériques à usage multiple WO2016004509A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201462021332P 2014-07-07 2014-07-07
US62/021,332 2014-07-07

Publications (1)

Publication Number Publication Date
WO2016004509A1 true WO2016004509A1 (fr) 2016-01-14

Family

ID=55063428

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2015/000424 WO2016004509A1 (fr) 2014-07-07 2015-07-02 Système de délivrance de médias numériques à usage multiple

Country Status (1)

Country Link
WO (1) WO2016004509A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10842084B2 (en) 2014-02-20 2020-11-24 Affinor Growers Inc. Vertical growing tower for automated horticulture and agriculture

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080108337A1 (en) * 2006-11-06 2008-05-08 Sandisk Il Ltd. Method for advertising on mobile devices
US20110022468A1 (en) * 2009-07-22 2011-01-27 MallWise, LLC Method and system for distributing targeted advertising and intuitive wayfinding
US20130317916A1 (en) * 2011-12-29 2013-11-28 Intel Corporation Location based technology for smart shopping services

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080108337A1 (en) * 2006-11-06 2008-05-08 Sandisk Il Ltd. Method for advertising on mobile devices
US20110022468A1 (en) * 2009-07-22 2011-01-27 MallWise, LLC Method and system for distributing targeted advertising and intuitive wayfinding
US20130317916A1 (en) * 2011-12-29 2013-11-28 Intel Corporation Location based technology for smart shopping services

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10842084B2 (en) 2014-02-20 2020-11-24 Affinor Growers Inc. Vertical growing tower for automated horticulture and agriculture

Similar Documents

Publication Publication Date Title
US11665508B2 (en) Beacon-based media network
US11228888B2 (en) Bluetooth low energy (BLE) pre-check in
US9906919B2 (en) Data locator technology
US20200210935A1 (en) Wireless customer and labor management optimization in retail settings
US20200242584A1 (en) Location Based Marketing System
US9928536B2 (en) Mobile device order entry and submission using proximity events
US20170006440A1 (en) Method and system for location-based game play
US9628949B2 (en) Distributed data in a close proximity notification system
JP6312310B2 (ja) 移動経路情報配信システム、情報配信方法、及び情報配信プログラム
US10445778B2 (en) Short distance user recognition system, and method for providing information using same
US11062258B2 (en) Automated logistics management using proximity events
JP6442126B2 (ja) 区域内経路案内システム及び方法、並びにプログラム
US20020111172A1 (en) Location based profiling
JP5937733B1 (ja) 情報提供装置、情報提供プログラムおよび情報提供方法
KR20190003867A (ko) 식별, 위치결정 및 인증 시스템들 및 방법들
US20160119750A1 (en) Campus security in a close proximity notification system
EP2948833A1 (fr) Interaction de client à l'aide d'évènements de proximité
JP2016004336A (ja) マーケティングシステム及びマーケティング方法
US10242383B2 (en) Method and system for delivering advertisements in a store
US11182827B2 (en) Mobile communication device awareness and guidance for customer assistance applications
JPWO2013065817A1 (ja) 広告サーバ、広告提供システム及び携帯情報端末用プログラム
US20150082459A1 (en) Geolocation with consumer controlled personalization levels
JP2014178724A (ja) クーポン提供方法、クーポン提供サーバ及びクーポン提供システム
US20210142226A1 (en) Beacon mall experience
WO2009074762A1 (fr) Système de publicité numérique

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 15818875

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 15818875

Country of ref document: EP

Kind code of ref document: A1