WO2015168891A1 - 一种电视投票的方法和一种电视投票系统 - Google Patents
一种电视投票的方法和一种电视投票系统 Download PDFInfo
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- WO2015168891A1 WO2015168891A1 PCT/CN2014/077003 CN2014077003W WO2015168891A1 WO 2015168891 A1 WO2015168891 A1 WO 2015168891A1 CN 2014077003 W CN2014077003 W CN 2014077003W WO 2015168891 A1 WO2015168891 A1 WO 2015168891A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
Definitions
- the present invention relates to the field of broadcasting and, more particularly, to a method of television voting and a television voting system.
- TV programs are paying more and more attention to the interaction with the audience.
- Some competitive programs even directly generate the results of the competition by the votes of the audience.
- the program organizer realizes the interaction with the audience by providing an interactive platform for the audience to participate in the event, such as the voting system. At the same time, it can also achieve the purpose of increasing program revenue and channel influence.
- the audience participates in the interaction of TV programs mainly through the SMS platform or the ticket hotline provided by the operator and the TV program organizer.
- the voting operation is completed by sending a short message containing the specified character to the designated service center.
- Patent Document CN101083749B discloses a method and system for TV voting based on WEB server on December 1, 2010.
- the invention mainly includes: the set top box carries the current channel information to initiate a voting request to the designated WEB server; after receiving the current channel information, the WEB server obtains information related to the current channel voting event from the background database, and returns the information to the set top box, and The information is displayed by the set top box through the television screen; the set top box sends the obtained voting result selected based on the displayed information back to the WEB server, and is received by the WEB server.
- the technical problem to be solved by the present invention is to provide a method for improving the voting effect, convenient operation of television voting, and a television voting system.
- a method of television voting including steps:
- the remote server generates voting information
- the television user collects user information and feeds back to the remote server, where the user information includes at least channel information currently viewed by the user;
- the remote server pushes the corresponding voting information to the user according to the collected user information
- the step A includes: the remote server enters the voting information, and generates different download addresses according to different user types; the step C includes: the remote server sends the corresponding download address back to the television according to the collected user information.
- the television client downloads the voting information from the remote server according to the received download address.
- the remote server can classify the voting information according to the entered channel, the voting information, and the corresponding user condition, so that after the user information is obtained from the TV user terminal, It can be judged which type of voting information the user applies to, and then the corresponding download address is sent to the TV user terminal, and the TV user can download it by itself.
- the remote server side can send the recorded voting information additional user conditions to the television client, and then the television client determines whether to display and when to display.
- the step B includes: the remote server end loads the collection program to the television user end, collects the user information through the collection program, and then feeds back to the remote server end; after the collection task is completed, the collection program ends.
- the remote server sends the collection program when needed to collect user information.
- the program is automatically terminated, so that the TV user terminal does not need to run for a long time.
- the acquisition process minimizes the occupation of its resources.
- the existing TV user terminal is generally equipped with a set-top box distributed by the operator, and the configuration is generally not high, and is completely designed to meet the decoding and playing of the television program signal, and there is no excessive resource to run other programs, so the technical solution is particularly applicable. .
- the remote server when the remote server detects that the TV client switches channels, or when there is voting information to be delivered, the remote server reloads the collection program to the TV client.
- This is the control logic issued by the acquisition program.
- the TV client switching channel is issued, and the download address of the required voting information can be sent to the TV client in advance, and the response can be faster when the voting is needed; when the voting information needs to be delivered, the collecting program is sent, so that only When the voting is required, the collection procedure is issued, which can reduce the number of times of delivery and minimize the resource consumption of the TV client.
- the step D includes: generating a transparent graphic display layer on the upper layer of the current channel information image played by the television, and the voting information pattern is displayed in a preset area of the graphic display layer.
- the voting information and the information of the television program are completely isolated, and the two are displayed in different image layers. Therefore, the display program of the voting information is relatively independent, and the technical solution is simpler, which can reduce the development difficulty and cycle. Since the graphic display layer of the voting information is transparent, only the area where the voting information needs to be displayed will obscure the image of the television program, and thus will not cause additional interference to the playback of the television program.
- step ⁇ includes: inputting voting information by the remote server, and generating different download addresses according to different user types;
- the step B includes: the remote server end loads the collection program to the television user end, collects the user information through the collection program, and then feeds back to the remote server end; after the collection task is completed, the collection program ends; when the remote server end detects the television client end Switching channels, or when there is voting information to be delivered, the remote server will reload the collection program to the TV client;
- the step C includes: the remote server sends the corresponding download address back to the TV client according to the collected user information, and the TV user downloads the vote from the remote server according to the received download address,
- the step D includes: generating a transparent graphic display layer on the upper layer of the image of the current channel information, where the voting information pattern is displayed in a preset area of the graphic display layer.
- This is a specific voting mechanism.
- the remote server may classify the voting information according to the entered channel, the voting information, and the corresponding user condition, so that in step C, after obtaining the user information from the television user, it can determine where the user is applicable.
- a type of voting information is then sent to the TV client by the corresponding download address, which can be downloaded by the TV user.
- the remote server side it is also possible for the remote server side to send the entered voting information to the TV client together with the user condition, and then the TV client determines whether to display and when to display.
- step B the remote server sends the collection program when needed to collect user information.
- the program is automatically terminated, so that the TV user does not need to run the acquisition program for a long time, and the resource occupancy degree is The smallest.
- the existing TV user terminal is generally equipped with a set-top box distributed by the operator, and the configuration is generally not high, and is completely designed to meet the decoding and playing of the television program signal, and there is no excessive resource to run other programs, so the technical solution is particularly applicable.
- the control logic issued by the acquisition program is the following two types, but not limited to the two types: The TV client switching channel is issued, and the download address of the required voting information can be sent to the TV client in advance, when the voting is needed.
- step D the voting information and the information of the television program are completely isolated, and the two are displayed in different image layers. Therefore, the display program of the voting information is relatively independent, and the technical solution is simpler, which can reduce the development difficulty and cycle. Since the graphic display layer of the voting information is transparent, only the area where the voting information needs to be displayed will obscure the image of the television program, and thus will not cause additional interference to the playback of the television program.
- the step D further includes a step E: after the user completes the voting operation, the television user feeds back the voting result and the real name information of the user back to the server, and the server returns the statistical user voting result back to the television user for display.
- the technical solution also includes a voting result feedback mechanism, so that after the user completes the vote, the total voting result can be learned, the interaction of the voting is enhanced, and the voting enthusiasm of the user is more stimulated.
- a television voting system includes a remote server component and a client component, the remote server component including a production module that generates voting information and a publishing module that issues voting information;
- the client component includes an acquisition module for collecting user information, and a display module for displaying voting information;
- the collecting module feeds back current user information to the publishing module, and the publishing module sends the corresponding voting information to the client component by analyzing the user information; the user information includes at least channel information currently viewed by the user.
- the production module generates different voting information download addresses according to different user types; the publishing module transmits the corresponding download address to the display module according to the collected user information, and the display module displays the voting information and displays it in the user component.
- This is a technical solution for the TV client to download the voting information through the address access, and the production module can classify the voting information according to the input channel, the voting information, and the corresponding user condition, so that after the user information is obtained from the user component, The publishing module can determine which type of voting information the user applies to, and then send the corresponding downloading address to the display module of the client component, and the display module can download it by itself.
- the production module of the remote server component can send the entered voting information together with the user condition to the client component, and then the display module of the client component determines whether to display and when to display.
- the client component includes a television set and a set top box, and the collection module and the display module are integrated in the set top box, and the display module generates a transparent graphic display layer on an upper layer of an image of current channel information of the television screen.
- the voting information pattern is displayed in a preset area of the graphic display layer.
- This is a specific hardware architecture of the client component and a display scheme of the voting information.
- the prior art mostly adopts a cable TV solution of the set top box plus the television, so the display module and the acquisition module can be integrated in the set top box to implement the functions of the present invention; For the hardware architecture of the set-top box function integrated in the TV, the display module and the acquisition module can also be integrated into the TV set.
- the invention collects user information before pushing the voting information, first knows the specific channel and program that the viewer is watching, and then the remote server can actively push the voting information to the viewer at an appropriate time, so that when the viewer watches the program, the relevant The voting information will be presented directly, there is no possibility of missing, and the effect of voting will be ensured. In addition, the entire voting information is automatically completed, and the viewer can see the corresponding voting information without any operation, which is more convenient in operation.
- 1 is a schematic diagram of the principle of the television voting method of the present invention
- FIG. 2 is a schematic diagram of the principle of the television voting system of the present invention.
- FIG. 3 is a schematic diagram of the principle of the second embodiment of the present invention.
- FIG. 4 is a schematic diagram of the principle of the third embodiment of the present invention.
- the invention discloses a method for TV voting, as shown in FIG. 1, the method comprises the steps,
- B. Collecting user information collecting user information from a television user terminal, where the user information includes at least channel information currently viewed by the user;
- the remote server pushes the corresponding voting information to the user according to the collected user information
- D. Display voting information Display the voting information pattern on the TV display.
- the television voting system includes a remote server component and a client component.
- the remote server component includes a production module that generates voting information and a publishing module that issues voting information.
- the client component includes an acquisition module for collecting user information. And the display module for displaying the voting information; the collecting module feeds back the current user information to the publishing module, and the publishing module sends the corresponding voting information to the user component by analyzing the user information; the user information includes at least the channel information currently viewed by the user. .
- the invention collects user information before pushing the voting information, first knows the specific channel and program that the viewer is watching, and then the remote server can actively push the voting information to the viewer at an appropriate time, so that when the viewer watches the program, the relevant The voting information will be presented directly, there is no possibility of missing, and the effect of voting will be ensured. In addition, the entire voting information is automatically completed, and the viewer can see the corresponding voting information without any operation, which is more convenient for operation.
- the remote server end is generally set in the broadcasting and television operators of various provinces and cities, and is initiated by the broadcasting and television operators.
- the TV user terminal generally includes a set top box, and the set top box receives the voting information and displays it on the television set.
- This embodiment discloses a method for voting by television, as shown in FIG. 3, including the following steps:
- the remote server enters the voting information and generates different download addresses according to different user types.
- the remote server loads the collection program to the TV client, collects the user information through the collection program, and then feeds back to the remote server; after the collection task is completed, the collection program ends; when the remote server detects the TV user switching channel, or When there is voting information to be delivered, the remote server will reload the collection program to the TV client;
- the remote server sends the corresponding download address back to the TV user end according to the collected user information, and the TV user terminal downloads the voting information from the remote server according to the received download address;
- the TV client feeds back the voting result and the user's real name information back to the server, and the server returns the statistical user voting result back to the TV user terminal for display; if the voting still needs to be paid or charged, the voting succeeds.
- the remote server side will also pay or charge the corresponding user's account.
- the remote server may classify the voting information according to the entered channel, the voting information, and the corresponding user condition, so that in step C, after obtaining the user information from the television user, it can determine where the user is applicable.
- a type of voting information is then sent to the TV client by the corresponding download address, which can be downloaded by the TV user.
- the remote server side it is also possible for the remote server side to send the entered voting information to the TV client together with the user condition, and then the TV client determines whether to display and when to display.
- step B by remote service The device sends an acquisition program when needed to collect user information. When the user information is collected, the program is automatically terminated. This allows the TV user to run the acquisition program for a long time without occupying the resources.
- the existing TV user terminal is generally equipped with a set-top box distributed by the operator, and the configuration is generally not high, and is completely designed to meet the decoding and playing of the television program signal, and there is no excessive resource to run other programs, so the technical solution is particularly applicable.
- the control logic issued by the acquisition program is the following two types, but not limited to the two types:
- the TV client switching channel is issued, and the download address of the required voting information can be sent to the TV client in advance, when the voting is needed. Faster response;
- the collection process is sent, so that the collection process is only sent when the voting is needed, which can reduce the number of times of delivery and minimize the resource consumption of the TV client.
- step D the voting information and the information of the television program are completely isolated, and the two are displayed in different image layers. Therefore, the display program of the voting information is relatively independent, and the technical solution is simpler, which can reduce the development difficulty and cycle. Since the graphic display layer of the voting information is transparent, only the area where the voting information needs to be displayed will obscure the image of the television program, and thus will not cause additional interference to the playback of the television program.
- step E the voting result feedback mechanism is included, so that after the user completes the vote, the total voting result can be learned, the interaction of the voting is enhanced, and the voting enthusiasm of the user is more stimulated.
- This embodiment further refines the technical solution according to the first embodiment, and discloses a method for TV voting, as shown in FIG. 3, including the following steps:
- the Broadcasting and Television Group enters the voting information on the remote server side.
- the voting information includes but is not limited to: channel information, program information, the time when the voting was initiated, the content of the voting, the applicable user conditions, the content of the embedded advertisement, etc.;
- a dynamic information table is established in the memory of the server according to the voting information entered;
- the remote server sends an acquisition program to the set-top box of the client;
- the acquisition program obtains user information and feeds back to the remote server;
- the user information includes but not Limited to the hardware configuration of the set-top box, the set-top box ID, the network address, the channel currently viewed by the user, etc.;
- the remote server returns the download address of the corresponding voting information to the set top box;
- the set top box accesses the download address, and the remote server side integrates the voting information to the set top box according to the request;
- the set top box generates a transparent graphic display layer on the upper layer of the image of the current channel information, and then displays the voting information in a preset area of the graphic display layer;
- the dynamic table updates the content according to the submitted information, and writes the statistical result to the database after the time or all the votes are over;
- the payment/charge operation is performed through the operation support system or the application management server of the broadcasting and television;
- the television voting system includes a remote server component and a client component.
- the remote server component includes a production module that generates voting information, a two-level auditing module, and a voting information. Release module, data processing module and recharge and debit module.
- the client component includes a set top box that integrates an acquisition module for collecting user information and a display module for displaying voting information.
- the production module provides automatic scheduling after manual scheduling or bidding, and realizes the voting service or electronic file (ie voting information) generation and server uploading of the questionnaire;
- the two-level audit module includes business review and technical review, and the electronic document is reviewed at two levels to ensure that the content and delivery are normal;
- the publishing module sends a general acquisition program to the set-top box in the network for data collection through the IP channel (either the broadcast protocol or the peer-to-peer protocol), and collects the set-top box model, hardware configuration, set-top box ID network address, and current viewing.
- User information such as channels;
- the production module generates a plurality of sets of specific information classification download sites according to the above user information through a set of algorithms.
- the address is transmitted back to the set top box of different classification groups; each set top box issues corresponding voting information, such as an electronic ticket or an electronic questionnaire, for the received classified download address;
- the display module displays the voting information in the service layer of the set top box image layer and the graphic display layer (OSD), and the service application layer is controlled by the HTTP protocol, and can cover the display content of the set top box image layer and the OSD layer, that is, the program image can be A transparent graphic display layer is generated on the layer, and the voting information is displayed in a preset area of the graphic display layer.
- the remote controller on the set-top box After answering by the remote controller on the set-top box, the user's answer result and the user's real-name information are transmitted back to the central database through the point-to-point TCP/IP protocol, and processed by the data processing module; if the voting requires payment or charging, after the voting is successful The corresponding deduction/recharge operation is performed by the recharge and deduction module.
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Abstract
一种电视投票的方法，包括步骤：A、远程服务器端生成投票信息；B、电视用户端采集用户信息反馈回远程服务器端，所述用户信息至少包括用户当前观看的频道信息；C、远程服务器端根据采集的用户信息向该用户推送对应的投票信息；D、在电视机显示屏上显示投票信息图案。
Description
一种电视投累的方法和一种电视投累系统
【技术领域】
本发明涉及广电领域，更具体的说，涉及一种电视投票的方法和一种电视 投票系统。
【背景技术】
如今， 电视节目越来越重视与观众的互动 ，有的竞技类节目甚至直接由观 众的投票产生比赛结果。 节目主办方通过为观众提供参与活动的互动平台，如 投票系统，来实现与观众的互动 ； 同时，也能够实现增加节目收益与频道影响 力的目的。 目前，观众主要通过运营商与电视节目主办方提供的短信平台或投 票热线电话来参与到电视节目的互动之中。 观众在使用手机短信进行投票时， 通过将包含指定字符的短信发送至指定服务中心，完成投票操作。 其中 ，观众 若想进行多次投票操作，则需要反复执行将相应字符键入手机的操作，未免麻 烦；并且，观众在能够成功投票之前，往往还需要定制诸多服务类短信，不但 过程繁琐，而且可能花费不必要的信息月租费用。 观众也可通过拨通场外观众 热线的方式，参与到电视节目的投票活动中来。 与短信投票方式相比，该方法 简便易行。 不过， 当热线投票参与的观众人数过多，而大大超过节目主办方所 提供的热线数时，会发生投票热线占线而无法及时接通的情况。
专利文献 CN101083749B于 2010年 12月 1日公开了一种基于 WEB服务器 的电视投票的方法及系统。 该发明主要包括：机顶盒携带当前频道信息向指定 WEB服务器发起投票请求；所述的 WEB服务器接收到当前频道信息后，从后 台数据库获取与当前频道投票事件相关的信息后将该信息返回机顶盒，并由机 顶盒将所述信息通过电视屏幕显示；机顶盒将获得的基于显示的所述信息选出 的投票结果发送回所述 WEB服务器，并由所述 WEB服务器接收。 该技术方案 虽然无须通过短信和电话进行投票，但需要客户主动请求才可以参与投票，用 户在看节目的时候如果不知道有投票，则很可能错过投票环节， 因此投票的效
果并不理想，而且主动请求在操作上也存在不便。 【发明内容】
本发明所要解决的技术问题是提供一种可提升投票效果、 操作便利的电视 投票的方法和一种电视投票系统。
本发明的目的是通过以下技术方案来实现的：
一种电视投票的方法，包括步骤：
Α、 远程服务器端生成投票信息；
Β、 电视用户端采集用户信息反馈回远程服务器端，所述用户信息至少包括 用户当前观看的频道信息；
C、 远程服务器端根据采集的用户信息向该用户推送对应的投票信息；
D、 在电视机显示屏上显示投票信息图案。
进一步的，所述步骤 A包括：远程服务器端录入投票信息，并根据不同的 用户类型生成不同的下载地址；所述步骤 C包括：远程服务器端根据采集的用 户信息将对应的下载地址发送回电视用户端， 由电视用户端根据接收到的下载 地址从远程服务端下载投票信息。 此为一种电视用户端通过地址访问下载投票 信息的技术方案，远程服务器可以根据录入的频道、 投票信息以及对应的用户 条件等依据，将投票信息分门别类，这样从电视用户端获取用户信息后，就可 以判断该用户适用于哪一类的投票信息，然后将对应的下载地址发送给该电视 用户端， 由电视用户端自行下载即可。 当然，也可以由远程服务器端将录入的 投票信息附加用户条件一起发给电视用户端，然后由电视用户端来判断是否显 示以及何时显示。
进一步的，所述步骤 B包括：远程服务器端向电视用户端加载采集程序， 通过采集程序来采集用户信息，然后反馈回远程服务器端；完成采集任务后， 采集程序终结。 由远程服务器端在需要的时候下发采集程序，用于采集用户信 息， 当用户信息采集完毕以后程序自动终结，这样可电视用户端无需长期运行
采集程序，对其资源的占用程度最小。 现有的电视用户端一般配备的是运营商 配送的机顶盒，配置普遍不高，完全是以满足电视节目信号的解码播放来设计 的，没有过多的资源运行其他程序， 因此本技术方案特别适用。
进一步的，所述步骤 Β 中 ， 当远程服务器端检测到电视用户端切换频道， 或者当有投票信息需要投放时，远程服务器端会重新向电视用户端加载采集程 序。 此为采集程序下发的控制逻辑。 电视用户端切换频道是下发， 可以提前将 需要的投票信息的下载地址发给电视用户端，在需要投票的时候可以更快响应； 当有投票信息需要投放时下发采集程序，这样就只在需要投票时才下发采集程 序，可以减少下发的次数，对电视用户端的资源占用最小。
进一步的，所述步骤 D包括：在电视机播放的当前频道信息图像上层生成 透明的图文显示层，所述投票信息图案在图文显示层的预设区域显示。 该技术 方案中投票信息和电视节目的信息完全隔离，两者在不同的图像层显示， 因此 投票信息的显示程序相对独立，技术方案更简单，可以降低开发难度和周期。 而投票信息的图文显示层由于是透明的 ，只有投票信息需要显示的区域才会遮 蔽电视节目的图像， 因此不会对电视节目的播放造成额外的干扰。
进一步的，所述步骤 Α包括：远程服务器端录入投票信息，并根据不同的 用户类型生成不同的下载地址；
所述步骤 B包括：远程服务器端向电视用户端加载采集程序，通过采集程 序来采集用户信息，然后反馈回远程服务器端；完成采集任务后，采集程序终 结； 当远程服务器端检测到电视用户端切换频道，或者当有投票信息需要投放 时，远程服务器端会重新向电视用户端加载采集程序；
所述步骤 C包括：远程服务器端根据采集的用户信息将对应的下载地址发 送回电视用户端， 由电视用户端根据接收到的下载地址从远程服务端下载投票 n碧、，
所述步骤 D包括：在当前频道信息的图像上层生成透明的图文显示层，所 述投票信息图案在图文显示层的预设区域显示。
此为一种具体的投票机制。 步骤 A中 ，远程服务器可以根据录入的频道、 投票信息以及对应的用户条件等依据，将投票信息分门别类，这样在步骤 C中 ， 从电视用户端获取用户信息后，就可以判断该用户适用于哪一类的投票信息， 然后将对应的下载地址发送给该电视用户端， 由电视用户端自行下载即可。 当 然，也可以由远程服务器端将录入的投票信息附加用户条件一起发给电视用户 端，然后由电视用户端来判断是否显示以及何时显示。 步骤 B 中 ， 由远程服务 器端在需要的时候下发采集程序，用于采集用户信息， 当用户信息采集完毕以 后程序自动终结，这样可电视用户端无需长期运行采集程序，对其资源的占用 程度最小。 现有的电视用户端一般配备的是运营商配送的机顶盒，配置普遍不 高，完全是以满足电视节目信号的解码播放来设计的 ，没有过多的资源运行其 他程序， 因此本技术方案特别适用。 采集程序下发的控制逻辑以下两种，但不 局限于这两种： 电视用户端切换频道是下发，可以提前将需要的投票信息的下 载地址发给电视用户端，在需要投票的时候可以更快响应； 当有投票信息需要 投放时下发采集程序，这样就只在需要投票时才下发采集程序，可以减少下发 的次数，对电视用户端的资源占用最小。 步骤 D中 ，投票信息和电视节目的信 息完全隔离，两者在不同的图像层显示， 因此投票信息的显示程序相对独立， 技术方案更简单，可以降低开发难度和周期。 而投票信息的图文显示层由于是 透明的 ，只有投票信息需要显示的区域才会遮蔽电视节目的图像， 因此不会对 电视节目的播放造成额外的干扰。
进一步的，所述步骤 D后面还包括步骤 E：用户完成投票操作后， 电视用 户端将投票结果及用户的实名信息反馈回服务器端，服务器端将统计的用户投 票结果反馈回电视用户端显示。 该技术方案还包括了投票结果反馈机制，这样 用户投完票以后还可以了解到总的投票结果，增强了投票的互动性，更能激发 用户的投票热情。
一种电视投票系统，包括远程服务器组件和用户端组件，所述远程服务器 组件包括产生投票信息的生产模块和发布投票信息的发布模块；
所述用户端组件包括用于采集用户信息的采集模块、 以及用于显示投票信 息的显示模块；
所述采集模块将当前用户信息反馈回所述发布模块，所述发布模块通过分 析用户信息，将对应的投票信息下发给用户端组件；所述用户信息至少包括用 户当前观看的频道信息。
进一步的 ，所述生产模块根据不同的用户类型生成不同的投票信息下载地 址；发布模块根据采集的用户信息将对应的下载地址传送给显示模块，显示模 块下载投票信息后在用户端组件中显示。 此为一种电视用户端通过地址访问下 载投票信息的技术方案，生产模块可以根据录入的频道、 投票信息以及对应的 用户条件等依据，将投票信息分门别类，这样从用户端组件获取用户信息后， 发布模块就可以判断该用户适用于哪一类的投票信息，然后将对应的下载地址 发送给该用户端组件的显示模块， 由显示模块自行下载即可。 当然，也可以由 远程服务器组件的生产模块将录入的投票信息附加用户条件一起发给用户端组 件，然后由用户端组件的显示模块来判断是否显示以及何时显示。
进一步的 ，所述用户端组件包括电视机和机顶盒，所述采集模块和显示模 块集成在所述机顶盒中 ，所述显示模块在电视机屏幕的当前频道信息的图像上 层生成透明的图文显示层，所述投票信息图案在图文显示层的预设区域显示。 此为一种用户端组件的具体硬件架构及投票信息的显示方案，现有技术多采用 机顶盒加电视机的有线电视方案， 因此显示模块和采集模块可以集成在机顶盒 中实现本发明的功能；当然对于机顶盒功能集成在电视机的硬件架构， 显示模 块和采集模块也可以集成到电视机中。
本发明由于在推送投票信息之前先采集用户信息，先了解观众正在收看的 具体频道和节目 ，然后远程服务器端就可以在恰当的时间主动向观众推送投票 信息，这样观众在收看节目的时候，相关的投票信息会直接呈现出来，不存在 漏看的可能，确保投票的效果。 另外，整个投票信息的投放过程都是自动完成 了 ，观众无须任何操作就能看到相应的投票信息，操作上更为方便。
【附图说明】
图 1是本发明电视投票方法的原理示意图 ；
图 2是本发明电视投票系统的原理示意图 ；
图 3是本发明实施例二的原理示意图 ；
图 4是本发明实施例三的原理示意图。
【具体实施方式】
本发明公开了一种电视投票的方法，如图 1所示，本方法包括了步骤，
A、 生成投票信息：远程服务器端生成投票信息；
B、 采集用户信息：从电视用户端采集用户信息，所述用户信息至少包括用 户当前观看的频道信息；
C、 推送投票信息：远程服务器端根据采集的用户信息向该用户推送对应的 投票信息；
D、 显示投票信息：在电视机显示屏上显示投票信息图案。
本发明还公开了一种相应的电视投票系统。 如图 2所示，该电视投票系 统包括远程服务器组件和用户端组件，远程服务器组件包括产生投票信息的生 产模块和发布投票信息的发布模块；用户端组件包括用于采集用户信息的采集 模块、 以及用于显示投票信息的显示模块；采集模块将当前用户信息反馈回发 布模块，发布模块通过分析用户信息，将对应的投票信息下发给用户端组件； 用户信息至少包括用户当前观看的频道信息。
本发明由于在推送投票信息之前先采集用户信息，先了解观众正在收看的具 体频道和节目 ，然后远程服务器端就可以在恰当的时间主动向观众推送投票信 息，这样观众在收看节目的时候，相关的投票信息会直接呈现出来，不存在漏 看的可能，确保投票的效果。 另外，整个投票信息的投放过程都是自动完成了 ， 观众无须任何操作就能看到相应的投票信息，操作上更为方便。
以目前国内的情况为例，远程服务器端一般设置在各省市广电运营商内 ，由 广电运营商进行投票的发起； 电视用户端一般包括机顶盒， 由机顶盒接收投票 信息并显示在电视机上。 下面以机顶盒作为电视用户端为例，结合附图和较佳 的实施例对本发明作进一步说明。
实施例一
本实施例公开一种电视投票的方法，如图 3所示，包括下面的步骤：
A、远程服务器端录入投票信息，并根据不同的用户类型生成不同的下载 地址；
B、 远程服务器端向电视用户端加载采集程序，通过采集程序来采集用户信 息，然后反馈回远程服务器端；完成采集任务后，采集程序终结； 当远程服务 器端检测到电视用户端切换频道，或者当有投票信息需要投放时，远程服务器 端会重新向电视用户端加载采集程序；
C、远程服务器端根据采集的用户信息将对应的下载地址发送回电视用户端， 由电视用户端根据接收到的下载地址从远程服务端下载投票信息；
D、 在当前频道信息的图像上层生成透明的图文显示层，所述投票信息图案 在图文显示层的预设区域显示；
E、 用户完成投票操作后， 电视用户端将投票结果及用户的实名信息反馈回 服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示；如果该投 票还需要付费或收费 ，投票成功后远程服务器端还会对相应用户的账户进行付 费或收费操作。
此为一种具体的投票机制。步骤 A中 ，远程服务器可以根据录入的频道、 投 票信息以及对应的用户条件等依据，将投票信息分门别类，这样在步骤 C中 ， 从电视用户端获取用户信息后，就可以判断该用户适用于哪一类的投票信息， 然后将对应的下载地址发送给该电视用户端， 由电视用户端自行下载即可。 当 然，也可以由远程服务器端将录入的投票信息附加用户条件一起发给电视用户 端，然后由电视用户端来判断是否显示以及何时显示。 步骤 B 中 ， 由远程服务
器端在需要的时候下发采集程序，用于采集用户信息， 当用户信息采集完毕以 后程序自动终结，这样可电视用户端无需长期运行采集程序，对其资源的占用 程度最小。 现有的电视用户端一般配备的是运营商配送的机顶盒，配置普遍不 高，完全是以满足电视节目信号的解码播放来设计的 ，没有过多的资源运行其 他程序， 因此本技术方案特别适用。 采集程序下发的控制逻辑以下两种，但不 局限于这两种： 电视用户端切换频道是下发，可以提前将需要的投票信息的下 载地址发给电视用户端，在需要投票的时候可以更快响应； 当有投票信息需要 投放时下发采集程序，这样就只在需要投票时才下发采集程序，可以减少下发 的次数，对电视用户端的资源占用最小。 步骤 D中 ，投票信息和电视节目的信 息完全隔离，两者在不同的图像层显示， 因此投票信息的显示程序相对独立， 技术方案更简单，可以降低开发难度和周期。 而投票信息的图文显示层由于是 透明的 ，只有投票信息需要显示的区域才会遮蔽电视节目的图像， 因此不会对 电视节目的播放造成额外的干扰。 步骤 E中 ，包括了投票结果反馈机制，这样 用户投完票以后还可以了解到总的投票结果，增强了投票的互动性，更能激发 用户的投票热情。
实施例二、
本实施例根据实施例一的技术方案进一步的细化，公开一种电视投票的方 法，如图 3所示，包括下面的步骤：
A、 广电集团在远程服务器端录入投票信息，投票信息包括但不局限于：频 道信息、 节目信息、 发起投票的时间、 发起投票的内容、 适用的用户条件、 植 入广告的内容等；
B、 根据投票信息的内容，按不同的用户类型建立不同的分类下载地址列表；
C、 需要投票的时候根据录入的投票信息，在服务器的内存中建立动态信息 表；
D、 远程服务器端向用户端的机顶盒下发采集程序；
E、 采集程序获取用户信息，反馈回远程服务器端；该用户信息包括但不局
限于机顶盒的硬件配置、 机顶盒 ID、 网络地址、 用户当前收看的频道等；
F、 远程服务器端将相应的投票信息的下载地址返回给机顶盒；
G、 机顶盒访问下载地址，远程服务器端根据请求将投票信息整合下发给机 顶盒；
H、 机顶盒在当前频道信息的图像上层生成透明的图文显示层，然后将投票 信息在图文显示层的预设区域内显示；
I、观众投票并提交答卷，如有需要，答卷连同用户的实名信息一起反馈回远 程服务器端，动态表根据提交的信息更新内容，并定时或所有投票结束后将统 计结果写入数据库中 ；
J、如果需要对投票进行付费或收费，则通过广电的运营支撑系统或应用管理 服务器进行付 /收费操作；
L、 如有必要，将投票的统计结果反馈回机顶盒。
实施例三
本实施例公开了一种电视投票系统，如图 4所述，该电视投票系统包括远程 服务器组件和用户端组件，远程服务器组件包括产生投票信息的生产模块、 两 级审核模块、 发布投票信息的发布模块、 数据处理模块和充值和扣费模块。 用 户端组件包括机顶盒，机顶盒集成了用于采集用户信息的采集模块、 以及用于 显示投票信息的显示模块。
生产模块提供人工排期或竞价排名后的自动排期，实现投票服务或者是调查 问卷的电子文件（即投票信息）生成和服务器上载；
两级审核模块包括业务审核和技术审核，将该电子文件进行两级审核确保内 容及下发正常；
发布模块通过 IP通道（既可以使用广播协议也可以使用点对点协议）先下发 一个通用的采集程序给网络中的机顶盒进行数据采集，采集该机顶盒型号、 硬 件配置、 机顶盒 ID网络地址、 当前收看的频道等用户信息；
生产模块根据上述用户信息经过一套算法生成几套特定信息的分类下载地
址回传给不同分类组的机顶盒；每个机顶盒针对收到的分类下载地址下发相应 的投票信息，如电子票或者电子问卷；
显示模块将投票信息展示在机顶盒图像层和图文显示层（ OSD )的业务应用 层，该业务应用层采用 HTTP协议控制，并可以覆盖机顶盒图像层和 OSD层的 显示内容，即可以在节目图像层上面生成一透明的图文显示层，而投票信息就 显示在图文显示层的预设区域。 在机顶盒上通过遥控器应答后将用户的答题结 果以及用户实名信息通过点到点 TCP/IP协议回传至中心数据库，由数据处理模 块进行相应处理；如果投票需要涉及付费或收费 ，投票成功后由充值和扣费模 块进行相应的扣费 /充值操作。 服务器组件的所有模块的过程经由监控模块全程 以上内容是结合具体的优选实施方式对本发明所作的进一步详细说明 ，不能 认定本发明的具体实施只局限于这些说明。 对于本发明所属技术领域的普通技 术人员来说，在不脱离本发明构思的前提下，还可以做出若干简单推演或替换， 都应当视为属于本发明的保护范围。
Claims
1. 一种电视投票的方法，包括步骤：
A、 远程服务器端生成投票信息；
B、 电视用户端采集用户信息反馈回远程服务器端，所述用户信息至少包括 用户当前观看的频道信息；
C、 远程服务器端根据采集的用户信息向该用户推送对应的投票信息；
D、 在电视机显示屏上显示投票信息图案。
2. 如权利要求 1所述的一种电视投票的方法，其中 ，所述步骤 D后面还包 括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反馈 回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
3. 如权利要求 1所述的一种电视投票的方法，其中 ，所述步骤 A包括：远 程服务器端录入投票信息，并根据不同的用户类型生成不同的下载地址；所述 步骤 C包括：远程服务器端根据采集的用户信息将对应的下载地址发送回电视 用户端， 由电视用户端根据接收到的下载地址从远程服务端下载投票信息。
4. 如权利要求 3所述的一种电视投票的方法，其中 ，所述步骤 D后面还包 括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反馈 回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
5. 如权利要求 1所述的一种电视投票的方法，其中 ，所述步骤 B包括：远 程服务器端向电视用户端加载采集程序，通过采集程序来采集用户信息，然后 反馈回远程服务器端；完成采集任务后，采集程序终结。
6. 如权利要求 5所述的一种电视投票的方法，其中 ，所述步骤 D后面还包 括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反馈 回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
7. 如权利要求 3所述的一种电视投票的方法，其中 ，所述步骤 B中 ，当远 程服务器端检测到电视用户端切换频道，或者当有投票信息需要投放时，远程
服务器端会重新向电视用户端加载采集程序。
8. 如权利要求 7所述的一种电视投票的方法，其中 ，所述步骤 D后面还包 括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反馈 回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
9. 如权利要求 1所述的一种电视投票的方法，其中 ，所述步骤 D包括：在 电视机播放的当前频道信息图像上层生成透明的图文显示层，所述投票信息图 案在图文显示层的预设区域显示。
10. 如权利要求 9所述的一种电视投票的方法，其中 ，所述步骤 D后面还 包括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反 馈回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
11. 如权利要求 1所述的一种电视投票的方法，其中 ，
所述步骤 A包括：远程服务器端录入投票信息，并根据不同的用户类型生 成不同的下载地址；
所述步骤 B包括：远程服务器端向电视用户端加载采集程序，通过采集程 序来采集用户信息，然后反馈回远程服务器端；完成采集任务后，采集程序终 结； 当远程服务器端检测到电视用户端切换频道，或者当有投票信息需要投放 时，远程服务器端会重新向电视用户端加载采集程序；
所述步骤 C包括：远程服务器端根据采集的用户信息将对应的下载地址发 送回电视用户端， 由电视用户端根据接收到的下载地址从远程服务端下载投票 n碧、，
所述步骤 D包括：在当前频道信息的图像上层生成透明的图文显示层，所 述投票信息图案在图文显示层的预设区域显示。
12. 如权利要求 11所述的一种电视投票的方法，其中 ，所述步骤 D后面还 包括步骤 E：用户完成投票操作后，电视用户端将投票结果及用户的实名信息反 馈回服务器端，服务器端将统计的用户投票结果反馈回电视用户端显示。
13. 一种电视投票系统，包括远程服务器组件和用户端组件，其中 ， 所述
远程服务器组件包括产生投票信息的生产模块和发布投票信息的发布模块； 所述用户端组件包括用于采集用户信息的采集模块、 以及用于显示投票信 息的显示模块；
所述采集模块将当前用户信息反馈回所述发布模块，所述发布模块通过分 析用户信息，将对应的投票信息下发给用户端组件；所述用户信息至少包括用 户当前观看的频道信息。
14. 如权利要求 13所述的一种电视投票系统，其中 ，所述生产模块根据不 同的用户类型生成不同的投票信息下载地址；发布模块根据采集的用户信息将 对应的下载地址传送给显示模块，显示模块下载投票信息后在用户端组件中显 示。
15. 如权利要求 14所述的一种电视投票系统，其中 ，所述用户端组件包括 电视机和机顶盒，所述采集模块和显示模块集成在所述机顶盒中 ，所述显示模 块在电视机屏幕的当前频道信息的图像上层生成透明的图文显示层，所述投票 信息图案在图文显示层的预设区域显示。
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