WO2015143911A1 - 推送包含时效性信息的网页的方法和装置 - Google Patents

推送包含时效性信息的网页的方法和装置 Download PDF

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Publication number
WO2015143911A1
WO2015143911A1 PCT/CN2014/095790 CN2014095790W WO2015143911A1 WO 2015143911 A1 WO2015143911 A1 WO 2015143911A1 CN 2014095790 W CN2014095790 W CN 2014095790W WO 2015143911 A1 WO2015143911 A1 WO 2015143911A1
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WIPO (PCT)
Prior art keywords
time
timeliness
webpage
news information
information
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PCT/CN2014/095790
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English (en)
French (fr)
Inventor
常富洋
秦吉胜
苏文杰
Original Assignee
北京奇虎科技有限公司
奇智软件（北京）有限公司
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Priority claimed from CN201410116837.2A external-priority patent/CN103942265B/zh
Priority claimed from CN201410117521.5A external-priority patent/CN103838877B/zh
Priority claimed from CN201410116836.8A external-priority patent/CN103942264B/zh
Application filed by 北京奇虎科技有限公司, 奇智软件（北京）有限公司 filed Critical 北京奇虎科技有限公司
Publication of WO2015143911A1 publication Critical patent/WO2015143911A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of computer technologies, and in particular, to a method and apparatus for pushing a web page including time-sensitive information.
  • the search engine After the user inputs the query word on the terminal, the search engine obtains a plurality of webpage URLs (uniform resource locators) corresponding to the query words, and the plurality of webpage URLs are returned to the user terminal. , will be displayed on the results page of the user terminal.
  • webpage URLs uniform resource locators
  • the general ranking is the older web page URL.
  • This sorting has a big drawback for web page URLs containing news information: in the scenario where the user enters a query word to search for news, the current search engine technology can only sort the old web page URLs in the front, and the latest news.
  • the URLs of the web pages are sorted behind, but due to the timeliness of the news, the newsability of most news is reduced over time, and the user finally sees the news with lower news, news. Higher news is difficult for users to find and open because their web page URLs are sorted backwards.
  • the existing search engine technology is difficult to analyze the newsability of the news information to the user, and it is difficult to properly sort the URL of the webpage containing the news information, thereby failing to complete the effective push of the webpage containing the news information.
  • the present invention has been made in order to provide a method and apparatus for pushing a web page containing timeliness information that overcomes the above problems or at least partially solves or alleviates the above problems.
  • a method for pushing a webpage including news information comprising: extracting a time-sensitive keyword from a captured webpage containing news information; and calculating a first webpage of the news information including the news information a aging attribute feature; receiving a query word, and obtaining a result page of a URL of the plurality of web pages corresponding to the query word; calculating a second aging attribute feature of the plurality of web pages; and the query word and the time-sensitive keyword Matching, comparing the first aging attribute feature with the second aging attribute feature, obtaining timeliness of the query word according to the comparison result; determining the included news according to the timeliness of the query word The insertion location of the URL of the web page of the information on the result page.
  • an apparatus for a web page including news information comprising: a web crawler for crawling a webpage containing news information; a keyword extractor for containing from the crawl Extracting a time-sensitive keyword from a webpage of the news information; a keyword database for saving the extracted time-sensitive keyword; and a first feature calculator for calculating a first time-sensitive attribute feature of the webpage including the news information a query module, configured to receive a query word, and obtain a result page of a URL of the plurality of web pages corresponding to the query word; a second feature calculator, configured to calculate a second time attribute attribute of the plurality of web pages; a time-efficient obtaining module, configured to compare the first aging attribute feature with the second aging attribute feature, and obtain the query word according to the comparison result, if the query word matches the time-sensitive keyword Time-sensitive; a news webpage display module, configured to determine, according to the timeliness of the query term, the insertion of the URL of the webpage containing the news information on
  • the timeliness of the query word input by the user can be determined, and the query term is The timeliness reflects the level of news content of the news information to the user. Therefore, based on the timeliness of the query words, the URLs of the webpages containing the news information are sorted, and the webpage URLs of the news materials with higher newsability are sorted. In the past, it is convenient for the user to timely view the required news information, thereby realizing effective push of the webpage containing the news information.
  • a method for pushing a webpage including news information includes: matching a query term with a pre-stored time-sensitive keyword; such as the query term and the time-sensitive keyword Matching, obtaining the timeliness of the query word; determining the location of the URL of the webpage containing the news information corresponding to the time-sensitive keyword inserted in the result page according to the timeliness of the query word.
  • an apparatus for pushing a webpage including news information comprising: a keyword database for pre-storing time-sensitive keywords; a keyword matching module for using a query term and a pre-stored time limit a keyword keyword matching module, configured to: when the query word matches the time-sensitive keyword, obtain timeliness of the query word; and a news webpage displaying module, configured to perform a query according to the query The timeliness of the word is determined, and the position of the URL of the webpage containing the news information corresponding to the time-sensitive keyword inserted in the result page is determined.
  • the webpage including the news information corresponding to the time-sensitive keyword is also the search result corresponding to the query word.
  • the timeliness of query words reflects the level of news information to users. Therefore, based on the timeliness of query words, the URLs of web pages containing news information can be sorted, which can be newsworthy for users.
  • the URL of the webpage where the higher news information is located is sorted first, so that the user can view the required news information in time, thereby realizing effective push of the webpage containing the news information.
  • a method for pushing a webpage result based on a search-based time-sensitive information comprising: dividing a plurality of sections on a search result page, respectively corresponding to timeliness of different strengths; selecting and searching queries The time-sensitive match of the word matches the interval, and the time-sensitive information web page result that needs to be pushed is placed in the selected interval.
  • a push device based on a search-based time-sensitive information webpage result comprising: an interval division module, configured to divide a plurality of intervals on a search result page, respectively corresponding to different timeliness of strengths and weaknesses
  • the interval selection module is configured to select an interval that matches the timeliness of the search query word, and places the time-sensitive information webpage result that needs to be pushed into the selected interval.
  • the order of the time-sensitive information webpage results on the search result page is determined, and the search query words are searched.
  • the timeliness is the quantitative representation of the user's demand for time-sensitive information webpages. Therefore, based on the timeliness of the search query words, the time-sensitive information webpage results are sorted, and the time-sensitive information webpage results with higher demand for the users can be obtained.
  • the sorting is in front, so that the user can timely view the required timeliness information, thereby realizing the effective pushing of the time-sensitive information webpage.
  • a computer program comprising computer readable code, when said computer readable code is run on a computing device, causing said computing device to perform push according to any one of said Method of webpage of news information and/or method of pushing webpage results based on search timeliness information.
  • a computer readable medium wherein the computer program described above is stored.
  • FIG. 1 shows a flow chart of a method of pushing a web page containing news information, in accordance with one embodiment of the present invention
  • FIG. 2 shows a block diagram of an apparatus for pushing a web page containing news information, in accordance with one embodiment of the present invention
  • FIG. 3 shows a block diagram of a single module of an apparatus for pushing a web page containing news information, in accordance with one embodiment of the present invention
  • FIG. 4 is a block diagram showing an apparatus for pushing a web page including news information according to another embodiment of the present invention.
  • FIG. 5 illustrates a flow chart of a method of pushing a web page including news information according to another embodiment of the present invention
  • 6A shows a partial flow chart of a method of pushing a web page containing news information, in accordance with one embodiment of the present invention
  • 6B shows a partial flow chart of a method of pushing a web page containing news information in accordance with another embodiment of the present invention
  • FIG. 7 is a block diagram showing an apparatus for pushing a web page including news information according to still another embodiment of the present invention.
  • FIG. 8 is a block diagram showing an apparatus for pushing a web page including news information according to still another embodiment of the present invention.
  • FIG. 9 shows a block diagram of a single module of an apparatus for pushing a web page containing news information in accordance with another embodiment of the present invention.
  • FIG. 10 is a flowchart showing a push method of a search-based time-sensitive information web page result according to an embodiment of the present invention.
  • FIG. 11 shows a block diagram of a push device based on search-based timeliness information web page results, in accordance with one embodiment of the present invention
  • FIG. 12 is a block diagram showing a push device based on a search-based time-sensitive information web page result according to another embodiment of the present invention.
  • FIG. 13 shows a block diagram of a push device based on search-based timeliness information web page results in accordance with yet another embodiment of the present invention.
  • FIG. 14 is a block diagram schematically showing a computing device for performing a method of pushing a web page containing news information and/or a push method based on a search-based time-sensitive information web page result according to the present invention
  • Fig. 15 schematically shows a storage unit of program code for holding or carrying a method of implementing a web page containing push-time information according to the present invention.
  • an embodiment of the present invention provides a method for pushing a webpage including news information, including: step 110, extracting a time-sensitive keyword from a crawled webpage containing news information.
  • the time-sensitive keyword in the embodiment includes all the content in the webpage that can reflect the timeliness of the news information. For example, it may be some current hotspot words, and specifically may represent a person, an event, a place, and the like.
  • Step 120 Calculate a first aging attribute feature of the webpage including the news information.
  • the calculation process and the result form of the first aging attribute feature are not limited in this embodiment, and the first aging attribute feature includes but is not limited to a specific value or vector.
  • Step 130 Receive a query word, and obtain a result page of a URL of a plurality of web pages corresponding to the query word.
  • Step 140 Calculate a second aging attribute feature of the plurality of web pages.
  • the calculation process and the result form of the second aging attribute feature are not limited, and the calculation process and the result form of the first aging attribute feature are consistent, so as to facilitate comparison between the two.
  • Step 150 If the query word matches the time-sensitive keyword, the first aging attribute feature is compared with the second aging attribute feature, and the timeliness of the query word is obtained according to the comparison result.
  • the matching of the query word and the time-sensitive keyword includes but is not limited to: the query word is the same as the time-sensitive keyword, the query word and the time-sensitive keyword are the same interpretation of the different language, the query word and the timeliness. Keywords are synonymous, and query words are pinyin of time-sensitive keywords.
  • the query word matches the time-sensitive keyword, indicating that the webpage containing the news information is also the query result corresponding to the query word, and the greater the difference between the first time attribute attribute and the second time attribute attribute, the news information of the news information relative to other webpage content. It may be larger, it may be sudden or hot information, so the timeliness of the calculation actually reflects the news size of the news information to the user.
  • Step 160 Determine, according to the timeliness of the query word, the insertion position of the URL of the webpage containing the news information on the result page.
  • the URL of the webpage where the news information with high newsability is actually ranked to the front of the user is convenient for the user to click open, which facilitates the push of the webpage including the news information.
  • the above step 120 may further include: extracting a time-sensitive keyword from a title of the webpage including the news information,
  • the title reflects the core content in the news information, so it is necessary to extract keywords from the title.
  • the first aging attribute feature mentioned in step 120 may include a classification of a webpage including news information, a generation time of a webpage including news information, a frequency and/or timeliness of occurrence of a timelines keyword in a webpage containing news information.
  • the second aging attribute feature includes a classification of a plurality of web pages, a generation time of the plurality of web pages, a frequency of occurrence of the query words in the plurality of web pages, and/or a number of occurrences of the query words in the plurality of web pages and a number of known historical occurrences. Comparison data between.
  • the classification of the webpage may be multiple layers, for example, it may be divided into three categories: forum bbs, weblog blog, and news, and then the news continues to be divided into domestic, international, military, and the like.
  • the generation time of the webpage is different from the crawled time. The closer the generation time is, the news content is newer, and it is more likely to be sudden news, so it can be used as a time attribute feature. Time-sensitive keywords appear more frequently, or the number of occurrences is significantly higher than the number of historical occurrences, indicating that news information may be sudden or hot news, so it can be used as a statistic attribute.
  • the above step 160 may further include: dividing a plurality of intervals on the result page, respectively corresponding to the timeliness of different degrees of strength. Select the interval that matches the timeliness of the query term and place the URL of the web page containing the news information in the selected interval.
  • an effective sorting manner is provided.
  • a specific implementation manner of this embodiment is as follows: The top page of the result page generally has 10 positions to display the search result URL (named from position 1 to position 10 from top to bottom).
  • the invention divides the search result of the first page of the result page into a plurality of sections, for example, dividing the position 1 to the position 3 into one section marked as the section 1, and dividing the position 4 to the position 6 into the second section marked as the section 2, and the position is 7 to position 9 are divided into the third section marked as section 3, and the position 10 is divided into the 4th section as section 4.
  • an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • Model data preparation collect the search words of users on the news channel, manually or automatically mark these search words, and specify the interval that should be divided according to the timeliness of the search words. For example, if the query term is "360 commercialization", after the calculation, the query term is consistent with the timeliness of the interval 1, the URL of the webpage containing the news information is placed in the interval 1.
  • each interval is divided into three parts from top to bottom, and each interval has a corresponding confidence.
  • Step 160 may further include placing the URL of the webpage containing the news information in the uppermost portion of the selected section if the timeliness of the query term is higher than the confidence of the selected section. If the timeliness of the query word is consistent with the confidence of the selected interval, the URL of the web page containing the news information is placed in the middle of the selected interval. If the timeliness of the query word is lower than the confidence of the selected interval, the URL of the web page containing the news information is placed in the lowermost portion of the selected interval.
  • each section is further subdivided, and the location of the URL of the webpage containing the news information is arranged in more detail.
  • the user inputs a query term, and the interval corresponding to the timeliness of the query word after the calculation, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level.
  • the confidence level can be specified as 0.7-0.9.
  • the URL of the webpage containing the news information is divided into the uppermost part of the interval;
  • the strength is within the confidence interval (ie between 0.7 and 0.9);
  • the URL of the web page containing the news information is divided into the middle part of the interval; if the timeliness of the query word is less than the lower limit of the confidence interval of 0.7, Then it is divided into the lower part of the interval.
  • the method for pushing the webpage including the news information in the embodiment may further include: establishing an index of the association time-sensitive keyword and the first aging attribute feature; before step 150, further comprising: determining whether the query term is time-sensitive according to the index Keyword matching, and finding the first age attribute feature associated with the time-sensitive keyword association.
  • the advantage of establishing an index is that after calculating the first aging attribute feature, the corresponding second aging attribute feature can be quickly found by the index and compared.
  • another embodiment of the present invention further provides an apparatus for pushing a webpage including news information, including: a web crawler 210, for crawling a webpage including news information, and tracking each news website in real time. Grab the latest news from various news sites.
  • the keyword extractor 220 is configured to extract a time-sensitive keyword from the captured webpage containing the news information.
  • the time-sensitive keywords in this embodiment include webpages that reflect new All the content of the information timeliness. For example, it may be some current hot words, specifically representing characters, events, places, and the like.
  • the keyword database 230 is configured to save the extracted time-sensitive keywords.
  • the first feature calculator 240 is configured to calculate a first age attribute feature of the webpage including the news information.
  • the calculation process and the result form of the first aging attribute feature are not limited in this embodiment, and the first aging attribute feature includes but is not limited to a specific value or vector.
  • the query module 250 is configured to receive the query word and obtain a result page of the URLs of the plurality of web pages corresponding to the query word.
  • the second feature calculator 260 is configured to calculate second aging attribute features of the plurality of web pages.
  • the calculation process and the result form of the second aging attribute feature are not limited, and the calculation process and the result form of the first aging attribute feature are consistent, so as to facilitate comparison between the two.
  • the query term time-effectiveness obtaining module 270 compares the first aging attribute feature with the second aging attribute feature, and obtains the timeliness of the query word according to the comparison result.
  • the matching of the query word and the time-sensitive keyword includes but is not limited to: the query word is the same as the time-sensitive keyword, the query word and the time-sensitive keyword are the same interpretation of the different language, the query word and the timeliness. Keywords are synonymous, and query words are pinyin of time-sensitive keywords.
  • the query word matches the time-sensitive keyword, indicating that the webpage containing the news information is also the query result corresponding to the query word, and the greater the difference between the first time attribute attribute and the second time attribute attribute, the news information of the news information relative to other webpage content.
  • the news webpage display module 280 is configured to determine, according to the timeliness of the query word, the insertion position of the URL of the webpage containing the news information on the result page.
  • the URL of the webpage where the news information with high newsability is actually ranked to the front of the user is convenient for the user to click open, which facilitates the push of the webpage including the news information.
  • the keyword extractor 220 extracts the time-sensitive keywords from the titles of the web pages containing the news information.
  • the title reflects the core content in the news information, so it is necessary to extract keywords from the title.
  • the first aging attribute feature may include a classification of a web page including news information, a generation time of a web page including news information, a frequency of occurrence of a time-sensitive keyword in a web page including news information, and/or Time-sensitive keywords are comparison data between the number of occurrences in a web page containing news information and the number of known historical occurrences.
  • the second aging attribute feature includes a classification of a plurality of web pages, a generation time of the plurality of web pages, a frequency of occurrence of the query words in the plurality of web pages, and/or a number of occurrences of the query words in the plurality of web pages and a number of known historical occurrences. Comparison data between.
  • the classification of the webpage may be multiple layers, for example, it may be divided into three categories: bbs, blog, and news, and then the news continues to be divided into domestic, international, military, and the like.
  • the generation time of the webpage is different from the crawled time. The closer the generation time is, the news content is newer, and it is more likely to be sudden news, so it can be used as a time attribute feature. Time-sensitive keywords appear more frequently, or the number of occurrences is significantly higher than the number of historical occurrences, indicating that news information may be sudden or hot news, so it can be used as a statistic attribute.
  • the news web page display module 280 can include a section dividing module 281 for dividing a plurality of sections on the result page, corresponding to the timeliness of different degrees of strength.
  • the interval selection module 282 is configured to select a section that matches the timeliness of the query term, and place the URL of the webpage containing the news information in the selected section.
  • an effective sorting manner is provided.
  • One specific implementation manner of the embodiment is as follows: the first page of the result page generally has 10 positions to display the search result URL (named from top to bottom). 1 to position 10).
  • the invention divides the search result of the first page of the result page into a plurality of sections, for example, the position 1 to the position 3 are divided into one section marked as the interval 1, and the position 4 to the position 6 are divided into the second section marked as the interval 2, and the position 7 is The position 9 is divided into the third section labeled section 3, and the position 10 is divided into the fourth section labeled section 4. In addition, an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • the timeliness of the query word corresponds to the interval 1, 2, 3 or 4
  • the URL of the webpage containing the news information is displayed.
  • Model data preparation collect the search words of users on the news channel, manually mark these search words, and specify the interval that should be divided according to the timeliness of the search words. For example, if the query term is "360 commercialization", after the calculation, the query term is consistent with the timeliness of interval 1, the URL of the "360 search first disclosure commercialization process" of the webpage containing the news information is placed in the interval 1 .
  • each interval is divided into three parts from top to bottom, and each interval has Corresponding confidence. If the timeliness of the query word is higher than the confidence of the selected interval, the interval selection module 282 places the URL of the web page containing the news information in the uppermost portion of the selected interval; for example, the timeliness of the query word and the confidence of the selected interval The interval selection module 282 places the URL of the web page containing the news information in the middle portion of the selected interval; if the timeliness of the query word is lower than the confidence of the selected interval, the interval selection module 282 will include the news information. The URL of the web page is placed in the lowermost part of the selected interval.
  • each section is further subdivided, and the location of the URL of the webpage containing the news information is arranged in more detail.
  • the user inputs a query term, and the interval corresponding to the timeliness of the query word after the calculation, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level, such as setting a confidence level.
  • the interval is specified as 0.7-0.9.
  • the URL of the webpage containing the news information is divided into the uppermost part of the interval; if the timeliness of the query term is within the confidence interval (ie Between 0.7 and 0.9); the URL of the webpage containing the news information is divided into the middle part of the section; if the timeliness of the query word is less than the lower limit value of the confidence interval of 0.7, it is divided into the lowermost part of the section.
  • another embodiment of the present invention provides an apparatus for pushing a webpage including news information
  • the apparatus may further include: an index establishing module 290, configured to establish an association time-sensitive keyword and a first age attribute feature.
  • the indexing module 291 is configured to determine, according to the index, whether the query word matches the time-sensitive keyword, and to find the first time-dependent attribute feature associated with the time-sensitive keyword.
  • the index is established. The advantage is that after calculating the first aging attribute feature, the corresponding second aging attribute feature can be quickly found by index and compared.
  • another embodiment of the present invention provides a method for pushing a webpage including news information, including: step 510, matching a query term with a pre-stored time-sensitive keyword.
  • the time-sensitive keyword in this embodiment may be all content that can reflect the timeliness of the news information, for example, may be some current hot words, and may specifically represent a person, an event, a place, and the like.
  • Step 520 If the query word matches the time-sensitive keyword, the timeliness of the query word is obtained.
  • the matching of the query word and the time-sensitive keyword includes but is not limited to: the query word is the same as the time-sensitive keyword, the query word and the time-sensitive keyword are the same interpretation of the different language, the query word and the timeliness. Keywords are synonymous, and query words are pinyin of time-sensitive keywords.
  • the query word matches the time-sensitive keyword, indicating that the webpage containing the news information is also the query result corresponding to the query word. Since the news information is time-sensitive, the ordering of the URLs of the web pages containing the news information needs to be sorted according to the news size of the news information, and the timeliness of the query words calculated in this embodiment is the quantitative news.
  • Step 530 Determine, according to the timeliness of the query word, the location of the URL of the webpage containing the news information corresponding to the time-sensitive keyword inserted in the result page.
  • the URL of the webpage where the news information with high newsability is actually ranked to the front of the user is convenient for the user to click open, which facilitates the push of the webpage including the news information.
  • the above step 520 may include: Step 521: Acquire a URL of a plurality of webpages corresponding to the query word; Step 522, calculate a difference between the plurality of webpages and the webpage containing the news information, and The content is used for comparison, and representative key content may be extracted from the webpage for comparison; step 523, the timeliness of the query term is calculated according to the difference between the plurality of webpages and the webpage containing the news information.
  • the difference between the webpage containing the news information and the plurality of webpages can often reflect the newsability of the news information, that is, the timeliness of the query words. .
  • the above step 522 includes: calculating a first aging attribute feature of the plurality of web pages, and comparing the first aging attribute feature with the pre-stored second aging attribute feature of the webpage including the news information, to obtain The difference between multiple web pages and web pages that contain news information.
  • the calculation process and the result form of the first aging attribute feature are not limited in this embodiment, and the first aging attribute feature includes but is not limited to a specific value or vector.
  • the calculation process and the result form of the second aging attribute feature are not limited, and the calculation process and the result form of the first aging attribute feature are consistent, so as to facilitate comparison between the two.
  • the first aging attribute feature may include a classification of a plurality of web pages, a generation time of the plurality of web pages, a frequency of occurrence of the query words in the plurality of web pages, and/or a number of occurrences of the query words in the plurality of web pages and known History The comparison data between the current times.
  • the classification of the webpage may be multiple layers. For example, it can be divided into three major categories: bbs, blog, and news, and then the news continues to be divided into domestic, international, and military. It should be noted that the generation time of the webpage is different from the crawled time.
  • Time-sensitive keywords appear more frequently, or the number of occurrences is significantly higher than the number of historical occurrences, indicating that news information may be sudden or hot news, so it can be used as a statistic attribute.
  • step 530 includes: step 531, dividing a plurality of sections on the result page, respectively corresponding to different strengths and weaknesses. Timeliness; Step 532, selecting an interval that matches the timeliness of the query term, and placing the URL of the webpage containing the news information in the selected interval.
  • an effective sorting manner is provided.
  • One specific implementation manner of the embodiment is as follows: the first page of the result page generally has 10 positions to display the search result URL (named from top to bottom). 1 to position 10).
  • the invention divides the search result of the first page of the result page into a plurality of sections, for example, the position 1 to the position 3 are divided into one section marked as the interval 1, and the position 4 to the position 6 are divided into the second section marked as the interval 2, and the position 7 is The position 9 is divided into the third section labeled section 3, and the position 10 is divided into the fourth section labeled section 4. In addition, an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • Model data preparation collect the search words of users on the news channel, manually mark these search words, and specify the interval that should be divided according to the timeliness of the search words. For example, if the query term is "360 commercialization", after the calculation, the query term is consistent with the timeliness of interval 1, the URL of the "360 search first disclosure commercialization process" of the webpage containing the news information is placed in the interval 1 .
  • each interval is divided into three parts from top to bottom, and each interval has a corresponding confidence level
  • step 532 further includes: if the timeliness of the query word is higher than the confidence of the selected interval, the interval will be included The URL of the webpage of the news information is placed in the uppermost part of the selected section; if the timeliness of the query word is consistent with the confidence of the selected section, the URL of the webpage containing the news information is placed in the middle part of the selected section; If the timeliness of the query word is lower than the confidence of the selected interval, the URL of the web page containing the news information is placed in the lowermost portion of the selected interval.
  • each section is further subdivided, and the location of the URL of the webpage containing the news information is arranged in more detail.
  • the user inputs a query term, and the interval corresponding to the timeliness of the query word after the calculation, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level, such as a confidence interval.
  • the value is specified as 0.7-0.9. If the time limit of the current query word is greater than the upper limit value of the confidence interval of 0.9, the URL of the webpage containing the news information is divided into the uppermost part of the interval, if the timeliness of the query word is strong or weak.
  • the URL of the web page containing the news information is divided into the middle part of the interval, and if the timeliness of the query word is less than the lower limit value of the confidence interval of 0.7, the interval is divided into intervals. The bottom part.
  • another embodiment of the present invention further provides an apparatus for pushing a webpage including news information, comprising: a keyword database 710, configured to pre-store a time-sensitive keyword.
  • the time-sensitive keyword in this embodiment may be all content that can reflect the timeliness of the news information, for example, may be some current hot words, and may specifically represent a person, an event, a place, and the like.
  • the keyword matching module 720 is configured to match the query word with the pre-stored time-sensitive keyword.
  • the query term time-effectiveness obtaining module 730 is configured to obtain the timeliness of the query word if the query word matches the time-sensitive keyword.
  • the matching of the query word and the time-sensitive keyword includes but is not limited to: the query word is the same as the time-sensitive keyword, the query word and the time-sensitive keyword are the same interpretation of the different language, the query word and the timeliness. Keywords are synonymous, and query words are pinyin of time-sensitive keywords.
  • the query word matches the time-sensitive keyword, indicating that the webpage containing the news information is also the query result corresponding to the query word. Since the news information is time-sensitive, the ordering of the URLs of the web pages containing the news information needs to be sorted according to the news size of the news information, and the timeliness of the query words calculated in this embodiment is the quantitative news.
  • the news web page displaying module 740 is configured to determine, according to the timeliness of the query word, the location of the URL of the webpage containing the news information corresponding to the time-sensitive keyword inserted in the result page.
  • the URL of the webpage where the news information with high newsability is actually ranked to the front of the user is convenient for the user to click open, which facilitates the push of the webpage including the news information.
  • another embodiment of the present invention provides an apparatus for pushing a webpage including news information, the apparatus further comprising: a webpage URL obtaining module 750, configured to acquire a URL of a plurality of webpages corresponding to the query word;
  • the calculating module 760 is configured to calculate a difference between a plurality of webpages and a webpage that includes news information, and may use all the content of the webpage for comparison, or extract representative representative key content from the webpage for comparison;
  • the timeliness obtaining module 730 calculates the timeliness of the query words based on the difference between the plurality of web pages and the web pages containing the news information.
  • the difference between the webpage containing the news information and the plurality of webpages can often reflect the newsability of the news information, that is, the timeliness of the query words. .
  • the device further includes: a feature calculator 770, configured to calculate a first time attribute attribute of the plurality of web pages; a difference calculation module 760, configured to: use the first time attribute attribute and the pre-stored news information The second aging attribute characteristics of the web page are compared to obtain a difference between the plurality of web pages and the web page containing the news information.
  • the calculation process and the result form of the first aging attribute feature are not limited in this embodiment, and the first aging attribute feature includes but is not limited to a specific value or vector. In this embodiment, the calculation process and the result form of the second aging attribute feature are not limited, and the calculation process and the result form of the first aging attribute feature are consistent, so as to facilitate comparison between the two.
  • the first aging attribute feature comprises a classification of a plurality of web pages, a generation time of the plurality of web pages, a frequency of occurrence of the query words in the plurality of web pages, and/or a number of occurrences of the query words in the plurality of web pages and a known history Contrast data between occurrences.
  • the classification of the webpage may be multiple layers, for example, it may be divided into three categories: bbs, blog, and news, and then the news continues to be divided into domestic, international, military, and the like. It should be noted that the generation time of the webpage is different from the crawled time.
  • Time-sensitive keywords appear more frequently, or the number of occurrences is significantly higher than the number of historical occurrences, indicating that news information may be sudden or hot news, so it can be used as a statistic attribute.
  • another embodiment of the present invention provides a block diagram of a device for pushing a webpage including news information.
  • the news webpage display module 740 includes a section dividing module 741 for dividing a plurality of results on the result page.
  • the interval corresponds to the timeliness of different strengths and weaknesses;
  • the interval selection module 742 is configured to select an interval that matches the timeliness of the query term, and places the URL of the webpage containing the news information in the selected interval.
  • an effective sorting manner is provided.
  • One specific implementation manner of the embodiment is as follows: the first page of the result page generally has 10 positions to display the search result URL (named from top to bottom). 1 to position 10).
  • the invention divides the search result of the first page of the result page into a plurality of sections, for example, the position 1 to the position 3 are divided into one section marked as the interval 1, and the position 4 to the position 6 are divided into the second section marked as the interval 2, and the position 7 is The position 9 is divided into the third section labeled section 3, and the position 10 is divided into the fourth section labeled section 4. In addition, an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • the timeliness of the query word corresponds to the interval 1, 2, 3 or 4
  • the URL of the webpage containing the news information is displayed in the section corresponding to the first page of the result page.
  • Model data preparation collect the search words of users on the news channel, manually mark these search words, and specify the interval that should be divided according to the timeliness of the search words. For example, if the query term is "360 commercialization”, after the calculation, the query term is consistent with the timeliness of interval 1, the URL of the "360 search first disclosure commercialization process" of the webpage containing the news information is placed in the interval 1 .
  • each interval is divided into three parts from top to bottom, and each interval has a corresponding confidence. If the timeliness of the query term is higher than the confidence of the selected interval, the interval selection module 742 places the URL of the web page containing the news information in the uppermost portion of the selected interval. If the timeliness of the query term is consistent with the confidence of the selected interval, the interval selection module 742 places the URL of the web page containing the news information in the middle portion of the selected interval. If the timeliness of the query term is lower than the confidence of the selected interval, the interval selection module 742 places the URL of the web page containing the news information in the lowermost portion of the selected interval.
  • each section is further subdivided, and the location of the URL of the webpage containing the news information is arranged in more detail.
  • the user inputs a query term, and the interval corresponding to the timeliness of the query word after the calculation, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level.
  • the interval of confidence is specified as 0.7-0.9. If the time limit of the current query word is greater than the upper limit of 0.9 of the confidence interval, the news will be included.
  • the URL of the web page of the information is divided into the uppermost part of the interval; if the timeliness of the query word is within the confidence interval (ie between 0.7 and 0.9), the URL of the web page containing the news information is divided into the middle of the interval Partial; if the timeliness of the query term is less than the lower limit of 0.7 of the confidence interval, it is divided into the lowermost part of the interval.
  • the present invention provides a method for pushing a webpage result based on a search-based time-sensitive information, comprising: step 1010, dividing a plurality of sections on a search result page, respectively corresponding to timeliness of different strengths and weaknesses.
  • Step 1020 Select an interval that matches the timeliness of the search query word, and place the time-sensitive information webpage result that needs to be pushed into the selected interval.
  • the timeliness of the search query word reflects the user's demand for the time-sensitive information, so the time-sensitive information webpage result is sorted based on the timeliness of the search query word, and the demand for the user can be
  • the results of the more timely time-sensitive information web pages are ranked first, so that users can view the required timeliness information in time.
  • the following provides a specific sorting method: the top page of the search results page generally has 10 positions to display the search results (named from position 1 to position 10 from top to bottom).
  • the invention divides the search result of the top page of the search result page into a plurality of sections, for example, the position 1 to the position 3 are divided into one section marked as the section 1, and the position 4 to the position 6 are divided into the second section marked as the section 2, and the position is 7 to position 9 are divided into the third section marked as section 3, and the position 10 is divided into the 4th section as section 4.
  • an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • the result of the timeliness is not suitable for appearing in the search result, and will not be displayed on the first page of the result page.
  • Collect the user's search query words and specify the interval that should be divided according to the timeliness of the search term. For example, if the query term is "360 commercialization”, after the calculation, the query term is consistent with the timeliness of interval 1, the result of the time-sensitive information webpage "360 search first disclosure commercialization process" is placed in the interval 1.
  • each interval is divided into three parts from top to bottom, and each interval has a corresponding confidence.
  • the step 1020 further includes: if the timeliness of the search query word is higher than the confidence of the selected interval, placing the time effect information webpage result in the uppermost part of the selected interval; for example, the timeliness of the search query word and the selected interval If the confidence level is consistent, the time-sensitive information webpage result is placed in the middle part of the selected section; if the timeliness of the search query word is lower than the confidence of the selected section, the time-sensitive information webpage result is placed in the selected section. The bottom part.
  • each section is further subdivided, and the position of the time-sensitive information webpage result is arranged in a more detailed manner.
  • the user inputs a search query word, and the interval corresponding to the timeliness of the search query word is calculated, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level.
  • the interval of confidence is specified as 0.7-0.9.
  • the URL of the webpage containing the news information is divided into the uppermost part of the interval;
  • the timeliness is within the confidence interval (ie between 0.7 and 0.9), and the URL of the webpage containing the news information is divided into the middle part of the interval; if the timeliness of the query word is less than the lower limit of the confidence interval of 0.7 , is divided into the lowest part of the interval.
  • the method further includes: obtaining, from the pre-stored time-sensitive information webpage result, a time-sensitive information webpage result matching the search query term as a time-sensitive information webpage result that needs to be pushed.
  • the time-sensitive information webpage result and the search query word match include, but are not limited to, the time-sensitive webpage result includes a time-sensitive keyword, and the time-sensitive keyword is identical to the search query word in whole or in part, and the search query word is searched.
  • the time-sensitive keywords are the same interpretation of different languages, the search query words and time-sensitive keywords are synonymous, and the search query words are time-sensitive keywords.
  • the time-sensitive keyword may be all content that can reflect the timeliness of the news information. For example, it may be some current hot words, and may specifically represent a person, an event, a place, and the like. With the technical solution of the embodiment, it is ensured that the pushed time-sensitive information webpage result is more in line with the user's needs.
  • the method further includes: comparing the search result corresponding to the search query word with the time effect information webpage result, and determining the timeliness of the query word according to the comparison result.
  • the difference between the time-sensitive information webpage and the other result webpage corresponding to the search query word can often reflect the user's demand for the time-sensitive information. : General The greater the difference, the stronger the suddenness. Generally, the user has a more urgent need for the time-sensitive information, that is, the timeliness of searching for the query word.
  • timeliness information web page results include, but are not limited to, web page results including news information.
  • Other non-news timeliness information webpage results are also applicable to the technical solution of the present embodiment.
  • another embodiment of the present invention further provides a pushing device based on a search-time information webpage result, including: a section dividing module 1110, configured to divide a plurality of sections on the search result page, respectively Corresponding to the timeliness of different strengths and weaknesses.
  • the interval selection module 1120 is configured to select a section that matches the timeliness of the search query word, and place the time-sensitive information webpage result that needs to be pushed into the selected section.
  • the timeliness of the search query word reflects the user's demand for the time-sensitive information, so the time-sensitive information webpage result is sorted based on the timeliness of the search query word, and the demand for the user can be
  • the results of the more timely time-sensitive information web pages are ranked first, so that users can view the required timeliness information in time.
  • the following provides a specific sorting method: the top page of the search results page generally has 10 positions to display the search results (named from position 1 to position 10 from top to bottom).
  • the invention divides the search result of the top page of the search result page into a plurality of sections, for example, the position 1 to the position 3 are divided into one section marked as the section 1, and the position 4 to the position 6 are divided into the second section marked as the section 2, and the position is 7 to position 9 are divided into the third section marked as section 3, and the position 10 is divided into the 4th section as section 4.
  • an interval is added as the interval 5, and the interval 5 is not displayed on the first page.
  • the result of the timeliness is not suitable for appearing in the search result, and will not be displayed on the first page of the result page.
  • Collect the user's search query words and specify the interval that should be divided according to the timeliness of the search term. For example, if the query term is "360 commercialization”, after the calculation, the query term is consistent with the timeliness of interval 1, the result of the time-sensitive information webpage "360 search first disclosure commercialization process" is placed in the interval 1.
  • each interval is divided into three parts from top to bottom, and each interval has a corresponding confidence. If the timeliness of the search query word is higher than the confidence of the selected interval, the interval selection module 1120 places the time effect information web page result in the uppermost portion of the selected interval; such as the timeliness of the search query word and the confidence of the selected interval If the degree is consistent, the interval selection module 1120 places the time effect information webpage result in the middle part of the selected section; if the timeliness of the search query word is lower than the confidence of the selected section, the section selection module 1120 sets the timeliness information webpage. The result is placed in the lowermost part of the selected interval.
  • each section is further subdivided, and the position of the time-sensitive information webpage result is arranged in a more detailed manner.
  • the user inputs a search query word, and the interval corresponding to the timeliness of the search query word is calculated, and the time-effectiveness corresponding to the interval is a range value, that is, a confidence level.
  • the interval of confidence is specified as 0.7-0.9.
  • the URL of the webpage containing the news information is divided into the uppermost part of the interval;
  • the timeliness is within the confidence interval (ie between 0.7 and 0.9), and the URL of the webpage containing the news information is divided into the middle part of the interval; if the timeliness of the query word is less than the lower limit of the confidence interval of 0.7 , is divided into the lowest part of the interval.
  • another embodiment of the present invention provides a push device based on a search-based time-sensitive information webpage result, and the device further includes: a time-sensitive information webpage result obtaining module 1130, configured to store pre-stored time-sensitive information.
  • the time-sensitive information webpage result matching the search query word is obtained as the result of the time-sensitive information webpage that needs to be pushed.
  • the time-sensitive information webpage result and the search query word match include, but are not limited to, the time-sensitive webpage result includes a time-sensitive keyword, and the time-sensitive keyword is identical to the search query word in whole or in part, and the search query word is searched.
  • the time-sensitive keywords are the same interpretation of different languages, the search query words and time-sensitive keywords are synonymous, and the search query words are time-sensitive keywords.
  • the time-sensitive keyword may be all content that can reflect the timeliness of the news information. For example, it may be some current hot words, and may specifically represent a person, an event, a place, and the like. With the technical solution of the embodiment, it is ensured that the pushed time-sensitive information webpage result is more in line with the user's needs.
  • another embodiment of the present invention provides a push device based on a search-based time-sensitive information webpage result, and the device further includes: a time-sensitiveness determining module 1140, configured to search for a search result corresponding to the search query word.
  • the timeliness information webpage results are compared, and the timeliness of the query terms is determined based on the comparison results.
  • the time-sensitive information since the time-sensitive information is often an unexpected event, the time-sensitive information webpage and the The difference between the other result pages corresponding to the search query word can often reflect the user's demand for time-sensitive information: generally speaking, the greater the difference, the stronger the suddenness, and generally the user has more time-sensitive information.
  • Urgent demand that is, the timeliness of search query words.
  • the timeliness information web page results include, but are not limited to, web page results containing news information.
  • Other non-news timeliness information webpage results are also applicable to the technical solution of the present embodiment.
  • modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment.
  • the modules or units or components of the embodiments may be combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components.
  • any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined.
  • Each feature disclosed in this specification (including the accompanying claims, the abstract and the drawings) may be replaced by alternative features that provide the same, equivalent or similar purpose.
  • the various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof.
  • a microprocessor or digital signal processor may be used in practice to implement some or some of all of the means for pushing a web page containing time-sensitive information in accordance with an embodiment of the present invention or All features.
  • the invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein.
  • a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.
  • FIG. 14 illustrates a computing device that can implement a method of pushing a web page containing news information and/or a push method based on a search-based time-sensitive information web page result in accordance with the present invention.
  • the computing device conventionally includes a processor 1410 and a computer program product or computer readable medium in the form of a memory 1420.
  • the memory 1420 may be an electronic memory such as a flash memory, an EEPROM (Electrically Erasable Programmable Read Only Memory), an EPROM, a hard disk, or a ROM.
  • Memory 1420 has a memory space 1430 for program code 1431 for performing any of the method steps described above.
  • storage space 1430 for program code may include various program code 1431 for implementing various steps in the above methods, respectively.
  • the program code can be read from or written to one or more computer program products.
  • These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks.
  • Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG.
  • the storage unit may have storage segments, storage spaces, and the like that are similarly arranged to memory 1420 in the computing device of FIG.
  • the program code can be compressed, for example, in an appropriate form.
  • the storage unit includes computer readable code 1431', ie, code that can be read by, for example, a processor such as 1410, which when executed by the computing device causes the computing device to perform each of the methods described above step.
  • one embodiment means The specific features, structures, or characteristics described in connection with the embodiments are included in at least one embodiment of the invention.
  • the phrase “in one embodiment” is not necessarily referring to the same embodiment.

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Abstract

本发明公开了一种推送包含时效性信息的网页的方法和装置，其中，推送包含新闻信息的网页的方法，包括：从抓取的包含新闻信息的网页中提取时效性关键词；计算所述包含新闻信息的网页的第一时效属性特征；接收查询词，并得到所述查询词对应的多个网页的URL的结果页；计算所述多个网页的第二时效属性特征；如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性；根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置。根据本发明，可以判断出用户所输入查询词的时效性，基于查询词时效性高低对包含新闻信息的网页URL进行排序，可将对用户来说新闻性较高的新闻信息所在网页URL排序在前。

Description

推送包含时效性信息的网页的方法和装置 技术领域
本发明涉及计算机技术领域，尤其涉及推送包含时效性信息的网页的方法和装置。
背景技术
根据目前搜索引擎技术，用户在其终端上输入查询词后，搜索引擎会获取与查询词对应的多个网页URL(Uniform Resource Locator，统一资源定位符)，该多个网页URL返回到用户终端后，会在用户终端的结果页上展现。
由于网页URL的数量为多个，则在结果页上展现时必然存在排序问题。根据目前的搜索引擎技术，一般排序在前的都是较旧的网页URL。这种排序对于包含新闻信息的网页URL来说存在较大缺陷：在用户输入查询词来搜索新闻的场景下，所以目前的搜索引擎技术只能将旧新闻的网页URL排序在前，而最新新闻的网页URL排序在后，但由于新闻具有时效性的特点，大部分新闻的新闻性都是随着时间的推移而降低，则用户最终查看到的很可能是新闻性较低的新闻，新闻性较高的新闻由于其网页URL排序靠后，用户难以发现并打开。
由此可见，现有的搜索引擎技术难以分析新闻信息对用户的新闻性，难以恰当地对包含新闻信息的网页URL进行排序，进而无法完成对包含新闻信息的网页的有效推送。
发明内容
鉴于上述问题，提出了本发明以便提供一种克服上述问题或者至少部分地解决或者减缓上述问题的推送包含时效性信息的网页的方法和装置。
根据本发明的一个方面，提供了一种推送包含新闻信息的网页的方法，其包括：从抓取的包含新闻信息的网页中提取时效性关键词；计算所述包含新闻信息的网页的第一时效属性特征；接收查询词，并得到所述查询词对应的多个网页的URL的结果页；计算所述多个网页的第二时效属性特征；如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性；根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置。
根据本发明的另一个方面，提供了一种包含新闻信息的网页的装置，其包括：网页爬虫，用于抓取包含新闻信息的网页；关键词提取器，用于从所述抓取的包含新闻信息的网页中提取时效性关键词；关键词数据库，用于保存所述提取到的时效性关键词；第一特征计算器，用于计算所述包含新闻信息的网页的第一时效属性特征；查询模块，用于接收查询词，并得到所述查询词对应的多个网页的URL的结果页；第二特征计算器，用于计算所述多个网页的第二时效属性特征；查询词时效性获取模块，用于如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性；新闻网页展示模块，用于根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置。
根据本发明的推送包含新闻信息的网页的方法和装置，通过对包含新闻信息的网页以及查询词对应的其他网页进行时效属性特征的分析，可以判断出用户所输入查询词的时效性，查询词的时效性高低反映了新闻信息对于用户的新闻性高低程度，所以基于查询词时效性高低对包含新闻信息的网页URL进行排序，可将对用户来说新闻性较高的新闻信息所在网页URL排序在前，方便用户及时查看到所需的新闻信息，从而实现包含新闻信息的网页的有效推送。
根据本发明的又一个方面，提供了一种推送包含新闻信息的网页的方法，其包括：将查询词与预存的时效性关键词进行匹配；如所述查询词与所述时效性关键词 匹配，则获取所述查询词的时效性；根据所述查询词的时效性强弱，确定在结果页中插入的与所述时效性关键词对应的包含新闻信息的网页的URL的位置。
根据本发明的又一个方面，提供了一种推送包含新闻信息的网页的装置，其包括：关键词数据库，用于预存时效性关键词；关键词匹配模块，用于将查询词与预存的时效性关键词进行匹配；查询词时效性获取模块，用于如所述查询词与所述时效性关键词匹配，则获取所述查询词的时效性；新闻网页展示模块，用于根据所述查询词的时效性强弱，确定在结果页中插入的与所述时效性关键词对应的包含新闻信息的网页的URL的位置。
根据本发明的推送包含新闻信息的网页的方法和装置，在查询词与预设时效性关键词匹配时，说明时效性关键词对应的包含新闻信息的网页也是查询词对应的搜索结果，此时分析查询词的时效性，查询词的时效性高低反映了新闻信息对于用户的新闻性高低程度，所以基于查询词时效性高低对包含新闻信息的网页URL进行排序，可将对用户来说新闻性较高的新闻信息所在网页URL排序在前，方便用户及时查看到所需的新闻信息，从而实现包含新闻信息的网页的有效推送。
根据本发明的再一个方面，提供了一种基于搜索的时效性信息网页结果的推送方法，包括：在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性；选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。
根据本发明的再一个方面，提供了一种基于搜索的时效性信息网页结果的推送装置，包括：区间划分模块，用于在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性；区间选择模块，用于选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。
根据本发明的基于搜索的时效性信息网页结果的推送方法和装置，按照用户所输入搜索查询词的时效性强弱，确定了时效性信息网页结果在搜索结果页上的高低顺序，搜索查询词的时效性是用户对于时效性信息网页需求程度高低的量化体现，所以基于搜索查询词时效性高低对时效性信息网页结果进行排序，可将对用户来说需求程度较高的时效性信息网页结果排序在前，方便用户及时查看到所需的时效性信息，从而实现时效性信息网页的有效推送。
根据本发明的又一个方面，提供了一种计算机程序，其包括计算机可读代码，当所述计算机可读代码在计算设备上运行时，导致所述计算设备执行根据任一个所述的推送包含新闻信息的网页的方法和/或基于搜索的时效性信息网页结果的推送方法。
根据本发明的再一个方面，提供了一种计算机可读介质，其中存储了上述的计算机程序。
上述说明仅是本发明技术方案的概述，为了能够更清楚了解本发明的技术手段，而可依照说明书的内容予以实施，并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂，以下特举本发明的具体实施方式。
附图说明
通过阅读下文优选实施方式的详细描述，各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的，而并不认为是对本发明的限制。而且在整个附图中，用相同的参考符号表示相同的部件。在附图中：
图1示出了根据本发明的一个实施例的推送包含新闻信息的网页的方法的流程图；
图2示出了根据本发明的一个实施例的推送包含新闻信息的网页的装置的框图；
图3示出了根据本发明的一个实施例的推送包含新闻信息的网页的装置的单个模块框图；
图4示出了根据本发明的另一个实施例的推送包含新闻信息的网页的装置的框图；
图5示出了根据本发明的另一个实施例的推送包含新闻信息的网页的方法的流程图；
图6A示出了根据本发明的一个实施例的推送包含新闻信息的网页的方法的部分流程图；
图6B示出了根据本发明的另一个实施例的推送包含新闻信息的网页的方法的部分流程图；
图7示出了根据本发明的又一个实施例的推送包含新闻信息的网页的装置的框图；
图8示出了根据本发明的又一个实施例的推送包含新闻信息的网页的装置的框图；
图9示出了根据本发明的另一个实施例的推送包含新闻信息的网页的装置的单个模块框图。
图10示出了根据本发明的一个实施例的基于搜索的时效性信息网页结果的推送方法的流程图；
图11示出了根据本发明的一个实施例的基于搜索的时效性信息网页结果的推送装置的框图；
图12示出了根据本发明的另一个实施例的基于搜索的时效性信息网页结果的推送装置的框图；
图13示出了根据本发明的又一个实施例的基于搜索的时效性信息网页结果的推送装置的框图。
图14示意性地示出了用于执行根据本发明的推送包含新闻信息的网页的方法和/或基于搜索的时效性信息网页结果的推送方法的计算设备的框图；以及
图15示意性地示出了用于保持或者携带实现根据本发明的推送包含时效性信息的网页的方法的程序代码的存储单元。
具体实施方式
下面结合附图和具体的实施方式对本发明作进一步的描述。
如图1所示，本发明的一个实施例提供了一种推送包含新闻信息的网页的方法，其包括：步骤110，从抓取的包含新闻信息的网页中提取时效性关键词。本实施例中的时效性关键词包含网页中能够反映新闻信息时效性的所有内容，例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。步骤120，计算包含新闻信息的网页的第一时效属性特征。本实施例中不限制第一时效属性特征的计算过程和结果形式，第一时效属性特征包含但不限于具体的数值或向量。步骤130，接收查询词，并得到查询词对应的多个网页的URL的结果页。步骤140，计算多个网页的第二时效属性特征。本实施例中不限制第二时效属性特征的计算过程和结果形式，与第一时效属性特征的计算过程和结果形式一致即可，以便于两者进行比较。步骤150，如查询词与时效性关键词匹配，则将第一时效属性特征与第二时效属性特征进行比较，根据比较结果获取查询词的时效性。本实施例中查询词和时效性关键词匹配的情况包括但不限于：查询词与时效性关键词全部或部分相同、查询词与时效性关键词为不同语言的同一释义、查询词与时效性关键词为同义词、查询词为时效性关键词的拼音。查询词与时效性关键词相匹配，说明包含新闻信息的网页也是查询词对应的查询结果，第一时效属性特征与第二时效属性特征差距越大，则新闻信息相对于其他网页内容的新闻性可能就越大，其可能是突发性或热点的信息，所以计算得到的时效性实际反映了新闻信息对于用户的新闻性大小。步骤160，根据查询词的时效性强弱，确定包含新闻信息的网页的URL在结果页上的插入位置。在本实施例的技术方案中，实际上是对用户来说新闻性较高的新闻信息所在网页的URL排序在前，从而便于用户进行点击打开，利于实现包含新闻信息的网页的推送。
上文步骤120还可以包括：从包含新闻信息的网页的标题中提取时效性关键词， 在本实施例的技术方案中，标题反映了新闻信息中的核心内容，因此有必要从标题中提取关键词。
步骤120中提及的第一时效属性特征可以包括包含新闻信息的网页的分类、包含新闻信息的网页的生成时间、时效性关键词在包含新闻信息的网页中出现的频度和/或时效性关键词在包含新闻信息的网页中的出现次数与已知历史出现次数之间的对比数据。第二时效属性特征包括多个网页的分类、多个网页的生成时间、查询词在多个网页中出现的频度和/或查询词在多个网页中的出现次数与已知历史出现次数之间的对比数据。在本实施例的技术方案中，网页的分类可以是多层，例如首先可分为论坛bbs、网络日志blog、新闻三大类，进而对新闻继续分国内、国际、军事等。需要注意的是，网页的生成时间不同于被抓取时间，生成时间较近则说明新闻信息内容较新，更可能是突发性新闻，所以其可作为时效属性特征。时效性关键词出现频率较高，或出现次数相对于历史出现次数有显著提高，都说明新闻信息可能是突发性或热点新闻，所以其可作为时效属性特征。
在一个优选的实施例中，上文步骤160还可以包括：在结果页上划分多个区间，分别对应不同强弱程度的时效性。选择与查询词的时效性强弱匹配的区间，并将包含新闻信息的网页的URL置于所选区间中。在本实施例的技术方案中，提供了一种有效的排序方式。本实施例的一个具体实现方式如下：结果页的首页一般有10个位置可以展现搜索结果URL(从上到下命名为位置1到位置10)。本发明将结果页首页的搜索结果划分为多个区间，比如将位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上。当查询词的时效性强弱与区间1、2、3或4对应时，则将包含新闻信息的网页的URL显示在首页对应的区间内，当查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现，最终不会在结果页的首页上展现出来。模型数据准备：收集用户在新闻频道的搜索词，人工或自动对这些搜索词进行标注，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含新闻信息的网页的URL置于区间1。
在本发明的优选方案中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度。步骤160还可以包括：如查询词的时效性高于所选区间的置信度，则将包含新闻信息的网页的URL置于所选区间中的最上部分。如查询词的时效性与所选区间的置信度一致，则将包含新闻信息的网页的URL置于所选区间中的中间部分。如查询词的时效性低于所选区间的置信度，则将包含新闻信息的网页的URL置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了包含新闻信息的网页的URL的位置。在本实施例的一个具体实现方式中，用户输入一个查询词，经过计算后查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度。比如置信度可指定为0.7-0.9，假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻信息的网页的URL划分到该区间的最上部分；假如查询词的时效性强弱在置信度区间内(即0.7和0.9之间)；则将包含新闻信息的网页的URL划分到本区间的中间部分；假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
本实施例的推送包含新闻信息的网页的方法，还可以包括：建立关联时效性关键词与第一时效属性特征的索引；在步骤150之前，还包括：根据索引，判断查询词是否与时效性关键词匹配，以及查找时效性关键词关联的第一时效属性特征。在本实施例的技术方案中，建立索引的好处在于，计算第一时效属性特征后，可以按索引快速查找到对应的第二时效属性特征并进行比较。
如图2所示，本发明的另一实施例还提供了一种推送包含新闻信息的网页的装置，其包括：网页爬虫210，用于抓取包含新闻信息的网页，实时跟踪各个新闻网站，将各个新闻网站的最新新闻抓取下来。关键词提取器220，用于从抓取的包含新闻信息的网页中提取时效性关键词。本实施例中的时效性关键词包含网页中能够反映新 闻信息时效性的所有内容。例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。关键词数据库230，用于保存提取到的时效性关键词。第一特征计算器240，用于计算包含新闻信息的网页的第一时效属性特征。本实施例中不限制第一时效属性特征的计算过程和结果形式，第一时效属性特征包含但不限于具体的数值或向量。查询模块250，用于接收查询词，并得到查询词对应的多个网页的URL的结果页。第二特征计算器260，用于计算多个网页的第二时效属性特征。本实施例中不限制第二时效属性特征的计算过程和结果形式，与第一时效属性特征的计算过程和结果形式一致即可，以便于两者进行比较。查询词时效性获取模块270，如查询词与时效性关键词匹配，则将第一时效属性特征与第二时效属性特征进行比较，根据比较结果获取查询词的时效性。本实施例中查询词和时效性关键词匹配的情况包括但不限于：查询词与时效性关键词全部或部分相同、查询词与时效性关键词为不同语言的同一释义、查询词与时效性关键词为同义词、查询词为时效性关键词的拼音。查询词与时效性关键词相匹配，说明包含新闻信息的网页也是查询词对应的查询结果，第一时效属性特征与第二时效属性特征差距越大，则新闻信息相对于其他网页内容的新闻性可能就越大，其可能是突发性或热点的信息，所以计算得到的时效性实际反映了新闻信息对于用户的新闻性大小。新闻网页展示模块280，用于根据查询词的时效性强弱，确定包含新闻信息的网页的URL在结果页上的插入位置。在本实施例的技术方案中，实际上是对用户来说新闻性较高的新闻信息所在网页的URL排序在前，从而便于用户进行点击打开，利于实现包含新闻信息的网页的推送。
在一个优选的实施例中，关键词提取器220从包含新闻信息的网页的标题中提取时效性关键词。在本实施例的技术方案中，标题反映了新闻信息中的核心内容，因此有必要从标题中提取关键词。
在一个优选的实施例中，第一时效属性特征可以包括包含新闻信息的网页的分类、包含新闻信息的网页的生成时间、时效性关键词在包含新闻信息的网页中出现的频度和/或时效性关键词在包含新闻信息的网页中的出现次数与已知历史出现次数之间的对比数据。第二时效属性特征包括多个网页的分类、多个网页的生成时间、查询词在多个网页中出现的频度和/或查询词在多个网页中的出现次数与已知历史出现次数之间的对比数据。在本实施例的技术方案中，网页的分类可以是多层，例如首先可分为bbs、blog、新闻三大类，进而对新闻继续分国内、国际、军事等。需要注意的是，网页的生成时间不同于被抓取时间，生成时间较近则说明新闻信息内容较新，更可能是突发性新闻，所以其可作为时效属性特征。时效性关键词出现频率较高，或出现次数相对于历史出现次数有显著提高，都说明新闻信息可能是突发性或热点新闻，所以其可作为时效属性特征。
在一个优选的实施例中，如图3所示，新闻网页展示模块280可以包括：区间划分模块281，用于在结果页上划分多个区间，分别对应不同强弱程度的时效性。区间选择模块282，用于选择与查询词的时效性强弱匹配的区间，并将包含新闻信息的网页的URL置于所选区间中。在本实施例的技术方案中，提供了一种有效的排序方式，本实施例的一个具体实现方式如下：结果页的首页一般有10个位置可以展现搜索结果URL(从上到下命名为位置1到位置10)。本发明将结果页首页的搜索结果划分为多个区间，比如位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上，当查询词的时效性强弱与区间1、2、3或4对应时，则将包含新闻信息的网页的URL显示在首页对应的区间内，当查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现，最终不会在结果页的首页上展现出来。模型数据准备：收集用户在新闻频道的搜索词，人工对这些搜索词进行标注，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含新闻信息的网页“360搜索首次披露商业化进程”的URL置于区间1。
在一个优选的实施例中，每个区间分为自上而下的三个部分，且每个区间具有 对应的置信度。如查询词的时效性高于所选区间的置信度，则区间选择模块282将包含新闻信息的网页的URL置于所选区间中的最上部分；如查询词的时效性与所选区间的置信度一致；则区间选择模块282将包含新闻信息的网页的URL置于所选区间中的中间部分；如查询词的时效性低于所选区间的置信度，则区间选择模块282将包含新闻信息的网页的URL置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了包含新闻信息的网页的URL的位置。在本实施例的一个具体实现方式中，用户输入一个查询词，经过计算后查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度，比如设置置信度区间指定为0.7-0.9。假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻信息的网页的URL划分到该区间的最上部分；假如查询词的时效性强弱在置信度区间内(即0.7和0.9之间)；则将包含新闻信息的网页的URL划分到本区间的中间部分；假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
如图4所示，本发明的另一实施例提出一种推送包含新闻信息的网页的装置，该装置还可以包括：索引建立模块290，用于建立关联时效性关键词与第一时效属性特征的索引；索引查找模块291，用于根据索引，判断查询词是否与时效性关键词匹配，以及查找时效性关键词关联的第一时效属性特征，在本实施例的技术方案中，建立索引的好处在于，计算第一时效属性特征后，可以按索引快速查找到对应的第二时效属性特征并进行比较。
如图5所示，本发明的另一个实施例提供了一种推送包含新闻信息的网页的方法，其包括：步骤510，将查询词与预存的时效性关键词进行匹配。本实施例中的时效性关键词可以是能够反映新闻信息时效性的所有内容，例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。
步骤520，如查询词与时效性关键词匹配，则获取查询词的时效性。本实施例中查询词和时效性关键词匹配的情况包括但不限于：查询词与时效性关键词全部或部分相同、查询词与时效性关键词为不同语言的同一释义、查询词与时效性关键词为同义词、查询词为时效性关键词的拼音。查询词与时效性关键词相匹配，说明包含新闻信息的网页也是查询词对应的查询结果。由于新闻信息具有时效性特点，所以对包含新闻信息的网页的URL排序需要按新闻信息的新闻性大小来排序，而本实施例中计算出的查询词的时效性正是量化的新闻性。
步骤530，根据查询词的时效性强弱，确定在结果页中插入的与时效性关键词对应的包含新闻信息的网页的URL的位置。在本实施例的技术方案中，实际上是对用户来说新闻性较高的新闻信息所在网页的URL排序在前，从而便于用户进行点击打开，利于实现包含新闻信息的网页的推送。
如图6A所示，上文步骤520可以包括：步骤521，获取查询词对应的多个网页的URL；步骤522，计算多个网页与包含新闻信息的网页之间的差别，可以将网页的所有内容都用于进行比较，也可以从网页中提取具有代表性的关键内容进行比较；步骤523，根据多个网页与包含新闻信息的网页之间的差别，计算查询词的时效性。
在本实施例的技术方案中，由于新闻信息往往是突发性事件，所以包含新闻信息的网页与多个网页之间的差别，往往能够反映新闻信息的新闻性，也即查询词的时效性。
在一个优选的实施例中，上文步骤522包括：计算多个网页的第一时效属性特征，并将第一时效属性特征与预存的包含新闻信息的网页的第二时效属性特征进行比较，得到多个网页与包含新闻信息的网页之间的差别。
本实施例中不限制第一时效属性特征的计算过程和结果形式，第一时效属性特征包含但不限于具体的数值或向量。本实施例中不限制第二时效属性特征的计算过程和结果形式，与第一时效属性特征的计算过程和结果形式一致即可，以便于两者进行比较。
优选地，第一时效属性特征可以包括多个网页的分类、多个网页的生成时间、查询词在多个网页中出现的频度和/或查询词在多个网页中的出现次数与已知历史出 现次数之间的对比数据。在本实施例的技术方案中，网页的分类可以是多层。例如首先可分为bbs、blog、新闻三大类，进而对新闻继续分国内、国际、军事等。需要注意的是，网页的生成时间不同于被抓取时间，生成时间较近则说明新闻信息内容较新，更可能是突发性新闻，所以其可作为时效属性特征。时效性关键词出现频率较高，或出现次数相对于历史出现次数有显著提高，都说明新闻信息可能是突发性或热点新闻，所以其可作为时效属性特征。
如图6B所示，本发明的另一实施例提出一种推送包含新闻信息的网页的方法，上文步骤530包括：步骤531，在结果页上划分多个区间，分别对应不同强弱程度的时效性；步骤532，选择与查询词的时效性强弱匹配的区间，并将包含新闻信息的网页的URL置于所选区间中。在本实施例的技术方案中，提供了一种有效的排序方式，本实施例的一个具体实现方式如下：结果页的首页一般有10个位置可以展现搜索结果URL(从上到下命名为位置1到位置10)。本发明将结果页首页的搜索结果划分为多个区间，比如位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上。当查询词的时效性强弱与区间1、2、3或4对应时，则将包含新闻信息的网页的URL显示在结果页首页对应的区间内，当查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现在搜索结果中，最终不会在结果页的首页上展现出来。模型数据准备：收集用户在新闻频道的搜索词，人工对这些搜索词进行标注，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含新闻信息的网页“360搜索首次披露商业化进程”的URL置于区间1。
优选地，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，步骤532还包括：如查询词的时效性高于所选区间的置信度，则将包含新闻信息的网页的URL置于所选区间中的最上部分；如查询词的时效性与所选区间的置信度一致，则将包含新闻信息的网页的URL置于所选区间中的中间部分；如查询词的时效性低于所选区间的置信度，则将包含新闻信息的网页的URL置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了包含新闻信息的网页的URL的位置。在本实施例的一个具体实现方式中，用户输入一个查询词，经过计算后查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度，比如置信度区间指定为0.7-0.9，假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻信息的网页的URL划分到该区间的最上部分，假如查询词的时效性强弱在置信度区间内(即0.7和0.9)之间，则将包含新闻信息的网页的URL划分到本区间的中间部分，假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
如图7所示，本发明的又一实施例还提供一种推送包含新闻信息的网页的装置，其包括：关键词数据库710，用于预存时效性关键词。本实施例中的时效性关键词可以是能够反映新闻信息时效性的所有内容，例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。关键词匹配模块720，用于将查询词与预存的时效性关键词进行匹配。查询词时效性获取模块730，用于如查询词与时效性关键词匹配，则获取查询词的时效性。本实施例中查询词和时效性关键词匹配的情况包括但不限于：查询词与时效性关键词全部或部分相同、查询词与时效性关键词为不同语言的同一释义、查询词与时效性关键词为同义词、查询词为时效性关键词的拼音。查询词与时效性关键词相匹配，说明包含新闻信息的网页也是查询词对应的查询结果。由于新闻信息具有时效性特点，所以对包含新闻信息的网页的URL排序需要按新闻信息的新闻性大小来排序，而本实施例中计算出的查询词的时效性正是量化的新闻性。新闻网页展示模块740，用于根据查询词的时效性强弱，确定在结果页中插入的与时效性关键词对应的包含新闻信息的网页的URL的位置。在本实施例的技术方案中，实际上是对用户来说新闻性较高的新闻信息所在网页的URL排序在前，从而便于用户进行点击打开，利于实现包含新闻信息的网页的推送。
如图8所示，本发明的又一实施例提出一种推送包含新闻信息的网页的装置，该装置还包括：网页URL获取模块750，用于获取查询词对应的多个网页的URL；差别计算模块760，用于计算多个网页与包含新闻信息的网页之间的差别，可以将网页的所有内容都用于进行比较，也可以从网页中提取具有代表性的关键内容进行比较；查询词时效性获取模块730根据多个网页与包含新闻信息的网页之间的差别，计算查询词的时效性。在本实施例的技术方案中，由于新闻信息往往是突发性事件，所以包含新闻信息的网页与多个网页之间的差别，往往能够反映新闻信息的新闻性，也即查询词的时效性。
如图8所示，该装置还包括：特征计算器770，用于计算多个网页的第一时效属性特征；差别计算模块760，还用于将第一时效属性特征与预存的包含新闻信息的网页的第二时效属性特征进行比较，得到多个网页与包含新闻信息的网页之间的差别。本实施例中不限制第一时效属性特征的计算过程和结果形式，第一时效属性特征包含但不限于具体的数值或向量。本实施例中不限制第二时效属性特征的计算过程和结果形式，与第一时效属性特征的计算过程和结果形式一致即可，以便于两者进行比较。
优选地，第一时效属性特征包括多个网页的分类、多个网页的生成时间、查询词在多个网页中出现的频度和/或查询词在多个网页中的出现次数与已知历史出现次数之间的对比数据。在本实施例的技术方案中，网页的分类可以是多层，例如首先可分为bbs、blog、新闻三大类，进而对新闻继续分国内、国际、军事等。需要注意的是，网页的生成时间不同于被抓取时间，生成时间较近则说明新闻信息内容较新，更可能是突发性新闻，所以其可作为时效属性特征。时效性关键词出现频率较高，或出现次数相对于历史出现次数有显著提高，都说明新闻信息可能是突发性或热点新闻，所以其可作为时效属性特征。
如图9所示，本发明的另一实施例提出一种推送包含新闻信息的网页的装置的单个模块框图，新闻网页展示模块740包括：区间划分模块741，用于在结果页上划分多个区间，分别对应不同强弱程度的时效性；区间选择模块742，用于选择与查询词的时效性强弱匹配的区间，并将包含新闻信息的网页的URL置于所选区间中。在本实施例的技术方案中，提供了一种有效的排序方式，本实施例的一个具体实现方式如下：结果页的首页一般有10个位置可以展现搜索结果URL(从上到下命名为位置1到位置10)。本发明将结果页首页的搜索结果划分为多个区间，比如位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上。当查询词的时效性强弱与区间1、2、3或4对应时，则将包含新闻信息的网页的URL显示在结果页首页对应的区间内。当查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现在搜索结果中，最终不会在结果页的首页上展现出来。模型数据准备：收集用户在新闻频道的搜索词，人工对这些搜索词进行标注，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含新闻信息的网页“360搜索首次披露商业化进程”的URL置于区间1。
优选地，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度。如查询词的时效性高于所选区间的置信度，则区间选择模块742将包含新闻信息的网页的URL置于所选区间中的最上部分。如查询词的时效性与所选区间的置信度一致，则区间选择模块742将包含新闻信息的网页的URL置于所选区间中的中间部分。如查询词的时效性低于所选区间的置信度，则区间选择模块742将包含新闻信息的网页的URL置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了包含新闻信息的网页的URL的位置。在本实施例的一个具体实现方式中，用户输入一个查询词，经过计算后查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度。比如置信度的区间指定为0.7-0.9，假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻 信息的网页的URL划分到该区间的最上部分；假如查询词的时效性强弱在置信度区间内(即0.7和0.9之间)，则将包含新闻信息的网页的URL划分到本区间的中间部分；假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
以上介绍了一种推送包含新闻信息的网页的方法和装置，下面将详细介绍基于搜索的时效性信息网页结果的推送方法和装置。
如图10所示，本发明的提供了一种基于搜索的时效性信息网页结果的推送方法，包括：步骤1010，在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性。步骤1020，选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。在本实施例的技术方案中，搜索查询词的时效性体现了用户对于时效性信息的需求程度，所以基于搜索查询词时效性高低对时效性信息网页结果进行排序，可将对用户来说需求程度较高的时效性信息网页结果排序在前，方便用户及时查看到所需的时效性信息。以下提供了一种具体排序方式：搜索结果页的首页一般有10个位置可以展现搜索结果(从上到下命名为位置1到位置10)。本发明将搜索结果页首页的搜索结果划分为多个区间，比如位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上。当搜索查询词的时效性强弱与区间1、2、3或4对应时，则将包含时效性信息(如新闻信息)的网页的URL显示在结果页首页对应的区间内。当搜索查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现在搜索结果中，最终不会在结果页的首页上展现出来。收集用户的搜索查询词，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含时效性信息网页结果“360搜索首次披露商业化进程”置于区间1。
优选地，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度。步骤1020还包括：如搜索查询词的时效性高于所选区间的置信度，则将时效性信息网页结果置于所选区间中的最上部分；如搜索查询词的时效性与所选区间的置信度一致，则将时效性信息网页结果置于所选区间中的中间部分；如搜索查询词的时效性低于所选区间的置信度，则将时效性信息网页结果置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了时效性信息网页结果的位置。在本实施例的一个具体实现方式中，用户输入一个搜索查询词，经过计算后搜索查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度。比如置信度的区间指定为0.7-0.9，假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻信息的网页的URL划分到该区间的最上部分；假如查询词的时效性强弱在置信度区间内(即0.7和0.9之间)，则将包含新闻信息的网页的URL划分到本区间的中间部分；假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
优选地，在步骤1020之前，还包括：从预存的时效性信息网页结果中，获取与搜索查询词匹配的时效性信息网页结果作为需要推送的时效性信息网页结果。本实施例中时效性信息网页结果和搜索查询词匹配的情况包括但不限于：时效性网页结果中包含时效性关键词，且该时效性关键词与搜索查询词全部或部分相同、搜索查询词与时效性关键词为不同语言的同一释义、搜索查询词与时效性关键词为同义词、搜索查询词为时效性关键词的拼音。其中，时效性关键词可以是能够反映新闻信息时效性的所有内容，例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。通过本实施例的技术方案，能够保证所推送的时效性信息网页结果更符合用户的需求。
优选地，在步骤1020之前，还包括：将搜索查询词对应的搜索结果与时效性信息网页结果进行对比，并根据对比结果来确定查询词的时效性。在本实施例的技术方案中，由于时效性信息往往是突发性事件，所以时效性信息网页与搜索查询词对应的其他结果网页之间的差别，往往能够反映用户对时效性信息的需求程度：一般 来说差别越大，其突发性越强，一般地用户就对该时效性信息有更迫切的需求，也即搜索查询词的时效性。
在一个优选的方案中，时效性信息网页结果包括但不限于包含新闻信息的网页结果。其他一些非新闻类的时效性信息网页结果也适用于本实施例的技术方案。
如图11所示，本发明的另一实施例还提供了一种基于搜索的时效性信息网页结果的推送装置，包括：区间划分模块1110，用于在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性。区间选择模块1120，用于选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。在本实施例的技术方案中，搜索查询词的时效性体现了用户对于时效性信息的需求程度，所以基于搜索查询词时效性高低对时效性信息网页结果进行排序，可将对用户来说需求程度较高的时效性信息网页结果排序在前，方便用户及时查看到所需的时效性信息。以下提供了一种具体排序方式：搜索结果页的首页一般有10个位置可以展现搜索结果(从上到下命名为位置1到位置10)。本发明将搜索结果页首页的搜索结果划分为多个区间，比如位置1到位置3划分为一个区间标记为区间1，将位置4到位置6划分为第二个区间标记为区间2，将位置7到位置9划分为第3个区间标记为区间3，将位置10划分为第4个区间标记为区间4。另外，增加一个区间为标记为区间5，区间5不显示在首页上。当搜索查询词的时效性强弱与区间1、2、3或4对应时，则将包含时效性信息(如新闻信息)的网页的URL显示在结果页首页对应的区间内。当搜索查询词的时效性强弱对应区间5的时候，认为时效性的结果不适合出现在搜索结果中，最终不会在结果页的首页上展现出来。收集用户的搜索查询词，根据搜索词的时效性强弱，指定应该划分的区间。例如，如果查询词为“360商业化”，经过计算后这个查询词与区间1的时效性强弱一致，则将包含时效性信息网页结果“360搜索首次披露商业化进程”置于区间1。
优选地，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度。如搜索查询词的时效性高于所选区间的置信度，则区间选择模块1120将时效性信息网页结果置于所选区间中的最上部分；如搜索查询词的时效性与所选区间的置信度一致，则区间选择模块1120将时效性信息网页结果置于所选区间中的中间部分；如搜索查询词的时效性低于所选区间的置信度，则区间选择模块1120将时效性信息网页结果置于所选区间中的最下部分。在本实施例的技术方案中，对每个区间又进行了细分，更细致地布置了时效性信息网页结果的位置。在本实施例的一个具体实现方式中，用户输入一个搜索查询词，经过计算后搜索查询词的时效性对应的区间，该区间对应的时效性强弱为一个范围值，即置信度。比如置信度的区间指定为0.7-0.9，假如判断当前查询词的时效性大于置信度区间的上限值0.9，则将包含新闻信息的网页的URL划分到该区间的最上部分；假如查询词的时效性强弱在置信度区间内(即0.7和0.9之间)，则将包含新闻信息的网页的URL划分到本区间的中间部分；假如查询词的时效性小于置信度区间的下限值0.7，则划分到区间的最下部分。
如图12所示，本发明的另一实施例提出一种基于搜索的时效性信息网页结果的推送装置，该装置还包括：时效性信息网页结果获取模块1130，用于从预存的时效性信息网页结果中，获取与搜索查询词匹配的时效性信息网页结果作为需要推送的时效性信息网页结果。本实施例中时效性信息网页结果和搜索查询词匹配的情况包括但不限于：时效性网页结果中包含时效性关键词，且该时效性关键词与搜索查询词全部或部分相同、搜索查询词与时效性关键词为不同语言的同一释义、搜索查询词与时效性关键词为同义词、搜索查询词为时效性关键词的拼音。其中，时效性关键词可以是能够反映新闻信息时效性的所有内容，例如，可以是一些当前热点词汇，具体可以表示人物、事件、地点等。通过本实施例的技术方案，能够保证所推送的时效性信息网页结果更符合用户的需求。
如图13所示，本发明的又一实施例提出一种基于搜索的时效性信息网页结果的推送装置，该装置还包括：时效性确定模块1140，用于将搜索查询词对应的搜索结果与时效性信息网页结果进行对比，并根据对比结果来确定查询词的时效性。在本实施例的技术方案中，由于时效性信息往往是突发性事件，所以时效性信息网页与 搜索查询词对应的其他结果网页之间的差别，往往能够反映用户对时效性信息的需求程度：一般来说差别越大，其突发性越强，一般地用户就对该时效性信息有更迫切的需求，也即搜索查询词的时效性。
在一个优选的实施例中，时效性信息网页结果包括但不限于包含新闻信息的网页结果。其他一些非新闻类的时效性信息网页结果也适用于本实施例的技术方案。
在此处所提供的说明书中，说明了大量具体细节。然而，能够理解，本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中，并未详细示出公知的方法、结构和技术，以便不模糊对本说明书的理解。
类似地，应当理解，为了精简本公开并帮助理解各个发明方面中的一个或多个，在上面对本发明的示例性实施例的描述中，本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而，并不应将该公开的方法解释成反映如下意图：即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说，如下面的权利要求书所反映的那样，发明方面在于少于前面公开的单个实施例的所有特征。因此，遵循具体实施方式的权利要求书由此明确地并入该具体实施方式，其中每个权利要求本身都作为本发明的单独实施例。
本领域那些技术人员可以理解，可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件，以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外，可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述，本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。
此外，本领域的技术人员能够理解，尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征，但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如，在下面的权利要求书中，所要求保护的实施例的任意之一都可以以任意的组合方式来使用。
本发明的各个部件实施例可以以硬件实现，或者以在一个或者多个处理器上运行的软件模块实现，或者以它们的组合实现。本领域的技术人员应当理解，可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的推送包含时效性信息的网页的装置中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如，计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上，或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到，或者在载体信号上提供，或者以任何其他形式提供。
例如，图14示出了可以实现根据本发明的推送包含新闻信息的网页的方法和/或基于搜索的时效性信息网页结果的推送方法的计算设备。该计算设备传统上包括处理器1410和以存储器1420形式的计算机程序产品或者计算机可读介质。存储器1420可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。存储器1420具有用于执行上述方法中的任何方法步骤的程序代码1431的存储空间1430。例如，用于程序代码的存储空间1430可以包括分别用于实现上面的方法中的各种步骤的各个程序代码1431。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。这些计算机程序产品包括诸如硬盘，紧致盘(CD)、存储卡或者软盘之类的程序代码载体。这样的计算机程序产品通常为如参考图15所述的便携式或者固定存储单元。该存储单元可以具有与图14的计算设备中的存储器1420类似布置的存储段、存储空间等。程序代码可以例如以适当形式进行压缩。通常，存储单元包括计算机可读代码1431’，即可以由例如诸如1410之类的处理器读取的代码，这些代码当由计算设备运行时，导致该计算设备执行上面所描述的方法中的各个步骤。
本文中所称的“一个实施例”、“实施例”或者“一个或者多个实施例”意味 着，结合实施例描述的特定特征、结构或者特性包括在本发明的至少一个实施例中。此外，请注意，这里“在一个实施例中”的词语例子不一定全指同一个实施例。
应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制，并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中，不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中，这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。
此外，还应当注意，本说明书中使用的语言主要是为了可读性和教导的目的而选择的，而不是为了解释或者限定本发明的主题而选择的。因此，在不偏离所附权利要求书的范围和精神的情况下，对于本技术领域的普通技术人员来说许多修改和变更都是显而易见的。对于本发明的范围，对本发明所做的公开是说明性的，而非限制性的，本发明的范围由所附权利要求书限定。

Claims (36)

  1. 一种推送包含新闻信息的网页的方法，其包括：
    从抓取的包含新闻信息的网页中提取时效性关键词；
    计算所述包含新闻信息的网页的第一时效属性特征；
    接收查询词，并得到所述查询词对应的多个网页的URL的结果页；
    计算所述多个网页的第二时效属性特征；
    如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性；
    根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置。
  2. 根据权利要求1所述的方法，其中，所述从抓取的包含新闻信息的网页中提取时效性关键词的步骤包括：
    从所述包含新闻信息的网页的标题中提取所述时效性关键词。
  3. 根据权利要求1所述的方法，其中，
    所述第一时效属性特征包括所述包含新闻信息的网页的分类、所述包含新闻信息的网页的生成时间、所述时效性关键词在所述包含新闻信息的网页中出现的频度和/或所述时效性关键词在所述包含新闻信息的网页中的出现次数与已知历史出现次数之间的对比数据；
    所述第二时效属性特征包括所述多个网页的分类、所述多个网页的生成时间、所述查询词在所述多个网页中出现的频度和/或所述查询词在所述多个网页中的出现次数与已知历史出现次数之间的对比数据。
  4. 根据权利要求1所述的方法，其中，所述根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置的步骤包括：
    在所述结果页上划分多个区间，分别对应不同强弱程度的时效性；
    选择与所述查询词的时效性强弱匹配的区间，并将所述包含新闻信息的网页的URL置于所选区间中。
  5. 根据权利要求1-4任一项所述的方法，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，所述将所述包含新闻信息的网页的URL置于所选区间中的步骤还包括：
    如所述查询词的时效性高于所选区间的置信度，则将所述包含新闻信息的网页的URL置于所选区间中的最上部分，如所述查询词的时效性与所选区间的置信度一致，则将所述包含新闻信息的网页的URL置于所选区间中的中间部分，如所述查询词的时效性低于所选区间的置信度，则将所述包含新闻信息的网页的URL置于所选区间中的最下部分。
  6. 根据权利要求1至5中任一项所述的方法，其中，还包括：
    建立关联所述时效性关键词与所述第一时效属性特征的索引；
    在所述如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性的步骤之前，还包括：
    根据所述索引，判断所述查询词是否与所述时效性关键词匹配，以及查找所述时效性关键词关联的所述第一时效属性特征。
  7. 一种推送包含新闻信息的网页的装置，其包括：
    网页爬虫，用于抓取包含新闻信息的网页；
    关键词提取器，用于从所述抓取的包含新闻信息的网页中提取时效性关键词；
    关键词数据库，用于保存所述提取到的时效性关键词；
    第一特征计算器，用于计算所述包含新闻信息的网页的第一时效属性特征；
    查询模块，用于接收查询词，并得到所述查询词对应的多个网页的URL的结果页；
    第二特征计算器，用于计算所述多个网页的第二时效属性特征；
    查询词时效性获取模块，用于如所述查询词与所述时效性关键词匹配，则将所述第一时效属性特征与所述第二时效属性特征进行比较，根据比较结果获取所述查询词的时效性；
    新闻网页展示模块，用于根据所述查询词的时效性强弱，确定所述包含新闻信息的网页的URL在所述结果页上的插入位置。
  8. 根据权利要求7所述的装置，其中，所述关键词提取器从所述包含新闻信息的网页的标题中提取所述时效性关键词。
  9. 根据权利要求7所述的装置，其中，
    所述第一时效属性特征包括所述包含新闻信息的网页的分类、所述包含新闻信息的网页的生成时间、所述时效性关键词在所述包含新闻信息的网页中出现的频度和/或所述时效性关键词在所述包含新闻信息的网页中的出现次数与已知历史出现次数之间的对比数据；
    所述第二时效属性特征包括所述多个网页的分类、所述多个网页的生成时间、所述查询词在所述多个网页中出现的频度和/或所述查询词在所述多个网页中的出现次数与已知历史出现次数之间的对比数据。
  10. 根据权利要求7所述的装置，其中，所述新闻网页展示模块包括：
    区间划分模块，用于在所述结果页上划分多个区间，分别对应不同强弱程度的时效性；
    区间选择模块，用于选择与所述查询词的时效性强弱匹配的区间，并将所述包含新闻信息的网页的URL置于所选区间中。
  11. 根据权利要求10所述的装置，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，所述区间选择模块还用于：
    如所述查询词的时效性高于所选区间的置信度，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的最上部分，如所述查询词的时效性与所选区间的置信度一致，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的中间部分，如所述查询词的时效性低于所选区间的置信度，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的最下部分。
  12. 根据权利要求7至11中任一项所述的装置，其中，还包括：
    索引建立模块，用于建立关联所述时效性关键词与所述第一时效属性特征的索引；
    索引查找模块，用于根据所述索引，判断所述查询词是否与所述时效性关键词匹配，以及查找所述时效性关键词关联的所述第一时效属性特征。
  13. 一种推送包含新闻信息的网页的方法，其包括：
    将查询词与预存的时效性关键词进行匹配；
    如所述查询词与所述时效性关键词匹配，则获取所述查询词的时效性；
    根据所述查询词的时效性强弱，确定在结果页中插入的与所述时效性关键词对应的包含新闻信息的网页的URL的位置。
  14. 根据权利要求13所述的方法，其中，所述获取所述查询词的时效性的步骤包括：
    获取所述查询词对应的多个网页的URL；
    计算所述多个网页与所述包含新闻信息的网页之间的差别；
    根据所述多个网页与所述包含新闻信息的网页之间的差别，计算所述查询词的时效性。
  15. 根据权利要求13-14任一项所述的方法，其中，所述计算所述多个网页与所述包含新闻信息的网页之间的差别的步骤包括：
    计算所述多个网页的第一时效属性特征；
    将所述第一时效属性特征与预存的所述包含新闻信息的网页的第二时效属性特征进行比较，得到所述多个网页与所述包含新闻信息的网页之间的差别。
  16. 根据权利要求13-15中任一项所述的方法，其中，所述第一时效属性特征包括所述多个网页的分类、所述多个网页的生成时间、所述查询词在所述多个网页 中出现的频度和/或所述查询词在所述多个网页中的出现次数与已知历史出现次数之间的对比数据。
  17. 根据权利要求13至16中任一项所述的方法，其中，所述根据所述查询词的时效性强弱，确定在结果页中插入的与所述时效性关键词对应的包含新闻信息的网页的URL的位置的步骤包括：
    在所述结果页上划分多个区间，分别对应不同强弱程度的时效性；
    选择与所述查询词的时效性强弱匹配的区间，并将所述包含新闻信息的网页的URL置于所选区间中。
  18. 根据权利要求13-17中任一项所述的方法，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，所述将所述包含新闻信息的网页的URL置于所选区间中的步骤还包括：
    如所述查询词的时效性高于所选区间的置信度，则将所述包含新闻信息的网页的URL置于所选区间中的最上部分，如所述查询词的时效性与所选区间的置信度一致，则将所述包含新闻信息的网页的URL置于所选区间中的中间部分，如所述查询词的时效性低于所选区间的置信度，则将所述包含新闻信息的网页的URL置于所选区间中的最下部分。
  19. 一种推送包含新闻信息的网页的装置，其包括：
    关键词数据库，用于预存时效性关键词；
    关键词匹配模块，用于将查询词与预存的时效性关键词进行匹配；
    查询词时效性获取模块，用于如所述查询词与所述时效性关键词匹配，则获取所述查询词的时效性；
    新闻网页展示模块，用于根据所述查询词的时效性强弱，确定在结果页中插入的与所述时效性关键词对应的包含新闻信息的网页的URL的位置。
  20. 根据权利要求19所述的装置，其中，还包括：
    网页URL获取模块，用于获取所述查询词对应的多个网页的URL；
    差别计算模块，用于计算所述多个网页与所述包含新闻信息的网页之间的差别；
    所述查询词时效性获取模块根据所述多个网页与所述包含新闻信息的网页之间的差别，计算所述查询词的时效性。
  21. 根据权利要求19-20任一项所述的装置，其中，还包括：
    特征计算器，用于计算所述多个网页的第一时效属性特征；
    所述差别计算模块，用于将所述第一时效属性特征与预存的所述包含新闻信息的网页的第二时效属性特征进行比较，得到所述多个网页与所述包含新闻信息的网页之间的差别。
  22. 根据权利要求19-21任一项所述的装置，其中，所述第一时效属性特征包括所述多个网页的分类、所述多个网页的生成时间、所述查询词在所述多个网页中出现的频度和/或所述查询词在所述多个网页中的出现次数与已知历史出现次数之间的对比数据。
  23. 根据权利要求19至22中任一项所述的装置，其中，所述新闻网页展示模块包括：
    区间划分模块，用于在所述结果页上划分多个区间，分别对应不同强弱程度的时效性；
    区间选择模块，用于选择与所述查询词的时效性强弱匹配的区间，并将所述包含新闻信息的网页的URL置于所选区间中。
  24. 根据权利要求19-23中任一项所述的装置，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，如所述查询词的时效性高于所选区间的置信度，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的最上部分，如所述查询词的时效性与所选区间的置信度一致，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的中间部分，如所述查询词的时效性低于所选区间的置信度，则所述区间选择模块将所述包含新闻信息的网页的URL置于所选区间中的最下部分。
  25. 一种基于搜索的时效性信息网页结果的推送方法，包括：
    在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性；
    选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。
  26. 根据权利要求25所述的方法，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，所述将需要推送的时效性信息网页结果置于所选区间中的步骤还包括：
    如所述搜索查询词的时效性高于所选区间的置信度，则将时效性信息网页结果置于所选区间中的最上部分，如所述搜索查询词的时效性与所选区间的置信度一致，则将所述时效性信息网页结果置于所选区间中的中间部分，如所述搜索查询词的时效性低于所选区间的置信度，则将所述时效性信息网页结果置于所选区间中的最下部分。
  27. 根据权利要求25-26中任一项所述的方法，其中，在所述选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中的步骤之前，还包括：从预存的时效性信息网页结果中，获取与所述搜索查询词匹配的时效性信息网页结果作为需要推送的时效性信息网页结果。
  28. 根据权利要求25-27中任一项所述的方法，其中，在所述选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中的步骤之前，还包括：
    将所述搜索查询词对应的搜索结果与所述时效性信息网页结果进行对比，并根据对比结果来确定所述查询词的时效性。
  29. 根据权利要求25-28中任一项所述的方法，其中，
    所述时效性信息网页结果为包含新闻信息的网页结果。
  30. 一种基于搜索的时效性信息网页结果的推送装置，包括：
    区间划分模块，用于在搜索结果页上划分多个区间，分别对应不同强弱程度的时效性；
    区间选择模块，用于选择与搜索查询词的时效性强弱匹配的区间，并将需要推送的时效性信息网页结果置于所选区间中。
  31. 根据权利要求30所述的装置，其中，每个区间分为自上而下的三个部分，且每个区间具有对应的置信度，如所述搜索查询词的时效性高于所选区间的置信度，则所述区间选择模块将时效性信息网页结果置于所选区间中的最上部分，如所述搜索查询词的时效性与所选区间的置信度一致，则所述区间选择模块将所述时效性信息网页结果置于所选区间中的中间部分，如所述搜索查询词的时效性低于所选区间的置信度，则所述区间选择模块将所述时效性信息网页结果置于所选区间中的最下部分。
  32. 根据权利要求30-31中任一项所述的装置，其中，还包括：
    时效性信息网页结果获取模块，用于从预存的时效性信息网页结果中，获取与所述搜索查询词匹配的时效性信息网页结果作为需要推送的时效性信息网页结果。
  33. 根据权利要求30-32中任一项所述的装置，其中，还包括：
    时效性确定模块，用于将所述搜索查询词对应的搜索结果与所述时效性信息网页结果进行对比，并根据对比结果来确定所述查询词的时效性。
  34. 根据权利要求30-33中任一项所述的装置，其中，
    所述时效性信息网页结果为包含新闻信息的网页结果。
  35. 一种计算机程序，包括计算机可读代码，当所述计算机可读代码在计算设备上运行时，导致所述计算设备执行下列至少之一：
    根据权利要求1-6中任一项所述的推送包含新闻信息的网页的方法；
    根据权利要求13-18中任一项所述的推送包含新闻信息的网页的方法；
    根据权利要求25-29中任一项所述的基于搜索的时效性信息网页结果的推送方法。
  36. 一种计算机可读介质，其中存储了如权利要求35所述的计算机程序。
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