WO2015139500A1

WO2015139500A1 - Website analyzing and identifying method and device

Info

Publication number: WO2015139500A1
Application number: PCT/CN2014/095679
Authority: WO
Inventors: 赵钕森; 常富洋; 秦吉胜
Original assignee: 北京奇虎科技有限公司; 奇智软件（北京）有限公司
Priority date: 2014-03-18
Filing date: 2014-12-30
Publication date: 2015-09-24

Abstract

Provided are a website analyzing and identifying method and device. The website analyzing method comprises: extracting characteristics of a query word, and characteristics of a search result URL contained in a result page corresponding to the query word; determining whether a corresponding relationship between the query word and the search result URL is established according to the characteristics of the query word and/or the search result URL; if the corresponding relationship is established, and when the corresponding search result URL in the corresponding relationship matches a preset condition, determining whether to retain the corresponding relationship according to the characteristics of the search result URL. The website analyzing and identifying method according to the present invention can ensure that a search result URL is correctly recommended to a user based on the corresponding relationship.

Description

Method and device for analyzing and marking a website

Technical field

The present invention relates to the field of computer technologies, and in particular, to a method and apparatus for analyzing and marking a web address.

Background technique

For the current search engine, after receiving the query word of the user, the user returns a plurality of search result Uniform Resoure Locators (URLs) corresponding to the query words, that is, the URL, the user can Select different search result URLs to enter different search results pages.

Although the current search engine can obtain multiple search result URLs corresponding to the query words, it cannot further analyze and/or distinguish multiple search result URLs: for example, the user searches for the name of an online store, and the search engine returns multiple Among the search result URLs, only one official webpage corresponding to the online store, and other search result URLs correspond to unofficial webpages, and even unsafe webpages, because the search engine cannot accurately analyze and mark out the official webpage URLs therein, thereby For search users, there may be some hidden dangers of Internet access, and they cannot be prompted by the authentication or official website. At the same time, because the search query words of a large number of users are statistically convergent, and the direct demand of the search is also convergent, the search engine in the prior art does not provide more accurate search result analysis and labeling for common query words.

Summary of the invention

In view of the above problems, the present invention has been made in order to provide a method and apparatus for analyzing and marking a web site that overcomes the above problems or at least partially solves or alleviates the above problems.

According to an aspect of the present invention, a method for analyzing a web address is provided, comprising: extracting a feature of a query word, and a feature of a search result URL included in a result page corresponding to the query word; Determining whether to establish a correspondence between the query word and the search result URL; and if the correspondence is established, the search result corresponding to the corresponding relationship is determined by a feature of the word and/or a feature of the search result URL When the URL meets the predetermined condition, it is determined whether to retain the correspondence according to the characteristics of the search result URL.

According to another aspect of the present invention, there is also provided an apparatus for analyzing a web address, comprising: a feature extraction module, configured to extract a feature of a query word, and a search result included in a result page corresponding to the query word a feature of the URL; a correspondence establishing module, configured to perform a feature according to the query term and/or the search node Determining whether to establish a correspondence between the query word and the search result URL; the correspondence verification module, if the correspondence is established, the search result URL corresponding to the correspondence meets a predetermined condition And determining, according to the characteristics of the search result URL, whether the correspondence is retained.

According to another aspect of the present invention, a method for marking a web address in a search result page is provided, comprising: receiving a query word input by a user, and transmitting the query word to a search engine server; according to the inclusion returned by the search engine server The result data of the web address matching the query word, the specific URL marked with the query word in the search result page.

According to another aspect of the present invention, there is provided an apparatus for marking a web address in a search result page, comprising: a query module, configured to receive a query word input by a user, and send the query word to a search engine server; </ RTI> </ RTI> </ RTI> </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt;

According to another aspect of the present invention, a method for marking a web address in a search result page is further provided, comprising: receiving a query word sent by a client, and obtaining result data including a web address matching the query word; The result data is sent to the client, the result data being used to mark the web address with a particular tag on a result page of the client.

According to another aspect of the present invention, an apparatus for marking a web address in a search result page includes: a query module, configured to receive a query word sent by a client, and obtain a URL that matches the query term Result data; a result return module for transmitting the result data to the client, the result data for marking the web address with a particular tag on a result page of the client.

According to still another aspect of the present invention, a computer program is provided, comprising computer readable code, when said computer readable code is run on a computing device, causing said computing device to perform said analyzing and marking said web address Methods.

According to still another aspect of the present invention, a computer readable medium storing a computer program as described above is provided.

The beneficial effects of the invention are:

The method and device for analyzing a web address according to the present invention may be based on the feature of the query word and the feature of the search result URL, and analyze whether the webpage of the search result URL is a webpage that the user searches for according to a predetermined condition, and When the correspondence between the query word and the search result URL is established, when the user searches for the query word according to the correspondence, the search result URL is returned to the user to recommend the search result URL to the user. For example, it is possible to prompt the user to authenticate the webpage and give the user a warning about the webpage where the security risk exists. Moreover, under the premise that the search result URL satisfies the above predetermined condition, the established correspondence may be verified, and the convergence of the direct result of the user search is based on the convergence of the search result URL. The distribution of the quantity query words can be analyzed to determine whether the user input query words can find the webpage meeting the predetermined condition, and the corresponding relationship is retained or removed according to the judgment result, thereby ensuring that the search result URL can be accurately recommended according to the correspondence relationship. To the user.

The method and apparatus for marking a web address in a search result page according to the present invention may receive a web address returned by a search engine server that matches a query word input by a user, and use a specific mark to match the query word in the search result page. The URL allows users to obtain more accurate search result information, while also improving the efficiency of search results.

The above description is only an overview of the technical solutions of the present invention, and the above-described and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below.

DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the preferred embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

1 shows a flow chart of a method of analyzing a web address in accordance with one embodiment of the present invention;

2 shows a block diagram of an apparatus for analyzing a web address in accordance with one embodiment of the present invention;

3 shows a flow chart of a method of marking a web address in a search result page, in accordance with one embodiment of the present invention;

4 shows a block diagram of an apparatus for marking a web address in a search result page, in accordance with one embodiment of the present invention;

FIG. 5 illustrates a flow chart of a method of marking a web address in a search result page, in accordance with one embodiment of the present invention;

6 shows a block diagram of an apparatus for marking a web address in a search result page, in accordance with one embodiment of the present invention;

Figure 7 is a schematic block diagram of a computing device for performing a method of analyzing, labeling, and indexing a web address in accordance with the present invention;

Fig. 8 schematically shows a storage unit for holding or carrying program code implementing a method of analyzing and marking a web address according to the present invention.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the embodiments of the present invention have been shown in the drawings, the embodiments Rather, these embodiments are provided so that this disclosure will be more fully understood and the scope of the disclosure will be fully disclosed.

In the following embodiments, the search result URLs that can be used to associate with the query words include, but are not limited to, the following types: the official webpage URL of the query word related content, including but not limited to various products and works; or, The URL of a web page that has been certified by a specific organization. The specific organization includes a professional certification authority and a search engine service provider that returns the URL of the search result. Or, the URL of the page that is generally recognized by the user is generally accepted, including but not limited to voting. Or the user's support is high in the survey; or the page URL with the highest frequency of browsing or clicking by the user; the URL of the page detected by the security risk, including but not limited to the illegal content on the page, and the malicious program on the page; Virus or Trojan.

As shown in FIG. 1 , an embodiment of the present invention provides a method for analyzing a web address, including: step 110, extracting a feature of a query word, and a search result URL included in a result page corresponding to the query word. In the technical solution of the embodiment, the features of the query word include, but are not limited to, the length of the query word, the page view amount of the search result URL, and the characteristics of the search result URL include, but are not limited to, the length of the search result URL, the page category. , page hits and page impressions;

Step 120: Determine, according to the feature of the query word and the feature of the search result URL, whether to establish a correspondence between the query word and the search result URL. In the technical solution of the embodiment, establishing the correspondence indicates that the search result URL is analyzed. The webpage is a webpage that is searched by the user and meets the predetermined condition. When the user inputs the query term again, the search result URL may be recommended to the user according to the established correspondence. For example, the page of the search result URL is analyzed as an online The official website of the store or the webpage certified by a specific institution establishes a correspondence;

In step 130, if the corresponding relationship is established, the search result URL corresponding to the corresponding relationship meets the predetermined condition, and the corresponding relationship is determined according to the feature of the search result URL. In the technical solution of the embodiment, the feature of the search result URL is further determined. Verify the established correspondence and analyze whether it is the URL of the webpage required by the user. For example, after determining that the search result URL is an official webpage of an online store or a webpage authenticated for a specific institution, analyze the user input query term. Whether to find the official webpage or the authentication webpage. In the technical solution of the embodiment, after the user inputs the query word again, the corresponding search result URL is recommended to the user according to the corresponding relationship.

Another embodiment of the present invention provides a method for analyzing a web address. Compared with the foregoing embodiment, in the method for analyzing a web address in the embodiment, the feature of the search result URL includes a point of the search result URL. The number of hits and the number of clicks of all the URLs on the result page where the search result URL is located, the step 120 further includes: calculating the search result URL according to the number of clicks of the search result URL and the sum of the clicks of all the URLs on the result page. The number of clicks is proportional, and according to the proportion of the number of clicks of the search result URL, it is judged whether the correspondence between the query word and the search result URL is established. In the technical solution of the embodiment, if the number of clicks is relatively high, it indicates that there is a large possibility that the search result URL is a webpage that meets a predetermined condition required by the user who inputs the query word. For example, if the query word input by the user is a news hotspot, if the number of clicks of the search result URL is relatively high, the page of the search result URL is highly correlated with the news hotspot input by the user, and the news hotspot may exist. The page of the news site can also indicate that the user has high trust in the news site. The news of the news site is better than the news of other sites, and the search result URL may be more in line with the current user's search needs (including Relevance requirements for search result URLs and/or quality requirements for search result URLs).

Another embodiment of the present invention provides a method for analyzing a web address. In the method for analyzing a web address in the embodiment, the step 130 includes: if the search result URL meets a predetermined condition, according to the method. The click distribution of the plurality of query words corresponding to the search result URL determines whether the corresponding relationship is retained. In the technical solution of the embodiment, the foregoing click distribution situation refers to statistics of different query words input by each user in the case where the same search result URL is clicked by different users. Since different users input search words to search for convergence, in the large number of query words corresponding to the clicked search result URL, for a large number of query words occupying a large proportion of the query words (ie, clicking on the same search result URL) The query word that is input more frequently in the word can determine that the search result URL that most users need to input the query word is the webpage of the clicked search result URL. In this case, the correspondence between the clicked search result URL and the occupied proportion of the query word is retained, and for the query word occupying a smaller proportion, the query word and the clicked search result URL may be eliminated. Correspondence between the two.

Another embodiment of the present invention provides a method for analyzing a web address. Compared with the foregoing embodiment, in the method for analyzing a web address in the embodiment, the predetermined condition includes at least one of the following:

The webpage of the search result URL is published by the provider of the specific content, for example, the webpage published by the manufacturer of a certain product, including the official webpage in the actual application, which is usually highly credible and may have a problem that can solve the user's question. The search results that the user needs, such as the answer and/or the content to be queried by the user, and/or the common needs that need to be recommended to the user (such as an updated version of the mobile phone system application that needs to be recommended to the user in the official website of the mobile phone), therefore, The feature analysis of the search result URL is obtained by the user inputting the query word to find the webpage, and then establishing a correspondence relationship, so that when the user inputs the query word again, the search result URL is returned and recommended;

The webpage of the search result URL is recorded in the preset webpage library, that is, the webpage library is stored in advance and needs to be built. Corresponding to the relationship and recommending the URL records of the plurality of web pages. If the user inputs the query words according to the characteristics of the search result URL to find the web page, a correspondence is established to return the search when the user inputs the query words again. Result URL and recommend it;

The webpage keyword of the search result URL matches the preset keyword, and the webpage keyword can reflect the main feature of the webpage, and the webpage that needs to be recommended to the user can also be analyzed by matching the keyword, so if the URL is based on the characteristics of the search result It is analyzed that the user inputs the query word to find the webpage, and then establishes a correspondence relationship, so that when the user inputs the query word again, the search result URL is returned and recommended.

Another embodiment of the present invention provides a method for analyzing a web address. Compared with the foregoing embodiment, in the method for analyzing a web address in the embodiment, the feature of the search result URL includes a web page title corresponding to the search result URL. feature. Correspondingly, the step 120 further includes: determining whether to establish a correspondence according to the feature of the webpage title corresponding to the search result URL. In the technical solution of the embodiment, the title feature can reflect whether the webpage of the search result URL is a webpage required by the user. For example, the query word input by the user is a product name, and the obtained search result URL includes an official webpage URL and a product name translation webpage URL, and the webpage of the official webpage URL is a webpage actually required by the user. The official webpage URL and the product name translation webpage URL have the same characteristics, but the webpage title has different characteristics, so the two URLs can be distinguished according to the webpage title feature to identify the official webpage URL required by the user.

Another embodiment of the present invention provides a method for analyzing a web address. Compared with the foregoing embodiment, in the method for analyzing a web address in the embodiment, the feature of the web page title includes a query word and a web page title. Edit the distance and/or the length of the page title. In the technical solution of the embodiment, the editable distance between the query words of different web pages and the title and the length of the webpage title are largely distinguished, and can be effectively used to distinguish different webpage URLs.

As shown in FIG. 2, an embodiment of the present invention further provides an apparatus for analyzing a web address, including: a feature extraction module 210, configured to extract a feature of a query word, and a result page corresponding to the query word includes The feature of the search result URL, in the technical solution of the embodiment, the feature of the query word includes but is not limited to the length of the query word, the page view amount of the search result URL, and the characteristics of the search result URL include but are not limited to the search result URL The length, the page type, the page hit, and the page display amount; the correspondence establishing module 220 is configured to determine whether to establish a correspondence between the query word and the search result URL according to the feature of the query word and the feature of the search result URL, In the technical solution of the embodiment, the correspondence is established to indicate whether the webpage that analyzes the search result URL is a webpage that is searched by the user and meets a predetermined condition. When the user inputs the query term again, according to the established correspondence, The search result URL is recommended to the user, for example, the page analyzing the URL of a search result is an official website of an online store or via If the webpage authenticated by the specific organization establishes a correspondence relationship, the correspondence verification module 230, if the correspondence relationship is established, the search result URL character corresponding to the corresponding relationship When the predetermined condition is met, the corresponding relationship is determined according to the feature of the search result URL. In the technical solution of the embodiment, the established relationship is also verified based on the feature of the search result URL, and whether it is required by the user is analyzed. The URL of the webpage, for example, after determining that the search result URL is an official webpage of an online store or a webpage authenticated by a specific institution, and then analyzing whether the user inputs the query word in order to find the official webpage or the authentication webpage. In the technical solution of the embodiment, after the user inputs the query word again, the corresponding search result URL is recommended to the user according to the corresponding relationship.

Another embodiment of the present invention provides an apparatus for analyzing a web address. Compared with the foregoing embodiment, the apparatus for analyzing a web address in the embodiment, the feature of the search result URL includes the number of clicks of the search result URL and the search. The number of clicks of all the URLs on the result page where the result URL is located, and the correspondence relationship establishing module 220 calculates the number of clicks of the search result URL according to the number of clicks of the search result URL and the number of clicks of all the URLs on the result page. And determining, according to the proportion of the number of clicks of the search result URL, whether to establish a correspondence between the query word and the search result URL. In the technical solution of the embodiment, if the number of clicks is relatively high, It is indicated that there is a large possibility that the search result URL is a webpage that meets the predetermined condition required by the user who inputs the query word. For example, if the query word input by the user is a news hotspot, if the number of clicks of the search result URL is relatively high, the page of the search result URL is highly correlated with the news hotspot input by the user, and the news hotspot may exist. The page of the news site can also indicate that the user has high trust in the news site. The news of the news site is better than the news of other sites, and the search result URL may be more in line with the current user's search needs (including Relevance requirements for search result URLs and/or quality requirements for search result URLs).

Another embodiment of the present invention provides an apparatus for analyzing a web address. Compared with the foregoing embodiment, in the apparatus for analyzing a web address in the embodiment, the feature of the search result URL includes multiple queries corresponding to the search result URL. The click distribution of the word, if the search result URL meets the predetermined condition, the correspondence verification module 230 determines whether to retain the corresponding relationship according to the click distribution of the plurality of query words corresponding to the search result URL. In the technical solution of the embodiment, the foregoing click distribution situation refers to statistics of different query words input by each user in the case where the same search result URL is clicked by different users. Since different users input search words to search for homogeneity, in the large number of query words corresponding to the clicked search result URL, for a large proportion of query words (ie, a large number of user inputs clicking the same search result URL) The query word with a large number of input times in the query word can determine that the search result URL that most users need to input the query word is the webpage of the clicked search result URL. In this case, the correspondence between the clicked search result URL and the occupied proportion of the query word is retained, and for the query word occupying a smaller proportion, the query word and the clicked search result URL may be eliminated. Correspondence between the two.

Another embodiment of the present invention provides an apparatus for analyzing a web address, which is compared with the above embodiment. In the apparatus for analyzing the web address of the embodiment, the predetermined condition includes at least one of the following:

The webpage of the search result URL is published by the provider of the specific content, for example, the webpage published by the manufacturer of a certain product, including the official webpage in the actual application, which is usually highly credible and may have a problem that can solve the user's question. The search results that the user needs, such as the answer and/or the content to be queried by the user, and/or the common needs that need to be recommended to the user (such as an updated version of the mobile phone system application that needs to be recommended to the user in the official website of the mobile phone), therefore, The feature of the search result URL analyzes that the user inputs the query word to find the webpage, and then establishes a correspondence relationship, so that when the user inputs the query word again, the search result URL is returned and recommended;

The webpage of the search result URL is recorded in a preset webpage library, that is, a URL record of a plurality of webpages that need to establish a correspondence relationship and perform recommendation is stored in the webpage library in advance, and if the user inputs the query term according to the characteristics of the search result URL. In order to find the webpage, a correspondence is established to return the search result URL and make a recommendation when the user inputs the query word again;

Another embodiment of the present invention provides an apparatus for analyzing a web address. Compared with the foregoing embodiment, in the apparatus for analyzing a web address in the embodiment, the feature of the search result URL includes a webpage title corresponding to the search result URL. feature. Correspondingly, the correspondence establishing module 220 determines whether to establish a correspondence according to the feature of the webpage title corresponding to the search result URL. In the technical solution of the embodiment, the title feature can reflect whether the webpage of the search result URL is a webpage required by the user. For example, the query word input by the user is a product name, and the obtained search result URL includes an official webpage URL and a product name translation webpage URL, and the webpage of the official webpage URL is a webpage actually required by the user. The official webpage URL and the product name translation webpage URL have the same characteristics, but the webpage title has different characteristics, so the two URLs can be distinguished according to the webpage title feature to identify the official webpage URL required by the user.

Another embodiment of the present invention provides an apparatus for analyzing a web address. Compared with the foregoing embodiment, in the apparatus for analyzing a web address in the embodiment, the feature of the webpage title includes a query word and a webpage title. Edit the distance and/or the length of the page title. In the technical solution of the embodiment, the editable distance between the query words of different web pages and the title and the length of the webpage title are largely distinguished, and can be effectively used to distinguish different webpage URLs.

The method and apparatus for analyzing the URL are described above. After analyzing the search result URL corresponding to the query word input by the user, in order to further ensure the accuracy of the search result URL recommended to the user, the present invention also provides a method and apparatus for marking the website address. In this case, to ensure that users can get directly The method and device for marking the website address are provided in the search result page corresponding to the query word, and the method and device for marking the website address in the search result page.

In the following embodiments, the URL marked in the search result page is a web address matching the query word, that is, the search result URL associated with the query word introduced above.

As shown in FIG. 3, an embodiment of the present invention provides a method for marking a web address in a search result page, including: step 310, receiving a query word input by a user, and sending the query word to a search engine server; Based on the result data returned by the search engine server containing the URL matching the query term, a specific tag is used in the search results page to indicate the URL that matches the query term. In the technical solution of the embodiment, the matching relationship between the query word and the web address includes, but is not limited to, the web page is published by the provider of the content indicated by the query word, and the form of the specific mark is not limited to the text and the graphic, and the content of the specific mark includes Not limited to official, certified, most popular or most reliable. Using a specific tag to mark the URL on the search results page is helpful for prompting the user, thus providing more accurate search result information, so that the user can obtain more URL information on the search result page, thereby improving the user's use efficiency. You can also pay more attention to certain URLs.

Another embodiment of the present invention provides a method for marking a web address in a search result page. Compared with the foregoing embodiment, the method for marking a web address in a search result page according to the embodiment, step 120 includes: In the technical solution of the embodiment, the client can determine the need to use the URL in the matching relationship data by using the specific tag to mark the URL on the search result page. The URL where the specific tag is marked.

Another embodiment of the present invention provides a method for marking a web address in a search result page. In the method for marking a web address in a search result page, the step 120 includes: The information contained in the data as a specific tagged image uses the image as a specific tag to indicate the URL. In practical applications, the content displayed by the picture is more intuitive and more visible. Therefore, in the technical solution of the embodiment, the image is used as a specific mark, which is convenient for the user's attention to be quickly transferred to the website marked with the picture.

Another embodiment of the present invention provides a method for marking a web address in a search result page. In the method for marking a web address in a search result page, the step 120 includes: In the technical solution of the embodiment, the result data returned by the server to the client does not need to include the image content data in the technical solution of the embodiment. The size of the returned result data is saved, and the data transmission between the server and the client is facilitated. The format of the image can be, for example, in the form of http://www.aaa.com/t01ff5be7576c37be4b.png .

Another embodiment of the present invention provides a method for marking a web address in a search result page, and the foregoing Compared with the embodiment, the method for marking the URL in the search result page in the embodiment, the display text corresponding to the website containing the URL in the result data is used to trigger the client to add the display copy to the specific mark for display, in the present In the technical solution of the embodiment, the display of the copy can more clearly indicate the nature of the user's prompting URL, such as adding a display copy including a website, an official, or an authentication to a specific mark for display. When the official website or the official is added to the specific mark for display, the web page corresponding to the web address can be prompted to be the official web page corresponding to the content of the query word; when the authentication is added to the specific mark for display, the web page corresponding to the web address can be prompted to pass the A web page certified by a specific institution.

As shown in FIG. 4, another embodiment of the present invention further provides an apparatus for marking a web address in a search result page, including: a query module 410, configured to receive a query word input by a user, and send the query word to a search engine. a server; a URL tagging module 420, configured to use a specific tag in the search result page to mark a URL matching the query term according to the result data returned by the search engine server and including the URL matching the query term. In the technical solution of the embodiment, the matching relationship between the query word and the web address includes, but is not limited to, the web page is published by the provider of the content indicated by the query word, and the form of the specific mark is not limited to the text and the graphic, and the content of the specific mark includes Not limited to official, certified, most popular or most reliable. Using a specific tag to mark the URL on the search results page is helpful for prompting the user, thus providing more accurate search result information, so that the user can obtain more URL information on the search result page, thereby improving the user's use efficiency. You can also pay more attention to certain URLs.

Another embodiment of the present invention provides an apparatus for marking a web address in a search result page. Compared with the above embodiment, the apparatus for marking a web address in a search result page according to the embodiment, the web address marking module 220 is based on the result data. In the technical solution of the embodiment, the client can determine the need to use the URL in the matching relationship data by using the specific tag to mark the URL on the search result page. The URL where the specific tag is marked.

Another embodiment of the present invention provides an apparatus for marking a web address in a search result page. Compared with the above embodiment, the apparatus for marking a web address in a search result page according to the embodiment, the web address marking module 220 is based on the result data. The information contained in the image as a specific tag, using the image as a specific tag to indicate the URL. In practical applications, the content displayed by the picture is more intuitive and more visible. Therefore, in the technical solution of the embodiment, the image is used as a specific mark, which is convenient for the user's attention to be quickly transferred to the website marked with the picture.

Another embodiment of the present invention provides an apparatus for marking a web address in a search result page. Compared with the above embodiment, the apparatus for marking a web address in a search result page according to the embodiment, the web address marking module 220 is based on the result data. In the technical solution of the embodiment, the result data returned by the server to the client does not need to include the image content data, in the technical solution of the embodiment. The size of the returned result data is saved, which facilitates data transmission between the server and the client. The format of the picture can be, for example, the form http://www.aaa.com/t01ff5be7576c37be4b.png .

Another embodiment of the present invention provides a device for marking a web address in a search result page. Compared with the above embodiment, the device for marking a web address in a search result page of the embodiment has a website with a URL in the result data. The corresponding display copy is used to trigger the client to add the display copy to the specific mark for display. In the technical solution of the embodiment, the display copy can more clearly indicate the nature of the website to the user, such as including the official website, the official or A display copy such as authentication is added to a specific mark for display. When the official website or the official is added to the specific mark for display, the web page corresponding to the web address can be prompted to be the official web page corresponding to the content of the query word; when the authentication is added to the specific mark for display, the web page corresponding to the web address can be prompted to pass the A web page certified by a specific institution.

As shown in FIG. 5, another embodiment of the present invention further provides a method for marking a web address in a search result page, including: step 510, receiving a query word sent by a client, and obtaining a match that matches the query word. The result data of the web address; step 520, the result data is sent to the client, and the result data is used to mark the web address with a specific tag on the client's result page. In the technical solution of the embodiment, the matching relationship between the query word and the web address includes, but is not limited to, the web page is published by the provider of the content indicated by the query word, and the form of the specific mark is not limited to the text and the graphic, and the content of the specific mark includes Not limited to official, certified, most popular or most reliable. Using a specific tag to mark the URL on the search results page is helpful for prompting the user, thus providing more accurate search result information, so that the user can obtain more URL information on the search result page, thereby improving the user's use efficiency. You can also pay more attention to certain URLs.

Another embodiment of the present invention provides a method for marking a web address in a search result page. Compared with the foregoing embodiment, in the method for marking a web address in a search result page, the result data includes the indication URL. Matching relationship data matching the query word, the matching relationship data is used to trigger the client to use a specific tag to mark the website address. In the technical solution of the embodiment, the client can determine that the specific need to be used by searching for the URL in the matching relationship data. Mark the URL to mark.

Another embodiment of the present invention provides a method for marking a web address in a search result page. Compared with the above embodiment, the method for marking a web address in a search result page according to the embodiment includes the result data as a specific mark. The information of the image, the information of the image is used to trigger the client to use the image as a specific tag to mark the URL. In practical applications, the content displayed by the picture is more intuitive and more visible. Therefore, in the technical solution of the embodiment, the image is used as a specific mark, which is convenient for the user's attention to be quickly transferred to the website marked with the picture.

Another embodiment of the present invention provides a method for marking a web address in a search result page. Compared with the above embodiment, the method for marking a web address in a search result page according to the embodiment includes the result data as a specific mark. The location of the image in the website of the website is used to trigger the client to extract the picture from the website as a specific mark from the position in the website of the website as the specific mark. In the technical solution of the embodiment, the server The result data returned by the client does not need to contain the image content data, which saves the size of the returned result data, and facilitates data transmission between the server and the client. The format of the image can be, for example, http://www.aaa.com/t01ff5be7576c37be4b The form of .png .

Another embodiment of the present invention provides a method for marking a web address in a search result page, and comparing the foregoing embodiment with the method for marking a web address in a search result page, and the result data includes a website of the web address. The corresponding display copy is used to trigger the client to add the display copy to the specific mark for display. In the technical solution of the embodiment, the display copy can more clearly indicate the nature of the website to the user, such as including the official website, the official or A display copy such as authentication is added to a specific mark for display. When the official website or the official is added to the specific mark for display, the web page corresponding to the web address can be prompted to be the official web page corresponding to the content of the query word; when the authentication is added to the specific mark for display, the web page corresponding to the web address can be prompted to pass the A web page certified by a specific institution.

As shown in FIG. 6 , another embodiment of the present invention provides an apparatus for marking a web address in a search result page, including: a query module 610, configured to receive a query word sent by a client, and obtain an inclusion and a query. The result data of the word matching URL; the result return module 620 is configured to send the result data to the client, and the result data is used to mark the web address with a specific tag on the client's result page. In the technical solution of the embodiment, the matching relationship between the query word and the web address includes, but is not limited to, the web page is published by the provider of the content indicated by the query word, and the form of the specific mark is not limited to the text and the graphic, and the content of the specific mark includes Not limited to official, certified, most popular or most reliable. Using a specific tag to mark the URL on the search results page is helpful for prompting the user, thus providing more accurate search result information, so that the user can obtain more URL information on the search result page, thereby improving the user's use efficiency. You can also pay more attention to certain URLs.

Another embodiment of the present invention provides an apparatus for marking a webpage in a search result page. Compared with the foregoing embodiment, the apparatus for marking a webpage in a search result page of the embodiment includes the indication URL and the result data. The matching relationship data is matched by the query word, and the matching relationship data is used to trigger the client to use a specific tag to mark the website address. In the technical solution of the embodiment, the client can determine that the specific tag needs to be used by searching the URL in the matching relationship data. The URL to mark.

Another embodiment of the present invention provides an apparatus for marking a web address in a search result page. Compared with the above embodiment, the apparatus for marking a web address in a search result page of the embodiment includes the result data as a specific mark. The information of the image, the information of the image is used to trigger the client to use the image as a specific tag to mark the URL. In practical applications, the content displayed in the picture is more intuitive and more visible, so the technique in this embodiment In the program, using the image as a specific tag helps the user's attention to quickly transfer to the URL marked with the image.

Another embodiment of the present invention provides an apparatus for marking a web address in a search result page. Compared with the above embodiment, the apparatus for marking a web address in a search result page of the embodiment includes the result data as a specific mark. The location of the image in the website of the website is used to trigger the client to extract the picture from the website as a specific mark from the position in the website of the website as the specific mark. In the technical solution of the embodiment, the server The result data returned by the client does not need to contain the image content data, which saves the size of the returned result data, and facilitates data transmission between the server and the client. The format of the image can be, for example, http://www.aaa.com/t01ff5be7576c37be4b The form of .png.

The algorithms and displays provided herein are not inherently related to any particular computer, virtual system, or other device. Various general purpose systems can also be used with the teaching based on the teachings herein. The structure required to construct such a system is apparent from the above description. Moreover, the invention is not directed to any particular programming language. It is to be understood that the invention may be embodied in a variety of programming language, and the description of the specific language has been described above in order to disclose the preferred embodiments of the invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of the description.

Similarly, the various features of the invention are sometimes grouped together into a single embodiment, in the above description of the exemplary embodiments of the invention, Figure, or a description of it. However, the method disclosed is not to be interpreted as reflecting the intention that the claimed invention requires more features than those recited in the claims. Rather, as the following claims reflect, inventive aspects reside in less than all features of the single embodiments disclosed herein. Therefore, the claims following the specific embodiments are hereby explicitly incorporated into the embodiments, and each of the claims as a separate embodiment of the invention.

Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and further they may be divided into a plurality of sub-modules or sub-units or sub-components. In addition to such features and/or at least some of the processes or units being mutually exclusive, any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined. Each feature disclosed in this specification (including the accompanying claims, the abstract and the drawings) may be replaced by alternative features that provide the same, equivalent or similar purpose.

In addition, those skilled in the art will appreciate that, although some embodiments described herein include certain features that are included in other embodiments and not in other features, combinations of features of different embodiments are intended to be within the scope of the present invention. Different embodiments are formed and formed. For example, in the following claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or digital signal processor (DSP) may be used in practice to implement some or all of some or all of the means for analyzing, indicating, and characterizing a web address in accordance with an embodiment of the present invention. Features. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, FIG. 7 illustrates a computing device that can implement a method of analyzing, labeling, and indexing a web address in accordance with the present invention. The computing device conventionally includes a processor 710 and a computer program product or computer readable medium in the form of a memory 720. Memory 720 can be an electronic memory such as a flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Memory 720 has a memory space 730 for program code 731 for performing any of the method steps described above. For example, storage space 730 for program code may include various program code 731 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have storage segments, storage spaces, and the like that are similarly arranged to memory 720 in the computing device of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit includes computer readable code 731', code that can be read by a processor, such as 710, for example. The code, when executed by a computing device, causes the computing device to perform various steps in the methods described above.

"an embodiment," or "an embodiment," or "an embodiment," In addition, it is noted that the phrase "in one embodiment" is not necessarily referring to the same embodiment.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to be limiting, and that the invention may be devised without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not recited in the claims. The word "a" or "an" The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names.

In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

Claims

A method of analyzing a web address, which includes:

Extracting a feature of the query term and a feature of the search result URL included in the result page corresponding to the query term;

Determining whether to establish a correspondence between the query word and the search result URL according to a feature of the query word and/or a feature of the search result URL;

If the corresponding relationship is established, if the search result URL corresponding to the corresponding relationship meets the predetermined condition, it is determined whether to retain the corresponding relationship according to the feature of the search result URL.
The method of claim 1, wherein the characteristics of the search result URL include the number of clicks of the search result URL and the number of clicks of all URLs on the result page where the search result URL is located, The step of determining whether to establish a correspondence between the query word and the search result URL further includes:

Calculating a percentage of the number of clicks of the search result URL according to the number of clicks of the search result URL and the sum of the clicks of all the URLs on the result page, and according to the number of clicks of the search result URL The ratio determines whether a correspondence between the query word and the search result URL is established.
The method of claim 1, wherein the feature of the search result URL comprises a click distribution of a plurality of query words corresponding to the search result URL, and the step of determining whether to retain the corresponding relationship comprises:

If the search result URL meets the predetermined condition, determining whether to retain the corresponding relationship according to the click distribution of the plurality of query words corresponding to the search result URL.
The method of claim 3 wherein said predetermined condition comprises:

The web page of the search result URL is published by the provider of the specific content; and/or

The webpage of the search result URL is recorded in a preset webpage library; and/or

The webpage keyword of the search result URL matches the preset keyword.
The method according to any one of claims 1 to 4, wherein the feature of the search result URL includes a feature of a web page title corresponding to the search result URL, and the determining whether to establish the query word and the search The steps of the correspondence between the resulting URLs include:

Determining whether to establish the correspondence according to the feature of the webpage title corresponding to the search result URL.
The method of claim 5 wherein the characteristics of the web page title comprise an editable distance between the query term and the web page title and/or a length of the web page title.
An apparatus for analyzing a web address, comprising:

a feature extraction module, configured to extract a feature of the query word, and a feature of the search result URL included in the result page corresponding to the query word;

a correspondence establishing module, configured to determine, according to a feature of the query term and/or a feature of the search result URL, whether to establish a correspondence between the query word and the search result URL;

Corresponding relationship verification module, if the correspondence relationship is established, when the search result URL corresponding to the correspondence relationship meets a predetermined condition, determining whether the reservation relationship is retained according to the feature of the search result URL.
The apparatus according to claim 7, wherein the feature of the search result URL includes the number of clicks of the search result URL and the number of clicks of all URLs on the result page where the search result URL is located, Corresponding to the establishment verification module, according to the number of clicks of the search result URL and the sum of the clicks of all the URLs on the result page, calculating the proportion of the clicked times of the search result URL, and according to the search result URL The ratio of the number of clicks is determined, and it is determined whether the correspondence between the query word and the search result URL is established.
The device according to claim 7, wherein the feature of the search result URL comprises a click distribution of a plurality of query words corresponding to the search result URL, and if the search result URL meets a predetermined condition, the corresponding relationship The verification module determines whether to retain the correspondence according to the click distribution of the plurality of query words corresponding to the search result URL.
The apparatus of claim 9 wherein said predetermined condition comprises:

The web page of the search result URL is published by the provider of the specific content; and/or

The webpage of the search result URL is recorded in a preset webpage library; and/or

The webpage keyword of the search result URL matches the preset keyword.
The device according to any one of claims 7 to 10, wherein the feature of the search result URL includes a feature of a web page title corresponding to the search result URL, and the correspondence relationship establishing module corresponds to the search result URL The feature of the page title determines whether the correspondence is established.
The apparatus of claim 11 wherein the characteristics of the web page title comprise an editable distance between the query term and the web page title and/or a length of the web page title.
A method of marking a web address in a search results page, including:

Receiving a query word input by the user and sending it to the search engine server;

Based on the result data returned by the search engine server containing the web address matching the query term, the web address matching the query term is marked with a specific tag in the search result page.
The method of claim 13 wherein said step of using said particular indicia in said search results page to indicate said web address that matches said query term comprises:

And using the specific tag to mark the web address on the search result page according to the matching relationship data included in the result data indicating that the web address matches the query word.
The method of claim 13 wherein said step of using said particular indicia in said search results page to indicate said web address that matches said query term comprises:

And using the image as the specific mark to mark the web address according to the information included in the result data as the picture of the specific mark.
The method according to claim 15, wherein said step of using said picture as said specific mark to mark said web address according to said information as said specific mark included in said result data comprises:

And extracting the picture as the specific mark from the website according to a location of the picture included in the result data in the website of the website.
The method according to any one of claims 13 to 16, wherein

The result data includes a display copy corresponding to the website of the website, and is used to trigger the client to add the display copy to the specific mark for display.
A device for marking a web address in a search result page, comprising:

a query module, configured to receive a query word input by the user, and send the query word to the search engine server;

a URL tagging module, configured to mark, according to the result data of the webpage that matches the query term, returned by the search engine server, using the specific tag in the search result page to mark the web address that matches the query term.
The device according to claim 18, wherein

The webpage tagging module uses the specific tag to mark the webpage on the search result page according to the matching relationship data included in the result data indicating that the webpage matches the query term.
The device according to claim 18, wherein

The URL tagging module uses the image as the specific tag to mark the web address according to the information included in the result data as the picture of the specific tag.
The device according to claim 20, wherein

The URL tagging module extracts the image as the specific tag from the website according to the location of the picture included in the result data in the website of the website.
The apparatus according to any one of claims 18 to 21, wherein

The result data includes a display copy corresponding to the website of the website, and is used to trigger the client to add the display copy to the specific mark for display.
A method of marking a web address in a search results page, including:

Receiving a query word sent by the client, and obtaining result data including a web address matching the query word;

The result data is sent to the client, the result data being used to mark the web address with a particular tag on a result page of the client.
The method of claim 23, wherein

The result data includes matching relationship data indicating that the web address matches the query word, and the matching relationship data is used to trigger the client to mark the web address by using the specific tag.
The method of claim 23, wherein

The result data includes information as a picture of the specific tag, the information of the picture is used to trigger the client to use the picture as the specific tag to mark the website address.
The method of claim 25, wherein

The result data includes a location of the picture as the specific tag in a website of the website for triggering the location of the client from the website in the website as the specific mark The picture is extracted from the website as the specific mark.
The method according to any one of claims 23 to 26, wherein

The result data includes a display copy corresponding to the website of the website, and is used to trigger the client to add the display copy to the specific mark for display.
A device for marking a web address in a search result page, comprising:

a query module, configured to receive a query word sent by the client, and obtain result data including a web address matching the query word;

A result is returned to the module for transmitting the result data to the client, the result data for marking the web address with a particular tag on a result page of the client.
The device according to claim 28, wherein

The result data includes matching relationship data indicating that the web address matches the query word, and the matching relationship data is used to trigger the client to mark the web address by using the specific tag.
The device according to claim 28, wherein

The result data includes information as a picture of the specific tag, the information of the picture is used to trigger the client to use the picture as the specific tag to mark the website address.
The device according to claim 30, wherein

The result data includes a location of the picture as the specific tag in a website of the website for triggering the location of the client from the website in the website as the specific mark The picture is extracted from the website as the specific mark.
A device according to any one of claims 28 to 31, wherein

The result data includes a display copy corresponding to the website of the website, and is used to trigger the client to add the display copy to the specific mark for display.
A computer program comprising computer readable code, when said computer readable code is run on a computing device, causing said computing device to perform according to claims 1-6, and/or claims 13-17, and/or A method of analyzing and/or labeling a web address as set forth in any one of claims 23-27.
A computer readable medium storing the computer program of claim 33.