WO2015139490A1

WO2015139490A1 - Method and device for search and recommendation

Info

Publication number: WO2015139490A1
Application number: PCT/CN2014/094278
Authority: WO
Inventors: 黄际洲; 雷振; 夏德国; 赵明华; 唐诗慧
Original assignee: 百度在线网络技术（北京）有限公司
Priority date: 2014-03-17
Filing date: 2014-12-18
Publication date: 2015-09-24
Also published as: CN104063418A

Abstract

A method and a device for search and recommendation, providing suitable recommended content according to user-inputted search terms. The search and recommendation method comprises reception of a search term inputted by a user, and determination of the nature of said search term, said search term nature comprising: whether the search term aims at a clear objective or whether the search term has a more fuzzy intention; displaying to the user corresponding recommended content according to the nature of the search term. The present method allows provision of suitable recommended content according to user-inputted search terms.

Description

Search recommendation method and device

Cross-reference to related applications

The present application claims the priority of the Chinese patent application number "201410098806.9", which is filed on March 17, 2014 by Baidu Online Network Technology (Beijing) Co., Ltd., and whose name is "search recommendation method and device".

Technical field

The present invention relates to the field of network communication technologies, and in particular, to a search recommendation method and apparatus.

Background technique

Users often search for the information they need in the vast amount of information on the Internet, and search engines are becoming an indispensable tool. After the user enters the search term, the search engine can obtain the search result from the server and display it to the user. In order to improve the user experience, the search engine can also provide recommendation information to the user, and the search engine can display information related to the search term on the right side of the search result for the user's reference. For example, when the user searches for Korean drama, some specifics are provided on the right side. The Korean drama of the name, the user can select the recommended information to view again.

When a user conducts a search, it is generally conducted to have a clear search, such as entering a search term with a clear intention. However, at some point, the user also performs some untargeted searches, for example, the user inputs words such as "1", "asdf", "ddddd", etc. with vague intent.

In the related art, words related to such words are still provided in the right side for such words having vague intentions, but such recommended contents are obviously inappropriate.

Summary of the invention

The present invention aims to solve at least one of the technical problems in the related art to some extent.

To this end, it is an object of the present invention to provide a search recommendation method that can provide suitable recommendation content to a user based on a search term input by a user.

Another object of the present invention is to provide a search recommendation device.

In order to achieve the above object, the search recommendation method according to the first aspect of the present invention includes: receiving a search term input by a user; determining a property of the search term, the property of the search term includes: the search term is clear a word of interest, or the search term is a word with a fuzzy intent; according to the nature of the search word, the corresponding recommended content is presented to the user

The search recommendation method proposed by the embodiment of the first aspect of the present invention, by recommending a word with a fuzzy intention The recommended content can add interest, for example, the user can view some small jokes, etc.; and can improve the interaction, for example, the user can view more content, and the like, and the user can use the recommended content to complete the specific scene requirement, for example, the user is only in the Measuring the speed of the network, then you can recommend the application of measuring the speed of the network to meet user needs. These can improve the user experience, enhance user stickiness, meet specific scenario needs, and provide new resources for commercial delivery.

In order to achieve the above object, the search recommendation apparatus according to the second aspect of the present invention includes: a receiving module, configured to receive a search term input by a user; and a determining module, configured to determine a property of the search term, where the search term is The property includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent; the presentation module is configured to display the corresponding recommended content to the user according to the nature of the search term. .

The search recommendation device proposed by the embodiment of the second aspect of the present invention can increase the interest by recommending special recommendation content for a word with a fuzzy intention, for example, the user can view some small jokes, etc., and can improve the interaction, for example, the user can View more content, etc., and users can use the recommended content to complete specific scene requirements. For example, if the user is only measuring the network speed, then the application of the network speed can be recommended to meet the user's needs. These can improve the user experience, enhance user stickiness, meet specific scenario needs, and provide new resources for commercial delivery.

In order to achieve the above object, a client device according to a third aspect of the present invention includes: a housing, a processor, a memory, a circuit board, and a power supply circuit, wherein the circuit board is disposed inside the space enclosed by the housing, and the processor And the memory is disposed on the circuit board; the power circuit is configured to supply power to each circuit or device of the client device; the memory is used to store the executable program code; and the processor is operable to read the executable program code stored in the memory. Executing a program corresponding to the program code, configured to: receive a search term input by a user; determine a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or, The search term is a word with a fuzzy intent; according to the nature of the search term, the corresponding recommended content is presented to the user

The client device according to the embodiment of the third aspect of the present invention can increase the interest by recommending special recommended content for words with fuzzy intent, for example, the user can view some small jokes, etc., and can improve the interaction, for example, the user can View more content, etc., and users can use the recommended content to complete specific scene requirements. For example, if the user is only measuring the network speed, then the application of the network speed can be recommended to meet the user's needs. These can improve the user experience, enhance user stickiness, meet specific scenario needs, and provide new resources for commercial delivery.

The additional aspects and advantages of the invention will be set forth in part in the description which follows.

DRAWINGS

The above and/or additional aspects and advantages of the present invention will become apparent and readily understood from

FIG. 1 is a schematic flowchart of a search recommendation method according to an embodiment of the present invention;

2 is a schematic flowchart of a search recommendation method according to another embodiment of the present invention;

FIG. 3a is a schematic diagram of a recommended content according to an embodiment of the present invention; FIG.

FIG. 3b is a schematic diagram of another recommended content in the embodiment of the present invention; FIG.

4 is a schematic diagram of another recommended content in an embodiment of the present invention;

FIG. 5 is a schematic flowchart of a search recommendation method according to another embodiment of the present invention; FIG.

FIG. 6 is a schematic structural diagram of a search recommendation apparatus according to another embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a search recommendation apparatus according to another embodiment of the present invention.

detailed description

The embodiments of the present invention are described in detail below, and the examples of the embodiments are illustrated in the drawings, wherein the same or similar reference numerals are used to refer to the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the accompanying drawings are intended to be illustrative of the invention and are not to be construed as limiting. Rather, the invention is to cover all modifications, modifications and equivalents within the spirit and scope of the appended claims.

FIG. 1 is a schematic flowchart of a search recommendation method according to an embodiment of the present invention, where the method includes:

S11: The search engine receives the search term input by the user.

Among them, the search term can be a word with a clear purpose, for example, "How does Tiananmen go", such as the need to obtain clear search results. or,

Search terms can also be words that have no clear purpose, that is, words with vague intent, and such word users do not need to obtain explicit search results, for example, "1", "asdf", "ddddd".

S12: The search engine determines the nature of the search term, and the properties of the search term include: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

As described above, search terms can be divided into words with a clear purpose, and words with a fuzzy intent.

The search engine can distinguish each word in advance, and divides it into a first group of words for recording words with a clear purpose and a second group of words for recording words with fuzzy intent. After the user inputs the search term, the search engine can view the two sets of words. If the search term is in the first set of words, the search term is determined to be a word with a clear purpose, and if the search term is in the second set of words, the search is determined. Words are words with vague intent.

S13: The search engine presents the corresponding recommended content to the user according to the nature of the search term.

Among them, the recommended content can be displayed on the right side of the search results.

For words with a clear purpose, the search engine can be similar to the processing in the related art, and the content related to the word with a clear purpose is recommended on the right side. For example, when the user searches for "how to go to Tiananmen," the right side will recommend "Beijing fun." Land: Temple of Heaven, Summer Palace..." and so on.

For words with fuzzy intent, such as when the user searches for "1", the search engine is no longer providing "related numbers: 2 3..." related words, but special suggestions for words with vague intent. The recommended content can provide good interactivity and fun, or meet the needs of the feature scene.

In this embodiment, since the user inputs a word with a fuzzy intent, it may be because of boring or to measure the network speed, etc., and it is not necessary to obtain a clear search result. Therefore, providing the recommended content of the above special setting can better meet the user's needs. , to improve the fun, can guide users to the resources of interest; and can improve interactivity and improve user stickiness. And the recommended content can be set as a commercial resource, providing another way for commercialization.

2 is a schematic flowchart of a search recommendation method according to another embodiment of the present invention, where the method includes:

S21: The search engine receives a search term input by a user, the search term being a word with a fuzzy intent.

For example, as shown in Figure 3a, the user enters "1".

S22: The search engine recommends the first recommended content to the user on the right side of the search result.

The first recommendation content may include:

N applications; and/or,

M non-apply recommended content;

Among them, N and M are preset values.

The non-application recommendation content includes at least one of the following items:

Jokes, games, pictures, videos, post it.

Referring to FIG. 3a, the first recommendation content includes four applications and the non-application recommended content is a joke. Among them, 4 should be “measuring speed”, “seeing eggs”, “12306” and “163 mailbox”.

The above application may include an application that satisfies a specific scenario requirement. For example, if the user inputs a word with a fuzzy intent only to measure the network speed, then the first recommended content may include an application of “measuring network speed” as shown in FIG. 3a. Specific scenario needs.

In addition, as a means of commercial delivery, the application included in the first recommended content may also include an application of one or some merchants, such as an application including the No. 1 store.

The M non-apply recommended content is randomly selected from the preset L contents, L>M.

For example, for a joke recommendation, see Figure 3a, two jokes can be recommended each time, and 50 jokes can be pre-configured, these two jokes being randomly selected among the 50 jokes.

Further, the M non-apply recommended content is changed from the L content according to a user selection.

For example, the user can click on "More Jokes" in Figure 3a to get additional jokes out of 50 jokes.

In addition, the above-mentioned recommended content may be other content, for example, the content shown in FIG. 3b.

The above-mentioned FIG. 3a is an example in which the non-application recommendation content is a joke. It can be understood that the non-application recommendation content may also be other content. For example, referring to FIG. 4, the non-application recommendation content is respectively a small game. , pictures, videos, Post it.

It can be understood that the application given in this embodiment and the non-application recommendation content are only an example, and other recommended content may also be presented.

Further, the user may also share the first recommended content, that is, the method may further include:

S23: The search engine acquires the shared content selected by the user in the first recommended content.

S24: The search engine shares the shared content to a pre-set website.

For example, if the user wants to share the "egg", then as shown in Figure 3, "I found Baidu's egg pool in boring" to the set website, for example, Weibo, Renren or WeChat.

This embodiment can increase the interest by recommending special recommendation content for words with fuzzy intent, for example, the user can view some small jokes, etc.; and can improve the interaction, for example, the user can view more content, etc., and the user can Use the recommended content to complete the specific scenario requirements. For example, if the user is only measuring the network speed, then the application of the network speed can be recommended to meet the user's needs. These can improve the user experience, enhance user stickiness, meet specific scenario needs, and provide new resources for commercial delivery.

FIG. 5 is a schematic flowchart of a search recommendation method according to another embodiment of the present invention, where the method includes:

S51: The search engine receives a search term input by the user, and the search term is a word with a fuzzy intent.

S52: The search engine determines the user's emotion according to the search term input by the user.

The search engine may pre-categorize each word into a kind of emotion classification, and then determine the user's emotion according to the emotion classification to which the search word input by the user belongs, for example, happiness, sadness, boring, and the like. For example, the user enters "boring" to determine that the user's mood is boring.

S53: The search engine obtains the recommended content corresponding to the emotion of the user.

The search engine may obtain recommended content corresponding to the user's emotion from the local or the server. The correspondence between the user's emotion and the recommended content may be pre-configured in the local or the server. For example, multiple sad songs corresponding to the sad mood may be pre-configured, or multiple jokes corresponding to the happy mood may be pre-configured, or pre-configured. Multiple stickers corresponding to boring emotions.

S54: The search engine presents the recommended content corresponding to the user's emotion to the user on the right side of the search result.

For example, when the user is happy, a joke or the like is recommended to the user.

On the basis of the foregoing embodiments, the present embodiment can also detect the user's emotions by providing the user's emotions and providing corresponding recommended content, and provide more suitable recommended content, thereby further improving the user experience and enhancing the user's stickiness.

FIG. 6 is a schematic structural diagram of a search recommendation apparatus according to another embodiment of the present invention. The apparatus 60 includes a receiving module 61, a determining module 62, and a presentation module 63.

The receiving module 61 is configured to receive a search term input by the user;

Among them, the search term can be a word with a clear purpose, for example, "How does Tiananmen go?" Identify the words of the search results. or,

The determining module 62 is configured to determine a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

The presentation module 63 is configured to present the corresponding recommended content to the user according to the nature of the search term.

For words with fuzzy intent, such as when the user searches for "1", the search engine is no longer providing related words such as "relevant numbers: 2, 3...", but specifically sets the recommended content for words with fuzzy intent. This recommendation can provide good interactivity and fun, or meet the needs of the feature scene.

In an embodiment, the presentation module is specifically configured to:

When the search term is a word with a fuzzy intent, the first recommended content is presented to the user.

In an embodiment, the first recommended content includes:

N applications; and/or,

M non-apply recommended content;

Among them, N and M are preset values.

In one embodiment, the non-application recommendation content includes at least one of the following items:

Jokes, games, pictures, videos, post it.

For example, as shown in Figure 3a, the user enters "1". Referring to FIG. 3a, the first recommendation content includes four applications and the non-application recommended content is a joke. Among them, 4 should be “measuring speed”, “seeing eggs”, “12306” and “163 mailbox”.

In one embodiment, the M non-apply recommended content is randomly selected from the preset L contents, L>M.

In one embodiment, the M non-apply recommended content is changed from the L content according to a user selection.

In an embodiment, the first recommendation content includes content corresponding to different emotions, and the presentation module is specifically configured to:

Determining the emotion of the user according to the word with a fuzzy intent;

And displaying, according to the emotion of the user, content corresponding to the emotion of the user in the first recommended content to the user.

In this embodiment, since the user inputs a word with a fuzzy intent, it may be because of boring or to measure the network speed, etc., and it is not necessary to obtain a clear search result. Therefore, providing the recommended content of the above special setting can better meet the user's needs. , to improve the fun, can guide users to the resources of interest; and can improve interactivity and improve user stickiness. And the recommended content can be set as a commercial resource, providing another way for commercialization. In this embodiment, by determining user emotions and providing corresponding recommended content, the user's emotions can also be perceived, and more Appropriate recommendation content to further enhance the user experience and enhance user stickiness.

FIG. 7 is a schematic structural diagram of a search recommendation apparatus according to another embodiment of the present invention. The embodiment further includes an acquisition module 64 and a sharing module 65 on the basis of the previous embodiment.

The obtaining module 64 is configured to obtain shared content selected by the user in the first recommended content;

The sharing module 65 is configured to share the shared content to a pre-set website.

The embodiment of the invention further provides a client device, which comprises a casing, a processor, a memory, a circuit board and a power supply circuit, wherein the circuit board is disposed inside the space enclosed by the casing, the processor and the memory Set on the circuit board; power circuit for powering various circuits or devices of the client device; memory for storing executable program code; the processor running and executing the program by reading executable program code stored in the memory The program corresponding to the code is used to perform the following steps:

S11': receiving a search term input by the user.

S12': determining a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

S13': displaying the corresponding recommended content to the user according to the nature of the search term.

For words with a clear purpose, the search engine can be similar to the processing in the related technology, and the recommendation and the right side are on the right. The content related to the purpose of the word, for example, when the user searches for "how to go to Tiananmen", the right side will recommend "Beijing fun place: Temple of Heaven, Summer Palace..." and so on.

In another embodiment, the processor runs a program corresponding to the executable program code by reading executable program code stored in the memory for performing the following steps:

S21': The search engine receives a search term input by the user, the search term being a word with a fuzzy intent.

For example, as shown in Figure 3a, the user enters "1".

S22': The search engine recommends the first recommended content to the user on the right side of the search result.

The first recommendation content may include:

N applications; and/or,

M non-apply recommended content;

Among them, N and M are preset values.

Jokes, games, pictures, videos, post it.

S23': The search engine acquires the shared content selected by the user in the first recommended content.

S24': The search engine shares the shared content to a pre-set website.

S51': The search engine receives a search term input by the user, the search term being a word with a fuzzy intent.

S52': The search engine determines the emotion of the user according to the search term input by the user.

S53': The search engine acquires recommended content corresponding to the emotion of the user.

S54': The search engine presents the recommended content corresponding to the user's emotion to the user on the right side of the search result.

This embodiment can also determine the user's emotions and provide corresponding recommended content on the basis of the above embodiments. Perceive user sentiment, provide more appropriate recommended content, further improve user experience and enhance user stickiness.

An embodiment of the present invention further provides an electronic device, including:

One or more processors;

Memory

One or more programs, the one or more programs being stored in the memory, and when executed by the one or more processors, do the following:

Receiving search terms entered by the user;

Determining a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

According to the nature of the search term, the corresponding recommended content is presented to the user.

It should be noted that in the description of the present invention, the terms "first", "second" and the like are used for descriptive purposes only, and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" is two or more unless otherwise specified.

Any process or method description in the flowcharts or otherwise described herein may be understood to represent a module, segment or portion of code that includes one or more executable instructions for implementing the steps of a particular logical function or process. And the scope of the preferred embodiments of the invention includes additional implementations, in which the functions may be performed in a substantially simultaneous manner or in an opposite order depending on the functions involved, in the order shown or discussed. It will be understood by those skilled in the art to which the embodiments of the present invention pertain.

It should be understood that portions of the invention may be implemented in hardware, software, firmware or a combination thereof. In the above-described embodiments, multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.

One of ordinary skill in the art can understand that all or part of the steps carried by the method of implementing the above embodiments can be completed by a program to instruct related hardware, and the program can be stored in a computer readable storage medium. When executed, one or a combination of the steps of the method embodiments is included.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module. The above integrated modules can be implemented in the form of hardware or in the form of software functional modules. The integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.

The above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

In the description of the present specification, the description with reference to the terms "one embodiment", "some embodiments", "example", "specific example", or "some examples" and the like means a specific feature described in connection with the embodiment or example. A structure, material or feature is included in at least one embodiment or example of the invention. In the present specification, the schematic representation of the above terms does not necessarily mean the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in a suitable manner in any one or more embodiments or examples.

In the description of the present invention, it is to be understood that the terms "center", "longitudinal", "transverse", "length", "width", "thickness", "upper", "lower", "front", " After, "Left", "Right", "Vertical", "Horizontal", "Top", "Bottom", "Inside", "Outside", "Clockwise", "Counterclockwise", "Axial", The orientation or positional relationship of the "radial", "circumferential" and the like is based on the orientation or positional relationship shown in the drawings, and is merely for convenience of description of the present invention and simplified description, and does not indicate or imply the indicated device or component. It must be constructed and operated in a particular orientation, and is not to be construed as limiting the invention.

In the present invention, the terms "installation", "connected", "connected", "fixed" and the like shall be understood broadly, and may be either a fixed connection or a detachable connection, unless explicitly stated and defined otherwise. , or integrated; can be mechanical connection, or can be electrical connection; can be directly connected, or can be indirectly connected through an intermediate medium, can be the internal communication of two elements or the interaction of two elements. For those skilled in the art, the specific meanings of the above terms in the present invention can be understood on a case-by-case basis.

In the present invention, the first feature "on" or "under" the second feature may be a direct contact of the first and second features, or the first and second features may be indirectly through an intermediate medium, unless otherwise explicitly stated and defined. contact. Moreover, the first feature "above", "above" and "above" the second feature may be that the first feature is directly above or above the second feature, or merely that the first feature level is higher than the second feature. The first feature "below", "below" and "below" the second feature may be that the first feature is directly below or obliquely below the second feature, or merely that the first feature level is less than the second feature.

Although the embodiments of the present invention have been shown and described, it is understood that the above-described embodiments are illustrative and are not to be construed as limiting the scope of the invention. The embodiments are subject to variations, modifications, substitutions and variations.

Claims

A search recommendation method, comprising:

Receiving search terms entered by the user;

Determining a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

According to the nature of the search term, the corresponding recommended content is presented to the user.
The method according to claim 1, wherein the displaying the corresponding recommended content to the user according to the nature of the search term comprises:

When the search term is a word with a fuzzy intent, the first recommended content is presented to the user.
The method of claim 2, wherein the first recommended content comprises:

N applications; and/or,

M non-apply recommended content;

Among them, N and M are preset values.
The method according to claim 3, wherein the non-apply recommended content comprises at least one of the following items:

Jokes, games, pictures, videos, post it.
The method according to claim 3, wherein the M non-apply recommended content is randomly selected from the preset L contents, L>M.
The method of claim 5, wherein the M non-apply recommended content is changed from the L content according to a user selection.
The method of claim 2, further comprising:

Obtaining the shared content selected by the user in the first recommended content;

Share the shared content to a pre-set website.
The method according to claim 2, wherein the first recommended content comprises content corresponding to different emotions, and the presenting the first recommended content to the user comprises:

Determining the emotion of the user according to the word with a fuzzy intent;

And displaying, according to the emotion of the user, content corresponding to the emotion of the user in the first recommended content to the user.
A search recommendation device, comprising:

a receiving module, configured to receive a search term input by a user;

a determining module, configured to determine a property of the search term, the property of the search term includes: the search term has a word with a clear purpose, or the word is a word with a vague intention;

And a presentation module, configured to display the corresponding recommended content to the user according to the nature of the search term.
The device according to claim 9, wherein the presentation module is specifically configured to:

When the search term is a word with a fuzzy intent, the first recommended content is presented to the user.
The device according to claim 10, wherein the first recommended content comprises:

N applications; and/or,

M non-apply recommended content;

Among them, N and M are preset values.
The apparatus according to claim 11, wherein the non-applied recommended content comprises at least one of the following items:

Jokes, games, pictures, videos, post it.
The apparatus according to claim 11, wherein the M non-applied recommended content is randomly selected from the preset L contents, L>M.
The apparatus according to claim 13, wherein said M non-apply recommended content is changed from said L contents according to a user selection.
The device according to claim 10, further comprising:

An obtaining module, configured to acquire shared content selected by the user in the first recommended content;

a sharing module for sharing the shared content to a pre-set website.
The device according to claim 10, wherein the first recommended content comprises content corresponding to different emotions, and the presentation module is specifically configured to:

Determining the emotion of the user according to the word with a fuzzy intent;

And displaying, according to the emotion of the user, content corresponding to the emotion of the user in the first recommended content to the user.
An electronic device, comprising:

One or more processors;

Memory

One or more programs, the one or more programs being stored in the memory, and when executed by the one or more processors, do the following:

Receiving search terms entered by the user;

Determining a property of the search term, the property of the search term includes: the search term is a word with a clear purpose, or the search term is a word with a fuzzy intent;

According to the nature of the search term, the corresponding recommended content is presented to the user.