WO2015125229A1 - Information processing device, information processing method, and program - Google Patents

Information processing device, information processing method, and program Download PDF

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Publication number
WO2015125229A1
WO2015125229A1 PCT/JP2014/053891 JP2014053891W WO2015125229A1 WO 2015125229 A1 WO2015125229 A1 WO 2015125229A1 JP 2014053891 W JP2014053891 W JP 2014053891W WO 2015125229 A1 WO2015125229 A1 WO 2015125229A1
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WIPO (PCT)
Prior art keywords
price
bid
information processing
product
products
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PCT/JP2014/053891
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French (fr)
Japanese (ja)
Inventor
中村　健太郎
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楽天株式会社
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Priority to JP2014538013A priority Critical patent/JP5687808B1/en
Priority to PCT/JP2014/053891 priority patent/WO2015125229A1/en
Publication of WO2015125229A1 publication Critical patent/WO2015125229A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Definitions

  • the present invention relates to an information processing apparatus capable of providing an EC (Electronic Commerce) site service such as an auction site on the Internet, and an information processing method and program in the information processing apparatus.
  • EC Electronic Commerce
  • a product information column including text information such as a product name, manufacturer name, and product description is displayed in addition to a photo of the product. Is done.
  • a product seller (exhibitor) who can set an option to make a display column of his / her product stand out, for example, by paying a predetermined fee.
  • Patent Document 1 describes an example of setting for displaying a product to be displayed in a conspicuous manner as compared with other products. For example, in order to make a product stand out, there is a setting for displaying the product information of the product at a prominent position in the list. There is also a setting for highlighting the product information of the product. Examples of highlighting of product information include increasing the size of characters, making characters and backgrounds bright colors, or displaying predetermined images and marks (Patent Document 1). In the description paragraph [0061] etc.).
  • an object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of realizing effective listing by an exhibitor.
  • an information processing apparatus that accepts product listings and bids for products via a terminal device, and includes a storage unit, a setting unit, A selection unit, a generation unit, and a communication unit are provided.
  • the storage unit stores product information of each of the one or more products exhibited by the exhibitor, a bid due date and a current bid price of each of the one or more products.
  • the setting unit sets a target price for each of the one or more items displayed. Based on the stored bid deadline, the current bid price, and the set target price, the selection unit determines that the time from the one or more products to the bid deadline is smaller than a predetermined time.
  • the generation unit can generate display data including the product information so that the product information of the selected product is displayed in a conspicuous manner.
  • the communication unit can transmit the generated display data in response to a request from the terminal device.
  • a target price is set for the exhibited product. Based on the bid deadline, the current bid price, and the target price, a product that is displayed in a conspicuous manner is automatically selected. As a result, it is possible to realize an effective exhibition by the exhibitor.
  • the setting unit may set an average successful bid price for each type of product as the target price. This makes it possible to sell at a price close to the average successful bid price.
  • the average successful bid price may be an average successful bid price of all items of the same type that are listed. This makes it possible to sell at a price close to the average successful bid price of the entire product.
  • the average successful bid price may be an average successful bid price of the same type of products exhibited by the seller. This makes it possible to set a target price according to the sales performance for each exhibitor.
  • the said storage part may memorize
  • the setting unit may set the target price based on the immediate successful bid price. This makes it possible to effectively lead the bid price to the immediate winning bid price.
  • the setting unit may set the immediate successful bid price as the target price.
  • the immediate successful bid price may be set as the target price as it is.
  • the setting unit may set a price obtained by multiplying the immediate successful bid price by a predetermined ratio as the target price. This effectively increases the bid price.
  • the target price may be set by calculating the predetermined ratio. This makes it possible to set a target price according to the sales performance for each exhibitor.
  • the setting unit may correct the set target price according to a bid start price. This makes it possible to realize effective exhibition.
  • the setting unit may increase the target price when the bid start price is smaller than the target price and the difference is smaller than a predetermined threshold. This effectively increases the current bid price.
  • the setting unit may reduce the target price when the bid start price is smaller than the target price and the difference is larger than a predetermined threshold. Thereby, it is possible to prevent the display in a conspicuous manner from being performed wastefully.
  • the setting unit may increase the target price in accordance with a decrease in time until the bidding deadline. As a result, it is possible to raise the bid price near the bid deadline.
  • the information processing apparatus may further include an input unit that receives an input of the target price from the seller.
  • the setting unit may set the target price based on the received input of the target price.
  • the target price may be input by the exhibitor. As a result, it is possible to realize an effective exhibition by the exhibitor.
  • An information processing method is an information processing method by an information processing device that accepts an exhibition of a product and a bid for the product via a terminal device, Storing the product information of each of the one or more products exhibited by the seller, the bid due date and the current bid price of each of the one or more products; Setting a target price for each of the one or more items exhibited; Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Selecting a product whose price is smaller than the target price, Generating display data including the product information so that the product information of the selected product is displayed in a conspicuous manner, and transmitting the generated display data in response to a request from the terminal device Including doing.
  • a program is an information processing apparatus that accepts product listings and bids for products via a terminal device. Storing product information of each of the one or more products exhibited by the seller, a bid due date and a current bid price of each of the one or more products; Setting a target price for each of the one or more items exhibited; Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Selecting a product whose price is smaller than the target price; Generating display data including the product information so that the product information of the selected product is displayed in a prominent manner; Transmitting the generated display data in response to a request from the terminal device.
  • FIG. 1 is a diagram showing a configuration of an auction system according to the present embodiment.
  • this system includes an auction server 100 on the Internet 50 and a plurality of user terminals 200.
  • the auction server 100 functions as an information processing apparatus according to the present embodiment.
  • the auction server 100 is a server managed by the operator of the auction site, and is connected to the user terminal 200 via the Internet 50.
  • the auction server 100 accepts product listings and bids on products via the user terminal 200.
  • the auction server 100 executes various processes related to the auction.
  • the user terminal 200 is a terminal used by users who can participate in the auction, and is, for example, a smartphone, a mobile phone, a tablet PC (Personal Computer), a notebook PC, a desktop PC, or the like.
  • the user terminal 200 is used for product listing, bidding on products, input of information related to products, input of various settings related to auctions, and the like.
  • the auction server 100 In response to an access request from the user terminal 200, the auction server 100 generates a web page (HTML (Hyper Text Markup Language) document) having various information related to the products for sale in the auction, and sends it to the user terminal 200. Send back.
  • HTML Hyper Text Markup Language
  • the web page for example, a top page of the auction system, an auction page on which auction information being bid is posted, and the like are generated.
  • the auction page is typically a page set so that a product information column including text information such as product photos, product names, exhibitor names, manufacturer names, product descriptions, etc. is displayed in a list.
  • the user terminal 200 accesses the auction server 100, receives the web page, and displays it on the screen by a browser.
  • the user of the user terminal 200 can perform operations such as login, exhibition, bidding, successful bid, and browsing of various auction information via the screen displayed by the browser.
  • FIG. 2 is a diagram showing a hardware configuration of the auction server 100.
  • an auction server 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input / output interface 15, and a bus 14 for connecting them together. Is provided.
  • CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • the CPU 11 appropriately accesses the RAM 13 or the like as necessary, and comprehensively controls each block of the auction server 100 while performing various arithmetic processes.
  • the ROM 12 is a non-volatile memory in which an OS to be executed by the CPU 11, firmware such as programs and various parameters are fixedly stored.
  • the RAM 13 is used as a work area for the CPU 11 and temporarily holds the OS, various applications being executed, and various data being processed.
  • a display unit 16 an operation receiving unit 17, a storage unit 18, a communication unit 19 and the like are connected to the input / output interface 15.
  • the display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OELD (Organic Electro Luminescence Display), a CRT (Cathode Ray Tube), or the like.
  • LCD Liquid Crystal Display
  • OELD Organic Electro Luminescence Display
  • CRT Cathode Ray Tube
  • the operation receiving unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, and other input devices.
  • the operation reception unit 17 is a touch panel
  • the touch panel can be integrated with the display unit 16.
  • the storage unit 18 is, for example, a nonvolatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or other solid-state memory.
  • the storage unit 18 stores the OS, various applications, and various data.
  • the storage unit 18 stores a database of auction information including exhibitor information, product name, product description, product image, manufacturer name, etc., and auction information including bid price and bid end time. ing.
  • the bid price is information on bid prices that have been bid so far.
  • the bid end time is information corresponding to the bid deadline in the present embodiment.
  • the storage unit 18 stores the product information of each of the one or more products exhibited by the exhibitor, the bid due date and the current bid price of each of the one or more products.
  • the storage unit 18 also stores option setting information that allows the exhibitor to display the product information related to the exhibited product in a manner that is more prominent than the product information related to the exhibited product of other auctions.
  • the setting information includes the presence / absence of option setting and the type of option.
  • the option type is a type of setting for displaying product information in a prominent manner, and includes, for example, a setting for displaying product information in a prominent position, a setting for highlighting a product, and the like.
  • Examples of highlighting include capitalization of product information, addition of icons, change of the background color of the auction display column, and the like.
  • option setting is typically performed by charging from the user.
  • Billing is performed by paying a fee or paying a point held by an exhibitor.
  • option setting may be possible as a privilege according to the rank of the exhibitor.
  • Option setting may be free.
  • the storage unit 18 stores a target price, which will be described in detail later, and various information for calculating the target price.
  • the communication unit 19 is, for example, an NIC (Network Interface Card) for Ethernet, and performs communication processing with the user terminal 200. For example, an instruction or setting transmitted from the user terminal 200 is accepted via the communication unit 19. At this time, the communication unit 19 functions as an input unit according to the present embodiment.
  • NIC Network Interface Card
  • Information processing by the auction server 100 having the hardware configuration as described above is realized by cooperation between the software stored in the storage unit 18 or the ROM 12 and the hardware resources of the auction server 100. More specifically, the CPU 11 is realized by loading a program constituting the software stored in the storage unit 18 or the ROM 12 into the RAM 13 and executing the program.
  • the program is installed in the auction server 100 via a recording medium, for example.
  • the program may be installed in the auction server 100 via the Internet 50 or the like.
  • the CPU 11 executes a predetermined program, thereby realizing a setting unit, a selection unit, and a generation unit as software blocks. The operation of these blocks will be described in detail later. Note that dedicated hardware may be appropriately used to implement each block.
  • FIG. 3 is a diagram showing a configuration example of a database including auction information for each exhibited product among the databases of the auction server 100. Such information is mainly referred to when the auction page is generated.
  • the auction server 100 has a user information database, an auction database, a successful bid market database, and the like.
  • the user information database stores user information such as a user ID, login ID, password, name, gender, age, address, telephone number, e-mail address, and rank.
  • the auction database includes auction ID, user ID of the seller of the auction, product name, genre, product number, product description, bid start price, immediate successful bid price, bid start time, bid end time, delivery method, etc.
  • Bid information such as the bidder's user ID, bid price, and bid date and time, and bid information such as the bidder's user ID, successful bid price, and bid date are stored.
  • the product name, product genre, product number, and successful bid market price are stored in association with each product.
  • the successful bid market price is a market price indicating an estimate of how much can be sold when the product is exhibited.
  • the average successful bid price for each product may be stored in the successful bid market database.
  • a publicly known method may be used as a method for calculating a successful bid market price or a method for calculating an average successful bid price.
  • the database shown in FIG. 3 includes an exhibitor's user ID, auction ID, bid end time, current bid price, immediate successful bid price, target price, presence / absence of option setting, option type, product image corresponding to each auction, etc. Information is stored. These pieces of information are not stored in a database, and may be read from other databases such as the above-described user information database, auction database, and successful bid market database at a necessary timing.
  • the auction server 100 also has data such as a format for creating each web page by HTML.
  • FIG. 4 is a flowchart showing a flow of an operation for automatically setting an option for an item for sale.
  • the target unit sets a target price for each of one or more products exhibited by the exhibitor (step 101).
  • the target price is set when a product is listed and stored in the storage unit 18.
  • the target price is a price that serves as a reference for determining whether or not to set an option to display an item that is displayed in a conspicuous manner.
  • the selection unit selects a product whose time until the bid end time is shorter than a predetermined time as a product that is about to expire (step 102). Selection of a product that is about to expire is periodically executed at predetermined time intervals. Alternatively, it may be executed at a predetermined timing such as a timing when a request for an auction page is received.
  • a product whose current bid price is lower than the target price is selected as an option setting target product from among the near-term products.
  • Selected step 103. That is, in steps 102 and 103, the selection unit selects a product whose time until the bidding end time is smaller than a predetermined time and whose current bid price is smaller than the target price.
  • Options that are displayed in a prominent manner are set for the selected option setting target product. Then, a flag indicating that there is an option setting (denoted as “setting” in the drawing) is stored in the database shown in FIG. In the example illustrated in FIG. 3, an option is automatically set for a product whose auction ID is “abcde”, “cdefg”, or “efghij”.
  • FIG. 5 is a flowchart showing an operation flow when the auction server 100 according to the present embodiment generates and transmits a web page in response to a request from the user terminal 200.
  • the CPU 11 of the auction server 100 determines whether a request for an auction page has been received from the user terminal 200 by, for example, keyword search or genre search (step 201).
  • the generation unit responds to the request with an auction information display item corresponding to the keyword or genre (product image and text such as product name, exhibitor, product description, etc.) Information) is extracted for each auction. Then, it is incorporated into the auction page format as an auction list, and a web page is generated by HTML (step 202).
  • the generated web page of the auction page is transmitted to the requesting user terminal 200 by the communication unit 19 (step 203). Thereby, the auction page is displayed on the screen of the user terminal 200 by the browser.
  • the auction server 100 repeatedly executes the above process every time there is a page request from the user terminal 200.
  • FIG. 6 is a diagram illustrating an example of an auction page generated by the auction server 100 and displayed on the user terminal 200 in the present embodiment.
  • a menu display unit 62 including a plurality of tabs 61 for selecting each page such as a top page, a bidding page, an exhibition page, and a search page is displayed on the upper side of the screen 60. Is done.
  • a genre selection section 63 is displayed that allows the listed products to be searched by genre.
  • a search box 64 and a search button 65 for the user to search for a desired auction are displayed at the bottom of the menu display unit 62.
  • a list of auctions being exhibited according to the search contents of the user is displayed below the search box 64 and the search button 65.
  • Each auction display column 66 in the list registers the product image 67, product name, product description text information 68, current price (current bid price), immediate successful bid price, number of bids, remaining time, and the auction in the watch list.
  • an option for displaying the auction related to the auction display column 66a displayed at the top in a conspicuous manner is automatically set.
  • an icon 70 for making it stand out is added, and the text information 68 is displayed in capital letters.
  • the type of option executed when the option is automatically set is typically selected in advance by the user and stored in the storage unit 18 (see FIG. 3). However, a budget for setting options may be set in advance, and the option type may be automatically selected according to the type of product being exhibited.
  • the target price is set for the exhibited product by the auction server 100. Then, based on the bid end time, the current bid price, and the target price, a product displayed in a conspicuous manner is automatically selected. As a result, it is possible to save the trouble of setting options by the exhibitor, and it is possible to prevent forgetting the setting. As a result, it is possible to realize an effective exhibition by the exhibitor.
  • the average successful bid price for each product type is set as the target price. This makes it possible to sell at a price close to the average successful bid price.
  • the product type classification may be arbitrarily set. That is, which products are of the same type may be appropriately set for each product. For example, products of the same genre may be set as the same type of product, or products having the same product name may be set as the same type of product.
  • classification may be performed as appropriate based on the manufacturer name, model number, and the like.
  • the average successful bid price is typically calculated for all products of the same type that are listed in the auction. This makes it possible to sell at a price close to the average successful bid price of the entire product.
  • an average successful bid price calculated for the same type of product among one or more products exhibited by the exhibitor may be set as the target price.
  • the average of the successful bid prices that have been awarded in the past for the same type of products that are listed in the auction having the same user ID may be calculated as the average successful bid price.
  • the successful bid price of the same type of product differs depending on the seller. In other words, even the same type of product may be sold at a high price or at a low price due to the sales performance of the exhibitor. Therefore, by calculating an average successful bid price for each exhibitor and setting it as a target price, it becomes possible to appropriately set a target price corresponding to the sales performance of each exhibitor.
  • the target price may be set on the basis of the immediate successful bid price that is set immediately for each of the one or more items that are exhibited. This makes it possible to effectively lead the bid price to the immediate winning bid price.
  • the immediate successful bid price may be set as the target price as it is.
  • a price obtained by multiplying the immediate successful bid price by a predetermined ratio may be set as the target price.
  • the predetermined percentage to be multiplied by the immediate successful bid price may be set as appropriate.
  • the immediate successful bid price set for the successful bid item and the successful bid item are A predetermined ratio may be calculated based on the successful bid price.
  • the ratio between the immediate successful bid price and the successful bid price of a successful bid item exhibited by the exhibitor is used. Assume that the products exhibited by the seller are on average sold at 90% of the immediate winning bid price. In this case, 90% of the immediate successful bid price (price obtained by multiplying 9/10 as a predetermined ratio) is set as the target price. This makes it possible to set a target price according to the sales performance for each exhibitor.
  • the ratio between the immediate successful bid price and the successful bid price for the same type of product may be used as the predetermined ratio instead of all the successful bid items that the exhibitor has sent.
  • a ratio for limited items such as recently exhibited items may be used.
  • the target price setting method may be set as appropriate.
  • the target price setting method may be set as appropriate.
  • the set target price may be appropriately corrected by the setting unit.
  • the set target price may be corrected according to the bid start price.
  • the bid start price is typically set for each product by the exhibitor.
  • the setting unit appropriately corrects the target price based on the relationship between the target price and the bid start price. This makes it possible to realize effective exhibition.
  • the target price is corrected to be larger.
  • the bid start price is close to the target price, there is a high possibility that the current bid price will reach the target price at a relatively early stage. If this is done, options may not be set, and the effect of raising the bid price may be reduced. Therefore, when the bid price is close to the target price, the target price is corrected upward. This effectively increases the bid price.
  • the predetermined threshold value may be set arbitrarily.
  • the target price is corrected to be smaller.
  • the magnitude of this threshold value may be arbitrary, and is typically a value different from the above threshold value, but the same value may be used.
  • the bid start price is set sufficiently small, there is a high possibility that it is considered inevitable that a successful bid is made at a small price (for example, selling out). In such a case, useless highlighting or the like is executed, and if the user is charged without permission, it may be inconvenient for the exhibitor. Therefore, when the target price is sufficiently smaller than the bid start price, the target price is corrected downward. This makes it possible to suppress billing due to unnecessary highlighting or the like.
  • the correction when the set target price is larger than a predetermined double price of the bid start price, the correction may be executed.
  • a difference between a predetermined double price of the bid start price and the bid start price corresponds to a predetermined threshold value.
  • the target price may be greatly modified by the setting unit according to a decrease in the time until the bid end time.
  • the current bid amount may become smaller than the target amount, and highlighting or the like may start from that point.
  • the degree of target price increase for a decrease in remaining time may be set arbitrarily. As the remaining time decreases, the target price may be raised step by step by a predetermined price. Alternatively, the target price may be gradually increased as the remaining time decreases.
  • the target price may be set by the exhibitor. That is, the target price may be input by the user terminal 200 and the input may be received by the auction server 100 via the communication unit 19.
  • the setting unit sets a target price for each product based on the received target price input. For example, the target price is set so that the automatic mode and the manual mode can be selected. When the automatic mode is selected, the target price is automatically set as shown in the above embodiment. When the manual mode is selected, the input target price is set. Effective setting is realized by such setting.

Abstract

This information processing device is an information processing device for receiving offers of products for sale and bids for the products via a terminal device and is provided with a storage unit, a setting unit, a selection unit, a generation unit, and a communication unit. The storage unit stores product information about each of one or more products for sale offered by sellers, and the bidding time limit and the current bid for each of the one or more products. The setting unit sets a target price for each of the one or more products offered for sale. The selection unit selects, from among the one or more products, a product for which the time remaining in the bidding time limit is less than a predetermined time period and the current bid is lower than the target price, on the basis of the stored bidding time limits, the stored current bids, and the set target prices for the one or more products. The generation unit can generate display data including the product information about the selected product in such a way that the product information about the selected product can be distinctly displayed. The communication unit can transmit the generated display data in response to a request received from the terminal device.

Description

情報処理装置、情報処理方法及びプログラムInformation processing apparatus, information processing method, and program
　本発明は、インターネット上でオークションサイト等のＥＣ（Electronic Commerce）サイトサービスを提供可能な情報処理装置、当該情報処理装置における情報処理方法及びプログラムに関する。 The present invention relates to an information processing apparatus capable of providing an EC (Electronic Commerce) site service such as an auction site on the Internet, and an information processing method and program in the information processing apparatus.
　従来から、例えばオークションサイトやＥＣサイトにおいては、例えばユーザがキーワードやジャンルによって商品を検索すると、商品の写真のほか、商品名、メーカー名、商品説明等のテキスト情報からなる商品情報欄がリスト表示される。この際に、商品販売者（出品者）が、例えば所定の手数料を支払うことによって、自身の商品の表示欄を目立たせるオプションを設定可能なものも存在する。 Conventionally, on an auction site or EC site, for example, when a user searches for a product by keyword or genre, a product information column including text information such as a product name, manufacturer name, and product description is displayed in addition to a photo of the product. Is done. At this time, there is a product seller (exhibitor) who can set an option to make a display column of his / her product stand out, for example, by paying a predetermined fee.
　特許文献１には、出品する商品を他の商品と比べて目立つ態様で表示させる設定の例が記載されている。例えば商品を目立たせるために、その商品の商品情報をリスト内の目立つ位置に表示させる設定がある。また商品の商品情報を強調表示する設定もある。商品情報の強調表示の例としては、文字のサイズを大きくすること、文字や背景を鮮やかな色にすること、或いは、所定の画像やマークを表示させたりすること等が挙げられる（特許文献１の明細書段落[００６１]等）。 Patent Document 1 describes an example of setting for displaying a product to be displayed in a conspicuous manner as compared with other products. For example, in order to make a product stand out, there is a setting for displaying the product information of the product at a prominent position in the list. There is also a setting for highlighting the product information of the product. Examples of highlighting of product information include increasing the size of characters, making characters and backgrounds bright colors, or displaying predetermined images and marks (Patent Document 1). In the description paragraph [0061] etc.).
特開２０１２－２３４２７１号公報JP 2012-234271 A
　このような商品を目立つ態様で表示させる設定により、出品者は商品を効果的に出品することが可能となる。今後も効果的な出品を実現させるための技術は求められる。 The setting that displays such a product in a prominent manner enables the exhibitor to effectively sell the product. In the future, technology for realizing effective exhibition will be required.
　以上のような事情に鑑み、本発明の目的は、出品者による効果的な出品を実現させることが可能な情報処理装置、情報処理方法及びプログラムを提供することにある。 In view of the circumstances as described above, an object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of realizing effective listing by an exhibitor.
　上述の課題を解決するため、本発明の一形態に係る情報処理装置は、端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置であって、記憶部と、設定部と、選択部と、生成部と、通信部とを具備する。
　前記記憶部は、出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶する。
　前記設定部は、前記出品された１以上の商品の各々に目標価格を設定する。
　前記選択部は、前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択する。
　前記生成部は、前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成可能である。
　前記通信部は、前記生成された表示用データを前記端末装置からの要求に応じて送信可能である。 In order to solve the above-described problem, an information processing apparatus according to an aspect of the present invention is an information processing apparatus that accepts product listings and bids for products via a terminal device, and includes a storage unit, a setting unit, A selection unit, a generation unit, and a communication unit are provided.
The storage unit stores product information of each of the one or more products exhibited by the exhibitor, a bid due date and a current bid price of each of the one or more products.
The setting unit sets a target price for each of the one or more items displayed.
Based on the stored bid deadline, the current bid price, and the set target price, the selection unit determines that the time from the one or more products to the bid deadline is smaller than a predetermined time. And a product whose current bid price is smaller than the target price is selected.
The generation unit can generate display data including the product information so that the product information of the selected product is displayed in a conspicuous manner.
The communication unit can transmit the generated display data in response to a request from the terminal device.
　この情報処理装置では、出品された商品に目標価格が設定される。そして入札期限及び現在入札価格と目標価格とをもとに、目立つ態様で表示される商品が自動的に選択される。これにより出品者による効果的な出品を実現させることが可能となる。 In this information processing device, a target price is set for the exhibited product. Based on the bid deadline, the current bid price, and the target price, a product that is displayed in a conspicuous manner is automatically selected. As a result, it is possible to realize an effective exhibition by the exhibitor.
　前記設定部は、商品の種類ごとの平均落札価格を前記目標価格として設定してもよい。
　これにより平均落札価格に近い価格での販売が可能となる。 The setting unit may set an average successful bid price for each type of product as the target price.
This makes it possible to sell at a price close to the average successful bid price.
　前記平均落札価格は、出品された全ての同じ種類の商品の平均落札価格であってもよい。
　これにより商品全体の平均落札価格に近い価格での販売が可能となる。 The average successful bid price may be an average successful bid price of all items of the same type that are listed.
This makes it possible to sell at a price close to the average successful bid price of the entire product.
　前記平均落札価格は、前記出品者により出品された同じ種類の商品の平均落札価格であってもよい。
　これにより出品者ごとの販売の実績等に応じた目標価格を設定可能である。 The average successful bid price may be an average successful bid price of the same type of products exhibited by the seller.
This makes it possible to set a target price according to the sales performance for each exhibitor.
　前記記憶部は、前記１以上の商品の各々に設定された、即時に落札となる即時落札価格を記憶してもよい。この場合、前記設定部は、前記即時落札価格を基準として前記目標価格を設定してもよい。
　これにより即時落札価格まで入札価格を効果的に導くことが可能となる。 The said storage part may memorize | store the immediate successful bid price which becomes a successful bid immediately set to each of the said 1 or more goods. In this case, the setting unit may set the target price based on the immediate successful bid price.
This makes it possible to effectively lead the bid price to the immediate winning bid price.
　前記設定部は、前記即時落札価格を前記目標価格として設定してもよい。
　このように即時落札価格をそのまま目標価格として設定してもよい。 The setting unit may set the immediate successful bid price as the target price.
In this way, the immediate successful bid price may be set as the target price as it is.
　前記設定部は、前記即時落札価格に所定の割合を乗じた価格を前記目標価格として設定してもよい。
　これにより効果的に入札価格を引き上げることが可能となる。 The setting unit may set a price obtained by multiplying the immediate successful bid price by a predetermined ratio as the target price.
This effectively increases the bid price.
　前記設定部は、前記出品者により出品された落札済みの商品について、前記落札済みの商品に設定されていた前記即時落札価格と、当該落札済みの商品が落札された落札価格とをもとに前記所定の割合を算出して前記目標価格を設定してもよい。
　これにより出品者ごとの販売の実績等に応じた目標価格を設定可能である。 The setting unit, for the successful bid item sold by the seller, based on the immediate successful bid price set for the successful bid product and the successful bid price for the successful bid item The target price may be set by calculating the predetermined ratio.
This makes it possible to set a target price according to the sales performance for each exhibitor.
　前記設定部は、入札開始価格に応じて、前記設定した目標価格を修正してもよい。
　これにより効果的な出品を実現させることが可能となる。 The setting unit may correct the set target price according to a bid start price.
This makes it possible to realize effective exhibition.
　前記設定部は、前記入札開始価格が前記目標価格よりも小さく、かつその差が所定の閾値よりも小さい場合には、前記目標価格を大きくしてもよい。
　これにより効果的に現在入札価格を引き上げることが可能となる。 The setting unit may increase the target price when the bid start price is smaller than the target price and the difference is smaller than a predetermined threshold.
This effectively increases the current bid price.
　前記設定部は、前記入札開始価格が前記目標価格よりも小さく、かつその差が所定の閾値よりも大きい場合には、前記目標価格を小さくしてもよい。
　これにより目立つ態様での表示が無駄に行われることを防止することができる。 The setting unit may reduce the target price when the bid start price is smaller than the target price and the difference is larger than a predetermined threshold.
Thereby, it is possible to prevent the display in a conspicuous manner from being performed wastefully.
　前記設定部は、前記入札期限までの時間の減少に応じて、前記目標価格を大きくしてもよい。
　これにより入札期限間近での入札価格の引き上げを図ることが可能となる。 The setting unit may increase the target price in accordance with a decrease in time until the bidding deadline.
As a result, it is possible to raise the bid price near the bid deadline.
　前記情報処理装置は、前記出品者からの前記目標価格の入力を受け付ける入力部をさらに具備してもよい。この場合、前記設定部は、前記受け付けた前記目標価格の入力をもとに、前記目標価格を設定してもよい。
　このように出品者により目標価格が入力されてもよい。これにより出品者による効果的な出品を実現させることが可能となる。 The information processing apparatus may further include an input unit that receives an input of the target price from the seller. In this case, the setting unit may set the target price based on the received input of the target price.
Thus, the target price may be input by the exhibitor. As a result, it is possible to realize an effective exhibition by the exhibitor.
　本発明の一形態に係る情報処理方法は、端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置による情報処理方法であって、
　出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶すること、
　前記出品された１以上の商品の各々に目標価格を設定すること、
　前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択すること、
　前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成すること、及び
　前記生成された表示用データを前記端末装置からの要求に応じて送信することを含む。 An information processing method according to an aspect of the present invention is an information processing method by an information processing device that accepts an exhibition of a product and a bid for the product via a terminal device,
Storing the product information of each of the one or more products exhibited by the seller, the bid due date and the current bid price of each of the one or more products;
Setting a target price for each of the one or more items exhibited;
Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Selecting a product whose price is smaller than the target price,
Generating display data including the product information so that the product information of the selected product is displayed in a conspicuous manner, and transmitting the generated display data in response to a request from the terminal device Including doing.
　本発明の一形態に係るプログラムは、端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置に、
　出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶するステップと、
　前記出品された１以上の商品の各々に目標価格を設定するステップと、
　前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択するステップと、
　前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成するステップと、
　前記生成された表示用データを前記端末装置からの要求に応じて送信するステップと
　を実行させるものである。 A program according to an aspect of the present invention is an information processing apparatus that accepts product listings and bids for products via a terminal device.
Storing product information of each of the one or more products exhibited by the seller, a bid due date and a current bid price of each of the one or more products;
Setting a target price for each of the one or more items exhibited;
Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Selecting a product whose price is smaller than the target price;
Generating display data including the product information so that the product information of the selected product is displayed in a prominent manner;
Transmitting the generated display data in response to a request from the terminal device.
　以上のように、本発明によれば、出品者による効果的な出品を実現させることが可能となる。ここに記載された効果は必ずしも本発明を限定するものではなく、本発明は、本開示中に記載されたいずれかの効果が達成できればよい。 As described above, according to the present invention, it is possible to realize an effective exhibition by an exhibitor. The effects described here do not necessarily limit the present invention, and the present invention only needs to achieve any of the effects described in the present disclosure.
本発明の実施形態に係るオークションシステムの構成を示した図である。It is a figure showing composition of an auction system concerning an embodiment of the present invention. 上記システムにおけるオークションサーバのハードウェア構成を示した図である。It is the figure which showed the hardware constitutions of the auction server in the said system. 上記オークションサーバが有する、出品された商品ごとのオークション情報を含むデータベースの構成例を示した図である。It is the figure which showed the example of a structure of the database containing the auction information for every exhibited goods which the said auction server has. 上記オークションサーバが、出品された商品に対して自動的にオプションを設定する動作の流れを示したフローチャートである。It is the flowchart which showed the flow of the operation | movement in which the said auction server automatically sets an option with respect to the exhibited goods. 上記オークションサーバが、ユーザ端末からの要求に応じてウェブページを生成して送信する際の動作の流れを示したフローチャートである。It is the flowchart which showed the flow of operation | movement at the time of the said auction server producing | generating and transmitting a web page according to the request | requirement from a user terminal. 上記オークションサーバによって生成され、ユーザ端末上で表示されるオークションページの例を示した図である。It is the figure which showed the example of the auction page produced | generated by the said auction server and displayed on a user terminal.
　以下、本発明に係る実施形態を、図面を参照しながら説明する。 Embodiments according to the present invention will be described below with reference to the drawings.
　［システムの構成］
　図１は、本実施形態に係るオークションシステムの構成を示した図である。 [System configuration]
FIG. 1 is a diagram showing a configuration of an auction system according to the present embodiment.
　同図に示すように、このシステムは、インターネット５０上のオークションサーバ１００及び複数のユーザ端末２００を含む。オークションサーバ１００は、本実施形態に係る情報処理装置として機能する。 As shown in the figure, this system includes an auction server 100 on the Internet 50 and a plurality of user terminals 200. The auction server 100 functions as an information processing apparatus according to the present embodiment.
　オークションサーバ１００は、オークションサイトの運営者により管理されるサーバであり、ユーザ端末２００とインターネット５０を介して接続されている。オークションサーバ１００は、ユーザ端末２００を介した商品の出品及び商品への入札等を受け付ける。その他、オークションサーバ１００は、オークションに関する種々の処理を実行する。 The auction server 100 is a server managed by the operator of the auction site, and is connected to the user terminal 200 via the Internet 50. The auction server 100 accepts product listings and bids on products via the user terminal 200. In addition, the auction server 100 executes various processes related to the auction.
　ユーザ端末２００は、オークションに参加可能なユーザにより使用される端末であり、例えばスマートフォン、携帯電話、タブレットＰＣ（Personal Computer）、ノートブックＰＣ、デスクトップＰＣ等である。ユーザ端末２００を介して、商品の出品、商品への入札、商品に関する情報の入力、及びオークションに関する各種設定の入力等が行われる。 The user terminal 200 is a terminal used by users who can participate in the auction, and is, for example, a smartphone, a mobile phone, a tablet PC (Personal Computer), a notebook PC, a desktop PC, or the like. The user terminal 200 is used for product listing, bidding on products, input of information related to products, input of various settings related to auctions, and the like.
　オークションサーバ１００は、ユーザ端末２００からのアクセス要求に応じて、オークションに出品されている商品に関する各種情報等を有するウェブページ（ＨＴＭＬ（Hyper Text Markup Language）文書）を生成して、ユーザ端末２００へ返信する。 In response to an access request from the user terminal 200, the auction server 100 generates a web page (HTML (Hyper Text Markup Language) document) having various information related to the products for sale in the auction, and sends it to the user terminal 200. Send back.
　ウェブページとして、例えばオークションシステムのトップページや、入札中のオークション情報が掲載されたオークションページ等が生成される。オークションページは、典型的には、商品の写真、商品名、出品者名、メーカー名、商品説明等のテキスト情報からなる商品情報欄がリスト表示されるように設定されたページである。 As the web page, for example, a top page of the auction system, an auction page on which auction information being bid is posted, and the like are generated. The auction page is typically a page set so that a product information column including text information such as product photos, product names, exhibitor names, manufacturer names, product descriptions, etc. is displayed in a list.
　ユーザ端末２００は、オークションサーバ１００へアクセスし、上記ウェブページを受信して、ブラウザにより画面に表示する。ユーザ端末２００のユーザは、当該ブラウザによって表示された画面を介して、ログイン、出品、入札、落札及び各種オークション情報の閲覧等の操作を行なうことができる。 The user terminal 200 accesses the auction server 100, receives the web page, and displays it on the screen by a browser. The user of the user terminal 200 can perform operations such as login, exhibition, bidding, successful bid, and browsing of various auction information via the screen displayed by the browser.
［オークションサーバのハードウェア構成］
　図２は、上記オークションサーバ１００のハードウェア構成を示した図である。同図に示すように、オークションサーバ１００は、ＣＰＵ（Central Processing Unit）１１、ＲＯＭ（Read Only Memory）１２、ＲＡＭ（Random Access Memory）１３、入出力インタフェース１５、及び、これらを互いに接続するバス１４を備える。 [Hardware configuration of auction server]
FIG. 2 is a diagram showing a hardware configuration of the auction server 100. As shown in FIG. As shown in the figure, an auction server 100 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, an input / output interface 15, and a bus 14 for connecting them together. Is provided.
　ＣＰＵ１１は、必要に応じてＲＡＭ１３等に適宜アクセスし、各種演算処理を行いながらオークションサーバ１００の各ブロック全体を統括的に制御する。ＲＯＭ１２は、ＣＰＵ１１に実行させるＯＳ、プログラムや各種パラメータなどのファームウェアが固定的に記憶されている不揮発性のメモリである。ＲＡＭ１３は、ＣＰＵ１１の作業用領域等として用いられ、ＯＳ、実行中の各種アプリケーション、処理中の各種データを一時的に保持する。 The CPU 11 appropriately accesses the RAM 13 or the like as necessary, and comprehensively controls each block of the auction server 100 while performing various arithmetic processes. The ROM 12 is a non-volatile memory in which an OS to be executed by the CPU 11, firmware such as programs and various parameters are fixedly stored. The RAM 13 is used as a work area for the CPU 11 and temporarily holds the OS, various applications being executed, and various data being processed.
　入出力インタフェース１５には、表示部１６、操作受付部１７、記憶部１８、通信部１９等が接続される。 A display unit 16, an operation receiving unit 17, a storage unit 18, a communication unit 19 and the like are connected to the input / output interface 15.
　表示部１６は、例えばＬＣＤ（Liquid Crystal Display）、ＯＥＬＤ（Organic Electro Luminescence Display）、ＣＲＴ（Cathode Ray Tube）等を用いた表示デバイスである。 The display unit 16 is a display device using, for example, an LCD (Liquid Crystal Display), an OELD (Organic Electro Luminescence Display), a CRT (Cathode Ray Tube), or the like.
　操作受付部１７は、例えばマウス等のポインティングデバイス、キーボード、タッチパネル、その他の入力装置である。操作受付部１７がタッチパネルである場合、そのタッチパネルは表示部１６と一体となり得る。 The operation receiving unit 17 is, for example, a pointing device such as a mouse, a keyboard, a touch panel, and other input devices. When the operation reception unit 17 is a touch panel, the touch panel can be integrated with the display unit 16.
　記憶部１８は、例えばＨＤＤ（Hard Disk Drive）や、フラッシュメモリ（ＳＳＤ；Solid State Drive）、その他の固体メモリ等の不揮発性メモリである。当該記憶部１８には、上記ＯＳや各種アプリケーション、各種データが記憶される。 The storage unit 18 is, for example, a nonvolatile memory such as an HDD (Hard Disk Drive), a flash memory (SSD; Solid State Drive), or other solid-state memory. The storage unit 18 stores the OS, various applications, and various data.
　特に本実施形態において、記憶部１８は、出品者情報、商品名、商品説明、商品画像、メーカー名等の出品商品情報、及び、入札価格、入札終了時間等を含むオークション情報のデータベースを記憶している。入札価格は、現在までに入札された入札価格の情報である。また入札終了時間は、本実施形態において入札期限に相当する情報である。すなわち本実施形態では、記憶部１８により、出品者により出品された１以上の商品の各々の商品情報と、１以上の商品の各々の入札期限及び現在入札価格とが記憶される。 In particular, in the present embodiment, the storage unit 18 stores a database of auction information including exhibitor information, product name, product description, product image, manufacturer name, etc., and auction information including bid price and bid end time. ing. The bid price is information on bid prices that have been bid so far. The bid end time is information corresponding to the bid deadline in the present embodiment. In other words, in the present embodiment, the storage unit 18 stores the product information of each of the one or more products exhibited by the exhibitor, the bid due date and the current bid price of each of the one or more products.
　また記憶部１８は、出品者が、出品商品に関する商品情報を、他のオークションの出品商品に関する商品情報よりも目立つ態様で表示させるオプションの設定情報も記憶している。設定情報は、オプション設定の有無及びオプションの種別を含む。 The storage unit 18 also stores option setting information that allows the exhibitor to display the product information related to the exhibited product in a manner that is more prominent than the product information related to the exhibited product of other auctions. The setting information includes the presence / absence of option setting and the type of option.
　オプションの種別とは、商品情報を目立つ態様で表示させる設定の種別であり、例えば商品情報を目立つ位置に表示させる設定や、商品を強調表示する設定等がある。強調表示の例としては、例えば、商品情報の大文字化、アイコンの付加、オークション表示欄の背景色の変更等が挙げられる。 The option type is a type of setting for displaying product information in a prominent manner, and includes, for example, a setting for displaying product information in a prominent position, a setting for highlighting a product, and the like. Examples of highlighting include capitalization of product information, addition of icons, change of the background color of the auction display column, and the like.
　なおオプションの設定は、典型的には、ユーザからの課金により行われる。課金は、料金の支払いや出品者が有するポイントの支払いにより行われる。あるいは、出品者のランクに応じた特典として、オプション設定が可能となってもよい。なおオプション設定が無料であってもよい。 Note that the option setting is typically performed by charging from the user. Billing is performed by paying a fee or paying a point held by an exhibitor. Alternatively, option setting may be possible as a privilege according to the rank of the exhibitor. Option setting may be free.
　その他、記憶部１８には、後に詳しく説明する目標価格や、当該目標価格を算出するための種々の情報が記憶される。 In addition, the storage unit 18 stores a target price, which will be described in detail later, and various information for calculating the target price.
　通信部１９は、例えばEthernet用のＮＩＣ（Network Interface Card）であり、上記ユーザ端末２００との間の通信処理を担う。例えば通信部１９を介して、ユーザ端末２００から送信された指示や設定等が受け付けられる。この際には、通信部１９は、本実施形態に係る入力部として機能する。 The communication unit 19 is, for example, an NIC (Network Interface Card) for Ethernet, and performs communication processing with the user terminal 200. For example, an instruction or setting transmitted from the user terminal 200 is accepted via the communication unit 19. At this time, the communication unit 19 functions as an input unit according to the present embodiment.
　上記のようなハードウェア構成を有するオークションサーバ１００による情報処理は、記憶部１８またはＲＯＭ１２等に記憶されたソフトウェアと、オークションサーバ１００のハードウェア資源との協働により実現される。具体的には、ＣＰＵ１１が記憶部１８またはＲＯＭ１２等に記憶された、ソフトウェアを構成するプログラムをＲＡＭ１３にロードして実行することにより実現される。 Information processing by the auction server 100 having the hardware configuration as described above is realized by cooperation between the software stored in the storage unit 18 or the ROM 12 and the hardware resources of the auction server 100. More specifically, the CPU 11 is realized by loading a program constituting the software stored in the storage unit 18 or the ROM 12 into the RAM 13 and executing the program.
　プログラムは、例えば記録媒体を介してオークションサーバ１００にインストールされる。あるいは、インターネット５０等を介してプログラムがオークションサーバ１００にインストールされてもよい。 The program is installed in the auction server 100 via a recording medium, for example. Alternatively, the program may be installed in the auction server 100 via the Internet 50 or the like.
　本実施形態では、ＣＰＵ１１が所定のプログラムを実行することで、ソフトウェアブロックとしての設定部、選択部、及び生成部が実現される。これらのブロックの動作については後に詳しく説明する。なお各ブロックを実現するために専用のハードウェアが適宜用いられてもよい。 In the present embodiment, the CPU 11 executes a predetermined program, thereby realizing a setting unit, a selection unit, and a generation unit as software blocks. The operation of these blocks will be described in detail later. Note that dedicated hardware may be appropriately used to implement each block.
［オークションサーバのデータベース構成］
　図３は、上記オークションサーバ１００が有するデータベースのうち、出品された商品ごとのオークション情報を含むデータベースの構成例を示した図である。これらの情報は、主にオークションページが生成される際に参照される。 [Database configuration of auction server]
FIG. 3 is a diagram showing a configuration example of a database including auction information for each exhibited product among the databases of the auction server 100. Such information is mainly referred to when the auction page is generated.
　典型的には、オークションサーバ１００は、ユーザ情報データベース、オークションデータベース、及び落札相場データベース等を有している。ユーザ情報データベースには、ユーザＩＤ、ログインＩＤ、パスワード、氏名、性別、年齢、住所、電話番号、メールアドレス、ランク等のユーザ情報が記憶されている。 Typically, the auction server 100 has a user information database, an auction database, a successful bid market database, and the like. The user information database stores user information such as a user ID, login ID, password, name, gender, age, address, telephone number, e-mail address, and rank.
　オークションデータベースには、オークションＩＤ、そのオークションの出品者のユーザＩＤ、商品名、ジャンル、品番、商品説明、入札開始価格、即時落札価格、入札開始時間、入札終了時間、配送方法等といった出品情報、入札者のユーザＩＤ、入札価格、入札日時といった入札情報、落札者のユーザＩＤ、落札価格、落札日時といった落札情報が記憶されている。 The auction database includes auction ID, user ID of the seller of the auction, product name, genre, product number, product description, bid start price, immediate successful bid price, bid start time, bid end time, delivery method, etc. Bid information such as the bidder's user ID, bid price, and bid date and time, and bid information such as the bidder's user ID, successful bid price, and bid date are stored.
　落札相場データベースには、商品の商品名、商品のジャンル、商品の品番、及び落札相場が商品ごとに対応付けられて記憶されている。落札相場は、当該商品を出品したときに幾らで売れるかの目安を示す相場価格である。また落札相場データベースに、商品ごとの平均落札価格が記憶されてもよい。落札相場の算出方法や平均落札価格の算出方法としては、公知の方法が用いられてよい。 In the successful bid market database, the product name, product genre, product number, and successful bid market price are stored in association with each product. The successful bid market price is a market price indicating an estimate of how much can be sold when the product is exhibited. The average successful bid price for each product may be stored in the successful bid market database. A publicly known method may be used as a method for calculating a successful bid market price or a method for calculating an average successful bid price.
　図３に示すデータベースには、出品者のユーザＩＤ、オークションＩＤ、入札終了時間、現在入札価格、即時落札価格、目標価格、オプション設定の有無、オプションの種別、各オークションに対応する商品画像等の情報が記憶されている。これらの情報はデータベース化されず、必要なタイミングで、上記したユーザ情報データベース、オークションデータベース、及び落札相場データベース等の他のデータベースから読み出されてもよい。 The database shown in FIG. 3 includes an exhibitor's user ID, auction ID, bid end time, current bid price, immediate successful bid price, target price, presence / absence of option setting, option type, product image corresponding to each auction, etc. Information is stored. These pieces of information are not stored in a database, and may be read from other databases such as the above-described user information database, auction database, and successful bid market database at a necessary timing.
　その他、オークションサーバ１００は、各ウェブページをＨＴＭＬにより作成するためのフォーマット等のデータも有している。 In addition, the auction server 100 also has data such as a format for creating each web page by HTML.
［オークションサーバの動作］
　次に、以上のように構成されたオークションサーバ１００の動作について説明する。図４は、出品された商品に対して自動的にオプションを設定する動作の流れを示したフローチャートである。 [Operation of auction server]
Next, the operation of the auction server 100 configured as described above will be described. FIG. 4 is a flowchart showing a flow of an operation for automatically setting an option for an item for sale.
　設定部により、出品者により出品された１以上の商品の各々に目標価格が設定される（ステップ１０１）。典型的には、目標価格は商品が出品されたときに設定され、記憶部１８に記憶される。目標価格は、出品された商品に対して目立つ態様で表示させるオプションを設定するか否かを定める基準となる価格である。 The target unit sets a target price for each of one or more products exhibited by the exhibitor (step 101). Typically, the target price is set when a product is listed and stored in the storage unit 18. The target price is a price that serves as a reference for determining whether or not to set an option to display an item that is displayed in a conspicuous manner.
　選択部により、記憶部１８に記憶された入札終了時間をもとに、入札終了時間までの時間が所定の時間よりも小さい商品が、期限間近商品として選択される（ステップ１０２）。期限間近商品の選択は、所定の時間間隔で定期的に実行される。あるいは、オークションページのリクエストを受信したタイミング等、所定のタイミングで実行されてもよい。 Based on the bid end time stored in the storage unit 18, the selection unit selects a product whose time until the bid end time is shorter than a predetermined time as a product that is about to expire (step 102). Selection of a product that is about to expire is periodically executed at predetermined time intervals. Alternatively, it may be executed at a predetermined timing such as a timing when a request for an auction page is received.
　選択部により、記憶部１８に記憶された現在入札価格と、設定された目標価格とをもとに、期間間近商品のなかから、現在入札価格が目標価格よりも小さい商品がオプション設定対象商品として選択される（ステップ１０３）。すなわちステップ１０２及び１０３において、選択部により、入札終了時間までの時間が所定の時間よりも小さく、かつ現在入札価格が目標価格よりも小さい商品が選択される。 Based on the current bid price stored in the storage unit 18 by the selection unit and the set target price, a product whose current bid price is lower than the target price is selected as an option setting target product from among the near-term products. Selected (step 103). That is, in steps 102 and 103, the selection unit selects a product whose time until the bidding end time is smaller than a predetermined time and whose current bid price is smaller than the target price.
　選択されたオプション設定対象商品について、目立つ態様で表示されるオプションが設定される。そして図３に示すデータベースに、オプション設定が有る旨のフラグ（図中には「設定」と記載）が格納される。図３に示す例では、オークションＩＤが「ａｂｃｄｅ」「ｃｄｅｆｇ」「ｅｆｇｈｉｊ」である商品にオプションが自動的に設定される。 ∙ Options that are displayed in a prominent manner are set for the selected option setting target product. Then, a flag indicating that there is an option setting (denoted as “setting” in the drawing) is stored in the database shown in FIG. In the example illustrated in FIG. 3, an option is automatically set for a product whose auction ID is “abcde”, “cdefg”, or “efghij”.
　図５は、本実施形態におけるオークションサーバ１００が、ユーザ端末２００からの要求に応じてウェブページを生成して送信する際の動作の流れを示したフローチャートである。 FIG. 5 is a flowchart showing an operation flow when the auction server 100 according to the present embodiment generates and transmits a web page in response to a request from the user terminal 200.
　同図に示すように、オークションサーバ１００のＣＰＵ１１は、ユーザ端末２００から例えばキーワード検索やジャンル検索等によって、オークションページのリクエストが受信されたか否かを判断する（ステップ２０１）。 As shown in the figure, the CPU 11 of the auction server 100 determines whether a request for an auction page has been received from the user terminal 200 by, for example, keyword search or genre search (step 201).
　オークションページのリクエストがあった場合（Ｙｅｓ）、生成部は、上記リクエストに応じて、キーワードやジャンルに対応したオークションの情報表示項目（商品画像、及び、商品名、出品者、商品説明等のテキスト情報）を、オークションごとに抽出する。そしてそれをオークションページ用のフォーマットにオークションリストとして組み込んで、ＨＴＭＬによりウェブページを生成する（ステップ２０２）。 If there is a request for an auction page (Yes), the generation unit responds to the request with an auction information display item corresponding to the keyword or genre (product image and text such as product name, exhibitor, product description, etc.) Information) is extracted for each auction. Then, it is incorporated into the auction page format as an auction list, and a web page is generated by HTML (step 202).
　この際、目立つ態様で表示するオプションが設定されたオークションが存在する場合には、当該オークションに関してはオプションの種別に応じて、上記フォーマット上に強調表示等が設定される。続いて通信部１９により、上記生成されたオークションページのウェブページが、リクエスト元のユーザ端末２００へ送信される（ステップ２０３）。これによりユーザ端末２００の画面には、ブラウザによってオークションページが表示される。 At this time, if there is an auction in which an option to be displayed in a conspicuous manner exists, highlighting or the like is set on the format according to the type of option for the auction. Subsequently, the generated web page of the auction page is transmitted to the requesting user terminal 200 by the communication unit 19 (step 203). Thereby, the auction page is displayed on the screen of the user terminal 200 by the browser.
　オークションサーバ１００は、ユーザ端末２００からページリクエストがある度に、以上の処理を繰返し実行する。 The auction server 100 repeatedly executes the above process every time there is a page request from the user terminal 200.
　図６は、本実施形態においてオークションサーバ１００によって生成され、ユーザ端末２００上で表示されるオークションページの例を示した図である。 FIG. 6 is a diagram illustrating an example of an auction page generated by the auction server 100 and displayed on the user terminal 200 in the present embodiment.
　同図に示す例では、画面６０の上部側に、トップページ、入札用ページ、出品用ページ、及び検索ページ等の各ページを選択するための複数のタブ６１を含む、メニュー表示部６２が表示される。メニュー表示部６２の下部の左側には、出品された商品をジャンル別に探すことを可能とするジャンル選択部６３が表示される。 In the example shown in the figure, a menu display unit 62 including a plurality of tabs 61 for selecting each page such as a top page, a bidding page, an exhibition page, and a search page is displayed on the upper side of the screen 60. Is done. On the left side of the lower part of the menu display section 62, a genre selection section 63 is displayed that allows the listed products to be searched by genre.
　またメニュー表示部６２の下部には、ユーザが所望のオークションを検索するための検索ボックス６４及び検索ボタン６５が表示される。この検索ボックス６４及び検索ボタン６５の下部に、ユーザの検索内容に応じた出品中のオークションの一覧が表示される。 Further, a search box 64 and a search button 65 for the user to search for a desired auction are displayed at the bottom of the menu display unit 62. Below the search box 64 and the search button 65, a list of auctions being exhibited according to the search contents of the user is displayed.
　一覧中の各オークション表示欄６６は、商品画像６７、商品名、商品説明のテキスト情報６８、現在価格（現在入札価格）、即時落札価格、入札数、残り時間、及びそのオークションをウォッチリストに登録するためのウォッチリスト登録ボタン６９をそれぞれ有する。 Each auction display column 66 in the list registers the product image 67, product name, product description text information 68, current price (current bid price), immediate successful bid price, number of bids, remaining time, and the auction in the watch list. Each has a watch list registration button 69 for doing this.
　図６に示す例では、最上部に表示されたオークション表示欄６６ａに関するオークションについて、目立つ態様で表示するオプションが自動的に設定されている。図６に示すように、オークション表示欄６６ａでは、目立たせるためのアイコン７０が付加され、テキスト情報６８が大文字で表示されている。 In the example shown in FIG. 6, an option for displaying the auction related to the auction display column 66a displayed at the top in a conspicuous manner is automatically set. As shown in FIG. 6, in the auction display column 66a, an icon 70 for making it stand out is added, and the text information 68 is displayed in capital letters.
　自動的にオプションが設定された場合に実行されるオプションの種別は、典型的には、予めユーザにより選択されて記憶部１８に記憶されている（図３参照）。しかしながら、オプションの設定にかける予算が予め設定されており、出品している商品の種類等に応じて、自動的にオプションの種別が選択されてもよい。 The type of option executed when the option is automatically set is typically selected in advance by the user and stored in the storage unit 18 (see FIG. 3). However, a budget for setting options may be set in advance, and the option type may be automatically selected according to the type of product being exhibited.
　このように本実施形態に係るオークションシステムでは、オークションサーバ１００により、出品された商品に目標価格が設定される。そして入札終了時間及び現在入札価格と目標価格とをもとに、目立つ態様で表示される商品が自動的に選択される。これにより出品者によるオプション設定の手間を省くことが可能となり、また設定忘れ等を防ぐことが可能となる。この結果、出品者による効果的な出品を実現させることができる。 As described above, in the auction system according to this embodiment, the target price is set for the exhibited product by the auction server 100. Then, based on the bid end time, the current bid price, and the target price, a product displayed in a conspicuous manner is automatically selected. As a result, it is possible to save the trouble of setting options by the exhibitor, and it is possible to prevent forgetting the setting. As a result, it is possible to realize an effective exhibition by the exhibitor.
　以下、目標価格の設定方法の実施例をいくつか説明する。 Hereafter, some examples of the target price setting method will be described.
　例えば商品の種類ごとの平均落札価格が目標価格として設定される。これにより平均落札価格に近い価格での販売が可能となる。ここで「商品の種類」に関して、商品の種類分けは任意に設定されてよい。すなわちどの商品が同じ種類であるのかは、商品ごとに適宜設定されてよい。例えば同じジャンルの商品が同じ種類の商品として設定されてもよいし、同じ商品名の商品同士が同じ種類の商品として設定されてもよい。その他、メーカー名や型番等をもとに適宜種類分けが行われてよい。 For example, the average successful bid price for each product type is set as the target price. This makes it possible to sell at a price close to the average successful bid price. Here, regarding the “product type”, the product type classification may be arbitrarily set. That is, which products are of the same type may be appropriately set for each product. For example, products of the same genre may be set as the same type of product, or products having the same product name may be set as the same type of product. In addition, classification may be performed as appropriate based on the manufacturer name, model number, and the like.
　平均落札価格は、典型的には、オークションに出品された全ての同じ種類の商品を対象として算出される。これにより商品全体の平均落札価格に近い価格で販売が可能となる。 The average successful bid price is typically calculated for all products of the same type that are listed in the auction. This makes it possible to sell at a price close to the average successful bid price of the entire product.
　これに代えて、出品者により出品された１以上の商品のなかの、同じ種類の商品を対象として算出された平均落札価格が目標価格として設定されてもよい。すなわち同じユーザＩＤを有するオークションに出品された同じ種類の商品の、過去に落札された落札価格の平均が、平均落札価格として算出されてもよい。例えば出品者によって、同じ種類の商品の落札価格が異なる場合がある。すなわち同じ種類の商品であっても、出品者の販売実績等の影響により、高く売れたり安く売れたりする場合がある。従って出品者ごとに平均落札価格を算出し、それを目標価格として設定することで、出品者ごとの販売の実績等に応じた目標価格を適宜設定することが可能となる。 Alternatively, an average successful bid price calculated for the same type of product among one or more products exhibited by the exhibitor may be set as the target price. In other words, the average of the successful bid prices that have been awarded in the past for the same type of products that are listed in the auction having the same user ID may be calculated as the average successful bid price. For example, there are cases where the successful bid price of the same type of product differs depending on the seller. In other words, even the same type of product may be sold at a high price or at a low price due to the sales performance of the exhibitor. Therefore, by calculating an average successful bid price for each exhibitor and setting it as a target price, it becomes possible to appropriately set a target price corresponding to the sales performance of each exhibitor.
　出品された１以上の商品の各々に設定された、即時に落札となる即時落札価格を基準として目標価格が設定されてもよい。これにより即時落札価格まで入札価格を効果的に導くことが可能となる。 The target price may be set on the basis of the immediate successful bid price that is set immediately for each of the one or more items that are exhibited. This makes it possible to effectively lead the bid price to the immediate winning bid price.
　例えば即時落札価格がそのまま目標価格として設定されてもよい。あるいは即時落札価格に所定の割合を乗じた価格が目標価格として設定されてもよい。即時落札価格を基準とした目標価格を算出することで、効果的に入札価格を引き上げることができる。 For example, the immediate successful bid price may be set as the target price as it is. Alternatively, a price obtained by multiplying the immediate successful bid price by a predetermined ratio may be set as the target price. By calculating the target price based on the immediate successful bid price, the bid price can be effectively increased.
　即時落札価格に乗ずる所定の割合は適宜設定されてよいが、例えば出品者により出品された落札済みの商品について、落札済みの商品に設定されていた即時落札価格と、当該落札済みの商品が落札された落札価格とをもとに、所定の割合が算出されてもよい。 The predetermined percentage to be multiplied by the immediate successful bid price may be set as appropriate. For example, for the successful bid item that was sold by the seller, the immediate successful bid price set for the successful bid item and the successful bid item are A predetermined ratio may be calculated based on the successful bid price.
　例えば出品者が出品した落札済みの商品の、即時落札価格と落札価格との比が用いられる。出品者が出品した商品が、平均すると即時落札価格の９０％の価格で落札されているとする。この場合、即時落札価格の９０％の価格（所定の割合として９／１０を乗じた価格）が目標価格として設定される。これにより出品者ごとの販売実績等に応じた目標価格を設定することが可能となる。 For example, the ratio between the immediate successful bid price and the successful bid price of a successful bid item exhibited by the exhibitor is used. Assume that the products exhibited by the seller are on average sold at 90% of the immediate winning bid price. In this case, 90% of the immediate successful bid price (price obtained by multiplying 9/10 as a predetermined ratio) is set as the target price. This makes it possible to set a target price according to the sales performance for each exhibitor.
　なお、出品者が出品した落札済みの全ての商品ではなく、同じ種類の商品についての即時落札価格と落札価格との比が、所定の割合として用いられてもよい。あるいは、最近出品した商品等の、限定された商品についての比が用いられてもよい。 It should be noted that the ratio between the immediate successful bid price and the successful bid price for the same type of product may be used as the predetermined ratio instead of all the successful bid items that the exhibitor has sent. Alternatively, a ratio for limited items such as recently exhibited items may be used.
　その他、目標価格の設定方法は適宜設定されてよい。上記したような平均落札価格や即時落札価格を用いることで、目標価格として新たなパラメータを定める必要がなく、既存のシステムにおいて、本発明を容易に適用することが可能となる。このことは、落札相場をもとに目標価格を設定する場合にも同様である。 Other than that, the target price setting method may be set as appropriate. By using the average successful bid price or the immediate successful bid price as described above, it is not necessary to set a new parameter as the target price, and the present invention can be easily applied to an existing system. The same applies to the case where the target price is set based on the successful bid market price.
　設定された目標価格が、設定部により、適宜修正されてもよい。例えば入札開始価格に応じて、設定した目標価格が修正されてもよい。入札開始価格は、典型的には、出品者により商品ごとに設定される。設定部は、目標価格と、入札開始価格との関係をもとに、目標価格を適宜修正する。これにより効果的な出品を実現させることが可能となる。 The set target price may be appropriately corrected by the setting unit. For example, the set target price may be corrected according to the bid start price. The bid start price is typically set for each product by the exhibitor. The setting unit appropriately corrects the target price based on the relationship between the target price and the bid start price. This makes it possible to realize effective exhibition.
　修正方法の例として、入札開始価格が目標価格よりも小さく、かつその差が所定の閾値よりも小さい場合には、目標価格が大きくなるように修正される。入札開始価格が目標価格に近いと、比較的早い段階で現在入札価格が目標価格に達してしまう可能性が高い。そうするとオプションが設定されず、入札価格を引き上げる効果が低減してしまう可能性がある。従って入札価格が目標価格に近い場合には、目標価格を上方に修正する。これにより効果的に入札価格を引き上げることが可能となる。なお所定の閾値の大きさは任意に設定されてよい。 As an example of the correction method, when the bid start price is smaller than the target price and the difference is smaller than a predetermined threshold, the target price is corrected to be larger. When the bid start price is close to the target price, there is a high possibility that the current bid price will reach the target price at a relatively early stage. If this is done, options may not be set, and the effect of raising the bid price may be reduced. Therefore, when the bid price is close to the target price, the target price is corrected upward. This effectively increases the bid price. The predetermined threshold value may be set arbitrarily.
　一方、入札価格が目標価格よりも小さく、かつその差が所定の閾値よりも大きい場合には、目標価格が小さくなるように修正される。この閾値の大きさも任意でよく、典型的には、上記の閾値とは異なる値であるが、同じ値が用いられてもよい。 On the other hand, when the bid price is smaller than the target price and the difference is larger than a predetermined threshold, the target price is corrected to be smaller. The magnitude of this threshold value may be arbitrary, and is typically a value different from the above threshold value, but the same value may be used.
　入札開始価格が十分に小さく設定されている場合は、小さい価格で落札されても仕方ないと考えられている可能性が高い（例えば売り切り）。このような場合に無駄な強調表示等が実行され、勝手に課金がされてしまうと出品者にとって不都合となる場合がある。従って目標価格が入札開始価格よりも十分に小さい場合には、目標価格を下方に修正する。これにより無駄な強調表示等による課金を抑えること可能となる。 If the bid start price is set sufficiently small, there is a high possibility that it is considered inevitable that a successful bid is made at a small price (for example, selling out). In such a case, useless highlighting or the like is executed, and if the user is charged without permission, it may be inconvenient for the exhibitor. Therefore, when the target price is sufficiently smaller than the bid start price, the target price is corrected downward. This makes it possible to suppress billing due to unnecessary highlighting or the like.
　目標価格の下方への修正について、設定された目標価格が、入札開始価格の所定の倍の価格よりも大きい場合に、当該修正が実行されてもよい。この場合、入札開始価格の所定の倍の価格と、入札開始価格との差が、所定の閾値に相当する。 Regarding the downward revision of the target price, when the set target price is larger than a predetermined double price of the bid start price, the correction may be executed. In this case, a difference between a predetermined double price of the bid start price and the bid start price corresponds to a predetermined threshold value.
　設定部により、入札終了時間までの時間の減少に応じて、目標価格が大きく修正されてもよい。これにより入札終了時間に近づくと、現在入札額が目標額よりも小さくなり、その時点から強調表示等が開始される、といったことが起こり得る。この結果、入札終了時間間近での入札価格の引き上げを図ることが可能となる。 The target price may be greatly modified by the setting unit according to a decrease in the time until the bid end time. As a result, when the bid end time approaches, the current bid amount may become smaller than the target amount, and highlighting or the like may start from that point. As a result, it is possible to raise the bid price near the end time of bidding.
　残り時間の減少に対する目標価格の引き上げの度合いは任意に設定されてもよい。残り時間の減少に応じて、所定の価格分だけ段階的に目標価格が引き上げられてもよい。あるいは残り時間の減少にともなって、徐々に目標価格が引き上げられてもよい。 The degree of target price increase for a decrease in remaining time may be set arbitrarily. As the remaining time decreases, the target price may be raised step by step by a predetermined price. Alternatively, the target price may be gradually increased as the remaining time decreases.
［変形例］
　本発明は上述の実施形態にのみ限定されるものではなく、本開示の要旨を逸脱しない範囲内において種々変更され得る。 [Modification]
The present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the present disclosure.
　例えば、目標価格が出品者により設定されてもよい。すなわちユーザ端末２００により目標価格が入力され、その入力が通信部１９を介してオークションサーバ１００に受け付けられてもよい。設定部は、受け付けた目標価格の入力をもとに、商品ごとに目標価格を設定する。例えば目標価格の設定について、自動モードと手動モードとを選択可能に設定する。自動モードが選択された場合には、上記の実施形態に示したように自動的に目標価格が設定される。手動モードが選択された場合には、入力された目標価格が設定される。このような設定により効果的な出品が実現する。 For example, the target price may be set by the exhibitor. That is, the target price may be input by the user terminal 200 and the input may be received by the auction server 100 via the communication unit 19. The setting unit sets a target price for each product based on the received target price input. For example, the target price is set so that the automatic mode and the manual mode can be selected. When the automatic mode is selected, the target price is automatically set as shown in the above embodiment. When the manual mode is selected, the input target price is set. Effective setting is realized by such setting.
　上述の実施形態においては、本発明がオークションシステムに適用された例が示されたが、例えば電子商店街等の他のサービスに適用されてもよい。 In the above-described embodiment, an example in which the present invention is applied to an auction system is shown, but it may be applied to other services such as an online shopping mall, for example.
　１１…ＣＰＵ
　１８…記憶部
　１９…通信部
　５０…インターネット
　１００…オークションサーバ
　２００…ユーザ端末 11 ... CPU
DESCRIPTION OF SYMBOLS 18 ... Memory | storage part 19 ... Communication part 50 ... Internet 100 ... Auction server 200 ... User terminal

Claims (15)

  1. 　端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置であって、
    　出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶する記憶部と、
    　前記出品された１以上の商品の各々に目標価格を設定する設定部と、
    　前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択する選択部と、
    　前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成可能な生成部と、
    　前記生成された表示用データを前記端末装置からの要求に応じて送信可能な通信部と
    　を具備する情報処理装置。     An information processing device that accepts product listings and bids for products via a terminal device,
    A storage unit that stores product information of each of the one or more products exhibited by the seller, a bid due date and a current bid price of each of the one or more products;
    A setting unit for setting a target price for each of the one or more items exhibited;
    Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid A selection unit for selecting a product whose price is smaller than the target price;
    A generation unit capable of generating display data including the product information so that the product information of the selected product is displayed in a conspicuous manner;
    An information processing apparatus comprising: a communication unit capable of transmitting the generated display data in response to a request from the terminal device.
  2. 　請求項１に記載の情報処理装置であって、
    　前記設定部は、商品の種類ごとの平均落札価格を前記目標価格として設定する
    　情報処理装置。     The information processing apparatus according to claim 1,
    The said setting part sets the average successful bid price for every kind of goods as said target price. Information processing apparatus.
  3. 　請求項２に記載の情報処理装置であって、
    　前記平均落札価格は、出品された全ての同じ種類の商品の平均落札価格である
    　情報処理装置。     An information processing apparatus according to claim 2,
    The average successful bid price is an average successful bid price of all items of the same type that have been exhibited.
  4. 　請求項２に記載の情報処理装置であって、
    　前記平均落札価格は、前記出品者により出品された同じ種類の商品の平均落札価格である
    　情報処理装置。     An information processing apparatus according to claim 2,
    The average successful bid price is an average successful bid price of the same type of products exhibited by the seller.
  5. 　請求項１に記載の情報処理装置であって、
    　前記記憶部は、前記１以上の商品の各々に設定された、即時に落札となる即時落札価格を記憶し、
    　前記設定部は、前記即時落札価格を基準として前記目標価格を設定する
    　情報処理装置。     The information processing apparatus according to claim 1,
    The storage unit stores an immediate successful bid price which is set for each of the one or more products and is immediately awarded.
    The information processing apparatus, wherein the setting unit sets the target price based on the immediate successful bid price.
  6. 　請求項５に記載の情報処理装置であって、
    　前記設定部は、前記即時落札価格を前記目標価格として設定する
    　情報処理装置。     The information processing apparatus according to claim 5,
    The information processing apparatus, wherein the setting unit sets the immediate successful bid price as the target price.
  7. 　請求項５に記載の情報処理装置であって、
    　前記設定部は、前記即時落札価格に所定の割合を乗じた価格を前記目標価格として設定する
    　情報処理装置。     The information processing apparatus according to claim 5,
    The setting unit sets a price obtained by multiplying the immediate successful bid price by a predetermined ratio as the target price.
  8. 　請求項７に記載の情報処理装置であって、
    　前記設定部は、前記出品者により出品された落札済みの商品について、前記落札済みの商品に設定されていた前記即時落札価格と、当該落札済みの商品が落札された落札価格とをもとに前記所定の割合を算出して前記目標価格を設定する
    　情報処理装置。     The information processing apparatus according to claim 7,
    The setting unit, for the successful bid item sold by the seller, based on the immediate successful bid price set for the successful bid product and the successful bid price for the successful bid item An information processing apparatus that calculates the predetermined ratio and sets the target price.
  9. 　請求項１から８のうちいずれか１項に記載に記載の情報処理装置であって、
    　前記設定部は、入札開始価格に応じて、前記設定した目標価格を修正する
    　情報処理装置。     The information processing apparatus according to any one of claims 1 to 8,
    The setting unit corrects the set target price according to a bid start price.
  10. 　請求項９に記載に記載の情報処理装置であって、
    　前記設定部は、前記入札開始価格が前記目標価格よりも小さく、かつその差が所定の閾値よりも小さい場合には、前記目標価格を大きくする
    　情報処理装置。     The information processing apparatus according to claim 9,
    The setting unit increases the target price when the bid start price is smaller than the target price and the difference is smaller than a predetermined threshold.
  11. 　請求項９又は１０に記載に記載の情報処理装置であって、
    　前記設定部は、前記入札開始価格が前記目標価格よりも小さく、かつその差が所定の閾値よりも大きい場合には、前記目標価格を小さくする
    　情報処理装置。     The information processing apparatus according to claim 9 or 10,
    The setting unit reduces the target price when the bid start price is smaller than the target price and the difference is larger than a predetermined threshold value.
  12. 　請求項１から１１のうちいずれか１項に記載に記載の情報処理装置であって、
    　前記設定部は、前記入札期限までの時間の減少に応じて、前記目標価格を大きくする
    　情報処理装置。     The information processing apparatus according to any one of claims 1 to 11,
    The setting unit increases the target price according to a decrease in time until the bid deadline.
  13. 　請求項１から１２のうちいずれか１項に記載に記載の情報処理装置であって、
    　前記出品者からの前記目標価格の入力を受け付ける入力部をさらに具備し、
    　前記設定部は、前記受け付けた前記目標価格の入力をもとに、前記目標価格を設定する
    　情報処理装置。     The information processing apparatus according to any one of claims 1 to 12,
    Further comprising an input unit for receiving an input of the target price from the seller;
    The information processing apparatus, wherein the setting unit sets the target price based on the received target price input.
  14. 　端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置による情報処理方法であって、
    　出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶し、
    　前記出品された１以上の商品の各々に目標価格を設定し、
    　前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択し、
    　前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成し、
    　前記生成された表示用データを前記端末装置からの要求に応じて送信する
    　情報処理方法。     An information processing method by an information processing device that accepts product listings and bids for products via a terminal device,
    Storing the product information of each of the one or more products exhibited by the seller, the bid due date and the current bid price of each of the one or more products,
    Set a target price for each of the one or more items listed;
    Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Select a product whose price is lower than the target price,
    Generating display data including the product information so that the product information of the selected product is displayed in a prominent manner;
    An information processing method for transmitting the generated display data in response to a request from the terminal device.
  15. 　端末装置を介した商品の出品及び商品への入札を受け付ける情報処理装置に、
    　出品者により出品された１以上の商品の各々の商品情報と、前記１以上の商品の各々の入札期限及び現在入札価格とを記憶するステップと、
    　前記出品された１以上の商品の各々に目標価格を設定するステップと、
    　前記記憶された前記入札期限及び前記現在入札価格と前記設定された目標価格とをもとに、前記１以上の商品から、前記入札期限までの時間が所定の時間よりも小さく、かつ前記現在入札価格が前記目標価格よりも小さい商品を選択するステップと、
    　前記選択された商品の商品情報が目立つ態様で表示されるように、当該商品情報を含む表示用データを生成するステップと、
    　前記生成された表示用データを前記端末装置からの要求に応じて送信するステップと
    を実行させるプログラム。     In the information processing device that accepts product listings and bids for products via the terminal device,
    Storing product information of each of the one or more products exhibited by the seller, a bid due date and a current bid price of each of the one or more products;
    Setting a target price for each of the one or more items exhibited;
    Based on the stored bid deadline and the current bid price and the set target price, the time from the one or more products to the bid deadline is less than a predetermined time, and the current bid Selecting a product whose price is smaller than the target price;
    Generating display data including the product information so that the product information of the selected product is displayed in a prominent manner;
    Transmitting the generated display data in response to a request from the terminal device.
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JP2020013461A (en) * 2018-07-20 2020-01-23 株式会社メルカリ Information processing method, information processing device and program
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