WO2015109725A1

WO2015109725A1 - Method and device for setting startup channel, set-top box, server and system

Info

Publication number: WO2015109725A1
Application number: PCT/CN2014/079401
Authority: WO
Inventors: 张攀; 黄胜鲁
Original assignee: 中兴通讯股份有限公司
Priority date: 2014-01-24
Filing date: 2014-06-06
Publication date: 2015-07-30
Also published as: CN104811755A

Abstract

Disclosed are a method and device for setting a startup channel, a set-top box, a server and a system. The method comprises determining a preferred channel of a user at startup time according to the startup time and historical watching data of the user, and setting the preferred channel as a startup channel of the user at the startup time. The present invention solves the problem in the related art that rigid startup channel setting causes poor user experience, and has the beneficial effect of improving flexibility of the startup channel and thus improving user experience.

Description

TECHNICAL FIELD The present invention relates to the field of communications, and in particular to a method, an apparatus, a set top box, a server, and a system for setting a boot channel. Background technique

IPTV is a kind of video media service business. With the continuous maturity of technology and the in-depth development of its business, its number of users continues to increase, and IPTV technology is constantly developing. The traditional boot channel setting generally sets an initial boot channel. The user first displays the initial boot channel when the user turns on, and the user writes the channel back to the service database when the user shuts down. Channel. However, most users present a fairly high degree of periodicity while watching TV. For example, the last time I watched the CCTV-1 news channel at 7:10, the next 7:10 is usually watching the CCTV-1 news channel; for example, at 8 o'clock yesterday, I watched a certain TV series from Hunan Satellite TV, then this evening. At 8 o'clock, the most wanted to watch is also the TV series of the station; or every Friday night, I like to watch "Everyday", and I like to watch "World Football" every Monday night. That is to say, usually the channel that the user most wants to see when booting is not the channel when the computer was turned off last time. In the related art, the channel when the power is turned off is set to the boot channel, which is relatively rigid and the user experience is poor. In view of the problem that the setting of the boot channel in the related art does not conform to the user experience, an effective solution has not been proposed yet. SUMMARY OF THE INVENTION Embodiments of the present invention provide a method, an apparatus, a set top box, a server, and a system for setting a boot channel to solve at least the above problems. According to an aspect of the embodiments of the present invention, a method for setting a boot channel is provided, including: determining, according to a boot time of a user and historical viewing data, a preferred channel of the user at the boot time; setting the preference channel to The boot channel of the user at the boot time. Preferably, determining, according to the booting time and the historical viewing data, the preferred channel of the user at the booting time comprises: calculating, according to the historical viewing data, that the user has the longest historical stay time in each time period Determining, according to the boot time, a corresponding time period, determining that the channel with the longest historical dwell time corresponding to the corresponding time segment is the preferred channel; or counting the user according to the historical viewing data The channel with the longest historical dwell time of the time period corresponding to the machine time determines that the channel with the longest historical dwell time of the time period corresponding to the boot time is the preferred channel. Preferably, the channel that records the longest historical stay time of the user in each time period includes: setting a weight of each time slice in each time period and each time in an adjacent time period of each time period The weight of the slice; the user has the longest historical dwell time in the time period according to the weight of each time slice in each time period and the weight of each time slice in the adjacent time period Channel. Preferably, the basis for setting the weight of each time slice in each time period and the weight of each time slice in the adjacent time period of each time period includes at least one of the following: And/or the extent to which each time slice in the adjacent time period is adjacent to the current time; whether each time slice in each time period and/or adjacent time period belongs to the same time unit as the current time, The time unit includes any one of Monday to Sunday. Preferably, the channel that records that the user has the longest historical stay time in each time period is counted when the user is powered on or before the user turns on the power. Preferably, the determining, according to the booting time and the historical viewing data of the user, the user, before the preferred channel of the booting time, the method further includes: dividing a preset dividing period according to a preset dividing duration to obtain multiple a time period, where each time period corresponds to a plurality of time slices, and the time slice is historical viewing data corresponding to the time period in the preset time period. According to another aspect of the present invention, an apparatus for setting a boot channel is provided, including: a determining module, configured to determine a preferred channel of the user at the boot time according to a boot time and historical viewing data of the user; And a module configured to set the preference channel to the boot channel of the user at the boot time. Preferably, the determining module is further configured to: calculate, according to the historical viewing data, a channel whose user has the longest historical stay time in each time period; determine a corresponding time period according to the booting time, and determine the corresponding time The channel with the longest historical dwell time corresponding to the segment is the preferred channel; or according to the historical viewing data, the channel with the longest historical dwell time of the user corresponding to the boot time is counted, and the booting is determined. The channel with the longest historical dwell time of the time period corresponding to the time is the preferred channel. Preferably, the determining module further includes: a weight setting unit configured to set a weight of each time slice in each time period and a weight of each time slice in the adjacent time period of each time period And a statistical unit, configured to calculate, according to the weight of each time slice in each time period and the weight of each time slice in the adjacent time period, that the user has the longest historical stay time in the time period; Channel. According to another aspect of an embodiment of the present invention, a set top box is provided, comprising the apparatus of any of the above. According to another aspect of an embodiment of the present invention, there is provided a server comprising the apparatus of any of the above. According to still another aspect of the embodiments of the present invention, a system for setting a boot channel is provided, including: the server described above; a set top box, configured to acquire the boot channel from the server, and when the user boots The play content corresponding to the boot channel is transmitted to the user terminal. According to still another aspect of the embodiments of the present invention, a system for setting a boot channel is provided, including: a server configured to provide a play content; and the set top box described above is configured to play the boot channel correspondingly when the user is powered on The content is delivered to the user terminal. According to the embodiment of the present invention, the preferred channel of the user at the booting time is determined according to the boot time and the historical viewing data of the user, and the preferred channel is set as the booting channel of the user at the booting time, which solves the problem that the boot channel setting in the related technology does not conform to the rigidity. The user experience problem has the beneficial effect of improving the flexibility of the boot channel and improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are set to illustrate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the drawings: FIG. 1 is a flow chart of a method for setting a boot channel according to an embodiment of the present invention; FIG. 2 is a schematic structural diagram of an apparatus for setting a boot channel according to an embodiment of the present invention; FIG. 4 is a schematic structural diagram of another apparatus for setting a boot channel according to an embodiment of the present invention; FIG. 5 is a schematic structural diagram of a system for setting a boot channel according to an embodiment of the present invention; 6 is a flowchart of a first method for setting a boot channel according to a preferred embodiment of the present invention; FIG. 7 is a flowchart of a time slice generating method according to a preferred embodiment of the present invention; FIG. 8 is a diagram of a user booting according to an embodiment of the present invention. A flowchart of a channel setting method; and FIG. 9 is a flowchart of a method 3 of a channel at power-on according to a preferred embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict. The embodiment of the present invention provides a method for setting a boot channel. FIG. 1 is a flowchart of a method for setting a boot channel according to an embodiment of the present invention. As shown in FIG. 1 , the process includes the following steps: Step S102, according to a user booting The time and history viewing data determines a preference channel of the user at the boot time; and in step S104, the preference channel is set as the boot channel of the user at the boot time. Through the above steps, the method of setting the channel that the user is watching to the boot channel when the power is turned off in the related art is changed, and the problem that the boot channel setting rigidity in the related technology does not conform to the user experience is solved, and the flexibility of the boot channel is improved to improve the user experience. The benefits. In a preferred embodiment of the embodiment of the present invention, when determining the preferred channel of the user at the booting time according to the boot time and the historical viewing data, the following method may be implemented not only: According to the historical viewing data, the statistical user stays in the history in each time period. The channel with the longest time; determines the corresponding time period according to the boot time, and determines that the channel with the longest historical dwell time corresponding to the corresponding time segment is the preferred channel, and can also be implemented by the following method: According to the historical viewing data, the statistical user corresponds to the boot time. The channel with the longest historical dwell time of the time period, and the channel with the longest historical dwell time of the time period corresponding to the boot time is determined as the preferred channel. Through the above steps, the channel with the longest historical dwell time corresponding to one time period can be set as the preferred channel of the user in the time period, thereby improving the accuracy of determining the user preference channel. In another preferred embodiment of the present invention, the counting of the channel whose history has the longest stay time in each time period may include: setting the weight of each time slice in each time period and the phase of each time period The weight of each time slice in the adjacent time period; the user has the longest historical time in the time period according to the weight of each time slice in each time period and the weight of each time slice in the adjacent time period. Channel. Through the above steps, when determining the preference channel, not only the respective time slices corresponding to the current time period but also the respective time slices of the adjacent time segments adjacent to the current time period are considered, thereby improving the accuracy of determining the preferred channel. In another preferred embodiment of the present invention, the basis for setting the weight of each time slice in each time period and the weight of each time slice in the adjacent time period of each time period may include at least the following One: the extent to which each time slice in each time period and/or adjacent time period is adjacent to the current time; whether each time slice in each time period and/or adjacent time period belongs to the same time unit as the current time , the time unit includes the week Any one of one to Sunday. Through the above steps, weights can be set for different time slices, thereby further improving the accuracy of determining the preferred channel. In another preferred embodiment of the embodiment of the present invention, the channel whose statistical user has the longest stay time in each time period can be performed when the user starts up or before the user turns on the power. In another preferred embodiment of the present invention, before the user selects the preferred channel according to the boot time and the historical viewing data of the user, the preset dividing time period is divided according to the preset dividing time length to obtain multiple times. a segment, where each time segment corresponds to a plurality of time slices, and the time slice is historical viewing data corresponding to the time segment in a preset time period. For example, the division period may be a period from 6:00 to 24:00 in the day, and the division duration ranges from 5 minutes to 30 minutes. Users usually watch TV from 6: 00 in the morning to 24:00 in the night. Therefore, it is not necessary to select 24 hours a day. This saves space for storing time slots and reduces the preference channel for computing time slices. time. Of course, the division period can also be selected as one day or one week, etc., which can be set by the user. In addition, the division duration can be selected from a wide variety of values, but when the value ranges from 5 minutes to 30 minutes, the preference channel can be determined more accurately. Of course, the division time can also be 1 hour, 24 hours or one week, etc., which can also be preset by the user. In the embodiment, a device for setting a boot channel is provided, and the device is configured to implement the above-mentioned embodiments and preferred embodiments, and details have been omitted for description. As used hereinafter, the term "module" may implement a combination of software and/or hardware of a predetermined function. Although the apparatus described in the following embodiments is preferably implemented in software, hardware, or a combination of software and hardware, is also possible and conceivable. 2 is a schematic structural diagram of an apparatus for setting a boot channel according to an embodiment of the present invention. As shown in FIG. 2, the apparatus includes: a determining module 22 configured to determine a user's preference at boot time according to a user's boot time and historical viewing data. The channel setting module 24 is configured to set the preference channel to the boot channel of the user at the boot time. Preferably, the determining module 22 is further configured to: according to the historical viewing data, count the channel with the longest historical stay time of the user in each time period; determine the corresponding time period according to the booting time, and determine the historical time interval corresponding to the corresponding time period. The long channel is the preferred channel; or according to the historical viewing data, the channel with the longest historical time of the user's time period corresponding to the booting time is counted, and the channel with the longest historical stay time of the time period corresponding to the booting time is determined as the preference. Channel. In a preferred embodiment of the present invention, the apparatus is as shown in FIG. 3. The determining module 22 further includes: a weight setting unit 222, configured to set weights of each time slice in each time period and each The weight of each time slice in the adjacent time period of the time period; the statistical unit 224 is set to calculate the weight value of each time slice in each time period and the weight value of each time slice in the adjacent time period. The user has the longest time in the history of the time period. In another preferred embodiment of the present invention, the device, as shown in FIG. 4, may further include a preset module 26, configured to divide a preset segmentation period according to a preset division duration, to obtain multiple time segments. Wherein, the division period may be a period from 6:00 to 24:00 in the day, and the division duration ranges from 5 minutes to 30 minutes. The embodiment of the invention further provides a server, which comprises the device for booting channels provided by the above embodiments. The embodiment of the invention further provides a set top box, which comprises the device for setting the boot channel provided by the embodiment. The embodiment of the present invention further provides a system for setting a boot channel. FIG. 5 is a schematic structural diagram of a system for setting a boot channel according to an embodiment of the present invention. As shown in FIG. 5, the system includes: a server 52, including the foregoing embodiment. The device for setting a boot channel is provided; the set top box 54 is configured to obtain a boot channel from the server 52, and transmit the play content corresponding to the boot channel to the user terminal when the user is powered on. The embodiment of the present invention further provides a system for setting a boot channel. As shown in FIG. 5, the system includes: a server 52 configured to provide playback content. The set top box 54 provided in the foregoing embodiment is configured to be turned on when the user is powered on. The play content corresponding to the boot channel is transmitted to the user terminal.

Hereinafter, the following description will be made in conjunction with the preferred embodiments, and the following preferred embodiments incorporate the above-described embodiments and preferred embodiments thereof. Preferred Embodiment 1 The indexing and navigation of various services provided by IPTV are through an electronic program menu (Electronic Program)

Guide, referred to as EPG) system to complete. IPTV EPG is actually a portal system for IPTV. The interface of the EPG system is similar to the web page. On the EPG interface, various menus, buttons, links, etc. are available for users to select the program directly. The EPG interface can also contain various types of dynamics for users to browse or Static multimedia content. Usually, users often watch no more than ten channels, and at what time many channels are viewed, many users exhibit a high degree of periodicity. For example, a user likes to watch news at 7:00 7:30. I like watching the TV series I saw yesterday at 8:00 9:00. If you can use this viewing periodicity, set the boot channel according to the boot time, so that users can see what they want to see when they turn on the phone, which will undoubtedly improve the user experience. FIG. 6 is a flowchart of a method for setting a boot channel according to a preferred embodiment of the present invention. As shown in FIG. 6, the method includes the following steps: Step S602: The EPG server calculates a user with the longest historical stay time in the current time period. Channel. The division duration and the division period of the time period can be set in advance. For example, you can set 10 minutes as a time period, that is, the division time is 10 minutes, and set the division period to 7:00 to 8:00, so that the division period can be divided into 6 time periods. Of course, the division time and the division period of the time period can be set by the user. A time period corresponds to multiple time slices. For example, if the preset time period is 30 days, then the time period 7:00-7: 10 can correspond to 30 time slices, that is, 30 days, 7:00-7 every day. : The program information viewed by 10, that is, the historical viewing data, is a time slice. When an IPTV user is watching a channel, the EPG server calculates which channel the user has accumulated on the channel for the longest period of time during the current time period. Step S604, the EPG server periodically writes the channel with the longest stay time in the current time period to the set top box or the EPG server. The way to write can be by using cookies or other persistence methods. In step S606, the user preference channel of the current time period is calculated, and is set as the boot channel. When the user is powered on, the set-top box or the EPG server can calculate the channel that the user wants to see in the current time period according to the current time period and the time slice corresponding to the adjacent time period in the preset time period. That is, the user prefers the channel and sets it as the boot channel. The value of the past period of time can be preset by the user, for example, it can be set to one week or one month in days. In the second embodiment, when the user turns on the computer, the EPG server reads the user's cookie or other persistent file generated files, and predicts the user preference channel according to the cookie or the file. FIG. 7 is a flowchart of a time slice generating method according to a preferred embodiment of the present invention. As shown in FIG. 7, the method includes the following steps: Step S702: A user logs in to an IPTV system. Step S704, switching to the boot channel 1. If the user is logging in to the IPTV system for the first time, the EPG server sets the boot channel 1 and notifies the set top box (STB). The set top box switches the channel to boot channel 1. In step S706, the user watches channel 1 and starts timing on channel 1. In step S708, the user switches to channel 13. Assume that the user switches to channel 13 during the current time period. In step S710, the channel 13 is timed. In step S712, the user switches to channel 1. In step S714, the channel 1 is accumulated. And so on, as long as you switch to another channel in the current time period, you must time the channel. If you switch back to a channel, you need to accumulate time. Step S716, the current time period ends, and the timing and calculation of the next time period are restarted. At the end of the current time period, the user's watch channel duration is calculated cumulatively. After sorting, the longest mixed watch number is written to the cookie and saved to the set top box, that is, the time slice of the time period is saved. Of course, the writing mode is not limited. Cookies can also be written to a set-top box or EPG server using other persistence methods. The timing is restarted and the channel with the longest cumulative viewing time of the time slice is calculated. In step S718, the user exits the IPTV system. When the user quits, although the current time slice may not end, the user's exit operation triggers the sorting of the duration in the current time slice, and the user writes the cookie with the longest cumulative viewing time of the time slice to the set top box. FIG. 8 is a flowchart of a method for setting a channel when a user is powered on according to an embodiment of the present invention. As shown in FIG. 8, the method includes the following steps: Step S802: A user starts to log in to an IPTV system.

The STB sends a program request to the EPG server, and the program request carries the cookie information in the previous period, that is, carries each time slice corresponding to the current time period in the preset time period. For example, if the preset time period is 30 days, the STB sends the 30 time slices corresponding to the current time period within 30 to the EPG server. Step S804, calculating a preference channel.

The EPG server predicts the preferred channel of the user's current time based on the information in the analysis cookie. The EPG calls the channel switching interface, switches the channel to the user's preferred channel, and notifies the STB. FIG. 9 is a flowchart of a method 3 of a channel at power-on according to a preferred embodiment of the present invention. As shown in FIG. 9, the method includes the following steps: Step S902, time segment division. In this embodiment, 24 hours a day is divided into 24 * 6 = 144 time periods in a period of 10 minutes. Of course, in other embodiments, the time period of 5 minutes may also be used, and the time period may not be 24 hours, because usually the user watches the TV before 6:00 am to 24:00, so it is also possible to divide only this. period of time. Step S904, determining a channel with the longest historical pause time of the current time period. For example, if the user splits the machine at 18:36, the user is in the period of 18:30 to 18:40, starting from the time when the user watches a channel A, and if the user switches to channel B before 18:40, then starting to the channel B Start timing, if the user switches to channel A again, it will accumulate the timing of channel A. When 18:40, calculate which channels are watched in these 4 minutes, and then sort according to the duration, get the longest stay time. Channel, and write the channel to a cookie (can use flash cookie) to save to the set-top box, or write to the set-top box or EPG server in other persistent ways. Then restart the channel that was watched from 18:40, sort it, and save it to the set-top box or EPG server again at 18:50. The above saved process is the process of generating the time slice. The set-top box or EPG server can save the number of days that the user can stay on the longest time on each time slice, such as one week or one month. Generally, the longer the storage time, the richer the data that can be analyzed. For example, if the data is saved within one month, the user's viewing periodicity can be accurately analyzed, thereby improving the accuracy of setting the boot channel. The format of the data in the persistent file can be as follows, and the time interval of the time period is 10 minutes. The channel with the longest viewing time in all time slices has a global mix number of mixedidlist =1, 1, 1, 41, 41, 41, 41, ······, 2, 2, 2. Each number separated by a comma represents a global mix number. The position of the number represents which time slice belongs to. For example, the 112th number is 2, indicating that the user watches the mix number 2 in the morning from 18:30 to 18:40. The channel has the longest time. Save the date for each mixidlist. Step S906, determining a user preference channel. If the user splits the machine at 18:36, the EPG server will read all the mixidlists in the cookie generated by the STB or other persistent methods, and find the corresponding mix number of the 112th time slice. The mixed number corresponding to the adjacent 111 and 113 time slices will be read. If multiple mixidlists are saved, different weights should be assigned according to the date corresponding to the mixidlist. For example, yesterday and the previous day have higher weights, and the same day of last week also has higher weights. For example, today is Saturday, then The mixidlist recorded on Saturday of the week has a higher weight. Determining the user's preferred channel may be based on only 112 time slice determinations, or may be combined with 111 and 113 adjacent time slices for comprehensive determination. Preferably, the 112 time slice has a higher weight, and of course, the weight of the time slice can be determined according to the current time at the position of the time slice. By analyzing the weight of the mixidlist and the weight of the time slice, the channel that the user wants to see at the current time, that is, the preferred channel of the current time slice user, is calculated. From the above description, it can be seen that the embodiment of the present invention achieves the following technical effects: By statistically analyzing the channel duration watched in each time period in the past period of time, it is predicted that the user most wants to watch during the current time period of booting. The channel is set to boot the channel, which greatly provides the flexibility of the boot channel and improves the user body. Obviously, those skilled in the art should understand that the above modules or steps of the present invention can be implemented by a general-purpose computing device, which can be concentrated on a single computing device or distributed over a network composed of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device, such that they may be stored in the storage device by the computing device and, in some cases, may be different from the order herein. The steps shown or described are performed, or they are separately fabricated into individual integrated circuit modules, or a plurality of modules or steps are fabricated as a single integrated circuit module. Thus, the invention is not limited to any specific combination of hardware and software. The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention. Industrial Applicability As described above, a method, a device, and a set top box for setting a boot channel according to an embodiment of the present invention, by statistically analyzing a channel duration watched in each time period in a past period of time, predicting a current user's current state of booting The channel that most wants to watch during the time period and the boot channel are set, thereby greatly providing the flexibility of the boot channel and improving the user body.

Claims

Claim

A method for setting a boot channel, comprising: determining, according to a user boot time and historical viewing data, a preferred channel of the user at the boot time;

The preference channel is set to the boot channel of the user at the boot time.

2. The method according to claim 1, wherein determining, according to the boot time and the historical viewing data, the preferred channel of the user at the boot time comprises:

Determining, according to the historical viewing data, a channel whose user has the longest historical dwell time in each time period; determining a corresponding time period according to the booting time, and determining that the channel with the longest historical dwell time corresponding to the corresponding time segment is The preferred channel; or

Determining, according to the historical viewing data, a channel whose user has the longest historical dwell time of the time period corresponding to the booting time, determining that the channel with the longest historical dwell time of the time period corresponding to the booting time is the preference Channel.

3. The method according to claim 2, wherein counting the channel whose history has the longest stay time in each time period comprises: setting a weight of each time slice in each time period and the each time The weight of each time slice in the adjacent time period of the segment;

And counting, according to the weight of each time slice in each time period and the weight of each time slice in the adjacent time period, a channel whose user has the longest historical stay time in the time period.

4. The method according to claim 3, wherein the basis for setting the weight of each time slice in each time period and the weight of each time slice in the adjacent time period of each time period includes the following At least one of: the extent to which each time slice in each time period and/or adjacent time period is adjacent to the current time; each time slice in the each time period and/or adjacent time period and the current time Whether the time belongs to a time unit, and the time unit includes any one of Monday to Sunday.

5. The method according to claim 2, wherein the channel in which the user has the longest historical dwell time in each time period is counted when the user is powered on or before the user is turned on.

The method according to claim 1, wherein, before the user selects the preferred channel of the booting time according to the booting time and the historical viewing data of the user, the method further includes: dividing the preset duration by the preset A plurality of time segments are obtained, and each of the time segments corresponds to a plurality of time slices, and the time slice is historical viewing data corresponding to the time segment in the preset time period.

7. An apparatus for setting a boot channel, comprising: a determining module configured to determine a preferred channel of the user at the boot time according to a user boot time and historical viewing data;

And a setting module, configured to set the preference channel to the boot channel of the user at the boot time.

The device according to claim 7, wherein the determining module is further configured to: calculate, according to the historical viewing data, a channel whose user has the longest historical stay time in each time period; according to the booting time Determining a corresponding time period, determining that the channel with the longest historical dwell time corresponding to the corresponding time period is the preferred channel; or

9. The apparatus according to claim 8, wherein the determining module further comprises: a weight setting unit configured to set a weight of each time slice in each time period and an adjacent of each time period The weight of each time slice in the time period;

a statistical unit, configured to calculate, according to the weight of each time slice in each time period and the weight of each time slice in the adjacent time period, that the user has the longest historical stay time in the time period Channel.

A set top box comprising the apparatus of any one of claims 7 to 9.

A server comprising the apparatus of any one of claims 7 to 9.

12. A system for setting a boot channel, comprising: the server of claim 11; a set top box, configured to acquire the boot channel from the server, and to play the boot content corresponding to the boot channel when the user is powered on Transfer to the user terminal.

13. A system for setting a boot channel, comprising: a server, configured to provide a play content;

The set top box of claim 10, configured to transmit the play content corresponding to the boot channel to the user terminal when the user turns on.