WO2015102429A1

WO2015102429A1 - Electronic commerce service system, user log-based product recommendation method thereof, and method for associated product sales

Info

Publication number: WO2015102429A1
Application number: PCT/KR2015/000018
Authority: WO
Inventors: 이정윤; 정은수; 이채현
Original assignee: 에스케이플래닛 주식회사
Priority date: 2014-01-03
Filing date: 2015-01-02
Publication date: 2015-07-09

Abstract

The present invention relates to an electronic commerce service system, a user log-based product recommendation method thereof, and a method for associated product sales, the system which, in order to provide an electronic commerce service, provides recommendation products related to a specific product on the basis of log records of users, and when the product is ordered on the basis of the recommendation products, collects associated product information of an associated product which is related to the ordered product, recommendation product information, and price comparison information, and provides the associated product information, the recommendation product information and the price comparison information, an ordered product payment interface for paying for the ordered product, and an associated product payment interface for paying for the associated product such that the ordered product and the associated product are paid simultaneously.

Description

E-Commerce Service System, User Log-based Product Recommendation Method and Related Product Selling Method

The present invention relates to an e-commerce service system, a method for recommending a product based on a user log, and a method for selling a related product. The present invention provides a recommendation product related to a specific product based on log records of users, and based on the same. After ordering the product, the related product information, the recommended product information and price comparison information of the related product related to the order product is collected, and the related product information, the recommended product information and price comparison information, and the order product payment interface for payment of the order product And an electronic commerce service system for providing an associated goods payment interface for payment of related goods, and allowing payment of ordered goods and related goods simultaneously.

The Internet is a medium and distribution channel that allows the electronic market to reach the world cheaper and faster. Various shopping malls are formed on the Internet to perform functions such as department stores. Internet shopping malls are often called the core of commerce. The reason is that the internet shopping mall is where the core of internet commerce is practically implemented. The advantages of Internet commerce are, among other things, that customers can buy or sell goods and services without sellers or time constraints. Space constraints are also insignificant, and the intermediate distribution process is almost completely eliminated, and the cost of renting and purchasing physical spaces, such as sales locations, is also reduced, allowing end-users to buy things at a lower price than the real world. As a company, you will also have the opportunity to open up a new business because you can generate much higher direct profits than any other form of Internet commerce. However, there are many obstacles to overcome for the advancement of internet shopping. One of them is to make it easy for users to search for information on products or services. Therefore, many internet shopping malls provide a database of product information to Internet users.

For example, the e-commerce service is provided by providing the customer with the product information sold in the online shopping mall site, and the customers check the product information and purchase the desired product. However, customers have difficulty in searching for their favorite products on large shopping mall sites with a large amount of product information.

This difficulty in product search is a factor that lowers customer satisfaction and willingness to return. Accordingly, the e-commerce service provides a service that recommends products to customers that they prefer.

However, the conventional product recommendation method uses collaborative filtering to recommend products that the customer prefers based on the information of the customers with similar preferences. The complexity of the calculations increases, and recommendation for new users is not possible.

In addition, by classifying customers using e-commerce services into groups according to age and gender, measuring similarity of products among customers having similar preferences within the classified groups, and recommending products to target customers based on the measured similarity of products. Although the method is provided, it is based only on the preferences of the customers, and there is a problem in that the accuracy and reliability of the recommended product are inferior.

Therefore, there is a need for a scheme for providing users with better quality recommendations.

Accordingly, the present invention provides an electronic commerce service, based on the log records of the users (Log) to provide a recommendation product related to a specific product, and when ordering the product based on this, the association of the associated product related to the order product After collecting the product information, the recommended product information and price comparison information, by providing the associated product information, recommended product information and price comparison information, order product payment interface for payment of the order product and related product payment interface for payment of the related product, An electronic commerce service system that allows payment of ordered products and related products simultaneously, a user log-based product recommendation method, and a method for selling related products are provided.

As a means for achieving the above object, the service apparatus according to the first embodiment of the present invention from the service communication unit and the terminal for communicating with at least one terminal to transmit and receive data for providing a recommendation product based on the user log Collecting data related to the selection event generation of multiple products, sorting the collected data, and using the sorted data, the first score related to the previous URL information of a specific product for each user, among the products The correlation score is calculated by calculating a second score related to a time difference between selection events and a third score determined according to an event type related to a product, collecting the related scores separately according to the same product pair, and associating the collected product pairs. The final score is calculated by calculating the score and the number of users who use the product. To use includes a service control unit for controlling to provide recommendations for other products characterized.

In addition, in the service apparatus according to the first embodiment of the present invention, in order to provide a recommended product based on the user log, a service for storing the final score determined based on the association score and the association score for a specific product for each user It further comprises a storage unit.

The user log-based product recommendation system according to the first embodiment of the present invention receives information on at least one recommendation product from a service device, and checks at least one selection event among product identification, shopping cart addition, or purchase related to the product. The terminal detects an input signal, collects data related to occurrence of a selection event from a terminal and a terminal transmitting information on a corresponding product to a service device according to the input signal, sorts the collected data, and uses the sorted data. The association score is calculated by calculating a first score related to previous URL information of a specific product for each user of the second, a second score related to a time difference between selection events occurring between products, and a third score determined according to an event type related to the product. And collect the related scores according to the same product pair and collect the collected product pages. And a service apparatus for determining a final score by calculating the stem score and the number of users using the corresponding product, and applying the final score to provide a recommendation function for other products.

The user log-based product recommendation method according to the first embodiment of the present invention includes the steps of collecting, by the service apparatus, data related to occurrence of selection events for a plurality of products from at least one terminal, and arranging the collected data; For each user, the first score associated with previous URL information of a specific product, a second score related to a time difference between selection events occurring between the products, and a third score related to the event type of the product for each user using the sorted data Calculating a related score by calculating, a step in which the service device classifies and collects the related scores according to the same product, and determining a final score by calculating the related score collected by the service device and the number of users using the product. And providing, by the service device, the final score to provide a recommendation function for another product. It is characterized by.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the selection event is characterized in that at least one user action of product confirmation, shopping cart or purchase for a specific product.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the sorting includes data of a user who performs a selection event of a predetermined number or less based on a user, among the collected data by the service apparatus, and the product. And deleting data of a product which has received a selection event to a user of a predetermined number or less as a reference.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the sorting step is characterized in that the service device sorts the collected data in the order of time and date requested for the selection event of the product do.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the association score is related to the transfer of a specific product from among a plurality of previous UEL information that the service device can check the information about the specific product The UAL information is checked, and as a result of the checking, when the UAL information is meaninglessly selected, the first score is calculated by applying a low weight to the user's behavior.

Further, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the association score is performed by the service apparatus after the selection event occurrence time for a specific product and the next time after the selection event for the specific product. The second score may be calculated by calculating a time difference between a selection event occurrence for the product.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the association score, the service apparatus sequentially checks the time difference of the selection event occurrence for a plurality of products, the confirmed time difference If it is large, it is determined that the correlation between the products is low, and the second score is calculated by giving a lower weight than the products when the time difference is small.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the associated score is different from the weight for the third score when the purchase event occurs in the event related to the product by the service device It is characterized by calculating higher than the event.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the association score is calculated by the service device calculates the pair score for a plurality of products by calculating the log score calculated for each product Characterized in that.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of calculating the association score is calculated by the service apparatus to normalize the pair score between the goods to calculate the normalization score, and overlapping the normalization score between the goods It is characterized in that the deletion.

In addition, in the user log-based product recommendation method according to the first embodiment of the present invention, the step of determining the final score is the sum of the pair score between the normalized goods by the service device by the number of users who selected or purchased each product It is characterized by calculating the final score between the goods divided.

In addition, as a configuration for achieving the above object, the integrated service apparatus for selling related products according to the second embodiment of the present invention, the communication unit for communication and the associated product associated with the ordered goods through the communication unit After collecting product information, recommended product information and price comparison information, related product information, recommended product information and price comparison information, order product payment interface and order for payment of order product so that payment of order product and related product proceeds simultaneously It includes a control unit for transmitting the associated product payment interface for product payment to the terminal through the communication unit.

The association product information includes association information associated with the ordered product and the association information, which is information for indicating an association between the ordered product and the associated product, and the association information describes the association description and association that describes the association between the ordered product and the associated product. It is characterized by including the association index represented by the numerical value.

The recommended product information is characterized in that a plurality of related products are listed in order of excellent evaluation based on the evaluation of the collected products, or one of the best related products is characterized in that it represents.

The price comparison information may be displayed by comparing prices between a plurality of related products based on prices of pre-collected products.

In addition, the terminal for selling related products according to the second embodiment of the present invention includes a display unit for displaying a screen, a communication unit for communication, related product information, recommendation product information, and price comparison information related to an order product; Receive the order product payment interface for payment of the ordered product and the related product payment interface for payment of the related product through the communication unit, so that the payment for the ordered product and the selection and payment for the related product proceeds simultaneously, the related product information And a control unit controlling to display the recommended product information, the price comparison information, the order product payment interface, and the related product payment interface through the display unit.

In addition, the system for selling related products according to the second embodiment of the present invention is a related product device for providing related product information which is information on at least one related product associated with the order product, and the related product recommended among the related products A product recommendation device for providing recommended product information indicating a product, a price comparison device providing price comparison information indicating a comparison of prices of related products, and related product information, recommended product information, and price comparison information corresponding to an order product; After that, the ordered goods payment interface for the payment of the ordered goods and the related goods payment interface for the payment of the related goods so as to proceed with the payment of the ordered goods and the related goods together with the related product information, recommended product information, price comparison information It includes an integrated service device provided to the terminal.

In addition, the system for selling related products according to the second embodiment of the present invention is a related product device that provides related product information, which is information about at least one related product associated with an ordered product, and a related product recommended among related products. A product recommendation device for providing recommended product information indicating a product, a price comparison device for providing price comparison information for comparing a price of an associated product, an order product payment interface for payment of an order product, related product information, and recommended product information And an integrated service device for providing a terminal with a price comparison information and an associated product payment interface for payment of the related product.

In addition, the method for selling the associated product of the integrated service device according to a second embodiment of the present invention comprises the steps of collecting the associated product information, recommended product information and price comparison information of the related product associated with the order product, the ordered product and the Transmitting the related product information, the recommended product information and the price comparison information, the order product payment interface for the order product payment, and the related product payment interface for the related product payment so that the payment of the related product proceeds simultaneously.

The method for selling related products of the integrated service device may include receiving payment information on an ordered product and a linked product simultaneously from a terminal, and providing payment information to a third party payment device to make payment for the ordered product and the linked product. It further comprises the step of performing at the same time.

The association product information includes association information associated with the order product and association information, which is information for indicating an association between the order product and the associated product, and the association information describes the association description and association that describes the association between the order product and the associated product. It characterized in that it comprises a correlation index indicating a value.

In addition, the method for selling a related product of a terminal according to a second embodiment of the present invention, the ordered product for payment of the ordered product, together with the related product information, recommended product information and price comparison information of the related product associated with the ordered product Receiving the payment interface and the associated product payment interface for the payment of the associated product, and related product information, recommended product information, price comparison information, order so that the payment for the ordered product and the selection and payment of the related product proceed simultaneously Displaying a product payment interface and an associated product payment interface.

According to a second aspect of the present invention, there is provided a method for selling an associated product, including: transmitting, by the order service device, order information indicating that an order is requested for the order product to the integrated service device; Requesting, by the integrated service device, the associated product device for requesting related product information, which is information about at least one related product associated with the ordered product, and recommending the related product information generated by the related product device by generating the related product information. Transmitting to the integrated service device recommendation product information indicating a related product recommended by the product recommendation device to the integrated service device; and obtaining, by the integrated service device, price comparison information on the corresponding product from the price comparison device. And the goods payment interface for the goods to be paid by the integrated service device. Include Su, associate product information like product information, price comparisons and information related to the steps of providing a product associated billing interfaces for billing goods to the terminal.

The present invention can provide user convenience and various additional functions in electronic commerce.

In particular, according to the first embodiment of the present invention, by using the data associated with the purchase of goods to calculate the association scores between the related products for each user, the association scores are divided according to the same product pairs, and collected products By applying the final score determined by calculating the association score between the pair and the number of users using the corresponding product, it provides a recommendation function for other products, so that a reliable and accurate product recommendation is possible. In this case, since the product recommendation is provided based on the log records of the user, the weight of the meaningless log of the users may be lowered and the quality of the recommendation service may be improved.

In addition, according to the second embodiment of the present invention, when a user orders to purchase a product, by providing the associated product information, recommendation product information and price comparison information with respect to the ordered product, to obtain a variety of information about the related product So that the user can get all the information at once. Furthermore, by providing an order product payment interface and an associated product payment interface at the same time, payment for the order product and payment for the related product can be performed at once, thereby providing convenience to the user without any hassle.

1 is a diagram illustrating a configuration of an electronic commerce service system according to a first embodiment of the present invention.

2 is a block diagram showing the configuration of a terminal according to the first embodiment of the present invention.

3 is a block diagram illustrating a configuration of a service apparatus according to a first embodiment of the present invention.

4 is a flowchart illustrating a method of operating a service apparatus for recommending a product based on a user log according to a first embodiment of the present invention.

FIG. 5 is a flowchart illustrating a method of calculating an association score of FIG. 4 in detail.

6 is a flowchart illustrating a method of operating a terminal for recommending a product based on a user log according to the first embodiment of the present invention.

7 to 11 are exemplary views for explaining a user log-based product recommendation method according to a first embodiment of the present invention.

12 is a view for explaining a system for selling related products according to a second embodiment of the present invention.

13 is a block diagram illustrating a configuration of an integrated service apparatus according to a second embodiment of the present invention.

14 is a block diagram schematically illustrating an internal configuration of a terminal according to a second embodiment of the present invention.

15 is a flowchart illustrating a related product selling method according to a second embodiment of the present invention.

16 is a flowchart for explaining a method of selling related products of a service apparatus according to a second embodiment of the present invention.

17 is a flowchart illustrating a method of selling associated products in a terminal according to a second embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

Hereinafter, a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal capable of transmitting and receiving data for providing a recommendation product based on a user log connected to a communication network, but the terminal is not limited to the mobile communication terminal. It can be applied to various terminals such as all information communication devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. In addition, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a net book. And a mobile terminal having various mobile communication specifications, such as an information communication device.

Hereinafter, an electronic commerce service system according to a first embodiment of the present invention will be described.

Referring to FIG. 1, the electronic commerce service system 100 according to the first embodiment of the present invention includes a terminal 110, a service device 120, and a communication network 130.

A processor mounted in the terminal 110 or the service apparatus 120 according to the present invention may process a program command for executing the method according to the present invention. In one implementation, this processor may be a single-threaded processor, and in other implementations, the processor may be a multi-threaded processor. Furthermore, the processor is capable of processing instructions stored on memory or storage devices.

The communication network 130 performs a series of data transmission and reception operations for data transmission and information exchange between the terminal 110 and the service device 120. In particular, the communication network 130 may be used in various forms of communication networks, for example, wireless LAN (WLAN, Wireless LAN), Wi-Fi (Wi-Fi), Wibro (Wimax), high-speed downlink packet access ( Wireless communication methods such as HSDPA, High Speed Downlink Packet Access (HSDPA) or Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coax (HFC), Fiber to The Curb (FTTC) Wired communication can be used. On the other hand, the communication network 130 is not limited to the above-described communication method, and may include all other communication methods in addition to the above-described communication method well-known or to be developed in the future.

The terminal 110 is connected to the service device 120 through the communication network 130 and transmits and receives all data for providing a recommendation product based on a user log. In particular, the terminal 110 according to the present invention receives the information on the recommended product from the service device 120. In addition, the terminal 110 detects an input signal for a selection event such as checking a product related to a product, adding a shopping cart, or purchasing a product, and transmits information on a corresponding product to the service device 120 according to the input signal.

The service device 120 is connected to the terminal 110 through the communication network 130 and transmits and receives all data for providing a recommendation product based on the user log. In particular, the service apparatus 120 according to the present invention collects data related to occurrence of selection events for a plurality of products from the terminal 110 and arranges the collected data in order to provide recommendation products related to a specific product. do. Here, the data includes information related to selecting or purchasing a specific product, and are sorted by time or date. In addition, the selection event may be a user action such as checking a product, adding a shopping cart, or purchasing a specific product.

The service device 120 calculates an association score between products related to each user by using the sorted data. That is, the service device 120 may use the sorted data to display a first score related to previous Uniform Resource Locator (URL) information of a specific product for each user, a second score related to a time difference between selection events between products, An association score is calculated by calculating a third score determined according to an event type associated with a product. In addition, the service device 120 classifies and collects the related scores for each of the same products. Thereafter, the service device 120 calculates an associated score between the collected products and the number of users using the corresponding product to determine a final score, and applies the final score to provide a recommendation function for another product.

Through this, the present invention calculates the association scores between the related products for each user by using the data related to the product purchase, and collect the association scores according to the same product pairs, and collect the association scores and the association scores between the paired product pairs The final score determined by calculating the number of users using the product is applied to provide a recommendation function for other products, so that a reliable and accurate product recommendation is possible. In addition, since the product recommendation is provided based on the log records of the user, the weight of the meaningless log of the users can be lowered and the quality of the recommendation service can be improved.

A process for providing a user log-based recommendation product according to the first embodiment of the present invention described above will be described in more detail with reference to FIGS. 2 to 7.

2 is a block diagram showing the configuration of a terminal according to the present invention.

Referring to FIG. 2, the terminal 110 according to the present invention includes a control unit 111, an input unit 112, a display unit 113, a storage unit 114, an audio processing unit 115, and a communication unit 116.

The input unit 112 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling a function of the terminal 110 to the control unit 111. In addition, the input unit 112 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation. In this case, the input unit 112 may be configured in the form of a single touch panel (or touch screen) together with the display unit 113 to simultaneously perform input and display functions. In addition, the input unit 112 may be any type of input means that can be developed in the future, in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick. In particular, the input unit 112 according to the present invention detects an input signal for selecting or purchasing a product and transmits it to the control unit 111.

The display unit 113 displays information on a series of operation states and operation results that occur during the functioning of the terminal 110. In addition, the display unit 113 may display a menu of the terminal 110 and user data input by the user. The display unit 113 may include a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD), a light emitting diode (LED), an organic light emitting diode (OLED, Organic) LED), an active organic light emitting diode (AMOLED, Active Matrix OLED), a Retina display, a flexible display, and a three-dimensional display. In this case, when the display unit 113 is configured in the form of a touch screen, the display unit 113 may perform some or all of the functions of the input unit 112. In particular, the display unit 113 according to the present invention outputs product information related to the selection or purchase of goods. In addition, the display unit 113 displays the information on the recommended product provided from the service device 120.

The storage unit 114 is a device for storing data. The storage unit 114 includes a main memory device and an auxiliary memory device, and stores an application program required for a functional operation of the terminal 110. The storage unit 114 may largely include a program area and a data area. Here, when the terminal 110 activates each function in response to a user's request, the terminal 110 executes corresponding application programs under the control of the control unit 111 to provide each function. In particular, the storage unit 114 according to the present invention stores an operating system for booting the terminal 110, a program for providing an e-commerce service for product selection or purchase. In addition, the storage unit 114 stores information on recommended products and a user log related to product selection or purchase.

The audio processor 115 transmits an audio signal input from a speaker SPK or a microphone MIC for reproducing and outputting an audio signal to the controller 111. The audio processor 115 may convert an analog signal inputted through a microphone into a digital format and transmit the converted audio signal to the controller 111. In addition, the audio processor 115 may convert an audio signal of a digital format output from the controller 111 into an analog signal and output the analog signal through a speaker. In particular, the audio processor 115 according to the present invention outputs an effect sound or an execution sound according to the execution of the application.

The communication unit 116 performs a function for transmitting and receiving data through the service device 120 and the communication network 130. Here, the communication unit 116 includes RF transmitting means for upconverting and amplifying the frequency of the transmitted signal, and RF receiving means for low noise amplifying and downconverting the received signal. The communication unit 116 may include at least one of a wireless communication unit (not shown) and a wired communication unit (not shown). The wireless communication unit is configured to transmit and receive data according to a wireless communication method. When the terminal 110 uses wireless communication, the wireless communication unit uses one of a wireless network communication unit, a wireless LAN communication unit, and a wireless fan communication unit to service data. Transmit / receive to 120. In addition, the wired communication unit is for transmitting and receiving data by wire. The wired communication unit may connect to the communication network 130 through a wire to transmit and receive data to and from the service device 120. In particular, the communication unit 116 according to the present invention communicates with the service device 120 to transmit and receive data for providing a recommendation product based on the user log.

The controller 111 may be a process device that drives an operating system (OS) and each component. In particular, the control unit 111 according to an embodiment of the present invention receives information about a recommended product related to a specific product from the service device 120. The controller 111 detects an input signal for at least one selected event of checking a product, adding a shopping cart, or purchasing a product related to a product, and transmits information on a corresponding product to the service device 120 according to the input signal. do.

3 is a block diagram showing the configuration of a service apparatus according to the present invention.

Referring to FIG. 3, the service device 120 according to the embodiment of the present invention includes a service control unit 121, a service storage unit 122, and a service communication unit 123. Here, the service control unit 121 includes a data management module 121a, an associated score calculation module 121b, a score collection module 121c, a final score determination module 121d, and a product recommendation module 121e, and store the service. Unit 122 includes an association score 22a, a final score 22b, and a user log 22c.

The service communication unit 123 communicates with the terminal 110 through the communication network 130 and transmits and receives data for providing a recommendation product based on a user log.

The service storage unit 122 stores all programs according to the function execution of the service device 120. In particular, the service storage unit 122 according to the present invention is a program for collecting data related to the selection or purchase of goods for each user, a program for sorting the collected data, a program for calculating the correlation score between the products based on the sorted data, Each program stores a program that collects the related scores for the same product, a program that calculates the collected scores to determine the final score, and a program that provides the recommended product by applying the final score. In addition, the service storage unit 122 stores the association score 22a, the final score 22b, and the user log 22c related to product selection or purchase.

The service control unit 121 may be a process device for driving an operating system and each component. In particular, the service control unit 121 according to an embodiment of the present invention collects data related to the purchase of goods from the terminal 110 and arranges the collected data in order to provide recommendation products related to a specific product. In this case, the service control unit 121 selects a product in sorting the collected data, or sorts them in the order of time and date when the product is requested to be purchased. On the other hand, the service control unit 121 of the collected data of the user performing a selection event of a predetermined number or less on the basis of the user, and the data of the product received a selection event to a user of a predetermined number or less on the basis of the product as meaningless data. Deem it and delete it. In this case, the selection event may be a user action such as checking a product, adding a shopping cart, or purchasing a specific product.

The service controller 121 calculates an association score between products related to each user by using the sorted data. In this case, the service controller 121 may determine a first score (ref_score) related to previous UEL information of a specific product, a second score (time_diff_score) related to a time difference between selection events occurring between products, and a third type determined according to an event type related to the product. The log score for the associated score is calculated by calculating the score (action_score).

Here, the service control unit 121 checks previous UEL information on a specific product in order to calculate a first score, and the previous UEL information includes a main page of a sales site, a sub category page, a search page, and an external search engine. , Blog sites, news sites, various community sites, social network service sites, and the like. However, the previous UEL information according to an embodiment of the present invention is not limited to the UEL information presented above, but may include various types of UEL information for searching or confirming a specific product. That is, the service control unit 121 grasps the user's intention by using a plurality of pieces of previous UAL information that can identify a specific product, and if the user clicks on the product without significant meaning, the first score is applied by lowering the weight. Calculate For example, if the previous URL information is the main page of the sales site, the service control unit 121 may click on a product insignificantly or without any thought, and in this case, set a lower weight for the user's behavior. do. On the other hand, the service control unit 121, if the previous UAL information is a sub-category page or a search page of the sales site, because the user clicks and confirms the product with a specific intention, in this case sets a higher weight for the user behavior . At this time, in order to automate this for each site, a method such as Equation 1 below is used.

In addition, the service controller 121 calculates a second score by calculating a difference between a selection event occurrence time for a specific product and a selection event occurrence time for the next product after occurrence of the selection event for the specific product. That is, the service controller 121 sequentially checks the time difference between the selection event occurrences for the plurality of products. When the identified time difference is large, the service control unit 121 determines that the correlation between the products is low, and calculates a second score by giving a lower weight than the products when the time difference is small.

In addition, the service control unit 121 calculates a third score associated with the event type for the product. That is, the service controller 121 calculates a weight for the third score higher than other events (viewing a product or adding a shopping cart) when a purchase event occurs among events related to a product.

Thereafter, the service controller 121 calculates a pair score for a plurality of products by calculating a log score calculated for each product. Then, the service control unit 121 normalizes the pair score between products, calculates a normalized score, and deletes the overlapped normalization score.

The service control unit 121 classifies and collects the related scores by the same product. Then, the service control unit 121 calculates the associated score and the number of users using the product to determine the final score. In this case, the final score between the products is calculated by dividing the sum of the related scores for each service control unit 121 by the number of users who select or purchase each product. Then, the service control unit 121 provides a recommendation function for other products by applying the final score.

In order to more effectively perform such a function of the service device 120, the service control unit 121 is the data management module 121a, the associated score calculation module 121b, the score collection module 121c, the final score determination module 121d. And a product recommendation module 121e. In particular, the data management module 121a according to the present invention functions to sort data related to the purchase of goods collected from the terminal 110 in order of time and date. In addition, the association score calculation module 121b calculates an association score between products related to each user by using the data arranged through the data management module 121a. In addition, the score collection module 121c functions to divide and collect the related scores calculated by the related score calculation module 121b for each of the same products. In addition, the final score determination module 121d calculates the final score by calculating the associated score collected through the score collection module 121c and the number of users using the corresponding product. In addition, the product recommendation module 121e applies a final score determined through the final score determination module 121d to perform a recommendation function for another product.

In addition, the service apparatus 120 configured as described above may be implemented as one or more servers operating in a server-based computing-based scheme or a cloud scheme. In particular, data for providing a recommendation product based on a user log may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data.

On the other hand, the memory mounted on the terminal 110 or the service device 120 stores information in the device. In one embodiment, the memory is a computer readable medium. In one implementation, the memory may be a volatile memory unit, and for other implementations, the memory may be a nonvolatile memory unit. In one embodiment, the storage device is a computer readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or some other mass storage device.

Although the specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or modified from the structures and structural equivalents disclosed herein. It may be implemented in computer software, firmware or hardware, including, or a combination of one or more of them. Implementations of the subject matter described herein relate to one or more computer program products, ie computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of an apparatus according to the invention. It may be implemented as the above module. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

4 is a flowchart illustrating an operation method of a service apparatus for recommending a user log-based product according to an embodiment of the present invention, and FIGS. 7 to 11 illustrate a method of recommending a user log-based product according to an embodiment of the present invention. This is also an example.

Referring to FIG. 4, in operation S111, the service device 120 collects data related to product purchase from the terminal 110 and arranges the collected data. In this case, the service device 120 selects a product in sorting the collected data, or sorts the data in the order of time and date when the product is requested to be purchased. For example, as shown in FIG. 7, the service device 120 may sort information about goods (A, B, C, B, E) selected or purchased by the user in order of time and date. Can be. On the other hand, the service device 120 of the collected data of the user performing a selection event of a certain number of products or less based on the user, and the data of the product received a selection event to a user of a predetermined number or less based on the product as meaningless data Deem it and delete it.

The service device 120 calculates an association score between products related to each user by using the data sorted in step S113. The process of calculating the association score by the service device 120 according to the present invention will be described in detail with reference to FIG. 5. For example, as shown in FIG. 8, the service device 120 may calculate an association score between the goods A, B, C, B, and E selected or purchased by the user. Association scores to identify the association of products (A and B, A and C, A and B, A and E, B and C, B and B, B and E, C and B, C and E, B and E) Calculate That is, the service device 120 checks the previous UAL information related to the product among a plurality of previous UEL information that can confirm the information on the product, and as a result of the check, if the previous UAL information meaninglessly selected, the weight for the user behavior Apply low to calculate the first score. In addition, the service device 120 sequentially checks the time difference between the selection event occurs for a plurality of products, and when the identified time difference is large, it is determined that the association between the products is low, and lower than the products when the time difference is small The second score is calculated by giving a weight. In addition, when a purchase event occurs among events related to a product, the service device 120 calculates a weight for the third score higher than other events.

In operation S115, the service device 120 divides the related scores by the same product and collects them. For example, as shown in FIG. 9, the service device 120 may classify by user (a, b, c, d) and check an associated score associated with a selection event for a product for each user. That is, the service device 120 is associated with the product (A, B, C, B, E) associated with the user (A), the product (F, G, H, I, J) associated with the user (I) Scores, associated scores of products (B, K, L, M, N, A) associated with the user (C) and products (A, O, P, B, Q, P, R, S, associated with the user (D), Calculate the association scores associated with T, U) and collect each association score for the same product. And, as shown in Figure 10, the service device 120, in order to confirm the association between the goods, the common goods (A, B) for the user (a, c, d, e) with the same product Collect the product-specific scores (a, b, c, d) associated with (e). Here, the score of the goods (A, B) of the user is 1.41, the score of the goods (A, B) of the user (C) is 1.01, and the score of the goods (A, B) of the user (D) is If it is 1.02 and the score of the goods A and B of the user (e) is 1.05, the sum of the scores for the goods A and B will be 4.49.

The service device 120 determines the final score by calculating the associated score collected in step S117 and the number of users using the corresponding product. For example, as shown in FIG. 11, the sum (e) of the association scores for the products for each service device 120 user is divided by the number of users who select or purchase each product (f + g). The final score h is calculated. In other words, the sum of the scores for the goods (A, B) is 4.49, the number of users who selected or purchased the goods (A) (100), the number of users who selected or purchased the goods (B) (400) Then, the final score between the products becomes 0.009.

Thereafter, the service device 120 provides a recommendation function for another product by applying the final score in step S119.

Referring to FIG. 5, the service device 120 according to the present invention calculates an association score between products related to each user by using data arranged in the order of time and date in step S121. An associated score by calculating a first score (ref_score) referenced for calculation, a second score (time_diff_score) related to time for selecting or purchasing a product, and a third score (action_score) related to selecting or purchasing a product Calculate the log score for.

Here, the service device 120 checks previous UEL information on a specific product, and the previous UEL information includes a main page of a sales site, a sub category page, a search page, an external search engine, a blog site, a news site, various Community sites, social network service sites, and the like may be included. However, the previous UEL information according to an embodiment of the present invention is not limited to the UEL information presented above, but may include various types of UEL information for searching or confirming a specific product. That is, the service device 120 checks the UAL of the page before the user checks a specific product, and when the user checks several products with a specific intention such as purchasing a product, increases the weight for the corresponding log, If the product is identified without intention, the first score is calculated by applying a low weight to the log. For example, the service device 120 applies a weight lower than the sub category page when the previous UAL information is the main page of the sales site, and applies a weight higher than the sub category when the previous UAL information is the search page. Calculate 1 score. That is, the service device 120 assigns a weight (0.1) to the first score if the previous URL page is the main page of the sales site, and assigns a weight (0.4) to the first score if the previous URL page is the sub category page. If the previous UAL page is the search page, a weight (0.7) may be assigned as the first score.

Here, when calculating the weight of the first score, the service device 120 uses the following method to automatically calculate the weight for each site without the help of an administrator. First, all users of the site collect a log of events that identify the product, and then count the number of "old Uals" in each log. For example, as shown in <Table 1>, the previous UEL information may be divided into a main page, a server category page, a search page, and the like, and the previous UEL number may be confirmed through a log number of events related to product identification. have.

Table 1

	UAEL	division	Number of logs
A	http://book.11st.co.kr/	Main page	10000
B	http://book.11st.co.kr/novel/	Sub category page	400
C	http://book.11st.co.kr/dictionary/	Sub category page	200
D	http://book.11st.co.kr/search/?q=TOIC	Search page for 'toic'	150
E	http://book.11st.co.kr/search/?q = SAT	Search page for 'SAT'	100

Referring to Table 1, the service device 120 first sorts the collected data according to the number of logs, and then finds a median for the number of logs. In the example above, the median is 200. The first score is calculated by Equation 1 below.

Equation 1

<Table 2> shows the first score calculated by applying the previous UEL information, the information on the main page / service category page / search page, the number of logs and the like to the above Equation (1).

TABLE 2

	UAEL	Number of logs	1st score
A	http://book.11st.co.kr/	10000	0.020
B	http://book.11st.co.kr/novel/	400	0.333
C	http://book.11st.co.kr/dictionary/	200	0.500
D	http://book.11st.co.kr/search/?q=TOIC	150	0.571
E	http://book.11st.co.kr/search/?q=SAT	100	0.667

Referring to Table 2, when too many users check the product through the same "previous UAL", it can be automatically lowered by determining that the user clicked with interest, meaninglessly. Accordingly, when the user confirms the product, the service device 120 determines that the user clicked without intention, when the previous page is the main page (A), and applies a low weight (0.020) to the previous page. If is a search page (D, E), it is determined that the user clicked with a specific intention to apply a high weight.

In addition, the service device 120 calculates a second score by calculating a difference between a selection event occurrence time for a specific product and a selection event occurrence time for the next product after occurrence of the selection event for the specific product. For example, when a user generates selection events in chronological order with respect to products A, B, C, B, and E, the second score according to the time difference between selection events of each product is represented as shown in <Table 3>. Can be.

TABLE 3

	Select event	Optional event occurrence time	Time difference	2nd score
A	Check product	August 1, 2013 13:10:10	-
B	Check product	August 1, 2013 13:12:30	140	0.99
C	Check product	August 1, 2013 13:13:40	210	0.99
B	Purchase	August 1, 2013 13:33:40	1410	0.98
E	Check product	August 14, 2013 13:10:10	1,123,410	0.07

Referring to <Table 3>, the time difference from the selection event for product A (product confirmation) to the selection event for product B (product confirmation) is 140 seconds, and the selection event for product B (product confirmation). ), The time difference until the selection event (product confirmation) for the product C is 210 seconds, and after the selection event (product confirmation) for the product C, until the selection event (purchase) for the product B occurs The time difference of is 1410 seconds, and the time difference from the selection event for product B (purchase purchase) until the selection event for product E (product confirmation) occurs is 1,123,410 seconds. Here, the second score based on the time difference between each product is calculated by Equation 2 below. In other words, if the time difference between the time when the user performed the event is large, low weight is applied, and when the event is performed at a similar time, that is, when the time difference is small, high weight is applied.

Equation 2

In addition, in assigning a third score, the service device 120 may set a weight differently according to an event related to a product. That is, the service device 120 gives a low weight (1.0) when only a selection event such as product confirmation or shopping cart is performed without purchasing a product, and a high weight (when the selection event actually purchases a product). 1.5) can be given. On the other hand, the numerical value of the weight according to the embodiment of the present invention is not limited to the numerical value presented, it is to distinguish between the high weight and the low weight may be replaced by another value.

The service device 120 calculates a pair score for a plurality of products by calculating a log score calculated for each product in step S123. For example, the service device 120 may check the log score for the associated score calculated by the calculation of the first score, the second score, and the third score for each product, and determine the association between each product. In order to calculate the pair score by multiplying the log score associated with each product. In operation S125, the service device 120 normalizes the pair score between products, calculates a normalized score, and deletes the overlapped normalization score.

Table 4 below is a table illustrating an example of obtaining a log score related to an associated score by calculating a first score, a second score, and a third score.

Table 4

product	First score (ref_score)	Second score (time_diff_score)	3rd score (action_score)	Log score
A	0.1	1.00	1.0	0.10
B	0.7	0.99	1.0	0.69
C	0.7	0.99	1.0	0.69
B	0.7	0.98	1.5	1.03
E	0.5	0.07	1.0	0.04

For example, referring to Table 4, when the user only selects the product A, the log score (0.1) is calculated by calculating the first score (0.1), the second score (1.00), and the third score (1.0). ) Can be given. In addition, when the user selects only the product B, a log score (0.69) may be given by calculating the first score (0.7), the second score (0.99), and the third score (1.0). In addition, when the user selects only the product C, a log score (0.69) may be given by calculating the first score (0.7), the second score (0.99), and the third score (1.0). In addition, when the user only selects the product E, a log score (0.04) may be given by calculating the first score (0.5), the second score (0.07), and the third score (1.0). Meanwhile, when the user purchases the product B, the log score 1.03 may be given by calculating the first score 0.7, the second score 0.99 and the third score 1.5.

Table 5 below shows an example of obtaining a pair score by calculating a log score.

Table 5

product	Log score	Pair score
A	0.10	-
B	0.69	0.07
C	0.69	0.07
B	1.03	0.10
E	0.04	0.00

For example, referring to Table 5, the service device 120 calculates a pair score for each of the products A, B, and E. Each log score between the products A and B is 0.10 and The pair score (0.07) is calculated by multiplying by the product of 0.69), and the pair score (0.07) is obtained by calculating the product of the log scores (0.10 and 0.69) between the goods (A and C), and the product (A And B (purchase)) are calculated by multiplying the respective log scores (0.10 and 1.03) to calculate the pair score (1.10), and between the products (A and E) the product of the respective log scores (0.10 and 0.04). The pair score (0.00) can be calculated by

Table 6 below is a table showing an example of obtaining a normalization score by normalizing the pair score.

Table 6

product	Pair score	Normalized score
A	-	-
B	0.07	1.28 (Deleted)
C	0.07	1.28
B	0.10	1.41
E	0.00	1.02

For example, referring to Table 6, the service device 120 obtains a normalization score (1.28, 1.28, 1.14, 1.02) through a normalization distribution for each pair score (0.07, 0.07, 0.10, 0,00). Can be obtained. At this time, the service device 120 is based on the high score of the normalization score of (Score 1.28 for goods A and B, 1.41 for goods A and B) when the score between the goods (A, B) overlaps Only one normalization score is left, and the other normalization scores can be deleted.

6 is a flowchart illustrating a method of operating a terminal for recommending a product based on a user log according to an exemplary embodiment of the present invention.

Referring to FIG. 6, in step S131, the terminal 110 receives information on a recommended product related to a specific product from the service device 120. In operation S133, the terminal 110 detects an input signal for a selection event, such as checking a product, adding a shopping cart, or making a purchase. Thereafter, the terminal 110 transmits the information about the corresponding product to the service device 120 according to the input signal in step S135.

Hereinafter, an electronic commerce service system and a related product selling method thereof according to a second embodiment of the present invention will be described in detail with reference to the accompanying drawings. The detailed description, which will be given below with reference to the accompanying drawings, is intended to explain exemplary embodiments of the present invention and is not intended to represent the only embodiments in which the present invention may be practiced. The following detailed description includes specific details in order to provide a thorough understanding of the present invention. However, one of ordinary skill in the art appreciates that the present invention may be practiced without these specific details.

In some instances, well-known structures and devices may be omitted or shown in block diagram form centering on the core functions of the structures and devices in order to avoid obscuring the concepts of the present invention.

Throughout the specification, when a part is said to "comprising" (or including) a component, this means that it may further include other components, except to exclude other components unless specifically stated otherwise. do. In addition, the terms "... unit", "... group", "module", etc. described in the specification mean a unit for processing at least one function or operation, which is hardware or software or a combination of hardware and software. It can be implemented as. Also, "a or an", "one", "the", and the like are used differently in the context of describing the present invention (particularly in the context of the following claims). Unless otherwise indicated or clearly contradicted by context, it may be used in the sense including both the singular and the plural.

12 is a view for explaining an electronic commerce service system according to a second embodiment of the present invention.

Referring to FIG. 12, the electronic commerce service system according to the second embodiment of the present invention may include a terminal 210, an order service device 220, an integrated service device 230, an associated product device 240, and a product recommendation device ( 250, a price comparison device 260, and a third party payment device 270.

The terminal 210 refers to a terminal capable of transmitting / receiving various data according to a user's key operation. The terminal 210 may be a tablet PC, a laptop, a personal computer, or a smartphone capable of wireless communication. (Smart Phone), Personal Digital Assistant (PDA), Smart TV, and Mobile Communication Terminal.

The order service apparatus 220 provides the terminal 210 with a product ordering interface for selecting and ordering information on a plurality of products and selecting a plurality of products. The terminal 210 may order a specific product through the product order interface provided by the order service device 220. For convenience of description, a product ordered by a user through a product order interface provided by the order service device 220 will be referred to as an "order product."

When receiving an order request message for selecting and ordering a specific product from the terminal 210, the integrated service device 230 provides order information for identifying the ordered product so that payment can be made.

The associated goods device 240 may store information on the correlation between the plurality of goods in advance, and when receiving the related goods information request message, the related goods device 240 may derive the related goods associated with the ordered goods. Then, the associated product device 240 may generate related product information for the related product. Here, the related product information includes association information, which is information for indicating an association between the related product of the product ordered by the user and the related product. In particular, the association information may include an association description describing what associations have a relationship, and an association index indicating the association as a numerical value. For example, assuming that the product is a vehicle, the associated product can be car insurance, and the association information will be described as a mandatory product because it must be purchased when the vehicle is purchased. The association index will be provided at the highest value. . In addition, if the product is a vehicle, the associated product may be a black box, and the relevance description states that additional discounts on premiums are possible when the vehicle is equipped with a black box, and for this reason, the relevance index is a vehicle of the black box. The relevance to is not required, but should be provided at a relatively high level, although lower than car insurance, as there are additional benefits to purchase. In addition, when the product is a vehicle, the associated product may be an accessory of the vehicle. Since these related products are neither mandatory nor otherwise beneficial, the description of the association will be described as selectable as needed, and a low association index will be provided. When the related product device 240 generates related product information, the related product device 240 transmits the generated related product information to the product recommendation device 250 to generate recommended product information about the related product.

When the product recommendation device 250 receives the related product information from the related product device 240, the product recommendation device 250 may recognize the related product. Accordingly, the product recommendation apparatus 250 lists the plurality of related products in order of excellent evaluation based on the evaluation of the collected products, or generates recommended product information indicating one related product having the best evaluation. Here, the product recommendation apparatus 250 may generate recommended product information through information such as a review of a previously collected related product and a review. For example, if the related product is a secondary insurance, the consumer's evaluation is evaluated through product use information such as a review or review of pre-collected among the A insurance company's car insurance, B insurance company's car insurance and C insurance company's car insurance You can list them in good order or recommend car insurance from one of the best rated insurers. In addition, the recommended product information may include an actual review, a review. The product recommendation apparatus 250 may generate the recommended product information and then transmit the previously received related product information and the generated recommended product information to the integrated service device 230.

When the price comparison device 260 receives a price comparison request message for requesting price comparison information for the related product from the integrated service device 230, the price comparison device 260 generates price comparison information for the related product to the integrated service device 230. to provide. The price comparison device 260 generates price comparison information indicating a price comparison between a plurality of related products based on prices of pre-collected products. Here, the price comparison information may provide a total price information for each of the A insurance company's car insurance, the B insurance company's car insurance and the C insurance company's car insurance, and the price comparison for the sub-items if the related product is the car insurance. . For example, the detail item may be a host vehicle, a truck, an object, and the like.

The third party payment device 270 is to provide a service for payment of goods on a network. The third party payment device 270 receives payment information of a specific user, for example, credit card information, deposit account information, virtual currency on the Internet, and pays for the goods. To pay. When the third party payment device 270 receives the payment information from the integrated service device 230, the third party payment device 270 performs necessary processing for the payment of the goods, and when the processing is normally processed, the third party payment device 270 receives a payment completion message indicating that the payment is completed. To send. The payment completion message may include the payment details.

When the order is generated, the integrated service device 230 may interwork with the associated product device 240, the product recommendation device 250, and the price comparison device 260, and the related product information, the recommended product information, Collect price comparison information.

In addition, the integrated service device 230 may provide the related product information, the recommended product information, and the price comparison information to the terminal 210 so that a user may determine whether to purchase the related product, and make payment for the ordered product and the related product. The terminal 210 provides an order product payment interface (I / F, interface) for payment of the ordered goods and an associated product payment interface (I / F) for payment of the related goods, so as to be performed at a time. Accordingly, the terminal 210 may provide the related product information, the recommended product information, the price comparison information, the order product payment interface, and the related product payment interface to the user.

The user can obtain all the necessary information for determining the purchase of the related product through the related product information, the recommended product information, and the price comparison information described above, and it is cumbersome to purchase the related product separately. This is high. In particular, assuming that the user decides to purchase the related product, since the user provides the order product payment interface and the related product payment interface together, the user can conveniently process the payment for the order product and the related product at a time.

The integrated service device 230 according to the second embodiment of the present invention includes a communication unit 231, a storage unit 232, and a control unit 233.

The communication unit 231 communicates with the terminal 210, the order service device 220, the associated product device 240, the product recommendation device 250, the price comparison device 260, and the third party payment device 270 through a network. Send and receive data.

The storage unit 232 stores a program and data necessary for the operation of the integrated service device 230, and may be divided into a program area and a data area. The program area may store a program for controlling the overall operation of the integrated service device 230, an operating system (OS), an application program, etc. for booting the integrated service device 230. The data area stores various types of data according to an embodiment of the present invention. Various data stored in the storage unit 233 may be deleted, changed, or added according to a user's manipulation. In particular, the storage unit 232 may include a cache and storage.

The controller 233 may control an overall operation of the integrated service device 230 and a signal flow between internal blocks of the terminal 210, and may perform a data processing function of processing data. The controller 233 may be a central processing unit (CPU), an application processor, or the like.

The controller 233 may receive information about an order product ordered by a user through the communication unit 231. Then, the control unit 233 interlocks with the associated product device 240, the product recommendation device 250, and the price comparison device 260 to obtain related product information, recommended product information, and price comparison information of the related product related to the ordered product. Collect. Then, the controller 233 may transmit the related product information, the recommended product information, and the price comparison information to the terminal 210 through the communication unit 231 so that a user may make a purchase decision regarding the related product. In particular, the control unit 233 transmits the related product information, the recommended product information, and the price comparison information, and through the communication unit 231 through the order product payment interface for payment of the order goods and the related product payment interface for payment of the related goods Transmit to 210. As such, by simultaneously providing the order product payment interface and the related product payment interface, payment of the order product and the related product may be simultaneously performed in the terminal 210.

14 is a block diagram schematically illustrating an internal configuration of a terminal according to an embodiment of the present invention.

Referring to FIG. 14, the terminal 210 according to the embodiment of the present invention includes a communication unit 211, an input unit 212, a display unit 213, a storage unit 214, and a control unit 215.

The communication unit 211 transmits and receives data with the order service device 220 or the integrated service device 230 through a network. When performing wireless communication, the communication unit 211 may include an RF transmitter for up-converting and amplifying a frequency of a transmitted signal, and an RF receiver for low noise amplifying and down-converting a received signal. When performing a wired communication, the communication unit 211 may be configured as a wired transceiver for transmitting and receiving data through a connected line. That is, the communication unit 211 receives data from the order service device 220 or the integrated service device 230, outputs the data to the control unit 215, and outputs the data output from the control unit 215 to the order service device 220 or integrated. It may transmit to the service device 230. The data transmitted by the communication unit 211 may include a file list.

The input unit 212 receives a key operation of a user for controlling the terminal 210, generates an input signal, and transmits the generated input signal to the controller 215. The input unit 212 may include any one of a power key, a numeric key, and a direction key for power on / off, and may be formed as a predetermined function key on one surface of the terminal 210. Functions of the various keys of the input unit 212 may be performed by the display unit 213, and when the display unit 213 may perform all functions, the input unit 212 may be omitted.

The display unit 213 visually provides a menu, data, function setting information, and various other information of the terminal 210 to the user. The display unit 213 outputs a boot screen, a standby screen, a menu screen, and other application screens of the terminal 210. When the display unit 213 is formed of a touch screen, some or all of the functions of the input unit 212 may be performed instead. The display unit 213 may be formed of a liquid crystal display (LCD), organic light emitting diodes (OLEDs), active matrix organic light emitting diodes (AMOLEDs), or the like.

The storage unit 214 stores a program and data necessary for the operation of the terminal 210 and may be divided into a program area and a data area. The program area may store a program for controlling the overall operation of the terminal 210, an operating system (OS) for booting the terminal 210, an application program, and the like. The data area is an area in which user data generated according to the use of the terminal 210 is stored. In addition, the storage unit 214 may store various types of data generated according to the user's use of the terminal 210. Various data stored in the storage unit 214 may be deleted, changed, or added according to a user's manipulation.

The controller 215 may control a general operation of the terminal 210 and a signal flow between internal blocks of the terminal 210 and perform a data processing function for processing data. The controller 215 may be a central processing unit (CPU), an application processor, or the like.

The controller 215 may receive, from the order service device 220, product information, which is various information related to the product, and a product order interface for ordering the product, through the communication unit 211, and display the same through the display unit 213. .

The user may select to purchase a specific product through the product information, and perform an input according to the product order interface to order the product. Then, the controller 215 receives an order for a product through the input unit 212 in response to the product order interface, and generates an order request message requesting an order for a specific product. Then, the controller 215 transmits an order request message to the order service device 220 through the communication unit 211. The order service device 220 may transmit order information including information about the order product to the integrated service device 230 according to the order request message.

Accordingly, the integrated service device 230, along with the associated product information, recommended product information and price comparison information of the related product associated with the order product, the order product payment interface for the payment of the order product and for payment of the related product The associated product payment interface will be sent to the terminal 210. Then, the controller 215 may receive the related product information, the recommended product information, the price comparison information, the order product payment interface and the related product payment interface through the communication unit 211. The controller 215 displays the related product information, the recommended product information, the price comparison information, the order product payment interface, and the related product payment interface through the display unit 213. Accordingly, the user can select the purchase of the related product through the related product information, the recommended product information, and the price comparison information, and the payment for the ordered product and the related product through the order product payment interface and the related product payment interface. You can proceed at the same time.

In FIG. 15, after accessing the order service device 220, the terminal 210 receives an order screen including information about goods and a product order interface for ordering goods from the order service device 220. Assume that the state is indicated by.

After the user acquires information on the product through the screen, the user may select a product to order. According to the user's input, the terminal 210 transmits an order request message requesting an order for a specific product in step S211. Upon receiving the order request message, the order service device 220 transmits order information indicating that an order is requested for the order product to the integrated service device 230 in step S212.

In step S213, the integrated service device 230 that has received the order information transmits an associated product information request message for requesting related product information, which is information about the related product related to the order product, to the related product device 240.

The associated goods device 240 may store information on the correlation between the plurality of goods in advance, and when receiving the related goods information request message, the related goods device 240 may derive the related goods associated with the ordered goods. Then, the related product information for the related product is generated. Here, the related product information includes association information, which is information for indicating an association between the related product of the product ordered by the user and the related product. In particular, the association information may include an association description describing what associations have a relationship, and an association index indicating the association as a numerical value. For example, assuming that the product is a vehicle, the associated product can be car insurance, and the association information will be described as a mandatory product because it must be purchased when the vehicle is purchased. The association index will be provided at the highest value. . In addition, if the product is a vehicle, the associated product may be a black box, and the relevance description states that additional discounts on premiums are possible when the vehicle is equipped with a black box, and for this reason, the relevance index is a vehicle of the black box. The relevance to is not required, but should be provided at a relatively high level, although lower than car insurance, as there are additional benefits to purchase. In addition, when the product is a vehicle, the associated product may be an accessory of the vehicle. Since these related products are neither mandatory nor otherwise beneficial, the description of the association will be described as selectable as needed, and a low association index will be provided. As described above, the associated goods device 240 that generates the related goods information transmits the related goods information generated in step S214 to the goods recommendation device 250.

Upon receiving the related product information, the product recommendation apparatus 250 lists a plurality of related products in order of excellent evaluation based on the evaluation of the collected products, or recommends product information indicating one related product having the best evaluation. Create That is, the product recommendation apparatus 250 may derive recommended product information, which is information about a recommended product, to be recommended through information, such as a review of a related product collected in advance and a review. For example, if the related product is a secondary insurance, the consumer's evaluation is evaluated through product use information such as a review or review of pre-collected among the A insurance company's car insurance, B insurance company's car insurance and C insurance company's car insurance You can list them in good order or recommend car insurance from one of the best rated insurers. The product recommendation response message may include an actual review, a review, and the like. In this way, the product recommendation device 250 that has derived the recommended product information transmits the related product information and the generated recommended product information previously received to the integrated service device 230 in step S215.

Subsequently, the integrated service device 230 transmits a price comparison request message requesting price comparison information on the corresponding product to the price comparison device 260 in step S216. The price comparison device 260 receiving the price comparison request message provides the price comparison response message including price comparison information to the integrated service device 230 through the price information previously collected in step S217. Here, the price comparison information may provide a total price information for each of the A insurance company's car insurance, the B insurance company's car insurance and the C insurance company's car insurance, and the price comparison for the sub-items if the related product is the car insurance. . For example, the detail item may be a host vehicle, a truck, an object, and the like.

Next, the integrated service device 230 includes a product payment interface (I / F, interface) for paying the goods ordered by the user in step S218, as well as related product information, recommended product information, price comparison information and related products. The terminal 210 provides an associated product payment interface (I / F) that can be paid for. Accordingly, the terminal 210 may display a product payment interface, related product information, recommended product information, price comparison information, and related product payment interface. The user may determine whether to additionally purchase the related product through the related product information, the recommended product information, and the price comparison information. Since it is cumbersome to purchase related products separately, there is a high probability of purchasing additional related products. For this reason, the user may operate the terminal 210 to input payment information necessary for payment of the product and the related product through the product payment interface and the related product purchase interface.

Then, the terminal 210 transmits a payment request message including payment information to the integrated service device 230 in step S219. Then, the integrated service device 230 transmits a payment request message including payment information to the third party payment device 270 in step S220. Accordingly, after the third party payment device 270 performs the necessary processing for payment, and successfully completes the payment, the third party payment device 270 transmits a payment completion message to the integrated service device 230 indicating that the payment is completed in step S221. Then, the integrated service device 230 transmits the payment completion message to the order service device 220 in step S222. Subsequently, in step S223, the order service device 220 transmits an order and payment completion message to the terminal 210 informing that the order and payment have been completed.

16 is a flowchart illustrating a related product selling method according to a second embodiment of the present invention.

In FIG. 16, the terminal 210 may transmit an order request message for ordering a specific product according to a user input while displaying an order screen including information about a product and an order interface for ordering the product. . The order service device 220 receiving the order request message transmits the order information according to the order request to the integrated service device 230 to the integrated service device 230. Then, the control unit 233 of the integrated service device 230 may receive the order information through the communication unit 231 in step S231.

The control unit 233 receiving the order information collects the related product information and the recommended product information by interworking with the related product device 240 and the product recommendation device 250 through the communication unit 231 in step S232.

Here, the related product information includes association information, which is information for indicating an association between the related product of the product ordered by the user and the related product. In particular, the association information may include an association description describing what associations have a relationship, and an association index indicating the association as a numerical value. The recommended product information recommends the selected at least one related product according to the evaluation through product use information such as a review, a review, and the like regarding the related product collected in advance.

Subsequently, the controller 233 interoperates with the price comparison device 260 through the communication unit 231 at step S233 to collect price comparison information about the related product. The price comparison information represents the price of each of the related products of the same type.

Next, in step S234, the control unit 233 may pay for a product payment interface, related product information, recommended product information, price comparison information, and related products, in which the user may pay for the ordered product. The associated product payment interface is provided to the terminal 210 through the communication unit 231. Accordingly, the terminal 210 may display a product payment interface, related product information, recommended product information, price comparison information, and related product payment interface. The user may determine whether to additionally purchase the related product through the related product information, the recommended product information, and the price comparison information. Since it is cumbersome to purchase related products separately, there is a high probability of purchasing additional related products. For this reason, the user may operate the terminal 210 to input payment information necessary for payment of the product and the related product. Then, the terminal 210 transmits a payment request message including the payment information to the integrated service device 230.

Then, when the control unit 233 receives the payment request message including the payment information in step S235, the payment request message including the payment information received in step S236 to the third party payment device 270 through the communication unit 231. send. After receiving the payment information, the third party payment device 270 performs the processing necessary for payment, and upon successful payment, transmits a payment completion message to the integrated service device 230 indicating that the payment is completed. Therefore, the control unit 233 may receive a payment completion message through the communication unit 231 in step S237. Then, the control unit 233 transmits to the order service device 220 through the communication unit 231 in step S238. Then, the order service device 220 will send an order completion message to the terminal 210 indicating that the order and payment has been completed.

Referring to FIG. 17, it is assumed that the terminal 210 is connected to the order service device 220. Then, the control unit 215 receives the product information and commodity order interface for ordering the product information and the product information from the order service device 220 through the communication unit 211 in step S241, the product information and goods in step S242 The product order screen including the order interface is displayed through the display unit 213.

A user may acquire information about a product through a product order screen, and then select a product to order. When the controller 215 detects an input for selecting a product of the user through the input unit 212 in operation S243, the controller 215 transmits an order request message for ordering a specific product selected by the user in operation S244.

The order service device 220 that receives the product order message will transmit the product order message to the integrated service device 230, and the integrated service device 230 may recommend related product information and recommendation for the related product of the product corresponding to the order message. Product information and price comparison information will be collected. The association product information includes association information which is information for indicating an association between a related product of a product ordered by a user and a related product and the related product. In addition, the recommended product information recommends the selected at least one related product according to an evaluation through product use information such as a review and a review of the related product collected in advance by the product recommendation apparatus 250. The price comparison information represents the price of each of the related products of the same type. Then, in response to the product order message, the integrated service device 230 may pay for the product payment interface, the related product information, the recommended product information, the price comparison information, and the related product that the user may pay for the ordered product. The associated product payment interface is provided to the terminal 210.

Therefore, the controller 215 receives the product payment interface (I / F), the related product information, the recommended product information, the price comparison information, and the related product payment interface (I / F) through the communication unit 211 in step S245, In operation S246, the display unit 213 may display a screen.

The user may select whether to additionally purchase the related product through the related product information, the recommended product information, and the price comparison information. Since it is cumbersome for a user to purchase a related product separately, recommendation product information or price comparison information is provided so that the related product can be selected. In addition, since the related product payment interface (I / F) is provided together with the product payment interface (I / F), the related product can be simultaneously paid together with the ordered product through one procedure without the need for an additional procedure.

Here, it is assumed that the user selects the related product and inputs the payment information for the ordered product and the related product. Therefore, the controller 215 may receive payment information for the ordered product and the related product through the input unit 212 in step S247. Then, the controller 215 transmits a payment request message including the payment information selected in step S248 to the integrated service device 230. Then, the integrated service device 230 will send a payment request message including the payment information to the third party payment device 270, if the third party payment device 270 is successfully completed according to the received payment information, The payment completion message indicating that the payment is completed will be transmitted to the integrated service device 230. The integrated service device 230 transmits a payment completion message to the order service device 220, and the order service device 220 transmits an order and payment completion message indicating that the order and payment have been completed to the terminal 210. Accordingly, the control unit 215 receives the order and payment completion message through the communication unit 211 in step S249, and displays the order and payment details through the display unit 213 in step S250.

The method according to the embodiment of the present invention as described above may be provided in the form of a computer readable medium suitable for storing computer program instructions and data. In this case, a computer-readable medium suitable for storing computer program instructions and data may include, for example, a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, and a compact disk read only memory (CD-ROM). , Optical media such as Digital Video Disk (DVD), magneto-optical media such as Floppy Disk, and ROM (Read Only Memory), RAM And a semiconductor memory such as a random access memory, a flash memory, an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM). The processor and memory can be supplemented by or integrated with special purpose logic circuitry. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Certain features that are described in this specification in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

Likewise, although the operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated operations must be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. It should be understood that it can.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

Claims

A service communication unit which communicates with at least one terminal and transmits and receives data for providing a recommendation product based on a user log; And

Collecting data related to occurrence of selection events for a plurality of products from the terminal, sorting the collected data, and using the sorted data, a first associated with previous URL information of a specific product for each user Calculate an association score by calculating a score, a second score related to a time difference between selection events occurring between products, and a third score determined according to an event type associated with the product, and classifying the association score according to the same product pair A service control unit configured to calculate a final score by calculating an associated score between the collected product pairs and the number of users using the corresponding product, and to provide a recommendation function for another product by applying the final score;

Service apparatus comprising a.
The method of claim 1,

A service storage unit storing an association score for a specific product for each user and a final score determined based on the association score in order to provide a recommendation product based on the user log;

Service device characterized in that it further comprises.
Receives information on at least one recommendation product from a service device, detects an input signal for at least one selection event of checking a product, adding a shopping cart, or purchasing a product related to the product, and detects an input signal according to the input signal. A terminal for transmitting information about the service device; And

Collecting data related to the selection event generation from the terminal, sorting the collected data, and using the sorted data, a first score and products related to previous URL information of a specific product for each user Calculating a related score by calculating a second score related to a time difference between a selection event occurrence and a third score determined according to an event type related to the product, classifying the related scores according to the same product pair, and collecting the related scores A service device for calculating a final score by calculating a related score between product pairs and the number of users using the corresponding product, and applying the final score to provide a recommendation function for another product;

E-commerce service system comprising a.
Collecting, by a service apparatus, data related to occurrence of selection events for a plurality of products from at least one terminal, and sorting the collected data;

The service apparatus uses the sorted data to provide a first score related to previous URL information of a specific product for each user, a second score related to a time difference between a selection event occurrence between products, and an event type for the product. Calculating an associated score by computing an associated third score;

Collecting, by the service apparatus, the association score according to the same product;

Determining, by the service apparatus, a final score by calculating the collected associated score and the number of users using the corresponding product; And

Providing, by the service apparatus, a recommendation function for another product by applying the final score;

Product log based product recommendation method comprising a.
The method of claim 4, wherein the selection event is

User log-based product recommendation method, characterized in that at least one user behavior of the product check, shopping cart or purchase for a specific product.
The method of claim 4, wherein the aligning step

Deleting, by the service apparatus, data of a user who has performed a selection event of a predetermined number or less on the basis of a user, and data of products which have received a selection event by a user of a predetermined number or less on a product basis;

Product log based product recommendation method comprising a.
The method of claim 4, wherein the aligning

In the sorting of the collected data by the service device, the user log-based product recommendation method, characterized in that sorted by the request time and date.
The method of claim 4, wherein the calculating of the correlation score comprises:

When the service apparatus checks the previous UAL information related to the specific product among a plurality of previous UAL information which can confirm the information on the specific product, and as a result of the checking, the weight of the user behavior is determined. The user log-based product recommendation method, characterized in that to calculate the first score by applying a low.
The method of claim 4, wherein the calculating of the correlation score comprises:

Wherein the service device calculates the second score by calculating a selection event occurrence time for a specific product and a selection event occurrence time difference for a next product after the selection event for the specific product is generated. Recommended way.
The method of claim 4, wherein the calculating of the correlation score comprises:

The service apparatus sequentially checks the time difference between the selection event occurrences for a plurality of products, and when the identified time difference is large, determines that the correlation between the products is low, and weights lower than the products when the time difference is small. The method of claim based on the user log, characterized in that for calculating the second score.
The method of claim 4, wherein the calculating of the correlation score comprises:

And if the purchase event occurs among the events related to the product, the service apparatus calculates a weight for the third score higher than other events.
The method of claim 4, wherein the calculating of the correlation score comprises:

And a pair score for a plurality of products by calculating a log score calculated for each product by the service apparatus.
The method of claim 12, wherein calculating the association score

And the service device calculates a normalization score by normalizing the pair score between the products, and deletes the normalization score between the overlapping products.
The method of claim 4, wherein determining the final score

And calculating the final score between the goods by dividing the sum of the normalized pair scores between the goods by the number of users who select or purchase each product.
A communication module for communication; And

After collecting the relevant product information, recommended product information and price comparison information of the related product associated with the order product through the communication module,

The related product information, the recommended product information and the price comparison information, the order product payment interface for order goods payment and the related product payment interface for payment related products so that the settlement of the order product and the related product proceeds simultaneously And a control unit for transmitting to the user device through the communication module.
The method of claim 15,

The related product information

Association information, which is an association product associated with the ordered product and information indicating an association between the ordered product and the associated product, wherein the association information describes an association description and the association that describes the association between the ordered product and the associated product; Integrated service device for selling the associated product, characterized in that it comprises at least one of a correlation index indicating a numerical value.
The method of claim 15,

The recommended product information

An integrated service apparatus for selling related products, wherein the plurality of related products are listed in the order of excellent evaluation based on the evaluation of the collected related products, or one related product having the best evaluation.
The method of claim 15,

The price comparison information

Integrated service apparatus for selling a related product, characterized in that by comparing the price between the plurality of related products based on the price of the collected related products.
A display unit for displaying a screen;

Communication unit for communication; And

Receiving the order product payment interface for payment of the ordered product and the related product payment interface for payment of the related product, together with the related product information, recommended product information and price comparison information of the related product related to the order product through the communication unit So,

The display unit displays the related product information, the recommended product information, the price comparison information, the order product payment interface, and the related product payment interface so that the payment for the ordered product and the selection and payment for the related product proceed simultaneously. And a control unit for controlling the display to display through the associated product.
An associated goods device for providing related goods information, which is information about at least one related goods associated with the order goods;

A product recommendation device for providing recommended product information indicating a related product recommended among the related products;

A price comparison device for providing price comparison information indicating by comparing prices of the related products; And

An integrated service device for providing an order product payment interface for payment of the ordered product, the related product information, the recommended product information, the price comparison information, and an associated product payment interface for payment of the related product to a user device; E-commerce service system, characterized in that.
Collecting related product information, recommended product information, and price comparison information of the related product related to the order product; And

The related product information, the recommended product information and the price comparison information, the order product payment interface for payment of the order product and the related product payment interface for payment of the related product so that the payment of the order product and the related product proceeds simultaneously Transmitting to the device; a method for selling associated goods of an integrated service device comprising a.
The method of claim 21,

Simultaneously receiving payment information for the ordered product and the linked product from the user device; And

And providing the payment information to a third party payment device to simultaneously perform the payment for the ordered product and the linked product.
Receiving an order goods payment interface for payment of the order goods and an associated goods payment interface for payment of the related goods together with related goods information, recommended goods information and price comparison information of the related goods related to the order goods; And

Displaying the related product information, the recommended product information, the price comparison information, the order product payment interface, and the related product payment interface such that the payment for the ordered product and the selection and payment for the related product proceed simultaneously. Method for selling the associated product of the user device comprising a.