WO2015101161A1 - 一种用于生成与目标系统对应的用户页面方法和装置 - Google Patents

一种用于生成与目标系统对应的用户页面方法和装置 Download PDF

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Publication number
WO2015101161A1
WO2015101161A1 PCT/CN2014/093761 CN2014093761W WO2015101161A1 WO 2015101161 A1 WO2015101161 A1 WO 2015101161A1 CN 2014093761 W CN2014093761 W CN 2014093761W WO 2015101161 A1 WO2015101161 A1 WO 2015101161A1
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information
user
content information
page
target system
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PCT/CN2014/093761
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English (en)
French (fr)
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卿源
徐颖
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北京百度网讯科技有限公司
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Publication of WO2015101161A1 publication Critical patent/WO2015101161A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/904—Browsing; Visualisation therefor

Definitions

  • the present invention relates to the field of computer technologies, and in particular, to a method and apparatus for generating a user page corresponding to a target system.
  • the operation information includes content information and an operation behavior corresponding to the content information
  • c determining at least one candidate content information corresponding to the user according to the evaluation information corresponding to each content information, to generate a user page corresponding to the user according to the at least one candidate content information .
  • a page generating apparatus for generating a user page corresponding to a target system, wherein the page generating apparatus includes:
  • a first obtaining device configured to acquire one or more operation information of the user for the target system, where the operation information includes content information and an operation behavior corresponding to the content information;
  • a statistical device configured to perform statistics on each operation information to obtain respective evaluation information of the content information corresponding to each operation information
  • a generating device configured to determine at least one candidate content information corresponding to the user according to the evaluation information corresponding to each content information, to generate a user page corresponding to the user according to the at least one candidate content information.
  • the present invention has the following advantages: 1) determining the content to be presented to the user by the historical operation information of the user for the target system and the classification feature information to which the user belongs, and generating a user page corresponding to the user. , enabling the user to timely view the information related to the content that is of interest to the user and the content that is generally concerned by the user when using the target system, thereby reducing the user operation, so that the user can obtain the information required by the user more quickly; 2) During the process of using the target system, the user continuously adjusts the content presented in the user page corresponding to the user according to the subsequent operation of the target system, so that the displayed content is more in line with the user's usage habits and actual needs, further improving the user. Experience.
  • FIG. 1 is a flow chart showing a method for generating a user page corresponding to a target system in accordance with the present invention
  • FIG. 2 is a schematic structural diagram of a page generating apparatus for generating a user page corresponding to a target system according to the present invention
  • Figure 3 illustrates a schematic diagram of a user page in accordance with one embodiment of the present invention
  • FIG. 4 is a schematic diagram of a page to be published according to still another embodiment of the present invention.
  • FIG. 5 illustrates a schematic diagram of a report page in accordance with yet another embodiment of the present invention.
  • FIG. 1 is a flow chart of a method for generating a user page corresponding to a target system in accordance with the present invention.
  • the method according to the invention comprises a step S1, a step S2 and a step S3.
  • the method according to the invention is implemented by a page generation device included in a computer device.
  • the computer device includes an electronic device capable of automatically performing numerical calculation and/or information processing in accordance with an instruction set or stored in advance, the hardware of which includes but is not limited to a microprocessor, an application specific integrated circuit (ASIC), a programmable gate Arrays (FPGAs), digital processors (DSPs), embedded devices, and more.
  • the computer device includes a network device and a mobile terminal.
  • the page generating device is included in the mobile terminal.
  • the network device includes, but is not limited to, a single network server, a server group composed of multiple network servers, or a cloud computing-based cloud composed of a large number of hosts or network servers, where the cloud computing is distributed computing.
  • a super virtual computer consisting of a group of loosely coupled computers.
  • the mobile terminal includes, but is not limited to, any electronic product that can interact with a user through a keyboard, a mouse, a remote controller, a touch panel, or a voice control device, such as a laptop, a tablet, a smart phone, or a PDA. Or a handheld game console, etc.
  • the network in which the user equipment and the network device are located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
  • the mobile terminal, the network device, and the network are only examples. Other existing or future mobile terminals, network devices, and networks may be applicable to the present invention and should also be included in the scope of the present invention. And is included here by reference.
  • step S1 the page generating means acquires one or more pieces of prior operation information of the user for the target system.
  • the prior operation information includes content information and an operation behavior.
  • the prior operation information includes an operation behavior of the user for the content information in the target system within a predetermined time period.
  • the prior operation information includes, but is not limited to, at least one of the following:
  • the forward selection operation includes an operation for indicating that the user is interested in the content information, for example, the content information is a candidate including a selection box, and the forward selection operation includes a click selection box To select the operation of the candidate; for example, the content information is a system page, and the forward selection operation includes an operation of clicking a link of the page, adding a bookmark to the page, and the like.
  • the reverse selection operation is used to indicate an operation in which the user does not pay attention to the content information, for example, the content information is a candidate including a selection box, and the reverse selection operation includes deselecting the selection mark The operation information, etc., the content information is a collectible item, and the reverse selection operation includes an operation of canceling the favorite label.
  • the browsing operation includes an operation of viewing an attribute of the information to be posted; and, for example, when the content information is a text portion in the system page, the browsing operation includes a cursor The dwell time in the text area, the operation of dragging the cursor, and dragging the scroll bar of the text area.
  • the manner in which the page generating device acquires one or more operation information of the user for the target system includes, but is not limited to, any one of the following:
  • the page generating device on the user device side acquires the user's prior operation information through interaction with the server of the target system.
  • the page generating device of the server of the target system directly reads the historical operation information in the target system.
  • the target system includes, but is not limited to, a system that allows users to perform information interaction, management, and the like.
  • the target system includes a management system for the user to bid and manage the information to be published.
  • the content information includes information that is included in the target system and that can be presented to the user.
  • a plurality of option information that the user can perform a selection operation for example, a text page that can be viewed by the user, and the like.
  • the content information may further include an operation object generated based on the page code.
  • an operation object generated based on the page code.
  • a person skilled in the art may divide the content information in the target system according to actual conditions and needs, for example, selecting an option box, a query box, and the like included in one system page of the target system as content information, for example, for example, The entire system page of the target system is used as content information. I will not repeat them here.
  • the operation behavior includes, but is not limited to, various operations performed by the user on the target system at the mobile terminal and/or the computer terminal.
  • the target system includes a system for providing a keyword bidding service to a user, the content information in the target system including information on the following aspects respectively displayed in different pages: the displayed information including the information to be published
  • the overall performance information of the attributes such as the number of times and the number of clicks, including the current consumption information of the current user's account balance, the number of days that can be consumed, the financial status information including the consumption amount and the budget amount, including the bridge message and the dialog window.
  • the opportunity status information of the attribute and the optimized content information including the optimized measurement.
  • the user A uses the system through the mobile phone client, and the page generating device in the mobile phone client obtains the operation information of the user A through interaction with the server of the target system, and obtains the user A in the system as shown in Table 1 below.
  • the behavior of the content information :
  • the page generating means counts each of the prior operation information to obtain respective evaluation information of the content information corresponding to each of the preceding operation information.
  • the page generating device separately counts various types of operation behaviors corresponding to the respective content information, and calculates evaluation information of the content information according to one or more operation behaviors corresponding to the content information based on a predetermined scoring rule.
  • the evaluation information is used to represent the degree of attention of the user to the content information.
  • the evaluation information corresponding to the respective content information includes at least one piece of user evaluation information and/or at least one category evaluation information. More preferably, the evaluation information corresponding to each content information is user evaluation information. More preferably, the evaluation information corresponding to each content information is classification evaluation information.
  • each time the user performs a forward selection operation the user evaluation information of the content information is incremented by one, and each time the reverse selection operation is performed, the score of the content information is decremented by one, thereby based on the obtained predetermined time.
  • the user evaluation information of the content information is determined by the user's operation behavior on the content information.
  • the page generating device first acquires the classification operation information, and for each classification operation information, the page generation device counts each classification operation information, and obtains the content information corresponding to each classification operation information based on the predetermined category classification rule. Classified evaluation information.
  • the manner in which the page generating apparatus acquires the classification operation information corresponding to the user category of the user includes, but is not limited to, any one of the following:
  • the page generating device first determines a user classification of the user to obtain a classification feature operation corresponding to the user classification, and then respectively, respectively, matching each prior operation information with the classification feature operation, and when matching, determining the The prior operation information is classification operation information;
  • the page generating device first determines the user classification of the user to obtain a classification feature operation corresponding to the user classification, and uses the classification feature operation as the classification operation information.
  • the page generation means determines the final evaluation letter based on the classification evaluation information and/or the user evaluation information. interest.
  • the page generating device may classify the user based on each attribute feature of the user to determine the user category to which the user belongs.
  • the user classifies according to the geographical location of the user, and, for example, according to the industry information “clothing” that the user belongs to, and classifies it into the user category of “garment industry”.
  • the method for the page generating apparatus to acquire the classification feature operation corresponding to the user classification includes, but is not limited to, any one of the following:
  • the page generating device acquires a classification feature operation of the user classification to which the user belongs by interacting with the server of the target system;
  • the page generating device queries the pre-existing classification feature operations of the plurality of user categories according to the user classification to which the user belongs, and obtains a classification feature operation corresponding to the user classification to which the user belongs;
  • the page generating means determines the classification feature operation of the user based on the respective prior operation information of one or more other users belonging to the same user category as the current user.
  • the page generating means operates the prior operation information of the one or more other users as the classification feature of the user classification.
  • the page generating means operates according to the prior operation information of all the users in the user classification, and selects the prior operation information having commonality as the classification feature operation of the user classification.
  • the page generating apparatus determines that, in the user category to which the current user belongs, if more than 60% of the users' prior operation information includes an operation of adding a certain page in the target system to their own favorites, the page will be bookmarked.
  • the prior operation information is used as the classification operation information corresponding to the user classification.
  • the page generating means counts operation information of all users belonging to the "garment industry” classification, and inputs the operation words included in the input box included in all the operation information, and the two operation information of clicking the search button as the "with"
  • the clothing industry's classification corresponds to the classification feature operation.
  • the page generating means acquires in step S1.
  • User A's prior operation information is as shown in Table 1 above.
  • the page generating means counts the previous operation information in Table 1, and adds 1 point based on the predetermined forward selection operation, and reversely selects the scoring rule of the operation minus one point to obtain the respective content information.
  • User evaluation information is shown in Table 2 below:
  • the query is performed in the pre-stored classification feature operation, and the classification feature operations corresponding to the "Chocolate Sales” are obtained: “Clicking on the overall performance content” and “Clicking on the overall consumption content”,
  • the page generating means determines, according to the predetermined classification and scoring rule for each of the operation information belonging to the classification feature operation, the classification evaluation information of "clicking the overall performance content” is 4, and the classification evaluation information of "clicking the overall consumption content” is 3.
  • the page generating device uses the sum of the user evaluation information and the classification evaluation information as the final evaluation information of the content information, and determines the final evaluation information of each content information as shown in Table 3 below:
  • step S3 the page generating means is based on the respective content information.
  • the evaluation information determines at least one candidate content information corresponding to the user to generate a user page corresponding to the user according to the at least one candidate content information.
  • the page generating device determines at least one candidate content information corresponding to the user according to the evaluation information corresponding to each content information, to generate a user page corresponding to the user according to the at least one candidate content information. Ways include but are not limited to any of the following:
  • the page generating means selects the candidate content information satisfying the predetermined selection condition based on the evaluation information of the respective content information to generate a user page for presentation.
  • the predetermined selection condition includes the top n pieces of content information
  • the page generating means selects the top n pieces of content information of the rating information to generate a user page based thereon.
  • the page generating means selects the candidate content information whose evaluation information is greater than a predetermined threshold to generate a user page.
  • the predetermined selection condition includes the first three pieces of content information of the evaluation information
  • the page generating means selects the top three pieces of content information with the highest evaluation information: overall performance, overall consumption, and financial status as candidates Content information, and generating a user page corresponding to the user A according to the three candidate content information.
  • the schematic diagram of the user page can be referred to FIG. 3, wherein the overall performance content includes the amount of presentation and trend, the amount of clicks and trends, and the average click price (ACP, Average Click Price), and their respective data are: 2031 (growth), 150 (decline), ⁇ 1.08.
  • the overall consumption content includes the consumer days of the user A's account of 121 days and the account balance of ⁇ 1990.98.
  • the financial status includes user A's daily consumption amount of ⁇ 152.00 (growth) and the current day's budget amount of ⁇ 221.00.
  • the page generating means determines the presentation priority of each content information based on the evaluation information corresponding to the respective content information; the page generating means determines the respective presentation positions based on the presentation priority according to the priority order of the respective presentation positions in the predetermined page style Corresponding candidate content information, to generate a user page corresponding to the user based on the selected candidate content information and the subscription page style.
  • the priority order of the presentation locations may be set based on the highest degree of attention of the user when browsing the page. For example, the top left corner of the page has the highest priority, in the upper right corner. Times, the middle of the top of the page has the lowest priority.
  • the step S3 further comprises a step S301 (not shown).
  • step S301 the page generating means performs statistics on each of the prior operation information based on the time information thereof to obtain respective evaluation information of the content information corresponding to each of the previous operation information.
  • the time information includes any one of the following:
  • Relative time information for example, the order of one operation information relative to another operation information, and the like.
  • the target system includes one or more pieces of information to be published, the content information including information related to the one or more pieces of information to be published, the user page Includes the information page to be posted.
  • the content information includes information to be released.
  • the content information includes attribute information of information to be released.
  • the to-be-published information page includes a report page related to the information to be posted.
  • the to-be-published information includes a keyword to be published.
  • the method according to the invention further comprises a step S4 (not shown).
  • step S4 the page generating means acquires values of the respective candidate content information from the target system to generate and the user page based on the values of the respective candidate content information.
  • the information to be released in the target system includes a plurality of keywords, each of which has attribute information such as a click amount, a consumption, and an average consumer price.
  • the order of the user's prior operation information obtained by the page generating means in step S1 includes: viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click volume change of the keyword ⁇ viewing the keyword "chocolate channel marketing" , "Chocolate raw materials" and "cocoa powder” attribute information.
  • the classification operation information acquired by the page generating device according to the user category “Chocolate Sales” includes: viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click volume of the keyword ⁇ viewing the key The overall conversion of words ⁇ view the overall ACP of the keyword ⁇ view the overall click rate of the keyword.
  • the information to be published page includes Cell_1 to Cell_9 as shown in FIG. 4 for 9 presentation positions, and the priority of each presentation position is sequentially decreased from Cell_1 to Cell_9, wherein Cell_1 in the upper left corner has the highest priority and is located at the upper right.
  • Cell_2 of the corner Next, Cell_3 located at the top middle position again, the priority of each of the remaining display positions can be referred to FIG. 4, and will not be described again.
  • the predetermined evaluation rule includes that the presentation level of the recurring content information is the highest in the prior operation information and the classification operation information, the presentation level of the content information in the classification operation information is second, and the presentation level of the content information in the remaining operation information is the lowest.
  • the page generating means repeats the access order "viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click rate of the keyword” in the previous operation information and the classification operation information.
  • the overall display information, the "total consumption information” and the “click rate” are determined in turn as the top three to show the priority, and then sequentially determine the level of presentation of each content information from high to low: overall conversion amount, overall ACP, overall click rate And the keywords "Chocolate Channel Marketing", “Chocolate Raw Materials” and “Cocoa Powder”.
  • the page generating device obtains values corresponding to the foregoing pieces of content information from the target system to generate a report page related to the keyword, as shown in FIG. 5, wherein the presentation amount is 2031 (growth) and the click amount is 150 (decreased). The consumption amount is ⁇ 152.00, the conversion amount is 0, the click rate is 17%, and ACP ⁇ 1.08.
  • the report page also displays the information about the amount of clicks and consumption of the three items to be published on the day of “Chocolate Channel Marketing”, “Chocolate Raw Materials” and “Cocoa Powder”.
  • step S4 further comprises a step S401 (not shown).
  • step S401 the page generating apparatus acquires values of respective candidate content information corresponding to the plurality of time points respectively by the target system, to generate users corresponding to the respective time points based on the values of the respective candidate content information. page.
  • the report page contains "Today”, “Tomorrow”, “History”
  • the three time point tags respectively correspond to the pages, and each page contains a structure similar to the currently rendered page.
  • the content to be presented to the user is determined by the user's historical operation information for the target system and the classification feature information to which the user belongs, and a user page corresponding to the user is generated, so that the user can use the target system.
  • the page generating apparatus includes a first obtaining means 1, a counting means 2, and a generating means 3.
  • the first obtaining means 1 acquires one or more prior operation information of the user for the target system.
  • the prior operation information includes content information and an operation behavior.
  • the prior operation information includes an operation behavior of the user for the content information in the target system within a predetermined time period.
  • the prior operation information includes, but is not limited to, at least one of the following:
  • the forward selection operation includes an operation for indicating that the user is interested in the content information, for example, the content information is a candidate including a selection box, and the forward selection operation includes a click selection box To select the operation of the candidate; for example, the content information is a system page, and the forward selection operation includes an operation of clicking a link of the page, adding a bookmark to the page, and the like.
  • the reverse selection operation is used to indicate an operation in which the user does not pay attention to the content information, for example, the content information is a candidate including a selection box, and the reverse selection operation includes deselecting the selection mark The operation information, etc., the content information is a collectible item, and the reverse selection operation includes an operation of canceling the favorite label.
  • the browsing operation includes an operation of viewing an attribute of the information to be posted; and, for example, when the content information is a text portion in the system page, the browsing operation includes a dwell time of the cursor in the text area, an operation of dragging the cursor, and scrolling the text area. Operations such as
  • the manner in which the first obtaining device 1 acquires one or more operation information of the user for the target system includes, but is not limited to, any one of the following:
  • the first acquiring device 1 on the user equipment side acquires the user's prior operation information through interaction with the server of the target system.
  • the first acquisition device 1 of the server of the target system directly reads the historical operation information in the target system.
  • the target system includes, but is not limited to, a system that allows users to perform information interaction, management, and the like.
  • the target system includes a management system for the user to bid and manage the information to be published.
  • the content information includes information that is included in the target system and that can be presented to the user.
  • a plurality of option information that the user can perform a selection operation for example, a text page that can be viewed by the user, and the like.
  • the content information may further include an operation object generated based on the page code, for example, an option box, a query box, and the like included in a system page of the target system.
  • an operation object generated based on the page code for example, an option box, a query box, and the like included in a system page of the target system.
  • a person skilled in the art may divide the content information in the target system according to actual conditions and needs, for example, selecting an option box, a query box, and the like included in one system page of the target system as content information, for example, for example, The entire system page of the target system is used as content information. I will not repeat them here.
  • the operation behavior includes, but is not limited to, various operations performed by the user on the target system at the mobile terminal and/or the computer terminal.
  • the target system includes a system for providing a keyword bidding service to a user, the content information in the target system including information on the following aspects respectively displayed in different pages: the displayed information including the information to be published Number of times, number of clicks, etc.
  • the overall performance information including the current consumption information of the current user's account balance, the number of days that can be consumed, the financial status information including the consumption amount and the budget amount, the business situation information including the attributes such as the bridge message and the conversation window, and the Optimize the optimized content information for the measurement.
  • the user A uses the system through the mobile phone client, and the first obtaining device 1 in the mobile phone client obtains the operation information of the user A through interaction with the server of the target system, and obtains the user A pair as shown in Table 4 below.
  • the operational behavior of the content information in the system :
  • the statistical device 2 performs statistics on each of the prior operation information to obtain respective evaluation information of the content information corresponding to each of the prior operation information. Specifically, the statistical device 2 separately counts various types of operation behaviors corresponding to the respective content information, and calculates evaluation information of the content information according to one or more operation behaviors corresponding to the content information based on predetermined rating rules. The evaluation information is used to represent the degree of attention of the user to the content information.
  • the evaluation information corresponding to the respective content information includes at least one piece of user evaluation information and/or at least one category evaluation information. More preferably, the evaluation information corresponding to each content information is user evaluation information. More preferably, the evaluation information corresponding to each content information is classification evaluation information.
  • each time the user performs a forward selection operation the user evaluation information of the content information is incremented by one, and each time the reverse selection operation is performed, the score of the content information is decremented by one, thereby based on the obtained predetermined time.
  • the user evaluation information of the content information is determined by the user's operation behavior on the content information.
  • the page generating device further includes a third obtaining device (not shown), and the statistical device 2 further includes a first sub-statistic device (not shown).
  • the third obtaining device acquires the classification operation information, and the first sub-statistic device performs statistics on each classification operation information, and obtains classification evaluation information of each content information corresponding to each classification operation information based on a predetermined category classification rule.
  • the manner in which the third obtaining device acquires the classification operation information corresponding to the user category of the user includes, but is not limited to, any one of the following:
  • the third obtaining device first determines the user classification of the user to obtain the classification feature operation corresponding to the user classification, and then respectively, respectively, respectively matching each prior operation information with the classification feature operation, and when matching, determining The prior operation information is classification operation information;
  • the third obtaining device first determines the user classification of the user to obtain a classification feature operation corresponding to the user classification, and uses the classification feature operation as the classification operation information.
  • the third acquisition means determines its final evaluation information based on its classification evaluation information and/or user evaluation information.
  • the third obtaining means may classify the user based on each attribute feature thereof to determine the user category to which the user belongs.
  • the user classifies according to the geographical location of the user, and, for example, according to the industry information “clothing” that the user belongs to, and classifies it into the user category of “garment industry”.
  • the method for the third obtaining device to obtain the classification feature operation corresponding to the user classification includes, but is not limited to, one of the following:
  • the third obtaining device acquires the user's belonging by interacting with the server of the target system Classification feature operation of user classification;
  • the third obtaining device queries the pre-existing classification feature operations of the plurality of user categories according to the user classification to which the user belongs, and obtains a classification feature operation corresponding to the user classification to which the user belongs;
  • the third obtaining means determines the classification feature operation of the user based on the respective prior operation information of one or more other users belonging to the same user category as the current user.
  • the third obtaining means operates the prior operation information of the one or more other users as the classification feature of the user classification.
  • the third obtaining means operates according to the prior operation information of all users in the user classification, and selects the prior operation information having commonality as the classification feature operation of the user classification.
  • the third obtaining device determines that, in the user category to which the current user belongs, more than 60% of the users' prior operation information includes an operation of adding a certain page in the target system to its own favorite, and the page is to be collected.
  • the prior operation information is used as classification operation information corresponding to the user classification.
  • the third obtaining means counts operation information of all users belonging to the "garment industry” classification, and inputs the operation words included in the input box included in all the operation information, and the two operation information of clicking the search button as The classification feature operation corresponding to the "garment industry” classification.
  • the prior operation information of the user A acquired by the first acquisition device 1 is as shown in Table 4 above.
  • the statistical device 2 performs statistics on the prior operation information in Table 4, and adds 1 point based on the predetermined forward selection operation, and reverses the selection rule to reduce the score by one point, and obtains the user evaluation information of each content information as follows: 5 shows:
  • the third obtaining means performs a query in the pre-existing classification feature operation according to the user category "chocolate sales" of the user A, and obtains the classification feature operations corresponding to the "chocolate sales" including: “clicking on the overall performance content” and “clicking on the overall consumption” "Content", the first sub-statistical device determines, according to the predetermined classification and scoring rule of the operation information belonging to the classification feature operation, the classification evaluation rule of "clicking on the overall performance content” is 4, "clicking on the overall consumption content”
  • the classification evaluation information is 3, and the statistical device 2 uses the sum of the user evaluation information and the classification evaluation information as the final evaluation information of the content information, and determines the final evaluation information of each content information as shown in Table 6 below:
  • the generating device 3 determines at least one piece of candidate content information corresponding to the user based on the evaluation information corresponding to each piece of content information, to generate a user page corresponding to the user based on the at least one piece of candidate content information.
  • the generating device 3 determines at least one candidate content information corresponding to the user according to the evaluation information corresponding to each content information, according to the at least one candidate.
  • the manner in which the information is generated to generate a user page corresponding to the user includes, but is not limited to, any of the following:
  • the generating device 3 selects candidate content information that satisfies a predetermined selection condition based on the evaluation information of the respective content information to generate a user page for presentation.
  • the predetermined selection condition includes the top n pieces of content information
  • the generating means 3 selects the content information of the top n bits of the rating information to generate a user page based thereon.
  • the generating device 3 selects candidate content information whose evaluation information is larger than a predetermined threshold to generate a user page.
  • the predetermined selection condition includes the first three pieces of content information of the evaluation information, and the generating means 3 selects the top three pieces of content information having the highest evaluation information: overall performance, overall consumption, and financial status as candidates Content information, and generating a user page corresponding to the user A according to the three candidate content information.
  • the overall performance content includes the presentation amount and trend, the click volume and the trend, and the ACP, and the respective data are: 2031 (growth), 150 (decline), and ⁇ 1.08.
  • the overall consumption content includes the consumer days of the user A's account of 121 days and the account balance of ⁇ 1990.98.
  • the financial status includes user A's daily consumption amount of ⁇ 152.00 (growth) and the current day's budget amount of ⁇ 221.00.
  • the page generating device further includes a determining device (not shown) and a child generating device (not shown).
  • the determining device determines the presentation priority of each content information according to the evaluation information corresponding to the respective content information; the sub-generation device determines, according to the priority order of the respective presentation positions in the predetermined page style, the respective presentation positions according to the presentation priority Candidate content information to generate a user page corresponding to the user based on the selected candidate content information and the subscription page style.
  • the priority order of the presentation locations may be set based on the highest degree of attention of the user when browsing the page. For example, the top left corner of the page has the highest priority, the upper right corner is second, and the top middle of the page has the lowest priority.
  • the statistical device 2 comprises a second sub-statistic device (not shown).
  • the second sub-statistical device is based on the time information of each prior operation information Statistics are performed to obtain respective evaluation information of the content information corresponding to each of the prior operation information.
  • the time information includes any one of the following:
  • Relative time information for example, the order of one operation information relative to another operation information, and the like.
  • the target system includes one or more pieces of information to be published, the content information including information related to the one or more pieces of information to be published, the user page Includes the information page to be posted.
  • the content information includes information to be released.
  • the content information includes attribute information of information to be released.
  • the to-be-published information page includes a report page related to the information to be posted.
  • the to-be-published information includes a keyword to be published.
  • the page generating apparatus further includes a second obtaining means (not shown).
  • the second obtaining means acquires values of the respective candidate content information from the target system to generate and the user page based on the values of the respective candidate content information.
  • the information to be released in the target system includes a plurality of keywords, each of which has attribute information such as a click amount, a consumption, and an average consumer price.
  • the order of the prior operation information of the user obtained by the first obtaining device 1 includes: viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click volume change of the keyword ⁇ viewing the keyword “chocolate channel marketing”, “ Information on the properties of chocolate ingredients and cocoa powder.
  • the classification operation information acquired by the third obtaining means according to the user category "chocolate sales" includes: sequentially viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click volume change of the keyword ⁇ viewing the keyword
  • the overall conversion amount ⁇ view the overall ACP of the keyword ⁇ view the overall click rate of the keyword.
  • the information to be published page includes Cell_1 to Cell_9 as shown in FIG. 4 for 9 presentation positions, and the priority of each presentation position is sequentially decreased from Cell_1 to Cell_9, wherein Cell_1 in the upper left corner has the highest priority and is located at the upper right. Corner of Cell_2 followed by The cell_3 in the middle of the top position again, the priority of each of the remaining display positions can be referred to FIG. 4, and will not be described again.
  • the predetermined evaluation rule includes that the presentation level of the recurring content information is the highest in the prior operation information and the classification operation information, the presentation level of the content information in the classification operation information is second, and the presentation level of the content information in the remaining operation information is the lowest.
  • the determining device repeats the access sequence "viewing the overall presentation information of the keyword ⁇ viewing the overall consumption information of the keyword ⁇ viewing the click rate of the keyword” in the previous operation information and the classification operation information.
  • the information, the "integrated consumption information” and the "click rate” are sequentially determined as the first three digits to prioritize, and then the ranking level of each content information is determined from high to low: overall conversion amount, overall ACP, overall click rate, and Keywords "chocolate channel marketing", “chocolate raw materials” and “cocoa powder”.
  • the second obtaining device respectively obtains values corresponding to the foregoing pieces of content information in the target system to generate a report page related to the keyword, as shown in FIG. 5, wherein the display amount is 2031 (growth) and the click amount is 150 (decreased). ), consumption amount ⁇ 152.00, conversion amount 0, click rate 17% and ACP ⁇ 1.08.
  • the report page also displays the information about the amount of clicks and consumption of the three items to be published on the day of “Chocolate Channel Marketing”, “Chocolate Raw Materials” and “Cocoa Powder”.
  • the second obtaining means acquires values of respective candidate content information respectively corresponding to the plurality of time points from the target system to generate and time based on the values of the respective candidate content information. Point the corresponding user page.
  • the report page contains pages corresponding to the three time point labels "Today”, “Tomorrow” and “History”, each page containing a structure similar to the currently presented page.
  • the content to be presented to the user is determined by the user's historical operation information for the target system and the classification feature information to which the user belongs, and a user page corresponding to the user is generated, so that the user can use the target system.
  • Timely viewing information related to the content of interest and content that is of similar interest to the user reducing user operations, enabling users to more quickly obtain the information they need; and,
  • the user continuously adjusts the content presented in the user page corresponding to the user according to the subsequent operation of the target system, so that the displayed content is more in line with the user's usage habits and actual needs, further improving the user.
  • the user continuously adjusts the content presented in the user page corresponding to the user according to the subsequent operation of the target system, so that the displayed content is more in line with the user's usage habits and actual needs, further improving the user.
  • the software program of the present invention can be executed by a processor to implement the steps or functions described above.
  • the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like.
  • some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various functions or steps.
  • a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention.
  • the program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a The working memory of the computer device in which the program instructions are run.
  • an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering
  • the apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.

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Abstract

　本发明的目的是提供一种用于生成与目标系统对应的用户页面的方法和装置，根据本发明的方法包括：获取用户对于所述目标系统的一项或多项操作信息，其中，所述操作信息包括内容信息以及与该内容信息对应的操作行为；对各个操作信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息；根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。

Description

一种用于生成与目标系统对应的用户页面方法和装置 技术领域
本发明涉及计算机技术领域，尤其涉及一种用于生成与目标系统对应的用户页面的方法和装置。
背景技术
现有技术中，通常为了使得客户端在使用上能够在不同的操作系统平台，以及不同的用户终端设备中保持一致，通常一个系统的客户端中，各项信息的展现方式都与系统是基于系统自身的结构来生成的，然而，这种方式存在一些问题：一方面，该种固定地基于系统架构在客户端进行信息展现的方式，对于用户来说信息的呈现比较分散，无法快速地获取到自身所需的内容；另一方面，在移动客户端的情况下，由于其界面通常较小，能够展现的内容较为有限，此时仍然照搬系统架构，则会极大的影响用户在客户端获取信息的效率，并且，由于系统架构较为复杂，用户较难快速地掌握该客户端的使用方式。
发明内容
本发明的目的是提供一种用于生成与目标系统对应的用户页面的方法，其中，所述方法包括以下步骤：
a获取用户对于所述目标系统的一项或多项操作信息，其中，所述操作信息包括内容信息以及与该内容信息对应的操作行为；
b对各个操作信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息；
c根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
根据本发明的一个方面，还提供了一种用于生成与目标系统对应的用户页面的页面生成装置，其中，所述页面生成装置包括：
第一获取装置，用于获取用户对于所述目标系统的一项或多项操作信息，其中，所述操作信息包括内容信息以及与该内容信息对应的操作行为；
统计装置，用于对各个操作信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息；
生成装置，用于根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
与现有技术相比，本发明具有以下优点：1)通过用户对于目标系统的历史操作信息和用户所属的分类特征信息来确定将要展现给该用户的内容，并生成与该用户对应的用户页面，使得用户能够在使用目标系统时及时地查看到与其关注的内容以及相似用户普遍关注的内容相关的信息，减少了用户操作，使得用户能够更加快捷地获取到自身所需的信息；2)在用户使用目标系统的过程中，根据用户对目标系统的后续操作，不断调整与该用户对应的用户页面中呈现的内容，使得所展现的内容更加符合用户的使用习惯和实际需求，进一步提升了用户体验。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本发明的其它特征、目的和优点将会变得更明显：
图1示意出了根据本发明的一种用于生成与目标系统对应的用户页面的方法流程图；
图2示意出了根据本发明的一种用于生成与目标系统对应的用户页面的页面生成装置的结构示意图；
图3示意出了根据本发明的一个实施例的用户页面示意图；
图4示意出了根据本发明的又一实施例的待发布信息页面示意图；
图5示意出了根据本发明的又一实施例的报表页面示意图。
附图中相同或相似的附图标记代表相同或相似的部件。
具体实施方式
下面结合附图对本发明作进一步详细描述。
图1示意根据本发明的一种用于生成与目标系统对应的用户页面的方法流程图。根据本发明的方法包括步骤S1、步骤S2和步骤S3。
其中，根据本发明的方法通过包含于计算机设备中的页面生成装置来实现。所述计算机设备包括一种能够按照事先设定或存储的指令，自动进行数值计算和/或信息处理的电子设备，其硬件包括但不限于微处理器、专用集成电路(ASIC)、可编程门阵列(FPGA)、数字处理器(DSP)、嵌入式设备等。所述计算机设备包括网络设备与移动终端。
优选地，所述页面生成装置包含于移动终端中。
其中，所述网络设备包括但不限于单个网络服务器、多个网络服务器组成的服务器组或基于云计算(Cloud Computing)的由大量主机或网络服务器构成的云，其中，云计算是分布式计算的一种，由一群松散耦合的计算机集组成的一个超级虚拟计算机。所述移动终端包括但不限于任何一种可与用户通过键盘、鼠标、遥控器、触摸板、或声控设备等方式进行人机交互的电子产品，例如，手提电脑、平板电脑、智能手机、PDA或掌上游戏机等。其中，所述用户设备及网络设备所处的网络包括但不限于互联网、广域网、城域网、局域网、VPN网络等。
需要说明的是，所述移动终端、网络设备以及网络仅为举例，其他现有的或今后可能出现的移动终端、网络设备以及网络如可适用于本发明，也应包含在本发明保护范围以内，并以引用方式包含于此。
参照图1，在步骤S1中，页面生成装置获取用户对于所述目标系统的一项或多项在先操作信息。
其中，所述在先操作信息包括内容信息以及操作行为。优选地，在先操作信息包括预定时间段内的用户对于目标系统中的内容信息的操作行为。
更优选地，在先操作信息包括但不限于以下至少任一项：
1)用户对于内容信息的正向选择操作；该正向选择操作包括用于表示用户关注该内容信息的操作，例如，内容信息为包含选择框的候选项，则正向选择操作包括点击选择框以选中该候选项的操作；又例如，内容信息为系统页面，正向选择操作包括点击该页面链接、在该页面添加书签等操作。
2)用户对于内容信息的反向选择操作；该反向选择操作用于表示用户不关注该内容信息的操作，例如，内容信息为包含选择框的候选项，则反向选择操作包括取消选中标记的操作等，内容信息为可收藏项，则反向选择操作包括取消收藏标签等操作。
3)用户对内容信息的浏览操作；例如，内容信息为待发布信息时，浏览操作包括查看待发布信息的属性的操作；又例如，内容信息为系统页面中的文本部分时，浏览操作包括光标在该文本区域的停留时间、拖动光标的操作、以及拖动文本区域滚动条等操作。
4)用户对内容信息的其他操作信息。例如，内容信息为查询框时，在查询框输入信息的操作等。
其中，页面生成装置获取用户对于所述目标系统的一项或多项操作信息的方式包括但不限于以下任一种：
1)用户设备端的页面生成装置通过与目标系统的服务器的交互，来获取用户的在先操作信息。
2)目标系统的服务器的页面生成装置直接读取目标系统中的历史操作信息。
其中，所述目标系统包括但不限于可供用户进行信息的交互、管理等操作的系统。优选地，该目标系统包括用于供用户对其待发布信息进行竞价与管理的管理系统。
其中，所述内容信息包括所述目标系统中所包含的、可展现给用户的信息。
例如，可供用户执行选择操作的多个选项信息，又例如，可供用户查看的文本页面等。
优选地，所述内容信息还可包括基于页面代码生成的操作对象， 例如，将目标系统的系统页面中包含的选项框、查询框等。
优选地，本领域技术人员可根据实际情况与需要来对目标系统中的内容信息进行划分，例如，将目标系统的一个系统页面中所包含的选项框、查询框等分别作为内容信息，又例如，将目标系统的一个系统页面整体作为内容信息等。此处不再赘述。
其中，所述操作行为包括但不限于用户在移动终端和/或计算机终端对该目标系统执行的各类操作。
根据本发明的第一示例，目标系统包括为用户提供关键词竞价服务的系统，该目标系统中的内容信息包括分别在不同页面中展现的以下几个方面的信息：包含待发布信息的被展现次数、被点击次数等属性的整体表现信息，包含当前用户的账户余额、可消费天数等属性的整体消费信息、包含消费金额和预算金额等属性的财务现状信息、包含商桥留言和对话窗口等属性的商机状况信息以及包含优化测量的优化内容信息。
用户A通过手机客户端使用该系统，则该手机客户端中的页面生成装置通过与目标系统的服务器的交互，获取到用户A的操作信息，并得到如下表1所示的用户A对系统中的内容信息进行的操作行为：
表1
Figure PCTCN2014093761-appb-000001
需要说明的是，上述举例仅为更好地说明本发明的技术方案，而非对本发明的限制，本领域技术人员应该理解，任何获取用户对于所述目标系统的一项或多项操作信息的实现方式，均应包含在本发明的范围内。
接着，在步骤S2中，页面生成装置对各个在先操作信息进行统计，以获得各个在先操作信息所对应的内容信息各自的评价信息。具体地，页面生成装置分别统计各个内容信息所对应的各类操作行为，并基于预定的评分规则，根据与该内容信息对应的一项或多项操作行为的来计算该内容信息的评价信息。其中，所述评价信息用于表征用户对该内容信息的关注程度。
优选地，所述各个内容信息对应的评价信息中包括至少一项用户评价信息和/或至少一项分类评价信息。更优选地，各个内容信息对应的评价信息均为用户评价信息。更优选地，各个内容信息对应的评价信息均为分类评价信息。
例如，对一项内容信息，用户每执行一次正向选择操作，该内容信息的用户评价信息加1，每执行一次反向选择操作，该内容信息的评分减1，从而基于所获得的预定时间段内用户对该内容信息所执行的操作行为来确定该内容信息的用户评价信息。
其中，本领域技术人员可基于实际情况和需求来确定对各项操作的评分规则。
优选地，页面生成装置先获取分类操作信息，并且，对于各个分类操作信息，页面生成装置对各个分类操作信息进行统计，并基于预定的类别评分规则，获得各个分类操作信息所对应的内容信息各自的分类评价信息。
其中，页面生成装置获取与所述用户的用户类别对应的分类操作信息的方式包括但不限于以下任一种：
1)页面生成装置先确定该用户的用户分类，以获取与该用户分类对应的分类特征操作，接着，分别将各个在先操作信息与所述分类特征操作进行匹配，并当匹配时，确定该在先操作信息为分类操作信息；
2)页面生成装置先确定该用户的用户分类，以获取与该用户分类对应的分类特征操作，并将分类特征操作作为分类操作信息。
更优选地，对于各个分类操作信息所对应的内容信息，页面生成装置根据其分类评价信息和/或用户评价信息，来确定其最终的评价信 息。
其中，页面生成装置可基于用户的各个属性特征来对其进行分类，以确定其所属的用户分类。
例如，根据用户的地理位置进行分类，又例如，根据用户所选择的，自身所属的行业信息“服装”，将其分类至“服装业”这一用户分类中。
其中，页面生成装置获取与用户分类对应的分类特征操作的方法包括但不限于以下任一项：
1)页面生成装置通过与目标系统的服务器的交互，来获取用户所属的用户分类的分类特征操作；
2)页面生成装置根据用户所属的用户分类，在预存的多个用户分类的分类特征操作中查询，得到与自身所属用户分类对应的分类特征操作；
3)页面生成装置根据与当前用户属于同一用户分类的一个或多个其他用户各自的在先操作信息，来确定该用户的分类特征操作。
优选地，页面生成装置将该一个或多个其他用户的在先操作信息作为该用户分类的分类特征操作。
优选地，页面生成装置根据该用户分类中所有用户的在先操作信息，并选择其中具有共性的在先操作信息作为该用户分类的分类特征操作。
例如，页面生成装置判断当前用户所属的用户分类中，有60％以上的用户的在先操作信息均包含将目标系统中的某一页面加入自身的收藏夹的操作，则将收藏该页面的该在先操作信息作为该用户分类所对应的分类操作信息。
又例如，页面生成装置统计属于“服装业”分类的所有用户的操作信息，将所有操作信息中均包含的在输入框中输入查询词，以及点击搜索按钮的这两个操作信息作为与该“服装业”分类对应的分类特征操作。
继续对前述第一示例进行说明，页面生成装置在步骤S1中获取到的 用户A的在先操作信息如上表1所示。并且，页面生成装置在步骤S2中，对表1中的在先操作信息进行统计，并基于预定的正向选择操作加1分，反向选择操作减一分的评分规则，获得各个内容信息的用户评价信息如下表2所示：
表2
Figure PCTCN2014093761-appb-000002
并且，根据用户A的用户分类“巧克力销售”在预存的分类特征操作中进行查询，得到与“巧克力销售”对应的分类特征操作包括：“点击整体表现内容”和“点击整体消费内容”，则页面生成装置根据预定的，对属于分类特征操作的操作信息每次加1分的分类评分规则，确定“点击整体表现内容”的分类评价信息为4，“点击整体消费内容”的分类评价信息为3，则页面生成装置将用户评价信息与分类评价信息之和作为内容信息最终的评价信息，并确定各个内容信息的最终评价信息如下表3所示：
表3
内容信息 评价信息
整体表现 9
整体消费 8
财务现状 7
商机状况 1
优化方式 1
接着，在步骤S3中，页面生成装置根据与各个内容信息对应的 评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
其中，页面生成装置根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面的方式包括但不限于以下任一种：
1)页面生成装置基于各个内容信息的评价信息，选择满足预定选择条件的候选内容信息来生成用户页面，以进行展现。
例如，预定选择条件包括排名前n位的内容信息，则页面生成装置选择评价信息排名前n位的内容信息，以基于其来生成用户页面。
又例如，页面生成装置选择评价信息大于预定阈值的候选内容信息来生成用户页面。
继续对前述第一示例进行说明，预定选择条件包括评价信息前三位的内容信息，则页面生成装置选择评价信息最高的前三位内容信息:整体表现、整体消费和财务状况这三项作为候选内容信息，并根据该三项候选内容信息来生成与所述用户A对应的用户页面。该用户页面的示意图可参照图3，其中，整体表现内容包括展现量及趋势、点击量及趋势和平均点击价格(ACP,Average Click Price)，其各自的数据依次为：2031(增长)，150(下降)，￥1.08。其中，整体消费内容包括用户A的帐户的可消费天数121天和帐户余额￥1990.98。其中，财务状况内容包括用户A当日消费金额￥152.00(增长)和当日预算金额￥221.00。
2)页面生成装置根据与各个内容信息对应的评价信息，确定各个内容信息的展现优先级；页面生成装置根据预定页面样式中各个展现位置的优先级顺序，基于展现优先级来确定各个展现位置所对应的候选内容信息，以基于所选择的候选内容信息以及所述预订页面样式来生成与所述用户对应的用户页面。
优选地，所述展现位置的优先级顺序可基于用户在浏览页面时的关注度从高到低来设置。例如，页面左上角的优先级最高，右上角其 次，页面顶端中部的优先级最低等。
根据本发明的一个优选实施例，其中，所述步骤S3进一步包括步骤S301(图未示)。
在步骤S301中，页面生成装置对各个在先操作信息分别基于其时间信息进行统计，以获得各个在先操作信息所对应的内容信息各自的评价信息。
其中，所述时间信息包括以下任一种：
1)操作时间点信息；
2)相对时间信息，例如，一个操作信息相对另一操作信息的先后顺序等。
根据本发明的又一个优选实施例，其中，所述目标系统包括一项或多项待发布信息，所述内容信息包括与所述一项或多项待发布信息相关的信息，所述用户页面包括待发布信息页面。
优选地，所述内容信息包括待发布信息。优选地，所述内容信息包括待发布信息的属性信息。
优选地，所述待发布信息页面包括与待发布信息相关的报表页面。
更优选地，所述待发布信息包括待发布的关键词。
根据本发明的又一优选实施例，根据本发明的方法还包括步骤S4(图未示)。
在步骤S4中，页面生成装置由目标系统中获取各个候选内容信息的值，以基于各个候选内容信息的值来生成与所述用户页面。
继续对前述第一示例进行说明，目标系统中的待发布信息包括多个关键词，每个关键词具有点击量、消费、平均消费价格等属性信息。页面生成装置在步骤S1中获得的用户的在先操作信息顺序包括：查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击量变化→查看关键词“巧克力渠道行销”、“巧克力原料”以及“可可粉”的属性信息。并且，页面生成装置根据用户类别“巧克力销售”获取到的分类操作信息依序包括：查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击量变化→查看关键 词的整体转化量→分别查看关键词的整体ACP→查看关键词的整体点击率。
其中，待发布信息页面包括如图4所示的Cell_1至Cell_9供9个展现位置，并且，各个展现位置的优先级从Cell_1到Cell_9依次降低，其中，位于左上角的Cell_1优先级最高，位于右上角的Cell_2其次，位于顶部中间位置的Cell_3再次，其余各个展现位置的优先级可参考图4，不再赘述。
预定评价规则包括，在先操作信息以及分类操作信息中重复出现内容信息的展现级别最高，分类操作信息中的内容信息的展现级别其次，其余操作信息中的内容信息的展现级别最低。
则页面生成装置将在在先操作信息以及分类操作信息中重复出现的访问顺序“查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击率”中三个内容信息“整体展现信息”、“整体消费信息”以及“点击率”依次确定为前三位展现优先级，随后依次确定各个内容信息的展现级别由高到低为：整体转化量、整体ACP、整体点击率，以及关键词“巧克力渠道行销”、“巧克力原料”以及“可可粉”。
则页面生成装置由目标系统中分别获取与前述各项内容信息对应的值，以生成与关键词相关的报表页面如图5所示，其中，展现量2031(增长)、点击量150(下降)、消费金额￥152.00、转化量0、点击率17％和ACP￥1.08。并且，该报表页面中还呈现了“巧克力渠道行销”、“巧克力原料”和“可可粉”这三项待发布信息在当天各自的点击量和消费金额信息。
根据本发明的又一优选实施，根据本发明的方法，步骤S4进一步包括步骤S401(图未示)。
在步骤S401中，页面生成装置根据所确定的由目标系统中获取与多个时间点分别对应的各个候选内容信息的值，以基于各个候选内容信息的值来生成与各个时间点分别对应的用户页面。
例如，继续参考图5，报表页包含与“今天”、“明天”“历史” 三个时间点标签分别对应的页面，各个页面包含与当前呈现的页面相似的结构。
根据本发明的方法，通过用户对于目标系统的历史操作信息和用户所属的分类特征信息来确定将要展现给该用户的内容，并生成与该用户对应的用户页面，使得用户能够在使用目标系统时及时地查看到与其关注的内容以及相似用户普遍关注的内容相关的信息，减少了用户操作，使得用户能够更加快捷地获取到自身所需的信息；并且，在用户使用目标系统的过程中，根据用户对目标系统的后续操作，不断调整与该用户对应的用户页面中呈现的内容，使得所展现的内容更加符合用户的使用习惯和实际需求，进一步提升了用户体验。
图2示意出了根据本发明的一种用于生成与目标系统对应的用户页面的页面生成装置的结构示意图。根据本发明的页面生成装置包括第一获取装置1、统计装置2和生成装置3。
参照图2，第一获取装置1获取用户对于所述目标系统的一项或多项在先操作信息。
其中，所述在先操作信息包括内容信息以及操作行为。优选地，在先操作信息包括预定时间段内的用户对于目标系统中的内容信息的操作行为。
更优选地，在先操作信息包括但不限于以下至少任一项：
1)用户对于内容信息的正向选择操作；该正向选择操作包括用于表示用户关注该内容信息的操作，例如，内容信息为包含选择框的候选项，则正向选择操作包括点击选择框以选中该候选项的操作；又例如，内容信息为系统页面，正向选择操作包括点击该页面链接、在该页面添加书签等操作。
2)用户对于内容信息的反向选择操作；该反向选择操作用于表示用户不关注该内容信息的操作，例如，内容信息为包含选择框的候选项，则反向选择操作包括取消选中标记的操作等，内容信息为可收藏项，则反向选择操作包括取消收藏标签等操作。
3)用户对内容信息的浏览操作；例如，内容信息为待发布信息时， 浏览操作包括查看待发布信息的属性的操作；又例如，内容信息为系统页面中的文本部分时，浏览操作包括光标在该文本区域的停留时间、拖动光标的操作、以及拖动文本区域滚动条等操作；
4)用户对内容信息的其他操作信息。例如，内容信息为查询框时，在查询框输入信息的操作等。
其中，第一获取装置1获取用户对于所述目标系统的一项或多项操作信息的方式包括但不限于以下任一种：
1)用户设备端的第一获取装置1通过与目标系统的服务器的交互，来获取用户的在先操作信息。
2)目标系统的服务器的第一获取装置1直接读取目标系统中的历史操作信息。
其中，所述目标系统包括但不限于可供用户进行信息的交互、管理等操作的系统。优选地，该目标系统包括用于供用户对其待发布信息进行竞价与管理的管理系统。
其中，所述内容信息包括所述目标系统中所包含的、可展现给用户的信息。
例如，可供用户执行选择操作的多个选项信息，又例如，可供用户查看的文本页面等。
优选地，所述内容信息还可包括基于页面代码生成的操作对象，例如，将目标系统的系统页面中包含的选项框、查询框等。
优选地，本领域技术人员可根据实际情况与需要来对目标系统中的内容信息进行划分，例如，将目标系统的一个系统页面中所包含的选项框、查询框等分别作为内容信息，又例如，将目标系统的一个系统页面整体作为内容信息等。此处不再赘述。
其中，所述操作行为包括但不限于用户在移动终端和/或计算机终端对该目标系统执行的各类操作。
根据本发明的第一示例，目标系统包括为用户提供关键词竞价服务的系统，该目标系统中的内容信息包括分别在不同页面中展现的以下几个方面的信息：包含待发布信息的被展现次数、被点击次数等属性 的整体表现信息，包含当前用户的账户余额、可消费天数等属性的整体消费信息、包含消费金额和预算金额等属性的财务现状信息、包含商桥留言和对话窗口等属性的商机状况信息以及包含优化测量的优化内容信息。
用户A通过手机客户端使用该系统，则该手机客户端中的第一获取装置1通过与目标系统的服务器的交互，获取到用户A的操作信息，并得到如下表4所示的用户A对系统中的内容信息进行的操作行为：
表4
Figure PCTCN2014093761-appb-000003
需要说明的是，上述举例仅为更好地说明本发明的技术方案，而非对本发明的限制，本领域技术人员应该理解，任何获取用户对于所述目标系统的一项或多项操作信息的实现方式，均应包含在本发明的范围内。
接着，统计装置2对各个在先操作信息进行统计，以获得各个在先操作信息所对应的内容信息各自的评价信息。具体地，统计装置2分别统计各个内容信息所对应的各类操作行为，并基于预定的评分规则，根据与该内容信息对应的一项或多项操作行为的来计算该内容信息的评价信息。其中，所述评价信息用于表征用户对该内容信息的关注程度。
优选地，所述各个内容信息对应的评价信息中包括至少一项用户评价信息和/或至少一项分类评价信息。更优选地，各个内容信息对应的评价信息均为用户评价信息。更优选地，各个内容信息对应的评价信息均为分类评价信息。
例如，对一项内容信息，用户每执行一次正向选择操作，该内容信息的用户评价信息加1，每执行一次反向选择操作，该内容信息的评分减1，从而基于所获得的预定时间段内用户对该内容信息所执行的操作行为来确定该内容信息的用户评价信息。
其中，本领域技术人员可基于实际情况和需求来确定对各项操作的评分规则。
优选地，所述页面生成装置还包括第三获取装置(图未示)，所述统计装置2还包括第一子统计装置(图未示)。其中，第三获取装置获取分类操作信息，第一子统计装置对各个分类操作信息进行统计，并基于预定的类别评分规则，获得各个分类操作信息所对应的内容信息各自的分类评价信息。
其中，第三获取装置获取与所述用户的用户类别对应的分类操作信息的方式包括但不限于以下任一种：
1)第三获取装置先确定该用户的用户分类，以获取与该用户分类对应的分类特征操作，接着，分别将各个在先操作信息与所述分类特征操作进行匹配，并当匹配时，确定该在先操作信息为分类操作信息；
2)第三获取装置先确定该用户的用户分类，以获取与该用户分类对应的分类特征操作，并将分类特征操作作为分类操作信息。
更优选地，对于各个分类操作信息所对应的内容信息，第三获取装置根据其分类评价信息和/或用户评价信息，来确定其最终的评价信息。
其中，第三获取装置可基于用户的各个属性特征来对其进行分类，以确定其所属的用户分类。
例如，根据用户的地理位置进行分类，又例如，根据用户所选择的，自身所属的行业信息“服装”，将其分类至“服装业”这一用户分类中。
其中，第三获取装置获取与用户分类对应的分类特征操作的方法包括但不限于以下任一项：
1)第三获取装置通过与目标系统的服务器的交互，来获取用户所属 的用户分类的分类特征操作；
2)第三获取装置根据用户所属的用户分类，在预存的多个用户分类的分类特征操作中查询，得到与自身所属用户分类对应的分类特征操作；
3)第三获取装置根据与当前用户属于同一用户分类的一个或多个其他用户各自的在先操作信息，来确定该用户的分类特征操作。
优选地，第三获取装置将该一个或多个其他用户的在先操作信息作为该用户分类的分类特征操作。
优选地，第三获取装置根据该用户分类中所有用户的在先操作信息，并选择其中具有共性的在先操作信息作为该用户分类的分类特征操作。
例如，第三获取装置判断当前用户所属的用户分类中，有60％以上的用户的在先操作信息均包含将目标系统中的某一页面加入自身的收藏夹的操作，则将收藏该页面的该在先操作信息作为该用户分类所对应的分类操作信息。
又例如，第三获取装置统计属于“服装业”分类的所有用户的操作信息，将所有操作信息中均包含的在输入框中输入查询词，以及点击搜索按钮的这两个操作信息作为与该“服装业”分类对应的分类特征操作。
继续对前述第一示例进行说明，第一获取装置1获取到的用户A的在先操作信息如上表4所示。并且，统计装置2对表4中的在先操作信息进行统计，并基于预定的正向选择操作加1分，反向选择操作减一分的评分规则，获得各个内容信息的用户评价信息如下表5所示：
表5
Figure PCTCN2014093761-appb-000004
并且，第三获取装置根据用户A的用户分类“巧克力销售”在预存的分类特征操作中进行查询，得到与“巧克力销售”对应的分类特征操作包括：“点击整体表现内容”和“点击整体消费内容”，则第一子统计装置根据预定的，对属于分类特征操作的操作信息每次加1分的分类评分规则，确定“点击整体表现内容”的分类评价信息为4，“点击整体消费内容”的分类评价信息为3，则统计装置2将用户评价信息与分类评价信息之和作为内容信息最终的评价信息，并确定各个内容信息的最终评价信息如下表6所示：
表6
内容信息 评价信息
整体表现 9
整体消费 8
财务现状 7
商机状况 1
优化方式 1
接着，生成装置3根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
其中，生成装置3根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内 容信息来生成与所述用户对应的用户页面的方式包括但不限于以下任一种：
1)生成装置3基于各个内容信息的评价信息，选择满足预定选择条件的候选内容信息来生成用户页面，以进行展现。
例如，预定选择条件包括排名前n位的内容信息，则生成装置3选择评价信息排名前n位的内容信息，以基于其来生成用户页面。
又例如，生成装置3选择评价信息大于预定阈值的候选内容信息来生成用户页面。
继续对前述第一示例进行说明，预定选择条件包括评价信息前三位的内容信息，则生成装置3选择评价信息最高的前三位内容信息:整体表现、整体消费和财务状况这三项作为候选内容信息，并根据该三项候选内容信息来生成与所述用户A对应的用户页面。该用户页面的示意图可参照图3，其中，整体表现内容包括展现量及趋势、点击量及趋势和ACP，其各自的数据依次为：2031(增长)，150(下降)，￥1.08。其中，整体消费内容包括用户A的帐户的可消费天数121天和帐户余额￥1990.98。其中，财务状况内容包括用户A当日消费金额￥152.00(增长)和当日预算金额￥221.00。
2)所述页面生成装置还包括确定装置(图未示)和子生成装置(图未示)。其中，确定装置根据与各个内容信息对应的评价信息，确定各个内容信息的展现优先级；子生成装置根据预定页面样式中各个展现位置的优先级顺序，基于展现优先级来确定各个展现位置所对应的候选内容信息，以基于所选择的候选内容信息以及所述预订页面样式来生成与所述用户对应的用户页面。
优选地，所述展现位置的优先级顺序可基于用户在浏览页面时的关注度从高到低来设置。例如，页面左上角的优先级最高，右上角其次，页面顶端中部的优先级最低等。
根据本发明的一个优选实施例，其中，根据本发明的统计装置2包括第二子统计装置(图未示)。
其中，第二子统计装置对各个在先操作信息分别基于其时间信息 进行统计，以获得各个在先操作信息所对应的内容信息各自的评价信息。
其中，所述时间信息包括以下任一种：
1)操作时间点信息；
2)相对时间信息，例如，一个操作信息相对另一操作信息的先后顺序等。
根据本发明的又一个优选实施例，其中，所述目标系统包括一项或多项待发布信息，所述内容信息包括与所述一项或多项待发布信息相关的信息，所述用户页面包括待发布信息页面。
优选地，所述内容信息包括待发布信息。优选地，所述内容信息包括待发布信息的属性信息。
优选地，所述待发布信息页面包括与待发布信息相关的报表页面。
更优选地，所述待发布信息包括待发布的关键词。
根据本发明的又一优选实施例，根据本发明的页面生成装置还包括第二获取装置(图未示)。
其中，第二获取装置由目标系统中获取各个候选内容信息的值，以基于各个候选内容信息的值来生成与所述用户页面。
继续对前述第一示例进行说明，目标系统中的待发布信息包括多个关键词，每个关键词具有点击量、消费、平均消费价格等属性信息。第一获取装置1获得的用户的在先操作信息顺序包括：查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击量变化→查看关键词“巧克力渠道行销”、“巧克力原料”以及“可可粉”的属性信息。并且，第三获取装置根据用户类别“巧克力销售”获取到的分类操作信息依序包括：查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击量变化→查看关键词的整体转化量→分别查看关键词的整体ACP→查看关键词的整体点击率。
其中，待发布信息页面包括如图4所示的Cell_1至Cell_9供9个展现位置，并且，各个展现位置的优先级从Cell_1到Cell_9依次降低，其中，位于左上角的Cell_1优先级最高，位于右上角的Cell_2其次，位于 顶部中间位置的Cell_3再次，其余各个展现位置的优先级可参考图4，不再赘述。
预定评价规则包括，在先操作信息以及分类操作信息中重复出现内容信息的展现级别最高，分类操作信息中的内容信息的展现级别其次，其余操作信息中的内容信息的展现级别最低。
则确定装置将在先操作信息以及分类操作信息中重复出现的访问顺序“查看关键词的整体展现信息→查看关键词的整体消费信息→查看关键词的点击率”中三个内容信息“整体展现信息”、“整体消费信息”以及“点击率”依次确定为前三位展现优先级，随后依次确定各个内容信息的展现级别由高到低为：整体转化量、整体ACP、整体点击率，以及关键词“巧克力渠道行销”、“巧克力原料”以及“可可粉”。
则第二获取装置由目标系统中分别获取与前述各项内容信息对应的值，以生成与关键词相关的报表页面如图5所示，其中，展现量2031(增长)、点击量150(下降)、消费金额￥152.00、转化量0、点击率17％和ACP￥1.08。并且，该报表页面中还呈现了“巧克力渠道行销”、“巧克力原料”和“可可粉”这三项待发布信息在当天各自的点击量和消费金额信息。
根据本发明的又一优选实施，根据本发明的第二获取装置由目标系统中获取与多个时间点分别对应的各个候选内容信息的值，以基于各个候选内容信息的值来生成与各个时间点分别对应的用户页面。
例如，继续参考图5，报表页包含与“今天”、“明天”“历史”三个时间点标签分别对应的页面，各个页面包含与当前呈现的页面相似的结构。
根据本发明的方法，通过用户对于目标系统的历史操作信息和用户所属的分类特征信息来确定将要展现给该用户的内容，并生成与该用户对应的用户页面，使得用户能够在使用目标系统时及时地查看到与其关注的内容以及相似用户普遍关注的内容相关的信息，减少了用户操作，使得用户能够更加快捷地获取到自身所需的信息；并且，在 用户使用目标系统的过程中，根据用户对目标系统的后续操作，不断调整与该用户对应的用户页面中呈现的内容，使得所展现的内容更加符合用户的使用习惯和实际需求，进一步提升了用户体验。
本发明的软件程序可以通过处理器执行以实现上文所述步骤或功能。同样地，本发明的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中，例如，RAM存储器，磁或光驱动器或软磁盘及类似设备。另外，本发明的一些步骤或功能可采用硬件来实现，例如，作为与处理器配合从而执行各个功能或步骤的电路。
另外，本发明的一部分可被应用为计算机程序产品，例如计算机程序指令，当其被计算机执行时，通过该计算机的操作，可以调用或提供根据本发明的方法和/或技术方案。而调用本发明的方法的程序指令，可能被存储在固定的或可移动的记录介质中，和/或通过广播或其他信号承载媒体中的数据流而被传输，和/或被存储在根据所述程序指令运行的计算机设备的工作存储器中。在此，根据本发明的一个实施例包括一个装置，该装置包括用于存储计算机程序指令的存储器和用于执行程序指令的处理器，其中，当该计算机程序指令被该处理器执行时，触发该装置运行基于前述根据本发明的多个实施例的方法和/或技术方案。
对于本领域技术人员而言，显然本发明不限于上述示范性实施例的细节，而且在不背离本发明的精神或基本特征的情况下，能够以其他的具体形式实现本发明。因此，无论从哪一点来看，均应将实施例看作是示范性的，而且是非限制性的，本发明的范围由所附权利要求而不是上述说明限定，因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本发明内。不应将权利要求中的任何附图标记视为限制所涉及的权利要求。此外，显然“包括”一词不排除其他单元或步骤，单数不排除复数。系统权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。第一，第二等词语用来表示名称，而并不表示任何特定的顺序。

Claims (21)

  1. 一种用于生成与目标系统对应的用户页面的方法，其中，所述方法包括以下步骤：
    a获取用户对于所述目标系统的一项或多项操作信息，其中，所述操作信息包括内容信息以及与该内容信息对应的操作行为；
    b对各个操作信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息；
    c根据与各个内容信息对应的评价信息，确定与所述用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
  2. 根据权利要求1所述的方法，其中，各个内容信息的评价信息中包括至少一个用户评价信息。
  3. 根据权利要求1或2所述的方法，其中，所述方法还包括以下步骤：
    m由目标系统中获取各个候选内容信息的值，以基于各个候选内容信息的值来生成所述用户页面。
  4. 根据权利要求3所述的方法，其中，所述步骤m进一步包括：
    -由目标系统中获取与多个时间点分别对应的各个候选内容信息的值，以基于各个候选内容信息的值来生成与各个时间点分别对应的用户页面。
  5. 根据权利要求1至4中任一项所述的方法，其中，所述各个内容信息的评价信息中包括至少一个分类评价信息，其中，所述方法还包括：
    -获取与所述用户的用户类别对应的分类操作信息；
    其中，所述步骤b还包括以下步骤：
    -对各个类别操作信息进行统计，以获得各个类别操作信息所对应的内容信息各自的分类评价信息。
  6. 根据权利要求1至5中任一项所述的方法，其中，所述步骤b包 括以下步骤：
    -对各个操作信息分别基于其时间信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息。
  7. 根据权利要求1至6中任一项所述的方法，其中，所述操作行为包括以下至少任一项：
    -用户对于内容信息的正向选择操作；
    -用户对于内容信息的反向选择操作；
    -用户对于内容信息的对象内容浏览操作；
    -用户对于内容信息的其他操作信息。
  8. 根据权利要求1至7中任一项所述的方法，其中，所述方法还包括以下步骤：
    c1根据与各个内容信息对应的评价信息，确定各个内容信息的展现优先级；
    c2根据预定页面样式中各个展现位置的优先级顺序，基于展现优先级来确定各个展现位置所对应的候选内容信息，以基于所选择的候选内容信息以及所述预订页面样式来生成与所述用户对应的用户页面。
  9. 根据权利要求1至8中任一项所述的方法，其中，所述目标系统包括一项或多项待发布信息，所述内容信息包括与所述一项或多项待发布信息相关的信息。
  10. 一种用于生成与目标系统对应的用户页面的页面生成装置，其中，所述页面生成装置包括：
    第一获取装置，用于获取用户对于所述目标系统的一项或多项操作信息，其中，所述操作信息包括内容信息以及与该内容信息对应的操作行为；
    统计装置，用于对各个操作信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息，其中，各个评价信息中包括至少一个用户评价信息；
    生成装置，用于根据与各个内容信息对应的评价信息，确定与所述 用户对应的至少一项候选内容信息，以根据所述至少一项候选内容信息来生成与所述用户对应的用户页面。
  11. 根据权利要求10所述的页面生成装置法，其中，各个内容信息的评价信息中包括至少一个用户评价信息。
  12. 根据权利要求10所述的页面生成装置，其中，所述页面生成装置还包括：
    第二获取装置，用于由目标系统中获取各个候选内容信息的值，以基于各个候选内容信息的值来生成所述用户页面。
  13. 根据权利要求12所述的页面生成装置，其中，所述第二获取装置用于：
    -由目标系统中获取与多个时间点分别对应的各个候选内容信息的值，以基于各个候选内容信息的值来生成与各个时间点分别对应的用户页面。
  14. 根据权利要求10至13中任一项所述的页面生成装置，其中，所述各个评价信息还包括至少一个分类评价信息，其中，所述页面生成装置还包括：
    第三获取装置，用于获取与所述用户的用户类别对应的分类操作信息；
    其中，所述统计装置还包括：
    第一子统计装置，用于对各个类别操作信息进行统计，以获得各个类别操作信息所对应的内容信息各自的分类评价信息。
  15. 根据权利要求10至14中任一项所述的页面生成装置，其中，所述统计装置包括：
    第二子统计装置，用于对各个操作信息分别基于其时间信息进行统计，以获得各个操作信息所对应的内容信息各自的评价信息。
  16. 根据权利要求10至15中任一项所述的页面生成装置，其中，所述操作行为包括以下至少任一项：
    -用户对于内容信息的正向选择操作；
    -用户对于内容信息的反向选择操作；
    -用户对于内容信息的对象内容浏览操作；
    -用户对于内容信息的其他操作信息。
  17. 根据权利要求10至16中任一项所述的页面生成装置，其中，所述页面生成装置还包括：
    确定装置，用于根据与各个内容信息对应的评价信息，确定各个内容信息的展现优先级；
    子生成装置，用于根据预定页面样式中各个展现位置的优先级顺序，基于展现优先级来确定各个展现位置所对应的候选内容信息，以基于所选择的候选内容信息以及所述预订页面样式来生成与所述用户对应的用户页面。
  18. 根据权利要求10至17任一项所述的页面生成装置，其中，所述目标系统包括一项或多项待发布信息，所述内容信息包括与所述一项或多项待发布信息相关的信息。
  19. 一种计算机可读介质，所述计算机可读介质包括计算机代码，当所述计算机代码被执行时，如权利要求1至9中任一项所述的方法被执行。
  20. 一种计算机程序产品，当所述计算机程序产品被计算机设备执行时，如权利要求1至9中任一项所述的方法被执行。
  21. 一种计算机设备，所述计算机设备包括存储器和处理器，所述存储器中存储有计算机代码，所述处理器被配置来通过执行所述计算机代码以执行如权利要求1至9中任一项所述的方法。
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