WO2015099517A1 - Procédé et système permettant de partager des informations d'utilisateur et support d'enregistrement lisible par un ordinateur - Google Patents

Procédé et système permettant de partager des informations d'utilisateur et support d'enregistrement lisible par un ordinateur Download PDF

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Publication number
WO2015099517A1
WO2015099517A1 PCT/KR2014/012999 KR2014012999W WO2015099517A1 WO 2015099517 A1 WO2015099517 A1 WO 2015099517A1 KR 2014012999 W KR2014012999 W KR 2014012999W WO 2015099517 A1 WO2015099517 A1 WO 2015099517A1
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WO
WIPO (PCT)
Prior art keywords
user
service
identification
information
identification clue
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Application number
PCT/KR2014/012999
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English (en)
Korean (ko)
Inventor
박남욱
이태규
Original Assignee
주식회사 프로브테크놀로지
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Publication of WO2015099517A1 publication Critical patent/WO2015099517A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning

Definitions

  • the present invention relates to a method, a system and a computer readable recording medium for sharing user information, and more particularly to an identification clue associated with a first service of a first user using a first service and a second service using a second service.
  • 2 collecting the identification clues associated with the second service of the user, and if the identification clues associated with the first service of the first user collected as described above and the identification clues associated with the second service of the second user match, Characteristic information of the second user based on determining personalized content to be provided to the second user in the second service by the characteristic information of the first user obtained in the first service by determining that the users are the same users.
  • a system and a computer readable recording medium By referencing the information as a reference, so that the characteristic information of the user can be shared among different services (or applications), A system and a computer readable recording medium.
  • the object of the present invention is to solve all the above-mentioned problems.
  • the present invention collects the identification clues associated with the first service of the first user using the first service and the identification clues associated with the second service of the second user using the second service, If the identification clue associated with the first service and the identification clue associated with the second service of the second user match, it is determined that the first user and the second user are the same user, and the characteristic information of the first user acquired in the first service is determined. Is referred to as the property information of the second user who is the basis for determining customized content to be provided to the second user in the second service, so that the property information of the user can be shared between different services (or applications). For other purposes.
  • an identification clue associated with the first service of a first user using a first service and an identification clue associated with the second service of a second user using a second service wherein the identification clue is an identifier of the user associated with the service. (Identifier), event information of the user associated with the service and location information of the user associated with the service, wherein, with reference to the collected identification clue, an identification clue associated with the first service of the first user. And determining that the identification cues associated with the second service of the second user are matched, determining that the first user and the second user are the same user, and the first user and the second user. Is determined to be the same user, the characteristic information of the first user obtained in the first service is different from each other. Claim is in the second service comprises a reference to the characteristic information of the second user to be the basis in determining the customized content to be provided to the second user is provided.
  • a system for sharing user information comprising: an identification clue associated with a first service of a first user using a first service and an associated cue associated with the second service of a second user using a second service
  • An identification clue collecting unit configured to collect identification clues, wherein the identification clue includes at least one of an identifier of a user associated with the service, event information of the user associated with the service, and location information of the user associated with the service;
  • the identification clue if it is determined that the identification clue associated with the first service of the first user and the identification clue associated with the second service of the second user are matched, the first user and the second user A user identification unit for determining that are the same users, and the first user and the second user are the same
  • the second user whose property information obtained in the first service is the basis for determining customized content to be provided to the second user in the second service.
  • a system is provided that includes a property information sharing unit to be referred to as the property information of.
  • characteristic information of a user can be shared between different services (or applications), for an unknown user who newly subscribes to a service or uses a service for the first time (that is, no prior information is accumulated).
  • the effect of allowing the customized content to be provided with reference to the characteristic information of the user shared from other services is achieved.
  • FIG. 1 is a diagram schematically illustrating a configuration of an entire system for sharing user information according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating an internal configuration of a user information sharing system 200 according to an embodiment of the present invention.
  • FIG. 3 is a diagram exemplarily illustrating a configuration for identifying the same users among users who have subscribed to different services with reference to an identification clue associated with a service according to an embodiment of the present invention.
  • 4 and 5 are diagrams exemplarily illustrating a configuration for determining whether two users who use different services are the same user with reference to location information according to an embodiment of the present invention.
  • FIG. 1 is a diagram schematically illustrating a configuration of an entire system for sharing user information according to an embodiment of the present invention.
  • the entire system may include a communication network 100, a user information sharing system 200, a user terminal device 300, and a service providing server 400. Can be.
  • the communication network 100 may be configured to include both wired and wireless communication and may be configured as a communication network including a mobile communication network. More specifically, the communication network 100 according to the present invention is a known wireless LAN (WLAN), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Global System for Mobile communications (GSM) or Long LTE (Long). Term Evolution) It should be understood that the concept includes all the communication networks.
  • WLAN wireless LAN
  • CDMA Code Division Multiple Access
  • WCDMA Wideband Code Division Multiple Access
  • GSM Global System for Mobile communications
  • Long LTE Long LTE
  • the user information sharing system 200 may include an identification clue associated with the first service of the first user using the first service and a second service of the second user using the second service.
  • the first user and the second user are the same user.
  • the characteristic information of the first user obtained in the first service to be referred to as the characteristic information of the second user upon which the personalized content to be provided to the second user in the second service is based. It may perform a function to allow the user's characteristic information to be shared between services (or applications).
  • the internal configuration of the user information sharing system 200 will be described in more detail in the section "Configuration of the user information sharing system" to be described later.
  • the user terminal device 300 is a digital device that includes a function to enable communication after connecting to the communication network 100, provided with a memory means such as a smartphone, tablet PC, etc. Any portable digital device having a computing capability with a microprocessor can be adopted as the user terminal device 300 according to the present invention.
  • the user terminal device 300 according to an embodiment of the present invention the application, web for allowing the user to receive a variety of content, such as social network services (SNS), games, videos from the service providing server 400 Required programs such as browsers and widgets may be included.
  • SNS social network services
  • Required programs such as browsers and widgets
  • the service providing server 400 communicates with the user information sharing system 200 and / or the user terminal device 300 through the communication network 100.
  • the service providing server 400 may be a server that provides various contents such as a social network service (SNS), a game, a video, etc. to the user terminal device 300, and more specifically, the service providing server 400. May provide customized content to the corresponding user by referring to the characteristic information of the user.
  • SNS social network service
  • game a game
  • video etc.
  • FIG. 2 is a diagram illustrating an internal configuration of a user information sharing system 200 according to an embodiment of the present invention.
  • the user information sharing system 200 includes an identification clue collecting unit 210, a user identification unit 220, a characteristic information sharing unit 230, and a communication unit 240. And a controller 250.
  • the identification clue collecting unit 210, the user identification unit 220, the characteristic information sharing unit 230, the communication unit 240 and the control unit 250 at least a part of the user information sharing Program modules in communication with the system 200.
  • Such program modules may be included in the user information sharing system 200 in the form of an operating system, an application program module, and other program modules, and may be physically stored on various known storage devices.
  • these program modules may be stored in a remote storage device that can communicate with the user information sharing system 200.
  • such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.
  • the identification clue collecting unit 210 is connected to the service from the service providing server 400 or the user terminal device 300 or the identification clue associated with the corresponding service of the user using the service (clue) ) Can be collected.
  • the identification clue associated with the first service of the first user is a service providing server of the first service (hereinafter, referred to as a first service). Collection server) or a first user terminal device (hereinafter, referred to as a first user terminal device).
  • the identification clue referred to in the present invention refers to information generated directly or indirectly as a user uses a service, and information that can be utilized to identify the user in the service or across other services. More specifically, the identification clue according to an embodiment of the present invention is an identifier of a user associated with the service (eg, an ID (identifier), an email address, etc. of a user subscribed to the service), an event of the user associated with the service (eg For example, information about a click event occurring during the use of the service, a posture change event of the user terminal device, etc.), location information of the user associated with the service (for example, a path taken by the user during use of the service, etc.) may be included.
  • the identification clues referred to in the present invention are not necessarily limited to those listed above, and any information that can be used as a basis for identifying a user can be used as identification clues.
  • the user identification unit 220 is the first service of the first user using the first service with reference to the identification clues collected as described above by the identification clue collection unit 210
  • the identification clue associated with the second service of the second user using the second service and the identification clue associated with the second service may be compared with each other, and the result of the comparison is associated with the identification clue associated with the first service of the first user and the second service of the second user. If it is determined that the identification clues match, it may be determined that the first user using the first service and the second user using the second service are the same user.
  • the user identification unit 220 uses machine learning, such as Latent Dirichlet Allocation (LDA) algorithm, Deep Learning algorithm, Collaborative Filtering algorithm, etc.
  • LDA Latent Dirichlet Allocation
  • Deep Learning algorithm Deep Learning algorithm
  • Collaborative Filtering algorithm etc.
  • the algorithm that can be applied to the user identification according to the present invention is not necessarily limited to those listed above, and it can be seen that the present invention can be changed as many as possible within the scope of the present invention.
  • FIG. 3 is a diagram exemplarily illustrating a configuration for identifying the same users among users who have subscribed to different services with reference to an identification clue associated with a service according to an embodiment of the present invention.
  • the user identifier 220 may use the service B ( Characteristic information of user c, which is difficult to obtain by itself as a provider (eg, a server providing service B 320) of 320, may be shared from the provider of other services to the provider of service B 320.
  • identification clues 381 associated with the service B 320 of the user c 380 among the user x 330, the user y 340, and the user z 350 that are subscribed to the service A 310, which are other services are provided.
  • It may be determined whether there is a user (ie, a user determined to be the same user as the user c 380) having an identification clue that matches.
  • 4 and 5 are diagrams exemplarily illustrating a configuration for determining whether two users who use different services are the same user with reference to location information according to an embodiment of the present invention.
  • a first user moves along a first path 410 shown in red in FIG. 4A for a time from 7:00 AM to 7:01 AM.
  • Service was used, and the first user used the first service while traveling along the second route 420 shown in red in FIG. 4 (a) for a time period from 7:02 AM to 7:03 AM.
  • the user identification unit 220 may provide information about the first path 410 and the second path 420 collected as identification clues associated with the first service of the first user. 2 The first user and the second service using the first service based on the fact that the information about the third path 430 collected as identification cues associated with the second service of the user is contiguous with each other in terms of time and space. It may be determined that the second users using the same users.
  • a first user moves along a first path 510 shown in red in FIG. 5A at 7:02 am on October 3, 2013, to perform a first service.
  • 2nd user used the 2nd service while moving along the 2nd route 520 shown in green (b) of FIG. 5 at 7:02 am on October 5, 2013, It may be assumed that the pattern is repeated more than a predetermined threshold number.
  • the user identification unit 220 may include information about the first path 510 collected as an identification clue associated with the first service of the first user, and the second service of the second user. Based on the fact that information about the second path 520 collected as an associated identification clue is common to each other in terms of time and space, the first user who used the first service and the second user who used the second service It can be determined that the same user.
  • the personality information sharing unit 230 when it is determined by the user identification unit 220 that the first user and the second user are the same user, the personality information sharing unit 230 is located within the first service.
  • the personality information of the first user acquired at is referred to as the personality information of the second user in the second service, or conversely, the personality information of the second user obtained in the second service is acquired in the first service.
  • the characteristic information of the user it is possible to perform a function that allows the characteristic information of the user can be shared between different services.
  • the characteristic information sharing unit 230 may provide the characteristic information of the first user in the first service shared from the first service to the second user in the second service. It may be referred to as the characteristic information of the second user who is the basis for determining the customized content (for example, recommended video, recommended music, recommended news article, recommended product, recommended friend, etc.).
  • the communication unit 240 allows the user information sharing system 200 to communicate with an external system such as the user terminal device 300, a known service providing server 400, etc. Perform the function.
  • the controller 250 controls the flow of data between the identification clue collecting unit 210, the user identification unit 220, the characteristic information sharing unit 230 and the communication unit 240. It performs the function. That is, the controller 250 controls the flow of data to and from the outside or between the respective components of the service providing system 200, thereby identifying the identification clue collecting unit 210, the user identification unit 220, and the characteristic information.
  • the sharing unit 230 and the communication unit 240 control each to perform a unique function.
  • Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium.
  • the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Abstract

Selon un mode de réalisation, la présente invention concerne un procédé permettant de partager des informations d'utilisateur, les étapes du procédé consistant : à collecter un indice d'identification associé à un premier service d'un premier utilisateur qui a utilisé le premier service et un indice d'identification associé à un second service d'un second utilisateur qui a utilisé le second service ; quand il est déterminé que l'indice d'identification associé au premier service du premier utilisateur s'apparie à l'indice d'identification associé au second service du second utilisateur, en référence aux indices d'identification collectés, à déterminer que le premier utilisateur et le second utilisateur sont identiques ; et quand il est déterminé que le premier utilisateur et le second utilisateur sont identiques, à permettre le référencement des informations caractéristiques du premier utilisateur, lesquelles sont acquises dans le premier service, comme informations caractéristiques du second utilisateur, lesquelles servent de base permettant de déterminer des contenus personnalisés à présenter au second utilisateur dans le second service.
PCT/KR2014/012999 2013-12-27 2014-12-29 Procédé et système permettant de partager des informations d'utilisateur et support d'enregistrement lisible par un ordinateur WO2015099517A1 (fr)

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KR20130165057 2013-12-27
KR10-2013-0165057 2013-12-27

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107547360A (zh) * 2017-08-28 2018-01-05 阿里巴巴集团控股有限公司 内容分享的实现方法和装置

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101687012B1 (ko) * 2015-08-13 2016-12-16 주식회사 밸류포션 고객 가치 기반 고객 교환 시스템 및 그 방법

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JP2007521580A (ja) * 2003-12-17 2007-08-02 オラクル・インターナショナル・コーポレイション 個別化およびアイデンティティ管理のための方法および装置
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KR20090064672A (ko) * 2007-12-17 2009-06-22 한국전자통신연구원 유비쿼터스 환경에서의 아이덴티티 공유 장치 및 방법
KR20090130323A (ko) * 2007-05-25 2009-12-22 모토로라 인코포레이티드 사용자 프로파일의 생성을 위한 방법 및 장치

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Publication number Priority date Publication date Assignee Title
JP2007521580A (ja) * 2003-12-17 2007-08-02 オラクル・インターナショナル・コーポレイション 個別化およびアイデンティティ管理のための方法および装置
KR20090130323A (ko) * 2007-05-25 2009-12-22 모토로라 인코포레이티드 사용자 프로파일의 생성을 위한 방법 및 장치
KR100851434B1 (ko) * 2007-08-06 2008-08-11 (주)올라웍스 메타 데이터에 기반한 데이터 송수신 방법 및 시스템
KR20090064672A (ko) * 2007-12-17 2009-06-22 한국전자통신연구원 유비쿼터스 환경에서의 아이덴티티 공유 장치 및 방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107547360A (zh) * 2017-08-28 2018-01-05 阿里巴巴集团控股有限公司 内容分享的实现方法和装置

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