WO2015067122A1

WO2015067122A1 - Method and device for pushing information

Info

Publication number: WO2015067122A1
Application number: PCT/CN2014/088787
Authority: WO
Inventors: Bing Cai
Original assignee: Tencent Technology (Shenzhen) Company Limited
Priority date: 2013-11-11
Filing date: 2014-10-17
Publication date: 2015-05-14
Also published as: CN104636373A

Abstract

A method and device for pushing information are provided, so as to accurately push hot information to users. The method includes obtaining circle characteristics of a target user, the circle characteristics including identity attribute characteristics which denote basic attributes related to identity of the target user; ranking hot information in each circle characteristic; and reorganizing the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.

Description

METHOD AND DEVICE FOR PUSHING INFORMATION

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority to Chinese Patent Application No. 201310558041.8, filed on November 11, 2013, which is hereby incorporated by reference in its entirety.

FIELD

The present disclosure relates to Internet communications field, and more particular to a method and device for pushing information.

BACKGROUND

Various top news, events, videos are show on Internet every day, which are attractive to Internet users. Everyone may be interested in different aspects however, for example, girls like browsing entertainment news, reading love stories； while boys like browsing sport or technology news, reading science fiction, etc. Hot information may have various sorts, for example, movies may be sorted into love, comedy, action, etc. Therefore, the hot information may overload due to its amount and complex degree for each user. How to select and rank the hot information that the user is much interested in, and then present the hot information to the user becomes more and more important.

In prior arts, the presentation of the hot information commonly uses an overall hot list or a hot list for each topic, for example, lists of the information may be divided into technology list, science list, entertainment list, sport list, etc. Such a presentation is the same to all users, different interests for different users are not considered however, as a result, feedback responded to the information from the users is weak.

SUMMARY

Embodiments of the present disclosure provide a method for pushing information and a device thereof, so as to accurately push hot information to users.

A method for pushing information includes: obtaining circle characteristics of a target user, the circle characteristics including identity attribute characteristics which denote basic attributes related to identity of the target user； ranking hot information in each circle characteristic； and reorganizing the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.

A device for pushing information, includes: a characteristic obtaining unit, programmed to obtain circle characteristics of a target user, the circle characteristics including identity attribute characteristics which denotes basic attributes related to identity of the target user； an information ranking unit, programmed to rank hot information in each circle characteristic； and an information pushing unit, programmed to reorganize the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.

In comparison with the prior art, in the method and the device of the present disclosure, the circle characteristics of the target user are obtained, then the hot information in the circle characteristic is ranked and reorganized accordingly, and then pushed to the target user. Since the circle characteristics include identity attribute characteristics which denote basic attributes related to identity of the target user, thus the hot information pushed to the target user is customized according to the identity of the target user, which makes it attractive to the users, thereby increasing feedback rate made to the hot information from the users.

BRIEF DESCRIPTION OF THE DRAWINGS

To explain the technical solutions of the embodiments of the present disclosure, accompanying drawings used in the embodiments are followed. Apparently, the following drawings merely illustrate some embodiments of the disclosure, but for persons skilled in the art, other drawings can be obtained without creative works according to these drawings.

Fig. 1 is a flowchart of a method for pushing information according to embodiments of the present disclosure；

Fig. 2 is a flowchart of a method for pushing information according to embodiments of the present disclosure；

Fig. 3 is a flowchart of a method for pushing information according to embodiments of the present disclosure；

Fig. 4 is a logical structure block diagram of a device for pushing information according to embodiments of the present disclosure； and

Fig. 5 is a block diagram of the device according to embodiments of the present disclosure.

DETAILED DESCRIPTION OF THE DRAWINGS

Reference throughout this specification to “one embodiment, ” “an embodiment, ” “example embodiment, ” or the like in the singular or plural means that one or more particular features, structures, or characteristics described in connection with an embodiment is included in at least one embodiment of the present disclosure. Thus, the appearances of the phrases “in one embodiment” or “in an embodiment, ” “in an example embodiment, ” or the like in the singular or plural in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

The terminology used in the description of the disclosure herein is for the purpose of describing particular examples only and is not intended to be limiting of the disclosure. As used in the description of the disclosure and the appended claims, the singular forms “a, ” “an, ” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. Also, as used in the description herein and throughout the claims that follow, the meaning of “in” includes “in” and “on” unless the context clearly dictates otherwise. It will also be understood that the term “and/or” as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items. It will be further understood that the terms “may include, ” “including, ” “comprises, ” and/or “comprising, ” when used in this specification, specify the presence of stated features, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, operations, elements, components, and/or groups thereof.

As used herein, the term “module” or “unit” may refer to, be part of, or include an Application Specific Integrated Circuit (ASIC) ； an electronic circuit； a combinational logic circuit； a field programmable gate array (FPGA) ； a processor (shared, dedicated, or group) that executes code； other suitable hardware components that provide the described functionality； or a combination of some or all of the above, such as in a system-on-chip. The term module or unit may include memory (shared, dedicated, or group) that stores code executed by the processor.

The exemplary environment may include a server, a client, and a communication network. The server and the client may be coupled through the communication network for information exchange, such as sending/receiving identification information, sending/receiving data files such as splash screen images, etc. Although only one client and one server are displayed in the environment, any number of terminals or servers may be included, and other devices may also be included.

The communication network may include any appropriate type of communication network for providing network connections to the server and client or among multiple servers or clients. For example, communication network may include the Internet or other types of computer networks or telecommunication networks, either wired or wireless. In a certain embodiment, the disclosed methods and apparatus may be implemented, for example, in a wireless network that includes at least one client.

In some cases, the client may refer to any appropriate user terminal with certain computing capabilities, such as a personal computer (PC) , a work station computer, a server computer, a hand-held computing device (tablet) , a smart phone or mobile phone, or any other user- side computing device. In various embodiments, the client may include a network access device. The client may be stationary or mobile.

A server, as used herein, may refer to one or more server computers configured to provide certain server functionalities, such as database management and search engines. A server may also include one or more processors to execute computer programs in parallel.

A user, as used herein, may refer to one or more persons or things that control a client. The user may control more than one clients or other devices.

Referring to Figures, wherein the same component labels represent the same component. The principle of this disclosure is illustrated by being executed in an appropriate operation environment. The description followed is based on the specific embodiments illustrated in this disclosure, and is not intended to limit the present disclosure.

Embodiments of the present disclosure provide a method for pushing information and a device thereof, so as to accurately push hot information to users. The hot information includes hot topics that most users may be interested to read during a particular time period. The hot information may also be pre-defined by the users to be limited to certain categories such as: sports, technology, and politics.

Technical solution of this disclosure will become apparent from the following detailed description when taken in conjunction with the accompanying drawings. Apparently, the embodiments described thereinafter merely a part of embodiments of the present disclosure, but not all embodiments. Persons skilled in the art can obtain all other embodiments without creative works based on these embodiments, which pertains to the protection scope of the present disclosure.

Referring to Fig. 1, a method for pushing information according to embodiments of the present disclosure includes the following steps.

Step 101, obtaining circle characteristics of a target user.

Concretely, a device for pushing information obtains the circle characteristics of the target user, and the circle characteristics include identity attribute characteristics which denote basic attributes related to identity of the target user. Here, a circle may refer to a group of users in a social network according to the interactions among the users. The circle characteristics relate to social characteristics of the group of users in the social network.

The circle characteristics may denote which circle characteristic the target user has. For example, if the circle characteristic is male, that is to say, the target user has a circle characteristic of male users. Such an example is just for easier understanding, but various circle characteristics can be possessed by the target user in actual practice, which are not limited.

In the embodiments of the present disclosure, the target user is the object to whom the hot information is pushed.

The device for pushing information in the present disclosure can be an individual physical apparatus, or software programs loaded in the terminal. The descriptions for the device for pushing information are schematic merely, for example, the division of elements in the device for pushing information is made according to the logical functions, but there could be other division ways, such as, multiple elements or assemblies are combined or integrated into another system, or some characteristics can be ignored or inexecuted. In addition, direct coupling or communications can be carried out by some interfaces, indirect coupling or communications between the devices or units can be carried out by electrical, mechanical ways, etc. If the integrated units are implemented in forms of software functional units and sold or used as individual products, they could be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present disclosure, or the contributive solution compared with the prior arts, or part of or a whole of the technical solution could be presented by forms of software products which are stored in storage medium and have some instructions, so that a computer device (such as personal computer, server, or network device, etc. ) could perform part of or a whole of steps in the method of the present embodiments. And said storage medium may include USB flash disk, movable hard disk, ROM (Read-Only Memory) , RAM (Random Access Memory) , diskette, or optical disk, etc.

Step 102, ranking hot information in each circle characteristics.

Concretely, the device for pushing information ranks the hot information in the circle characteristics respectively, and the origins of the hot information can be at least one selected from pictures, words or videos.

In actual practice, internet side will sort the hot information of different circle characteristics. But please note that, the circle characteristic and the hot information are not in a one-to-one corresponding relationship, instead, a sort of hot information may has multiple circle characteristics, for example, regarding information about mobile phones, it can be sorted to a circle characteristic about male, or about the youth from 16 to 39 ages, or about workers in technology industry, and the like.

Step 103, reorganizing the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.

Concretely, the device for pushing information reorganizes the hot information according to the circle characteristics of the target user, and then pushes the reorganized hot information to the target user.

In actual practice, after sorting and ranking the hot information, multiple sorts of hot information with different types are generated, so that, part of hot information which the user is much interested in will be reorganized according to the circle characteristic of the target user, and an example follows.

The device for pushing information may allot an interest weight corresponding to each circle characteristic, which is for denoting the degree that the user is interested in the circle characteristic. So that, the device for pushing information may balance the interest weights and popularity values for various sorts of hot information from which the interesting information will be reorganized, and then pushed to the target user.

In the embodiments, the device for pushing information may obtain the circle characteristics of the target user, then rank and reorganize the hot information in the circle characteristic accordingly, and then push them to the target user. Since the circle characteristic includes identity attribute characteristic which denote basic attributes related to identity of the target user, thus the hot information pushed to the target user is customized according to the identity of the target user, which makes it attractive to the users, thereby increasing feedback rate made to the hot information from the users.

In actual practice, circles of the user may have multi-dimensional circle characteristics. Please refer to Fig. 2, a method for pushing information according to embodiments of the present disclosure includes:

Step 201, obtaining circle characteristics of a target user.

Concretely, a device for pushing information obtains the circle characteristics of the target user, therein, the circle characteristics include identity attribute characteristics which denote basic attributes related to identity of the target user, and behavior attribute characteristics which are used for denoting various network behavior characteristics of the target user.

The circle characteristics denote which circle characteristics the target user has, for example, if the circle characteristic is male, that is to say, the target user has a circle characteristic of male users. Such an example is just for easier understanding, but various circle characteristics can be possessed by the target user in actual practice, which are not limited here.

For example, the identity attribute characteristics may include gender characteristics and age characteristics. Concretely, the age characteristic may be a specific age, or a certain age phase (such as the youth) . Further, the identity attribute characteristics may include at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.

Concretely, the area characteristics may include where the target user comes from, where his/her birthplace is, or where he/she goes to school, which show that the target user may be much interested in news happened in this area.

Concretely, the marriage characteristics show the current marriage status of the target user, which may be married, unmarried, divorced, or widowed, by which the interesting news of the target user could be shown, for example, the unmarried users may be much interested in fashions, while the married users may care about information about children or couples.

Concretely, the educational background characteristics show the education background of the target user, such as senior high school or graduated college. Different groups with different education backgrounds may care about different information.

Concretely, the work industry characteristics show the industry what the target user undertakes, such as a teacher, a doctor or a reporter. Target users in different industries may pay attention to different information about their jobs.

As embodiment, the behavior attribute characteristics include at least one of search characteristics, browsing characteristics, and application characteristics.

Concretely, the search characteristics may include the specific information that the target user usually searches. For example, the specific information may include keywords searched by the target user. The browsing characteristics may include some websites or some news that the target user usually browses； and the application characteristics may include some applications that the target user usually uses, for example instant messaging software, such as QQ, Wangwang, etc. , or a certain game. Concretely, the instant messaging software such as QQ or Wangwang can be sorted as circles of the target user, for example, QQ could be sorted in a circle in which the users like shopping in Taobao. If the target user likes playing a certain game, information related to the game or some new games will be promoted and recommended as the hot information.

In the embodiments of the present disclosure, the device for pushing information will allot an interest weight for each circle characteristic, and such interest weights could be a fixed default value, or other values calculated by density of the behaviors of the user. For example, regarding some identity attribute characteristics, a default value could be allotted, such as the interest weight of an identity attribute characteristic of male is 1； regarding some behavior attribute characteristics, its interest weight can be calculated according to usage frequency or attention frequency of the target use, if the frequency is high, and its interest weight is large accordingly.

Step 202, ranking hot information in each circle characteristic.

As an embodiment, the step of ranking the hot information include:

step (1) , obtaining various sorts of hot information in one circle characteristic, normalizing the various sorts of hot information according to their popularity degrees so as to obtain popularity values corresponding to the various sorts of hot information, and then ranking the hot information according to the popularity values； and

step (2) , ranking the hot information in other circle characteristics according to the method in the step (1) .

In actual practice, the popularity value of the hot information is depended on attention degree of the hot information in the internet. Further, the attention degree is determined by the click rate of the hot information in the internet.

Step 203, reorganizing the hot information according to the circle characteristics of the target user.

In actual practice, after sorting and ranking the hot information, the device for pushing information will obtain the interest weights corresponding to the circle characteristics and the popularity values corresponding to the hot information, and then calculate the interest value for each circle characteristic according to the interest weight and the popularity value. Concretely, the interest value means the degree that the target user is interested in the hot information.

Step 204, pushing the reorganized hot information to the target user.

In actual practice, after calculating the interest values for the hot information, the device for pushing information will rank the hot information according to their interest values, and then push the hot information with top N highest interest values, and N is a positive integer larger than zero.

In the embodiments of the present disclosure, the method calculates the interest point for the target user by using multi-dimensional circle characteristic, so that, relationships between characteristics in one sort of hot information are built by the reorganization calculation mentioned above (if one sort of hot information satisfies with the multi-dimensional circle characteristic, the interest weight thereof will be larger) , which helps to sort out the hot information for the target user.

Descriptions of the device for pushing information obtaining circle characteristics follow, referring to Fig. 3, a method for pushing information according to embodiments of the present disclosure includes the following steps.

Step 301, obtaining identity attribute characteristics of a target user.

Concretely, the device for pushing information obtains identity attribute information from registered account information of the target user, and then allots an interest weight according to each sort of the identity attribute information.

As an embodiment, the registered account information can be registered account information in a certain social application.

The identity attribute characteristics may include gender characteristics and age characteristics. Concretely, the age characteristic may be a specific age, or a certain age phase (such as the youth) . Further, the identity attribute characteristics may include at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.

Concretely, the area characteristics may include where the target user comes from, where his/her birthplace is, or where he/she goes to school, which shows that the target user may be much interested in news happened in this area.

Step 302, obtaining behavior attribute characteristics of the target user.

In actual practice, the behavior attribute characteristics include at least one of search characteristics, browsing characteristics, and application characteristics.

Concretely, the search characteristics may include the specific information that the target user usually searches； the browsing characteristics may include some websites or some news that the target user usually browses； and the application characteristics may include some applications that the target user usually uses, for example instant messaging software, such as QQ, Wangwang, etc. , or a certain game. Concretely, the instant messaging software such as QQ or Wangwang can be sorted as circles of the target user, for example, QQ could be sorted in a circle in which the users like shopping in Taobao. If the target user likes playing a certain game, information related to the game or some new games will be promoted and recommended as the hot information.

Concretely, the step of obtaining the behavior attribute characteristics of the target user includes:

obtaining a search frequency of each sort of specific information that is searched in a search engine of a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the search frequency； or

obtaining a browsing frequency of each sort of specific information that is browsed in a browser of a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the browsing frequency； or

obtaining a usage frequency of each sort of applications that is used in a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the usage frequency.

As an embodiment, the behavior characteristics obtained by the device for pushing information could be: circle characteristic <technology, 0.5>, circle characteristic <sport, 0.3>, circle characteristic <society, 0.2>, therein, number in the bracket is the interest weight which denotes the degree that the target user is interested in the circles of technology, sport, and society respectively.

Step 303, ranking hot information in each circle characteristic.

As an embodiment, the process of ranking the hot information includes the following steps.

Step (1) , obtaining various sorts of hot information in one circle characteristic, normalizing the various sorts of hot information according to their popularity degrees so as to obtain popularity values corresponding to the various sorts of hot information, and then arranging the hot information in rank according to the popularity values； and

step (2) , arranging the hot information in other circle characteristics according to the method in the step (1) .

As an embedment, the step of normalizing the various sorts of hot information according to the popularity degrees includes the following steps:

Step (A) obtaining the network click count of the hot information j, and the maximum network click count and the minimum network click count of any one sort of hot information, and then normalizing the hot information j by using a formula one that is:

Here, PV_j means the click count of the hot information j, PV_max and PV_min mean the maximum network click count and the minimum network click count in one sort of hot information respectively, R_j means the popularity value of the hot information after normalized, and the popularity value is between 0 to 1.

Step (B) , performing the normalized process to other hot information according to the method in the step (A) .

Step 304, reorganizing the hot information according to the circle characteristics of the target user.

As an embodiment, the step of calculating the interest value for each circle characteristic according to the interest weight and the popularity value includes the following steps:

Step (a) , obtaining the interest weight and the popularity value corresponding to the hot information j, and then calculating the interest value of the hot information j according to a formula two that is:

Here, W_i means the interest weight of the circle characteristic i corresponding to the target user, R_ij means the popularity value of the hot information j corresponding to the circle characteristic i, S_j means the interest value of the hot information j that the target user is interested in.

Step (b) , calculating the interest values of other hot information according the method in the step (a) .

Step 305, pushing the reorganized hot information to the target user.

Concretely, the reorganized hot information is pushed to the target user by the device for pushing information.

In actual practice, after calculating the interest values for hot information, the device for pushing information will rank various sorts of the hot information according to their interest values, and then push the hot information with top N highest interest value, and N is a positive integer larger than zero.

The above embodiments are pointed to some applications of the method according to the present disclosure, it should be noted that, the present method may be applied to other applications which are not limited here.

The following is description of a device 400 for pushing information which implements the above methods. Referring to Fig. 4, the device 400 includes a hardware processor 410 and a non-transitory storage medium accessible to the hardware processor 410. The non-transitory storage medium 420 is configured to store units including: a characteristic obtaining unit 401, an information ranking unit 402, and an information pushing unit 403.

The characteristic obtaining unit 401 is programmed to obtain circle characteristics of a target user, the circle characteristics including identity attribute characteristics which are used for denoting basic attributes related to identity of the target user.

The information ranking unit 402 is programmed to rank hot information in each circle characteristic.

The information pushing unit 403 is programmed to reorganize the hot information according to the circle characteristics of the target user, and then push it to the target user.

For example, the identity attribute characteristics include gender characteristics and age characteristics.

Further, the identity attribute characteristics may include at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.

Concretely, the circle characteristics further include behavior attribute characteristics which are used for denoting various network behavior characteristics of the target user.

Further, the behavior attribute characteristics include at least one of search characteristics, browsing characteristics, and application characteristics.

Optionally, in the embodiments, the characteristic obtaining unit 401 is programmed to:

obtain a search frequency of each sort of specific information that is searched in a search engine of a terminal used by the target user, and then calculate an interest weight for each sort of specific information according to the search frequency； or

obtain a browsing frequency of each sort of specific information that is browsed in a browser of a terminal used by the target user, and then calculate an interest weight for each sort of specific information according to the browsing frequency； or

obtain a usage frequency of each sort of applications that is used in a terminal used by the target user, and then calculate an interest weight for each sort of specific information according to the usage frequency.

Optionally, the characteristic obtaining unit 401 is programmed to obtain identity attribute information from registered account information of the target user, and then allot an interest weight for each of the identity attribute information.

Optionally, the information ranking unit 402 is programmed to perform the following steps:

Optionally, in the embodiments, the information ranking unit 402 is further programmed to perform the following steps.

Step (B) , performing normalized process to other hot information according to the method in the step (A) .

Optionally, in the embodiments, the information pushing unit 403 is programmed to:

obtain interest weights of various circle characteristics and popularity values of the hot information；

calculate interest values of the hot information for various circle characteristics according to their interest weights and the popularity values respectively； and

rank the hot information according to their interest values, and then pushing the hot information with top N highest interest values, where N is a positive integer larger than zero.

Optionally, in the embodiment, the information pushing unit 403 is further programmed to perform the following steps:

The characteristic obtaining unit 401 is programmed to obtain circle characteristics of the target user. The circle characteristics include identity attribute characteristics which are used for denoting basic attributes related to identity of the target user, and behavior attribute characteristics which are used for denoting various network behavior characteristics of the target user.

The circle characteristics are used for denoting which circle characteristics the target user has, for example, if the circle characteristic is male, that is to say, the target user has a circle characteristic of male users. Such an example is just for easier understanding, but various circle characteristics can be possessed by the target user in actual practice, which are not limited here.

Concretely, the search characteristics may include the specific information that the target user usually searches； the browsing characteristics may include some websites or some news that the target user usually browses； and the application characteristics may include some applications that the target user usually uses, for example instant messaging software, such as QQ, Wangwang, etc., or a certain game. Concretely, the instant messaging software such as QQ or Wangwang can be sorted as circles of the target user, for example, QQ could be sorted in a circle in which the users like shopping in Taobao. If the target user likes playing a certain game, information related to the game or some new games will be promoted and recommended as the hot information.

In the embodiments of the present disclosure, the device for pushing information will allot an interest weight for each circle characteristic, and such an interest weight could be a fixed default value, or other values calculated by density of the behaviors of the user. For example, regarding some identity attribute characteristics, a default value could be allotted, such as the interest weight of an identity attribute characteristic of male is 1； regarding some behavior attribute characteristics, its interest weight can be calculated according to usage frequency or attention frequency of the target use, if the frequency is high, and its interest weight is large accordingly.

The information ranking unit 402 is programmed to rank the hot information in the circle characteristics respectively, and the origins of the hot information can be at least one selected from pictures, words or videos.

Step (1) , obtaining various sorts of hot information of one circle characteristic, normalizing the various sorts of hot information according to their popularity degrees so as to obtain popularity values corresponding to the various sorts of hot information, and then ranking the hot information according to the popularity values； and

The information pushing unit 403 is programmed to reorganize the hot information according to the circle characteristic of the target user.

In actual practice, after sorting and ranking the hot information, the device for pushing information will obtain the interest weights corresponding to the circle characteristics and the popularity values corresponding to the hot information, and then calculate the interest value for each circle characteristic according to the interest weights and the popularity values. Concretely, the interest value means the degree that the target user is interested in the hot information.

As an embedment, the process of normalizing the various sorts of hot information according to the popularity degrees includes the following steps.

After reorganizing the hot information, the information pushing unit 403 pushes the reorganized hot information to the target user.

In actual practice, after calculating the interest values for hot information, the device for pushing information will rank the hot information according to their interest values, and then push the hot information with top N highest interest values, and N is a positive integer larger than zero.

As an embodiment, the process of calculating the interest value for each circle characteristic according to the interest weight and the popularity value includes the following steps.

In the embodiments of the present disclosure, the method calculates the interest point for the target user by multi-dimensional circle characteristic, so that, relationships between characteristics in one sort of hot information are built by the reorganization calculation mentioned above (if the sort of hot information satisfies with the multi-dimensional circle characteristic, the interest weight thereof will be larger) , which helps to sort out the hot information for the target user.

Concretely, in actual practice, circles of the user may have multi-dimensional circle characteristics, thus, the characteristic obtaining unit 401 may obtain identity attribute characteristics of the target user.

Concretely, the device for pushing information obtains identity attribute information from the registered account information of the target user, and then allots an interest weight for each sort of the identity attribute information.

The identity attribute characteristics may include gender characteristic and age characteristic. Concretely, the age characteristic may be a specific age, or a certain age phase (such as the youth) . Further, the identity attribute characteristics may include at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.

Specifically, the characteristic obtaining unit 401 may obtain behavior attribute characteristics of the target user.

Concretely, the process of obtaining the behavior attribute characteristics of the target user includes:

As an embodiment, the behavior characteristics obtained by the device for pushing information could be: circle characteristic <technology, 0.5>, circle characteristic <sport, 0.3>, circle characteristic <society, 0.2>, wherein, number in the bracket is the interest weight which denotes the degree that the target user is interested in the circles of technology, sport, and society respectively.

In the embodiments, the device for pushing information may obtain the circle characteristics of the target user, then rank and reorganize the hot information in the circle characteristic accordingly, and then push them to the target user. Since the circle characteristic includes identity attribute characteristic which is used for denoting basic attributes related to identity of the target user, thus the hot information pushed to the target user is customized according to the identity of the target user, which makes it attractive to the users, thereby increasing feedback rate made to the hot information from the users.

The device for pushing information in the present disclosure may be an individual physical apparatus, or software programs loaded in the terminal. The descriptions for the device for pushing information are schematic merely, for example, the division of elements in the device for pushing information is made according to the logical functions, but there could be other division ways, such as, multiple elements or assemblies are combined or integrated into another system, or some characteristics can be ignored or inexecuted. In addition, direct coupling or communications can be carried out by some interfaces, indirect coupling or communications between the devices or units can be carried out by electrical, mechanical ways, etc. If the integrated units are implemented in forms of software functional units and sold or used as individual products, they could be stored in a computer-readable storage medium.

In view of embodiments provided in the present disclosure, it should be understood that, the device and method can be achieved by other ways. For example, the embodiments for the device are just schematic, therein, the divisions for units are just made by logical function, but other division ways could be achieved. Such as, multiple elements or assemblies can be combined or integrated into another system, or some characteristics can be ignored or inexecuted. In addition, direct coupling or communications can be carried out by some interfaces, indirect coupling or communications between the devices or units can be carried out by electrical, mechanical ways, etc.

The units explained as separated members also can be not separated physically, and members displayed as units can be physical units or not, which may be located at one place, or distributed in several network units. Part of or the whole units could be used to implement the technical solution of the embodiments according to the actual demands.

In addition, each functional unit in the embodiments can be integrated in a processing unit, or individual, or two or more units are integrated in a unit. Such an integrated unit can be achieved in forms of hardware or software functional units.

If the integrated units are achieved in forms of software functional units and sold or used as individual products, they could be stored in a computer-readable storage medium. Based on such understanding, the technical solution of the present disclosure, or the contributive solution compared with the prior arts, or part of or a whole of the technical solution could be presented by forms of software products which are stored in storage medium and have some instructions, so that a computer device (such as personal computer, server, or network device, etc. ) could perform part of or a whole of steps in the method of the present embodiments. And said storage medium may include USB flash disk, movable hard disk, ROM (Read-Only Memory) , RAM (Random Access Memory) , diskette, or optical disk, etc.

The terminal described in the present disclosure includes a memorizer including one or more computer-readable storage mediums, an input unit, a display unit, an audio circuit, a wireless fidelity (WiFi) module, a processor including one or more processing cores, and a power supply, etc.

Concretely, the memorizer is configured to store software program and module which will be run by the processor, so as to perform multiple functional applications of the mobile phone and data processing. The memorizer mainly includes storing program area and storing data area. Concretely, the storing program area can store the operating system, at least one application program with required function (such as sound playing function, image playing function, etc. ) . The storing data area can store data established by the terminal according to actual using demand (such as audio data, phonebook, etc. ) Furthermore, the memorizer can be high-speed random access memory, or nonvolatile memory, such as disk storage, flash memory device, or other volatile solid-state memory devices. Accordingly, the memorizer may further include a storage controller, so as to allow the processor and the input unit to access the memorizer.

The input unit is programmed to receive the entered number or character information, and the entered key signal related to user setting and function control. Concretely, the input unit includes a touch-sensitive panel or other input devices. The touch-sensitive panel is also called as touch screen or touch panel, which can collect user’s touch operations thereon or nearby (for example the operations generated by fingers of user or touchpen, and the like, touching on the touch-sensitive panel or touching near the touch-sensitive panel) , and drive the corresponding connection device according to the preset program. Optionally, the touch-sensitive panel includes two portions including a touch detection device and a touch controller. Specifically, the touch detection device is programmed to detect touch position of the user and detecting signals accordingly, and then sending the signals to the touch controller. Subsequently, the touch controller receives touch information from the touch detection device, and converts it to contact coordinates which are to be sent to the processor, and then receives command sent by the processor to perform. In addition, the touch-sensitive panel can be implemented is forms of resistive type, capacitive type, infrared type and surface acoustic wave type. Besides the touch-sensitive panel, the input unit can include, but is not limited to other input devices, such as one or more selected from physical keyboard, function keys (such as volume control keys, switch key-press, etc. ) , a trackball, a mouse, and an operating lever, etc.

The display unit is programmed to display information entered by the user or information supplied to the user, and menus of the mobile phone. For example, the display unit includes a display panel, such as a Liquid Crystal Display (LCD) , or an Organic Light-Emitting Diode (OLED) . Furthermore, the display panel can be covered by the touch-sensitive panel, after touch operations are detected on or near the touch-sensitive panel, they will be sent to the processor to determine the type of the touching event. Subsequently, the processor supplies the corresponding visual output to the display panel according to the type of the touching event.

Fig. 5 is a block diagram of a partial device related to a device for pushing information according to the above embodiments. The device may be a terminal device such as a mobile phone. For example, the device includes a radio frequency (RF) circuit 510, a memory 520, an input unit 530, a display unit 540, a sensor 550, an audio circuit 560, a wireless fidelity (WiFi) module 570, a processor 580, and a power 590, etc. It’s understood for persons skilled in the art that, the structure of a mobile phone illustrated in Fig. 5 is not limited, some components can be added or omitted, or some combinations or arrangement can be included.

Following is a detailed description of the structure of the device in Fig. 5.

The RF circuit 510 is configured to receive and sending signals during calling or process of receiving and sending message. Specially, the RF circuit 510 will receive downlink information from the base station and send it to the processor 580； or send uplink data to the base station. Generally, the RF circuit 510 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier (LNA) , a diplexer, and the like. In addition, the RF circuit 40 can communicate with network or other devices by wireless communication. Such wireless communication can use any one communication standard or protocol, which includes, but is not limited to, Global System of Mobile communication (GSM) , (General Packet Radio Service, GPRS) , (Code Division Multiple Access, CDMA) , (Wideband Code Division Multiple Access, WCDMA) , (Long Term Evolution, LTE) , email, or (Short Messaging Service, SMS) .

The memory 520 is configured to store software program and module which will be run by the processor 580, so as to perform multiple functional applications of the mobile phone and data processing. The memory 530 mainly includes storing program area and storing data area. For example, the storing program area can store the operating system, at least one application program with required function (such as sound playing function, image playing function, etc. ) . The storing data area can store data established by mobile phone according to actual using demand (such as audio data, phonebook, etc. ) Furthermore, the memory 520 can be high-speed random access memory, or nonvolatile memory, such as disk storage, flash memory device, or other volatile solid-state memory devices.

The input unit 530 is configured to receive the entered number or character information, and the entered key signal related to user setting and function control of the mobile phone 500. For example, the input unit 530 includes a touch panel 531 or other input devices 532. The touch panel 531 is called as touch screen, which can collect user’s touch operations thereon or nearby (for example the operations generated by fingers of user or stylus pen, and the like, touching on the touch panel 531 or touching near the touch panel 531) , and drive the corresponding connection device according to the preset program. Optionally, the touch panel 531 includes two portions including a touch detection device and a touch controller. Specifically, the touch detection device is configured to detect touch position of the user and detecting signals accordingly, and then sending the signals to the touch controller. Subsequently, the touch controller receives touch information from the touch detection device, and converts it to contact coordinates which are to be sent to the processor 580, and then receives command sent by the processor 580 to perform. In addition, the touch panel 531 can be implemented is forms of resistive type, capacitive type, infrared type and surface acoustic wave type. Besides the touch panel 531, the input unit 530 can include, but is not limited to other input devices 532, such as one or more selected from physical keyboard, function keys (such as volume control keys, switch key-press, etc. ) , a trackball, a mouse, and an operating lever, etc.

The display unit 540 is configured to display information entered by the user or information supplied to the user, and menus of the mobile phone. For example, the display unit 540 includes a display panel 541, such as a Liquid Crystal Display (LCD) , or an Organic Light-Emitting Diode (OLED) . Furthermore, the display panel 541 can be covered by the touch panel 531, after touch operations are detected on or near the touch panel 531, they will be sent to the processor 580 to determine the type of the touching event. Subsequently, the processor 580 supplies the corresponding visual output to the display panel 541 according to the type of the touching event. As shown in Fig. 5, the touch panel 531 and the display panel 541 are two individual components to implement input and output of the mobile phone, but they can be integrated together to implement the input and output in some embodiments.

Furthermore, the mobile phone 500 includes at least one sensor 550, such as light sensors, motion sensors, or other sensors. Specifically, the light sensors includes ambient light sensors for adjusting brightness of the display panel 541 according to the ambient light, and proximity sensors for turning off the display panel 541 and/or maintaining backlight when the mobile phone is moved to the ear side. Accelerometer sensor as one of the motion sensors can detect the magnitude of accelerations in every direction (Triaxial, generally) , and detect the magnitude and direction of gravity in an immobile status, which is applicable to applications of identifying attitudes of the mobile (such as switching between horizontal and vertical screens, related games, magnetometer attitude calibration, etc. ) , vibration recognition related functions (such as pedometer, percussion, etc. ) . And the mobile phone 500 also can configure other sensors (such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. ) whose detailed descriptions are omitted here.

The audio circuit 560, the speaker 561 and the microphone 562 supply an audio interface between the user and the mobile phone. Specifically, the audio data is received and converted to electrical signals by audio circuit 560, and then transmitted to the speaker 561, which are converted to sound signal to output. On the other hand, the sound signal collected by the speaker is then converted to electrical signals which will be received and converted to audio data. Subsequently, the audio data are output to the processor 580 to process, and then sent to another mobile phone via the RF circuit 510, or sent to the memory 520 to process further.

WiFi pertains to short-range wireless transmission technology providing a wireless broadband Internet, by which the mobile phone can help the user to receive and send email, browse web, and access streaming media, etc. Although the WiFi module 570 is illustrated in Fig. 5, it should be understood that, WiFi module 570 is not a necessary for the mobile phone, which can be omitted according the actual demand without changing the essence of the present disclosure.

The processor 580 is a control center of the mobile phone, which connects with every part of the mobile phone by various interfaces or circuits, and performs various functions and processes data by running or performing software program/module stored in the memory 520 or calling data stored in the memory 520, so as to monitor the mobile phone. Optionally, the processor 580 may include one or more processing units. Preferably, the processor 580 can integrate with application processors and modem processors, for example, the application processors include processing operating system, user interface and applications, etc. ； the modern processors are used for performing wireless communication. It can be understood that, it’s an option to integrate the modern processors to the processor 580.

Furthermore, the mobile phone 500 may include a power supply (such as battery) supplying power for each component, preferably, the power supply can connect with the processor 580 by power management system, so as to manage charging, discharging and power consuming.

In addition, the mobile phone 500 may include a camera, and a Bluetooth module, etc. , which are not illustrated.

Functional units in embodiments of this disclosure may be all integrated in a processing module, or may be a separated physical one, or two or more of the functional units may be integrated in a module. The above integrated module may be implemented in hardware, also may be realized as a software functional modules. When being realized as a software functional module and sold or used as an independent product, the integrated module also may be stored in a computer-readable storage medium. The storage medium mentioned above may be RAM, disc, or CD, etc. Each device or system mentioned above is capable of executing the methods in the method embodiments.

The foregoing descriptions are only preferred embodiments of the present disclosure and are not intended to limit the present disclosure. Any modification, equivalent replacement and improvement made under the spirit and principle of the present disclosure should be included in the protection scope thereof.

While the disclosure has been described in connection with what are presently considered to be the most practical and preferred embodiments, it is to be understood that the disclosure is not to be limited to the disclosed embodiments, but on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the disclosure.

Claims

A method for pushing information, comprising:

obtaining, by a device comprising a processor, circle characteristics of a target user, the circle characteristics including identity attribute characteristics that denotes basic attributes related to identity of the target user；

ranking, by the device, hot information in each circle according to circle characteristics； and

reorganizing, by the device, the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.
The method according to claim 1, wherein the identity attribute characteristics comprise gender characteristics and age characteristics.
The method according to claim 2, wherein the identity attribute characteristics further comprise at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.
The method according to claim 1, wherein the circle characteristics further comprise behavior attribute characteristics that denote various network behavior characteristics of the target user.
The method according to claim 4, wherein the behavior attribute characteristics comprise at least one of search characteristics, browsing characteristics, and application characteristics.
The method according to claim 5, wherein obtaining the circle characteristics of the target user comprises at least one of the following:

obtaining a search frequency of each sort of specific information that is searched in a search engine of a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the search frequency；

obtaining a browsing frequency of each sort of specific information that is browsed in a browser of a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the browsing frequency； and

obtaining a usage frequency of each sort of applications that is used in a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the usage frequency.
The method according to claim 1, wherein obtaining the circle characteristics of the target user comprises:

obtaining identity attribute information from registered account information of the target user, and then allotting an interest weight for each sort of the identity attribute information.
The method according to claim 1, wherein ranking the hot information in each circle characteristic comprises:

for each circle characteristic, obtaining various sorts of hot information in one circle characteristic, normalizing the various sorts of hot information according to their popularity degrees so as to obtain popularity values corresponding to various sorts of hot information, and then ranking the hot information according to the popularity values.
The method according to any one of claim 1 to claim 8, wherein reorganizing the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user comprises:

obtaining interest weights of various circle characteristics and popularity values of the hot information；

calculating interest values of the hot information for various circle characteristics according to their interest weights and their popularity values respectively； and

ranking the hot information according to their interest values, and then pushing the hot information with top N highest interest values, wherein N is a positive integer larger than zero.
A device for pushing information, comprising a hardware processor and a non-transitory storage medium accessible to the hardware processor, the non-transitory storage medium is configured to store units comprising:

a characteristic obtaining unit, programmed to obtain circle characteristics of a target user, the circle characteristics including identity attribute characteristics that denote basic attributes related to identity of the target user；

an information ranking unit, programmed to rank hot information in each circle characteristic； and

an information pushing unit, programmed to reorganize the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.
The device according to claim 10, wherein the identity attribute characteristics comprise gender characteristics and age characteristics.
The device according to claim 11, wherein the identity attribute characteristics further comprise at least one of area characteristics, marriage characteristics, educational background characteristics, and work industry characteristics.
The device according to claim 10, wherein the circle characteristics further comprise behavior attribute characteristics that denote various network behavior characteristics of the target user.
The device according to claim 13, wherein the behavior attribute characteristics comprise at least one of search characteristics, browsing characteristics, and application characteristics.
The device according to claim 14, wherein the characteristic obtaining unit is programmed to perform at least one of the following:

obtain a search frequency of each sort of specific information that is searched in a search engine of a terminal used by the target user, and then calculate an interest weight for each sort of specific information according to the search frequency；

obtain a browsing frequency of each sort of specific information that is browsed in a browser of a terminal used by the target user, and then calculating an interest weight for each sort of specific information according to the browsing frequency； and

obtain a usage frequency of each sort of applications that is used in a terminal used by the target user, and then calculate an interest weight for each sort of specific information according to the usage frequency.
The device according to claim 10, wherein the characteristic obtaining unit is programmed to:

obtaining identity attribute information from registered account information of the target user, and then allot an interest weight for each of the identity attribute information.
The device according to claim 10, wherein the information ranking unit is programmed to:

for each circle characteristic, obtain various sorts of hot information in one circle characteristic, normalizing the various sorts of hot information according to their popularity degrees so as to obtain popularity values corresponding to various sorts of hot information, and then rank the hot information according to the popularity values.
The device according to any one of claim 10 to claim 17, wherein the information pushing unit is programmed to:

obtain interest weights of various circle characteristics and popularity values of the hot information；

calculate interest values of the hot information for various circle characteristics according to their interest weights and their popularity values respectively； and

rank the hot information according to their interest values, and then pushing the hot information with top N highest interest values, wherein N is a positive integer larger than zero.