WO2015043210A1

WO2015043210A1 - Systems and methods for internet interactions

Info

Publication number: WO2015043210A1
Application number: PCT/CN2014/078280
Authority: WO
Inventors: Xiaolong Zhang
Original assignee: Tencent Technology (Shenzhen) Company Limited
Priority date: 2013-09-29
Filing date: 2014-05-23
Publication date: 2015-04-02

Abstract

Systems and methods are provided for Internet interaction.For example,a public-account terminal receives custom-menu-execution information from an instant-messaging server；a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant- messaging server；the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu；the public-account-information-output interface is accessed in response to a user logging in the instant- messaging server through the follower terminal；the public-account terminal responds to the custom- menu-execution information and sends response information to theinstant-messaging server.The instant-messaging server sends the response information to the follower terminal.The follower terminal outputs the response information.

Description

SYSTEMS AND METHODS FOR INTERNET INTERACTIONS

CROSS-REFERENCES TO RELATED APPLICATIONS

[0001] This application claims priority to Chinese Patent Application No. 201310455029.4, filed September 29, 2013, incorporated by reference herein for all purposes.

TECHNICAL FIELD

[0002] Certain embodiments of the present invention are directed to computer technology. More particularly, some embodiments of the invention provide systems and methods for network communication. Merely by way of example, some embodiments of the invention have been applied to Internet interactions. But it would be recognized that the invention has a much broader range of applicability.

BACKGROUND

[0003] With the development of Internet technology, more and more features are developed for cell phones. A user can use a cell phone to log in an instant-messaging server and use a scanning plug-in provided by the instant-messaging server to scan a two-dimensional barcode of a public- account terminal, where the public-account terminal corresponds to a terminal or a server for registering public accounts that is configured to release texts, videos, pictures and/or other information in a one-to-many manner. Upon successful scanning of the two-dimensional barcode of the public-account terminal, the user can set to follow the public-account terminal on the instant- messaging server. When the public-account terminal sends information to be released to the instant- messaging server, the instant-messaging server can push the information to be released to the user.

[0004] Usually, the public-account terminal periodically sends information to be released to the instant-messaging server and the instant-messaging server then pushes the information to be released to the user. But the public-account terminal cannot initiate information-pushing in response to user operations, which often results in inefficiency of resource utilization of the public-account terminal.

[0005] Hence it is highly desirable to improve the techniques for Internet interactions.

BRIEF SUMMARY

[0006] According to one embodiment, a method is provided for Internet interaction. For example, a public-account terminal receives custom-menu-execution information from an instant- messaging server; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and sends the custom-menu-execution information to the instant-messaging server; the instant-messaging server sends the custom-menu- execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal; the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. The instant-messaging server sends the response information to the follower terminal. The follower terminal outputs the response information.

[0007] According to another embodiment, a method is provided for Internet interaction. For example, an instant-messaging server sends custom-menu-execution information to a public -account terminal; a follower terminal receives a custom-menu- trigger event triggered by a user's operation on a public -account-information-output interface and sends the custom-menu-execution information to the instant-messaging server; the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom- interaction menu; and the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal; the public-account terminal receives the custom-menu-execution information from the instant-messaging server and responds to the custom-menu-execution information; the public-account terminal sends response information to the instant-messaging server; the instant-messaging server receives the response information from the public-account terminal and sends the response information to the follower terminal; the follower terminal receives the response information from the instant-messaging server and outputs the response information.

[0008] According to yet another embodiment, a public-account terminal includes: a receiving unit and a responding-and-sending unit. The receiving unit is configured to receive custom-menu- execution information sent by an instant-messaging server. A follower terminal receives a custom- menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant-messaging server. The instant- messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom- menu-trigger event corresponds to a custom-interaction menu. The public-account-information- output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. The responding-and-sending unit is configured to respond to the custom-menu- execution information and send response information to the instant-messaging server. The instant- messaging server sends the response information to the follower terminal. The follower terminal outputs the response information.

[0009] In one embodiment, a system for Internet interaction includes: an instant-messaging server, a public-account terminal, and a follower terminal. The instant-messaging server is configured to send custom-menu-execution information to the public-account terminal. The follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom-menu-execution information to the instant-messaging server. The instant-messaging server is further configured to send the custom- menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. The public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. The public-account terminal is configured to receive and respond to the custom-menu-execution information sent by the instant-messaging server and send response information to the instant-messaging server. The instant- messaging server is further configured to receive the response information sent by the public-account terminal and send the response information to the follower terminal. The follower terminal is configured to receive the response information sent by the instant-messaging server and output the response information.

[0010] In another embodiment, a method is provided for Internet interaction. For example, a social-application server sends custom-menu-execution information to a public-account terminal; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public- account-information-output interface and sends the custom-menu-execution information to the social-application server; the social-application server sends the custom-menu-execution information to the public-account terminal in response to the social-application server identifying that a custom- menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and the public-account-information-output interface is accessed in response to a user logging in the social-application server through the follower terminal; the public-account terminal receives the custom-menu-execution information from the social-application server and responds to the custom- menu-execution information; the public-account terminal sends response information to the social- application server; the social-application server receives the response information from the public- account terminal and sends the response information to the follower terminal; the follower terminal receives the response information from the social-application server and outputs the response information.

[0011] In yet another embodiment, a system for Internet interaction includes: a social-application server, a public-account terminal, and a follower terminal. The social-application server is configured to send custom-menu-execution information to the public-account terminal. The follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom-menu-execution information to the social-application server. The social-application server is further configured to send the custom- menu-execution information to the public-account terminal in response to the social-application server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. The public-account-information-output interface is accessed in response to a user logging in the social-application server through the follower terminal. The public-account terminal is configured to receive and respond to the custom-menu-execution information sent by the social-application server and send response information to the social-application server. The social- application server is further configured to receive the response information sent by the public- account terminal and send the response information to the follower terminal. The follower terminal is configured to receive the response information sent by the social-application server and output the response information.

[0012] In yet another embodiment, a non-transitory computer readable storage medium includes programming instructions for Internet interaction. The programming instructions are configured to cause one or more data processors to execute certain operations. For example, a public-account terminal receives custom-menu-execution information from an instant-messaging server; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant- messaging server; the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; the public-account-information-output interface is accessed in response to a user logging in the instant- messaging server through the follower terminal; the public-account terminal responds to the custom- menu-execution information and sends response information to the instant-messaging server. The instant-messaging server sends the response information to the follower terminal. The follower terminal outputs the response information.

[0013] For example, the systems and methods described herein are configured to enable a public- account terminal to initiate information-pushing in response to user operations, hence enhancing interactions between the public-account terminal and the user and increasing the efficiency in resource utilization of the public-account terminal.

[0014] Depending upon embodiment, one or more benefits may be achieved. These benefits and various additional objects, features and advantages of the present invention can be fully appreciated with reference to the detailed description and accompanying drawings that follow.

BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 is a simplified diagram showing a method for Internet interactions according to one embodiment of the present invention.

[0016] Figure 2 is a simplified diagram showing a method for Internet interactions according to another embodiment of the present invention. [0017] Figure 3 is a simplified diagram showing a public-account-information-output interface of the follower terminal according to one embodiment of the present invention.

[0018] Figure 4 is a simplified diagram showing a public-account-information-output interface of the follower terminal according to another embodiment of the present invention.

[0019] Figure 5 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention.

[0020] Figure 6 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention.

[0021] Figure 7 is a simplified diagram showing a public-account terminal for Internet interactions according to one embodiment of the present invention.

[0022] Figure 8 is a simplified diagram showing a follower terminal for Internet interactions according to one embodiment of the present invention.

[0023] Figure 9 is a simplified diagram showing an instant-messaging server for Internet interactions according to one embodiment of the present invention.

[0024] Figure 10 is a simplified diagram showing a system for Internet interactions according to one embodiment of the present invention.

[0025] Figure 11 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention.

[0026] Figure 12 is a simplified diagram showing a system for Internet interactions according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION

[0027] Figure 1 is a simplified diagram showing a method for Internet interactions according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The method 100 includes at least the processes S101- S 102. For example, the method 100 is implemented on a public-account terminal which includes a terminal or a server for registering public accounts and is configured to release texts, videos, pictures and other information in a one-to-many manner.

[0028] According to one embodiment, during the process SI 01, a public-account terminal receives custom-menu-execution information from an instant-messaging server. For example, a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public- account-information-output interface and sends the custom-menu-execution information to the instant-messaging server. In another example, the instant-messaging server sends the custom-menu- execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. In yet another example, the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. The follower terminal includes a smart phone (e.g., an Android cell phone, an iOS cell phone, etc.), a tablet computer, or other mobile Internet devices (MID), in some embodiments.

[0029] According to another embodiment, during the process S I 02, the public-account terminal responds to the custom-menu-execution information and sends response information to the instant- messaging server. As an example, the instant-messaging server sends the response information to the follower terminal. As another example, the follower terminal outputs the response information.

[0030] According to yet another embodiment, before the process S101 , the method 100 further includes processes 1 1 and 12. For example, during the process 1 1 , the public-account terminal receives the custom-menu-execution information and the custom-menu type input by a public- account user. In another example, the public-account terminal may receive the custom-menu- execution information and the custom-menu type that the user inputs via a custom menu editing window provided by the public-account terminal. In yet another example, the custom-menu type included in the custom-menu-trigger event includes a custom-interaction menu (e.g. "Like") or a custom-link menu (e.g. "a link of homepage associated with the public account"). When the custom- menu type included in the custom-menu-trigger event includes a custom-interaction menu, the custom-menu-execution information included in the custom-menu-trigger event may be the information that the user needs to interact with the public-account terminal. As an example, the custom-menu-execution information may be the information via which the user instructs the public- account terminal to push data. When the custom-menu type included in the custom-menu-trigger event includes a custom-link menu, the custom-menu-execution information included in the custom- menu-trigger event may be link information (e.g. a URL). For example, the custom-menu-execution information included in the custom-menu-trigger event may be the link information of the homepage associated with the public account (e.g. a URL).

[0031] In one embodiment, during the process 12, the public-account terminal sends the custom- menu-execution information and the custom-menu type to the instant-messaging server. For example, the instant-messaging server, upon receipt of a menu-mode-switching instruction sent by the follower terminal, responds to the menu-mode-switching instruction and generates a custom menu according to the custom-menu-execution information and the custom-menu type. In another example, the instant-messaging server sends the generated custom menu to the follower terminal. In yet another example, the follower terminal displays the custom menu using the public-account- information-output interface. In yet another example, the menu-mode-switching instruction is input in response to a user of the follower terminal touching the public-account-information-output interface. [0032] In another embodiment, the follower terminal receives the custom-menu-trigger event that includes the custom-menu-execution information and the custom-menu type input by the user via the public-account-information-output interface. For example, the follower terminal can immediately send the custom-menu-execution information and the custom-menu type to the instant-messaging server. In another example, the instant-messaging server identifies that the custom-menu type included in the custom-menu-trigger event is a custom-interaction menu and then sends the custom- menu-execution information included in the custom-menu-trigger event to the public -account terminal. In yet another example, the public-account terminal responds to the custom-menu- execution information and sends the response information to the instant-messaging server upon receipt of the custom-menu-execution information sent by the instant-messaging server. In yet another example, the instant-messaging server then returns the response information to the follower terminal so that the follower terminal outputs the response information.

[0033] Figure 2 is a simplified diagram showing a method for Internet interactions according to another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The method 200 includes at least the processes S201- S204. For example, the method 200 is implemented on a follower terminal.

[0034] According to one embodiment, during the process S201, the follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface, where the custom-menu-trigger event includes custom-menu-execution information and custom-menu type. For example, the public-account-information-output interface includes a public account conversation interface that the user triggers and accesses after logging in the instant- messaging server through the follower terminal.

[0035] Figure 3 is a simplified diagram showing a public-account-information-output interface of the follower terminal according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications.

[0036] As shown in Figure 3, the follower terminal receives the custom-menu-trigger event input by the user touching the custom menu on the public-account-information-output interface, in some embodiments. For example, the user can single-click or double-click a custom menu on the public- account-information-output interface to initiate sending the custom-menu-trigger event to the follower terminal. In another example, the public-account-information-output interface of the follower terminal includes one or more second-tier custom menus and one or more third-tier custom menus.

[0037] Referring back to Figure 2, during the process S202, the follower terminal sends the custom-menu- trigger event to the instant-messaging server, in certain embodiments. For example, when the instant-messaging server identifies that the custom-menu type included in the custom- menu-trigger event includes a custom-interaction menu, the instant-messaging server sends the custom-menu-execution information to the public-account terminal. In another example, the public- account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. In yet another example, the instant-messaging server returns the response information to the follower terminal.

[0038] In some embodiments, after receiving the custom-menu-execution information from the instant-messaging server, the public-account terminal can respond to the custom-menu-execution information and send to the instant-messaging server pre-stored response information corresponding to the custom-menu-execution information. For example, the instant-messaging server returns the response information to the follower terminal. In certain embodiments, after receiving the custom- menu-execution information from the instant-messaging server, the public-account terminal can respond to the custom-menu-execution information, prompt an editor to edit the response information corresponding to the custom-menu-execution information and send to the instant- messaging server the edited response information corresponding to the custom-menu-execution information. In yet another example, and the instant-messaging server returns the response information to the follower terminal.

[0039] According to one embodiment, during the process S203, the follower terminal receives the response information returned by the instant-messaging server. For example, during the process S204, the follower terminal outputs the response information via the public-account-information- output interface. In another example, the follower terminal outputs the response information in texts and/or voices via the public-account-information-output interface.

[0040] According to another embodiment, before the process S201, the method 200 further includes processes 21, 22 and 23. For example, during the process 21, the follower terminal receives a menu-mode-switching instruction input by the user touching the public-account-information-output interface. In another example, during the process 22, the follower terminal sends the menu-mode- switching instruction to the instant-messaging server. In yet another example, the instant-messaging server responds to the menu-mode-switching instruction, generates the custom menu according to the custom-menu-execution information and the custom-menu type pre-edited by the public-account terminal and sends the generated custom menu to the follower terminal. In yet another example, during the process 23, the follower terminal outputs and displays the custom menu via the public- account-information-output interface.

[0041] Figure 4 is a simplified diagram showing a public-account-information-output interface of the follower terminal according to another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. [0042] As shown in Figure 4, the follower terminal receives the menu-mode-switching instruction input by the user touching the menu mode on the public-account-information-output interface and sends the menu-mode-switching instruction to the instant-messaging server, in some embodiments. For example, the instant-messaging server responds to the menu-mode-switching instruction, generate the custom menu according to the custom-menu-execution information and the custom-menu type pre-edited on the public -account terminal and sends the generated custom menu to the follower terminal. In another example, the follower terminal then outputs and displays the custom menu via the public-account-information-output interface.

[0043] Referring back to Figure 2, after the user logs in the instant-messaging server and accesses the public-account-information-output interface via the follower terminal, the follower terminal receives the custom-menu-trigger event input by the user via the public-account- information-output interface and sends the custom-menu-trigger event to the instant-messaging server, in some embodiments. For example, the instant-messaging server identifies that the custom- menu type included in the custom-menu-trigger event includes custom-interaction menu and then sends the custom-menu-execution information to the public-account terminal. In another example, the public-account terminal can respond to the custom-menu-execution information and send the response information to the instant-messaging server. In yet another example, the instant-messaging server then sends the response information to the follower terminal so that the follower terminal outputs the response information via the public-account-information-output interface.

[0044] In certain embodiments, the follower terminal sends the custom-menu-trigger event to the instant-messaging server. For example, if the instant-messaging server identifies that the custom- menu type included in the custom-menu-trigger event includes a custom- link menu (e.g., a custom- link menu and a custom-interaction menu being associated with different identifiers), the instant- messaging server can send the custom-menu-execution information to a webpage server. In another example, the webpage server then responds to the custom-menu-execution information (e.g., including a URL) and returns webpage information corresponding to the custom-menu-execution information to the follower terminal. In yet another example, the follower terminal receives the webpage information returned by the webpage server and outputs the webpage information returned by the webpage server. The webpage server can respond to the user's operations on the public- account-information-output interface and hence push the webpage information to the follower terminal, so as to realize the interaction between the user and the webpage server via the public- account-information-output interface and effectively improve the user experience of the public account, in some embodiments.

[0045] Figure 5 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The method 500 includes at least the processes S501- S504. For example, the method 500 is implemented on an instant-messaging server.

[0046] According to one embodiment, during the process S501, the instant-messaging server receives a custom-menu-trigger event from a follower terminal. For example, the follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant- messaging server. In another example, the custom-menu-trigger event includes custom-menu- execution information and custom-menu type. In yet another example, the public-account- information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. In yet another example, the custom-menu type included in the custom-menu-trigger event includes a custom-interaction menu (e.g. "Like") or a custom-link menu (e.g. "a link of homepage associated with the public account"). In yet another example, the custom- link menu and the custom-interaction menu are indicated with different identifiers. In yet another example, when the custom-menu type included in the custom-menu-trigger event includes a custom- interaction menu, the custom-menu-execution information included in the custom-menu-trigger event may be the information by which the user instructs the public-account terminal to push data. In yet another example, when the custom-menu type included in the custom-menu-trigger event includes a custom-link menu, the custom-menu-execution information included in the custom-menu- trigger event may be link information of the homepage associated with the public account (e.g. a URL).

[0047] According to another embodiment, during the process S502, the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. For example, the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. In another example, during the process S503, the instant-messaging server receives the response information returned by the public-account terminal. In yet another example, during the process S504, the instant-messaging server sends the response information to the follower terminal so that the follower terminal outputs the response information via the public-account-information- output interface.

[0048] According to yet another embodiment, before the process S501 , the method 500 further includes processes 51, 52 and 53. For example, during the process 51, the instant-messaging server receives the menu-mode-switching instruction from the follower terminal. In another example, the follower terminal receives a menu-mode-switching instruction input by a user touching a public- account-information-output interface and sends the menu-mode-switching instruction to the instant- messaging server. In another example, during the process 52, the instant-messaging server responds to the menu-mode-switching instruction and generates the custom menu according to the custom- menu-execution information and the custom-menu type pre-edited by the public-account terminal. In yet another example, the instant-messaging server establishes a mapping among the custom-menu- execution information, the custom-menu type and a custom menu name to generate the custom menu.

[0049] In one embodiment, during the process 53, the instant-messaging server sends the generated custom menu to the follower terminal so that the follower terminal displays the custom menu via the public-account-information-output interface. For example, the instant-messaging server can send the name of the generated custom menu to the follower terminal so that the follower terminal displays the custom menu name via the public-account-information-output interface.

[0050] In another embodiment, when the instant-messaging server identifies that the custom- menu type included in the custom-menu-trigger event includes a custom-link menu, the instant- messaging server can also send the custom-menu-execution information to a webpage server. For example, the webpage server then responds to the custom-menu-execution information and returns the webpage information corresponding to the custom-menu-execution information to the follower terminal so that the follower terminal receives the webpage information returned by the webpage server and outputs the webpage information returned by the webpage server. The webpage server can respond to the user's operations on the public-account-information-output interface and hence push the webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account-information-output interface and effectively improving the user experience of the public account, in some embodiments.

[0051] Figure 6 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The method 600 includes at least the processes S601- S617.

[0052] According to one embodiment, during the process S601, the public-account terminal receives custom-menu-execution information and custom-menu type. For example, during the process S602, the public-account terminal sends the custom-menu-execution information and the custom-menu type to the instant-messaging server. In another example, during the process S603, the follower terminal receives the menu-mode-switching instruction input by the user touching the public-account-information-output interface. In yet another example, during the process S604, the follower terminal sends the menu-mode-switching instruction to the instant-messaging server. In yet another example, during the process S605, the instant-messaging server responds to the menu-mode- switching instruction and generates the custom menu according to the custom-menu-execution information and the custom-menu type pre-edited by the public-account terminal. In yet another example, during the process S606, the instant-messaging server sends the custom menu to the follower terminal. In yet another example, during the process S607, the follower terminal displays the custom menu via the public-account-information-output interface.

[0053] According to another embodiment, during the process S608, the follower terminal receives the custom-menu-trigger event that the user inputs via the public-account-information- output interface, where the custom-menu-trigger event includes the custom-menu-execution information and the custom-menu type and the public-account-information-output interface is triggered and accessed in response to the user logging in the instant-messaging server through the follower terminal. For example, the follower terminal can receive the custom-menu-trigger event input by the user touching the custom menu on the public-account-information-output interface. In another example, during the process S609, the follower terminal sends the custom-menu-trigger event to the instant-messaging server. In yet another example, during the process S610, after receiving the custom-menu-trigger event from the follower terminal, the instant-messaging server executes the processes S611-S614 if the instant-messaging server identifies that the custom-menu type included in the custom-menu-trigger event includes a custom-interaction menu. In yet another example, after receiving the custom-menu-trigger event from the follower terminal, the instant- messaging server executes the processes S615-S617 if the instant-messaging server identifies that the type of the custom menu included in the custom-menu-trigger event includes a custom-link menu. In yet another example, during the process S61 1 , the instant-messaging server sends the custom execution information to the public-account terminal. In yet another example, during the process

5612, the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. In yet another example, during the process

5613, the instant-messaging server receives the response information returned by the public-account terminal and sends the response information to the follower terminal. In yet another example, during the process S614, the follower terminal outputs the response information via the public-account- information-output interface. In yet another example, during the process S615, the instant-messaging server sends the custom-menu-execution information to the webpage server. In yet another example, during the process S616, the webpage server responds to the custom-menu-execution information and returns the webpage information corresponding to the custom-menu-execution information to the follower terminal. In yet another example, during the process S617, the follower terminal receives the webpage information returned by the webpage server and outputs the webpage information returned by the webpage server.

[0054] In some embodiments, the public-account terminal can push data in response to user operations, hence enhancing the interaction between the public-account terminal and the user and effectively increasing the resource utilization ratio of the public-account terminal. For example, the webpage server can respond to the user's operations on the public-account-information-output interface and hence push the webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account-information-output interface and effectively improving the user experience of the public account.

[0055] Figure 7 is a simplified diagram showing a public-account terminal for Internet interactions according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The public-account terminal 700 includes a receiving unit 701 and a responding-and-sending unit 702.

[0056] According to one embodiment, the receiving unit 701 is configured to receive custom- menu-execution information sent by an instant-messaging server. For example, a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant- messaging server. In another example, the instant-messaging server sends the custom-menu- execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. In yet another example, the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal.

[0057] According to another embodiment, the responding-and-sending unit 702 is configured to respond to the custom-menu-execution information and send response information to the instant- messaging server. For example, the instant-messaging server sends the response information to the follower terminal. In another example, the follower terminal outputs the response information. In yet another example, the receiving unit 701 is further configured to receive custom-menu-execution information and custom-menu type input by a public-account user before receiving the custom- menu-execution information sent by an instant-messaging server. In yet another example, the responding-and-sending unit 702 is further configured to send the custom-menu-execution information and the custom-menu type to an instant-messaging server. In yet another example, the instant-messaging server, upon receipt of a menu-mode-switching instruction sent by the follower terminal, responds to the menu-mode-switching instruction and generates a custom menu according to the custom-menu-execution information and the custom-menu type. In yet another example, the instant-messaging server sends the generated custom menu to the follower terminal. In yet another example, the follower terminal displays the custom menu using the public-account-information- output interface. In yet another example, the menu-mode-switching instruction is input in response to a user of the follower terminal touching the public-account-information-output interface.

[0058] In some embodiments, the custom-menu type includes a custom-interaction menu and the custom-menu-execution information includes the information that the user needs to interact with a public-account terminal. In certain embodiments, the custom-menu type includes a custom-link menu and the custom-menu-execution information includes link information associated with the public-account terminal. In some embodiments, the public-account terminal 700 can push data in response to user operations, hence enhancing the interaction between the public-account terminal and the user and effectively increasing a resource utilization ratio of the public-account terminal. For example, a webpage server can respond to the user's operations on the public-account- information- output interface and hence push webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account-information-output interface and effectively improving the user experience of the public account.

[0059] Figure 8 is a simplified diagram showing a follower terminal for Internet interactions according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The follower terminal 800 includes a receiving unit 801, a sending unit 802 and an outputting unit 803.

[0060] According to one embodiment, the receiving unit 801 is configured to receive a custom- menu-trigger event that a user inputs via a public-account-information-output interface. For example, the custom-menu-trigger event includes custom-menu-execution information and custom-menu type and the public-account-information-output interface is triggered and accessed in response to the user logging in the instant-messaging server through the follower terminal 800.

[0061] According to another embodiment, the sending unit 802 is configured to send the custom- menu-trigger event to an instant-messaging server so that when the instant-messaging server identifies that the custom-menu type included in the custom-menu-trigger event is custom-interaction menu, the instant-messaging server sends the custom-menu-execution information to the public- account terminal so that the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server; and the instant- messaging server returns the response information to the follower terminal. For example, the receiving unit 801 is further configured to receive the response information returned by the instant- messaging server, and the sending unit 803 is further configured to output the response information via the public-account-information-output interface.

[0062] According to yet another embodiment, the receiving unit 801 is configured to receive the custom-menu-trigger event input by the user touching the custom menu on the public-account- information-output interface. For example, the receiving unit 801 is configured to receive a menu- mode-switching instruction input by the user touching the custom menu on the public-account- information-output interface. In another example, the sending unit 802 is further configured to send the menu-mode-switching instruction to the instant-messaging server so that the instant-messaging server responds to the menu-mode-switching instruction, generates the custom menu according to the custom-menu-execution information and the custom-menu type pre-edited by the public-account terminal and sends the custom menu to the follower terminal. In yet another example, the receiving unit 801 is further configured to receive the custom menu sent by the instant-messaging server. In yet another example, the outputting unit 803 is further configured to display the custom menu via the public-account-information-output interface.

[0063] In some embodiments, when the instant-messaging server identifies that the custom-menu type included in the custom-menu-trigger event includes a custom-link menu, the instant-messaging server sends the custom-menu-execution information to the webpage server so that the webpage server responds to the custom-menu-execution information and return the webpage information corresponding to the custom-menu-execution information to the follower terminal. For example, the receiving unit 801 is further configured to receive the webpage information returned by the webpage server. In another example, the outputting unit 803 is further configured to output the webpage information returned by the webpage server.

[0064] In certain embodiments, the public-account terminal can push data in response to user operations, hence enhancing the interaction between the public-account terminal and the user and effectively increasing the resource utilization ratio of the public-account terminal. In some embodiments, the webpage server can respond to the user's operations on the public-account- information-output interface and hence push the webpage information to the follower terminal 800, realizing the interaction between the user and the webpage server via the public-account- information-output interface and effectively improving the user experience of the public account.

[0065] Figure 9 is a simplified diagram showing an instant-messaging server for Internet interactions according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The instant-messaging server 900 includes a receiving unit 901, an identification unit 902 and a sending unit 903.

[0066] According to one embodiment, the receiving unit 901 is configured to receive the custom- menu-trigger event from a follower terminal. For example, the custom-menu-trigger event is sent by the follower terminal after the follower terminal acquires the custom-menu-trigger event that the user inputs the public-account-information-output interface. In another example, the custom-menu- trigger event includes custom-menu-execution information and custom-menu type, and the public- account-information-output interface is triggered and accessed in response to the user logging in the instant-messaging server 900 through the follower terminal.

[0067] According to another embodiment, the identifying 902 is configured to, upon identifying that the type custom-menu type included in the custom-menu-trigger event includes a custom- interaction menu, send the custom-menu-execution information to a public-account terminal so that the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. In yet another example, the receiving unit 901 is further configured to receive the response information returned by the public-account terminal. In yet another example, the sending unit 903 is configured to send the response information to the follower terminal so that the follower terminal outputs the response information via the public-account- information-output interface.

[0068] According to yet another embodiment, the instant-messaging server 900 further includes a generation unit 904. For example, the receiving unit 901 is further configured to receive a menu- mode-switching instruction from the follower terminal before receiving the custom-menu-trigger event sent by the follower terminal. In another example, the menu-mode-switching instruction is sent by the follower terminal after the follower terminal receives the menu-mode-switching instruction input by the user touching the public-account-information-output interface. In yet another example, the generation unit 904 is configured to respond to the menu-mode-switching instruction and generate the custom menu according to the custom-menu-execution information and the custom- menu type pre-edited by the public-account terminal. In yet another example, the sending unit 903 is further configured to send the custom menu to the follower terminal so that the follower terminal displays the custom menu via the public-account-information-output interface.

[0069] In some embodiments, upon identifying that the type of the custom menu as included in the custom-menu-trigger event is a custom-link menu, the identification unit 902 is further configured to send the custom-menu-execution information to a webpage server which then responds to the custom-menu-execution information and returns the webpage information corresponding to the custom-menu-execution information to the follower terminal so that the follower terminal receives the webpage information returned by the webpage server and outputs the webpage information returned by the webpage server. The webpage server can respond to the user's operations on the public-account-information-output interface and hence push the webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account- information-output interface and effectively improving the user experience of the public account, in some embodiments.

[0070] In certain embodiments, the public-account terminal can push data in response to user operations, hence enhancing the interaction between the public-account terminal and the user and effectively increasing the resource utilization ratio of the public-account terminal. For example, the webpage server can respond to the user's operations on the public-account- information-output interface and hence push the webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account-information-output interface and effectively improving the user experience of the public account.

[0071] Figure 10 is a simplified diagram showing a system for Internet interactions according to one embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The system 1000 includes an instant-messaging server 1001, a public-account terminal 1002 and a follower terminal 1003.

[0072] According to one embodiment, the instant-messaging server 1001 is configured to send custom-menu-execution information to the public-account terminal 1002. For example, the custom- menu-execution information is sent by the follower terminal 1003 to the instant-messaging server 1001 after the follower terminal 1003 receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface, and then sent to the public-account terminal 1002 by the instant-messaging server 1001 when the instant-messaging server 1001 identifies that the custom-menu type included in the custom-menu-trigger event includes a custom- interaction menu. In another example, the public-account-information-output interface is triggered and accessed in response to the user logging in the instant-messaging server 1001 through the follower terminal 1003. In yet another example, the public-account terminal 1002 is configured to receive and respond to the custom-menu-execution information sent by the instant-messaging server 1001 and send response information to the instant-messaging server 1001. In yet another example, the instant-messaging server 1001 is further configured to receive the response information sent by the public-account terminal 1002 and send the same to the follower terminal 1003. In yet another example, the follower terminal 1003 is configured to receive the response information sent by the instant-messaging server 1001 and output the response information.

[0073] According to another embodiment, the public-account terminal 1002 is further configured to receive custom-menu-execution information and custom-menu type and send the custom-menu- execution information and the custom-menu type to the instant-messaging server 1001. For example, the instant-messaging server 1001 is further configured to receive the custom-menu-execution information and the custom-menu type sent by the public-account terminal 1002. In another example, the follower terminal 1003 is further configured to receive a menu-mode-switching instruction input by a user touching a public-account-information-output interface and send the menu-mode-switching instruction to the instant-messaging server 1001. In yet another example, the instant-messaging server 1001 is further configured to respond to the menu-mode-switching instruction, generate a custom menu according to the custom-menu-execution information and the custom-menu type sent by the public-account terminal 1002 and send the custom menu to the follower terminal 1003. In yet another example, the follower terminal 1003 is further configured to display the custom menu via the public-account-information-output interface. In yet another example, the custom-menu type includes a custom-interaction menu and the custom-menu-execution information includes information that the user needs to interact with a public-account terminal. In yet another example, the custom-menu type includes a custom-link menu and the custom-menu-execution information includes link information associated with the public-account terminal. [0074] According to yet another embodiment, the system 1000 further includes a webpage server 1004. For example, the instant-messaging server 1001 is further configured to identify that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal 1003 includes a custom-link menu and send to the webpage server 1004 the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal 1003. In another example, the webpage server 1004 is configured to respond to the custom-menu-execution information and return webpage information corresponding to the custom-menu-execution information to the follower terminal 1003. In yet another example, the follower terminal 1003 is further configured to receive the webpage information returned by the webpage server 1004 and output the webpage information returned by the webpage server 1004. In yet another example, the follower terminal 1003 is configured to receive the custom-menu-trigger event input by the user touching the custom menu on the public-account-information-output interface.

[0075] In some embodiments, the public-account terminal 1002 can push data in response to user operations, hence enhancing the interaction between the public-account terminal 1002 and the user and effectively increasing the resource utilization ratio of the public-account terminal 1002. For example, the webpage server 1004 can respond to the user's operations on the public-account- information-output interface and hence push the webpage information to the follower terminal 1003, realizing the interaction between the user and the webpage server 1004 via the public-account- information-output interface and effectively improving the user experience of the public account.

[0076] Figure 11 is a simplified diagram showing a method for Internet interactions according to yet another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The method 1100 includes at least the processes SI 101- S 1117.

[0077] According to one embodiment, during the process S 1101 , the public-account terminal receives custom-menu-execution information and custom-menu type. For example, during the process SI 102, the public-account terminal sends the custom-menu-execution information and the custom-menu type to a social-application server. As an example, social applications include micro- blogs, instant messaging, friend circles, personal space and/or other suitable applications. The social-application server includes an instant-messaging server, in some embodiments. For example, during the process S I 103, the follower terminal receives the menu-mode-switching instruction input by the user touching the public-account-information-output interface. In another example, during the process SI 104, the follower terminal sends the menu-mode-switching instruction to the social- application server. In yet another example, during the process S I 105, the social-application server responds to the menu-mode-switching instruction and generates the custom menu according to the custom-menu-execution information and the custom-menu type pre-edited by the public-account terminal. In yet another example, during the process SI 106, the social-application server sends the custom menu to the follower terminal. In yet another example, during the process SI 107, the follower terminal displays the custom menu via the public-account-information-output interface.

[0078] According to another embodiment, during the process S I 108, the follower terminal receives the custom-menu-trigger event that the user inputs via the public-account-information- output interface, where the custom-menu-trigger event includes the custom-menu-execution information and the custom-menu type and the public-account-information-output interface is triggered and accessed in response to the user logging in the social-application server through the follower terminal. For example, the follower terminal can receive the custom-menu-trigger event input by the user touching the custom menu on the public-account-information-output interface. In another example, during the process S I 109, the follower terminal sends the custom-menu-trigger event to the social-application server. In yet another example, during the process SI 110, after receiving the custom-menu-trigger event from the follower terminal, the social-application server executes the processes SI 11 1-Sl 114 if the social-application server identifies that the custom-menu type included in the custom-menu-trigger event includes a custom-interaction menu. In yet another example, after receiving the custom-menu-trigger event from the follower terminal, the social- application server executes the processes S I 1 15-S 1 117 if the social-application server identifies that the type of the custom menu included in the custom-menu-trigger event includes a custom-link menu. In yet another example, during the process S 111 1 , the social-application server sends the custom execution information to the public-account terminal. In yet another example, during the process S I 112, the public-account terminal responds to the custom-menu-execution information and sends response information to the social-application server. In yet another example, during the process S I 113, the social-application server receives the response information returned by the public-account terminal and sends the response information to the follower terminal. In yet another example, during the process SI 114, the follower terminal outputs the response information via the public-account- information-output interface. In yet another example, during the process SI 1 15, the social- application server sends the custom-menu-execution information to the webpage server. In yet another example, during the process S I 116, the webpage server responds to the custom-menu- execution information and returns the webpage information corresponding to the custom-menu- execution information to the follower terminal. In yet another example, during the process SI 1 17, the follower terminal receives the webpage information returned by the webpage server and outputs the webpage information returned by the webpage server.

[0079] In some embodiments, the public-account terminal can push data in response to user operations, hence enhancing the interaction between the public-account terminal and the user and effectively increasing the resource utilization ratio of the public-account terminal. For example, the webpage server can respond to the user's operations on the public-account- information-output interface and hence push the webpage information to the follower terminal, realizing the interaction between the user and the webpage server via the public-account-information-output interface and effectively improving the user experience of the public account.

[0080] Figure 12 is a simplified diagram showing a system for Internet interactions according to another embodiment of the present invention. This diagram is merely an example, which should not unduly limit the scope of the claims. One of ordinary skill in the art would recognize many variations, alternatives, and modifications. The system 1200 includes a social-application server 1201, a public-account terminal 1202 and a follower terminal 1203. For example, the social- application server 1201 includes an instant-messaging server (e.g., the instant-messaging server 1001).

[0081] According to one embodiment, the social-application server 1201 is configured to send custom-menu-execution information to the public-account terminal 1202. For example, the custom- menu-execution information is sent by the follower terminal 1203 to the social-application server 1201 after the follower terminal 1203 receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface, and then sent to the public-account terminal 1202 by the social-application server 1201 when the social-application server 1201 identifies that the custom-menu type included in the custom-menu-trigger event includes a custom- interaction menu. In another example, the public-account-information-output interface is triggered and accessed in response to the user logging in the social-application server 1201 through the follower terminal 1203. In yet another example, the public-account terminal 1202 is configured to receive and respond to the custom-menu-execution information sent by the social-application server 1201 and send response information to the social-application server 1201. In yet another example, the social-application server 1201 is further configured to receive the response information sent by the public-account terminal 1202 and send the same to the follower terminal 1203. In yet another example, the follower terminal 1203 is configured to receive the response information sent by the social-application server 1201 and output the response information.

[0082] According to another embodiment, the public-account terminal 1202 is further configured to receive custom-menu-execution information and custom-menu type and send the custom-menu- execution information and the custom-menu type to the social-application server 1201. For example, the social-application server 1201 is further configured to receive the custom-menu-execution information and the custom-menu type sent by the public-account terminal 1202. In another example, the follower terminal 1203 is further configured to receive a menu-mode-switching instruction input by a user touching a public-account-information-output interface and send the menu-mode-switching instruction to the social-application server 1201. In yet another example, the social-application server 1201 is further configured to respond to the menu-mode-switching instruction, generate a custom menu according to the custom-menu-execution information and the custom-menu type sent by the public-account terminal 1202 and send the custom menu to the follower terminal 1203. In yet another example, the follower terminal 1203 is further configured to display the custom menu via the public-account-information-output interface. In yet another example, the custom-menu type includes a custom-interaction menu and the custom-menu-execution information includes information that the user needs to interact with a public-account terminal. In yet another example, the custom-menu type includes a custom-link menu and the custom-menu-execution information includes link information associated with the public-account terminal.

[0083] According to yet another embodiment, the system 1200 further includes a webpage server 1204. For example, the social-application server 1201 is further configured to identify that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal 1203 includes a custom-link menu and send to the webpage server 1204 the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal 1203. In another example, the webpage server 1204 is configured to respond to the custom-menu-execution information and return webpage information corresponding to the custom-menu-execution information to the follower terminal 1203. In yet another example, the follower terminal 1203 is further configured to receive the webpage information returned by the webpage server 1204 and output the webpage information returned by the webpage server 1204. In yet another example, the follower terminal 1203 is configured to receive the custom-menu-trigger event input by the user touching the custom menu on the public-account-information-output interface.

[0084] In some embodiments, the public-account terminal 1202 can push data in response to user operations, hence enhancing the interaction between the public-account terminal 1202 and the user and effectively increasing the resource utilization ratio of the public-account terminal 1202. For example, the webpage server 1204 can respond to the user's operations on the public-account- information-output interface and hence push the webpage information to the follower terminal 1203, realizing the interaction between the user and the webpage server 1204 via the public-account- information-output interface and effectively improving the user experience of the public account.

[0085] According to one embodiment, a method is provided for Internet interaction. For example, a public-account terminal receives custom-menu-execution information from an instant- messaging server; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and sends the custom-menu-execution information to the instant-messaging server; the instant-messaging server sends the custom-menu- execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal; the public-account terminal responds to the custom-menu-execution information and sends response information to the instant-messaging server. The instant-messaging server sends the response information to the follower terminal. The follower terminal outputs the response information. For example, the method is implemented according to at least Figure 1.

[0086] According to another embodiment, a method is provided for Internet interaction. For example, an instant-messaging server sends custom-menu-execution information to a public -account terminal; a follower terminal receives a custom-menu- trigger event triggered by a user's operation on a public -account-information-output interface and sends the custom-menu-execution information to the instant-messaging server; the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom- interaction menu; and the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal; the public-account terminal receives the custom-menu-execution information from the instant-messaging server and responds to the custom-menu-execution information; the public-account terminal sends response information to the instant-messaging server; the instant-messaging server receives the response information from the public-account terminal and sends the response information to the follower terminal; the follower terminal receives the response information from the instant-messaging server and outputs the response information. For example, the method is implemented according to at least Figure 6

[0087] According to yet another embodiment, a public-account terminal includes: a receiving unit and a responding-and-sending unit. The receiving unit is configured to receive custom-menu- execution information sent by an instant-messaging server. A follower terminal receives a custom- menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant-messaging server. The instant- messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom- menu-trigger event corresponds to a custom-interaction menu. The public-account-information- output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. The responding-and-sending unit is configured to respond to the custom-menu- execution information and send response information to the instant-messaging server. The instant- messaging server sends the response information to the follower terminal. The follower terminal outputs the response information. For example, the public-account terminal is implemented according to at least Figure 7.

[0088] In one embodiment, a system for Internet interaction includes: an instant-messaging server, a public-account terminal, and a follower terminal. The instant-messaging server is configured to send custom-menu-execution information to the public-account terminal. The follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom-menu-execution information to the instant-messaging server. The instant-messaging server is further configured to send the custom- menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. The public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal. The public-account terminal is configured to receive and respond to the custom-menu-execution information sent by the instant-messaging server and send response information to the instant-messaging server. The instant- messaging server is further configured to receive the response information sent by the public-account terminal and send the response information to the follower terminal. The follower terminal is configured to receive the response information sent by the instant-messaging server and output the response information. For example, the system is implemented according to at least Figure 10.

[0089] In another embodiment, a method is provided for Internet interaction. For example, a social-application server sends custom-menu-execution information to a public-account terminal; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public- account-information-output interface and sends the custom-menu-execution information to the social-application server; the social-application server sends the custom-menu-execution information to the public-account terminal in response to the social-application server identifying that a custom- menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and the public-account-information-output interface is accessed in response to a user logging in the social-application server through the follower terminal; the public-account terminal receives the custom-menu-execution information from the social-application server and responds to the custom- menu-execution information; the public-account terminal sends response information to the social- application server; the social-application server receives the response information from the public- account terminal and sends the response information to the follower terminal; the follower terminal receives the response information from the social-application server and outputs the response information. For example, the method is implemented according to at least Figure 11.

[0090] In yet another embodiment, a system for Internet interaction includes: a social-application server, a public-account terminal, and a follower terminal. The social-application server is configured to send custom-menu-execution information to the public-account terminal. The follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom-menu-execution information to the social-application server. The social-application server is further configured to send the custom- menu-execution information to the public-account terminal in response to the social-application server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu. The public-account-information-output interface is accessed in response to a user logging in the social-application server through the follower terminal. The public-account terminal is configured to receive and respond to the custom-menu-execution information sent by the social-application server and send response information to the social-application server. The social- application server is further configured to receive the response information sent by the public- account terminal and send the response information to the follower terminal. The follower terminal is configured to receive the response information sent by the social-application server and output the response information. For example, the system is implemented according to at least Figure 12.

[0091] In yet another embodiment, a non-transitory computer readable storage medium includes programming instructions for Internet interaction. The programming instructions are configured to cause one or more data processors to execute certain operations. For example, a public-account terminal receives custom-menu-execution information from an instant-messaging server; a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account- information-output interface and sends the custom-menu-execution information to the instant- messaging server; the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; the public-account-information-output interface is accessed in response to a user logging in the instant- messaging server through the follower terminal; the public-account terminal responds to the custom- menu-execution information and sends response information to the instant-messaging server. The instant-messaging server sends the response information to the follower terminal. The follower terminal outputs the response information. For example, the storage medium is implemented according to at least Figure 1.

[0092] The above only describes several scenarios presented by this invention, and the description is relatively specific and detailed, yet it cannot therefore be understood as limiting the scope of this invention's patent. It should be noted that ordinary technicians in the field may also, without deviating from the invention's conceptual premises, make a number of variations and modifications, which are all within the scope of this invention. As a result, in terms of protection, the patent claims shall prevail.

[0093] For example, some or all components of various embodiments of the present invention each are, individually and/or in combination with at least another component, implemented using one or more software components, one or more hardware components, and/or one or more combinations of software and hardware components. In another example, some or all components of various embodiments of the present invention each are, individually and/or in combination with at least another component, implemented in one or more circuits, such as one or more analog circuits and/or one or more digital circuits. In yet another example, various embodiments and/or examples of the present invention can be combined.

[0094] Additionally, the methods and systems described herein may be implemented on many different types of processing devices by program code comprising program instructions that are executable by the device processing subsystem. The software program instructions may include source code, object code, machine code, or any other stored data that is operable to cause a processing system to perform the methods and operations described herein. Other implementations may also be used, however, such as firmware or even appropriately designed hardware configured to perform the methods and systems described herein.

[0095] The systems' and methods' data (e.g., associations, mappings, data input, data output, intermediate data results, final data results, etc.) may be stored and implemented in one or more different types of computer-implemented data stores, such as different types of storage devices and programming constructs (e.g., RAM, ROM, Flash memory, flat files, databases, programming data structures, programming variables, IF-THEN (or similar type) statement constructs, etc.). It is noted that data structures describe formats for use in organizing and storing data in databases, programs, memory, or other computer-readable media for use by a computer program.

[0096] The systems and methods may be provided on many different types of computer-readable media including computer storage mechanisms (e.g., CD-ROM, diskette, RAM, flash memory, computer's hard drive, etc.) that contain instructions (e.g., software) for use in execution by a processor to perform the methods' operations and implement the systems described herein.

[0097] The computer components, software modules, functions, data stores and data structures described herein may be connected directly or indirectly to each other in order to allow the flow of data needed for their operations. It is also noted that a module or processor includes but is not limited to a unit of code that performs a software operation, and can be implemented for example as a subroutine unit of code, or as a software function unit of code, or as an object (as in an object- oriented paradigm), or as an applet, or in a computer script language, or as another type of computer code. The software components and/or functionality may be located on a single computer or distributed across multiple computers depending upon the situation at hand.

[0098] The computing system can include client devices and servers. A client device and server are generally remote from each other and typically interact through a communication network. The relationship of client device and server arises by virtue of computer programs running on the respective computers and having a client device-server relationship to each other.

[0099] While this specification contains many specifics, these should not be construed as limitations on the scope or of what may be claimed, but rather as descriptions of features specific to particular embodiments. Certain features that are described in this specification in the context or separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a subcombination or variation of a subcombination.

[00100] Similarly, while operations are depicted in the drawings in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order, or that all illustrated operations be performed, to achieve desirable results. In certain circumstances, multitasking and parallel processing may be advantageous. Moreover, the separation of various system components in the embodiments described above should not be understood as requiring such separation in all embodiments, and it should be understood that the described program components and systems can generally be integrated together in a single software product or packaged into multiple software products.

[00101] Although specific embodiments of the present invention have been described, it will be understood by those of skill in the art that there are other embodiments that are equivalent to the described embodiments. Accordingly, it is to be understood that the invention is not to be limited by the specific illustrated embodiments, but only by the scope of the appended claims.

Claims

1. A method for Internet interaction, comprising:

receiving, by a public-account terminal, custom-menu-execution information from an instant- messaging server;

wherein:

a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and sends the custom-menu- execution information to the instant-messaging server;

the instant-messaging server sends the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom- menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and

the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal;

responding, by the public-account terminal, to the custom-menu-execution information; and sending, by the public-account terminal, response information to the instant-messaging server; wherein:

the instant-messaging server sends the response information to the follower terminal; and

the follower terminal outputs the response information.

2. The method of claim 1, further comprising:

receiving, by the public-account terminal, the custom-menu-execution information and the custom-menu type input by a public-account user; and

sending, by the public -account terminal, the custom-menu-execution information and the custom-menu type to the instant-messaging server;

wherein:

the instant-messaging server, upon receipt of a menu-mode-switching instruction sent by the follower terminal, responds to the menu-mode-switching instruction and generates a custom menu according to the custom-menu-execution information and the custom-menu type;

the instant-messaging server sends the generated custom menu to the follower terminal;

the follower terminal displays the custom menu using the public-account-information- output interface; and the menu-mode-switching instruction is input in response to a user of the follower terminal touching the public-account-information-output interface.

3. The method of claim 2, wherein:

the custom-menu type includes a custom-interaction menu; and

the custom-menu-execution information includes interaction information associated with a user and the public-account terminal.

4. The method of claim 2, wherein:

the custom-menu type includes a custom-link menu; and

the custom-menu-execution information includes link information associated with the public- account terminal.

5. A method for Internet interaction comprising:

sending, by an instant-messaging server, custom-menu-execution information to a public- account terminal;

wherein:

receiving, by the public-account terminal, the custom-menu-execution information from the instant-messaging server;

responding, by the public-account terminal, to the custom-menu-execution information;

sending, by the public-account terminal, response information to the instant-messaging server; receiving, by the instant-messaging server, the response information from the public-account terminal;

sending, by the instant-messaging server, the response information to the follower terminal; receiving, by the follower terminal, the response information from the instant-messaging server; and

outputting, by the follower terminal, the response information.

6. The method of claim 5, further comprising:

receiving, by the instant-messaging server, the custom-menu-execution information and the custom-menu type sent by the public-account terminal;

receiving, by the follower terminal, a menu-mode-switching instruction input by a user touching a public-account-information-output interface;

sending, by the follower terminal, the menu-mode-switching instruction to the instant- messaging server;

responding, by the instant-messaging server, to the menu-mode-switching instruction;

generating, by the instant-messaging server, a custom menu according to the custom-menu- execution information and the custom-menu type sent by the public-account terminal;

sending, by the instant-messaging server, the custom menu to the follower terminal; and displaying, by the follower terminal, the custom menu using the public-account-information- output interface.

7. The method of claim 6, wherein:

the custom-menu type includes a custom-interaction menu; and

8. The method of claim 6, wherein:

the custom-menu type includes a custom-link menu; and

9. The method of any of claims 6-8, further comprising:

identifying, by the instant-messaging server, that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal includes a custom-link menu;

sending, by the instant-messaging server, to a webpage server the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal;

responding, by the webpage server, to the custom-menu-execution information;

returning, by the webpage server, webpage information corresponding to the custom-menu- execution information to the follower terminal; receiving, by the follower terminal, the webpage information returned by the webpage server; and

outputting, by the follower terminal, the webpage information returned by the webpage server.

10. A public-account terminal comprising:

a receiving unit configured to receive custom-menu-execution information sent by an instant- messaging server;

wherein:

a responding-and-sending unit configured to respond to the custom-menu-execution information and send response information to the instant-messaging server;

wherein:

the follower terminal outputs the response information.

11. The public-account terminal of claim 10, wherein:

the receiving unit is further configured to receive the custom-menu-execution information and the custom-menu type input by a public-account user; and

the responding-and-sending unit is further configured to send the custom-menu-execution information and the custom-menu type to the instant-messaging server;

wherein:

the instant-messaging server sends the generated custom menu to the follower terminal; the follower terminal displays the custom menu using the public-account-information- output interface; and

the menu-mode-switching instruction is input in response to a user of the follower terminal touching the public-account-information-output interface.

12. The public-account terminal of claim 11 , wherein:

the custom-menu type includes a custom-interaction menu; and

13. The public-account terminal of claim 11, wherein:

the custom-menu type includes a custom-link menu; and

14. The public-account terminal of claim 10, further comprising:

one or more data processors; and

a computer-readable storage medium;

wherein the receiving unit and the responding-and-sending unit are stored in the storage medium and configured to be executed by the one or more data processors.

15. A system for Internet interaction comprising:

an instant-messaging server;

a public-account terminal; and

a follower terminal;

wherein:

the instant-messaging server is configured to send custom-menu-execution information to the public-account terminal;

the follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom- menu-execution information to the instant-messaging server;

the instant-messaging server is further configured to send the custom-menu-execution information to the public-account terminal in response to the instant-messaging server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and the public-account-information-output interface is accessed in response to a user logging in the instant-messaging server through the follower terminal;

the public-account terminal is configured to receive and respond to the custom-menu- execution information sent by the instant-messaging server and send response information to the instant-messaging server;

the instant-messaging server is further configured to receive the response information sent by the public-account terminal and send the response information to the follower terminal; and

the follower terminal is configured to receive the response information sent by the instant-messaging server and output the response information.

16. The system of claim 15, wherein:

the public-account terminal is further configured to receive the custom-menu-execution information and the custom-menu type input by a public-account user and send the custom-menu- execution information and the custom-menu type to the instant-messaging server;

the instant-messaging server is further configured to receive the custom-menu-execution information and the custom-menu type sent by the public-account terminal;

the follower terminal is further configured to receive a menu-mode-switching instruction input in response a user touching the public-account-information-output interface and send the menu- mode-switching instruction to the instant-messaging server;

the instant-messaging server is further configured to respond to the menu-mode-switching instruction, generate a custom menu according to the custom-menu-execution information and the custom-menu type sent by the public-account terminal and send the custom menu to the follower terminal; and

the follower terminal is further configured to display the custom menu using the public- account-information-output interface.

17. The system of claim 16, wherein:

the custom-menu type includes a custom-interaction menu; and

18. The system of claim 16, wherein:

the custom-menu type includes a custom-link menu; and

19. The system of any of claims 16-18, further comprising:

a webpage server;

wherein:

the instant-messaging server is further configured to identify that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal includes a custom-link menu and send to the webpage server the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal;

the webpage server is configured to respond to the custom-menu-execution information and return webpage information corresponding to the custom-menu-execution information to the follower terminal; and

the follower terminal is further configured to receive the webpage information returned by the webpage server and output the webpage information returned by the webpage server.

20. A method for Internet interaction, comprising:

sending, by a social-application server, custom-menu-execution information to a public- account terminal;

wherein:

a follower terminal receives a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and sends the custom-menu- execution information to the social-application server;

the social-application server sends the custom-menu-execution information to the public-account terminal in response to the social-application server identifying that a custom- menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and

the public-account-information-output interface is accessed in response to a user logging in the social-application server through the follower terminal;

receiving, by the public-account terminal, the custom-menu-execution information from the social-application server;

sending, by the public-account terminal, response information to the social-application server; receiving, by the social-application server, the response information from the public-account terminal;

sending, by the social-application server, the response information to the follower terminal; receiving, by the follower terminal, the response information from the social-application server; and

outputting, by the follower terminal, the response information.

21. The method of claim 20, further comprising:

sending, by the public -account terminal, the custom-menu-execution information and the custom-menu type to the social-application server;

receiving, by the social-application server, the custom-menu-execution information and the custom-menu type sent by the public-account terminal;

sending, by the follower terminal, the menu-mode-switching instruction to the social- application server;

responding, by the social-application server, to the menu-mode-switching instruction;

generating, by the social-application server, a custom menu according to the custom-menu- execution information and the custom-menu type sent by the public-account terminal;

sending, by the social-application server, the custom menu to the follower terminal; and displaying, by the follower terminal, the custom menu using the public-account-information- output interface.

22. The method of claim 21 , wherein:

the custom-menu type includes a custom-interaction menu; and

23. The method of claim 21 , wherein:

the custom-menu type includes a custom-link menu; and

24. The method of any of claims 21-23, further comprising:

identifying, by the social-application server, that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal includes a custom-link menu; sending, by the social-application server, to a webpage server the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal;

responding, by the webpage server, to the custom-menu-execution information;

returning, by the webpage server, webpage information corresponding to the custom-menu- execution information to the follower terminal;

receiving, by the follower terminal, the webpage information returned by the webpage server; and

25. A system for Internet interaction comprising:

a social-application server;

a public-account terminal; and

a follower terminal;

wherein:

the social-application server is configured to send custom-menu-execution information to the public-account terminal;

the follower terminal is configured to receive a custom-menu-trigger event triggered by a user's operation on a public-account-information-output interface and send the custom- menu-execution information to the social-application server;

the social-application server is further configured to send the custom-menu-execution information to the public-account terminal in response to the social-application server identifying that a custom-menu type included in the custom-menu-trigger event corresponds to a custom-interaction menu; and

the public-account terminal is configured to receive and respond to the custom-menu- execution information sent by the social-application server and send response information to the social-application server;

the social-application server is further configured to receive the response information sent by the public-account terminal and send the response information to the follower terminal; and

the follower terminal is configured to receive the response information sent by the social-application server and output the response information.

The system of claim 25, wherein: the public-account terminal is further configured to receive the custom-menu-execution information and the custom-menu type input by a public-account user and send the custom-menu- execution information and the custom-menu type to the social-application server;

the social-application server is further configured to receive the custom-menu-execution information and the custom-menu type sent by the public-account terminal;

the follower terminal is further configured to receive a menu-mode-switching instruction input in response a user touching the public-account-information-output interface and send the menu- mode-switching instruction to the social-application server;

the social-application server is further configured to respond to the menu-mode-switching instruction, generate a custom menu according to the custom-menu-execution information and the custom-menu type sent by the public-account terminal and send the custom menu to the follower terminal; and

27. The system of claim 26, wherein:

the custom-menu type includes a custom-interaction menu; and

28. The system of claim 26, wherein:

the custom-menu type includes a custom-link menu; and

29. The system of any of claims 26-28, further comprising:

a webpage server;

wherein:

the social-application server is further configured to identify that the custom-menu type included in the custom-menu-trigger event sent by the follower terminal includes a custom-link menu and send to the webpage server the custom-menu-execution information included in the custom-menu-trigger event sent by the follower terminal;

the webpage server is configured to respond to the custom-menu-execution information and return webpage information corresponding to the custom-menu-execution information to the follower terminal; and the follower terminal is further configured to receive the webpage information returned by the webpage server and output the webpage information returned by the wi server.

30. A non-transitory computer readable storage medium comprising programming instructions for Internet interaction, the programming instructions configured to cause one or more data processors to execute operations comprising:

wherein:

the follower terminal outputs the response information.