WO2015035329A3 - Automated targeting of information to an application visitor - Google Patents

Automated targeting of information to an application visitor Download PDF

Info

Publication number
WO2015035329A3
WO2015035329A3 PCT/US2014/054609 US2014054609W WO2015035329A3 WO 2015035329 A3 WO2015035329 A3 WO 2015035329A3 US 2014054609 W US2014054609 W US 2014054609W WO 2015035329 A3 WO2015035329 A3 WO 2015035329A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
merchant application
targeted information
discount
clusters
Prior art date
Application number
PCT/US2014/054609
Other languages
French (fr)
Other versions
WO2015035329A2 (en
Inventor
Ashok Narasimhan
Amit Rathore
Original Assignee
Staples, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Staples, Inc. filed Critical Staples, Inc.
Publication of WO2015035329A2 publication Critical patent/WO2015035329A2/en
Publication of WO2015035329A3 publication Critical patent/WO2015035329A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Educational Administration (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

In an example implementation, behavioral data describing past actions including products viewed and purchases made by users while using applications is compiled. The behavioral data is then segmented into clusters of behavior factors according to statistically related actions of the users. Present user data describing a current action of a user while using a merchant application is compiled. A comparative analysis that includes determining a match between the present user data and a cluster from the clusters of behavior factors is performed. A demand function is generated based on the match and the business rules associated with the merchant application. Targeted information is generated based on the comparative analysis. The targeted information includes a discount for the product in the virtual shopping cart. The targeted information including the discount for the product is provided to the user for presentation before the user leaves the merchant application.
PCT/US2014/054609 2013-09-07 2014-09-08 Automated targeting of information to an application visitor WO2015035329A2 (en)

Applications Claiming Priority (12)

Application Number Priority Date Filing Date Title
US201361875007P 2013-09-07 2013-09-07
US201361875003P 2013-09-07 2013-09-07
US201361875006P 2013-09-07 2013-09-07
US201361875001P 2013-09-07 2013-09-07
US201361875010P 2013-09-07 2013-09-07
US201361875009P 2013-09-07 2013-09-07
US61/875,001 2013-09-07
US61/875,003 2013-09-07
US61/875,009 2013-09-07
US61/875,007 2013-09-07
US61/875,006 2013-09-07
US61/875,010 2013-09-07

Publications (2)

Publication Number Publication Date
WO2015035329A2 WO2015035329A2 (en) 2015-03-12
WO2015035329A3 true WO2015035329A3 (en) 2015-05-07

Family

ID=52629092

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2014/054609 WO2015035329A2 (en) 2013-09-07 2014-09-08 Automated targeting of information to an application visitor

Country Status (1)

Country Link
WO (1) WO2015035329A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111091439B (en) * 2019-11-08 2023-08-08 泰康保险集团股份有限公司 Order-related marketing campaign realization method, system, equipment and storage medium

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110029382A1 (en) * 2009-07-30 2011-02-03 Runu, Inc. Automated Targeting of Information to a Website Visitor
US20130030915A1 (en) * 2011-06-23 2013-01-31 Qualcomm Incorporated Apparatus and method for enhanced in-store shopping services using mobile device

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110029382A1 (en) * 2009-07-30 2011-02-03 Runu, Inc. Automated Targeting of Information to a Website Visitor
US20130030915A1 (en) * 2011-06-23 2013-01-31 Qualcomm Incorporated Apparatus and method for enhanced in-store shopping services using mobile device

Also Published As

Publication number Publication date
WO2015035329A2 (en) 2015-03-12

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