WO2015006797A1 - Portail de gestion centralisée pour média social - Google Patents

Portail de gestion centralisée pour média social Download PDF

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Publication number
WO2015006797A1
WO2015006797A1 PCT/AU2014/000656 AU2014000656W WO2015006797A1 WO 2015006797 A1 WO2015006797 A1 WO 2015006797A1 AU 2014000656 W AU2014000656 W AU 2014000656W WO 2015006797 A1 WO2015006797 A1 WO 2015006797A1
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WIPO (PCT)
Prior art keywords
talent
social media
organisation
dashboard
post
Prior art date
Application number
PCT/AU2014/000656
Other languages
English (en)
Inventor
Jake Edward ALLAN
Original Assignee
Smart Gorilla Pty Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2013902341A external-priority patent/AU2013902341A0/en
Application filed by Smart Gorilla Pty Limited filed Critical Smart Gorilla Pty Limited
Publication of WO2015006797A1 publication Critical patent/WO2015006797A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • 2013902341 entitled “A centralised management portal for social media comprising of social media feeds” and filed on 26 June 2013 in the name of MVP IP Pty Ltd, the entire content of which is incorporated herein by reference.
  • This application is also related to Australian Provisional Patent Application No. 2013904695, entitled “A centralised management portal for social media” and filed on 3 December 2013 in the name of MVP IP Pty Ltd, the entire content of which is incorporated herein by reference.
  • the present disclosure relates to social media and, in particular, to a method and system relating to a centralised management portal for social media.
  • Social media platforms are mobile and web-based technologies that facilitate interactions among people through the creation of virtual communities and networks. Such social media platforms typically offer interactive devices that allow registered users to create, share, and comment on content and events.
  • the content includes, for example, text messages, audio files, video files, and images.
  • Examples of social media platforms include Facebook, Twitter, Linkedln, Instagram, Pinterest, Vine, Snapchat, MySpace, Weibo, ik, and the like.
  • the present disclosure provides a method and system relating to a centralised management portal for social media.
  • the centralised porta! provides a device for moderating the social media updates of talent registered with the portal.
  • the present disclosure provides a method of moderating social media interaction, comprising the steps of:
  • the present disclosure provides a centralised management portal for moderating social media interactions, comprising:
  • a server including:
  • a storage device fo storing a computer program that when executed on said processor performs the steps of the above-noted method.
  • the present disclosure provides a centralised management portal for moderating social media interactions, comprising:
  • a server including:
  • a storage device for storing a computer program that when executed on said processor performs the steps of:
  • the present disclosure provides a centralised management portal for moderating soda! media interaction of a talent, comprising:
  • a centra! server including:
  • a tending database for storing a user profile associated with said talent, said user profile including a personal set of social media platforms with which said talent is registered and a set of attributes relating to access to said personal set of social media platforms;
  • a tended dashboard adapted to provide a first interface for said tending to interact with said set of soda! media platforms
  • an organisation dashboard adapted to provide a second interface for an organisation associated with said talent to monitor social media interactions by said tending, wherein said second interface enables said organisation to modify at least one of said set of attributes of said user profile;
  • the present disclosure provides a computer-implemented method of moderating social media interaction, comprising the steps of:
  • the present disclosure provides a method of moderating social media interaction, comprising the steps of:
  • the present disclosure provides an apparatus for implementing any one of the aforementioned methods.
  • the present disclosure provides a computer program product including a computer readable medium having recorded thereon a computer program for implementing any one of the methods described above.
  • FIG. 1 is a flow diagram illustrating a method for moderating social media content
  • FIG. 2a is a schematic block diagram representation of a system for moderating access to a social media platform
  • Fig. 2b is a schematic block diagram representation of the system of Fig. 2a, showing information flow among components when moderating is performed by an application on a computing device accessed by a user;
  • FIG. 2c is a schematic block diagram representation of a system for moderating access to a social media platform, showing information flow among components when moderating is performed by the centralised management portal on a server;
  • FIG. 3 is a schematic block diagram representation of a system that includes a general purpose computer on which one or more embodiments of the present disclosure may be practised;
  • Fig. 4 is a schematic block diagram representation of a system that includes a general smartphone on which one or more embodiments of the present disclosur may be practised;
  • FIG. 5 is a schematic representation of a user profile for use in the centralised management portal of the system 200 of Fig. 2;
  • Fig. 6 is a schematic representation of an "organisation dashboard” graphical user interface displayed to an association registered with a centralised management portal for moderating access to social media;
  • Fig, 7 is a schematic representation of a ta!ent dashboard” graphical user interface displayed to a user registered with a centraiised management portal for moderating access to social media;
  • Fig. 8a is a schematic representation of a first window of a "sponsor dashboard" graphicai user interface displayed to a sponsor registered with a centralised management portal;
  • Fig. 8b is a schematic representation of a second window of a "sponsor dashboard" graphical user interface displayed to a sponsor registered with a centralised management portal;
  • Fig. 8c is a schematic representation of a third window of a "sponsor dashboard" graphical user interface dispfayed to a sponsor registered with a centralised management portal;
  • Fig. 9 is a schematic representation of a user profile interface 900 for viewi g a user profile associated with a talent registered with the centraiised management portal;
  • FIG. 10 is a schematic representation of a window 1000 of a manager dashboard graphical user interface displayed to a sponsor registered with a centralised management portal;
  • Fig. 11a is a flow diagram illustrating a method for a sponsor to create an advertising campaign
  • Fig. lib is a flow diagram illustrating a method for a sponsor to review and accept an advertising campaign offer from a sponsor
  • Fig. 12 is a flow diagram illustrating a method for determining a predictive rating
  • Fig. 13 is a schematic block diagram representation of a social network of a user.
  • Fig. 14 is a schematic block diagram representation of components used to determine a potential impact score. Detailed Description
  • the present disclosure provides a method and system relating to a centralised management portal for social media, wherein the portal is coupled to one or more social media platforms.
  • the centralised portal provides a device for moderating the social media updates of tended registered with the portal.
  • Such "talent”, as described above, may inciude athletes, entertainers, public figures, media celebrities, politicians, marketing employees, and the like.
  • Other users of the centralised management portal may also include managers, employers, associations, and organisations associated with the talent.
  • Further users of the centralised management portal may include sponsors or advertisers seeking to engage with a talent or organisation registered with the centralised management portal.
  • a moderating application executing on the portal or on a computing device accessed by a user registered with the portal includes functionality for protecting the registered user, and organisations and sponsors with which the user is associated, from inappropriate interactions with social media.
  • the centralised management portal prevents potentially harmful social media updates from going live to the public.
  • the centralised management portal allows a club, association, and/or manager within an organisation to moderate the social media activities of associated talent.
  • the organisation for example, is able to prevent that registered tending from publishing inappropriate content to social media.
  • a moderating application executing on a server associated with the centralised management portal or on a computing device accessed by the registered user uses the settings in the user profile associated with the user to moderate postings by the user to social media.
  • the moderating application optionally moderates postings by the user on the basis of attributes in an organisation profile associated with an organisation with which a registered user is associated.
  • the moderating application further optionally moderates postings by the user on the basis of a set of global attributes applicable to all users registered with the centralised management portal.
  • Moderation of a posting may include, for example, applying a curfe to establish a time frame during which posts can or cannot be sent, applying a blockfist of prohibited content to a proposed post, applying a time delay before a post can be submitted to a live social media platform, applying a switch which governs accessibility to one or more social media platforms, or any combination thereof.
  • the moderating application is able to store data relating to postings by the user, including information relating to any moderating activities performed by the moderating application to block postings. The stored data is subsequently available via the centralised management portal for viewing by the user or an associated organisation or manager. Further, the organisation can monitor activity by the registered user on one or more social media platforms.
  • the centralised management portal includes a centra! server having a talent database for storing a user profile associated with the talent.
  • the user profile includes a persona! set of social media platforms with which the talent is registered and a set of attributes relating to access to the personal set of social media platforms.
  • the attributes may include a personal curfew limiting access by the talent to a predefined range or ranges of times.
  • the attributes may also include a personal bloeklist of content that cannot be included in social media postings, a personal whitelist of content that can be included in social media postings.
  • the attributes may further include a set of blocked senders, receivers, hashtags, sites, and the like.
  • the centralised management portal also includes a talent dashboard adapted to provide a first interface for the talent to interact with the set of social media platforms.
  • the first interface enables the talent to monitor social media interactions and to change personal settings.
  • the centralised management portal further includes an organisation dashboard adapted to provide a second interface for an organisation associated with the talent to monitor social media interactions by the talent.
  • the second interface enables the organisation to modify at least one of the set of attributes of the user profile.
  • the centralised management portal also includes a moderating application for moderating posts submitted by the talent via the talent dashboard, in accordance with the set of attributes of the user profile.
  • the moderating application may also be applied to posts submitted through an organisational dashboard or a sponsor dashboard associated with an organisation or sponsor, respectively, registered with the central management portal.
  • the centralised management porta! further includes a global set of parameters relating to a global set of social media platforms, wherein the moderating application moderates posts submitted by the talent via the talent dashboard in accordance with the set of global parameters.
  • the set of global parameters may include a global curfew for restricting access to the global set of social media platforms to one or more predefined time periods.
  • the organisation dashboard includes a Switch function to toggle access by the talent to the personal set of social media platforms between an On state and an Off state.
  • the organisation dashboard optionally includes a display to monitor social media activities of the talent.
  • the organisation dashboard includes a Time Delay function, which allows the organisation to delay social media posts submitted by a talent to be delayed for a predefined period of time. The delay can be used by the talent, an authorised person from the organisation, a manager, or sponsor to review the submitted post before the post is published to a live social media platform.
  • the talent dashboard is a software application executing on a computing device accessed by the talent.
  • the moderating application is part of the software application.
  • the talent dashboard Is a region of a browser wi dow of a website hosted by the central server.
  • the organisation dashboard is a software application executing on a computing device accessed by an authorised representative of the organisation.
  • the organisation dashboard is region of a browser window of a website hosted by the central server.
  • Fig. 1 is a flow diagram illustrating a method 100 for moderating social media content.
  • the method 100 begins at a Start step 105 and proceeds to step 110, in which a talent registers with a centralised management portal.
  • a talent registers with a centralised management portal.
  • Such registration may require the talent to provide contact and billing details in exchange for the management portal allocating a username and password to access the management portal.
  • an organisation associated with the talent provides the relevant billing details for the talent and subsequently issues the relevant password to the talent.
  • a sporting organisation can register a set of players with the centralised management portal and then distribute the relevant passwords to the players.
  • Registration may also include the management porta! creating and storing a unique user profile associated with that talent.
  • the user profile includes a set of attributes relating to the tending.
  • the attributes may inciude, for example, the name of the talent, contact details, and usernams.
  • the attributes inciude settings relating to the conditions under which the talent is able to access one or more social media platforms.
  • the attributes may include a personal curfew, which restricts access by the tending to one or more nominated social media platforms to a nominated period of time. This personal curfew can be utilised to block access by the tending to a social media platform during periods of time that are deemed to be high risk for inappropriate behaviour, such as late at night, or immediately after a performance or sporting contest.
  • the attributes may also include one or more curfews relating to different levels of management.
  • a tending associated with a ciub may have a user profile that includes an attribute relating to a personal curfew controlled by the club in relation to that individual.
  • the talent may also have a user profile that includes an attribute relating to a club or organisational curfew controiied b the club in relation to all talent associated with that club.
  • such a club or organisational curfew may be referred to as a "global curfew", in that the curfew applies to all players associated with the club or organisation.
  • the taves is also associated with a management company and the attributes of the user profile further include a management curfew, which is controlled by the management company to control social media access by all taves associated with that management company.
  • a global or "universal" curfew may be set by an administrator of the centralised management portal or a suitably authorised person, wherein the global curfew is applied to all talent registered with the centralised management portal or a predefined set of talent registered with the centralised management portal.
  • an individual talent may be subject to a plurality of curfew controls, including one or more of a personal curfew, a club or organisational curfew, a management curfew, sponsor curfew, and a global curfew.
  • curfew controls including one or more of a personal curfew, a club or organisational curfew, a management curfew, sponsor curfew, and a global curfew.
  • the attributes of a user profile may also include information relating to an organisation with which the talent is associated. Such an organisation may be a sporting club or association, a sponsor, or the like.
  • the user profile is able to be modified by the talent or an organisation associated with the talent.
  • a talent associated with an organisation has a user profile that includes a Switch attribute and an organisation curfew.
  • the organisation is able to modify the Switch attribute and the organisation curfew to control access to social media by that talent
  • the Switch attribute acts as a binary toggle between an On position and an Off position and allows the organisation to restrict access to social media by talent associated with that organisation in a quick and effective manner. In order for a talent associated with that organisation to access or compose a soda!
  • the Switch attribute and organisation curfew must both be turned off. If either the Switch attribute is set to on or the organisation curfew is in force, and thus not "off", then the tending is not able to access or compose a social media post.
  • the talent can compose a social media post, however the post wilf be immediately stored and saved as a draft in the Q'd functionality of the talent's application or central management portal. The talent, manager, organisation, or sponsor may review the post in this time, however the portal will only allow the talent to send the post when the Curfew and Switch are "off".
  • the centralised management portal establishes a link between a tending and an associated organisation.
  • the centralised management porta! uses the user profile in combination with an organisation profile to moderate the social media activity of the talent.
  • the centralised management portal pushes the user profile associated with a talent and the organisation profile of an organisation with which the tending is associated to the moderating application.
  • the moderating application may be executing on a computing device associated with the tending or on a server implementing the centralised
  • the moderating application may use the user profile in combination with multiple organisation profiles to moderate social media activity of that talent.
  • the organisation profile is stored on the centralised management portal and posts submitted by a talent for publication to a social media platform are transmitted via the centralised management portal, which uses stored organisation profiles to moderate posts submitted by talent associated with one or more registered organisations.
  • the talent dashboard executes on a server associated with the centralised management portal and the user accesses the talent dashboard via a web browser.
  • the talent dashboard uses the talent dashboard to access one or more social media platforms.
  • the talent dashboard uses the talent dashboard to compose a post to be uploaded to a social media platform.
  • a moderating application is part of the tended dashboard and the moderating application performs an "auto compose" check, which checks the post for inappropriate words, hashtags, or other prohibited content.
  • the moderating application highlights any offending content, so that the tending can readily view content that, if submitted, will result in th posting being blocked.
  • the set of conditions applies to ail talent registered with the centralised management portal, wherein the set of conditions include a biockiist of swear words or defamatory comments.
  • the moderating application optionally allows custom settings to block automated links, unsolicited senders, hashtags, and the like.
  • a Q'd module or section which is a storage module for draft or rejected posts.
  • a further alternative is for the tending to move the draft post to a queue for draft posts in the "Q'd" section.
  • Posts queued in the Q'd section are available to be viewed and edited by the talent at a later time.
  • posts that are subjected to a Time Delay are queued in the Q'd section before being uploaded to a social media platform.
  • posts stored in the Q'd section are available for viewing by a manager, organisation, or association associated with the talent.
  • step 140 in which the talent dashboard uploads the post to the relevant social media platform.
  • the talent dashboard executing on a processor of the computing device accessed by the user uploads the post to the relevant social media platform.
  • the talent dashboard executing on a processor of the computing device accessed by the user uploads the post to the centralised management porta! for uploading to the relevant social media platform.
  • the talent dashboard executing on a processor of the computing device accessed by the user is a browser window for accessing a website hosted by the centralised management portal, wherein a moderating application executing on the centralised management portal performs the validation and uploading of posts.
  • Control then passes to step 145, which determines whether the talent wants to submit any more posts. If the talent wants to submit another post, Yes, control returns to step 125. However, if at step 145 the talent does not want to submit another post, No, control passes to an End step 150 and the method 100 terminates.
  • Fig, 2a is a schematic block diagram representation of a system 200 for moderating access to a social media platform.
  • the system 200 includes a server 201 operated by an administrator of a centralised management portal.
  • the server 201 includes a processor and a memory (not shown) for storing software for implementing the centralised management portal.
  • the server 201 also includes a user register (talent database) 212 for recording details relating to each talent registered with the management portal.
  • Talent registered with the management portal may be, for example, media celebrities, sporting stars, singers, and actors.
  • the server 201 assigns a unique user identifier to each talent registered with the management portal and stores a unique user profile for each registered talent.
  • each user profile includes a set of attributes relating to the talent and defining the manner in which the talent can interact with a set of one or more social media platforms.
  • the server 201 also includes an organisation register 214 for recording each organisation registered with the management portal.
  • An organisation may be a dub, association, management company, manager, or other entity.
  • the organisation register 214 stores an organisation profile for each organisation registered with the management portal.
  • Each organisation may be associated with one or more registered talent.
  • an organisation may be a football club and the football cfub is associated with a set of users who are football players of that football club.
  • the server 201 establishes one or more protocols for an organisation that is associated with a talent to modify one or more attributes of the user profile associated with that talent. This allows an authorised organisation to control access by the talent to one or more social media platforms.
  • the protocols also allow an authorised organisation to filter talent into groups within the organisation's dashboard, making it easy for the organisation and their authorised personnel to monitor and manage the talent In one arrangement, monitoring and management of talent ar based on one or more of the following criteria:
  • Ranking of talent i.e., monitored talent can be filtered so that only the top 5 ranked talent will be shown, or only talent in a predefined range of rankings, such as talent between 1-30 rankings);
  • the filter can be "saved" for later use or reset.
  • a talent is a footballer contracted to a sporting club and managed by a management company.
  • the footballer also has endorsement contracts with
  • the footballer is registered with the centralised management portal and has an associated user profile with various settings controlling access by the talent to one or more social media platforms.
  • each of the sporting club, the management company, Company A, and Company B is registered with the centralised management portal and each entity has an associated organisation profile with various settings that control access to one or more social media platforms by talent associated with the respective entity.
  • the moderating application uses the organisation profiles associated with the sporting club, management company, Company A, and Company B, in combination with the user profile associated with the talent, to moderate social media activity of the footballer.
  • the server 201 also includes an accounts module 216, an analytics module 218, a social media interface 220, and a moderation module 222.
  • the accounts module 216 manages accounting transactions relating to registered talent and associations.
  • the analytics module 218 processes data relating to the timing, quantity, and content of social media postings made by registered talent and registered associations. Such data may be derived from the number of responses to a posting or followers associated with a registered tending or registered organisation.
  • the server 201 is optionally coupled to a storage medium 205, which may be used to store social media logs, analytical data and reports, social media posts queued before submission to a social media platform, and the like.
  • the storage medium 205 may be external to the server 201 or integrated with the server 201. Reports can be sent to different users. For example, a tafent can send an analytics report to their manager and sponsor (from device 210 to computing device set 275 including devices 260 and 270). Alternatively, users can save and download the data onto their computer device.
  • the social media interface 220 interacts with an application programming interface (API) on each social media platform with which the server 201 is to connect.
  • API application programming interface
  • the system 200 includes a set 295 of social media
  • the social media interface 220 of the server 201 communicates with each of the first and second social media platforms 280, 290 to upload posts from registered tended and registered associations and to download information from the social media platforms 280, 290.
  • the server 201 is coupled to a communications network 250, The
  • the communications network may include one or more local area networks (LANs), Wide Area Networks (WANs), public switched telephone networks (PSTNs), mobile telephony networks, or any combination thereof, and may include the Internet.
  • the system 200 also includes a computing device 210 used by a talent to communicate with the management portal implemented using the server 201.
  • the talent uses one or more input devices of the computing device 210 to communicate with the server 201 via the communications network 250.
  • the computing device 210 is associated with a printer 215, a camera 235, and a storage device 225.
  • the tagging can use the camera 235 to record images and video content for posting to one or more social media platforms.
  • the talent can use the storage device 225 to store content downloaded from a social media platform and for uploading to a social media platform.
  • Each social media platform 280, 290 is represented as a server or other computing device coupled to the communications network 250. In practice, a social media platform may be implemented using a single computing device or distributed computing devices,
  • the system 200 further includes a set 275 of computing devices 260, 270 accessed by one or more organisations, managers, or sponsors to interact with the management portal implemented using the server 201, via the communications network 250,
  • the centralised management portal implemented using the server 201 distributes a "dashboard" software application to each of the computing devices 260, 270 accessed by the organisations, managers, or sponsors.
  • the dashboard application provides an interface to the centralised management portal Depending on the level of permission granted by th centralised management portal, the dashboard application allows an organisation, manager, or sponsor to view and modify one or more settings associated with a user profile of a registered talent. This enables the organisation, manager, or sponsor to control the level of moderation to be applied to social media activities of the talent.
  • a general dashboard application is provided to organisations, managers, and sponsors.
  • customised dashboard applications are provided to the different entities, such that an organisation dashboard is provided to organisations, a management dashboard is provided to management, and a sponsor dashboard is provided to sponsors.
  • Customised dashboard applications are used to tailor the content provided to different entities.
  • a user profile associated with a talent includes a set of attributes.
  • an organisation dashboard application allows the organisation to view and modify attributes within a user profile of a talent.
  • the user profile includes an organisation Curfew and a Switch attribute, each of which is viewable and controllable by an organisation with which a talent is associated.
  • settings controllable by the organisation dashboard application may relate to one or more attributes of a user profile.
  • the settings are external to the user profile.
  • an organisation is associated with an organisation profile stored on the server 201, wherein the organisation profile includes an organisation curfew. The organisation curfew applies to all talent associated with the organisation.
  • the organisation is able to set one or more global attributes stored on the server 201, such as a global curfew, giobal switch, or time delay.
  • the settings inciude a combination of one or more attributes of a user profile and one or more external values.
  • Such settings may include, for example, a global curfew that affects all social media access by talent registered with the server for moderating social media access or a global tim delay that is applied to all social media posts made via the centralised management portal,
  • the talent accesses the computing device 210 to register with the management portal 201.
  • the talent is a football player with a football club, Club X.
  • the management portal assigns a username to the talent and creates a user profile associated with that talent.
  • the talent is already a member of Facebook, which is implemented using computing device 280, and Twitter, which is implemented using computing device 290.
  • the server 201 transmits a software application, a talent dashboard, to the computing device 210, via the communications network 250, for execution on a processor of the computing device 210.
  • a talent dashboard When the user wants to access Facebook or Twitter, the user activates the downloaded talent dashboard, which presents a user interface to a display of the computing device 210.
  • the user interface enables the talent to select which social media platform to access and allows the talent to compose and submit a post for uploading to the relevant social media platform.
  • the interface presented by the talent dashboard accesses a website hosted by the server 201.
  • the talent dashboard transmits the submitted post to the management portal implemented using the server 201 for validation against a set of conditions and the user profile associated with the user.
  • the set of conditions used for moderating a proposed social media post apply to all registered users of the centralised management portal.
  • the conditions may include a global blacklist of swear words. If a submitted post includes a swear word, a moderating application integrated with the talent dashboard or executing on a server associated with the centralised management portal rejects the post.
  • the set of conditions may also inciude valid times during which posts may not be made, in the form of a global curfew. If the organisation has set a curfew, the talent will not be able to compose and submit a new social media post. In one implementation, however, talent are able to read their social media newsfeeds when a curfew is in force.
  • a talent is able to compose a new social media post, even during a curfew, but cannot submit the post to a social media platform until the curfew has been lifted.
  • the talent can compose the post, however the post must be vetted from the organisation dashboard.
  • tagging are able to communicate via the Private Distribution List Network, even when a curfew is in force. In such an arrangement, the curfew restricts the transmission of content to the public arena, but retains some ability for registered users and associations to communicate with each other.
  • the centralised management portal uploads the post to the relevant social media platform 280, 290 for publication. If the centralised management portal does not validate the submitted post, the management portal does not upload the post to the relevant social media platform 280, 290.
  • the centralised management portal may send a report to any one or more organisations as an alert that an inappropriate post was submitted by the talent.
  • the centralised management porta! moderates social media interactions and also optionally warns an organisation of possible inappropriate behaviour by an associated tending. The organisation can then take action to thwart escalation of a situation that may otherwise result in public embarrassment to the talent or the organisation.
  • the centralised management portal implemented using the server 201 transmits a user profile associated with the registered talent to the talent dashboard application executing on the computing device 210.
  • attributes In the user profile may be set or modified by one or more of an organisation with which the talent is associated, by an administrator of the centralised management portal, by a manager associated with the talent, and a sponsor associated with the talent.
  • a moderating application integrated with or executing in conjunction with the talent dashboard application uses attributes in the user profile when moderating proposed postings to a social media platform.
  • the centralised management portal may also transmit to the talent dashboard one or more organisation profiles associated with registered organisations with which the talent is associated.
  • Each organisation profile may include a set of attributes controlled by the respective organisation, wherein the set of attributes is applied to each talent associated with that organisation.
  • the moderating application uses the user profile in combination with the organisation profiles to moderate proposed postings to social media by the talent.
  • an attribute such as a time delay
  • the more restrictive attribute value is applied.
  • Fig. 2b is a schematic block diagram representation of the system of Fig. 2a, showing information flow among components when moderating is performed by an application on a computing device accessed by a user.
  • the server 201 implementing the centralised management portal communicates with a talent dashboard application executing on the computing device 210 accessed by the registered user, the social media platforms 280, 290, and organisation dashboard applications executing on the computing devices 260, 270 accessed by organisations, managers, or sponsors.
  • the talent dashboard application executing on the computing device 210 communicates with the social media platforms 280, 290.
  • social media feeds from the social media platforms 280, 290 are presented to the centralised management portal either directly to the server 201 or via the talent dashboard application on the computing device 210.
  • Fig. 2c is a schematic block diagram representation of a system for moderating access to a social media platform, showing information flow among components when moderating is performed by the centralised management portal on a server.
  • the server 201 implementing the centralised management portal communicates with the computing device 210 accessed by the registered user, the social media platforms 280, 290, and the computing devices 260, 270 accessed by organisations, managers, or sponsors.
  • the talent dashboard application executing on the computing device 210 submits posts to the social media platforms 280, 290 via the centralised management portal implemented on the server 201. Social media feeds from the social media platforms 280, 290 are presented directly to the centralised management portal on the server 201.
  • Club X uses the organisation dashboard application executing on the computing device 260 to communicate with the server 201.
  • Club X such as a coach or published trademark of Club X
  • a coach or published trademark of Club X is able to view and modify one or more attributes in the user profile associated with the talent. This allows Club X to moderate the time periods during which the talent can access social media and the quality and nature of the content that the talent can post to social media.
  • the organisation dashboard application executing on the computing device 260 is the interface through which the organisation accesses the centralised management portal implemented on the server 201 to view and change proffle settings for the organisation and talent associated with th organisation, monitor activities of talent associated with the organisation, and communicate with new and existing sponsors,
  • the organisation dashboard application executing on the computing device 260 is used to control other functions relating to moderation of talent associated with the organisation.
  • Such other functions may include, for example, curfews, time delay, and blocker functionality.
  • the blocker functionality may be used to define a set of acceptable or unacceptable words and expressions that can be used to moderate content provided by a talent, such as social media posts or content produced in relation to a sponsor advertisement.
  • the organisation dashboard application executing on the computing device 260 may also be used to facilitate the making and acceptance of sponsorship offers and endorsement deals, control of contacts for talent associated with the organisation, and as a node fo a private communications network to allow communication among personnel associated with a particular organisation.
  • a private communications network which may be referred to as a "Private Distribution List Network" allows communication among, for example, talent, managers, and authorised personnel associated with an organisation.
  • the centralised management portal optionally provides a registered user with "Contacts" functionality to store and manage a list of contacts with whom the registered user communicates.
  • a registered use may be a talent, manager, sponsor, or authorised representative of a club, organisation, or management company,
  • the "Contacts" functionality may be implemented on the server 201 or within a dashboard application or moderating application executing on a computing device 210, 260, 270,
  • the Contacts functionality allows a user to perform one or more of the following functions:
  • a talent uses the talent dashboard to compose a new post.
  • the user is able to select one or more social network accounts to which the talent wants to send the update by tapping the "photo/avatar" or other identifier of the individual profiles listed in a list of contacts.
  • the user can start typing the name of the contact (either birth name or username ⁇ .
  • the moderating application optionally autosuggests one or more contacts, sorted based on favourite/most popular and/or recently used names first. If no matches are correct, the moderating application then suggests contacts of contacts, followed by very popular and well-known people. If this match is not correct, the user can either type the name/social media username/page name manually or browse within a stored list of contacts, such as by using a drop-down list.
  • the Contacts functionality optionally offers the talent one or more additional functions, such as;
  • the Contacts functionality optionally enabfes a talent to ⁇ mention a social media entity, such as a Facebook page, Twitter user, or Instagram username.
  • a social media entity such as a Facebook page, Twitter user, or Instagram username.
  • all ⁇ mention capabilities are autosuggest, in that when a user starts typing a name, the application (either the talent dashboard application directly or the centralised management portal via the talent dashboard application) automatically suggests one or more contacts, based on contacts that have been recently mentioned, messaged, favourite contact (Fav. Contacts), or members of the private distribution list. For example, the application will suggest the first fifty most recently used names based on the letters typed. Thus, if a talent types "@3o" and "John Smith” was either in the 50 most recent conversations with those starting letters, or if John Smith was part of the distribution list, then John Smith would be suggested.
  • a talent is able to allocate a set of contacts to each social media platform.
  • the talent readily switched between social media platforms by activating a pane, window, or icon corresponding to a selected one of the social media platforms.
  • a talent is able to select a directory of all contacts or a directory of contacts relevant to a selected set of one or more social media piatforms.
  • a moderating application executing on a computing device accessed by the talent stores contacts associated with the talent.
  • the centralised management portal stores contacts associated with the talent.
  • Users can search all people on a selected social network.
  • the application makes suggestions (autosuggests) of users of that particular network that match the typed name. This functionality saves people typing the full name. Suggestions are listed below a search bar,
  • One arrangement provides a "search bar” that can be slid across from left to right to search different options.
  • a first search is to search people and pages/profiles associated with a social network platform.
  • a second slide across is to search people within a list (e.g., on Twitter), Group
  • Twitter a third slide across is to search popular hashtags for a particular topic. For example, if a user types in Health (for Politics), and then restricts the search to a geographical area, popular hashtags for that group (topic and geographical location) wil! be displayed. When a user uses the hashtag in a post, the hashtag enables the user to increase the exposure of that particular post to an intended target audience,
  • a fourth slide to the left or right allows the user to search for users speaking about a particular topic.
  • This feature will use social media's API, particularly Facebook and Twitter's search capabilities or any other relevant social media network API, in order to do this.
  • One arrangement provides an indicator, such as a green dot, next to "contacts" to alert the user as to whether the user is live online, or how long ago they were using the social network. This is based upon the individual's last activity on the social network. For example, an active status of a user can be based on a Like/Share/Retweet or the person being logged in to a particular social media platform.
  • One implementation enables a user to add a contact to an update as an
  • Another arrangement provides a nearest contacts feature list: if a user has enabled Gee-tagging within a computing device accessed by the user, then that user can search for people nearest to their location. For example, a politician in a specific geographic location can "save" contacts within the location of an electorate as a group that will display on a screen or a portion of a screen, so that the politician can keep up to the minute with followers and fans.
  • the user is able to save this group as a social media newsfeed stream that may be displayed in a collated window on a display of a computing device, such as within a portion of a dashboard.
  • On arrangement provides a user with a Favourite Contacts function.
  • This feature contains ail the saved contacts from each specific social network platform for a user. If the user regularly adds the same people/favourite contacts to posts, or sends sociaf media posts to these same contacts across social networks, then the centralised management portal may add these regularly used contacts to the "frequently" used contacts section, which will be featured under "Fav. Contacts".
  • contacts are automatically added to "Fav. Contacts" after a predefined number of interactions with the talent
  • the talent is optionally able to modify settings within an associated user profile to increase or decrease the predefined number of interactions.
  • the user can browse a private distribution list.
  • the user can search "saved contacts" and frequently used contacts on one or more social networks. This functionality saves people typing the full name. Users may save a "Group” of people (Facebook), or List (on Twitter). The lists will be lists of which the user is a member or to which the user is subscribed. Consequently, the user can search through specific lists to find users of that group/ fist. For example, a talent may wish to garner a list of journalists, sponsors, and the like with whom the talent wishes to establish contact easily in the future. Groups can be stored and sorted on a geographical basis.
  • a talent can readily view an abbreviated profile relating to a contact by selecting that contact. Selecting may be performed, for example, by tapping or double tapping on a contact.
  • the abbreviated profile includes information relating to the contact and may include, for example, social media followers, following, recent tweets.
  • a user is able to import a mailing list or set of existing contacts from one or more external applications.
  • the centralised management portal is adapted to sort imported contacts based on one or more search parameters, including, for example, social media platform or geographical location.
  • the user may also import existing contacts from one or more external applications into the "Fav. Contacts'" section.
  • the users may change settings within the associated user profile to follow automatically one or more contacts selected by the user.
  • Fig. 5 is a schematic representation of a user profile 500 for use in the centralised management portal of the system 200 of Fig. 2a.
  • the user profile 500 includes a set of attributes.
  • the set of attributes includes a username 502 "User A" for the registered talent, contact name 504, contact details 506, a personal blacklist 508, a personal curfew 510, and a persona! time delay 512.
  • the personal blocklist 508 can be populated by the talent, an associated organisation, the management portal, or any combination thereof, depending on the implementation.
  • the centralised management portal uses words in the personal blocklist 508 to filter posts by Use A.
  • the centralised management portal uses the personal curfew 510 to restrict posts by User A to a predefined range of days and times.
  • the centralised management portal uses the persona! curfew 510 in combination with a global curfew that applies to ail users ("talent") registered with the centralised management porta!.
  • the personal time delay 512 imposes a delay of a predefined quantum of time between the time that User A submits a post and the time at which the post is uploaded to a social media platform.
  • the persona! time delay 512 allows User A to reflect on the post and possibly delete the post before the post is published.
  • the centralised management porta! uses the personal time delay 512 in combination with a global time delay that applies to all talent registered with the centralised management portal.
  • the personal time delay is able to be set by the talent.
  • the personal time delay is set by a manager, organisation, or sponsor associated with the talent, wherein the personal time delay applies oniy to that particular talent.
  • the user profile indudes 500 indudes a personal time delay 512 that includes a first component that is able to be set by the talent and a second component that is able to be set by an associated entity, such as an organisation, manager, sponsor, and the like.
  • the centralised management portal transmits a message to an organisation associated with User A when User A submits a post for uploading to a social media platform.
  • the centralised management portal delays uploading of the post by the predefined period of time set by the personal time delay 512, which allows a representative of the organisation sufficient time to vet the content of the submitted post,
  • the organisation can manually set a time delay for a specific date and time, such as to coincide with the completion of an event.
  • the organisation can set regular days and/or times of the
  • time delays are optionally configured to match a predefined schedule of events, such as a competition draw for a sport, schedule of touring dates for an entertainer, or scheduled calendar or appearances or events for a politician.
  • the user profile 500 includes an attribute for each social media platform with which the talent is registered. Accordingly, for User A registered with Facebook and Twitter, the user profile 500 includes a first social media attribute 520 relating to Facebook and a second media attribute 530 relating to Twitter.
  • the first social media attribute 520 indudes a username 522 and a password 524 for accessing Facebook.
  • the first social media attribute 520 includes a first social media curfew 526, which operates in conjunction with the persona! curfew 510 to restrict access by User A to social media.
  • the personal curfew 510 is a general curfew that restricts all social media activity by User A.
  • the first social media curfew 526 further restricts the times during which User A can access Facebook, being the social media platform associated with the first social media curfew 526.
  • he second social media attribute 530 includes a usemame 532 and a password 534 for accessing Twitter.
  • attribute 530 includes a second social media curfe 536, which operates in conjunction with the user curfew 510 to restrict access by User A.
  • the personal curfew 510 is a general curfew that restricts all social media activity by User A or may be configured to restrict social media activity by User A to a specified set of one or more social media platforms.
  • the second social media curfew 536 further restricts the times during which User A can access Twitter, being the social media platform associated with the second social media curfew 536.
  • the user profile 500 optionally includes further attributes relating to other functions that might be offered by the centralised management portal.
  • the centralised management portal or an associated application may include functionality relating to muting and hate mail features, which allow a registered user, such as talent or an organisation, to block annoying social media users, such as spam, fake accounts, parody accounts, or accounts that use excessive negative language.
  • Other functionality may relate to the handling of offers from prospective sponsors and the like.
  • further attributes may include a minimum endorsement or sponsorship value, which is the minimum amount the talent will accept for a sponsorship or endorsement deal.
  • the user profile 500 further includes settings enabling the talent to communicate with an existing sponsor or associated organisation, such as by providing automatic copies of social media postings to the sponsor or organisation.
  • the user profile may optionally include a sponsor blocklist.
  • a sponsor block! ist is enabled using a manager profile of a manager associated with the talent or an organisation profile of an organisation associated with the talent. Consequently, the moderating application will block offers from sponsors appearing on the sponsor blocklist and the blocked offers will not be displayed to the talent.
  • the blocked offers may be offered to an associated manager or organisation, as it is important for the manager and organisation to monitor the market value and market interest in the talent.
  • the user profile 500 includes a facility for the talent to nominate an organisation, talent field, or industry with which the talent is associated or involved.
  • Organisations and management are able to establish co-sanctioned sponsors and eliminate potential sponsors for talent based on their agreements with the respective sports, organisation, or industry.
  • the user profile 500 optionally includes a control to activate a hate mail functionality. Turning tt hate mail" on activates the application to filter out negative comments to a talent at any desired time, such as after a game, match, performance, or speech.
  • the user profile 500 further optionally includes a control to delay social media updates.
  • a user can use this control to extend the time a post/update is delayed after the user presses "send/Post/complete". This delay applies to all posts and advertisements created within the Application. Delays can be extended by a predefined period of time, such as 30 seconds or 1 minute, or by a custom time delay.
  • the user profile 500 also optionally includes a control to activate a muting function.
  • a tolerance for the "muting" function is optionally able to be increased or decreased.
  • the muting functions like a spam filter does in that it prevents spam and annoying likes and social media accounts from being seen by the user.
  • the muting function can be used, for example, to block spam links/profiles and accounts, hashtags, and nominated users.
  • a talent can define a list of blocked social media user profiles that the user has "Flagged” or "Reported” or "Blocked”.
  • the application optionally includes an auto-suggest feature that automatically suggests people who are potential spammers, or who have been flagged by other people, for the talent to add to the mute list.
  • An organisation, sponsor, or manager associated with the talent is optionally able to review an content flagged, reported, or blocked by the talent.
  • FIG. 3 is a schematic block diagram of a system 300 that includes a general purpose computer 310.
  • the general purpose computer 310 includes a plurality of components, including: a processor 312, a memory 314, a storage medium 316, input/output (I/O) interfaces 320, and input/output (I/O) ports 322.
  • Components of the general purpose computer 310 generally communicate using one or more connections, such as a bus 348.
  • the memory 314 may include Random Access Memory (RAM), Read Only Memory (ROM), or a combination thereof *
  • the storage medium 316 may be impiemented as one or more of a hard disk drive, a solid state "flash" drive, an optical disk drive, or other storage means.
  • the storage medium 316 may be a physical or virtual storage medium implemented one or more devices, including cloud storage solutions using networked enterprise storage.
  • the storage medium 316 may be utilised to store one or more computer programs, including an operating system, software applications, and data.
  • instructions from one or more computer programs stored in the storage medium 316 are loaded into the memory 314 via the bus 348. Instructions loaded into the memory 314 are then made available via the bus 348 or other means for execution by the processor 312 to effect a mode of operation in accordance with the executed instructions.
  • One or more peripheral devices may be coupled to the general purpose computer 310 via the I/O ports 322.
  • the general purpose computer 310 is coupled to each of a speaker 324, a camera 326, a display device 330, an input device 332, a printer 334, and an external storage medium 336.
  • speaker 324 may include one or more speakers, such as in a stereo or surround sound system.
  • one or more peripheral devices may relate to a smartphone, camera, or keyboard connected to the I/O ports 322.
  • the camera 326 may be a webcam, smartphone camera, or other still or video digital camera, and may download and upload information to and from the general purpose computer 310 via the I/O ports 322, dependent upon the particular
  • images recorded by the camera 326 may be uploaded to the storage medium 316 of the general purpose computer 310.
  • images stored on the storage medium 316 may be downloaded to a memory or storage medium of the camera 326,
  • the camera 326 may include a lens system, a sensor unit, and a recording medium.
  • the display device 330 may be a computer monitor, such as a cathode ray tube screen, plasma screen, or liquid crystal display (LCD) screen.
  • the display 330 may receive information from the computer 310 in a conventional manner, wherein the information is presented on the display device 330 for viewing by a user.
  • the display device 330 may optionally he implemented using a touch screen, such as a capacitive touch screen, to enable a user to provide input to the general purpose computer 310.
  • the display 330 may be used to display a webpage or other graphical user interface provided by the centralised management portal or by an application resident on the computing device 310.
  • the input device 332 may be a keyboard, a mouse, or both, for receiving input from a user.
  • the external storage medium may be an external hard disk drive (HDD), an optica! drive, a floppy disk drive, or a flash drive.
  • the I/O interfaces 320 facilitate the exchange of information between the general purpose computing device 310 and other computing devices.
  • the I/O interfaces may be implemented using an internal or external modem, an Ethernet connection, or the like, to enable coupling to a transmission medium.
  • the I/O interfaces 322 are coupled to a communications network 338 and to a computing device 342.
  • the computing device 342 is shown as a personal computer, but may be equally be practised using a smartphone, laptop, or a tablet device.
  • communication between the general purpose computer 310 and the computing device 342 may be effected using a wireless or wired transmission link.
  • the communications network 338 may be implemented using one or more wired or wireless transmission links and may include, for example, a dedicated communications link, a local area network (LAN), a wide area network (WAN), the Internet, a
  • LAN local area network
  • WAN wide area network
  • the Internet a
  • a telecommunications network may include, but is not limited to, a telephony network, such as a Public Switch
  • PSTN Public Switched Telephone Network
  • SMS short message service
  • the general purpose computer 310 is able to communicate via the communications network 338 to other computing devices connected to the communications network 338, such as the mobile telephone
  • the generai purpose computer 310 may be utilised to implement a server acting as a centralised management portal to effect a system for moderating access to social media in accordance with the present disclosure.
  • the memory 314 and storage 316 are utilised to store data relating to registered users, authorised third parties, and transaction data for each account associated with each of the respective registered users.
  • Software for implementing the centralised management portal is stored in one or both of the memory 314 and storage 316 for execution on the processor 312.
  • the software includes computer program cod for effecting method steps in accordance with the method of moderating access to social media described herein.
  • Fig. 4 is a schematic block diagram of a system 400 on which one or more aspects of a method and system for moderating access to social media may be practised.
  • the system 400 includes a portable computing device in the form of a smartphone 410, which may be used by a registered talent, management, organisation or sponsor of the centralised management portal system.
  • the smartphone 410 includes a plurality of components, including: a processor 412, a memory 414, a storage medium 416, a battery 418, an antenna 420, a radio frequency (RF) transmitter and receiver 422, a subscriber identity module (SIM) card 424, a speaker 426, an input device 428, a camera 430, a display 432, and a wireless transmitter and receiver 434.
  • RF radio frequency
  • SIM subscriber identity module
  • Components of the smartphone 410 generally communicate using a bus 448 or other connections therebetween.
  • the smartphone 410 also includes a wired connection 445 for coupling to a power outlet to recharge the battery 418.
  • the wired connection may include one or more connectors and may be adapted to enable uploading and downloading of content from and to the memory 414 and SIM card 424.
  • the smartphone 410 may include many other functional components, such as an audio digital-to-analogue and analogue-to-digita! converter and an amplifier, but those components are omitted for the purpose of clarity. However, such components would be readily known and understood by a person skilled in the relevant art.
  • the memory 414 may include Random Access Memory (RAM), Read Only Memory (ROM), or a combination thereof.
  • the storage medium 416 may be implemented as one or more of a solid stat "flash" drive, a removable storage medium, such as a Secure Digital (SD) or microSD card, or other storage means.
  • the storage medium 416 may be utilised to stor one or more computer programs, including an operating system, software applications, and data.
  • instructions from one or more computer programs stored in the storage medium 416 are loaded into the memory 414 via the bus 448. Instructions loaded into the memory 414 are then made available via the bus 448 or other means for execution by the processor 412 to effect a mode of operation in accordance with the executed instructions.
  • Such instructions may include, for example, a talent dashboard application, moderating application, or organisation dashboard application.
  • the smartphone 410 also includes an application programming interface (API) module 436, which enables programmers to write software applications to execute on the processor 412.
  • API application programming interface
  • Such applications include a plurality of instructions that may be pre- installed in the memory 414 or downloaded to the memory 414 from an external source, via the RF transmitter and receiver 422 operating in association with the antenna 420.
  • the smartphone 410 further includes a GPS location module 438.
  • the GPS location module 438 is used to determine a geographical position of the smartphone 410, based on GPS satellites, cellular telephone tower triangulation, or a combination thereof. The determined geographical position may then be made available to one or more programs or applications running on the processor 412.
  • the wireless transmitter and receiver 434 may be utilised to communicate wirelessly with external peripheral devices via Bluetooth, infrared, or other wireless protocol.
  • the smartphone 410 is coupled to each of a printer 440, an external storage medium 444, and a computing device 442.
  • the computing device 442 may be implemented, for example, using the general purpose computer 310 of Fig. 3.
  • the camera 426 may include one or more still or video digital cameras adapted to capture and record to the memory 414 or the SIM card 424 still images or video images, or a combination thereof.
  • the camera 426 may include a lens system, a sensor unit, and a recording medium.
  • a user of the smartphone 410 may upload the recorded images to another computer device or peripheral device using the wireless transmitter and receiver 434, the RF transmitter and receiver 422, or the wired connection 445.
  • the user may use the smartphone 410 to capture a still image or video and upload the captured content to the centralised management portal for submission to a social media platform.
  • the display device 432 is implemented using a liquid crystal display (LCD) screen.
  • the display 432 is used to display content to a user of the smartphone 410.
  • the display 432 may optionally be implemented using a touch screen, such as a capacitive touch screen, to enable a user to provide input to the LCD.
  • the input device 428 may be a keyboard, a stylus, or microphone, for example, for receiving input from a user.
  • the SIM card 424 is utilised to store an Internationa! Mobile Subscriber Identity (IMSI) and a related key used to identify and authenticate the user on a cellular network to which the user has subscribed.
  • IMSI Internationa! Mobile Subscriber Identity
  • the SIM card 424 is generally a removable card that can be used interchangeably on different smartphone or cellular telephone devices.
  • the SIM card 424 can be used to store contacts associated with the user, including names and telephone numbers.
  • the SIM card 424 can also provide storage for pictures and videos. Alternatively, contacts can be stored on the memory 414.
  • the RF transmitter and receiver 422 in association with the antenna 420, enable the exchange of information between the smartphone 410 and other computing devices via a communications network 456.
  • RF transmitter and receiver 422 enable the smartphone 410 to communicate via the communications network 456 with a cellular telephone handset 450, a smartphone or tablet device 452, a computing device 454 and the com uting device 442.
  • the computing devices 454 and 442 are shown as personal computers, but each may be equally be practised using a smartphone, laptop, or a tablet device.
  • the communications network 456 may be implemented using one or more wired or wireless transmission iinks and may include, for example, a celiular telephony network, a dedicated communications link, a local area network (LAN), a wide area network (WAN), the Internet, a telecommunications network, or any combination thereof.
  • a telecommunications network may include, but is not limited to, a telephony network, such as a Pubiic Switch Telephony Network (PSTN), a cellular (mobile) telephone cellular network, a short message service (SMS) network, or any combination thereof,
  • PSTN Pubiic Switch Telephony Network
  • SMS short message service
  • the centralised management portal of the present disclosure provides a number of features that may be implemented to assist in the moderation of social media interaction by registered talent.
  • the Blocker functionality executes on the moderating application, running on a server or on a talent dashboard, to enable an organisation associated with a talent to moderate that talent's behaviour on social media sites by censoring or vetting posts and social media updates made by the talent using the talent dashboard.
  • One or more Blocklist features are configured by the organisation, such as within an organisation dashboard application presented to the organisation by the centralised management portal.
  • the organisation provides values for one or more Blocklist attributes, which are updated on the user profile associated with the talent and stored on the centralised management portal.
  • the centralised management portal then updates any relevant settings to the moderating application, which may be executing in conjunction with the talent dashboard on the computing device accessed by the talent or on the server 201.
  • the Blocker functionality includes:
  • the default biockiist is a set of terms initially set up by an administrator of the centralised management porta! and may include, for example, swear words.
  • the default biockiist can be turned on, or off if requested by the organisation, or edited within the organisation dashboard.
  • the default biockiist is applied to all posts submitted via the centralised management portal or via a moderating application distributed by the centralised management portal to computing devices accessed by registered talent of the centralised management portal.
  • the default biockiist may include, for example:
  • the centralised management portal automatically updates the default biockiist to include that content for all users.
  • the predefined number of users is 1, such that addition of a word to the custom biockiist by any user automatically adds that word to the default biockiist.
  • the predefined number of users is 2 or more.
  • the talent may add Biockiist attributes.
  • the Blocker functionality includes the ability for an organisation to create a customised blocklist and a customised whlte!ist to be applied to a user or set of users associated with that organisation.
  • the centralised management portal provides a blocklist database of words and items from which an organisation can select to produce a customised blocklist. Words and items in the blocklist database may include, for example, names of umpires, likes/fan pages, shares/re-tweets, and hashtags.
  • an application executing on the centralised management portal or on a computing device accessed by an organisation implements an "auto- suggest" feature, which predicts one or more words in response to one or more characters input by the organisation. This provides a quick and useful way in which an organisation can populate a blocklist
  • the centralised management portal determines whether to add the entry to the blocklist database.
  • any content that is added to a blocklist by a predefined number of contributing organisations is automatically added to a default blocklist.
  • the content is added to a blocklist database from which an organisation can populate a customised blocklist.
  • the auto-population of the blocklist may be replicated in other functions offered through the moderating application and centralised management porta!.
  • the centralised management portal provides muting and hate mail features, which allow a registered user, such as talent or an organisation, to block annoying social media users, such as spam, fake accounts, parody accounts, or accounts that use excessive negative language.
  • the centralised management porta! adds the content to a global muting list or hate mail !ist.
  • the centralised management porta! adds an entry to the blocklist database if the entry is provided by a predefined number of organisations within a predefined timeframe.
  • the customised whitelist is a set of words that are explicitly allowed by the organisation.
  • the customised blocklist may be
  • the customised whitelist takes priority over a biockiist applied to a tIER, such that a post by the talent can include content from the whitelist, even if that content also appears on a biockiist applied to that talent,
  • the biockiist moderation functionality is performed by the talent dashboard application executing on a computing device accessed by a thim registered with the centralised management portal.
  • the biockiist moderation function automatically moderates interaction by the talent on social media at a predefined interval.
  • the predefined interval is 1 second, such that the talent dashboard appficatio effectively monitors social media posting by the talent in a continuous manner.
  • Such a short interval is appropriate for some social media platforms, in which only a short period of time is required for talent to compose a new message, add a link, or like an existing post.
  • the predefined interval is 45 seconds, which reduces the computational load on the computing device.
  • a longer predefined interval may be used in combination with a time delay, to ensure that all proposed posts are moderated by the biockiist moderatio functionality.
  • the biockiist moderation may include, for example, monitoring outgoing posts, including the content of the posts and associated hashtags. Further, the biockiist moderation may include monitoring likes or shares, re-tweets, flagged links, and senders of unsolicited buik text (e.g., spam), suspicious activit on a social media account, automatic links, and inappropriate links. Suspicious activity may be based on timing, content, geographical location of the computing device, IP address, and the like. In one implementation, the biockiist moderation function parses the content of a post to identify patterns and words that may be combined or run together.
  • the biockiist moderation function parses the content "lhateumpires", based on an existing dictionary of words and terms, and identifies that the content is short for "I hate umpires" and should be blocked from being posted by a user engaged in sporting activities.
  • the dictionary of terms may also include text talk and informal short form words such as "u” instead of "you”.
  • the biockiist moderation may also be used to moderate other content provided b taves, such as the creation of advertising content by the tending for a sponsor. In such a scenario, the biockiist moderation function highlights any word or expression used by the talent that appears on a stored biockiist.
  • a sponsor may populate a stored block!ist with obscene words or words relating to a competitor, such as brands or slogans.
  • a talent associated with the sponsor is creating content, such as for a social media post or advertising content
  • the moderating application uses the stored blocklist to verify that the content provided by the talent is allowable.
  • the moderating application highlights any content that matches a word or expression in the stored blocklist and blocks the post from being submitted live to a social media platform,
  • the blocked post may then be stored in the Q'd queuing section, for the sponsor and/or the talent to review. Items in the Q'd queuing section are optionally displayed in different formats (e.g., colour, font, position) to indicate a status of each respective item.
  • items corresponding to blocked posts may be displayed in red.
  • the format may reflect whether the item has been reviewed by the talent or other entity.
  • Each item is optionally associated with comments provided by the talent or other entity. The talent is then able to change the highlighted word or expression to overcome the blocklist moderation.
  • the muting & hate mail features allow talent to block annoying social media users, such as spam, fake accounts, parody accounts, accounts that use excessive negative language in association with a talent or organisation, from within the talent dashboard application executing on the computing device of the user, such as a smartphone.
  • talent can use the talent dashboard to "flag" inappropriate posts and social media accounts and users.
  • An organisation associated with the user can either automatically approve blocking users or content identified by the talent.
  • the organisation can manually review flagged users or content using the organisation dashboard application,
  • the talent dashboard application sends a first muting notification to the centralised management portal when a talent identifies and flags content or a user to be blocked.
  • the centralised management portal identifies any organisation associated with the talent, such as a sporting organisation, manager, or employer. If the organisation logs into the centralised management portal via an Internet browser, the centralised management portal displays a notification message in relation to the flagged content. If the organisation uses an organisation dashboard application executing on a computing device 260, 270, the centralised management portal sends a second muting notification to the dashboard application, which subsequently displays an appropriate notification message on the dashboard.
  • Talent can change a tolerance associated with the muting functionality.
  • the "muting" tolerance can be increased or decreased.
  • the muting function acts like a spam filter to prevent spam and annoying "links" and social media accounts from being seen by the talent. This feature will act most noticeably on the talent's social media network Home Feeds, messages, and provide the talent with a much cleaner user experience.
  • the muting and hate mail functionality allow the talent to configure the moderating application to block spam links/profiles and accounts, hashtags, or particular social media users.
  • the talent creates a list of social media users that are "Flagged” or “Reported” or “Blocked”.
  • the talent can configure the moderating application to filter negative comments and to block spam within the talent dashboard so that the talent does not see the negative comments.
  • the moderating application is adapted to de-follow, flag, "report” or "block” a user as spam to the relevant social network, an inappropriate post if a follower sends negative comments on social media post by the talent.
  • an organisation associated with a talent is able to modify a tolerance level for muting and hate mail
  • the organisation uses the organisation dashboard application to select a tolerance setting, which is transmitted to the centralised management portal and then distributed to a talent dashboard accessed by the relevant tending.
  • This functionality allows the organisation to increase the muting and hate mail tolerance for one or more talent in a quick and effective manner.
  • the approved or declined functionality is implemented using a moderating application executing on a computing device of a talent or a server of the centralised management portal and acts upon social media posts submitted by a talent.
  • the approved or declined functionality parses the post and determines whether the post is approved for posting to a social media platform or whether the post is blocked from posting.
  • the approved or declined functionality uses the block! ist function and may also use one or more settings applied to the user profile associated with the talent.
  • the moderating application or centralised management portal provides a message to the tIER in the event that a post is declined, wherein the message includes information explaining why the post was blocked.
  • the post may include a rude word or may have been sent at a time that conflicts with a personal curfew or gfobai curfew applied to the talent
  • the ta!ent may then amend the post and re-submit the post for submission to a social media platform.
  • the tending optionally cancels the post to delete the post.
  • the auto-compose functionality identifies any words on the blocklist as the tending composes a post.
  • the moderating application highlights any inappropriate content as the talent composes the post.
  • inappropriate content is highlighted by being presented in a different font, such as being bold or italicised or underlined or presented in a different colour relative to other content.
  • inappropriate content is highlighted using background shading or colouring. It will be appreciated that many other forms of highlighting may be implemented to distinguish the inappropriate content from the remaining content.
  • the moderating application sends a notification to the talent or an associated organisation when a post has been declined or blocked.
  • the notification is displayed on an organisation dashboard application accessed by the organisation.
  • the moderating application stores a declined post in the Q'd queuing section. This allows the user to edit the declined post at a later time for re-submission.
  • the Q'd queuing section is stored on a storage medium associated with the central management portal, such as the storage medium 205 of Fig. 2a.
  • the Q'd section acts as a storage device for all posts by a tIER.
  • the Q'd section stores all posts that have been or are to be sent.
  • the centralised management portal or talent dashboard optionally indicates which posts have been successfully posted and which posts have been declined, such as by using green and red flags, colours, or the like. Alternatively, successful and declined posts are displayed in different regions of a window associated with the Q'd function.
  • An organisation optionally sets an overall time delay for all talent, or fo a specific tatty.
  • one implementation provides a global time delay applied to all posts submitted via the centralised management porta! and a personal time delay that is applied to posts submitted by a selected talent.
  • Increasing or decreasing the time delay featur has the effect of altering the time delay between when a tending composes and completes a post and when that post is submitted to a social media site.
  • Talent may also extend the time delay within the talent dashboard.
  • one arrangement provides multiple time delays, wherein a tIER is able to set a personal time delay, which is used in conjunction with one or more time delays set by an associated, organisation, manager, sponsor, or the tike.
  • the time deiay feature acts to mitigate risk by allowing talent to reconsider a post if the post is not appropriate.
  • the default delay is one (1) minute on posts to ensure that the post the user (talent) sends is still relevant.
  • One arrangement of the centralised management portal provides a window in which a talent can vie posts that have been submitted, but which have not yet been posted, such as due to a time delay setting or because the talent has scheduled the post for a later time.
  • the window optionally provides a countdown timer for each post, so that the talent can see the time remaining before the post is submitted to the relevant social media platform and becomes live.
  • these posts are displayed in a new window.
  • the posts with time delays are displayed in a collated window with all social networks' newsfeed streams, in each individual social network newsfeed stream to which the post has been posted and also in the Q'd functionality. This acts as a preview function and allows the talent to reconsider some or all of the post.
  • One implementation provides a "live preview" mode, wherein a new post composed by a talent is displayed in a timeline derived from a social media platform to which the talent wants to submit the new post.
  • the moderating application derives a stream of content from the social media platform and uses the stream of content to produce a live previe pane on a display device of a computing device accessed by the talent, wherein the pane displays to the user how the new post would appear in the context of the social media platform.
  • the talent can then determine whether the new post is appropriate in the context of the existing conversation or stream of content published on the social media platform.
  • a tending dashboard provides a separate pane for each social media platform to which the talent is registered.
  • a talent registered with Facebook and Twitter has a first pane for displaying a feed from Facebook and a second pane for displaying a feed from Twitter.
  • the talent is able to like, comment, share, and take other actions, as normally allowed within the relevant social media platform.
  • Posts that have been scheduled within the tending dashboard provided by the moderating application are displayed in the respective social network's home feed. For instance, if a post was specifically scheduled to post live to Facebook, th moderating application onfy shows that post in the Facebook news feed.
  • the talent dashboard provides a single pane combining all of the talent's soda! network account feeds, so that the talent can easily see all social media activity in a single stream.
  • One im lementation provides a countdown timer in the newsfeed to indicate to the talent the time remaining before the post is five.
  • Posts are displayed on a "Home screen'" as if the post had already been posted to the live platform and corresponding to the time at which the post was submitted by the tending. This gives the talent a feel for how the comment post would look when the post is five.
  • the tending then has the option to delete the proposed post.
  • the moderating application displays scheduled posts in a different colour from live posts, to distinguish the scheduled posts for the talent.
  • One implementation provides the tended with an option to receive a notification on the moderating application accessed by the talent at a predefined period of time prior to the post being sent live.
  • the talent has the option to cancel the post within this window of time, before the predefined period of time expires.
  • One arrangement displays scheduled posts (i.e., posts that have been time delayed) in a different colour from other posts, in order to differentiate scheduled posts from sent and non-sent posts. It will be appreciated that other effects may equally be practised to differentiate different classifications of posts, such as font size and colour, background colour, patterns, order, icons, and the like.
  • the centralised management portal optionally provides an Auto Delay setting, which may be set to activate on a recurring basis.
  • the Auto Delay activates at the same time every week, for a predefined delay window, to apply a time delay automatically to all submitted posts.
  • the predefined delay window may be, for example, 30 minutes, an hour, or some other period and may be used to coincide with a regular event, such as, for example, the completion of a scheduled Saturday competition.
  • the organisation has the option for the Auto Delay setting to be specific to one player or talent.
  • the Auto Delay setting is applied to a group of talent or to all talent associated with a particular organisation.
  • the Auto Delay setting is controlled by the organisation using the organisation dashboard.
  • the organisation dashboard may be implemented with a simple button or switch that enables the organisation to turn the Auto Delay on or off.
  • the organisation dashboard uses a more sophisticated interface that enables the organisation to apply the Auto Deiay setting to one or more talent, to set the time or times at which the Auto Delay feature will activate, and to change the predefined delay window that determines the duration for which the Auto Delay will be active,
  • the centralised management porta! optionally provides a Switch functionality, which allows an organisation to toggle the ability of a selected talent to post to social media.
  • the Switch allows the organisation to turn on or off social media interaction for one or more talent associated with the organisation, changing between an On state and an Off state.
  • the Switch is associated with a switching time period, which defines a period for which the Switch is to be applied. For example, a sporting organisation activates the Switch and sets the switching time period to 2 hours for all players associated with the club, following a game. This prevents the players from posting during the 2 hours following the game.
  • the Switch may be applied to all content or to different content types.
  • a sporting organisation can use the Switch to turn off the ability for any player associated with the sporting organisation from posting images or videos. This provides the sporting organisation with the ability to validate images and videos before being posted to social media.
  • Fig. 6 is a schematic representation of a graphical user interface 600 in the form of an organisation dashboard presented to an organisation registered with a centralised management portal for moderating access to social media.
  • the association may be, for example, a sporting organisation that wants to moderate the posting of content to social media by players of that sporting organisation.
  • the organisation Is a sporting organisation and talent are players registered with that sporting organisation, wherein the sporting organisation requires players to register with a centralised management portal and conduct all social media interactions through the centralised management portal.
  • the organisation registers with the centralised management portal.
  • the centrafised management portal associates the sporting organisation with players ("talent") of that sporting organisation that are registered with the centralised management portal. This allows an authorised
  • the sporting organisation can set a group curfew that applies to all players or a group of players or can set persona! curfews and time delays for each player.
  • the sporting organisation can establish a biockiist of banned words or phrases. Such a biockiist may include, for example, swear words, names of sporting officials, and the like,
  • One arrangement provides an option to a registered organisation to have one or more settings apply automatically to any talent associated with the organisation. This enables the organisation to set a global curfew for ail talent associated with that organisation.
  • Another arrangement provides an option to a registered organisation to have one or more settings apply automatically to any talent associated with the organisation, once a predefined set of conditions has been satisfied.
  • the set of conditions may include, for example, a predefined number of blocked posts.
  • an organisation establishes a set of conditions to activate a personal curfew on a talent associated with that organisation, once that talent has three posts blocked by a moderating function within a predefined moderation period.
  • the moderation period may be a day, a week, a month, or some other period.
  • activities of the talent act as a trigger to increase automatically the level of moderation to which that talent is subjected.
  • the graphical user interface 600 is presented as an organisation dashboard to a display of a computing device accessed by an authorised representative of the
  • the user interface 600 includes a biockiist button 610, a switch button 615, a curfew button 620, and an analytics button 625.
  • the user interface 600 may include other buttons or input devices for controlling other functions, such as, for example, muting, hate mail, and time delay functionality.
  • the biockiist button 610 activates a biockiist function from the moderation module 222.
  • the biockiist function allows the organisation to activate or deactivate the biockiist, modify the content of the biockiist by adding or deleting entries, and selectively apply the biockiist to one or more talent (i.e., players).
  • the biockiist applies to all piayers. In another embodiment, the biockiist applies to all players except the captain or members of a leadership group. In the case where the biockiist includes names of officials, such a biockiist prevents players from posting inappropriate content about an official. However, not applying the biockiist to the captain allows the captain to make comments about the officials, with the expectation that such comments will not be detrimental to the officials, the captain, the sporting organisation, or sponsors of the sporting organisation. In another embodiment, the blacklist may apply to ail players, however the organisation may opt to remove certain words from a block!ist associated with a particular player, such as the captain, In one arrangement, the centralised management porta!
  • the centralised management portal includes auto-suggest functionality that automatically suggests words, expressions, hashtags, usemames, and the like for an organisation to add to a blocklist, a whitelist, a list of spammers, and the like.
  • the centralised management portal stores a list of words, expressions, usernames, and the like in a database based on predefined terms, terms used by other users, organisations, manages, and sponsors, or any combination thereof.
  • the switch button 615 is to implement the Switch functionality described above, acting as a toggle to activate or deactivate moderation of social interactions through the centralised management portal
  • the sporting organisation is thus able to activate moderation of social media interaction in a quick and efficient manner, when required. Such action may be required or desirable following a heavy defeat or controversial incident involving a playe or the sporting organisation.
  • the curfew button 620 activates a curfew function from the moderation module 222.
  • the curfew button 620 activates an organisation curfew set in an organisation profile associated with that sporting organisation.
  • the curfew button 620 activates personal curfews set in the user profile associated with each player.
  • the curfe button 620 opens a new screen or dialog button that enables the sporting organisation to create, delete, and modif the organisation curfew or personal curfews in the user profiles associated with the players.
  • the sporting organisation is able to create and modify separate settings relating to switches, time delays, curfews and the like for one or more groups of players.
  • Such groups may be at a club level, one or more sub-club levels, or an individual player level.
  • the organisation can manually create and activate time intervals during which one or more of the curfew settings are enabled.
  • the organisation is also able to set one or more of the organisation and personal curfews to activate automatically at regular intervals.
  • the analytics button 625 activates the analytics module 218 and presents a new screen, window, or dialog box with analytics associated with social media content posted by and relating to the organisation and talent associated with the organisation.
  • the analytics module 218 presents a dispiay showing social media interactions by each talent across a set of social media platforms.
  • the organisation may be, for example, a sporting organisation, a community organisation, a political party, a company, or other entity.
  • Talent associated with the organisation may include, for example, management personnel, administrative personnel, players, politicians, office bearers, entertainers, and the like.
  • the analytics module 218 presents statistical data relating to the number and nature of social media interactions performed by the sporting organisation and players over a predefined period of time. Such statistical data enables the spotting organisation to identify trends associated with the organisation and the players, to monitor and analyse different levels of social media interactions by different players, and generate reports, based on the centralised management portal's templates, for sponsors and prospective sponsors based on the number of social interactions and number of followers. Talent, organisations, and sponsors can use the analytics modules to generate one or more reports to assist in determining a commercial value for contract and sponsorship arrangements. For example, the analytics module can develop reports to determine a commercial value delivered to a sponsor by an
  • a sponsor can use a sponsor dashboard to communicate with the analytics module 218 and obtain information relating to the quantity and nature of social media interactions made by an organisation or talent with which the sponsorship has an existing relationship or with which the sponsor is seeking to have a relationship,
  • the graphical user interface 600 also includes a talent feed window 630, which provides a dynamic display of social media activity by players associated with the sporting organisation.
  • the talent feed window 630 allows the sporting organisation to monitor social media activity in real time. Depending on the implementation, the social media activity of each player is presented for each social media platform.
  • the talent feed window 630 optionally provides a list of soda! media updates blocked by the centralised management portal, which provides an indication of which players may need to be spoken to or counselled by the sporting organisation. Additionally, these talent feeds may assist an organisation to identify talent that needs assistance to grow their digital profile and thus prove more valuable to the organisation and existing or prospective sponsors by having a greater social media presence and influence.
  • the talent feed window 630 includes a pane for each social media platform.
  • a first pane 632 shows a first set of social media feeds relating to posts submitted to a first social media platform by players associated with the organisation.
  • the first social media platform is Facebook.
  • a second pane 634 shows a second set of social media feeds relating to posts submitted to a second social media platform by players associated with the organisation.
  • the second social media platform is Twitter. It will be appreciated that the form of the social media feeds may vary and may include, for example, text, images, videos, hashtags, and the like.
  • the players associated with the organisation may be presented alphabetically, in accordance with a playing number or identifier, or ranked based on social media performance.
  • social media performance is dependent on "Rankings data" obtained from user profiles associated with the talent, sponsors' feedback, social media performance, number of followers, number of posts, an influence measurement, sponsor offers feedback, or any combination thereof.
  • Social media performance may be assessed based on one or more factors, including the quantity of social media posts, most recent social media posting, number of contacts or followers within a social media platform, number of people reached b each post, number of engaged fans, or the like.
  • Data relating to social media performance may be collected, for example, from social network APIs and the vanity URL tracker.
  • the server 201 implementing the centralised management portal is configured to download information from the set 295 of social media platforms 280, 290 by using the respective APIs of the social media platforms 280, 290.
  • the talent feed window 630 also includes an analytics pane 636, which provides a graphical representation of social media activity.
  • the analytics pane can show information relating to timing and volume of social media postings, timing and quantity of social media posts blocked by the centralised
  • the talent feed window 630 is associated with a feature that allows the sporting organisation to select a geographical area to monitor.
  • the centralised management portai uses a Global Positioning Device (GPS), IP addresses, or ceilular telephony data to identify the locations of players, A sporting organisation is thus able to monitor activities by players within a specific geographical region, such as a predefined region surrounding a sporting venue.
  • GPS Global Positioning Device
  • IP addresses IP addresses
  • a sporting organisation blocks social media access by players associated with that organisation within a 1km radius of the home ground of the sporting organisation on match days>
  • the sporting organisatio is able to monitor the number of posts or other social media interaction on a geographical basis.
  • the central management portal automatically applies a curfew, time delay, or other feature, based on a geographical location of a player. For example, the central management portal receives a schedule of match fixtures for a football season and then applies a set of functionality, such as the curfew, to ail registered players within a specified radius of a sporting venue on the relevant scheduled match day.
  • the blocklist button 610 of Fig. 6 is associated with a "Blocker" function of the centralised management portal implemented using the server 201, as described above.
  • the organisation uses the blocklist button 610 on the organisation dashboard 600 to access the Blocker functionality, which allows the organisation to modify settings that will apply to social media content submitted by one or more players associated with the organisation.
  • the "Blocker" features are initially set up by the organisation via the organisation dashboard interface provided by the centralised management portal. Those settings are then applied by the centralised management portal or are transmitted from the centralised management porta! to a talent dashboard application downloaded to computing devices accessed by piayers associated with the organisation.
  • the organisation can set up a list of blocklist words, social media profiles, hashtags (on Twitter), and pages (Facebook) that players cannot use in their social media posts submitted through the centralised management portal. Similarly, the organisation can create a white! ist of words, expressions, pages, and the like that are explicitly allowed. If a player attempts to submit content to a socia! media platform and the content uses one of the words on the blocklist, the moderating application executing on the smartphone or the server implementing the centralised management portal blocks the post before the post is submitted to and becomes published on the relevant social media platform.
  • a moderating application executing on a computing device accessed by a player includes the Blocker functionality and the application moderates the content of posts submitted by the player before allowing the post to be transmitted to a social media platform.
  • all posts submitted by the player are transmitted by the application executing on the computing device accessed by the player to a centralised management portal for moderation before the centralised management portal uploads the submitted post to the relevant social media platform.
  • the application or centralised management portal implementing the Blocker stores submitted posts in a temporary buffer, or cache.
  • the content of each submitted post is checked against the biocklist before the post is uploaded to a social media platform. This allows an organisation associated with the player to exercise a degree of control over the content posted by players associated with that organisation.
  • the centralised management portal installs a talent dashboard on computing devices used by the political party and the relevant party members, wherein all access to social media by the relevant party members is to occur through the installed talent dashboard application.
  • the political party is then able to use an organisation dashboard to access the centralised
  • a moderating application integral with the talent dashboard or in conjunction with the centralised management portal, blocks any post by one of the relevant party members that includes an item that appears on th biocklist.
  • the moderating application may send an alert indication to the organisation dashboard of the political party to indicate that a post submitted by one of the relevant party members has been blocked.
  • the alert indication may be, for example, an email, SMS text message, Multimedia Message Service (MMS) message, or a visual or audible alert on the organisation dashboard 600 of the organisation.
  • MMS Multimedia Message Service
  • Time Delay is a further setting that can be controlled through the centralised management portal.
  • the organisation can set an overall Time Delay for all talent, using a default setting, or apply personal Time Delays to specific talent, using the individual settings in the user profile associated with a particular Talent.
  • Increasing or decreasing the Time Delay feature has the effect of altering the time delay between when a Talent composes and completes a post, and when that post is actually submitted to go live on public social networks.
  • the organisation can delay ail posts by the Talent, so that every time that talent posts through a moderating application executing on a computing device associated with the Talent, the post is delayed by a certain amount of time.
  • the Time Delay feature acts to mitigate risk by allowing Talent, and or another user, to reconsider a post if it is not appropriate.
  • the default setting for the Time Delay is one (i) minute on posts to ensure that the post the user (Talent) sends is still relevant to the context and conversation, as social media conversations can change radically if the delay is too long.
  • this Time Delay feature can be increased or decreased for a group of smartphone device users, or specific users, or a specific social network.
  • the centralised management portal or the moderating application executing on the computing device transmits a copy of the submitted post to an organisation with which the Talent is associated or to a manager associated with the Talent This allows the organisation or the manager to communicate with the Talent if the content of the submitted post is questionable and has been blocked.
  • each post submitted by a user is presented to a "Q'd section", which stores the post for review before the application or centralised
  • management portal uploads the post to a social media platform.
  • the organisation and manager have the power to veto any post submitted by an associated Talent.
  • the Time Delay function includes the following features
  • Curfew is an additional setting within the centralised management portal.
  • the Curfew feature regulates the times during which a Talent (or user) can publish updates to live sociai media.
  • the club, organisation, association or management uses the
  • the organisation dashboard to assign a group of users (i.e., athletes, Talent) a curfew so that the group of users cannot post an update on social media networks after a certain time or within a predefined time period.
  • the organisation can change settings for a group, using Default Curfew Settings, or can choose to change (either increase or decrease the Default) Curfew settings relating to a specific individual.
  • the group or individual curfew settings can be applied to a selected sociai media platform or a group of social media platforms and may relate to all or a specified set of types of content (e.g., photos or videos).
  • Curfew functionality includes the following features:
  • the "Switch” is a further setting that can be controlled through the centralised management portal.
  • the Switch permits an organisation to toggle on and off the ability of Talent to post (e.g., use text, video and or photo posts & functionality) to sociai networks via the moderating application installed on a computing device. For example, after a bad loss for a professional sporting cfub, a club may turn off the ability for players associated with the club to post to social media, so that the players cannot say anything that will get the club or sponsors in trouble or bring themselves into disrepute.
  • the centralised management portal settings for the Switch allow the organisation to review posts submitted by talent before the posts are published to sociai media.
  • the portal can be set such that all photos to be sent live, as soon as the user completes the post within the application, or posts that are scheduled to be live at a given time are held until a certain authorised person has verified the content of the photos.
  • Such an authorised person may be, for example, a manager within an organisation with the correct permissions.
  • all the "Switch” functionality can be enabled through the portal for one, many, or for ail users.
  • the Switch has "Default Settings" to aiter settings for all users, and "'individual settings” so that the organisation can selectively choose which users can or cannot post to sociai media, and which need to be reviewed.
  • the Switch settings can be configured as follows:
  • the talent receives a notification within the talent dashboard when the organisation alters any setting, within the organisation dashboard, that affects the talent directly, including curfew, switch or time delay functionality.
  • One implementation allows an organisation to assign tasks to someone else. Tasks may include assigning approval of a post to someone else. Control of posts may be regulated using the organisation dashboard. If posts require approval before being sent live, whether they are posts created by a talent or the organisation, the application provides a drop down area in the organisation dashboard where the organisation can assign approval to a certain person. Auto-assignation can he set-up via a "Publish" area of the application. One embodiment allows an organisation to submit updates to a "Publish" section of the application. The organisation can then assign updates to an individual within the organisation. Further tasks may allow an organisation to assign someone to review a playing group's analytics, muting and hate mail requests, time delay functionality, blacklist In another implementation, an organisation may create a custom task for someone to complete.
  • Fig. 7 is a schematic representation of a graphical user interface 700 in the form of a talent dashboard presented to a talent registered with a centralised management portal for moderating access to social media.
  • the talent uses a computing device to access an application executing on the computing device or to access a website hosted by the centralised management portal.
  • the tending uses a username and password to validate entry to the portal.
  • the user interface 700 includes a compose button 710 that enables the talent to compose a new social media post.
  • the compose button 710 may offer a quick com ose option, in which the talent composes the post on the same screen 700.
  • the compos button 710 activates a new window or pane in which the tending composes the post.
  • the talent selects one or more social media piatforms to which the post is to be submitted.
  • the social media platform selected by the talent may govern the content of the post. For example, Twitter restricts "tweets" to text-based messages of up to 140 characters, but allows photos and links to videos or other URLs. Instagram is based on the posting of images and videos. Pinterest is a pinboard-based photo-sharing facility. Other social media platforms allow richer content, such as images, videos, and hyperlinks.
  • the talent optionally indicates a present location or grants access to a location device within a computing device accessed by the talent to provide a present location of the user.
  • the talent can optionally schedule a post for a certain time. This may be particularly useful for members of a sporting organisation that are travelling in a different time zone from a home time zone.
  • the talent can optionally "auto schedule" posts for particular times. This feature allows a tended to schedule a post for a time when the post will reach the highest number of fans.
  • the talent selects a scheduled time at which a post is to be delivered.
  • the application uses the analytics module 218 to determine the best time to send posts for a particular talent or for talent associated with a particuiar organisation, based on a range of factors.
  • the factors may include, for example, a location of an event related to the talent, organisation, or an associated sponsor, fan responsiveness, and potential awareness.
  • the factors may also include geographic information derived from followers of talent, an organisation, or an associated sponsor.
  • the talent may optlonaily shrink a link, which can either be a vanity URL, as set by the talent in account settings, or the talent can use a "URL shortener" function provided by the application so that the talent can track published posts and updates more effectively. Tracking published posts allows the talent to measure their digital performance so the talent can share their results with an associated organisation and management company, and in doing so leverage their digital profile to sell brand sponsorships and endorsements.
  • the user interface 700 also includes an analytics button 720 and a profile button 730.
  • the analytics button 720 allows the talent to view and interrogate data relating to past posts by the talent across different sociai media platforms.
  • the analytics functionality may allow the talent to monitor social media interactions by the talent relative to other users associated with the organisation or relative to other users within a geographical region, sport. This functionality is known as profile "Rankings”.
  • the profile button 730 allows the talent to view settings of the user profile associated with that talent. Depending on the implementation and the level of access granted to the talent, the talent is able to change one or more of the settings. In one example, the talent is able to modify a personal time delay. In one particular example, the talent is able to modify a persona! time delay, but only within a predefined range of times already defined by the organisation. This allows a talent to impose a longer time delay than a time delay nominated by the organisation, but prevents the talent from circumventing a time delay nominated by the organisation. In another example, the talent is able to modify "muting" and "hate mail" tolerance levels.
  • Fig. 9 is a schematic representation of a user profile interface 900 for viewing a user profile associated with a talent registered with the centralised management portal 201.
  • the user profile interface 900 includes a set of attributes relating to the talent and to access given to the talent to communicate with one or more social media platforms. Whe the talent selects the profile button 730, the application displays the user profile interface 900 for viewing and editing by the talent.
  • the user profile interface 900 includes a user photo or avatar 910. Depending on the implementation, the user photo 910 may be an actual photo of the talent, an avatar selected by the talent or an organisation with which the talent is associated.
  • the user photo 910 may be an image or graphic selected by the talent or organisation, such as a player number and club emblem in the scenario in which the talent is a footballer.
  • the user profile interface 900 also includes a rankings pane 915.
  • the rankings pane 915 displays a ranking for the talent, relative to all other talent registered with the centralised management portal.
  • the rankings pane 915 optionally displays one or more different rankings.
  • Such rankings may be based, for example, on a global ranking, ranking within an organisation (e.g., within a football dub), ranking within a competition or sport (e.g., within the Australian Rules Football competition, based on all other Australian Rules footballers registered with the centralised management portal), ranking within a geographical region, or other ranking based on demographic, geographic, or any other criteria.
  • the ranking pane 915 optionally provides functionality to allo the talent to view and analyse data relating to the ranking(s). For example, in one implementation the talent activates the ranking pane 915 by clicking on the pane 915 or swiping across the pane 915, on an embodiment practised on a computing device with a touchscreen interface, and in response the application displays information relating to the ranking(s).
  • Rankings displayed in the ranking pane 915 benchmark social media
  • the centralised management portal provides a social media ranking to each registered talent.
  • the social media ranking may be based on a worldwide comparison, particular sport, geographical region, or the tike.
  • the centralised management portal pushes the ranking(s) to a talent dashboard accessed by a registered talent.
  • the talent is then able to view the ranking(s) and view further information relating to each ranking.
  • the social media ranking may exhibit recent news items relating to the talent and display sponsor feedback.
  • the centralised management portal may also provide feedback relating to a calculated "strength" of the user profile associated with the talent. For example, a talent having a user profile with lots of information about interests and hobbies will have a stronger rating than a talent having a user profile with the bare minimum user information.
  • the talent dashboard may also provide the talent with an indication of how many people have viewed the user profile of the talent.
  • the talent dashboard optionally categorises viewers of the user profile and identifies, based on profiles associated with the viewers, sponsors or potential sponsors who have viewed the user profile. This provides the talent with a measure of market demand for their services.
  • Talent can also view on the talent dashboard any recent social media postings. Talent can further export the user profile to a sponsor, manager, or other party.
  • the centralised management portal provides a method and system for moderating social media activities of registered talent.
  • the centralised management portal provides talent, associated organisations, sponsors, and managers with user interfaces in the form of "dashboards" to monitor activity, modify settings, submit postings, and make and receive sponsorship offers.
  • Talent, associated organisations, sponsors, and managers with user interfaces in the form of "dashboards" to monitor activity, modify settings, submit postings, and make and receive sponsorship offers.
  • the user profile interface 910 optionally provides functionality to enable talent to search for profiles of other registered talent.
  • the talent is thus able to view and monitor the social media activity of other registered tIER.
  • the ranking pane 915 enables the talent to search tended user profiles based on rankings, wherein the rankings may be filtered on one or more criteria.
  • the criteria may be based, for example, on one or more selected sports, industries, countries or other geographical region, demographic, sex, age, earnings, and the like.
  • the user profile interface 910 further includes a profile strength 925, which indicates the strength of the profile, as determined by the centralised management porta!.
  • the centralised management portal applies an algorithm to attributes of the user profile associated with the talent to determine a measure of robustness for the profile.
  • the algorithm may apply different weightings to different parameters, such as number of social media platforms with which the talent is registered, number of postings, number of followers, number of sponsors, frequency of use of the application, number of advertising/endorsement offers, sponsor offers feedback, and the like.
  • the profile strength 925 and the rankings pane 915 provide the talent with feedback as to how the talent is performing relative to other registered talent. Such feedback often appeals to competitive individuals and can incentivise the talent to improve social media activity in orde to achieve a higher ranking and higher profile strength, A higher ranking and higher profile strength may result in the talent being more attractive to potential sponsors and thus realise commercial benefits.
  • the user profile 900 includes a news pane 920 that displays a set of recent news item relating to the talent or any organisation with which the talent is associated.
  • the news pane 920 includes the three most recent news items, labelled as News 1, News 2, and News 3.
  • the use profile 900 also includes a sponsor feedback pane 930, which displays to the talent, and potentially other sponsors, any feedback provided by sponsors with which the talent is associated.
  • the user profile interface 900 further includes a Views pane 935, a Statistics pane 940, a recent activity pane 950, an Influence Ratings pane 955, an analytics pane 945, and a send button 960.
  • the View pane 935 represents the number of sponsors that have viewed the user profile associated with the talent. Depending on the
  • the user profile interface 900 optionally provides functionality to allow a talent to browse through the users who have recently viewed the user profile.
  • the talent is optionally able to activate a link to view a profile associated with the viewing users.
  • the Statistics pane 940 provides the talent with information relating to the social media performance of the talent. Depending on the implementation, the talent is able to configure the Statistics pane 940 to display information relating to number and frequency of posts on social media, number of followers, and the like.
  • the recent activity pane 950 provides the talent with data relating to recent activity. Such recent activity may include, for example, copies of recent posts or interactions, a list of recently added followers, a list of people that the talent has recently liked or followed, or other social media interaction. Social media interactions displayed in the recent activity pane 950 are optionally restricted to activity that has occurred within a preceding period of time, such as an hour, a day, or a week.
  • the Influence Ratings pane 955 displays a measure of influence presently held by the talent. Such a measure of influence may be based, for example, on Kiout or Kred ratings.
  • the analytics pane 945 provides a ready reference of recent social media analytics.
  • the analytics pane 945 may be displayed in any one of a number of formats, including line graphs, pie charts, column graphs, tables, and the like.
  • the social performance of the talent is optionally compared to the social media performance of other registered talent,
  • the send button 960 enables the talent to export a copy of the user profile to sponsors, prospective sponsors, organisations, management companies, and the like. This allows the talent to provide relevant information to those entities in a quick and efficient ma ner so that the receiving entity has a reference to the strength of the social media presence of that talent.
  • the user profile interface 900 may be implemented using one or more display screens and may features, buttons, lists, check-boxes, cascading menus, drop-down boxes, and the like.
  • the user profile interface 900 optionally includes functionality that enables the talent to see which users have recently viewed the user profile of that talent.
  • the user profile interface 900 also includes functionality to enable the talent to reset or modify a username and password, edit attributes relating to the talent, and add and delete social media platforms to be connected to the centralised management portal.
  • the user profile interface 900 further optionally includes the ability to modify the manner in which notifications are handled when received on a computing device associated with the talent, such as when the talent is not directiy within the moderating application.
  • the user profile interface 900 enables the talent to import a mailing list or contact list from an external source, such as a mobile phone address book, Contacts list from Outlook, spreadsheet, wordprocessing file, or the like.
  • an external source such as a mobile phone address book, Contacts list from Outlook, spreadsheet, wordprocessing file, or the like.
  • a politician can import an email database using this app and then invite addressees in the email database to join the politician on the social networks with which the politician is registered.
  • the user optionally is able to configure the appiication to follow automatically all people or a set of people from an address list.
  • a talent may import important contacts that the talent wishes to use regularly on social media (Public posts). These "Saved" contacts are avaifable to be accessed from a list of contacts when the talent is composing a message.
  • the saved contacts may be stored in a memory or storage medium of a computing device accessed by the talent or on a central server used to implement the centralised management portal.
  • the user interface 700 includes a social media feed pane 740.
  • the social media feed pane 740 includes first and second social media platform panes 742 and 744, which display recent social media activity by the talent on first and second social media platforms.
  • the first and second social media platforms are Facebook and Twitter, respectively.
  • the social media feed pane 740 includes a trending window 746.
  • the trending window 746 provides a graphical representation of relevant data.
  • the relevant data may be the number of posts by the tending over time, the number of posts by the organisation over time, information relating to trending topics, or the like.
  • Figs 6 and 7 provide examples of graphical user interfaces that may be presented to an association and a talent registered with the centralised management portal
  • the interfaces 600, 700 may take many different forms and may be implemented using multiple windows, panes, buttons, links, and the like.
  • a home screen presented to a talent or association shows a stream for each social network platform to which the tending or organisation is subscribed. The tended or organisation can then modify the streams to present data in a customised format. Each post or update within a feed is presented with a date and time.
  • the talent dashboard or organisation dashboard includes a "featured streams" display area.
  • a talent or organisation can select one or more sociai media streams to add to the featured streams, thus providing the tended or organisation with quick access to those streams.
  • the user interface optionally includes a display area, menu, or window that displays all posts submitted by the talent that were blocked by the centralised management portal.
  • the talent can also optionally filter posts or updates based on a geographical region, in one embodiment, the talent enters a location or region.
  • a software application executing on a computing device accessed by the user uses GPS data from a location device integrated into or attached to the computing device.
  • the social media streams are able to be configured to include specific features of each social network platform.
  • the social media stream may include, for example, Newsfeed, Events, Scheduled posts, Sent posts, and Wail posts.
  • the social media stream may include, for example, Home feed, Mentions, Direct messages (inbox and outbox), sent messages, Favourite tweets, Retweets, and Scheduled tweets,
  • Recent activity may include, for example, blocked messages/updates, changes in permissions/setting (e.g., password, post time delay, blacklist, adding a member to the team, or granting access to another individual.
  • the notifications may also include requests from Talent for login information, flagging of spammers or inappropriate users, or requests to have "Hate Mail" or "Muting" Tolerance increased or decreased.
  • the centralised management portal of the present application is used to moderate social media interactions by talent.
  • the centralised management portal may be implemented in conjunction with a talent dashboard executing on a computing device of a user (talent) registered with the centralised management portal and with an organisation dashboard application executing on a computing device of an organisation associated with the user (talent).
  • the talent dashboard or organisation dashboard may be displayed in a browser window supplying content from a website hosted by the server 201 to implement the centralised management portal.
  • the centralised management portal optionally provides an interface for sponsors to interact with talent registered with the centralised management portal.
  • "Sponsor” will be used herein in a broad sense and may include actual sponsors, prospective sponsors, advertisers, prospective advertisers, charitable organisations, and other entities engaging or wanting to engage in commercial or promotional activities associated with talent.
  • a sponsor registers with the centralised management portal, which provides a sponsor interface for the sponsor to use to interact with the centralised management portal.
  • the sponsor dashboard may be a software application executing on a computing device accessed by an authorised representative of the sponsor to interact with the portal.
  • the sponsor dashboard may be an interface provided in a browser window providing content supplied by a website hosted by or in association with the server 201 of the centralised management portal.
  • the sponsor uses the sponsor dashboard to monitor social media activity by one or more registered talent and to invite talent to promote goods and services associated with the sponsor via the talent's leveraged and highly influenced, targeted and trackable digital profile (including social media, website, and other profiles). Such an invitation is referred to herein as an "offer".
  • the centralised management portal provides an offer template to be completed by the sponsor, wherein the offer template includes a set of offer attributes.
  • the offer attributes may include, for example, a campaign name, objective, budget ("reward price” offered to sponsor), timeframe, campaign duration (on-going 6 month retainer or once-off promotion) target demographic, and interests of target group.
  • the set of offer attributes may also stipulate a level of social media activity and social media performance required of the talent. For example, an offer attribute may require a talent to have 50000 followers or to have made 50 posts in the last month or 30% engagement (a measure for the amount of fans who are actively interacting with published posts) or a talents profile Ranking or influence level (a toof such as Klout or red will be used to benchmark digital influence), or whether the talent has been in prior campaigns.
  • the sponsor uses the sponsor dashboard to construct an offer by providing a set of parameters relating to a campaign. Based on the set of parameters, the application analyses information relating to previous campaigns and identifies social media platf rm(s) and registered talent that would be appropriate for the campaign. In another implementation, the application identifies talent based on the sponsor's selected social media network(s). The application then creates a draft offer for the sponsor to review, based on the identified social media platform and campaign. For example, the sponsor may indicate that the campaign is to reach 20,000 people with an interest in football and like dogs in Melbourne, in the next week. Based on previous campaigns, the application determines that a product promoted through Talent 1 and Talent 33 ⁇ 4 Facebook page would deliver the required exposure.
  • the central management portal interrogates social media networks and profiles associated with registered talent to determine, for each talent, how many followers within the extended social media network of that talent (ike dogs. Accordingly, the application creates a draft offer indicating that the campaign will be promoted through a Taienfs Facebook page using the sponsor's name or brand or specific product and that Talent i and Talent 3 are suitable candidates. The application may also identify other registered talent having similar profiles to Talent 1 and Talent 3 so that the sponsor may invite further talent to the offer.
  • the application optionally creates a plan for the campaign, such as identifying any webpages, hashtags, trade marks, URLs, and the like that could be used in the campaign and, if they are to be used in the campaign, should be secured for use by the sponsor.
  • the set of attributes in a user profile associated with a registered talent may optionally include profile information that assists in matching the talent to offers.
  • profile information may include, for example, hobbies, interests, age, latest news about the talent, the talent's social media updates, social media fan base, rankings data, fan engagement level, and whether the talent has been involved in prior "offer" campaigns, and the like.
  • the prior campaign information may include data such as awareness (amount of fans and followers reached), engagement level (calculated by the amount of fans who respond via a click, like, comment, share, etc. divided by overall awareness), "CPC” (the cost the sponsor paid per click), "CPM” (the cost the sponsor paid per thousand impressions), "CTR” (the Click Thru Rate, representative of the number of people that saw the promotion and clicked on the link associated with the promotion), and the like.
  • the talent's social media community will contain only real fans.
  • Social media foliowings/communities often contain fake followers/profiles and this is detrimental for sponsors who are paying $X for Y number of the talent's fans but in reality the Y fans is significantly less.
  • the application will aim to eliminate fake fans (by integrating an existing function, such as http://faker.statuspeople.com), For example, if a talent has 600,000 followers, and the test proves that oniy 30% of those followers are real, then the application will determine that the talent has 180,000 real fans.
  • the sponsor dashboard receives the offer and transmits that offer to the centraiised management portal.
  • the centralised management portal attempts to match the offer to one or more talent, based on the set of offer attributes associated with the offer and the user profiles associated with registered tending.
  • the centraiised management portal identifies a set of candidates from the registered talent that meet the criteria defined by the offer attributes.
  • the list of suggested candidates can be further refined by any one or more of the following:
  • the sponsors can further review the suggested profiles by viewing each profile individually.
  • the centralised management portal sends the offer to the set of candidates, or to managers associated with the candidates, for display on the relevant tIER dashboard when the candidates or managers next log in to the portal.
  • the centralised management portal returns the set of candidates to t ie sponsor dashboard and the sponsor is then able to invite one or more of the candidates personally.
  • Tending and managers can set a minimum offer amount the talent is willing to accept. Accordingly, the centralised management portal will not send an offer to talent who have set their minimum offer amount above the sponsors' campaign budget
  • Fig. 11a is a flow diagram illustrating a method 1100 for a sponsor to create an advertising campaign. Th method 1100 is based on the sponsor creating an offer to bid for registered talent to be involved in the advertising campaign and in return the sponsor is able to leverage a digital community associated with the talent. Depending on the notoriety or fame of the talent, the sponsor is able to engage a highly influenced, targeted, and trackable digital community.
  • a manager associated with a registered talent has the ability to set advertising criteria associated with an offer from a sponsor. Such criteria may inciude, for example, a minimum financial arrangement per ad and/or per on-going retainer that the talent is prepared to accept.
  • the method 1100 begins at an initial step 1105 in which a sponsor accesses the sponsor dashboard using the computing device 270.
  • the sponsor dashboard may be an application executing on a computing device associated with the sponsor or alternatively may be associated with a webpage accessed via a browser to enable the sponsor to communicate with the centralised management portal.
  • the sponsor uses the sponsor dashboard to create an advertising campaign proposal.
  • the sponsor dashboard provides a template for the sponsor to complete, wherein the template includes a set of fields that may include, for example, campaign name, objectives, budget, timeframe, demographic information, interests of a target group.
  • an alternative implementation receives a minimal set of information from the sponsor and the application analyses data from previous campaigns to create a draft advertising campaign proposal based on the minimal set of information.
  • advertising campaign requirements may include, for example, a desired community size, desired engagement level, an indication of whether desired talent has been involved in prior campaigns relating to the sponsor or otherwise, and ranking data of desired talent.
  • the method 1100 includes an optional step 1115, in which the sponsor is able to nominate a set of specific talent to which the offer is to be sent.
  • the sponsor dashboard transmits some or all of the criteria input in step 1105 and 1110 from the computing device 270 to the centralised management portal 201, which analyses user profiles associated with registered talent to identify talent that match that criteria.
  • the identified talent are then returned by the centralised management portal 201 to the sponsor dashboard for viewing on a display of the computing device 270 by the sponsor.
  • the sponsor is able to sort the identified talent, such as by social media community size, percentage of community interested in the desired interest and hobby area, ranking, engagement ievel, CPC, CPM, CTR, or the iike.
  • the sponsor creates an advertising campaign offer.
  • the application provides information relating to past advertising campaigns that are determined to be relevant to the present campaign or which achieved a measure of success.
  • the application identifies campaign attributes that are required, based on the criteria provided by the sponsor. For example, in response to criteria provided by the sponsor that requires a Twitter campaign, the application suggests reserving one or more relevant hashtags.
  • the sponsor also provides further information relating to the advertising campaign in the form of a "brief", which explains the role of the talent.
  • the sponsor also provides any specific terms and conditions associated with the advertising campaign offer.
  • the centralised management portal provides an initial set of terms and conditions to be associated with the advertising campaign offer.
  • the initial set of terms and conditions may include a set of core terms and conditions tha cannot be altered by the sponsor.
  • the initial set of terms of conditions acts as a template to be amended by the sponsor, based on the particular circumstances.
  • the sponsor submits the advertising campaign offer to the sponsor dashboard, which in step 1135 transmits the advertising campaign offer to the centralised management portal 201.
  • the centralised management portal 201 transmits the advertising campaign offer to any specific tending identified by the tending in steps 1115 and 1120, as well as to any other talent identified by the centralised management portal 201 that provide a suitable match to criteria of the advertising campaign offer.
  • the centralised management portal 201 transmits a copy of the offer to a manager associated with each talent.
  • Fig. lib is a flow diagram illustrating a method 1150 for a talent to review and accept an advertising campaign offer from a sponsor.
  • a tIER accesses the talent dashboard using the computing device 210 and sets a minimum value that the talent is willing to accept for any advertising offer.
  • an advertising offer may relate to an advertising campaign, sponsorship, endorsement, or any other commercial arrangement.
  • the talent is able to set other criteria relating to current and potential sponsors, Such criteria are used by the centralised management porta! 201 to block offers from potential sponsors that conflict with an existing sponsor.
  • the criteria may also be used to nominate certain products or industries that the talent will not represent. Such products may include, for example, tobacco products, gambling, and aicohol.
  • the criteria may also be used to nominate certain products or industries that the talent will represent. For example, the talent may nominate that the talent is willing to accept advertising offers relating to sports products or luxury goods.
  • the talent indicates the field or industry in which the talent is involved and any organisation or management group associated with the tending
  • organisations associated with the talent can access the organisation dashboard to set up co-sanctioned sponsors, and eliminate potential sponsors for talent based on existing agreements in place with the organisations.
  • the organisations can also define a set of criteria for a talent, wherein the criteria may include limits relating to minimum financial offers, reward price, acceptable industries, unacceptable industries, payment structures, and the like.
  • the centralised management portal 201 pushes received offers to a set of talent that match the attributes of the offer.
  • an offer is presented to a display of the computing device 210 as a portion of the tIER dashboard accessed by the talent.
  • An offer may include, for example, one or more of a brand or logo associated with the sponsor making the offer, an offer price, description of the advertisement, and a brand description.
  • the tending dashboard offers the talent a range of options relating to a received offer. The talent may accept the offer, decline the offer, and add the sponsor to a list of blocked sponsors if the talent decides that the sponsor does not match the vision, goal, or personality of the talent.
  • the talent uses a device on the talent dashboard to accept the offer, which transmits an acceptance message to the centralised management portal 201.
  • the talent's management through their dashboard, may be able to accept offers on the talent's behalf. If there is a dispute between the talent and the management, they can use the PDLN to discuss and resolve the issue.
  • the talent dashboard optionally includes a portion of a display region that relates to past, present, or pending offers, revenue earned from advertisements, or any combination thereof.
  • a pending offer is an offer that has been received and may have been accepted, but which has not been finalised.
  • the talent dashboard optionally provides a function to allow the talent to withdraw from a pending offer.
  • management associated with the talent may also withdraw the talent from a pending offer.
  • the talent dashboard is adapted to provide a range of information relating to individual offers, a set of offers, or ail offers relating to the talent. Such information may include, for example, revenue earned, statistics (CPM, GPC, CTR of campaign), and the like.
  • the centralised management portal 201 forwards the accepted message to the sponsor dashboard of the relevant sponsor.
  • the campaign offer is, in some regards, a tender for talent.
  • the campaign offer may be based on words or ca!fs to action that worked successfully on previous campaigns.
  • the sponsor uses the sponsor dashboard tD view user profiles associated with the accepting talent to decide which talent(s) to select for the campaign.
  • the sponsor accepts the talenfs acceptance in step 1190 by sending further messages to the talent dashboard via the centralised management portal 201.
  • the further messages optionally are copied to or sent via an organisation associated with the talent, such as a management company.
  • the talent creates content for the advertising campaign.
  • content may include, for example, one or more social media updates in the voice and personality of the talent and may be in accordance with a set of requirements sent by the sponsor.
  • requirements may include the number or type of social media platforms that are to be updated and the type of content (i.e., text, images, video) that is to be provided.
  • the centralised management portal facilitates review and approval by the sponsor of such social media updates.
  • the sponsor may decide to use the centralised management portal to moderate the advertisement copy created by the talent.
  • the centraiised management portal provides a template to assist the talent in providing the required advertising content.
  • the centralised management portal analyses the sponsor's objectives, brief, and campaign details and identifies patterns in offers advertising, such as advertising copy and images from successful campaigns.
  • the centralised management portal provides templates based on this analysis to assist the talent in providing the required advertising content.
  • a template may be based on a set of stored advertising templates.
  • the sponsor may select an advertising template for the talent.
  • the set of advertising templates is derived from past advertising campaigns associated with the sponsor or other entities registered with the centralised management portal.
  • the sponsor accepts the talent on a monthly retainer, in which case the sponsor may opt, with approval of the talent, to promote the same advertisement a predefined number of times. In this case, the updates may be automatically scheduled so that the talent does not have to manually write the advertisement, or send the advertisement again.
  • the sponsor can then schedule the social media updates for optimum exposure.
  • the centralised management porta! optionally provides suggestions for the scheduled times, based on past advertising campaign data, criteria associated with the advertising campaign, the user profile associated with the selected talent, and the talent's social media community performance.
  • Fig. 8a is a schematic is a representation of a first window 800 of a "sponsor dashboard" graphical user interface displayed to a sponsor registered with a centralised management portal.
  • the first window 800 includes an offers pane 810 that displays offers being composed by the sponsor or already composed by the sponsor.
  • the offers pane 810 includes a first campaign 820 having a first objective 822, first timeframe 824, first budget 826, first demographic 828, and first set of interests 830,
  • campaign information may include data such as awareness (amount of fans and followers reached), "CPC” (the cost the sponsor paid per click), "CRM” (the cost the sponsor paid per thousand impressions), "CTR” (the Click Thru Rate), influence level, or engagement level.
  • the campaign information is used to compose an offer to be presented to an organisation and/or talent and to identify suitable organisations and talent.
  • the offers pane 810 also includes a second campaign 840 having a second objective 842, second timeframe 844, second budget 846, second demographic 848, and second set of interests 850.
  • Fig. 8b is a schematic representation of a second window 860 of a sponsor dashboard graphical user interface displayed to a sponsor registered with a centralised management portal.
  • the second window 860 displays a set of candidates provided by the central management portal in response to an offer submitted by the sponsor.
  • the set of candidates includes, in this example.
  • Talent 1 870 has an associated user profile 871, social media ranking 872, and analytics 873.
  • the analytics 873 is a graphical representation of social media performance by Talent i over time.
  • Social media performance may be based on one or more social media platforms, number of posts, number of foilowers, number of likes, past campaign performances (and filtered by performance criteria such as awareness, CT , CPC, CPM, etc.) and the like.
  • Talent 2 875 has an associated user profile 876, social media ranking 877, and analytics 878
  • Talent 3 880 has an associated user profile 881, social media ranking 882, and analytics 883.
  • the second window 860 allows the sponsor to view information about each candidate and to monitor social media interactions made by each candidate.
  • the central management portal provides further analytical information determined by the analytics module 218 of the server 201.
  • Such analytical information may relate to social media postings, such as the dates, frequency, influenced users, content, and the like.
  • the analytical information may also relate to actions performed by the centralised management portal in relation to a talent, such as number of blocked posts, and ranking relative to other registered talent.
  • the central management portal associates that sponsor with the talent as having promoted for that particula sponsor.
  • the talent dashboard for the talent is updated to display sponsors associated with that talent.
  • the centralised management portal enables one or more controls on the sponsor dashboard to enable the sponsor to modify settings relating to social media access by the talent.
  • the sponsor may be able to impose a curfew on the talent or provide a customised block!ist. Displaying a sponsor as part of the user profile associated with a talent also enables a sponsor to identify conflicting sponsors or complementary sponsors, so that the sponsor can identify the best matching talent.
  • the user profile associated with a talent features sponsors of the talent, whether the sponsors are engaged through an association of an organisation or directly with the talent.
  • the user profile associated with a talent features information relation to past promotions or endorsements with which the talent was involved. Such past promotions or endorsements may relate to short campaigns, one-off promotions, or appearances, and the like.
  • a user profile associated with a talent includes attributes that allow the talent, or the talenfs management, to define a minimum value of any sponsorship deal, a list of preferred sponsors, and a list of blocked sponsors. Blocked sponsors may arise from a conflict with existing personal sponsors or club sponsors, or from personal preferences of the talent. For example, some talent may refuse to promote gambling, alcohol, or tobacco products.
  • CBAs collective bargaining agreements
  • Fig. 8c is a schematic representation of a third window 890 of a sponsor dashboard graphical user interface displayed to a sponsor registered with a centralised management portal.
  • the third window 890 includes a notifications pane 891, a daily spend pane 892, a campaign manager pane 893, an export button 894, and an analytics pane 895,
  • the notifications pane 891 alerts the sponsor that an advertisement has been sent.
  • the daily spend pane 892 shows the money spent by the sponsor per day on advertising.
  • the campaign manager 893 provides information relating to one or more campaigns.
  • the campaign manager 893 includes a Campaign Name, a list of Talent Used, a Status of the campaign, an Investment field, and a Return field.
  • the form of the return is dependent upon the campaign objective(s). For instance, if the goal is awareness, reach data and the number of influential people that engaged with the advertisement, fo example, is shown. Alternatively, if revenue is the only objective, then revenue data is shown.
  • revenue data may include, for example, sales figures, products sold via campaign using, for instance, Google Tracking and analytics data integrated into the application.
  • the export button 894 enables the sponsor to export selected information from the application
  • the analytics pane 895 displays information relating to one or more campaigns. Metrics displayed in the analytics pane 895 is dependent on the goals of the sponsor. For instance, if awareness if the objective, then awareness data is presented. If sales are the end game, then sales figures are offered in a tabulated o graphical format.
  • the centralised management portal configures the user profile associated with the talent such that incoming offers are diverted to the manager or are at least visible to the manager. This allows the manager to review incoming offers for suitability for that talent.
  • Management can set offer criteria such as "reward price” Industry (i.e., every industry except ⁇ , ⁇ , ⁇ ), and payment structure.
  • Such payment structures may be an option, for example, between one-off payments and an on-going retainer agreement/deal to promote the sponsor on social media.
  • Fig. 10 is a schematic representation of a window 1000 of a manager dashboard graphical user interface displayed to a sponsor and or an organisation associated with a talent whom they managed registered with a centralised management portal.
  • the manager dashboard enables a manager associated with one or more talent to monitor and control social media interaction by the talent.
  • the manager dashboard also enables the manager to manage incoming offers from sponsors.
  • the offers are targeted to one or more talent handled by the manager.
  • the offers include campaign details and the manager uses user profiles associated with the talent to identify one or more talent that might be suitable for the campaign.
  • the window 1000 includes a manager profile 1002, which allows the manager to view and edit attributes of a manager profile stored on the centralised management portal. Such attributes may include, for example, contact details, experience, areas of expertise, past and present talent with which the manager is associated, and the like.
  • the window 1000 also includes a views pane 1004 and an offers pane 1006.
  • the views pane 1004 indicates a number of views of the manage profile by other users. This is useful as a manager will be able to tell which sponsors might wish to contact him or one of his players and/or talent.
  • the offers pane 1006 includes any offers received by the manager. The manager is able to view the offers, consider the offers in light of any talent under management by the manager and then negotiate the offers on behalf of the managed talent.
  • the window 1000 of Fig. 10 also includes information relating to talent currently under management by the manager.
  • the manager is associated with Talent 1, Talent 2, and Talent 3.
  • Talent i and Talent 2 relate to the same organisation and are grouped together.
  • a first profile 1010 associated with Talent 1 includes a first user profile 1012, a first ranking pane 1014, a first analytics pane 1016, and a first offers pane 1018.
  • the offers pane 1018 provides information relating to any current accepted or pending sponsorship or endorsement deals and revenue earned from past endorsements associated with Talent 1.
  • a second profile 1020 associated with Talent 2 includes a second user profi!e 1022, a second ranking pane 1024, a second analytics pane 1026, and a second offers pane 1028.
  • the offers pane 1028 provides information relating to any current accepted or pending sponsorship or endorsement deals and revenue earned from past endorsements associated with Talent 2.
  • a third profile 1030 associated with Talent 3 includes a third user profile 1032, a third ranking pane 1034, a third analytics pane 1036, and a third offers pane 1038,
  • the offers pane 1038 provides information relating to any current accepted or pending sponsorship or endorsement deals and revenue earned from past endorsements associated with
  • the manager dashboard allows a manager to search through talent associated with the manager using filter functionality.
  • filter functionality may be used to sort information based on active campaigns, talent with pending offers, talent with new offers, current campaign data, previous campaign feedback, sport, dub, talent industry, and the like.
  • the moderating application accessed by a talent registered with the centralised management portal provides the talent with information relating to the performance of an advertising or marketing campaign with which the talent is or was associated.
  • an advertising or marketing campaign may be related, for example, to an offer proposed by a sponsor that was subsequently accepted by the talent.
  • Information relating to an advertising campaign may include, for example, metrics relating to the campaign.
  • the metrics are of interest to the sponsor, the talent, and any organisation or management associated with the talent.
  • the metrics provide insights into the social media community of the talent and how responsive that community was to the advertising campaign.
  • the information may include, for example, but is not limited to, one or more of;
  • the user profile interface 900 provides a sponsor feedback pane 930 in which feedback from sponsors is displayed. This promotes accountability from the talent, and allows the sponsor to alert other sponsors as to whether that particular talent was good or bad for a particular advertising campaign, Feedback may be provided, for example, in the form of star rating and comments. Such feedback motivates holds the talent accountable to perform their best. Feedback may be provided in relation to one or more aspects of the campaign and may include, for example;
  • the user profile interface 900 may also display detailed information and analysis relating to past and present offers relating to the tended. Such information and analysts may include, for example, revenue earned, awareness, CRM, CPC, CTR of a campaign, and the like.
  • Tending now use social media as an inexpensive way to communicate with each other, however tending often expose them to negative or unwanted media attention due to misplaced comments, discussions, and sharing potentially sensitive information pubiically with other talent, managers and associated organisations.
  • a further functionality associated with the centralised management portal is a private distribution list network (PDLN), which provides a secure means of communication for tended, management associated with the tended, and an associated organisation.
  • PDLN private distribution list network
  • One implementation uses Secure Sockets Layer (SSL) to provide communication security for communications among registered users of the centralised management portal.
  • SSL Secure Sockets Layer
  • the PDLN prohibits registered users from sharing posts outside the centralised management portal environment.
  • communications via the PDLN may be subjected to blocklists, whitelists, and other moderating functions, as described above.
  • the centralised management portal uses existing social media network APIs to facilitate communication between users of the centralised management portal.
  • the centralised management portal uses Facebook's Messenger service, using Facebook's API, to facilitate communication between users of the centralised management portal.
  • the centralised management portal uses Twitter's Direct Messages to facilitate communication between users of the centralised management portal.
  • other soda! media networks may be used to facilitate the communication between users.
  • a Secure Sockets Layer (SSL) is used in conjunction with the use of the APIs to increase security of communication.
  • the centralised management portal itself transmits messages between registered users in combination with the SSL to enhance security.
  • One arrangement enables an organisation to establish a list of contacts for a talent.
  • the organisation uses the organisation dashboard to add or delete registered talent from a user profile associated with a specific talent.
  • the list of contacts is updated in the user profile and uploaded to a talent dashboard accessed by the specific talent. Consequently, the talent dashboard only provides a list of approved contacts with whom the specific talent can communicate.
  • the talent ca then compose and share messages with an individual on the list of contacts.
  • the talent can also define groups of contacts from within the list of contacts and send group messages to all members of a defined group.
  • the organisation can also toggle communication via the PDLM on and off using the Switch functionality.
  • the centralised management portal optionally provides a predictive ratings feature, which provides a user with a rating in relation to a proposed or blocked posting to a social media platform.
  • the rating is an indication on a predefined predictive scale that represents the impact that a proposed posting might have or a blocked posting would have had if the posting had been published on the social media platform.
  • the predictive scale is a range from 0 to 100 and a score of 0 represents no potential reputational damage or even a maximum positive result while a score of 100 represents disastrous and irreparable reputational damage.
  • the predictive scale and associated rating may be implemented in many ways, such as a number of stars or other indicia or a different range of numbers, without departing from the spirit and scope of the present application.
  • the rating may be a combined (global) rating of the impact to an individual, any organisation associated with the individual, and any sponsors associated with the individual. Alternatively, separate ratings may be provided for each of the individual, any organisations associated with the individual, and any sponsors associated with the individual. Further, a combination of a global rating and individual ratings may also be provided.
  • the predictive ratings feature is used in conjunction with the blocker feature to reinforce to a user the value of the features of the centralised management portal, by confirming that the blocker functionality is working and providing a rating of the scale of negative impact that has been averted.
  • the storage medium 205 of the server 20i stores predictive data relating to historical social media crises or events
  • the storage medium 205 stores predictive data relating to one or more policies of an organisation or sponsor associated with one or more registered users of the central management portal.
  • policies provide a framework of actions and corresponding outcomes.
  • the actions may include both positive and negative actions and the corresponding outcomes may include rewards and penalties.
  • the storage medium 205 stores a combination of data relating to historical social media crises and data relating to one or more policies.
  • each historical social media event or policy entry is stored as a record in a database implemented using the storage medium 205, wherein each record includes a plurality of fields.
  • Such fields may include, for example, date, social media platform, country of origin, sport or discipline, number of fans or followers of the user or talent involved in the particular crisis, and a profile ranking for the talent before and after the crisis.
  • the sport or discipline field may be used to distinguish between different sports, entertainment categories, political patties, and the like, depending on the crisis and the particular application. Further fields may include, for example, the nature and extent of any bans, fines, or other penalties imposed on the relevant talent as a consequence of the respective social media crisis.
  • the stored historical social media crises may include information relating to events associated with a particular user, events associated with one or more other users, or any combination thereof.
  • Each stored historical social media crisis is associated with a rating on the predictive scale.
  • the analytics module 218 uses the ratings and fields associated with th stored historical social media crises to determine a potential impact score by analysing attributes of a current proposed or blocked posting with historical crises.
  • the potential impact score provides an indication of potential impact that might arise from a posting to a social media portal and may a measure of impact from a sociaf media perspective (e.g., number of people reached, number of likes, number of re-posts, publication in other media), a measure of impact from a commercial perspective (e.g., potential revenue earned or lost), or a combination thereof.
  • the stored historical social media crises may include 5 events relating to footballers who have posted to Twitter using expletives in relation to referees. Based on the actual fallout that occurred from those crises and the measurable damage to the footballers themselves, their associated organisations (i.e., football clubs), and any relevant sponsors, each crisis is associated with a rating.
  • the blocker functionality blocks the post from being submitted to Twitter.
  • the analytics module analyses the blocked posting and identifies keywords and other attributes relating to the user. The analytics module then compares the blocked post and the attributes of the footballer with the stored historical crises.
  • the application analyses the said post and correlates the post with the repercussions imposed by the organisation, such as may be presented in a policy associated with the organisation.
  • the analytics module determines a potential impact score.
  • the rating returned to the footballer as an indication of the size of any potential public relations crisis that has been averted is dependent on the potential impact score.
  • the analytics module 218 analyses a proposed posting or a blocked posting to identify any keywords, hashtags, labels, and the like that are present in the posting, along with identifying the social media platform to which the posting was to be made.
  • the analytics module then interrogates the social network of the user for the identified social media platform to determine a social reach score. For example, if a user attempts to post to Twitter and the blocker module blocks the post, the analytics module analyses the post for hashtags and other labels and then examines how many people would have seen the said post on the intended social media network, in this case Twitter.
  • the social reach score is dependent on the number of followers, friends, or fans of the user.
  • the analytics module identifies the number of followers, friends, or fans associated with the followers, friends, or fans of the user in order to determine the social reach score. This can be particularly important if the user has relatively few followers of their own, but one or more of those followers is particularly influential and has many followers. Some followers may be influential in offline media such as traditional journalism, newspapers, television, news reports, and the like, A list of all influential individuals, including those with an offline influence, are recorded and presented to the user (and Club and management dashboards) within their application.
  • the rating returned to the user as an indication of the size of any potential public relations crisis that has been averted is dependent on the social reach score.
  • the rating returned to the user as an indication of the size of any potential public relations crisis that has been averted is dependent on the social reach score in combination with the potential impact score.
  • the predictive rating may returned as a single score or may optionally be returned with a set of associated analytics.
  • Such analytics may include, for example, the number of people who would have seen the post, names of influential people and companies who would have seen the post, if the post had not been blocked. Further analytics for a politician may include for instance the decrease in approval rating and fines that were avoided.
  • Additional analytics for a Talent such as a footballer may include the fine and other repercussions avoided if the post had have been published to the public.
  • the predictive rating score each time a negative update is blocked, reminds users that the moderating application is working and shows the predicted return on investment gained.
  • Fig. 12 is a flow diagram illustrating a method 1200 for determining a predictive rating.
  • the method 1200 begins at a Start step 1205 and proceeds to step 1210 in which a user of the moderating application submits a post.
  • the post may be a proposed post for which the user wants to see the potential impact.
  • the post may be a post that was blocked by the blocker functionality.
  • the blocker functionality blocks the post or the user submits a request to preview potential impact that might result from the post.
  • Control passes to step 1220 in which the moderating application analyses content of the post to determine the relevant social media platform for which the post was intended.
  • the moderating application optionally analyses the post for other content, such as keywords and hashtags, which may have an influence on the potential reach of the post. For example, a post submitted to Twitter with a hashtag relating to a highly trending event would have a greater potential reach than a post without that hashtag.
  • Control passes to step 1225, in which the moderating application examines the reievant social media platform to determine the potential reach of the post.
  • the potentia! reach may be a function of a number of parameters, including the number of followers and the influence of each of those followers, The potentia! reach may also be a function of the number of followers associated with each follower of the user.
  • the potential reach may include the number of people who would have seen the post given the keywords and Hashtags used in the post.
  • the moderating application examines posting histories of the followers to determine the likelihood that each follower would share content posted by the user.
  • the moderating application determines a social reach score based on one or more parameters, which may include, for example, one or more of the geographical location of the user, timing of the post, and tendencies of the social network of the user, wherein such tendencies may include the number and type of followers and the historical actions of those followers.
  • the moderating application returns a potential impact score.
  • the global predictive rating is dependent on one or both of th social reach score and the potential impact score.
  • generating the predictive rating includes publishing the predictive rating to one or more dashboards accessible by the user, an organisation associated with the user, and/or sponsors associated with the user.
  • generating the predictive rating includes publishing the data rating to one or more of the user, an organisation associated with the user or a sponsor associated with the user by sending an alert indication, as described above, which may include, for example, an email, SMS, M S, or other communication, or a visual or audible alert on an organisation dashboard or sponsor dashboard.
  • Control passes to step 1250 and the method 1200 terminates.
  • Fig. 13 is a schematic block diagram representation of a social network 1300 of a user, which may be used by the moderating application in step 1225 of Fig 12.
  • the social network 1300 includes a central social media platform account 1300 associated with the user.
  • the social media platform account is associated with a number of followers 1305, A first subset of the followers are categorised as influences, indicating that each of those followers has a certain level of influence due to their respective social media accounts.
  • a second subset of followers are categorised as second degree influencers, due to a certain level of influence exercised by one or more of their own followers.
  • the level of influence exercised by a follower may be determined in many ways, including for example, ratings provided by Kred, Kiout, Peer Index, or other utility.
  • the moderating application examines properties and tendencies of second, third, fourth, or any deeper level of followers to provide a more extensive insight into the potential reach of a particular user.
  • the moderating application examines a history of each follower to determine a likelihood of that follower re-posting content submitted by the user in question. This may be based on the tendency of each follower in the past to do so. For example, if the follower engages 5 times out of 10, then statistically, the probability is 0.5.
  • the moderating application analyses social media followers like TwsstReach and Radian ' 6, in order tD recognise who are the "influencers" including journalists and other social media profiles with relatively large followings.
  • the application analyses potential influencers connected with direct followers. For instance, if there is a particularly active follower with little influence, however his or her direct follower is someone with great influence, this is noted.
  • a prediction of the likelihood of that follower sharing or commenting on the blocked post is used to statistically analyse the real potential reach of a social media posting by the user. For example, if User A is the direct follower of the user who was to post the blocked content, and if User B is connected with User A and has 30,000 followers and 7/10 times User B re-posts content posted by User A, then the prediction of User B sharing/commenting on a post by the original user is 0.7 times 30,000 as the predicted reach.
  • Influencers are ranked based on their influence score.
  • the moderating application integrates with an existing rating platform such as Kiout or Kred or Peerlndex to determine an influence score for each follower.
  • the moderating application analyses past social media postings of the user and shows the interaction level and determines which followers are most likely to interact (share the post or comment on the post).
  • the moderating application analyses aspects of a proposed post, including but not limited to hashtags and keywords used, to determine potential reach. The potential reach (and who is reached) is based on the time of the post.
  • the moderating application searches the global server/database for historical social media crises with similar characteristics, The application then cross-references the similar crisis events to determine a predictive rating.
  • the moderating application transmits a notification to one or more of a tafent dashboard, organisation dashboard, or sponsor dashboard every time the application blocks a social media update and prevents a potential disaster in the social media world.
  • identities are protected so that other application users do not know who posted the blocked inappropriate update.
  • this screen is populated every time the application biocks a social media update.
  • Fig. 14 is a schematic block diagram representation of components used in steps 1235 and 1240 of Fig. 12 to determine a potential impact score.
  • the analytics module 218 receives first data relating to historical social media crises that are stored in the database 205. Further, the analytics module 218 receives second data from the moderating application relating to the current proposed or blocked post. The analytics module 218 cross-references the second data with the first data to determine potential commercial and personal impacts associated with the post. The analytics module processes the commercial and personal impacts to determine a potential impact score.
  • sponsors are able to supply content which is submitted to the moderating application and then parsed using the predictive rating functionality to determine the potential impact of posting that content either through an account associated with the sponsor itself or through an account associated with a particular talent.
  • the moderating application analyses the submitted content and applies the same analysis based on the account or accounts from which the content is to be submitted.
  • the sponsor can evaluate potential reach that may result from engaging with different talent.
  • the predictive scale and the associated rating can be adapted such that one end of the predictive scale indicates maximum potential sponsorship return and the opposing end of the predictive scale indicates minimum potential sponsorship return or even adverse sponsorship return.
  • the predictive rating functional ity is combined with the offers functionality described above to enable a sponsor or potential sponsor to evaluate the social reach and thus commercial value of existing or prospective brand ambassadors,
  • the central management portal optionally provides a rankings data analytics function that enables an organisation or sponsor to present a request to a specified talent or group of talent.
  • a representative of the organisation or sponsor uses the organisation dashboard or sponsor dashboard to send a request, which is transmitted to the central management portal.
  • the central management portal then transmits the request to the application executing on a computing device accessed by the specified talent or to applications executing on multiple computing devices accessed by the group of talent.
  • the specified talent or group of talent are then able to communicate in relation to the request using the Private Distribution List Network.
  • the organisation or sponsor uses the request to present the specified talent or group of talent with content, or guidelines of content, to be posted to one or more social media platforms.
  • the request optionally includes a time nominated by the organisation or sponsor at which the content is to be posted. The time may be a specific time or a time range. If the talent approves the request, the talent then posts a relevant posting to the nominated social media platform(s at the specified time.
  • the moderating application enables the talent to schedule a post for submission to one or more registered social media platforms.
  • a football club is able to send content as a request to each footballer registered with that dub.
  • Each footballer in that club receives the request and submits a post or schedules a post to one or more social media platforms at the nominated time. If no time is nominated, the footballer is able to post the content at a time of his or her choosing.
  • the Club/Sponsor can request that tafent share/comment/re- post a particular social media comment.
  • the tIER(s) are updated via a notification within the moderating application.
  • the moderating application redirects the talent from the notification to the social media post to comment/share within the moderating application.
  • the "countdown timer" is used to notify the talent within the moderating application when it is time for the talent to comment/share a particular social media posting. As described above in relation to the moderating application, the countdown timer is displayed at the bottom of a screen of a computing device accessed by the talent.
  • the talent can schedule their comment/share from within the moderating application so that the talent does not have to do so at a later time.
  • the comment is then checked via the moderating application's settings, including the Blocker, prior to being sent.

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Abstract

La présente invention concerne un portail de gestion centralisée pour modérer une interaction de média social d'un talent. Le portail comprend un serveur central (201), un tableau de bord de talent, un tableau de bord d'organisation et une application de modération. Le serveur central (201) comprend une base de données de talents pour stocker un profil d'utilisateur associé au talent, le profil d'utilisateur comprenant un ensemble personnel de plateformes de média social avec lesquelles le talent est enregistré et un ensemble d'attributs associés à un accès à l'ensemble personnel de plateformes de média social. Le tableau de bord de talent est conçu pour fournir une première interface afin que le talent interagisse avec l'ensemble de plateformes de média social. Le tableau de bord d'organisation est conçu pour fournir une seconde interface pour qu'une organisation associée au talent surveille des interactions de média social par le talent, la seconde interface permettant à l'organisation de modifier au moins l'un de l'ensemble d'attributs du profil d'utilisateur. L'application de modération modère des publications soumises par le talent par l'intermédiaire du tableau de bord de talent, conformément à l'ensemble d'attributs du profil d'utilisateur.
PCT/AU2014/000656 2013-06-26 2014-06-26 Portail de gestion centralisée pour média social WO2015006797A1 (fr)

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AU2013902341A AU2013902341A0 (en) 2013-06-26 A centralised management portal for social media comprising of social media feeds
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AU2013904695A AU2013904695A0 (en) 2013-12-03 A centralised management portal for social media
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US20180089722A1 (en) * 2016-09-26 2018-03-29 Justin Schulte Social media advertising system and method
US10523769B2 (en) 2016-08-23 2019-12-31 International Business Machines Corporation Facilitation of communications to another party using cognitive techniques
US10789355B1 (en) 2018-03-28 2020-09-29 Proofpoint, Inc. Spammy app detection systems and methods
US10909146B2 (en) 2015-12-07 2021-02-02 Microsoft Technology Licensing, Llc Providing automated hashtag suggestions to categorize communication
US11194876B2 (en) 2019-01-17 2021-12-07 International Business Machines Corporation Assisting users to interact with message threads on social media
US20230016916A1 (en) * 2021-06-30 2023-01-19 Opendorse, Inc. System and method for determining activity pricing
US11887130B2 (en) 2020-09-11 2024-01-30 International Business Machines Corporation Computer application content detection and feedback

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US20110258561A1 (en) * 2010-04-14 2011-10-20 Media Logic, Usa, Llc Method, system and program product for participating in social media sites on behalf of entity
US20130110922A1 (en) * 2011-10-31 2013-05-02 Hearsay Labs, Inc. Enterprise social media management platform with single sign-on

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US20110258561A1 (en) * 2010-04-14 2011-10-20 Media Logic, Usa, Llc Method, system and program product for participating in social media sites on behalf of entity
US20130110922A1 (en) * 2011-10-31 2013-05-02 Hearsay Labs, Inc. Enterprise social media management platform with single sign-on

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10909146B2 (en) 2015-12-07 2021-02-02 Microsoft Technology Licensing, Llc Providing automated hashtag suggestions to categorize communication
US10523769B2 (en) 2016-08-23 2019-12-31 International Business Machines Corporation Facilitation of communications to another party using cognitive techniques
US20180089722A1 (en) * 2016-09-26 2018-03-29 Justin Schulte Social media advertising system and method
US10789355B1 (en) 2018-03-28 2020-09-29 Proofpoint, Inc. Spammy app detection systems and methods
US11615182B2 (en) 2018-03-28 2023-03-28 Proofpoint, Inc. Spammy app detection systems and methods
US11194876B2 (en) 2019-01-17 2021-12-07 International Business Machines Corporation Assisting users to interact with message threads on social media
US11887130B2 (en) 2020-09-11 2024-01-30 International Business Machines Corporation Computer application content detection and feedback
US20230016916A1 (en) * 2021-06-30 2023-01-19 Opendorse, Inc. System and method for determining activity pricing

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