WO2015001386A1 - Advertising during switching channels on tv - Google Patents

Advertising during switching channels on tv Download PDF

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Publication number
WO2015001386A1
WO2015001386A1 PCT/IB2013/055455 IB2013055455W WO2015001386A1 WO 2015001386 A1 WO2015001386 A1 WO 2015001386A1 IB 2013055455 W IB2013055455 W IB 2013055455W WO 2015001386 A1 WO2015001386 A1 WO 2015001386A1
Authority
WO
WIPO (PCT)
Prior art keywords
platform
advertisement
advertisements
video
video platform
Prior art date
Application number
PCT/IB2013/055455
Other languages
French (fr)
Inventor
Sladjana MILUTINOVIC
Original Assignee
Milutinovic Sladjana
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Milutinovic Sladjana filed Critical Milutinovic Sladjana
Priority to PCT/IB2013/055455 priority Critical patent/WO2015001386A1/en
Publication of WO2015001386A1 publication Critical patent/WO2015001386A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383—Accessing a communication channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • Advertisements during TV shows do not require viewing with DVR equipement for TV. Lots of users skips ads. Ad skipping will become a lot more commonplace when number of DVR households increase from 40% now to 47% what is expected in 2015.
  • the average TV viewer for an hour change the channel ( by statistics) 3.6 to 4.2 times. While the viewer changes the channel he watch TV . He is focused on TV .Every time when user change channel at the TV screen appears a banner with advertisement . Banner stays for some time and after that time disappears until the next change of channels.
  • the present invention provides a system and a method in a television advertisement and displaying advertisement on TV through the interface of any public tv broadcast provider (antenna, cable, IPTV,ATSC,Dish) or digital content distribution .
  • User equipement at the moment (when button for change channel is pressed on the remote control or on the interface for channel change ) send a request for change channel to own platform.
  • Platform send request for advertisement to the advertisement platform .
  • Advertisement platform answer with advertisement .
  • TV platform receives advertisement.
  • TV platform send advertisement to user TV through own interface.
  • the characteristic of the present invention lies in that: people change the chanel on tv every 15 minutes. That is large number for possible advertisement space. Advertising platform is possible to implement independently or integrate in CATV / MMDS / IPTV / DTH or other TV operator platform for distributing TV signal.
  • Figure 1 descibe the method for advertisement during channel change.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

TV users skiping advertisements on TV. Methods and apparatus are provided for providing advertisements in an advertisement providing apparatus. Advertising refers to changing channels on the TV. TV Equipment ask for commercials from video platform. Video platform requires advertising from the advertisements server on advertisements platform. advertisements platform finds the ad. Advertisements platform send advertisements to video platform. Video platform sends advertising on the user's TV.

Description

Advertising during switching channels on TV
Advertisements during TV shows do not require viewing with DVR equipement for TV. Lots of users skips ads. Ad skipping will become a lot more commonplace when number of DVR households increase from 40% now to 47% what is expected in 2015. The average TV viewer for an hour change the channel ( by statistics) 3.6 to 4.2 times. While the viewer changes the channel he watch TV . He is focused on TV .Every time when user change channel at the TV screen appears a banner with advertisement . Banner stays for some time and after that time disappears until the next change of channels.
In view of the above, the present invention provides a system and a method in a television advertisement and displaying advertisement on TV through the interface of any public tv broadcast provider (antenna, cable, IPTV,ATSC,Dish) or digital content distribution .
When TV viewer (end user) press a button on the remote control to change the channel on his TV will show advertisement.
User equipement at the moment ( when button for change channel is pressed on the remote control or on the interface for channel change ) send a request for change channel to own platform. Platform send request for advertisement to the advertisement platform . Advertisement platform answer with advertisement . TV platform receives advertisement. TV platform send advertisement to user TV through own interface.
The characteristic of the present invention lies in that: people change the chanel on tv every 15 minutes. That is large number for possible advertisement space. Advertising platform is possible to implement independently or integrate in CATV / MMDS / IPTV / DTH or other TV operator platform for distributing TV signal.
Figure 1 descibe the method for advertisement during channel change.
Figure 2 showing appearance on users TV.
Many companies are investing money in advertisements that will not be seen because of the ability to pause and rewind.
Methods ensure that advertising will be seen, as long as the user changing the channel certainly looking at TV.
Companies will invest in advertisements wich will be seen. It is great potential because of large number of switching channels. TV operators could make revenue from companies that advertise.

Claims (1)

  1. TV user press the button on the remote control or change the chanel on some other way. At that moment his equipement request channel cange and ad from own video platform. When video platform recives request for add , video platform send request to advertisement platform for new ad. Advertisement platform find ad in database . Advertisement platform send ad to video platform, video platform show advertisement on users TV throught own interface like on the image Figure1. Advertisement holds defined time and after that defined time disappears until next chanel change of channel .
    Advertisement platform could be stand alone platform or platform integrated in video platform.
PCT/IB2013/055455 2013-07-03 2013-07-03 Advertising during switching channels on tv WO2015001386A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IB2013/055455 WO2015001386A1 (en) 2013-07-03 2013-07-03 Advertising during switching channels on tv

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IB2013/055455 WO2015001386A1 (en) 2013-07-03 2013-07-03 Advertising during switching channels on tv

Publications (1)

Publication Number Publication Date
WO2015001386A1 true WO2015001386A1 (en) 2015-01-08

Family

ID=49486511

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2013/055455 WO2015001386A1 (en) 2013-07-03 2013-07-03 Advertising during switching channels on tv

Country Status (1)

Country Link
WO (1) WO2015001386A1 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010093189A2 (en) * 2009-02-12 2010-08-19 주식회사 바이텍앤콤 Broadcast receiving apparatus and control method for displaying advertisement image during change of channels
EP2237549A1 (en) * 2009-04-02 2010-10-06 Koninklijke KPN N.V. Playing out interludes when switching IPTV channels
EP2276246A1 (en) * 2008-02-25 2011-01-19 Nam, Ki-Won System for controlling automatic exposure of broadcast advertisement data and method for same
US20110088061A1 (en) * 2009-10-14 2011-04-14 Google Inc. Displaying advertisements on blank television output
EP2403243A1 (en) * 2010-06-30 2012-01-04 Alcatel Lucent Mechanism for inserting display content in IPTV

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2276246A1 (en) * 2008-02-25 2011-01-19 Nam, Ki-Won System for controlling automatic exposure of broadcast advertisement data and method for same
WO2010093189A2 (en) * 2009-02-12 2010-08-19 주식회사 바이텍앤콤 Broadcast receiving apparatus and control method for displaying advertisement image during change of channels
EP2237549A1 (en) * 2009-04-02 2010-10-06 Koninklijke KPN N.V. Playing out interludes when switching IPTV channels
US20110088061A1 (en) * 2009-10-14 2011-04-14 Google Inc. Displaying advertisements on blank television output
EP2403243A1 (en) * 2010-06-30 2012-01-04 Alcatel Lucent Mechanism for inserting display content in IPTV

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