WO2014185651A2

WO2014185651A2 - Method for providing integrated management service for creative products in cultural arts reflecting needs of requester

Info

Publication number: WO2014185651A2
Application number: PCT/KR2014/003972
Authority: WO
Inventors: 신창중
Original assignee: Shin Chang Joung
Priority date: 2013-05-16
Filing date: 2014-05-02
Publication date: 2014-11-20
Also published as: WO2014185651A3; KR20140135626A; JP2016519820A; CN105027156B; KR101569905B1; CN105027156A; HK1216559A1; JP6137583B2; US20150371289A1

Abstract

Disclosed is a method for providing an integrated management service for creative products in cultural arts reflecting needs of a requester. The method for providing the integrated management service for the creative products in the cultural arts reflecting the needs of the requester according to an embodiment of the present invention comprises the steps of: (i) receiving, as an input, basic information and survey information in which the needs of the requester are reflected, from the requester who has appreciated or is to appreciate a particular creative product; (ii) classifying a level of the requester on the basis of the needs of the requester included in the input basic information and survey information, and registering a result of the classification in a database together with the basic information, the survey information, and creative product identification information on the creative product; and (iii) providing a selective and limited service according to the classified level of the requester, when the requester requests detailed information on the particular creative product.

Description

How to provide integrated management service for culture and art creations reflecting the requester's needs

The present invention relates to a method for providing integrated management service for culture and art creations reflecting the needs of the requester, and more specifically, to a method for providing appreciation information and an evaluation service for culture and art creations and an online-self creator management interworking system. It is about.

In various fields related to cultural arts, people of various purposes, such as creators, viewers, sellers, buyers, curators or consultants of cultural arts, play their roles in different areas related to cultural art creations.

However, many sectors related to cultural art have been stagnant due to differences in social and economic perspectives at home and abroad and regional differences in cultural arts enjoyment opportunities. Above all, the phenomenon was further exacerbated by the lack of an active effort and an integrated system for creators to engage both viewers and buyers in the art market, as well as the lack of common and universal criteria for appreciation and the value of works. have. In particular, the culture and arts market has specificities that cannot be simplified by the principles of the general goods market. The reason is that a simple comparison is not possible to set aesthetic value between creations as a good.

In today's modern society, the needs of consumers around general products are not simple, but the trend is changing by exchanging tastes, tastes, self-realization values and meanings. Furthermore, the value-added evaluation of creations of culture and art requires demanding aesthetic value or intellectual enjoyment for self-realization from simple love or investment value.

In addition, the creators have been vaguely creating activities without any information about the needs of universal viewers or buyers in the process of producing their works. However, creators also have a strong need to know and respond to the needs of viewers and buyers about their creations and to create creative activities.

The problem to be solved by the present invention is to provide the requester with the appraisal information and emotion evaluation information for the creation, and then continuously update the requestor (for example, customer) evaluation or response information to the creator, cumulative customer Through evaluation and visit history of the creator, the creator can later reflect on the production of his work and the creator can update the new information of the creator himself.

Another problem to be solved by the present invention is to receive information from a customer who has viewed or watched a creation, and stores it in a database. To provide a customized or selective / limited appreciation information service, a healing information service, an appraisal service, or a self-consulting service for a creative work.

Method for providing a culture and art creation integrated management service reflecting the requester's needs according to an embodiment of the present invention (i) receiving the basic information and the questionnaire information reflecting the requester's needs from the requester to view or appreciate a particular creation ; (ii) classify the level of the requestor based on the requester's needs included in the basic information and questionnaire information input, and classify the result along with the basic information and questionnaire information and the creation identification information for the creation. Registering with the database; (iii) if there is a request for detailed information on the specific creation from the requestor, providing selective and limited services according to the level of the requestor classified.

Here, the questionnaire information related to the creation includes at least information related to an interest level, a purpose, or a preference level of the creation, and also includes information reflecting the needs of the requester who views or views the creation.

In addition, when the level of the requestor is 'low', the selective and limited service is preferably a service that provides only the appreciation information about the creation to the requester.

In addition, when the level of the requestor is 'up', the selective and limited service may be a service that provides at least one of appreciation information about the creation, emotion evaluation information on the creation, and appreciation therapy information. .

The appreciation treatment information may be information for healing the psychological / emotional state identified after analyzing the cumulative preference or need information of the requestor to determine the psychological / emotional state of the requestor.

Here, the appraisal information may be used for the purpose of confirming the appropriate selling / buying time point for buying the currently undervalued creations in accordance with the requestor's needs and selling them to the market when the value is increased later. 1) general appraisal information, (2) investment appraisal information, and (3) collectible appraisal information.

Here, (1) the general appraisal information is preferably for trading purposes, that is, the appraisal appraisal information for the enjoyment of the creation, and (2) the investment value appraisal information is the return on investment such as auction, auction, bidding, etc. For the purpose of expectation, appraisal information is recommended to avoid the epidemic of the epidemic, and (3) the collectible appraisal information is accompanied by the enjoyment value for self-realization, trends in the price of works, It is desirable to evaluate the future value of works owned by individuals, organizations, institutions, or public facilities through analysis of the current status and activities of artists, and to evaluate the timing of disposal and sale.

In addition, the method for providing a culture and art creation integrated management service reflecting the requester's needs according to an embodiment of the present invention is assigned to the creator of the creation of the creator code number, and assigned to the creation identification information for the creation and stored in a database To build a database for each level of creation.

Here, the creator code number is information for distinguishing the creator from other creators, and the creation identification information is information for identifying the creation from other creations, and includes a unique number, a unique code, a unique recognition information, an image pattern, Or a barcode.

In addition, the database of the creation level, the background or year of the creation, the activity history of the creator, history information, the age or survival of the creator, the materials used in the creation, the size and weight of the creation, labor time required to complete the creation, It is divided into levels by the issue and creativity of the creation, the production speed, the popularity, scarcity, uniqueness (similarity of similar works), the fan sales rate of the creation, the appreciation and evaluation of the viewers, and the general criticism of the expert.

In addition, the method for providing a culture and art creation integrated management service reflecting the needs of the requester according to an embodiment of the present invention further comprises the step of performing the steps (i) to (iii) repeatedly; And providing, in conjunction with self-consulting information for the creator, a visit history reflecting the requestor's evaluation or needs accumulated through the steps.

In addition, the culture art creation integrated management service providing method reflecting the requester's needs according to an embodiment of the present invention, when there is a service request from the artist who created the specific creation, the requestor's evaluation or needs accumulated in the database is reflected Providing a self-consulting service to the creator to allow the information to be reflected in the production of their own creations.

In addition, the method for providing a culture and art creation integrated management service reflecting the requester's needs according to an embodiment of the present invention, by the self-consulting service provided to the creator, the content or new information directly updated by the creator is updated in the database And providing the updated database to the requestor requesting the viewing information.

According to the present invention, it is possible to provide a personalized or selective appreciation information service or emotion evaluation service for each customer, and by providing the creator with self-consulting information for the creator, the creator through the accumulated customer evaluation or visit history So that creators can later incorporate it into their productions. It has the effect of satisfying both customer and creator needs.

1 is a schematic system configuration diagram for applying a method for providing a service for managing a culture-art creation reflecting the needs of a requestor according to an embodiment of the present invention;

2 is a block diagram showing the configuration of a culture and art creation integrated management server of FIG.

3 is a view for explaining the integrated management service providing method of the culture and art creations according to an embodiment of the present invention, and

FIG. 4 is an additional view for explaining a method for providing an integrated management service of a culture and art creation according to an embodiment of the present invention, following FIG. 3.

Creation in the present invention is a broad concept that can include all of the literary creations, music creations, theatrical creations, art creations, architectural creations, photographic creations, video creations, figure creations, published works, etc., more preferably or negotiated The concept refers to the creations in the field of cultural arts.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic system configuration diagram for applying a method for providing a service for managing a culture-art creation reflecting the needs of a requestor according to an embodiment of the present invention.

Referring to FIG. 1, the present invention includes a culture and art creation integrated management server 100 and user terminals 10. Culture and art creation integrated management server 100 and the user terminal 10 is communicatively connected through a communication network. Here, the communication network may include both a local area network, a long distance communication network, a wired / wireless communication network, the Internet network, and the like.

In addition, the culture and art creation integrated management server 100 is linked with the Ministry of Culture, Sports and Tourism (hereinafter referred to as the Ministry of Culture 50), which is a government department, to perform various cooperation with the Ministry of Culture 50 regarding the implementation of the present invention. have.

FIG. 2 is a block diagram illustrating a configuration of a culture and art creation integrated management server of FIG. 1. Referring to FIG. 2, the culture and art creation integrated management server 100 includes a control module 110, a communication module 120, an input module 130, a database for appreciation classification 140a, and a database for creation level 140b. The storage module 140, the appreciation information service module 150, and the emotion evaluation service module 160 are included. The appraisal information service module 150 and the appraisal evaluation service module 160 are modules for providing appreciation information and appraisal services reflecting their needs to customers, each of which is a appraisal classification database 140a and a creation level database 140b. Can be configured based on

The database for appreciation classification 140a may be constructed based on the genre according to the situation of the culture and art creation, and specifically based on the faithful description of the work, historical information, the subjectivity of the artist, the theory of aesthetic formativeness, the taste preference of the viewer, etc. Thus, cultural and artistic creations can be classified into genres and made into a database.

The creation level database 140b may be classified into a database based on the unique information of the creators and the creations, by dividing the culture and art creations by the creator and the creation level (that is, by value classification). In order to provide an online self-consulting service for a creation according to an embodiment of the present invention, the creation level database 140b must be pre-built.

Creator code information is provided to the creator for the dictionary construction of the creation level database 140b. Creators who have been assigned a creator code number can upload their basic information and their creations to a database for each creation level. The creation integrated management server 100 may assign creation identification information to the corresponding creation on the basis of the order of uploading the creation, etc., and then store it in the creation level database 140b. Here, the creator may be those who want to register the creation in the culture and art creation integrated management server 100 to confirm the evaluation or response information of the customer and reflect it in the creative activity.

The creator code number and creation identification information may be implemented as a unique number, unique code, unique identification information, image pattern, barcode, etc. of the creator and the creation. The creation level database 140b is constructed based on the creator code number and the creation identification information. More specifically, the creation background or year of the creation, the activity history of the creator, history information, the age or survival of the creator, the creation The materials used, the size and weight of the creation, the time spent to complete the creation, the issue and creativity of the creation, the production speed, popularity, scarcity, uniqueness (similarity of similar works), the sales rate of the creation, and the appreciation of the viewer. Databases can be built at the level of creators and their creations (ie, by value classification), reflecting a variety of factors, including assessments and expert reviews.

3 is a view for explaining the integrated management service providing method of the culture and art creations according to an embodiment of the present invention.

First, in relation to a creation, a process of registering with a database by receiving basic information of customers or writers may be performed (S310). Here, the customers providing the basic information may include a viewer who wants to appreciate the creations or a purchaser who wants to purchase the creations, and the artist providing the basic information registers the creation in the culture and art creation integrated management server 100. It can be the creators who want to check the evaluation or response information of the customer and reflect it in the creative activities. On the other hand, the basic information of the creators, that is, writers may be input by the creator in the basic information providing step of step S310 and registered in the database, or in another embodiment may be stored in advance in the database for each creation level 140b as described above. .

The basic information registered in the above-described database includes information about the age, hobby, education, career, purpose, whether the customer or the writer of the service requester (customer), the viewer, the buyer and the creator (S320). That is, in one embodiment of the present invention, these basic information is for sorting a level for receiving appraisal information and emotion evaluation service for a culture and art creation, and an online self-consulting service for a creation according to an embodiment of the present invention. The confirmation procedure may be each need information or membership information.

According to an embodiment of the present invention, the users of online self-consulting service for the cultural art creation appreciation and appraisal and the creation according to the embodiment of the present invention register on a web page (not shown) provided by the server 100. After the login (ex: download, registration) will be able to receive the service according to the present invention. Alternatively, in another embodiment, some or all of the creation appreciation service provided by the website of the present invention may be provided to users who do not register as a guest (guset).

First, a case where a person registered as a customer accesses a web page provided by the server 100 according to the present invention through the input basic information will be described first.

When the customers according to the present invention access the web page provided by the culture and art creation integrated management server 100 to view the registered creations (such as when logged in as a member or using as a guest), integrated management of culture and art creations The server 100 may request survey information related to a specific creative to check the needs of the customer, and receive the survey information for level classification from the customer (S330). Here, the questionnaire information may include need information that may reflect or confirm the needs of the customer.

In other words, the customer is interested in his / her interest (or preference) level for a particular creation (e.g. upper / medium / lower level of interest (or preference) level, or interest levels 1 to 5 (or preference level)), culture and art Survey information and / or your needs related to the work, including the purpose of using the integrated management services (ie, viewing or purchasing, or healing or healing for customers), or questions based on psychology (emotional information). Can respond to

In one embodiment, in the case of a service requester (customer) using the service as a guest, the basic information as described above, such as age group, hobby, education, service use purpose, occupation, customer or writer, needs of the customer, etc. This may be requested separately.

When the basic information reflecting the needs of the customer and the questionnaire information related to the specific creation are input from the customer, the culture and art creation integrated management server 100 may perform fidelity and need checking of the input information pattern (S340). In one embodiment, the answer level of the provided information may be analyzed to determine whether it is fidelity. For example, the fidelity and need check of the input information pattern may be performed by considering whether the input for each item is correct, there are no missing items, how many items are missing, the level of interest, and the needs of the corresponding customer. will be.

When the fidelity and need of the input information pattern is performed by the integrated management server 100 (S350), and the fidelity and need of the input information are determined to be low, the culture and art creation integrated management server 100 sets the corresponding level '( (Below) '(S360). On the contrary, if it is determined that the fidelity and need of the input information are high, the culture and art creation integrated management server 100 classifies the corresponding customer as 'upper level' (S365). Although not shown in the drawing, when (i) the fidelity of the input information is low but the need is high, or (ii) the fidelity of the input information is high but the need is low, the culture and art creation integrated management server 100 Categorizes customers as being in the middle of the level

That is, the culture and art creation integrated management server 100 analyzes the input basic information and the questionnaire and need information related to the work, and based on the analysis result, the level of the corresponding customer is 'up', 'middle', 'low' Update to the database by classifying as. At this time, the identification information and the creator code number of the corresponding creation is updated and matched together, wherein the identification information of the corresponding creation is a unique number, a unique code, a unique image pattern, a barcode (QR code), etc. This means that the creator, genre and nationality of the creation can be identified.

Next, in the step S320, a case where a creator, that is, a person registered as a writer, accesses a web page provided by the server 100 according to the present invention through the input basic information.

In the case of the artist, the self-update service for the artist's creation is provided to the artist (S380). Specifically, an introduction to a specific creation, a text for communicating with a customer, and the like may be input from the artist. In addition, the ability for the creator to self-update his or her author information may be added. In addition, the self-update service may allow the artist to decide whether to upload a new creation or additional creation, or delete an existing database-created creation. Through this self-update service, the artist can introduce his creation to the customer and communicate with the customer, so that the needs of the customer can be reflected in his creative activity in the future.

In addition, when the corresponding author requests an online self-consulting service for his creation (S385: Yes), in response to the request, the integrated management server 100 provides a self-consulting service to the corresponding author (S390). At this time, the customer's preference or need for the creation, the visit history of the customer, etc. may be reflected in the self-consulting information for the artist. In addition, only the creator can be given access to this self-consulting information.

Referring to FIG. 4, after a level of a customer is classified in FIG. 3, a detailed information request for a specific creation is requested from the corresponding customer, for example, when there is a request for appreciation information or appraisal information (S410). By checking the level of the customer stored in (S420), according to the information according to each level can be selectively provided to the customer. At this time, the detailed information request for the corresponding creation from the customer may be requested from the user terminal 10 of the customer so as to be communicatively connected with the culture and art creation integrated management server 100 through a communication network. At this time, when the identification information of the creation is implemented by a QR code or a barcode, the user terminal of the customer is required to be provided or installed with an additional function for recognizing the identification information of the creation.

In one embodiment, the customer's level check result (S425), only the general appreciation information is provided to the customers classified as 'lower level' (S430). Also, in the present embodiment, it is classified as 'lower level'. It is assumed that the appraisal information is not provided to the customers, but this is a policy, and the appraisal information may be provided if the appraisal policy is also provided to the customers classified as 'under the level'.

In the present embodiment, the general-type appreciation information is based on the data stored in the appraisal classification database 140a and the work recognition information of the existing accumulated work, the basic history information of the corresponding work, the description of the basic work, the basic formative theory, and the other artists. It may include an introduction to the work, information about the subjectivity of the viewer, and the like. In addition, such general-type appreciation information may include information directly updated by the artist of the corresponding creation, for example, an introduction to the creation created by the corresponding artist, an article directly written by the corresponding author for communication with the customer, and the like.

On the other hand, the level check result (S425) of the customer, the customers are classified as 'level award' is provided both deepening type of viewing information and emotion evaluation information (S440). In addition, healing information may be additionally provided according to the policy of the integrated management service for the creation according to the embodiment of the present invention. The deepening appreciation information is based on the unique information of the creation stored in the creation level database 140b, and provides information on the in-depth history information of the creation, description of the work, aesthetic formative theory, introduction of other works by the same artist, and subjectivity of the viewer. It will contain more specific information than the standard viewing information.

In addition, the appraisal evaluation information is the background or year of creation of the creation stored in the creation level database 140b, the activity history of the creator, history information, the age or survival of the creator, the material used in the creation, the size or weight of the creation , Time spent to complete the creation, issue and creativity of the creation, production speed of the creation, popularity, scarcity, uniqueness (degree of similar works), sales rate of the creation through the integrated management service of the creation according to the present invention In addition, it is possible to provide price information of a work required for the transaction of a work, such as a comprehensive review of an expert's appraisal based on an appraisal of a viewer or reaction information.

In one embodiment, the Appraisal Comprehensive Review is largely divided into three objectives for the purpose of buying / purchasing an appropriate sell / buy point for the purchase of a currently undervalued creation in accordance with the needs of the buyer at a low price and for future sale to the market when the value increases. Can be classified as That is, 1. General type, 2. Investment value type, 3. Collectible value type, and 1. General type means transaction purpose for enjoyment of the creation, namely appraisal information for sale, 2. Investment value type Appraisal information can be provided to avoid the apparent trends of the epidemic for the expected return on investment, such as auction, short sale, and bidding. In addition, the collection value type evaluates the future value of works currently owned by individuals, organizations, institutions, and public facilities through analysis of trends in the price of the work, current status, and activity trends of the artist, along with enjoyment value for self-realization. Then, it can be provided with a collectible value analysis data to determine the timing of disposal and sale decision.

On the other hand, although not shown in the drawings, as a result of the level check of the customer, the service is provided in a number of ways in accordance with the policy of the integrated management service for the culture and art creations according to the embodiment of the present invention Can be. For example, customers classified as 'in a level' may be treated the same as customers classified as 'under a level' described above, whereas customers classified as 'in a level' are classified as 'levels' which will be described later. The same customer may be treated the same. Further, in another embodiment, general appreciation information provided to customers classified as 'under level' and deep appreciation information provided to customers classified as 'level above' will be described later. You may be asked to confirm which one to choose.

In one embodiment of the present invention, accumulated impression information and work recognition information about the creation, visitors' preferences about the viewer's preference, the sales rate of the creation may be provided, such information is visual and / or auditory Can be supported. In addition, the creator himself may be provided with a function to check the comprehensive information about the customers who viewed the creation. By providing consulting services for the creators, the creators will reflect the preferences and needs of the viewers or buyers about their works and reflect them in future productions.

In addition, after accumulated cumulative preferences or needs information of a large number of viewers is stored as a database, and later access to the DB information by analyzing the past visit information such as past viewing information or appraisal evaluation information to expose the information of the viewers high preference at the same time. It is also possible to increase user convenience. For example, when accessing a new appreciation information, the appreciation information that was previously viewed by the viewer is automatically provided even if there is no additional request from the viewer, or the accumulated appraisal information is analyzed to extract the appreciation information of the listener's preference. It can be provided automatically.

In addition, after analyzing the accumulated preferences or needs information to determine the psychological state of the viewer, it is also possible to provide the listening therapy information that can heal the identified psychological state. For example, as a result of analyzing cumulative survey information and preference or need information, if the psychological state or emotional state of the viewer is depressed or anxious, the image or color-based art that can treat or alleviate the depressed or anxious psychology It is possible to extract and provide a creation or to provide a link with a music creation that can feel a homogeneous rhythm or tempo.

In addition, the above-described embodiment has been described with reference to the integrated management server online to provide a culture and art creation integrated management service, in another embodiment of the present invention, a culture and art creation integrated management service through the interworking between the online system and the offline system May be provided. More specifically, the creation identification information according to the embodiment of the present invention may be implemented as a barcode or QR code printed on a detailed description of the entry of the offline exhibition hall or printed on offline brochures, promotional materials, publications, and the like. It is possible to access the database of the culture art creation integrated management server 100 by calling the identification information printed on the printed material of the customer through the requester's portable terminal.

While the invention has been described with reference to one or more specific embodiments thereof, it has been described in its entirety for purposes of illustration of the invention and should not be construed as limiting the invention to the embodiments shown. Those skilled in the art will recognize that various modifications may be made within the scope of the invention even though not specifically shown herein.

[Description of the code]

100: cultural art creation integrated management server

Claims

In the method of providing integrated management service of culture and art creations reflecting the requester's needs,

(i) receiving basic information and questionnaire information reflecting the requester's needs from a requester who views or watches a specific creation;

(ii) classify the level of the requestor based on the requester's needs included in the basic information and questionnaire information input, and classify the result along with the basic information and questionnaire information and the creation identification information for the creation. Registering with the database;

(iii) if there is a request for detailed information about the particular creation from the requestor, providing selective and limited services according to the level of the requested requestor.
The method of claim 1,

Assigning a creator code number to the creator of the creation, assigning the creation identification information to the creation, and storing the creation in a database, thereby establishing a database for each creation level.
The method of claim 2,

The creator code number is information for distinguishing the creator from other creators, and the creation identification information is information for identifying the creation from other creations, and includes a unique number, a unique code, a unique identification information, an image pattern, or a barcode. How to include.
The method of claim 2, wherein the creation level database,

The background or year of the creation, the history of the activity of the creator, history information, the age or survival of the creator, the materials used in the creation, the size or weight of the creation, the working time required to complete the creation, the issue and creativity of the creation, the creation The method of construction is divided into levels by production speed, popularity, scarcity, uniqueness (similarity of similar works), fan sales of creations, appreciation and evaluation of viewers, and comprehensive review of experts.
The method of claim 1,

Further performing the steps (i) to (iii);

And providing the visit history, which reflects the requestor's evaluation or needs accumulated through the repetition, in conjunction with self-consulting information for the creator.
The method of claim 1, wherein the level of the requestor is 'low',

The selective and limited service is a service providing only the appreciation information about the creation to the requestor.
The method of claim 1, wherein the level of the requestor is 'upper',

The selective and limited service is a service providing at least one of appreciation information about the creation, emotion evaluation information on the creation, and appreciation therapy information.
The method of claim 7, wherein the appreciation treatment information,

And analyzing the accumulated preference or need information of the requestor to determine the psychological / emotional status of the requestor and then healing the identified psychological / emotional status.
The method of claim 7, wherein the emotion evaluation information,

(1) General appraisal information, for the purpose of confirming the appropriate selling / purchasing timing for the purchase of the currently undervalued creations in accordance with the requestor's needs at a low price and selling them to the market when the value of the future increases. 2) investment value type appraisal information, and (3) collectible value appraisal information.
The method of claim 1, wherein the survey information related to the creation is

And at least information relating to the level of interest, purpose, or preference for the creation, and further comprising information reflecting the needs of the requester or appreciator of the creation.
The method of claim 1,

If there is a request for service from the artist who created the specific creation,

And providing the creator with a self-consulting service for allowing the information of the requestor's evaluation or needs accumulated in the database to be reflected in the production of his / her creation.
The method of claim 11,

By the self-consulting service provided to the creator, contents updated by the creator or new information directly updated in the database to provide the updated database to the requestor requesting the viewing information; .