WO2014137070A1

WO2014137070A1 - Contents management device and method for providing contents using same

Info

Publication number: WO2014137070A1
Application number: PCT/KR2014/000528
Authority: WO
Inventors: 이창인
Original assignee: (주)나우미디어콥
Priority date: 2013-03-04
Filing date: 2014-01-17
Publication date: 2014-09-12
Also published as: CN104396272A; KR101314312B1

Abstract

A method for providing contents according to the present invention includes the steps of: analyzing the background color of a designated screen located in a designated display region when a contents management device provides a display device with contents; and displaying the contents on the designated screen if the background color is a designated background color.

Description

Content management device and content providing method using the same

The present invention relates to a content management apparatus and a content providing method using the same.

Recently, with the widespread use of the Internet, various services using the Internet have been provided. In addition, as the Internet population increases, the importance of the advertising market using the online media, as well as the advertising market focusing on conventional television broadcasting, radio broadcasting, newspaper or magazine media, has also increased.

In response to this trend, recently, advertising content provided directly on a web browser is increasing. However, a plurality of web browsers provide advertisement content in duplicate with other contents or indiscriminately provide advertisement contents that are not of interest to the user.

As a result, an advertisement using an online medium cannot enhance an advertisement effect and provide an optimized advertisement content to each user.

An object of the present invention is to provide a method and apparatus for designating a display area and providing content to a designated display area.

According to an aspect of the present invention, in a method of providing content to a display device by a content management device, when a designated screen is located in a designated display area, analyzing a background color of the designated screen; and If the background color is a designated background color, displaying the content on the designated screen on the designated display area.

The designated screen includes a web browser screen, and before the analyzing the background color, detecting the movement of the web browser screen, and recognizing whether the web browser screen on which the movement is detected is located in the designated display area. It may further comprise the step.

The analyzing of the background color may include comparing and analyzing whether the background color of the web browser screen of the designated display area has the designated background color.

The designated background color may include a single color.

The displaying of the content may include searching for the content and displaying the searched content in the designated display area.

The searching of the content may include extracting a search pattern or a visited site history of the user, comparing the extracted search pattern or the visited site history with a stored search pattern, and if there is a matching pattern, And requesting a content providing server corresponding to the stored search pattern.

The searching of the content may include extracting a search pattern or a visited site history of a user, and transmitting the searched pattern or the visited site history to a content providing server, and transmitting the search pattern or the visited site to the content providing server. And requesting content corresponding to the history.

The content may include advertisement content.

According to an aspect of the present invention, there is provided a content providing method in which a content management device provides content, specifying a display area for providing the content to a display device, analyzing the designated display area, and providing the content. And determining that the content may be provided in the designated display area, and displaying the content in the designated display area.

The designated display area may include a region of a background screen, and the determining of whether to provide the content may include setting a background color of a region of the desktop or a icon on a region of the desktop. And determining whether to provide the content in the designated display area.

The designated background color may include a single color.

The content may include advertisement content.

According to an aspect of the present invention, there is provided a recording medium, comprising: detecting a movement of a web browser screen, and identifying whether the web browser screen on which the movement is detected is located in a designated display area of a display device; Analyzing a background color of the web browser screen on the designated display area when located in a designated display area; and displaying the content on the web browser screen when the background color is a designated background color. The program that runs the program can be read by a computer.

A content management device according to an aspect of the present invention includes a designation unit for designating a display area for providing content, designating a background color of the display area, detecting whether a designated screen is located in the designated display area, and displaying the designated display. And a detector configured to detect a background color of the area, and a controller configured to analyze the designated display area and determine whether to provide the content to the designated display area.

The designated screen may include a web browser screen, and the detector may detect movement of the web browser screen and detect whether the web browser screen is located in the designated display area.

The designated display area includes one area of a background screen, and the controller is further configured when the background color of one area of the desktop has the specified background color and there is no icon or an active program in one area of the background screen. The content may be provided to the designated display area.

The content management device may further include a searcher that extracts a user's search pattern or visited site history and compares the extracted search pattern or the visited site history with a stored search pattern.

The content management device may further include a transmission / reception unit which transmits the searched search pattern or the visited site history to a content providing server and requests content corresponding to the searched pattern or the visited site history. The content received from the providing server may be provided to the designated display area.

The designated background color may include a single color.

The content may include advertisement content.

According to an embodiment of the present invention, by detecting the movement of the web browser screen and identifying the background color of the designated display area, the advertisement content may be provided in consideration of the user's attention using the display device, and the environment may increase the advertisement effect. To provide.

In addition, the present invention considers the search pattern of the user and provides an environment that can provide customized advertisement content suitable for the user by providing content corresponding to the search pattern.

1 is a diagram illustrating a configuration of a content providing system according to an exemplary embodiment of the present invention.

2 is a block diagram of a content management device according to an embodiment of the present invention.

3 is a flowchart illustrating a method of providing content through a web browser screen according to an embodiment of the present invention.

4 is a flowchart illustrating a method of displaying content on a web browser screen according to an embodiment of the present invention.

5 is a diagram illustrating a web browser screen located in a designated display area according to an embodiment of the present invention.

6 is a diagram illustrating a web browser screen for providing content according to an embodiment of the present invention.

7 is a flowchart illustrating a method of providing content through a background screen according to an embodiment of the present invention.

8 is a flowchart illustrating a method of displaying content in one area of a background screen according to an embodiment of the present invention.

9 illustrates a designated display area on a background screen according to an embodiment of the present invention.

10 is a diagram illustrating a background screen for providing contents according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless specifically stated otherwise.

In addition, the terms "… unit", "... module" described in the specification means a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software.

Hereinafter, a content management apparatus and a content providing method using the same according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Referring to FIG. 1, the content providing system 100 includes a display device 110, a content management device 120, and a content providing server 130.

The display device 110 is a device having a display screen and displaying various contents on the display screen. The display device 110 includes a monitor of a computer or a display screen of a user terminal according to an embodiment of the present invention.

The display device 110 accesses and communicates with the content management device 120 and the content providing server 130, performs input / output of data related to the advertisement content, and displays the input content on the screen.

The content management device 120 designates a display area for displaying content on the display device 110 and analyzes the designated display area. Here, the designated display area may be an area of the desktop screen or an area of a web browser screen (for example, Internet Explorer, Chrome, Safari, etc.) according to an embodiment of the present invention.

When the content management device 120 determines that the content may be provided in the designated display area, the content management device 120 provides the content to the display device 110. Here, the content provided to the display device 110 includes advertisement content such as a banner advertisement.

In this case, the content management device 120 may determine whether the designated screen is located in the designated display area of the display device 110, and may determine whether to provide content by analyzing a background color of the designated screen.

That is, the content management device 120 may designate a display area for providing content and a background color of the display area, and display the content in the designated display area when the background color of the designated display area is the designated background color.

Here, the designated background color includes a single color or a color with no luminance change. For example, when the designated background color is white or black, the content can be displayed on the designated display area having white or black.

The content providing server 130 is a server that provides content to the content management device 120. The content providing server 130 receives a search pattern or a visited site history of a user who uses the display device 110 from the content management device 120, and selects content that matches the transmitted search pattern or the visited site history. Provided to the management device 120.

In one embodiment of the present invention, the content providing server 130 may provide advertisement content. The content providing server 130 analyzes the search pattern or the visited site history of the user transmitted by the content management device 120, selects the advertisement content corresponding to the search pattern or the visited site history of the user, and manages the content management device 120. Can be provided as

2 is a block diagram of a content management device according to an embodiment of the present invention. In this case, the content management device 120 only shows a schematic configuration necessary for explanation according to an embodiment of the present invention, but is not limited to such a configuration.

Referring to FIG. 2, the content management device 120 includes a transceiver 121, a designation unit 122, a detection unit 123, a search unit 124, and a control unit 125.

The transceiver 121 transmits and receives content and various control signals with the display device 110 or the content providing server 130. The transceiver 121 is connected to the controller 125 and transmits a user's search pattern or visited site history to the content providing server 130 to request content. The transmitter / receiver 121 transmits / receives various control signals and the like with the display apparatus 110 and provides contents to the display apparatus 110.

The designator 122 designates a display area for providing content and designates a background color of the display area. In this case, the designation unit 122 may designate a display area at a specific location on a display screen (for example, a desktop) of the display device 110, and designate a specific location on a web browser screen executed at the display device 110. You can also specify the display area in.

The detector 123 detects a movement of a designated screen and detects whether a designated screen is located in a designated display area. For example, the detector 123 may detect the movement of the web browser screen and detect whether the web browser screen is located in a designated display area.

In addition, the detector 123 identifies the background color of the designated display area and provides the identified background color to the controller 125.

The searcher 124 extracts the search pattern or the visited site history of the user, and provides the extracted search pattern or the visited site history to the controller 125. In addition, the search unit 124 may compare the extracted search pattern or the visited site history with the stored search pattern, and provide the comparison result to the controller 125.

The controller 125 controls the operations of the transceiver 121, the designator 122, the detector 123, and the searcher 124 to be performed smoothly, and controls the content in the designated display area of the display device 110. Can be provided.

The controller 125 analyzes the designated display area to determine whether to provide the content to the designated display area, and if it is determined that the content may be provided, the controller 125 provides the content received from the content providing server 130 to the designated display area.

The controller 125 may provide the content to the designated display area when the background color of one area of the web browser screen or the desktop has a designated background color or when there is no icon or an activated program on one area of the desktop.

3 is a flowchart illustrating a method of providing content through a web browser screen according to an embodiment of the present invention. At this time, the following flow chart will be described using the same reference numerals in connection with the configuration of Figs.

Referring to FIG. 3, in the display device 110, a web browser is executed by a user of the display device 110, and the web browser screen is moved (S100 and S102).

In the content management device 120 connected to the display device 110, the sensing unit 123 detects the movement of the web browser screen. The content management device 120 determines whether the designated web browser screen is located in the designated display area of the display device 110 (S104).

When the web browser screen is located in the designated display area, the content management device 120 analyzes the background color of the web browser screen located on the designated display area. At this time, the content management device 120 determines whether the background color of the web browser screen is a predetermined background color (S106).

If the background color of the web browser screen is the designated background color, the content management device 120 extracts the user's search pattern or the visited site history (S108).

Then, the content management device 120 determines whether the extracted search pattern or the visited site history matches the stored pattern, and if there is a matching pattern, requests the content to the content providing server 130 (S110 and S112). .

The content management device 120 receives the content from the content providing server 130 and provides the received content to the display device 110 to display the content on the web browser screen of the designated display area (S114, S116). ). In this case, the content management device 120 may directly store the content and provide the stored content to the display device 110.

Referring to FIG. 4, the content management device 120 of the present invention designates a display area for providing content to the display device 110, and designates a background color on the designated display area (S120).

When a user using the display device 110 executes a web browser on the display device 110 and moves the executed web browser screen, the content management device 120 detects the movement of the web browser screen (S122, S124). ).

The content management device 120 determines whether the web browser screen is located in the designated display area. When the web browser screen is located on the designated display area, the content management device 120 detects the background color of the web browser screen and compares the background color of the web browser screen with the designated background color (S126 and S128).

When the background color of the web browser screen has a designated background color, the content management device 120 requests the content from the content providing server 130 and receives the content from the content providing server 130 (S130 and S132).

The content management device 120 provides the content to the display device 110 to display the content on the designated display area of the display device 110 (S134 and S136).

In this case, the content management device 120 may directly store the content and directly provide the content stored by the content management device 120 to the display device 110.

5 is a diagram illustrating a web browser screen located in a designated display area according to an embodiment of the present invention, and FIG. 6 is a diagram illustrating a web browser screen providing content according to an embodiment of the present invention.

Referring to FIG. 5, the web browser screen 10 is executed on the desktop of the monitor, which is the display device 110. The display area 12 designated by the content management device 120 exists on the web browser screen 10.

At this time, when the web browser screen 10 moves, the sensing unit 123 of the content management device 120 detects the web browser screen 10. In addition, the content management apparatus 120 determines whether the background color of the designated display area 12 has the specified background color.

When the background color of the designated display area 12 has the background color designated by the content management device 120, as shown in FIG. 6, the content management device 120 provides the content to the display device 110, and the designated color is designated by the content management device 120. The content 14 may be displayed on the display area 12.

As described above, the present invention detects the movement of the web browser screen and identifies the background color of the designated display area, thereby providing advertisement contents in consideration of the user's attention using the display device, and providing an environment for increasing the advertisement effect. do.

Referring to FIG. 7, the content management device 120 is executed to designate a display area on a background screen which is a display screen of the display device 110. In addition, the content management device 120 designates a background color of the designated display area (S200 and S202).

The content management device 120 analyzes a designated display area of the background screen and analyzes a background color of the designated display area. The content management device 120 determines whether the background color of the designated display area is a predetermined background color (S204). In this case, the content management device 120 may determine whether a separate icon or an activated program exists on the designated display area.

When the background color of the designated display area is a predetermined background color, the content management device 120 extracts the user's search pattern or the visited site history, and determines whether the extracted search pattern or the visited site history matches the stored pattern ( S206, S208).

When there is a matching pattern, the content management device 120 requests content from the content providing server 130 and provides the received content to the display device 110 to display the content on the designated display area of the desktop. (S210, S212, S214).

Referring to FIG. 8, the content management device 120 of the present invention designates a display area on the background screen of the display device 110 and designates a background color of the designated display area (S220).

If there is no separate icon or active program in the designated display area, the content management device 120 detects the background color of the designated display area of the desktop, and compares and determines whether the background color of the designated display area is the same as the specified background color. (S222, S224).

When the designated display area of the desktop has a designated background color, the content management device 120 requests the content from the content providing server 130 and receives the content from the content providing server 130 (S226 and S228).

The content management device 120 provides the content to the display device 110 to display the content on the designated display area of the background screen (S230 and S232). In this case, the content management device 120 may directly store the content and directly provide the stored content to the display device 110.

9 is a diagram illustrating a designated display area on a background screen according to an embodiment of the present invention, and FIG. 10 is a view showing a background screen providing content according to an embodiment of the present invention.

Referring to FIG. 9, the content management device 120 may designate a display area 22 for displaying content on the background screen 20 and designate a background color of the designated display area 22. For example, the content management device 120 may set the background color of the designated display area 22 to white. 10A illustrates that there are a plurality of display areas 22 designated by the content management device 120.

In this case, the content management apparatus 120 compares and determines whether the background color of the designated display area 22 has the specified background color. When the background color of the designated display area 22 is a background color designated as white, as shown in FIG. 10, the content management device 120 may display the content 24 on the designated display area 22.

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

Claims

In the method for the content management device to provide content to the display device,

Analyzing a background color of the designated screen when the designated screen is located in the designated display area, and

Displaying the content on the designated screen on the designated display area when the background color of the designated screen is a designated background color

Content providing method comprising a.
In claim 1,

The designated screen is

Includes a web browser screen,

Before analyzing the background color,

Detecting movement of the web browser screen, and

And recognizing whether the web browser screen on which movement is detected is located in the designated display area.
In claim 2,

Analyzing the background color,

And comparing and analyzing whether a background color of a web browser screen of the designated display area has the designated background color.
The method according to any one of claims 1 to 3,

The background color specified above is

Content providing method comprising a single color.
In claim 4,

Displaying the content,

Retrieving the content, and

And displaying the retrieved content in the designated display area.
In claim 5,

Searching for the content may include:

Extracting a user's search pattern or visited site history,

Comparing the extracted search pattern or the visited site history with a stored search pattern, and

If there is a matching pattern, requesting content matching the stored search pattern to a content providing server.
In claim 5,

Searching for the content,

Extracting a user's search pattern or visited site history, and

Transmitting the search pattern or the visited site history to a content providing server, and requesting the content providing server for content corresponding to the search pattern or the visited site history.
In claim 4,

The content is,

Content providing method comprising the advertising content.
In the method for providing content by the content management device,

Designating a display area for providing the content to a display device;

Analyzing the designated display area to determine whether to provide the content; and

If it is determined that the content may be provided in the designated display area, displaying the content in the designated display area.

Content providing method comprising a.
In claim 9,

The designated display area is

It covers one area of the desktop.

Determining whether the content is provided,

And determining whether the content is provided in the designated display area by analyzing whether a background color of one area of the desktop has a designated background color or whether an icon exists in one area of the desktop.
The method of claim 9 or 10,

The background color specified above is

Content providing method comprising a single color.
In claim 11,

Displaying the content,

Retrieving the content, and

And displaying the retrieved content in the designated display area.
In claim 12,

Searching for the content may include:

Extracting a user's search pattern or visited site history,

Comparing the extracted search pattern or the visited site history with a stored search pattern, and

If there is a matching pattern, requesting content matching the stored search pattern to a content providing server.
In claim 11,

The content is,

Content providing method comprising the advertising content.
Detecting the movement of the web browser screen, and

Identifying whether the web browser screen on which movement is detected is located in a designated display area of a display device,

Analyzing the background color of the web browser screen on the designated display area when the web browser screen is located in the designated display area, and

Displaying the content on the web browser screen when the background color is a designated background color

A computer-readable recording medium having recorded thereon a program executing a content providing method.
A designation unit for designating a display area for providing content and designating a background color of the display area;

A sensing unit which detects whether a designated screen is located in the designated display area and detects a background color of the designated display area, and

A controller configured to analyze the designated display area to determine whether to provide the content to the designated display area

Content management device comprising a.
The method of claim 16,

The designated screen includes a web browser screen,

The detection unit,

Detecting a movement of the web browser screen, and detecting whether the web browser screen is located in the designated display area.
The method of claim 16,

The designated display area includes one area of the background screen.

The control unit,

And if the background color of one area of the desktop has the designated background color and there is no icon or an active program in one area of the desktop, providing the content to the designated display area.
The method of claim 16,

And a search unit for extracting a search pattern or a visited site history of a user and comparing the extracted search pattern or the visited site history with a stored search pattern.
The method of claim 19,

And a transmission / reception unit which transmits the searched search pattern or the visited site history to a content providing server and requests content corresponding to the searched pattern or the visited site history.

And the controller is configured to provide content received from the content providing server to the designated display area.
The method according to any of claims 16 to 20,

The background color specified above is

Content management device comprising a single color.
The method of claim 21,

The content is,

Content management device containing advertising content.