WO2014109663A1 - Dispositif d'animation publicitaire - Google Patents

Dispositif d'animation publicitaire Download PDF

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Publication number
WO2014109663A1
WO2014109663A1 PCT/RU2013/000012 RU2013000012W WO2014109663A1 WO 2014109663 A1 WO2014109663 A1 WO 2014109663A1 RU 2013000012 W RU2013000012 W RU 2013000012W WO 2014109663 A1 WO2014109663 A1 WO 2014109663A1
Authority
WO
WIPO (PCT)
Prior art keywords
lens
image
light
plate
light source
Prior art date
Application number
PCT/RU2013/000012
Other languages
English (en)
Russian (ru)
Inventor
Игорь Энгельсович КОРОЛЕВ
Original Assignee
Korolev Igor Engelsovich
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Korolev Igor Engelsovich filed Critical Korolev Igor Engelsovich
Priority to EA201400198A priority Critical patent/EA026222B1/ru
Priority to PCT/RU2013/000012 priority patent/WO2014109663A1/fr
Publication of WO2014109663A1 publication Critical patent/WO2014109663A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G09F2019/221—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated on tunnel walls for underground trains

Definitions

  • the present invention relates to advertising and design technologies and is intended to create a cinematic (animation) effect outside the window of a vehicle moving in a darkened space, for example, in a subway tunnel or railway or on a highway (railway section) in the dark.
  • the principle of constructing an animated image according to the invention - the prototype is based on scanning compressed horizontal image using a vertically installed, narrow (1 pixel) light source, when the scanned image of a single film frame is between the light source and the passenger viewer, and the optimal viewing distance of the image by the viewer is many times greater than the distance of the light source to the material (LCD , film slide) carrying the image.
  • the inventor sets as his task the construction of an image having a horizontal viewing angle of not more than 33.64 °, and vertical not more than 25.55 °, as well as a resolution of not more than 242 horizontal pixels.
  • the proposed resolution setting is clearly inferior to the parameters of existing conventional video standards, not to mention the increasingly popular HD format.
  • a pixel size equal to the width of a narrow light source is -0.43 mm.
  • a mini-fluorescent lamp (Fig. 10, 1 1) is unrealistic due to the fact that such lamps with a bulb diameter of 0.43 mm and a length sufficient to illuminate the entire vertical frame (0.5-0.6 m) are simply not produced by world industry.
  • the option using a neon tube seems unrealistic (Fig. 8, 9).
  • the manufacture of a tube with the aforementioned cross-sectional diameter is a technically difficult task, the light efficiency of such a tube would be extremely small.
  • the objective of the invention is to eliminate the disadvantages of the prototype, as well as obtaining a better image and reducing eye fatigue of the observer.
  • the plate with the image is made in the form of a film slide with a geometrically modified narrowed image of one frame of a reproduced movie scene or an elastic, transparent liquid crystal display with the size and shape of a film slide onto which a fixed frame of an animated plot is broadcast with using a computer program.
  • the lens is made of an optically transparent material, for example, glass or plastic, or in the form of a cylindrical tube of a transparent material filled with a liquid, for example, water or a mixture of transparent and colorless liquids.
  • FIG. 1 shows a General view of the placement of the proposed device in the tunnel
  • FIG. 2 image scanning system
  • FIG. 3 is a top view of the optical circuit of the device.
  • the advertising animation device contains _ (Fig. 1) light boxes 3 mounted in the tunnel 1 along the train route 2 with a scanning system of horizontally compressed images of individual paintings placed therein representing the phase of movement of the overall plot using a vertically mounted narrow light source 4 ( 2) and a mirror reflector 5, while scanning an image of a single plate with a film frame 6 is located between the light source 4 and the viewer.
  • the system is equipped with a cylindrical lens 7 with a slit shutter 8 installed along the axis 9 of the lens 7 (Fig.
  • the center line of the slit of which coincides with the axis 9 of the lens 7, behind which at the focal distance a plate with a movie frame 6 is installed which is equal to the length of the lens 7 part of a cylindrical surface, the center of the radius of curvature of which coincides with the axis 9 of the lens 7, while the light source 4 is installed in parallel with the lens 7 and the plate 6, and the mirror reflector 5 has the shape of an ellipse arc and is installed at a distance at which the light flux from the light source 4 is focused on the central axis 9 of the lens 7, passing through a plate with the image of film frame 6.
  • the plate with image 6 is made in the form of a film slide with a geometrically-narrowed image width of one frame of a reproduced movie scene or an elastic, transparent liquid crystal display with the size and shape of a film slide onto which a fixed frame of an animated plot is transmitted using a computer program.
  • the lens 7 is made of an optically transparent material, for example glass or plastic, or in the form of a cylindrical tube of a transparent material filled with a liquid, for example, water or a mixture of transparent and colorless liquids (Fig.Z).
  • a liquid for example, water or a mixture of transparent and colorless liquids (Fig.Z).
  • the interval of placement on the wall of the tunnel ( Figure 1) of the light boxes relative to each other is less than 0.3 m
  • several image scanning systems are preferably installed in each light box, and with an interval of 0.7-1.0 or more m, one image scanning system is preferably placed in separate light box.
  • the operation of the proposed device is based on the property of human vision to remember the trace of a luminous object moving relative to the observer or arising from the movement of the observer relative to the luminous object.
  • An advertising device for creating an animation effect is a group of light boxes with scanning systems. images mounted along the wall of the tunnel or on the side of the railway (or highway) with equal intervals between them.
  • a vertically arranged cylindrical tube 7 made of a transparent material, filled with pure water (or another transparent, colorless liquid, a mixture of transparent liquids)
  • the tube is a cylindrical objective lens, where the slit serves as a diaphragm.
  • a film slide 6 with a geometrically modified (greatly narrowed in width) image of one frame of a reproduced movie scene.
  • the film slide is a transparent film glued to a narrow strip 6, which is part of a cylindrical surface, made of solid transparent material (glass, plastic) with a radius of curvature on the short side.
  • the center of the radius of curvature coincides with the axis 9 of cylinder 7.
  • the slide is located along the cylindrical lens in such a way that the central longitudinal image line is parallel to the axis of the cylindrical lens, and each point of the film image is equidistant from it. Surface images of the film slide coincides with the focal surface of the cylindrical lens 7.
  • the second embodiment of the image frame is an elastic, transparent LCD display, identical in size and shape of its working surface with the dimensions and shape of the film slide, placed between 2 strips of solid transparent material having round radiuses on the short side, calculated in this way to ensure a tight, without gaps, pressure on both sides of the LCD, and so that the radius of curvature of its working side coincides with the axis of the lens, and each point of its working surface coincides with the focal surface thw lenses.
  • a strip (mirror reflector) of solid material (plastic, glass, metal).
  • the short side of the strip has the same bend along a curve representing an arc of an ellipse along the entire length of the strip.
  • the inner side of the strip facing the film slide has a mirror coating.
  • a light source 4 which is an emitting strip with a minimum radiation width, facing the mirror strip. In the case of propagation of the light flux through 360 °, the source 4 should be equipped with a screen in order to exclude direct light from it in the eyes of the viewer-passenger.
  • an LED strip with a special diffuser can be used to make the radiation front continuous and uniform in length, as well as rod-type halogen lamps whose incandescent fibers are optically arranged vertically, along a straight line, without a gap.
  • a rod-type fluorescent, neon or mini-fluorescent lamp with a minimum cross-section of the radiating tube can also be used.
  • the minimum width of the radiation source is required so that in a focused form (with the help of a mirror strip) the light flux from it could pass entirely (or for the most part, with minimal losses) through the slit of the lens shutter. From how minimized the width of the slit depends on the sharpness of the image horizontally.
  • the ratio of the transmittance of the scanning system and, ultimately, the brightness of the image depends on the ratio of the width of the slit to the width of the source. With equal values of the gap width and the width of the light source, the light transmission coefficient will be close to 1 (100%).
  • the device operates as follows.
  • the luminous flux emitted by the source 4 (Fig. 3) is directed towards the mirror reflector 5 and, reflecting from its surface, shines through the slide 6 and focuses on the center line of the slit of the shutter 8 located in the central section of the cylindrical lens 7.
  • the mirror reflector 5 is located on the back side of the system “cylindrical lens - slide” in such a way that the segment O O 1 , which is the axis of symmetry of the ellipse arc, is the bisector of the angle AO 1 A 1 , where point A coincides with the center of the slit of the lens flap, and point A 1 with the center of the light source.
  • the ellipsoid sectional curve of the mirror reflector is designed so that the luminous flux from the light source is focused at the center of the slit.
  • This optical scheme provides a horizontal viewing angle for the viewer-passenger up to 90 °. Theoretically, this angle can be increased by a small amount.
  • the viewer-passenger looking towards the light box, at each point of his location relative to him sees the vertical line of the image corresponding to this point, focused in his eyes by a cylindrical lens.
  • the totality of these lines is formed in the consciousness of the viewer-passenger in the image of one frame of a cinematic scene.
  • the arrow shows the direction of movement of the viewer-passenger relative to the light box.
  • the order of arrangement on the slide of the elementary vertical lines of the image of the film frame occurs in the opposite direction.
  • a cylindrical lens with a slit shutter mounted in its section can be made in the form of a monolith from any transparent, colorless material, such as glass or plastic.
  • the interval is necessary choose such that, in accordance with the speed of the vehicle, the frequency of flicker of the light trail would exceed the critical.
  • the interval between the center lines of the slots of the shutter of a cylindrical lens is calculated by the formula: g Y, where g is the interval, V is the average speed (m / s), ⁇ is the required flicker frequency.
  • the interval is 0.185 m.
  • each source frame should be printed in 3 copies for 3 adjacent scanning light box systems. But at the same time, manufacturers of video material (commercials) are given the opportunity to shoot the source material (or simulate it using computer animation) with a frequency of 75 Hz. In this case, one of the captured frames will be installed in each scanning system, which will ensure smooth movement of the dynamic image details. If desired, you can change the frequency of stroboscopy (preferably not lower than 60 Hz for reasons of perception comfort) by changing the intervals between them.
  • the nature of the image coincides with the horizontal projection angle of the light box, is a constant value, regardless of the distance between the viewer-passenger and the plane of location of the lens slit shutter.
  • the vertical angular size of the image varies with this distance. Due to this circumstance, the ratio of the horizontal and vertical angles of the image coincides with the aspect ratio of the film frame at the optimal, pre-calculated distance from the eyes of the spectator passengers to the plane of the slit shutter. When changing the observation distance, a slight geometric distortion of the frame occurs.
  • the vertical angular size of the image increases, because of which it is slightly stretched vertically, and vice versa: when moving away from the window at a distance greater than the optimum, the vertical angular size decreases, and the image is slightly compressed vertically (it seems elongated horizontally).
  • each vertical elementary strip of the image is sequentially fixed by the right and left eye of the observer at the same angle.
  • a 3d effect may even occur. This is possible if objects shot by moving around them appear in the frame (or the nature of the movement of the virtual camera will be set during computer simulation).
  • the main condition for the occurrence of such an effect is the coincidence of the direction of traffic with the movement of the camera during a detour (preferably slow) around the subject.
  • Another condition is the close, close to the eye base arrangement of light boxes.
  • a slide is an image that is highly compressed in width with a height that has a natural size.
  • the width compression ratio is calculated as follows:
  • the value obtained by the ratio of height to width of the slide is multiplied by the value obtained by the ratio of height to width of the captured image.
  • the ratio is 1000: 40-25.
  • Aspect ratio 4: 3 1.33
  • All calculations should be started by determining the optimal distance from the eyes of the viewer-passenger to the plane of the slit shutter of a cylindrical lens.
  • the calculation takes into account various factors: the location of the seats in the train cars, the width of the tunnel itself and much more. Having determined this distance, knowing the horizontal projection angle embedded in the design of the scanning system, choosing the aspect ratio of the future image, we can determine the vertical viewing angle, after which we will know the linear vertical size of the cylindrical lens and the vertical size of the slide equal to it. Knowing the width of the slide, which was originally laid down in the design of the scanning system, we can calculate the degree of horizontal compression of the captured image. The compression process is performed on a computer using a program specially created for this.
  • Printing should be done on a transparent material and on a printer with the highest possible resolution. For example: at a resolution of 1440 dpi (dots per inch), 2268 elementary bands will be formed on a slide width of 40 mm, which is considered good for a movie image. You can use a printer with a higher resolution, for example 2880 dpi. Then it is possible to halve all sizes of the optical elements of the advertising device (except vertical), including the width of the slide. In this case, the image compression ratio will increase by 2 times. You can go the way of further reducing the horizontal dimensions of the light box, if be satisfied with the lower horizontal resolution of the image.
  • the role of a slide with an image can be successfully performed by a transparent LCD display, on which a fixed frame of an animated plot corresponding to the order of its location in the general system will be broadcast. Broadcasting of all motion pictures for the corresponding light boxes can be carried out from the metro station using computers equipped with a program specially created for this. In this case, the process of replacing the video will be greatly simplified and cheaper.
  • the LCD displays themselves must comply with the parameters of the image being created: have a pixel structure in accordance with the required resolution, a geometric shape identical to the calculated dimensions of the slide carrying the compressed image.
  • the process of transferring the proposed system to LCD displays will not require significant structural changes in advertising devices, but it will be necessary to specifically establish the production of such displays. Economically, this will be justified by the fact that the animation system will become more widespread, and LCD displays, due to their undeniable convenience in use, will sooner or later displace film-based slides. Industrial applicability.
  • the invention will find wide application in the field of advertising, in the form of a moving image in the subway and other places. It is not laborious to manufacture.
  • the production of advertising animation devices according to the invention is possible in the conditions of optical-mechanical sections of industrial enterprises.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

La présente invention relève du domaine de la publicité. Un dispositif d'animation publicitaire comprend des boîtes lumineuses (3) montées dans un tunnel (1) le long du parcours d'un train (2) qui comportent un système de balayage de l'image comprimée de tableaux séparés qui représentent une phase de mouvement d'un sujet général, avec utilisation d'une source lumineuse étroite (4) montée verticalement et d'un miroir (5), le balayage de l'image s'effectuant par une plaquette isolée comportant une image cinématographique (6) qui se situe entre la source lumineuse (4) et le spectateur. Le système est doté d'une lentille cylindrique (7) équipée d'un volet à fente (8) monté le long de l'axe de la lentille, la ligne centrale de la fente coïncide à l'axe (9) de la lentille derrière laquelle on a monté à une distance focale une plaquette portant une image cinématographique (6) dont la longueur est égale à la lentille et dont le centre de courbure coïncide avec l'axe (9) de la lentille (7), la source lumineuse (4) étant disposé parallèle à la lentille (7) et à la plaquette (6), et le réflecteur à miroir (5) a la forme d'un arc d'ellipse, le flux lumineux provenant de la source lumineuse (4) étant focalisé sur l'axe central (9) de la lentille en passant par la plaquette portant une image cinématographique (6). La plaque portant l'image (6) se présente comme un diapo ou un écran LCD transparent. L'invention permet d'augmenter le coefficient de transmission lumineuse du système, ce qui augmente la brillance de l'image et réduit la consommation d'énergie électrique.
PCT/RU2013/000012 2013-01-10 2013-01-10 Dispositif d'animation publicitaire WO2014109663A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EA201400198A EA026222B1 (ru) 2013-01-10 2013-01-10 Рекламное анимационное устройство
PCT/RU2013/000012 WO2014109663A1 (fr) 2013-01-10 2013-01-10 Dispositif d'animation publicitaire

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/RU2013/000012 WO2014109663A1 (fr) 2013-01-10 2013-01-10 Dispositif d'animation publicitaire

Publications (1)

Publication Number Publication Date
WO2014109663A1 true WO2014109663A1 (fr) 2014-07-17

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ID=51167206

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2013/000012 WO2014109663A1 (fr) 2013-01-10 2013-01-10 Dispositif d'animation publicitaire

Country Status (2)

Country Link
EA (1) EA026222B1 (fr)
WO (1) WO2014109663A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6564486B1 (en) * 1998-07-29 2003-05-20 Submedia, Llc Apparatus for displaying images to viewers in motion
US7253817B1 (en) * 1999-12-29 2007-08-07 Virtual Personalities, Inc. Virtual human interface for conducting surveys
US20090071050A1 (en) * 2007-05-11 2009-03-19 Hines Stephen P Lighted subway signage
RU2416125C1 (ru) * 2010-03-16 2011-04-10 Общество С Ограниченной Ответственностью "Новые Энергетические Технологии" Световая панель с торцевым вводом излучения и способ ее изготовления

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6564486B1 (en) * 1998-07-29 2003-05-20 Submedia, Llc Apparatus for displaying images to viewers in motion
US7253817B1 (en) * 1999-12-29 2007-08-07 Virtual Personalities, Inc. Virtual human interface for conducting surveys
US20090071050A1 (en) * 2007-05-11 2009-03-19 Hines Stephen P Lighted subway signage
RU2416125C1 (ru) * 2010-03-16 2011-04-10 Общество С Ограниченной Ответственностью "Новые Энергетические Технологии" Световая панель с торцевым вводом излучения и способ ее изготовления

Also Published As

Publication number Publication date
EA201400198A1 (ru) 2015-01-30
EA026222B1 (ru) 2017-03-31

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