WO2014097477A1

WO2014097477A1 - Information processing device, information processing method, and program

Info

Publication number: WO2014097477A1
Application number: PCT/JP2012/083298
Authority: WO
Inventors: スカイクエンルーイ
Original assignee: LOUEY Skye Kuen
Priority date: 2012-12-21
Filing date: 2012-12-21
Publication date: 2014-06-26
Also published as: JPWO2014097477A1

Abstract

The objective of the present invention is to increase the effect of appeal to users with regard to an advertisement or sales accompanying a program. A server (1) stores a list of rewards in kind as inventory data in a database (13) (SF1). A user terminal (2), by way of a user operation, executes a program (21) provided from a database (11) of the server (1) (SF2). The server (1) assesses whether or not to impart a reward in kind to the user (SF3). The server (1) selects one or more units among the physical articles (reward candidates) as rewards in kind (SF4). Upon output of a list (22) of the selected rewards in kind, on the basis of the list (22), the rewards in kind are on-loaded to a truck or the like and delivered to a home of the user, thereby providing the rewards in kind to the user (SF5). The server (1), in a database (14) of nattahnaM, updates program data, user data, reward data, and the like (SF6).

Description

Information processing apparatus, information processing method, and program

The present invention relates to an information processing apparatus, an information processing method, and a program capable of enhancing the appeal effect to the user for advertisement and sales accompanying the program.

Conventionally, there is a system in which a user is rewarded when a program such as a game is executed on a user's terminal and a predetermined condition is satisfied during the execution of the program (see, for example, Patent Documents 1 and 2).

JP 2012-061114 A JP 2012-094089 A

However, the conventional reward is a user such as an item (virtual article) that can be used in the game given by the execution of the game program or a so-called affiliate reward (electronic money etc.) given by the execution of the advertisement program. Is an electronic information good within the conceivable range.
For this reason, the effect of appealing to the user brought about by the conventional reward itself for the advertisement and sales accompanying the program is low.

This invention is made in view of such a situation, and it aims at improving the appeal effect to a user about the advertisement and sale accompanying a program.

In order to achieve the above object, an information processing apparatus of one embodiment of the present invention provides:
Collection means for collecting information on a user terminal that executes a predetermined program in response to a user operation or user data including one or more information on the user, and program data including one or more information on the predetermined program;
Selection for selecting one or more physical articles existing in the real world as rewards for the execution of the predetermined program based on the user data and the program data collected by the collecting means Means,
Support means for executing a predetermined process as support for providing the user with one or more physical items selected as rewards by the selection means;
Is provided.

The physical article that can be selected by the selection means may include a physical article related to a sponsor for the predetermined program.

The physical article that can be selected by the selection means includes a physical article related to one or more predetermined objects among objects existing in a virtual world constructed in the user terminal by executing the predetermined program. Can be.

The support means can output information that can identify one or more physical articles selected as rewards by the selection means as the predetermined process.

Based on the user data and the program data collected by the collecting means, further comprising a determining means for determining the presence or absence of reward to the user,
When the determining means determines that there is a reward for the user, the selecting means selects one or more physical articles existing in the real world as the reward for the user related to the execution of the predetermined program. Select as the
be able to.

The information processing method and program of one embodiment of the present invention are a method and a program respectively corresponding to the above-described information processing device of one embodiment of the present invention.

According to the present invention, it is an object to increase the appeal effect to the user about the advertisement and sales accompanying the program.

It is a schematic diagram which shows the outline | summary of the spot reward model to which this invention is applied. It is a block diagram which shows the structure of the information processing system to which the RWR model of FIG. 1 was applied. It is a schematic diagram which shows the outline | summary of the 1st example of the spot reward provision process which the information processing system of FIG. 2 with which the RWR model of FIG. 1 was applied. It is a block diagram which shows the hardware structural example of the server 1 as one Embodiment of the information processing apparatus of this invention applied to the RWR model of FIG. It is a functional block diagram which shows the functional structure for performing the spot reward provision process among the functional structures of the server 1 of FIG. It is a flowchart explaining the flow of the spot reward provision process which the server 1 which has a functional structure of FIG. 5 performs. It is a schematic diagram which shows the outline | summary of the 1st example of the spot reward provision process which the information processing system of FIG. 2 with which the RWR model of FIG. 1 was applied.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a schematic diagram illustrating an outline of a real reward (hereinafter referred to as “RWR”) model to which the present invention is applied.
The RWR model is a model that enables a user to receive a physical article as a reward related to a program executed on the user terminal 2 by a user operation. Here, a physical article refers to a tangible thing that exists in the real world, and to which a natural person can be continuously involved. In addition, a physical article as a reward related to the program is hereinafter referred to as “in-kind reward”.
As shown in FIG. 1, there are at least an administrator of the server 1 that provides the program (System) and a user who owns the user terminal 2 that executes the program (User), as shown in FIG. . Furthermore, a sponsor related to the program, an SNS (Social Networking Service) community where the user participates, and the like appear as necessary. In the example of FIG. 1, for simplicity of explanation, one user, one administrator, and one sponsor are illustrated, but this is an example, and there may be a plurality of persons.

FIG. 2 is a block diagram showing a configuration of an information processing system to which the RWR model of FIG. 1 is applied.
As shown in FIG. 2, in the information processing system, a server 1, a user terminal 2, and a sponsor terminal 3 are connected to each other via a predetermined network N such as the Internet.
In the example of FIG. 2, for simplicity of explanation, each of the server 1, the user terminal 2, and the sponsor terminal 3 is illustrated as one unit, but this is an example, and there are a plurality of units. Also good. In particular, in the present embodiment, the databases 11 to 15 shown in FIG. 1 are managed by a single server 1, but this is an example, and the databases 11 to 15 are grouped into a plurality of groups in an arbitrary number of arbitrary combinations. A plurality of servers 1 that divide and manage each of the plurality of groups may be provided.

FIG. 3 is a schematic diagram showing an outline of a first example of processing executed by the information processing system of FIG. 2 to which the RWR model of FIG. 1 is applied.
The process shown in FIG. 3 includes a first process indicated by a solid line in FIG. 3 and a second process indicated by a dotted line in FIG. The first process is a series of processes from when the user terminal 2 executes a program until the server 2 selects a physical article as a spot reward related to the program and the physical article is delivered to the user. (Hereinafter referred to as “reward process”). The second process refers to a process for updating the content of data related to a portal site such as SNS stored in the natahnaM database 14 (hereinafter referred to as “nattanaM process”). The natahnaM database 14 is not an essential component for the RWR model, which is provided in the present embodiment in order to distribute and manage data in order to protect the security of personal information.
A series of processes to which the RWR model of FIG. 1 is applied is referred to as “actual reward provision process”. Specifically, the spot reward providing process of the first example shown in FIG. 3 is a series of processes of the following steps SF1 to SF6.

In step SF1, the server 1 stores a list of spot rewards in the database 13 as inventory data. Then, the server 1 accesses the database 12 and updates the contents of data related to physical goods that can be provided to the user as actual rewards (hereinafter referred to as “reward data”).

In step SF2, the user terminal 2 executes the program 21 provided from the database 11 of the server 1 by a user operation.
The server 1 is information related to the user terminal 2 that executes the program 21 in response to a user operation, or data including one or more information related to the user (hereinafter referred to as “user data”), and one or more information related to the program 21 (Hereinafter referred to as “program data”). The collected user data and program data are stored in the database 11.

In step SF3, the server 1 collates the program data and user data in the database 11 with the reward data in the database 12, and determines whether or not a spot reward has already been sent to the user (step S4 in FIG. 6). Whether or not to give a spot reward to the user is determined.
If the actual reward is not given to the user, the actual reward providing process ends. However, if the actual reward is given to the user, the process proceeds to step SF4.

In step SF4, the server 1 executes the physical article according to a predetermined algorithm using program data and user data in the database 11 and reward data in the database 12 (a specific example will be described in step S6 in FIG. 6). One or more reward candidates are selected as spot rewards. And the server 1 performs a predetermined | prescribed process as assistance for providing a user with one or more physical articles selected as a spot reward.
Here, the form of the predetermined process is not particularly limited as long as it can support all or part of the act for providing the spot reward to the user. For example, in the present embodiment, the form is selected. In addition, a process of printing a spot reward list 22 (a list 22 in which information such as the type, the number of inventory, and the inventory location is listed for each physical article) on a paper medium is employed as a predetermined process.

In step SF5, the spot reward is loaded on the truck or the like based on the list 22 and delivered to the user's home or the like, so that the spot reward is provided to the user.

In step SF6, the server 1 updates program data, user data, reward data, and the like in the natrahnaM database 14.
As a result, the spot reward providing process ends.

As described above, in the RWR model that can implement the in-kind reward provision process, real world rewards (physical goods as rewards) are used, and therefore exist only in the virtual world constructed by executing the program 21 or the like. Compared with the case where a thing is used as a reward, the effect with respect to a user becomes remarkable. Further, the in-kind reward reduces the difference between the real world and the virtual world, and provides a completely new dimension between the user and the program 21. In addition, since the real world reward is provided to the user without notification, the RWR model not only bridges both worlds, but can greatly affect the emotional aspects of the user with surprise.

When the in-kind reward provision processing as described above is executed, the user can expect to receive some reward according to the execution of the program 21, but the control (condition, timing, content, etc.) for the reception is not. Is possible. In other words, the spot reward has a feature of uncertainty, and this feature enables the RWR model to give a greater stimulus to the user. In order to discuss and share information such as the in-kind reward received and the inference of the mechanism of the reward system (reason for receiving) due to the large psychological effect associated with the uncertainty that the conditions for receiving the reward are unknown in the RWR model A user base is built and the whole community is enriched.
In short, it is possible to increase the effect of appealing to the user about advertisements and sales associated with the program (appeals including both positive and negative aspects).

In addition, you can expect shoot cuts in commercial distribution. In ordinary commerce, for example, the law of AIDMA is known, and until a consumer knows a certain product and purchases it, (1) Attention (attention), (2) Interest (interest), (3) Desire ( There are five stages: (desire), (4) Memory (memory), (5) Action (action). However, the concept of the present RWR model is short-cut without passing through such a stage as described above, and the final product is delivered to the consumer.

Furthermore, the program 21 that adopts the RWR model (the virtual world constructed thereby) includes objects that refer to items related to advertisements, products that the user sees in the real world, and the like. Also good. And you may employ | adopt the physical article relevant to the said object as a spot reward.
The degree of immersion in the user's program 21 can be further increased by creating such a substantial and friendly presence such as an object on the program 21 and using the user's natural reaction to familiar stimuli. Thereby, the divergence between the real world and the virtual world can be further reduced.

Next, the server 1 to which such an RWR model is applied, that is, the server 1 as an embodiment of the information processing apparatus of the present invention will be described in detail.

FIG. 4 is a block diagram showing a hardware configuration example of the server 1 as an embodiment of the information processing apparatus of the present invention, which is applied to the RWR model of FIG.
As shown in FIG. 4, the server 1 includes a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a bus 104, an input / output interface 105, and an input unit. 106, an output unit 107, a storage unit 108, a communication unit 109, and a drive 110.

The CPU 101 executes various processes according to a program recorded in the ROM 102 or a program loaded from the storage unit 108 to the RAM 103.
The program here controls the overall operation of the server 1, and is basically different from the program 21 (FIG. 1) executed on the user terminal 2.

The RAM 103 appropriately stores data necessary for the CPU 101 to execute various processes.

The CPU 101, the ROM 102, and the RAM 103 are connected to each other via the bus 104. An input / output interface 105 is also connected to the bus 104. An input unit 106, an output unit 107, a storage unit 108, a communication unit 109, and a drive 110 are connected to the input / output interface 105.

The input unit 106 includes a keyboard and a mouse, and inputs various types of information according to user instruction operations.
The output unit 107 includes a display, a speaker, and the like, and outputs images and sounds. The output unit 107 is also configured with a printer, and prints and outputs various information on a paper medium. For example, as described above, a paper medium on which the in-kind reward list 22 is printed is output from the output unit 107.
The storage unit 108 is configured by a hard disk, a DRAM (Dynamic Random Access Memory), or the like, and stores various data.
The communication unit 109 controls communication performed with the user terminal 2 and the sponsor terminal 3 (FIG. 2 and the like) via the network N including the Internet.

A removable medium 111 made of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is appropriately attached to the drive 110. The program read from the removable medium 111 by the drive 110 is installed in the storage unit 108 as necessary. The removable media 111 can also store various data stored in the storage unit 108 in the same manner as the storage unit 108.

FIG. 5 is a functional block diagram showing a functional configuration for executing the spot reward providing process among the functional configurations of the server 1.

When the spot reward providing process is executed, in the CPU 101, the main control unit 201, the program control unit 202, the measurement value collection unit 203, the reward presence / absence determination unit 204, the reward type determination 205, and the reward provision support unit 206, the update unit 207, and the list reception unit 208 function.

The main control unit 201 controls the operation of the entire server 1.
The program control unit 202 controls execution of the program 21 (FIG. 1 and the like) stored in the database 11 on the user terminal 2.
The measurement value collection unit 203 collects each measurement value related to user data and program data. The collected user data and program data are stored in the database 11.
The reward presence / absence determination unit 204 collates the program data and user data in the database 11 with the reward data in the database 12, and determines whether or not a spot reward has already been sent to the user (step S4 in FIG. 6). In the process of (1), a specific example will be described), and the presence or absence of reward to the user is determined. The determination result of the reward presence / absence determination unit 204, the program data, and the user data are provided to the reward selection unit 205.
When the reward selection unit 205 determines that there is a reward to the user, the reward presence / absence determination unit 204 determines a specific algorithm using program data, user data, and reward data (a specific example will be described in step S6 in FIG. 6). ), One or more physical articles (reward candidates) are selected as spot rewards.
The reward providing support unit 206 executes a predetermined process as support for providing the user with one or more physical items selected as the spot reward. As described above, the form of the predetermined process is not particularly limited as long as it is possible to support all or part of the action for providing the spot reward to the user. For example, in the present embodiment, A process of printing the selected reward list 22 on a paper medium is adopted as a predetermined process. Based on the list 22 output in this way, the spot reward is loaded on a truck or the like and delivered to the user's home or the like, so that the spot reward is provided to the user.
The update unit 207 updates program data, user data, reward data, and the like in the natahnaM database 14 when such a spot reward is provided to the user. The updating unit 207 also appropriately updates the contents of the reward data in the database 12 based on the contents of the inventory data in the database 13.
The list receiving unit 208 receives input of each item in the spot reward list, and stores the input content in the database 13 as inventory data.

The functional configuration of the server 1 has been described above with reference to FIG. Next, the spot reward providing process will be described with reference to FIG.
FIG. 6 is a flowchart for explaining the flow of the spot reward providing process executed by the server 1 having the functional configuration of FIG.

In step S <b> 1, the list receiving unit 208 receives a spot reward list and stores it in the database 13 as inventory data.
In step S2, the program execution control unit 202 determines whether or not the user terminal 2 has executed the program 21 (FIG. 3 or the like).
When the user terminal 2 is not executing the program 21, it determines with NO in step S2, and a process is returned to step S2. That is, until the user terminal 2 executes the program 21, the determination process in step S <b> 2 is repeatedly executed, and the spot reward providing process enters a standby state.
When the user terminal 2 executes the program 21, it is determined as YES in Step S2, and the process proceeds to Step S3.

In step S3, the measurement value collection unit 203 collects each measurement value related to user data and program data. The collected user data and program data are stored in the database 11.

Here, the user data and the program data may be positively collected as a function of the measurement value collection unit 203 or may be collected using a collection function provided in the program 21. In the present embodiment, information related to both the application and the user is collected as user data and program data by the latter, that is, by the program 21.
The user data and program data are used as input to the reward process, as will be described later in the processing after step S4, and are used to provide statistical data regarding the use of the program 21.

The user data and program data include, for example, the following information (a) to (j) in the present embodiment, but are not limited to these.
(A) User identification information: Information necessary or helpful for specifying a user (b) Usage time: Data of elapsed time of use of the program 21 (c) Number of instances: User starts / ends the program 21 (D) Number of goal trials: data on the number of times the goal was tried in the program 21 (e) Number of goal retries: data on the number of times the goal was retried in the program 21 (f) Number of goal failures: (G) Number of successful goals: Number of successful goals in program 21 (h) Contact with objects in program: User contact with various objects in program 21 (I) Friend: A person about a user's friend using the program 21 And data of identification information (j) issued reward: data of the number and identification information of the actual remuneration that the user has already received

In step S4, the reward presence / absence determination unit 204 executes a process for determining the presence / absence of reward to the user (hereinafter referred to as “reward presence / absence determination process”).

Here, the object-oriented type is not adopted in the present embodiment as an algorithm for determining whether or not to give a reward to the user in the reward existence determination process. That is, it is not associated with achieving a specific goal. In the present embodiment, the reward presence / absence determination unit 204 has a scoring system and an analysis model. First, the measurement values (user data and program data) collected in the process of step S3 are mapped to the scoring system, and the scoring system generates basic information for determining whether or not to reward the user. . The analysis model determines the total score (score) of the user by associating each measurement value with the action based on the basic information. And the reward existence determination part 204 determines the presence or absence of the reward to a user based on the level of this score.

More specifically, using the measured values (user data and program data) (a) to (j) collected in the process of step S3, the scoring system uses the following points (A) to (K). Is determined as basic information.
(A) User identification information: identification of whether or not a specific user is in a publicly recognizable state and identification of the user's residence (B) Usage time: user familiarity with program 21 (C) Number of instances: program (D) Goal trial count: User exploratory behavior (E) Goal retry count: User persistence (F) Goal failure count: User skill (G) Goal success count : User skill (H) Contact with objects in the program: Various action recognitions about the use of objects (I) Contact with other users in the program: Various action recognitions about contact with other users (J) Friend: Sociality of the user in the program (K) Issued remuneration: If the user has already received remuneration, the type and purpose of the remuneration

The analysis model uses the basic information (A) to (K) together with the measured values of the other program data to determine a score indicating whether or not to become a recommended user.
Here, as the measurement values of the other program data, for example, the following (L) to (N) are adopted in this embodiment, but are not particularly limited to these.
(L) Issue destination of reward: country and city where in-kind reward was issued (M) Type of reward: Type of in-kind reward issued (N) Cooperation: Number of related programs used by the user elsewhere.
The analysis model uses the above-described statistical data (basic information (A) to (K) and measured values (L) to (N) of other program data) to determine a score for each user. A specific user with a threshold value equal to or higher than a threshold is identified as a reward target and recommended.

In step S5, the reward presence / absence determination unit 204 determines whether or not to give a reward to the user based on the execution result of the reward presence / absence determination process.
That is, when the user who is focused as the target of the process in step S4 is not recommended, it is determined that the reward is not given to the user and NO is determined in step S5, and the process proceeds to step S9. However, the processing after step S9 will be described later.
On the other hand, when the user who is paying attention as the target of the process of step S4 is recommended, it is determined as YES in step S5 as a reward for the user, and the process proceeds to step S6.

In step S6, the reward selection unit 205 selects one or more physical articles (reward candidates) as in-kind rewards based on the program data, user data, and reward data (hereinafter, “reward selection process”). ”).

Here, in the reward selection process, the object-oriented type is not adopted as the algorithm for selecting the spot reward in the present embodiment. That is, it is not associated with achieving a specific goal. In the present embodiment, the reward selection unit 205 has an analysis model. This analysis model uses the measured values (user data and program data) (a) to (j) collected in step S3 as information (basic information (A) to (K). ) And other program data measured values (L) to (N)) to select a specific spot reward for the user.

In step S7, the reward provision support unit 206 performs predetermined processing (hereinafter, “reward provision support process”) as support for providing the user with one or more physical items selected as the spot reward in the process of step S6. Call it). As described above, in the present embodiment, when the reward providing support process is executed, the list 22 (FIG. 3 and the like) is printed, and the in-kind reward is loaded on a truck or the like based on the list 22 and the user's home or the like. The spot reward is provided to the user by being delivered.

In step S8, the update unit 207 executes processing for updating program data, user data, reward data, and the like in the natahnaM database 14.

In step S9, the main control unit 201 determines whether or not an instruction to end the process is given.
The instruction to complete the process is not particularly limited, and for example, it can be adopted that the server 1 is powered off.
If an instruction to complete the process has not yet been given, it is determined as NO in step S9, the process returns to step S2, and the subsequent processes are repeated.
If an instruction to complete the process is given, it is determined as YES in step S9, and the spot reward providing process ends.

FIG. 7 is a schematic diagram showing an outline of a second example of the spot reward providing process executed by the information processing system of FIG. 2 to which the RWR model of FIG. 1 is applied.

In step SF11, when the sponsor 23 for the program 21 provides a list 23 of items to be included as objects in the program 21, the server 1 maps the object of the item (hereinafter referred to as “sponsor object”) to the program 21. .
In step SF12, the server 1 updates the program 21 so that the new action generated by the introduction of the sponsor object is included.
In step SF13, the user terminal 2 downloads the updated program 21.
In step SF14, the server 1 collects user data and program data including various measurement values for the sponsor object. The collected user data and program data are stored in the database 11.

In step SF15, the server 1 collates the program data and user data in the database 11 with the reward data in the database 12, and determines whether or not to give a spot reward to the user. Here, the spot reward is assumed to be a physical article related to the sponsor object.
If the actual reward is not given to the user, the actual reward providing process ends. However, if the actual reward is given to the user, the process proceeds to step SF16.

In step SF16, the server 1 selects one or more physical articles (reward candidates) related to the sponsor object as spot rewards based on program data and user data in the database 11 and reward data in the database 12. select. And the server 1 performs a predetermined | prescribed process as assistance for providing a user with one or more physical articles selected as a spot reward.
Here, in the same way as in the first example (FIG. 3), if the predetermined process can support all or part of the act for providing the in-kind reward to the user, the form thereof is particularly For example, also in this example (second example in FIG. 7), a list 22 of selected in-kind rewards (a list 22 in which information such as the type, the number of inventory, the location of inventory, etc. is listed for each physical article) ) Is printed as a predetermined process.

In step SF17, the spot reward is loaded on the truck or the like based on the list 22 and delivered to the user's home or the like, so that the spot reward is provided to the user.

As described above, in the second example of the in-kind reward provision process, as in the first example, the advertisement and sales associated with the program are appealed to the user (both positive and negative aspects are included) Can increase the effect of appeal.
Also, in the second example of the spot reward providing process, a shoot cut of a commercial flow can be expected as in the first example. Conventionally, the concept of AIDMA has existed as a concept for realizing a commercial shortcut, but the concept of this RWR model is different from AIDMA as described above.

Further, in the second example of the spot reward providing process, a sponsor object is included as an object of the program 21. Since the sponsor object has a beneficial effect within the program 21, it is preferable to provide the user with the sponsor or a physical article associated with the sponsor object as an in-kind reward.
As in the first example described above, the psychological action of uncertainty is used, and the user is not informed about which sponsor object is the target of reward and what kind of reward is in kind. . This makes sponsor objects more and more interesting.
Such sponsor-related remuneration shall be given as part of in-kind remuneration in accordance with the same conditions as other in-kind remuneration. In addition, for example, if articles and media provided by sponsors such as websites, forums, newsletters, stores, etc. include "hints" regarding spot compensation conditions, etc., they will also function as sponsors' PR activities. This is more preferable.

Here, with respect to the RWR model described above, an example of selection of a user who gives a spot reward and an effect expected by providing the spot reward in the selection example are shown below. However, it goes without saying that the present invention is not limited to the following examples.
(1) In-kind reward is given to a user who is determined to be the most important person in the organization. This increases the opportunity to receive advertisements.
(2) In-kind reward is given to a user who is determined to have the longest use time. This can give a reward for loyalty.
(3) In-kind reward is given to the user who is judged to have the most tenacity to reach the goal. Thereby, a reward for the strength of the will can be given.
(4) In-kind rewards are given to users found in new geographic locations. As a result, if the user writes a reward on a blog or communicates in the area, the availability of programs of other people in the area is improved.
(5) A spot reward is given to a user who is determined to continue using one or more specific objects in the program. This can encourage multiple users to continue using the object. This is particularly useful for the promotion of sponsor objects.
(6) In-kind reward is given to a user who is determined to have the largest number of friends using the same program 21. Thereby, the possibility that the information that the in-kind reward can be obtained is increased, and as a result, the possibility that more people use the program is improved.
(7) In-kind reward is given to users randomly selected in the random selection model. By introducing randomness in this way, the user's estimation accuracy regarding the mechanism of the RWR model can be deteriorated (not easily estimated).

Next, examples of in-kind reward for the RWR model described above will be shown below. However, it goes without saying that the present invention is not limited to the following examples.
Examples of rewards are shown below. However, it is not limited to this example.
(1) Items related to various aspects of the program 21, such as character goods (stuffed animals, key holders, magnets, figures) (2) Items not related to the program 21, such as consumables (food), pens, coupons, tickets, etc. 3) Articles related to sponsors, such as products and free samples provided by sponsors

Next, the effect of chaining by applying the RWR model described above will be exemplified. The effect of this example is obtained by the following flow of STa to Ste.
Sta: In-kind reward is provided to the user.
Stb: If the user uses the program 21, the user writes in the blog that he / she has unexpectedly received a spot reward.
Stc: A plurality of other users also download the program 21 and use the program 21 in the hope of receiving spot rewards.
Std: Discussion begins between users regarding the type of reward that can be received, how to receive it, the purpose of the reward, and the like.
Ste: As more people participate in Program 21 (or the SNS in which it is used) and more discussions begin, the user base grows more and more.

Next, another effect of chaining by application of the RWR model described above, which is an effect when a sponsor object is used in the program 21, will be exemplified. The effect of this example is obtained by the following flow of StA to StE.
StA: The user is provided with a spot reward for the sponsor or sponsor object.
StB: If the user is using the program 21, the user writes in the blog that he / she has unexpectedly received a spot reward.
StC: A plurality of other users also download the program 21 and use the program 21 in the hope of receiving spot rewards.
StD: Discussion begins between a plurality of users regarding the types of rewards that can be received, how to receive the rewards, and the purpose of the rewards.
StE: The user is provided with a second in-kind reward for the sponsor or sponsor object.
StF: A plurality of users begin to doubt that there is any relationship between the spot reward and the sponsor object, and start using the sponsor object in the program 21.
StG: A plurality of users start checking the sponsor's medium for hints (see above for hints) to get in-kind rewards.
StH: The user base continues to expand as more people participate in program 21 (or the SNS in which it is used) and more discussions begin. As a result, the sponsor's advertising activities are performed through both the program 21 and the community such as SNS.

As explained above, the RWR model can be a powerful tool for marketing and advertising anything in the real world. What can be a powerful tool for marketing and advertising, in other words, what has the merit of using the RWR model includes (A1) to (A5) below, but of course not limited to these: .
(A1) Company (A2) Person (A3) Products (including not only existing products but also products that will appear in the future)
(A4) Program (including existing programs as well as those that will appear in the future)
(A5) Other concepts related to people

Thus, applying the RWR model is a powerful driving force for business based on human behavior patterns for rewards. This is because, by simple human psychology, a person chooses a person who can get a reward depending on whether or not the person can get a reward under the same conditions.
An example of using this RWR model as a business tool is shown below.
(B1) The program 21 is applied as a means for contacting the user, and advertising and marketing activities are performed on any of the above (A1) to (A5).
(B2) The program 21 is applied as means for contacting the user, and sales promotion activities are performed on any of the above (A1) to (A5).
(B3) The number of users of the program 21 increases due to the human psychology related to the reward described above.
(B4) As a result, as mentioned above, the familiarity of the program 21 is improved.
(B5) By using the above (B1) to (B4) alone or in any combination, investors, business partners, sponsors, joint ventures, and other business cooperation incentives can be obtained.

It should be noted that the present invention is not limited to the above-described embodiment, but includes modifications and improvements as long as the object of the present invention can be achieved.

In the embodiment described above, only the RWR model alone is applied, but it may be combined with another model.
For example, in FIG. 1, the RWR model can be applied in combination with the Goodwill business model (hereinafter referred to as “GWBM”).
GWBM is a unique business model that combines human behavior and social dynamics to provide a circular Win-Win scenario for businesses that adopt this model. Specifically, the GWMB includes the following elements 1 to 3.
(Element 1) Social contribution organization: Individuals and companies engaged in social contribution activities (environment, philosophy, charitable projects that support people, conservation projects, emergency response, and other activities) (Element 2) Public image: The public is an individual And the value recognized for companies (Element 3) Human behavior: Human behavior that expects material, emotional, or spiritual rewards for behavior. Also, as a general rule, human habits that feel comfortable with the consciousness of providing good intentions to others.
By creating a cycle in which these three elements 1 to 3 are linked, a chance of GWBM is created when each element triggers another element.
This cycle begins with a trigger for element 3. This trigger shall reward the customer in some way for the use of GWBM. Subsequently, GWBM inputs a part of the profit obtained from the customer to the element 1, and simultaneously gives an award for the donation to the element 3. As a result, both element 1 and element 3 find value and benefit in GWMB and produce the desired result for element 2. As element 2 improves, it attracts more customers and the cycle repeats.

The series of processes described above can be executed by hardware, or can be executed by software.
In other words, the functional configuration of FIG. 5 is merely an example, and is not particularly limited. That is, it is sufficient that the server 1 has a function capable of executing the above-described series of processes as a whole, and what functional block is used to realize this function is not particularly limited to the example of FIG.
In addition, one functional block may be constituted by hardware alone, software alone, or a combination thereof.
Furthermore, as described above, the server 1 may be composed of a plurality of units. In this case, it is only necessary that a plurality of servers 1 have a function capable of executing the above-described series of processes as a whole. Which function is provided in one server 1 is a design matter and may be arbitrary.

When a series of processing is executed by software, a program constituting the software is installed on a computer or the like from a network or a recording medium.
The computer may be a computer incorporated in dedicated hardware. The computer may be a computer capable of executing various functions by installing various programs, for example, a general-purpose personal computer.

The recording medium including such a program is not only constituted by the removable medium 31 of FIG. 1 distributed separately from the apparatus main body in order to provide the program to the user, but also in a state of being incorporated in the apparatus main body in advance. It is comprised with the recording medium etc. which are provided in this. The removable medium 31 is composed of, for example, a magnetic disk (including a floppy disk), an optical disk, a magneto-optical disk, or the like. The optical disk is composed of, for example, a CD-ROM (Compact Disk-Read Only Memory), a DVD (Digital Versatile Disk), or the like. The magneto-optical disk is constituted by an MD (Mini-Disk) or the like. In addition, the recording medium provided to the user in a state of being incorporated in advance in the apparatus main body includes, for example, the ROM 102 in FIG. 4 in which the program is recorded, the hard disk included in the storage unit 108 in FIG.

In the present specification, the step of describing the program recorded on the recording medium is not limited to the processing performed in time series along the order, but is not necessarily performed in time series, either in parallel or individually. The process to be executed is also included.
Further, in the present specification, the term “system” means an overall apparatus configured by a plurality of devices, a plurality of means, and the like.

DESCRIPTION OF SYMBOLS 1 ... Server 2 ... User terminal 3 ... Sponsor terminal 21 ... Program 101 ... CPU
201 ... Main control unit 202 ... Program control unit 203 ... Measured value collection unit 204 ... Reward presence / absence determination unit 205 ... Reward selection unit 206 ... Reward provision support unit 207 ... Update 208: List accepting department

Claims

Collection means for collecting information on a user terminal that executes a predetermined program in response to a user operation or user data including one or more information on the user, and program data including one or more information on the predetermined program;
Selection for selecting one or more physical articles existing in the real world as rewards for the execution of the predetermined program based on the user data and the program data collected by the collecting means Means,
Support means for executing a predetermined process as support for providing the user with one or more physical items selected as rewards by the selection means;
An information processing apparatus comprising:
The information processing apparatus according to claim 1, wherein the physical article that can be selected by the selection unit includes a physical article related to a sponsor for the predetermined program.
The physical article that can be selected by the selection unit includes a physical article relating to one or more predetermined objects among objects existing in a virtual world constructed in the user terminal by executing the predetermined program. The information processing apparatus according to 1.
The information processing apparatus according to claim 1, wherein the support unit outputs information that can identify one or more physical articles selected as rewards by the selection unit as the predetermined process.
Based on the user data and the program data collected by the collecting means, further comprising a determining means for determining the presence or absence of reward to the user,
When the determining means determines that there is a reward for the user, the selecting means selects one or more physical articles existing in the real world as the reward for the user related to the execution of the predetermined program. The information processing apparatus according to claim 1.
In the information processing method executed by the information processing apparatus,
A collecting step of collecting information relating to a user terminal that executes a predetermined program in response to a user operation or user data including one or more information related to the user, and program data including one or more information related to the predetermined program;
Based on the user data and the program data collected by the process of the collecting step, one or more physical articles existing in the real world are selected as rewards for the user regarding the execution of the predetermined program. A selection step to
A support step of executing a predetermined process as support for providing the user with one or more physical items selected as a reward by the process of the selection step;
An information processing method including:
Computer
Collection means for collecting information on a user terminal that executes a predetermined program in response to a user operation or user data including one or more information on the user, and program data including one or more information on the predetermined program;
Based on the user data collected by the collecting means and the predetermined program data, one or more physical articles existing in the real world are selected as rewards for the user regarding the execution of the predetermined program. Selection means to
Support means for executing a predetermined process as support for providing the user with one or more physical items selected as rewards by the selection means;
Program to make it work.