WO2014043402A2 - Système de divertissement et de commerce en vol ayant une vidéo en temps réel améliorée - Google Patents

Système de divertissement et de commerce en vol ayant une vidéo en temps réel améliorée Download PDF

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Publication number
WO2014043402A2
WO2014043402A2 PCT/US2013/059535 US2013059535W WO2014043402A2 WO 2014043402 A2 WO2014043402 A2 WO 2014043402A2 US 2013059535 W US2013059535 W US 2013059535W WO 2014043402 A2 WO2014043402 A2 WO 2014043402A2
Authority
WO
WIPO (PCT)
Prior art keywords
aircraft
advertiser
data
images
airport
Prior art date
Application number
PCT/US2013/059535
Other languages
English (en)
Other versions
WO2014043402A3 (fr
Inventor
Sridhar Kota
Original Assignee
Flexsys, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Flexsys, Inc. filed Critical Flexsys, Inc.
Publication of WO2014043402A2 publication Critical patent/WO2014043402A2/fr
Publication of WO2014043402A3 publication Critical patent/WO2014043402A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital
    • H04N21/2146—Specialised server platform, e.g. server located in an airplane, hotel, hospital located in mass transportation means, e.g. aircraft, train or bus
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4524—Management of client data or end-user data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • This invention relates generally to in-flight entertainment (“IFE”) systems, and more particularly, to a video entertainment system the employs enhanced realtime video and is enabled for commercial advertising and transactions, as well as the incorporation of a passenger's personal mobile device.
  • IFE in-flight entertainment
  • an advantage of this invention to provide a forward view and a downward view to every passenger in a commercial airliner.
  • An additional advantage of this invention to provide a system by which passengers are enabled to conduct commercial transactions in response to the information and advertisements that are presented to them.
  • this invention provides, in accordance with an apparatus aspect thereof, an in-flight entertainment and commercial transaction system that is provided with at least one video camera that is arranged on the underside of an aircraft for producing a corresponding video signal.
  • a processor correlates the video signal to GPS data.
  • an advertiser database for storing advertiser information that includes GPS data that corresponds to the stored advertiser information.
  • a display presents the correlated video signal and the stored advertiser information to a passenger.
  • a map enhancement database provides map-enhancing data to the processor.
  • the map-enhancing data is responsive to the GPS location of an aircraft. Additionally, in some embodiments, the map-enhancing data is responsive to the altitude of an aircraft.
  • the advertiser data that is presented on the display is responsive to the GPS location of an aircraft.
  • a portion of the advertiser data that is presented on the display is independent of the GPS location of an aircraft.
  • such advertiser data is made available to the passenger on soft buttons distributed illustratively on the periphery of the display.
  • an airport database for providing airport data to the processor.
  • Such airport data in some embodiments is responsive to the GPS location of the aircraft.
  • the airport data is responsive to the selection of a destination airport, and to the selection of an arrival gate at the destination airport. This information can, in some embodiments, be entered into the processor by a member of the flight crew.
  • the airport data includes airport vendors information, some or all of which are advertisers.
  • a method of entertaining airline passengers in an aircraft and enabling commercial transactions includes the steps of: obtaining a first sequence of images external to the aircraft at a first frame time rate;
  • step of second overlying an advertiser coordinate on each image of the second sequence of images there is provided the step of second overlying an advertiser coordinate on each image of the second sequence of images.
  • step of presenting on the display an indication corresponding to the location of an advertiser In a further embodiment there is provided the step of presenting on the display an indication corresponding to the location of an advertiser.
  • step of presenting on the display information corresponding to a map of a destination airport In another embodiment there is provided the step of presenting on the display information corresponding to a map of a destination airport.
  • an in-flight entertainment and commercial transaction system having a memory for storing GPS-coordinated images, and a processor for correlating the GPS-coordinated images with GPS data corresponding to the location of an aircraft.
  • An advertiser database stores advertiser information that includes GPS data that corresponds to the stored advertiser information.
  • a display is provided for presenting to a passenger the GPS-coordinated images and the stored advertiser information in response to the location of the aircraft.
  • the display may be, in some embodiments, a fixed seat back-mounted display.
  • the images and data can be delivered to a mobile computing device, such as a personal computer, a tablet, or a smart phone, illustratively by wireless technology, for display.
  • a camera for providing sequential real-time images to said processor.
  • a camera controller controls an optical zoom feature of the camera in response to altitude data. For example, as the aircraft increases its elevation, a longer optical zoom is selected.
  • a gaming database for providing games data responsive to aircraft location data.
  • the games that are made available to the passenger are responsive to any of aircraft type, aircraft location, destination, and the like.
  • An advertiser accounting system records data responsive to passenger commercial transactions with advertisers.
  • a method of entertaining airline passengers in an aircraft and enabling commercial transactions includes the steps of:
  • step of overlying an advertiser coordinate on each obtained image there is further provided the step of presenting on the display game information responsive to the aircraft location information.
  • FIG. 1 is a simplified block and line representation of a specific illustrative embodiment of an advertising/entertaining system for implementing an embodiment the invention
  • Fig. 2 is a depiction of a screen shot of a display of an IFE showing an airport layout, a plurality of airport advertisers, a traffic report, and a plurality of advertiser link buttons;
  • Fig. 3 is a depiction of a screen shot of a display of an IFE showing a real-time video of a forward-looking view during an aircraft landing, and a plurality of advertiser link buttons;
  • Fig. 4 is a depiction of a screen shot of a display of an IFE showing a real-time video of a forward-looking view during an aircraft landing, an inserted image of an airport layout, and a plurality of advertiser link buttons
  • Fig. 5 is a depiction of a screen shot of a display of an IFE showing an image of an airport with surroundi ng neighborhoods, and a plurality of advertiser link buttons
  • Fig . 6 is a depiction of a screen shot of a display of an IFE showing a representational website of a chamber of commerce, i ll ustratively that of Denver Colorado, and a plurality of advertiser li nk buttons;
  • Fig . 7 is a depiction of a screen shot of a display of an IFE showi ng a video of a downward view showing a mountain range, and a plurality of advertiser link buttons;
  • Fig . 8 is a depiction of a screen shot of a display of an IFE showing a video of a downward view showing an approaching city, an enhanced inserted depiction, a local movie schedule, and a pl urality of advertiser link buttons;
  • Fig . 9 is a depiction of a screen shot of a display of an IFE showi ng a spl it screen with an enhanced street view and a map, and a plurality of advertiser l i nk buttons;
  • Fig . 10 is a depiction of a screen shot of a display of an IFE showing a downward view of a point of i nterest, ill ustratively the Grand Canyon, along with an i nsert of related facts, and a plural ity of advertiser l ink buttons.
  • Fig . 1 is a simpl ified block and l ine representation of a specific il lustrative embodiment of an advertisi ng/entertaining system 100 for implementing an embodiment of the i nvention.
  • a video camera 110 is i nstalled on an aircraft (not shown) faci ng ill ustratively forward and downward.
  • multi ple cameras can be directed in different directions.
  • only one camera is used to take a relatively wide-angle i mage field, and separation of the respective portions of i nterest are separated electronically, as will be discussed hereinbelow.
  • video camera 110 delivers a video signal (not specifically designated) to a video i mage splitter and sequence controller 115.
  • Video i mage splitter and sequence controller 115 in this embodiment splits the video i nto at least two portions, specifically a forward looking real-time video 120, which is a portion that will provide to passengers (not shown) a forward looking view preferably during take-off, landing, and low-level approach.
  • downward-looki ng portion will, in some embodiments, consist of a lower frame rate image sequence, as will be discussed herein.
  • These images are stored in this embodiment in a downward-looking reduced frame-rate images memory 125.
  • Both of forward looking real-time video 120 and the images in downward-looking reduced frame-rate images memory 125 are delivered, in this specific illustrative embodiment of the invention, to an images processor and server 130.
  • Images processor and server 130 performs, in this embodiment, multiple functions. First, using global positioning system ("GPS") and elevation information 140, images processor and server 130 will coordinate the image being viewed, particularly the downward-looking images from images processor and server 130, with GPS coordinates. The elevation information that is readily obtainable from GPS and elevation information 140 will facilitate coordination of the field of view of video camera 110 to the GPS coordinates.
  • GPS global positioning system
  • elevation information 140 that is readily obtainable from GPS and elevation information 140 will facilitate coordination of the field of view of video camera 110 to the GPS coordinates.
  • GPS and elevation information 140 is delivered to video image splitter and sequence controller 115 illustratively to enable discontinuation of forward looking real-time video 120 at high altitudes or at great distances from a destination airport.
  • greater video processing power is available for processing the images from downward-looking reduced frame- rate images memory 125, whereby resolution can be enhanced and additional graphical and active content can be added to the video stream that ultimately is delivered to the respective passengers.
  • Images processor and server 130 provides signals to a camera controller 142 that controls the operation of video camera 110.
  • the optical zoom is controlled in response to GPS position and elevation data that is made available to images processor and server 130 by GPS and elevation information 140.
  • map enhancement database 144 contains map data that provides greater detail to the images of downward-looking reduced frame-rate images memory 125, and in some situations, such as where weather conditions preclude a clear downward view, the map information from map enhancement database 144 can provide a virtual image.
  • map enhancement database 144 contains information of the type that is either proprietary, or commercially available illustratively from Google Earth, for example. At such times when weather or other ambient conditions preclude the formation of a useful video signal from video camera 110, the camera can be shut off by camera controller 142, and the system will rely on the virtual map information to provide a view to the passengers.
  • the perimeter of the image that is presented to the passenger includes a plurality of graphical user buttons (not shown in this figure) that are correlated to respective advertisers that have their information stored in advertiser database 150.
  • This database additionally includes advertiser data that corresponds to advertisers that can, in some embodiments, be identified on the enhanced images obtained from images processor and server 130.
  • advertiser data includes GPS data that identifies on the image the location of the advertiser, as will be discussed below.
  • some embodiments of the invention also deliver to the passengers airport information from an airport services database 152.
  • the airport information that is made available to the passengers includes not only a representation of the airport layout, but also the identification of the arrival gate, as well as conveniently located commercial establishments in the airport, which in some embodiments are paying advertisers.
  • Certain embodiments of the invention provide gaming and entertainment information to the passengers from a games database 149. It is an advantage of this aspect of the invention that, in addition to general games, the games that are delivered by games database 149 can be specific to the particular aircraft, specific to the particular flight, specific to the destination, and/or specific to particular locations and points of interest over or near which the aircraft would be flying at any given moment in time. Of course, plural levels of game play can be offered so as to keep children and adults entertained. In some embodiments, prizes are awarded to winners.
  • map enhancement database 144, advertiser database 150, and airport services database 152 are maintained and updated by an operator control service 155.
  • Operator control service 155 in some embodiments receives instructions and data from a central operator (not specifically designated) that wirelessly uploads flight-specific information to the various databases.
  • small items of information such as information corresponding to a mid-flight gate change or airport change can be entered by members of the flight crew.
  • the processed images are delivered to the passengers via the aircraft's IFE, which not only presents the processed images to the respective passengers, but also enables user control over the images and the selected portions of images that are to be displayed, and additionally enables commercial transactions.
  • the commercial transactions are conducted over the mobile telephone (not shown) or other portable computing device (not shown) of the passenger.
  • these facilities and functionalities are included in IFE, user control, and commerce system 160.
  • the aircraft IFE (not shown) includes a display and a computer processor at each passenger station that enables viewing of the images and affords a measure of passenger control thereover, such as digital zooming, selection of the direction of view, and interaction with advertiser icons.
  • the images are, displayed on, or are otherwise delivered to, the personal computing devices of the passengers.
  • the personal computing devices can be coupled to the aircraft IFE to receive images, games, and advertisements, as well as enabling the personal computing devices to engage in commerce.
  • One method is through the use of blue tooth technology.
  • Another is by presentation on the seat back displays of one or more quick response (“QR") codes that are readily deciphered by smart phones.
  • QR code will link the personal computing device to an internet web site, or to a local site within the aircraft wherein the personal computing device, via an app, is provided a temporary IP address.
  • a commerce accounting system 165 maintains an electronic record of passenger transactions with the advertising vendors.
  • the electronic record includes click counts pursuant to which the advertisers pay royalties to the operator.
  • Figs. 2-10 are depictions of displays that can, in various embodiments of the invention, be made available to the passengers.
  • the advertisement is expanded to i llustrate the selected advertiser's products, and may i n some embodiments incl ude the advertiser's web pages.
  • Fig . 2 is a depiction of a screen shot of a display of an IFE showing an airport layout, a pl ural ity of airport advertisers, a traffic report, and a pl ural ity of advertiser l ink buttons.
  • Fig . 3 is a depiction of a screen shot of a display of an IFE showi ng a real-time video of a forward-looki ng view duri ng an aircraft landi ng, and a plurality of advertiser li nk buttons.
  • Fig . 4 is a depiction of a screen shot of a display of an IFE showi ng a real-time video of a forward-looki ng view during an ai rcraft landi ng, an inserted image of an airport layout, and a plurality of advertiser li nk buttons.
  • Fig . 5 is a depiction of a screen shot of a display of an IFE showi ng an image of an airport with surrounding neighborhoods, and a plurality of advertiser link buttons.
  • Fig . 6 is a depiction of a screen shot of a display of an IFE showing a representational website of a chamber of commerce, illustratively that of Denver Colorado, and a plurality of advertiser li nk buttons.
  • Fig . 7 is a depiction of a screen shot of a display of an IFE showing a video of a downward view showing a mountain range, and a plurality of advertiser link buttons.
  • Fig . 8 is a depiction of a screen shot of a display of an IFE showing a video of a downward view showing an approaching city, an enhanced inserted depiction, a local movie schedule, and a pl ural ity of advertiser li nk buttons.
  • this figure shows i l l ustrative advertiser icons (e.g., Target Stores and McDonald's) disposed on the aerial city image in response to GPS advertiser data .
  • Fig . 9 is a depiction of a screen shot of a display of an IFE showing a spl it screen with an enhanced street view and a map, and a plurality of advertiser l i nk buttons.
  • Fig . 10 is a depiction of a screen shot of a display of an IFE showing a downward view of a point of i nterest, ill ustratively the Grand Canyon, along with an i nsert of related facts, and a plural ity of advertiser l ink buttons.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Game Theory and Decision Science (AREA)
  • Aviation & Aerospace Engineering (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système de divertissement et de transaction commerciale en vol qui a une caméra vidéo sur le côté inférieur d'un aéronef pour produire un signal vidéo. Un processeur met en corrélation le signal vidéo avec des données de système mondial de localisation (GPS). Une base de données d'annonceur stocke des informations d'annonceur comprenant des données GPS qui correspondent aux informations d'annonceur. Un dispositif d'affichage présente le signal vidéo et les informations d'annonceur stockées à un passager. Une base de données d'amélioration de carte fournit des données d'amélioration de carte au processeur qui est sensible à la position et à l'altitude GPS d'un aéronef. Une partie des données d'annonceur qui sont présentées sur le dispositif d'affichage est indépendante de la position GPS d'un aéronef. Dans un mode de réalisation avantageux, de telles données d'annonceur sont rendues accessibles au passager sur des boutons souples répartis sur le dispositif d'affichage. Des informations d'aéroport sont affichées en réponse à la position GPS de l'aéronef ou à la sélection d'un aéroport de destination, et à la sélection d'une porte d'arrivée à l'aéroport de destination. Une sélection d'aéroport peut être entrée par un membre du personnel navigant technique.
PCT/US2013/059535 2012-09-12 2013-09-12 Système de divertissement et de commerce en vol ayant une vidéo en temps réel améliorée WO2014043402A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201261700324P 2012-09-12 2012-09-12
US61/700,324 2012-09-12

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WO2014043402A2 true WO2014043402A2 (fr) 2014-03-20
WO2014043402A3 WO2014043402A3 (fr) 2014-07-17

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10938810B2 (en) 2016-08-22 2021-03-02 Viasat, Inc. Methods and systems for efficient content delivery
US11230379B2 (en) 2019-03-28 2022-01-25 Betria Interactive, LLC Organizing places of interest in-flight

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US20080133705A1 (en) * 2000-10-11 2008-06-05 Aircell Llc System for customizing electronic content for delivery to a passenger in an airborne wireless cellular network
US20100060739A1 (en) * 2008-09-08 2010-03-11 Thales Avionics, Inc. System and method for providing a live mapping display in a vehicle
US20100070376A1 (en) * 2008-06-09 2010-03-18 Brett Proud Systems and methods facilitating mobile retail environments
US20100283637A1 (en) * 2006-12-06 2010-11-11 The Boeing Company Cloud Image Replacement for Terrain Display
US20110029998A1 (en) * 2008-05-30 2011-02-03 Man Pak Yip In-flight video entertainment system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080133705A1 (en) * 2000-10-11 2008-06-05 Aircell Llc System for customizing electronic content for delivery to a passenger in an airborne wireless cellular network
US20100283637A1 (en) * 2006-12-06 2010-11-11 The Boeing Company Cloud Image Replacement for Terrain Display
US20110029998A1 (en) * 2008-05-30 2011-02-03 Man Pak Yip In-flight video entertainment system
US20100070376A1 (en) * 2008-06-09 2010-03-18 Brett Proud Systems and methods facilitating mobile retail environments
US20100060739A1 (en) * 2008-09-08 2010-03-11 Thales Avionics, Inc. System and method for providing a live mapping display in a vehicle

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10938810B2 (en) 2016-08-22 2021-03-02 Viasat, Inc. Methods and systems for efficient content delivery
US11431708B2 (en) 2016-08-22 2022-08-30 Viasat, Inc. Methods and systems for efficient content delivery
US11230379B2 (en) 2019-03-28 2022-01-25 Betria Interactive, LLC Organizing places of interest in-flight

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