WO2014025329A1 - Mini dispositif publicitaire virtuel (interactif) - Google Patents

Mini dispositif publicitaire virtuel (interactif) Download PDF

Info

Publication number
WO2014025329A1
WO2014025329A1 PCT/UA2013/000009 UA2013000009W WO2014025329A1 WO 2014025329 A1 WO2014025329 A1 WO 2014025329A1 UA 2013000009 W UA2013000009 W UA 2013000009W WO 2014025329 A1 WO2014025329 A1 WO 2014025329A1
Authority
WO
WIPO (PCT)
Prior art keywords
screen
digital signal
projector
signal source
promoter
Prior art date
Application number
PCT/UA2013/000009
Other languages
English (en)
Russian (ru)
Inventor
Андрий Грыгоровыч КОТ
Original Assignee
Kот Andrii Hryhorovych
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kот Andrii Hryhorovych filed Critical Kот Andrii Hryhorovych
Publication of WO2014025329A1 publication Critical patent/WO2014025329A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/02—Advertising or display means not otherwise provided for incorporating moving display members
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/16—Advertising or display means not otherwise provided for using special optical effects involving the use of mirrors
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00—Details of colour television systems
    • H04N9/12—Picture reproducers
    • H04N9/31—Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
    • H04N9/3141—Constructional details thereof
    • H04N9/3173—Constructional details thereof wherein the projection device is specially adapted for enhanced portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00—Details of colour television systems
    • H04N9/12—Picture reproducers
    • H04N9/31—Projection devices for colour picture display, e.g. using electronic spatial light modulators [ESLM]
    • H04N9/3179—Video signal processing therefor

Definitions

  • Virtual (interactive) mini-promoter The utility model relates to demonstration devices for information and advertising purposes, created on the basis of multimedia projection equipment and can be used to attract the attention of various consumers to the services provided and to the goods offered.
  • JYO 69401, IPC G09F 13/00, publ. 04/25/2012 containing a flat screen, a projector, optically connected to the screen, a digital signal source, connected to the projector, sound reproducing equipment associated with the digital signal source, how the screen is coated with a film, and the screen is made in the form of an image of the projected object , in which the projector is placed in a protective casing, and a film of direct, reverse or double-sided projection is used as a screen cover.
  • the screen is made in the form of a logo and / or product of the enterprise, a human projection in full size. Also, as a source of digital signal in this device, they use a PC, nettop, DVD player, media player, laptop.
  • the utility model is based on the task of improvement a well-known virtual (interactive) promoter, in which by introducing a mirror system and a motion detector into its composition, the device’s functionality is expanded, namely, the possibility of placing virtual advertising directly on the advertised products and the ability to play images and sound on the screen only if there are visitors.
  • a virtual (interactive) mini-promoter contains a flat screen made in the form of an image of the projected object, and a film of direct, reverse or double-sided projection is used as a screen cover, the projector is optically connected to the screen, the digital signal source is connected with a projector, sound reproducing equipment associated with a digital signal source, in which, according to a utility model, an additional mirror system is introduced, which is placed in the direction of the beam with projector, and is made with the possibility of rotation and a motion detector, which is connected to a digital signal source.
  • the projector, the source of the digital signal, sound reproducing equipment, a system of mirrors and a motion detector are located in a protective monoblock, and the screen is provided with means of attachment to a protective monoblock.
  • the backlight is installed on the bottom of the screen.
  • the screen is made in the form of a cartoon character, which is used in advertising products.
  • the device is additionally equipped with a touch control panel, which is connected to a digital signal source.
  • a motion detector in this promoter allows the creation of an effective mode of operation of the device, that is, it will work / not work when the motion detector signals the approach (or removal) of a visitor, this signal is processed by a digital signal source that controls the operation of the projector.
  • Another advantage of the proposed promoter is the placement of a projector, a digital signal source, sound reproducing equipment, a mirror system and a motion detector in a protective all-in-one, which greatly simplifies the installation and dismantling of this promoter.
  • the proposed virtual (interactive) mini promoter comprises a flat screen 1, a projector 2, is optically coupled to a screen 1, a digital signal source 3, connected to a projector 2, sound reproducing equipment 4, connected to a digital signal source 3, a mirror system 5 and a motion detector 6, which is connected to the digital signal source 3.
  • the projector 2, the digital signal source 3, sound reproducing equipment 4, the mirror system 5 and the motion detector 6 are located in the protective monoblock 7.
  • Screen 1 is provided with means for attaching (not shown) to the protector final monoblock 7.
  • backlight 8 is installed on the lower part of the screen 1.
  • the proposed device is additionally equipped with a touch control panel (not shown), which is connected to the digital signal source 3.
  • a laptop, netbook, mini PC, tablet PC, DVD player, or other information input / output device is used as a digital signal source.
  • To project an image onto The screen uses a high-contrast portable mini projector.
  • the device is used as follows.
  • the proposed promoter (for example, in the case when all its elements are located in the protective monoblock 7) is installed in a specific place (for example, on shelf 9 of goods in a supermarket or store).
  • the supermarket shelves remain intact, because you do not need extra holes for installation.
  • the film (direct, reverse or double-sided projection) is applied to the screen 1 in a known manner.
  • the screen 1 can be made in the form of a logo and / or products of the enterprise, a projection of a person and / or in the form of a cartoon character who is involved in advertising products.
  • the screen 1 is mounted on the shelves 9 so that the rays coming out of the projector 2 and reflected by a system of mirrors 5 fall on it. Also, the screen 1 can be attached to the monoblock 7. In addition, the screen 1 in its lower part, where not. the image is reproduced, it can be equipped with additional lighting 8 (for example, LED lamps).
  • mini PC or tablet PC digital signal source 3
  • certain advertising video and audio information for example, commercials
  • Information is reproduced from the source of the digital signal 3 through the projector 2 to the screen 1 and, if necessary, sound-reproducing equipment 4 with a microphone and speakers is connected to the source of the digital signal 3.
  • An interactive mini-promoter according to a utility model, comprises a motion detector 6, which is configured for a specific (predetermined) distance of motion detection and is associated with a digital signal source 3. When a visitor approaches a distance less than a predetermined distance, the detector 6 gives a signal that includes playing a commercial from the digital signal source 3 through the projector 2 to the screen 1. In the proposed promoter, it is possible to turn off the motion detector 6 (for example, during hours peak when there are a large number of visitors) and, in this case, information will be displayed on screen 1 without stopping.
  • the proposed device is equipped with a touch control panel (not shown), with which the user or the store manager selects the advertising information that interests them by independently pressing the corresponding buttons on the panel.

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Projection Apparatus (AREA)
  • Overhead Projectors And Projection Screens (AREA)

Abstract

L'invention se rapporte à des dispositifs de présentation à des fins d'information et publicitaires, qui sont réalisés à partir d'un équipement de projection multimédia, et peut être utilisée afin d'attirer l'attention d'un type différent d'utilisation vers des services à fournir et des articles proposés. L'invention concerne un mini dispositif publicitaire virtuel (interactif) comprenant un écran plat se présentant sous forme d'un objet à projeter, le revêtement d'écran consistant en un film de projection directe, retour ou des deux côtés, un projecteur relié optiquement à l'écran, une source de signal numérique reliée au projecteur, et un appareil de restitution sonore relié à la source de signal numérique, et comprenant également un système de miroirs disposé dans la direction du faisceau venant du projecteur et capable de rotation, et un détecteur de mouvement relié à la source de signal numérique.
PCT/UA2013/000009 2012-08-09 2013-01-22 Mini dispositif publicitaire virtuel (interactif) WO2014025329A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
UAU201209656U UA79350U (ru) 2012-08-09 2012-08-09 Виртуальный (интерактивный) мини-промоутер
UAU201209656 2012-08-09

Publications (1)

Publication Number Publication Date
WO2014025329A1 true WO2014025329A1 (fr) 2014-02-13

Family

ID=50068432

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/UA2013/000009 WO2014025329A1 (fr) 2012-08-09 2013-01-22 Mini dispositif publicitaire virtuel (interactif)

Country Status (2)

Country Link
UA (1) UA79350U (fr)
WO (1) WO2014025329A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4095882A (en) * 1976-04-01 1978-06-20 Karamon John J Projected image display system
US20110007496A1 (en) * 2003-01-14 2011-01-13 Tseng-Lu Chien Led or laser project light has more than 1 functions
RU108190U1 (ru) * 2011-03-21 2011-09-10 Павел Георгиевич Иванов Интерактивный промоутер

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4095882A (en) * 1976-04-01 1978-06-20 Karamon John J Projected image display system
US20110007496A1 (en) * 2003-01-14 2011-01-13 Tseng-Lu Chien Led or laser project light has more than 1 functions
RU108190U1 (ru) * 2011-03-21 2011-09-10 Павел Георгиевич Иванов Интерактивный промоутер

Also Published As

Publication number Publication date
UA79350U (ru) 2013-04-25

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