WO2014019040A1 - Holography-simulating, image projection equipment at points of sale - Google Patents

Holography-simulating, image projection equipment at points of sale Download PDF

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Publication number
WO2014019040A1
WO2014019040A1 PCT/BR2013/000143 BR2013000143W WO2014019040A1 WO 2014019040 A1 WO2014019040 A1 WO 2014019040A1 BR 2013000143 W BR2013000143 W BR 2013000143W WO 2014019040 A1 WO2014019040 A1 WO 2014019040A1
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WO
WIPO (PCT)
Prior art keywords
simulating
sale
holography
points
equipment
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/BR2013/000143
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French (fr)
Portuguese (pt)
Inventor
Reinaldo WAISMAN
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Individual
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Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to US14/117,184 priority Critical patent/US20150220055A1/en
Publication of WO2014019040A1 publication Critical patent/WO2014019040A1/en
Priority to US14/550,347 priority patent/US20150109581A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03H—HOLOGRAPHIC PROCESSES OR APPARATUS
    • G03H1/00—Holographic processes or apparatus using light, infrared or ultraviolet waves for obtaining holograms or for obtaining an image from them; Details peculiar thereto
    • G03H1/0005—Adaptation of holography to specific applications
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03B—APPARATUS OR ARRANGEMENTS FOR TAKING PHOTOGRAPHS OR FOR PROJECTING OR VIEWING THEM; APPARATUS OR ARRANGEMENTS EMPLOYING ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ACCESSORIES THEREFOR
    • G03B21/00—Projectors or projection-type viewers; Accessories therefor
    • G03B21/10—Projectors with built-in or built-on screen
    • G—PHYSICS
    • G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
    • G03H—HOLOGRAPHIC PROCESSES OR APPARATUS
    • G03H1/00—Holographic processes or apparatus using light, infrared or ultraviolet waves for obtaining holograms or for obtaining an image from them; Details peculiar thereto
    • G03H1/0005—Adaptation of holography to specific applications
    • G03H2001/0055—Adaptation of holography to specific applications in advertising or decorative art

Definitions

  • the present utility model patent application for point-of-sale image projection equipment simulating holography aims to provide a new way of interacting with consumers at point-of-sale, making holographic simulation of an image related to the product to be marketed, interact with the consumer as he enters that space where the product is displayed, such as a supermarket gondola, counters of all kinds, shop windows and any other form and place of marketing.
  • the screens are usually pads hung by wires, fixed on wall and others, and have at least one of its white faces, or projections made directly on walls, which are static planes, besides being too large, and thus require large structures that need to fit computers, projectors and / or televisions, and a large space in markets and stores. , which becomes very costly and difficult to handle, requiring several people to assemble, operate and dismantle all equipment.
  • this "Point-of-sale image projection equipment, simulating a holography" should be used in a location where several products are side by side for sale, so that it can be placed so that the image and audio projector is hidden behind the products, with only the rod and the projection screen being visible to the consumer, with the projector base,
  • the rod and the screen are made of a transparent material, preferably of acrylic, being an extremely simple, small and portable equipment that only needs one power source (110V-220 V), and occupies at the points of sale 10 cm from the front of a supermarket gondola or the equivalent of a row of 5 cans of soda, has the advantage of simulating a holography that is moving with music and voiceover, as if in the air in front of it.
  • the screen is fixed to the rod by screws, since it varies according to the projection, depending on the product a screen is made of transparent material, preferably in acrylic, which is cut in the shape of the character or product to be advertised or offered on local, for example: in the shape of a soda can, a box of milk, a character that is related to the product to be marketed, where the promotional media will be projected.
  • Point-of-sale image projection equipment simulating a holography "consists of any image and audio projector that can be fixed to the rail at the base of the equipment, which has a setting to position the project, right and left, forward and backward and tilt up or down, so that the image is projected accurately on the screen, this base has an extension on one side, where it will be fixed, preferably by means of of two screws.
  • Figure 1 Perspective view of "Point-of-sale projection equipment simulating a holography.”
  • Figure 2 Perspective view of "Point-of-sale projection equipment simulating a holography"

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Holo Graphy (AREA)
  • Projection Apparatus (AREA)
  • Overhead Projectors And Projection Screens (AREA)

Abstract

The present utility model patent application for a holography-simulating, image projection equipment at points of sale aims at providing a new way of interacting with consumers at points of sale, causing the holographic simulation of an image related to the product being sold to interact with the consumer when the latter enters the space where the product is displayed, for example the display racks in a supermarket, counters of all types, shop windows and any other marketing location or mode. Various projectors used in various ways, with screens, walls and sound output synchronised with the images are already known. The screens normally are made of canvas hanging from ropes, fastened to walls and the like, with at least one white side, or the images are projected directly on walls, which besides being static planes, are too big and thus require big structures, to accommodate computers, projector and/or television sets, as well as large spaces in markets and shops, rendering these systems costly and difficult to handle, requiring several persons to assemble, operate and disassemble the entire equipment.

Description

"EQUIPAMENTO PARA PROJEÇÃO DE IMAGENS, EM PONTOS DE VENDA, SIMULANDO UMA HOLOGRAFIA"  "IMAGE PROJECTION EQUIPMENT, IN POINTS OF SIMULATION, SIMULATING A HOLOGRAPHY"

O presente pedido de patente de modelo de utilidade, de um equipamento para projeção de imagens, em pontos de venda, simulando holografia, tem por objetivo disponibilizar uma nova forma de interagir com os consumidores em pontos de vendas, fazendo com que a simulação holográfica de uma imagem relacionada com o produto a ser comercializado, tenha interatividade com o consumidor, no momento em que ele entre naquele espaço, onde o produto é exposto, como por exemplo, a gôndola de um supermercado, balcões de todos os tipos, vitrines e qualquer outra forma e local de comercialização.  The present utility model patent application for point-of-sale image projection equipment simulating holography aims to provide a new way of interacting with consumers at point-of-sale, making holographic simulation of an image related to the product to be marketed, interact with the consumer as he enters that space where the product is displayed, such as a supermarket gondola, counters of all kinds, shop windows and any other form and place of marketing.

Já são conhecidos vários equipamentos de projeção» e de varias formas de utilização, que utilizam telas, paredes, e utilizando saída de som sincronizada com as imagens, as telas normalmente são lonas penduradas por fios, fixadas em paredes e outros, e possuem pelo menos uma de suas faces branca, ou projeções feitas diretamente em paredes, que são planos estáticos, alem de serem grandes demais, e com isso demandam estruturas grandes, que necessitam caber computadores, projetor e/ou televisões, e um espaço grande nos mercados e lojas, o que se torna muito oneroso e .de difícil manuseio, necessitando de varias pessoas para montar, operar e desmontar todo o equipamento. There are already known various projection equipment "and various uses which utilize screens, walls, and using synchronized sound output images, the screens are usually pads hung by wires, fixed on wall and others, and have at least one of its white faces, or projections made directly on walls, which are static planes, besides being too large, and thus require large structures that need to fit computers, projectors and / or televisions, and a large space in markets and stores. , which becomes very costly and difficult to handle, requiring several people to assemble, operate and dismantle all equipment.

Buscando uma forma mais lúdica de causar maior impacto aos consumidores, este "Equipamento para projeção de imagens, em pontos de venda, simulando uma holografia", objeto deste pedido de patente de modelo de utilidade, deverá ser utilizado em um local onde diversos produtos são colocados* lado a lado para venda, para que ele possa ser colocado de forma que o projetor de imagem e áudio fique escondido atrás dos produtos, ficando apenas à haste e a tela de projeção a vista do consumidor, sendo que a base do projetor, a haste e a tela é confeccionada de uma material transparente, preferencialmente de acrílico, sendo um equipamento extremamente simples, pequeno e portátil, que necessita só de um fonte de energia (110V- 220 V), e que ocupa nos pontos de venda 10 cm da frente de uma gôndola de supermercado ou o equivalente a uma fileira de 5 latas de refrigerante, tem a vantagem de simular uma holografia que fica se mexendo com musica e locução, como se estivesse no ar em frente aos produtos que estão sendo vendidos, já que na base, é fixada um projetor de áudio e imagem que fica escondido na prateleira atrás dos produtos e a haste se projeta para frente da prateleira ou gôndola, fixando a tela no ar à frente da prateleira, parecendo que esta solta no ar. Seeking a more playful way to make a greater impact on consumers, this "Point-of-sale image projection equipment, simulating a holography", the subject of this utility model patent application, should be used in a location where several products are side by side for sale, so that it can be placed so that the image and audio projector is hidden behind the products, with only the rod and the projection screen being visible to the consumer, with the projector base, The rod and the screen are made of a transparent material, preferably of acrylic, being an extremely simple, small and portable equipment that only needs one power source (110V-220 V), and occupies at the points of sale 10 cm from the front of a supermarket gondola or the equivalent of a row of 5 cans of soda, has the advantage of simulating a holography that is moving with music and voiceover, as if in the air in front of it. to the products being sold, as a projector is attached to the base of audio and image that is hidden in the shelf behind the products and the rod protrudes in front of the shelf or gondola, fixing the screen in the air in front of the shelf, seeming to be loose in the air.

A tela é fixada na haste por meio de parafusos, já que a mesma varia conforme a projeção, dependendo do produto é feita uma tela em material transparente, preferencialmente em acrílico, que é recortada no formato do personagem ou produto a ser divulgado ou oferecido no local, por exemplo: no formato de uma lata de refrigerante, de uma caixa de leite, um personagem que tenha relação com o produto a ser comercializado, onde será projetada a mídia promocional.  The screen is fixed to the rod by screws, since it varies according to the projection, depending on the product a screen is made of transparent material, preferably in acrylic, which is cut in the shape of the character or product to be advertised or offered on local, for example: in the shape of a soda can, a box of milk, a character that is related to the product to be marketed, where the promotional media will be projected.

O Equipamento para projeção de imagens, em pontos de venda, simulando uma holografia", é constituído de um projetor de imagem e áudio qualquer, que possa ser fixado no trilho que fica na base do equipamento, que tem uma regulagem para posicionar o projeto, tanto no sentido esquerdo direito, para frente e para trás e inclinar para cima ou para baixo, para que a imagem seja projetada com precisão na tela, esta base tem em uma de suas laterais um prolongamento, onde será fixada a tela, preferencialmente por meio de dois parafusos.  Point-of-sale image projection equipment simulating a holography "consists of any image and audio projector that can be fixed to the rail at the base of the equipment, which has a setting to position the project, right and left, forward and backward and tilt up or down, so that the image is projected accurately on the screen, this base has an extension on one side, where it will be fixed, preferably by means of of two screws.

Os desenhos anexos mostram o "Equipamento para projeção de imagens, em pontos de venda, simulando uma holografia", objeto da presente patente nos quais:  The accompanying drawings show the "Point-of-sale image projection equipment simulating a holography" object of the present patent in which:

A Figura 1 - Vista em perspectiva do "Equipamento para projeção em pontos de venda, simulando uma holografia". Figure 1 - Perspective view of "Point-of-sale projection equipment simulating a holography."

1 - Equipamento para projeção em pontos de venda, simulando uma holografia.  1 - Equipment for projection at points of sale, simulating a holography.

2 - haste de fixação da tela (8).  2 - screen fixing rod (8).

3 - orifícios, para os parafusos (7), que vão fixar a tela 3 - holes for the screws (7), which will fix the screen

(8). (8).

4 - duas paredes laterais (6) para encaixar o projetor. 4 - two side walls (6) to seat the projector.

5 - parafuso para posicionamento do projetor, que possibilita ficar mais a frente ou mais atrás. 5 - Projector positioning screw, which makes it possible to be further forward or further back.

6 - rasgo, para que o parafuso (5), possa ir para frente ou para trás, conforme a posição do projetor. 7 - parafusos de fixação da tela (8) a haste (2), por meio dos orifícios (3). 6 - Tearing, so that the screw (5) can go forward or backward, depending on the position of the projector. 7 - screen fixing screws (8) the rod (2), through the holes (3).

8 - tela para a projeção,  8 - projection screen,

9 - rasgo de regulagem da tela (8), que possibilita o deslocamento lateral, para centralizar a imagem.  9 - screen adjustment slot (8), which enables lateral displacement, to center the image.

A Figura 2 - Vista em perspectiva do "Equipamento para projeção em pontos de venda, simulando uma holografia",  Figure 2 - Perspective view of "Point-of-sale projection equipment simulating a holography",

1 - Equipamento para projeção em pontos de venda, simulando uma holografia.  1 - Equipment for projection at points of sale, simulating a holography.

2 - haste de fixação da tela (8).  2 - screen fixing rod (8).

3 - orifício, para os parafusos (7), que vão fixar a tela 3 - hole for the screws (7) that will fix the screen

(9). (9).

4 - duas paredes laterais (6) para encaixar o projetor. 4 - two side walls (6) to seat the projector.

5 - parafuso para posicionamento do projetor, que possibilita ficar mais a frente ou mais atrás. 5 - Projector positioning screw, which makes it possible to be further forward or further back.

6 - rasgo, para que o parafuso (5), possa ir para frente ou para trás, conforme a posição do projetor.  6 - Tearing, so that the screw (5) can go forward or backward, depending on the position of the projector.

7 - parafusos de fixação da tela (8) a haste (2), por meio dos orifícios (3).  7 - screen fixing screws (8) the rod (2), through the holes (3).

8 - tela para a projeção.  8 - screen for projection.

9 - rasgo de regulagem da tela (8), que possibilita o deslocamento lateral, para centralizar a imagem.  9 - screen adjustment slot (8), which enables lateral displacement, to center the image.

10 - ilustração de um projetor (10), na posição para ser fixado nas paredes laterais (6).  10 - illustration of a projector (10), in position to be fixed to the side walls (6).

Claims

REINVIDICAÇÃO RELEASE 1 - "EQUIPAMENTO PARA PROJEÇÃO DE IMAGENS, EM PONTOS DE VENDA, SIMULANDO UMA HOLOGRAFIA", caracterizado por simular projeções holográfícas, utilizando o equipamento (1), conforme a figura 1, composto de uma haste (2) de fixação da tela (8), que contém orifícios (3), para os parafusos (7), que vão fixar a tela (8), duas paredes (4) para encaixar o projetor (10), parafuso (5) para posicionamento do projetor, rasgo (6) para que o parafuso (5), possa posicionar o projetor (10), tela (8) em material transparente e recortada conforme o produto anunciado, sendo a mesma posicionada pelo rasgo (9).  1 - "POINT IMAGE PROJECT EQUIPMENT SIMULATING A HOLOGRAPHY", characterized by simulating holographic projections using the equipment (1) as shown in Figure 1, consisting of a rod (2) for securing the screen (8 ), which contains holes (3), for the screws (7), which will fix the screen (8), two walls (4) to fit the projector (10), screw (5) for positioning the projector, slot (6 ) so that the screw (5) can position the projector (10), screen (8) in transparent material and cut according to the advertised product, being the same positioned by the slot (9). 2 - "EQUIPAMENTO PARA PROJEÇÃO DE IMAGENS, EM PONTOS DE VENDA, SIMULANDO UMA HOLOGRAFIA", caracterizado pelo equipamento (1), poder ser utilizado em gôndolas, prateleiras e similares, simulando uma projeção holografica. 2 - "IMAGE PROJECT EQUIPMENT, IN POINTS OF SALE, SIMULATING A HOLOGRAPHY", characterized by the equipment (1), can be used in gondolas, shelves and the like, simulating a holographic projection. 3 - "EQUIPAMENTO PARA PROJEÇÃO DE IMAGENS, EM PONTOS DE VENDA, SIMULANDO UMA HOLOGRAFIA", caracterizado pela tela(8), ser em feita em material transparente, preferencialmente em acrílico, e variando em seu formato, conforme a propaganda apresentada. 3 - "IMAGE PROJECTION EQUIPMENT, IN POINTS OF SIMULATION, SIMULATING A HOLOGRAPHY", characterized by the screen (8), made in transparent material, preferably in acrylic, and varying in its format, according to the advertisement presented.
PCT/BR2013/000143 2012-07-31 2013-05-03 Holography-simulating, image projection equipment at points of sale Ceased WO2014019040A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US14/117,184 US20150220055A1 (en) 2012-07-31 2013-05-03 Device for the Projection of Images, at Point of Sales, Simulating a Holographic Image
US14/550,347 US20150109581A1 (en) 2012-07-31 2014-11-21 Simulated-holographic image display system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BR202012019055-4U BR202012019055Y1 (en) 2012-07-31 2012-07-31 image projection equipment at points of sale simulating a holography
BRBR202012019055-4 2012-07-31

Related Child Applications (2)

Application Number Title Priority Date Filing Date
US14/117,184 A-371-Of-International US20150220055A1 (en) 2012-07-31 2013-05-03 Device for the Projection of Images, at Point of Sales, Simulating a Holographic Image
US14/550,347 Continuation-In-Part US20150109581A1 (en) 2012-07-31 2014-11-21 Simulated-holographic image display system

Publications (1)

Publication Number Publication Date
WO2014019040A1 true WO2014019040A1 (en) 2014-02-06

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PCT/BR2013/000143 Ceased WO2014019040A1 (en) 2012-07-31 2013-05-03 Holography-simulating, image projection equipment at points of sale

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US (1) US20150220055A1 (en)
BR (1) BR202012019055Y1 (en)
WO (1) WO2014019040A1 (en)

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CN110210235A (en) * 2019-05-24 2019-09-06 四川大学 A kind of asymmetric more image encryption methods based on cylinder diffraction and phase truncation
CN113099069A (en) * 2021-04-12 2021-07-09 中国矿业大学 Multi-image encryption method based on three-dimensional spiral model

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US10535169B2 (en) 2016-11-02 2020-01-14 United Parcel Service Of America, Inc. Displaying items of interest in an augmented reality environment
US11797910B2 (en) * 2017-08-15 2023-10-24 United Parcel Service Of America, Inc. Hands-free augmented reality system for picking and/or sorting assets
US11156471B2 (en) 2017-08-15 2021-10-26 United Parcel Service Of America, Inc. Hands-free augmented reality system for picking and/or sorting assets
WO2019068076A1 (en) 2017-09-29 2019-04-04 United Parcel Service Of America, Inc. Predictive parcel damage identification, analysis, and mitigation

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US20130147840A1 (en) * 2011-12-09 2013-06-13 GM Global Technology Operations LLC Projected rear passenger entertainment system

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JP2002244218A (en) * 2001-02-13 2002-08-30 Denso Corp Hologram display device
CN202150243U (en) * 2011-05-09 2012-02-22 黄振武 Dynamic humanoid digital vertical signboard
US20130147840A1 (en) * 2011-12-09 2013-06-13 GM Global Technology Operations LLC Projected rear passenger entertainment system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110210235A (en) * 2019-05-24 2019-09-06 四川大学 A kind of asymmetric more image encryption methods based on cylinder diffraction and phase truncation
CN113099069A (en) * 2021-04-12 2021-07-09 中国矿业大学 Multi-image encryption method based on three-dimensional spiral model

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BR202012019055Y1 (en) 2019-09-10
BR202012019055U2 (en) 2014-09-23
US20150220055A1 (en) 2015-08-06

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