WO2014010839A1

WO2014010839A1 - Led communication apparatus, and method and system, for advertisement contents using led sign

Info

Publication number: WO2014010839A1
Application number: PCT/KR2013/005400
Authority: WO
Inventors: 주원기; 오승현; 조윤호
Original assignee: (주)지프로젝트
Priority date: 2012-07-12
Filing date: 2013-06-19
Publication date: 2014-01-16

Abstract

The present invention relates to an LED communication apparatus for advertisement contents using an LED device. The LED communication apparatus includes: an external interface that receives advertisement contents from an external device; an LED communication unit that is connected to an LED device and generates the advertisement contents according to LED communication specifications; a controller that controls the LED device through the LED communication unit; and a main power supply unit the supplies power to the external interface, the LED communication unit, and the controller.

Description

Advertising content LED communication device, method and system using LED signage

The present invention relates to an apparatus, a method and a system for providing advertisement contents through an existing LED signboard, particularly in visible light communication.

Existing methods for publicity include broadcasting advertisement production or radio, homepage and QR code. At this time, the media such as TV or radio has a disadvantage that it costs too much money, so it is difficult to reach it easily unless it is a large company or a large store, whereas the homepage or QR code can be promoted at a lower cost than TV or radio. have.

However, although the conventional system has the advantage of being an efficient system in the current state of spreading smart devices, there is a disadvantage that the interface network must be formed and the cost of managing is steadily consumed. In addition, additional charges are incurred because data packets are used through 3G networks in areas where Wi-Fi connection is not possible.

Among these numerous content businesses, the advertising system industry utilizes on / offline media in various ways, and this advertising industry is not limited to large companies or small and medium enterprises, but is extended to small businesses such as small restaurants and shops, and is easily accessible to people. Ideally, it is used wherever it is.

However, despite the fact that IT is living in the advanced information age, it is often not used because of the unknown, difficult or expensive funds. For example, for small restaurants, most people prefer to use content such as a taste shop search app or a web service such as a homepage where information such as menus and photos can be obtained in advance. In spite of being aware of the consumer's propensity, there are many cases in which it is impossible to select because of insufficient funds for using the advertisement system contents.

Therefore, in order to change the perception of advertising from large corporations to small businesses, it is easier to reduce the burden on investment amount and to provide advertisement contents using existing LED signs that are essential for companies, restaurants, and stores. Skill is required.

According to an embodiment, there is provided an apparatus, method, and system that are manufactured to be applied to all products using LEDs in various advertising content businesses using LEDs in terms of hardware.

According to one embodiment, in terms of hardware, it is applicable to LED signboard manufacturers and LED signboards, where it is used. Even if a user adopts a new technology by manufacturing a device so that the existing system can be installed and used without major changes. It provides a device, a method and a system that can be used casually.

According to an embodiment of the present invention, there is provided an independent device, method, and system, which are manufactured to be suitable for an LED communication application that can be utilized in the LED contents business in terms of hardware.

According to one embodiment, it establishes an external interface for connecting with a smart device which is widely used in software aspect, and in particular, a universal asynchronous receiver (UART, Universal Asynchronous Receiver / Transmitter), universal serial for connecting to other devices Provided are an apparatus, method, and system for building an external connection interface such as a bus (hereinafter referred to as USB, Universal Serial Bus).

According to one embodiment, the present invention provides an apparatus as an IT advertising content product that is conveniently managed and produced at low cost to keep pace with green growth policies.

According to an embodiment, the advertising content LED communication device using the LED device, the external interface for receiving the advertising content produced from the external device, the LED communication unit connected to the LED device and implements the advertising content in the LED communication specifications, the LED communication unit It may include a control unit for controlling the LED device and the main power for supplying power to the external interface, the LED communication unit and the control unit through.

According to another embodiment, the LED device in the advertising content LED communication device using the LED device, it may be characterized in that the existing LED sign.

According to another embodiment, the LED communication specification in the advertising content LED communication device using the LED device may be characterized in that the specifications satisfy the standard of IEEE 802.15.7.

According to another embodiment, the external interface in the advertising content LED communication device using the LED device may be characterized in that it comprises at least one of USB, UART or SD card.

According to another embodiment, the advertising content using the LED device, the advertising content in the LED communication device, it may be characterized in that it is produced through an easy-to-use application installed in the external device.

According to one embodiment using the LED device comprising the steps of receiving and updating the produced advertising content via an external interface, implementing the advertising content to the LED communication specifications and controlling the LED device according to the advertising content Advertising content LED communication method may be provided.

According to another embodiment, the LED communication specification may be provided with an advertisement content LED communication method using an LED device, which is a specification that satisfies the standard of IEEE 802.15.7.

According to another embodiment, the step of implementing the advertising content in the LED communication specification includes the step of modulating the advertising content into a signal that satisfies the LED communication specification, the step of controlling the LED device according to the advertising content Advertising content LED communication method using the LED device, characterized in that it comprises the step of transmitting the signal to the LED device can be provided.

According to another embodiment, the external interface may be provided with an LED content advertising method using the LED device, characterized in that it comprises at least one of USB, UART or SD card.

According to another embodiment, the step of receiving and updating the produced advertisement content through an external interface includes producing the advertisement content through an easy-to-use application installed on an external device. Advertising content LED communication method using the device may be provided.

According to another embodiment, the advertising content LED communication method using the LED device may further comprise the step of transmitting the advertising content through the LED device.

According to an embodiment, an advertisement content LED communication system using an LED device may include: an external electronic device that produces advertisement content; An LED communication device for implementing the advertisement content received from the external electronic device into an LED communication specification and controlling an LED device; And it may include an LED device for transmitting the advertising content.

According to another embodiment, the LED device in the advertising content LED communication system using the LED device, it may be characterized in that the existing LED sign.

According to another embodiment, the LED communication specification in the advertising content LED communication system using the LED device, it may be characterized in that the specification that satisfies the standard of IEEE 802.15.7.

According to another embodiment of the present invention for advertising content using an LED device in the LED communication system the LED communication device to receive the advertising content via an external interface including at least one of the USB, UART or SD card from the external electronic device. It can be characterized.

According to another embodiment of the present invention, the external electronic device in the advertisement content LED communication system using the LED device may be manufactured through an application in which the advertisement content is easily produced.

According to an embodiment of the present disclosure, a comfortable and easy-to-manage environment may be provided even without a person requiring expertise in using the advertisement content. All existing systems can be operated by a PC and can be operated only when a wired / wireless Ethernet network is formed. However, advertisement contents using LED communication can be easily updated by non-experts through apps that are easy to use through smart devices and other devices. have.

According to one embodiment it can be maintained and managed at the initial installation cost. Maintenance costs such as domain usage costs are continuously paid for the management of advertisement sites using Ethernet, while the cost savings can be achieved by directly managing the company's apps by installing only modules in the environment where the LED environment is equipped.

According to one embodiment, it can be used without constraints on area and space. In the wireless environment, other communication methods have available frequency bands and can be utilized in the available area and space of the access point (AP). However, LED communication has no restriction in the available frequency and no restriction in place if the LED can be used. .

According to one embodiment, it can be applied to other fields in an independent form in terms of hardware. It is manufactured as a physical module for LED communication and can be applied to various fields using LED.

1 is a diagram illustrating a state in which an LED communication device according to an embodiment is applied to an existing LED sign.

2 is a diagram schematically illustrating a system consisting of an external device, an LED communication device, and an LED device according to an exemplary embodiment.

3 is a flowchart illustrating a notice content LED communication method using the LED device according to an embodiment.

4 is a block diagram illustrating a detailed configuration of an LED contents communication device using the LED device according to an embodiment.

FIG. 5 is a block diagram illustrating a detailed configuration of an advertisement contents LED communication device using the LED device according to another embodiment.

6 is a virtual diagram showing the appearance of the advertising content LED communication device using the LED device according to an embodiment.

Hereinafter, each embodiment will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a state in which an LED communication device 123 according to an embodiment is applied to existing

LED signs

111 and 121. The conventional LED sign 111 can be controlled by the user through the computer 112, etc., by adding the LED communication device 123 according to an embodiment visible light communication, in particular LED in the existing LED sign 121 (121) Communication can be implemented. Specifically, the user may provide the advertisement content by updating the advertisement content to the LED communication device 123 through the computer 123 and performing LED communication through the LED sign 121.

Here, there is no separate restriction on data transmission through LED communication, and the advertisement content can transmit all images, pictures, voice, text, and information, and the classification of data is determined by the LED communication device based on the file extension and configuration. Can be distinguished.

According to an embodiment, in the field of lighting ID, positioning service application layer protocol, optical TAG service, local limited broadcasting service, location-based tracking service, high speed sensor service application layer protocol, M-to-M service application layer protocol, automobile safety service And in other fields, the LED receiving device conforming to the standard of IEEE 802.15.7 may receive the advertisement content from the LED communication device 123 to provide an advertisement.

2 is a diagram schematically illustrating a system including an external device 220, an LED communication device 210, and an LED device 230, according to an exemplary embodiment. According to an embodiment, a system in which the user 290 updates through an application and provides a service may be configured. The user 290 may be configured to upgrade the application of the LED communication device 210 using an external device 220 such as a smart device using data from a camera or an image device so that people can easily utilize the information.

The external device 220 to the external electronic device are devices capable of producing advertisement content, and may include all electronic devices on which an application for easily producing advertisement content by a user 290 may be installed. According to one embodiment, a smart device such as a smartphone or a tablet PC may be used, but is not necessarily limited thereto. At this time, the external device 220 transmits the produced advertising content through an external interface such as a universal asynchronous transceiver (hereinafter referred to as UART, Universal Asynchronous Receiver / Transmitter), a universal serial bus (hereinafter referred to as USB, Universal Serial Bus), or the like. 210).

The LED communication device 210 may include a device capable of implementing visible light communication, in particular, LED communication using the existing LED device 230. Here, the advertising content LED communication device using the LED device may be manufactured based on the IEEE 802.15.7 specification.

According to an embodiment of the present disclosure, the user module 290 may be a system module that directly manages a video, a photo, and audio data that the user 290 wants to advertise from an existing QR CODE and homepage method. Specifically, as an external device 220 for using the LED communication device 210, a UART, a USB, and a smart device terminal are built to be accessible to a PC, a smart device, etc. having an operating system, thereby eliminating user's management environment. can do. In addition, it can be installed without changing the existing form by replacing the existing LED signboard with a new product rather than installing it in a small space of the signboard.

The LED device 230 is any device that uses LED as a light source to which the LED communication device 210 can be added, and specifically, may include an LED sign.

In operation S310, the advertisement content may be produced by the user through an external device on which an application which is easy to use is installed.

In operation S320, the advertisement content may be updated. In more detail, advertisement content may be received and updated from an external device through an external interface. In this case, the external interface may include USB, UART, and SD CARD. When receiving the advertisement content through the SD CARD, the advertisement content produced in step S310 is stored in advance without the need for connection with a separate external device. You can update by simply inserting a CARD.

In operation S330, the LED specification may be implemented. Here, the LED specification may include a specification that satisfies the standard of IEEE 802.15.7. Specifically, in order to perform the LED communication, the above-described advertising content can be implemented by modulating the above-described advertising content to a signal satisfying the LED communication specifications.

In operation S340, the LED device may be controlled. Here, the LED device is a conventional LED sign, and can control the LED device by transmitting a signal that satisfies the LED communication specifications.

In operation S350, the advertisement content may be transmitted. The LED device controlled by the LED communication device can provide the advertisement content by transmitting a signal that satisfies the LED communication specification that modulated the advertisement content.

4 is a block diagram illustrating a detailed configuration of the LED content communication device 410 using the LED device 430 according to an embodiment. Here, the LED communication device 410 may be composed of an external interface 411, an LED communication unit 412, a control unit 413, and a main power 414.

The external interface 411 may include any interface that can receive and update USB, UART, SD CARD, and other advertising content.

The LED communication unit 412 may deliver the advertisement content from the control unit 413 to the LED device 430. According to an embodiment of the present invention, the advertisement content is connected to the LED device to implement the LED communication specification. Specifically, the advertisement content may be modulated into a signal satisfying the LED communication specification, and the modulated signal may be transmitted to the LED device.

The controller 413 may control the LED device 430 through the LED communication unit 412. According to an embodiment, the advertisement content received from the external interface may be provided to the LED communication unit using data communication. In addition, the advertisement content may be stored in a storage medium.

The main power 414 may supply power to the modules constituting the external interface 411, the LED communication unit, the control unit 413, and other LED communication devices 410.

The external electronic device 420 is a device in which an application which can easily produce an advertisement is installed, and may provide an advertisement produced by the LED communication device 410 through an external interface.

The LED device 430 is a device using LED as a light source, and according to an embodiment may include an LED sign.

FIG. 5 is a block diagram illustrating a detailed configuration of an advertisement content LED communication device 500 using an LED device according to another exemplary embodiment. Herein, the physical internal structure according to an embodiment may include an

external interface

511 and 512, a CPU 531, an

FPGA

532, 541 and 542, an LED output unit 543, and a main power 551 and 552. ) And a fan (FAN) 553.

As an external interface, a USB CONNECT 511 and a UART 512 may be configured as an example, but the present invention is not limited thereto and may include an SD CARD. It is an external interface that supports USB, a standard connection method to replace the existing serial / parallel connection, and connects various devices such as keyboard, mouse, game pad, joystick, scanner, digital camera, printer, PDA, storage device. Can be used.

UART Connect 512 is an external interface that supports UART, a kind of computer hardware that translates data in parallel and serial manners, and according to one embodiment may be used with a communication standard such as RS-232.

The CPU 531 may provide the advertisement contents produced by connecting to the

external interfaces

511 and 512 to the

FPGAs

532, 541, and 542, and may perform functions similar to those of the controller 413 of FIG. 4. Can be. According to one embodiment, the CPU 531 may be ATMEGA or ARM.

According to an embodiment, the FPGA may include an embedded application hardware (EMBEDDED APPLICATION HARDWARE) 532, a PHY FPGA integrated TRANSMITTER 541, and an LED CONTROL TRANSMITTER HARDWARE MODULE 542.

The embedded application hardware 532 is an Android data control block, an apple data control block, an ethernet interface block, and an SD card control as a block for connecting to an external device. It may include a block (SD CARD CONTROL BLOCK). In addition, the IEEE 802.15 MAC layer block (IEEE 802.15 MAC LAYER BLOCK) for driving according to the LED communication specification and the asynchronous bus interface (ASYNC BUS INTERFACE) for data communication with the PHY FPGA integrated TRANSMITTER It may include.

The FPGA integrated TRANSMITTER 541 is a block that implements the specification of LED communication. The IEEE 802.15 MAC interface (IEEE 802.15 MAC INTERFACE), the IEEE 802.15 physical layer modulation (IEEE 802. 15. 7 PHY LAYER MODULATION), and may include an asynchronous bus interface as a block for performing data communication provided with advertisement content from the embedded application hardware 532.

The main power may include a main power switch 551, a main power connect 552, and a fan 553.

The LED output unit 543 may connect an FPGA integrated TRANSMITTER to the LED device.

6 is a virtual diagram showing the appearance of the advertising content LED communication device 600 using the LED device according to an embodiment. The illustrated virtual diagram may be a temporary design of a device manufactured according to an embodiment.

Specifically, the size and shape of the product may change depending on the size and peripheral interface of the developed board. However, as a basic design policy, the LED communication device 600 can be designed to be as small as possible so as not to affect the use space of the user. In addition, the

connection parts

610, 643, and 690 may be disposed at the front side and may configure an extra port for connection with other equipment so as to smoothly interface with an external device.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments may be, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications executed on the aforementioned operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The application or software may include a computer program, code, instructions, or a combination of one or more of them, and may be configured independently or collectively to configure the processing device to operate as desired. ) Command the processing device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device for the purpose of interpreting or providing instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer-readable media described above may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the above-described medium may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described with reference to the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the claims that follow.

Claims

An external interface for receiving advertisement content produced from an external device;

An LED communication unit connected to an LED device and implementing the advertisement contents into an LED communication specification;

A control unit controlling the LED device through the LED communication unit; And

Main power supplying power to the external interface, the LED communication unit and the control unit

Advertising content LED communication device using a LED device comprising a.
The method of claim 1,

The LED device,

With existing LED signs

Advertising content LED communication device using an LED device characterized in that.
The method of claim 1,

The LED communication specification,

Being a specification that satisfies the IEEE 802.15.7 standard

Advertising content LED communication device using an LED device characterized in that.
The method of claim 1,

The external interface includes at least one of USB, UART or SD card

Advertising content LED communication device using an LED device characterized in that.
The method of claim 1,

The advertisement content,

Produced through an easy-to-use application installed on the external device

Advertising content LED communication device using an LED device characterized in that.
Receiving and updating the produced advertisement content through an external interface;

Implementing the advertisement content as an LED communication specification; And

Controlling the LED device according to the advertisement contents;

Advertising content LED communication method using an LED device comprising a.
The method of claim 6,

The LED communication specification,

Being a specification that satisfies the IEEE 802.15.7 standard

Advertising content LED communication method using an LED device characterized in that.
The method of claim 6,

Implementing the advertising content in the LED communication specifications,

Modulating the advertisement content into a signal that satisfies the LED communication specification

Including,

Controlling the LED device according to the advertising content,

Delivering the signal to an LED device;

Advertising content LED communication method using an LED device characterized in that.
The method of claim 6,

The external interface includes at least one of USB, UART or SD card

Advertising content LED communication method using an LED device characterized in that.
The method of claim 6,

Receiving and updating the produced advertising content through an external interface,

Producing the advertising content through an easy-to-use application installed on an external device

Advertising content LED communication method using an LED device characterized in that.
The method of claim 6,

Transmitting the advertisement content through the LED device;

Advertising content LED communication method using a LED device further comprising.
An external electronic device for producing advertisement content;

An LED communication device for implementing the advertisement content received from the external electronic device into an LED communication specification and controlling an LED device; And

LED device for transmitting the advertising content

Advertising content LED communication system using a LED device comprising a.
The method of claim 12,

The LED device,

With existing LED signs

Advertising content LED communication system using an LED device characterized in that.
The method of claim 12,

The LED communication specification,

Being a specification that satisfies the IEEE 802.15.7 standard

Advertising content LED communication system using an LED device characterized in that.
The method of claim 12,

The LED communication device,

Receiving the advertisement content from the external electronic device through an external interface including at least one of a USB, a UART, or an SD card.

Advertising content LED communication system using an LED device characterized in that.
The method of claim 12,

The external electronic device,

The application that is easy to produce the advertising content is installed

Advertising content LED communication system using an LED device characterized in that.