WO2014003255A1 - System and method for providing advertisement - Google Patents

Abstract

The present invention relates to a system and method for providing an advertisement. Namely, the method includes: an advertisement providing step for providing advertisement contents linked to a service page to a terminal and allowing the terminal to connect to the service page through the selection of the advertisement contents; a provision control step allowing the advertisement contents to be provided to the terminal until the advertisement contents are selected by the terminal by as many as the number of advertisement contents selection events designated for controlling the amount of advertisement contents provided; an additional amount calculation step for calculating the additional amount of advertisement contents provided based on the difference between the number of the designated advertisement contents selection events and the number of connection events in accordance with the connection to the service page by the terminal; and an additional providing step for additionally providing advertisement contents in a number corresponding to the additionally provided amount. Accordingly, by minimizing the difference between the statistics for the advertisement contents selection events and the statistics calculated by an advertiser device, problems such as calculation issues between an advertising platform and an advertiser can be prevented.

Description

Ad serving system and method

The present invention relates to a method for providing an advertisement, and more particularly, the connection according to the statistics of the advertisement content click event calculated by the advertisement platform device and the service page access calculated by the advertiser device when the advertisement content of the terminal device is selected. If the statistics of the event is inconsistent, the present invention relates to a system and method for providing additional advertising content to the terminal device according to the degree of inconsistency.

The present invention also relates to a system and method for predicting the number of ad content requests associated with a particular application and adjusting the amount of supply specified for the particular application to provide the ad content corresponding to the predicted number of ad content requests. .

Existing advertising media traditionally provide advertising content in various forms such as TV, newspapers, etc. Recently, in-app advertising has become common due to the spread of smartphones.

In general, in order to receive an in-app advertisement, an application developer mounts a software development kit (SDK) in a corresponding application, and retrieves and displays the advertisement content from the advertisement platform device through the loaded software development kit.

In addition, in relation to the advertisement content displayed in a specific region on the execution screen of the application, when a user wants to see specific advertisement contents, the user may move to a service page through a click to check the specific advertisement contents contents.

In this regard, in the software development kit, when a selection of advertisement content occurs, the selection event is delivered to the advertisement platform device, and the service page address of the advertiser is provided to the mobile browser to induce access to the service page of the advertiser device. do.

In this case, the advertisement platform device calculates statistics on the selection event delivered from the software development kit, and separately, the advertiser device calculates statistics on the selection event based on the number of service page accesses through the browser.

However, due to the failure of access to the service page due to service page error or cancellation of access to the service page, there may be a case where the statistics of the selected event calculated in the advertisement platform device and the statistics calculated in the advertiser device managing the service page may be inconsistent. This may cause problems such as settlement issues between the advertisement platform device and the advertiser device operator.

Meanwhile, in providing the advertisement content registered from the advertiser in conjunction with the software development kit, the advertisement platform device can guarantee the amount of advertisement content for the medium on which the advertisement content is substantially displayed in order to secure competitiveness among the advertisement platform devices. Ad content must be provided to ensure that

According to the present invention, if there is a discrepancy between the statistics of the Ad content click event calculated by the advertisement platform device and the statistics of the access event according to the service page access calculated by the advertiser device, An object of the present invention is to provide an advertisement content to a terminal device to induce a selection of advertisement content.

In addition, the present invention by adjusting the amount of supply specified for the specific application to predict the number of advertising content requests associated with the particular application to provide the advertising content corresponding to the predicted number of advertising content request, thereby advertising content from the specific application To ensure the provision of advertising content on request.

Advertisement providing system according to an aspect of the present invention for achieving the above object, to display the advertising content provided from the advertising platform device, and to access the service page linked to the selected advertising content through the selection of the displayed advertising content; Terminal equipment; And providing the advertisement content to the terminal device until the advertisement content is selected by the terminal device by the number of the advertisement content selection event specified for the supply amount of the advertisement content, wherein the advertisement content selection event is compared with the number of the selected advertisement content selection event. And an advertisement platform device for calculating an additional supply amount of advertisement content on the basis of a difference with the number of access events according to a connection to a service page, and additionally providing a number of advertisement contents corresponding to the additional supply amount to the terminal device. It is characterized by.

An advertisement platform apparatus according to an aspect of the present invention for achieving the above object, the advertisement providing unit for providing a service content linked to the service page to the terminal device to be connected to the service page through the selection of the advertising content; And providing the advertisement content to the terminal device until the advertisement content is selected by the terminal device as much as the number of advertisement content selection events specified for controlling the supply amount of the advertisement content, and comparing the number of the selected advertisement content selection events to the terminal device. And a supply control unit configured to calculate an additional supply amount of advertisement content based on a difference from the number of access events according to the access to the service page, wherein the advertisement providing unit includes the number of advertisement contents corresponding to the additional supply amount. In addition to the features provided.

Preferably, the supply control unit selects an advertisement content of the terminal device to the service page based on a difference between the number of the designated advertisement content selection event and the number of connection events according to the connection of the terminal device to the service page. Confirm the connection failure rate of the terminal; and further designate the number of advertisement content selection events based on the number of the selected advertisement content selection events based on the connection failure rate; The additional supply amount is calculated so that it can be selected by.

Preferably, the supply control unit checks the number of advertisement content provided to the terminal device up to the time point at which the advertisement content is selected by the terminal device as many as the number of the selected advertisement content selection event, and the The advertisement content selection ratio of the terminal device is checked based on the number of the selected advertisement content selection events to the number of supply, and the number of advertisement contents corresponding to the number of additionally specified advertisement content selection events is selected based on the advertisement content selection ratio. It is characterized in that for calculating the additional supply amount.

The advertisement providing method according to an aspect of the present invention for achieving the above object, the terminal device displays the advertising content provided from the advertising platform device, the service page linked to the selected advertising content through the selection of the displayed advertising content; Advertising use step to access; A supply control step of providing, by the advertisement platform apparatus, the advertisement contents to the terminal apparatus until the advertisement contents are selected by the terminal apparatus by the number of advertisement content selection events specified for controlling the supply amount of the advertisement contents; An additional amount calculating step of calculating, by the advertisement platform apparatus, an additional supply amount of advertisement content based on a difference between the number of the designated advertisement content selection event and the number of access events according to access of the terminal to the service page; And an additional providing step of the advertisement platform apparatus further providing the terminal apparatus with the number of advertisement contents corresponding to the additional supply amount.

In accordance with an aspect of the present invention, there is provided a method of operating a platform device, wherein the advertisement page provides a service content linked to a service page for a terminal device to be connected to the service page through selection of the advertisement content. Providing step; A supply control step of supplying advertisement contents to the terminal apparatus until the advertisement contents are selected by the terminal apparatus as many times as the number of advertisement contents selection events specified for supplying advertisement contents; An additional amount calculating step of calculating an additional supply amount of advertising content based on a difference between the designated number of advertisement content selection events and the number of connection events of the terminal device accessing the service page; And an additional providing step of additionally providing the terminal apparatus with the number of advertisement contents corresponding to the additional supply amount.

Preferably, the additional amount calculation step, the service when selecting the advertising content of the terminal device based on the difference between the number of the event event selected by the terminal device access to the service page compared to the number of the selected advertising content selection event. A connection failure rate checking step of checking a connection failure rate to a page; An additional selection number specifying step of designating an additional number of advertisement content selection events based on the designated number of advertisement content selection events based on the access failure rate; And a supply amount calculating step of calculating the additional supply amount so that the advertisement content corresponding to the number of additionally selected advertisement content selection events can be selected by the terminal apparatus.

Preferably, the additional amount calculation step, the number of supply confirmation step of confirming the number of supply of the advertising content provided to the terminal device up to the point of time that the advertising content is selected by the terminal device as the number of the selected advertising content selection event; A selection ratio checking step of checking an advertisement content selection ratio in the terminal device based on the specified number of advertisement content selection events to the number of supplying the advertisement contents; And a supply amount calculating step of calculating the additional supply amount so that the advertisement content can be selected as many as the number of the additionally specified advertisement content selection event based on the advertisement content selection ratio.

Ad content providing system according to an aspect of the present invention for achieving the above object, the terminal device for requesting and receiving the advertising content associated with each of the two or more applications; And providing advertisement content for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications according to the advertisement content request from the terminal device, and supplying the advertisement content provided to all of the two or more applications. In contrast, based on the correlation between the supply amount of the advertisement content provided only for a specific application of the two or more applications, the number of advertisement content requests to be received from the specific application is predicted, and the advertisement content corresponding to the predicted number of advertisement content requests is provided. It characterized in that it comprises an advertising platform device for adjusting the supply limit specified in the specific application.

Ad platform apparatus according to an aspect of the present invention for achieving the above object, each of the two or more applications based on the supply limit amount assigned to each of the two or more applications in accordance with the request of the advertising content of the terminal device through the execution of two or more applications; Content providing unit for providing the advertising content for; A correlation checking unit for checking a correlation between a supply amount of advertisement contents provided to only a specific application among the at least two applications, compared to a supply amount of advertisement contents provided to all of the two or more applications; And predicting the number of advertisement content requests to be received from the specific application based on the identified correlation, and adjusting a supply limit amount specified for the specific application to provide advertisement contents corresponding to the predicted number of advertisement content requests. It characterized in that it comprises a supply amount adjusting unit.

Preferably, the supply amount adjusting unit, by correcting the average number of requests for each period from the specific application through the formula that the identified correlation is applied as a coefficient, it is characterized in that for predicting the number of ad content requests to be received from the specific application do.

Preferably, the supply amount adjustment unit, the supply guarantee rate which is a probability that can guarantee the provision of the advertising content when the request for the advertising content associated with the specific application, and the specified supply guarantee rate for each period from the specific application for the average number of requests It is characterized in that the additional application as a coefficient of the formula for correcting the.

Preferably, the supply amount adjusting unit sets a weight for each time zone, and distributes and adjusts the adjusted supply limit amount for each time zone according to the set weight.

Advertising content providing method according to an aspect of the present invention for achieving the above object, the terminal device requesting the advertising content associated with each of the at least two applications; An advertisement content providing step of an advertisement platform apparatus providing advertisement contents for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications according to an advertisement content request from the terminal apparatus; The number of advertisement content requests to be received from the specific application based on a correlation between the supply amount of advertisement content provided to only a specific application among the at least two applications compared to the supply amount of advertisement content provided to all the two or more applications. Request number prediction step of predicting; And a supply amount adjusting step of adjusting, by the advertisement platform apparatus, a supply limit amount specified for the specific application to provide advertisement contents corresponding to the predicted number of advertisement content requests.

In accordance with an aspect of the present invention, there is provided a method of operating an advertisement platform device based on a supply limit amount assigned to each of the two or more applications according to an advertisement content request of a terminal device through execution of two or more applications. A content providing step of providing advertisement contents for each of the above applications; A correlation checking step of checking a correlation ratio between a supply amount of advertisement contents provided to only a specific application among the two or more applications, compared to a supply amount of advertisement contents provided to all of the two or more applications; A request number prediction step of predicting the number of advertisement content requests to be received from the specific application based on the identified correlation; And a supply amount adjusting step of adjusting a supply limit amount specified for the specific application to provide advertisement content corresponding to the predicted number of advertisement content requests.

Advantageously, the request count prediction step includes estimating the number of request for advertisement content to be received from the specific application by correcting the average number of requests per period from the specific application through a formula to which the identified correlation is applied as a coefficient. It features.

Preferably, the request number prediction step, by specifying a supply guarantee rate which is a probability that can guarantee the provision of the advertising content when the request for the advertising content associated with the specific application, the average supply guarantee rate by the period from the specific application It is characterized in that the additional application as a coefficient of the formula for correcting the number of requests.

Preferably, the supply amount adjustment step, by setting the weight for each time zone, characterized in that for assigning the adjusted supply limit amount for each time zone according to the set weight.

According to the present invention, if there is a discrepancy between the statistics of the advertisement content selection event calculated by the advertisement platform device and the statistics of the connection event according to the service page access calculated by the advertiser device, the advertisement is targeted to the terminal device according to the degree of mismatch. By providing additional content to induce the selection of advertising content, the difference between the statistics of the advertising content selection event calculated by the advertising platform device and the statistics calculated by the advertiser device is minimized, so that the settlement between the advertising platform device and the advertiser device operator Problems such as issues can be prevented.

Also, according to the present invention, an advertisement from a specific application may be adjusted by predicting a number of advertisement content requests related to a specific application to adjust an amount of supply specified for the specific application to provide advertisement content corresponding to the predicted number of advertisement content requests. When content is requested, the content of advertisement content can be guaranteed to secure competitiveness among advertisement platform devices.

1 is a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention.

2 is a schematic configuration diagram of an advertisement platform device according to an embodiment of the present invention.

3 is a schematic flowchart illustrating a method of operating an advertisement providing system according to an embodiment of the present invention.

4 is a schematic flowchart illustrating an operation of a terminal device according to an embodiment of the present invention.

5 is a schematic configuration diagram of a system for providing advertisement content according to an embodiment of the present invention.

6 is a schematic configuration diagram of an advertisement platform device according to an embodiment of the present invention.

7 is a schematic flowchart illustrating a method of operating an advertisement content providing system according to an embodiment of the present invention.

8 is a schematic flowchart illustrating the operation of the advertising platform device according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

1 shows a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 1, an advertisement providing system according to the present invention includes a terminal device displaying advertisement contents provided from an advertisement platform apparatus and accessing a service page linked to the corresponding advertisement contents through selection of displayed advertisement contents; An advertisement platform device 200 for providing advertisement content to the terminal device 100 and calculating an advertisement content supply amount based on statistics on selection of advertisement content of the terminal device 100; And an advertiser device 300 for providing a service page to the terminal device 100 connected through selection of advertisement content.

The terminal device 100 calls the advertisement content according to the driving of the application.

More specifically, the terminal device 100 is an advertisement platform device through a software development kit according to the execution of an application equipped with a software development kit (SDK) for obtaining the advertising content from the advertising platform device 200 ( 200, the advertisement content is obtained and displayed on the execution screen of the application.

In addition, the terminal device 100 is a service page provided by the advertiser device 300 through the click of the displayed advertising content (Click) when the user wants to see specific advertisement contents in relation to the advertising content displayed on the execution screen of the application. By accessing the detailed content of the advertisement is checked.

In this case, in the software development kit, the terminal device 100 transmits a selection event for selecting an advertisement content to the advertisement platform device 200, and provides the service page address of the advertiser to the mobile browser, thereby providing the advertisement device 300. It will lead you to the service page.

In this regard, the advertisement platform device 200 calculates statistics on the selection event delivered from the software development kit, and separately, the advertiser device 300 accesses the service page through a browser in response to the selection event statistics. Statistics for the connection event of the terminal device 100 is calculated.

The advertisement platform device 200 provides advertisement content for the terminal device 100.

More specifically, the advertisement platform device 200, when receiving the software development kit-based advertising content request received from the terminal device 100, extracts the advertising content corresponding to the software development kit to the terminal device 100; The advertisement content may be displayed on the terminal device 100, and the terminal device 100 may be connected to a service page linked to the corresponding advertisement content by selecting the displayed advertisement content.

In addition, the advertisement platform device 200 receives a selection event for the selection of advertising content from the software development kit of the terminal device 100, and calculates the statistics for the selection event.

At this time, the advertising platform device 200 performs the advertising content supply control for the terminal device (100).

More specifically, the advertisement platform device 200, when receiving a request for advertising content from the terminal device 100, a pay-per-click (CPC, Cost Per Click) to perform the settlement based on the count (count) for the selection of the advertising content (CPC) The advertisement content is provided in a manner, and thus, the advertisement content is continuously provided to the terminal device 100 until the advertisement content is selected by the terminal device 100 as many times as the designated advertisement content selection event.

Furthermore, the advertisement platform device 200 checks the failure rate of access to the service page when the advertisement content of the terminal device 100 is selected.

More specifically, the advertising platform device 200 obtains the statistics on the connection event of the terminal device 100 accessing the service page through the browser from the advertiser device 300, and the advertising content of the terminal device 100 By comparing with the selection event statistics according to the selection, it is confirmed that the connection failure rate to the service page linked to the corresponding advertisement content due to the connection cancellation and service page error when selecting the advertising content of the terminal device (100).

For example, the advertisement platform device 200 checks the connection failure rate due to connection cancellation and service page error as 30% when there are 700 access events for a service page in a state where 1000 specified advertisement content selection events occur per day. Done.

In addition, the advertisement platform device 200 additionally specifies the number of advertisement content selection event for the terminal device (100).

More specifically, the advertisement platform apparatus 200 additionally specifies the number of advertisement content selection events based on the designated number of advertisement content selection events based on the identified connection failure rate.

For example, in the state where the number of 1000 specified advertisement content selection events occurs per day, when the number of access events for the service page is 700, the advertisement platform apparatus 200 becomes 30% as the access failure rate is 30%. ) Will be set to 300 ad content selection events.

In addition, the advertising platform device 200 confirms the advertising content selection ratio in the terminal device (100).

More specifically, the advertisement platform device 200 confirms and confirms the number of supply of the advertisement content provided to the terminal device 100 up to the time point at which the advertisement content is selected by the terminal device 100 by the number of the selected advertisement content selection event. The advertisement content selection ratio of the terminal device 100 is checked based on the number of the selected advertisement content selection events to the number of supply of the advertisement contents.

For example, the advertisement platform apparatus 200 may select an advertisement content in the terminal apparatus 100 when the number of supply of advertisement contents provided to the terminal apparatus 100 is 500000 until the number of 1000 specified advertisement content selection events occurs per day. Will be checked at 2%.

In addition, the advertisement platform apparatus 200 calculates an additional supply amount for the advertisement content based on the advertisement content selection ratio and the number of additionally specified advertisement content selection events.

More specifically, the advertisement platform apparatus 200 calculates an additional supply amount so that the advertisement content can be selected by the terminal device 100 as much as the number of advertisement content selection events specified additionally based on the confirmed advertisement content selection ratio.

For example, when the advertisement platform selection rate is 2% and the number of additional advertisement content selection events is designated as 300, the advertisement platform device 200 additionally specifies the number of additional advertisement content selection events. In order to achieve the advertising content selection ratio of 2% for 300 items, the additional supply amount is calculated so that an additional 15000 pieces of advertising content can be provided.

Accordingly, the advertisement platform apparatus 200 provides the terminal apparatus 100 with the number of advertisement contents corresponding to the additional supply amount.

More specifically, the advertising platform device 200 confirms the additional supply amount, and provides the number of advertising content corresponding to the additional supply amount to the terminal device 100 in accordance with the request for the advertising content received from the terminal device 100 By inducing the selection of the content, the difference between the statistics of the advertisement content selection event calculated in the advertisement platform device 200 and the access event statistics calculated in the advertiser device 300 is minimized.

Hereinafter, with reference to Figure 2 will be described a more specific configuration of the advertising platform device 200 according to an embodiment of the present invention.

That is, the advertisement platform device 200 includes an advertisement providing unit 210 which provides the advertisement content linked to the service page for the terminal device 100 so as to be connected to the service page through the selection of the advertisement content; And a supply control unit 220 for controlling the supply amount of the advertisement content targeting the terminal device 100 based on the statistics on the advertisement content selection.

The advertisement providing unit 210 provides advertisement content for the terminal device 100.

More specifically, when the advertisement providing unit 210 receives a software development kit-based advertisement content request received from the terminal device 100, the advertisement providing unit 210 extracts the advertisement content corresponding to the corresponding software development kit and provides it to the terminal device 100. The advertisement content may be displayed on the terminal device 100, and the terminal device 100 may be connected to a service page linked to the corresponding advertisement content by selecting the displayed advertisement content.

In addition, the advertisement providing unit 210 receives a selection event for selecting advertisement content from the software development kit of the terminal device 100, and calculates statistics on the selection event.

In this case, the advertiser device 300 calculates statistics on a connection event of the terminal device 100 accessing the service page through a browser in response to the selection event statistics.

The supply control unit 220 performs advertisement content supply control for the terminal device 100.

More specifically, the supply control unit 220, the cost per click (CPC) method for performing the settlement based on the count (count) for the selection of the advertising content when the request for the advertising content from the terminal device 100; As such, the advertisement content is provided, and thus, the advertisement content is continuously provided to the terminal device 100 until the advertisement content is selected by the terminal device 100 as many times as the designated advertisement content selection event.

In this regard, the supply control unit 220 confirms the failure rate of access to the service page when the terminal device 100 selects the advertisement content.

More specifically, the supply control unit 220 obtains the statistics of the connection event of the terminal device 100 accessing the service page through the browser from the advertiser device 300, and selects the advertising content of the terminal device 100 By comparing with the selected event statistics according to the, it is confirmed that the failure rate of access to the service page linked to the corresponding advertising content due to the cancellation of connection and service page error when selecting the advertising content of the terminal device (100).

For example, the supply control unit 220 checks the connection failure rate due to connection cancellation and service page error as 30% when there are 700 access events for the service page in a state where 1000 designated advertisement content selection events occur per day. do.

In addition, the supply control unit 220 additionally specifies the number of event content selection events for the terminal device (100).

More specifically, the supply control unit 220 additionally specifies the number of advertisement content selection events based on the designated number of advertisement content selection events based on the checked connection failure rate.

For example, the supply control unit 220 when the number of 1000 specified advertisement content selection event occurs per day, when the number of access events for the service page is 700, the access failure rate is 30%, based on this terminal device 100 The number of additional event content selection events that are additionally specified for the target is set to 300.

In addition, the supply control unit 220 confirms the advertisement content selection ratio in the terminal device (100).

More specifically, the supply control unit 220 confirms the number of supply of the advertising content provided to the terminal device 100 up to the point of time when the advertising content is selected by the terminal device 100 as the number of the selected advertising content selection event, and confirmed The advertisement content selection ratio of the terminal device 100 is checked based on the number of advertisement content selection events to the number of supply of advertisement contents.

For example, the supply control unit 220 determines the advertisement content selection ratio in the terminal device 100 when the number of supply of the advertisement content provided to the terminal device 100 is 500000 until the number of 1000 specified advertisement content selection events occurs. 2%.

Furthermore, the supply control unit 220 calculates an additional supply amount for the advertisement content based on the advertisement content selection ratio and the number of additionally specified advertisement content selection events.

More specifically, the supply controller 220 calculates an additional supply amount so that the advertisement content can be selected by the terminal device 100 as many times as the number of the advertisement content selection event that is additionally specified based on the confirmed advertisement content selection ratio.

For example, if the supply control unit 220 confirms that the advertising content selection rate in the terminal device 100 is 2%, and the number of additionally selected advertising content selection events is 300, the additionally designated advertising content selection event number 300 Additional supplies will be calculated to provide an additional 15000 ad content to achieve a 2% ad content selection rate for dogs.

In this regard, the advertisement providing unit 210 provides the terminal apparatus 100 with the number of advertisement contents corresponding to the additional supply amount.

More specifically, the advertisement providing unit 210 confirms the additional supply amount, and provides the advertisement content corresponding to the additional supply amount to the terminal device 100 according to the advertisement content request received from the terminal device 100. By inducing the selection of, the difference between the statistics for the advertisement content selection event calculated in the advertisement platform device 200 and the access event statistics calculated in the advertiser device 300 is minimized.

As described above, according to the advertisement providing system according to the present invention, when the advertisement content of the terminal device 100 is selected, the advertisement content calculated by the advertisement platform device 200 due to the failure of access to the service page linked to the advertisement content. If the statistics of the click event and the statistics of the access event according to the service page access calculated in the advertiser device 300 are inconsistent, the advertisement content is additionally provided to the terminal device 100 according to the degree of inconsistency. By inducing the selection of the advertising content by minimizing the difference between the statistics for the advertising content selection event calculated in the advertising platform device 200 and the statistics calculated in the advertiser device, the advertising platform device 200 and the advertiser device 300 Problems such as settlement issues among operators can be prevented.

Hereinafter, an advertisement providing method according to an embodiment of the present invention will be described with reference to FIGS. 3 and 4. Here, the above-described configuration shown in Figures 1 and 2 will be described with reference to the corresponding reference numerals for convenience of description.

First, an operation method of the advertisement providing system according to an exemplary embodiment of the present invention will be described with reference to FIG. 3.

First, the terminal device 100 calls the advertising content according to the driving of the application (S110-S120).

Preferably, the terminal device 100 uses an advertising platform device through a software development kit in accordance with the execution of an application equipped with a software development kit (SDK) for obtaining the advertising content from the advertising platform device 200 ( 200) request the advertising content.

Thus, the advertising platform device 200 provides the advertising content for the terminal device (100) (S130-S140).

More specifically, the advertisement platform device 200, when receiving the software development kit-based advertising content request received from the terminal device 100, extracts the advertising content corresponding to the software development kit to the terminal device 100; The advertisement content may be displayed on the terminal device 100, and the terminal device 100 may be connected to a service page linked to the corresponding advertisement content by selecting the displayed advertisement content.

Then, the terminal device 100 selects the advertising content (S150-S200).

Preferably, the terminal device 100 is a service provided by the advertiser device 300 through the click (click) of the advertising content displayed when you want to see the specific advertising content in relation to the advertising content displayed on the execution screen of the application. You will be directed to the page to check the content of the specific advertising content. In this case, in the software development kit, the terminal device 100 transmits a selection event for selecting an advertisement content to the advertisement platform device 200, and provides the service page address of the advertiser to the mobile browser, thereby providing the advertisement device 300. It will lead you to the service page. In this regard, the advertisement platform device 200 calculates statistics on the selection event delivered from the software development kit, and separately, the advertiser device 300 accesses the service page through a browser in response to the selection event statistics. Statistics for the connection event of the terminal device 100 is calculated. In addition, when the advertisement platform device 200 receives an advertisement content request from the terminal device 100, the advertisement platform device 200 performs a cost-per-click (CPC) method for performing settlement based on a count for selecting the advertisement content. The advertisement content is provided, and thus, the advertisement content is continuously provided to the terminal device 100 until the advertisement content is selected by the terminal device 100 as many times as the designated advertisement content selection event.

Furthermore, the advertisement platform device 200 checks the difference between the statistics of the advertisement content selection event of the terminal device 100 and the statistics of the service page access event (S210-S230).

Preferably, the advertising platform device 200 obtains the statistics of the connection event of the terminal device 100 accessing the service page through the browser from the advertiser device 300, and the statistics of the advertising content of the terminal device 100 By comparing with the selection event statistics according to the selection, it is confirmed that the connection failure rate to the service page linked to the corresponding advertisement content due to the connection cancellation and service page error when selecting the advertising content of the terminal device (100). For example, the advertisement platform device 200 checks the connection failure rate due to connection cancellation and service page error as 30% when there are 700 access events for a service page in a state where 1000 specified advertisement content selection events occur per day. Done.

Thereafter, the advertising platform device 200 calculates an additional supply amount for the advertising content (S240).

Preferably, the advertisement platform device 200 additionally designates the number of advertisement content selection events according to the designated number of advertisement content selection events based on the identified connection failure rate. For example, in the state where the number of 1000 specified advertisement content selection events occurs per day, when the number of access events for the service page is 700, the advertisement platform apparatus 200 becomes 30% as the access failure rate is 30%. ) Will be set to 300 ad content selection events. In addition, the advertisement platform device 200 confirms the number of supply of the advertising content provided to the terminal device 100 up to the point in time when the advertising content is selected by the terminal device 100 as the number of the selected advertising content selection event, the confirmed advertisement The advertisement content selection ratio of the terminal device 100 is checked based on the number of the selected advertisement content selection events to the number of supply of contents. For example, the advertisement platform apparatus 200 may select an advertisement content in the terminal apparatus 100 when the number of supply of advertisement contents provided to the terminal apparatus 100 is 500000 until the number of 1000 specified advertisement content selection events occurs per day. Will be checked at 2%. Furthermore, the advertisement platform apparatus 200 calculates an additional supply amount so that the advertisement content can be selected by the terminal apparatus 100 as many times as the number of advertisement content selection events specified additionally based on the confirmed advertisement content selection ratio. For example, when the advertisement platform selection rate is 2% and the number of additional advertisement content selection events is designated as 300, the advertisement platform device 200 additionally specifies the number of additional advertisement content selection events. In order to achieve the advertising content selection ratio of 2% for 300 items, the additional supply amount is calculated so that an additional 15000 pieces of advertising content can be provided. Accordingly, the advertisement platform apparatus 200 confirms the additional supply amount, and provides the advertisement content corresponding to the additional supply amount to the terminal device 100 according to the advertisement content request received from the terminal device 100. By inducing the selection of, the difference between the statistics for the advertisement content selection event calculated in the advertisement platform device 200 and the access event statistics calculated in the advertiser device 300 is minimized.

Hereinafter, with reference to Figure 4 will be described the operation method of the advertising platform device 200 according to an embodiment of the present invention.

First, advertisement content is provided to the terminal device 100 (S310-S330).

Preferably, when the advertisement providing unit 210 receives a software development kit-based advertisement content request received from the terminal device 100, the advertisement providing unit 210 extracts the advertisement content corresponding to the corresponding software development kit and provides the terminal device 100 to the terminal device 100. The advertisement content may be displayed on the terminal device 100, and the terminal device 100 may be connected to a service page linked to the corresponding advertisement content by selecting the displayed advertisement content. In addition, the advertisement providing unit 210 receives a selection event for selecting advertisement content from the software development kit of the terminal device 100, and calculates statistics on the selection event. In this case, the advertiser device 300 calculates statistics on a connection event of the terminal device 100 accessing the service page through a browser in response to the selection event statistics.

Then, the advertisement content supply control for the terminal device 100 is performed (S340).

Preferably, when the supply control unit 220 receives the advertisement content request from the terminal device 100, the pay-per-click (CPC) method of performing the settlement based on the count (count) for the selection of the advertising content (CPC) As such, the advertisement content is provided, and thus, the advertisement content is continuously provided to the terminal device 100 until the advertisement content is selected by the terminal device 100 as many times as the designated advertisement content selection event.

Then, when selecting the advertising content of the terminal device 100 checks the failure rate of access to the service page (S350-S360).

Preferably, the supply control unit 220 obtains statistics about the connection event of the terminal device 100 accessing the service page through the browser from the advertiser device 300, and selects the advertising content of the terminal device 100; By comparing with the selected event statistics according to the, it is confirmed that the failure rate of access to the service page linked to the corresponding advertising content due to the cancellation of connection and service page error when selecting the advertising content of the terminal device (100). For example, the supply control unit 220 checks the connection failure rate due to connection cancellation and service page error as 30% when there are 700 access events for the service page in a state where 1000 designated advertisement content selection events occur per day. do.

Next, the terminal device 100 additionally specifies the number of advertisement content selection events (S370).

Preferably, the supply control unit 220 additionally designates the number of advertisement content selection events according to the designated number of advertisement content selection events based on the identified connection failure rate. For example, the supply control unit 220 when the number of 1000 specified advertisement content selection event occurs per day, when the number of access events for the service page is 700, the access failure rate is 30%, based on this terminal device 100 The number of additional event content selection events that are additionally specified for the target is set to 300.

Furthermore, the advertisement content selection ratio in the terminal device 100 is checked (S380).

Preferably, the supply control unit 220 confirms the number of supply of the advertising content provided to the terminal device 100 up to the time point at which the advertising content is selected by the terminal device 100 by the number of the specified advertising content selection event, and confirmed The advertisement content selection ratio of the terminal device 100 is checked based on the number of advertisement content selection events to the number of supply of advertisement contents. For example, the supply control unit 220 determines the advertisement content selection ratio in the terminal device 100 when the number of supply of the advertisement content provided to the terminal device 100 is 500000 until the number of 1000 specified advertisement content selection events occurs. 2%.

Thereafter, an additional supply amount for the advertisement content is calculated based on the advertisement content selection ratio and the number of additionally specified advertisement content selection events (S390).

Preferably, the supply control unit 220 calculates the additional supply amount so that the advertisement content as many as the number of the advertisement content selection event specified by the terminal device 100 can be selected based on the confirmed content selection ratio. For example, if the supply control unit 220 confirms that the advertising content selection rate in the terminal device 100 is 2%, and the number of additionally selected advertising content selection events is 300, the additionally designated advertising content selection event number 300 Additional supplies will be calculated to provide an additional 15000 ad content to achieve a 2% ad content selection rate for dogs. In this regard, the advertisement providing unit 210 checks the additional supply amount and provides the advertisement content corresponding to the additional supply amount to the terminal device 100 according to the advertisement content request received from the terminal device 100. By inducing the selection of, the difference between the statistics for the advertisement content selection event calculated in the advertisement platform device 200 and the access event statistics calculated in the advertiser device 300 is minimized.

As described above, according to the advertisement providing method according to the present invention, when the advertisement content of the terminal device 100 is selected, the advertisement content calculated by the advertisement platform device 200 due to the failure of access to the service page linked to the advertisement content. If the statistics of the click event and the statistics of the access event according to the service page access calculated in the advertiser device 300 are inconsistent, the advertisement content is additionally provided to the terminal device 100 according to the degree of inconsistency. By inducing the selection of the advertising content by minimizing the difference between the statistics for the advertising content selection event calculated in the advertising platform device 200 and the statistics calculated in the advertiser device, the advertising platform device 200 and the advertiser device 300 Problems such as settlement issues among operators can be prevented.

5 is a schematic structural diagram of a system for providing advertisement content according to an embodiment of the present invention.

As shown in FIG. 5, the advertisement content providing system according to the present invention includes a terminal device 1100 and a terminal device 1100 that receive and display advertisement content from the advertisement platform device 1200 according to execution of an application. It has a configuration that includes an advertising platform device 1200 for providing the advertising content registered by the advertiser as a target.

The terminal device 1100 requests advertisement content according to the driving of the application.

More specifically, the terminal device 1100 according to the individual execution of a plurality of applications equipped with respective software development kits (SDKs) for acquiring the advertisement content from the advertisement platform device 1200, respectively, for each application. By requesting the advertising content to the advertising platform device 1200 through the software development kit of the, the advertising content provided from the advertising platform device 1200 is displayed on the execution screen of each application.

On the other hand, the terminal device 1100 is a service provided by the advertiser device 300 through the click (Click) of the advertising content displayed when you want to see the specific advertising content in relation to the advertising content displayed on the execution screen of each application You will be directed to the page to check the content of the specific advertising content.

In this regard, the advertisement platform device 1200 provides advertisement content for the terminal device 1100.

More specifically, the advertisement platform device 1200, when receiving a software development kit-based advertising content request received from the terminal device 1100, provides the advertising content for each of the applications based on the supply limit specified in each application. Done.

In other words, when the advertisement content from the terminal device 1100 is requested, the advertisement platform device 1200 identifies the type of application requesting the advertisement content and checks the supply limit amount assigned to the identified application.

Accordingly, the advertisement platform device 1200 is to extract and provide the advertising content to the application within the limit of supply specified in the application requesting the advertising content.

Based on this, the advertisement platform device 1200 checks the correlation between the total supply of the advertising content (Impression) and the supply of the advertising content provided only for a specific application.

More specifically, the advertisement platform device 1200 checks the supply history of the advertising content for each application based on a specific time point in order to satisfy the supply amount of the advertising content required from a specific application operator mounted on the terminal device 1100. .

Through this, the advertisement platform apparatus 1200 compares the supply amount of the advertisement content provided for all the plurality of applications mounted on the terminal device 1100 with the supply amount of the advertisement content provided for only a specific application, and thus, between the two variables. Check the correlation, which is the statistical relationship of.

Furthermore, the advertisement platform apparatus 1200 predicts the number of advertisement content requests to be received from the specific application based on the identified correlation.

In more detail, the advertisement platform apparatus 1200 provides a fill rate, which is a probability of guaranteeing the provision of advertisement contents upon request of advertisement contents related to a specific application in order to satisfy a supply amount of advertisement contents required by a specific application provider. Is basically specified, and is calculated through Equation 1 below.

[Equation 1]

Fill Rate = Ad Content Requests / Ad Content Impression * 100%

Here, the supply guarantee rate is calculated based on the number of advertisement content requests received from the terminal device 1100 in relation to a specific application and an advertisement content supply provided for a specific application. Ideally, a 100% coverage guarantee is ideal, but it is usually a guarantee of 80% coverage.

In this regard, in order to guarantee and increase the designated supply guarantee rate, the supply of advertisement content (impression) to the number of advertisement content requests must be increased.

Accordingly, the advertisement platform apparatus 1200 predicts the number of advertisement content requests to be higher than the average number of requests per period from the specific application described above, so that the advertisement platform device 1200 is assigned to the specific application to guarantee the supply guarantee rate specified based on the predicted number of advertisement content requests. Allow the supply limit to be raised.

To this end, the advertisement platform device 1200 reflects the identified correlation in the following Equation 2 for correcting the average number of requests for each period from a specific application to predict the number of advertisement content requests from the specific application.

[Formula 2]

Ad Content Requests = (100% + Correlation) * Average Requests by Period from a Specific Application * Specified Fill Rate

For example, the advertisement platform device 1200 has a correlation of 70%, the average number of requests per period from a specific application is 1,000,000 cases, and the specified supply guarantee rate is 80%, the number of advertisement content requests to be received from a specific application. The forecast is 1,360,000.

Thereafter, the advertisement platform apparatus 1200 adjusts the supply limit amount specified for the specific application to provide the advertisement contents corresponding to the predicted number of advertisement contents requests.

More specifically, the advertisement platform device 1200 checks the predicted number of advertisement content requests in relation to the specific application, and provides the supply limit amount specified for the specific application to provide all of the advertisement contents corresponding to the confirmed number of advertisement content requests. The number is adjusted to correspond to the predicted number of advertisement content requests.

Furthermore, the advertisement platform device 1200 checks the history of the number of request for the advertising content received in relation to a specific application for each time zone, sets weights for each time zone, and adjusts the supply restriction for the specific application according to the set weight. Specify the quantity by time zone.

Thereafter, when the advertisement content request is received from the terminal device 1100 in relation to a specific application, the advertisement platform apparatus 1200 extracts and provides the advertisement content within a limit of a supply limit specified for each time slot.

Hereinafter, with reference to FIG. 6 will be described a more specific configuration of the advertising platform device 1200 according to an embodiment of the present invention.

That is, the advertising platform device 1200, the content providing unit 1210 for providing the advertising content to the terminal device 1100, the correlation for checking the correlation between the total supply of the advertising content and the advertising content supply associated with the specific application And a supply amount adjusting unit 1230 for adjusting the supply limiting amount specified for the specific application.

The content provider 1210 provides the advertisement content for the terminal device 1100.

More specifically, when the content providing unit 1210 receives a software development kit-based advertisement content request received from the terminal device 1100, the content providing unit 1210 provides advertisement contents for each application based on a supply limit amount assigned to each application. Done.

In other words, when the advertisement content from the terminal device 1100 is requested, the content providing unit 1210 identifies the type of application requesting the advertisement content and checks the supply limit amount assigned to the identified application.

Accordingly, the content providing unit 1210 extracts and provides the advertisement content to the corresponding application within the limit of the supply limit specified for the application requesting the advertisement content.

The correlation checking unit 1220 checks a correlation between the total supply of the advertisement content and the supply of the advertisement content provided only for a specific application.

More specifically, the correlation checking unit 1220 may check the supply history of the advertising content for each application on the basis of a specific time point in order to satisfy the supply amount of the advertising content required from a specific application operator mounted on the terminal device 1100. do.

Through this, the correlation checking unit 1220 compares the supply amount of the advertisement content provided to all the plurality of applications mounted on the terminal device 1100 and the supply amount of the advertisement content provided only to a specific application, thereby providing two variables. Identify correlations, which are statistical relationships between them.

The supply amount adjusting unit 1230 predicts the number of advertisement content requests to be received from the specific application based on the identified correlation.

More specifically, the supply amount adjusting unit 1230 may provide a fill rate, which is a probability of guaranteeing the provision of the advertisement contents upon request of the advertisement contents related to the specific application in order to satisfy the amount of advertisement contents required by the specific application provider. It is basically assigned, and it is calculated through [Equation 1] below.

[Equation 1]

Fill Rate = Ad Content Requests / Ad Content Impression * 100%

Here, the supply guarantee rate is calculated based on the number of advertisement content requests received from the terminal device 1100 in relation to a specific application and an advertisement content supply provided for a specific application. Ideally, a 100% coverage guarantee is ideal, but it is usually a guarantee of 80% coverage.

In this regard, in order to guarantee and increase the designated supply guarantee rate, the supply of advertisement content (impression) to the number of advertisement content requests must be increased.

Accordingly, the supply amount adjusting unit 1230 predicts the number of ad content requests higher than the average number of requests per period from the specific application described above, thereby supplying a specific supply to a specific application to ensure a specified supply guarantee rate based on the predicted number of ad content requests. Allow the limit to be raised.

To this end, the supply amount adjusting unit 1230 reflects the identified correlation in Equation 2 below to correct the average number of requests for each period from a specific application to predict the number of ad content requests from the specific application.

[Formula 2]

Ad Content Requests = (100% + Correlation) * Average Requests by Period from a Specific Application * Specified Fill Rate

For example, the supply amount adjusting unit 1230 can determine the number of ad content requests to be received from a specific application when the correlation is 70%, the average number of requests per period from a specific application is 1,000,000, and the specified supply guarantee rate is 80%. Predicted by the case.

In addition, the supply amount adjusting unit 1230 adjusts the supply limit amount specified for the specific application to provide the advertisement content corresponding to the predicted number of advertisement content requests.

More specifically, the supply amount adjusting unit 1230 checks the predicted number of ad content requests in relation to the specific application, and predicts the supply limit amount specified in the specific application to provide all the advertising content corresponding to the confirmed number of ad content requests. The number is adjusted to the number corresponding to the requested number of advertisement contents.

Furthermore, the supply amount adjusting unit 1230 checks the history of the number of ad content requests received in relation to a specific application for each time zone, sets weights for each time zone, and adjusts the supply limit amount for the specific application according to the set weight. To assign by time zone.

In this way, when the content providing unit 1210 receives an advertisement content request from the terminal device 1100 in relation to a specific application, the content providing unit 1210 extracts and provides the advertisement content within a limited supply limit for each time slot.

As described above, according to the advertisement content providing system according to the present invention, by supplying the designated content to the specific application to provide the advertisement content corresponding to the predicted number of advertising content request by predicting the number of advertising content requests associated with a specific application By adjusting the limiting amount to ensure the amount of advertising content provided when requesting the advertising content from a specific application, it is possible to secure the competitiveness between the advertising platform devices.

Hereinafter, a method of providing advertisement content according to an embodiment of the present invention will be described with reference to FIGS. 7 and 8. Here, the above-described configuration shown in Figures 5 and 6 will be described with reference to the reference numerals for convenience of description.

First, a method of operating an advertisement content providing system according to an exemplary embodiment of the present invention will be described with reference to FIG. 7.

First, according to the individual execution of a plurality of applications equipped with respective software development kits (SDKs) for acquiring the advertisement content from the advertisement platform device 1200, the terminal device 1100, each software for each application By requesting the advertising content to the advertising platform device 1200 through the development kit, the advertising content provided from the advertising platform device 1200 is displayed on the execution screen of each application (S1110-S1120).

On the other hand, the terminal device 1100 is a service provided by the advertiser device 300 through the click (Click) of the advertising content displayed when you want to see the specific advertising content in relation to the advertising content displayed on the execution screen of each application You will be directed to the page to check the content of the specific advertising content.

In this regard, the advertisement platform device 1200, the advertisement platform device 1200, when the advertisement content from the terminal device 1100 is requested, the supply limit amount specified in the identified application by identifying the type of the application requesting the advertisement content It is confirmed (S1130).

Thus, the advertisement platform device 1200 is to extract and provide the advertising content to the application within the limit of supply specified in the application requesting the advertising content (S1140).

Based on this, the advertisement platform device 1200 is the advertisement platform device 1200 of the advertising content provided to only a specific application and the amount of advertising content provided for all the plurality of applications mounted on the terminal device 1100 By comparing the supply amount, it is confirmed a correlation which is a statistical relationship between the two variables (S1150).

Furthermore, the advertisement platform apparatus 1200 predicts the number of advertisement content requests to be received from the specific application based on the identified correlation (S1160).

Preferably, the advertisement platform apparatus 1200 provides a fill rate, which is a probability of guaranteeing the provision of advertisement contents upon request of advertisement contents related to a specific application in order to satisfy the amount of advertisement contents required by a specific application provider. Is basically specified, and is calculated through Equation 1 below.

[Equation 1]

Fill Rate = Ad Content Requests / Ad Content Impression * 100%

Here, the supply guarantee rate is calculated based on the number of advertisement content requests received from the terminal device 1100 in relation to a specific application and an advertisement content supply provided for a specific application. Ideally, a 100% coverage guarantee is ideal, but it is usually a guarantee of 80% coverage.

In this regard, in order to guarantee and increase the designated supply guarantee rate, the supply of advertisement content (impression) to the number of advertisement content requests must be increased.

Accordingly, the advertisement platform apparatus 1200 predicts the number of advertisement content requests to be higher than the average number of requests per period from the specific application described above, so that the advertisement platform device 1200 is assigned to the specific application to guarantee the supply guarantee rate specified based on the predicted number of advertisement content requests. Allow the supply limit to be raised.

To this end, the advertisement platform device 1200 reflects the identified correlation in the following Equation 2 for correcting the average number of requests for each period from a specific application to predict the number of advertisement content requests from the specific application.

[Formula 2]

Ad Content Requests = (100% + Correlation) * Average Requests by Period from a Specific Application * Specified Fill Rate

For example, the advertisement platform device 1200 has a correlation of 70%, the average number of requests per period from a specific application is 1,000,000 cases, and the specified supply guarantee rate is 80%, the number of advertisement content requests to be received from a specific application. The forecast is 1,360,000.

Subsequently, the advertisement platform apparatus 1200 checks the predicted number of advertisement content requests in relation to the specific application, and predicts the supply limit amount specified for the specific application to provide all of the advertisement contents corresponding to the confirmed number of advertisement content requests. The number corresponding to the number of advertisement content requests is adjusted (S1170).

Furthermore, the advertisement platform device 1200 checks the history of the number of request for the advertising content received in relation to a specific application for each time zone, sets weights for each time zone, and adjusts the supply restriction for the specific application according to the set weight. Specify the quantity by time zone.

Thereafter, when the advertisement content request is received from the terminal device 1100 in relation to a specific application, the advertisement platform apparatus 1200 extracts and provides the advertisement content within a limit of a supply limit specified for each time slot.

Hereinafter, a method of operating the advertisement platform device 1200 according to the embodiment of the present invention will be described with reference to FIG. 8.

First, when the content providing unit 1210 requests the advertisement content from the terminal device 1100, the content providing unit 1210 identifies the type of application requesting the advertisement content and checks the supply limit amount specified in the identified application (S1210-S1220). .

Thereafter, the content providing unit 1210 extracts and provides the advertisement content to the corresponding application within the limit of the supply limit specified for the application requesting the advertisement content (S1230).

Then, the correlation checking unit 1220 checks the supply history of the advertising content for each application on the basis of a specific time point in order to satisfy the supply amount of the advertising content required from the specific application provider mounted on the terminal device 1100. .

Through this, the correlation checking unit 1220 compares the supply amount of the advertisement content provided to all the plurality of applications mounted on the terminal device 1100 and the supply amount of the advertisement content provided only to a specific application, thereby providing two variables. Check the correlation that is a statistical relationship between (S1240).

Next, the supply amount adjusting unit 1230 predicts the number of advertisement content requests to be received from the specific application based on the identified correlation (S1250).

Preferably, the supply amount adjusting unit 1230 may provide a fill rate, which is a probability of guaranteeing the provision of the advertisement contents upon request of the advertisement contents related to the specific application in order to satisfy the amount of advertisement contents required by the specific application provider. It is basically assigned, and it is calculated through [Equation 1] below.

[Equation 1]

Fill Rate = Ad Content Requests / Ad Content Impression * 100%

Here, the supply guarantee rate is calculated based on the number of advertisement content requests received from the terminal device 1100 in relation to a specific application and an advertisement content supply provided for a specific application. Ideally, a 100% coverage guarantee is ideal, but it is usually a guarantee of 80% coverage.

In this regard, in order to guarantee and increase the designated supply guarantee rate, the supply of advertisement content (impression) to the number of advertisement content requests must be increased.

Accordingly, the supply amount adjusting unit 1230 predicts the number of ad content requests higher than the average number of requests per period from the specific application described above, thereby supplying a specific supply to a specific application to ensure a specified supply guarantee rate based on the predicted number of ad content requests. Allow the limit to be raised.

To this end, the supply amount adjusting unit 1230 reflects the identified correlation in Equation 2 below to correct the average number of requests for each period from a specific application to predict the number of ad content requests from the specific application.

[Formula 2]

Ad Content Requests = (100% + Correlation) * Average Requests by Period from a Specific Application * Specified Fill Rate

For example, the supply amount adjusting unit 1230 can determine the number of ad content requests to be received from a specific application when the correlation is 70%, the average number of requests per period from a specific application is 1,000,000, and the specified supply guarantee rate is 80%. Predicted by gun.

Further, the supply amount adjusting unit 1230 checks the predicted number of advertisement content requests in relation to the specific application, and provides the advertisement for which the supply limit amount specified for the specific application is predicted to provide all the advertisement contents corresponding to the identified number of advertisement content requests. The number corresponding to the number of content requests is adjusted (S1260).

Thereafter, the supply amount adjusting unit 1230 checks the history of the number of ad content requests received in relation to the specific application for each time zone, sets weights for each time zone, and adjusts the supply limit amount for the specific application according to the set weight. To be distributed by time zone (S1270-S1280).

In this way, when the content providing unit 1210 receives an advertisement content request from the terminal device 1100 in relation to a specific application, the content providing unit 1210 extracts and provides the advertisement content within a limited supply limit for each time slot.

As described above, according to the advertising content providing method according to the present invention, by supplying the specified content to the specific application to predict the number of advertising content requests associated with a specific application to provide the advertising content corresponding to the predicted number of advertising content requests By adjusting the limiting amount to ensure the amount of advertising content provided when requesting the advertising content from a specific application, it is possible to secure the competitiveness between the advertising platform devices.

Meanwhile, the method of providing advertisement content according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

Claims (18)

1. A terminal device displaying advertisement contents provided from an advertisement platform device and accessing a service page linked to the selected advertisement contents through selection of the displayed advertisement contents; And

   Providing the advertisement content to the terminal device until the advertisement content is selected by the terminal device as much as the number of the event content selection event specified for the supply amount of the advertising content, the service of the terminal device compared to the specified number of advertising content selection event Calculating an additional supply amount of advertisement content based on a difference with the number of connection events according to a connection to a page, and further including an advertisement platform device for providing the terminal device with an additional number of advertisement contents corresponding to the additional supply amount. Advertising providing system characterized in that.
2. An advertisement providing unit providing advertisement content linked to a service page for a terminal device to be connected to the service page through selection of the advertisement content; And

   Ad content is provided to the terminal device up to the point of time when the advertisement content is selected by the terminal device as much as the number of the advertisement content selection event specified for the supply amount of the advertising content, the number of the selected advertising content selection event of the terminal device It includes a supply control unit for calculating the additional supply amount of the advertising content on the basis of the difference with the number of connection events according to the connection to the service page,

   The advertisement providing unit,

   Advertising platform device, characterized in that for providing the additional number of advertising content corresponding to the additional supply amount to the terminal device.
3. The method of claim 2,

   The supply control unit,

   Determine the failure rate of access to the service page when selecting the advertisement content of the terminal device based on a difference between the number of the specified advertisement content selection event and the number of access events according to the access to the service page;

   Designate an additional advertisement content selection event according to the designated advertisement content selection event based on the access failure rate;

   And the additional supply amount is calculated so that the advertisement content corresponding to the number of additionally selected advertisement content selection events can be selected by the terminal device.
4. The method of claim 3, wherein

   The supply control unit,

   Ascertaining the number of supply of advertisement contents provided to the terminal apparatus up to the point in time at which the advertisement contents are selected by the terminal apparatus as many as the designated advertisement content selection event,

   Confirming an advertisement content selection ratio in the terminal device based on the specified number of advertisement content selection events to the number of supply of the confirmed advertisement contents,

   And the additional supply amount is calculated so that the advertisement content can be selected as many as the number of the additionally specified advertisement content selection event based on the advertisement content selection ratio.
5. An advertisement use step of displaying, by a terminal device, advertisement content provided from an advertisement platform device, and accessing a service page linked to the selected advertisement content through selection of the displayed advertisement content;

   A supply control step of providing, by the advertisement platform apparatus, the advertisement contents to the terminal apparatus until the advertisement contents are selected by the terminal apparatus by the number of advertisement content selection events specified for controlling the supply amount of the advertisement contents;

   An additional amount calculating step of calculating, by the advertisement platform apparatus, an additional supply amount of advertisement content based on a difference between the number of the designated advertisement content selection event and the number of access events according to access of the terminal to the service page; And

   And an additional providing step of the advertisement platform apparatus further providing the terminal apparatus with the number of advertisement contents corresponding to the additional supply amount.
6. Providing an advertisement content linked to a service page for a terminal device to provide access to the service page through selection of the advertisement content;

   A supply control step of supplying advertisement contents to the terminal apparatus until the advertisement contents are selected by the terminal apparatus as many times as the number of advertisement contents selection events specified for supplying advertisement contents;

   An additional amount calculating step of calculating an additional supply amount of advertising content based on a difference between the designated number of advertisement content selection events and the number of connection events of the terminal device accessing the service page; And

   And an additional providing step of additionally providing the terminal apparatus with the number of advertisement contents corresponding to the additional supply amount.
7. The method of claim 6,

   The additional amount calculation step,

   An access failure rate checking step of confirming a failure rate of access to the service page when the advertisement content of the terminal device is selected based on a difference between the number of the designated advertisement content selection event and the number of access events according to the access to the service page;

   An additional selection number specifying step of designating an additional number of advertisement content selection events based on the designated number of advertisement content selection events based on the access failure rate; And

   And a supply amount calculating step of calculating the additional supply amount so that the advertisement content corresponding to the number of the additionally specified advertisement content selection events can be selected by the terminal device.
8. The method of claim 7, wherein

   The additional amount calculation step,

   A supply number confirmation step of confirming the number of supply of advertisement contents provided to the terminal apparatus up to the time point at which the advertisement contents are selected by the terminal apparatus as many as the designated advertisement content selection event number;

   A selection ratio checking step of checking an advertisement content selection ratio in the terminal device based on the specified number of advertisement content selection events to the number of supplying the advertisement contents; And

   And a supply amount calculating step of calculating the additional supply amount so that the advertisement content can be selected as many as the additionally specified advertisement content selection event based on the advertisement content selection ratio.
9. A terminal device for requesting and receiving advertisement contents associated with each of two or more applications; And

   In response to a request for an advertisement content from the terminal device, advertisement content is provided for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications, and compared to the supply amount of the advertisement content provided to all of the two or more applications. Predicting the number of advertisement content requests to be received from the specific application on the basis of a correlation between the supply amount of the advertisement content provided for only a specific application of the two or more applications, and providing the advertisement content corresponding to the predicted number of advertisement content requests Advertisement content providing system, characterized in that it comprises an advertising platform device for adjusting the supply limit specified in the specific application.
10. A content providing unit providing advertisement contents for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications according to an advertisement content request of the terminal device through execution of two or more applications;

    A correlation checking unit for checking a correlation between a supply amount of advertisement contents provided to only a specific application among the at least two applications, compared to a supply amount of advertisement contents provided to all of the two or more applications; And

    A supply amount for predicting the number of advertisement content requests to be received from the specific application based on the identified correlation, and adjusting a supply limit amount specified for the specific application to provide advertisement content corresponding to the predicted number of advertisement content requests Advertising platform device comprising an adjustment unit.
11. The method of claim 10,

    The supply amount adjusting unit,

    The advertisement platform device, characterized in that for predicting the number of requests for advertising content to be received from the specific application by correcting the average number of requests from the specific application through the formula that the identified correlation is applied as a coefficient.
12. The method of claim 11,

    The supply amount adjusting unit,

    Specify the supply guarantee rate which is a probability that can guarantee the provision of the advertising content when the advertising content request related to the specific application,

    And applying the specified supply guarantee rate as a coefficient of a formula for correcting the average number of requests for each period from the specific application.
13. The method of claim 10,

    The supply amount adjusting unit,

    And setting a weight for each time zone and distributing the adjusted supply limit for each time according to the set weight.
14. An advertisement content request step of the terminal device requesting advertisement contents associated with each of two or more applications;

    An advertisement content providing step of an advertisement platform apparatus providing advertisement contents for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications according to an advertisement content request from the terminal apparatus;

    The number of advertisement content requests to be received from the specific application based on a correlation between the supply amount of advertisement content provided to only a specific application among the at least two applications compared to the supply amount of advertisement content provided to all the two or more applications. Request number prediction step of predicting; And

    And a supply amount adjustment step of adjusting, by the advertisement platform apparatus, a supply limit amount specified for the specific application to provide advertisement content corresponding to the predicted number of advertisement content requests.
15. A content providing step of providing advertisement contents for each of the two or more applications based on a supply limit amount assigned to each of the two or more applications according to an advertisement content request of the terminal device through execution of two or more applications;

    A correlation checking step of checking a correlation ratio between a supply amount of advertisement contents provided to only a specific application among the two or more applications, compared to a supply amount of advertisement contents provided to all of the two or more applications;

    A request number prediction step of predicting the number of advertisement content requests to be received from the specific application based on the identified correlation; And

    And a supply amount adjusting step of adjusting a supply limit amount specified for the specific application to provide advertisement content corresponding to the predicted number of advertisement content requests.
16. The method of claim 15,

    The request counting step,

    And correcting an average number of requests for each period from the specific application through a formula to which the identified correlation is applied as a coefficient to predict the number of advertisement content requests to be received from the specific application.
17. The method of claim 16,

    The request counting step,

    Specifying a supply guarantee rate, which is a probability of guaranteeing the provision of advertisement content when requesting an advertisement content related to the specific application, and adding the specified supply guarantee rate as a coefficient of a formula for correcting the average number of requests per period from the specific application. Operation method of the advertising platform device, characterized in that applying.
18. The method of claim 15,

    The supply amount adjustment step,

    And setting a weight for each time zone and distributing the adjusted supply limit for each time zone according to the set weight.

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