WO2013157592A1

WO2013157592A1 - Internet advertisement search assistance program

Info

Publication number: WO2013157592A1
Application number: PCT/JP2013/061440
Authority: WO
Inventors: 邦和田中
Original assignee: 株式会社Ｋａｒｏｙａ
Priority date: 2012-04-19
Filing date: 2013-04-18
Publication date: 2013-10-24
Also published as: JP2013222437A; JP5067591B1; TW201403515A

Abstract

The purpose of the invention is to provide a program that helps a user to perform a search even if the user cannot imagine a search keyword related to the Internet advertisement displayed on an information communication device, that shows such search keywords to the user in an easy-to-remember manner without imposing any burden on the user, and that further makes the user feel safe to use. This Internet advertisement search assistance program includes a step of extracting a term associated with Internet advertisement displayed on the information communication device when the user selects the advertisement, a search screen displaying step of displaying a search screen that includes a search window to which the term can be input, and an input step of showing a series of movements from moving the term extracted by extracting means from the Internet advertisement to inputting the term in the search window in the search screen and of inputting the term in the search window.

Description

Internet advertising search support program

The present invention relates to a computer program that uses an information communication device connected to the Internet to support a search for a phrase associated with an Internet advertisement displayed on the information communication device.

Conventionally, some websites on the Internet have a function for searching for information described in various websites. In Japan, Google (registered trademark) and Yahoo! (Registered trademark) JAPAN is widely known. In a search site having such a search function, a search keyword that is desired to be searched can be entered in a text box called a text box called a search box or a search window, and a search that can search for a website including the search keyword. Has an engine. This search engine is a robot-type search engine that performs a search based on a database automatically created based on a large amount of information existing on the World Wide Web in advance and displays the results by ranking. A directory-type search engine that searches the web directory based on the category of the created website, a search engine that combines a robot-type search engine, and a directory-type search engine are known.

With the widespread use of the Internet, the number of companies with their own websites has increased dramatically, and with the enhancement of search engine functionality, websites have become very useful as advertising media for companies.

Due to the increase in the commercial use of such websites, users who want to purchase specific products or use specific services may use search terms related to these products or services as a result of searching using search sites. A plurality of website information can be browsed in descending order according to the order determined by the search engine. When a company ’s website appears at the top of these search results, it ’s more likely that users will be able to browse the company ’s website by following the hyperlinks shown in the search results. It is known that it contributes to sales such as purchase of goods and use of services.

As described above, the search engine is a bridge for a person who is looking for something or who is in trouble to know a related website and visit the website. For this reason, the issue of how to be displayed at the top of search results is very important for companies, etc., and SEO (Search Engine Optimization) or SEM (Search Engine Marketing) Marketing techniques such as are attracting attention.

However, there are many cases in which it is not clear what words are used to obtain the desired search results. For example, even if a user wants to purchase a product or offer a service that is posted on an Internet blog post or an Internet advertisement that interests other websites, the website also contains information about the product or service. Because there is not enough knowledge about the field of the product or service, or because it is an unprecedented product or service, what kind of search keyword should be used for the search, or the product or service Information on products and services, such as how many other companies in the same industry exist, and comparisons were not possible.

As described above, in the conventional SEO and SEM, from the viewpoint of the company etc., the point of how to display the website of the company etc. at the top in the search results on the search site is emphasized. An outline of products and services can be roughly grasped based on Internet advertisement, but a search method for displaying a desired result in such a very ambiguous state has not been sufficiently established. In addition, even users who have such unclear search keywords can search for the desired product or service, and if they know how many other companies compete, the price range Therefore, it becomes an unprecedented SEO and SEM in that potential customers can be dug out, which can be a useful means for corporations such as companies.

For example, in Patent Document 1, when a user connects to a site that provides a banner advertisement, the keyword associated with the banner advertisement, which is one aspect of the Internet advertisement, is input to the search input window and simultaneously with the banner advertisement. Reference is made to the invention to be displayed.

Special table 2010-514002

As described above, the invention described in Patent Document 1 displays a banner advertisement that is an Internet advertisement and a keyword associated with the banner advertisement. However, the user is more careful with the banner advertisement that is an image than the keyword. Easy to face. In addition, since the keywords themselves are not entered by the user, it is difficult for the user to remember what keywords were searched for after the search, making it difficult for the users to search separately with those keywords. In addition, the keyword could not be communicated to others by word of mouth, and there was a risk that products and services related to banner advertising would not spread.

As described above, in the invention described in Patent Document 1, the user can perform a search using keywords associated with the banner advertisement without stress. However, since the search can be easily performed, the keywords are unlikely to remain in the user's memory. There was a problem.

In addition, when displaying an Internet advertisement indicating a new product or service, when the user selects the Internet advertisement, a website for illegally charging such as a fictitious charge is displayed, and information communication Worried about the device being infected with a computer virus, even if the Internet advertisement had the function of linking to a website about legitimate business, it might not be selected. For this reason, Internet advertising has not been able to perform its function as an advertisement, particularly when the name of the advertiser is low.

Therefore, in the present invention, even if the user is in a very vague state where it is difficult to recall a search keyword related to a product or service related to an Internet advertisement displayed on the information communication device, It is intended to provide a program that can be used for searching and that the search keywords can easily remain in the user's memory without burdening the user, and that the user can also use it with peace of mind. .

(1) That is, according to the present invention, a user selects an Internet advertisement that is at least one of a banner advertisement and a text advertisement displayed on the information communication apparatus on an information communication apparatus connected to a computer network. Extracting a phrase associated with a search screen display step for displaying a search screen including a search window in which the phrase can be input, and moving the phrase extracted by the extraction means from the Internet advertisement. And an input step of displaying and inputting a series of movements to be input to the search window of the search screen.

(2) The Internet advertisement search support program according to (1), wherein the search execution step is executed to execute a search based on the words input in the input step.

(3) The Internet advertisement search support program according to (2), wherein the search execution step allows the user to select whether or not to use the program arbitrarily in the program.

According to the present invention, even in a very vague state in which it is difficult for a user to recall a search keyword related to a product or service related to an Internet advertisement displayed on the information communication device, the information communication device can be It is possible to provide a program that can be used and supported for searching, and that those search keywords are easily stored in the user's memory without burdening the user, and that the user can use it with confidence.

It is the schematic which shows the various information communication apparatuses connected to the computer network. It is the schematic which displays one motion of the image in the extracted word / phrase of this invention. FIG. 6 is a schematic diagram showing another movement of an image in an extracted word / phrase of the present invention. It is a flowchart which shows the flow of the basic process of an example of this invention. It is a flowchart which shows the flow of the basic process of the other example of this invention.

Hereinafter, embodiments relating to the Internet advertisement search support program according to the present invention will be described in detail. The embodiments described below are preferable specific examples for carrying out the present invention, and thus various technical limitations are made. However, the present invention is particularly limited in the following description. Unless otherwise specified, the present invention is not limited to these forms.

In FIG. 1, various information communication devices that can use the Internet advertisement search support program of the present invention are connected to an Internet network 6, and a search engine-equipped server 1 storing a search engine is connected to the Internet network 6. It is a conceptual diagram. As the information communication device, a desktop personal computer 2, a notebook personal computer 3, a mobile phone 4, a multi-function mobile phone 5 called a smartphone, a portable information terminal such as a tablet terminal, a television, etc. can be used. It has a function of transmitting and receiving data by connecting to a computer network, and can browse a website. In order to execute the search, a search engine mounted on an external server or the like connected to the computer network can be used.

Among various search engines provided on the Internet, for example, Google search engine is a robot type search engine, and various website information, that is, website title, article title keyword, URL, It has a database that collects information such as update date and time and links. Then, referring to the database based on the search keyword entered by the user, search for pages that are recognized as having a high degree of relevance, and search for the content of those website pages with keywords, links, update dates, and other user trends. The ranking is performed by the search engine from the above, and the outline of the page of the website positioned at the top is displayed as the search result. The Internet advertisement search support program of the present invention can select not only Google search engines, but also various search engines such as Yahoo Japan, Amazon, Rakuten, and Baidu (Baidu Co.). it can.

The Internet advertisement used in the present invention is a banner advertisement having image information in a predetermined area such as a rectangle or an ellipse displayed on a part of an Internet web screen displayed on various information communication devices, or a text character. It is a text advertisement etc., but it is not led directly to the advertiser's site when the user selects the Internet advertisement by clicking etc., but the function to launch a separate browser and display the search site is embedded It is. Of the Internet advertisements, the banner advertisement is usually image information such as a picture, and may be a moving image instead of a still image. The website on which the Internet advertisement is displayed is not particularly limited, but a website of a company or an individual, a blog, an SNS (social networking service), a webmail page, or the like is preferable. Further, the banner advertisement may be displayed not on the website but on a screen displayed by mail software.

Specifically, the Internet advertisement search support program according to the present invention allows the user to click on Internet advertisements such as banner advertisements and text advertisements displayed in the contents of emails on websites and mail software displayed on browsers. When these Internet advertisements are selected by a method such as placing a mouse cursor on the Internet advertisements or placing a finger on the Internet advertisements, a step of extracting a phrase associated with the Internet advertisements is executed. For example, in the case of an image on a website, these words and phrases associated with the Internet advertisement are described as attributes of tags used in the HTML language or the like. Specifically, this text character is related to the product or service represented in the banner advertisement on the website, and the product name, model number, manufacturer name, product category, etc. It is one or more words selected from the name of the group, the technical terms / common names in the industry, the nicknames that differ from region to region, the name of the service, the provider, etc. Then, the extracted word / phrase is stored in a storage device such as a RAM or a ROM.

In addition, the phrase associated with the Internet advertisement may be indirectly associated with the Internet advertisement instead of being directly associated with the Internet advertisement. For example, the Internet advertisement is associated with an alphanumeric character such as the advertiser's serial number, etc., and is connected to another server connected to the Internet network 6 to which the information communication device having the Internet advertisement search support program of the present invention is connected. It is also possible to execute the step of sending the serial number and extracting the product name corresponding to the serial number stored in another server. By indirectly associating with the Internet advertisement in this way, it is possible to perform an authentication procedure as to whether or not the banner advertisement is for an advertiser who is properly registered, and further, using various websites and mail software. It is possible to manage changes, additions, etc. of words related to Internet advertisements displayed in the contents of emails at once.

Next, the Internet advertisement search support program of the present invention starts a browser for browsing a website built in the information communication device, or opens a new window when the browsing software is already started. Open and perform a step of displaying a website or the like that can use the default or arbitrarily selected search engine. If the website browsing software has already been activated, a website that can use the search engine may be displayed by updating the already opened website without opening a new window. Furthermore, a search screen including the search window 9 may be displayed by updating only a part of the already opened website, for example, the display space of the Internet advertisement.

Then, an input step of displaying and inputting a series of movements that are input to the search window 9 of the search screen by moving the words extracted by the extraction means so as to be visible to the user from the Internet advertisement. Execute. Since the extracted word / phrase is input to the search window 9 with movement, the user's attention can be attracted, so that the user's memory easily remains.

For example, as shown in FIG. 2, as shown in FIG. 2, when the user clicks on the Internet advertisement banner advertisement 7, the Internet advertisement search support program of the present invention extracts the phrase associated with the banner advertisement 7 and displays the banner advertisement 7. A website having a search window 9 different from that of the extracted website is displayed, the phrase extracted from the banner advertisement 7 is converted into an image file, and the image 8 of the extracted phrase jumps out of the banner advertisement 7 Input the word extracted from the banner advertisement 7 in the search window 9 by moving to the search window 9 of the website opened separately from the website on which the banner advertisement 7 is displayed. Perform steps. More specifically, when the extracted phrase image 8 arrives at the search window 9 when the phrase extracted from the banner advertisement 7 is input to the search window 9, the extracted phrase image 8 is immediately deleted. Later, the extracted words stored in the storage device are input to the search window 9 as a character string. Since this series of processing is executed quickly, it is possible to give the user an impression that the extracted image 8 of the word / phrase is sucked into the search window 9. Unlike the website on which the banner advertisement 7 is displayed, the process of displaying the website having the search window 9 and the process of converting the word / phrase extracted from the banner advertisement 7 into an image file and moving them are sequentially performed. It may be executed or may be executed in parallel.

The locus L of the extracted word image 8 is preferably not only a curve shown in FIG. 3 but also a straight line, a wavy line, a ring, a line without regularity, and the like, and the moving speed thereof is a constant speed. In addition to the above, it is possible to make various settings such as adding a slow / slow. In addition, the words and phrases extracted from the banner advertisement 7 are handled as character-by-character image files, moving while drawing the various trajectories L while rotating or repeating enlargement, reduction, expansion, contraction, and the like. When the one character reaches the search window 9, processing may be performed so that the character corresponding to the one character image is input to the search window 9. By processing in this way, the extracted word / phrase appears to the user's eyes as if they were input one by one in the search window 9, so that a stronger impression can be given to the user. Further, the voice data of the extracted word / phrase is also associated with the banner advertisement 7, and the voice data is reproduced when the extracted word / phrase image 8 is moved or input to the search window 9. You can let the user know.

As another example, as shown in FIGS. 3A and 3B, the Internet advertisement search support program according to the present invention enables the phrase associated with the banner advertisement 7 when the user moves the mouse pointer over the banner advertisement 7. The website having the search window 9 is displayed in the banner advertisement 7 portion of the website on which the banner advertisement 7 is displayed, and the word / phrase extracted from the banner advertisement 7 is converted into an image file and extracted. When the image 8 of the word / phrase is displayed so as to gradually expand from the banner advertisement 7 and contracts to a size that fits in the search window 9, the image 8 disappears and the word / phrase extracted from the banner advertisement 7 is displayed. Execute the input step to input. For details, as described above, the extracted word / phrase is converted into an image and combined with the enlargement / reduction processing. Note that the converted words may be moved while drawing various trajectories on the website or the desktop. In this example, it is particularly useful for an information communication device having a small display screen, for example, a mobile phone 4 or a multi-function mobile phone 5 called a smartphone, to convert the extracted word / phrase into an image and enlarge / reduce the image. is there.

This input processing is executed as an application on the desktop of the operation system by utilizing development technologies for web applications such as Flex, Flash (registered trademark), ActionScript, HTML, XHTML, CSS, Javascript (registered trademark). Is done. As such an execution environment, for example, Adobe (registered trademark) AIR of Adobe Corporation does not select the type of operation system such as Windows (registered trademark), Linux (registered trademark), ANDROID (registered trademark), and MacOS. Is preferable.

In the above input step, the user sees a series of movements from the banner advertisement 7 until the related phrase is moved and input to the search window 9. Therefore, the Internet advertisement search support program according to the present invention allows the banner to be used even if the user has no prior knowledge about the products and services posted on the banner advertisement 7 which the user is interested in on the Internet blog article or other websites. Words related to the advertisement 7 can be strongly impressed by the user. Therefore, it is more likely that the user will search for the word / phrase associated with the banner advertisement 7 at a later date, and the word / phrase may also be searched for by other users who have been verbally communicated. Thus, since the search order in the search engine is higher, it is useful for companies that are advertisers. Also, depending on the search site used, there are sites that have an autocomplete function, which is a function that stores the words entered in the search window 9 and automatically compensates for the rest when the same words are entered halfway. When the user searches again at a later date, it is easy to reproduce the words and phrases searched once, which is useful for companies that are advertisers.

On the other hand, for the user, the product or service displayed in the banner advertisement 7 firstly belongs to what field, and whether there is another similar product or service in advance. Can know. In addition, even if the want to know what are those belonging to any field in advance, goods category group of the name, specialty in industry terminology, common name, also it is possible to know, such as the nickname that is different for each region, to search in more detail be able to. In addition, even if the user selects the banner advertisement 7 by clicking or the like, the Internet advertisement search support program of the present invention provides a sense of security that does not lead to an illegal or immoral site because it is always searchable through the search site. Can be provided. In addition, the opportunity to select the banner advertisement 7 increases due to the sense of security, which is useful for companies that are advertisers.

Furthermore, in addition to the above-described execution processing, the Internet advertisement search support program of the present invention searches a search engine mounted on a server connected to the Internet network 6 or an intranet network based on a phrase input to the search window 9. It is possible to provide a function of executing a search execution step for performing the processing to be performed. By executing this search step, the search engine collates with a database storing website information, and displays information on the website including the inputted word / phrase on the screen of the information communication device. In addition, about the search execution step which performs this search, you may enable it to select whether it uses arbitrarily on a program by a user.

And when the Internet advertisement search support program of the present invention is executed, it may be stored in the information communication device and can be executed. Further, when distributing the Internet advertisement search support program of the present invention, it is distributed through a computer network such as the Internet or via a recording medium such as a USB memory or a CD-ROM. The Internet advertisement search support program of the present invention may be executed by a server connected to an Internet network possessed by an ASP (Application Service Provider).

FIG. 4 shows an execution process procedure of an example of the Internet advertisement search support program of the present invention. That is, an Internet advertisement search support program is called in response to a user's request, and when the banner advertisement 7 on the website is clicked, a phrase that is an attribute of the banner advertisement 7 is extracted and temporarily stored in a buffer. After confirming whether the information communication terminal is connected to the Internet network 6, if it is connected, a new window of the web browser is displayed, a preset search site is displayed, and temporarily saved Is converted into an image, jumps out of the banner advertisement 7 and moves to the search window 9 with a curved movement, and when the extracted phrase image 8 reaches the search window 9, the extracted phrase The image 8 disappears and the extracted word / phrase is immediately input to the search window 9. In addition, whenever a process that cannot execute a series of procedures occurs, an error display or a process of prompting the user to select is performed.

Further, FIG. 5 shows a procedure of execution processing of another example of the Internet advertisement search support program of the present invention. That is, the Internet advertisement search support program is called according to the user's request, and when the banner advertisement 7 on the website is clicked, the phrase that is the attribute of the banner advertisement 7 is extracted and temporarily stored in the buffer, After confirming whether the information communication terminal is connected to the Internet network 6, if it is connected, a new window of the web browser is displayed, a preset search site is displayed, and temporarily saved The extracted word / phrase is converted into an image, jumps out of the banner advertisement 7 and moves with movement to the search window 9, and when the extracted word / phrase image 8 reaches the search window 9, the extracted word / phrase image 8 Immediately after disappearance, the extracted word / phrase is input to the search window 9 and the search is executed. In addition, whenever a process that cannot execute a series of procedures occurs, an error display or a process that prompts the user to select is performed.

Then, the words / phrases associated with the banner advertisement 7 are hierarchized in advance, the above search is executed with the words / phrases of the first hierarchy, and after the predetermined time has elapsed or the user searches again, It is also possible to add a word and perform a search. When configured in this way, the search results displayed will give a general knowledge about the products and services for the banner advertisement 7 in terms of the first hierarchy, and then add words in the next hierarchy to them. It is possible to make the user recognize the rankings of the competing manufacturers to which they belong or the overall ranking in stages.

1 Server with search engine 2 Desktop PC 3 Laptop PC 4 Mobile phone 5 Multi-function mobile phone 6 Internet network 7 Banner advertisement 8 Image of extracted phrase 9 Search window L Trail

Claims

To information communication equipment connected to the computer network,
Extracting a phrase associated with the Internet advertisement by a user selecting an Internet advertisement that is at least one of a banner advertisement or a text advertisement displayed on the information communication device;
A search screen display step for displaying a search screen containing a search window in which the word can be entered;
An input step of displaying and inputting a series of movements that are moved from the Internet advertisement and input to the search window of the search screen by moving the word extracted by the extraction means;
Internet advertising search support program to run.
The Internet advertisement search support program according to claim 1, wherein a search execution step is executed to execute a search based on the phrase input in the input step.
The Internet advertisement search support program according to claim 2, wherein the search execution step allows the user to select whether or not to use the program arbitrarily in the program.