WO2013151579A1 - Génération et distribution virale de contenu spécifique d'emplacement géographique sur des dispositifs d'affichage portatifs mobiles par l'intermédiaire de l'internet et d'un média social - Google Patents

Génération et distribution virale de contenu spécifique d'emplacement géographique sur des dispositifs d'affichage portatifs mobiles par l'intermédiaire de l'internet et d'un média social Download PDF

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Publication number
WO2013151579A1
WO2013151579A1 PCT/US2012/055112 US2012055112W WO2013151579A1 WO 2013151579 A1 WO2013151579 A1 WO 2013151579A1 US 2012055112 W US2012055112 W US 2012055112W WO 2013151579 A1 WO2013151579 A1 WO 2013151579A1
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WO
WIPO (PCT)
Prior art keywords
mhdd
location
specific
adsites
user
Prior art date
Application number
PCT/US2012/055112
Other languages
English (en)
Inventor
Srinivasa Dharmaji
Original Assignee
Goldspot Media, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/437,825 external-priority patent/US20120191543A1/en
Application filed by Goldspot Media, Inc. filed Critical Goldspot Media, Inc.
Publication of WO2013151579A1 publication Critical patent/WO2013151579A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • This invention relates to the display of dynamic interactive advertisements and alternate content on wireless enabled mobile handheld display devices (MHDDs) during user viewing of content on such devices. More specifically, the invention relates to the delivery of generated location-specific, dynamic and interactive mobile display advertisements to the user with capability for client specific involvement in distribution, response, and feedback.
  • MHDDs wireless enabled mobile handheld display devices
  • MHDDs mobile handheld display devices
  • Such devices are now commonly used for viewing of content that is delivered over the available wireless connectivity.
  • Selective delivery of focused advertisements (ads) to different target groups of mobile content viewers has become an essential component of product and service advertising.
  • Such mobile viewer groups (MVGs) are becoming increasingly important and valuable to advertisers as the numbers of such groups continue to increase.
  • LBS ads has been an expensive and time consuming operation. If the ads can be generated and configured for specific locations and customer preferences to provide coverage for LBS areas, it will facilitate and improve the return on investment of the LBS ads developed for an ad campaign. If delivery and display of the generated ads can be tied into location identification capability in the new MHDDs and the processing power of the MHDDs to select and display the components of the ad specific to a location it will be of further advantage to the campaign.
  • MHDDs wireless mobile handheld display devices
  • Compiled location- and store- specific, customized dynamic and interactive advertisements are delivered as a mobile display advertisements or adsites to each user.
  • the user receives a rolling advertisement with an adsite per side of the roller.
  • a compiled microsite of components of the adsite and dynamic components is displayed on the display screen for response and feedback by the user.
  • the adsite is saved and shared as a link over the Internet and via social media. Any new user, receiving and activating the link, is connected to an ad serving unit and is provided with a user- and location-specific adsite.
  • Figure 1 is a schematic representation of the capabilities of a multi-channel marketing architecture according to the invention.
  • Figure 2 is a screen-shot showing generated ad components suitable for multiple locations according to the invention
  • Figure 3 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic components, such as pictures specific to each location that can be viewed by interacting with an adsite presented according to the invention;
  • Figure 4 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific video components, such as video relating to an ad which can be viewed by interacting with an adsite that displays a video icon when it is displayed in the banner area according to the invention;
  • Figure 5 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific coupons presented within the adsite for the use of the customers or users according to the invention
  • Figure 6 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific inputs for a request for a quote for a product according to the invention
  • Figure 7 is a screen shot showing a microsite that is generated and displayed on an MHDD upon user interaction with an adsite shown in the banner area on the MHDD in San Francisco, and in which the microsite can be saved and a link established which can be sent to friends and family, according to the invention;
  • Figure 8 is a flow diagram showing ad distribution followed by microsite generation and sharing of the microsite with friend and family contacts of the user according to the invention.
  • Figure 9 is a flow diagram showing access, use, and distribution of location based promotional material by the user according to the invention.
  • Figure 10 is a flow diagram showing transfer of microsite and promotional material by the user to friends and family and their access and use of the same during shopping according to the invention.
  • Figure 11 is a block schematic diagram of a machine in the exemplary form of a computer system within which a set of instructions for causing the machine to perform any of the herein disclosed methodologies may be executed.
  • Embodiments of the invention enable the presentation of full dynamic interactive advertisements and alternate content on wireless enabled mobile handheld display devices (MHDDs) during viewing of video and other dynamic content by a user of the device.
  • Embodiments of the invention deliver location specific, dynamic and interactive service advertisements (ads) as a group of advertisement sites (adsites) to the user with the capability for client-specific and location-specific ad compilation and with the capability for response and feedback.
  • a compiled ad can be saved as a microsite of component adsites for sharing of the ad over the Internet and social networks by the user.
  • the new user is also provided with user-specific and location-specific adsites to increase the impact of good ads and maximize return on investment.
  • MHDDs wireless enabled mobile handheld display devices
  • embodiments of the invention disclose the dynamic assembly of interactive advertisements to generate automatically a mobile optimized, and search engine optimization enabled, mobile microsite, along with a mobile display ad, based on dynamic targeting data such as geo-location, store location, user preferences, etc.
  • the mobile display ad is presented to the user in the available banner area or full screen of the MHDD and can be shared with friends and family via viral mechanisms, such as email, SMS, Facebook®, Twitter®, Google+®, and others for maximum brand exposure.
  • Adsites are home to the advertiser's geo-targeted content for MHDDs.
  • Adsites can contain all types of multimedia content presented to the user in a ways that are similar to websites and also in ways that are dissimilar (see, for example, U.S. patent application s/n 13/078,638 (attorney docket no. GLDS0024) filed 4/1/2011 , Method For Maximizing Brand Exposure In Minimal Mobile Display; s/n 13/078,297 (attorney docket no. GLDS0023), filed 4/1/2011 , Hot-Spot Use in Advertisement, U.S.
  • Embodiments of the invention use adsites intelligently to present an ad on a MHDD in a way that redefines the ad and ensures that the user is kept engaged, for example by conquering banner blindness.
  • brand exposure is maximized and a geo-targeted microsite is automatically created that can be sent as a URL over email and social networks to enhance the ad impact during the ad campaign and beyond.
  • an ad comprises a basic framework that is defined by the ad campaign.
  • the basic frame work comprises all of the common ad components assembled within the ad, and makes specific provision for dynamically retrieving components that cover specific locations as adsites.
  • the location-specific components of the ad for each of the different locations are included as part of the ad supplied to the MHDDs.
  • MHDDs are normally able to recognize their current location at any instant by using built in capabilities, such as global positioning system (GPS) indications, or by triangulation using transmission towers or by IP address lookups.
  • GPS global positioning system
  • the ad displayed as adsites are then configured on the MHDD to be location specific, thus providing promotions, coupons, and incentives by selecting the correct components from the available components using the processing capability of the MHDD.
  • the main adsite components are configured and presented to the user during viewing of content by the user by using the rendering and display capability of the MHDD within the banner area of the MHDD.
  • the main component of each adsite can be compiled and presented as a side of a rotating or rolling ad in the banner area of the MHDD.
  • Each adsite presented may or may not contain links to other adsites in the basic ad framework. If the user shows interest in the adsite, for example in the banner area by interacting with it by clicking within the banner area, a mobile web site or micro-ad (microsite) is dynamically configured and displayed on the MHDD screen.
  • the microsite is generated on the MHDD from the components of the main ad and dynamic components, including locational and interactive components.
  • the microsite can be configured to use either a part of, or all of, the MHDD display area as necessary to achieve maximum impact of the ad.
  • the user can also then choose to move to other adsites of the ad using interactive switches on the microsite, or the user save the micro-ad or microsite with a linkage to the original ad location on the ad server with all the product and location specific information.
  • This microsite can be sent by the user to family, friends, and contacts over, for example, the Internet, short message service (SMS), Facebook®, Twitter®, or other communication capabilities of the MHDD.
  • SMS short message service
  • the activation of the linkage to the microsite by a new user receiving a generic microsite URL establishes a link between the new user and the original location of the ad enabling the adsites in the form of microsites to be presented to the new user with location specific components related to the new user within the ad framework.
  • This linkage to friends and family allows generation of a larger database for ad distribution than possible with direct access alone.
  • the location- specific ads are hence more effectively distributed to friends and family with all the coupons and promotion information for the specific location to make the ad campaign more effective in the local area.
  • the user assisted distribution of the configured microsite is a method for wider effective distribution of the ad, providing effective coverage of local population that have an interest in the product and hence providing higher impact and response for the campaign.
  • the basic advertisement (ad) is displayed as a three dimensional rolling ad (3D roller), a three dimensional (3D) rotating ad (3D rotator), or other types of ad display in the designated banner area of the MHDD during initial display.
  • the initial display is typically the main message of the ad as an adsite.
  • a user finds any of the adsites of interest as it is displayed, he has the option of interacting with the display in multiple ways, such hovering over the ad display area or the area of interest to open, or clicking on the adsite to expand to partial or full screen mode to display more ad elements.
  • the mode of operation preferred by the user is part of the preferred operation detail for the user stored on his MHDD, and is invoked as part of the adsite and microsite display.
  • the adsite for which user interest exists is configured as a microsite and displayed on the MHDD by any of the methods described in, for example, U.S. application number 13/078,638 (attorney docket no. GLDS0024) filed 4/1/2011 , Method For Maximizing Brand Exposure In Minimal Mobile Display, such as unrolling the microsite, expanding the microsite to cover the necessary display area on the MHDD, efc.
  • Each adsite when displayed in the banner area or, when the configured microsite is displayed as a partial or full display consists of, for example, three distinct display and support areas within the display on MHDD, i.e. the banner or ad display area which is a part of the total display area of the MHDD, a navigation support area within the ad or microsite displayed, and an interactive save and share support area.
  • the banner area shows specific adsite blocks or segments of the ad.
  • the banner area can be displayed anywhere within the MHDD display initially.
  • the full adsite of the ad is displayed as a configured microsite on the MHDD in response to a user tap or other show of interest within the specified banner area that displays the ad.
  • the corresponding navigation bar in the navigation support area calls out the type of content and other adsites of the ad within the banner area.
  • the navigation area helps the user to move between different types of content displays in the various adsites. Additional linked hotspots are used to move to linked sites in each of the Ad displays. The hotspots within the adsites allow the user to interact with the content displayed where necessary.
  • the interactive save or share support with an area lets users save the adsites as a microsite having a generic URL with all details and a link to the original ad location.
  • the user can then send the saved microsite virtually through e-mail, SMS, Facebook®, Twitter®, or any other one-way or two-way communication protocol based application on the MHDD.
  • the link When a microsite is sent, the link is established to the original ad location, which allows the new user to be presented with a new location-specific microsite for display during opening of the link.
  • Presentation of the microsite generated from the microsite link on the original user's MHDD typically comprise the location- specific ad components displayed as a new configured microsite with navigation areas for the other microsites of the ad.
  • the microsites displayed are similar to the original microsite of the original user, but with new location-specific dynamic components included.
  • the link also enables development of user opted-in customer relations (CRM) database with specific customer preferences for future use.
  • CRM customer opted-in customer relations
  • Another unaddressed issue in mobile advertising is the ability to present an ad to the user to let users save/share the ad and the location specific coupons and promotion distribution with their friends.
  • the specific coupons are presented to the user or their friends based on various targeting criteria developed and made available with the ad campaign.
  • This need also has been addressed by the herein disclosed adsites and the transferable microsite.
  • the available coupons or promotions are included into the generated microsites and the displayed adsites. These are served to the user via the navigation support within the adsites or microsites displayed.
  • the user can then choose to use the coupons and promotions by linking to the main ad serving computer by accessing hotspots or links on the microsites and adsites.
  • the linkage to the ad server and to the advertiser enables development of a location-specific customer preference database for every new customer who accesses the promotions as part of the CRM database.
  • Figure 1 is a schematic representation of the capabilities of a multi-channel marketing architecture according to the invention.
  • the invention provides a new paradigm in mobile marketing.
  • the herein disclosed adsite works with the retailer's overall mobile strategy in a seamless fashion, integrating CRM, social, and mobile national marketing and local marketing needs in a single solution.
  • the solution generates a single ad tag for distribution across all publishers and ad networks.
  • the local content if it is to be added, is dynamically integrated in and delivered with each ad call and every microsite visit by use of the processing and location identifying power of the MHDD.
  • Microsites are generated that link with the advertiser's corporate marketing initiative, while supporting national or local message delivery with a mobile optimized format.
  • a multi-channel marketing capability is shown in Fig. 1 , 100 that supports sponsored campaigns 102 with local applications 105 included, displayed as adsites 103, typically in a 3D roller form.
  • the adsites are optimized for distribution and display across publishers 110 and networks 120.
  • the adsites can be converted to mobile sites (microsites) 130 with a URL link having static and localized dynamic content including the local aps 105.
  • the microsites having a link enable the ad to be distributed over email 131 , SMS 132, and other social media 140.
  • the social media over which links can be distributed include Facebook® 141 , twitter® 142, Google+®, and others.
  • Embodiments of the invention also provide the ability to search 150 within the microsite for specific items, and to move between adsites within the ad display using navigation bars.
  • Sponsors and sponsorships are included and displayed as adsites and microsites within the ad.
  • Figure 2 is a screen-shot showing generated ad components suitable for multiple locations according to the invention.
  • Figure 2 shows the MHDD screen 200 during viewing of content in the viewing area of the screen 101 with main adsite 210 of a Chevrolet ad displayed to the customer on his MHDD in the banner display area 202.
  • the main adsite in the banner area 202 shows the display region split into the main display of the ad campaign 210, the navigation bar on the display 220, and a save and forward location 230.
  • the navigation bar in this case contains different tags for moving around to other adsites within the ad.
  • the tags shown are Home 221 , Photos 222, Video 223, Offers 224 and Quote 225.
  • the ad itself is a 3D roller or a 3D rotator which continuously shows different adsites that relate to the location, such as the first picture 311 , 321 , or 331 shown in Figure 3, or the start frame for video 410, 420 or 430 from Figure 4 for a specific location, such as San Francisco, New York, or Dallas, respectively, in the banner area.
  • FIG. 3 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic components, such as pictures specific to each location that can be viewed by interacting with an adsite presented according to the invention.
  • Figure 3 shows a first set of location specific group of components 300, such as pictures, for three designated marketing areas (DMA) or locations, e.g.
  • DMA marketing areas
  • Figure 4 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific video components, such as video relating to an ad which can be viewed by interacting with an adsite that displays a video icon when it is displayed in the banner area according to the invention.
  • Figure 4 shows video components 400 for the three locations 410 for San Francisco, 420 for New York, and 430 for Dallas.
  • Figure 5 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific coupons presented within the adsite for the use of the customers or users according to the invention.
  • Figure 5 shows a screen shot 500 of the offers, 510, 520, and 530 available in each of the three locations.
  • Figure 6 is a series of screen shots for three locations, i.e. San Francisco, New York, and Dallas, showing a group of dynamic location specific inputs for a request for a quote for a product according to the invention.
  • Figure 6 shows request for quote adsites 600 for the three locations, San Francisco 610, New York 620, and Dallas 630, respectively.
  • These adsites include external links 640 to the advertiser's location when a user clicks on the hotspot or link on the adsite, thus enabling the user to request and receive a quote for the product from the adsite.
  • These components are used in presenting the adsites at each of the three locations when the customer shows interest either by moving the cursor over the main adsite (hovering) or by clicking on a specific banner unit shown.
  • the processing and location identifying power of the MHDD is used to decide which component sets are to be used to generate the adsites. Additional linked hotspots are used to move to associated linked sites in each of the adsites displays, as discussed above
  • Figure 7 is a screen shot showing a microsite that is generated and displayed on an MHDD upon user interaction with an adsite shown in the banner area on the MHDD in San Francisco, and in which the microsite can be saved and a link established which can be sent to friends and family, according to the invention.
  • an adsite 700 is presented to a user in San Francisco on show of interest, as discussed above.
  • the main campaign ad 701 and a location-specific picture component 311 from the group 310 belonging to San Francisco location is displayed.
  • the location specific component 311 is displayed with a hotspot 340 for moving to the next picture.
  • the user is taken to that adsite 410 for San Francisco location to view a Video called Accolade on the product Chevrolet Volt, which is the product offering in San Francisco.
  • the typical mobile ad distribution as microsite, with coupon and promotion distribution services, using adsites is as described below.
  • user is presented the ad as adsites when they are viewing their favorite content on their mobile device and they are encouraged to save the ad to their email and share with friends over email or other social media.
  • Figure 8 is a flow diagram showing ad distribution followed by microsite generation and sharing of the microsite with friend and family contacts of the user according to the invention as follows:
  • Ads for the campaign are generated as adsites covering various geo- locations or designated marketing areas (S802).
  • a link to the ad server unit is established when a microsite is sent out to a new user (S808). • When the new user checks the microsite, the link established to the ad server (S809).
  • the ad server provides the user with dynamic content to configure the appropriate location specific microsite and receive the location specific details when viewing the received microsite of the configured ad on his MHDD (S810).
  • Figure 9 is a flow diagram showing access, use, and distribution of location based promotional material by the user according to the invention.
  • the flow chart 900 shows how the user redeems the promotion while in-store and also distributes promotional material as microsite:
  • Ad content is presented to the user as a microsite with adsites that gets generated dynamically, based on the targeting applied to that user while presenting the ad (S902).
  • FIG 10 is a flow diagram showing transfer of microsite and promotional material by the user to friends and family and their access and use of the same during shopping according to the invention.
  • the flow chart 1000 shows how a user can send a micro site containing the coupons to friends and family, providing location specific coupons and promotional material for their use when they access the microsite link:
  • the ad server identifies the location and preferences of the new users and provides the new users with the location specific promotional material and coupons for their use (S1004).
  • Another major advantage provided embodiments of the invention is simplified measurement of campaign impact. As a result of the continuous linkage of the adsite and the microsites distributed with the ad server, it is possible to generate more precise reports and performance matrix for any campaign.
  • At least four types of exemplary reports are provided. They include: 1. Report of comprehensive ad engagement which comprises realtime national and regional engagement reports. These reports provide real-time information on user interactions measured, for example, as clicks per store, clicks per dealer, or clicks per market zone or ZIP code, etc. These include reports that define the engagement matrix per publisher or ad network. These reports cover at least some reports from the set, including: total customers engaged, customer interaction per day or day part (time period), users engaged per access network, users engaged per device type, users from each carrier, time spent on the ad, viewing time of each adsite, or related microsite. This capability provides the advertiser a very valuable resource to optimize the campaign being run and use the available budget in a way that provides maximum return on investment.
  • Mobile CRM database of new customers comprising users opting-in to open the link to the microsite for viewing the virally or otherwise distributed microsite.
  • Figure 11 is a block schematic diagram of a machine in the exemplary form of a computer system 1600 within which a set of instructions for causing the machine to perform any of the herein disclosed methodologies may be executed.
  • the machine may comprise or include a network router, a network switch, a network bridge, personal digital assistant (PDA), a cellular telephone, a Web appliance or any machine capable of executing or transmitting a sequence of instructions that specify actions to be taken.
  • PDA personal digital assistant
  • the computer system 1600 includes a processor 1602, a main memory 1604 and a static memory 1606, which communicate with each other via a bus 1608.
  • the computer system 1600 may further include a display unit 1610, for example, a liquid crystal display (LCD) or a cathode ray tube (CRT).
  • the computer system 1600 also includes an alphanumeric input device 1612, for example, a keyboard; a cursor control device 1614, for example, a mouse; a disk drive unit 1616, a signal generation device 1618, for example, a speaker, and a network interface device 1628.
  • the disk drive unit 1616 includes a machine-readable medium 1624 on which is stored a set of executable instructions, i.e., software, 1626 embodying any one, or all, of the methodologies described herein below.
  • the software 1626 is also shown to reside, completely or at least partially, within the main memory 1604 and/or within the processor 1602.
  • the software 1626 may further be transmitted or received over a network 1630 by means of a network interface device 1628.
  • a different embodiment uses logic circuitry instead of computer-executed instructions to implement processing entities.
  • this logic may be implemented by constructing an application-specific integrated circuit (ASIC) having thousands of tiny integrated transistors.
  • ASIC application-specific integrated circuit
  • Such an ASIC may be implemented with complementary metal oxide semiconductor (CMOS), transistor-transistor logic (TTL), very large systems integration (VLSI), or another suitable construction.
  • CMOS complementary metal oxide semiconductor
  • TTL transistor-transistor logic
  • VLSI very large systems integration
  • Other alternatives include a digital signal processing chip (DSP), discrete circuitry (such as resistors, capacitors, diodes, inductors, and transistors), field programmable gate array (FPGA), programmable logic array (PLA), programmable logic device (PLD), and the like.
  • DSP digital signal processing chip
  • FPGA field programmable gate array
  • PLA programmable logic array
  • PLD programmable logic device
  • a machine-readable medium includes any mechanism for storing or transmitting information in a form readable by a machine, e.g., a computer.
  • a machine readable medium includes read-only memory (ROM); random access memory (RAM); magnetic disk storage media; optical storage media; flash memory devices; electrical, optical, acoustical or other form of propagated signals, for example, carrier waves, infrared signals, digital signals, etc.; or any other type of media suitable for storing or transmitting information.

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Abstract

Selon l'invention, des publicités interactives dynamiques pertinentes et du contenu de remplacement sont présentés à des utilisateurs pour être visualisés sur des dispositifs d'affichage portatifs mobiles (MHDD) sans fil par l'intermédiaire d'applications et de navigateurs mobiles. Des publicités personnalisées, dynamiques et interactives, spécifiques d'emplacement et de magasin, compilées sont délivrées sous forme de publicités d'affichage mobile ou de sites publicitaires à chaque utilisateur. L'utilisateur reçoit une publicité roulante avec un site publicitaire par côté du rouleau. Lors d'une interaction de l'utilisateur avec n'importe quel site publicitaire, un microsite compilé de composants du site publicitaire et de composants dynamiques est affiché sur l'écran d'affichage en vue d'une réponse et d'un retour d'informations par l'utilisateur. Le site publicitaire est sauvegardé et partagé sous la forme d'un lien sur l'internet et par l'intermédiaire d'un média social. Tout nouvel utilisateur, recevant et activant le lien, est connecté à une unité de service publicitaire et se voit fournir un site publicitaire spécifique d'utilisateur et d'emplacement.
PCT/US2012/055112 2012-04-02 2012-09-13 Génération et distribution virale de contenu spécifique d'emplacement géographique sur des dispositifs d'affichage portatifs mobiles par l'intermédiaire de l'internet et d'un média social WO2013151579A1 (fr)

Applications Claiming Priority (2)

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US13/437,825 2012-04-02
US13/437,825 US20120191543A1 (en) 2008-02-11 2012-04-02 Generation and Viral Distribution of Geo-Location Specific Content on Mobile Handheld Display Devices Via the Internet and Social Media

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EP3117633A4 (fr) * 2014-03-11 2017-08-23 Nextdoor.com, Inc. Fourniture de contenu à un ensemble de destinataires géographiquement restreints

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