WO2013127443A1 - Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples - Google Patents

Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples Download PDF

Info

Publication number
WO2013127443A1
WO2013127443A1 PCT/EP2012/053384 EP2012053384W WO2013127443A1 WO 2013127443 A1 WO2013127443 A1 WO 2013127443A1 EP 2012053384 W EP2012053384 W EP 2012053384W WO 2013127443 A1 WO2013127443 A1 WO 2013127443A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
image
showed
interface
published
Prior art date
Application number
PCT/EP2012/053384
Other languages
English (en)
Inventor
Tomasz Adamek
David Marimon
Original Assignee
Catchoom Advertising Network S.L.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Catchoom Advertising Network S.L. filed Critical Catchoom Advertising Network S.L.
Priority to PCT/EP2012/053384 priority Critical patent/WO2013127443A1/fr
Publication of WO2013127443A1 publication Critical patent/WO2013127443A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method of publishing at least one element in an interface of a multiplatform application managed by a user to be executed on a computer device.
  • the invention also relates to a computer system and a computer program product suitable for carrying out such a method.
  • Advertising is a form of sponsored (paid) communication used to persuade an audience to take some action with respect to products, ideas, or services. Typically the objective is to drive consumer behaviour with respect to a commercial offering.
  • advertising campaigns are received (viewed) via mass media such as newspapers, magazines, television commercials, radio advertisements, or even as outdoor advertising or direct mail.
  • mass media such as newspapers, magazines, television commercials, radio advertisements, or even as outdoor advertising or direct mail.
  • the recent popularization of the Internet and mobile networks has opened new ways of advertising via digital channels, the so-called new media, such as websites, social networks, text messages, computer games and software applications.
  • the invention provides a method of publishing at least one element in an interface of a multiplatform application managed by a user to be executed on a computer device.
  • the method may comprise showing at least one image associated to each element to be published in the interface of the multiplatform application, receiving a selection from the user of a showed image associated to each element to be published, prompting the user to provide a second image related to the showed image selected by the user, obtaining a result of a verification about if the second image provided by the user matches the showed image selected by the user and in case of positive result, rewarding the user.
  • Publishing at least one element in an interface of a multiplatform application by showing at least one image in the interface of the multiplatform application may allow integrating publishing elements into the typical operation of the multiplatform application.
  • an element to be published in the interface of the multiplatform application may have several images associated to.
  • the present invention may avoid that the user of the multiplatform application ignores the publishing element.
  • the user may be rewarded by accessing further digital content and/or by obtaining different types of virtual and material goods e.g. virtual tools in a game (e.g. accessories, weapons... ), discount vouchers, gifts, taking part in a draw, etc.
  • the present invention may allow transforming the publishing element into an act of rewarding the user.
  • the user may be informed about the type of reward that may be possible to obtain if the result of verifying if the second image provided by the user matches the showed image selected by the user is positive.
  • the user previously to the selection of the showed image associated to each element to be published, the user may be allowed to select among different types of rewards.
  • obtaining a result of a verification about if the second image provided by the user matches the showed image selected by the user may comprise comparing the second image provided by the user to the showed image selected by the user and determining if the second image provided by the user matches the showed image selected by the user. The comparison may be carried out by using typical algorithms for digital image processing.
  • rewarding the user may comprise unlocking digital content. It may be possible to allow the user accessing digital content related or not to the multiplatform application, e.g. addressing the user to an external website, accessing to application features, e.g. permitting the user to access to a specific virtual area of the multiplatform application, accessing to virtual goods within a game application, etc. In some embodiments, it may be performed receiving a predetermined action carried out by the user and verifying whether the action and the multiplatform application associated with the action have been previously registered. In case of positive result in the verification, it may be possible to obtain each element to be published in the interface of the multiplatform application based on predetermined parameters and associate at least one image to each element to be published in the interface of the multiplatform application.
  • the actions that may have been previously registered may be actions that the user may carry out within the multiplatform application, or actions triggered by the multiplatform application.
  • One example of the relation between action and reward may be e.g. a game application in which the action may be running and the reward may be "special virtual shoes" for running faster.
  • the predetermined parameters may be e.g. type of multiplatform application (e.g. games, news, travelling, etc.), geographical area, date, time, type of action performed within the application (e.g. the action of running, jumping, shooting... in a game, a search in a travel browser, unlocking a level in a game , etc.).
  • each element may be published in the interface of the multiplatform application, as well as the associated images, descriptive and additional data in a database of a remote computing system.
  • the predetermined parameters may comprise geopositional data related to the physical location of the user. It may be possible to select the elements to be published in the interface of the multiplatform application based on the geographical location of the user in order to adequate the matter of the elements to the scenario or area in which the user may be found.
  • prompting the user to provide a second image related to the showed image selected by the user may comprise receiving the second image, which may have been obtained from one of the following mediums: a camera associated to the computer device, a physical storage medium associated to the computer device or a virtual repository addressed through an URL.
  • the camera and the physical storage medium may be elements external to the computer device or arranged in the computer device.
  • the invention provides a computer system comprising a memory and a processor, embodying instructions stored in the memory and executable by the processor.
  • the instructions may comprise functionality to showing at least one image associated to each element to be published in the interface of the multiplatform application, receiving a selection from the user of a showed image associated to each element to be published, prompting the user to provide a second image related to the showed image selected by the user, obtaining a result of a verification about if the second image provided by the user matches the showed image selected by the user and in case of positive result, rewarding the user.
  • the invention provides a system of publishing at least one element in an interface of a multiplatform application managed by a user to be executed on a computer device.
  • the system may comprise computer means for showing at least one image associated to each element to be published in the interface of the multiplatform application, computer means for receiving a selection from the user of a showed image associated to each element to be published, computer means for prompting the user to provide a second image related to the showed image selected by the user, computer means for obtaining a result of a verification about if the second image provided by the user matches the showed image selected by the user and in case of positive result, computer means for rewarding the user.
  • the invention provides a computer program product comprising program instructions for causing a computer to perform the method of publishing at least one element in an interface of a multiplatform application managed by a user to be executed on a computer device as described above.
  • the invention also relates to such a computer program product embodied on a storage medium (for example, a CD-ROM, a DVD, a USB drive, on a computer memory or on a read-only memory) or carried on a carrier signal (for example, on an electrical or optical carrier signal).
  • Figure 1 shows a flux diagram that represents the steps of a method according to an embodiment of the present invention
  • Figure 2 shows the interface of a multiplatform application according to an embodiment of the present invention.
  • Figure 1 is a flux diagram that represents a method according to a possible embodiment of the present invention, and it shows a plurality of steps:
  • Step 101 is the beginning of the method
  • step 102 some actions may be performed in order to verify if the multiplatform application may be used for publishing elements
  • step 103 the elements to be published may be selected
  • step 104 at least one image associated to each element to be published may be shown in the interface of the multiplatform application;
  • step 105 a selection from the user of a showed image associated to each element to be published may be received;
  • step 106 the user may be prompted to provide a second image related to the showed image selected by the user;
  • step 107 a result of a verification may be obtained about if the second image provided by the user matches the showed image selected by the user, in case of positive result;
  • step 108 the user may be rewarded by unlocking digital content associated to the multiplatform application, in case of negative result;
  • step 109 the user may not be rewarded
  • ⁇ Step 1 10 may be the end of the method.
  • step 102 in order to determine whether the multiplatform application may be used to publish at least one element, some actions that the user may carry out within the multiplatform application, or actions that may be triggered by the multiplatform application and the type of multiplatform application may be verified in order to determine whether these actions have been previously registered in a database of the multiplatform application.
  • the registered possible actions and the possible types of multiplatform applications may be stored in a remote computing system and this remote computing system may verify whether these actions and the multiplatform application may be used for publishing elements.
  • an error message may be generated in step 1 1 1.
  • the elements to be published may be selected based on several parameters as e.g. type of multiplatform application (e.g. games, news, travelling, etc.), geographical area (that may be obtained with GPS capabilities of the computer device in which the multiplatform application is implemented), date, time, type of action (e.g. the action of running, jumping, shooting... in a game, a search in a travel browser, etc.) and they may be associated to predetermined images.
  • the elements to be published may be associated to descriptive data that may be shown in the user interface.
  • the images and the descriptive data associated to the elements may be shown in the interface of the multiplatform application.
  • the selection of the elements and the association of said elements to predetermined images and/or descriptive data may be performed in the remote computing system in which the elements and/or the images and/or descriptive data may be stored.
  • the images associated to each element to be published may be shown in the interface of the multiplatform application.
  • the user may visualize in the interface of the multiplatform application (within the context of the multiplatform application or not) the images associated to each element to be published.
  • a selection from the user of a showed image associated to an element is received.
  • the user may be instructed to select one image associated to the element, or this selection may be intuitive. Additionally, it may be possible that the user ignores the selection of an image associated to an element provoking that the user may not be rewarded.
  • the multiplatform application may show the user a list with the most recent published elements and associated showed images in the interface of the multiplatform application.
  • the selection from the user may be received at the remote computer system.
  • the user may be prompted to provide a second image related to the selected showed image.
  • the second image may be obtained from one of the following mediums: a camera associated to the computer device which may comprise the multiplatform application, a physical storage medium associated to the same computer device (that may be arranged in the computer device or not) or a virtual repository addressed through an URL.
  • the second image may be provided to the remote computing system. Once the second image is provided, the image selected by the user may be retrieved in order to carry out the step 107.
  • a result of verifying if the second image provided by the user matches the showed image selected by the user may be obtained. In some embodiments, this result may be obtained from a remote computing system. If the second image provided by the user comprises the published element that was associated to the image shown in the interface of the multiplatform application and selected by the user, the multiplatform application may generate a confirmation message and the user may be rewarded in step 108. If the second image provided by the user does not comprise the published element that was associated to the image shown in the interface of the multiplatform application and selected by the user, the multiplatform application may generate an informative message, the user may not be rewarded and some possible alternatives may be carried out in step 109. In some embodiments, the confirmation message and the error message may be generated in the remote computing system.
  • the user may be rewarded if the second image provided by the user matches the showed image selected by the user.
  • Rewarding the user may comprise unlocking digital content. It may be possible to permit the user to access digital content related or not to the multiplatform application, e.g. addressing the user to an external website, accessing to the next phase in a videogame, virtual accesses in general, increasing the virtual capabilities of the multiplatform application, etc.
  • after rewarding the user it may be possible to remove the showed image selected by the user.
  • the showed image selected by the user may not be removed even if the user may be rewarded or not.
  • the actions related to the reward of the user may be performed from the remote computing system.
  • the user may not be rewarded if the second image provided by the user does not comprise the element published in the associated image shown in the interface of the multiplatform application, i.e. the second image provided by the user does not match the showed image selected by the user.
  • several actions may be carried out, e.g. allowing the user to select a further showed image associated to the element, allowing the user to provide a further image related to the showed image selected by the user, allowing the user to select a showed image associated to a further element, denying the user the reward and/or ending the multiplatform application.
  • the user may obtain the opportunity of selecting a further showed image associated to the published element and providing an image related to the further showed image associated to the element.
  • the user may be allowed with a second attempt of providing a further image related to the showed image selected by the user.
  • the user may obtain the opportunity of selecting a showed image associated to a further element and providing an image related to the showed image associated to the further element.
  • the user may be deprived of reward and the access to further digital content may keep locked.
  • it may be possible to end the execution of the multiplatform application, e.g. when the multiplatform application is a lite version.
  • the actions related to the non-rewarding of the user may be performed from the remote computing system.
  • Step 1 10 is the end of the method according to an embodiment of the present invention.
  • Figure 2 shows an interface 200 of a multiplatform application according to an embodiment of the present application.
  • Figure 2 shows the interface 200, some images 201 and the direct access to the digital camera 202 arranged in the computer device in which the multiplatform application is implemented.
  • the user may select one of the images 201 that may be associated to elements to be published, i.e. coffee, muffin, ice cream, etc.
  • the user may be prompted to provide a second image related to the selected showed image 201.
  • the image may be obtained from a digital camera device arranged in the computer system in which the multiplatform application is implemented.
  • the user may select the direct access 202 within the interface 200 of the multiplatform application.
  • a verification about if the second image provided by the user matches the showed image 201 selected by the user may be carried out.
  • the user may be rewarded, e.g. obtaining access to further digital content associated to the multiplatform application which comprises the interface 200 and/or for example a free coffee in a coffee shop owned or sponsored by the advertiser.
  • the execution of the multiplatform application may be blocked and the user may be forced to restart the multiplatform application.
  • the program may be in the form of source code, object code, a code intermediate source and object code such as in partially compiled form, or in any other form suitable for use in the implementation of the processes according to the invention.
  • the carrier may be any entity or device capable of carrying the program.
  • the carrier may comprise a storage medium, such as a ROM, for example a CD ROM or a semiconductor ROM, or a magnetic recording medium, for example a floppy disc or hard disk.
  • the carrier may be a transmissible carrier such as an electrical or optical signal, which may be conveyed via electrical or optical cable or by radio or other means.
  • the carrier may be constituted by such cable or other device or means.
  • the carrier may be an integrated circuit in which the program is embedded, the integrated circuit being adapted for performing, or for use in the performance of, the relevant processes.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

L'invention concerne un procédé de publication d'au moins un élément dans une interface d'une application à plates-formes multiples gérée par un utilisateur, destinée à être exécutée sur un dispositif informatique. Le procédé consiste à afficher au moins une image associée à chaque élément destiné à être publié dans l'interface de l'application à plates-formes multiples, à recevoir une sélection provenant de l'utilisateur d'une image affichée associée à chaque élément destiné à être publié, à inviter l'utilisateur à fournir une seconde image relative à l'image affichée sélectionnée par l'utilisateur, à obtenir un résultat d'une vérification pour savoir si la seconde image fournie par l'utilisateur correspond à l'image affichée sélectionnée par l'utilisateur, et en cas de résultat positif, à récompenser l'utilisateur.
PCT/EP2012/053384 2012-02-28 2012-02-28 Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples WO2013127443A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/EP2012/053384 WO2013127443A1 (fr) 2012-02-28 2012-02-28 Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/EP2012/053384 WO2013127443A1 (fr) 2012-02-28 2012-02-28 Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples

Publications (1)

Publication Number Publication Date
WO2013127443A1 true WO2013127443A1 (fr) 2013-09-06

Family

ID=45875930

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2012/053384 WO2013127443A1 (fr) 2012-02-28 2012-02-28 Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples

Country Status (1)

Country Link
WO (1) WO2013127443A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11430483B2 (en) 2018-05-10 2022-08-30 Daniel Licht System, method, and kit for using triggering objects to create concatenated audio/video
WO2024036921A1 (fr) * 2022-08-19 2024-02-22 华为云计算技术有限公司 Procédé et appareil de traitement d'objet, et dispositif

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
EPO: "Mitteilung des Europ�ischen Patentamts vom 1. Oktober 2007 �ber Gesch�ftsmethoden = Notice from the European Patent Office dated 1 October 2007 concerning business methods = Communiqu� de l'Office europ�en des brevets,en date du 1er octobre 2007, concernant les m�thodes dans le domaine des activit", JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS., OEB, MUNCHEN., DE, vol. 30, no. 11, 1 November 2007 (2007-11-01), DE, pages 592 - 593, XP007905525, ISSN: 0170-9291 *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11430483B2 (en) 2018-05-10 2022-08-30 Daniel Licht System, method, and kit for using triggering objects to create concatenated audio/video
WO2024036921A1 (fr) * 2022-08-19 2024-02-22 华为云计算技术有限公司 Procédé et appareil de traitement d'objet, et dispositif

Similar Documents

Publication Publication Date Title
US20200294086A1 (en) Managing associations between device identifiers
US20120130805A1 (en) Selecting media advertisements for presentation based on their predicted playtimes
US20090216620A1 (en) Method and system for providing targeting advertisement service in social network
US20080201222A1 (en) Blog advertising
KR20150046151A (ko) 소셜 네트워킹 시스템에서 통신으로부터 추출되는 추론된 토픽을 사용한 컨텐츠의 제공
EP2267627A1 (fr) Système et procédé de distribution de support dans des réseaux sociaux
JP2009505225A (ja) インターネット接続されたメディア・プレーヤ上での入札に基づく広告プロモーションの配信
JP5815701B2 (ja) 広告を置き換える方法及び装置
US20130090163A1 (en) System and method of generating customized recommendations and settings
WO2016085674A1 (fr) Systèmes et procédés permettant de fournir du contenu publicitaire non intrusif à des décodeurs
JP2012525654A (ja) 多くの視聴者を開発すると予測されるビデオを広告のターゲットとする技術
Akdeniz Viral marketing explained
WO2012078446A2 (fr) Recommandation de collaboration et sélection de déclencheur intégré dans des supports hétérogènes distribués
US20160171520A1 (en) Method and system for monitoring and rewarding the consumption of streaming media
US12073435B2 (en) Advertisements responsive to coupon states
WO2013127443A1 (fr) Procédé, système et produit de programme informatique permettant de publier un élément dans une interface d'une application à plates-formes multiples
US20090083274A1 (en) Network Content Modification
US11915264B2 (en) Method and apparatus for selecting and displaying content in a computer game
KR101419776B1 (ko) 사용자 특성정보를 반영한 컨텐츠 제공 방법
US20160247192A1 (en) Systems and methods for dynamic content presentation
CN110648156A (zh) 广告处理方法、装置和设备
Kresh et al. Online advertising: Creating a relationship between businesses and consumers
US20160119664A1 (en) Method for selecting from a plurality of candidate video frame sets, a candidate video frame set to be inserted in a video frame slot of a given video content, corresponding device, arrangement and computer program product
US20150248687A1 (en) Systems and methods to enhance the effectiveness of internet advertising
WO2014107451A1 (fr) Analyse, basée sur l'utilisateur, de bassins de publicités

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 12710050

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 12710050

Country of ref document: EP

Kind code of ref document: A1