WO2013097201A1 - Procédé, dispositif et système d'acquisition de comportement d'utilisateur - Google Patents

Procédé, dispositif et système d'acquisition de comportement d'utilisateur Download PDF

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Publication number
WO2013097201A1
WO2013097201A1 PCT/CN2011/085085 CN2011085085W WO2013097201A1 WO 2013097201 A1 WO2013097201 A1 WO 2013097201A1 CN 2011085085 W CN2011085085 W CN 2011085085W WO 2013097201 A1 WO2013097201 A1 WO 2013097201A1
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WO
WIPO (PCT)
Prior art keywords
indication information
url request
url
user
initiated
Prior art date
Application number
PCT/CN2011/085085
Other languages
English (en)
Chinese (zh)
Inventor
胡玉胜
张晶
张晋兴
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to PCT/CN2011/085085 priority Critical patent/WO2013097201A1/fr
Priority to CN201180003044.4A priority patent/CN102726026B/zh
Publication of WO2013097201A1 publication Critical patent/WO2013097201A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services
    • H04L67/561—Adding application-functional data or data for application control, e.g. adding metadata
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/289—Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to a method, device, and system for acquiring user behavior. Background technique
  • the Uniform Resource Locator also known as the web address, is the address of a standard resource on the Internet.
  • User equipment access to the Internet is usually achieved by accessing the URL through the Hyper Text Transfer Protocol (HTTP).
  • HTTP Hyper Text Transfer Protocol
  • the URL request initiated by the user equipment may be divided into a URL request initiated by the user and a URL request automatically initiated by the user equipment. For example, in the framework-based webpage mode, when a user visits a website, the user equipment initiates a URL request, and the server usually sends a webpage including a URL link to the user equipment, and after the user equipment parses the webpage, the server automatically sends the webpage to the server or The other server initiates a URL request corresponding to the URL link.
  • the user From the user's point of view, the user only initiated a URL request through the user device to obtain the content of the web page.
  • the network forwarding device such as a gateway, a router, etc.
  • the server multiple URL requests initiated by the user equipment are received, and the URL requests include a URL request initiated by the user and a URL request automatically initiated by the user equipment.
  • the network forwarding device or the server can determine whether the URL request initiated by the user equipment is a URL request automatically initiated by the user equipment, so as to obtain the behavior of the user actively initiating the URL request, and perform further user behavior analysis.
  • An embodiment of the present invention provides a method, a device, and a system for acquiring a user behavior, which are used to quickly and accurately obtain a behavior of a user actively initiating a URL request.
  • an embodiment of the present invention adopts the following technical solutions.
  • a method for obtaining user behavior includes
  • the user equipment When the URL request is initiated by the user, the user equipment carries the first indication information in the URL request, and the first indication information indicates that the URL request is initiated by the user.
  • the user equipment sends a URL request carrying the first indication information to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user.
  • providing another method of obtaining user behavior including,
  • the first indication information indicates that the URL request is initiated by the user, and according to the first indication information, determining that the URL request is initiated by the user.
  • a user equipment including,
  • a first indication unit configured to: when the URL request is initiated by the user, the first indication information is carried in the URL request, where the first indication information indicates that the URL request is initiated by the user, and the first sending unit is configured to: The URL request carrying the first indication information is sent to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user.
  • an apparatus for acquiring user behavior including
  • An obtaining unit configured to obtain a URL request sent by the user equipment
  • the first determining unit is configured to: when the URL request includes the first indication information, the first indication information indicates that the URL request is initiated by the user, and determining, according to the first indication information, that the URL request is initiated by the user.
  • an acquisition system for user behavior including the user equipment and the foregoing The acquisition device of the household behavior.
  • the method, device, and system for acquiring the user behavior provided by the embodiment of the present invention can enable the network forwarding device and the server by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. Quickly and accurately get the behavior of the user actively initiating a URL request.
  • FIG. 1 is a flowchart of a method for acquiring user behavior according to an embodiment of the present invention
  • FIG. 2 is a flowchart of another method for acquiring user behavior according to an embodiment of the present invention
  • FIG. 4 is a schematic structural diagram of a user equipment according to an embodiment of the present invention
  • FIG. 5 is a schematic structural diagram of another user equipment according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a user behavior acquisition device according to an embodiment of the present invention
  • FIG. 7 is a schematic structural diagram of another user behavior acquisition device according to an embodiment of the present invention
  • the method, device and system for acquiring user behavior provided by the embodiments of the present invention can be applied to use
  • the URL is in the network as the network resource address.
  • the request initiated by the user refers to a URL request initiated by the user manually.
  • the user inputs a URL request initiated by the URL in the address bar of the browser, and the user actively initiates the URL link in the webpage by clicking the mouse.
  • the URL request automatically initiated by the user equipment refers to a URL request automatically generated by the user equipment according to the webpage returned by the server response, directly or after obtaining the URL in the webpage by operation, without manual intervention by the user, wherein the operation includes a program Execution;
  • a network forwarding device refers to an intermediate device that forwards information between a user device and a server, such as a gateway, a router, and the like;
  • a method for obtaining user behavior provided by an embodiment of the present invention as shown in FIG. 1, the method includes
  • the user equipment When the URL request is initiated by the user, the user equipment carries the first indication information in the URL request, where the first indication information indicates that the URL request is initiated by the user.
  • the user equipment sends the URL request carrying the first indication information to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user.
  • the user equipment can identify whether the URL request is initiated by the user or automatically initiated by the user equipment according to the initiation manner of the URL request. For example, a URL request initiated by a user may be initiated by a user entering a URL in a browser address bar, or by a mouse click on a U RL link in a webpage; a U RL request automatically initiated by a user device is based on a web page responding to the server.
  • the parsing is initiated directly or after obtaining the URL through the operation.
  • the URL obtained directly from the webpage can be implemented by matching the regular expression; obtaining the URL in the webpage by the operation can be implemented by executing the program in the webpage.
  • the user device when the user inputs a URL in the address bar of the browser, or initiates a URL request by clicking a URL link in the webpage by the mouse, the user device recognizes that the URL request is initiated by the user, and may be in the URL request.
  • the user behavior identifier is added to carry the first indication information, indicating that the URL request is initiated by the user.
  • the user behavior identifier may be added to the corresponding HTTP request of the URL request, or the user behavior identifier may be added to the data packet requested by the URL.
  • the user behavior indicator can be implemented by adding a new field or by using an existing field.
  • the first indication information may be a numerical value, a character string, an enumeration value, or the like. In this way, the network forwarding device or the server may determine, according to the first indication information, that the URL request of the user equipment is initiated by the user.
  • the first indication information may indicate by which manner the user actively initiates the URL request.
  • the first indication information when the URL request is initiated by the user by inputting a URL in the browser, the first indication information may take a value of "1" to indicate the URL.
  • the request is initiated by the user by entering a URL in the browser; when the URL request is initiated by the user clicking the URL link in the webpage by the mouse, the first indication information may be a value of "2" to indicate the URL request. It is initiated by the user clicking the URL link in the webpage by mouse.
  • the method for obtaining the user behavior can enable the network forwarding device and the server to be fast and accurate by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. Get the behavior of the user actively initiating a URL request.
  • a method for obtaining user behavior provided by another embodiment of the present invention is as shown in FIG. 2, and the method includes:
  • the execution body of step 201 may be a network forwarding device, such as a gateway, a router, etc., or may be a server.
  • the first indication information indicates that the URL request is initiated by the user, and determining, according to the first indication information, that the URL request is initiated by the user.
  • the gateway is used as the execution entity.
  • the gateway may parse the message requested by the URL according to the deep packet detection technology to obtain the first indication information.
  • the gateway can quickly and accurately know that the URL request is initiated by the user for further user behavior analysis.
  • the first indication information may indicate by which manner the user actively initiates the URL request. For details, please refer to the content in the embodiment shown in FIG. 1 , and details are not described herein. If the user indicated by the first indication information actively initiates the U RL request, it can determine how the user actively initiates the URL request, which is beneficial to classifying the request initiated by the user, and facilitating the user behavior. More detailed analysis.
  • the method for obtaining the user behavior can enable the network forwarding device and the server to be fast and accurate by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. Obtain the behavior of the user actively initiating the URL request, which facilitates further analysis of the user behavior.
  • FIG. 1 and FIG. 2 respectively describes the method for obtaining user behavior provided by the embodiment of the present invention from the perspectives of the user equipment, the network forwarding device on the network side, and the server.
  • the method for obtaining the user behavior provided by the embodiment of the present invention will be described below with reference to the user equipment and the network forwarding device and the server on the network side.
  • a method for obtaining user behavior provided by another embodiment of the present invention is as shown in FIG. 3, and the method includes:
  • the user equipment When the URL request is initiated by the user, the user equipment carries the first indication information in the URL request, where the first indication information indicates that the URL request is initiated by the user.
  • the URL request initiated by the user may be a URL request initiated by the user by inputting a URL in a browser address bar, or may be a URL initiated by the user by clicking a URL link in the webpage through a mouse or other input device. request.
  • carrying the first indication information may be implemented by adding a user behavior identifier to the URL request.
  • the user behavior identifier may be added to the corresponding HTTP request of the URL request, or the user behavior identifier may be added to the data packet requested by the URL.
  • the user behavior indicator can be implemented by adding a new field or by using an existing field.
  • the first indication information may be a numerical value, a string or an enumerated value, or the like.
  • the first indication information may indicate how the user actively initiates the URL by using the method. Seeking.
  • the first indication information when the URL request is initiated by the user by inputting a URL in the browser, the first indication information may take a value of "1" to indicate the URL.
  • the request is initiated by the user by entering a URL in the browser; when the URL request is initiated by the user clicking the URL link in the webpage by the mouse, the first indication information may be a value of "2" to indicate the URL request. It is initiated by the user clicking the URL link in the webpage by mouse.
  • the user equipment may carry the second indication information in the URL request, where the second indication information indicates that the URL user equipment request is automatically initiated by the user equipment.
  • the URL request automatically initiated by the user equipment may be obtained by the user equipment through an operation.
  • the URL and the automatically initiated URL request may also be a URL request that the user device directly obtains the URL and automatically initiates the URL request.
  • the operation may be an execution of a webpage program; obtaining a URL from a webpage may be implemented by matching the content of the webpage with a regular expression.
  • carrying the second indication information may also be implemented by adding a user behavior identifier to the URL request.
  • the user behavior identifier may be added to the HTTP request corresponding to the U RL request, or the user behavior identifier may be added to the data packet requested by the URL.
  • This user behavior indicator can be implemented by adding a new field or by using an existing field.
  • the second indication information may be a numerical value, a string or an enumerated value, or the like.
  • the second indication information may indicate by which manner the user equipment automatically initiates the URL request.
  • the second indication information may take a value of “3” to indicate the The URL request is a URL request that the user equipment obtains the URL by operation and is automatically initiated.
  • the second indication information may take a value of “4” for Indicates that the URL request is a URL request that the user device obtains the URL directly through the webpage and automatically initiates the URL request.
  • carrying the first indication information and the second indication information may be in an HTTP request.
  • the same field is used to implement, and the values of the first indication information and the second indication information are different.
  • the user equipment sends a URL request carrying the first indication information to the network forwarding device or the server.
  • the user equipment sends the URL request carrying the second indication information to the network forwarding device or the server.
  • the network forwarding device or the server determines, according to the received first indication information, that the URL request is initiated by the user.
  • the network forwarding device or the server may learn, according to the first indication information, the manner in which the user actively initiates the URL request. Exemplarily, if the first indication information indicates that the user actively initiates the URL request by inputting the URL in the address bar of the browser, the network forwarding device or the server may determine that the URL request is the user through the address bar of the browser. Entering a URL to initiate the URL; if the first indication information indicates that the user actively initiates the URL request by clicking a URL link in the webpage by the mouse, the network forwarding device or the server may determine that the URL request is the user clicking the webpage by using a mouse The URL link to initiate a URL request.
  • the embodiment of the present invention is not limited in this manner.
  • the network forwarding device or the server may determine, according to the received second indication information, that the U RL request is A U RL request initiated automatically by the user equipment.
  • the second indication information indicates how the user equipment automatically initiates
  • the URL forwarding device or the server may determine, according to the second indication information, how the user equipment automatically initiates the URL request according to the second indication information. Exemplarily, if the second indication information indicates that the user equipment obtains the URL by operation and automatically initiates the URL request, the network forwarding device or the server may determine that the URL request is automatically obtained by the user equipment to obtain the URL by operation; The indication information indicates that the user equipment obtains the URL directly from the webpage and automatically initiates, and the network forwarding device or the server may determine that the URL request is automatically initiated by the user equipment by obtaining the URL. of.
  • the network forwarding device or the server may separately store according to different originating manners of the URL request, so as to facilitate further user behavior analysis.
  • the method for obtaining the user behavior can enable the network forwarding device and the server to be fast and accurate by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. Get the behavior of the user actively initiating a URL request. Further, it is also possible to determine the manner in which the user initiates the request.
  • the embodiment of the present invention further provides a user equipment.
  • the user equipment 4 includes: a first indication unit 401, configured to: when the URL request is initiated by the user, carrying the first indication in the URL request Information, the first indication information indicates that the URL request is initiated by a user;
  • the first sending unit 402 is configured to send the URL request that carries the first indication information to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user.
  • the first indication unit 401 is specifically configured to: when the URL request is initiated by the user by inputting a URL in a address field of the browser, the first indication information is carried in the URL request, where the first indication information indicates the The URL request is initiated by the user by entering a URL in the address bar of the browser; correspondingly, the first sending unit 402 is specifically configured to send a URL request carrying the first indication information to the network forwarding device or the server, so that The network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user by entering a URL in a browser address bar.
  • the first indication unit 401 is specifically configured to: when the URL request is initiated by the user by clicking a URL link in the webpage by using a mouse, the first indication information is carried in the URL request, and the first indication information indicates the URL request The user is actively initiated by clicking the URL link in the webpage by the mouse; correspondingly, the first sending unit 402 is specifically configured to carry the URL of the first indication information.
  • the request is sent to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the first indication information, that the URL request is initiated by the user by clicking a URL link in the webpage by a mouse.
  • the user equipment 4 may further include a second indication unit 403 and a second sending unit 404.
  • the second indication unit 403 is configured to: when the URL request is automatically initiated by the user equipment, where the URL request carries the second indication information, where the second indication information indicates that the URL request is automatically initiated by the user equipment;
  • a second sending unit 404 configured to send a URL request carrying the second indication information to the network forwarding device or the server, so that the network forwarding device or the server determines, according to the second indication information, that the URL request is a user equipment automatically Initiated.
  • the second indication unit 403 is specifically configured to: when the URL request is automatically initiated by the user equipment, and the URL of the URL request is obtained by using an operation, where the URL request carries the second indication information, where the second indication information indicates The URL request is automatically initiated by the user equipment by the operation of the URL; correspondingly, the second sending unit 404 is specifically configured to send the URL request carrying the second indication information to the network forwarding device or the server, so that the network forwarding device Or the server determines, according to the second indication information, that the URL request is automatically initiated by the user equipment to obtain a URL by operation.
  • the second indication unit 403 is specifically configured to: when the URL request is automatically initiated by the user equipment, and the URL of the URL request is directly obtained, where the URL request carries the second indication information, where the second indication information indicates the The URL request is automatically initiated by the user equipment by directly obtaining the URL; correspondingly, the second sending unit 404 is specifically configured to send the URL request carrying the second indication information to the network forwarding device or the server, so that the network forwarding device or The server determines, according to the second indication information, that the URL request is automatically initiated by the user equipment by directly obtaining the URL.
  • the working mechanism of the user equipment shown in FIG. 4 and FIG. 5 is as shown in the working example of FIG. 1 to FIG. 3. The mechanism is the same and will not be described here.
  • the user equipment shown in Figures 4 and 5 can be a mobile phone, a personal computer or a tablet computer or the like.
  • the user equipment provided by the embodiment of the present invention can enable the network forwarding device and the server to quickly and accurately obtain the user initiative by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. The act of initiating a URL request.
  • the embodiment of the present invention further provides a device for acquiring user behavior.
  • the device 5 for acquiring user behavior includes:
  • the obtaining unit 501 is configured to obtain a URL request sent by the user equipment.
  • the first determining unit 502 is configured to: when the URL request includes the first indication information, the first indication information indicates that the URL request is initiated by the user, and determining, according to the first indication information, that the URL request is initiated by the user.
  • the first determining unit 502 is specifically configured to: when the URL request includes the first indication information, the first indication information indicates that the URL request is initiated by the user by inputting a URL in a address bar of the browser, according to the first An indication message that the URL request is initiated by the user by entering a URL in the address bar of the browser.
  • the first determining unit 502 is specifically configured to: when the URL request includes the first indication information, the first indication information indicates that the URL request is initiated by the user by clicking a URL link in the webpage by using a mouse, according to the first indication Information, determining that the URL request is initiated by the user by clicking on the U RL link in the web page.
  • the acquiring device 5 may further include a second determining unit 503.
  • the second determining unit 503 is configured to: when the URL request includes the second indication information, the second indication information indicates that the URL request is automatically initiated by the user equipment, and determining, according to the second indication information, that the URL request is automatically initiated by the user equipment. .
  • the second determining unit 503 is specifically configured to: when the U RL request includes the second indication information, where the second indication information indicates that the URL request is automatically initiated by the user equipment by using the operation, And determining, according to the second indication information, that the URL request is automatically initiated by the user equipment by using a URL.
  • the second determining unit 503 is specifically configured to: when the U RL request includes the second indication information, where the second indication information indicates that the URL request is automatically initiated by the user equipment by directly obtaining the URL, and determining, according to the second indication information, The URL request is initiated automatically by the user device by getting the URL directly.
  • the working mechanism of the acquiring device of the user behavior shown in FIG. 6 and FIG. 7 is the same as that of the embodiment shown in FIG. 1 to FIG. 3, and details are not described herein.
  • the acquiring device of the user behavior shown in FIG. 6 and FIG. 7 may be a network forwarding device or a server.
  • the obtaining device of the user behavior provided by the embodiment of the present invention can quickly and accurately obtain the behavior of the user actively initiating the URL request by obtaining the indication information carried in the URL request indicating that the URL request is initiated by the user.
  • the embodiment of the present invention further provides a system for acquiring user behavior.
  • the system includes a user equipment 601 and a user behavior acquisition device 602.
  • the user equipment 601 may be any user equipment as shown in FIG. 4 or FIG. 5;
  • the acquiring device 602 of the user behavior may be any user behavior, and the acquiring device may be the user behavior shown in FIG. 6 or FIG. 7.
  • the operation mechanism of the user equipment 601 and the user behavior acquisition device 602 is the same as that of the embodiment shown in FIG. 3, and details are not described herein again.
  • the user behavior acquisition system can enable the network forwarding device and the server to be fast and accurate by carrying the indication information indicating that the URL request is initiated by the user in the URL request sent to the network forwarding device or the server. Get the behavior of the user actively initiating a URL request.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Library & Information Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

Les modes de réalisation de la présente invention concernent un procédé, un dispositif et un système d'acquisition de comportement d'utilisateur, afin d'acquérir de manière rapide et précise un comportement d'une demande d'URL lancée de manière active par l'utilisateur. Le procédé selon l'invention comprend : lorsque la demande d'URL d'adresse universelle est lancée de manière active par l'utilisateur, le chargement par l'équipement de l'utilisateur des premières informations d'indication sur la demande d'URL, lesdites premières informations d'indication indiquant que la demande d'URL est lancée de manière active par l'utilisateur ; et l'envoi par l'équipement de l'utilisateur de la demande d'URL chargée conjointement avec les premières informations d'indication à un dispositif d'acheminement réseau ou à un serveur. Les modes de réalisation de la présente invention sont utilisés dans le domaine de la communication.
PCT/CN2011/085085 2011-12-30 2011-12-30 Procédé, dispositif et système d'acquisition de comportement d'utilisateur WO2013097201A1 (fr)

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PCT/CN2011/085085 WO2013097201A1 (fr) 2011-12-30 2011-12-30 Procédé, dispositif et système d'acquisition de comportement d'utilisateur
CN201180003044.4A CN102726026B (zh) 2011-12-30 2011-12-30 一种用户行为的获取方法、设备及系统

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PCT/CN2011/085085 WO2013097201A1 (fr) 2011-12-30 2011-12-30 Procédé, dispositif et système d'acquisition de comportement d'utilisateur

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CN103051725B (zh) * 2012-12-31 2015-07-29 华为技术有限公司 应用识别方法、数据挖掘方法、装置及系统
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CN102098229A (zh) * 2011-03-04 2011-06-15 北京星网锐捷网络技术有限公司 统一资源定位符优化审计的方法、装置和网络侧设备

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