WO2013094125A1

WO2013094125A1 - Output device

Info

Publication number: WO2013094125A1
Application number: PCT/JP2012/007597
Authority: WO
Inventors: 彰松原
Original assignee: パナソニック株式会社
Priority date: 2011-12-21
Filing date: 2012-11-27
Publication date: 2013-06-27
Also published as: JP2015043476A

Abstract

An output device is provided with: a receiving unit for receiving an image; a storage unit for storing image data pertaining to images received by the receiving unit; a playback unit for playing the image data stored in the storage unit; an output unit for outputting the images played by the playback unit; and a detection unit for detecting the outputting of the images by the output unit. As a result, it is possible to provide an output device more capable of having advertisement content viewed and heard by using a simple configuration.

Description

Output device

The present invention relates to an output device, and more particularly to an output device that outputs video.

Patent Document 1 discloses a content recording / playback apparatus. This recording / playback device adds advertisement additional information such as advertisement additional data (URL (Uniform Resource Locator), QR code (Quick Response Code (registered trademark), bonus data main body such as audio file)) for the convenience of the viewer. Improves sex.

JP 2007-133503 A

(Problems to be solved by the invention)
However, in the recording / reproducing apparatus disclosed in Patent Document 1, it is necessary to add additional advertisement information, and advertisement reproduction is also displayed on the display device owned by the viewer. Was not limited.
An object of the present invention is to provide an output device that allows a user to view advertisement content with a simple configuration.
(Means for solving the problem)
In order to solve the above problems, an output device according to the present invention includes a receiving unit that receives video, a storage unit that stores video data related to the video received by the receiving unit, and video data stored in the storage unit. A playback unit, an output unit for outputting the video played by the playback unit, and a detection unit for detecting that the video is output by the output unit.
(The invention's effect)
According to the present invention, it is possible to provide an output device that allows the advertisement content to be viewed with a simple configuration.

Block diagram showing system configuration Block diagram showing the configuration of the recorder Block diagram showing the configuration of the microcomputer Schematic diagram showing program structure Schematic diagram showing the information provided by the advertiser Schematic diagram showing the screen output by the recorder Schematic diagram showing the screen output by the recorder Schematic diagram showing the program table output by the recorder Flowchart explaining the operation of adding CM viewing points

Embodiment 1 in which the present invention is applied to a recorder will be described with reference to the drawings.
1. Embodiment 1
(Advertising system)
An advertisement distribution system according to Embodiment 1 will be described. FIG. 1 is an overall configuration diagram of an advertisement distribution system including a recorder 100 according to the first embodiment. In FIG. 1, an advertiser 500 is an advertiser such as a large supermarket. The recorder 100 receives broadcast content broadcast from the broadcast station 600 with an antenna and is connected to the advertiser 500 via a network.

Meta information of broadcast content broadcast from the broadcast station 600 is stored in the server 300. Broadcast station 600 is connected to recorder 100 via a network. In addition, the viewer obtains the card 700 issued by the advertiser 500 by member registration or direct mail.
When the viewer obtains confirmation of the viewer by bringing the card 700 close to the recorder 100 or the like and inputs information about the advertiser 500 to the recorder 100, the recorder 100 makes it easy for the viewer to see the advertisement sponsored by the advertiser 500. Is what begins to operate.

(Configuration of recorder 100)
Next, the details of the recorder 100 will be described with reference to FIG. FIG. 2 is a diagram showing details of the configuration of the recorder 100 in each embodiment described in this specification. The recorder 100 records broadcast content, reproduces the recorded broadcast content, and displays it on the television 800. In FIG. 2, the recorder 100 is controlled by the microcomputer 140, receives a broadcast via a tuner 120 (an example of a first receiving unit), and records and stores video in the HDD 160. The recorded video is played back by the microcomputer 140 and displayed on the television 800 by the HDMI 150 (an example of the output unit and the second receiving unit).

At this time, the HDMI 150 is composed of a signal input unit compatible with HDMI (High Definition Multimedia Interface). The recorder 100 is connected to a network via a LAN 110, and the microcomputer 140 is connected to a BD drive 130. The video recorded on the HDD 160 can be taken out from the BD drive 130 to a disk. Further, the recorder 100 has an NFC (Near Field Communication) 170 and can input information from the card 700 to the microcomputer 140.

An IC chip including data indicating the advertiser 500 is embedded in the card 700. When the viewer brings the card 700 close to the recorder 100, information including information on the advertiser 500 is sent to the microcomputer 140 via the NFC 170.
FIG. 3 is a block diagram showing details of the microcomputer 140 in the first embodiment. The microcomputer 140 is divided into blocks for each function, and the controller 145 (an example of a detection unit) performs the control. Broadcast content recorded on the HDD 160 is decoded by the decoder 141 of the recorder 100 and converted into a baseband video signal and audio signal. The decoded video / audio signal can be reproduced, skipped, stopped, and the like by the reproduction unit 142. The controller 145 can detect whether the video is output from the HDMI 150 to the television 800 by monitoring the video signal output from the playback unit 142 to the HDMI 150. PTS (Presentation Time Stamp) is given to the video and audio decoded by the decoder 141. By monitoring the continuity of this PTS, the controller 145 can confirm that it is not skipped or played back at high speed.

The recorder 100 outputs images from the playback unit 142 to the television 800 via the HDMI 150. The TV 800 can select a device power supply, a display power supply, and an input, and what is output via the HDMI 150 is not necessarily displayed on the TV 800. The recorder 100 confirms whether or not an image is displayed on the television 800 by obtaining device power, display power, input selection information, or volume information of the television 800 via the HDMI 150 by communicating with the recorder 100. Will be able to. The mechanism for exchanging information through the HDMI 150 is determined by the HDMI standard as CEC (Consumer Electronics Control). That is, when each frame to which PTS is assigned is continuous, information on the television 800 is obtained from the HDMI 150, and it is confirmed that the frame is displayed on the television 800, and the confirmation is made until the playback is finished. By continuing the operation, it is possible to confirm that the viewing of the video and audio has been completed. By doing in this way, the advertising effect equivalent to having received with the television receiver can be acquired.

On the other hand, the video / audio decoded by the decoder 141 is also sent to the recording unit 144 and recorded by the encoder 143 on the BD drive 130 or the like. In this way, by recording video and audio with the decoder 141 via the recording unit 144 and with the encoder 143, the compression rate can be further increased, and it can be recorded on a recording medium of a certain capacity and can be carried. .

Even if the video / audio recorded in the HDD 160 is decoded by the decoder 141, the recording format can be converted or the portability can be improved via the recording unit 144 and the encoder 143, but the display device is not necessarily provided. It is not output. The fact that it is displayed on the television 800 can be obtained from the continuity of PTS and the information on the television 800 from the HDMI 150 as described above. That is, it is detected that the video is displayed on the television 800 by detecting the video output from the reproduction unit 142, and the video is skipped on the television 800 by detecting the continuous PTS output from the decoder 141. It is detected that the video display has been completed. This information (viewing completion information) is collected by the controller 145 and subjected to calculation and collation processing inside the recorder 100. The viewing completion information is output to the card 700 via the NFC 170 together with the viewer's personal information, or is output to the network via the LAN 110 for use.
The collection of advertisement viewing information performed by the recorder 100 is carried out in accordance with an agreement with the advertiser 500, and it is not regarded as completion of viewing by simple decoding or skip fast-forward playback. However, if it is not displayed on the display device, it is not regarded as completion of viewing.

(Internal processing of recorder 100)
Next, the operation of this embodiment will be described with reference to FIG. FIG. 4 shows an example of a broadcast program. In FIG. 4, program A shows in time how an advertisement is inserted between broadcast contents. Currently, it is possible to detect the boundary between advertisements by detecting the change point of the audio data decoded by the decoder 141. As for broadcast contents, a method of broadcasting with an ID indicating a manufacturer or a product name for each broadcast time, region, or channel may be considered. Today, such information is called broadcast meta-information, and services that provide the manufacturers, types of advertisements, product names, etc. of the advertisements broadcasted there by broadcast time, region, and channel have been put into practical use. Yes. Some of these services are provided by the service provider actually viewing and providing the content. However, when the video / audio recorded on the HDD 160 is played back, the service becomes usable data.

Fig. 5 shows a list of sponsored programs taking a large supermarket as an example. The advertiser 500 provides a list as shown in FIG. 5 to the recorder. FIG. 5 shows, for example, a list of programs directly sponsored by a large supermarket that is an advertiser 500, and manufacturer names and product names of products that are handled by the large supermarket that is the advertiser 500. Even if the advertisement is a product name of the same manufacturer, it differs depending on the time or broadcast time, so a version number for identifying it is necessary. The version is detected by the broadcast content and the broadcast date.

Further, in the list shown in FIG. 5, the benefits given to the person who saw the advertisement are listed. The privilege is a point that can be used uniformly in a large supermarket that is the advertiser 500, a discount amount for each product, or an additional provided product. Furthermore, the privilege is granted by viewing the content sponsored by the advertiser 500, or by viewing the advertisement of the large supermarket that is the advertiser 500 or the advertisement of the product being handled a certain number of times. It can be done. In addition, the privilege may be granted by viewing an advertisement or content for a certain period of time. Further, the return money and points may be determined according to the number of times of viewing advertisements and contents. Further, the advertiser 500 can set an expiration date depending on the version even if the advertisement is for the same product. The list provided from the advertiser 500 shown in FIG. 5 is transmitted to the recorder 100 via the network and the card 700.

The recorder 100 can recognize at what time the advertisement sponsored by the advertiser 500 is broadcast by collating the contents of the advertisement shown in FIG. 4 with the list from the advertiser 500 shown in FIG. . When information is input via the card 700 provided by the advertiser 500, the recorder 100 creates a list of programs that can be provided with the benefits provided by the advertiser 500 or sponsored programs.

FIG. 6 shows an example of a list of recorded programs displayed by the recorder 100. In FIG. 6, recorded programs are managed by tabs such as tab 201, tab 202, and tab 203. For example, all programs recorded on HDD 160 can be displayed by selecting tab 201 with a remote controller. . Such tabs are prepared for each genre of recorded programs, for example, collecting newly recorded items, collecting unviewed items, collecting broadcast recorded programs, and collecting other video. The information is organized and provided to the viewer.

At this time, since the programs sponsored by the advertiser 500 are collected in the tab 202, the tab 201 and the tab 203 are grayed out so that the viewer can know that the tab 202 is selected. In each tab, a list of recorded programs is displayed, and when a viewer selects with a remote controller or the like, recorded contents can be reproduced according to the list. Furthermore, an unviewed mark indicating whether or not the program has been reproduced is attached to each program list. This unviewed mark indicates that the viewer has not started reproduction by giving a reproduction instruction to the content with a remote controller or the like. Accordingly, the unviewed mark disappears when the viewer actively issues a playback instruction with a remote controller or the like.

In the program list in FIG. 6, the number of target advertisements provided by the advertiser 500 is displayed. Some of the advertisements may be video content that runs every 15 seconds, and some may be short, provided in the form of a caption. In addition, the number of views indicating that the viewer has viewed the target advertisement is displayed in the program. In addition, in the program, the content of the benefit that is reduced when the viewer views the target advertisement is displayed. The contents of the privilege are displayed using points available at the large supermarket that is the advertiser 500 as an example. In addition, even if there is a target ad, if this ad is old and expired, it will be excluded from the target ad, and if all the target ads for that program have expired, it will be displayed as expired, Display on the list. In addition, an advertisement broadcast at a time when program content is not specified is displayed in a column without program content.

Further, as shown in FIG. 7, the target advertisement is listed in detail and shown to the viewer. The detailed list displays the target advertisement in more detail, displays the content of the target advertisement, the product name, and the manufacturer, displays the number of times of viewing each, and displays benefits such as the number of points according to the number of times of viewing. When the viewer selects a predetermined advertisement from the detailed list in FIG. 7 with a remote controller or the like, it is also possible to play from the beginning of the advertisement such as CM1, CM2, and CM3 in FIG. In the following manner, at least an effect more than that of the conventional television advertisement can be obtained.

As described above, the recorder 100 detects the continuity of the decoded video and audio PTS and detects that the video is displayed on a video display device such as a television via the HDMI 150 or the like. Today, it is unclear whether the recorded content has been output to the display device even if it has been decoded and played normally. This problem occurs particularly if the recorder decodes and encodes the recording mode after normal playback.

(Operation of the recorder 100)
FIG. 8 is a diagram showing the operation of the recorder 100 in the present embodiment. FIG. 8 shows a program table for recording the broadcast of the recorder 100. The recorder 100 displays the sponsor program of the advertiser 500 authenticated by the card 700 by putting a mark or a color on it, and recording on the recorder 100 or prompting the viewer to record.

FIG. 9 is a flowchart showing the embodiment of the present invention. In FIG. 9, the flow of the recorder 100 is shown. The advertisement viewing frequency displayed in FIG. 6 or 7 is generated by the following flow. When the reproduction is started (S100), it is confirmed whether or not the reproduced advertisement is output from the display device (S110). Next, it is confirmed whether or not the advertisement is a sponsor advertisement (S120). If the reproduced advertisement is a sponsor advertisement, the advertisement has been viewed, and points are added and the process ends (S130). In step S110, the recorder 100 monitors not only whether the video signal is output from the playback unit 142 to the HDMI 150, but also the continuity of the PTS. By doing so, it is possible to detect that the recorded advertisement is reproduced without being skipped or fast-forwarded and further displayed on the display device. Further, by outputting the information (viewing completion information) to the outside of the recorder 100, the advertising effect of the advertiser 500 can be clearly shown, and the return to the viewer can be performed.

The viewing information of the advertisement is returned to the card 700 using NFC, and can be used as a discount point when shopping at a large supermarket that is the advertiser 500.
Further, in the case of points, the point total is displayed on the display of the recorder 100 of FIG. 6 or FIG. 7, and the display point of FIG. 6 or FIG. Further, the output of the content, the number of skips of the advertisement, the relationship with the content, and the data such as the time zone when the advertisement is viewed are output to the outside of the recorder 100, and the effect of the advertisement is measured. Can be increased.

(Other embodiments)
Note that the confirmation that the viewer has viewed the advertisement is displayed during the display of the server 300 via the HDMI 150 that detects the state of the server 300. However, if the state of the display device and the PTS can be confirmed, the HDMI 150 is displayed. The display on the display device may be checked directly without going through. For example, this is also possible if the recorder 100 and the display device are integrated, such as a tablet device. Also, while confirming the video / audio continuity between the display device and the recorder 100 using PTS or the like, the state of the display device is communicated, and viewing information is created on the display device side and output to a network or the like. You can use it. This is effective when the video / audio recorded by the recorder 100 is transferred to a tablet or the like for viewing.

Also, a videophone camera attached to the TV 800 or a camera attached to the recorder 100 may be used to check whether the viewer is viewing the advertisement or to identify the viewer by image recognition using the camera. The advertisement is inserted between broadcast contents, but may be distributed through a network, or may be information directly input to the recorder 100 via a card 700 or direct mail.

In addition, the viewing information is taken out of the recorder 100 via the card 700, but data may be sent directly to the advertiser 500 through the network and utilized. In order to increase the advertising effect of the sponsor of the advertiser 500, even if the advertisement or logo of the advertiser 500 is displayed on the display of the recorder 100 as shown in FIG. 6, FIG. 7, or FIG. In addition, an advertisement or a logo of the advertiser 500 may be displayed during the content reproduction like a supertitle.

When using the card 700 or the like to make the recorder 100 increase the advertising effect of the advertiser 500, the viewer is prompted to make a decision along with the display of receiving or not receiving the service. Although the viewing information of the advertisement is based on the continuity of the PTS, it may be detected that the fast forward or skip button is not pressed. Further, it may be an advertisement to which advertisement additional information such as advertisement additional data (URL (Uniform Resource Locator), QR code (Quick Response code, registered trademark), extra data body such as an audio file) is added. In this way, by recognizing the advertisement provided by the advertiser and confirming the playback of the advertisement on the display device, the viewing of the advertisement is completed and the data is used to increase the effectiveness of the advertisement. The convenience of the viewer can be improved.

In the above embodiment, the case where an advertisement is output from the recorder 100 to the television 800 has been mainly described. However, the present invention can be applied to video data of various contents other than the advertisement (whether charged or free). It is.

The present invention can be applied to an output device such as a recorder or a tablet terminal.

100 recorder 300 server 500 advertiser 600 broadcast station 700 card 110 LAN
120 Tuner 130 BD Drive 140 Microcomputer 150 HDMI
160 HDD
170 NFC
800 TV 141 Decoder 142 Playback unit 143 Encoder 144 Recording unit 145 Controller 201 Tab 202 Tab 203 Tab

Claims

A first receiver for receiving video;
A storage unit for storing video data related to the video received by the first receiving unit;
A playback unit for playing back video data stored in the storage unit;
An output unit for outputting the video reproduced by the reproduction unit;
A detection unit for detecting that an image is output by the output unit;
An output device comprising:
A decoder for decoding the video received by the first receiver;
The detection unit detects that the PTS of the video output by the output unit is continuously output from the decoder for a predetermined period;
The output device according to claim 1.
The output unit outputs video to an external device,
A second receiving unit configured to receive information indicating a state of the external device from the external device;
The output device according to claim 2.
The state of the external device is a state related to turning on / off the power in the external device.
The output device according to claim 3.
The state of the external device is a state related to the input interface selected by the user.
The output device according to claim 3.
The state of the external device is a state relating to the volume set in the external device.
The output device according to claim 3.